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Rachael Seda

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The Corporate DropoutThe Corporate Dropout111: Heat and Hustle: Cien Chiles' Recipe for CPG SuccessGet ready to feel the burn – this week's episode of The Corporate Dropout is habanero hot! Rachael is joined by Chef Maria Covarubbias, the culinary genius behind Cien Chiles. We talk about how Maria accidentally created a hot sauce empire while navigating the choppy waters of the CPG industry during the pandemic. We also learn more about Maria's culinary adventures, pandemic pivots, and her secret ingredient for success! Warning: This episode may cause sudden urges to quit your job and start a food business. Listen at your own risk! And stick around for a surprise at the en...2024-06-2833 minThe Corporate DropoutThe Corporate Dropout110: Girl Boss Like a Pro: Networking, Burnout & Work-Life BalanceIn this week’s episode, Rachael and D’Asia sit down to chat about Rach’s wild career journey and what led her to becoming her own boss! The gals are dishing about how to network as a young professional, leaving lasting impressions that matter, and self-advocating in the workplace.  But Rach isn't holding anything back - she's getting real about her personal battles with burnout, struggling to balance it all, and why starting up Mix+Shine was an absolute must for creating a career that fits her life. Plus, you’ll hear D'Asia’s perspective about agency cult...2024-05-3053 minThe Corporate DropoutThe Corporate Dropout108: Aggressive Marketing in the Film Industry: Exploring Over Branding, Celebrity Controversies, and the Influence of Word-of-MouthIn this week’s episode, Mix+Shine’s D’Asia Lasala and Hannah Seda join Rachael to discuss the recent marketing strategies observed in the film industry. Together, they explore the impacts of over branding and over marketing, as well as the underlying motives driving these tactics. The trio talks about success stories of movies with minimal marketing investments, such as Saltburn and Oppenheimer, emphasizing the effectiveness of unconventional promotion strategies and the influence of word-of-mouth. Additionally, they examine the impact of celebrity PR missteps and controversies on movie performance, providing insights into the adaptive dynamics of film...2024-03-1427 minThe Corporate DropoutThe Corporate Dropout103: Bundle x Joy: How one brand is amplifying diverse voices, nutrition, and joy in the pet industryJessica Berger left her corporate job to found Bundle x Joy—a Latina-owned, women-owned pet brand. She discusses fostering an inclusive and representative space in the pet industry by bringing diversity, empowerment, and alignment to leadership roles. They explore the inspiration behind Jess's purpose-driven pet brand and the importance she places on emotional connection, simplified nutrition, and joy in pet products. Don't miss this episode as Jess and Rachael discuss how to build a brand that celebrates the special bond between humans and their furry friends. To learn more, visit the show notes. Connect with Rac...2023-10-0535 minThe Corporate DropoutThe Corporate Dropout96: Top Google Ads FAQ answeredInvesting in Google Ads for the first time? Listen up! This episode is for you. Rachael is joined by Stephen Stanczak, founder of Superfood Digital. They chat about the current landscape of Google Ads and how food and beverage brands can leverage the platform’s powerful ad capabilities to grow revenue. Tune in to learn what you need to have in place before investing in Google Ads, what your budget should look like, how to use Google Shopping Ads and so much more! To learn more, visit the show notes. Connect with Rachael & April on In...2022-04-1334 minThe Corporate DropoutThe Corporate DropoutFrom Idea to Launch - Lessons from the TrenchesIs being intentional with product development and branding really that important? Just ask SweetPea Co-Founder Heather Romens. Romens spent several years developing a chickpea-based, non-dairy ice cream that now holds its own against major CPG brands. Tune in to learn: important questions to ask yourself during product development, how to let go of perfectionism, how to keep pushing forward when faced with rejection & so much more! To learn more, visit the show notes. Connect with Rachael & April on Instagram!2022-03-1626 minThe Corporate DropoutThe Corporate DropoutStop Talking About Your Dream Career and Make it Happen InsteadAre you ready to finally take the leap and turn your side hustle into a full-time gig? Kristin Shockley will inspire you to make big moves in your business. Today she shares her story about building a portfolio from scratch and what it takes to erase your fears around being your own boss. You’ll learn: how to handle your first tough client experience, how she knew it was time to quit her full time job, and so much more! To learn more, visit the show notes. Connect with Rachael & April on Instagram!2022-02-0237 minThe Corporate DropoutThe Corporate DropoutWhy Emerging Brands Should Focus on Direct to Consumer in 2022It takes more than Shopify and Brown Box to be successful as an e-commerce store. You have to build an experience. Rachael sits down with Kelly Sakalas, a recent corporate dropout with an award-winning career spanning journalism, agencies and Fortune 500 companies. Sakalas is now a consultant for new and emerging brands. You’ll learn the components needed for new brands to be successful as a DTC company, best practices for setting up e-commerce sites, scrappy ways to get to know your consumer without spending a ton of $$$ + so much more! To learn more, visit the show notes....2022-01-1940 minThe Corporate DropoutThe Corporate DropoutHow to Inspire Your Audience to Influence ActionTell your brand’s story in a way that inspires your audience to take action. Rachael sits down with Lisa Gerber, author of FROM SO WHAT? TO SO FUNDED!: How nonprofits use stories to create impact and change the world, and hostess of the Breaking Trail podcast. You’ll learn how important it is to have an outlet to process ideas and inspiration, how to write your brand story in a way that makes people light up, 3 things any start up brands can learn from nonprofits and so much more! To learn more, visit the show notes. 2021-12-1538 minThe Corporate DropoutThe Corporate DropoutMiss America 2001: Lessons from the Crown 20 Years LaterIn this episode, Rachael sits down with Angela Perez Baraquio, winner of Miss America 2001. Angela became the first teacher, first Asian American, and the first and only Filipino American ever to win the Miss America pageant. But before her big win, she was Rachael’s middle school basketball coach. Tune in to hear what propelled her to enter the pageant, and what lessons and goal setting techniques she still uses today. Learn about pushing past fears and setting manageable goals to reach your Big Goal. To learn more, visit the show notes. Connect with Rachael & Ap...2021-12-0130 minThe Corporate DropoutThe Corporate DropoutBe A Brand Worth Talking AboutAre you ready for your brand to be one that’s worth talking about? On today’s episode of The Corporate Dropout, April sits down with Valeria Palmertree, owner of The Palm Tree Type—a communications consulting agency for hospitality and tourism. You’ll learn Valeria’s process for uncovering the singular, compelling narrative that makes a brand stand out amongst a sea of competition and so much more! To learn more, visit the show notes. Connect with Rachael & April on Instagram!2021-09-3033 minThe Corporate DropoutThe Corporate DropoutThe Key to Growing a Multi-Million Dollar Agency FastAre you an agency owner looking to double or triple your revenue in the next year? Tune in to find out how today’s guest, Elle DeFreitas, created and grew Wonderkind Co. (with her