Shows
Podcasting 101 with RachaelHow to Optimise your Show Notes for your Website with Sarah McDowellShow notes play a crucial role in enhancing your podcast's SEO and discoverability, and in today's episode, Sarah and I look into their importance and how to optimise them effectively. We talk about the differences between show notes on your website and the descriptions you post in podcast directories and the need for a tailored approach for each platform.Sarah shares valuable tools for keyword research, such as Google Trends and Answer the Public, which can help you create content that resonates with your audience and rank well on search engines. We also...2024-11-2033 min
Podcasting 101 with RachaelPreparing Your Voice for Podcasting Success with Hannah Sanderson➡️ Looking to enhance your podcasting experience? ➡️ Warm your voice up and feel more confident? This episode is packed with invaluable tips on preparing for solo episodes and easing the nerves of guests. I'm joined by voice coach Hannah, who shares practical advice, emphasising the importance of hydration, vocal warm-ups, and understanding how to maintain your natural voice during recordings. We chat about how to create a supportive environment for guests, including sending warm-up exercises and providing clear information about the podcast format. Whether you're just starting your podcast journey or looki...2024-11-0628 min
Podcasting 101 with RachaelSmart Automation Techniques for Podcast Guest Outreach with Khadirah Muhammad➡️ How to streamline your podcast outreach with automation. In this week's episode, we look at effective tactics for automating the guest outreach process, allowing podcasters to save time and reduce overwhelm. Khadirah, a marketing automation and systems engineer, shares her insights on using marketing CRMs and podcast directories to streamline the guest booking process. Khadirah emphasises the importance of personalisation in outreach emails, ensuring that potential guests feel valued and recognised. She shares her method of finding relevant podcasts using specific keywords and listening to a few episodes to ensure a good fit.2024-10-2326 min
Podcasting 101 with RachaelEthical Marketing: A Guide for Podcasters with Chrysa Sto➡️ Are you looking to grow your business and connect with your audience in a meaningful way? In this episode, we explore the world of ethical marketing and how it can transform your podcast and business practices. I'm joined by Chrysa Sto, a seasoned podcast consultant and manager for ethical and eco-conscious service businesses. Chrysa shares her insights on implementing ethical marketing principles in podcasting and beyond. What is Ethical Marketing? Discover the core principles of ethical marketing: Transparency in your campaigns and communications Putting your audience's needs first Avoiding pushy or manipulat...2024-10-0932 min
Podcasting 101 with RachaelBringing Mindfulness to Podcasting with Beverley Densham➡️ Discover the transformative power of podcasting for your business ➡️ Learn from Beverley Densham, Mindfulness Pilates teacher and podcast host ➡️ Explore the benefits of integrating mindfulness into your daily routine In this episode, I chat with Beverley Densham, an inspiring Mindfulness Pilates teacher, author, and host of the Mindfulness Pilates podcast. Beverley shares her journey of starting her podcast in December 2020, the challenges she faced, and the incredible benefits it has brought to her business and clients. Bev shares how her podcast allows her to provide valuable content to both potential and current clients...2024-09-2532 min
Table Rush Talk Show!722 - Podcasting to Elevate Your Business: A Deep Dive with Rachael BotfieldIn this episode, Mischa Zvegintzov and Rachael Botfield discuss the transformative benefits of podcasting for businesses. Rachel shares her journey from virtual assistant to podcast manager, and the strategies she uses to help her clients create captivating content and build their dream audience. You'll learn about the importance of finding the right podcast collaborator, leveraging LinkedIn for networking and engagement, and repurposing your podcast content across multiple platforms. Whether you're a seasoned podcaster or just starting out, this episode is packed with actionable insights that will inspire you to take your podcast to new heights. Show Notes:2024-09-181h 20
Podcasting 101 with RachaelFaces Sell Brands with Aga MortlockWelcome to Season 4! ➡️ Show your face and make a difference ➡️ Build trust with authentic images ➡️ Connect with your audience through branding and photography In this episode, we dive into the importance of showing your face in your brand and how it can make a significant impact. My guest, Aga Mortlock, a passionate brand photographer, shares her journey and expertise in creating authentic, standout images that are crucial for your brand experience. Aga discusses the evolution of her career from fashion and commercial photography to finding her true calling in brand photography...2024-09-1134 min
