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The Marketing Phoenix PodcastThe Marketing Phoenix PodcastHow to Align Marketing & Sales for Scalable B2B GrowthIs your marketing generating leads, but your sales team isn’t closing them? Or maybe your content strategy and CRM aren’t playing nicely? You're not alone—and the good news is, there’s a fix.In this episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski breaks down the 7 major barriers that disrupt marketing and sales alignment and walks you through actionable strategies to close those gaps. Whether you’re building your go to market strategy or fine-tuning your tech stack, this episode gives you a framework to realign your teams and unlock sustainable growth.Designed for...2025-06-3004 minThe Marketing Phoenix PodcastThe Marketing Phoenix PodcastWhat is Sales Enablement? Strengthen Your Process to Drive GrowthDoes your sales team have a clear process to qualify leads, run discovery meetings, and keep deals moving? If no, or if it's inconsistent, sales enablement can change that.In this episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski outlines a practical approach to sales enablement for B2B SaaS professionals and legal tech leaders. Instead of generic playbooks or disconnected tools, this strategy focuses on implementing systems that help teams prioritize high-value prospects and close more business.Melissa breaks down essential components of an effective sales process,  from lead qualification to discovery to optim...2025-06-2303 minThe Marketing Phoenix PodcastThe Marketing Phoenix PodcastUsing Buyer's Journey Email Campaigns to Turn Cold Leads Into Hot DealsAre you still sitting on a goldmine of cold leads that never converted? They’re not dead—they’re just waiting for the right conversation. In this episode of The Marketing Phoenix Podcast, Melissa Rogozinski sits down with Sophia Sprowls, Marketing and Sales Operations Manager at RPC Strategies, to share a behind-the-scenes look at how they transformed their existing content and CRM into a strategic email campaign that drives lead conversion and client loyalty.Whether you're in legal tech, a B2B service provider, or leading growth at a law firm, you'll learn how a properl...2025-06-1645 minThe Marketing Phoenix PodcastThe Marketing Phoenix PodcastEmail Campaigns: The Center of Gravity for Growth MarketingOnly 2% of website visitors convert on their first visit. That stat alone reveals a critical gap in relying on inbound marketing alone. If you’re serious about growth, you need a strategic outbound engine—and that’s where email campaigns come in. In this episode of The Marketing Phoenix Podcast, Melissa "Rogo" Rogozinski, founder of RPC Strategies, breaks down why email campaigns are the gravitational center of any high-performing B2B growth marketing strategy. Whether you lead a legal tech company, manage business development at a law firm, or work at a marketing automati...2025-06-0905 minThe Marketing Phoenix PodcastThe Marketing Phoenix PodcastWhat is Demand Generation?Why aren’t your leads converting? The answer might lie in how you’re generating demand.Did you know? Demand Generation is one of the most misunderstood (but mission-critical) topics for B2B tech and legal tech startups.If you’re struggling to build pipeline, align sales and marketing, or turn awareness into revenue, this episode is your playbook. Melissa breaks down exactly what demand generation is, how it fits into a go-to-market strategy, and how to evolve beyond cold outreach and basic lead capture.What You’ll Learn:- What demand g...2025-06-0203 minThe Marketing Phoenix PodcastThe Marketing Phoenix PodcastWhy Your Leads Aren’t Converting (and What to Do About It)You’ve built awareness. You’ve generated demand. You’ve captured leads. So why aren’t they converting? In this episode of The Marketing Phoenix, Melissa "Rogo" Rogozinski is joined by B2B growth expert Martha MacPherson to tackle the silent killer of sales pipelines: poor lead management.Most early-stage legal tech and B2B companies pour their energy (and budget) into brand awareness and lead generation—only to drop the ball once those leads come in. Sound familiar? Melissa and Martha break down why that happens, what it costs, and how to fix it.Th...2025-05-2735 minThe Marketing Phoenix PodcastThe Marketing Phoenix PodcastFrom MQL to SQL: Smarter Lead Gen for Legal Tech StartupsFounders, CMOs, or RevOps at legal tech startups - do you have a full pipeline but no conversions? If your pipeline is full but your sales team is still struggling, it’s time to fix the MQL-to-SQL handoff. This episode reveals