Shows
eCommerce EvolutionAMZ Innovate 2025 Talk: YouTube Ads for Omni-Channel GrowthThis is a recording from AMZ Innovate 2025 in New York City. Brett Curry breaks down why YouTube is a fundamentally different growth channel than Meta, TikTok, or Amazon ads, and why most brands struggle when they treat it like “just another social platform.” He explains the four key ways people use YouTube (searching, streaming, scrolling, shopping), shares a proven creative formula to keep viewers from skipping, and walks through an Arctic case study showing measurable lift in branded search and Walmart sales. Finally, he covers why YouTube measurement often understates true performance and what to track instead (search lift, sale...
2025-12-1832 mineCommerce EvolutionHow Beav Brodie Built Tactical Baby Gear to 8-Figures (And Why Amazon & YouTube Are His 2025 Focus)When Beav Brodie was handed his wife's purple diaper bag to carry around town, he knew something had to change. As a tattooed, custom car-building dad, that bag just didn't fit. So he did what any problem-solver would do—he grabbed his sewing machine and made his own. That side project turned into Tactical Baby Gear, a thriving eCommerce brand that's become the go-to for dads who want gear that's as functional as it is badass. In this episode, Beav shares his journey from knowing absolutely nothing about eCommerce (including what a UPC code was) to building a product li...
2025-12-0551 mineCommerce EvolutionHow One Brand Went from $0 to $80K/Day on AppLovin in One WeekThink you've maxed out your paid advertising? Think again.In this episode, Miranda Pettinger (365 Holdings/Cuddle Clones) shares how she scaled AppLovin from zero to $80,000/day in just 7 days during Black Friday—and why it's now their highest-spending channel, even surpassing Meta.Miranda doesn't just share success metrics—she breaks down the exact strategy, creative approach, and measurement framework that made it possible. This is the blueprint for brands ready to diversify beyond Meta and Google.If you're spending serious money on Meta and hitting scale ceilings, AppLovin might be your most underrated grow...
2025-11-201h 04eCommerce EvolutionThe 95-5 Rule: Why Your "Efficient" Marketing is Slowing Killing Your BrandAre you spending more on ads but getting less in return? You're not alone. In this eye-opening conversation, Preston Rutherford, co-founder of Chubbies (which achieved a nine-figure exit and continues to see 8 years of consecutive growth), reveals why most modern brands are stuck in what he calls "the performance trap." Preston breaks down the crucial 95-5 rule—the reality that 95% of your audience isn't actively shopping at any given time—and explains why optimizing only for immediate conversions is slowly eroding your brand. He shares the hard-earned lessons from Chubbies' journey, including their midlife crisis moment when effic...
2025-10-231h 13eCommerce EvolutionBuilding an 8-Figure Tool Belt Empire with Connor Crook of Diamond Back ToolsWhat happens when a trial attorney who spent his days in courtrooms becomes the CEO of one of the fastest-growing premium tool belt companies online? Connor Crook's journey from practicing law to building Diamondback Tools into an 8-figure business is packed with unconventional strategies that any DTC brand owner can apply. In this episode, Connor reveals how he leveraged Instagram to become "trade-famous," built an Apple-like product ecosystem that keeps customers upgrading, and made the bold decision to slash his cost of goods by 70% while simultaneously improving quality - a move that transformed his entire business model.—...
2025-10-0957 mineCommerce EvolutionFrom Prime Day Disappointment to Holiday Success: How to Win on Amazon in Q4 with Brandon FuhrmannAmazon's 2025 Prime Day was a wake-up call for sellers - the four-day format killed urgency, lightning deals lost their punch, and profitability took a hit across the board. In this episode, Brandon Fuhrmann, a 12-year Amazon veteran and co-founder of the Innovate conference, breaks down what went wrong with Prime Day and what it means for your Q4 strategy. As a seven-figure seller in the brutal kitchenware category, Brandon shares the hard-won lessons from navigating Amazon's evolving landscape where fees are multiplying, Chinese sellers are getting smarter, and profit margins are under constant pressure.—Sponsored by...
2025-09-2548 mineCommerce EvolutionHow Wholesale Shaped Pura Vida’s $135 Million ExitWhen most DTC brands think about scaling, they focus on optimizing Facebook ads or expanding to new digital channels. But Jared Mehr helped build something different at Pura Vida—a wholesale empire that became 25% of their business and played a crucial role in their $135 million exit to Vera Bradley. In this episode, Jared breaks down the counterintuitive truth about wholesale: it's often more profitable than your direct-to-consumer sales, provides incredible diversification, and creates marketing lift that benefits all your channels.Starting from cold calls and trade show hustle, Jared shares the exact playbook that took Pura Vida fr...
2025-09-1852 mineCommerce EvolutionThe Amazon Review Manipulation Crackdown: How AMZ’s AI is Catching (and Punishing) EveryoneAmazon enforcement has reached unprecedented levels in 2024. Even 8 and 9-figure sellers are getting suspended, and Amazon's "two strikes and you're out" policy means there's virtually no room for error. If you sell on Amazon, this episode could save your business.Amazon's tolerance for any form of manipulation is at an all-time low. The cost of non-compliance isn't just a warning anymore - it's permanent removal from the platform. Even if you think you're playing by the rules, the rules have changed, and they're being enforced by AI that doesn't give second chances....
2025-09-0446 mineCommerce EvolutionDealing with Amazon Negative Reviews and Fixing Your Digital ShelfIf you're selling on Amazon, you're playing defense every single day. Or you should be. Negative reviews can tank your rankings overnight, and dozens of hidden listing issues are quietly sabotaging your sales while you sleep. In this eye-opening episode, Danan Coleman, CEO and founder of Ecom Triage and host of the Ecom Growth Show, reveals the underground world of Amazon review manipulation and the critical monitoring strategies that separate thriving brands from those that struggle. From detecting fraudulent review patterns to catching orphaned ASINs before they cost you thousands, Danan shares the insider knowledge that most sellers never...
2025-08-2147 mineCommerce EvolutionFrom Zero to Viral: Your TikTok Shop's 0-$100.000 per Month PlaybookTikTok Shop right now is bigger than Amazon or Shopify was from launch. That is what TikTok Shop is right now." Bold statement? Maybe. But Jordan West, founder and CEO of Social Commerce Club, has the data to back it up. With CPMs dropping 26% last year while ad spend increases, and creators with under 10K followers generating $250K in monthly sales, we're witnessing the early stages of what could be the biggest disruption in e-commerce since Amazon itself. In this explosive episode, Jordan breaks down his exact three-phase playbook for scaling from zero to $100K per month on TikTok...
