Qumin - Podcast Details

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Reflexiones diarias Padre Juan Diego Ruiz Arango. Medellín. Colombia.Reflexión martes 4 de febrero de 2025. Padre Juan Diego Ruiz Arango.Primera lectura Hb 12,1-4 Corramos, con constancia, en la carrera que nos toca Lectura de la carta a los Hebreos. HERMANOS: Teniendo una nube tan ingente de testigos, corramos, con constancia, en la carrera que nos toca, renunciando a todo lo que nos estorba y al pecado que nos asedia, fijos los ojos en el que inició y completa nuestra fe, Jesús, quien, en lugar del gozo inmediato, soportó la cruz, despreciando la ignominia, y ahora está sentado a la derecha del trono de Dios.. Recuerden al que soportó tal oposición de los pecadores, y no se cansen ni pie...2025-02-0407 min

Future Dimensions – what moves the world tomorrow?Dimension #2 – what if we took vacations on Mars? In the second episode of "Future Dimensions", everything revolves around the fascination of travel – and a future in which boarding a spaceship to start your holidays will be just as normal as taking a plane. To understand why humans have been travelling for millennia, our host Ricardia talks to philosopher Emily Thomas, who has dedicated her research to travel. However, as preferences differ from culture to culture, our host also looks at the trends and differences in travel that are currently moving Asia with Chinese expert Arnold Ma. Together with futurologist Bugge Holm Hansen, she also ventures a look in...2022-11-1023 min

Think like a media companyHow Qumin Make Content... and why they started a company vlog | Episode #002Arnold Ma… CEO of award-winning Chinese digital marketing agency - Qumin. And also one of the most ‘brand-driven’ B2B CEO’s I’ve ever met. From filming internal company vlogs to building a media company… Arnold and the team at Qumin… live and breathe content as a company. And what particularly fascinates me about these guys, is how quick they’re to iterate on new ideas... And you know - look, Arn...2021-10-0638 min

Globally SpeakingOpening China to the Global MarketIn this episode of Globally Speaking Radio, we talk to Arnold Ma, founder and CEO of Qumin, a digital creative agency based in London and Shanghai that focuses on helping western brands understand and expand into the Chinese marketplace. He explains what companies have to do to make an impact in China, why the Chinese consumer is unique and how to be successful in this growing market. Tune in to hear all this and more!2021-01-2700 min

Globally SpeakingOpening China to the Global MarketIn this episode of Globally Speaking, we talk to Arnold Ma, founder and CEO of Qumin, a digital creative agency based in London and Shanghai that focuses on helping western brands understand and expand into the Chinese marketplace. He explains what companies have to do to make an impact in China, why the Chinese consumer is unique and how to be successful in this growing market. Tune in to hear all this and more! 2021-01-2700 min

Business and Bubble TeaMarketing & Branding Post-COVIDArnold Ma is a China marketing expert and founder of Qumin - the first and largest China-focused creative digital agency in Europe. The portfolio of Qumin includes companies such as Tik Tok, Skyscanner, Heathrow, Barcelona FC, Sony, and many more. In this podcast, we discuss how COVID-19 changed the world of marketing and branding across the world.2021-01-0823 min

Free Style Podcast with my iPhoneArnold Ma, founder of Qumin - a China focused digital creative agency - such a laid back cool dudeInteresting chat with Arnold in freestyle Podcast. It was fascinating that he was able to re- gain his Chinese culture roots after adapt UK lifestyle from age of 9. Qumin is a China-focused digital creative agency, first and largest in its kind in Europe.You can learn more by listening https://open.spotify.com/episode/26np6vr8pqJxkGDrzBmbE4?si=SHPcdVm_SCq8VQWuHYGMcQ and https://open.spotify.com/episode/5vYbyzUiPtNAdYT4IcnINs?si=HmckhrcXTXyVUULfac6CMA Arnold shared his view of social commerce trends from China to western world and some social media marketing tips for Australia SMEs. Drinking song from my cousin’s ba...2020-06-0939 min

DTC POD: How The Best Brands Are BuiltA Look Inside eCommerce In China (with Qumin CEO Arnold Ma)In this episode, Jay and Ramon are joined by guest Arnold Ma, CEO and Founder of Qumin.Quim is a people and experience business focused on China.With Qumin’s experience in ecommerce and marketing in China, Jay and Ramon join forces with Arnold to discuss why marketing in China is so different than the approach brands take in the US.eCommerce and influencer marketing has developed very differently in China than it has in the West. A focus on digital payments, livestream selling, and an increased value on peer opinions are...2020-06-0432 min