the difference between MQLs and SQLs, why targeted content wins, and how smart hand-offs to sales can change the game for your B2B pipeline. Catch a real-world case study from a legal tech startup that went from invisible to impactful—boosting qualified leads by 25% in just 12 months using a strategic, lead tracking approach....2025-05-1903 minThe Marketing Phoenix PodcastThe Marketing Phoenix PodcastFrom Clicks to Clients: Smart Lead Generation for B2B TechIn this episode, host Melissa Rogozinski dives into the smart lead generation strategies that power successful B2B tech companies. From building the right B2B content marketing strategy to leveraging the full potential of your CRM system, Melissa walks you through what it really takes to turn digital engagement into revenue.You'll learn how to design lead magnets that actually convert, tailor content that resonates with your ideal buyer, and integrate marketing automation to track every step of the buyer’s journey. She also shares how social media has evolved from a branding tool into a po...2025-05-1205 minThe Marketing Phoenix PodcastThe Marketing Phoenix PodcastMastering Lead Generation for B2B TechIn this episode of The Marketing Phoenix, host Melissa “Rogo” Rogozinski dives deep into the fundamentals of lead generation—a topic that every B2B professional needs to master. Melissa unpacks the essence of lead generation by discussing its role in turning interest into actionable business outcomes. You’ll learn how valuable content, strategic lead magnets, and a clear distinction between Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) come together to form a robust lead generation engine. This conversation, a key installment in our Marketing Basics Series, not only clarifies common misconceptions between lead generation and deman...2025-05-0504 minThe Marketing Phoenix PodcastThe Marketing Phoenix PodcastBranding in the Age of AIIn this lively and insightful interview episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski welcomes two dynamic guests, Eda Rosa, CEO of Eda Rosa LLC, and Joe Krout, founder of Joe 2.0 and creator behind Diggum Deep Mortuary. They explore how powerful, creative branding strategies can significantly enhance brand awareness and customer engagement, especially in the crowded B2B legal tech and services spaces.Learn to leverage unexpected opportunities and maintain your brand's authenticity to stand out, resonate, and achieve sustained business growth.Episode Chapters01:04 - Intros02:44 - Diggum...2025-04-2852 minThe Marketing Phoenix PodcastThe Marketing Phoenix PodcastHow to Successfully Refresh Your Brand and Drive GrowthIn this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski talks about a real world brand transformation. Learn how one business successfully revitalized their brand identity, aligning their story, digital presence, and content strategy to drive growth, engagement, and measurable results!Melissa shares actionable insights into redefining brand values, creating impactful visuals, crafting buyer personas, and leveraging analytics to ensure continuous improvement. This episode provides a roadmap to effective rebranding.Episode Notes- Comprehensive Rebrand: Align your visual identity with company values and audience expectations.2025-04-2106 minThe Marketing Phoenix PodcastThe Marketing Phoenix PodcastBoosting B2B Sales with Brand IntegrationAre you expanding your B2B tech or services business through acquisitions? In this episode of The Marketing Phoenix Podcast, Melissa "Rogo" Rogozinski shares expert insights and practical strategies for successfully blending brand identities, crafting cohesive messaging, and optimizing your marketing to ensure robust growth across all your integrated brands.Effective brand integration can dramatically enhance customer loyalty, brand recognition, and profitability. Melissa walks you through redefining core values and developing unified messaging to integrating operations and refining product marketing.Listen in to learn:How to redefine and align your brand’s core values po...2025-04-1404 minThe Marketing Phoenix PodcastThe Marketing Phoenix PodcastHow to Create Brand Awareness in 2025Want your B2B brand to resonate deeply with your audience? In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski shares actionable steps and insightful tips for building effective brand awareness. Melissa breaks down the essentials of creating emotional connections, leveraging engaging online content, mastering video marketing, and strategically using SEO, GEO-targeting, and social media.Discover how to position yourself as a thought