Shows
eCommerce EvolutionBuilt to Sell: How Fluencer Fruit Cracked the Amazon Influencer Code and Got Acquired by WaywardWhat happens when you build a company specifically to sell it—and then execute that plan? Liz Saunders went from running registration at Seller Summit to delivering the closing keynote, all while building Fluencer Fruit, the Chrome extension that helps Amazon Influencer creators optimize their content strategy. In this powerful episode, Liz reveals her entire exit playbook, from reading "Exit Preneur" before she even started building to keeping GAAP-compliant books from day one. But this isn't just an acquisition story—it's a masterclass in understanding the Amazon Influencer ecosystem, where creators earn 1-4% commissions and brands are disco...2025-07-1735 mineCommerce EvolutionStaying Purpose-Driven During Economic Uncertainty: How Mission-Based Brands Navigate Tariffs and Market Pressure with Mickey Winter & Carrie WeidenbachIn this episode of the Ecommerce Evolution Podcast, host Brett Curry welcomes Mickey Winter (CEO) and Carrie Weidenbach (COO) of Aysnd, a digital agency specializing in purpose-driven ecommerce brands. As industry veterans with decades of combined experience, they share invaluable insights on maintaining brand mission during economic uncertainty, particularly amid recent tariff challenges. This conversation delivers practical strategies for navigating market pressures while staying true to your brand's core values and purpose.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!...2025-06-0547 mineCommerce EvolutionGenerating 65% of Revenue from Subscriptions: How Nulastin Created Exceptional Customer Retention with Leah GarciaIn this episode of the E-commerce Evolution Podcast, host Brett Curry sits down with with award-winning entrepreneur Leah Garcia (https://www.linkedin.com/in/leah-garcia-592988/), founder of Nulastin (https://nulastin.com/).Leah has a remarkable journey building a beauty brand with shocking retention numbers—80% blended returning revenue and 65% subscription-based customers. From her bootstrapped beginnings (going from zero to $17.5M before hiring her first employee!) to developing bio-designed elastin products that deliver real results, Leah unpacks the strategies that have made her company a standout success even in uncertain economic times.—Spon...2025-05-2248 mineCommerce EvolutionAttribution is Broken: Understanding MTAs, MMMs, and IncrementalityIn this insightful episode of the E-commerce Evolution Podcast, host Brett Curry sits down with Tom Leonard (https://www.linkedin.com/in/thomasbleonard), a fractional marketing leader who specializes in operationalizing Media Mix Modeling and incrementality testing. They dive deep into the often confusing world of marketing measurement. Tom and Brett will debunk myths about attribution and we reveal what truly drives customer acquisition. For ecommerce brands struggling to understand where their marketing dollars are actually working, this conversation offers practical insights on how to move beyond misleading platform metrics.—Sponsored by OMG Com...2025-05-0847 mineCommerce EvolutionBreaking Through Operational Bottlenecks: How to Scale Your Business Beyond the FounderIn this insightful episode of the E-commerce Evolution Podcast, host Brett Curry sits down with Jhana Li (https://www.linkedin.com/in/jhana-li), founder of Spyglass Ops, to tackle one of the biggest challenges holding back growing businesses: operational constraints. While many entrepreneurs excel at product development and marketing, they often hit a ceiling when it comes to building operational systems and processes. Jhana shares her expertise as a transformational operations consultant who has helped hundreds of seven and eight-figure businesses scale by creating systems that allow founders to work on their business rather than in it.—...2025-04-2452 mineCommerce EvolutionEpisode 309 - Navigating the Tariff Storm: Smart Strategies to Protect Your E-commerce Profits in 2025In this timely episode, Brett Curry (https://www.linkedin.com/in/thebrettcurry) sits down with Nick Flint (https://www.linkedin.com/in/dominic-flint-b46063b3/), Director of Email Marketing, to tackle the pressing challenge facing e-commerce brands today: how to maintain profitability amid rising tariffs. As import costs surge, they share actionable strategies for protecting your bottom line without sacrificing growth. Whether you’re considering price increases, optimizing marketing spend, or leveraging email to boost customer loyalty, this episode delivers practical solutions you can implement immediately.—Sponsored by OMG Commerce - go to (http...2025-04-1716 min
Equation of ExcellenceMastering the Marketing Matrix: Alex McEachern on Customer Connection & Strategic GrowthSummary:In this engaging conversation, Rabah and Alex McEachern delve into the world of marketing, discussing Alex's journey from product marketing to his new role at Intelligems. They explore the importance of understanding customer needs, the value of being a generalist in the early stages of one's career, and the significance of emotional connections in marketing. The discussion also touches on organizational building, prioritization, and the nuances of B2B SaaS marketing. In this conversation, Alex McEachern and Rabah discuss the complexities of B2B SaaS marketing, emphasizing the distinction between users and buyers, the importance of...2025-03-1351 min
The Bottom Line: Ecommerce Tactics for Profitable GrowthThe Hidden Money Lever in E-commerce That Most Founders MissStruggling to convert more leads? You’re missing the secret ingredient… In this episode, we’re joined by Rabah Rahil to reveal how you can generate more leads, increase conversions, and scale your revenue with just a couple of tweaks. Rabah is the CMO of FERMÀT, an AI native commerce platform that optimizes shopping experiences, leading to best-in-class shopper engagement and conversion. Rabah’s platform allows businesses to test offers, funnels, and messaging without disrupting their website experience. We talk in-depth about the importance of congruency between ads and landing pages, how to leverage AI, and ide...2025-03-1237 min
Equation of ExcellenceFabric of Success: Arjun Rastogi's Marketing EvolutionSummary:In this episode of Equation of Excellence, Rabah interviews Arjun Rastogi, who shares his unique journey from economics to marketing and media buying. Arjun discusses his experiences at VaynerMedia, the importance of understanding customer acquisition and retention, and how proximity to profit influences business decisions. He emphasizes the role of curiosity and hard work in achieving excellence and explores the future of membership models and the integration of AI in marketing strategies. The conversation highlights the significance of customer service and the evolving landscape of e-commerce.Takeaways:- Arjun's journey reflects the importance of...2025-02-2758 min
