Shows
The Level 10 Contractor Daily Podcast2265: TBT How to Advertise for an Open HouseWe join Rich in one of his old "Tuesday Morning Ad Clinic" webinars where a basement finishing company has submitted a postcard for review. They want to invite people to an open house they are holding at the home of one of their customers where they recently finished a basement to show off their work… and the postcard they are proposing to send is, well, not that great. Rich gives them a ton of suggestions how to make it better, more effective.
2025-11-2028 minThe Level 10 Contractor Daily Podcast2259: How To Get Good Video TestimonialsToday's podcast is all about videos… and specifically, getting great video testimonials. Rich is going to discuss how to do them so that the people on the videos--your customers!--say things that speak directly to your identity, so that those who are watching get granular, first-hand witnesses that you actually deliver on all your promises. It takes some planning, and it takes some effort, but the end result is well worth it… as you you'll see… er… hear when Rich plays some samples from his own client archives.
2025-11-1433 minThe Level 10 Contractor Daily Podcast2256: When It Makes Sense To Overpay For AdvertisingOkay, we're back with another real live media buying case study… but, with a bit of a twist. As the name of this episode would suggest, Rich ended up paying more for radio for this client in this market than he's paid for any radio anywhere, ever… but as you can imagine, there's a good reason… which Rich will explain in detail. But just because he paid a lot, don't assume that he didn't get a good deal. Confused? As you'll hear… media buying is a supply and demand game… when supply is low, prices go high. Then you have to de...
2025-11-1121 minThe Level 10 Contractor Daily Podcast2254: Sunday Podcast: 5 Times When Jesus Loved Without ConditionIt's Sunday, and Rich is putting on his preacher hat as he tends to do sometimes… Today he's going to talk about 5 times Jesus was loved without condition… but there is actually a lot more to this. Rich is going to also talk about WHY it's necessary to love without Condition… and how a big part of what Jesus was here on earth to do… was to model that for us.
2025-11-0937 minThe Level 10 Contractor Daily Podcast2253: Topic Showcase: InnovationEvery Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we cover the topic of innovation. Let's face it: if you are not innovating your business, then you're stagnating. Worse, your competition might be doing the hard work you're avoiding which means they'll outshine you. Innovation has always been a big part of what Rich teaches and preaches about… and he's kind of cracked the code. We will hear a couple of Rich's 20 different innovation formulas–that's right, 20 tricks to stand above the rest. Plus...
2025-11-0829 minThe Level 10 Contractor Daily Podcast2252: The Guy Who Doesn't Get It and Never WillOkay, I'm just putting it out there right up front that this is kind of a weird episode of the podcast. I'm assuming that since you're listening you probably "get it" when it comes to the Level 10 mindset and principles… and you listen so you can find new and practical ways to improve your business. Good for you! But it turns out, not everyone gets it. Like the operator of this sunroom company that's on today's strategy call with Rich. He is 100% convinced that price competition is unavoidable and devastating. When Rich tries to tease out his identity… and expl...
2025-11-0731 minThe Level 10 Contractor Daily Podcast2251: TBT: Advanced Joint Venture StrategiesIt's Throwback Thursday, and today we're taking the wayback machine to 2012 for a webinar Rich did called "Advance Joint Venture Strategies." What's a joint venture? It's when you work with other companies to leverage either their name or their customer list to generate leads and sales. Rich will cover three kinds of joint ventures today. First, becoming a content provider… second, what he calls "left field endorsements," and third "product placement." The idea here isn't really to say "here, do this exact thing," but rather, "Here are some ideas and concepts to spur ideas for you in your business."
2025-11-0653 minThe Level 10 Contractor Daily Podcast2250: Show Up, Stand OutYou know that Rich is a master at explaining stuff that's normally not that easy to understand… like SEO, for instance. And websites. On today's podcast, Rich breaks it down and makes it even simpler to understand as he talks to a roofing contractor who has a website that's…. Well… in need of some improvements. Rich breaks it down and makes it sooo easy to understand, that it can be summed up in four short words: Show up, stand out. As in… your website has to show up in Google Rankings… and then it has to stand out so that peopl...
2025-11-0521 minThe Level 10 Contractor Daily Podcast2249: Financing, Your Secret WeaponRich talks Financing! If you've read his book, Unlocking Unlimited Lead Flow, you know that Rich loves him some financing. He's going to show you how it can help you raise your average ticket, raise your conversion ratios, and just plain raise sales. He'll go through a script for how to utilize it--and how NOT to utilize it… and even show you how to use it in your advertising.