leader, maintain consistency across channels, and measure your efforts effectively with KPIs. This episode will empower you with the knowledge to foster trust, authority, and lasting relationships within your industry.2025-04-0704 minThe Marketing Phoenix PodcastThe Marketing Phoenix PodcastHow Brand Awareness Drives B2B GrowthBrand awareness isn’t just about a great logo or tagline—it’s the emotional foundation of your growth marketing and demand generation. In this episode of the Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski explains brand awareness. She discusses how it affects lead generation, builds trust, and supports long-term growth in B2B.If you work in legal tech, run a law firm, or are in a B2B demand generation company, this episode is for you. It will help you see brand awareness as a key business asset that brings real results.What You...2025-03-3104 minThe Marketing Phoenix PodcastThe Marketing Phoenix PodcastHow Thought Leadership Generates SalesEver wonder how thought leadership can actually translate into measurable growth for your business? In this lively episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski sits down with Jared Correia, CEO of Red Cave Law Firm Consulting —a successful lawyer turned consultant, entrepreneur, and renowned podcaster—to unpack the true meaning of thought leadership and how businesses can strategically use it to generate real results.Tune into this episode to learn:Why generic "thought leadership" can be ineffective and how to authentically demonstrate your expertise?How to clearly define and leve...2025-03-2454 minThe Marketing Phoenix PodcastThe Marketing Phoenix PodcastHow to Use LinkedIn for B2B Client GrowthLinkedIn is your greatest tool for attracting high-quality leads and gaining new clients!In today’s episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski talks about a key B2B growth strategy:  Leveraging LinkedIn. If you’re a B2B business owner, legal tech provider, or marketing leader, this episode will show you how to turn LinkedIn from a profile placeholder into a powerful tool for consistent client growth.Melissa shares a practical, time-efficient strategy for using LinkedIn to build credibility, provide value, and generate high-quality leads. In just 15 to 20 minutes a day, you...2025-03-1703 minThe Marketing Phoenix PodcastThe Marketing Phoenix PodcastHow to Write for Your Target Client (Thought Leadership 101)Are your blog posts and email campaigns falling flat? It might be because you’re not writing for the right audience.In this episode of the Marketing Phoenix Podcast, Melissa "Rogo" Rogozinski talks about email marketing. She explains how email marketing companies and creative marketing experts can make strong content. She emphasizes the importance of writing with their target clients in mind.If you provide legal tech, work at a law firm, or offer B2B services, this episode is for you. It will guide you on how to become a trusted thought le...2025-03-1004 minThe Marketing Phoenix PodcastThe Marketing Phoenix PodcastThe Persona Playbook: How to Create Content That ConvertsIf your content strategy isn’t built around client personas, you're missing a critical opportunity to drive real results.In this episode of the Growth Marketing Series, Melissa "Rogo" Rogozinski explains how to use client personas. She shows how they are not just marketing ideas, but also a strong tool for guiding your content marketing and growth strategies. This episode helps B2B marketers, legal tech leaders, and law firms choose the right channels and create effective messages. The approach is practical and step-by-step.If you are on a B2B demand generation te...2025-03-0306 minThe Marketing Phoenix PodcastThe Marketing Phoenix PodcastHow Real Client Personas Drive Successful Growth StrategiesYou’ve probably been told to build an Ideal Client Persona—but what if that’s not enough? In this episode, we will discuss a common mistake B2B tech companies make in their growth strategies.If you work in legal tech, a law firm, or a B2B service firm, you must understand who your real clients are, not who you think they are.Join Melissa “Rogo” Rogozinski as she dives into how email marketing companies and B2B growth strategists can develop real client personas. You will learn how...2025-02-2404 minThe Marketing Phoenix PodcastThe Marketing Phoenix PodcastRevOps, CRMs & Lead QualificationRevOps = Predictable Revenue & Scalable SuccessCompanies that fully integrate marketing & revenue operations see a 25% increase in qualified leads and a 50%+ inbound deal rate!In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski talks with Jon McGinley, President of CLIMB Marketing, Sales & Advisory Services, about why RevOps is the foundation of predictable revenue.What You’ll Learn:Why marketing & revenue operations must be fully integrated—not just aligned.The difference between marketing ops & RevOps (and why you need both...2025-02-1745 minAmerican Perspective with Rick ThomasAmerican Perspective with Rick ThomasEp. 