co-founder, Cally Burgett) into a 4 million dollar company in just ONE YEAR! You’ll learn how to convert the right clients for your business, how your biz shifts when hiring a team, how Elle and Cally created a company culture that attracts hundreds of applicants for each new position that opens and so much more! To learn more, visit the show notes. Co...2021-09-1550 minThe Corporate DropoutThe Corporate DropoutCEO Mindset and How To Build Your Dream LifeAre you ready to OWN your expertise, become a visionary and create your DREAM life? Rachael sits down with Dr. Krystal Conner, Certified Life and Weight Coach, to chat about the CEO Mindset and why it’s important. Tune in to learn how to create a level of flow so your life feels more in balance, how to stop making decisions from a place of guilt and how to stop playing small so you can feel purposeful and fulfilled. To learn more, visit the show notes. Connect with Rachael & April on Instagram!2021-09-0138 minThe Corporate DropoutThe Corporate DropoutGetting to 7 FiguresPop the champagne! We’re celebrating a huge milestone this week on the podcast—7 figures baby! In this episode, we reflect back on the steps we took to achieve this goal, including growing a full-time team (which we discussed back in episode 85). Tune in to learn more about our mindset shifts, how we committed to growth in new ways, and how we’re celebrating. Hint: It’s big! To learn more, visit the show notes. Connect with Rachael & April on Instagram!2021-08-1815 minThe Corporate DropoutThe Corporate DropoutTo Hire or Not To HireYour favorite duo is BACK! On this fresh new episode of The Corporate Dropout, Rachael + April catch you up on what’s been happening since their podcast hiatus. Episode includes large growth opportunities and transitioning from hiring contractors to a full-time team. Tune in now to learn more about the steps they took to hire a full time team, and signs that it might be time to hire in your own business. To learn more, visit the show notes. Connect with Rachael & April on Instagram!2021-08-0418 minThe Corporate DropoutThe Corporate DropoutAutomate Your Business to GrowOne of the biggest mistakes businesses make is trying to scale before having reliable, automated systems in place. Having automated systems will allow you and your team to focus on the real revenue-generating activities that keep your business going. Today we’re joined by Rachel Haley, co-founder and CEO of Clarus Designs, a consulting and outsourcing firm that helps startups optimize rapid scaling through improved operational strategy and execution. In this episode, Rachel talks about best practices for scaling your business so you can set and achieve higher goals. To learn more, visit the show notes. ...2021-03-1735 minThe Corporate DropoutThe Corporate DropoutHow to Hire and Build a Team Built for GrowthIn the digital world of remote working and video conferencing, it’s important for business owners maintain a healthy workplace dynamic in order to retain employees and continue growing! After all, growth happens from the inside out, right? On this week’s episode, we are joined by Kelly McLaughlan, co-founder and CEO of KME.digital, who speaks to us about how she has cultivated a productive yet fun workplace culture and her failproof hiring process that has allowed her to grow her team from 1 to now over 20 who are in for the long haul! To learn more, visi...2021-03-1034 minThe Corporate DropoutThe Corporate DropoutQuick Tip: 5 Tips for Running Google Ads that WorkAre you looking to start running Google Ads? Or maybe you’re looking to level up the ones you’re already running! On today’s episode, our Google Ads expert, Chris Flook, is unrolling 5 simple Google Ads tips that can help you get started today or optimize your current campaigns. To learn more, visit the show notes. Connect with Rachael & April on Instagram!2021-03-0309 minThe Corporate DropoutThe Corporate DropoutWhy You Should Use Google Ads to Convert New CustomersDo you want to drive traffic, build awareness and increase your business sales? Then you should be using Google Ads to convert new customers! Google Ads are KEY to growing your business by generating leads that convert into real-life repeat customers. On this week’s episode, we’re joined by Chris Flook, Google Ads expert and Director of Digital Marketing at KME Digital. Chris gives us a run down on the basics of Google Ads, what they are, why you need them and how they can transform your business! To learn more, visit the show notes. Co...2021-02-2426 minThe Corporate DropoutThe Corporate DropoutThe Key to Making Good Decisions and Finding Happiness as an EntrepreneurIn a world where we work to live and live to work, it’s easy to get caught up in the hustle and put your emotions on the back burner. But that’s no way to live! On today’s episode, we’re joined by Dr. Sophia Godkin, a health psychologist, happyologist and therapeutic coach, who talks to us about how to tune into our emotions, gratitude and inner self to help us make better decisions, be better leaders and be happier! To learn more, visit the show notes. Connect with Rachael & April on Instagram!2021-02-1041 minThe Corporate DropoutThe Corporate DropoutAnxiety-eating? How your brain gets addictedEntrepreneurs have many different responsibilities on their plates. But have you ever stopped to think about what's on your actual plate? Are you inadvertently making poor food choices and creating unhealthy food addictions because of your lifestyle? On today’s episode, Dr. Nicole Avena, a research neuroscientist, author and expert on nutrition, talks about food addictions, how bad habits develop and the simple steps we can take to break them so we can start fueling our bodies instead of fighting them. To learn more, visit the show notes. Connect with Rachael & April on Instagram!2021-02-0326 minThe Corporate DropoutThe Corporate DropoutHow Businesses and Brands Can Successfully Leverage Influencers with Christy KeaneInfluencers are everywhere. Why? Because they work! Successfully leveraging influencers and identifying the one who’s right for your brand can make or break a marketing strategy. On today’s episode, we’re joined by Christy Keane, a Navy veteran and NICU nurse turned full-time stay-at-home mom and motherhood influencer. We dive into what influencer marketing actually is, how it works and WHY it works. Plus, what you need to know if you want to work with influencers. To learn more, visit the show notes. Connect with Rachael & April on Instagram!2021-01-2748 minThe Corporate DropoutThe Corporate DropoutStart Building Your Team on Day 1, Here's How“Hiring.” We bet that word gives you mixed emotions. Whether you are looking to hire your first team member or add to your existing team, we are here to help guide you on the whens and whys of hiring. On today’s episode, Rachael and April discuss their personal experience of when and why they decided to build their team, the qualities they look for in a candidate and more. To learn more, visit the show notes. Connect with Rachael & April on Instagram!2020-12-3015 minThe Corporate DropoutThe Corporate DropoutTell All: Everything I Learned Building Our BusinessThis is NOT your typical TCD episode. This week the tables are turned when special guest Danielle Johnson (a soon-to-be ODU graduate and founder & CEO of House of Marketing) interviews Rachael. We dive into the founding of Mix+Shine and everything Rachael wants you to know about starting and running your own business. To learn more, visit the show notes. Connect with Rachael & April on Instagram!2020-12-1639 minThe Corporate DropoutThe Corporate DropoutHow Women Entrepreneurs Can Rise Above IndecisionENOUGH with the limiting beliefs you tell yourself. Today’s guest, certified life coach Dr. Krystal Conner, explains how she helps women rise above