2025-11-0421 minThe Level 10 Contractor Daily Podcast2245: Random Friday: Billboards, Lead Friction, and Advertising RotationsIt's Random Friday, that weirdly interesting podcast episode we run every month or so where RIch aggregates a bunch of little nuggets that don't really warrant an entire podcast, but are certainly worth talking about. Today Rich covers diverse topics such as billboards, putting friction in your lead forms, how and when to rotate your TV and radio ads… and a bad experience down at the credit union. And more!
2025-10-3122 minThe Level 10 Contractor Daily Podcast2243: Competing In A Crowded MarketplaceThis one starts off as a strategy call… where you'll hear a contractor talking about a whole lot of unethical things that are happening in his market with his competitors lying to consumers and causing them to have problems with their insurance companies. Then, just as he's getting worked up… the recording goes bad, and Rich has to finish the episode on his studio mic by himself. Do you think that stops Rich from giving great advice about Victory going to the one with superior forces at the point of contact, and telling you exactly how to do that? Of c...
2025-10-2924 minThe Level 10 Contractor Daily Podcast2233: Sunday Podcast: Strengthen What's Good About The LawnIt's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. Rich's message today just might strike a chord… because he's basically going to tell you to STOP trying to fix yourself. He's going to give you a new perspective on why you have the struggles you have, and what to do instead of trying to fix them. He starts with a parable called "strengthen what is good about the lawn," then talks about not resisting evil.
2025-10-1911 minThe Level 10 Contractor Daily Podcast2230: TBT: Innovation Formulas, Part 1 It's another Throwback Thursday, where we dig into the vault and find gold from days gone by. Today is a real treat. Innovation has always been a big part of what Rich teaches and preaches about… and he's kind of cracked the code. Instead of doing what most innovation books and gurus do--which encourages you to be innovative, and tells you about Apple and Southwest airlines--like that helps… Rich actually figured out about 20 different formulas that you can use to help you, you know, ACTUALLY generate those ideas! On today's podcast--which comes from a 2012 webinar… he's going to go over ab...
2025-10-161h 05The Level 10 Contractor Daily Podcast2228: Keynote Replay: Rich on Branding in Toronto - Amazing Identity Workshop (Part 2)In this live GAF Toronto workshop, Rich reveals how remodeling contractors can generate 200–500 quotable leads per month using SEO, Google Business Profiles, Meta ads, and PPC. He breaks down "geo-keyword pairs," the power of identity-based websites, and the importance of optimized service-area pages, reviews, and consistent digital marketing to build predictable, million-dollar-a-month lead flow.
2025-10-141h 28The Level 10 Contractor Daily Podcast2227: 5 Ways To Negotiate Better Media BuysAnother Monday means it's time for another installment of our "5 Ways To Monday" series… Today Rich is talking about negotiating those media deals. This topic is on his mind because he's been working with some of Level 10's staff on media negotiations recently… and he made a few notes on some things he's been helping them with. So it's not exactly like being a fly on the wall for a personal training from Rich–but it's pretty darn close.
2025-10-1317 minThe Level 10 Contractor Daily Podcast2226: Sunday Podcast: If You Want Things To Change, You Have To Actually Do Things DifferentlyIt's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. Today Rich answers why no one keeps to their goals. He quickly disposes of the old, stand-by excuses of being too lazy, too busy, or too distracted by other things. It might actually have more to do with overcoming negative FEELINGS that you've attached to making the changes you want in your life--feelings that you might not even be conscious of.
2025-10-1219 minThe Level 10 Contractor Daily Podcast2224: How To Wrap Your Arms Around All Things AIContractors are drowning in software, data, and "AI" tools that don't talk to each other. Enter Rize—the AI growth engine built to fix it all. In this episode, Rich Harshaw talks with co-founder Vincent Sun and enterprise sales expert Chris Rice about how Rize will revolutionize home improvement companies by creating true AI employees that automate, analyze, and integrate everything you already use.
2025-10-1053 minThe Level 10 Contractor Daily Podcast2224: How To Wrap Your Arms Around All Things AIContractors are drowning in software, data, and "AI" tools that don't talk to each other. Enter Rize—the AI growth engine built to fix it all. In this episode, Rich Harshaw talks with co-founder Vincent Sun and enterprise sales expert Chris Rice about how Rize will revolutionize home improvement companies by creating true AI employees that automate, analyze, and integrate everything you already use.
2025-10-1053 minThe Level 10 Contractor Daily Podcast2221: Keynote Replay: Rich Throws Down Branding HARD in Toronto (Part 1)Rich kicks off at GAF Toronto—a major roofing industry training and networking event hosted by GAF and Gibson’s Building Supplies—with a powerhouse keynote on what contractors should truly optimize for: not just leads, but brand, reputation, and long-term market dominance. A masterclass in identity-driven marketing.
