Shows
The Marketing Phoenix PodcastMessaging That Reflects Their Business, Not YoursIn this episode of The Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski sits down with Stephen Embry, founder of TechLaw Crossroads and respected voice in legal technology, to unpack why so many startups miss the mark with their messaging.They explore how sales teams and sales reps in legal tech can create more effective sales conversations by truly understanding customer pain points and aligning their message with how law firms actually operate. From actively listening during every sales call to using evidence-based sales strategy, Melissa and Steve show how to build trust, not just a pitch.
2025-10-2955 min
Hugging Face Trending PapersEpisode 10: AI's New Brain: LLM Reasoning, Memory, Agents**Episode Summary:**This episode dives into cutting-edge advancements for Large Language Models, covering new methods to enhance reasoning reliability and efficiency, and introducing lightweight memory systems for more effective long-term interaction.**Featured Papers:*** **A Theoretical Study on Bridging Internal Probability and Self-Consistency for LLM Reasoning** * *Key Insight:* Introduces RPC, a novel method that theoretically and empirically improves LLM reasoning by combining self-consistency and perplexity, achieving exponential error convergence and reducing sampling costs by 50%. * *Link:* https://arxiv.org/pdf/2510.15444* **LIGHTMEM: LIGHTWEIGHT AND EFFICIENT MEMORY-AUGMENTED GENERATION** * *Key Insight:* Presents LightMem, a human-memory-inspired system that...
2025-10-2303 min
The Marketing Phoenix PodcastPrepping Smarter & Closing Faster (in Legal Tech Sales)Many legal tech and B2B companies struggle to move prospects through the sales cycle. When sales reps walk into sales calls without preparation or rely only on marketing to deliver leads they miss opportunities for closed deals and stronger customer relationships.Episode Overview: In this episode of the Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski welcomes Chris Cangero, founder and CEO of DocStyle. Chris shares his entrepreneurial journey and explains why so many legal tech startups and law firm vendors face challenges with client acquisition and customer base growth.The conve...
2025-10-2058 min
The Marketing Phoenix PodcastWhy Cold Outreach Sucks! (and How to Fix It)Cold outreach sucks. For most law firm buyers, cold emails without context are an instant delete.Legal tech startups and B2B sales teams can’t afford to waste time on outdated sales approaches. The good news? Outbound sales feels different when sales reps use marketing insights, consultative selling, and solution selling strategies that build trust with decision makers.In this episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski shows why cold outreach fails and shares practical ways to fix it. She shares insights from law firm buyers and seasoned sales leaders in legal tech w...
2025-10-1306 min
The Marketing Phoenix PodcastPitch Rehab: Sell Value, Not Tech SpecsToo many legal tech vendors are still leading with features, buzzwords, and AI hype. The problem? Law firms don’t buy technology specs—they buy solutions that solve real pain points and impact the bottom line.In this episode of The Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski talks with Steven Lerner, senior reporter at Law360 Pulse, about how vendors can stop overselling technology and start connecting with buyers by focusing on outcomes. They cover everything from product strategy and market research to targeted marketing, sales funnel optimization, and customer experience—offering a practical roadmap to strengthen B2B sales...
2025-10-0653 min
The Marketing Phoenix PodcastAI’s Role in Legal Marketing, Sales, and Business OutcomesAI is no longer a buzzword. It’s transforming how law firms and legal tech vendors approach marketing, sales, and business growth. But adoption is the real challenge. Without leadership buy-in, data cleanup, and workflow integration, the tools won’t drive impact.In this episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski sits down with AI adoption leader Melissa Ballesteros, an AmLaw 100 trainer, certified AI PromptMaster, and Microsoft Copilot expert. Together, they reveal how AI empowers legal tech, law firms, and B2B professionals to build smarter growth marketing strategies, optimize sales performance, unlock marketing intelligence, and sharp...
2025-09-2943 min
The Marketing Phoenix PodcastWhat Marketing Should Feed Sales for GrowthWithout Sales and Marketing alignment, pipelines stall, client acquisition slows, and company valuations suffer.In this episode of Marketing Phoenix, Melissa “Rogo” Rogozinski talks with George Farrall. He is the Managing Partner at Compass Business Advisors. They discuss how marketing can better support sales. From fixing broken handoffs to creating trusted-advisor messaging, they unpack the strategies that actually drive growth.This episode is a must-listen for leaders in legal tech, law firms, and B2B. It helps strengthen alignment, improve lead management, and enhance CRM processes. You will also learn how to create a growth mark...
2025-09-2243 min
The Marketing Phoenix PodcastPersona Fatigue: Sell to Problems, Not TitlesToo many salespeople chase titles instead of tackling real challenges. In this episode of The Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski is joined by law firm buyers of legal tech, Marimer Muñoz (Kluger Kaplan) and Emily Bartkowicz (Akerman), to explore how consultative selling and solution selling can make or break your discovery calls.For legal tech, law firm, and B2B professionals, this discussion sheds light on the cost of poor outreach, the importance of objection handling, and how to shorten the sales cycle by listening first and pitching second.What Y...
2025-09-1533 min
The Marketing Phoenix PodcastHow Strategic Account Plans Boost B2B SalesToo many sales pros walk into key accounts without a strategy and end up wasting opportunities ripe for conversion. In this episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski shares a personal story that forever changed the way she approached B2B sales and client acquisition.If you’re in legal tech, a law firm, or any B2B field, this episode is packed with practical steps to transform short discovery calls into long-term client relationships using marketing intelligence and a Strategic Account Plan (SAP).What You’ll Learn: Why walkin...
