Shows
Intelligent GrowthWhen The Imposter Syndrome Stunts Your GrowthLeadership, at its core, is about influencing others toward achieving a common mission or vision or fighting a common enemy. However, an often-unspoken challenge that many leaders face is the crippling effect of imposter syndrome. This psychological pattern causes individuals to doubt their accomplishments and fear being exposed as a “fraud.” It’s a paradox where success, instead of bringing confidence, breeds anxiety and uncertainty.
So, how can all of us better recognize and overcome the Imposter Syndrome before it stunts our individual and team growth? Join David Nour and Jenn Cordz for the next episode of Intell...
2024-01-3035 min
Intelligent GrowthWhen Organized, Prioritized, and Focused Work Sets You ApartMany knowledge workers confuse vibration vs. forward motion in their daily work. They tend to care more about their efforts, although important, versus the outcome of their efforts. More importantly, Output + Outcome + Impact is the formula that delivers performance, execution, and material results in every organization. So, how do we get there?
We believe Organized, Prioritized, and Focused work (OPF) is a great starting point for the new year. OPF significantly sets knowledge workers apart in several ways, enhancing their efficiency, effectiveness, and overall impact in their roles. Specifically, from increased productivity and better quality of work...
2024-01-2338 min
Intelligent GrowthWhy CES Should Matter to Every Growth-Minded LeaderThe Consumer Electronics Show (CES) is an annual trade show organized by the Consumer Technology Association (CTA). Held typically in January at the Las Vegas Convention Center in Las Vegas, it’s one of the most significant and influential tech events in the world. Although the primary purpose of CES is to showcase the latest products and technologies in the consumer electronics industry, we believe the innovations featured at this event have a ripple effect across every business (model).
As such, from generational impact, digital infrastructure accelerating at a record pace, blurring industry boundaries, and digitalization of ou...
2024-01-1641 min
Intelligent Growth2024 Growth ProjectionsFrom doubling down on a defensible moat to leveraging trends as an ally, turbocharging your core, prioritizing capital efficiency, and looking beyond your perceived value creation limits, certain strategies will definitively set competitive peers apart in 2024.
Join Avnir leaders David Nour and Jenn Cordz for this final episode of the year, as they discuss 2024 Growth Projections - intentional, strategic, and quantifiable, with relationship-centricity as the genesis.
2023-12-1954 min
Intelligent GrowthYear-End Digital / RevOps House Cleaning2023 is ending in a few weeks. Name the tech, tool, or platform that was most instrumental to your success? Which ones were truly strategic to your efficiency and effectiveness and propelled you forward, if not elevated, your professional brand? Which digital platform caused more aggravation, redundancy, and operational inefficiencies in your world, realm of responsibilities, or professional aspirations?
Year-end is an excellent time for every professional to evaluate and refresh their personal digital presence and for organizations, their Rev Ops platforms. This house cleaning can ensure that your strategic priorities enter the new year with a strategically...
2023-12-121h 02
Intelligent GrowthYear-End Business Relationship House Cleaning2023 is ending in a few weeks. Name the best person you met this year. Which ones were truly strategic to your personal/professional growth and success? Which relationships didn’t turn out quite as impactful as you had hoped, and which relationships did you neglect? Which relationships should you deprioritize in the new year, so you can prioritize investing in others?
Year-end is an excellent time for every professional to evaluate and refresh their business relationships. This house cleaning can ensure that your strategic priorities enter the new year with strong, productive, and strategically aligned relationships. Conducting th...
2023-12-051h 05
Intelligent GrowthThe Age of the Agile Sales Organization with John BarrowsAsk any leader to define an agile sales organization, and they’ll define it as the ability to quickly respond to changes in the market, customer needs, and organizational dynamics. From its customer-centricity to a culture of collaboration, responsiveness, and adaptability, one that’s focused on continuous improvements and data-driven decision-making, many of these attributes consistently set one sales organization apart from its competitive peers. And it shows in the market where even in our continuous time of uncertainty, they grow intelligently and grab share from others.
Regrettably, that’s not the posture of many sales organizations today...
