Shows
Richer Retailer - Scaling Retail Stores Past 7 Figures#064: 7 Things I’d Do to Build Million-Dollar Cash Flow From ScratchWhat would you do if you had to start over tomorrow with no email list, no team, and no safety net but all the wisdom you have now?
To kick off the new year, the Richer Retailer podcast is launching a brand new 5-part series exploring exactly that question: How Cathy Wagner would start over and build a million-dollar retail store from scratch.
In this first episode of the Million Dollar Store series, Cathy goes deeper into one of the most downloaded Richer Retailer episodes of all time. She breaks down the exact cash confidence...
2026-01-0510 minRicher Retailer - Scaling Retail Stores Past 7 Figures#063: New Year, New Retail Rules | State of Retail: Q1 2026Welcome to the first Richer Retailer episode of the new year!
In this Q1 2026 State of Retail check-in, Cathy Wagner reframes the idea of a “slow season” and invites you to see Q1 for what it truly is: a reset season.
In a cautious economy where customers are spending more intentionally, Cathy breaks down three major retail trends shaping early 2026 and exactly what to do in January, February, and March to stay profitable, connected, and confident as a CEO. From smarter pricing and leaner inventory to cozy in-store moments and small-but-smart tech, this episode is packe...
2026-01-0120 minRicher Retailer - Scaling Retail Stores Past 7 Figures#062: Ask Cathy: Do Clearance Sales Really Work - Or Am I Just Giving Away Profit?January can be one of the most challenging months for retailers; slower traffic, softer sales, and inventory left over from Q4 that simply didn’t move. In this episode Cathy answers real questions from the retail community about the January slump, aging inventory, and the fear many store owners have around running clearance sales.
Cathy breaks down why the January slowdown isn’t actually a seasonal problem, but an inventory and strategy issue. She explains how trapped cash in stale inventory quietly erodes profit and momentum and why a strategic, well-planned clearance sale can increase future margins with...
2025-12-2912 minRicher Retailer - Scaling Retail Stores Past 7 Figures#061: Judge Books by Their Cover - Why Every Store Should Sell Books with Alana TurnerReady to add a little extra joy and profit to your retail shop?
In this episode of The Richer Retailer, Cathy sits down with one of our amazing clients, Alana Turner, the passionate owner of the joy filled store Poopsies, who’s making her second guest appearance on the podcast. Alana is back to share why books are one of the best-kept secrets in specialty retail. She spills the tea on how books create emotional connections, keep customers browsing longer, and boost sales, all while being low-risk and super easy to start. Whether you’re overwhelmed by choic...
2025-12-2222 minRicher Retailer - Scaling Retail Stores Past 7 Figures#060: Best of 2025 - Lessons From The Top 5 EpisodesCelebrating the Most Powerful Moments from Year One of the Richer Retailer Podcast
What a year it’s been. This special Best Of episode is a heartfelt celebration of the moments you told us mattered most, the clips that made you think differently, laugh out loud, and say, “Okay… I can actually do this.”
This episode brings together the Top 5 most-loved episodes of Year One and the lessons that continue to transform retail businesses around the world.
Whether you’ve been here since Episode 1 or just found us, this is the perfect episode to anchor...
2025-12-1531 minRicher Retailer - Scaling Retail Stores Past 7 Figures#059: From “Will We Open?” to Sold Out: Jane Boutique’s Story with Sam SleeperIn this inspiring conversation, Cathy sits down with Samantha, the owner of Jane Boutique and one of our amazing RETAILMavens clients to talk about the real journey behind opening a store. From construction delays and rezoning setbacks to having thousands of dollars of inventory arrive months early, Sam’s path to launch was anything but easy.
But what truly stands out is her emotional resilience, her abundant mindset, and her unwavering commitment to clienteling and customer experience. You’ll hear how she turned obstacles into long-term wins, opened with a visual boom, and leveraged years of authentic comm...
2025-12-0834 minRicher Retailer - Scaling Retail Stores Past 7 Figures#058: Make Every Customer Count | State of Retail: December 2025December is here and if you want next December to look totally different with more cash flow, less chaos, and a smoother-running store, now is the moment to act. Cathy breaks down the current retail climate, what’s shifting in consumer behavior, and the strategies retailers must use to create momentum and finish the year strong.
From understanding your “thumb” customers, to increasing items per sale, to using AI tools to make smarter decisions, this episode is full of clear, actionable retail insights that help you elevate the customer experience, boost holiday shopping performance, and drive business growth...
2025-12-0119 minRicher Retailer - Scaling Retail Stores Past 7 Figures#057: Retail Game Plan for Success: Coaching, Inventory & Leadership with Krystal PerryIf you’ve ever felt like you’re doing everything in your store and still not getting the results you want… this episode is for you.
Cathy sits down with our incredible Coach Maven, Krystal Perry, to pull back the curtain on our strategic Game Plan Calls, the same calls that have helped retailers go from overwhelmed, underwater, and exhausted… to clear, confident, and finally profitable again.
Krystal shares her 25-year retail journey, the framework she uses on every Game Plan Call, the most common struggles she hears from store owners, and the powerful question that cha...
2025-11-2430 minRicher Retailer - Scaling Retail Stores Past 7 Figures#056: Double Your Retail Business in 1 Year with Sarah Victory - Part 2You don’t need to do more to achieve more, you just need to think differently. This episode will remind you of the power of pausing, dreaming, and daring to share your story with the world.
In this inspiring continuation of Cathy’s conversation with visionary business coach Sarah Victory, you’ll learn how to describe your store in a way that sticks, so customers and partners can easily share your story even when you’re not in the room.
Sarah shares her proven “Know How” formula to help you stand out from the crowd, plus practic...
