Shows
Responsive Lab PodcastEP 64: Relationship at Scale: Building Smarter, Sustainable Donor Stewardship with Rachel Bearbower
Speed matters. So does being seen. In this episode, co-hosts Carly Berna and Scott Holthaus sit down with fundraiser, former executive director, and founder of the Nonprofit Automation Agency, Rachel Bearbower, to unpack how small teams can deliver big-feeling donor experiences. We cover the “first 100 days” journey, the one-minute thank-you, and why silence erodes trust faster than anything. You’ll hear practical steps to turn repeatable stewardship moments into lightweight systems, how to anchor automation in your CRM, and a candid look at what Rachel learned by donating to 15 nonprofits to audit their follow-up.
Links from th...
2025-11-1140 min
Nonprofit Lowdown#357- The Hidden Cost of Your Tech with Rachel BearbowerThis week, I’m chatting with my brilliant friend Rachel Bearbower, founder of the Nonprofit Automation Agency and my go-to tech guru. We’re talking all things tech stacks — the good, the bad, and the painfully expensive.In this episode, we dig into:✅ Why so many nonprofit tech setups are a hot mess✅ What tools are actually worth the money and time✅ The hidden costs (staff time, training, maintenance, etc.)✅ How to build a Lego-style tech stack that actually works together✅ Donor experience tips, especially for recurring giving✅ Why there’s no such thing as the...
2025-09-2940 min
Confessions with Jess and CindyFrom $100/Month to $30K Projects: How Rachel Bearbower Completely Transformed Her Business ModelIf you've ever struggled to make a profit while serving nonprofits, you're going to love this conversation. Our good friend Rachel Bearbower is back to share how she went from running a membership that was literally losing money every month to commanding $30,000+ for her automation services. And yes, she's still serving the sector we all love!Rachel opens up about the emotional journey of letting go of her Small Shop Strategies membership (it took her over a year to fully grieve it) and the scary but exhilarating process of building the Nonprofit Automation Agency through pure trial...
2025-05-0145 min
Inbox to Impact: The Email Marketing Podcast for NonprofitsHow Automation is "The Magic That Can Free You" with Rachel BearbowerIn this episode of the Inbox to Impact podcast, Katelyn Baughan and Rachel Bearbower discuss the critical role of automation in nonprofit organizations. They explore how automation can enhance donor retention, streamline communication, and improve overall efficiency. Rachel shares practical strategies for creating effective donor journeys, implementing evergreen email series, and maintaining list hygiene to ensure successful automation. The conversation emphasizes the importance of working smarter, not harder, to maximize the impact of nonprofit efforts.TakeawaysAutomation can free nonprofit leaders from mundane tasks.Donor retention is cheaper than acquiring new donors.Quick communication after donations...
2025-04-2832 min
Missions to MovementsHow Automations Can Save You Time + Increase Donor Relations with Rachel BearbowerIf you're still manually sending thank you notes, chasing spreadsheets, or struggling to keep up with donor touch points, this episode could save you THOUSANDS of dollars.I’m talking with Rachel Bearbower, an absolute systems wizard and the founder of Nonprofit Automation Agency, to break down how nonprofits can implement systems and automations that actually feel personal.Rachel walks us through some compelling case studies, including a monthly giving program that used customized workflows to segment donors by gift size and deliver messages that felt lik...
2025-04-1634 min
Small Nonprofit: Fundraising Tips, Leadership Strategies, and Community-Centric SolutionsNonprofit Automation Tips! Save Time, Build Relationships with Rachel BearbowerSend us a textHow much time are you spending on tasks that could be automated? Are you a small nonprofit looking to save time, retain donors, and streamline operations? Join Maria as she sits down with Rachel Bearbower, founder of Small Shop Strategies and The Nonprofit Automation Agency. Rachel shares expert tips on leveraging automation tools like CRMs, email series, and workflow integrations to make your nonprofit more efficient while building stronger donor relationships. Learn how small steps in automation can lead to big impacts for your nonprofit team and mission. Don’t...
2024-11-0531 min
The Influential NonprofitRachel Bearbower: Better systems for better stewardshipRachel Bearbower is a fundraiser, former ED, and founder. She is the host of the Sprout Podcast and spends her time building a community of small shop Executive Directors inside her membership, SproutED.Her work stems from struggling inside an underfunded, limited-resource, systemless organization despite working countless hours with the combination of never having enough time and feeling isolated as a leader of a small shop organization where burnout was inevitable. A story that’s not unique to anyone inside the nonprofit sector. Rachel believes in reclaiming your time to create better relationships with...
2024-06-2037 min
The Fundraising Elevator PodcastEpisode #28 | Small Shop Strategies with Rachel BearbowerThis week on The Fundraising Elevator we explore the use of automation in streamlining fundraising efforts. Rachel Bearbower, founder of Small Shop Strategies and the newly launched Nonprofit Automation Agency, shares her valuable expertise on simplifying processes, enhancing communication with donors, and the tools that can help organizations thrive in their fundraising endeavors.
Loving The Fundraising Elevator? Please subscribe, rate and review the podcast. It really helps other people find the show.
This Episode Brought to You by:
Swaim Strategies: https://swaimstrategies.com
Utilizing over 20 years of nonprofit event strategy and production expertise, Sw...
2024-03-271h 15
Nonprofit Mastermind PodcastHow To Build Systems That Scale, with Rachel Bearbower Welcome to this week’s episode of the Nonprofit Mastermind Podcast! I'm your host, Brooke, and today, I’m thrilled to share an insightful conversation with one of my dearest friends and a true game-changer in the nonprofit world, Rachel Bearbower. As the founder of Small Shop Strategies, Rachel is a wizard in teaching nonprofit leaders the art of untangling complex systems to focus on what truly matters – nurturing relationships and boosting fundraising efforts. In our chat, we delve into the nuts and bolts of building effective systems in small nonprofits. We’ll explore Rachel's unique approach to time managemen...
2024-03-0754 min
Sprout Nonprofit | the podcast for small shop nonprofits73 | [CASE STUDY] How an arts nonprofit embraced the art of storytelling through emailCan an email series transform your community engagement? In today's episode, I'm join by the one and only Trent Rash, Executive Director of the Missouri Symphony to talk about being stopped on the street because of an email — and how storytelling is essential to every nonprofit organization. Trent reflects on the challenges and rewards of nonprofit leadership, especially in the arts sector. Join us to hear how storytelling and embracing change can redefine the success of a nonprofit organization. 🔗 Links mentioned in this episode How to launch an automated new donor...