Equation of ExcellenceResults Over Motion: Chase Mohseni's Growth PlaybookSummary:In this engaging conversation, Rabah and Chase explore the journey from filmmaking to SaaS marketing, discussing personal productivity, leadership styles, and the importance of clarity in communication. They delve into the dynamics of team management, the impact of AI on business, and the significance of maintaining a strong company culture. The discussion emphasizes the need for self-awareness, effective communication, and the value of empathy in leadership, while also addressing the challenges of navigating meetings and the hiring process.Takeaways:Chase transitioned from filmmaking to e-commerce and then to SaaS marketing.Productivity systems...2025-02-2056 min
Equation of ExcellenceInside GuruNanda: Dr. Anish Nanda on Blending Medicine & BusinessSummaryIn this engaging conversation, Dr. Anish Nanda shares his unique journey from medicine to the world of essential oils and e-commerce with Guru Nanda. He discusses the evolution of the brand, the impact of TikTok on their visibility, and the strategies employed to navigate both retail and e-commerce landscapes. Dr. Nanda emphasizes the importance of preventative care in oral health and the role of quality products in enhancing customer experience. The discussion highlights the challenges of lower average order value (AOV) products and the significance of building a routine for better health outcomes....2025-02-1347 min
Equation of ExcellenceThe Brand Moat: Marketing Insights with Ari RubinSummaryIn this engaging conversation, Rabah and Ari delve into the fascinating world of marketing, exploring Ari's unique journey from humanitarian work to leading innovative marketing campaigns at Air. They discuss the importance of storytelling, creativity, and brand building in marketing, as well as the impact of AI on the industry. Ari shares insights on navigating career transitions, the significance of CEO buy-in for marketing success, and the future of marketing strategies. The conversation culminates in Ari's equation of excellence, emphasizing the importance of passion and collaboration in achieving success.TakeawaysAri's journey from...2025-02-0644 min
Equation of ExcellenceThe Customer-Centric Approach: Mike Manheimer's Strategic InsightsSummaryIn this engaging conversation, Rabah and Mike Manheimer discuss various themes surrounding leadership in B2B SaaS, the importance of customer-centric strategies, and the challenges of time management in executive roles. Mike shares insights from his career journey, including his transition from CMO to CCO at Postscript, and emphasizes the significance of curiosity and time on problem as key components of excellence. They also explore market predictions for 2025, the role of product in business success, and the evolving landscape of e-commerce and SMS marketing.Takeaways- Curiosity is essential for personal and...2025-01-1650 min
Equation of ExcellenceBeyond Optimization: Shaun Brandt's Growth-Driven Design PhilosophySummaryIn this engaging conversation, Rabah and Shaun Brandt explore various themes surrounding branding, design, leadership, and personal growth. Shaun shares his journey from starting a branding agency to founding Audit, emphasizing the importance of a growth mindset and the balance between work and personal life. They discuss the evolving role of AI in design, the significance of maintaining brand integrity, and the value of consistent exploration in achieving excellence. The conversation is rich with insights on leadership, inspiration, and the art of creating memorable experiences.TakeawaysShaun Brandt emphasizes the importance of consistency...2025-01-091h 00
Equation of ExcellenceBrand Builder: Dan Kenger's Approach to Design and Business GrowthIn this conversation, Dan Kenger, Chief Design Officer at Hims and Hers, shares his journey from a designer to a leadership role, emphasizing the importance of design as a competitive advantage in the healthcare industry. He discusses the unique relationship he has with the CEO, the role of design in creating a positive brand experience, and the balance between creativity and business impact. Dan also reflects on his favorite projects, inspirations, and the equation of excellence in design, highlighting the need for collaboration and innovation in a rapidly evolving market.TakeawaysDesign is a centralized function...2024-12-1944 min
Equation of ExcellenceThe Creative Catalyst: Oren John on Elevating Design, Building Brands, and Finding InspirationIn this engaging conversation, Oren John shares his journey from a marketing executive to a creative director and entrepreneur. He discusses his latest projects, including Valuable Studio and Fermat, and explores the evolving landscape of luxury fashion, the importance of inspiration, and the role of social media in shaping consumer perceptions. Oren emphasizes the significance of community and culture in branding and offers insights into the future of fashion and emerging brands.TakeawaysOren John transitioned from a marketing executive to a creative director and entrepreneur.Valuable Studio serves as a platform for Oren's creative ideas...2024-11-1445 min
Equation of ExcellenceBridging Creativity and Technology: Jacob Posel on the Future of AI in DTC MarketingIn this engaging conversation, Jacob Posel shares his journey from software engineering to becoming a key player in the DTC marketing space, emphasizing the transformative role of AI in business. He discusses the importance of data, creativity, and the intersection of technology and marketing, while also addressing the societal implications of AI. Jacob provides insights on how to get started with AI, the future of human creativity, and the equation of excellence, ultimately highlighting the potential of AI to augment human capabilities rather than replace them.TakeawaysAI can create business value when integrated thoughtfully...2024-11-0754 min
Equation of ExcellenceEmbracing Humility and Authenticity in Entrepreneurship: Tomer TagrinIn this engaging conversation, Rabah and Tomer discuss the journey of Yotpo, the importance of humility in leadership, and the challenges faced in the e-commerce landscape. Tomer shares his entrepreneurial journey, emphasizing the significance of a growth mindset and the value of building a strong company culture. They explore innovative marketing strategies, including Yotpo's recent campaigns and the upcoming Commission Board initiative, aimed at democratizing business opportunities. The discussion highlights the balance between personal happiness and professional success, underscoring the importance of gratitude and focusing on what truly matters in life.TakeawaysYotpo's success is...2024-10-3154 min
The Andrew Faris PodcastRabah Rahil Surveys The Evolving Landscape Of EcommerceRabah Rahil is the CMO at FERMAT. Follow him on X at @rabahrahil.
Create funnels the same way you create ads with FERMAT by visiting https://fermatcommerce.com/af
//
FOLLOW UP WITH ANDREW
X: @andrewjfaris
Email: podcast@ajfgrowth.com
Work with Andrew: ajfgrowth.com.