2025-10-0758 minThe Level 10 Contractor Daily Podcast2219: Sunday Podcast: Opportunity KnocksIt’s another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. Today… we tackle self-improvement. Rich shows you how to identify and tackle opportunities that are all around each of us all the time--but that we probably don’t even notice. There is a little bit of business-related stuff in here, but a lot of the content applies to your personal life. If you like to hear RIch tell stories, you’re going to love this podcast… every concept is illustrated with those trademark Rich stories.
2025-10-051h 01The Level 10 Contractor Daily Podcast2217: Determining The Size of the Farm And Deciding Where To StartThis episode is all about Farming. As in advertising farming. As in… radio and television advertising that is designed to nurture the audience over time so that they automatically know to call you whenever they decide that they need whatever it is that you sell. Rich is going to walk you through the process of determining how big your “farm” is… each TV station and each Radio station is compared to a piece of land--some big and some small, depending on the audience size and associated cost to reach them. Rich will show you how to figure out how big the...
2025-10-0322 minThe Level 10 Contractor Daily Podcast2216: TBT: Rich Writes Better Headlines For Window AdsIt’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Today’s episode is from a webinar Rich did called the Tuesday Morning Ad Clinic, where contractors used to submit ads for critique and improvement. Today a window company from Ohio submits an ad for a mailing program that is pretty weak sauce… so Rich gets to work on rewriting it, focusing on the headlines. This is pretty cool--you get to be a fly on the wall as Rich breaks down the identity points of this company and then translates them into h...
2025-10-0226 minThe Level 10 Contractor Daily Podcast2212: Sunday Podcast: Why Rich Men Can't Get Into HeavenWelcome to the Sunday Podcast… as you can see from the title of today’s episode, it’s about that famous scripture in the Bible about how it's easier for a camel to pass through the eye of a needle than for a rich man to get into heaven.
2025-09-2831 minThe Level 10 Contractor Daily Podcast2209: TBT: Making Your Identity ObviousIt’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. In 2008 to 2014 Rich hosted a webinar series called “Innovation Hour” where he would work on innovation strategies for various kinds of businesses. That’s what we’re grabbing for today… and honestly, this is pretty freakin’ cool. Rich uses an innovation formula he calls “Captain Obvious” to ask this question: What things could we do to make it 100% super obvious that we deliver on the brand promise we’re making in our identity?
2025-09-2527 minThe Level 10 Contractor Daily Podcast2203: Entrepreneurship 201: The Story of Rich’s Spectacular Business FailureIf you’ve listened to this podcast consistently over the last two years, you’ve heard Rich allude to the fact that his company, Y2Marketing, crashed and burned in spectacular fashion in 2004. Today, Rich tells the whole story to a group of conference attendees. Trigger Warning: there is a lot of crazy stuff you’re about to hear… backstabbing, sabotage, intrigue. This could be a movie… I’m not kidding. Take a listen and see what you think!
2025-09-1925 minThe Level 10 Contractor Daily Podcast2202: TBT: Tuesday Morning Ad Clinic: Rich Reviews Submitted AdsIt’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we join Rich on a Tuesday Morning Ad Clinic, where a client submitted a large, gangly folder for Rich to critique. The folder was to be handed to customers after a job was over, with the goal of asking--and getting--referrals. It was very complex, and also involved a reloadable Visa gift card. Rich listened patiently to the explanation, then gave one of the best 25-minute explanations of how to REALLY get referrals you’ll ever hear.
2025-09-1823 minThe Level 10 Contractor Daily Podcast2201: Marketing Matters 57: A Great Overview of EOS in 45 Minutes (Tricia Drake)In this episode, Rich Harshaw chats with Tricia Drake to unpack the Entrepreneurial Operating System (EOS) · what it is, how it works, and why remodeling businesses should care · in just 45 minutes of practical, game-changing insights.
2025-09-1741 minThe Level 10 Contractor Daily Podcast2200: Fly On The Wall - Rich Creates Radio Ads For Shugarman's BathIn this episode, you’ll hear a behind-the-scenes look at Rich Harshaw collaborating with Shugarman’s Bath to develop radio ad concepts. The discussion highlights how the company’s guarantees, values, and customer promises can be translated into compelling advertising that connects with listeners.
2025-09-1620 minThe Level 10 Contractor Daily Podcast2195: TBT: Home Show Strategies and Big BillIt’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we’ve pulled out one of Rich’s old “Open Forum Webinars” where members could participate and ask any question they want. In this episode, a contractor has committed $2,000 for a home show, and wants to find the best way to maximize her investment there. Rich gives her plenty of good advice, including a couple of his favorites: sweepstakes, and the big bill.