2025-11-1738 minRicher Retailer - Scaling Retail Stores Past 7 Figures#055: Double Your Retail Business in 1 Year with Sarah Victory - Part 1Every bit of business growth begins with a spark of magic, the courage to imagine something bigger and believe it’s possible.
Get ready to be inspired, my friends. In this episode of Richer Retailer, Cathy is joined by Sarah Victory, the powerhouse Chief Visionary Officer of The Victory Company, best known for helping entrepreneurs and business owners double their success. She’s the author of Double Your Business in One Year or Less!, Do Something Brave Every Day, and How to Be Powerful, and the host of The Inspiring Victory Show, where she shares stories of cour...
2025-11-1030 minRicher Retailer - Scaling Retail Stores Past 7 Figures#054: How Small Stores Win with Focus, Connection, and Authenticity | State of Retail: November 2025November can feel like a whirlwind, the holidays are here, your to-do list is growing, and it’s easy to get swept up in the hustle.
Shoppers may not be spending wildly, but they are spending thoughtfully and that’s great news for independent retailers who know how to connect, curate, and stay focused.
Cathy shares how smarter spending, authentic storytelling, and intentional experiences are shaping success this season. Plus, she reveals how to use AI as your behind-the-scenes helper (without losing your human touch) and why focus beats frenzy in November.
If you’v...
2025-11-0314 min
The Turbo Branding ShowThe Retail Maven’s Path to Building a Brand that ProfitsWhat if retail success isn’t about selling more but profiting smarter? In this episode of The Turbo Branding Show, Cathy Donovan Wagner, Founder & President of RETAILMavens and Host of The Richer Retailer Podcast, shares her powerful journey from near bankruptcy to building a multi-million dollar retail business and how she’s now helping independent store owners do the same. With decades of experience in retail strategy, inventory management, and Profit First financial systems, Cathy reveals the game-changing mindset shift that allows retailers to create both freedom and profit in t...
2025-10-2953 minRicher Retailer - Scaling Retail Stores Past 7 Figures#053: If It Feels Uncomfortable, You’re Probably Doing It RightChange is never easy, but what if the only thing standing between you and your next level of success is your ability to handle discomfort?
In this episode, Cathy dives deep into what it truly means to get comfortable with being uncomfortable.
Cathy reveals how fear of change often keeps store owners stuck and how embracing discomfort can actually be the gateway to growth, expansion, and freedom.
If you’ve ever said “everything’s fine” when you know it’s not quite good enough, this episode is your wake-up call to move forward with grace...
2025-10-2711 minRicher Retailer - Scaling Retail Stores Past 7 Figures#052: From Tariffs to Triumph: The Power of Retail CollaborationWhat if the very thing holding your business back could become the key to your next big breakthrough?
In this powerful episode of the Richer Retailer Podcast, Cathy Wagner takes you inside the magical world of masterminds, where independent retailers come together to brainstorm, collaborate, and turn challenges into opportunities for business growth and success.
You’ll hear how one mastermind session transformed a stressful tariff problem into a creative retail solution that boosted profits and inspired every store owner in the group. Cathy reveals how community-driven collaboration can spark ideas that one person alone co...
2025-10-2010 minRicher Retailer - Scaling Retail Stores Past 7 Figures#051: Too Much Inventory, Too Little Profit? Find Your Goldilocks ZoneYou’ve built a beautiful store and customers are buying… so why doesn’t your cash flow feel as strong as your sales? Let’s fix that.
In this episode, Cathy dives into one of the most misunderstood parts of running a store: inventory turn and freshness.
Broadcasting straight from Disney World, Cathy shares a magical analogy that will forever change the way you look at your backroom: Your inventory is just like a bathtub!
If you’ve ever struggled with overbuying, stale stock, or slow cash flow, this episode is your fresh start to ma...
2025-10-1312 minRicher Retailer - Scaling Retail Stores Past 7 Figures#050: Create a Manifesto That Attracts Your Dream CustomersWhat if one bold statement could attract the right customers, energize your team, and set your store apart instantly?
What do Apple, Patagonia, and your favorite local boutique all have in common? They know exactly what they stand for and they boldly declare it. In this episode, Cathy Donovan Wagner takes you behind the scenes of the Richer Retailer Manifesto and teaches you how to create your own.
A manifesto is more than a mission statement, it’s your customer magnet. It tells the world who you are, what you stand for, and why your st...
2025-10-0619 minRicher Retailer - Scaling Retail Stores Past 7 Figures#049: Momentum Before the Madness - Let’s Outsmart October | State of Retail: October 2025October may feel like the holiday season is right around the corner, but here’s the truth: you still have time.
In this episode, Cathy Wagner unpacks the latest consumer trends and shows why October is the launch pad, not the lull for your store. You’ll hear how to use this “quiet before the storm” to build momentum, strengthen community engagement, and set yourself up for your best Q4 yet.
From smart inventory management and “go big or go home” buying strategies, to leaning into personalization, leveraging video content, and creating memorable customer experiences, Cathy reveal...
2025-09-2913 minRicher Retailer - Scaling Retail Stores Past 7 Figures#048: If I Wanted to Build a $1M+ Store Tomorrow - Here’s What I’d DoHave you ever wondered what it really takes to grow your store to a million dollars?
In this empowering episode, Cathy pulls back the curtain on the exact 7 things she’d do if she were building a million-dollar store today. She shares not just strategy but mindset shifts, tested methods, and practical steps you can apply right now in your own business.
You’ll hear everything from profit-first inventory planning, to $2,000-an-hour CEO work, to the importance of failing fast. This isn’t theory, it’s the same proven framework that has helped hundreds of retailer...