2024-10-3047 min
Equation of ExcellenceInsense Insights: The Journey of Entrepreneurship with Danil SaliukovIn this conversation, Danil Saliukov shares his entrepreneurial journey, detailing the inception of Incense, a creator commerce marketplace. He discusses the challenges faced in building a marketplace, the importance of capital, and the strategies for successful influencer marketing. The conversation also touches on the future of live shopping and the significance of focus in achieving excellence in business.TakeawaysEntrepreneurship often begins with a personal journey and passion. Building a marketplace requires understanding both supply and demand sides. Failures and challenges are crucial learning experiences for entrepreneurs. Capital is essential for scaling a marketplace effectively...2024-10-2456 min
Equation of ExcellenceBalancing Data and Creativity: Insights with Jess BachmanIn this engaging conversation, Jess Bach shares his journey from graphic design to becoming a prominent figure in marketing, emphasizing the importance of blending creativity with data analytics. The discussion covers innovative marketing campaigns, particularly the Grillo's NFTs, and the challenges of scaling marketing efforts. They delve into the implications of AI in marketing, the Gartner hype cycle, and the future of creativity in a world increasingly influenced by technology. As they prepare for the upcoming Black Friday and Cyber Monday, Jess highlights the significance of caring in achieving excellence in marketing.TakeawaysJess Bach...2024-10-1043 min
Equation of ExcellenceFrom Runway to Data: Phoenix Ha's Journey to AdBeaconIn this engaging conversation, Phoenix Ha shares her journey from modeling to becoming the CEO of AdBeacon, a platform designed to provide transparent attribution solutions for media buyers. She discusses the importance of focus, avoiding distractions, and the challenges faced in the SaaS industry. The conversation also delves into the role of AI in marketing, predictions for the upcoming BFCM season, and Phoenix's personal equation of excellence, emphasizing the significance of execution and follow-through.Takeaways- Phoenix Ha transitioned from modeling to media buying, driven by a need for transparency in attribution.- AdBeacon was...2024-10-031h 00
Equation of Excellence[Special Episode] Full Funnel Creative Strategy Performance CreativeSpecial Episode this week. We have a replay of our most attended webinar to date and it was too good not share. We will resume our regularly scheduled programming next week :)Participants: Barry, Alex Cooper, Jonathan Packer, Rishabh Key Discussion PointsQ4 Creative StrategyAlex Cooper's Approach: - Emphasizes creating evergreen ads that resonate year-round while tailoring content for seasonal relevance. - Advocates for content that reflects consumer behavior during the holiday season, such as gifting and family gatherings. Barry's Insights: - Recommends maintaining existing high-performing ads rath...2024-09-201h 12
Equation of ExcellenceCreative Minds Meet Data: The New Marketing Paradigm with Reza KhadjaviSummaryReza Kajabi, co-founder of Motion, discusses his background in commerce enablement and the evolution of the creative strategist role. He explains how Motion aims to facilitate the balance between creativity and data-driven decision-making in order to drive high-performing assets. Reza also shares his admiration for Intercom and their approach to building companies. He highlights the importance of creative in marketing and the need for a process that constantly produces winning creative. Lastly, he discusses trends in the industry and the potential impact of the presidential election. The conversation covers various topics related to the advertising industry...2024-09-1249 min
Equation of ExcellenceNavigating the Affiliate Landscape with Noah Tucker of Social SnowballShow Notes:In this episode of Equation of Excellence, hosts Rabah and Noah Tucker dive deep into the evolving world of affiliate marketing and the entrepreneurial journey of Noah, the founder and CEO of Social Snowball. Key Highlights:Noah's Adventures in Spain: The episode kicks off with a fun anecdote about Noah's recent experience at a Steve Aoki concert, where cake-throwing antics take center stage. Introduction to Social Snowball: Noah explains the mission of Social Snowball, an innovative affiliate platform designed specifically for direct-to-consumer (DTC) brands. Unlike traditional affiliate programs that...2024-09-0545 min
Equation of ExcellenceBuilding Brands and Agencies: Joel Padron's Unique PerspectiveGuest: Joel Padron, COO and Partner at Homestead StudioKey Points:1. Joel's career path: From finance to meme pages to e-commerce2. Transition from brand to agency work3. Importance of operations in scaling agencies4. Financial approach to brand management5. Three stages of scaling: Action, Systems, OptimizationHighlights:- Joel's experience with influencer marketing and building e-commerce brands- Insights on the differences between working for a brand vs. an agency- The critical role of operations in agency growth- Importance of understanding financial metrics...2024-08-2948 min
Equation of ExcellenceFrom Ultra-Orthodox to CX Guru: Eli Weiss's Unconventional JourneyEpisode OverviewIn this episode, host Rabah welcomes Eli Weiss, a prominent figure in customer experience and retention within the startup ecosystem. They explore Eli's unconventional career journey, from his early life in an ultra-orthodox family to his rise in the tech and e-commerce sectors. The conversation delves into the importance of understanding personal challenges, the dynamics of startup culture, and the evolution of customer experience roles.Key Topics DiscussedPersonal Background: Eli shares his upbringing as one of ten children in a non-traditional environment, emphasizing how it shaped his understanding of people and...2024-08-2653 min
Equation of ExcellenceFrom College Hustles to Catalog Conquests: Dan Pantelo's Journey to SaaS StardomJoin us for an insightful and entertaining conversation with Dan Pantelo, a 26-year-old entrepreneur making waves in the tech industry. In this episode, Dan shares his journey from a college SEO contractor to building a successful agency and eventually founding Marpipe, a revolutionary software company transforming catalog ads. Discover the secrets behind his success, the challenges he faced, and how he turned potential failures into incredible growth opportunities. Dan's story is a testament to the power of resilience, innovation, and staying true to one's vision.Key Takeaways:Dan's Early Career: How Dan transitioned from college gigs...2024-07-1746 min
Equation of ExcellenceEP015: Jon Snow & Michael True | Rally MuseumSummaryThe conversation revolves around data measurement and mixed media modeling. The guests, John Snow and Michael True, discuss their background and how they got into the field of AI and machine learning. They talk about their journey in developing a model to predict where artists should tour and how COVID-19 shifted their focus to music streaming. They explain the importance of accurate measurement in the music industry and the challenges of measuring the impact of marketing spend. They introduce Prescient, their solution that helps measure the impact of top-of-funnel marketing channels on bottom-of-funnel results. They differentiate...2024-07-0343 min