2024-01-291h 06Sprout Nonprofit | the podcast for small shop nonprofits72 | [CASE STUDY] This nonprofit recognized the power of relationship building and increased engagement by 357%Whether you're a small shop leader, an aspiring nonprofit professional, or simply someone interested in the intersection of creativity, finance, and education, this episode is a must-listen. Andrea Ferrero-Haggerty is on the podcast sharing about her journey as the Executive Director and Co-Founder of Pockets Change. This episode serves as an inspiring example of how small organizations can make a substantial impact with the right approach, mindset, and community support. Join this conversation in exploring how productivity and purpose can align to create meaningful, sustainable change. 🔗 Links mentioned in this episode...
2024-01-151h 03Sprout Nonprofit | the podcast for small shop nonprofits71 | Productivity isn't the pointIf you're feeling the strain of endless tasks and unrelenting expectations, this episode is a breath of fresh air. Ask we kick off the new year, we're also calling for a call to action to rewrite the narrative on productivity, focusing on what truly matters. Tune in for an enlightening journey towards sustainable productivity, where doing less can actually mean achieving more. 🔗 Links mentioned in this episode One Day Calendar Productivity Challenge How to launch an automated new donor welcome series ☕️ Find me on social media Instagram LinkedIn...
2024-01-0821 minSprout Nonprofit | the podcast for small shop nonprofits70 | Get your inbox under control before year-endThis time of year, your inbox is the LAST place you should be spending all your time. Yet, here we are. Stuck spending our days and weeks in our inboxes. You likely know this frustration. In today's episode, we're talking about just that - your email inbox! And more specifically, the simple strategies you need to keep it under control and from taking over your life. ☕️ Find me on social media Instagram LinkedIn ⚙️ My favorite tech tools ConvertKit (PS. nonprofits get 20% off!) Running a nonprof...
2023-11-3022 minSprout Nonprofit | the podcast for small shop nonprofits69 | Direct Mail Fundraising at Year-End with Steven ScreenIs direct mail fundraising all that and a bag of chips? Dive into this Bonus Call from inside the SproutED membership featuring Steven Screen, a fundraising guru with over 30 years of experience! Steven shares a treasure trove of tips on leveraging direct mail for donor engagement. He unpacks the nuances of creating impactful appeals and explains why direct mail remains a powerful tool in your fundraising arsenal, especially amidst the trend of decreasing online giving. Get ready to transform your fundraising strategy from transactional to relational with Steven's expert guidance. 🔗 Links mentioned in this...
2023-11-231h 12Sprout Nonprofit | the podcast for small shop nonprofitsMonday Minute: SproutED Membership ReminderRunning a nonprofit is not easy, but what if you had a community of people to support you? Enrollment for 🌱SproutED, the only community for small shop Executive Directors to grow — together. Enroll ends tomorrow: https://www.smallshopstrategies.com/joinsprouted ☕️ Find me on social media Instagram LinkedIn
2023-11-1301 minSprout Nonprofit | the podcast for small shop nonprofits68 | Unlocking major gifts and overcoming your fundraising mindset with Rhea WongAre you ready for a no-BS conversation with Rhea Wong all about raising major money with high net worth donors? On this 🌱 SproutED bonus call replay, Rhea and I dive into the significance of major gifts in fundraising and the impact that our mindset plays in our fundraising success. Giddy up, because this episode is chalked full of mic drop moments. If major giving is part of your fundraising strategy, you're not going to want to miss this episode. 🔗 Connect with our guest Connect with Rhea on LinkedIn Learn more about the Fundrais...
2023-11-091h 00Sprout Nonprofit | the podcast for small shop nonprofits67 | The 4 Rules of Inbox ManagementHave you all of a sudden looked up from your computer and realized you've spent all day in your inbox? You likely know this frustration. In today's episode, we're talking about just that - your email inbox! And more specifically, the 4 rules you need to keep from wasting your whole day responding to emails that are other people's priorities. ☕️ Find me on social media Instagram LinkedIn ⚙️ My favorite tech tools ConvertKit (PS. nonprofits get 20% off!) Running a nonprofit is not easy, but what if you ha...
2023-11-0218 minSprout Nonprofit | the podcast for small shop nonprofits66 | Building Relationships, Not Just Lists: Email Marketing Q+AWelcome back to Part 2 of our deep dive into email marketing and list segmentation. If you missed Part 1, make sure to take a listen so you have the full scoop! In this episode, I dive into all your email marketing questions — including my favorite tool (ConvertKit - duh!), is unsubscribe stress worth it and a powerful case study from Andrea, Executive Director, of Pockets Change, and SproutED member. ☕️ Find me on social media Instagram LinkedIn ⚙️ My favorite tech tools ConvertKit (PS. nonprofits get 20% off!) Running a nonprofit...
2023-10-2630 minSprout Nonprofit | the podcast for small shop nonprofits65 | Segmentation Secrets: Tailoring Your Nonprofit's Message for ImpactToday, we're diving into the tech and automation side of email marketing, and there was so much to unpack, you'll need to check back next week for part 2! This episode was inspired by a voice memo we received from Jo, the Executive Director of Make.Do., a creative organization in Arkansas. If you're new to email marketing or still getting the hang of managing your donor list, this is the episode for you as I break down key email marketing terminology, why segmenting your list is so important and the impact it can have on...
2023-10-1929 minSprout Nonprofit | the podcast for small shop nonprofits64 | Peek inside the SproutED community — Grant Writing Q+A with DeaRonda HarrisonPeeling back the curtain on one of the SproutED Community Bonus calls. In this episode, DeaRonda Harrison of June First Firm chats with SproutED community members and answers all their grant writing questions. Bonus calls take place monthly inside the SproutED community and members get exclusive access to industry experts on some of the biggest issues facing EDs and nonprofits. Join the SproutED waitlist. Get to know DeaRonda Harrison. ☕️ Find me on social media Instagram LinkedIn ⚙️ My favorite tech tools ConvertKit (PS. nonpr...