2025-09-2228 minRicher Retailer - Scaling Retail Stores Past 7 Figures#047: Empowering 100 Retailers past $1M with Sustainable GrowthHow do you create a thriving business that fuels freedom, impact, and legacy?
In this inspiring episode, Cathy Donovan Wagner shares RETAILMavens’ bold new declaration: helping 100 independent store owners reach $1M in sustainable, profitable growth.
She opens up about her own journey of subtracting the chaos, embracing a decision framework, and re-engineering RETAILMavens to reflect freedom, leadership, and transformation. Cathy also reveals new tools, trainings, and experiences designed to help store owners cut through the noise and grow beyond the grind.
This episode will challenge you to declare your own audacious goal and st...
2025-09-1519 minRicher Retailer - Scaling Retail Stores Past 7 Figures#046: How CEOs Balance Time Management and Customer ConnectionHow do you grow your business while still connecting with the customers you love?
In this empowering episode, Cathy Donovan Wagner unpacks the role of delegation in creating real business growth. She shares practical time management strategies like time blocking and owner-on-deck days, plus the importance of team training to carry your store’s culture forward. Through inspiring client stories and actionable insights, you’ll discover how to step fully into your CEO role without losing the magic of your brand.
What You’ll Learn in This Episode
Why smart delegation fuels long-term business growth...
2025-09-0810 minRicher Retailer - Scaling Retail Stores Past 7 Figures#045: CEO Guide: Localism + Team Power = Retail Momentum | State of Retail: September 2025September 2025 is here and it’s one of the most important months for retail.
Cathy Wagner breaks down the state of retail and why this season is your reset button. From navigating price sensitivity and tariffs to leaning into localism, Cathy shares how you can use September as a launch pad for business growth.
With your CEO hat firmly on, you’ll discover how team empowerment and stronger customer connection can drive momentum into Q4 helping you scale your store with intention, not overwhelm.
What You’ll Learn:
Why September 2025 is the ultimat...
2025-09-0123 minRicher Retailer - Scaling Retail Stores Past 7 Figures#044: How Retailers Beat Online Competition with Story & ExperienceAre you tired of hearing customers say, “I saw this online for cheaper”?
You’re not alone. In this episode, Cathy answers a powerful question from Katya, a member of our Richer Retailer Facebook community: “How do I compete as a brick-and-mortar store with the explosion of online shops stocking from the same suppliers I have to buy from too?”
It’s a struggle every retailer knows, but the good news is that competing on price is not the answer. Cathy shares selling techniques to help you beat the competition and remind your customers why shopping with...
2025-08-2515 minRicher Retailer - Scaling Retail Stores Past 7 Figures#043: Media That Moves Merch: PR Tactics for Store Owners with Gloria ChouThink PR is only for big brands with huge budgets? Think again. Wish your store could get featured in magazines or on top websites without hiring a pricey PR agency? We can make it happen.
In this episode, Cathy sits down with PR expert Gloria Chou to show you exactly how independent retailers, even those with just one small shop can get featured in major publications like House Beautiful, Refinery29, and even Oprah’s Favorite Things without paying for ads or hiring a pricey agency.
If you’ve been stuck in the “social media hamster wheel”...
2025-08-1826 minRicher Retailer - Scaling Retail Stores Past 7 Figures#042: Breaking the Cycle: How to Stop Buying Yourself BrokeHave you ever felt like you're just buying and selling inventory on repeat only to find your bank account isn’t growing?
You're not alone… and you’re definitely not broken.
In this episode, Cathy dives deep into a question from Amanda in our Richer Retailer Facebook group: "How do you get out of that never-ending cycle of purchasing, selling, and spending the profit right back on inventory?"
If you’ve ever felt like you’re buying yourself broke, this episode is for you. Cathy shares her own experience with this frustrating cycle and teaches...
2025-08-1109 minRicher Retailer - Scaling Retail Stores Past 7 Figures#041: Why Won’t My Team Just Do What I Ask?!Have you ever said (or screamed) “I’ve Told Them a Hundred Times… Why Don’t They Get It?!” You’re not alone and this episode is for you.
Even with a good team, it can feel like you’re repeating yourself over and over… and still not getting the results you want. In this episode, Cathy unpacks one of the most common (and frustrating!) leadership roadblocks retail store owners face and shows you exactly how to lead with more clarity, confidence, and heart.
You’ll learn the real reason your team may not be following through...
2025-08-0410 min
Small Business PRRecession-Proof Retail: What’s Actually Working in 2025 w/ Cathy DonovanIn this episode of the Gloria Chou PR Podcast, I sit down with Cathy Wagner—retail industry veteran, founder of RETAILMavens, and host of The Richer Retailer Podcast. With nearly 30 years of experience in independent retail, Cathy has seen it all: running her own brick-and-mortar stores, navigating bankruptcy, and building back stronger to now help small retail businesses scale to 7-figure revenue.If you’re an independent retailer or product-based business owner struggling to adapt to inflation, tariffs, AI in retail, and shifting consumer behavior, this episode is your wake-up call—and your roadmap to survive and thrive...
2025-07-2823 minRicher Retailer - Scaling Retail Stores Past 7 Figures#040: Done Beats Perfect: State of Retail | August 2025August in retail comes in like a lamb and goes out like a lion, and it can roar out with great momentum if you play it right.
In this month's State of Retail episode, Cathy Wagner shares why this is the perfect time for independent retailers to lead smarter, not hustle. You'll hear the latest economic updates, actionable merchandising tips, and creative ways to deepen community engagement and boost profit. From low-lift in-store events to trends in resale and experiential retail, Cathy walks you through smart, doable strategies to help you finish summer strong and prep for...