Equation of ExcellenceEP014: Eric Seufert | Invest, Analyst & Founder MobileDev MemoGuestEric Seufert is an independent analyst, investor, and proprietor of the Mobile Dev Memo newsletter and podcast. He is a leading expert on mobile marketing, advertising, and the economics of free-to-play games. Seufert previously worked in strategic roles at companies like Rovio, Wooga, and Skype.SummaryThe conversation covers Eric's journey from finance to tech, his experience at Skype, insights into the freemium model, and the evolution of mobile gaming and advertising. It also delves into the state of mobile user acquisition, the impact of IDFA deprecation, and the transformation of Facebook to...2024-06-2659 minEquation of ExcellenceEP013: Simran Sandu | Host of Our Future PodcastSummaryThe conversation explores the use of AI in content creation and the impact on creativity and authenticity. The hosts discuss the challenges and benefits of short-form video content and the importance of storytelling and video progression. They also touch on the value of different social media platforms and the role of AI in advertising. The conversation concludes with a discussion on the future of AI in content creation and the importance of human curation and taste-making. In this conversation, the hosts discuss the future of AI-generated music and the importance of the...2024-06-191h 00
Equation of ExcellenceEP012: Drew Fallon | Founder & CEO | IrisSummaryDrew Fallon, a former finance professional turned DTC entrepreneur, shares his journey from banking to e-commerce. He discusses the success of Mad Rabbit Tattoo, a beauty brand he co-founded, and the challenges he faced in the DTC space. Drew emphasizes the importance of financial rigor in e-commerce and introduces Iris, his new venture aimed at providing real-time financial insights for consumer brands. He highlights how Iris helps brands understand profitability and manage cash flow through data centralization. Drew also provides insights into the stock market, specifically discussing the potential of HIMS as a promising investment due...2024-05-2942 minEquation of Excellence[Special Episode] EP011: Wisdom and WitticismsIn the world of marketing, much like gambling, we take calculated risks. We strategize, we forecast, and we adjust. Today on Decoded, we'll look beyond numbers and wagers through Blaise Pascal, whose thoughts, often poetic and deeply personal, remind us that at the core of all of our strategies lies a human touch. “GOOD IDEAS DON’T MATTER. GOOD PEOPLE DO.”{00:07:11} - “A lot of magic happens when you allow yourself to be bored. I actually think that's when really interesting things come about.” - Rabah{00:11:05} - “When people ask me how much I should post on social med...2024-05-2941 minEquation of Excellence[Special Episode] EP010: Polymaths and PhilosophersGottfried Wilhelm Leibniz was much more than Isaac Newton's rival. He was a polymath who dabbled in everything from music to metaphysics and embodied the spirit of true deep generalism. Modern marketers can connect the dots, even if you didn't know they exist, by studying continual change: from calculus or clicks."ABSORB WHAT'S USEFUL, REJECT WHAT'S USELESS."{00:10:04} - “A lot of people think that there are these tried and true tactics for this and that and the other thing. And there's just so much nuance to our businesses, and then there's so much nuance to th...2024-05-2939 minEquation of Excellence[Special Episode] EP009: Conjectures and CommerceIs the “path of least resistance” a universally true experience? Do all customers experience resistance the same way? In this episode, Rishabh Jain and Rabah Rahil from Fermát explore this idea through the legacy of polymathic thinker Pierre de Fermat, who pioneered the principle of least time in the 1660s.FORGING ‘DESIRE PATHS’{00:20:48} “In the nondeterministic consumer world, you have millions and millions and millions of opportunities to screw up a test with a customer because they don't behave in a controlled way.” - Phillip{00:25:55} “I think, you know, there's a saying where it's like the future's al...2024-05-2950 min
Future Commerce[DECODED] Frictionless FalsehoodsFunnels can change in the same way that ad creative is more personalized and targeted, and it's really hard to reproduce what ad creative looks like for you and for me because we are fundamentally different people. What if the funnel was also something that was truly dynamic and related more to who the person is or what the ad creative was that brought you there? That's what FERMÀT Commerce does. In this last episode of Season 3 of Decoded, Phillip sits with Rishabh Jain and Rabah Rahil from FERMÀT, live at South by Southwest, to dis...2024-05-2934 min
Future Commerce[DECODED] Wisdom and WitticismsIn the world of marketing, much like gambling, we take calculated risks. We strategize, we forecast, and we adjust. Today on Decoded, we'll look beyond numbers and wagers through Blaise Pascal, whose thoughts, often poetic and deeply personal, remind us that at the core of all of our strategies lies a human touch. “Good ideas don’t matter. Good people do.”{00:07:11} - “A lot of magic happens when you allow yourself to be bored. I actually think that's when really interesting things come about.” - Rabah{00:11:05} - “When people ask me how much I should post on social med...2024-05-2142 min
Future Commerce[DECODED] Polymaths and PhilosophersGottfried Wilhelm Leibniz was much more than Isaac Newton's rival. He was a polymath who dabbled in everything from music to metaphysics and embodied the spirit of true deep generalism. Modern marketers can connect the dots, even if you didn't know they exist, by studying continual change: from calculus or clicks."Absorb what's useful, reject what's useless."{00:10:04} - “A lot of people think that there are these tried and true tactics for this and that and the other thing. And there's just so much nuance to our businesses, and then there's so much nuance to the sc...2024-05-1441 min
Future Commerce[DECODED] Conjectures and CommerceIs the “path of least resistance” a universally true experience? Do all customers experience resistance the same way? In this episode, Rishabh Jain and Rabah Rahil from Fermát explore this idea through the legacy of polymathic thinker Pierre de Fermat, who pioneered the principle of least time in the 1660s.Forging ‘desire paths’{00:20:48} “In the nondeterministic consumer world, you have millions and millions and millions of opportunities to screw up a test with a customer because they don't behave in a controlled way.” - Phillip{00:25:55} “I think, you know, there's a saying where it's like the future's al...2024-05-0352 minEquation of Excellence[Special Episode] EP008: Potential and ProdigyEach season on Decoded, we demystify a nebulous concept in commerce. In this season of Decoded, presented by FERMÀT, Phillip sits down with Rabah Rahil, the CMO at FERMÀT, to examine the legacy of these prolific thinkers, inventors, and polymaths, philosophers, and mathematicians whose work inspired Steve Jobs, Jeff Bezos, and Bill Gates. One of these inspirations from the past is the mathemetician Srinivasa Ramanujan. Listen now!The best time to be excellent, and the worst time to be average.{00:08:07} - “The first lesson we could learn {from Srinivasa Ramanujan} is beco...2024-05-0135 minEquation of ExcellenceEP007: Michael True | CEO & Co-Founder | Prescient AISummaryMichael True, President, co-founder, and CEO of Fermat, shares his entrepreneurial journey and the founding of Preshy. He discusses his background in sales and working with blue-chip companies like IBM and Oracle. He explains how he transitioned into the music industry and developed a model to predict tour locations for record labels. When COVID hit and touring stopped, he shifted his focus to streaming and solving the problem of measuring marketing spend and driving streams. He talks about the challenges of building a team and finding the right balance between product velocity and marketing. The conversation...2024-04-2555 min