2023-11-281h 01
Intelligent GrowthGrowth As a Leadership Opportunity with Scott EdingerOrganizations need the right kind of leadership to grow. Astute senior executives create intelligent growth through the intersection of a clear strategy, inspiring leadership, and aligned sales. Beyond real innovation, they establish a true competitive advantage by using their sales organizations to add and create material value. How? They champion the role of the sales organization as the company’s value-creating engine. They develop the right kind of sales connection by formulating a strategy with sales at the center. They ensure that the customer experience is the sales experience, ensuring a highly differentiated company rhythm. They communicate with clarity, cr...
2023-11-2148 min
Intelligent GrowthOKRs, NPS, and FAST Goals - The Power of AccountabilityMost leaders want their teams to set clear targets, measure progress, align efforts across different groups or departments, motivate employees, and ultimately drive performance and continuous improvement. What if organizations could execute their strategy more effectively by clarifying what success looks like and how it can be achieved? That’s where we believe OKRs, NPS, and FAST Goals come in - they create accountability at every level of the organization. From Alignment and focus to measurement and tracking, motivation and engagement, strategic planning, continuous improvements, and sustaining a culture of performance, these tools are often misunderstood rather than implemented as...
2023-11-1443 min
Intelligent GrowthCustomer Centricity - Beyond Satisfaction to an ObsessionCustomer satisfaction and obsession are crucial concepts in customer service and experience, but they differ in depth, focus, and implications for every organization. The tone is always set from the top, by the thoughts, actions, words, and behaviors - as servant leaders - in several highly differentiated areas: defining the team or organization’s purpose, the scope of how the organization will meet its customers, the proactivity, longevity, and consistency of the experiences the organization creates for its customers. Leaders who create a culture of experimentation toward real innovation (vs. innovation theater) get beyond departmental boundaries to create tangible ou...
2023-10-311h 01
Intelligent GrowthA New Chapter of Activating Dark Relationship ValueYou may notice a new brand of the Intelligent Growth livestream/podcast today - but it’s not just a new banner. It’s the evolution of the vision to democratize Relationship Economics - what the Nour Group has focused on creating, advocating, training, and implementing in enterprises for the past two decades. Most who hear about digital transformation are perplexed by its value creation. The Nour Group’s digital transformation to Avnir is a new chapter in both digitizing a proven process and digitalizing how individuals, teams, and organizations organize, activate, and monetize their relationships.
Join Avnir...
2023-10-1745 min
Intelligent GrowthYour Next Acquisition and Tech Stack Considerations - Three PerspectivesIn challenging economic times, astute and intelligent M&A opportunities arise. From digital transformation to deal volume, distressed deals as companies restructure, those who can acquire without financing, to stakeholder activism, and small to midsize deals strengthening, key trends continue to shape the M&A landscape.
One underlying challenge with many M&A events is each organization’s respective tech stack. From where they’re most often ignored to timing/unique phases of the M&A process where the tech stack should be particularly highlighted, three (3) unique perspectives emerge for every leader’s consideration.
Join Nour G...
2023-09-2644 min
Intelligent GrowthICPs, Personas, Ideal Relationship Profiles, and Needs-Based SegmentationIdeal Customer Profiles (ICPs) and Buyer Personas offer strategic value in the planning and execution of marketing strategies, sales activities, and customer engagement. Although commonly understood, strategic priorities to focus on limited resources, improve product development, enhance messaging and positioning, accelerate sales, and amplify customer retention are often missed opportunities in many organizations. Furthermore, Ideal Relationship Profiles (IRPs) and Needs-Based Segmentation continue to elude even the most astute teams.
Join Nour Group partners Jenn Cordz and David Nour on Tues, Sept. 19 at Noon ET as they discuss the importance of ICPs, Personas, Ideal Relationship...
2023-09-1946 min
Intelligent GrowthThriving Amid Continued Uncertainty with Steve Hardy, Prophix CMOHow do some organizations struggle, reduce staff, and cut everything from training and development to travel, entertainment, and marketing amid continued uncertainty, and others seem to thrive? What sets one group of revenue leaders (marketing, sales, and customer success) in their alignment, support of one another, and a seamless handoff between their motions to delight customers apart from their peers? How does a 35-year-old startup suddenly find and hit its stride in market traction and revenue growth?