528 - Unconstitutional Nationwide Injunctions///-----SHOW DISCLAIMER-----///The views and opinions expressed on the American Perspective with Rick Thomas (AP) are those of the host(s) or guest(s) and do not necessarily reflect the official policy or position of any sponsor or affiliate company or organization. Any content provided by our host(s) or guest(s) are of their opinion and are not intended to malign any religion, ethnic group, club, organization, company, individual or anyone or anything.The American Perspective with Rick Thomas (AP) is not and should not be considered as a "news source" even though topics discussed...2025-02-121h 01The Marketing Phoenix PodcastThe Marketing Phoenix PodcastHow Lead Mapping Transformed 167K Leads into Revenue GrowthAre you generating leads but still struggling to close deals? In this episode of The Marketing Phoenix Podcast, Melissa "Rogo" Rogozinski shares a true story. She talks about how one B2B SaaS company improved its messy lead generation systems and turned data chaos into a clear way to gain new customers.We break down how strategic lead management and CRM integration transformed disorganized outreach into a revenue-driving engine. If your business is facing disjointed systems, inconsistent lead sources, and underperforming campaigns, this episode is a must-listen.What You’ll Le...2025-02-1005 minThe Marketing Phoenix PodcastThe Marketing Phoenix PodcastHow Marketing Ops Got a B2B Tech Startup AcquiredStruggling to bring your B2B tech vision to life? Marketing Operations might be the missing piece. In this episode of The Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski shares a case study.This case study is from the legal tech industry. It shows how a solo lawyer turned a startup idea into a successful acquisition. It was made possible by using the right mix of CRM, email strategy, and system integration.This is more than theory—it’s proof that structured, scalable marketing operations can deliver measurable growth.Ideal for legal te...2025-02-0304 minThe Marketing Phoenix PodcastThe Marketing Phoenix PodcastIntegrate to Accelerate: Website Ops for Acquisition GrowthIs your growth strategy being held back by poor website integration? In this episode of The Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski explores the important role of website integrations. Many people often overlook these integrations, but they play a crucial role in business growth during expansion.This episode is tailored for those employed at a legal technology company. If you work at a B2B service provider, this episode is for you. If you work at a mid-market company that is growing through acquisitions, this episode is for you. Melis...2025-01-2704 minThe Marketing Phoenix PodcastThe Marketing Phoenix PodcastWhy Lead Tracking Drives Revenue: KPIs That Actually MatterDo your marketing and sales teams speak the same data language? If not, you’re missing opportunities and leaving revenue on the table.In this episode of the Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski explains six key marketing analytics and KPIs. These tools assist B2B companies. They are particularly useful in legal tech and professional services. The tools help convert visibility into leads and leads into sales.No matter if you are a law firm, legal vendor, or B2B SaaS company, this is your guide. It show...2025-01-2006 minThe Marketing Phoenix PodcastThe Marketing Phoenix PodcastWhy Investors Should Value Revenue OperationsStartups may have visionary founders and brilliant ideas—but without solid marketing ops, they’ll never scale. In this episode of the Growth Marketing Series, Melissa "Rogo" Rogozinski talks about private equity and venture capital. She explains what these investors should look for. She focuses on revenue operations in B2B tech startups.Melissa explains how to find out if a company can turn leads into sales. She covers growth teams, tech stacks, and content strategies. This helps determine if a company is wasting money or building a strong foundation.What...2025-01-1305 minThe Marketing Phoenix PodcastThe Marketing Phoenix PodcastWhy You Can’t Ignore Marketing Operations Any LongerIf your calls-to-action aren’t converting, your email campaigns fall