2025-08-1454 mineCommerce EvolutionThe Power of Product Positioning and Staying Relevant for 25 YearsWhat does it take to build a skincare brand that not only survives but thrives for over two decades in one of the most competitive markets? In this powerful episode, Stefan Kalu, CEO and owner of Dr. Brandt Skincare, shares the remarkable journey of how a dermatologist's vision became a $100M+ beauty empire that pioneered the "doctor skincare" category. From surviving the tragic loss of their founder to navigating COVID-19 and a complete brand revamp, Stefan reveals the strategies, mindset, and bold decisions that kept Dr. Brandt at the forefront of innovation while staying true to their core mission: "...
2025-08-0739 mineCommerce EvolutionFrom Farm to Top 1% Shopify Store: How Fresh Chili Company Built a Multi-Million Brand Through Authentic StorytellingWhen most brands struggle to break through the noise online, Chris Lang and Fresh Chili Company cracked the code by doing something radically different: they started with story, not sales. In this episode, discover how a small New Mexico chili company became a top 1% Shopify store with explosive 85% year-over-year growth, a 4.96% conversion rate, and 3.74% ROAS—all while building an engaged community that devours their content faster than NBA games get views.Chris reveals the exact strategies behind their meteoric rise, from leveraging organic social as a testing ground for paid ads to creating "addictive" content that turns cu...
2025-07-3141 mineCommerce EvolutionSubscription-Only Success: How Spot & Tango Hit $100M with Great Margins and No Retail DistributionRussell Breuer, founder of Spot & Tango, shares the remarkable journey of building a $100+ million pet food company from a New York studio apartment in just seven years. What makes this story even more impressive? They've remained profitable while operating as a subscription-only, direct-to-consumer brand in the competitive pet food space. Russell reveals the strategic decisions that set them apart—from their innovative "Unkibble" fresh-dry process to building their own 70,000 square foot manufacturing facility in Pennsylvania. This conversation is packed with actionable insights on vertical integration, subscription model optimization, and performance marketing excellence.This episode is essential listening fo...
2025-07-2439 mineCommerce EvolutionBuilt to Sell: How Fluencer Fruit Cracked the Amazon Influencer Code and Got Acquired by WaywardWhat happens when you build a company specifically to sell it—and then execute that plan? Liz Saunders went from running registration at Seller Summit to delivering the closing keynote, all while building Fluencer Fruit, the Chrome extension that helps Amazon Influencer creators optimize their content strategy. In this powerful episode, Liz reveals her entire exit playbook, from reading "Exit Preneur" before she even started building to keeping GAAP-compliant books from day one. But this isn't just an acquisition story—it's a masterclass in understanding the Amazon Influencer ecosystem, where creators earn 1-4% commissions and brands are disco...
2025-07-1735 mineCommerce EvolutionStaying Purpose-Driven During Economic Uncertainty: How Mission-Based Brands Navigate Tariffs and Market Pressure with Mickey Winter & Carrie WeidenbachIn this episode of the Ecommerce Evolution Podcast, host Brett Curry welcomes Mickey Winter (CEO) and Carrie Weidenbach (COO) of Aysnd, a digital agency specializing in purpose-driven ecommerce brands. As industry veterans with decades of combined experience, they share invaluable insights on maintaining brand mission during economic uncertainty, particularly amid recent tariff challenges. This conversation delivers practical strategies for navigating market pressures while staying true to your brand's core values and purpose.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!...
2025-06-0547 mineCommerce EvolutionGenerating 65% of Revenue from Subscriptions: How Nulastin Created Exceptional Customer Retention with Leah GarciaIn this episode of the E-commerce Evolution Podcast, host Brett Curry sits down with with award-winning entrepreneur Leah Garcia (https://www.linkedin.com/in/leah-garcia-592988/), founder of Nulastin (https://nulastin.com/).Leah has a remarkable journey building a beauty brand with shocking retention numbers—80% blended returning revenue and 65% subscription-based customers. From her bootstrapped beginnings (going from zero to $17.5M before hiring her first employee!) to developing bio-designed elastin products that deliver real results, Leah unpacks the strategies that have made her company a standout success even in uncertain economic times.—Spon...
2025-05-2248 mineCommerce EvolutionAttribution is Broken: Understanding MTAs, MMMs, and IncrementalityIn this insightful episode of the E-commerce Evolution Podcast, host Brett Curry sits down with Tom Leonard (https://www.linkedin.com/in/thomasbleonard), a fractional marketing leader who specializes in operationalizing Media Mix Modeling and incrementality testing. They dive deep into the often confusing world of marketing measurement. Tom and Brett will debunk myths about attribution and we reveal what truly drives customer acquisition. For ecommerce brands struggling to understand where their marketing dollars are actually working, this conversation offers practical insights on how to move beyond misleading platform metrics.—Sponsored by OMG Com...
2025-05-0847 mineCommerce EvolutionBreaking Through Operational Bottlenecks: How to Scale Your Business Beyond the FounderIn this insightful episode of the E-commerce Evolution Podcast, host Brett Curry sits down with Jhana Li (https://www.linkedin.com/in/jhana-li), founder of Spyglass Ops, to tackle one of the biggest challenges holding back growing businesses: operational constraints. While many entrepreneurs excel at product development and marketing, they often hit a ceiling when it comes to building operational systems and processes. Jhana shares her expertise as a transformational operations consultant who has helped hundreds of seven and eight-figure businesses scale by creating systems that allow founders to work on their business rather than in it.—...
2025-04-2452 mineCommerce EvolutionEpisode 309 - Navigating the Tariff Storm: Smart Strategies to Protect Your E-commerce Profits in 2025In this timely episode, Brett Curry (https://www.linkedin.com/in/thebrettcurry) sits down with Nick Flint (https://www.linkedin.com/in/dominic-flint-b46063b3/), Director of Email Marketing, to tackle the pressing challenge facing e-commerce brands today: how to maintain profitability amid rising tariffs. As import costs surge, they share actionable strategies for protecting your bottom line without sacrificing growth. Whether you’re considering price increases, optimizing marketing spend, or leveraging email to boost customer loyalty, this episode delivers practical solutions you can implement immediately.—Sponsored by OMG Commerce - go to (http...