2025-09-1116 minThe Level 10 Contractor Daily PodcastOperation Lead SurgeIn this MetalCast episode, Heidi J. Ellsworth is joined by Rich joins Heidi J. Ellsworth from the MetalCast podcast. Rich shares how Operation Lead Surge marketing event is transforming the way contractors generate and close leads, with proven strategies that deliver 200–500 qualified leads every month. From real-world success stories to actionable marketing tactics, this conversation is your intel briefing for building a lead-generation system that works like clockwork.
2025-09-1033 minThe Level 10 Contractor Daily Podcast2188: TBT: Why Proximity Mailers Don't Work, And How To Fix ThemIt’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we’re going to join Rich on what they used to call their Tuesday Morning Ad Clinic; a client with a Siding Company asks Rich to critique some neighborhood mailers they got from their manufacturer… and when Rich took a look, the mailers basically just said “we’re in your neighborhood.” Suffice it to say, he wasn’t thrilled with that, so he gave them some advice as to what might work better.
2025-09-0419 minThe Level 10 Contractor Daily Podcast2180: Marketing Matters 56: How I Grew Net Profit from 5% to 15%+ in 3 YearsRich Harshaw talks with Tim Brown Jr. of RGS Exteriors, discussing the strategic makeover that elevated net profit from 5% to 15% in just three years. They unpack actionable tactics, mindset shifts, and operational strategies tailored for remodeling pros aiming for sustainable, high-margin growth.
2025-08-2742 minThe Level 10 Contractor Daily Podcast2173: Raising Your PricesRich frequently talks on the podcast about the importance of building your brand; today Rich is going to talk about raising your prices so you can AFFORD to build your brand. He’s going to share the story of the Ignition Code--which is all about having the swagger that comes with KNOWING you’re the best. When you get there, it’s time to raise those prices and get paid what you're really worth. Your sales staff might not like it--and Rich has a solution for that, too. You might want to take this one sitting down.
2025-08-2023 minThe Level 10 Contractor Daily Podcast2168: Should I Use Landing PagesThis podcast is an answer to an email that Rich received recently from a podcast listener about landing pages. It seems that RIch had mentioned on a webinar that he prefers to send web traffic to landing pages that are on your main website… as opposed to some conventional wisdom that says you should have stand-along landing pages. What’s the best way to handle this? Rich has all the answers on this admittedly thorny topic.
2025-08-1514 minThe Level 10 Contractor Daily Podcast2167: TBT: 25 IdentitiesIt’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, Rich walks you through the website home page identities of 25 different remodeling companies in rapid-fire format. If you’ve ever listened to Rich talk about the concept of Identity and wanted to see examples, well, here’s your big chance.
2025-08-1444 minThe Level 10 Contractor Daily Podcast2166: Two Recent Poo Poo Platters With Steaming Fresh TurdsIt’s one of Rich’s least favorite but most passionate topics today--the poo poo platter! This is a crappy radio or TV proposal that a TV or radio station will send over to a local contractor, hoping that they will sign it without really understanding what it is they are buying. Rich has had a couple of these sent his way recently for evaluation, which told him that it’s time to do another podcast on this topic, so he can expose the tactic and save you from a bad media buy.
2025-08-1322 minThe Level 10 Contractor Daily Podcast2164: 5 Ways to Cash In On Information OffersAnother Monday means it’s time for another installment of our “5 Ways To Monday” series… Rich is going to talk about information offers. That’s when you put an offer in your advertising for people to request a free report of some kind… you know, instead of just calling in to set an appointment. Information offers cause leads to go up… but a lot of those leads are not ready to meet with you. So… is it worth it? Rich thinks so… with a little strategy and planning.
2025-08-1123 minThe Level 10 Contractor Daily Podcast2160: TBT - The Power of HabitIt’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we’re dipping into the archives clear back to 2012 when Rich did a webinar where he breaks down a book called “The Power of Habit” by Charles Duhigg. It’s a good book, and therefore, a good webinar/podcast… as Rich distills the most important parts for your listening convenience. First, he reviews principles from the book… then he talks about how to implement positive habits into your company and your marketing… and also your personal life.
2025-08-0750 minThe Level 10 Contractor Daily Podcast2157: 5 Ways to Come Up With Ideas For Engaging Blog PostsAnother Monday means it’s time for another installment of our “5 Ways To Monday” series… You know you need to write engaging blog posts… I mean, Rich has only talked about engaging content as the cornerstone of your website and SEO about a million times… but the question is: How do I come up with IDEAS for engaging content? Rich is here to shed some light on that topic… he has 5 ways, to be specific, including leaning into your identity, educating people about your products, identifying common sales questions, using something called The Headline Bank… and using Case Studies.