flat, and your CRM feels more like a black hole than a goldmine, there’s a bigger issue at play. The real problem? A lack of cohesive marketing operations.In this episode of the Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski breaks down why marketing ops is the single most underrated growth lever for law firms, legal tech startups, and B2B organizations. Backed by strategy, automation, and actionable data, marketing operations aligns your email campaigns, CRM systems, and lead generation channels into a re...2025-01-0604 minThe Marketing Phoenix PodcastThe Marketing Phoenix PodcastReigniting the Phoenix: GTM And Growth StrategiesWhat sparked The Marketing Phoenix Podcast? In this first episode for 2025, host Melissa “Rogo” Rogozinski shares her journey.She has 31 years in law, 20 years in B2B tech sales and marketing, and 13 years as a legal tech entrepreneur. All these experiences brought her to this moment.You will uncover the story of the podcast's revival and how it connects to RPC Strategies' growth marketing services. Each Monday morning, you can expect helpful episodes.Whether you’re a B2B SaaS Startup, Scale-Up, or Exit Advisor looking to unl...2025-01-0105 minThe Trauma Dump PodcastThe Trauma Dump Podcast#59 TDP “Healing trauma with Animals” featuring Karlonty Wallace - Grace Lauren TaylorSend us a textThis week we will be discussing the topic of: Healing Trauma Through Animal Companionship. Our guest this week is Karlonty Wallace.Karlonty is an advocate for healing and empowerment. Her journey began in the nurturing environment of a home daycare, which grew into a bustling operation. However, the demands eventually led to a health setback, prompting me to explore her true calling.She founded Pawsative Partnerships LLC with a specific mission - to help women of faith heal from trauma. Their approach is unique, leveraging the healing power of the human-canine...2024-08-2558 minThe Marketing Phoenix PodcastThe Marketing Phoenix PodcastHow to Use AI in Legal Marketing and SalesIn this episode of the Marketing Phoenix Interview Series, Melissa Rogozinski interviews Jody Glidden, Founder & CEO of Postilize, and Josh Lida, Senior Associate at Shendell & Pollock, PL, as they discuss leveraging AI for legal marketing success.  Watch the Youtube video here:  https://youtu.be/ZuKG-l7Rk0A?si=IVZA_Nx0i9NzeXJN.This Marketing Phoenix podcast episode explores the transformative impact of AI on legal marketing and sales. Melissa, Jody, and Josh discuss AI tools for generating high-quality, client-centric content and the importance of personalization. They highlight ethical considerations, potential biases, and the need to follow bar ru...2024-08-0545 minThe Marketing Phoenix PodcastThe Marketing Phoenix PodcastLegal Tech & AI: The Boys ClubIn this episode of the Marketing Phoenix Interview Series, Melissa Rogozinski interviews Isha Marathe, Law & Technology Reporter for ALM Media, to discuss an article she recently wrote that set-in motion a movement, calling out the proverbial “Boys Club” and championing Women in Legal Tech and AI.The episode covers the following topics:The motivation for writing this articleThe "legal tech Boys' Club" and why women hold back from self-declaring as experts on generative AIThe conversations had behind closed doors about whose product to choose, which founder to invest angel money in, and who to promote to the...2023-12-0436 minGet Real PodcastGet Real PodcastWhy Kansas City Real Estate Is Your Next Investment Opportunity - Quentin KearneyUncover the secrets to investment success as Quentin Kearney shines a spotlight on The Villas at Tiffany Woods in Kansas City. Today, he’ll share practical insights for assessing a property's profitability and ideal investments in the area. Hit that play button so you won’t miss out!   WHAT YOU’LL LEARN FROM THIS EPISODE Benefits of working with an investor The Villas at Tiffany Woods: Why it’s an ideal property investment for investors  Actionable steps to determine the marketability of a property Key criteria to have great...2023-11-1419 minThe Marketing Phoenix PodcastThe Marketing Phoenix PodcastLegal Tech & AI: The Future is FemaleIn this episode of the Marketing Phoenix Interview Series, Melissa Rogozinski interviews Joy Holley, attorney and legal technology consultant, to discuss her two recent articles for eDiscovery Today: "In Support of Optimism: Women in eDiscovery Should be on the Main Stage at AI Conferences" and "On the Main Stage: Women in eDiscovery Should be Featured at AI Conferences."The episode covers the following topics:The "legal tech Boys' Club" and why women hold back from