2025-04-1716 min
Equation of ExcellenceMastering the Marketing Matrix: Alex McEachern on Customer Connection & Strategic GrowthSummary:In this engaging conversation, Rabah and Alex McEachern delve into the world of marketing, discussing Alex's journey from product marketing to his new role at Intelligems. They explore the importance of understanding customer needs, the value of being a generalist in the early stages of one's career, and the significance of emotional connections in marketing. The discussion also touches on organizational building, prioritization, and the nuances of B2B SaaS marketing. In this conversation, Alex McEachern and Rabah discuss the complexities of B2B SaaS marketing, emphasizing the distinction between users and buyers, the importance of...
2025-03-1351 min
The Bottom Line: Ecommerce Tactics for Profitable GrowthThe Hidden Money Lever in E-commerce That Most Founders MissStruggling to convert more leads? You’re missing the secret ingredient… In this episode, we’re joined by Rabah Rahil to reveal how you can generate more leads, increase conversions, and scale your revenue with just a couple of tweaks. Rabah is the CMO of FERMÀT, an AI native commerce platform that optimizes shopping experiences, leading to best-in-class shopper engagement and conversion. Rabah’s platform allows businesses to test offers, funnels, and messaging without disrupting their website experience. We talk in-depth about the importance of congruency between ads and landing pages, how to leverage AI, and ide...
2025-03-1237 min
Equation of ExcellenceFabric of Success: Arjun Rastogi's Marketing EvolutionSummary:In this episode of Equation of Excellence, Rabah interviews Arjun Rastogi, who shares his unique journey from economics to marketing and media buying. Arjun discusses his experiences at VaynerMedia, the importance of understanding customer acquisition and retention, and how proximity to profit influences business decisions. He emphasizes the role of curiosity and hard work in achieving excellence and explores the future of membership models and the integration of AI in marketing strategies. The conversation highlights the significance of customer service and the evolving landscape of e-commerce.Takeaways:- Arjun's journey reflects the importance of...
2025-02-2758 min
Equation of ExcellenceResults Over Motion: Chase Mohseni's Growth PlaybookSummary:In this engaging conversation, Rabah and Chase explore the journey from filmmaking to SaaS marketing, discussing personal productivity, leadership styles, and the importance of clarity in communication. They delve into the dynamics of team management, the impact of AI on business, and the significance of maintaining a strong company culture. The discussion emphasizes the need for self-awareness, effective communication, and the value of empathy in leadership, while also addressing the challenges of navigating meetings and the hiring process.Takeaways:Chase transitioned from filmmaking to e-commerce and then to SaaS marketing.Productivity systems...
2025-02-2056 min
Equation of ExcellenceInside GuruNanda: Dr. Anish Nanda on Blending Medicine & BusinessSummaryIn this engaging conversation, Dr. Anish Nanda shares his unique journey from medicine to the world of essential oils and e-commerce with Guru Nanda. He discusses the evolution of the brand, the impact of TikTok on their visibility, and the strategies employed to navigate both retail and e-commerce landscapes. Dr. Nanda emphasizes the importance of preventative care in oral health and the role of quality products in enhancing customer experience. The discussion highlights the challenges of lower average order value (AOV) products and the significance of building a routine for better health outcomes....
2025-02-1347 min
Equation of ExcellenceThe Brand Moat: Marketing Insights with Ari RubinSummaryIn this engaging conversation, Rabah and Ari delve into the fascinating world of marketing, exploring Ari's unique journey from humanitarian work to leading innovative marketing campaigns at Air. They discuss the importance of storytelling, creativity, and brand building in marketing, as well as the impact of AI on the industry. Ari shares insights on navigating career transitions, the significance of CEO buy-in for marketing success, and the future of marketing strategies. The conversation culminates in Ari's equation of excellence, emphasizing the importance of passion and collaboration in achieving success.TakeawaysAri's journey from...
2025-02-0644 min
Equation of ExcellenceThe Customer-Centric Approach: Mike Manheimer's Strategic InsightsSummaryIn this engaging conversation, Rabah and Mike Manheimer discuss various themes surrounding leadership in B2B SaaS, the importance of customer-centric strategies, and the challenges of time management in executive roles. Mike shares insights from his career journey, including his transition from CMO to CCO at Postscript, and emphasizes the significance of curiosity and time on problem as key components of excellence. They also explore market predictions for 2025, the role of product in business success, and the evolving landscape of e-commerce and SMS marketing.Takeaways- Curiosity is essential for personal and...
2025-01-1650 min
Equation of ExcellenceBeyond Optimization: Shaun Brandt's Growth-Driven Design PhilosophySummaryIn this engaging conversation, Rabah and Shaun Brandt explore various themes surrounding branding, design, leadership, and personal growth. Shaun shares his journey from starting a branding agency to founding Audit, emphasizing the importance of a growth mindset and the balance between work and personal life. They discuss the evolving role of AI in design, the significance of maintaining brand integrity, and the value of consistent exploration in achieving excellence. The conversation is rich with insights on leadership, inspiration, and the art of creating memorable experiences.TakeawaysShaun Brandt emphasizes the importance of consistency...
2025-01-091h 00
Equation of ExcellenceBrand Builder: Dan Kenger's Approach to Design and Business GrowthIn this conversation, Dan Kenger, Chief Design Officer at Hims and Hers, shares his journey from a designer to a leadership role, emphasizing the importance of design as a competitive advantage in the healthcare industry. He discusses the unique relationship he has with the CEO, the role of design in creating a positive brand experience, and the balance between creativity and business impact. Dan also reflects on his favorite projects, inspirations, and the equation of excellence in design, highlighting the need for collaboration and innovation in a rapidly evolving market.TakeawaysDesign is a centralized function...
2024-12-1944 min
Equation of ExcellenceThe Creative Catalyst: Oren John on Elevating Design, Building Brands, and Finding InspirationIn this engaging conversation, Oren John shares his journey from a marketing executive to a creative director and entrepreneur. He discusses his latest projects, including Valuable Studio and Fermat, and explores the evolving landscape of luxury fashion, the importance of inspiration, and the role of social media in shaping consumer perceptions. Oren emphasizes the significance of community and culture in branding and offers insights into the future of fashion and emerging brands.TakeawaysOren John transitioned from a marketing executive to a creative director and entrepreneur.Valuable Studio serves as a platform for Oren's creative ideas...