2025-07-2814 minRicher Retailer - Scaling Retail Stores Past 7 Figures#039: Your Products Have a Story, Share it! with Laura SchmidtHave you ever wondered if the right words, shared at the right moment, could transform your business and someone else’s life?
Meet Laura Schmidt, Cathy’s guest for this episode and founder of notes to self, a brand built on the simple yet powerful belief that words make all the difference. After years in engineering and sales, Laura followed her heart and transformed positive affirmations into a nationwide movement, donating over 155,000 pairs of socks to spread hope and encouragement.
Discover how purpose-driven products and heartfelt storytelling can help you build real connection with your cust...
2025-07-2130 minRicher Retailer - Scaling Retail Stores Past 7 Figures#038: From Imposter Syndrome to Inner Confidence - The Secret to Great Retail Leadership with Sherry WinnLeadership isn’t just about guiding others, it’s about first leading yourself with compassion, courage, and honesty.
In this inspiring conversation, Cathy Donovan Wagner sits down with Sherry Winn: two-time Olympian, national championship-winning coach, bestselling author, and founder of The Winning Leadership development Company. Sherry has empowered thousands of executives at global brands like Adobe and Edward Jones, and captivated audiences of thousands with her transformative motivational speaking message.
Together, they explore how self-awareness, resilience, and self-care shape true leadership and invite you to see your own potential and lead with heart.
What You’...
2025-07-1434 minRicher Retailer - Scaling Retail Stores Past 7 Figures#037: Retailers Who Ask Better Questions Make More Sales with Dominick MiserandinoEver wondered how curiosity, retail trends, and human connection can transform your retail business?
In this episode, Cathy Wagner sits down with Dominick Miserandino, founder of RTM Nexus, for a fascinating conversation about the future of retail and the mindset shifts store owners need to stay ahead. From his start in digital media to mentoring retailers through COVID to launching a retail-tech platform, Dominick shares what he’s learned about influence, innovation in retail, and the power of simply asking the right questions.
They dive into the real challenges independent retailers face today, the crucial ro...
2025-07-0730 minRicher Retailer - Scaling Retail Stores Past 7 Figures#036: Your Summer Strategy Reset | State of Retail: July 2025It’s halftime, retailers! Can you believe we’re already halfway through 2025?
Whether you're crushing your goals or wondering where the last six months went, this episode will help you hit the reset button with purpose.
Cathy shares why now is a powerful moment to pause, reassess, and realign. You’ll hear fresh retail trends, surprising customer behaviors that could change how you approach the rest of your year. Plot twist: your second half can be stronger than your first and we’re here to help you make it happen.
What You’ll Learn:...
2025-06-3014 minRicher Retailer - Scaling Retail Stores Past 7 Figures#035: Encore: The Hidden Cost of Inventory HoardingAs summer starts to heat up, it’s easy to overlook the inventory that’s quietly taking up space and eating away at your cash flow. Whether your traffic is slowing down or picking up, now is the moment to move those non-sellers and reinvest in what’s working.
In this encore of one of our most downloaded episodes, Cathy breaks down how inventory hoarding drains your profit, clutters your floor (and your mind), and keeps you from being the CEO your business needs.
With a fresh perspective and timely reminders, this is a must-listen as you...
2025-06-2318 minRicher Retailer - Scaling Retail Stores Past 7 Figures#034: You’re Not Just a Store: You’re a Brand with Sue KirchnerIn this episode, branding expert Sue Kirchner, owner of Brand Strong Marketing, joins host Cathy to share a fundamental truth:
"Your brand isn't what you say it is; it's what they say it is."
Discover why a brand is more than just a logo, how it's perceived by customers, and the common mistakes businesses often make. Gain actionable tips to differentiate your business and create memorable experiences that foster customer loyalty.
What You’ll Learn in This Episode:
How to brand well: Know your customer better than they know themselves.
When to ev...
2025-06-1639 minRicher Retailer - Scaling Retail Stores Past 7 Figures#033: The Silent Profit Killer: Gut-Based Pricing Is Costing You ThousandsYou are the CEO of your store. You deserve to be paid well. Your customers deserve a store that thrives.
In this power-packed episode, Cathy Donovan Wagner dives deep into one of the most overlooked threats to retail profitability: gut-based pricing. If you've ever said, “That price just feels right,” or hesitated to charge what something’s truly worth, this one’s for you.
Learn why emotion-based pricing is costing your store big-time, how to reframe your mindset around margin, and the exact markup formula successful retailers use to build financially thriving businesses.
Cathy sh...
2025-06-0920 minRicher Retailer - Scaling Retail Stores Past 7 Figures#032: Curation and Connection This Summer | State of Retail: June 2025Clarity. Curation. Connection.
June is here and if it feels like the energy is all over the place, you're not imagining it! Some stores are swamped with tourists, others are seeing slower traffic, and many of you are wondering, “Do I need to discount everything just to keep sales moving?”
Before you make any big decisions, let’s take a breath and zoom out. In this month’s State of Retail episode, Cathy Donovan Wagner is sharing what’s working right now in independent retail and how summer can be your secret weapon for refining, not rushin...
2025-06-0212 min
Grow My Accounting Practice | Tips for Accountants, Bookkeepers and Coaches to Grow Their BusinessCathy Wagner: The Impact of Pricing on Your Soul, Mental Health, and Bottom LineShow Summary: In this episode of Grow My Accounting Practice, Cathy Donovan Wagner, founder and CEO of RETAILMavens, joins us to unpack the deep, often overlooked connection between pricing and personal well-being. Cathy shares how pricing decisions don't just affect your bottom line—they impact your soul, your mental health, your team, your clients, and even the legacies we help build. She dives into the fear many professionals experience around raising prices, rooted in a desire to be liked and accepted, and explains why that fear can be more damaging than rejection itself. Cathy also ex...