2025-08-0421 minThe Level 10 Contractor Daily Podcast2150: 5 Ways to Improve Your Speed To LeadThis podcast features Rich Harshaw and Tim Mush discussing five ways to improve speed to lead for contractors. Key strategies include: optimizing website conversion ability, testing response times regularly, routing leads to CRM with real-time alerts, communicating immediately through multiple channels (phone, email, text), and adding chat functionality to websites. They emphasize that 78% of customers buy from the first business that responds, making rapid follow-up critical. The discussion also stresses combining speed with skill for effective lead conversion.
2025-07-2828 minThe Level 10 Contractor Daily Podcast2147: Random Friday: Amazon Returns At Kohl's, Aggressive Lead Gen, Dueling Identities, & More!It’s time for Random Friday… that’s when Rich pulls out his notepad and talks about all the little bits and pieces of things that don’t really warrant an entire podcast episode, but are still worth talking about. Today Rich talks about Amazon accepting returns at Kohl’s stores, getting aggressive with lead generation, two similar roofing companies that have totally different identities, a client who’s quitting, and blog posts to help clients understand why your prices are higher.
2025-07-2517 minThe Level 10 Contractor Daily Podcast2146: TBT - Publicity StuntsIt’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Today we’re going clear back to 2012 for a webinar Rich did about creating publicity stunts. Which by the way, makes it official--Rich has now covered every imaginable marketing topic on this podcast… you’re welcome! This podcast is both fun and thought provoking… there is definitely something in here that you can use in your business… whether it’s a challenge, a giveaway, or a raw spectacle… you’re going to like this.
2025-07-2455 minThe Level 10 Contractor Daily Podcast2145 - A Plan for Getting From $6M to $20MWhat does it take to grow your company to twenty million dollars? That’s the question this HVAC company had for Rich when they called to pick his brain about creating a new marketing plan. Listen as Rich walks them, step by step, through what they SHOULD be doing to get where they are trying to go. As you can imagine, it starts with an Identity, which then gets infused into a website, SEO, and advertising. This is a really good, straightforward discussion… lots of clarity, easy to understand.
2025-07-2341 minThe Level 10 Contractor Daily Podcast2139: TBT - Marketing Quick Picks, Part 2It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here is Part TWO of a 2014 webinar Rich did called “Marketing Quick Picks.” Last week was part 1… if you missed that, Rich covered hunting vs. farming, getting backlinks for SEO, and using soft language in sales environments. Part 2’s topics include design tips, creative videos, jingle logos, and vanity phone numbers.
2025-07-1728 minThe Level 10 Contractor Daily Podcast2137: How to Finally Crack The Code on Lead AggregatorsIn this eye-opening episode of Level 10 Contractor Daily Podcast, host Rich Harshaw sits down with Jason Schnulle, Senior Business Development Manager at Networx Enterprise Pro, to crack the code on lead aggregation once and for all. If you've ever wondered whether buying leads from aggregators is worth the investment – or if you've been burned before and want to know what actually works – this conversation will change everything.
2025-07-1536 minThe Level 10 Contractor Daily Podcast2132: TBT - Marketing Quick Picks, Part 1 It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. This episode is something Rich calls “Marketing Quick Picks,” which is where he bounces from topic to topic, giving you little gold nuggets of marketing wisdom. In this installment, he’ll be covering hunting vs. farming, getting backlinks for SEO, and using soft language in sales environments. Next week we’ll meet back here to finish this webinar where Rich will give design tips, creative videos, jingle logos, and vanity phone numbers.
2025-07-1028 minThe Level 10 Contractor Daily Podcast2124: Remodelers & Rock Bands - More Profitable With AgeRush accidentally discovered the holy grail of business: turning customers into lifetime assets that appreciate in value over time. In this eye-opening episode, Rich Harshaw breaks down how this legendary rock band's business model can transform your contracting business from feast-or-famine transactions into generational wealth.
2025-07-0220 minThe Level 10 Contractor Daily Podcast2091: The Key To Great SEO Is Great ContentRich shares with a contractor that the best way for Google to recognize your website pages is with Great Content that is based in your IDENTITY! (What is identity? Listen and Rich will explain!)
2025-05-3032 minThe Level 10 Contractor Daily Podcast2075: Keynote Replay: Rich at Dave Yoho Peak Profit Summit - SEO That WorksRich talks about SEO and bringing in consistent leads month after month
2025-05-1457 minThe Level 10 Contractor Daily Podcast2069: TBT - A Detailed Discussion About Generating ReferralsThis TBT is a conversation between Rich and a contractor chatting about a referral program that Rich helped her put together - he gives insights on how to make it work better.