2023-09-281h 03Sprout Nonprofit | the podcast for small shop nonprofits63 | How to Set Boundaries and Banish Burnout with Julia Campbell (Nonprofit Nation)Helllloooo from Nonprofit Nation! In this episode, I am sharing an episode from when I was a guest on Julia Cambell's podcast, Nonprofit Nation. This is one of my favorite interviews I've ever done. We talk about ideas for building resilience in our organizations and in ourselves, especially after the collective trauma we all experienced (the pandemic) and what the most successful nonprofit organizations and successful EDs have in common. Follow Nonprofit Nation Get to know Julia Campbell ☕️ Find me on social media Instagram LinkedIn
2023-09-2136 minSprout Nonprofit | the podcast for small shop nonprofits62 | What to expect this FallWe are back in action! The Sprout Nonprofit podcast is back from summer vacation and shaking things up. In this episode, I share with you some of the shifts I'm making in my business, some exciting new offerings (this will be a surprise to no one), more about enrollment for SproutED and some fun updates to the Sprout podcast. 🔗 Links mentioned in this episode Got a question about systems, productivity or your org? Leave a voice memo Interested in System Setup support? Fill out this form Ready to be the next SproutED memb...
2023-09-0726 minNonprofit Lowdown#248 - Small Shop Strategies with Rachel BearbowerMeet my friend and homegirl, the amazing Rachel Bearbower. She is the Founder of Small Shop Strategies, a nonprofit consultancy focused on teaching Executive Directors how to detangle their systems so they can focus their time + energy on building relationships and raising more for their causes.
This episode is perfect for those Executive Directors and fundraisers who are neurospicy, who struggle with consistent, boring action, and who need help prioritizing tasks that drive results.
Are you awkward when you’re fundraising? So are we! We talk about the importance of...
2023-08-0733 min
The Prosperous NonprofitHow Rachel Bearbower Helps Nonprofit EDs Ditch the OverwhelmReady to revolutionize your nonprofit leadership strategy? Tune into our latest podcast episode where we sit down with Rachel Bearbower, the founder of Small Shop Strategies. Known for her innovative thinking and practical tools, Rachel is empowering leaders just like you to navigate the nonprofit landscape with finesse. Dive into Rachel's 'Sprouted Method' and discover the path to sustained impact. From pausing and planning to fueling the flame and harvesting results, you'll gain insights into creating daily habits that matter. Learn how to build stronger donor relationships that go beyond financial transactions. Rachel unv...
2023-06-1247 min
Nonprofit Nation with Julia CampbellHow to Set Boundaries and Banish Burnout with Rachel BearbowerThis episode is sponsored by my friends at Keela, a comprehensive fundraising and donor management software that will help you expand your reach, increase fundraising revenue, and foster a dedicated community of supporters.Several of my clients are currently using Keela and have continued to be impressed with how easy it is to use, how affordable it is and most importantly, the results that they see and the impact they are able to create.Keela is hosting a webinar, led by me, on June 6 - How to Drive D...
2023-05-2434 minSprout Nonprofit | the podcast for small shop nonprofits61 | Why Email is the Secret Weapon for Nonprofits to Retain DonorsNeed a few hot tips for retaining your donors? A new report is in and I'm giving you all the highlights for keeping your donors engaged amidst the decreasing giving trend. I also dive into the importance of email marketing and share some important benchmarks for small shops. Giddy up because it's time to make the shift from a transactional approach to a more relational approach. My favorite email marketing tool: ConvertKit (PS. nonprofits get 20% off!) Join me for the North America Giving Conferece hosted by F...
2023-05-1228 minSprout Nonprofit | the podcast for small shop nonprofits60 | Overcoming your fundraising fears [REPLAY]Ready to take back control of your calendar? In this episode, I will share with you the three layers of calendar management and how practice putting your non-negotiables and boundaries in the calendar will help you work more efficiently and intentionally. ____ Running a nonprofit is not easy, but what if you had a few more hours back in your day? During the challenge, I will show you how to start saving 2+ hours in your day – easily. (Yes, that's 10+ hours a week!). Sign up today! https://www.smal...
2023-04-2723 minSprout Nonprofit | the podcast for small shop nonprofits59 | Want 546 hours added to your calendar?Ready to take back your time and banish that burnout for good?⏰ Find out how I plan my calendar and practice flexible time blocking. ____ Running a nonprofit is not easy, but what if you had a few more hours back in your day?During the challenge, I will show you how to start saving 2+ hours in your day – easily. (Yes, that's 10+ hours a week!). Sign up today! https://www.smallshopstrategies.com/challenge 📦 As your go-to nonprofit productivity pal, check out my Amazon store with my favori...
2023-04-1323 minSprout Nonprofit | the podcast for small shop nonprofits58 | How to create a new donor welcome series [REPLAY]The best way to retain new donors? With an automated welcome series. No need to let new donors slip through the cracks - keep 'em coming back for more. Here's how to put a crucial part of donor stewardship on autopilot. 😍 make donor relationships a priority. Steal my 100-day roadmap to give donors a welcoming experience -www.smallshopstrategies.com/100days
2023-03-3033 minSprout Nonprofit | the podcast for small shop nonprofits57 | The 4 systems every nonprofit needsSystems are crucial for becoming more focused, organized, and productive. In this episode, we'll cover the 4 systems every nonprofit needs and how they work together to boost your productivity -- and, therefore, your impact. ____ ⚙️ Running a nonprofit is not easy, but what if you had a few more hours back in your day? During the challenge, I will show you how to start saving 2+ hours in your day – easily. (Yes, that's 10+ hours a week!). Sign up today! (It's FREE!) https://www.smallsh...
2023-03-1626 minSprout Nonprofit | the podcast for small shop nonprofits56 | Can anyone be a fundraiser?Being a fundraiser is not for the faint of heart. But what happens when someone unexpected becomes a fundraiser. This episode is a peek inside of a project that my partner and I are working on together for our small town in the middle of nowhere Iowa. But it's really about giving everyone an opportunity to to find alignment about something they are passion about and letting them run with it. ____ 🌱 Take this 4-question quiz to get a curated podcast playlist and reveal where you ne...