2025-09-0803 min
The Marketing Phoenix PodcastThe Hidden Cost of Selling to the Wrong ICPYour sales team is hustling hard, but win rates aren’t moving. The real problem? You might be selling to the wrong Ideal Client Profile (ICP). In this episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski sits down with sales leader CJ Webster to unpack the risks of targeting the wrong ICPand how it quietly sabotages your sales forecasting, sales pipeline, and revenue growth.For legal tech companies, law firms, and B2B organizations, the key to sustainable success isn’t just lead generation: It’s aligning your product or service, marketing intelligence, and sales reps’...
2025-08-2557 min
The Marketing Phoenix PodcastResearch Like a Pro to Close More B2B Sales DealsIf your prospects are ghosting you, the problem may not be your pitch — it’s your research. Discover how to find the right decision-makers, prepare smarter, and turn cold calls into warm conversations.Overview: Legal tech sales, law firm business development, and B2B Sales all have one thing in common — the most successful reps never skip research. In this Marketing Phoenix Podcast episode, Melissa “Rogo” Rogozinski talks with Corey Douglas, VP of eDiscovery Services at Repairio Data LLC. Corey shares clear, step-by-step ways top salespeople find the right decision-makers, use marketing support, and turn fi...
2025-08-1836 min
The Marketing Phoenix PodcastSmart Sales Starts with Smarter QualificationWhether you're managing leads in a startup or navigating enterprise-level sales, choosing the right lead qualification framework is the key to closing smarter, faster, and more profitably.In this episode of The Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski breaks down three powerhouse sales frameworks—BANT, CHAMP, and MEDDICC—to help you qualify leads with clarity, confidence, and consistency. For legal tech, SaaS, and B2B companies looking to refine their go to market consulting or growth strategies, this episode delivers a tactical breakdown of when and how each framework performs best—and how marketing plays a cri...
2025-08-1106 min
The Marketing Phoenix PodcastSales Hunters vs. Challengers: Who Wins?Episode Summary: Melissa "Rogo" Rogozinski sits down with Gil Wolchock, VP of Outside Sales at Steno, to unpack two powerhouse sales mindsets: the “HUNTERS” and the “Challenger.” Together, they explore how today’s best sales teams leverage consultative selling, marketing alignment, and RevOps strategy to close more deals in competitive markets like legal tech.Whether you lead sales at a startup, scale-up, or enterprise, this episode provides a deep dive into how buyer personas, multi-threaded prospecting, and AI-enabled tools are changing the game.What You’ll Learn in This Episode: The k...
2025-08-0442 min
The Marketing Phoenix PodcastProduct Strategy that Aligns Teams and Accelerates GrowthToo many companies confuse product marketing with product management—costing them alignment, customers, and revenue. Learn how to unify your strategy and drive results.In this final episode of the Marketing Phoenix Podcast's six-month Growth Marketing Series, Melissa Rogozinski sits down with B2B product strategy consultant, Tina John, to unpack the critical differences and collaboration points between product management and product marketing. Whether you're launching, scaling, or preparing to exit, Rogo and Tina break down the essential frameworks and practical steps to align your go-to-market strategy, support sales, and accelerate sustainable growth.W...
2025-07-1437 min
The Marketing Phoenix PodcastHow to Make Your Prospects BuyWhat’s the real reason your prospects aren’t buying? Spoiler: it’s not your pricing.In this episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski breaks down a practical, structured approach to sales that empowers prospects to choose your solution. No pushy tactics, just proven strategies that turn preparation and follow-through into closed deals.Whether you’re running sales for a legal tech startup or leading a B2B scale-up, these insights will help you tighten your sales process and boost conversion rates.What You’ll Learn:How to structure y...
2025-07-0705 min
The Marketing Phoenix PodcastHow to Align Marketing & Sales for Scalable B2B GrowthIs your marketing generating leads, but your sales team isn’t closing them? Or maybe your content strategy and CRM aren’t playing nicely? You're not alone—and the good news is, there’s a fix.In this episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski breaks down the 7 major barriers that disrupt marketing and sales alignment and walks you through actionable strategies to close those gaps. Whether you’re building your go to market strategy or fine-tuning your tech stack, this episode gives you a framework to realign your teams and unlock sustainable growth.Designed for...
2025-06-3004 min
The Marketing Phoenix PodcastWhat is Sales Enablement? Strengthen Your Process to Drive GrowthDoes your sales team have a clear process to qualify leads, run discovery meetings, and keep deals moving? If no, or if it's inconsistent, sales enablement can change that.In this episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski outlines a practical approach to sales enablement for B2B SaaS professionals and legal tech leaders. Instead of generic playbooks or disconnected tools, this strategy focuses on implementing systems that help teams prioritize high-value prospects and close more business.Melissa breaks down essential components of an effective sales process, from lead qualification to discovery to optim...
2025-06-2303 min
The Marketing Phoenix PodcastUsing Buyer's Journey Email Campaigns to Turn Cold Leads Into Hot DealsAre you still sitting on a goldmine of cold leads that never converted? They’re not dead—they’re just waiting for the right conversation. In this episode of The Marketing Phoenix Podcast, Melissa Rogozinski sits down with Sophia Sprowls, Marketing and Sales Operations Manager at RPC Strategies, to share a behind-the-scenes look at how they transformed their existing content and CRM into a strategic email campaign that drives lead conversion and client loyalty.Whether you're in legal tech, a B2B service provider, or leading growth at a law firm, you'll learn how a properl...