Podcasting 101 with RachaelSeason 4 Trailer: New Episode 11th September 2024Hello everyone! Season 4 of this podcast is coming in September! I'd love to share with you what's coming up...I'll be talking with podcast hosts and experts to bring you the insights and advice you need to help launch and manage your podcast for your business. We're going to cover why it's important to show your face for your podcast and your business with brand photographer Aga Mortlock, insights with Bev Densham on how her mindfulness pilates podcast helps her business and her clients and what automation tactics you can use in your...2024-08-2100 min
Podcasting 101 with RachaelSeason Summer Break...back with New Episodes in September 2024That's a wrap on Season 3! I'm taking a break over the summer to take a break from recording and plan for season 4! See you in September for new episodes! Check out Sharon Louca's podcast Check out Showing Up Solo with Hannah McCormickIf you have any questions or would like some help with your podcast, book a podcast enquiry call. Can I ask a favour? If you enjoyed the episode, I'd love it if you could leave me a review.You can leave...2024-07-0306 min
Podcasting 101 with RachaelHow to make an Impact with your Podcast on Instagram with Jenny French➡️ Show your face as a business owner ➡️ Use a mixture of different styles of stories, grid posts and reels ➡️ Test your content to see what works best In the last episode of Season 3, Jenny French, Instagram Trainer and Social Media Strategist shares her advice and actionable tips to make an impact with your podcast on Instagram. Learn how to make a Story Sandwich using the powerhouse combo of grid and story posts and how to optimise your profile for maximum impact. About Jenny Jenny is a qualified Instagram trainer and...2024-06-2647 min
Podcasting 101 with RachaelOvercoming Podcast Challenges, Future planning and Super Fans with Hannah McCormick➡️ Have a clear goal➡️ Get support and ➡️ Use your podcast as part of your wide content strategy. Hannah McCormick is a marketing coach and consultant and the host of The Showing Up Solo podcast. The podcast's aim is to help solopreneurs navigate their online marketing for their business. Hannah has been podcasting for over 2 years now and has over 66 episodes published. I wanted her to share her experience with podcasting for her business so that you can get a real insight into what it’s like. We talk about Hannah...2024-06-1236 min
Podcasting 101 with RachaelA Stage by Stage Guide to Launching your PodcastWhat's involved in starting a podcast? How much is it likely to cost? How do you get it on the various lists for listening to? What are the ingredients of a good podcast?Welcome to Part 2 of Your Podcast Questions Answered! Question 1: What's involved in starting a podcast? Using my Podcast Playbook, I talk you through each stage that's involved. Download the Podcast Playbook here for FreeWant to read the Blog series I'm writing in this? Find it here. Question 2: How much is it likely to cost?2024-05-2932 min
Podcasting 101 with RachaelCraft a PR Strategy for Your Podcast as a Solopreneur with Simone Sauter6-Step Publicity Rockstar method to increase your audience and visibility. PR is not just for big brands! Simone Sauter, PR expert for Solopreneurs joins me this week on the podcast. Key points include understanding the ideal client, pitching to the right platforms, creating compelling content, and leveraging media coverage for growth. Top advice here is to make your pitch personal and offer value that will resonate with the podcast host or publication’s audience. "You don't build relationships by just copy-pasting something. It's like with a friendship, you also don...2024-05-1534 min
Podcasting 101 with RachaelBeing an Origineur with Loretta MilanYou are an Origineur! There is only one of you and so let that shine through in your podcast and your business. Meet Loretta Milan, host of the Origineurs Podcast. Loretta started her podcast to support her business and help spread the word on her mission for everyone to believe that they are an Original and what you have to say matters. “An Origineur is somebody who then uses their originality to do something no matter how big or small. If you use that to change someone else's life, to inspire somebody else, to set u...2024-05-0136 min
Podcasting 101 with RachaelLaunching a Podcast for Women Entrepreneurs with Sharon LoucaWhat are the benefits of having support when you launch your podcast? Sharon Louca, host of the Connect, Unite, Empower podcast shares her experience working with me to launch her podcast in 2024. Sharon talks about how winning the prize draw to get her podcast launched gave her the push and accountability she needed. We delve into Sharon’s ‘why’, ways to maintain momentum, overcoming reservations about recording and her plans for Season 2 of the podcast. If you’re looking to launch your podcast and need some support and accountability, book a free 30 minute c...2024-04-1729 min