2025-05-2932 minRicher Retailer - Scaling Retail Stores Past 7 Figures#031: From Debt to Profit: How Profit First Transforms Retail Stores with Liz SzpornTrue transformation in business begins the moment you decide you're no longer just a store owner, you’re a CEO building a legacy, not just a livelihood.
In this powerful, heart-opening episode of The Richer Retailer, Cathy sits down with the brilliant Liz Szporn, a Profit First coach, transformational leader, and lifelong changemaker. From helping build a business from a rental car to guiding others toward values-driven growth, Liz shares what’s possible when passion meets strategy.
It’s about stepping out of the hustle and into your highest role: the visionary who scales smart, pays h...
2025-05-2635 minRicher Retailer - Scaling Retail Stores Past 7 Figures#030: Retail Resilience: Navigate Tariffs, Grow Customer Loyalty, and Scale SmartlyIs the economy slowing down? Maybe. But that doesn’t mean your retail business has to.
A fellow retailer recently asked Cathy a powerful question: “How to continue growing with an economy that’s in decline?” In this episode, Cathy answers with clarity, encouragement, and action. She shares the exact retail growth strategies you can use even in a slow economy to keep your momentum going. From smarter inventory management to strengthening customer loyalty, you'll walk away with data-driven ideas to protect your cash flow and stay inspired. Plus, Cathy reminds us that rising costs and tariffs don’t ha...
2025-05-1907 minRicher Retailer - Scaling Retail Stores Past 7 Figures#029: Want to Scale Your Retail Business? Fix This First.Feeling stuck in the red but dreaming of seven figures?
In this empowering solo episode, Cathy Donovan Wagner tackles one of the most frequently asked questions by retailers: "How do I grow when I'm not even profitable yet?" Cathy shares her own journey of struggling with this exact question and lays out a clear, actionable path to stability and eventual scale. This episode is a must-listen for any store owner who’s dreaming big but struggling with red numbers.
What You’ll Learn in This Episode:
Why profit must come before scaling
The three criti...
2025-05-1212 minRicher Retailer - Scaling Retail Stores Past 7 Figures#028: The 3 Biggest Obstacles to Growth (and the Mindset Strategies to Beat Them)Ever feel like you’re always a step behind, despite having great systems, a solid team, and real passion for your store?
In this powerful and personal episode, Cathy answers a heartfelt question from retailer, Linda, who asked how to "push her business to the next level.” The answer? Stop pushing. Start flowing.
This episode dives deep into the obstacles and structures that keep independent retailers stuck in survival mode, and how a few key shifts in mindset and strategy can unlock the business growth, profit, and cash flow you've been craving.
What You’...
2025-05-0513 minRicher Retailer - Scaling Retail Stores Past 7 Figures#027: Sales Feel Weird? You’re Not Alone (and Not Stuck) | State of Retail – May 2025What’s really happening in independent retail right now?
We’re kicking off a brand-new monthly State of Retail episode to help you clear through the noise, get grounded in the data, and take purposeful action based on current retail trends.
In this May episode, Cathy Donovan Wagner shares the latest shifts she’s seeing across the industry, everything from slowing traffic to changing customer behavior and customer sentiment and what it all means for your store. Don’t miss the Millie Moment, designed to help you take action and lead with clarity and confidence.
Whe...
2025-04-2812 minRicher Retailer - Scaling Retail Stores Past 7 Figures#026: Health, Wealth & Happiness: The 3 Pillars of a Richer Retailer with Pat MussieuxWhat if the only way forward... was to walk away?
In this powerful episode, Cathy sits down with internationally acclaimed speaker and award-winning business coach Pat Mussieux, who shares the boldest transformation of her life and the mindset that made it possible. Through raw, real conversation, Cathy and Pat unpack what it really takes to be “richer”, not just in dollars, but in health, wealth, and happiness. This episode is a masterclass in personal growth, intentional living, and building success that actually feels good.
What You’ll Learn:
Why health is wealth — and the foundation...
2025-04-2133 minRicher Retailer - Scaling Retail Stores Past 7 Figures#025: Retail Trade Shows: h+h - Crafting, Education and Community with Darrin SternTired of the same old sourcing strategies?
Ready to shake up your retail strategy and discover fresh opportunities? This week, Cathy sits down with Darrin Stern from H&H Americas to explore the power of trade shows for independent retailers. They dive into how these events can help you uncover new products, connect with a thriving community, and gain invaluable insights to evolve your business.
What You'll Learn:
How trade shows help retailers discover emerging trends and innovative products.
Why trade shows are valuable for networking with other retailers, suppliers, and industry experts.
The...
2025-04-1432 minRicher Retailer - Scaling Retail Stores Past 7 Figures#024: The #1 Reason Stores Fail (And How to Make Sure Yours Doesn’t)If you’ve ever felt overwhelmed by the business side of retail, this episode is a must-listen.
In this episode Cathy answers a heartfelt question from Ali, a store owner who’s been pouring her passion into her business but is struggling with financial management, taxes, and tracking expenses. Sound familiar? Cathy breaks down the two most powerful actions retailers can take to stop spinning their wheels: Outsourcing and getting a coach.
What You’ll Learn:
You don’t need an MBA, but you do need a basic understanding of cashflow, inventory management, and profitab...
2025-04-0707 minRicher Retailer - Scaling Retail Stores Past 7 Figures#023: Grow Your Business with Smart Goal Setting, Team Collaboration, and a Winning Mindset with Cecilia KautzmanEver set a big business goal and thought, “What do I need to do to get there?