Phenomenal & AsianMeet Arnold | Founder at QuminThis week’s guest is Arnold Ma, Founder of Qumin, an award-winning Chinese digital creative agency. It felt like Arnold and I had known each other for years! We bonded over many things, how we dealt with being the only Asian kids at school, how we hated being different and our love for Dragon Ball Z of course. What I really admired most was his effort in reconnecting with his Asian roots and how embracing his ethnicity has led Arnold to create a successful business.EPISODE BREAKDOWNArnold's upbringing and family life (1:48)How an...2020-04-0832 min

The Worldly Marketer PodcastWhy Brands Entering China Need to Check Their Assumptions at the Door w/ Arnold MaArnold Ma is the Founder and CEO at Qumin, an award-winning Chinese digital creative agency based in London and Shanghai. Launched in 2012, Qumin helps its clients build their global brands in China and beyond by delivering creative marketing campaigns based on Chinese audience behaviours. As China and Asia move faster into the digital future than their Western counterparts, my guest believes that the East is becoming the place for those who want to make their mark, and for brands who want to lead where others will follow. With a background in engineering and network security, Arnold has b...2020-02-2141 min

2X eCommerce PodcastSE05 EP06: Social-Selling Platforms in China for Direct-to-Consumer Marketing 🇨🇳Arnold Ma is the Founder of Qumin, an Award-winning Chinese digital creative agency based in London and Shanghai as well as is the host of the China WTF Podcast. With clients such a Net-A-Porter, Harrods, Heathrow and Manchester United, Arnold knows a thing or two about launching and marketing brands in China. This episode is packed with a whole lot of primer information that sheds some light on how the modern Chinese consumer thinks and reacts to branding and marketing. We discuss three major digital marketing channels in China available to marketers, Livestreaming will bec...2020-02-2051 min

China, WTF?!#10 Withinlink CEO & Angel Investor Bessie Lee (former CEO WPP China) on Chinese Creativity & TechIn this episode, Arnold Ma chats to Bessie Lee, formerly the CEO of WPP China and Group M, a China marketing guru in her own right, about her experience, tips and predictions of doing marketing in and to China.Arnold addresses 3 main topics: The difference between Chinese and Western marketing (strategy), Chinese creativity, and marketing technology in China and the West.Bessie, currently the Founder and CEO and Angel Investor of Withinlink, a China-based start-up incubator and early-stage venture fund has over 30 years of experience in the media communications industry in Greater China, exclusively across...2020-02-1347 min

China, WTF?!#9 China 2020: Trends for the new decadeChina was an innovation and tech powerhouse in 2019, with many trends emerging ready for the new decade.This episode is all about what marketers looking to China should watch out for in 2020.Host Arnold Ma chats to Thomas Nixon (Qumin Co-Founder) and Louisa Loehrig (Qumin’s Marketing Manager) about 3 pillars in particular: people, technology and how these affect marketing.The keywords are: Lower-tier cities, 996, health&fitness, sustainability, traditional values vs modern expectations, short video, live streaming, facial recognition, 5G, from influencers to creatorsTimestamps are:01:04 The rise of consumer spending po...2020-01-0339 min

China, WTF?!#8 Football and Sports Marketing in ChinaFootball has climbed its way up to second place in China’s favourite sports. With over 300 million Chinese football fans and counting, China has become a hot market for international club managers. This episode is not just about Football and Sports Marketing in China but also has a special focus on Chinese fans: how to resonate with them, entertain and, ultimately, win their respect. Host Arnold Ma chats to Tom Nixon, Qumin’s Co-Founder and Client Services Director, who originally learnt Chinese to become a football coach in China, and Ne...2019-11-2654 min

China, WTF?!#7 China's super-rich and what you need to know with Sara Jane HoThere are Chinese shoppers… and there are RICH Chinese shoppers. China now has more millionaires than the US and they are fast becoming an important target for Western brands. But how do these wealthy consumers tick? What do they care about, which marketing messages do they respond to and where? Qumin invited the one person who knows China’s high-end industry and people better than anyone: Sara Jane Ho. Sara has made it her business to educate the Chinese super-rich on Western etiquette through her finishing schools and her book, as well as her own TV-sho...2019-10-3035 min

The Story Club#3 Arnold Ma | Founder of QuminArnold Ma has a fantastic story starting with moving to Essex from China at a young age, to creating his own Marketing Agency - Qumin - that helps brands understand and break into the Chinese market. He's incredibly knowledgeable on all things China - what they're doing, where the technology is going and just how far ahead in the game they are. If you like this episode, check out Arnold's own Podcast 'China, WTF' which you can listen to here - https://podcasts.apple.com/gb/podcast/china-wtf/id1467251233 2019-10-151h 01