2025-05-0819 minThe Level 10 Contractor Daily Podcast2033: Freedom Blueprint Podcast - Hunting vs. Farming: A Marketing Perspective with Rich HarshawRich talks with Justin Deese from the Freedom Blueprint Podcast about Hunting and Farming. Check out the Freedom Blueprint Podcast here
2025-04-0230 minThe Level 10 Contractor Daily Podcast2026: Rich Trains a Roofing Sales Team Out of the Box ThinkingRich gives a roofing sales team some new ideas on how to increase their sales and more.
2025-03-261h 17The Level 10 Contractor Daily Podcast2004: How To Market & Sell Solar (Rich Consultation)Rich consults with a Level 10 Client about selling Solar!
2025-03-0453 minThe Level 10 Contractor Daily Podcast1988: Sunday Podcast: The Art of Being Interested in Your SpouseRich Talks about paying attention that person you married…Even if you’re not married, the advice Rich gives is great for nurturing any relationship.
2025-02-1609 min
The Level 10 Contractor Daily Podcast1958: A Healthy Marketing Mix For 2025 (Briana Hetherington)Rich chats with Briana Hetherington from Altruistic Advisory about your marketing mix heading into 2025. Watch on Youtube here Rich Mentioned: Tony Hoty Generating Leads in Walmart, Costco, Grocery Stores and More... Email Briana: Briana @ altruisticadvisory.com
2025-01-1742 minThe Level 10 Contractor Daily Podcast1955: Word of Mouth Ain't Gonna Cut ItRich chats with a carpet cleaning Company in Utah. They’ve been making by word of mouth, and not much else - Rich Asks “What do you want to be when you grow up?!”
2025-01-1440 minThe Level 10 Contractor Daily Podcast1903: Topic Showcase: Best of Live Events Part 2Today we highlight some of Rich Harshaw’s live speaking events - focusing on Winning the Internet!
2024-11-2339 min
The Level 10 Contractor Daily Podcast1900: Rich's 2.5 Hour Presentation In AustinSome of Rich's Best stories: How to develop your company's Identity, Pointing at YOUR Shower head, Putting the Right Troops into your Website Battles - Are all here in Rich’s Presentation to GAF in Austin. Enjoy! Here's Rich's Presentation if you want to see the slides!
2024-11-202h 23The Level 10 Contractor Daily Podcast1899: Rich's 2.5 Hour Presentation In San AntonioRich speaks at the GAF conference in San Antonio - This training is All about Marketing and SEO! Here is the Presentation if you want to follow along
2024-11-192h 30The Level 10 Contractor Daily Podcast1889: Topic Showcase: Best of Live Events Part 1Today we highlight Rich Harshaws Live Speaking events! If you haven’t seen (or heard) Rich Speak at a live contractor event, you are missing out! Today is part one highlighting great moments from Rich’s Talks…then in a couple weeks, we’ll give you some more!
2024-11-0927 min
The Level 10 Contractor Daily Podcast1885: Keynote Replay: Top 500 Live – Build A $1M/Month Foundation (From Google Alone)Rich’s powerful talk from Top500 Live in Las Vegas. He’s helping you generate up to 500 Quotable Leads from Google. Listen to find out how. Here’s the PDF from Rich’s Talk!
2024-11-0538 minThe Level 10 Contractor Daily Podcast1850: Rich vs. Literally Every Other Facebook Advertising Expert On EarthToday’s episode is a conversation between Rich, a Level 10 Client, and their facebook expert - and different ideas on how to approach facebook marketing
2024-10-0145 minThe Level 10 Contractor Daily Podcast1843: Business Secrets of Remodeling's Top CEOsRich Talks with Greg Cummings from the Power100. What makes top CEOs so successful - and what sets them apart? Thats what Rich and Greg are talking about today.
2024-09-2442 minThe Level 10 Contractor Daily Podcast1815: Webinar Replay: How to Build Your Brand Now to Protect Against a Recession LaterRich Harshaw teaches you how to build a powerful brand for your remodeling or home services company starting right now!
2024-08-271h 02The Level 10 Contractor Daily Podcast1802: Your Website Is Like A Beauty Pageant Contestant Wearing Sweats & Flip FlopsToday’s episode is a call between Rich and an owner of a remodeling company - where Rich tells her that her website just isn’t doing what it needs to do for her business.
2024-08-1431 minThe Level 10 Contractor Daily Podcast1795:DIY SEO Plan For Feisty StartupsRich talks with an owner of a startup in Minnesota about his plans for marketing and SEO. Rich points him towards a Little DIY SEO to get them going in the right direction.