In this powerful, unplanned episode, Cathy sits down with RETAILMavens COO & CMO Cecilia Kautzman after an inspiring walk and team retreat to unpack the mindset shifts, self-awareness, and strategic growth moves required to grow into the business and the business owner you want to become.
What You’ll Learn:
Why the Be-Do-Have formula beats hustle every time
The power of team collaboration in business strategy and delegation
How daily self-improvement practices reflect your potential
Why self-awareness and grow...
2025-03-3126 minRicher Retailer - Scaling Retail Stores Past 7 Figures#022: Tariff-Proof Your Store with Dana ConnellTariffs are shifting, costs are rising, and retailers are feeling the squeeze so how do you protect your profits?
Cathy sits down with retail expert and coach Dana to tackle the challenges of cost management in today’s unpredictable economy. From supply chain disruptions to navigating price adjustments that don’t scare off your customers, this episode is packed with smart, actionable strategies to help independent store owners stay profitable no matter how much the inflation impact shakes things up.
What You’ll Learn:
How tariffs impact retail pricing and supply chain costs
The import...
2025-03-2425 minRicher Retailer - Scaling Retail Stores Past 7 Figures#021: Emails Getting Ignored? Fix Your Email Marketing to Sell More with Nick McHenryRetail is evolving, but one thing remains constant: the power of customer connection.
In this episode, Cathy sits down with Nick McHenry from OneShop to explore how retailers can strengthen relationships through email marketing, a tool that’s far from outdated.
They break down why personalized emails are more relevant than ever, how to boost open rates, and why email automation can be a game-changer for both small and growing retail businesses. Plus, they dive into the rising impact of AI marketing and how it can enhance but not replace the human side of retail co...
2025-03-1053 minRicher Retailer - Scaling Retail Stores Past 7 Figures#020: Stop DIY Bookkeeping with Kirk Johnson (Kirk Says It's Dry as Dust, But You NEED This)If your books are a mess, your business is bleeding money and you might not even know it yet. We joke that this topic is “dry as dust” but in reality it’s like water to your store’s thirsty soil - If you’ve ever felt overwhelmed by bookkeeping or tempted to ignore your numbers, this episode is for you!
Cathy sits down with Kirk Johnson, RETAILMavens’ Profit First Maven, to discuss why your store’s money management systems are the hidden engine behind your success. They dig into the high cost of messy books, the dangers of DIY...
2025-03-0324 minRicher Retailer - Scaling Retail Stores Past 7 Figures#019: How to Stay Motivated in Tough Times with Crystal VilkaitisThink retail is dying? Think again. This episode will completely shift your perspective on what it takes to thrive in today’s fast-changing retail world, no doom and gloom, just real strategies, fresh insights, and powerful mindset shifts.
In this episode of Richer Retailer, Cathy Donovan Wagner sits down with Crystal Vilkaitis from Rooted in Retail to discuss the evolving retail landscape. They dive deep into the heart of retail marketing, community building, and the role of business mentorship in driving modern retail success.
What You’ll Learn:
Why retail is far from dead, it’s...
2025-02-2744 minRicher Retailer - Scaling Retail Stores Past 7 Figures#018: Retail, Politics & Authenticity: How Values and Social Responsibility Build Stronger BrandsHow can embracing community values and ethical branding set your retail business apart?
We explore how community values and ethical branding impact retail businesses in today’s episode with Cadence Kidwell from Fuzzy goat and Janet Avila and String Theory Yarn, a back-to-back guest. Discover why authenticity in your brand message matters more than ever and how personal stories can foster deeper customer loyalty. We also discuss the potential risks of customer backlash when businesses take a stand on ethics or social issues and how to navigate these challenges effectively.
What You’ll Learn:
The i...
2025-02-2431 minRicher Retailer - Scaling Retail Stores Past 7 Figures#017: Strategy is Safe - Until It's NotAre you constantly planning but struggling to take action?
In this episode of Richer Retailer, Cathy Donovan Wagner dives into a common trap many retailers fall into: Getting stuck in strategy mode. While planning is essential, it's easy to get so caught up in perfecting every detail that we forget to take meaningful action. Cathy shares her personal experiences and lessons learned from her coach about moving past perfectionism, focusing on results, and balancing work with fun to keep momentum going. Discover how to shift your mindset, boost productivity, and embrace success in your business growth journey.
2025-02-1511 minRicher Retailer - Scaling Retail Stores Past 7 Figures#016: The #1 Tip to Grow Lifetime Customer Value with Josh OrrWhat if you could increase your customer’s lifetime value by 30% with just one simple shift?
In Part 7 of the Top 7 Money Makers in 2025 series, Cathy chats with Josh Orr, founder of Capital Commerce, an agency that helps successful brick-and-mortar retailers translate their in-store traction into thriving online e-commerce sales. Josh shares his expertise on creating seamless customer engagement experiences that lead to repeat purchases. He reveals the importance of email marketing, a tip to grow lifetime customer value by 30%, and the mindset shifts necessary for growing a profitable, sustainable retail business. This episode is packed with ac...
2025-02-1038 minRicher Retailer - Scaling Retail Stores Past 7 Figures#015: Want More Sales On Your Next Live? Master QVC-Style SellingAre your live sessions attracting viewers but falling short when it comes to driving sales?
In part 5 of the Top 7 Money Makers in 2025 series, RETAILMavens founder Cathy Donovan Wagner reveals how QVC-style selling can turn your live videos into powerful, revenue-generating events. By integrating personalization, automation, and emotional storytelling, you’ll learn to captivate your audience and drive real results. Whether you're new to social selling or looking to optimize your strategy, this episode is packed with proven tactics to enhance engagement, boost conversion, and strengthen loyalty in your customer relationships.
What You’ll Learn:
...