2023-03-0224 minSprout Nonprofit | the podcast for small shop nonprofits55 | What's an annual report and do you need one? [REPLAY]Do you need an annual report? Is there a difference between an annual report and an impact report? In this podcast, we'll walk through everything you need to know about annual reports and how to use them to steward your supporters. ___ 👀 Prefer to read? Check out our blog post: How to create an impactful annual report for your nonprofit: https://www.smallshopstrategies.com/podcast/nonprofit-annual-report 🌱 Stuck on how to format your impact report? Snag this free template: www.smallshopstrategies.com/impact
2023-02-1620 minSprout Nonprofit | the podcast for small shop nonprofits54 | 5 reasons to join a membership program for EDsIf you've wondered if you should give a membership a try, or even if it works, this episode will give you all the clarity. Hear my hot take on memberships, and what type of memberships are most effective for small shop EDs. After coaching hundreds of executive directors, I have lots of thoughts to share with you! 👉 Ready to reclaim your time, build better relationships, and raise more money? 🌱🌱Join SproutED - the ONLY membership program for small shop EDs. www.smallshopstrategies.com/sprouted
2023-02-0216 minSprout Nonprofit | the podcast for small shop nonprofitsBONUS | No trophies for being busyRunning your nonprofit all on your own isn't easy, but what if it didn't have to feel so hard? Listen to this episode for the ONE question you need to ask yourself this week. 🌱 🌱 🌱 Does this feel familiar? -You've got board members questioning your every move -You're constantly being pulled in a million directions -You don't have a place to turn with your questions -You just want to do the good work you set out to do ...
2023-01-3009 minSprout Nonprofit | the podcast for small shop nonprofitsLIVE PANEL: Meet the EDs who are saving time and raising moreWant to peek behind the curtain of what it's like be inside the SproutED community? This is the episode for you. This is a replay of a conversation with a few members of the SproutED Community. Come hear from them about their ah-ha moments, how they are planning for 2023 and how they've met some of their best friends inside the community. 🌱 Ready to reclaim your time, focus on donor relationships, and raise more money? Join SproutED. Doors close on February 6, so save your spot today! https://www.smallshopstrategies.com/sprouted
2023-01-191h 02Sprout Nonprofit | the podcast for small shop nonprofitsBonus | ED Panel tomorrowWant to peek behind the curtain of what it's like be inside the SproutED community? Join 3 long time members of the SproutED Community tomorrow, Tuesday, January 17 at 12pm CT (10am PT, 1pm ET) for a conversation. Come hear from them about their ah-ha moments, how they are planning for 2023 and how they've met some of their best friends inside the community. Of course, you'll have a chance to ask any questions you have about the topic or SproutED. Listen to this episode to find out more! Join us tomorrow ➜ htt...
2023-01-1602 min
The Groupfinity PodcastRachel Bearbower’s 4 Templates That Every Nonprofit Leader Needs To Connect More With Donors And Raise More Funds#054 - Rachel Bearbower is the founder and CEO of Small Shop Strategies, a nonprofit consultancy focused on coaching nonprofit leaders how to detangle their systems, so they can focus their time and energy on building relationships and raising more for their causes.In just 3 years, Rachel has built a community where over a hundred nonprofit leaders are showing up for themselves and learning how to boldly fundraise, tell better stories and become even more impactful changemakers.In today’s episode, Rachel shares the 4 templates every nonprofit leader should have locked and loaded and ready at al...
2023-01-1238 minSprout Nonprofit | the podcast for small shop nonprofits53 | How to create a lasting impact this yearHow do you create a lasting impact? The answer: relationships. But how do you find time for relationships when your to-do list and schedule are already over-stuffed? Hear my thoughts on how to make relationships a priority this year. 🌱 Join our FREE productivity challenge coming up on January 10. Learn my method for prioritization and make sure you run your calendar (not the other way around). Sign up at https://www.smallshopstrategies.com/challenge
2023-01-0515 minSprout Nonprofit | the podcast for small shop nonprofitsBONUS | Take back your timeWhat would it feel like to get 2+ hours back every day? YOU'RE INVITED. Mark your calendar for January 10, 11, + 12 for a free 3-day productivity challenge. Sign up today: https://www.smallshopstrategies.com/challenge
2023-01-0204 minSprout Nonprofit | the podcast for small shop nonprofits52 | My favorite productivity tips for 2023Start off the New Year on the right track 🎉🎉🎉 Hear my favorite productivity tips for 2023. ___ 🌱 Join our FREE productivity challenge coming up on January 10. Learn my method for prioritization and make sure you run your calendar (not the other way around). Sign up at https://www.smallshopstrategies.com/challenge
2022-12-2926 minSprout Nonprofit | the podcast for small shop nonprofits51 | Why is stewardship so hard?Stewardship is essential to creating a sustainable impact. But why is it so hard to do? Hear the 4 most common challenges faced by EDs, along with how to make stewardship easier. ___ ➡️ snag the stewardship roadmap: https://www.smallshopstrategies.com/100days
2022-12-1519 minSprout Nonprofit | the podcast for small shop nonprofits50 | Small Shop is evolving - podcast rebrand announcementDrum roll… The Productive Executive Director is now called SPROUT! This episode is a little different from our normal episodes where I share tips for nonprofit EDs. Today, I'm sharing what's been going on behind the scenes at Small Shop. Listen in to hear all about the how and why behind our podcast rebrand! In this episode, you will hear: - A quick celebration of our 50th episode - Some background on Productive ED - Why a name change matters...
2022-12-0117 minSprout Nonprofit | the podcast for small shop nonprofits49 | Should you do Giving Tuesday?Picture this. It's the week of Thanksgiving and you see another Giving Tuesday email in your inbox. "Oops, is that next week already?!" Hear why this national day of giving isn't for everyone and how to make #GivingTuesday easy as apple pie. Connect with Rachel from Small Shop Strategies: smallshopstrategies.com instagram.com/smallshopstrategies facebook.com/smallshopstrategies
2022-11-1017 minSprout Nonprofit | the podcast for small shop nonprofitsBONUS | "You can't be political"Can nonprofits talk about politics? Why are we afraid to talk about social and political issues? There are a lot of misconceptions about what's allowed. Those misconceptions keep nonprofits from boosting their impact and mobilizing your donors and community members. In this episode, we're going to clarify some of the myths about politics and how your organization can be part of having conversations about issues that are important to your work. Resources: The Rules of the Game: A Guide to Election-Related Activities for 501(c)(3) Organizations by Bolder...