Join Nour Group partners Jenn Cordz and David Nour for the next episode of Intelligent Growth LIVE today, Tuesday, 5 September...
2023-09-0541 min
Intelligent GrowthMicro-Events as a Strategic Enabler of your GTM StrategyIn the post-pandemic world, micro-events have emerged as a dynamic and effective tool to engage and influence your audience, foster meaningful connections, and propel your business forward. By offering a range of smaller experiences, from virtual gatherings and targeted workshops to interactive webinars, every team has an immense potential to enhance their brand awareness, increase customer loyalty, and skyrocket conversion rates.
With their ability to provide personalized and immersive experiences, micro-events empower businesses to create lasting impressions and drive valuable engagement with their audience.
Join Nour Group partners David Nour and Jenn Cordz today, Tuesday, 18 July, at Noon ET...
2023-07-1851 min
Intelligent GrowthM&A Challenges and Opportunities in Fueling Profitable GrowthMergers and Acquisitions (M&A) represent a significant strategy for growth and diversification for many companies, though the outcomes can be both positive and negative based on how the process is managed. From strategic fit and cultural integration, including retention of key talent, to post-merger integration, communication, technology integration and lasting change management, the journey is fraught with risk.
This risk is greatly amplified when it comes to intelligent and profitable growth. Although increasing market share and reducing cost redundancies often top the list, integration costs and distractions from the core business are seldom sufficiently and thoroughly...
2023-06-2751 min
Intelligent GrowthEcosystem Building As a Strategy to Combat Downturns and DisruptionsEffective ecosystem strategies can deliver valuable near-term benefits as well as generate long-term growth and resilience. Leaders are finding significant opportunities to outperform their competitive peers, using this countercyclical strategy to combat continued uncertainties and disruptions and lower risk to fuel growth. The key is to create an interconnected set of services to fulfill a variety of needs in a highly integrated experience.
Generating non-core revenue from your ecosystem isn’t easy. But the potential opportunities are huge - an estimated $100 trillion value pool by 2030 or 1/3 of the world’s total sales output. And delighted customers are more...
2023-06-2054 min
Intelligent GrowthCreating a Culture of Sales Coaching with Mark Garrett HayesAsk most CROs who'll tell you that sales coaching is a cultural differentiator. It's a dynamic approach that empowers sales leaders to become the best version of themselves and to develop and guide their teams to greater performance, execution, and results. When you create a culture of sales coaching, leaders foster continuous learning, skills development, and motivation among their revenue professionals - relevant in every economic cycle.Yet, many organizations face challenges in establishing and nurturing a culture of sales coaching, hindering their ability to unlock the full potential of their sales teams and achieve intelligent and profitable...
2023-06-1349 min
Intelligent GrowthRevenue Operations (RevOps) Governance, Team and ImpactRevenue Operations (RevOps) is designed to break down silos between sales, marketing, and customer success teams, aligning them to drive intelligent and profitable growth. This holistic approach ensures smoother processes, efficient collaboration, and greater visibility across the revenue-generating units of the business.
So, where should RevOps be structured within the organization? Who and what capabilities should encompass the RevOps team? And what should be the expected enterprise value creation or impact from the RevOps function?
Join Nour Group partners Jenn Cordz and David Nour today, Tuesday, May 30th, at Noon ET LIVE on Nour Group’s...
2023-05-3054 min
Intelligent GrowthTotal Relevant vs. Addressable Market (TRM vs. TAM)A fundamental difference exists between an entire market you can market, sell, and service, and those relationships are highly relevant to the appropriate need, willingness, and ability to pay for your product, service, or solution.Total Addressable Market (TAM) and Total Relevant Market, also known as Serviceable Available Market (SAM), are two distinct concepts used in business planning, particularly for estimating market potential. Total Addressable Market (TAM) represents the total revenue opportunity available for a product or service, assuming 100% market share. It is the broadest possible view of the market without considering constraints such as geographic reach, competitive...