self-declaring as experts on generative AIThe effects of this inequity, such as who is chosen to speak at conferences and who...2023-10-3039 minThe Marketing Phoenix PodcastThe Marketing Phoenix PodcastHow Brand Awareness, Demand Generation, Lead Generation, and Analytics Should Drive SalesIn this episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews legal tech marketing and startup experts, Martha MacPherson and Cheryl Wilson Griffin, to discuss the basics of marketing for legal tech and law firms, including brand awareness, demand generation, lead conversion, and analytics reporting.The episode covers the following topics:What is brand awareness and why is it important?What types of activities generate brand awareness?Who is responsible for brand awareness activities and results?What is demand generation and how does it differ from lead generation?What types of activities fall under demand generation...2023-10-0238 minThe Marketing Phoenix PodcastThe Marketing Phoenix PodcastHow AI Unleashed an Inferno in Legal TechIn this episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews Stephanie Wilkins, Editor-in-Chief of Legaltech News, to discuss the current impact of AI on legal tech and legal marketing.The episode covers a range of topics, including:How AI is being used in legal tech to create efficiencies and meet client demandsWhy investors are interested in legal tech that integrates AIThe Harvard Law School's new initiative to better understand and shape the future of AI in lawThe pros and cons of using AI in marketing for legal techHow legal tech companies can generate capital in...2023-09-0433 minBald and Bonkers UndercoverBald and Bonkers UndercoverFrandsen Files: Espionage in Spirituality - IdiocracyFrandsen Files: Espionage in SpiritualityBald and Bonkers Show - Episode 7.15Original Recording Date: September 2nd, 2023Spirituality, the paranormal, UFOs... for topics that seem to promote exploration of self and the unknown these seem to be cause of such drama. To the point some even claim, for the more exotic portions, espionage is involved. Is it really? If so, what does that say about what is going on?IdiocracyBald and Bonkers Show - Episode 7.16Original Recording Date: September 3rd, 20232023-09-042h 44The Bald and BonkersThe Bald and BonkersFrandsen Files: Espionage in Spirituality - Idiocracy Frandsen Files: Espionage in SpiritualityBald and Bonkers Show - Episode 7.15Original Recording Date: September 2nd, 2023Spirituality, the paranormal, UFOs... for topics that seem to promote exploration of self and the unknown these seem to be cause of such drama. To the point some even claim, for the more exotic portions, espionage is involved. Is it really? If so, what does that say about what is going on? Idiocracy Bald and Bonkers Show - Episode 7.16 Original Recording Date: September 3rd, 2023 Viewer Discretion Advised. Possibly therapy. Check out BetterHelp.com Use this link to get a free week: https://www.betterhelp...2023-09-042h 44Bald and Bonkers Network LLCBald and Bonkers Network LLCFrandsen Files: Espionage in Spirituality - IdiocracyFrandsen Files: Espionage in SpiritualityBald and Bonkers Show - Episode 7.15Original Recording Date: September 2nd, 2023Spirituality, the paranormal, UFOs... for topics that seem to promote exploration of self and the unknown these seem to be cause of such drama. To the point some even claim, for the more exotic portions, espionage is involved. Is it really? If so, what does that say about what is going on?IdiocracyBald and Bonkers Show - Episode 7.16Original Recording Date: September 3rd, 2023Viewer Discretion...2023-09-042h 44Bald and BonkersBald and BonkersFrandsen Files: Espionage in Spirituality - Idiocracy Frandsen Files: Espionage in SpiritualityBald and Bonkers Show - Episode 7.15Original Recording Date: September 2nd, 2023Spirituality, the paranormal, UFOs... for topics that seem to promote exploration of self and the unknown these seem to be cause of such drama. To the point some even claim, for the more exotic portions, espionage is involved. Is it really? If so, what does that say about what is going on? Idiocracy Bald and Bonkers Show - Episode 7.16 Original Recording Date: September 3rd, 2023 Viewer Discretion Advised. Possibly therapy. Check out BetterHelp.com Use this link to get a free week: https://www.betterhelp...2023-09-042h 44The Marketing Phoenix PodcastThe Marketing Phoenix PodcastHow Technology and AI Have Changed Law Firm MarketingIn this episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews Steve Salkin, Editor-in-Chief of Law Journal Newsletters, to discuss post-pandemic growth strategies