2022-11-0228 minSprout Nonprofit | the podcast for small shop nonprofits48 | Let's talk about campaignsIs it marketing? Fundraising? A little bit of both? Campaigns. Love 'em or hate 'em, campaigns help you plan your communications and move people to take action. Tune into this episode to learn best practices and the most common campaign mistakes to avoid. Connect with Rachel from Small Shop Strategies: smallshopstrategies.com instagram.com/smallshopstrategies facebook.com/smallshopstrategies
2022-10-2720 minSprout Nonprofit | the podcast for small shop nonprofits47 | What's a fundraising offer?When it comes to fundraising campaigns, clear always beats clever. Clear is kind. Want to move your donors to take action and make a gift? Create a crystal clear fundraising offer. In this episode, we'll walk through how to turn your impact statement into a fundraising offer, with the help of Build Good founder Mike Duerkson. Sample appeal: buildgood.com/read-the-blog/2022/07/01/this-appeal-raised-835911-heres-what-you-can-learn-from-it/ Resources mentioned: Impact statement worksheet: https://www.smallshopstrategies.com/isw Build Good Podcast: buildgood.com/category/podcast/ Connect with...
2022-10-1334 minSprout Nonprofit | the podcast for small shop nonprofits46 | 6 ways to create solid relationships with first-time donors [replay]Did you know 80% of new donors don't give a second gift? Why? Because they either didn't get a response to their gift. Or they don't feel like the organization cares about them as a person. In today's episode, we're talking about what you need to do the moment a new donation rolls in and how to create a really solid relationship with a new donor. Resources mentioned: Get your steward$h!t together: smallshopstrategies.com/keepyourdonors Donor experience roadmap: smallshopstrategies.com/100days
2022-09-2218 min
Confessions with Jess and CindyBuilding a membership, $97 at a time with Rachel Bearbower“We have this headwind of constantly trying to remind the nonprofit sector that we are people too, and we deserve to be compensated for our time.” - Rachel BearbowerEveryone keeps talking about the need for consultants to move from 1:1 work to 1:many, but what does it really take to get there? In this episode of the Confessions podcast, Rachel Bearbower, the founder and CEO of Small Shop Strategies, shares the good, the bad, and the ugly of her experience creating a membership program in her business. It’s not all sunshine and roses, but there is defi...
2022-09-1544 minSprout Nonprofit | the podcast for small shop nonprofits45 | The year-end warm up: How to have a successful YEYou don't want to hear this but… year-end will be here before we know it. Are you ready? Of course not! It's barely September. Want to avoid the year-end tornado (aka your brain feeling like scrambled eggs for 7 weeks straight?) Listen to this episode to learn the 6 steps you can take now to make life easier later. Resources mentioned: Get your steward$h!t together www.smallshopstrategies.com/keepyourdonors Change title case support.microsoft.com/en-us/topic/change-the-case-of-text-in-excel-adc65f5b-958f-46a2-4d23-ab4d5faf48a8
2022-09-0825 minSprout Nonprofit | the podcast for small shop nonprofits44 | How to write an impact statement [REPLAY]"So…what do you do?" The dreaded question. How do you keep people interested when you talk about your nonprofit —and list off the dozens of programs you offer. (Hint: you don't). In this episode, find out how to create an impact statement that's not only easy to remember, but memorable and engaging. Impact statement worksheet: https://www.smallshopstrategies.com/pod44 Prefer to read? Blog here: smallshopstrategies.com/podcast/creating-a-memorable-impact-statement Connect with Rachel from Small Shop Strategies: smallshopstrategies.com instagram.com...
2022-08-1819 minSprout Nonprofit | the podcast for small shop nonprofits43 | Why I put mental health weeks on my calendarIt's not about taking more vacation. It's about creating more whitespace to get stuff done. (And sneaking in a little rest too). Find out how I planned my mental health breaks and what you can do to implement them for yourself. So you can work smarter—not harder. Resources mentioned: calendly.com Prefer to read? Blog here: smallshopstrategies.com/podcast/why-i-put-mental-health-weeks-on-my-calendar Connect with Rachel from Small Shop Strategies: smallshopstrategies.com instagram.com/smallshopstrategies facebook.com/smallshopstrategies
2022-08-0414 minSprout Nonprofit | the podcast for small shop nonprofits42 | Is social media distracting you?How much time are you spending on content creation? Yes, social media matters. But…how important is it? In this episode, we'll talk about why social media is a distraction and how to steward your donors more effectively. Resources mentioned: 102 captions for nonprofits - astounding-maker-5659.ck.page/products/99-social-media-captions-for-nonpr Connect with Rachel from Small Shop Strategies: smallshopstrategies.com instagram.com/smallshopstrategies facebook.com/smallshopstrategies
2022-07-2116 minSprout Nonprofit | the podcast for small shop nonprofits41 | How we can raise more togetherWhat can you do TODAY to make sure you have a great year-end? I know it's summer, and I know things like appeals, campaigns, and Giving Tuesday all seem like a year away. But the work you do now will create the foundation for a smooth end of year. Listen to this episode to find out how. raisemoretogether.co Connect with Rachel from Small Shop Strategies: smallshopstrategies.com instagram.com/smallshopstrategies facebook.com/smallshopstrategies
2022-07-0711 minSprout Nonprofit | the podcast for small shop nonprofitsBONUS | Coaching call open houseNot sure what coaching looks like? Here's your chance to get a little behind the scenes look! I'm so excited to announce that I'll be hosting an open house tomorrow, Tuesday, June 28th at 12pm CT (10am PT, 1pm ET). Listen to this episode to find out more! Sign up: smallshopstrategies.com/openhouse Connect with Rachel from Small Shop Strategies: smallshopstrategies.com instagram.com/smallshopstrategies facebook.com/smallshopstrategies
2022-06-2702 minSprout Nonprofit | the podcast for small shop nonprofits40 | Your biggest PED questionsWhat's a Small Shop nonprofit? Who is the Productive Executive Director meant for? Tune into this episode to find out what the PED is all about and whether it's the right community for you. RSVP to Tuesday's Open House: www.smallshopstrategies.com/openhouse Connect with Rachel from Small Shop Strategies: smallshopstrategies.com instagram.com/smallshopstrategies facebook.com/smallshopstrategies
2022-06-2320 minSprout Nonprofit | the podcast for small shop nonprofitsBONUS | Two BIG AnnouncementsTomorrow is a BIG DAY! I'm popping into your podcast feed on a Monday with two big announcements. Hint: if you're an ED who doesn't have enough time in your day, this is for you. Join the Productive Executive Director: smallshopstrategies.com/beproductive Connect with Rachel from Small Shop Strategies: smallshopstrategies.com instagram.com/smallshopstrategies facebook.com/smallshopstrategies
2022-06-2009 minSprout Nonprofit | the podcast for small shop nonprofits39 | The emotional labor of being an EDThere's a reason EDs are exhausted all of the time (and no, it's not because you need more hours in the day!). Say it with me: thinking is work. Anticipating is work. Planning is WORK. In this episode, we'll talk about emotional labor and what you can do to navigate the extra mental load you carry as an ED. Resources mentioned in the episode: nytimes.com/2021/04/21/parenting/women-gender-gap-domestic-work.html english.emmaclit.com/2017/05/20/you-shouldve-asked/ fairplaylife.com/ www.fairpla...