2023-05-2344 min
Intelligent Growth"We" Opportunities + North Star Metrics Amongst Rev Growth LeadersIf you had a chance to catch the most recent mini-series on the challenges facing CMOs, CROs, and CCOs, you quickly realize two fundamental facts:1. The strategic relationship between marketing, sales, and customer success leaders and their teams (not to mention with higher-ups in the org) has never been more critical.2. A set of highly credible, believable joint metrics across the three functions as the connective tissue can make or break the organization's success in consistently acquiring and retaining profitable customers.Join Nour Group partners Jenn Cordz and David Nour as they share five reasons for...
2023-05-1645 min
Intelligent GrowthKey Experience Challenges for CCOs: Mini-Series Episode 3 of 3Customer centricity is a business strategy that puts the customer at the center of all activities and decision-making processes. It is a strategy focusing on understanding the customer's needs, preferences, and behaviors and using this information to design products, services, and experiences that meet or exceed their expectations. So, whose job is it to be that influencer of common tools/approaches, set of standards for the organization, or share customer-centric insights and practices?Welcome to the rise of the Chief Customer Officer (CCO) and their strategic impact on every organization's top and bottom-line growth. Their biggest challenge and...
2023-05-091h 02
Intelligent GrowthKey Scaling Challenges for CROs: Mini-Series Episode 2 of 3The most recent PWC Annual Global CEO Survey highlighted top-line growth threats as most CEOs' prevailing concern in the next 12-18 months. Chief Revenue Officers (CROs) earned a seat at the C-suite table because revenue growth needs prudent oversight.The organization's ability to consistently, accurately, and confidently predict and deliver on its revenue goals requires a seasoned statesman/woman. The CRO must constantly maintain and tweak strategic levers, remove functional silos, leverage insights to devise a strategy, and map out a set of prioritized pursuits to navigate economic, market, and customer uncertainties.From aligning sales and marketing...
2023-05-021h 02
Intelligent GrowthKey Growth Challenges for CMOs: Mini-Series Episode 1 of 3In 2023, the business-as-usual approach to growth will no longer suffice. To succeed, Chief Marketing Officers (CMOs) must establish their leadership brand by broadening the mindset, skillset, and roadmap of their internal teams and external support ecosystem while prioritizing their strategic relationships.
Increasingly, every CMO is being asked to do more with less. Resources are increasingly scrutinized, teams are asked to operate leaner, and CEOs look to CMOs to drive the next wave of enterprise growth. Growth and efficiency cannot be viewed as mutually exclusive. To deliver the highest impact on every investment, every organization...
2023-04-251h 02
Intelligent GrowthEight Ways RevOps Creates Enterprise Financial ValueIn challenging economic times, most organizations tighten their spend and focus the aperture of their investments on the greatest return on investments. RevOps investments are critical in optimizing the organization's go-to-market strategy. But at what cost? And how can every CRO, CMO, and CEO zero base everything, including how they think about and implement cost savings in their RevOps initiatives?From total spend to comparative spend based on the company's size and stage of maturity to seat utilization and tech stack purpose, key areas of every RevOps could benefit from a healthy discussion. Our research and RevOps X-Ray...
2023-04-1155 min
Intelligent GrowthStrategic Value of RevOps: Spend + ROI - Mini-Series Episode 3 of 3In challenging economic times, most organizations tighten their spend and focus the aperture of their investments on the greatest return on investments. RevOps investments are critical in optimizing the organization's go-to-market strategy. But at what cost? And how can every CRO, CMO, and CEO zero base everything, including how they think about and implement cost savings in their RevOps initiatives?
From total spend to comparative spend based on the company's size and stage of maturity to seat utilization and tech stack purpose, key areas of every RevOps could benefit from a healthy discussion. Our research and RevOps...
2023-04-0445 min
Intelligent GrowthStrategic Value of RevOps: Dashboards - Mini-Series Episode 2 of 3Most of us believe that driving our cars without a dashboard would be silly, if not dangerous. Yet, many enterprise growth strategies need help to pinpoint critical insights and corresponding levers to manipulate in the expansion, integration, optimization, or transformation of their marketing, sales, and customer success efforts. In essence, their RevOps is flying blindly!
