Shows
Aussie Online Growing on ShopifyE162 - Meta Success, My Tips! Some Common Beginner Traps When Advertising on MetaI unpack some of the most common beginner traps I see when business owners start advertising on Meta -and the clichés that aren’t actually problems (even though they feel like they are). From obsessing over daily fluctuations to panicking over frequency or thinking one “bad” day means failure, I share themindset shifts and practical truths that matter far more in 2026. We talk about what real Meta success looks like, why creative and consistency beat constant tweaking, and how to avoidsabotaging your own results through overreaction. If you’re running ads - or about to - this...
2026-02-2520 minAussie Online Growing on ShopifyAbout the Podcast and Your Host Rachel🌟 Small Aussie Brands Grow Online 📈Does your business have a strong online presence?With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing. In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts.🎯 Anti-agency. Pro small business.I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, hone...
2026-02-2401 minAussie Online Growing on ShopifyE161 - A Content Creator: You Can Work With Him For Your eCommerce Biz TooIn this episode, I break down why content volume has become one of the biggest growth drivers for online stores in 2026 and why so many businesses hit a ceiling simply because they don’t have enough creative assets for Meta to work with. I share a practical solution for brands who don’t have time to create content themselves: using a done-for-you contentbundle designed specifically to give your ads, emails, socials, and website the variety they need to perform. IIf you know your marketing could be working harder but content creation keeps falling to the...
2026-02-1823 minAussie Online Growing on ShopifyE160 - Let's Be The Driver of our Steam Train This Year! Grow your Shopify StoreIn this episode, I dust off one of my all-time favourite business analogies - being the driver of your steam train (and yes, also the captain of your ship) - to talk about what actually moves your business forward in 2026. If you want a fun, confidence-boosting reset that reminds you you’re in charge of the journey - this episode is for you. 🚂⚓✨We unpack why growth isn’t about doing more, chasing shiny ideas, or endlessly rebuilding the “perfect” plan, but about laying some tracks, fuelling the engine, and actually getting moving. I chat through how thi...
2026-02-1132 minAussie Online Growing on ShopifyE159 - One Email = $550 in Revenue (Here’s Why It Worked)In this episode, I break down how one simple email sent during a quick Australia Day flash sale generated $550 in revenue - and why the result had far less to do with the discount itself than most business owners think. I walk through the real breakdown behind the sale, including how just three customers spent well above the usual order value, why a $9 promo item triggered hundreds of dollars in extra purchases, and how wishlist behaviour quietly boosts revenue when you give customers a reason to visit your website. If you’ve ever wondered whether se...
2026-02-0426 minAussie Online Growing on ShopifyE158 - Planning Your 2026 Shopify Year: Promos and our Energy / CapacityThis episode is about creating a plan that supports both your business and your life - without pressure, panic, or constant promotion. I share a more sustainable way to think about planning for 2026, focusing on intention over intensity, seasonal rhythms instead of endless discounts, and promo calendars as flexible guides rather than rigid rules. We talk about why fewer, well-supported moments outperform constant noise, how to plan around your capacity and real customer behaviour, and why having a living, reviewable plan matters more than chasing every platform change. If you want clarity, confidence, and a plan that...
2026-01-2822 min
Aussie Online Growing on ShopifyE157 - I’m Sharing My Meta Dashboard: Why Advantage+ Shopping Is Working So Well in 2026In this episode, I open up my Meta Ads dashboard and breakdown why Advantage+ Shopping campaigns are working so well right now, even when the daily results don’t always look pretty. Using real data from multiple client accounts, I explain how cold traffic prospecting inside ASC actually works, why low cost-per-purchase can exist alongside “average” ROAS,and how creative volume allows Meta to sort your ads into its own internal funnel. You’ll learn how to read ASC data properly at the ad level, why turning off ads too early can kill performance, what daily spend volatili...
2026-01-2128 minAussie Online Growing on ShopifyE156 - Planning Your 2026 Shopify Success: Why Structure Beats HustlePlanning your Shopify growth for 2026 and already feeling overwhelmed? In this episode, I unpack why most Shopify plans fail by February - and why the answer isn’t doing more, but building better structure. You’ll learn a simple five-step framework to clear business clutter, set one actionable growth goal, master your calendar, create repeatable systems, and track progress without burnout. With practical Shopify examples covering Meta ads, email marketing, content, launches, and planning cycles, this episode shows how structure (not hustle) creates sustainable revenue, momentum, and clarity - plus one simple action you can take this week to set...
2026-01-1431 minAussie Online Growing on Shopify[BONUS EPISODE] Meta is the place to be in January 2026 for profitable customers - 100%!Get on it today! You'll find your new customers profitably in 2026 on Meta! Join me for this scrappy, chatty, car episode I just had to share these amazing results - Cost Per Purchase ranging from $6 to $34 - for real!Book your FREE Discovery Call in my calendar: https://www.aussieonlinegrowingonshopify.com.au/book-online🌟 Small Aussie Brands Grow Online📈 Does your business have a strong online presence?With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing.In 2025, my own...
2026-01-0907 minAussie Online Growing on ShopifyE155 - Klaviyo Deliverability Score Repair. Tips for Email Revenue Success in 2026 [A Case Study]In this case study episode, I break down how a real Klaviyo account repaired its email deliverability score from Fair to Excellent, and what this means for your 2026 email marketing planning. You’ll learn the exact segmentation, send-frequency, and content strategy changes that improved inbox placement, reduced unsubscribes, and strengthened list health - including how fixing the right flow (not campaigns) halved unsubscribe rates, and why fresh leads from ads play a key role in long-term deliverability. If you want higher open rates, better engagement, and emails that actually reach the inbox, this episode gives you clear, practical steps yo...
2026-01-0736 minAussie Online Growing on ShopifyE154 - Day 1 Launch! Highest revenue in 4 years! 350% increase on 2024.Great results - the highest revenue in four years and a jaw-dropping 350% jump on 2024. In this episode, I break down exactly what moved the needle: doubling down on Top-of-Funnel prospecting in October (hello, 50% new customers on Day 1), warming up my audience early with Klaviyo + Meta reminders, and marketing psychology with up-to-50% discounts, a hero bestseller, and a juicy Gift With Purchase. Plus, you’ll hear how auto-applied discounts, strike-through pricing, and a well-optimised slide-out cart helped close the loop. If you love a good revenue comeback story - hit play! Hit play and let’s div...
2025-12-0328 minAussie Online Growing on ShopifyE153 - My Facebook Ads Stopped Working. Troubleshoot Why Meta isn't performing.Meta ads often stop working because the creative runs out of steam - not enough volume, not enough variety, or too few ads inside ASC for the algorithm to work with. In this episode, I break down how creative fatigue shows up (higher frequency, lower reach, rising costs), why warm audiences burn out fast without new top-of-funnel traffic, how mismatched audiences tank results, and why niche brands and rushed, low-energy creatives fatigue even faster. Plus, I share simple Creative Kit ideas like Problem vs Solution, Back in Stock, Founder Story, Demos, and UGC to keep your ads fresh without...