2024-11-1445 min
Equation of ExcellenceBridging Creativity and Technology: Jacob Posel on the Future of AI in DTC MarketingIn this engaging conversation, Jacob Posel shares his journey from software engineering to becoming a key player in the DTC marketing space, emphasizing the transformative role of AI in business. He discusses the importance of data, creativity, and the intersection of technology and marketing, while also addressing the societal implications of AI. Jacob provides insights on how to get started with AI, the future of human creativity, and the equation of excellence, ultimately highlighting the potential of AI to augment human capabilities rather than replace them.TakeawaysAI can create business value when integrated thoughtfully...
2024-11-0754 min
Equation of ExcellenceEmbracing Humility and Authenticity in Entrepreneurship: Tomer TagrinIn this engaging conversation, Rabah and Tomer discuss the journey of Yotpo, the importance of humility in leadership, and the challenges faced in the e-commerce landscape. Tomer shares his entrepreneurial journey, emphasizing the significance of a growth mindset and the value of building a strong company culture. They explore innovative marketing strategies, including Yotpo's recent campaigns and the upcoming Commission Board initiative, aimed at democratizing business opportunities. The discussion highlights the balance between personal happiness and professional success, underscoring the importance of gratitude and focusing on what truly matters in life.TakeawaysYotpo's success is...
2024-10-3154 min
The Andrew Faris PodcastRabah Rahil Surveys The Evolving Landscape Of EcommerceRabah Rahil is the CMO at FERMAT. Follow him on X at @rabahrahil.
Create funnels the same way you create ads with FERMAT by visiting https://fermatcommerce.com/af
//
FOLLOW UP WITH ANDREW
X: @andrewjfaris
Email: podcast@ajfgrowth.com
Work with Andrew: ajfgrowth.com.
2024-10-3047 min
Equation of ExcellenceInsense Insights: The Journey of Entrepreneurship with Danil SaliukovIn this conversation, Danil Saliukov shares his entrepreneurial journey, detailing the inception of Incense, a creator commerce marketplace. He discusses the challenges faced in building a marketplace, the importance of capital, and the strategies for successful influencer marketing. The conversation also touches on the future of live shopping and the significance of focus in achieving excellence in business.TakeawaysEntrepreneurship often begins with a personal journey and passion. Building a marketplace requires understanding both supply and demand sides. Failures and challenges are crucial learning experiences for entrepreneurs. Capital is essential for scaling a marketplace effectively...
2024-10-2456 min
Equation of ExcellenceBalancing Data and Creativity: Insights with Jess BachmanIn this engaging conversation, Jess Bach shares his journey from graphic design to becoming a prominent figure in marketing, emphasizing the importance of blending creativity with data analytics. The discussion covers innovative marketing campaigns, particularly the Grillo's NFTs, and the challenges of scaling marketing efforts. They delve into the implications of AI in marketing, the Gartner hype cycle, and the future of creativity in a world increasingly influenced by technology. As they prepare for the upcoming Black Friday and Cyber Monday, Jess highlights the significance of caring in achieving excellence in marketing.TakeawaysJess Bach...
2024-10-1043 min
Equation of ExcellenceFrom Runway to Data: Phoenix Ha's Journey to AdBeaconIn this engaging conversation, Phoenix Ha shares her journey from modeling to becoming the CEO of AdBeacon, a platform designed to provide transparent attribution solutions for media buyers. She discusses the importance of focus, avoiding distractions, and the challenges faced in the SaaS industry. The conversation also delves into the role of AI in marketing, predictions for the upcoming BFCM season, and Phoenix's personal equation of excellence, emphasizing the significance of execution and follow-through.Takeaways- Phoenix Ha transitioned from modeling to media buying, driven by a need for transparency in attribution.- AdBeacon was...
2024-10-031h 00
Equation of Excellence[Special Episode] Full Funnel Creative Strategy Performance CreativeSpecial Episode this week. We have a replay of our most attended webinar to date and it was too good not share. We will resume our regularly scheduled programming next week :)Participants: Barry, Alex Cooper, Jonathan Packer, Rishabh Key Discussion PointsQ4 Creative StrategyAlex Cooper's Approach: - Emphasizes creating evergreen ads that resonate year-round while tailoring content for seasonal relevance. - Advocates for content that reflects consumer behavior during the holiday season, such as gifting and family gatherings. Barry's Insights: - Recommends maintaining existing high-performing ads rath...
2024-09-201h 12
Equation of ExcellenceCreative Minds Meet Data: The New Marketing Paradigm with Reza KhadjaviSummaryReza Kajabi, co-founder of Motion, discusses his background in commerce enablement and the evolution of the creative strategist role. He explains how Motion aims to facilitate the balance between creativity and data-driven decision-making in order to drive high-performing assets. Reza also shares his admiration for Intercom and their approach to building companies. He highlights the importance of creative in marketing and the need for a process that constantly produces winning creative. Lastly, he discusses trends in the industry and the potential impact of the presidential election. The conversation covers various topics related to the advertising industry...
2024-09-1249 min
Equation of ExcellenceNavigating the Affiliate Landscape with Noah Tucker of Social SnowballShow Notes:In this episode of Equation of Excellence, hosts Rabah and Noah Tucker dive deep into the evolving world of affiliate marketing and the entrepreneurial journey of Noah, the founder and CEO of Social Snowball. Key Highlights:Noah's Adventures in Spain: The episode kicks off with a fun anecdote about Noah's recent experience at a Steve Aoki concert, where cake-throwing antics take center stage. Introduction to Social Snowball: Noah explains the mission of Social Snowball, an innovative affiliate platform designed specifically for direct-to-consumer (DTC) brands. Unlike traditional affiliate programs that...
2024-09-0545 min
Equation of ExcellenceBuilding Brands and Agencies: Joel Padron's Unique PerspectiveGuest: Joel Padron, COO and Partner at Homestead StudioKey Points:1. Joel's career path: From finance to meme pages to e-commerce2. Transition from brand to agency work3. Importance of operations in scaling agencies4. Financial approach to brand management5. Three stages of scaling: Action, Systems, OptimizationHighlights:- Joel's experience with influencer marketing and building e-commerce brands- Insights on the differences between working for a brand vs. an agency- The critical role of operations in agency growth- Importance of understanding financial metrics...