From product-market fit to go-to-market fit and the eventual scale of your revenue growth, there is a definite art and science to scaling. Good intended functional areas aim to measure their own progress, regrettably, at the cost of missing...
2023-03-2850 min
Intelligent GrowthAmplified Time to Impact - Getting RevOps Right!How Impactful is your RevOps? Revenue Operations (RevOps) should be the strategic alignment of Marketing, Sales, and Customer Success motions toward a 360-degree view of your relationships. If you're responsible for aggressive revenue targets and data-driven decisions, how confident are you in the frictionless, accuracy, and impact of your RevOps in your growth strategy?
To address the unique needs of global clients in their efforts to elevate the strategic impact of their revenue operations processes, capabilities, and tech stack, the Nour Group RevOps practice has developed its Amplified Time to Impact (ATI) process. Intelligent and profitable growth...
2023-03-141h 02Intelligent GrowthThe Star Wars Trilogy (RE, CC, CB)If you watch the original Star Wars episodes 4-5-6, you'll get to know Luke Skywalker. Watch all three, and you'll go considerably deeper into the character, his trial and tribulations, and how wisdom impacts his journey to become a Jedi Master.
In your work (and life), similarly, you can read any of the David Nour books - Relationship Economics, Co-Create, and Curve Benders, and get great insights on business relationships, unique value-creation, and the future of work. So, how are they different, and what is the individual, team, and organizational transformation journey that can be extracted...
2023-03-0759 min
Intelligent GrowthPredictive Analytics & Relationship IntelligencePredictive analytics uses current and historical data to forecast activities, behaviors, trends, and intent. It involves applying statistical analysis techniques, data queries, and AI/ML algorithms to data sets to create predictive models with a numerical value or a score on the likelihood of a particular action or an upcoming event.
When done ethically and in the proper, value-based context, this approach could dramatically amplify business relationships' planning, execution, and impact.
Join Nour Group Partners Jenn Cordz and David Nour for this episode of Intelligent Growth LIVE as they discuss Your Predictive Analytics & Relationship Intelligence fr...
2023-02-2856 minIntelligent GrowthYour Relationship Brand FamiliarityHow would you describe one of your favorite brands? Why or how have you created an affinity for this brand? Regarding professional relationships and enterprise growth, our research highlights a spectrum of familiarity with individual brands. Some we outright reject; others we feel rather neutral about. Others, yet we prefer or even insist on.
In business relationships, you should aim to build a preference for your technical competencies and an insistence on the manner in which you build strategic relationships. Always.
Join Nour Group partners Jenn Cordz and David Nour, Today, Tuesday, 21 February, as they...
2023-02-2150 min
Intelligent GrowthRelationship-Centric Blueprint for High-Performing TeamsIn a thriving economy, or a declining one, one attribute consistently sets high-performing teams apart from dysfunctional ones: the quality of their relationships. Call it "having each other's back," "getting on the same page," or "a team of rock stars;" the attributes of individuals, teams, and the organization, we've found are very consistent.
What if there was a roadmap for your to measure and elevate your culture to a high level of relationship-centricity?
Join Nour Group partners Jenn Cordz and David Nour for the next episode of Intelligent Growth LIVE as they unpack the Relationship-Centric...
2023-01-3153 min
Intelligent GrowthTop Ten Reasons Most Networking (Still) Doesn't Work!Ever since the early years of our academic careers, it has been driven into us that the relationships we nurture will mean more to our professional success than just the knowledge we acquire. Beyond intellectually understanding that networking is critical to our success, the post-pandemic world has proven that our network is highly correlated to our net worth. Success in business networking starts with avoiding ten mistakes most professionals make, regardless of the season of their careers!
Join Nour Group Partners Jenn Cordz and David Nour as they discuss Nour's upcoming book, Relationship Economics 3rd edition (Wiley, 2023), an...
2023-01-2454 min
Intelligent GrowthPost-Pandemic Strategic RelationshipsYour business relationships evolve - at an increasingly accelerated pace, consistent with the changes we all experience in the market. People change jobs, careers, industries, geographies, and strategic priorities. All of these factors change the very nature of your relevance to others - and theirs to your personal/professional growth and success over time. Said another way, your post-pandemic business relationships may look very different than the ones you've had in the past.
