Shows
Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs5 Ways to Maximize Every Investment You Make in Your BusinessSend us a textAre you investing time, energy, and money into your business but not always seeing the return? You're not alone—and it's time we have a real conversation about how to actually get results from those big decisions.In this episode of Promote Yourself to CEO, Racheal Cook breaks down 5 essential strategies to make the most of every investment—whether you're hiring, signing up for a program, attending an event, or investing in a rebrand.You’ll learn how to:✅ Make smarter decisions BEFORE you spend a dollar...2025-07-2432 min
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursYou Have a Revenue Goal - Now What?Send us a textAfter setting a revenue goal for your business, the next question on your mind might be, “How do I actually reach my goal?” If that’s you, then you’ll love this episode! In it, I dive even deeper into the actual math behind your revenue goal using real numbers to help you determine what to sell, at what price point, and to how many clients or customers. On this episode of Promote Yourself to CEO: 3:26 - I explain why figuring out how to hit your revenue goals can get a li...2025-07-1739 min
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursWhy a Big Enough Business Is Key to a Business & Life You LoveSend us a text You’ve seen the hype about small business and entrepreneurial success out there. It’s unreal! Not a day goes by when I don’t see photos of fancy cars, vacations, oodles of cash, and the typical success catch phrases that come with them on my social media. Here’s the conundrum, though: when your business crosses into the territory of making seven or eight figures, it can quickly become less about doing what you love and more about grinding things out as an entrepreneur to meet demand. So does bigge...2025-07-0338 min
Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs5 Ways to Maintain Momentum During The Summer SlowdownSend us a textSummer is just around the corner! It’s the time of year to relax with a cold drink by the pool and just slow things down. Sounds great, but how do you make sure things don’t slow down too much in your business? In this episode, I talk about how you can avoid losing momentum during the slower summer months and ramp up your business for the fall. On this episode of Promote Yourself to CEO: 3:21 - Summer is the perfect time to work on the bigg...2024-06-1235 min
Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs3 Key Mindset Shifts to Scale Beyond 6 FiguresSend us a textYou’re doing all the right things in your business. You have a great offer and clients you adore. Yet, you’ve hit a ceiling in your business. You can’t figure out why or break through it no matter how hard you try. If this feels familiar, then in this episode you’ll learn the three big shifts you need to make to get you and your business unstuck and back into growth mode. On this episode of Promote Yourself to CEO: 4:29 - Are you spending much of your time doing $1...2024-05-0929 min
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursThe Business You Have Today is The Result of The Work You Did 3 Months Ago!Send us a textImagine you’re watching a movie about two solo entrepreneurs: One is so excited about her business but finds herself spinning her wheels. She has an amazing vision for growing her business but goes from one idea to the next because instant success eludes her. The other also loves the idea of growing her business. But instead of constantly changing course while trying everything under the sun, she takes the slow and steady approach and inevitably reaches her goals with the framework and consistency advocated inside The CEO Collective....2024-02-2930 min
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursHow a Mid-Year Review Can Help You Achieve Your 2022 GoalsSend us a textHow are you doing on those 2022 goals you set at the beginning of the year? We’re almost at the midway point of the year. But if you’ve gotten off track with your goals, don’t worry! In this episode, I walk you through a mid-year review to help you figure out what is and isn’t working and how you can start planning for the second half of 2022. On this episode of Promote Yourself to CEO: 2:42 - Look at each goal you set at the start of the year...2022-06-0228 min
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursIncreasing Profit and Decreasing Burnout: A Case Study with Sarah YoungSend us a textUndercharging and over-delivering can be a challenging habit to break. You have to come to terms with the idea of increasing your prices and overhauling your packaging structure. If you’re like my guest today and feel nervous about raising your prices, then listen up because I have a real-life case study for you! I interview CEO Collective member Sarah Young about her journey over the last 18 months where she increased her price points, decreased burnout, positioned herself differently than other bookkeepers and CPAs, and now enjoys her business more than eve...2022-05-2646 min
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursDouble Your Revenue Using a Most Crucial Business Asset with Layne Lyons JDSend us a textWhen you need to grow your business, what do you do? Do you lock out the rest of the world and brainstorm new products, programs, or service ideas yourself, like so many entrepreneurs do? Big mistake! When you try to expand your business this way, you’re cutting out 100% of one of your most crucial assets: your existing customers and clients. In this episode, my guest and CEO Collective member Layne Lyons tells us about how she’s on track to double her business by getting actual input from those already fami...2022-05-0544 min
Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs3 Key Strategies to Grow Your BusinessSend us a textAs a business growth strategist for over 15 years, I’ve constantly heard and seen something that grates on my nerves. So many so-called experts always hype up the latest tools and tactics that grow your business by some measly amount every year. But why only settle for five or ten percent annual growth when you can double it instead? You don’t have to, which is why in this episode I reveal my three key strategies to help you rapidly grow your business (doubling or even tripling your revenue) with half the e...2022-04-2840 min
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursDo You Have CEO Level Support?Send us a textIn my conversations with women, I’ve discovered that we just don’t ask for or seek enough help. We feel like we have to do everything ourselves, and this leaves us feeling overwhelmed, exhausted, and on the brink of burnout. In this episode, I talk about building your own support system. I take you behind the scenes and share how I’ve built teams to help me in various areas of my business and my life. On this episode of Promote Yourself to CEO: 4:03 - When building your own su...2022-03-2432 min
Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs6 Lessons to Work Smarter, Not HarderSend us a textA lot of us entrepreneurs have seen (and heard) from our parents and others that success requires a lot of hard work and long hours. I used to be frustrated with the whole “work smarter, not harder” concept because I saw my entrepreneurial parents embrace the hustle. I thought to gain success you had to do anything and everything and work 80-100 hour weeks. But you eventually reach a point where you just can’t work any harder! So how do you get to that next level of success? Working harder for it...2022-03-1032 min
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursRun Your Day Like a CEOSend us a textAre your mornings just the craziest time of the day? Between dealing with pets, coffee, and kids, you ultimately feel frazzled by the time you sit down at your desk. Or perhaps at the end of your day, you’re just exhausted and collapsing into bed. Well, high-performance CEOs and leaders know they need to manage their day well and conserve their energy and brain space for what really matters to get the results they desire in life, health, relationships, and business. So today, we’re going to talk about how you can run...2022-01-2732 min
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursRun Your Week Like a CEOSend us a textRunning your business like a CEO requires strategy and planning. It also requires skillfully managing your time and energy every week as a CEO so that you’re putting your attention on the tasks that’ll actually move your business forward. However, this is an area where we often get stuck. The email inbox, administration work, and ongoing busy work daily in our business can become a distraction. Then at the end of the week, we realize we haven’t made progress on those high-priority tasks that will truly move your business forward. In thi...2022-01-2042 min
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursRun Your Month Like a CEOSend us a textYou’ve probably heard of my weekly CEO date if you’ve been following me for a while now. This is where I sit down to check in on my business to make sure we’re continuing to progress towards all the goals we’ve set. But I have another CEO date every single month. This series is all about what you’re doing on an ongoing basis to ensure you aren’t only creating business plans but also following through on them and adapting as circumstances arise. So I’m diving deep today and disc...2022-01-1321 min
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursRun Your Quarter Like a CEOSend us a textEvery new year feels like a fresh start and a new chance to go after those big, audacious goals for our lives and businesses. But if this year has taught us anything, it’s that our plans need adaptability. We need to build this adaptability into our entire business and allow it flexibility while still getting the results we want. That’s why I love running my quarter through 90-day plans. Today, I talk about how to actually dig in and start creating these plans for your own business. On this epis...2022-01-0636 min
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursHow Gratitude Helps You Build Your Business Connections & Community with Shannon Siriano GreenwoodSend us a textA couple of years ago, I received an invitation to a thank you party via email. That incredibly heartfelt invitation gave me the best feeling and became the catalyst for a friendship and business contact. In this Thanksgiving Day episode, the woman behind that email, Shannon Siriano Greenwood, is back on the show. She and I talk about how gratitude can have a huge impact on and should be the driving force behind your business. On this episode of Promote Yourself to CEO: 4:23 - I read the entire email...2021-11-2539 min
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursHow to See Content as Assets in Your Business Arsenal with Stacey HarrisSend us a textAre you like a hamster on a wheel when it comes to content creation? Do you feel pressured to release a newsletter, blog post, or social media posts week after week? Unfortunately, you’ve become a couch potato content creator--creating content that gets seen once, then gets archived and never sees the light of day again. Time in your business can be spent so much better than that! So in this episode, I’ve invited my friend and podcast producer Stacey Harris to discuss our anti-couch potato content creation approach and how...2021-11-1843 min