2024-08-2948 min
Equation of ExcellenceFrom Ultra-Orthodox to CX Guru: Eli Weiss's Unconventional JourneyEpisode OverviewIn this episode, host Rabah welcomes Eli Weiss, a prominent figure in customer experience and retention within the startup ecosystem. They explore Eli's unconventional career journey, from his early life in an ultra-orthodox family to his rise in the tech and e-commerce sectors. The conversation delves into the importance of understanding personal challenges, the dynamics of startup culture, and the evolution of customer experience roles.Key Topics DiscussedPersonal Background: Eli shares his upbringing as one of ten children in a non-traditional environment, emphasizing how it shaped his understanding of people and...
2024-08-2653 min
Equation of ExcellenceFrom College Hustles to Catalog Conquests: Dan Pantelo's Journey to SaaS StardomJoin us for an insightful and entertaining conversation with Dan Pantelo, a 26-year-old entrepreneur making waves in the tech industry. In this episode, Dan shares his journey from a college SEO contractor to building a successful agency and eventually founding Marpipe, a revolutionary software company transforming catalog ads. Discover the secrets behind his success, the challenges he faced, and how he turned potential failures into incredible growth opportunities. Dan's story is a testament to the power of resilience, innovation, and staying true to one's vision.Key Takeaways:Dan's Early Career: How Dan transitioned from college gigs...
2024-07-1746 min
Equation of ExcellenceEP015: Jon Snow & Michael True | Rally MuseumSummaryThe conversation revolves around data measurement and mixed media modeling. The guests, John Snow and Michael True, discuss their background and how they got into the field of AI and machine learning. They talk about their journey in developing a model to predict where artists should tour and how COVID-19 shifted their focus to music streaming. They explain the importance of accurate measurement in the music industry and the challenges of measuring the impact of marketing spend. They introduce Prescient, their solution that helps measure the impact of top-of-funnel marketing channels on bottom-of-funnel results. They differentiate...
2024-07-0343 min
Equation of ExcellenceEP014: Eric Seufert | Invest, Analyst & Founder MobileDev MemoGuestEric Seufert is an independent analyst, investor, and proprietor of the Mobile Dev Memo newsletter and podcast. He is a leading expert on mobile marketing, advertising, and the economics of free-to-play games. Seufert previously worked in strategic roles at companies like Rovio, Wooga, and Skype.SummaryThe conversation covers Eric's journey from finance to tech, his experience at Skype, insights into the freemium model, and the evolution of mobile gaming and advertising. It also delves into the state of mobile user acquisition, the impact of IDFA deprecation, and the transformation of Facebook to...
2024-06-2659 minEquation of ExcellenceEP013: Simran Sandu | Host of Our Future PodcastSummaryThe conversation explores the use of AI in content creation and the impact on creativity and authenticity. The hosts discuss the challenges and benefits of short-form video content and the importance of storytelling and video progression. They also touch on the value of different social media platforms and the role of AI in advertising. The conversation concludes with a discussion on the future of AI in content creation and the importance of human curation and taste-making. In this conversation, the hosts discuss the future of AI-generated music and the importance of the...
2024-06-191h 00
Equation of ExcellenceEP012: Drew Fallon | Founder & CEO | IrisSummaryDrew Fallon, a former finance professional turned DTC entrepreneur, shares his journey from banking to e-commerce. He discusses the success of Mad Rabbit Tattoo, a beauty brand he co-founded, and the challenges he faced in the DTC space. Drew emphasizes the importance of financial rigor in e-commerce and introduces Iris, his new venture aimed at providing real-time financial insights for consumer brands. He highlights how Iris helps brands understand profitability and manage cash flow through data centralization. Drew also provides insights into the stock market, specifically discussing the potential of HIMS as a promising investment due...
2024-05-2942 minEquation of Excellence[Special Episode] EP011: Wisdom and WitticismsIn the world of marketing, much like gambling, we take calculated risks. We strategize, we forecast, and we adjust. Today on Decoded, we'll look beyond numbers and wagers through Blaise Pascal, whose thoughts, often poetic and deeply personal, remind us that at the core of all of our strategies lies a human touch. “GOOD IDEAS DON’T MATTER. GOOD PEOPLE DO.”{00:07:11} - “A lot of magic happens when you allow yourself to be bored. I actually think that's when really interesting things come about.” - Rabah{00:11:05} - “When people ask me how much I should post on social med...
2024-05-2941 minEquation of Excellence[Special Episode] EP010: Polymaths and PhilosophersGottfried Wilhelm Leibniz was much more than Isaac Newton's rival. He was a polymath who dabbled in everything from music to metaphysics and embodied the spirit of true deep generalism. Modern marketers can connect the dots, even if you didn't know they exist, by studying continual change: from calculus or clicks."ABSORB WHAT'S USEFUL, REJECT WHAT'S USELESS."{00:10:04} - “A lot of people think that there are these tried and true tactics for this and that and the other thing. And there's just so much nuance to our businesses, and then there's so much nuance to th...
2024-05-2939 minEquation of Excellence[Special Episode] EP009: Conjectures and CommerceIs the “path of least resistance” a universally true experience? Do all customers experience resistance the same way? In this episode, Rishabh Jain and Rabah Rahil from Fermát explore this idea through the legacy of polymathic thinker Pierre de Fermat, who pioneered the principle of least time in the 1660s.FORGING ‘DESIRE PATHS’{00:20:48} “In the nondeterministic consumer world, you have millions and millions and millions of opportunities to screw up a test with a customer because they don't behave in a controlled way.” - Phillip{00:25:55} “I think, you know, there's a saying where it's like the future's al...
2024-05-2950 min
Future Commerce[DECODED] Frictionless FalsehoodsFunnels can change in the same way that ad creative is more personalized and targeted, and it's really hard to reproduce what ad creative looks like for you and for me because we are fundamentally different people. What if the funnel was also something that was truly dynamic and related more to who the person is or what the ad creative was that brought you there? That's what FERMÀT Commerce does. In this last episode of Season 3 of Decoded, Phillip sits with Rishabh Jain and Rabah Rahil from FERMÀT, live at South by Southwest, to dis...
2024-05-2934 min
Future Commerce[DECODED] Wisdom and WitticismsIn the world of marketing, much like gambling, we take calculated risks. We strategize, we forecast, and we adjust. Today on Decoded, we'll look beyond numbers and wagers through Blaise Pascal, whose thoughts, often poetic and deeply personal, remind us that at the core of all of our strategies lies a human touch. “Good ideas don’t matter. Good people do.”{00:07:11} - “A lot of magic happens when you allow yourself to be bored. I actually think that's when really interesting things come about.” - Rabah{00:11:05} - “When people ask me how much I should post on social med...