2025-06-1645 min
The Marketing Phoenix PodcastEmail Campaigns: The Center of Gravity for Growth MarketingOnly 2% of website visitors convert on their first visit. That stat alone reveals a critical gap in relying on inbound marketing alone. If you’re serious about growth, you need a strategic outbound engine—and that’s where email campaigns come in. In this episode of The Marketing Phoenix Podcast, Melissa "Rogo" Rogozinski, founder of RPC Strategies, breaks down why email campaigns are the gravitational center of any high-performing B2B growth marketing strategy. Whether you lead a legal tech company, manage business development at a law firm, or work at a marketing automati...
2025-06-0905 min
The Marketing Phoenix PodcastWhat is Demand Generation?Why aren’t your leads converting? The answer might lie in how you’re generating demand.Did you know? Demand Generation is one of the most misunderstood (but mission-critical) topics for B2B tech and legal tech startups.If you’re struggling to build pipeline, align sales and marketing, or turn awareness into revenue, this episode is your playbook. Melissa breaks down exactly what demand generation is, how it fits into a go-to-market strategy, and how to evolve beyond cold outreach and basic lead capture.What You’ll Learn:- What demand g...
2025-06-0203 min
The Marketing Phoenix PodcastWhy Your Leads Aren’t Converting (and What to Do About It)You’ve built awareness. You’ve generated demand. You’ve captured leads. So why aren’t they converting? In this episode of The Marketing Phoenix, Melissa "Rogo" Rogozinski is joined by B2B growth expert Martha MacPherson to tackle the silent killer of sales pipelines: poor lead management.Most early-stage legal tech and B2B companies pour their energy (and budget) into brand awareness and lead generation—only to drop the ball once those leads come in. Sound familiar? Melissa and Martha break down why that happens, what it costs, and how to fix it.Th...
2025-05-2735 min
The Marketing Phoenix PodcastFrom MQL to SQL: Smarter Lead Gen for Legal Tech StartupsFounders, CMOs, or RevOps at legal tech startups - do you have a full pipeline but no conversions? If your pipeline is full but your sales team is still struggling, it’s time to fix the MQL-to-SQL handoff. This episode reveals the difference between MQLs and SQLs, why targeted content wins, and how smart hand-offs to sales can change the game for your B2B pipeline. Catch a real-world case study from a legal tech startup that went from invisible to impactful—boosting qualified leads by 25% in just 12 months using a strategic, lead tracking approach....
2025-05-1903 min
The Marketing Phoenix PodcastFrom Clicks to Clients: Smart Lead Generation for B2B TechIn this episode, host Melissa Rogozinski dives into the smart lead generation strategies that power successful B2B tech companies. From building the right B2B content marketing strategy to leveraging the full potential of your CRM system, Melissa walks you through what it really takes to turn digital engagement into revenue.You'll learn how to design lead magnets that actually convert, tailor content that resonates with your ideal buyer, and integrate marketing automation to track every step of the buyer’s journey. She also shares how social media has evolved from a branding tool into a po...
2025-05-1205 min
The Marketing Phoenix PodcastMastering Lead Generation for B2B TechIn this episode of The Marketing Phoenix, host Melissa “Rogo” Rogozinski dives deep into the fundamentals of lead generation—a topic that every B2B professional needs to master. Melissa unpacks the essence of lead generation by discussing its role in turning interest into actionable business outcomes. You’ll learn how valuable content, strategic lead magnets, and a clear distinction between Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) come together to form a robust lead generation engine. This conversation, a key installment in our Marketing Basics Series, not only clarifies common misconceptions between lead generation and deman...
2025-05-0504 min
The Marketing Phoenix PodcastBranding in the Age of AIIn this lively and insightful interview episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski welcomes two dynamic guests, Eda Rosa, CEO of Eda Rosa LLC, and Joe Krout, founder of Joe 2.0 and creator behind Diggum Deep Mortuary. They explore how powerful, creative branding strategies can significantly enhance brand awareness and customer engagement, especially in the crowded B2B legal tech and services spaces.Learn to leverage unexpected opportunities and maintain your brand's authenticity to stand out, resonate, and achieve sustained business growth.Episode Chapters01:04 - Intros02:44 - Diggum...
2025-04-2852 min
The Marketing Phoenix PodcastHow to Successfully Refresh Your Brand and Drive GrowthIn this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski talks about a real world brand transformation. Learn how one business successfully revitalized their brand identity, aligning their story, digital presence, and content strategy to drive growth, engagement, and measurable results!Melissa shares actionable insights into redefining brand values, creating impactful visuals, crafting buyer personas, and leveraging analytics to ensure continuous improvement. This episode provides a roadmap to effective rebranding.Episode Notes- Comprehensive Rebrand: Align your visual identity with company values and audience expectations.
2025-04-2106 min
The Marketing Phoenix PodcastBoosting B2B Sales with Brand IntegrationAre you expanding your B2B tech or services business through acquisitions? In this episode of The Marketing Phoenix Podcast, Melissa "Rogo" Rogozinski shares expert insights and practical strategies for successfully blending brand identities, crafting cohesive messaging, and optimizing your marketing to ensure robust growth across all your integrated brands.Effective brand integration can dramatically enhance customer loyalty, brand recognition, and profitability. Melissa walks you through redefining core values and developing unified messaging to integrating operations and refining product marketing.Listen in to learn:How to redefine and align your brand’s core values po...
2025-04-1404 min
The Marketing Phoenix PodcastHow to Create Brand Awareness in 2025Want your B2B brand to resonate deeply with your audience? In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski shares actionable steps and insightful tips for building effective brand awareness. Melissa breaks down the essentials of creating emotional connections, leveraging engaging online content, mastering video marketing, and strategically using SEO, GEO-targeting, and social media.Discover how to position yourself as a thought leader, maintain consistency across channels, and measure your efforts effectively with KPIs. This episode will empower you with the knowledge to foster trust, authority, and lasting relationships within your industry.