2022-06-0921 minSprout Nonprofit | the podcast for small shop nonprofits38 | Mid-Year Fundraising: It's that time already!Has it been a whole 5 months since the last time you asked for a gift from your donors? What's holding you back from reaching out to your donors. If you are feeling a little nervous about asking again.. Then this episode will walk you through some of the fears you might be facing and how to overcome them. Connect with Rachel from Small Shop Strategies: www.smallshopstrategies.com/ www.instagram.com/smallshopstrategies/ www.facebook.com/smallshopstrategies/
2022-05-0521 minSprout Nonprofit | the podcast for small shop nonprofits37 | The cost of not hiringLove to DIY? You're not alone. But what's the financial impact of doing everything yourself? Listen to this episode to find out. We'll also cover how to prioritize and figure out who your next hire should be. Grab this worksheet to help make delegating a bit easier: www.smallshopstrategies.com/delegate Connect with Rachel from Small Shop Strategies: www.smallshopstrategies.com/ www.instagram.com/smallshopstrategies/ www.facebook.com/smallshopstrategies/
2022-04-2118 minSprout Nonprofit | the podcast for small shop nonprofits36 | The emotional side of delegatingDelegating isn't easy. What's harder? Asking for help. When it comes to building your team, there's a lot you have to come to terms with— imposter syndrome, anxiety, and…probably hardest of all… vulnerability. In this episode, we're going to talk about the emotional side of delegating and hiring a team for your nonprofit. Grab this worksheet to help make delegating a bit easier: www.smallshopstrategies.com/delegate Connect with Rachel from Small Shop Strategies: www.smallshopstrategies.com/ www.instagram.com/smallshopstrategies/ www.facebook.co...
2022-04-0713 minSprout Nonprofit | the podcast for small shop nonprofits35 | Time to hire? → Start here!Should you hire a contractor, consultant, or part-time employee? What's the difference between a freelancer and a part-time employee? As a Small Shop nonprofit, hiring a full-time employee might not be in the cards right now, and that's OKAY. In this episode, we'll walk through your options. Mentioned in the episode: smallshopstrategies.com/essentials smallshopstrategies.com/projectplanner Connect with Rachel from Small Shop Strategies: smallshopstrategies.com instagram.com/smallshopstrategies facebook.com/smallshopstrategies
2022-03-1724 minSprout Nonprofit | the podcast for small shop nonprofits34 | Realign your social media strategyDoes something in your social media strategy feel off? Feeling like you're putting in all this effort and never seeing any traction? Let's talk about how you can realign your social media strategy and build stronger connections with your audience. (Hint: it has nothing to do with asking for more donations on Instagram) Mentioned in the episode: smallshopstrategies.com/contentcalendar smallshopstrategies.com/essentials-social-media Connect with Rachel from Small Shop Strategies: www.smallshopstrategies.com/ www.instagram.com/smallshopstrategies/ www.facebook.com/smallshopstrategies/
2022-03-0317 minSprout Nonprofit | the podcast for small shop nonprofits33 | What's an annual report and do you need one?"Do I need an annual report?" Today, we're going to talk about everything you need to know about annual reports—whether they're required or not, and how to make them less of a snooze fest for your donors. In this episode, you'll learn: The difference between an Annual Report for taxes and an Annual Report for marketing Why you should call it an Impact Report (or anything other than "Annual Report") What you need to include in your report How to market and get the most out of your rep...
2022-02-1718 min
The Nonprofit Hero FactoryEpisode 45: Email Sequences that Keep Donors Donating, with Rachel BearbowerDoes it feel like your nonprofit running on a donor treadmill? You’re constantly expending your resources to attract new donors, hoping that you get them quicker than you lose the ones that you had before so that you can do more. It’s exhausting and often demoralizing… and it doesn’t have to be that way.
Improved donor engagement and retention starts with a great welcome experience. Using a combination of personalization and automation, an email welcome sequence can start a conversation and build a relationship that provides value to both sides and lasts for years.
Rachel Bearbower of Small Sh...
2022-02-0342 minSprout Nonprofit | the podcast for small shop nonprofits32 | The problem with consistency and what to choose insteadWhy do we put so much pressure on ourselves to be perfect? Is there something wrong with how we're approaching consistency in our nonprofits? Listen to this episode to find out how to reframe your approach to work and why you need to be steady instead of perfect. In this episode, you'll learn: The problem with aiming for "perfect" consistency Why being a steady leader is the key to reaching your goals My project planning method to keep you steady this year Mentioned in this episode: Li...
2022-02-0315 minSprout Nonprofit | the podcast for small shop nonprofitsBONUS | Black history is American history (feat. Yoga4Philly)This is a special episode brought to you by Steven Brice, the Executive Director of Yoga4Philly. For this episode, you'll want to find a comfy place where you can be still, breathe and take in the meditation Steven shares about Black History and what this month represents. Mentioned in the episode: Purchase Meditation for Executive Directors Connect with Steven from Yoga4Philly: DONATE to Yoga4Philly https://www.instagram.com/yoga4philly/ Steven Brice – Yoga 4 Philly Connect with Rachel from Small Shop Strategies...