2024-05-2142 min
Future Commerce[DECODED] Polymaths and PhilosophersGottfried Wilhelm Leibniz was much more than Isaac Newton's rival. He was a polymath who dabbled in everything from music to metaphysics and embodied the spirit of true deep generalism. Modern marketers can connect the dots, even if you didn't know they exist, by studying continual change: from calculus or clicks."Absorb what's useful, reject what's useless."{00:10:04} - “A lot of people think that there are these tried and true tactics for this and that and the other thing. And there's just so much nuance to our businesses, and then there's so much nuance to the sc...
2024-05-1441 min
Future Commerce[DECODED] Conjectures and CommerceIs the “path of least resistance” a universally true experience? Do all customers experience resistance the same way? In this episode, Rishabh Jain and Rabah Rahil from Fermát explore this idea through the legacy of polymathic thinker Pierre de Fermat, who pioneered the principle of least time in the 1660s.Forging ‘desire paths’{00:20:48} “In the nondeterministic consumer world, you have millions and millions and millions of opportunities to screw up a test with a customer because they don't behave in a controlled way.” - Phillip{00:25:55} “I think, you know, there's a saying where it's like the future's al...
2024-05-0352 minEquation of Excellence[Special Episode] EP008: Potential and ProdigyEach season on Decoded, we demystify a nebulous concept in commerce. In this season of Decoded, presented by FERMÀT, Phillip sits down with Rabah Rahil, the CMO at FERMÀT, to examine the legacy of these prolific thinkers, inventors, and polymaths, philosophers, and mathematicians whose work inspired Steve Jobs, Jeff Bezos, and Bill Gates. One of these inspirations from the past is the mathemetician Srinivasa Ramanujan. Listen now!The best time to be excellent, and the worst time to be average.{00:08:07} - “The first lesson we could learn {from Srinivasa Ramanujan} is beco...
2024-05-0135 minEquation of ExcellenceEP007: Michael True | CEO & Co-Founder | Prescient AISummaryMichael True, President, co-founder, and CEO of Fermat, shares his entrepreneurial journey and the founding of Preshy. He discusses his background in sales and working with blue-chip companies like IBM and Oracle. He explains how he transitioned into the music industry and developed a model to predict tour locations for record labels. When COVID hit and touring stopped, he shifted his focus to streaming and solving the problem of measuring marketing spend and driving streams. He talks about the challenges of building a team and finding the right balance between product velocity and marketing. The conversation...
2024-04-2555 min
Ecommerce ConversationsFermàt CMO on Customized Customer JourneysRabah Rahil first appeared on this podcast in September 2022. He was the chief marketing officer of Triple Whale, an analytics platform. He addressed customer acquisition, attribution, and more.He’s now the CMO of Fermàt Commerce, a SaaS provider of customized customer journeys. Founded in 2021, it has raised nearly $30 million in venture capital funding.In this episode, Rahil discusses Fermàt’s software, target customers, and his role with the company. For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6rwrFor all condensed transcripts with audio...
2024-04-1940 minEquation of ExcellenceEP006: Rishabh Jain | CEO & Co-Founder | Fermàt (also my boss)SummaryIn this episode of Equation of Excellence, Rishabh Jain, CEO and co-founder of FERMÀT Commerce, discusses his journey in entrepreneurship and the evolution of the company. He shares his belief that business is the best way to propagate ideas in the world and talks about his experiences in building various businesses, including a solar energy company and a lab data sharing platform. Rishabh also discusses the importance of choosing the right co-founder and making bold bets in business. He shares insights on the pivot FERMÀT Commerce made and the significance of focusing on people an...
2024-04-1824 min
Future Commerce[DECODED] Potential and ProdigyEach season on Decoded, we demystify a nebulous concept in commerce. In this season of Decoded, presented by FERMÀT, Phillip sits down with Rabah Rahil, the CMO at FERMÀT, to examine the legacy of these prolific thinkers, inventors, and polymaths, philosophers, and mathematicians whose work inspired Steve Jobs, Jeff Bezos, and Bill Gates. One of these inspirations from the past is the mathemetician Srinivasa Ramanujan. Listen now!The best time to be excellent, and the worst time to be average.{00:08:07} - “The first lesson we could learn {from Srinivasa Ramanujan} is becoming your own self...
2024-04-1736 minEquation of ExcellenceEP005: Jon Snow | Founder | Snow AgencySummaryIn this conversation, the guest shares his journey from influencer marketing to building and scaling e-commerce brands. He discusses the challenges of running a fulfillment center and the decision to transition from brand incubation to an agency. The potential of TikTok shops and subscription-based brands is explored, along with the impact of TikTok SEO on brand building. The guest also explains bid cap multipliers on Meta platforms and shares thoughts on Klaviyo's professional services announcement. The conversation covers concerns about Clavio's strategy, the importance of enterprise brands in DTC, potential negative effects of scaling service teams...
2024-04-1149 mineCommerce EvolutionEpisode 277 - 10 Siblings, 11 Retail Stores, 1 Amazing BrandBrett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jimmy Sansone (https://www.linkedin.com/in/jimmy-sansone-aa80b881/) about the founding story of The Normal Brand.__Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Chapters: (00:00) Introduction and Jimmy’s Background(11:42) Early Days of The Normal Brand(15:51) Working with Family (22:09) Expansion Into Retail Stores(25:03) Benefits of Having Your Own Stores(32:25) Mistakes Made Along The Way(34:46) Culture and...
2024-04-1039 mineCommerce EvolutionEpisode 276 - Let's Buy a Business with Jeremy HorowitzBrett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeremy Horowitz (https://www.linkedin.com/in/jeremyhorowitz1/) about the current state of eCommerce.__Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Chapters: (00:00) Intro(01:58) The State of eCommerce(12:39) Constructing a Healthy P&L(22:48) Would We Buy This Business? (38:38) The Importance of Focusing on Core Customers(43:29) LVMH: The Ultimate Luxury Company(48:44) Outro__...