for law firms and the current impact of AI on legal marketing.The episode covers a range of topics, including:How marketing and business development should work together to drive brand recognition and revenue growthWhy thought leadership is so important to a law firm's growth strategy and how to gain market share through thought leadership activitiesHow AI can assist the legal profession, such as with complex legal research, document review and error detection...2023-08-0729 minThe Marketing Phoenix PodcastThe Marketing Phoenix PodcastInvesting in Legal TechIn this inaugural episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews Mike Bryant, Partner at Knox Capital, to discuss best practices for investing in legal tech.The episode covers a range of topics, including:What makes legal tech such a dynamic and exciting industry for investors?What is an investor really looking for to determine whether a legal tech company will be a good investment?What business functions of a legal tech company provide the most valuable information to an investor about its growth potential?Why are marketing and sales strategies so important to an...2023-07-0328 minBlockHashBlockHashEp. 331 Ankr | AppChains are the Next Big Wave for BlockchainOn episode 331 of the BlockHash Podcast, Brandon Zemp is joined by Kev Silk to talk more about Ankr and how they are building infrastructure for the Web3 ecosystem using AppChains.   Ankr is a blockchain infrastructure platform that aims to make blockchain more accessible and affordable for businesses and developers. Ankr provides a decentralized cloud computing solution that allows users to easily deploy and run nodes on various blockchain networks, such as Ethereum, Binance Smart Chain, and Polkadot.   By using Ankr's platform, developers can easily launch and scale their blockchain applications without ha...2023-05-0430 minWedding Business SolutionsWedding Business SolutionsNora Sheils - Her Pivot-Rock, Paper, CoinSome people pivot because their current business is no longer viable, and others, like my guest for this episode, Nora Sheils, saw a need for her business, looked for a solution, it didn’t exist, so she and her partner built it! What do you do when you see a need in your business and can’t find a solution? Listen to this episode for inspiration, some ideas and even a special offer from Nora for my listeners!Nora Sheils is the co-founder of Rock Paper Coin, the first software platform to bring together wedding planners, couples, and...2022-03-0733 minKeep the Flame AliveKeep the Flame AliveBeijing 2022 Paralympics PreviewAlison has made it to Beijing just in time for big breaking news from the International Paralympic Committee about the participation of Russian Paralympic Committee (RPC) and Belarus in the Beijing 2022 Winter Paralympics. Plus, Jill covers the torch relay and Alison shares how Beijing is different than other big cities. Red Envelope campaign! this show does cost money to produce, and while our listeners have been extremely generous in supporting us through the Kickstarter campaign that got us to Beijing and also through Patreon patronage, we’re coming up on 2 ½ years until another Olympics, so to...2022-03-0442 minTruths - Jewish Wisdom for TodayTruths - Jewish Wisdom for TodayThe Wisdom of People in Business with Tina ClementsWhy learning and development (L&D) and caring for people in a company are important to success in any business. What are the choices we have when we hit an obstacle? How can fear get in the way of our accomplishments? These are some topics and questions Tina Frey Clements addresses in this episode of Wisdom for Business Success. Tina is the Vice President of The Retail Performance Company (RPC), LLC. RPC is a consulting company that focuses on elevating the performance of companies by focusing on people engagement to ultimately reach and exceed their potential through training, coaching...2021-12-2346 minA Geek Leader Podcast - inspiring technical and creative leaders around the worldA Geek Leader Podcast - inspiring technical and creative leaders around the worldAGL 225: Artful communication with Tina ClementsAbout Tina Tina Clements is a high energy, hands-on keynote speaker, author, coach, facilitator, entrepreneur.com contributor and successful leader. Before launching the BMW Group Joint Venture, The Retail Performance Company, LLC (rpc) in 2013, she worked for 10+ years within the BMW NA Organization and has been in the Learning & Development industry since 1996. Throughout her career, she has held leadership positions such as Vice President, Operations Manager, and Training Manager. Believing