2025-11-2629 minAussie Online Growing on ShopifyE152 – Meta AI Generated Images for your Facebook Ads – improved!🎧 Join me while I build an Ad LIVE – a screenshare episode for the first time. Meta’s updates the past few months are so improved. Their generated AI content like images and video for your Facebook Instagram ads is worth a look if you haven’t checked them out in a few months. Keep in mind though these variation on your ads do not count as unique ad creative and that is important for a few reasons so don’t rely on them as your only creative variation – Meta’s andromeda update will not perform if you only use the va...
2025-11-1918 minAussie Online Growing on ShopifyE151 - Podcast Guest: Dan from One Drop Cartel and His Founder Story🎧 Today is a momentous episode – my first ever interview with a podcast guest! This is Dan from One Drop Cartel and he has been a client of mine for 1 whole year now where I support his Australian brand with Meta Ads and Klaviyo Email Marketing. Join me in this special episode for the story behind his brand and his journey in growing his side-hustle. Grab some of his amazing new adventure apparel collection called "Dropverse", perfect gifting for Christmas and Summer 2025: https://onedropcartel.com/Hit play and let’s dive in. 🎧Book your Free Disco...
2025-11-1249 minAussie Online Growing on ShopifyE150 - Getting More Traffic to your Shopify Website: Promotions for 2026🎧 How are your getting traffic to your website? If you struggle with growing your Shopify ecommerce store sessions and in turn – customer orders / revenue – this episode may help you take back the wheel and be the driver of traffic to your website. Run a different promotion (or two) each month for 2026, and what does a promotion mean? It doesn’t always mean a sale at all – but it means “Give people a reason to come to your website.” Tune in and get some ideas you can plan and execute next year to get more sessions, more add to carts and more orders...
2025-11-0519 minAussie Online Growing on ShopifyE149 - eCommerce Equation Online Course: My Personal Review🎧 Have you heard of the online course eCommerce Equation? This is my honest review of the popular online program. I joined 4 months ago and want to share what I love about the course and what I don’t love about it. If you have considered joining, or maybe you are a past member, this episode is my personal experience inside the course – maybe you can relate.Hit play and let’s dive in. 🎧Book your Free Discovery Call HERE and start growing today! 🌱 🌟 Small Aussie Brands Grow Online 📈 Do...
2025-10-2923 minAussie Online Growing on ShopifyE148 - Black Friday Part III - My Top Three Planning Tips (Meta and Klaviyo)🎧 If your eCommerce store is your side hustle – this episode is for you! My Top 3 tips in planning for your Black Friday sale between now and the end of November. Make time for these three things and you’re SALE will be more successful than chasing all the things you think you “should” do, and in the limited amount of hours you have per week when building your small business around a career and family.Hit play and let’s dive in. 🎧Book your Free Discovery Call HERE and start growing today! 🌱
2025-10-2221 minAussie Online Growing on ShopifyE147 - Black Friday Planning 2025 Part II - Small Biz Blind Spots🎧The part 2 from last week - what of these small business owner blind spots do you relate to? If you feel you are losing time and November is looming fast, this episode is about some of the common blind spots us business owners can have in planning for BFCM. Maybe some of these blind spots are you – they are definitely me. Take some time this week to get one of these sorted, ensuring you have the best Black Friday sale month for your Shopify store ever!Hit play and let’s dive in. 🎧...
2025-10-1518 minAussie Online Growing on ShopifyE146 - Black Friday Planning 2025 Part I - Small Biz Blind Spots🎧 Have you got your Black Friday 2025 strategy planned? If not, you’re not alone. If you feel you are losing time and November is looming fast, this episode is about some of the common blind spots us business owners can have in planning for BFCM. Maybe some of these blind spots are you – they are definitely me. Take some time this week to get one of these sorted, ensuring you have the best Black Friday sale month for your Shopify store ever!Hit play and let’s dive in. 🎧Book your Fr...
2025-10-0823 minAussie Online Growing on ShopifyE145 - My Meta Ads Strategy spend $15 per day or $150 per dayThis episode is a bit of a follow-up to a previous episode – here I share my real strategy for how to succeed with Meta Ads to grow your Shopify eCommerce store in Australia based on a daily Facebook Ads budget of $15 or $150+Hit play and let’s dive in. 🎧Book your Free Discovery Call HERE and start growing today! 🌱 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Faceboo...
2025-10-0123 minAussie Online Growing on ShopifyE144 - Help! My Facebook Ads aren’t working!If you’ve ever felt like you’re just handing over money to Meta without seeing results, you’re not alone. Before you rage-quit Ads Manager, let’s walk through the biggest culprits behind underperforming ads and what you can tweak to get things moving again. Hit play and let’s dive in. 🎧 Book your Free Discovery Call HERE and start growing today! 🌱 https://www.aussieonlinegrowingonshopify.com.au/book-online 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratc...
2025-09-2424 minAussie Online Growing on ShopifyE143 - Are You Under $5K or Over $5K Shopify Store? FAQ from Clients on Discovery Calls – Answered!On every discovery call I have with Aussie eCommerce businesses, the same questions pop up lately. Running a Shopify store in Australia and trying to work out your next step? Whether you’re chasing your first $5K months or already past that milestone, the priorities are very different - and that’s exactly what we’re unpacking today.Some common questions from new clients:👉 Should I be spending on ads yet?👉 How important is email marketing for my stage?👉 Is branding and design worth it before I’m making consistent sales?👉 What’s the quickest way to drive more traffic to my store?Th...
2025-09-1722 minAussie Online Growing on ShopifyE142 - Increase Your Social Media Performance Easily! Reach, Meta Insights and RePostingIf you’re running a small Aussie Shopify store and feel like your Meta Ads and organic content are stuck in neutral, this episode is for you. We’re diving into the untapped goldmine sitting right inside your account: Facebook and Instagram Insights. Instead of guessing what content works, your Insights data shows you exactly what the algorithm is pushing out — and how to use that to boost reach, engagement, and sales.What You’ll Learn in This Episode:How to read your Meta Insights.Why sorting by Reach reveals what the Meta...
2025-09-1023 minAussie Online Growing on ShopifyE141 - I Doubled my Revenue! And my ROAS on Meta Ads was 2.5 for July 2025!In July 2025 I doubled my revenue! And my Meta Ad Spend ROAS was 2.5 across the month. This episode is a bit braggy… not my usual… but I hope it inspires you that growing in eCommerce is more possible today than ever before when you follow the creative path (yes that means running ads with lots of creative variations) and you don’t neglect your email marketing!Hit play and let’s dive in. 🎧Book your Free Discovery Call HERE and start growing today! 🌱 🌟 Small Aussie Brands Grow Online 📈 D...
2025-09-0330 minAussie Online Growing on ShopifyE140 – What I have Learned in Spending 250K on Facebook AdsNot click bait... I have spend over a quarter of a million dollars in Meta Ad spend between my two eCommerce brands and my clients accounts - this is what I have learned in that time about Meta and how to spend your own marketing dollars wisely on the platform to get you more sales and more customers online.Hit play and let’s dive in. 🎧Book your Free Discovery Call HERE and start growing today! 🌱 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online prese...