2024-04-0346 mineCommerce EvolutionEpisode 275 - Amazon Ads News & Trends with Jeff Cohen of AmazonBrett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeff Cohen from Amazon (https://www.linkedin.com/in/jeffreycohen/) about amazon ads news and trends. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (07:54) Vertical Video for Sponsored Brand Video(15:43) Amazon’s Facebook Integration (19:27) Prime Video Ads and Sponsored TV(31:33) Amazon Marketing Cloud (AMC) (39:22) AI’s Role In Amazon Advertising (42:15) The Importance of Your Feedb...
2024-03-2043 mineCommerce EvolutionEpisode 274 - How to Sell 1/2 Billion in Drink Ware in 8 YearsBrett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Brayn Porter (https://www.linkedin.com/in/jbryanporter/) about how to build a brand on Amazon. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction(04:11) Simple Modern’s Founding Story(17:42) Demand Capture and Paid Ads(24:40) Building A Brand On Amazon(40:40) Transitioning To a 1P Seller on Amazon(46:23) Outro__Links: Kyle Fraugh...
2024-03-1344 mineCommerce EvolutionEpisode 273 - 6 Candid Lessons from Parenting 8 Kids + Running an AgencyBrett Curry (https://www.linkedin.com/in/thebrettcurry/) talks about the parallels between parenting and running a business. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (03:12) Lesson 1 - Where All Making It Up As We Go(06:58) Lesson 2 - You’re Never Really Ready(09:19) Lesson 3 - Listen and Communicate Clearly In Multiple Ways(12:17) Lesson 4 - Admit When You’re Wrong(14:39) Lesson 5 - You Might Want A Coach
2024-03-0622 minEquation of ExcellenceEP004: Saunder Schroeder | Founder | Buffed EnergySummarySaunders Schroeder shares his journey from starting an e-commerce business to becoming a leader in the digital marketing industry. He then discusses the inspiration behind Buffed Energy, a premium energy drink made with organic mushrooms and nootropics. Saunders explains the product mix and pricing strategy, as well as his plans for the future of Buffed Energy. In this conversation, Saunder Schroeder discusses his next product and the challenges of entrepreneurship. He emphasizes the importance of consistency and building a strong brand. Saunder also shares his desire to have a conversation with Steve Jobs and asks about...
2024-02-2942 mineCommerce EvolutionEpisode 272 - Ambassador Programs that Fuel GrowthBrett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Kyle Fraughton (https://www.linkedin.com/in/kylefraughton/) about ambassador programs and the power of UGC. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (02:40) Kyle’s Background (03:53) Authentic - The Word of the Year(05:55) Is UGC Dead? (10:51) The Digital Age Version of Word of Mouth(13:32) Strategies To Facilitate Word of Mouth...
2024-02-2842 mineCommerce EvolutionEpisode 271 - How to Win in 2024 with Sean Frank of RidgeBrett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Sean Frank (http://twitter.com/SeanEcom/) about what it takes to win as a DTC brand in 2024. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (01:18) The Operators Podcast (06:30) Ridge’s Background(09:38) What To Expect For DTC Brands In 2024(16:08) What Does It Take To Win In 2024(25:13) What Channels Is Sean Most Excited For In 2024(30:15) How To...
2024-02-2141 minEquation of ExcellenceEP003: 5 Tips to Become a Better Marketing Leader (solocast)In this solo cast, FERMÀT Commerce shares five tips for becoming a better marketing leader. The tips include hiring the right talent, delegating responsibility, running effective leadership meetings, distributing workload, and being your number one fan. FERMÀT also discusses the agency talent matrix, the RACI framework for responsibility, the L10 meeting structure, the IDS method for problem-solving, and the goals-rocks-to-dos framework for workload management.TakeawaysHire go-getters and game changers who can have a significant impact on the organization.Clearly define responsibility and ownership using the RACI framework.Run effective leadership me...
2024-02-0122 mineCommerce EvolutionEpisode 268 - A Better Framework for Using AI + Leveling Up the Customer JourneyI love this episode. Not just because my guest, Rabah Rahil, is a super smart dude with an eye for fashion.I love it because we tackle two of the biggest issues facing brands, agencies, and developers in the DTC space:How to think about and utilize AI for better results (especially if you’ve resisted it a bit).How to evolve the customer shopping experience to wow customers and drive better conversion rates.If you’ve been somewhat bearish on AI or maybe...
2024-01-2440 minEquation of ExcellenceEP002: Nate Lagos | VP of Marketing | Original GrainSummaryIn this conversation, Nate Lagos, a marketing expert, discusses his background in paid acquisition and his experience in the marketing industry. He shares insights on conversion rate optimization (CRO), the importance of understanding business metrics, and the exciting trends in the marketing industry. Nate also talks about his approach to Black Friday and Cyber Monday promotions, the gifting strategy for his brand, and the success of YouTube as an acquisition channel. He highlights the importance of high-quality creative and the impact it has on advertising performance. Nate also discusses his focus on online sales and the...
2024-01-2438 minEquation of ExcellenceEP001: Caleb Ulffers | Co-Founder | Haven AthleticSponsorShow is sponsored by Fermat Commerce. Helping you transform clicks into conversions using customized shopping experiences.GuestCaleb Ulferrs, Co-Founder & CEO of Haven Atheltic.SummaryThe conversation covers topics such as naming the company, finding co-founders, balancing life and work, creating a personal routine, Black Friday success, partnership with CrossFit, influencer marketing, expanding the TAM, and an unusual skill or hobby. In this conversation, Caleb Ulffers discusses his love for music, his thoughts on being stranded on a desert island, his beliefs about the future, and his favorite CrossFit workout. He...
2024-01-1042 min
Growth VaultS2 E1: Setting Goals: you need to be really really CLEARIn Season 2, Episode 1 of the GV podcast, join hosts Rabah Rahil, Chase Mohseni, and Aaron Orendorff for a deep dive into the nuanced world of leadership and goal-setting. This thought-provoking episode unpacks the art of setting clear, measurable goals, and the common traps leaders fall into with vague targets. The hosts debate the role of finance and legal in strategic planning, where Rabah suggests a more distant approach while Chase underscores the importance of cooperation for informed decisions. Through personal anecdotes, product highlights like Arc NAV and Shopify's 3D rendering, and candid discussions on company growth strategies, t...