2022-02-0115 minSprout Nonprofit | the podcast for small shop nonprofits31 | 5-DAY CHALLENGE: You in?If 2021 left you feeling a little all-over-the-place and you need to take stock of your habits and routines to better serve your beneficiaries and improve your efficiency, then this free challenge will help you reset, recenter, and create those essential boundaries you keep hearing about. Connect with Rachel from Small Shop Strategies: smallshopstrategies.com instagram.com/smallshopstrategies facebook.com/smallshopstrategies
2022-01-0305 minSprout Nonprofit | the podcast for small shop nonprofits30 | 2021 year in review + reflecting on my word of the yearHave you ever chosen a word to guide your year? I'm hoping by sharing mine, you'll feel inspired to do the same as we close out 2021 and start a new year. Listen to this episode for my year in review (and find out how your word of the year keeps you in alignment with your goals!). Connect with Rachel from Small Shop Strategies: smallshopstrategies.com instagram.com/smallshopstrategies facebook.com/smallshopstrategies
2021-12-3028 minSprout Nonprofit | the podcast for small shop nonprofits29 | 3 easy ways to manage year-end stressOh, December. The month we all have a love-hate relationship with. There's a LOT of pressure on EDs this time of year. That's why today we're going to walk through stress management techniques (that DON'T involved bubble baths or your hot beverage of choice). In this episode, you'll learn: When annual planning ACTUALLY happens for nonprofits (it's not what you think) How to practice gratitude in a genuine way The six specific numbers you need to find some relief and peace Mentioned in the episode: www.smallshopstrategies.com/podcast/wh...
2021-12-2121 min
We Are For Good Podcast - The Podcast for Nonprofits205. Systems to the Rescue + Time-Saving Hacks for Every Nonprofit Professional - Rachel BearbowerMeet Rachel. We throw new strategies, innovations and trends your way - and we know how overwhelming it can feel (especially for small teams), so we're bringing in a small shop expert. Rachel's a former fundraiser, ED and founder who's worked in the trenches of underfunded, systemless organizations. She's here to help us walk through some key strategies for the new year and set our organizations up with solid foundations that will lead to greater impact, more dollars raised, and working smarter, not harder.Episode HighlightsRachel’s story and journey to where she is...
2021-12-0835 minSprout Nonprofit | the podcast for small shop nonprofits28 | The science behind thank you notesDid you know there's SCIENCE behind why thank you letters work? Love 'em or hate 'em, thank you letters are a crucial part of your donor stewardship. Press play to learn how to show your thank you letters some love (so you can show your donors some love, too!). In this episode, you'll learn: Why thank you letters actually work Common thank you letter mistakes to avoid Rules for writing a compelling thank you letter How to streamline your thank you letter process Other episodes you might like: Ep 27: How to Creat...
2021-12-0215 minSprout Nonprofit | the podcast for small shop nonprofits27 | How to create a new donor welcome seriesWhat do you do when a new donation comes in? How quickly do new donors hear from you? Find out how to create a new donor welcome series to take the weight off your shoulders and set your new donor relationship up for success. Connect with Rachel from Small Shop Strategies: smallshopstrategies.com instagram.com/smallshopstrategies facebook.com/smallshopstrategies
2021-11-0428 minSprout Nonprofit | the podcast for small shop nonprofits26 | One year of the Productive ED -- and what's changingIt's been one year since I launched the Productive Executive Director and in that time the membership has evolved into exactly what I'd hoped for. One space where you can build the basic foundations of your organization, acquire the skills you need to run an efficient organization and gain confidence as you grow as a leader. Plus, a seriously supportive community of EDs -- like you -- who get what it's like to be an Executive Director in a small shop. In this episode, I'm sharing some of my thoughts on the last y...
2021-10-2116 minSprout Nonprofit | the podcast for small shop nonprofits25 | Getting ahead of the year-end chaosWith all the chaos of your end of year campaign, I want to make things as easy as possible for you. Today's episode is dedicated to managing the chaos and how to possibly get ahead of the game when it comes to your year-end giving plan. Connect with Rachel from Small Shop Strategies: smallshopstrategies.com instagram.com/smallshopstrategies facebook.com/smallshopstrategies
2021-10-0815 minSprout Nonprofit | the podcast for small shop nonprofits24 | Why donor retention mattersDid you know 77% of first-time donors will NOT give to your organization next year? That means only 33% will stick around. Tune in to find out how to improve your donor retention and build a sustainable nonprofit. Connect with Rachel from Small Shop Strategies: smallshopstrategies.com instagram.com/smallshopstrategies facebook.com/smallshopstrategies
2021-09-2312 minSprout Nonprofit | the podcast for small shop nonprofits23 | What systems you need for Q4The last quarter of the year is coming in fast and furious. Do you have the systems and strategies in place to keep you from losing your mind and being totally burned out come January? Today's episode is all about walking you through the systems you need in place to make 4th quarter run like a dream. And don't forget to check out the show notes, it's jam-packed full of free resources to help make your life a little easier. Connect with Rachel from Small Shop Strategies: sm...
2021-09-1612 minSprout Nonprofit | the podcast for small shop nonprofits22 | Stop ignoring your $5 donorsYou say "every dollar counts" but do you mean it? Do you treat your small gift donors with the same care as your major donors? If you're not focused on serving those $5 donors, you're missing out on a huge opportunity. Listen to get the deets on how to nurture your $5 donors for a bigger impact. Connect with Rachel from Small Shop Strategies: smallshopstrategies.com instagram.com/smallshopstrategies facebook.com/smallshopstrategies
2021-09-0913 minSprout Nonprofit | the podcast for small shop nonprofits21 | My 4 favorite content planning tipsDid you know that you can repurpose your content on social media? If you're an ED who's spending way too much time figuring out what to post on social media, then this episode is for you. You're tired of being the social media manager and ready to be the Executive Director again? This episode walks you through my 4 favorite tips to making social media and content planning much easier. Free Content Calendar: www.smallshopstrategies.com/contentcalendar Connect with Rachel from Small Shop Strategies: smallshopstrategies.com instagram.com/smallshopstrategies facebook.com/smal...
2021-09-0213 minSprout Nonprofit | the podcast for small shop nonprofits20 | How to prioritize and plan for consistencyIn today's episode, we're going to talk all about the ins and outs of planning for consistency. Because consistency will take you SO MUCH FURTHER than aiming for perfection. No matter how much planning and prioritizing you do —no matter how committed you are to consistency— LIFE HAPPENS. Connect with Rachel from Small Shop Strategies: smallshopstrategies.com instagram.com/smallshopstrategies facebook.com/smallshopstrategies
2021-08-0514 minSprout Nonprofit | the podcast for small shop nonprofits19 | The power of creating 90 day goalsHaving a VISION for your organization is so important to help keep you focused. Annual goals align with that vision and keep you moving in the right direction. But annual goals will do your organization NO GOOD if you're not breaking them down into manageable pieces. In today's episode, we're discussing the 4 things you can do to create 90-day goals. Because why plan for 12 months when 12 WEEKS is WITHIN REACH? With 90-day goals, you can make steady adjustments, take action week-by-week, and focus on working towards outcomes. Connect with Rachel from Small...