2025-08-2738 minAussie Online Growing on ShopifyE139 - How to spend $15 p/day or $150 p/day on your Meta Ads to grow your Shopify Store [E138 Part II]🎧 I walk you through Meta ad strategies for $15/day vs $150/day. Whether you run your ads solo or through an agency, this episode will help you stay ahead of the curve in 2025 and leverage Meta to win for your small Shopify business.Hit play and let’s dive in. 🎧Book your Free Discovery Call HERE and start growing today! 🌱 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads...
2025-08-2124 minAussie Online Growing on ShopifyE138 – Meta Giant Shift 2025 and Why Ads Matter More Than Ever: Andromeda and the Algorithm🚨 Meta Ads Are Changing – Are You Ready? In this episode, we break down Meta’s biggest shift in years: the rollout of the new Andromeda AI ranking engine, major updates to Advantage+ campaigns, and what it all means for your eCommerce store.🎧 Plus – a sneak peek at next week’s episode where I’ll walk you through Meta ad strategies for $15/day vs $150/day. Whether you run your ads solo or through an agency, this episode will help you stay ahead of the curve in 2025.Hit play and let’s dive in. 🎧Book...
2025-08-1423 minAussie Online Growing on ShopifyE137 – Don’t Quit! You need the Zero to get the 100! Your pep-talk if you're struggling with ShopifyFeeling stuck, tired, or on the verge of throwing in the towel? This one’s for you. This episode is a reminder that the magic doesn’t happen at the starting line, or even at step 10. It’s in the messy, uncomfortable middle.I’m sharing a personal story from my Meta Ads journey, how I nearly quit, what finally clicked, and why leaning into what works (instead of forcing what I thought should work) changed everything. Plus, I’m diving into my favourite philosophy: you can’t skip from zero to 100. Everyone who made it took ever...
2025-08-0723 minAussie Online Growing on ShopifyE136 [E135-B]: Feed the Meta Machine - Turn one Image into 10! Success with Facebook Ads in 2025Meta isn’t a slow-burning campfire anymore—it’s a furnace. And if you want your ads to work, you’ve gotta keep tossing in creative fuel. But here’s the good news: fresh doesn’t have to mean from scratch.In today’s episode, I’m showing you how to take just one image and one short video and stretch them like elastic—into multiple ad creatives you can test, tweak, and re-use without breaking a sweat (or reaching for your camera again).📹 I filmed one 37-second brand video.🔥 Instead of treating it like a ‘one and done...
2025-07-3124 minAussie Online Growing on ShopifyE135 – Feed the Meta Machine - Turn one Video into 10! Success with Facebook Ads in 2025Meta isn’t a slow-burning campfire anymore - it’s a furnace. And if you want your ads to work, you’ve gotta keep tossing in creative fuel. But here’s the good news: fresh doesn’t have to mean from scratch. In today’s episode, I’m showing you how to take just one image and one short video and stretch them like elastic, into multiple ad creatives you can test, tweak, and re-use without breaking a sweat (or reaching for your camera again).📹I filmed one 37-second brand video.🔥 Instead of treating it like a ‘one and done...
2025-07-2424 minAussie Online Growing on ShopifyE134 - Marketing That Meets You Where You’re At: New Ads + Email OffersIn this episode, I’m sharing an update to how I now work with clients — especially if you’re a small online business looking for support with marketing that actually moves the needle.I’ve refined my services into two clear focus areas: Facebook Ads Management and Klaviyo Email Marketing. I’ve also added a few optional Add-On’s that give you extra support depending on where your business is at and what kind of growth you're aiming for. It’s all about making things simpler, clearer, and more aligned with how I can best support y...
2025-07-1723 minAussie Online Growing on ShopifyE133 - Why Frequency is a Super Important Meta Ads Metrics for your Facebook Ads. Why you should care about it too!If you’ve ever looked at your Meta Ads and wondered, “Why is this tanking all of a sudden?” - this episode is for you. This week, I'm diving deep into one of the most underrated and misunderstood metrics in Meta Ads: Frequency. It’s not just about how many people see your ad, but how often they see it - and spoiler alert: that difference is everything when it comes to diagnosing fatigue, wasted spend, and ad performance woes. Whether you're managing your own ads or working with a media buyer, knowing how to interpre...
2025-07-1024 minAussie Online Growing on ShopifyE132 - What are Good and Bad Social Media Metrics? Let's Talk About It..."Is My Social Media Even Working?" Real Talk on Organic Reach & Engagement. In this episode, I break down what “good” actually looks like when it comes to organic reach and engagement on Facebook and Instagram. If you’ve ever wondered whether your posts are performing or just disappearing into the void—this one’s for you. In 2025 organic social media is more valuable work and use of your time than ever before – literally!Hit play and let’s dive in. 🎧 Book your Free Discovery Call HERE and start growing today! 🌱 https://www.aussieonlinegrowingonshopify...
2025-07-0318 minAussie Online Growing on ShopifyE131 - Smarter Email Marketing & Inbox Overload – Let's Talk Strategy!In this episode, I’m sharing the behind-the-scenes updates I’ve made to my email marketing strategy to help improve engagement and clean up my list. From softening the tone in abandoned cart emails to segmenting more thoughtfully based on engagement levels, I walk through what’s working—and what’s not. I also talk about testing personalisation in subject lines and copy, trialling A/B testing on header images and CTAs, and introducing a standing offer for cold subscribers to try and win them back before regular list clean-ups every six months. Plus, we touch on the realitythat people are...
2025-06-2622 minAussie Online Growing on ShopifyE130 – Data is Grey! Approach your Marketing $$$ with a Wholistic MindsetIn this episode, we’re talking about the sneaky side of ecommerce success—gray data. You know, the kind of sales that show up after a live or an email blast, but don’t get a high five from Shopify, GA4, or Meta Ads. I recorded this on a Tuesday, fresh off 5 Shopify sales from brand-new customers—hello, LIVE magic!We’ll chat about why those “non-attributed” wins matter, how I’m noticing more action on email and LIVE days, and why—if you’re not cracking $500K a year—you might want to hold off on the fancy third-party...
2025-05-2218 minAussie Online Growing on ShopifyE129 - Meta Advantage + Shopping Sales Ads – Your Best Way for New Customers in 2025!I have a love-hate relationship with Meta Advantage + Shopping campaigns but in recent weeks (since mid March) have had great success with them in my eCommerce Shopify store. This type of campaign is a MUST to test and try if you sell online, it is the way Meta will continue to drive all advertising accounts - it is in your best interests to lean into it.Hit play and let’s dive in. 🎧Book your Free Discovery Call HERE and start growing today! 🌱 🌟 Small Aussie Brands Grow Onli...