Podcasting 101 with RachaelPodcast Essentials: Your Guide to Planning, Launching, and Growing Your ShowWhat questions do you want to answer to get your podcast plans moving... What can I outsource? How much time does it take? What software can I use? In this week's episode, I'm answering these questions. Thank you to everyone who sent in their questions. If you're looking for the answer to the specific questions below, there is a handy time stamp next to the question. If you have questions that I haven't answered, then please fill out this form to get featured in Part 2 later this season. Questions: 2024-04-0325 min
Podcasting 101 with RachaelHow to make an Impact on LinkedIn with Elaine Walsh-McGrathIn this week’s episode, I’m joined by Elaine Walsh-McGrath, LinkedIn Expert. We had a brilliant chat about how to use LinkedIn to make an impact with your podcast AND your business. Elaine shares her wealth of knowledge as a marketer and LinkedIn Expert. The tips she shares are: Make your Headline and About section stand out Have a Well-balanced Content strategy Commenting insightfully for wider reach Daily life – showing you’re a human! It’s all about Consistency About Elaine I help my clients land more clients. I sho...2024-03-2046 min
Podcasting 101 with RachaelInside the Podcaster's Studio: Private Podcast with Nicole Cheri OdenWelcome to Season 3 of the podcast! My first guest is Nicole Cheri Oden, host of the Uncomplicating Trademarks podcast. Nicole wanted to help digital content creators and online service providers understand complex legal processes. What I find so interesting is that her podcast is private. You need to sign up to get access to the episodes. So that when you enter her world, you really want to be there. We chat about how Nicole launched her podcast, shares her challenges and her inquisitive, experimental attitude towards podcasting! ...2024-03-0629 min
Podcasting 101 with RachaelA Year in Podcasting - 2023 Welcome to the final episode of Season 2! This is a round-up of my year in podcasting and business. I had some awesome guests talk to me, topics that we chatted about were interview techniques, ways to make your podcast more discoverable, mindset and tips to get started to name a few! I touch on reviews and how I think it's not easy or clear how to leave them in the podcast apps, but Spotify has upped their game this year! I will be back for Season 3 in March! I...2024-01-1630 min
Podcasting 101 with RachaelPodcast Interview Tips and the Importance of Community with Kendall BreitmanWelcome to this week's episode! The last guest interview of Season 2. This week, Kendal Breitman, the Community Manager at Riverside.fm joins me to talk podcasts! Kendall shares her unique journey from journalism to community management and how the skills and experiences she brought from journalism enhance her role as a community manager.Kendall provides valuable insights into effective interview techniques, drawing from her experiences as a community manager.Discussion on how interview skills are crucial for creating engaging podcast content and some tips that you can use in your interviews.2023-12-1236 min
Podcasting 101 with RachaelBeyond Earbuds: Rachael and Helen Share Insights on Audience Input, Podcast Evolution, and Business ImpactIn this week's episode, I'm chatting with Helen Calvert, host of The No Bullsh*t guide to happiness. Helen has been a guest before back in May 2022 and it's no secret that I LOVE Helen's podcast so it's lovely to be chatting with her again, seeing how she is doing with her podcast and her business. Helen has published a book since we last spoke (in October 2022 and yes I have a copy!) The book is very much based on the first series of the podcast which as Helen explains contains, "crucial elements of being...2023-11-2839 min
Podcasting 101 with RachaelEmotions, Productivity, and Podcasting: Insights from Ashleigh FraterIn this week's episode, I'm chatting with Ashleigh Frater, Anxiety Coach for Founders and Freelancers. Ashleigh shares her experience as a podcast host and her advice on 'feeling productive.'We had such a great conversation about Asheligh's podcasting, and she made some brilliant observations about how she needs to build in more time to record as she knows there's an emotional toll due to the nature of the subject. Promotion is one area Ashleigh said that she struggled with, and this is something I hear a lot of podcasters say. ...2023-11-1447 min
Podcasting 101 with RachaelThe SEO Mindset Hosts on Podcasting: Being Authentic, Knowing Your Audience and Top AdviceWelcome to another episode of Podcasting 101 with Rachael This week, Sarah McDowell and Tazmin Suleman hosts of the SEO Mindset podcast join me to chat about their journey as podcasters. Sarah and Tazmin offer up their top tips and advice that they learned along the way! We talk about editing, community, being your authentic self as a podcaster, fitting it all into your schedule, some of their challenges and sponsorship. Key takeaways are: Don't over-edit your episodesBe yourself!Be kind to yourself (we are often our own biggest critic)Be...2023-10-3144 min
Showing up SoloEpisode 50 | Q&A: Answering Your Burning Questions About Online Marketing for SolopreneursIn this special 50th episode, Hannah answers your burning questions about online marketing!