As such, your approach to how you invest in, nurture, sustain, and capitalize on your business relationships must also evolve. Join Nour Group partners...
2023-01-1743 min
Intelligent GrowthCustomer Lifecycle Journey Maturity ModelEvery forward-thinking, growth-oriented enterprise today is or will soon aim to become a recurring revenue model. The fundamental challenge for many will be the seamless integration of their marketing, sales, and customer success capabilities, processes, and tech stack. Welcome to the age of the Customer Lifecycle Journey Maturity.
Leaders who optimize their mindset, resources, and strategic partnerships will set themselves apart from their competitive peers. Join Nour Group partners David Nour and Jenn Cordz as they share their insights on this model, including potential weak links in your organization, the need for actionable metrics, and the power...
2023-01-1153 min
Intelligent GrowthTen Attributes of Success in 2023From our 2022 Relationship Economics Summit - an intimate gathering of senior executive clients, partners, and friends this past October, to over 100 senior executive conversations since Nour Group Partners Jenn Cordz and David Nour have gathered Ten Attributes to success in 2023. Join us for insights on where you and your team should focus in the New Year as we launch our new Intelligent Growth Livestream. Learn more at NourGroup.com. Join us in the Nour Forum to get a copy of this session presentation, ask questions, and learn from members of our private community.
2023-01-041h 02
REV:Up - Accelerating Your Growth16 - Accelerated Time to Close: What does scale have to do with it?Is your business scalable? Are your processes able to grow with you as the team grows and sales increase? Most executive leadership teams don't consider the impact or "stress" internal growth can have on a companies tech stack and operational resilience.
Join Nour Group Partners Jenn Cordz + David Nour today as they explore why scaling your people, processes and tech stack is an important step in the go-to-market journey, and the critical final piece of the Accelerated time to Close process.
We are live weekly on each Tuesday at 11AM ET with our brand new...
2022-08-1654 min
REV:Up - Accelerating Your Growth15 - Get Intentional with your Documentation & How It Helps with ScaleDocumentation is usually the last thing anyone has time for, its perpetually on the "to do" list, and its often the task that most often gets pushed or deprioritized.
If this is you STOP and listen - You need to make consistent documentation of tools and processes part of the culture fabric of your team & company.
Documentation has to be INTENTIONAL!
These are living knowledge repositories that become the single source of truth for all the collective knowledge a company creates.
Not only does good documentation allow for existing team members to...
2022-08-0219 min
REV:Up - Accelerating Your Growth14 - Dashboards and Board Insights from Your Tech StackJoin Jenn Cordz and David Nour for a brand new LIVE Series: REV:Up - Accelerating Your Growth, where each Tuesday at 11AM ET, they dive into Marketing Technology (MarTech), Sales Technology (SalesTech), Customer Success Technology (CSTech) and the overarching Revenue Operations (RevOps).
In this episode they discuss the importance of the dashboard, using your insights to fuel growth, and Jenn's fly fishing prowess.
Tune in after the show and share your thoughts in the Nour Forum, our private community of growth-driven industry leaders.
2022-07-2645 min
REV:Up - Accelerating Your Growth13 - Accelerated Time to Close: Improve + OptimizeJoin Jenn Cordz and David Nour for a brand new LIVE Series: REV:Up - Accelerating Your Growth, where each Tuesday at 11AM ET, they dive into Marketing Technology (MarTech), Sales Technology (SalesTech), Customer Success Technology (CSTech) and the overarching Revenue Operations (RevOps).
In this episode, they'll discuss improving and optimizing your revops to accelerate your time to close.
Tune in after the show and share your thoughts in the Nour Forum, our private community of growth-driven industry leaders.
2022-05-2440 min
REV:Up - Accelerating Your Growth12 - The State of MarTech and What it Means For Operations TeamsJoin Jenn Cordz and David Nour for a brand new LIVE Series: REV:Up - Accelerating Your Growth, where each Tuesday at 11AM ET, they dive into Marketing Technology (MarTech), Sales Technology (SalesTech), Customer Success Technology (CSTech) and the overarching Revenue Operations (RevOps).