2025-05-1524 minAussie Online Growing on ShopifyE128 - How I would spend $500 on Meta Ads for my Shopify Store - A Real StrategySo, if you're thinking, "I’ve got $500 to spend on Meta Ads this month — where should I start?" Here’s what I recommend to make that budget work hard for you, especially if you’re a small eCommerce business.Hit play and let’s dive in. 🎧 Book your Free Discovery Call HERE and start growing today! 🌱 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business'smarketing strategy.
2025-05-0822 minAussie Online Growing on ShopifyE127 - Keep your Store Promos and Emails “Skimable” Clear Communication Shopify and KlaviyoLet's put our customer hat on when crafting an offer for our customers and building the emails to communicate that offer. I recently had an offer that didn't land as well as I'd hoped with my customers and it prompted me to make this list of Must-Do's for building a high converting Klaviyo email campaign - keeping the offer and the email "skimable" and your potential customers saying Yes - being reassured in their customer journey with your Shopify small business.Hit play and let’s dive in. 🎧Book your...
2025-04-3024 minAussie Online Growing on ShopifyE126 - Why Cheap Meta Ads Traffic is Not Always Good Traffic: Let's Pay for Customers and Not Just Clicks!👉 “Are you paying for clicks… or are you paying for customers?” This episode I want to encourage you to stop looking at your Cost Per Click on Meta. Focusing on "cheap" might be holding your business back — cheap clicks look good but can be a vanity metric, like seeing your social media followers growing, it is not a reflection of the quality of the potential customers you are attracting and getting to your website. Let’s focus on paying for customers and not clicks!Hit play and let’s dive in. 🎧Book your Fre...
2025-04-2322 minAussie Online Growing on ShopifyE125 – Growing Pains… What’s Next after My Highest Revenue Month Ever in 4 Years!I had my highest revenue month ever in my eCommerce store in March 2025 – since starting my small biz 4 years ago. This milestone makes me so proud and I am now coming up again new challenges and growing pains. What challenge are you facing right now in growing your eCommerce store? Are you going through some growing pains, or some pains of NOT growing? Either way – we need to solve the very next problem in front of us so we don’t get in the way of our own success….Hit play and let’s dive in. 🎧...
2025-04-1619 minAussie Online Growing on ShopifyE124 - My 20% Shopify Conversion Rate! Breaking Down The REAL Cost of Advertising & GrowthIn this episode, I’m pulling back the curtain on what it actually costs to grow a subscription box business — and why the numbers might surprise you. We all dream of "cheap" traffic and organic sales, but when you look at the data behind Meta advertising (and the energy behind organic growth!), it becomes clear that nothing is truly free or easy.I walk you through the results of my recent subscription box launch:✨ 20% conversion rate from my waitlist✨ $800 total Meta ad spend split between audience-building and retargeting✨ $31.20 average cost per new subscriber — my biggest subs...
2025-04-1023 minAussie Online Growing on ShopifyE123 - What to do when Meta Advantage + Shopping Ads don't work!Discover what happens when Advantage+ Shopping Ads don’t work as expected or advertised... almost everywhere you look on the internet these days! In this episode, I share my mixed experiences with these AI-driven ads, breaking down when they succeed and why they sometimes fail. Whether you’re considering these ads or rethinking your current strategy, gain insights on smarter, more effective advertising alternatives depending what your budget is and ultimate goals for your small Aussie Shopify business.Hit play and let’s dive in. 🎧 Book your Free...
2025-04-0221 minAussie Online Growing on ShopifyE122 - What is Working on Meta Now with Ads! Facebook and Instagram Advertising for ShopifyI have spent over $120K on Meta in the past 4 years and am always testing and trying things. For the past couple of months I have some key strategy that is working really well - so tune in for what is working NOW (early 2025) on Meta and your ads to get quality traffic and sales to your Shopify store from Facebook, Instagram and Messenger.Hit play and let’s dive in. 🎧Book your Free Discovery Call HERE and start growing today! 🌱🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presen...
2025-03-2622 minAussie Online Growing on ShopifyE121 - $100 p/hr Shift! Stop Busy and Start Building Your BusinessHave you ever ended a workday feeling exhausted but wondering what you actually accomplished? You’re not alone! As business owners, we often fill our time with tasks that feel productive—like packing orders, answering DMs, or tweaking our website—but these don’t actually move the needle when it comes to revenue.In this episode, I’m sharing the simple shift I made that completely changed how I run my business. Instead of spending 3 hours packing orders, I paid someone else to do it and used that time to focus on my subscription box waitlist launch—an investmen...
2025-03-1924 minAussie Online Growing on ShopifyE120 - Meta Ads Strategy for my Subscription Box LaunchMy subscription box launch sold out last year and I’ve just built my suite of Meta Ads to build my waitlist for my next open cart for my eCommerce subscription box. Meta is one of my favourite ways in 2025 to get great quality traffic to build a waitlist. This episode is all about the strategy and campaigns I am building – join for tips to DIY yourself or reach out to me, save yourself the time and stress, and I’ll build your Meta suite of campaigns towards your next open cart or product launch!Book your FREE D...
2025-03-1224 minAussie Online Growing on ShopifyE119 – 30% More Sales in 2024 with Smaller Profit - My Shopify Growth Real StoryIs growth worth it? Let’s talk about it. My revenue increased by 30% in 2024, and I want to share a few reasons why in this episode. But here’s the kicker – my profit took a massive hit, dropping by 50% on the year before! One thing many start-up, side hustle product businesses don’t talk about is the cost of growth. If you hold inventory then you know growing is expensive. Join me as I share my Topline Revenue success in 2024 and the back story to that statistic. This episode is all about unpacking what fuelled my reven...
2025-03-0523 minAussie Online Growing on ShopifyE118 – [PART III] Get More Website Traffic to your Shopify Store 2025!Use one of these marketing activities or promotions to get more website traffic to your Shopify store in 2025. Sometimes the issue of “I don’t have enough sales!” is actually a traffic problem at the top of your marketing funnel. Do you have enough session to your store every day to reasonably expect a certain number of sales at the other end? This episode is a list of activities I am rolling out for my own eCommerce store this year to get more sessions and more sales!In 2025 my top priority is to get more good q...
2025-02-2622 minAussie Online Growing on ShopifyE117 – [PART II] Get Website Traffic – Cheap Meta Ads To Get Customers in 2025!Cheap traffic on Meta is still something you can achieve for your Shopify eCommerce business! But it requires some creative strategy and you finger on the pulse of your stats in Shopify, Meta and Klaviyo. In 2025 my top priority is to get more goo quality leads and website traffic to my eCommerce store, and I imagine that for many of you that is the same goal. Listen in to part II of last week’s episode where I share all about my Lead Generation Meat Ads Strategy for 2025 to get cost-effective, high-quality traffic to my website through Fa...