indecision and self-doubt by transforming negative beliefs into attainable goals and accomplishments. In this episode, Dr. Conner and Rachael talk about how to channel healthy self-awareness, create a 10/10 lifestyle, stop chasing perfection and invest in ourselves. It’s time to stop staying “I can’t” and start saying “I CAN!” To learn more, visit the show notes. Connect with Rachael & April on Instagram!2020-12-0329 minThe Corporate DropoutThe Corporate DropoutMarketing Strategy Made Easy with Gini Dietrich’s PESO ModelWhat if there was a way to make marketing strategy easy that didn’t leave you questioning your efforts? In this episode, Gini Dietrich, founder and CEO of Spin Sucks and creator of the PESO model, breaks down how to marry the four types of media together to place your business ahead of the competition. You’ll learn about the different types of owned media you can create for your content marketing, where to expand based on goals, how to know when you need to pivot your strategy and so much more. To learn more, visit the show...2020-11-1117 minThe Corporate DropoutThe Corporate Dropout5 SEO Updates to Make On Your Squarespace WebsiteRaise your hand if hearing the term “SEO” makes you want to run in the other direction? We’ve all been there, which is why we’re excited to introduce today’s special guest, Liz Watson. On today’s episode, she’s sharing 5 quick SEO updates you can make on your Squarespace website today to help you gain more quality website traffic. You’ll learn how to use keywords throughout your site, types of behavior that Google DOESN’T like, and so much more! To learn more, visit the show notes. Connect with Rachael & April on Instagram!2020-10-2118 minThe Corporate DropoutThe Corporate Dropout3 Ways to Engage on Instagram to Grow Your FollowingWhile vanity metrics like follower count make us feel good and look “cool” in the eyes of others, follower number doesn’t necessarily convert to paying customers. Tune in now to the finale part of our 3-Part Quick Marketing Tips Series! Kristina Knapp, a.k.a. the Instagram queen, is back to share 3 ways to engage on Instagram to grow your following. She breaks down the steps you need to take to grow a following of clients who actually want to buy from you! To learn more, visit the show notes. Connect with Rachael & April on Ins...2020-10-1409 minThe Corporate DropoutThe Corporate Dropout5 Types of Instagram Photos + Videos You Can Shoot at HomeWelcome to part 2 of our 3-part Quick Marketing Tips Series! Today’s guest, Kristina Knapp, is an Instagram queen who will be sharing 5 types of photos and videos you can shoot from home. You don’t need a “pretty” space or a professional photographer to create attention-grabbing, scroll-stopping content. To learn more, visit the show notes. Connect with Rachael & April on Instagram!2020-10-0711 minThe Corporate DropoutThe Corporate DropoutHow to Use Instagram Hashtags to Attract New CustomersBuckle up, friends! This is Part 1 of our 3-Part Quick Marketing Tips Series, and we’re starting off with a BANG. Today’s guest, Kristina Knapp, is an Instagram queen who will be teaching us all about hashtags and how to use them to attract your ideal customer. You’ll learn why hashtags were created in the first place, how to use keywords that your ideal clients are using, and so much more! To learn more, visit the show notes. Connect with Rachael & April on Instagram!2020-09-3008 minThe Corporate DropoutThe Corporate DropoutHow to Win at Local SEOThe holiday season is right around the corner, so we’re bringing up Google My Business again. Yes, it’s THAT powerful for your brick and mortar store! Today’s guest, Megan Coburn, is a Local SEO Strategist from Washington state who’s just as passionate about Google My Business as April is. While SEO can feel somewhat cryptic and complicated, April and Megan break down how to utilize Google My Business so you can win at Local SEO. To learn more, visit the show notes. Connect with Rachael & April on Instagram!2020-09-2324 minThe Corporate DropoutThe Corporate DropoutThe Secret to Using Facebook & Instagram Ads to Launch OnlineWe’re not going to lie, Facebook and Instagram ads can be a beast. But thanks to today’s guest, you’re not tackling them alone! Frannie Coggeshall is the founder of Elevate Her Marketing, a Facebook & Instagram advertising agency that helps online course creators elevate their businesses and lives. Today she’s sharing her best tips for running successful Facebook Ads for launching your online course! To learn more, visit the show notes. Connect with Rachael & April on Instagram!2020-09-1741 minThe Corporate DropoutThe Corporate DropoutHow to Beat Competitors with Google My BusinessThe Yellow Pages might be long gone, but the era of Google My Business is just beginning! In today’s episode Rachael + April dive into what Google My Business is and why it’s of the utmost importance if you have a brick and mortar location. You’ll learn how to set up your profile, what you need to monitor, how and why you should post weekly updates, how to respond to customer reviews, and get the details on a one-time-only Google My Business Workshop on 9/2. To learn more, visit the show notes. Connect with Rachae...2020-08-2618 minThe Corporate DropoutThe Corporate DropoutMoney Series PT 3: 5 habits that land new clientsFact: If you don’t have clients, you don’t have a business. Today’s episode is the final part of The Corporate Dropout’s 3-Part Money Series, and we’re diving into the 5 habits you need in your business to consistently land new clients. We’re talking about how important it is to network before the “big ask,” how to get in the right mindset before you start asking for new opportunities, how to grow with your client by offering multiple ways to work with you and so much more! To learn more, visit the show notes. Co...2020-08-1921 minThe Corporate DropoutThe Corporate DropoutMoney Series PT 2: How to negotiate + get paid what’s fairShow Me The Money! Part 2 of the 3-Part Money Series from The Corporate Dropout is now live. In today’s episode you’ll learn how to set minimum rate expectations up front (so clients can qualify themselves), what you need to bring to the table when it’s time to show the value, and how to negotiate when you get asked to discount your rate. Bonus: There’s a FREE Projection Grid download in the show notes to help when it’s time to get paid. To learn more, visit the show notes. Connect with Rachael...2020-08-1220 minThe Corporate DropoutThe Corporate DropoutMoney Series PT 1: What to charge for your workOur 3 Part Money Series starts NOW. Today we’re talking about what to charge for your work, and how to get comfortable talking about it with others in your industry, as well as your clients. On today’s episode you’ll learn: our 3-Step Formula for figuring out what to charge, where to get the scoop on what others in your industry are charging, how to talk value with your clients (instead of hours) and so much more! Join our Facebook Group for more discussions around money! To learn more, visit the show notes. Connect with R...2020-08-0517 minThe Corporate DropoutThe Corporate DropoutHow Female Friendship Drives Business GrowthAfter co-founding the ecommerce site Of A Kind in 2010, Claire Mazur worked with her friend and business partner, Erica Cerulo, to scale their business to new heights. This included partnerships with mega retailers like Target. In 2015 they sold the business to Bed Bath & Beyond. During this time they took a close look at what made their partnership work so well, and released a book that has inspired thousands of people to look at female business partnerships differently. To learn more, visit the show notes. Connect with Rachael & April on Instagram!2020-07-2928 minThe Corporate DropoutThe Corporate DropoutAll Systems Scale: Go From Just-You to a