2025-04-0704 min
The Marketing Phoenix PodcastHow Brand Awareness Drives B2B GrowthBrand awareness isn’t just about a great logo or tagline—it’s the emotional foundation of your growth marketing and demand generation. In this episode of the Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski explains brand awareness. She discusses how it affects lead generation, builds trust, and supports long-term growth in B2B.If you work in legal tech, run a law firm, or are in a B2B demand generation company, this episode is for you. It will help you see brand awareness as a key business asset that brings real results.What You...
2025-03-3104 min
The Marketing Phoenix PodcastHow Thought Leadership Generates SalesEver wonder how thought leadership can actually translate into measurable growth for your business? In this lively episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski sits down with Jared Correia, CEO of Red Cave Law Firm Consulting —a successful lawyer turned consultant, entrepreneur, and renowned podcaster—to unpack the true meaning of thought leadership and how businesses can strategically use it to generate real results.Tune into this episode to learn:Why generic "thought leadership" can be ineffective and how to authentically demonstrate your expertise?How to clearly define and leve...
2025-03-2454 min
The Marketing Phoenix PodcastHow to Use LinkedIn for B2B Client GrowthLinkedIn is your greatest tool for attracting high-quality leads and gaining new clients!In today’s episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski talks about a key B2B growth strategy: Leveraging LinkedIn. If you’re a B2B business owner, legal tech provider, or marketing leader, this episode will show you how to turn LinkedIn from a profile placeholder into a powerful tool for consistent client growth.Melissa shares a practical, time-efficient strategy for using LinkedIn to build credibility, provide value, and generate high-quality leads. In just 15 to 20 minutes a day, you...
2025-03-1703 min
The Marketing Phoenix PodcastHow to Write for Your Target Client (Thought Leadership 101)Are your blog posts and email campaigns falling flat? It might be because you’re not writing for the right audience.In this episode of the Marketing Phoenix Podcast, Melissa "Rogo" Rogozinski talks about email marketing. She explains how email marketing companies and creative marketing experts can make strong content. She emphasizes the importance of writing with their target clients in mind.If you provide legal tech, work at a law firm, or offer B2B services, this episode is for you. It will guide you on how to become a trusted thought le...
2025-03-1004 min
The Marketing Phoenix PodcastThe Persona Playbook: How to Create Content That ConvertsIf your content strategy isn’t built around client personas, you're missing a critical opportunity to drive real results.In this episode of the Growth Marketing Series, Melissa "Rogo" Rogozinski explains how to use client personas. She shows how they are not just marketing ideas, but also a strong tool for guiding your content marketing and growth strategies. This episode helps B2B marketers, legal tech leaders, and law firms choose the right channels and create effective messages. The approach is practical and step-by-step.If you are on a B2B demand generation te...
2025-03-0306 min
The Marketing Phoenix PodcastHow Real Client Personas Drive Successful Growth StrategiesYou’ve probably been told to build an Ideal Client Persona—but what if that’s not enough? In this episode, we will discuss a common mistake B2B tech companies make in their growth strategies.If you work in legal tech, a law firm, or a B2B service firm, you must understand who your real clients are, not who you think they are.Join Melissa “Rogo” Rogozinski as she dives into how email marketing companies and B2B growth strategists can develop real client personas. You will learn how...
2025-02-2404 min
The Marketing Phoenix PodcastRevOps, CRMs & Lead QualificationRevOps = Predictable Revenue & Scalable SuccessCompanies that fully integrate marketing & revenue operations see a 25% increase in qualified leads and a 50%+ inbound deal rate!In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski talks with Jon McGinley, President of CLIMB Marketing, Sales & Advisory Services, about why RevOps is the foundation of predictable revenue.What You’ll Learn:Why marketing & revenue operations must be fully integrated—not just aligned.The difference between marketing ops & RevOps (and why you need both...
2025-02-1745 min
American Perspective with Rick ThomasEp. 528 - Unconstitutional Nationwide Injunctions///-----SHOW DISCLAIMER-----///The views and opinions expressed on the American Perspective with Rick Thomas (AP) are those of the host(s) or guest(s) and do not necessarily reflect the official policy or position of any sponsor or affiliate company or organization. Any content provided by our host(s) or guest(s) are of their opinion and are not intended to malign any religion, ethnic group, club, organization, company, individual or anyone or anything.The American Perspective with Rick Thomas (AP) is not and should not be considered as a "news source" even though topics discussed...
2025-02-121h 01
The Marketing Phoenix PodcastHow Lead Mapping Transformed 167K Leads into Revenue GrowthAre you generating leads but still struggling to close deals? In this episode of The Marketing Phoenix Podcast, Melissa "Rogo" Rogozinski shares a true story. She talks about how one B2B SaaS company improved its messy lead generation systems and turned data chaos into a clear way to gain new customers.We break down how strategic lead management and CRM integration transformed disorganized outreach into a revenue-driving engine. If your business is facing disjointed systems, inconsistent lead sources, and underperforming campaigns, this episode is a must-listen.What You’ll Le...
2025-02-1005 min
The Marketing Phoenix PodcastHow Marketing Ops Got a B2B Tech Startup AcquiredStruggling to bring your B2B tech vision to life? Marketing Operations might be the missing piece. In this episode of The Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski shares a case study.This case study is from the legal tech industry. It shows how a solo lawyer turned a startup idea into a successful acquisition. It was made possible by using the right mix of CRM, email strategy, and system integration.This is more than theory—it’s proof that structured, scalable marketing operations can deliver measurable growth.Ideal for legal te...