2025-02-0321 minRicher Retailer - Scaling Retail Stores Past 7 Figures#014: Building a Team That “Gets” Your VisionHow do you build a team that shares your vision and drives your business forward?
In Part 5 of the Top 7 Money Makers in 2025 series, RETAILMavens founder Cathy explores the transformative power of effective teamwork and leadership. She’s joined by Holly Floyd, a former retailer who successfully sold her business after 20 years. Holly shares how empowering her team, focusing on alignment, and fostering collaboration helped turn her store into a thriving, innovative space. Whether you’re just starting to build a team or looking to take your existing one to the next level, this episode is packed with...
2025-01-2725 minRicher Retailer - Scaling Retail Stores Past 7 Figures#013: How to Stay Ahead of Retail Cash Flow Challenges: 2 Strategies for SuccessIs cash flow keeping you up at night?
This is the fourth episode in our Top 7 Money Makers to Focus on in 2025 series, and we’re diving into one of the most misunderstood aspects of retail success: cashflow. Cathy shares practical, tactical strategies to help retailers plan for expenses, build reserves, and stay ahead of cash flow challenges. With the right budgeting and forecasting tools, you can reduce financial stress, improve profit, and create a business with stronger margins and long-term growth.
What You’ll Learn:
Why Cash Flow Matters: Discover why positive cashflow is m...
2025-01-2023 minRicher Retailer - Scaling Retail Stores Past 7 Figures#012: Surprising Inventory Insights from a Multi-Million Dollar RetailerCan scaling back actually help you grow?
In this heartwarming third episode in our Top 7 Money Makers to Focus on in 2025 series we sit down with Alana Turner, the passionate owner of Poopsies in Galena, Illinois, to explore how she boosted sales and improved customer engagement by curating her inventory and focusing on quality over quantity. Alana shares her inspiring journey, showing that successful retail isn’t just about increasing liquidity or volume, it’s about building a store that tells a story, deepens connections, and brings joy to your subscribers.
What You’ll Learn:
Poo...
2025-01-1224 minRicher Retailer - Scaling Retail Stores Past 7 Figures#011: 5 Ways to Grow Your Email ListHow do you turn email marketing into your top sales driver in 2025? It all starts with growing your list!
This is Part 2 of our "Top 7 Money Makers in 2025" series and one of the most impactful strategies you can implement this year. With predictive analytics and AI content creation making waves, email marketing remains one of the most profitable tools for reaching customers but success depends on having a strong, steadily growing list. Whether you’re starting from scratch or optimizing your existing strategy, you’ll walk away with actionable tactics to attract new, excited customers while boosting your...
2025-01-0613 minRicher Retailer - Scaling Retail Stores Past 7 Figures#010: How to Identify and Eliminate “Cash Flow Eaters” in InventoryCash flow challenges often send retailers scrambling to boost traffic or launch sales, but those fixes are just band-aids.
This episode kicks off our Top 7 Money Makers to Focus on in 2025 series! In this episode, Cathy dives deep into the root cause: cash flow eaters hiding in your inventory. Learn how to manage your inventory more effectively, run strategic clearance sales, and boost your profit margins without slashing prices on your best sellers. This episode is packed with actionable tips on cash flow management, inventory control, and getting rid of dead stock that drains your bottom line.
2024-12-3017 minRicher Retailer - Scaling Retail Stores Past 7 Figures#009: Eradicating the J months with a New Income StreamStruggling to keep your sales up during those dreaded J-Months? You’re not alone but you don’t have to settle for slow sales anymore.
In this episode, Cathy shares a high-energy game plan and a proven strategy to tackle the dreaded J-Months: January, June, and July, known for their slow sales. Listeners will discover how to turn these often sluggish months into profitable opportunities by transforming lazy inventory into an exciting income stream. Listen in for lots of insights on how to energize retail businesses during traditionally quiet months and boost cash flow with creative sales promo...
2024-12-2316 minRicher Retailer - Scaling Retail Stores Past 7 Figures#008: The Hidden Costs of Inventory HoardingAre you unknowingly sitting on a pile of cash by holding onto slow-moving inventory?
From inventory that overstays its welcome to cash flow struggles, this episode unpacks the hidden costs of holding onto unsold merchandise. Learn how bold markdown strategies, efficient inventory turnover, and a shift in mindset can transform your profit and free up cash to reinvest in your best sellers.
What You’ll Learn in This Episode
Why holding onto slow-moving inventory is costing you more than you realize.
The benefits of bold markdown strategies and cash flow reinvestment.
How to identify be...
2024-12-1616 minRicher Retailer - Scaling Retail Stores Past 7 Figures#007: The #1 Step to Take to Increase Your ProfitsAre you leaving money on the table by overlooking the most powerful profit-boosting metric in retail?
In this episode of The Richer Retailer Podcast, Cathy reveals the single most impactful and overlooked metric for increasing retail profitability: the Initial Markup (IMU). She explains what IMU is, why it’s crucial for retail success, and how to measure and optimize it to ensure your store thrives financially. Cathy also dives into pricing strategies for handling customer objections and balancing profitability with exceptional customer service.
What You’ll Learn in This Episode
What IMU is and why...
2024-12-0523 minRicher Retailer - Scaling Retail Stores Past 7 Figures#006: Retail Meets Politics - What Store Owners Need to KnowRetail and politics, two worlds you might think should never mix, but what if embracing your values could strengthen your business, build deeper customer loyalty, and set your store apart?
In this episode of Richer Retailer, host Cathy Donovan Wagner dives into a topic that sparks both passion and hesitation: the intersection of retail and politics. With her signature blend of energy and wisdom, Cathy explains why the old advice to "never mix business and politics" might no longer hold true in today’s retail landscape.