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursDo You Have a Month by Month Profit Plan for 2022?Send us a textInconsistent marketing... feast or famine cycle... shiny object syndrome... all work and no play... these are all signs of a lack of effective business planning to keep you focused and in implementation mode, without the hustle and burnout. In this episode, I guide you towards taking all the insights you’ve gained from the last few days and turning them into your 12-month profit plan for 2022. Welcome to the last day of the Plan Your Best Year Ever challenge! On this episode of Promote Yourself to CEO: 3:59 - Your 12-m...2021-11-0523 min
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursHow to Set Goals You Can Actually Follow Through On?Send us a textDoes this sound familiar? You write down a business goal and put it some place to remind you of it constantly. Then a few weeks or months down the line, that goal has gone missing, gotten thrown away, or is gathering dust on your desk or fridge or wherever you’ve placed it. And your business is as aimless as it’s ever been. With goal setting, too many people have a “set it and forget it” mindset. It’s time to try something new! In this episode, I dive into a differen...2021-11-0416 min
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursIs Your Business by Default or by Design?Send us a textToo many women entrepreneurs work crazy long hours trying to do everything themselves. And just when they feel like they’ve finally put out one fire, another one flares up soon after. But panic isn’t a business strategy, and you didn’t become an entrepreneur to stress yourself out. Imagine a 2022 that’s different, one without the hustle and burnout. Imagine running your business by design instead of default. When you do, things begin to run like clockwork. So in this episode, I dive into a strategic process for consciously designin...2021-11-0319 min
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursWhat Does Your Dream 2022 Look Like?Send us a textDo you spend every waking moment thinking and worrying about your business, especially with everything that’s gone on since last year? You can still build your dream business regardless of what’s happening in the world. Just take the time to get intentional about what you really want to experience. In today’s episode, I focus on a strategy to help you design your dream life in 2022. Welcome to day two! On this episode of Promote Yourself to CEO: 3:54 - Today is when things get fun and exciting. I reve...2021-11-0214 min
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursReady To Plan Your Best Year Ever?Send us a textThe holidays are almost here and many of us are already thinking about next year. But before you do that, it’s important to first take time to reflect on the progress you’ve made in your business this year. Too many entrepreneurs make the same mistakes and face the same obstacles again and again because they fail to do so, making the need to reach the next level of success that much harder. So to help you avoid this, I’m kicking off my annual five-part series for planning your best y...2021-11-0115 min
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursWhat Is Your Definition of Success?Send us a textWhat does it mean to have success on your terms? For many, it looks like being your own boss, on your own schedule, and making as much money as you want. Then you see the success of entrepreneurial influencers online, start to feel like you’re doing things wrong, and try to change the way you operate, only to realize you’ve just created another 9-to-5 job for yourself. To help you discover your own definition of success, I’ve created a workbook covering five areas of life. In this episode, I walk...2021-10-2831 min
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursWhy Referrals Are STILL The Gold StandardSend us a textSocial media and online marketing and content creation strategies are wonderful and I use them. But... business grows at the speed of relationships. If you’ve heard it’s impossible to scale a referral-based business or that you shouldn’t rely on referrals for your business, then tune in as me and my Operations Director Amber Kinney expose these myths. Amber can certainly vouch for this promotional strategy as she’s built her business entirely on referrals. So we have a conversation about how referrals are here to stay, can serve as one o...2021-10-1439 min
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursReady to Generate More Sales? Try These High Touch Sales BoostersSend us a textI’ve said before that high touch is incredibly important for entrepreneurs with premium offers. Despite being told that you can make lots of money while you sleep or that you must have a complicated funnel to be successful, directly connecting with people interested in your products, programs, and services is the real key to making sales at a premium level. In this episode, I share seven high-touch sales boosters to help you increase your revenue. On this episode of Promote Yourself to CEO: 8:28 - I dive into the fi...2021-10-0729 min
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursWhy Being Everywhere is Terrible Advice (And What to Do Instead)Send us a textRemember the day you first heard you should be on Twitter? Or Facebook? Or Instagram? Last year, it was Tik Tok. Years prior, it was Periscope. And on and on it goes. You hear the same about other marketing methods like building email lists, creating YouTube videos, starting a podcast, and blogging. And on and on it goes. One of the challenges women entrepreneurs face is just understanding the right strategies to use to grow their unique businesses. Without that clarity, you can’t gain real momentum as it ju...2021-09-3035 min