2025-02-0304 min
The Marketing Phoenix PodcastIntegrate to Accelerate: Website Ops for Acquisition GrowthIs your growth strategy being held back by poor website integration? In this episode of The Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski explores the important role of website integrations. Many people often overlook these integrations, but they play a crucial role in business growth during expansion.This episode is tailored for those employed at a legal technology company. If you work at a B2B service provider, this episode is for you. If you work at a mid-market company that is growing through acquisitions, this episode is for you. Melis...
2025-01-2704 min
The Marketing Phoenix PodcastWhy Lead Tracking Drives Revenue: KPIs That Actually MatterDo your marketing and sales teams speak the same data language? If not, you’re missing opportunities and leaving revenue on the table.In this episode of the Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski explains six key marketing analytics and KPIs. These tools assist B2B companies. They are particularly useful in legal tech and professional services. The tools help convert visibility into leads and leads into sales.No matter if you are a law firm, legal vendor, or B2B SaaS company, this is your guide. It show...
2025-01-2006 min
The Marketing Phoenix PodcastWhy Investors Should Value Revenue OperationsStartups may have visionary founders and brilliant ideas—but without solid marketing ops, they’ll never scale. In this episode of the Growth Marketing Series, Melissa "Rogo" Rogozinski talks about private equity and venture capital. She explains what these investors should look for. She focuses on revenue operations in B2B tech startups.Melissa explains how to find out if a company can turn leads into sales. She covers growth teams, tech stacks, and content strategies. This helps determine if a company is wasting money or building a strong foundation.What...
2025-01-1305 min
The Marketing Phoenix PodcastWhy You Can’t Ignore Marketing Operations Any LongerIf your calls-to-action aren’t converting, your email campaigns fall flat, and your CRM feels more like a black hole than a goldmine, there’s a bigger issue at play. The real problem? A lack of cohesive marketing operations.In this episode of the Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski breaks down why marketing ops is the single most underrated growth lever for law firms, legal tech startups, and B2B organizations. Backed by strategy, automation, and actionable data, marketing operations aligns your email campaigns, CRM systems, and lead generation channels into a re...
2025-01-0604 min
The Marketing Phoenix PodcastReigniting the Phoenix: GTM And Growth StrategiesWhat sparked The Marketing Phoenix Podcast? In this first episode for 2025, host Melissa “Rogo” Rogozinski shares her journey.She has 31 years in law, 20 years in B2B tech sales and marketing, and 13 years as a legal tech entrepreneur. All these experiences brought her to this moment.You will uncover the story of the podcast's revival and how it connects to RPC Strategies' growth marketing services. Each Monday morning, you can expect helpful episodes.Whether you’re a B2B SaaS Startup, Scale-Up, or Exit Advisor looking to unl...
2025-01-0105 min
The Trauma Dump Podcast#59 TDP “Healing trauma with Animals” featuring Karlonty Wallace - Grace Lauren TaylorSend us a textThis week we will be discussing the topic of: Healing Trauma Through Animal Companionship. Our guest this week is Karlonty Wallace.Karlonty is an advocate for healing and empowerment. Her journey began in the nurturing environment of a home daycare, which grew into a bustling operation. However, the demands eventually led to a health setback, prompting me to explore her true calling.She founded Pawsative Partnerships LLC with a specific mission - to help women of faith heal from trauma. Their approach is unique, leveraging the healing power of the human-canine...
2024-08-2558 min
The Marketing Phoenix PodcastHow to Use AI in Legal Marketing and SalesIn this episode of the Marketing Phoenix Interview Series, Melissa Rogozinski interviews Jody Glidden, Founder & CEO of Postilize, and Josh Lida, Senior Associate at Shendell & Pollock, PL, as they discuss leveraging AI for legal marketing success. Watch the Youtube video here: https://youtu.be/ZuKG-l7Rk0A?si=IVZA_Nx0i9NzeXJN.This Marketing Phoenix podcast episode explores the transformative impact of AI on legal marketing and sales. Melissa, Jody, and Josh discuss AI tools for generating high-quality, client-centric content and the importance of personalization. They highlight ethical considerations, potential biases, and the need to follow bar ru...
2024-08-0545 min
The Marketing Phoenix PodcastLegal Tech & AI: The Boys ClubIn this episode of the Marketing Phoenix Interview Series, Melissa Rogozinski interviews Isha Marathe, Law & Technology Reporter for ALM Media, to discuss an article she recently wrote that set-in motion a movement, calling out the proverbial “Boys Club” and championing Women in Legal Tech and AI.The episode covers the following topics:The motivation for writing this articleThe "legal tech Boys' Club" and why women hold back from self-declaring as experts on generative AIThe conversations had behind closed doors about whose product to choose, which founder to invest angel money in, and who to promote to the...
2023-12-0436 min
Get Real PodcastWhy Kansas City Real Estate Is Your Next Investment Opportunity - Quentin KearneyUncover the secrets to investment success as Quentin Kearney shines a spotlight on The Villas at Tiffany Woods in Kansas City. Today, he'll share practical insights for assessing a property's profitability and ideal investments in the area. Hit that play button so you won't miss out! WHAT YOU'LL LEARN FROM THIS EPISODE Benefits of working with an investor The Villas at Tiffany Woods: Why it's an ideal property investment for investors Actionable steps to determine the marketability of a property Key criteria to have great tenants for yo...