What You’ll Learn in This Episode
How shar...
2024-12-0513 minRicher Retailer - Scaling Retail Stores Past 7 Figures#005: Need Sales Now? Try This Proven StrategyEver feel like you're spinning your wheels, trying everything to boost sales but nothing seems to work?
In this episode, retail expert Cathy Donovan Wagner shares a guaranteed solution that transformed one desperate retailer's sales by $30,000 in just one week. From mindset shifts to actionable strategies, Cathy will guide you, step-by-step, on how to provide exceptional customer service and turn your top customers into loyal, raving fans.
If you're ready to overcome your fears, embrace your CEO mindset, and deliver personalized, high-impact service that sets your store apart - hit play now!
What You’ll...
2024-12-0512 minRicher Retailer - Scaling Retail Stores Past 7 Figures#004: Part 3 - The Only Way to Grow Your Store with Ease - 3 Steps to Embrace Change WellFeelings are important, but they shouldn’t be in control.
In this episode, we’ll tackle the balance between emotions and execution, helping you take charge of your business growth journey.
Entrepreneurship is full of ups and downs, but learning how to separate feelings from actions is key to staying on track. We’ll explore practical strategies for maintaining focus, optimizing retail sales, and embracing retail innovation without letting emotions get in the way.
What You’ll Learn in This Episode
How to separate emotions from actions to stay on track.
The importan...
2024-12-0507 minRicher Retailer - Scaling Retail Stores Past 7 Figures#003: Part 2 - The Only Way to Grow Your Store with Ease - 3 Steps to Embrace Change WellFear and discomfort are natural parts of a growth mindset, but they don’t have to hold you back.
In Part 2 of this series, RETAILMavens founder Cathy Donovan Wagner dives into the power of overcoming fear head-on and embracing discomfort to drive business transformation.
What You’ll Learn in This Episode
How fear of failure can become your biggest bottleneck and how to break through it.
Why embracing discomfort is essential for small business growth.
Practical questions to identify what’s holding you back and how to apply positive thinking to move forward.
Key Mo...
2024-12-0516 minRicher Retailer - Scaling Retail Stores Past 7 Figures#002: Part 1 - The Only Way to Grow Your Store with Ease - 3 Steps to Embrace Change WellIf you’ve ever caught yourself thinking, “My store can’t support me,” this is your episode.
In this episode, you’ll learn how to embrace change by rewiring your business mindset, tackling Automatic Negative Thoughts to turn doubt into action.
What You’ll Learn in This Episode
Why a growth mindset is essential for retail success.
How to identify and replace Automatic Negative Thoughts.
The power of the thought ladder to transform limiting beliefs and create a lasting mindset shift.
How developing a CEO mindset helps overcome retail challenges and fosters small business growth.
...
2024-12-0511 minRicher Retailer - Scaling Retail Stores Past 7 Figures#001: It's Me. HiFrom sleepless nights to thriving success, retail expert Cathy Donovan Wagner shares her journey from an accidental retailer to a richer retailer. If you’ve ever struggled with inventory management, cash flow management, or sleepless nights, you’re not alone! In this episode, Cathy reveals the pivotal moments, tough lessons, and proven scientific retail strategies that transformed her retail business and how they can help you align your store with your life, profits, and dreams.
What You’ll Learn in This Episode
The power of knowing your numbers and managing inventory management effectively.
How hiring a coach...
2024-12-0515 min
Main Street Matters by Heart on Main StreetMore Traffic Does NOT Mean More Sales with Cathy Donovan Wagner from RETAILMavensMore Traffic Does NOT Mean More Sales with Cathy Donovan Wagner from RETAILMavensJoin Cathy Donovan Wagner from RETAILMavens as she debunks the myth that more people through your door automatically translates to increased sales. You’ll learn why focusing on more profit rather than more traffic is the solution you’ve been looking for. Register now to:
Escape the chaos of chasing after customers
Embrace a calmer, more effective retail mindset
Get the tools to run your store efficiently and profitably. Without sacrificing peace of mind
Join us for an illuminating session that...
2024-03-071h 06
Rooted in RetailThe Profit LadyCathy Wagner, The Retail Maven, or as I lovingly refer to her…The Profit Lady...joins me on this episode to talk about profit when it comes to retail. She has loads of experience helping retailers make more money, have more profits, watch out for retail market trends, and stay ahead of the game. She shares her actionable tips and steps to bring more profit to your retail business…like these 3 KPIs you NEED to pay attention to:Rent Costs - 10% of SalesTeam Payroll Costs - 10% of SalesInve...
2023-03-0542 min
The Vendor's Daughter02 | Make More Money and Get Better Sleep with Cathy Donovan WagnerWhen it comes to your finances do you know your numbers or are you avoiding them? If you’ve been acting like an ostrich with your head in the sand, know you aren’t alone, but also know that you can’t stay there if you want to experience true financial success and peace of mind. In Episode 02 of The Vendor’s Daughter podcast Cathy Donovan Wagner, Founder of Retail Mavens, a retail coaching and consulting company that empowers independent retailers to have more freedom, increased profits and better sleep, shares: 10:20 why you can’t see the pic...
2021-11-091h 07
Jane Hamill | PodcastConnecting & Marketing to Your Customers in Different Ways with Cathy Wagner from Retail MavensToday's guest is my mentor and business coach Cathy Wagner from RETAILMavens. Cathy has over 30 years experience both as an owner and consultant. She is a wiz with financials and has the super power of coming up with crazy creative ways to market and create additional income streams. Today she shares how to come up with creative marketing messages during these unprecedented times. Check it out here: www.janehamill.com/retailmavens
2020-05-0825 min