2024-08-0734 minThe Level 10 Contractor Daily Podcast1767: Time For This Roofing Company To Level UpRich talks with a roofing contractor about leveling up their marketing. The roofer gets so excited he tries to hire Rich to come sell for him!
2024-07-1015 min
The Level 10 Contractor Daily Podcast1759: Rich Trains a Group of TV Ad Sales PeopleRich was in vited to conduct a training for sales reps at a TV station he does business with on behalf of one of his clients. He talks identity, branding and setting expectations.
2024-07-0238 minThe Level 10 Contractor Daily Podcast1733: Platitudes RevisitedRich talks about what platitudes are, why they’re so pervasive, when they’re appropriate to use...and then Rich will walk you through a methodology that he uses to write marketing with power, precision, and passion.
2024-06-0635 minThe Level 10 Contractor Daily Podcast1726: Sales According To RichToday - Rich is usually a marketing guy, but today he is talking Sales!
2024-05-3045 minThe Level 10 Contractor Daily Podcast1701: Sunday Podcast: Using Adversity to Your AdvantageRich reflects on adversity in his life and business - and shares insight and wisdom as only Rich can!
2024-05-0547 minThe Level 10 Contractor Daily Podcast1697: Webinar Replay: Dominate Local SearchRich gives you the run down on how to amp up your website and SEO game! Enjoy this webinar recording Rich did recently.
2024-05-0140 minThe Level 10 Contractor Daily Podcast1675: Two Sides To SEO: Getting "In The Bucket" & RankingIn Today’s Episode Rich attempts to de-mystify SEO, and to make it understandable for normal people! Rich shows you how to “Get in the Bucket” and Rank with engaging content.
2024-04-0931 minThe Level 10 Contractor Daily Podcast1652: Sunday Podcast: Working Toward Solving Poverty & Income EqualityToday Rich thinks thru a solution to the issue of poverty and income inequality. What do you think of Rich’s solution?
2024-03-1741 min
The Level 10 Contractor Daily Podcast1622: Keynote Replay - Pella Summit 2024 (Part 1)Today’s podcast is Part 1 of a recent keynote Rich gave at the Pella Summit in Fort Worth. Rich speaks about a wide variety of topics… most of them focusing on raising your prices… and how to actually make that happen.
2024-02-1653 minThe Level 10 Contractor Daily Podcast1594: Marketing Matters Podcast, Volume 42 - The Time To Invest In Marketing Is NowToday Rich shares about the most important number in your marketing (*this episode originally ran on the Qualified Remodeler Marketing Matters Podcast! Want more of Rich? Go check it out too!)
2024-01-1918 minThe Level 10 Contractor Daily Podcast1592: Rich Writes 5 TV Ads Off the Top of His HeadRich walks a client through how to create great ads that tell listeners who you are, how you’re different and better, and what people can expect when they do business with you - you know… your IDENTITY!
2024-01-1733 min
The Level 10 Contractor Daily Podcast1577: 10 Pieces of Marketing Advice For 2024Rich gives you 10 pieces of marketing advice to make 2024 a good year! Rich Mentioned: Episode with Justin Bartley
2024-01-0230 minThe Level 10 Contractor Daily Podcast1576: 5 Ways To Generate Leads In The New YearRich gives you 5 ways to generate leads in the new year - some might seem familiar - but Rich always gives you a twist!
2024-01-0126 minThe Level 10 Contractor Daily Podcast1538: Gift Card Deal ClosersRich goes over the value of the Gift card! They work because people perceive them to be extremely valuable! Rich has 7 ways to use them.
2023-11-2414 minThe Level 10 Contractor Daily Podcast1510: Marketing Matters, Volume 40: Brad Yoho on DISC Profiling Mistakes You May Be MakingRich talks with Brad Yoho from Dave Yoho Associates about DISC profiling. Brad discusses with Rich some of the major misconceptions people have about the DISC assessment, and shows you a path to optimizing it.
2023-10-2746 minThe Level 10 Contractor Daily Podcast1507: Real Construction Talk Podcast: Rich Drills Down Into IdentityRich is a guest on the Real Construction Talk Podcast - and he talks marketing and creating your identity
2023-10-2419 minThe Level 10 Contractor Daily Podcast1493: Why You Should Hire Professionals To Put You On Radio/TVToday, Rich gives an impassioned plea to NOT try to go at your Radio and TV advertising alone! Check out these previous episodes for more help: 1444: How we determine a full buy 1422: 5 Ways to start a radio ad 1403: Best overview of radio buying and ad creation rich has ever given 1382: Big picture strategy for long-term domination on radio and TV 1361: Fly on the wall: Rich creates radio ads for Shugarman’s bath 1326: How to write great radio ads 1321: Webinar Replay: Stunning Radio Success...