2023-11-1419 min
The Marketing Phoenix PodcastLegal Tech & AI: The Future is FemaleIn this episode of the Marketing Phoenix Interview Series, Melissa Rogozinski interviews Joy Holley, attorney and legal technology consultant, to discuss her two recent articles for eDiscovery Today: "In Support of Optimism: Women in eDiscovery Should be on the Main Stage at AI Conferences" and "On the Main Stage: Women in eDiscovery Should be Featured at AI Conferences."The episode covers the following topics:The "legal tech Boys' Club" and why women hold back from self-declaring as experts on generative AIThe effects of this inequity, such as who is chosen to speak at conferences and who...
2023-10-3039 min
The Marketing Phoenix PodcastHow Brand Awareness, Demand Generation, Lead Generation, and Analytics Should Drive SalesIn this episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews legal tech marketing and startup experts, Martha MacPherson and Cheryl Wilson Griffin, to discuss the basics of marketing for legal tech and law firms, including brand awareness, demand generation, lead conversion, and analytics reporting.The episode covers the following topics:What is brand awareness and why is it important?What types of activities generate brand awareness?Who is responsible for brand awareness activities and results?What is demand generation and how does it differ from lead generation?What types of activities fall under demand generation...
2023-10-0238 min
The Marketing Phoenix PodcastHow AI Unleashed an Inferno in Legal TechIn this episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews Stephanie Wilkins, Editor-in-Chief of Legaltech News, to discuss the current impact of AI on legal tech and legal marketing.The episode covers a range of topics, including:How AI is being used in legal tech to create efficiencies and meet client demandsWhy investors are interested in legal tech that integrates AIThe Harvard Law School's new initiative to better understand and shape the future of AI in lawThe pros and cons of using AI in marketing for legal techHow legal tech companies can generate capital in...
2023-09-0433 min
Bald and Bonkers UndercoverFrandsen Files: Espionage in Spirituality - IdiocracyFrandsen Files: Espionage in SpiritualityBald and Bonkers Show - Episode 7.15Original Recording Date: September 2nd, 2023Spirituality, the paranormal, UFOs... for topics that seem to promote exploration of self and the unknown these seem to be cause of such drama. To the point some even claim, for the more exotic portions, espionage is involved. Is it really? If so, what does that say about what is going on?IdiocracyBald and Bonkers Show - Episode 7.16Original Recording Date: September 3rd, 2023
2023-09-042h 44
Presented by Bald and Bonkers Network LLCFrandsen Files: Espionage in Spirituality - Idiocracy
Frandsen Files: Espionage in SpiritualityBald and Bonkers Show - Episode 7.15Original Recording Date: September 2nd, 2023Spirituality, the paranormal, UFOs... for topics that seem to promote exploration of self and the unknown these seem to be cause of such drama. To the point some even claim, for the more exotic portions, espionage is involved. Is it really? If so, what does that say about what is going on?
Idiocracy
Bald and Bonkers Show - Episode 7.16
Original Recording Date: September 3rd, 2023
Viewer Discretion Advised. Possibly therapy.
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2023-09-042h 44
Bald and Bonkers Network LLCFrandsen Files: Espionage in Spirituality - IdiocracyFrandsen Files: Espionage in SpiritualityBald and Bonkers Show - Episode 7.15Original Recording Date: September 2nd, 2023Spirituality, the paranormal, UFOs... for topics that seem to promote exploration of self and the unknown these seem to be cause of such drama. To the point some even claim, for the more exotic portions, espionage is involved. Is it really? If so, what does that say about what is going on?IdiocracyBald and Bonkers Show - Episode 7.16Original Recording Date: September 3rd, 2023Viewer Discretion...
2023-09-042h 44
Bald and BonkersFrandsen Files: Espionage in Spirituality - Idiocracy
Frandsen Files: Espionage in SpiritualityBald and Bonkers Show - Episode 7.15Original Recording Date: September 2nd, 2023Spirituality, the paranormal, UFOs... for topics that seem to promote exploration of self and the unknown these seem to be cause of such drama. To the point some even claim, for the more exotic portions, espionage is involved. Is it really? If so, what does that say about what is going on?
Idiocracy
Bald and Bonkers Show - Episode 7.16
Original Recording Date: September 3rd, 2023
Viewer Discretion Advised. Possibly therapy.
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2023-09-042h 44
The Marketing Phoenix PodcastHow Technology and AI Have Changed Law Firm MarketingIn this episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews Steve Salkin, Editor-in-Chief of Law Journal Newsletters, to discuss post-pandemic growth strategies for law firms and the current impact of AI on legal marketing.The episode covers a range of topics, including:How marketing and business development should work together to drive brand recognition and revenue growthWhy thought leadership is so important to a law firm's growth strategy and how to gain market share through thought leadership activitiesHow AI can assist the legal profession, such as with complex legal research, document review and error detection...
2023-08-0729 min
The Marketing Phoenix PodcastInvesting in Legal TechIn this inaugural episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews Mike Bryant, Partner at Knox Capital, to discuss best practices for investing in legal tech.The episode covers a range of topics, including:What makes legal tech such a dynamic and exciting industry for investors?What is an investor really looking for to determine whether a legal tech company will be a good investment?What business functions of a legal tech company provide the most valuable information to an investor about its growth potential?Why are marketing and sales strategies so important to an...
2023-07-0328 min
BlockHashEp. 331 Ankr | AppChains are the Next Big Wave for BlockchainOn episode 331 of the BlockHash Podcast, Brandon Zemp is joined by Kev Silk to talk more about Ankr and how they are building infrastructure for the Web3 ecosystem using AppChains.