Ecommerce ConversationsFermàt CMO on Customized Customer JourneysRabah Rahil first appeared on this podcast in September 2022. He was the chief marketing officer of Triple Whale, an analytics platform. He addressed customer acquisition, attribution, and more.He’s now the CMO of Fermàt Commerce, a SaaS provider of customized customer journeys. Founded in 2021, it has raised nearly $30 million in venture capital funding.In this episode, Rahil discusses Fermàt’s software, target customers, and his role with the company. For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6rwrFor all condensed transcripts with audio...2024-04-1939 minEquation of ExcellenceEP006: Rishabh Jain | CEO & Co-Founder | Fermàt (also my boss)SummaryIn this episode of Equation of Excellence, Rishabh Jain, CEO and co-founder of FERMÀT Commerce, discusses his journey in entrepreneurship and the evolution of the company. He shares his belief that business is the best way to propagate ideas in the world and talks about his experiences in building various businesses, including a solar energy company and a lab data sharing platform. Rishabh also discusses the importance of choosing the right co-founder and making bold bets in business. He shares insights on the pivot FERMÀT Commerce made and the significance of focusing on people an...2024-04-1824 min
Future Commerce[DECODED] Potential and ProdigyEach season on Decoded, we demystify a nebulous concept in commerce. In this season of Decoded, presented by FERMÀT, Phillip sits down with Rabah Rahil, the CMO at FERMÀT, to examine the legacy of these prolific thinkers, inventors, and polymaths, philosophers, and mathematicians whose work inspired Steve Jobs, Jeff Bezos, and Bill Gates. One of these inspirations from the past is the mathemetician Srinivasa Ramanujan. Listen now!The best time to be excellent, and the worst time to be average.{00:08:07} - “The first lesson we could learn {from Srinivasa Ramanujan} is becoming your own self...2024-04-1736 minEquation of ExcellenceEP005: Jon Snow | Founder | Snow AgencySummaryIn this conversation, the guest shares his journey from influencer marketing to building and scaling e-commerce brands. He discusses the challenges of running a fulfillment center and the decision to transition from brand incubation to an agency. The potential of TikTok shops and subscription-based brands is explored, along with the impact of TikTok SEO on brand building. The guest also explains bid cap multipliers on Meta platforms and shares thoughts on Klaviyo's professional services announcement. The conversation covers concerns about Clavio's strategy, the importance of enterprise brands in DTC, potential negative effects of scaling service teams...2024-04-1149 mineCommerce EvolutionEpisode 277 - 10 Siblings, 11 Retail Stores, 1 Amazing BrandBrett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jimmy Sansone (https://www.linkedin.com/in/jimmy-sansone-aa80b881/) about the founding story of The Normal Brand.__Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Chapters: (00:00) Introduction and Jimmy’s Background(11:42) Early Days of The Normal Brand(15:51) Working with Family (22:09) Expansion Into Retail Stores(25:03) Benefits of Having Your Own Stores(32:25) Mistakes Made Along The Way(34:46) Culture and...2024-04-1039 mineCommerce EvolutionEpisode 276 - Let's Buy a Business with Jeremy HorowitzBrett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeremy Horowitz (https://www.linkedin.com/in/jeremyhorowitz1/) about the current state of eCommerce.__Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Chapters: (00:00) Intro(01:58) The State of eCommerce(12:39) Constructing a Healthy P&L(22:48) Would We Buy This Business? (38:38) The Importance of Focusing on Core Customers(43:29) LVMH: The Ultimate Luxury Company(48:44) Outro__...2024-04-0346 mineCommerce EvolutionEpisode 275 - Amazon Ads News & Trends with Jeff Cohen of AmazonBrett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeff Cohen from Amazon (https://www.linkedin.com/in/jeffreycohen/) about amazon ads news and trends. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (07:54) Vertical Video for Sponsored Brand Video(15:43) Amazon’s Facebook Integration (19:27) Prime Video Ads and Sponsored TV(31:33) Amazon Marketing Cloud (AMC) (39:22) AI’s Role In Amazon Advertising (42:15) The Importance of Your Feedb...2024-03-2043 mineCommerce EvolutionEpisode 274 - How to Sell 1/2 Billion in Drink Ware in 8 YearsBrett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Brayn Porter (https://www.linkedin.com/in/jbryanporter/) about how to build a brand on Amazon. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction(04:11) Simple Modern’s Founding Story(17:42) Demand Capture and Paid Ads(24:40) Building A Brand On Amazon(40:40) Transitioning To a 1P Seller on Amazon(46:23) Outro__Links: Kyle Fraugh...2024-03-1344 mineCommerce EvolutionEpisode 273 - 6 Candid Lessons from Parenting 8 Kids + Running an AgencyBrett Curry (https://www.linkedin.com/in/thebrettcurry/) talks about the parallels between parenting and running a business. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (03:12) Lesson 1 - Where All Making It Up As We Go(06:58) Lesson 2 - You’re Never Really Ready(09:19) Lesson 3 - Listen and Communicate Clearly In Multiple Ways(12:17) Lesson 4 - Admit When You’re Wrong(14:39) Lesson 5 - You Might Want A Coach2024-03-0622 minEquation of ExcellenceEP004: Saunder Schroeder | Founder | Buffed EnergySummarySaunders Schroeder shares his journey from starting an e-commerce business to becoming a leader in the digital marketing industry. He then discusses the inspiration behind Buffed Energy, a premium energy drink made with organic mushrooms and nootropics. Saunders explains the product mix and pricing strategy, as well as his plans for the future of Buffed Energy. In this conversation, Saunder Schroeder discusses his next product and the challenges of entrepreneurship. He emphasizes the importance of consistency and building a strong brand. Saunder also shares his desire to have a conversation with Steve Jobs and asks about...2024-02-2942 mineCommerce EvolutionEpisode 272 - Ambassador Programs that Fuel GrowthBrett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Kyle Fraughton (https://www.linkedin.com/in/kylefraughton/) about ambassador programs and the power of UGC. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (02:40) Kyle’s Background (03:53) Authentic - The Word of the Year(05:55) Is UGC Dead? (10:51) The Digital Age Version of Word of Mouth(13:32) Strategies To Facilitate Word of Mouth...2024-02-2842 mineCommerce EvolutionEpisode 271 - How to Win in 2024 with Sean Frank of RidgeBrett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Sean Frank (http://twitter.com/SeanEcom/) about what it takes to win as a DTC brand in 2024. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (01:18) The Operators Podcast (06:30) Ridge’s Background(09:38) What To Expect For DTC Brands In 2024(16:08) What Does It Take To Win In 2024(25:13) What Channels Is Sean Most Excited For In 2024(30:15) How To...2024-02-2141 minEquation of ExcellenceEP003: 5 Tips to Become a Better Marketing Leader (solocast)In this solo cast, FERMÀT Commerce shares five tips for becoming a better marketing leader. The tips include hiring the right talent, delegating responsibility, running effective leadership meetings, distributing workload, and being your number one fan. FERMÀT also discusses the agency talent matrix, the RACI framework for responsibility, the L10 meeting structure, the IDS method for problem-solving, and the goals-rocks-to-dos framework for workload management.TakeawaysHire go-getters and game changers who can have a significant impact on the organization.Clearly define responsibility and ownership using the RACI framework.Run effective leadership me...2024-02-0122 mineCommerce EvolutionEpisode 268 - A Better Framework for Using AI + Leveling Up the Customer JourneyI love this episode. Not just because my guest, Rabah Rahil, is a super smart dude with an eye for fashion.I love it because we tackle two of the biggest issues facing brands, agencies, and developers in the DTC space:How to think about and utilize AI for better results (especially if you’ve resisted it a bit).How to evolve the customer shopping experience to wow customers and drive better conversion rates.If you’ve been somewhat bearish on AI or maybe...2024-01-2440 minEquation of ExcellenceEP002: Nate Lagos | VP of Marketing | Original GrainSummaryIn this conversation, Nate Lagos, a marketing expert, discusses his background in paid acquisition and his experience in the marketing industry. He shares insights on conversion rate optimization (CRO), the importance of understanding business metrics, and the exciting trends in the marketing industry. Nate also talks about his approach to Black Friday and Cyber Monday promotions, the gifting strategy for his brand, and the success of YouTube as an acquisition channel. He highlights the importance of high-quality creative and the impact it has on advertising performance. Nate also discusses his focus on online sales and the...2024-01-2438 minEquation of ExcellenceEP001: Caleb Ulffers | Co-Founder | Haven AthleticSponsorShow is sponsored by Fermat Commerce. Helping you transform clicks into conversions using customized shopping experiences.GuestCaleb Ulferrs, Co-Founder & CEO of Haven Atheltic.SummaryThe conversation covers topics such as naming the company, finding co-founders, balancing life and work, creating a personal routine, Black Friday success, partnership with CrossFit, influencer marketing, expanding the TAM, and an unusual skill or hobby. In this conversation, Caleb Ulffers discusses his love for music, his thoughts on being stranded on a desert island, his beliefs about the future, and his favorite CrossFit workout. He...2024-01-1042 min
Growth VaultS2 E1: Setting Goals: you need to be really really CLEARIn Season 2, Episode 1 of the GV podcast, join hosts Rabah Rahil, Chase Mohseni, and Aaron Orendorff for a deep dive into the nuanced world of leadership and goal-setting. This thought-provoking episode unpacks the art of setting clear, measurable goals, and the common traps leaders fall into with vague targets. The hosts debate the role of finance and legal in strategic planning, where Rabah suggests a more distant approach while Chase underscores the importance of cooperation for informed decisions. Through personal anecdotes, product highlights like Arc NAV and Shopify's 3D rendering, and candid discussions on company growth strategies, t...2023-12-0458 min
Always Be Testing#18 The "Pied Piper" of DTC EComm, Rabah Rahil, CMO, FERMÀTGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Rabah RahilHype man & Announcer: John PotitoTimestamps:00:06 Introduction00:48 Office vibes discussed01:35 E-commerce journey begins05:10 Insights on Instagram ads09:09 Scaling ad challenges15:08 Transparency in business20:24 Valuing individuality25:39 Affiliate marketing dynamics30:24 Startup and team culture35:25 Concept of living gaps44:27 Ad creativity explored53:06 Closing remarks and plugs2023-11-2854 min
Fail With FireFail With Fire Podcast | Rabah Rahil - We ARE NOT Enemies!Join us for an inspiring conversation with Rabah Rahil, a dynamic entrepreneur and community builder, in this engaging episode of the "Fail With Fire" podcast. Hosted by Phoenix Ha, CEO of AdBeacon, this discussion delves into the incredible power of vibes, the journey of entrepreneurship, and the vital role of community in today's world.
Rabah shares his superpower of having an incredibly attuned "vibe check" and how it played a pivotal role in his friendship with Phoenix. Discover how they forged a meaningful connection and the impact of aligning with the right people.
Learn about Rabah's diverse background, from...2023-10-241h 02
A Brave New PodcastBuilding a Hypergrowth B2B SaaS Brand, with Rabah RahilWith 18 years of industry expertise in DTC and Marketing, Rabah is a force to be reckoned with in the world of advertising. Spending millions on captivating ad campaigns and having the honor to work alongside the inspiring Oprah, Rabah has crafted a career forged in the School of Hard Knocks of Advertising. As the former CMO at Triple Whale, a cutting-edge attribution solution, innovative strategies brought unprecedented growth during a whirlwind 18-month tenure. Now, as the Chief Evangelist at the TW, Rabah continues to lead, inspire, and push the boundaries of creativity. Rabah's unparalleled experience...2023-09-2741 min
Whale Informed by Triple WhaleFrom a childhood coconut sales to a $3.4M peak in his e-commerce venture | Philip PagesFounder Dash is here, and it's free to use! Better understand your data and get started for free today.We are joined by the dynamic Philip Pages, a first-generation American with roots from the Czech Republic and Cuba, and a seasoned digital marketer with over a decade of experience, joins us to shed light on the metrics that truly matter.Born in the vibrant city of Miami, Philip's entrepreneurial spirit was ignited at a tender age, selling coconuts from his backyard. From those humble beginnings, he ventured into the world of e-commerce, scaling a business...2023-09-131h 07
Renegade Women and Soul CareRenegade Women and Soul Care Episode 29 with Peggy GrimesConversations with Renegade Women and how they care for their souls....
SHOW NOTES:
~Our book, A KINGDOM WORD NOW will be available Sept 26th!!!!
~Healing the Wounded Soul by Katie Souza. Peggy found this book very meaningful in her healing journey.
~"I stand for the truth!"