2023-10-1029 min
The Level 10 Contractor Daily Podcast1481: TBT: Innovation Formulas, Part 1Rich figured out about 20 different formulas that you can use to help you ACTUALLY generate innovative ideas in your company! Today, Rich shares several of those formulas with you.
2023-09-281h 06
The Level 10 Contractor Daily Podcast1467: TBT: Rich Writes Better Headlines For Window AdsOn This TBT, a window company from Ohio submits an ad for a mailing program that is pretty weak sauce… so Rich gets to work on rewriting it, focusing on the headlines.
2023-09-1426 min
The Level 10 Contractor Daily Podcast1459: Never Make A Major Marketing MIstake AgainRich talks about testing your marketing and advertising. What does that mean? Rich explains, and gives a great example from his early days in marketing.
2023-09-0613 minThe Level 10 Contractor Daily Podcast1453: TBT: Tuesday Morning Ad Clinic: Rich Reviews Submitted AdsOn this TBT, Rich is talking Referrals - and how to REALLY get them!
2023-08-3124 minThe Level 10 Contractor Daily Podcast1447: Incentive Offers To Test In Your MarketingTodays episode was inspired by an email Rich Recieved about incentives. Rich as always came up with Lots of Incentive ideas and passes them along to you.
2023-08-2518 minThe Level 10 Contractor Daily Podcast1439: TBT: Why Proximity Mailers Don't Work, And How To Fix ThemOn this Throwback Thursday, Rich chats with a Siding company about some neighborhood mailers they got from their manufacturer...Rich wasn’t thrilled, and gave some advice on what might work better.
2023-08-1720 min
The Level 10 Contractor Daily Podcast1403: Best Overview Of Radio Buying and Ad Creation Rich Has Ever GivenRich gives a client some great information about how to get on radio, how to negotiate, how to tell your story and more
2023-07-1236 minThe Level 10 Contractor Daily Podcast1389: Rich's Epic Rant About SEO Companies Who Screw Over Their ClientsRich goes on a Rant about SEO Companies who don’t do their job well.
2023-06-2811 minThe Level 10 Contractor Daily Podcast1361: Fly On The Wall - RIch Creates Radio Ads For Shugarman's BathRich works with Shugarman’s bath on new ideas for their Radio Advertising.
2023-05-3121 minThe Level 10 Contractor Daily Podcast1358: Sunday Podcast: Why Rich Men Can't Get Into HeavenToday we get Rich’s take on Why a Rich Man Can’t get into Heaven!
2023-05-2832 minThe Level 10 Contractor Daily Podcast1354: Webinar Replay: Rich Harshaw & Caleb Nelson Chat About MarketingToday’s episode is an interview that Rich did with Caleb Nelson of Destination Motivation talking about identity.
2023-05-2447 minThe Level 10 Contractor Daily Podcast1347: Worlds Greatest Car Salesman, Part 2Today is part 2 of Rich’s “Greatest Car Salesman In The World,” where Rich hatched a plan to make car buying more pleasant for the shopper and more profitable for the salesman. Hopefully the principles here will spark ideas for you in Your company.
2023-05-1716 minThe Level 10 Contractor Daily Podcast1313: TBT - A Detailed Discussion About Generating ReferralsThis TBT is a conversation between Rich and a contractor chatting about a referral program that Rich helped her put together - he gives insights on how to make it work better.
2023-04-1320 minThe Level 10 Contractor Daily Podcast1276: Caleb Nelson - The Psychology of Buyer's RemorseRich Talks with Caleb Nelson from Destination Motivation about Experiential buying. Rich Mentions previous episodes: With Caleb Nelson Club Memberships for Roofers
2023-03-0739 minThe Level 10 Contractor Daily Podcast1250: Rich Reviews and highlights ads from Marketing pioneer Claude HopkinsRich reviews and highlights ads from marketing pioneer Claude Hopkins.
2023-02-0957 minThe Level 10 Contractor Daily Podcast1211: Sunday Podcast: Making Your Spiritual Life A Priority In 2023How to pump up your spiritual life in 2023? Rich has some ideas for you - but, just like Rich, its not the conventional message you might typically expect! Here's links to the episodes Rich Mentioned: Streaking into the New Year (847) If you want things to change, you have to do things different! (476) Backwards Goal Setting (114)
2023-01-0126 minThe Level 10 Contractor Daily Podcast1181: Should A Little Company Make The Jump Into Radio?Rich chats with a smaller company in Wisconsin about radio advertising. The Question: Does Radio advertising guarantee you quick leads? Rich has his answer!
2022-12-0231 min