TeamWhat do you do when you realize the career path you’re on isn’t the one meant for you? You take action, which is exactly what today’s guest Morgan Sutton did when she was a systems engineering student eight years ago. Today Morgan and Instagram Expert, Sue B. Zimmerman, are business partners. You’ll learn about her leadership style, how she cultivated a team of passionate employees and how the right systems can make your business more successful. To learn more, visit the show notes. Connect with Rachael & April on Instagram!2020-07-2235 minThe Corporate DropoutThe Corporate DropoutHave the Awkward Conversation: How to Listen + Lead in 2020With groups in every major U.S. city, Black Girls RUN! is a movement that encourages and motivates Black women to practice a healthy lifestyle. After spending 9 years behind the scenes, Jay Ell Alexander became the CEO of Black Girls RUN! She’s worked to transform the movement and turn it into the positive force it is today. In this episode you’ll learn how to have awkward conversations, what to do if you feel stuck and overwhelmed, and how important it is to listen to your community before making changes. To learn more, visit the show note...2020-07-1527 minThe Corporate DropoutThe Corporate DropoutHow to Use Quizzes to Grow Your Email ListWould you like to grow your email list by 300% in 60 days or less? Today’s guests, Linda and Wendy of The Email Collection teach us how to do just that by using quizzes as a lead magnet instead of downloadable PDFs. You’ll learn why they’re more beneficial, how to create them without blowing your budget, what you need in place after you create a quiz and how to ensure that your quiz converts from loyal follower to loyal customer. To learn more, visit the show notes. Connect with Rachael & April on Instagram!2020-07-0841 minThe Corporate DropoutThe Corporate DropoutStay in Your Magic and Niche Down Your BusinessFive years ago Stephanie Gilbert left her cushy 9-to-5 job to pursue a career managing social media for other businesses. Small Talk Social was born after discovering the power that posting to Instagram could have for a business. In the beginning she served anyone and everyone, working 14 hour days with no weekends off. In today’s episode she teaches why niching down is important to scaling your business to six figures and beyond. BONUS: FREE Kickstart Your SMM Business in the Next 5 Days challenge. To learn more, visit the show notes. Connect with Rachael & April on...2020-06-2444 minThe Corporate DropoutThe Corporate DropoutHow to Sell in your Instagram DMs like an IG QueenYou’re posting quality content on Instagram, but are you leaving money on the table by not selling in your DMs? On today’s episode Social Media Coach Jamar Diggs shares expert tips on what you need to have in place before selling in the DMs and how to build a relationship from the ground up with your ideal client. You’ll also learn the seven things needed to create a BOMB Instagram Bio and get the details on his FREE Follower to Client Blueprint. To learn more, visit the show notes. Connect with Rachael & April...2020-06-1830 minThe Corporate DropoutThe Corporate DropoutMake Your Pandemic Business ComebackDuring the lockdown, we watched as large and small businesses made massive changes to the way they operated. Now that lockdowns are being lifted, how do you make your pandemic business comeback when nothing is the same? In today’s episode, we go over key items businesses need to implement before reopening. This includes how to communicate with customers and employees, parameters to opening and so much more! To learn more, visit the show notes. Connect with Rachael & April on Instagram!2020-06-1021 minThe Corporate DropoutThe Corporate DropoutHitting 6 Figures in 3 Months with LinkedInJohn Nemo left the safest job he’d ever known to start his own business. Three months later, he hit six figures thanks to marketing on LinkedIn. In this episode April and John discuss why John recommends treating LinkedIn more like one-on-one virtual coffee meetings (and less like stuffy board meetings), the three steps that lead to successful permission marketing, and how content can help you win clients while you sleep. To learn more, visit the show notes. Connect with Rachael & April on Instagram!2020-05-2743 minThe Corporate DropoutThe Corporate DropoutCreate IG Story Ads that Stop the SwipeIf Facebook and Instagram newsfeeds are getting oversaturated, where are you supposed to put your social advertising dollars? On today’s episode, Rachael + April dive into all the reasons why you should be creating separate Instagram Story campaigns to engage your audience. You’ll learn why the types of ads and the images you choose for Instagram Stories are important, and how to create native-looking ads that your audience will want to engage with! To learn more, visit the show notes. Connect with Rachael & April on Instagram!2020-05-2016 minThe Corporate DropoutThe Corporate DropoutYou're Not Crazy: Work From Home is HardIf you’ve ever looked at working from home like hitting the jackpot, you’re not alone in discovering that it’s actually quite hard to manage. In today’s episode, Rachael + April chat with Kristina from Elixir Media Co. about what it’s like to set boundaries at home, how to create spaces that allow you to work creatively and how to manage time and set priorities when you have kids at home. Tune into today’s episode to find out how you can thrive while working from home! To learn more, visit the show notes. Connec...2020-05-1328 minThe Corporate DropoutThe Corporate DropoutFacebook & Instagram Ads are on Sale: Double Down to Grow Your Email ListHave you steered clear of Facebook Ads in the past? Give us 20 minutes to share why right now is the best time to invest in Facebook & Instagram Ads for your business. On today’s episode, Rachael + April chat about what strategies you could be using to propel your business forward using a small ad budget and an email list. You’ll learn how to choose the right images/video, what to write in the ad and so much more! To learn more, visit the show notes. Connect with Rachael & April on Instagram!2020-05-0618 minThe Corporate DropoutThe Corporate DropoutHow to Build an Email List to Fuel Your BizIf Instagram and Facebook go away tomorrow, do you have a way to stay connected with your customers and target audience? Building your business on borrowed land is not a risk worth taking––which is exactly why you NEED to get into the inboxes of your ideal customer. On today’s episode Rachael + April chat about what it takes to build an email list from scratch that will serve your business for years to come. To learn more, visit the show notes. Connect with Rachael & April on Instagram!2020-04-2927 minThe Corporate DropoutThe Corporate DropoutSuccess Means Quitting: How to Start NowSue B. Zimmerman was teaching moms how to use Instagram for their side hustles long before the platform became the marketing giant it is today. As an Instagram expert, Sue teaches thousands of business owners how to stand out in a sea of competition. Today she’s sharing how success can sometimes mean quitting and how to shut down activities that no longer serve your goals. Tune in to learn how to create unique experiences and how to outsource tasks that keep you from moving forward. To learn more, visit the show notes. Connect with Ra...2020-04-2228 minThe Corporate DropoutThe Corporate DropoutHow Podcasting Changed Our Biz + Tips to Get StartedPop the bubbly! We’re celebrating episode #50 of The Corporate Dropout Podcast! To mark this milestone, we’re chatting about all things podcasting. We go over the lessons we’ve learned, discuss what podcasting has done for our business and we share our best tips on creating a podcast people will want to listen to. Thanks for tuning in and celebrating with