Ankr is a blockchain infrastructure platform that aims to make blockchain more accessible and affordable for businesses and developers. Ankr provides a decentralized cloud computing solution that allows users to easily deploy and run nodes on various blockchain networks, such as Ethereum, Binance Smart Chain, and Polkadot.
By using Ankr's platform, developers can easily launch and scale their blockchain applications without ha...
2023-05-0430 min
Wedding Business SolutionsNora Sheils - Her Pivot-Rock, Paper, CoinSome people pivot because their current business is no longer viable, and others, like my guest for this episode, Nora Sheils, saw a need for her business, looked for a solution, it didn’t exist, so she and her partner built it! What do you do when you see a need in your business and can’t find a solution? Listen to this episode for inspiration, some ideas and even a special offer from Nora for my listeners!Nora Sheils is the co-founder of Rock Paper Coin, the first software platform to bring together wedding planners, couples, and...
2022-03-0733 min
Keep the Flame AliveBeijing 2022 Paralympics PreviewAlison has made it to Beijing just in time for big breaking news from the International Paralympic Committee about the participation of Russian Paralympic Committee (RPC) and Belarus in the Beijing 2022 Winter Paralympics. Plus, Jill covers the torch relay and Alison shares how Beijing is different than other big cities. Red Envelope campaign! this show does cost money to produce, and while our listeners have been extremely generous in supporting us through the Kickstarter campaign that got us to Beijing and also through Patreon patronage, we're coming up on 2 ½ years until another Olympics, so to c...
2022-03-0442 min
Truths - Jewish Wisdom for TodayThe Wisdom of People in Business with Tina ClementsWhy learning and development (L&D) and caring for people in a company are important to success in any business. What are the choices we have when we hit an obstacle? How can fear get in the way of our accomplishments? These are some topics and questions Tina Frey Clements addresses in this episode of Wisdom for Business Success. Tina is the Vice President of The Retail Performance Company (RPC), LLC. RPC is a consulting company that focuses on elevating the performance of companies by focusing on people engagement to ultimately reach and exceed their potential through training, coaching...
2021-12-2346 min
A Geek Leader Podcast - inspiring technical and creative leaders around the worldAGL 225: Artful communication with Tina ClementsAbout Tina
Tina Clements is a high energy, hands-on keynote speaker, author, coach, facilitator, entrepreneur.com contributor and successful leader. Before launching the BMW Group Joint Venture, The Retail Performance Company, LLC (rpc) in 2013, she worked for 10+ years within the BMW NA Organization and has been in the Learning & Development industry since 1996. Throughout her career, she has held leadership positions such as Vice President, Operations Manager, and Training Manager.
Believing that a company’s success is directly related to the engagement of its people, she excels at moving businesses forward and motivating and growing talent. Tina ha...
2021-10-0143 min
LeadovationTina Clements: Why experience is the enemy of intuitional leadershipTina Clements is a high-energy, hands-on keynote speaker, author, coach, facilitator, entrepreneur.com contributor, and successful leader. Before launching the BMW Group Joint Venture, The Retail Performance Company, LLC (RPC), in 2013, she worked for 10+ years within the BMW NA Organization and has been in the Learning & Development industry since 1996. She has held leadership positions such as Vice President, Operations Manager, and Training Manager throughout her career. Believing that a company’s success is directly related to the engagement of its people, she excels at moving businesses forward and motivating and growing talent. Tina has worked with HBO, Verizon, CoverGirl, Ro...
2021-07-2735 min
Speak With SimonTina Frey Clements - Facilitating Transformation - Ep. #54Tina Clements is a high energy, hands-on keynote speaker, author, coach, facilitator, entrepreneur.com contributor and successful leader. Before launching the BMW Group Joint Venture, The Retail Performance Company, LLC (rpc) in 2013, she worked for 10+ years within the BMW NA Organization and has been in the Learning & Development industry since 1996. Throughout her career, she has held leadership positions such as Vice President, Operations Manager, and Training Manager.
Get ready to speak to an energetic, grateful, and fun person who loves to help people "power up" their lives, careers and businesses.
https://www.a-speakers...
2021-07-0557 min
Excellent Executive Coaching: Growing Your Business and Enhancing Your Craft.EEC 179: The ART of Facilitation with Tina ClementsThe need for feedback to unlock the full potential of a leader is discussed as Tina Clements and Dr. Katrina Burrus, MCC answer the following questions. How did you learn of the difference between coaching, consulting, training and mentorship? Why do you feel executives shy away from coaching as a solution? How do you know when your employee is blocked from success or just stuck and can not move forward? What are the five choices you always have when you feel stuck? Are you a good coach? Who is Tina Clements? Tina Clements is a...
2021-06-0824 min
The HR L&D PodcastWhy Performance Feedback is Essential For Success with Tina ClementsNick Day is joined on The HR L&D Podcast sofa by Tina Clements!Tina Clements is a high energy, hands-on performance feedback expert, keynote speaker, author, coach, facilitator, entrepreneur.com contributor and successful leader. Before launching the BMW Group Joint Venture, The Retail Performance Company, LLC (rpc) in 2013, she worked for 10+ years within BMW and has been in the Learning & Development industry since 1996.Throughout her career, she has held leadership positions such as Vice President, Operations Manager, and Training Manager.Now, believing that a company’s success is directly related to the en...
2021-05-2645 min
Coding BlocksWrite Great APIsWe discuss all things APIs: what makes them great, what makes them bad, and what we might like to see in them while Michael plays a lawyer on channel 46, Allen doesn’t know his favorite part of the show, and Joe definitely pays attention to the tips of the week. For those reading this episode’s show notes via their podcast player, you can find this episode’s show notes at https://www.codingblocks.net/episode157 where you can be a part of the conversation. Sponsors Datadog – Sign up today for a free 14 day trial and get a free Dat...