2023-12-0458 min
Always Be Testing#18 The "Pied Piper" of DTC EComm, Rabah Rahil, CMO, FERMÀTGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Rabah RahilHype man & Announcer: John PotitoTimestamps:00:06 Introduction00:48 Office vibes discussed01:35 E-commerce journey begins05:10 Insights on Instagram ads09:09 Scaling ad challenges15:08 Transparency in business20:24 Valuing individuality25:39 Affiliate marketing dynamics30:24 Startup and team culture35:25 Concept of living gaps44:27 Ad creativity explored53:06 Closing remarks and plugs
2023-11-2854 min
Fail With FireFail With Fire Podcast | Rabah Rahil - We ARE NOT Enemies!Join us for an inspiring conversation with Rabah Rahil, a dynamic entrepreneur and community builder, in this engaging episode of the "Fail With Fire" podcast. Hosted by Phoenix Ha, CEO of AdBeacon, this discussion delves into the incredible power of vibes, the journey of entrepreneurship, and the vital role of community in today's world.
Rabah shares his superpower of having an incredibly attuned "vibe check" and how it played a pivotal role in his friendship with Phoenix. Discover how they forged a meaningful connection and the impact of aligning with the right people.
Learn about Rabah's diverse background, from...
2023-10-241h 02
A Brave New PodcastBuilding a Hypergrowth B2B SaaS Brand, with Rabah RahilWith 18 years of industry expertise in DTC and Marketing, Rabah is a force to be reckoned with in the world of advertising. Spending millions on captivating ad campaigns and having the honor to work alongside the inspiring Oprah, Rabah has crafted a career forged in the School of Hard Knocks of Advertising. As the former CMO at Triple Whale, a cutting-edge attribution solution, innovative strategies brought unprecedented growth during a whirlwind 18-month tenure. Now, as the Chief Evangelist at the TW, Rabah continues to lead, inspire, and push the boundaries of creativity. Rabah's unparalleled experience...
2023-09-2741 min
Whale Informed by Triple WhaleFrom a childhood coconut sales to a $3.4M peak in his e-commerce venture | Philip PagesFounder Dash is here, and it's free to use! Better understand your data and get started for free today.We are joined by the dynamic Philip Pages, a first-generation American with roots from the Czech Republic and Cuba, and a seasoned digital marketer with over a decade of experience, joins us to shed light on the metrics that truly matter.Born in the vibrant city of Miami, Philip's entrepreneurial spirit was ignited at a tender age, selling coconuts from his backyard. From those humble beginnings, he ventured into the world of e-commerce, scaling a business...
2023-09-131h 07
Renegade Women and Soul CareRenegade Women and Soul Care Episode 29 with Peggy GrimesConversations with Renegade Women and how they care for their souls....
SHOW NOTES:
~Our book, A KINGDOM WORD NOW will be available Sept 26th!!!!
~Healing the Wounded Soul by Katie Souza. Peggy found this book very meaningful in her healing journey.
~"I stand for the truth!"
~"I came back to who I used to be"
~Peggy found that as she made her way through her healing journey, people didn't recognize her because her changing on the inside was of visible on the outside.
~Guard your...
2023-09-0752 minRenegade Women and Soul CareRenegade Women and Soul Care Episode 28 with Sherry JavadRenegade Women and how they care for their souls....
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SHOW NOTES:
~Sherry says that "oppression maker her weep"
~She suggests Michael Singer books
~She loves the word "allowing"
~"Healing is important"
~"Sit still and chill"
"Do the work"
"Soul care completes me"
From Arlana:
~Listen to Growth Vault with Chase Mohseni and Rabah Rahil-Podcast
~The Ed Mylett Show-Podcast
~Founders with David Senra-Podcast
~May you be blessed with...
2023-08-1641 minRenegade Women and Soul CareRenegade Women and Soul Care Episode 27 with Ashley ZollicofferConversations with Renegade Women and how they care for their souls...
SHOW NOTES:
From Ashley...
~Don't lose hope.
~I didn't have faith in my faith.
~Find what soul care practice works for you.
~cater to your soul.
~Real a lot and often.
~Journaling.
~Therapy as a soul care tool.
~Movement is good for the soul.
~Speak positively to yourself.
~Create self-care toolbox.
~Do daily affirmations.
From Arlana...
2023-06-2443 minRenegade Women and Soul CareRenegade Women and Soul care Episode 26 with JoJo TabaresConversations with Renegade Women and how they care for their souls...
Show notes:
~Don't discount the hard times, they are your TESTIMONY!
~Miracles happen every day.
~Passion: getting people healthier, earlier.
~70% of the U.S. population is overweight or obese.
~It's amazing how God works.
~He has a plan.
~Awaken, 90 Days With A God Who Speaks by Priscilla Shirer. JoJo loves this devotional.
~You can find JoJo on Facebook @JoJoTabares
~New soul care practices I have...
2023-06-1944 min
Adspend with Ash Melwani and Rabah Rahil2023 Predictions and Insights from 3000+ Shopify Stores | AdspendFounder Dash is here, and it's free to use! Better understand your data and get started for free today.In this special episode of Adspend, join host Rabah Rahil as he delves into the world of data-driven scaling strategies and revenue optimization. Rabah covers a range of intriguing topics, including the recovery of baselines with higher-than-before benchmarks, encouraging news for D2C businesses, the significance of Average Order Value (AOV) in generating profits, insights on Facebook and Instagram's Native Checkout and Shop Feature, essential metrics for scaling success, and future trends shaping the digital landscape. ...
2023-06-1234 min
Keep OptimisingAttribution: AI Media Buying with Triple Whale's Rabah RahilIn this episode, we continue our exploration into marketing attribution and delve into the work of AI Media Buying. We are joined by a self-confessed Meta Ads junkie, Rabah Rahill, who is the CMO at Triple Whale. The eCommerce Operating System manages analytics, attribution, and creative for your Shopify store in one place, and currently sits across 7,000 stores. In this episode we discuss:The foundations of economics 101: those with the best margins will always winThe top 3 things that the best brands are doingWhere are we with Next-Gen AI Media-Buying?Why the next biggest skill is being a...
2023-02-2237 min
Dark Mode with John CoyleThe Price is Right Returns w/ Rabah RahilRabah's back to join us for one of our favorite ModCom games: The Price is Right. Today he'll be going head-to-head against John. Feel free to play along, and see if you can beat these two! Originally aired on YouTube 3/15/2022: Watch it Now! Thanks for listening — Don't forget to rate & review! Learn more about your ad choices. Visit megaphone.fm/adchoices
2023-01-3035 min