In this episode, she'll discuss new MarTech tools, assessing your system architecture, and strengthening your operations.
Tune in after the show and share your thoughts in the Nour Forum, our private community of growth-driven industry leaders.
2022-05-1032 min
REV:Up - Accelerating Your Growth11 - User Journeys, Why They're Critical In Alignment Between Selling & BuyingJoin Jenn Cordz and David Nour for a brand new LIVE Series: REV:Up - Accelerating Your Growth, where each Tuesday at 11AM ET, they dive into Marketing Technology (MarTech), Sales Technology (SalesTech), Customer Success Technology (CSTech) and the overarching Revenue Operations (RevOps).
In this episode, they'll discuss how integral user journeys are to the success of your business.
Tune in after the show and share your thoughts in the Nour Forum, our private community of growth-driven industry leaders.
2022-05-0345 min
REV:Up - Accelerating Your Growth10 - Accelerated Time to Close - Buyer Profiles, Needs, and BehaviorsJoin Jenn Cordz and David Nour for a brand new LIVE Series: REV:Up - Accelerating Your Growth, where each Tuesday at 11AM ET, they dive into Marketing Technology (MarTech), Sales Technology (SalesTech), Customer Success Technology (CSTech) and the overarching Revenue Operations (RevOps).
In this episode, they'll discuss shortening your customer life cycle maturity model to increase your revenue.
Tune in after the show and share your thoughts in the Nour Forum, our private community of growth-driven industry leaders.
2022-04-2645 min
REV:Up - Accelerating Your Growth9 - Data DeDup, Why You Can't Build an Intelligent Omni Channel Without ItJoin Jenn Cordz and David Nour for a brand new LIVE Series: REV:Up - Accelerating Your Growth, where each Tuesday at 11AM ET, they dive into Marketing Technology (MarTech), Sales Technology (SalesTech), Customer Success Technology (CSTech) and the overarching Revenue Operations (RevOps).
In this episode, they'll discuss the importance of detecting duplicate data, aligned messaging, and harmonized information.
Tune in after the show and share your thoughts in the Nour Forum, our private community of growth-driven industry leaders.
2022-04-1942 min
REV:Up - Accelerating Your Growth8 - Routing - Responsiveness Sets You Apart!Join Jenn Cordz for a brand new LIVE Series: REV:Up - Accelerating Your Growth, where each Tuesday at 11AM ET, they dive into Marketing Technology (MarTech), Sales Technology (SalesTech), Customer Success Technology (CSTech) and the overarching Revenue Operations (RevOps).
In this episode, she'll discuss lead routing and how you can reduce friction in your sales cycle.
Tune in after the show and share your thoughts in the Nour Forum, our private community of growth-driven industry leaders.
2022-04-1232 minREV:Up - Accelerating Your Growth7 - Enrich Untapped Potential in Your Marketing AutomationJoin Jenn Cordz and David Nour for a brand new LIVE Series: REV:Up - Accelerating Your Growth, where each Tuesday at 11AM ET, they dive into Marketing Technology (MarTech), Sales Technology (SalesTech), Customer Success Technology (CSTech) and the overarching Revenue Operations (RevOps).
In this episode, they'll discuss optimizing your marketing automation, data integrity, enriching your tech stack, and more!
Tune in after the show and share your thoughts in the Nour Forum, our private community of growth-driven industry leaders.
2022-04-0540 min
REV:Up - Accelerating Your Growth6 - CMO Highlight: Susan Vaillancourt, Query.AIJoin Jenn Cordz and David Nour in episode 6 of REV:Up - Accelerating Your Growth, where each Tuesday at 11AM ET, they dive into Marketing Technology (MarTech), Sales Technology (SalesTech), and Revenue Operations (RevOps).
Jenn and David are joined by Susan Vaillancourt, CMO of Query.AI, to talk about cybersecurity operations, centralizing data, optimization for growth, streamlining the buyer's journey, and more!
Continue the conversation in the Nour Forum and tune in every Tuesday at 11AM ET.