2025-02-1915 minAussie Online Growing on ShopifyE116 - [PART I] Get More Website Traffic - My Subscription Box Launch Strategy for 2025💥 Limited-time offer! 🦘 Work with an Aussie local (Rachel from SA). Get clarity on your Facebook Ads data for your Shopify store with my 30-day project window PLUS a special offer for a limited time if you also have Klaviyo linked to your Shopify store! 👉 Offer ends 28 February - don’t miss out: https://bit.ly/3B3szrD
Get more Website Traffic and grow your online business this year! My Top priority for 2025 is keeping lead generation top of mind in my efforts growing my Shopify eCommerce store and my Podcast Client Portfolio. Do you need more website traffic – a...
2025-02-1223 minAussie Online Growing on ShopifyE115 - Build that Bridge! Construct to Completion Instead of Starting - Growing an Online Business AustraliaThis concept about bridges from the famous Alex Hormozi is becoming a fundamental principle I will be keeping in mind for 2025! It is about completing bridges before starting new ones! Join me to be inspired today in your small business growth journey online here in Australia.
💥 Limited-time offer! 🦘 Work with an Aussie local (Rachel from SA). Get clarity on your Facebook Ads data for your Shopify store with my 30-day project window PLUS a special offer for a limited time if you also have Klaviyo linked to your Shopify store!
👉 Offer ends 28 February - don’t mis...
2025-02-0523 minAussie Online Growing on ShopifyE114 - [REPLAY] My Top 3 Episodes: E105 Organic Social Media is Your Testing GroundMy Top 3 Episodes since I started my podcast 2 years ago - today a recent episode , E105, my top most downloaded and listed to - ever! It is all about how your organic social media efforts ARE worthwhile in your Shopify business and growing your customer base; use organic socials as your testing ground for where to spend your advertising dollars this year.
🌟Small Aussie Brands Grow Online
📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.
👤 You're to...
2025-01-2925 minAussie Online Growing on ShopifyE113 - [REPLAY] My Top 3 Episodes: E094 Get More Website TrafficMy Top 3 Episodes since I started my podcast 2 years ago - today an episode all about getting your Shopify store more website traffic - Episode 094.
🌟Small Aussie Brands Grow Online
📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.
👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!
🔍 Unravel the complexities of Meta advertising, stop the cash burn, and st...
2025-01-2225 minAussie Online Growing on ShopifyE112 - [REPLAY] My Top 3 Episodes: E001 Let's Make This Happen!My Top 3 Episodes since I started my podcast 2 years ago - today is my very first episode... a throwback to Episode 001!
🌟Small Aussie Brands Grow Online
📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.
👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!
🔍...
2025-01-1523 minAussie Online Growing on ShopifyE111 - 36% of my Revenue in 2024 came from Email! Build this Klaviyo Segment today!I have actively been working towards increasing my revenue from email the past 150 days or so… several months anyway… and my latest report is great! 36% of my total topline revenue from my Shopify store has come directly from email throughout 2024! This is something you should pay attention to for your own eCommerce store in 2025. Spend 10min today and build this segment with me to use every week – yes every week – in 2025 to feel confident you are not spamming your potential customers and keeping in touch with those who want to hear from you.
🌟 Small Aussie Brands Grow...
2024-12-1821 minAussie Online Growing on ShopifyE110 - Black Friday Meta Ads Case Study. What Happened vs What I Predicted 2024How did your Black Friday sales go with Meta Ads? My predictions weeks before turned out to be completely wrong and I pivoted mid November to change-up my Meta Ads Strategy for 2024. This episode is about what I changed and why… maybe you can relate to these results too.
🌟Small Aussie Brands Grow Online
📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.
👤 You're too busy to juggl...
2024-12-1124 minAussie Online Growing on ShopifyE109 - Your Promo Calendar 2025. Get More Website Traffic next year!It is that time of year where I plot out my promotions for my Shopify store in 2025. This work is important for a couple of reasons, the main being to increase my website traffic in measurable, actionable ways. And if I think about the specific promotions to run next year with my customers, I wont' be so reactive when I feel like my traffic is dropping... this is my plan to ensure I am giving my customers all the reasons to come visit me again!
🌟 Small Aussie Brands Grow Online
📈 Does your business have a...
2024-12-0424 minAussie Online Growing on ShopifyE108 - January 2025 Projects. Some eCommerce Store MaintenanceIf your Shopify store and niche has a bit of downtime over Summer then January could be the perfect month to tackle a couple of important projects that you keep putting off all year! That is certainly the case for me - join me as I share my plans for January and I hope it motivates you to make your own list of much needed, important tasks that you keep procrastinating about.
🌟 Small Aussie Brands Grow Online
📈 Does your business have a strong online presence? With my marketing expertise and proven success in sca...
2024-11-2723 minAussie Online Growing on ShopifyE107 - Predictions for Meta and Social Media 2025Things are rapidly changing on Meta when it comes to paid advertising and organic social media. The legend Gary Vee made some bold statements 18 months ago about organic social media that I was 100% on board with… then sat on that info and did not a lot with it. Now as I start to look towards 2025 and my strategy for my eCommerce Shopify store I am leaning heavily on the changes Meta is making for paid advertising and organic social and deciding fighting it is useless! Join me and get your mindset shifted for 2025!
🌟 Small Aussie...
2024-11-2022 minAussie Online Growing on ShopifyE106 - Pay Attention! Current Struggles in my Shopify eCommerce StoreI am trying to solve two big problems in my Shopify Commerce store at the moment that have become a problem in the past 90 days… listen in and see if you can relate? What is your next hurdle or struggle? What is your data telling you – like my data is telling me? It can be easy to cruise along and not keep our finger on the pulse. Today is the day to stop burying your head in the sand… if you have been… and get real with the data and solve some problems = continuing to grow in eCommerce and get more...
2024-11-1323 minAussie Online Growing on ShopifyE105 – Organic Socials is your Testing Ground if you are a beginner with Meta AdsI often suggest to small Shopify stores starting out with Facebook Ads to choose one of your best performing organic social media posts from the past 90 days, edit the post to have more polished copy, then use that exact existing post as an ad! I love this strategy and I am never disappointed with the results when I do this in my own account for my eCommerce store; this episode is all about the results I have achieved recently with this strategy that you can easily implement too!
🌟 Small Aussie Brands Grow Online
📈...
2024-11-0621 minAussie Online Growing on ShopifyE104 – BFCM Meta Ads Strategy, What Facebook Ads to Run Black Friday 2024Meta is a very different platform in 2024 than it was in 2023, and that has been true for several years. So what are my plans for Black Friday Ads on Facebook and Instagram? This episode is about my planned strategy for maximum sales in this crucial Christmas shopping season for 2024!
🌟 Small Aussie Brands Grow Online
📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.
👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and...
2024-10-3019 minAussie Online Growing on ShopifyE103 – Overnight Success Online is Usually a Myth… Protect your Mindset to Progress!If you feel the online world saying you are missing “the magical secret sauce!” I want to encourage you that’s probably NOT true. I am on a bit of a rant today about the screenshots and data that flood the internet from gurus with their successes… that you can only get with them… Data is amazing for clarity and transparency – when you know how it was calculated and what the background of the creator is.
I share two screenshots I manufactured today from REAL data, but skewed to tell a story that isn’t actually true! A cautionary t...