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursPricing Your Genius to Perfectly Match Your Financial Goals with Jacquette TimmonsSend us a textPricing is an uncomfortable subject for entrepreneurs that brings up all of our money mindset challenges. It often feels easier to just play safe when setting our price in order to not appear greedy to potential clients. So if pricing has ever been a sticking point for you, you’ll love today’s episode! I’ve invited my dear friend and financial behaviorist Jacquette Timmons to talk about the human side of money and how to determine the right price for us that honors what we do and helps us achieve our ultimate busine...2021-09-0242 min
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursDouble Your Revenue Using a Most Crucial Business Asset with Layne LyonsSend us a textWhen you need to grow your business, what do you do? Do you lock out the rest of the world and brainstorm new products, programs, or service ideas yourself, like so many entrepreneurs do? Big mistake! When you try to expand your business this way, you’re cutting out 100% of one of your most crucial assets: your existing customers and clients. In this bonus episode, my guest and CEO Collective member Layne Lyons tells us about how she’s on track to double her business by getting actual input from those alre...2021-08-3143 min
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursAvoid Hustle and Burnout With the Hidden Money In Your BusinessSend us a textYou have money buried in your business somewhere. It doesn’t require you to gain more followers, run more ads, or hustle further to get your hands on it, either. It just involves taking advantage of the lowest hanging fruit in your business. In the last episode of this series on putting an end to hustle culture, burnout, and entrepreneurial poverty, I reveal the third and final strategy to sustainably grow your business. I can’t wait for you to unlock this one! On this episode of Promote Yourself to C...2021-08-2628 min
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursFrom Struggling to Selling Out Offers: A Case Study with Leesa KlichSend us a textYou’re doing everything right. You’re offering a ton of content to get people in the door. But no matter what you do in your business, you only get a sale here or there. You’re just not seeing the results you want. So how can you make more sales? My guest today, CEO Collective founding member Leesa Klich, is a health writer and blogging expert who helps health and wellness professionals use engaging research-based content to build their practices. In this bonus episode, she reveals the strategic tweaks she made i...2021-08-2442 min
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursYour Profit Road Map for More Sales & a Truly Sustainable BusinessSend us a textWhat do you think you need to gain in order for your business to change and grow? Too often entrepreneurs get hyped up to chase vanity metrics like huge numbers of Instagram followers or email subscribers. Ultimately though, gaining five or 10 new clients is all you need to have a massive impact on your business. The simplest, easiest way for getting those clients isn’t something sexy or glamorous. It involves using a real strategy to invite people in, actually connect with them, and let them know how you can help. Co...2021-08-1933 min
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursIncreasing Profit and Decreasing Burnout: A Case Study with Sarah YoungSend us a textUndercharging and over-delivering can be a challenging habit to break. You have to come to terms with the idea of increasing your prices and overhauling your packaging structure. If you’re like my guest today and feel nervous about raising your prices, then listen up because I have a real-life case study for you! I interview CEO Collective member Sarah Young about her journey over the last 18 months where she increased her price points, decreased burnout, positioned herself differently than other bookkeepers and CPAs, and now enjoys her business more than eve...2021-08-1746 min
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursWhy Underpricing (and Overdelivering) Is Creating Business BurnoutSend us a textWe women entrepreneurs keep underpricing ourselves when offering the same service or product as our male counterparts. On average, we price up to 20% less. When I first heard that, I was blown away! Pricing is one of the quickest and most powerful ways to adjust your business trajectory and make it more sustainable. I’ve seen it in my business and those of my clients. So in this episode, I discuss why properly pricing your offers is the first step to designing a successfully sustainable business. On this episode of...2021-08-1231 min
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursHow the Current Hustle Culture Creates Entrepreneurial Poverty for WomenSend us a textCelebrity entrepreneurs don’t do any favors with all their hustle talk, and despite everything you hear about escaping burnout and hustle culture, too many women entrepreneurs still can’t escape. They desperately need the cash flow in their business right now. So if you’re struggling to get your business working on all cylinders, keep listening. Today’s episode kicks off a new series to help you break free from entrepreneurial poverty of time, energy, and money so you can attain the sustainable success you desire. On this episode of Promote...2021-08-0527 min
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursInsights to Get Out of Your Own Way with Business Team BuildingSend us a textYou’ve probably heard by now that one of the best ways to grow your business and start making a bigger impact is hiring a team. A team can support you by doing all the administrative, customer service, marketing, and sales work, and even work directly with your clients. If you’re attempting to do all of that yourself, it sounds overwhelming. So in this episode, I walk you through some things to think about as you level up your leadership and start bringing on a team. Listen as I give some...2021-06-2448 min