2022-03-2240 min
REV:Up - Accelerating Your Growth5 - Marketing Automation And The Buyer JourneyJoin Jenn Cordz and David Nour for a brand new LIVE Series: REV:Up - Accelerating Your Growth, where each Tuesday at 11AM ET, they dive into Marketing Technology (MarTech), Sales Technology (SalesTech), Customer Success Technology (CSTech) and the overarching Revenue Operations (RevOps).
This episode is focused on Marketing Automation And The Buyer Journey
Ask most marketing professionals and they'll describe marketing automation as the technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically. They use marketing automation to target customers with automated messages across email, web, social, and text. Ask any pr...
2022-03-0849 min
REV:Up - Accelerating Your Growth4 - CRM: Critical Hub in the Customer Lifecycle Maturity ModelJoin Jenn Cordz and David Nour for a brand new LIVE Series: REV:Up - Accelerating Your Growth, where each Tuesday at 11AM ET, they dive into Marketing Technology (MarTech), Sales Technology (SalesTech), Customer Success Technology (CSTech) and the overarching Revenue Operations (RevOps).
This episode is focused on CRM: Critical Hub in the Customer Lifecycle Maturity Model
Have you noticed that most Customer Relationship Management (CRM) systems leave out the Relationship part? World-class organizations put those relationships at the center of all that they do! The global pandemic has proved that remaining relevant is no lo...
2022-03-0148 min
REV:Up - Accelerating Your Growth3 - The RevOps Baseline Audit: A Candid Perspective on Your Processes, Capabilities, and Tech StackJoin Jenn Cordz and David Nour for a brand new LIVE Series: REV:Up - Accelerating Your Growth, where each Tuesday at 11AM ET, they dive into Marketing Technology (MarTech), Sales Technology (SalesTech), Customer Success Technology (CSTech) and the overarching Revenue Operations (RevOps).
This episode is focused on The RevOps Baseline Audit: a Candid Perspective on Your Processes, Capabilities, and Tech Stack
Mention an "audit" and most people think of it as an indictment of a person or a team! Astute, confident leaders with a growth mindset see it as an independent perspective. That's the le...
2022-02-2249 min
REV:Up - Accelerating Your Growth2 - The Fab Five of Digital RelationshipsJoin Jenn Cordz and David Nour for a brand new Series: REV:Up - Accelerating Your Growth, where each Tuesday at 11AM ET, they dive into Marketing Technology (MarTech), Sales Technology (SalesTech), and Revenue Operations (RevOps).
In this episode they discuss The Fab Five: CRM, EM Marketing, Enrich, Routing, and DeDup. Five critical areas in identifying, building, and nurturing digital relationships most organizations miss!
Jenn and Nour dive into the enterprise impact of each, the biggest mistakes most organizations make in selecting the right solution in each, and the connective tissue necessary to make these fiv...
2022-02-1542 min
REV:Up - Accelerating Your Growth1 - The Power and Promise of RevOpsOrganizations spend countless resources (time, effort, human, capital) in failed attempts to connect their marketing and sales initiatives. This costly and often disjointed effort is lost revenue opportunities on a daily basis.
What if there was a better way? At the Nour Group, we believe there is - that's why we've launched a new RevOps practice and our unique Accelerated Time to Close (ATC) process as a repeatable, predictable path to invest in the right marketing technologies (MarTech), connect those to the relevant sales technologies (SalesTech), and optimize, align, and amplify the process with revenue operations (RevOps).
2022-02-0853 min
Curve Benders by David Nour69 - Curve Benders Live on MarTech and RevOps with Jenn CordzHow's your pipeline? How well do you understand your audience, buying behaviors, and your ability to connect their needs with your solutions? Did you know the average organization utilizes more than 70 tools in an attempt to connect their marketing efforts to revenue, many of which are disjointed or are missing critical data? That's 70 of the 8,000+ unique techs addressing the needs of organizations from advertising & promotions, to content & experience, social & relationships, commerce & sales, data, and management.
Join The Nour Group founder David Nour and new RevOps partner, Jenn Cordz as they discuss Marketing Technologies (MarTech) and Revenue Operations...
2022-01-1155 min