2021-04-262h 34
Rebel HR Podcast: Life and Work on Your TermsEpisode 38: Respect the Feedback! with Tina ClementsSend us a textJoin Kyle and Molly as they discuss giving respectful feedback with Tina Clements. This was such a fun and informative conversation! Tina Clements is a high energy, hands-on keynote speaker, author, coach, facilitator, entrepreneur.com contributor and successful leader. Before launching the BMW Group Joint Venture, The Retail Performance Company, LLC (rpc) in 2013, she worked for 10+ years within the BMW NA Organization and has been in the Learning & Development industry since 1996. Throughout her career, she has held leadership positions such as Vice President, Operations Manager, and Training Manager.Believing t...
2021-04-0749 min
The Produce Industry Podcast w/ Patrick KellyDavid Wilson of Ag Tools, Inc., Barry London, Amanda Horney & Jerry Garcia of London Fruit Company - EP77In this episode of The Produce Industry Podcast w/ Patrick Kelly we chat with our Fancy Sponsor Ag Tools, Inc's very own David Wilson and the group from London Fruit Company, Barry London, Amanda Horney, & Jerry Garcia.
We hear from David Wilson, Executive Vice President Sales, Growers about how Ag Tools is revolutionizing the Produce Industry with Data and insights. David and I chat about his IFCO days and how they were tasked with brining reusable plastic containers (RPC's) VS. corrugated packaging to partners around the globe! Thank you to Ag Tools for being a FANCY Sponsor of...
2021-02-0144 min
Elixir WizardsMohd Maqbool Alam on System and Application ArchitectureToday’s guest is Mohd Maqbool Alam, a software developer and Elixir fan from Delhi. He enjoys learning about programming language theory, distributed systems, Cloud Native technologies, and open source. As he is working towards building an Elixir community in Delhi, we caught up with him to find out how he came to be part of the Elixir world, and what drew him to programming in the first place. We also discuss Maqbool’s favorite Elixir resources and how Elixir has changed the way he thinks about architecture applications, as well as his opinions on microservices, APIs, and static typi...
2020-05-2143 min
The Power of Owning Your Career PodcastS3 Episode 8 - Jump and the Net Will AppearEpisode Overview Tina Clements, Vice President, The Retail Performance Company is this week's guest on The Power of Owning Your Career Podcast. This is a delightful episode. You'll laugh as you learn as Simone and Tina have a candid conversation about careers and the driver's seat. Tina says we must jump in our careers and allow the net to catch up. Let's not preoccupy ourselves with figuring out the how. Ask for the help you need and go get that career of yours. #ownyourcareer #driverseat About This Week's Guest: Tina Frey C...
2020-01-1234 min
Women Your Mother Warned You AboutYes, You Do Have A Choice with Tina ClementsAre you swimming in the victim pool with everyone else or have you chosen to dry off and make your life happen? Our guest today, Tina Clements is offering a lifeline to business people and companies who are drowning in fear, indecision and blame. She's here to discuss the warning signs and action steps we can take to get control of our own professional destinies. Before being asked to launch the BMW Group Joint Venture, The Retail Performance Company, LLC (rpc) in 2013, Tina Clements worked for 10+ years within BMW NA and has been in the L...
2019-10-241h 00
Pride ConnectionsEpisode 12 - Interview with Rhodes PerryEpisode 12: On this episode of Pride Connections, Melissa DaSilva sits down to have a chat with Rhodes Perry! Rhodes is an award winning social entrepreneur and a nationally recognized LGBTQ thought leader. He is the host of the Out Entrepreneur podcast which offers mentorship to LGBTQ entrepreneurs! In this episode, Rhodes talks about the support he has received from his parents in life and business, as well as he talks about how he is inspiring other entrepreneurs from around the world to take the leap in starting a business around what they are passionate in!
2017-07-2324 min![Black Hat Briefings, Las Vegas 2006 [Audio] Presentations from the security conference](http://media.blackhat.com/bh-usa-06/bh-usa-06-itunes.jpg)
Black Hat Briefings, Las Vegas 2006 [Audio] Presentations from the security conferenceAlex Stamos & Zane Lackey: Breaking AJAX Web Applications: Vulns 2.0 in Web 2.0"The Internet industry is currently riding a new wave of investor and consumer excitement, much of which is built upon the promise of "Web 2.0" technologies giving us faster, more exciting, and more useful web applications. One of the fundamentals of "Web 2.0" is known as Asynchronous JavaScript and XML (AJAX), which is an amalgam of techniques developers can use to give their applications the level of interactivity of client-side software with the platform-independence of JavaScript.
Unfortunately, there is a dark side to this new technology that has not been properly explored. The tighter integration of client and server code, as well...
2006-06-0500 minBlack Hat Briefings, Las Vegas 2006 [Video] Presentations from the security conferenceAlex Stamos & Zane Lackey: Breaking AJAX Web Applications: Vulns 2.0 in Web 2.0The Internet industry is currently riding a new wave of investor and consumer excitement, much of which is built upon the promise of "Web 2.0" technologies giving us faster, more exciting, and more useful web applications. One of the fundamentals of "Web 2.0" is known as Asynchronous JavaScript and XML (AJAX), which is an amalgam of techniques developers can use to give their applications the level of interactivity of client-side software with the platform-independence of JavaScript.
Unfortunately, there is a dark side to this new technology that has not been properly explored. The tighter integration of client and server code, as well...
2006-06-0500 min