The question that Hannah answers are:
How do you create consistency over time?
How do I not bore people with repetition?
How to prioritize strategies/steps when you have limited time and resources?
Social media can be a bottomless hole, so what is realistically the minimum effort/engagement needed to see a meaningful return?
How do you know what your audience wants from you?
How to know the real needs of customers?2023-10-2547 min
Podcasting 101 with RachaelBeating Podcast Procrastination: Ida Radovanovic's Productivity TipsHi there! I'm chatting with Ida Radovanovic from Playground in this week's episode. Ida called her business a Playground to keep reminding herself how she wanted to see work.After 12+ years of career at a corporation, Ida is now proudly a solopreneur. She blends gamification, accountability buddies and research-based productivity tips to help people work on what is meaningful to them and spark closeness. It's an unusual, but powerful mix vs. procrastination. If you are tired of procrastination games ;) and want a more creative way to get stuff done, feel free to connect...2023-10-1632 min
Podcasting 101 with RachaelOptimizing Your Podcast for Discoverability: Sarah's Top 3 SEO TipsIn this week's episode, I'm chatting with my friend Sarah McDowell, SEO Manager at Captivate and podcaster! Sarah has worked in Digital Marketing and SEO for over 10 years now, both in-house for a brand/company and agency side. Sarah's current podcast is The SEO Mindset Podcast which she co-hosts with Tazmin Suleman. Sarah has hosted 4 podcasts in total over the years! She is also co-founder (alongside me!) of the West Midlands Podcast Club. A free podcast community for podcasters passionate about podcasting! You can sign up here! Sarah tells...2023-10-0245 min
Podcasting 101 with RachaelUnlocking Business Success: Emma Fishlock's Insights on Authentic Podcasting and Niche StrategiesIn this week's episode, I'm joined by Emma Fishlock, founder of RWC (Real World Consultancy.)Emma founded Real World Consultancy(RWC) in 2018 to help small businesses overcome barriers to growth.RWC is now a multi-award-winning business coaching company based in the west midlands helping small and micro businesses to thrive and punch above their weight. RWC has created a coaching and support method that has now helped more than 500 business owners, the company is also launching a new arm of the business in 2024 as a training academy for business coaches."We are known f...2023-09-1827 min
Podcasting 101 with RachaelStorytelling for your podcast with Hilary SalzmanWelcome back to Season 2 of the podcast!This week Hilary Salzman joins me to chat all things storytelling.We chat about how storytelling isn't a new concept, we've been doing it all our lives! But it is easy to get caught up in the latest shiny marketing thing and get overwhelmed as business owners.Hilary is the host of The Everyday Storyteller podcast, and she shares her experience on why she decided to start a podcast, how she went about it and how it works for her business.Hilary shares her...2023-09-0445 min
Showing up SoloEpisode 42 | How AI Can Be Used To Simplify Your Online Marketing with Rachael Botfield and Rebecca HarpainIn this episode, Hannah is joined by Squarespace Expert, Becca Harpain and Podcast Manager, Rachael Botfield to discuss how AI can be used to simplify your online marketing.
Our panel share their own experiences playing with some of the most popular AI tools available, including ChatGPT. From first impressions, to learning how to use these tools to speed up their content planning and creation, these experts have multiple golden nuggets of advice for their fellow solopreneurs.