~"I came back to who I used to be"
~Peggy found that as she made her way through her healing journey, people didn't recognize her because her changing on the inside was of visible on the outside.
~Guard your...2023-09-0752 minRenegade Women and Soul CareRenegade Women and Soul Care Episode 28 with Sherry JavadRenegade Women and how they care for their souls....
g
SHOW NOTES:
~Sherry says that "oppression maker her weep"
~She suggests Michael Singer books
~She loves the word "allowing"
~"Healing is important"
~"Sit still and chill"
"Do the work"
"Soul care completes me"
From Arlana:
~Listen to Growth Vault with Chase Mohseni and Rabah Rahil-Podcast
~The Ed Mylett Show-Podcast
~Founders with David Senra-Podcast
~May you be blessed with...2023-08-1641 minRenegade Women and Soul CareRenegade Women and Soul Care Episode 27 with Ashley ZollicofferConversations with Renegade Women and how they care for their souls...
SHOW NOTES:
From Ashley...
~Don't lose hope.
~I didn't have faith in my faith.
~Find what soul care practice works for you.
~cater to your soul.
~Real a lot and often.
~Journaling.
~Therapy as a soul care tool.
~Movement is good for the soul.
~Speak positively to yourself.
~Create self-care toolbox.
~Do daily affirmations.
From Arlana...
2023-06-2443 minRenegade Women and Soul CareRenegade Women and Soul care Episode 26 with JoJo TabaresConversations with Renegade Women and how they care for their souls...
Show notes:
~Don't discount the hard times, they are your TESTIMONY!
~Miracles happen every day.
~Passion: getting people healthier, earlier.
~70% of the U.S. population is overweight or obese.
~It's amazing how God works.
~He has a plan.
~Awaken, 90 Days With A God Who Speaks by Priscilla Shirer. JoJo loves this devotional.
~You can find JoJo on Facebook @JoJoTabares
~New soul care practices I have...2023-06-1944 min
Adspend with Ash Melwani and Rabah Rahil2023 Predictions and Insights from 3000+ Shopify Stores | AdspendFounder Dash is here, and it's free to use! Better understand your data and get started for free today.In this special episode of Adspend, join host Rabah Rahil as he delves into the world of data-driven scaling strategies and revenue optimization. Rabah covers a range of intriguing topics, including the recovery of baselines with higher-than-before benchmarks, encouraging news for D2C businesses, the significance of Average Order Value (AOV) in generating profits, insights on Facebook and Instagram's Native Checkout and Shop Feature, essential metrics for scaling success, and future trends shaping the digital landscape. ...2023-06-1234 min
Keep OptimisingAttribution: AI Media Buying with Triple Whale's Rabah RahilIn this episode, we continue our exploration into marketing attribution and delve into the work of AI Media Buying. We are joined by a self-confessed Meta Ads junkie, Rabah Rahill, who is the CMO at Triple Whale. The eCommerce Operating System manages analytics, attribution, and creative for your Shopify store in one place, and currently sits across 7,000 stores. In this episode we discuss:The foundations of economics 101: those with the best margins will always winThe top 3 things that the best brands are doingWhere are we with Next-Gen AI Media-Buying?Why the next biggest skill is being a...2023-02-2240 min
Dark Mode with John CoyleThe Price is Right Returns w/ Rabah RahilRabah's back to join us for one of our favorite ModCom games: The Price is Right. Today he'll be going head-to-head against John. Feel free to play along, and see if you can beat these two! Originally aired on YouTube 3/15/2022: Watch it Now! Thanks for listening — Don't forget to rate & review! Learn more about your ad choices. Visit megaphone.fm/adchoices2023-01-3035 min
Cross BizThe Price is Right Returns w/ Rabah RahilRabah's back to join us for one of our favorite ModCom games: The Price is Right. Today he'll be going head-to-head against John. Feel free to play along, and see if you can beat these two! Originally aired on YouTube 3/15/2022: Watch it Now! Thanks for listening — Don't forget to rate & review!2023-01-3033 min
eCommerce EvolutionEpisode 222 - Stop Obsessing Over Your ROAS with Rabah Rahil of Triple WhaleRabah Rahil has done it all when it comes to marketing. Rabah is the CMO for one of the hottest and fastest growing SaaS companies in the DTC world - Triple Whale. Prior to that, he worked on the digital marketing team at Whole Foods, was a part of an agency that managed traffic for Oprah, and owned and operated his own agency. Triple Whale is a leader (and one of my favorites) in the world of 3rd-Party Attribution tools. Triple Whale helps you make sense of what channels, campaigns, and ads are moving the n...2023-01-2644 min
Dark Mode with John CoyleIs Bootstrapped or Venture-Backed Better? w/ Rabah RahilJoined by special guest Rabah Rahil, the guys discuss a variety of topics ranging from "LA Math" to an incredibly helpful app for ecommerce brands. And, of course, the guys will cover the differences between bootstrapped and venture backed businesses. This being the first episode of two featuring Rabah, you won't want to miss this one before we move on to the return of a very popular ModCom game next time around. Enjoy the episode and we'll see you again next time! Originally posted on YouTube 3/7/2022: Watch it Now! You can check out Rabah's podcast "You're Not Your ROAS"...2023-01-251h 20
Cross BizIs Bootstrapped or Venture-Backed Better? w/ Rabah RahilJoined by special guest Rabah Rahil, the guys discuss a variety of topics ranging from "LA Math" to an incredibly helpful app for ecommerce brands. And, of course, the guys will cover the differences between bootstrapped and venture backed businesses. This being the first episode of two featuring Rabah, you won't want to miss this one before we move on to the return of a very popular ModCom game next time around. Enjoy the episode and we'll see you again next time! Originally posted on YouTube 3/7/2022: Watch it Now! You can check...2023-01-251h 16
Ecommerce ConversationsiOS ‘Debacle’ Spurs Triple WhaleApple's iOS change in May 2021 continues to impact advertising. To Triple Whale, an Austin, Texas-based analytics provider, the change is a debacle for merchants and an opportunity for the company.Rabah Rahil is Triple Whale's chief marketing officer. He recently joined host Eric Bandholz to discuss the impact of iOS 14.5 and the need for accurate attribution, ad testing, and more.For an edited transcript, please see https://pec-ly.com/?6kVr.2022-09-1632 min
eCom Insider Talk by agencyJR#15 – Rabah Rahil – Skills You Need To Become An Executive With The CMO Of TripleWhaleToday we’re joined by Rabah Rahil and we talked about:1, How To Go From An Individual Contributor To An Executive 2. Day in a life of the TripleWhale CMO 3. Why he left his agency for TripleWhaleLet’s get right into the episode2022-08-2533 min
Reel It InHow To Select The Right Marketing Channel In D2C with Rabah RahilRabah Rahil, Chief Marketing Officer at Triple Whale, stops by to discuss marketing in D2C post-death-of-cookie era. He's a Facebook/Instagram Ads Junky with an incredible background and experience in ad tech and marketing.