2021-07-2211 minSprout Nonprofit | the podcast for small shop nonprofits18 | What to do when you need to reset and rechargeRemember in episode 13, the one where we deep-dive into burnout prevention (and I got REAL personal about my experience with burnout). This episode is a follow up because we are talking about the 7 self care strategies you can use to rest and recharge. Finding a way to reset and recharge isn't easy; stepping away is the last thing you want to do when your list keeps growing. It's probably the hardest part in the productivity cycle. But showing up for yourself IS being productive, too. Connec...
2021-07-0817 minSprout Nonprofit | the podcast for small shop nonprofits17 | 6 ways to create a solid relationship with new donorsAfter all the planning, strategizing, and implementing—you're seeing a handful of first-time donations roll in. In today's episode, we're talking about what you need to do the moment a new donation rolls in and how to create a really solid relationship with a new donor. And we're talking about this because 70% of new donors don't give a second gift -- simply because they either didn't get a response to their gift or they didn't feel like the organization cared about them as a person. Connect with Rachel from Small...
2021-06-2414 minSprout Nonprofit | the podcast for small shop nonprofits16 | The mid-year check up for small nonprofitsI don't want to shock you, but you are half way through the year. Yes, we are already into the 2nd half of the year. If you feel like you've fallen behind with your goals or you need a game plan for the coming months, then this episode is for you. In this episode, I'll walk you through the 7 steps to take in your mid-year check up to ensure you're set up for a successful last 2 quarters of the year. Connect with Rachel from Small Shop Strategies: smallshopstrategies.com instagram.com/smallshopstrategies facebook.com/smal...
2021-06-1011 minSprout Nonprofit | the podcast for small shop nonprofits15 | Learning to say no (like...yesterday)If you struggle to say no in your organization, then this episode is going to be an important one for you. I get it, you want to be known as dependable, capable, and as someone who has all their ish together. And saying "no" feels like you're falling short. This conversation with Executive Directors all the time. Tune in to hear how you can start saying no and create a better organization for your beneficiaries. Connect with Rachel from Small Shop Strategies: smallshopstrategies.com instagram.com/smallshopstrategies facebook.com/smallshopstrategies
2021-06-0310 minSprout Nonprofit | the podcast for small shop nonprofits14 | The 4 steps to overcome nonprofit burnoutYou constantly hear the buzzwords of burnout, self care and boundaries, but rarely are people talking about what it looks like when you're deep in the burn out. I'm going there for today's episode. I get really personal about my experience with burnout and the real consequences of not taking action sooner. Connect with Rachel from Small Shop Strategies: smallshopstrategies.com instagram.com/smallshopstrategies facebook.com/smallshopstrategies
2021-05-2724 minSprout Nonprofit | the podcast for small shop nonprofits13 | How to take control of your calendar for goodYour time is the most precious and valuable asset you have as an Executive Director and it's easy to lose track of that time when you don't have healthy boundaries around your calendar. In this episode, you will walk away with the best tips I've learned over many years of not getting it right and how you can take back control of your calendar. Connect with Rachel from Small Shop Strategies: smallshopstrategies.com instagram.com/smallshopstrategies facebook.com/smallshopstrategies
2021-05-2015 minSprout Nonprofit | the podcast for small shop nonprofits12 | The best tips for managing your inboxHave you all of a sudden looked up from your computer and realized you've spent all day in your inbox? This episode is all about the best hacks to managing your inbox. By setting healthy boundaries and only checking your email when you can be intentional about responding will help you move your mission forward and get more done throughout the day. Connect with Rachel from Small Shop Strategies: smallshopstrategies.com instagram.com/smallshopstrategies facebook.com/smallshopstrategies
2021-04-0814 minSprout Nonprofit | the podcast for small shop nonprofits11 | Why multitasking is bad for your organizationIt is a myth that doing more than one task simultaneously is a productive use of time. In this episode, I dive into what it means to context switch (a new phrase I just learned) and what are some ways that you can reduce doing this so you can be more productive during your workday. While the actual act of moving from one task to another takes only a few seconds, it can actually take your brain up to 20 minutes to settle back in and focus on something new. That's a LOT of time throughout the day...
2021-04-0121 min
The Build Good Fundraising Podcast#33 — 7 productivity hacks to become a more effective fundraiser and leader with Rachel BearbowerSend us a textWe all struggle with productivity.There are so many distractions and interruptions that kill our productivity — emails, Slack messages, calendar notifications, text and social media alerts. And it seems like the more successful our nonprofit and career becomes, the harder it is to get things done. Today on the podcast, we're talking to Rachel Bearbower who thinks about productivity a lot.Rachel works specifically with small-shop CEOs and fundraisers. These are people who wear multiple hats at all times, whose work is not always focused, and who get...
2021-03-3140 minSprout Nonprofit | the podcast for small shop nonprofits10 | 4 things successful EDs have in commonSo let me ask you, do you ever have those moments when you look at other organizations and think, "how does the ED have all their sh*t all together all the time?" If you're nodding your head, then let me remind you that they definitely have had their moments of chaos. That being said, when you dig into the most successful organizations, the successful EDs have these 4 things in common: 1 → Their fundraising is focused 2 → They show up consistently 3 → They've set up systems + automation 4 → They're supported...
2021-03-2511 minSprout Nonprofit | the podcast for small shop nonprofits9 | How to write an impact statementJust about every Executive Director has been asked the question, "so what do you do?" There's a lot of power in having a very clear and simple answer to that question. But unfortunately, what happens most often is that you dive into your uber boring professional/corporate/robot voice and the result is whoever just asked you the question starts to tune out the message because it's just not inspiring them. In this episode, we're diving into the 4 questions you need to answer to create your kicka** impact statement....
2021-03-1808 minSprout Nonprofit | the podcast for small shop nonprofits8 | Asking is a form of stewardshipYour donors want to do a powerful thing and help the beneficiaries of your organization. Asking is a generous thing you can do to give them that opportunity. It is up to you to give your donors an opportunity to give. And, there is no better time than right now. So, what is holding you back? Let's dig in a little bit deeper into how you can raise more money this year for your organization. Connect with Rachel from Small Shop Strategies: smallshopstrategies.com instagram.com/smallshopstrategies facebook.com...
2021-03-1110 min