us! To learn more, visit the show notes. Connect with Rachael & April on Instagram!2020-04-1536 minThe Corporate DropoutThe Corporate DropoutHow to Develop a Mindset That Will Empower You to Achieve AnythingHow do you live the life of your dreams? Is it as simple as getting really clear about what you want and eliminating limiting beliefs? On today’s episode, Rachael chats with podcast expert, business mentor, professional coach and Mindset Answer Man, Cliff Ravenscraft on how to create change that lasts. You’ll learn what it means to get really specific on what you want, which actions you need to take and which actions you need to eliminate to create the life you’ve always wanted. To learn more, visit the show notes. Connect with Rachae...2020-04-0852 minThe Corporate DropoutThe Corporate DropoutPivoting Your Business & Focus During CrisisAs social distancing becomes the new temporary norm, businesses everywhere are starting to move past their initial panic and shift into a series of “What do we do now” questions. On today’s episode Rachael + April share ways that businesses can sell from a place of empathy and shift into a season of giving whenever possible. You’ll also get some inspiration from other local businesses who are making the most of this time to offer something new and relevant to the times. To learn more, visit the show notes. Connect with Rachael & April on Instagra2020-04-0221 minThe Corporate DropoutThe Corporate DropoutThe Most Human Companies Embrace Disruption and Exude EmpathyThe global health crisis of COVID-19 has many small business owners in a panic over what they’re supposed to do next. Many are asking themselves if they should be advertising and more importantly, how to keep the doors open. Today’s episode with Mark Schaefer, globally-recognized author, speaker, podcaster, and business consultant, breaks down crucial moves that businesses should and shouldn’t be making right now. Tune in for guidance on navigating your business through this changing environment. To learn more, visit the show notes. Connect with Rachael & April on Instagram!2020-03-2635 minThe Corporate DropoutThe Corporate DropoutHow to Sell Without Feeling GrossDoes the word “sales” give you horrific flashbacks of going door-to-door selling Girl Scout Cookies? You’re not alone! Today we’re talking about all things sales. We’ll cover how to sell your services without feeling gross AND how to create systems that won’t have you giving away your creativity for free. Because, as April says in the episode, “There are no favors.” To learn more, visit the show notes. Connect with Rachael & April on Instagram!2020-03-1120 minThe Corporate DropoutThe Corporate DropoutGet More Customers for Free: Using Word of Mouth to Grow a BusinessBack in 1993, Jay Baer was the VP of Marketing + Sales at the very first internet company in Arizona. Fast forward to today, and Jay has become a well-known consultant and keynote speaker for creating talkable customer experiences. On today’s episode, he chats “talk triggers” with Rachael and why businesses need to take great care when creating their own. Tune in to find out how you can get more customers for free using word of mouth talk triggers. To learn more, visit the show notes. Connect with Rachael & April on Instagram!2020-03-0441 minThe Corporate DropoutThe Corporate DropoutHow to Connect with Your Dream Clients on LinkedInDo you ONLY associate LinkedIn with job seeking? Did you know there’s a ton of opportunity on this platform to expand your network and ultimately grow your business? On today’s episode, we sit down to chat about all things LinkedIn and what each of us should be doing right now to grow our personal brand as well as our business. You’ll learn: when you should be posting, what you should be posting and how to engage with others. Stay tuned for a special workshop announcement at the end of the show. To learn more, visit...2020-02-2622 minThe Corporate DropoutThe Corporate DropoutHow to Stay True To Your Long-Term Business Vision with Gregg RozeboomIn early November 2011, Gregg Rozeboom came up with the idea for Fruitive after struggling to find a healthy restaurant option for his parents who were visiting a new city. Within one month of having the idea, he signed a lease to a building in his hometown to get the ball rolling. Today, Fruitive has grown to five locations and counting. On this episode, Gregg shares with us how he took action to ensure his long-term vision would be successful. To learn more, visit the show notes. Connect with Rachael & April on Instagram!2020-02-1236 minThe Corporate DropoutThe Corporate DropoutScaling Your Business + Growing a Multimillion Dollar Agency with Mark RaperAfter spending the majority of his career learning what NOT to do as a leader, Mark Raper became the CEO of a public relations agency in 1996. In today’s episode, he’ll teach you why shared effort needs to equal shared reward, how he doubled then tripled his agency revenue, what emerging agencies need to prepare for in the future and how to work through some difficult but necessary decisions as a CEO. To learn more, visit the show notes. Connect with Rachael & April on Instagram!2020-02-0547 minThe Corporate DropoutThe Corporate DropoutHow to Use Facebook Ads to Grow Your BusinessAfter being laid off, Andrea Vahl decided to stay home with her son and build a side hustle. She dove into blogs on Facebook advertising but was disappointed when she found a bunch of information that didn’t resonate with her. Andrea discovered a hole in the market, and decided to fill it herself. From shoestring budget to full-time business, Andrea helps business and agency owners everywhere get more leads and make more money, all while traveling and speaking around the world. To learn more, visit the show notes. Connect with Rachael & April on Instagram!2020-01-2929 minThe Corporate DropoutThe Corporate DropoutBranding + Naming in Only 5 Days with the Design Sprint ProcessFirst we learned about the Design Sprint, then we solved big problems like a BOSS. Today we’re giving you the run-down into what happened when we hosted our very first Design Sprint for a national food client. You’ll hear real and raw insight into how we moved the needle for branding a new product in five days (a process that normally takes months) and how you can implement this process into your everyday life. Stay tuned for a special announcement at the end! To learn more, visit the show notes. Connect with Rachael & Apri...2020-01-2220 minThe Corporate DropoutThe Corporate DropoutStop Brainstorming + Start Sprinting: Using Design Sprints to Solve Big Problems in 5 Days with Jake KnappAre you ready to cut through the BS of typical brainstorm sessions that end with, “I’ll follow up later,” but never actually go anywhere? Today’s guest Jake Knapp spent 10+ years at Google Ventures where he created the Design Sprint, a five day “sprint” to get big, complicated projects off the ground. It cuts through the inefficiency of brainstorming to get real consumer feedback - and fast. It’s exactly the kind of energy we’re bringing with us into 2020! To learn more, visit the show notes. Connect with Rachael & April on Instagram!2020-01-151h 07The Corporate DropoutThe Corporate DropoutGet Out of Your Own Way and Find Your F*ckyeahDo you roll your eyes when you see another self-help book being promoted all over Instagram? Then you’ll love today’s guest. Alexis Rockley is author of Find Your F*ckyeah: Stop Censoring Who You Are and Discover What You Really Want, host of the voicemail-style podcast Call Me When You Get This, speaker and career coach. Alexis spent 11 years in the corporate world managing $55+ million dollars in annual business - but at the top of her game, she burned out.  