This is an excellent episode to listen to if you’ve been curious abo...2023-07-0531 minShowing up SoloEpisode 41 | Solopreneur Stories: Podcast Manager Rachael Botfield Shares Her Marketing JourneyIn this episode, Rachael Botfield, Podcast Manager & Host of Podcasting 101 with Rachael joins Hannah to discuss the challenges she faced marketing her solo business.
Rachael shares how she got started in the online business world and how she found podcasting.
Rachael also shares her experiences participating in Hannah’s Set Up For Success coaching program and how it helped her:
overcome mindset blocks around who to target,
get clear with her messaging
and, with Hannah’s support, successfully revamp her lead magnet, email sequenc...2023-06-0132 min
Podcasting 101 with RachaelRepurposing Your Way to Success - How to Extend the Lifespan of Your Content with Hannah McCormickIn this week's episode, I welcome back Hannah McCormick from Showing Up Solo. We talk about how to repurpose your podcast so that you can get the most possible out of the content you've created. Hannah shares her Full Circle Content method with us, which is all about breaking down your content into manageable bite-sized chunks to be used across all social media and email marketing platforms. Some of the social media scheduling platforms we mention in the episode are: Meet Edgar BufferLater And the gamechanger that is being able to schedule...2023-05-2433 min
Podcasting 101 with RachaelWarm up your Voice with Nic RedmanI chat with Nic Redman about your voice in this week's episode! Nic is a voice coach and helps podcasters get their voices ready to record. Nic shares that it's about prepping your voice so you don't have to think about it whilst you're recording. The exercises that she recommends (and are featured in her book "On the Mic") can help overcome the barriers and hang-ups we all have about our voices. Nic is a big advocate of warming up your voice and is great for regulating your breath, releasing tension...2023-04-2631 min
Podcasting 101 with RachaelPodcasting Lessons Learnt with Sarah GiffrowThis week on the show is Sarah Giffrow, sharing with us the lessons she learnt when she started a podcast in 2020.Here are the things she learnt:Be realistic with your time and consider what's happening in your life now.Perfectionism holds you back.Don't get caught up with the sound of your own voice!PRO TIP: Try listening back to yourself every day to get used to the sound of your voice. Remember to be kind - NO JUDGEMENT!There's a learning curve with new tech...2023-04-1231 min
Podcasting 101 with RachaelPodcast Insights with NikkiWelcome to episode 41! This week I chat with Nikki, the host of the Stories that Connect Us podcast. Nikki started her podcast in March 2022 (like me!) and she shares with us her journey to creating her podcast. We chat about why Nikki wanted to start a podcast, her love of audio, how she leapt into starting her podcast, managing success, how she handled the tech side, and podcast promotion. Nikki's top piece of advice for those of you looking to start is to take messy action. I LOVE this! 2023-03-2935 min
Podcasting 101 with RachaelPodcast Insights with Holly WoodIn this week's episode, I chat with Holly Wood, The Flourish Entrepreneur and host of the Can we have it All? podcast. We chatted about how she started her business and got on the road to podcasting! We also chatted about: How it's important to be fluid with your podcast and let things grow with youNot needing fancy equipment to get started! How podcasting is a helpful platform for her business, especially being able to create deep connections with her audience. Importance of resharing and repurposing...2023-03-1544 min
Podcasting 101 with RachaelPodcasting for 1 year! Anniversary Episode!It's been a whole 12 months since I started this podcast! In this episode, I'll be looking back on my experience this past year and sharing any advice and tips around producing and managing your podcast.2023-03-0112 min
Podcasting 101 with RachaelPinterest for your Podcast with Lucy HowellIn this week's episode, Lucy Howell comes on to talk to me about Pinterest and how it can work for your podcast. Lucy busts the misconception that Pinterest is a social platform - SPOILER it's not! How Pinterest works in comparison to other social media platforms, tips on how you can create pins from your podcast and her top piece of advice! I found it very interesting to find out the shelf life of pins compared to Instagram/Facebook posts and Lucy's extremely important tip of not using the same link in each...2023-02-1531 min
Podcasting 101 with RachaelPitching for Podcasts with guest Devin LeeHello 2023! I'm starting this year off with a brilliant chat with Devin Lee (Certified Online Business Manager and Certified Dubsado Specialist)I wanted Devin to come on and talk to you guys because she has been featured on quite a lot of different podcasts talking about her zone of genius and it got me thinking about how it's a great way to create more visibility in your business as you're getting in front of their audiences.I thought it might be quite a good strategy for someone who is thinking about starting a...2023-02-0128 min
The Anti-Diet Club PodcastEp 35 - Client Story with Rachael BotfieldThis week we are joined by Rachael, a client of Tamsin’s who has a history of dieting through slimming clubs and always being the one who was the one sharing diet tips, bringing her own food to events, and obsessively navigating life around food and dieting.