Triple Whale aims to be the Operating System for eCommerce, centralizing all the metrics from all the tools you use, and providing you with a clear vision of how to grow your business.
Twitter: https://twitter.com/rabahrahil
Triple Whale: https://www.triplewhale.com/
------------------------
The Reel it...2022-08-2436 min
eCommerce Uncovered003: Rabah Rahil, Triple WhaleOn the eCommerce Uncovered podcast, Matt talks with eCommerce experts to help provide insight to those looking to have success in the industry!In today's episode, Matt talks with Rabah Rahil, the Chief Marketing Officer at Triple Whale. Rabah has a wealth of knowledge in the industry, and any founders or eCommerce players need to hear what he has to say if they want to be successful!Matt and Rabah deep dive into eCommerce metrics and how to make them work for you, Triple Whale and why it works, working as a single founder with...2022-05-1647 min
Secrets To Scaling Your Ecommerce BrandEp 331: Analyzing Ad Spend Analytics Like a Pro with Rabah Rahil of Triple WhaleSend us a textTriple Whale has a powerful analytics platform that accurately pinpoints your ad spend across networks. It is simple, smart, efficient, and effective.In this episode, Jordan interviews Rabah Rahil, CMO of Triple Whale. He talks about how they started Triple Whale and its important features that will help you make the right decisions with your business.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEEverybody has access to the same weapons, it's the implementation and the representation that are...2022-04-2934 min
Adspend with Ash Melwani and Rabah RahilEP 01 - The Biggest Secret in Media Buying, How Ash Launched Obvi, and MoreWelcome to Adspend, a podcast brought to you by Triple Whale! Join our fantastic hosts Rabah Rahil, Ash Melwani, and Cody Plofker as they dive into all things media buying and ecommerce marketing.
Subscribe to Whale Mail for exclusive industry insights and in-depth marketing breakdowns: https://www.getrevue.co/profile/triplewhale
Follow Ash on Twitter - https://twitter.com/ashvinmelwani
Follow Rabah on Twitter - https://twitter.com/rabahrahil
Sign up for Triple Whale - https://triplewhale.com2022-02-141h 19
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASDTC Coffee Shop Episode 8: Facebook Ads "Build to Scale"Facebook Account Structure, 2022 Facebook Ads Predictions & MORE!
Featuring Cody Plofker & Rabah Rahil
Cody Plofker: Director of E-Commerce @jonesroadbeauty . On a mission to grow a DTC empire, share what I’m learning, and be a force of positivity.
Rabah Rahil: Live in Austin. Ride a @BoostedBoards. CMO at @TryTripleWhale. Marketing, Tech, Outdoors, Photography, Webdev and Stoicism.
2022-01-261h 00
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASProduct vs Brand with Cody and RabahFacebook Account Structure, 2022 Facebook Ads Predictions & MORE!
Featuring Cody Plofker & Rabah Rahil
Cody Plofker: Director of E-Commerce @jonesroadbeauty . On a mission to grow a DTC empire, share what I’m learning, and be a force of positivity.
Rabah Rahil: Live in Austin. Ride a @BoostedBoards. CMO at @TryTripleWhale. Marketing, Tech, Outdoors, Photography, Webdev and Stoicism.
2022-01-2426 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASGet to know Cody and RabahFacebook Account Structure, 2022 Facebook Ads Predictions & MORE!
Featuring Cody Plofker & Rabah Rahil
Cody Plofker: Director of E-Commerce @jonesroadbeauty . On a mission to grow a DTC empire, share what I’m learning, and be a force of positivity.
Rabah Rahil: Live in Austin. Ride a @BoostedBoards. CMO at @TryTripleWhale. Marketing, Tech, Outdoors, Photography, Webdev and Stoicism.
2022-01-2305 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASBuilding Your Facebook Ad Account to Scale Your Business with Cody and RabahFacebook Account Structure, 2022 Facebook Ads Predictions & MORE!
Featuring Cody Plofker & Rabah Rahil Cody Plofker: Director of E-Commerce @jonesroadbeauty . On a mission to grow a DTC empire, share what I’m learning, and be a force of positivity.
Rabah Rahil: Live in Austin. Ride a @BoostedBoards. CMO at @TryTripleWhale. Marketing, Tech, Outdoors, Photography, Webdev and Stoicism.
2022-01-2206 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAAS2022 Facebook Ads Predictions with Cody and RabahFacebook Account Structure, 2022 Facebook Ads Predictions & MORE!
Featuring Cody Plofker & Rabah Rahil Cody Plofker: Director of E-Commerce @jonesroadbeauty . On a mission to grow a DTC empire, share what I’m learning, and be a force of positivity.
Rabah Rahil: Live in Austin. Ride a @BoostedBoards. CMO at @TryTripleWhale. Marketing, Tech, Outdoors, Photography, Webdev and Stoicism.
2022-01-2117 min
The Dimond Download by Chase Dimond & Cardinal MasonA Candid Conversation on Hiring Employees and Growing a Software CompanySend us a textIn this episode, I'm joined by Rabah Rahil, the CMO of Triple Whale.We had a candid conversation on hiring employees and growing a software company.We talked at length about hiring challenges as well as hiring tips.We also talk about some of Triple Whale's growth levers and the makeup of organic, referral, and paid traffic.You can learn more about Triple Whale below:Website - https://trytriplewhale.com/Twitter - https://twitter.com/TryTripleWhaleYou can connect...2021-12-2335 min
DTC PodcastBonus: ROAS is a Vanity Metric with Triple Whale CMO Rabah RahilSubscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re going deep on marketing data with Triple Whale CMO Rabah Rahil
For more information on Triple Whale, go to https://trytriplewhale.com
Triple Whale aims to be the Operating System for Ecommerce, centralizing all the metrics from all the tools you use, and providing you with a clear vision of how to grow your business.
Rabah is a...2021-12-2228 min