Sifting through self-help books and Google (like any Millennial would), Alexis found her mission: to disru...2020-01-0843 minThe Corporate DropoutThe Corporate DropoutDitch All-or-Nothing Thinking in 2020What does entrepreneurship and nutrition have in common? It’s a daily practice, and Danielle Omar, RD, of Food Confidence, shares her insights in today’s episode on how food attitudes can reveal your overall mindset. How you do one thing is how you do everything. That’s true in Danielle’s case, as she has leveled up her business by building a community of enthusiastic repeat customers. In this episode, April sits down with Danielle to learn about her unconventional journey to entrepreneurship. To learn more, visit the show notes. Connect with Rachael & April on Insta...2020-01-0138 minThe Corporate DropoutThe Corporate DropoutPlanning for 2020 - 3 Ways to Set Yourself Up for Success (Part 2)For Rachael and April, there is one thing that never steered them wrong: a crystal clear marketing plan. There are 3 surefire ways to knock it out of the park in 2020, and that includes the right goal, the right call to action and the right people. In this episode, Rachael and April talk about planning strategies and why getting out of your bubble and in front of the right people is ultimately what grows your business.  To learn more, visit the show notes. Connect with Rachael & April on Instagram!2019-12-1821 minThe Corporate DropoutThe Corporate DropoutPlanning for 2020 - Growing Your Business Starts with Vision (Part 1)What are you going to do in 2020 to set yourself up to live your dream lifestyle? Listen in as Rachael & April jump into Part 1 of their 3 Episode Series on “Planning for 2020.” They discuss the beginning of Mix + Shine, how they fell flat on their behinds, what it was like to make a comeback and how to keep the energy moving forward in a positive (and profitable) way. After tuning in, check out episode #8: How to Prepare for Your Comeback to get all the details on the champagne celebration! To learn more, visit the show notes. 2019-12-1123 minThe Corporate DropoutThe Corporate DropoutCreating a Full Time Hustle by Putting Community Over CompetitionWhen is timing right? Whenever you say so. Part 2 with Josh Fowler gets personal and covers how Josh started two businesses while adopting a child who requires extra care. Timing is never perfect, but for Josh and Susan, growing their family could never be a wrong answer. In this episode, Josh gets personal talking about family, money, debt, and how to persevere and build your family at the same time. To learn more, visit the show notes. Connect with Rachael & April on Instagram!2019-12-0423 minThe Corporate DropoutThe Corporate DropoutHow to Become a Super-Connector to Grow a Successful Business x2When opportunity knocks, are you ready to say yes? As a super-connector, Josh Fowler was open to a friend's request to capture a wedding on an iPhone - and the rest is history. Josh and his wife Susan left their full-time jobs to pursue their own businesses, becoming a power couple for photography and videography. In this episode, Josh talks us through early financial hardships in the beginning - and how they now run two successful businesses. To learn more, visit the show notes. Connect with Rachael & April on Instagram!2019-11-2033 minThe Corporate DropoutThe Corporate DropoutWhy Entrepreneurs Need TherapyTherapy is for everyone, and it might hold special power for entrepreneurs, who shoulder a lot of responsibility (and guilt... and stress... and busy-ness). Therapist and entrepreneur Laurie Dierstein shares why therapy helps - and the 4 ways everyone needs to pay better attention to their own needs, both physical and emotional. To learn more, visit the show notes. Connect with Rachael & April on Instagram!2019-11-0628 minThe Corporate DropoutThe Corporate DropoutThe Boots on the Ground Approach to Growing a Local BusinessWhen opportunity seeks you out, will you say yes? Brian Maher, Doctor of Physical Therapy, never saw himself as a business owner until a former colleague extended the offer. Brian talks about learning the ropes of getting (and keeping) patients - and one critical step to move and breathe better if you're at a desk all day. To learn more, visit the show notes. Connect with Rachael & April on Instagram!2019-10-0924 minThe Corporate DropoutThe Corporate DropoutWe Answer Your Top 7 Business QuestionsIs September the new January? How have we changed our business based on our podcast interviews? We answer 20 of your top questions and more on this episode with your hosts Rachael + April. PLUS the critical information every entrepreneur needs to keep in mind when they are trying to get new business. To learn more, visit the show notes. Connect with Rachael & April on Instagram!2019-09-2525 minThe Corporate DropoutThe Corporate DropoutMaking Magic: Why Women Entrepreneurs Need to Work TogetherWhen we're unhappy, it's never the circumstance or the job - it's us. Melanie Scott is an intuitive coach that helps people stop putting on bandaids and find their deeper calling. Listen for your "aha" - because if you know something isn't right, it means you know deep down you're here for MORE. To learn more, visit the show notes. Connect with Rachael & April on Instagram!2019-09-1144 minThe Corporate DropoutThe Corporate DropoutGrowing a Business in a Life on the RoadRunning a business out of an RV can be every bit as fun and chaotic as you'd think. For Ashleigh Kluck, life on the road is her grand back-up plan. When her family business sold, she knew she had to come up with something all her own. She started Volt Station Media to write killer copy from anywhere and shares tips and tools for writing captions, branding on social media and getting your business off the ground. To learn more, visit the show notes. Connect with Rachael & April on Instagram!2019-08-2827 minThe Corporate DropoutThe Corporate DropoutThe Reason You're Not Making Money and How to Turn it AroundMost creatives decided they weren't good at math a long time ago - but isn't that the key to the financial freedom that allows you to be creative in the first place? In this episode Jenny Karlsson shares a financial message for creatives: knowing your numbers is power, and knowing your history with money is clarity. Rachael also shares her own money-block breakthrough with Jenny: that making lots of money doesn't have to be associated with unhappiness and overwork. To learn more, visit the show notes. Connect with Rachael & April on Instagram!2019-08-2135 minThe Corporate DropoutThe Corporate DropoutMeet the Host: April Sciacchitano on when to quit your day jobEntrepreneurship is free of boards, bosses and committees- so get ready to come face to face with yourself. The Corporate Dropout Host April Sciacchitano talks about getting out of the weeds and thinking more broadly. In this episode, Rachael interviews April about making time for being creative - whether through infrastructure or connection in your business. To learn more, visit the show notes. Connect with Rachael & April on Instagram!2019-08-1426 minThe Corporate DropoutThe Corporate DropoutExpert Tips for Creating Video on a BudgetEveryone hates how they look and sound on video.... yet we all know it's where the future of marketing lies. The key to great video? Start recording now (more than you could even publish), and then take a risk and publish something you don't love. Rachael talks to Loud Cat Creative founder Reid Kerley on when you're ready for professional video, what you have to achieve in the first few seconds of any video, and why car-videos are a no-go. To learn more, visit the show notes. Connect with Rachael & April on Instagram!2019-08-0830 minThe Corporate DropoutThe Corporate DropoutCorporate Shut Her Up So This Girl Boss Launched Her Own BusinessThroughout her career, Kendyl Wright was asked to please be quiet. Shut up and follow the