China, WTF?!#6 Deepdive into Douyin, TikTok's hyperdeveloped Chinese twinWelcome back to the only podcast to ask: China, WTF?! What’s The Future?In this episode, we chat about Douyin, China’s hyper-developed TikTok twin. It is no secret that short-form video is taking over the world and that brands need to jump on the social train, so now is the right time to be looking at Douyin when you’re thinking about China marketing. Although Douyin and TikTok are owned by the same Chinese giant Bytedance, they are rather different in many ways. We touch on the different features and focus, as usua...2019-10-0336 min

China, WTF?!#5 The Value of Targeting Overseas Chinese with Vera WangWelcome back to the only podcast to ask: China, WTF?! What’s The Future? Arnold Ma, founder of Chinese creative agency Qumin https://qumin.co.uk/, gets to the bottom of what tomorrow may look like, globally, by dissecting China's today. The podcast focuses on Chinese tech disrupters, people and cultures.In this episode, we shine a light on the millions of Chinese people living overseas and highlight their value to Western brands. We invited Vera Wang to share her own experience of living abroad and working with Western bra...2019-09-0434 min

China, WTF?!#4 A Day on Chinese PlatformsWelcome back to the only podcast to ask: China, WTF?! What’s The Future? Arnold Ma, founder of Chinese creative agency Qumin https://qumin.co.uk/, gets to the bottom of what tomorrow may look like, globally, by dissecting China's today. The podcast focuses on Chinese tech disrupters, people and cultures.For Episode 4 Qumin take a journey through time and replace the magic carpet with a phone. Arnold, Sam and Louisa whizz through 24 hours on both a UK and a Chinese phone and pinpoint differences and similarities. They look at user beh...2019-08-1358 min

China, WTF?!#3 Insight into Chinese Consumers, the Boosters of Global EconomyWelcome back to the only podcast to ask: China, WTF?! What’s The Future? Arnold Ma, founder of Chinese creative agency Qumin https://qumin.co.uk/ , gets to the bottom of what tomorrow may look like, globally, by dissecting China's today. The podcast focuses on Chinese tech disrupters, people and cultures. Episode 3 is all about Chinese consumers!We always talk about people and cultures at Qumin, as it is the people who drive the platforms and innovations. Only if we understand the people behind the platforms will we be...2019-07-1544 min

China, WTF?!#2 Deepdive into WeChat with Tencent expert Matthew BrennanWelcome back to the only podcast to ask: China, WTF?! What’s The Future? Arnold Ma, founder of Chinese creative agency Qumin https://qumin.co.uk/ , gets to the bottom of what tomorrow may look like, globally, by dissecting China's today. The podcast focuses on Chinese tech disrupters, people and cultures.In episode 2 our guest is renowned WeChat expert Matthew Brennan!Aside from racking up a humungous following on Twitter and LinkedIn (37k+ followers), Matthew has delivered presentations for large corporations including Google and has been featured across global media.2019-07-0352 min

China, WTF?!#1 Chinese Influencer Marketing and Live Streaming with Lauren HallananWelcome to the only podcast to ask: China, WTF?! What’s The Future? Arnold Ma, founder of Chinese creative agency Qumin, gets to the bottom of what tomorrow may look like, globally, by dissecting China's today. The podcast focuses on Chinese tech disrupters, people and cultures.In this first episode, we chat with Lauren Hallanan about Influencer Marketing and Live Streaming in China.Lauren is the VP of Live Streaming at The Meet Group and a Chinese social media marketing expert focusing on influencer marketing, live streaming, and social commerce. Sh...2019-06-0558 min

Youth TrendsYMS19 LDN Preview: Your guide to the world's leading youth marketing festivalWith just one week to go til YMS19 LDN, we invited some of the key people involved with this year’s festival to give us a sneak peak of what our audience has to look forward to. In this episode you’ll hear from our Chinese Marketing partner Qumin, our Digital Marketing partner Marin Software, and Voxburner founder Simon Eder. For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner. Music: May the Chords be With You by Computer Music All-Stars Copyright: Attribution: creativecommons.org/licenses/by/4.0/2019-04-0837 min

Travelcast[Traveltrends] Influencers are the Key to Attracting Chinese Travelers with Lauren HallananIf you are new to the China market, or in the process of creating a digital strategy to reach your Chinese consumers, there is one tactic you just can’t ignore: KOL (key opinion leader) endorsement. I was pleased to received Lauren Hallanan who is an influencer, Chinese social media marketer In this #travelcast episode, we spoke on: Why Influencers are the Key to Attracting Chinese Travelers. Have you ever heard of a social media influencer with 4.5 million followers selling 100 cars (no, not virtual cars) in five minutes in the West? Probably not, but in China this is not an un...2018-08-1422 min