2024-10-2324 minAussie Online Growing on ShopifyE102 – Refresh Your Pop-Up BFCM 2024 Black Friday Revenue StrategyI did this work and have doubled my Klaviyo Opt-In rate on my Shopify eCommerce Pop-up; you can too! I am continuing to drive more Top of the Funnel traffic to my website in the lead up to Black Friday shopping season – to convert warm leads at this big Christmas shopping event for 2024.
Do you have a website pop-up?
If you do when was the last time you checked the metrics of it and did a bit of a refresh… to squeeze more juice out of the traffic you are driving to your website?
2024-10-1624 minAussie Online Growing on ShopifyE101 – You are Doing a Great Job!My Klaviyo Email Marketing Click Thru Rate and discovered my metric is 600% better than the average in my niche! What?! What did you achieve recently that you can stop and congratulate yourself for in growing your small Aussie biz today?
You are staying in the growing a business game! We spend a lot of time on the issues and things we ‘need’ to do in our business… and not enough time celebrating when we get something right!
And this reminded me – I get too caught up in what is ‘wrong’ in...
2024-10-0912 minAussie Online Growing on ShopifyE100 - Facebook Ads with AI - New technologies and My thoughts!AI is everywhere hey! You are probably on the edges OR fully immersed in all the latest advances of AI in the small business world. To date though, many Aussie businesses have yet to experiment with AI.
This is an editorial type episode on my opinion about the ever changing and attractive AI landscape when growing your online eCommerce business on Shopify or any other platform.
I’m on a bit of a soap box!
My Key Takeaway for today: use AI opportunities to make what you are already doing more efficient INSTEAD of...
2024-10-0324 minAussie Online Growing on Shopify💰 E099 - More Revenue for Black Friday 2024 with a Group Challenge🌟 Activate the Special Offer (expires end of September 2024) here: https://www.aussieonlinegrowingonshopify.com.au/offer
🚀 Check out more niche specific examples for your Small Aussie Business that will inspire how you can do a challenge to grow your website traffic, newsletter email sign-ups, and social media reach – ALL towards the end goal of more revenue and sales this Black Friday 2024!
Check out the other examples for Shopify eCommerce or Service Based Business here: https://www.aussieonlinegrowingonshopify.com.au/post/examples-for-your-niche-get-more-revenue-and-sales-black-friday-bfcm-2024
Special Offer from me!
I...
2024-09-2624 minAussie Online Growing on ShopifyE098 - Special Offer 50% Free! Just for Small Aussie Businesses🌟 Activate the Special Offer (expires end of September 2024) here:
https://www.aussieonlinegrowingonshopify.com.au/offer
Special Offer from me! I have had a podcast now for over 2 years and can’t believe this is the first time I am running a special value offer for my listeners 😊
Listen in for how you can get 50% added value FREE to my Meta Ads Management Package – just for Aussie listeners!
🌟 Small Aussie Brands Grow Online
📈 Does your business have a strong online presence? With my marketing expertise and pr...
2024-09-1816 minAussie Online Growing on ShopifyE097 BFCM Planning 2024! Time to Brainstorm your Black Friday offer!
My BFCM revenue last year was up 500% on 2022 - so now is the time to get a BFCM strategy for 2024 brainstormed and formed!
Yes it may still be early days… but I have been thinking about doing this work for several weeks now!
As an encouragement to you - it is never too late to put something in place for the shopping season! Remember your customers and potential Shopify customers are going into this time of year ready to shop!
So – you are doing yourself a disserve by not being there. Show up and show up often.
Join me in t...
2024-09-1224 minAussie Online Growing on ShopifyE096 - Ask Your Agency These QuestionsIf you employ or contract a marketing agency, ask them some of these questions. It serves no one if you have no clarity on the goals you established with your agency and they are not giving you transparent data in return. Maybe they are working hard in the background, but if they are not communicating with you – how would you know that? So check out this list of questions I suggest asking your agency if you are lacking confidence in their work to support your business.
🌟 Small Aussie Brands Grow Online
📈 Does your business...
2024-09-0525 minAussie Online Growing on ShopifyE095 – Build these Meta Custom Audiences for your online storeBuild these custom audiences in the back of Meta today – they are dynamic, so you only need to do this once, then update every few months. They will keep populating over time and are perfect for retargeting an audience on social media with cost effective Facebook and Instagram Ads.
🌟 Small Aussie Brands Grow Online
📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 🎯
👤 You're too busy to juggle all the marketing tasks?
Save yourself the energy, money and time...
2024-08-2917 minAussie Online Growing on ShopifyE094 - Get more Website Traffic!I need more customers! Or I need more sales! These are very common problems for us small online business owners. Often the customers and sales you want are not there simply because of a mathematical issue – not enough traffic to your website in the first place. This episode is rapid fire list of ideas you could try in your Shopify product business to get more traffic which equals more sales over time.
🌟 Small Aussie Brands Grow Online
📈 Does your business have a strong online presence? With my marketing expertise and proven success in scali...
2024-08-2420 minAussie Online Growing on ShopifyE093 – Customers don’t magically appear! It is a result of your consistent workSometimes when we are new in the online business world we feel like a sale “came out of the blue!” or the opposite and we expect because we have a website, customer and sales should just come to us! Neither of these is realistic or true. Your growing success in ecommerce in Australia is off the back of your consistent work in areas you can experiment and measure and replicate. So, if you received a bunch of sales recently and feel like it was just luck – I’d encourage you that it probably isn’t! You are working and building –...
2024-08-1523 minAussie Online Growing on ShopifyE092 – my eCommerce Steady Growth Umbrella StrategyDo you wonder what tasks are growth centred when you sit down to work on your business? This is one of the hardest things we do as business owners deciding what work is important and what isn’t. This is my Umbrella Strategy and I have 4 umbrellas to share with you today
that have contributed to my steady online growth in my own eCommerce brands over the last several years. I hope this helps you stop getting distracted by shinny object syndrome 😊 which we all struggle with hey ?! Join me as
I chat about Facebook Ads, SEO, Subscription Box, and E...
2024-08-0822 minAussie Online Growing on ShopifyE091 – Give yourself a payrise! When was the last time you paid yourself more...When is the last time you gave yourself a payrise? Here are 5 ways to pay yourself more in your small online business in Australia. Try one of these today to combat the rising cost of living, or even to start paying yourself if you are not currently.
🌟 Small Aussie Brands Grow Online
📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 🎯
👤 You're too busy to juggle all the marketing tasks?
2024-08-0122 minAussie Online Growing on ShopifyE090 - Shopify Segments to Celebrate your Customers!Looking for a new way to celebrate and thank you customers? Appreciation for our customers is a lot of fun – I love to give customers thank you gifts. Using the segments feature inside the Shopify Customers menu is a fun way to run a thank you initiative with your own customers too!
🌟 Small Aussie Brands Grow Online
📈 Does your business have a strong online presence?
With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 🎯
👤 You're too busy...