rules. It didn't suit her - and yet she loved running the BIG events and experiences that Corporate America gave her access to. Kendyl talks about starting an experiential marketing business, working for "big fish" clients - and how she bought a bus on Craigslist and ran a cross-country tour. To learn more, visit the show notes. Connect with Rachael & April on Instagram!2019-07-1748 minThe Corporate DropoutThe Corporate DropoutHow to Make a Dream Hire in Less than a Minute with Diana YinShe didn't know that winning a food truck was just the beginning (it was for fun, after all). But that wild ride led Diana Yin to open Poppy + Rose in Los Angeles, now a top-ranked brunch spot in the U.S. Diana shares her secret for hiring a team (and what you'll learn in the first 5 minutes of meeting someone), what to delegate - and why "do what you love" is overrated, and impractical, for entrepreneurs. This episode is LOADED with great guidance. To learn more, visit the show notes. Connect with Rachael & April on...2019-07-1052 minThe Corporate DropoutThe Corporate DropoutCoaching Entrepreneurs to Scale their Business Through Leadership with Ken JacobsKen Jacobs has been coaching agency entrepreneurs and leaders for more than 10 years. What's at the root of every growth challenge? Leadership. In this episode, Ken shares how to rise above the day-to-day fray to build a leadership legacy - including setting goals based on your team's feedback and how to call upon your inner Sasha Fierce. To learn more, visit the show notes. Connect with Rachael & April on Instagram!2019-06-2656 minThe Corporate DropoutThe Corporate DropoutFight For It: The Jump from Journalist to PR CEO with Alison MaloniAlison Maloni was a broadcast journalist who made the jump to CEO of her own PR business. Having lost her mother at just 4 years old, she remembers one lesson she taught her in particular: you have to fight for it. In this episode, she shares how she fights for what matters - and lessons from broadcast journalism, like how to prep for a speaking engagement and pull it off like a pro. To learn more, visit the show notes. Connect with Rachael & April on Instagram!2019-06-1226 minThe Corporate DropoutThe Corporate DropoutMeet the Host: Rachael Seda on pushing each other and trusting your gutRachael Seda grew up barefoot in Hawaii. She left the beach life and her college boyfriend (now husband) to pursue her marketing career at a non-profit in Washington, D.C., later breaking into agency life before starting her own business in Virginia Beach. That's the bio. The real story starts with a girl who always said "I'll do it if you do it," and learned to trust her gut. This episode introduces Rachael, co-host of The Corporate Dropout Podcast - why she's an entrepreneur, how she maintains a million best-friendships and her go-to advice for people making...2019-06-0629 minThe Corporate DropoutThe Corporate DropoutTech Startup Big Ideas and Calling It Quits with Sarah KleinWith talent at the intersection of tech, design and strategy, Sarah Klein is a true triple threat. It's why she was uniquely able to dissect and tackle a long sought-after solution in entertainment: how to buy the things you see on TV. But after years of development, dedication and promising investor interest in Los Angeles, it was simply time to call it. In this episode, Sarah talks us through solving multifaceted problems, how she knew when to close her doors - and making your comeback on your own terms. To learn more, visit the show...2019-05-3033 minThe Corporate DropoutThe Corporate DropoutThe Unspoken Habits of Successful Entrepreneurs: Innovation & FailureJohn Stein's talent for identifying an emerging trend - being open to innovation and aligning his businesses accordingly - has made him a CEO to model after. It's how he keeps Baker's Crust, a pioneer in farm-to-table restaurants, thriving with 7 locations across Virginia. And it's how and why he launched Neighborhood Harvest, a company delivering fresh greens, herbs and more directly to your doorstep. But one key to his success, is failure. In this episode, John tells us how stopped micromanaging, developed a great team and how he keeps his well-established businesses fresh. To learn...2019-05-1544 minThe Corporate DropoutThe Corporate DropoutGrowing a Blog Into a Thriving Business She Decided to Sell with Toni CareyToni Carey built her business from the ground floor. What was once a blog "Black Girls RUN!" became a movement with hundreds of running groups across the country. It also became a thriving business. 10 years in, however, it was clear to Toni that all good things must come to an end - so she sold. In this episode, Toni talks us through the heart-wrenching process of selling your business and rebuilding yourself. To learn more, visit the show notes. Connect with Rachael & April on Instagram!2019-05-0230 minThe Corporate DropoutThe Corporate DropoutHow to Get Over Your Fear of Live Video to 10x Your ExposureVideo gets 10x more exposure on Facebook than a written post - and a +6x boost if it's LIVE video. It's the most time efficient way to get in front of new customers on social - yet not many brands are doing it. Why? Because the idea of going Live makes you cringe, and you're not alone in that. In this episode, we share strategies for preparation, practice and our first-hand experiences that will help put you at ease so you can successfully go-live, with no regrets. To learn more, visit the show notes. 2019-04-2516 minThe Corporate DropoutThe Corporate DropoutHow Finding Your Life's Purpose Can Catapult Your Business with Patrice TanakaA serial entrepreneur, Patrice Tanaka shares how you can find your purpose - and the 10 questions she uses to help individuals and companies do just that. It all began for Patrice 5 months after 9/11, when she found herself in NYC, exhausted from building a business with 12 other partners, while caring for her dying husband. Her executive coach asked her to "rethink" her purpose - and she hardly had the energy to envision it. But then, Patrice discovered her calling to live with joy. Don't miss this episode with Patrice Tanaka to learn how and why you...2019-04-1747 minThe Corporate DropoutThe Corporate Dropout14: From Teacher to Entrepreneur: How a Business Idea Finds You with Jena ProctorJena Proctor left teaching and eventually started a business as a Pinterest Strategist. But she didn't leave teaching with a plan. In many ways, she let this path find her. Jena started off helping online entrepreneurs as a virtual assistant. She focused on serving her clients, but more importantly she listened to their needs. This is how she discovered her Pinterest passion. Listen in for Jena's take on how to let your business find you, her approach to serving her customers - and some tips you can use in your own Pinterest strategy. ...2019-04-0323 minThe Corporate DropoutThe Corporate DropoutOne Last Shot: When You Decide Failing Isn't an Option with Kristina KnappKristina Knapp is the definition of a comeback story. At 21, she became the number one seller at Michael Kors - and within a year, she was traveling the east coast to help more stores become top performers. Eventually, she took this experience, went back to school and after having other businesses ask her for help, her business Elixir Media Co. was accidentally born. But as the tables turned, just a few years later her own business needed a turnaround. Spoiler alert: In 5 months, Kristina has more than tripled her revenue and on-boarded nine team members. If you...2019-03-2027 minThe Corporate DropoutThe Corporate DropoutHow to Ask for & Get Paid What You're Worth with Rachael Seda and April SciacchitanoReady to talk money? April and Rachael share tips on how "no" can lead to a bigger budget, why revenue-share is better than profit-share - and that time Rachael's