that a company’s success is directly related to the engagement of its people, she excels at moving businesses forward and motivating and growing talent. Tina has worked with organizations such as...2021-10-0143 minLeadovationLeadovationTina Clements: Why experience is the enemy of intuitional leadershipTina Clements is a high-energy, hands-on keynote speaker, author, coach, facilitator, entrepreneur.com contributor, and successful leader. Before launching the BMW Group Joint Venture, The Retail Performance Company, LLC (RPC), in 2013, she worked for 10+ years within the BMW NA Organization and has been in the Learning & Development industry since 1996. She has held leadership positions such as Vice President, Operations Manager, and Training Manager throughout her career. Believing that a company’s success is directly related to the engagement of its people, she excels at moving businesses forward and motivating and growing talent. Tina has worked with HBO, Verizon, CoverGirl, Ro...2021-07-2735 minSpeak With SimonSpeak With SimonTina Frey Clements - Facilitating Transformation - Ep. #54Tina Clements is a high energy, hands-on keynote speaker, author, coach, facilitator, entrepreneur.com contributor and successful leader. Before launching the BMW Group Joint Venture, The Retail Performance Company, LLC (rpc) in 2013, she worked for 10+ years within the BMW NA Organization and has been in the Learning & Development industry since 1996. Throughout her career, she has held leadership positions such as Vice President, Operations Manager, and Training Manager. Get ready to speak to an energetic, grateful, and fun person who loves to help people "power up" their lives, careers and businesses. https://www.a-speakers...2021-07-0557 minExcellent Executive Coaching: Growing Your Business and Enhancing Your Craft.Excellent Executive Coaching: Growing Your Business and Enhancing Your Craft.EEC 179: The ART of Facilitation with Tina ClementsThe need for feedback to unlock the full potential of a leader is discussed as Tina Clements and Dr. Katrina Burrus, MCC answer the following questions. How did you learn of the difference between coaching, consulting, training and mentorship? Why do you feel executives shy away from coaching as a solution? How do you know when your employee is blocked from success or just stuck and can not move forward? What are the five choices you always have when you feel stuck? Are you a good coach? Who is Tina Clements? Tina Clements is a...2021-06-0824 minThe HR L&D PodcastThe HR L&D PodcastWhy Performance Feedback is Essential For Success with Tina ClementsNick Day is joined on The HR L&D Podcast sofa by Tina Clements!Tina Clements is a high energy, hands-on performance feedback expert, keynote speaker, author, coach, facilitator, entrepreneur.com contributor and successful leader. Before launching the BMW Group Joint Venture, The Retail Performance Company, LLC (rpc) in 2013, she worked for 10+ years within BMW and has been in the Learning & Development industry since 1996.Throughout her career, she has held leadership positions such as Vice President, Operations Manager, and Training Manager.Now, believing that a company’s success is directly related to the en...2021-05-2645 minCoding BlocksCoding BlocksWrite Great APIsWe discuss all things APIs: what makes them great, what makes them bad, and what we might like to see in them while Michael plays a lawyer on channel 46, Allen doesn’t know his favorite part of the show, and Joe definitely pays attention to the tips of the week. For those reading this episode’s show notes via their podcast player, you can find this episode’s show notes at https://www.codingblocks.net/episode157 where you can be a part of the conversation. Sponsors Datadog –  Sign up today for a free 14 day trial and get a free Dat...2021-04-262h 34Rebel HR Podcast: Life and Work on Your TermsRebel HR Podcast: Life and Work on Your TermsEpisode 38: Respect the Feedback! with Tina ClementsSend us a textJoin Kyle and Molly as they discuss giving respectful feedback with Tina Clements.  This was such a fun and informative conversation! Tina Clements is a high energy, hands-on keynote speaker, author, coach, facilitator, entrepreneur.com contributor and successful leader. Before launching the BMW Group Joint Venture, The Retail Performance Company, LLC (rpc) in 2013, she worked for 10+ years within the BMW NA Organization and has been in the Learning & Development industry since 1996. Throughout her career, she has held leadership positions such as Vice President, Operations Manager, and Training Manager.Believing t...2021-04-0749 min