She shares with us how becoming a mum and working in an industry that valued beauty and thinness left her lacking in confidence and unsure of a way out other than pursuing weight loss over and over again.
Her anti-diet journey began when she found the body positivity co...2023-01-1344 min
Podcasting 101 with RachaelThe Best of my guests - Sharing their tips and adviceLooking at all the insightful information my guests have shared this year on my podcast.2022-12-1417 min
Podcasting 101 with RachaelNative versus Scheduled social media posting: Does it make a difference?Sharing the results from my social media experiment of native versus scheduled posting makes a difference with the algorithm.2022-12-0713 min
Podcasting 101 with Rachael5 Things I wish I knew before starting my podcastIn this week's episode, I talk about 5 things I wish I knew before I started podcasting! I've been podcasting for about 18 months, and it's been a big learning curve! No one cares what you sound like! [1.09]You don't need expensive equipment [1.50]It doesn't matter if there's already a podcast that is about the same subject as you [4.22]You'll get better at talking to guests [6.48]Enjoy making your podcast! [09.37]If you have any questions or would like some help with your podcast, book a podcast enquiry call. Can I ask a favour? 2022-11-3013 min
Podcasting 101 with RachaelThe Tools I use to make my podcast life better!Sharing the tools and apps I use when producing and managing my podcast that make the process a whole lot easier!2022-11-2311 min
Podcasting 101 with RachaelIt's All About the GuestTips and advice on how to find guests for your podcast and for giving them a great experience.2022-11-1611 min
Podcasting 101 with RachaelPodcast Insights with Sabine SchwartzThis week I'm chatting with Sabine Schwartz from The Next Level Entrepreneur Podcast. We talk about her experiences with setting up her podcast, how she wants to build genuine connections and her goals for the podcast. We also dive into using podcasts as a visibility tool and how repurposing your podcast content is so valuable! Sabine's biggest challenge at the moment is keeping consistent whilst being busy. Her advice to you newbie podcasters out there is to just start! Don't overthink it! ----------About my...2022-11-0935 min
Podcasting 101 with RachaelBatching Your Podcast EpisodesLooking at what batching is and how it can help you keep consistent with your podcast.2022-11-0209 min
Podcasting 101 with RachaelShould I do a Video Podcast?talking about whether you should do a video podcast or stick with just audio.2022-10-2604 min
Podcasting 101 with RachaelHow Do I know if my Podcast is a Success?Looking at what success means for you and your podcast, and not just through the lens of vanity metrics!2022-10-1905 min
Podcasting 101 with RachaelPodcast Insights with Janet Murray - The Courageous Content CreatorThis week I welcome Janet Murray to the show! We had such a great conversation! Janet shares with us what she does, why she decided to start a podcast [1.26 min], the planning process she went through, and how her experience as a journalist helped her with this process. She stresses the importance of creating content for your audience. Who would they really want to hear from? What would they find useful [6.39 min]We talk about Janet's target audience and how it's not just about the 'traditional' demographics, for example, age, gender...2022-10-1250 min
Podcasting 101 with RachaelAre You Ready to Outsource your Podcast?Talking about the pieces of work that's required to produce and manage a podcast and how that can become overwhelming. Let's look at all these pieces and how outsourcing might be a great option for you.2022-10-0505 min
Podcasting 101 with RachaelAudio Tips: How to get the Best Audio out of your GuestsSharing advice and tips about how to record the best possible audio for your guests2022-09-2810 min