first CEO asked if she was going to "have a tantrum" when she asked for a raise. To learn more, visit the show notes. Connect with Rachael & April on Instagram!2019-03-0617 minThe Corporate DropoutThe Corporate DropoutWhy Your Revenue Strategy Is a Relationship Strategy with Jeremy CareyFor Jeremy Carey, founder of Ironclad, growing a business is less about staff and office space, and more about culture, influence and brand. His strategy is to grow the caliber and scale of projects through developing relationships. In this episode, Jeremy shares the value of pro bono work, how to grow lean, and why grit and drive beats “talent” every time. To learn more, visit the show notes. Connect with Rachael & April on Instagram!2019-02-2728 minThe Corporate DropoutThe Corporate DropoutHow Education and Mentorship Fuel Fearless Business DecisionsTina Morey, sommelier and founder of #winestudio, talks about getting out of your own head and making business decisions from an informed space - not out of fear. What you put into it, you get out of it - so think about investing in your education and in relationships that challenge you. She also shares the common themes that emerge over a career, why the word “trend” is misleading, and a few unexpected recommendations for the casual wine drinker. To learn more, visit the show notes. Connect with Rachael & April on Inst...2019-02-2026 minThe Corporate DropoutThe Corporate DropoutHow declaring your value and following your passion leads to revenue with Mary KaufmanMary Kaufman is a perfectionist. It’s what makes her an amazing stylist and art director. Even so, she knows the value of flexibility, as her vintage rentals business evolved into something completely unexpected. Mary shares why you should put revenue aside to create value and connections for yourself, and how she built a successful signature event she now hosts four times a year. And of course stay tuned for insider tips on how to dress for a photoshoot and capture great photos of your kids (which may or may not include bribing with sweets)....2019-02-1329 minThe Corporate DropoutThe Corporate DropoutHow to Prepare for Your Comeback with Rachael Seda and April SciacchitanoRachael and April come together this episode to chat about the ups and downs of business, the letter to future-you that you need to write while business is booming, and how to use your time when business is down. Are you eating PB&Js, starting in a garage? We've all been there. In this episode, we talk about why your business growth depends on people, not just plans made and time spent behind a computer. To learn more, visit the show notes. Connect with Rachael & April on Instagram!2019-02-0619 minThe Corporate DropoutThe Corporate DropoutHow to Leave Your Corporate Job and Never Turn Back with Britney FelixNot every day can be a life-affirming trip to Bali - but Britany Felix (our podcast editor!) has built a podcasting business that support her adventurous side. Britany shares her story of leaving the corporate world twice, in two drastically different ways - plus how to be both solo and connected. Britany shares her insights from 300+ podcast episodes of her own, plus the hundreds of episodes she works on with her clients. Stay till the end for a can’t-miss offer for anyone starting a podcast of their own! To learn more, visit th...2019-01-2329 minThe Corporate DropoutThe Corporate DropoutTrusting your gut, even when it means giving up $50,000How much would you give up to stay true to your purpose? In part 2 of our conversation with Mel Charbonneau, we have a number: at least $50,000 per year. Mel talks about making decisions to align your business with your vision. Entrepreneurs often feel misunderstood, but Mel says, “if you let fear win instead of your dream win, you're an unwrapped package we're never going to see. You have gifts and ONE life to activate them.” In this episode, Mel shares how to break through fear and step into your bravest self. To learn more...2019-01-0919 minThe Corporate DropoutThe Corporate DropoutStop Dimming Your Light - How to Embrace Your Independent Streak with Mel CharbonneauYou've been there: Your boss is asking you to perform your role rather than be the person in the role. You're asked to conform, told to set aside who you are and what you're great at to meet the organization's needs. That's just how it is, right? Mel Charbonneau strongly disagrees. When she was told her independent streak was not an asset to the organization, she changed everything. Because as Mel says, you can’t unring the bell that is clarity. Square pegs, tune into this one. To learn more, visit the show notes. ...2019-01-0227 minThe Corporate DropoutThe Corporate DropoutShe Quit Her Job 2 Weeks Ago - Now What?! with Rachel HensonIt’s the riskiest thing she's ever done - and a little out of character. Rachel Henson quit her job two weeks ago, and she’s navigating working weekends, marketing and newfound freedom as a full time baker and new business owner. Are all entrepreneurs renegades and rebels? No way. When the desire to run the show yourself is there, however, there is no ignoring it. As Rachel says, you owe it to yourself. Hear what she says about how you decide what you want most out of life - and just when to make the jump. 2018-12-1920 minThe Corporate DropoutThe Corporate DropoutTalking to Customers Like Real People with Megan Hogan...(And How to Use 5 Mins with Gary Vaynerchuk)If you don't have it all figured out, is it okay to show up anyway? This was the question Megan Hogan asked Gary Vaynerchuk when she gifted herself a 5-minute consult with him for her 30th birthday. Her takeaway was this: It's okay to learn out loud. As a military spouse on the move, Megan became an expert at being the “beginner” in her businesses. She shares why you need to get scrappy and make sales your #1 priority. Plus, learn Megan’s framework for talking to customers so they finally “get” you. To learn more, visit the show notes...2018-12-1223 minThe Corporate DropoutThe Corporate DropoutThe Entrepreneur's Balance in the Years You Can't Do Over with Your Kids with Dhalia EdwardsPassion projects take up your lunch hour, weekend and every daydreaming moment… so maybe it's time to quit your job and start your business. This is exactly how it happened for Dhalia Edwards, when demand for her make-up services just kept coming. Dhalia started her business and built a team to deliver the flawless look she was known for. Dhalia shares why trust and a support network are important - and why you shouldn’t let building your business stop you from growing your family. To learn more, visit the show notes. Connect with Rachael & Apri...2018-12-0521 minThe Corporate DropoutThe Corporate DropoutHow To Make a Big (Terrifying) Leap into Owning Your Own Business with Lisa GerberEver get the feeling it's time to move on? For Lisa Gerber, that itch strikes every 5 years or so. That doesn’t mean it’s comfortable. Lisa talks about her big leap: moving to a mountain in Idaho to start her business. Lisa shares what to do when business slows (because it will), and how to break into the speaking circuit. Don’t wait for perfect timing.   To learn more, visit the show notes.   Connect with Rachael & April on Instagram!2018-11-2826 minThe Corporate DropoutThe Corporate DropoutIntroducing The Corporate Dropout PodcastIn this introduction to The Corporate Dropout podcast, you'll get to meet the hosts and hear their reason for why they wanted to start this podcast. Whether you’re just starting to feel corporate burnout, planning your escape or a seasoned entrepreneur, this podcast offers practical advice so you can stay inspired and crush your goals. It’s time to live free of the Sunday scaries. Drop out with us.   To learn more, visit the show notes.   Connect with Rachael & April on Instagram!2018-11-0504 min