2024-07-2514 minAussie Online Growing on ShopifyE089 - Facebook Ads Strategy vs Tactics - Don't get sucked in!🚀 Are you getting bombarded with adverts on socials and in your inbox 📧 from gurus promising the secret sauce to your business success 💼? I can’t believe how much this has been happening to me lately as I work on building out the social channels for my podcast 🎙️.
Some of these eCommerce and online business ideas 💡 are good, of course – but very rarely are they actual strategies – they’re tactics! There’s a real difference.
If you're being pitched lots of strategies for success with Facebook Ads, use these questions as a business owner to eval...
2024-07-1821 minAussie Online Growing on ShopifyE088 - Klaviyo Email Marketing Deliverability Score - what's yours?🚀 Have you noticed any changes in your email deliverability score recently? 📉 I discovered that Google's updates earlier this year negatively affected my Klaviyo email marketing efforts. 📧 In this episode, I’ll walk you through what I found and how I fixed it over the past 90 days. 🛠️ You can follow these steps too and boost your revenue from email marketing for your online store! 💰.
🌟 Small Aussie Brands Grow Online
📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your busine...
2024-07-1124 minAussie Online Growing on ShopifyE087 - Beginner Facebook Ads Mistakes🚀 Today's Insight: Top Facebook Ads Mistakes. I've observed common errors in beginner Ad Accounts on Facebook. Whether you're starting with a new business, pixel, or Ad Account, some mistakes aren't costly 💸, but others might drain thousands from your budget! 💰 Save this advice if you're a newbie advertiser on Meta to avoid these costly errors. 🛑
🌟 Small Aussie Brands Grow Online
📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 🎯
👤 You'r...
2024-06-2725 min
The How To Podcast Series - Revolving Co-Hosts, Actionable Tips, And A Community for PodcastersE90 - CO-HOST - Rachel Abdy - A Conversation With a Listener, How Podcasting Can Be More Than Just a Way to Make MoneyE90 - CO- HOST - Rachel Abdy - A Conversation With a Listener, How Podcasting Can Be More Than Just a Way to Make Money
What a joy to have a conversation with a listener of the How to Podcast Series! Rachel has been following the show and I had the opportunity to speak with her and hear what has served her and what else she is looking for from the show!
Rachel has her own show - Aussie eCommerce Mum: A Diary
I am bootstrapping from the ground up, two Shopify stores...
2023-06-0957 min
Aussie Online Growing on ShopifyTrailerI'm Rachel from Aussie Online: Growing on Shopify. I started two Shopify product-based businesses in 2020 and side-hustled around my day-job and family for 2 years. In 2023 I went all-in, full time, focused on my businesses, becoming profitable for the first time in early 2023.
If you’re new to the online business world, I think you’ll find my experiences helpful as you carve out your own path.
Join me in this diary-type podcast where I share real-time challenges, and my wins, in growing a product business... as things happen day-to-day - in real t...
2022-12-0301 min
Aussie Online Growing on ShopifyE020 - Making Mistakes TodayShopify and Google Analytics: I made a big mistake recently and wanted to share it with you all, perhaps you’ll feel encouraged that you are truly not alone on this business-growing journey. Making mistakes is essential – and your attitude to mistakes and learning from them is the cornerstone of entrepreneurship.
Are you a product business, maybe a handmade or importing business, I do both! If you’re just starting out, I think you’ll find my experiences helpful as you carve out your own path. I am spending my own cash advertising on Facebook and Instagram to grow...
2022-11-2412 minAussie Online Growing on ShopifyE019 - How soon can I expect a sale?How many times do our potential customers really need to hear from us, to ensure we have built the trust factor needed to expect a sale? They probably need to hear from us - and have many more touch-points, than we actually think they do, before we can reasonably expect them to make a purchase. But once they do... you'll find they return again and again far more easily. In this episode I share some of my statistics in Shopify that you can find too - I hope you find it an encouragement to keep doing what you are...
2022-11-1616 minAussie Online Growing on ShopifyE018 - I increased my Average Order Value by 27% - my reasons why you can too!Putting in the time and effort into increasing your AOV is so worth it! You can increase your revenue in a sustainable way, and get ahead of your competitors, from your existing customers. I increased my AOV by 27% simply by increasing my Free Shipping threshold; you can too. Here is what happened and what I learned.
Do you know a Mum starting out in eCommerce, or perhaps they are a handmade business and really are overwhelmed at how to begin turning their hobby into a business? It could be beneficial for them to find some company in...
2022-11-1425 minAussie Online Growing on ShopifyE017 - Why are Facebook / Instagram Ads so frustrating? It is a love-hate thing - PART 2The world of paid traffic has changed significantly in the two years that I have been paying for Facebook and Instagram Ads through Meta. Join me on this follow-up episode where I share specific tips and experiences from my advertising, maybe you'll find some useful things to try on the platform, or the courage to give it a try for yourself, or you may find some of my experiences simply a confirmation of what you already know about Meta and stay current with their platform [PART 2]
Do you know a Mum starting out in eCommerce, or perhaps...
2022-11-1130 minAussie Online Growing on ShopifyE016 - Why are Facebook / Instagram Ads so frustrating? It is a love-hate thing... PART 1The world of paid traffic has changed significantly in the two years that I have been paying for Facebook and Instagram Ads through Meta. Many of us who utilise these platforms to get reach, visibility and customers had been frustrated with the performance and cost... and many of us jumped ship in 2021 with the Apple Privacy stuff. Listen in to what I think the issues are, but also why I continue to spend on the platform... for now. [PART 1]
Do you know a Mum starting out in eCommerce, or perhaps they are a handmade business and really...
2022-11-0425 minAussie Online Growing on ShopifyE015 - My favourite eCommerce PodcastsTrying to find trusted resources in the eCommerce world is a bit of a nightmare! I wanted to give a shout-out and share some of my favourite ones that I have binged in 2 years; I hope you find some of them beneficial too.
The Roadmap to $50K on Shopify: https://open.spotify.com/show/4DNgyZR7QxTaeeqNgk2p0F?si=ece6f7969e214a27
Mums with Hustle Podcast https://open.spotify.com/show/30xI339FSaXm2IGioeuWWK?si=21b03ea1bd784899
The Unofficial Shopify Podcast https://open.spotify.com/show/2fZyUfHLOnZathTk0bfz2Y?si...
2022-10-2916 minAussie Online Growing on ShopifyE014 - Why are you doing that?Not all tasks in our business are created equal. Often we set ourselves up to fail instead of succeeding simply because of our unspoken expectation that we have put on that particular task we are doing right now! Let's manage our expectations and set ourselves up to win!
Do you know a Mum starting out in eCommerce, or perhaps they are a handmade business and really are overwhelmed at how to begin turning their hobby into a business? It could be beneficial for them to find some company in my experiences as they happen, day to day...
2022-10-2614 minAussie Online Growing on ShopifyE013 - Email marketing will work in 2023 - it contributes more than I had imagined in 2022.... like $$$$Email is amazing because it is scalable! You can put the same amount of effort, like literally identical 15min into one email, and the outcome can vary completely depending on the size and quality of your list – so it takes you the Business Owner no more time to make $300 than it does for $100. That’s what I love! Don't listen to people who say 'Email marketing is dead!' or 'No one buys from an email!' My revenue $$$ show that is simply not true. If you already use email I hope this episode encourages you to keep at it...
2022-10-2333 minAussie Online Growing on ShopifyE012 - Risk vs Reckless. What side of the fence are you on when making Business decisions?There is a difference between RISK and RECKLESS in business decisions and growth. Starting a craft-niche eCommerce business from scratch is scary, and if you are in the start-up phase of eCommerce growth you probably feel scared a lot too! It doesn't help when people say ‘Oh that sounds risky?’ or ‘That is a terrible idea?’ The idea of risk in a business is very subjective, in fact, sometimes I do my best work running on the adrenaline of growing my tiny handmade eCommerce business!
Do you know a Mum starting out in eCommerce, or perhaps they are a ha...
2022-10-2021 minAussie Online Growing on ShopifyE011 - Do you celebrate your Business Growth?When we are so consumed in the day-to-day building of our eCommerce business, it can be hard to remember to stop and celebrate the learnings and the wins - and not just the revenue ones. Sometimes we need to pat ourselves on the back!
Do you know a Mum starting out in eCommerce, or perhaps they are a handmade business and really are overwhelmed at how to begin turning their hobby into a business? It could be beneficial for them to find some company in my experiences as they happen, day to day, in real-time. Please share...
2022-10-1607 minAussie Online Growing on ShopifyE010 - How to make some quick revenue in your Business, we are heading for the quick win today!Today is an exercise in thinking about your business as a golf course. Yesterday I went through this process for myself in trying to decide where to direct my limited time/energy, in my small window. I hope you find it helpful too! Let's shut out the noise and distraction from our endless to-do lists, whether you have already started an eCommerce store, thinking about it, or have been building your product-based business for ages!
Do you know a Mum starting out in eCommerce, or perhaps they are a handmade business and really are overwhelmed at how...
2022-10-1319 minAussie Online Growing on ShopifyE009 - My $3 purchase to boost revenue in 2023 - Plus some business expenses I now regret!This impromptu episode has come about because I am thinking of financial goals for 2023, and what will be valuable to spend money on as a Business Expense. What do you regret having spent on your business or things you are so thrilled that you did? If you are a Business Mum or a Start-Up business you are probably similar to me and money is flying out the door - so take this opportunity to critically analyse what you have already spent and if you think those purchases were a good idea or not. Here are my findings!
...
2022-10-1019 minAussie Online Growing on ShopifyE008 - Christmas Inventory Disaster!... and the Business Boss Mindset opportunity it has become!As my podcast description says, I want to share some real-time, real-world business challenges and wins with other Business Mums!
This episode is an inventory challenge – a real issue happening right now – that is going to cost me a lot of money all through the Christmas selling season like Black Friday and Cyber Monday 2022.
Today I up-leveled my entrepreneurial mindset and am now grateful for the challenge!
Yep grateful! Because it is the nudge, something I think maybe I needed to push me to the next level in my business. So if you hand...
2022-10-0617 minAussie Online Growing on ShopifyE007 - Why are Crafts Simply... Life Changing?I have always loved crafting! And if you are listening, perhaps you love crafting or handmade products too, or are thinking it may be something you would like to start. I’d like to share with you, my love for papercrafts and bullet journaling, and the various life-changing benefits of crafting that I see and experience.
Do you know someone who is either starting out in eCommerce, or perhaps they are a handmade business and really are overwhelmed at how to begin turning their hobby into a business. It could be beneficial for them to find some co...
2022-10-0314 minAussie Online Growing on ShopifyE006 - 10 Tips for Product Pages and your Website - Up Level your Customer's Experience!Our website is essentially our storefront – do you think of it that way? One thing is for sure - your product pages are never 'done' - there are always things to improve. Your Website or Shopify Product Pages are like an actual 'landing page' and should reflect a complete buyer journey to ensure your conversion rate is the best it can be! Remember customers coming to your website are literally walking into the front door of your shop. Here are my Top 10 EASY things to make sure your Customer's Experience on your website is amazing!
🚀 Are Y...
2022-09-2917 minAussie Online Growing on ShopifyE005 - I am considering selling at a market - have you? The Value in mining that customer feedback!eCommerce in a craft niche is huge for in-person sales! I have previously sold at in-person events, but for my business, I started in 2020 I have deliberately avoided in-person. What are the pros and cons these days? Do you sell in person? I am thinking about adding that component or revenue stream to my eCommerce business.
Do you know someone who is either starting out in eCommerce, or perhaps they are a handmade business and really are overwhelmed at how to begin turning their hobby into a business. It could be beneficial for them to find some...
2022-09-2613 minAussie Online Growing on ShopifyE004 - Pricing your Products! *Hint... it doesn't happen just the once...Pricing your products is the perfect analogy for the entrepreneurial life – there is no right answer! I have experimented lots in the last 2 years and wanted to share what I have learned. Are you pricing your products to be profitable? When is the last time you updated them? And what are you comparing your pricing to, I hope it is NOT marketplaces like Etsy or eBay.
🚀 Are You a Small Online eCommerce Brand or Service-Based Business? 🚀
Whether you're just starting out or already established, balancing family, a career, and a business can be challenging. 👩💼👨👧👦 If so, you'll find my experience...
2022-09-2317 minAussie Online Growing on ShopifyE003 - What would you do with an extra day per week?A mythical Day 8! Time never seems like our friend. There are not many people who feel like they have time to spare. Are you busy or bored? Either way, if you had an extra day per week, what would you do with it? Here are my thoughts.
Do you know someone who is either starting out in eCommerce, or perhaps they are a handmade business and really are overwhelmed at how to begin turning their hobby into a business. It could be beneficial for them to find some company in my experiences as they happen, day to...
2022-09-2215 minAussie Online Growing on ShopifyE002 - Packaging Supplies - How much are they really costing you?Packaging our products can be one of the most fun parts of running an eCommerce business. There are so many options! But do you audit your packaging and keep a close eye on what they cost you? This episode was the opportunity for me to do just that and the results and revelations were surprising.
🚀 Are You a Small Online eCommerce Brand or Service-Based Business? 🚀
Whether you're just starting out or already established, balancing family, a career, and a business can be challenging. 👩💼👨👧👦 If so, you'll find my experiences in building an online business helpful as...
2022-09-2216 minAussie Online Growing on ShopifyE001 – Let’s Make this Happen! Growing Online in Australia with ShopifyWelcome to the launch of my podcast! In this episode, I will share a bit about myself and why this podcast exists. I hope to bring you some down-to-earth experiences in growing my Aussie product business side hustle to encourage you on your own entrepreneurial journey. We learn so much from others’ stories and interviews… they are some of my favourite types of podcasts to listen to; this episode is my own contribution.
🚀 Are You a Small Online eCommerce Brand or Service-Based Business? 🚀
Whether you're just starting out or already established, balancing family, a c...
2022-09-2225 min