Shows
The Business of ApparelPost-BFCM Profits | How to Decode Your Data & Boost 2026 SalesPost-BFCM Profits | How to Decode Your Data & Boost 2026 Sales Black Friday and Cyber Monday are over, but your most important work is just beginning. If you're only looking at total sales, you're missing the bigger picture. This episode of the Business of Apparel Podcast breaks down how to actually read your BFCM data so you can scale smarter, not just harder. Rachel is also diving into what to do after the madness of Black Friday and Cyber Monday. Discover why focusing on gross sales alone is a costly mistake and how to analyze the data...
2025-12-1122 minThe Business of ApparelHow to Create an Unboxing Experience That Builds Brand LoyaltyHow to Create an Unboxing Experience That Builds Brand Loyalty Your packaging is more than just a box, it's your brand's first physical impression. If you're not thinking about it early, you're risking delays, legal issues, and missed opportunities to connect with your customer. In this episode of The Business of Apparel Podcast, Rachel breaks down why your apparel brand's unboxing experience could be the secret weapon for brand loyalty, customer retention, and operational efficiency. From mandatory care content labels to QR code innovation and sustainable packaging, Rachel walks through every detail you need to...
2025-12-0427 minThe Business of ApparelCome With Me to Do A Live Press Briefing for The Business of Apparel and Unmarked Street!Come With Me to Do A Live Press Briefing for The Business of Apparel and Unmarked Street! From corporate burnout to leading an apparel education movement — Rachel goes completely off-script in this special live press briefing episode! For the first time ever on the show, Rachel is joined by Ella Ripley Rodriguez, Unmarked Street and Business of Apparel's marketing assistant, to flip the script and walk her through an unscripted, behind-the-scenes press interview. You'll hear Rachel's raw reflections on leaving a high-paying fashion job, starting her own agency, and building The Business of Apparel into th...
2025-11-2031 minThe Business of ApparelThe Smart Way to Offer Black Friday Discounts Without Killing Your MarginsThe Smart Way to Offer Black Friday Discounts Without Killing Your Margins Slashing prices this Black Friday? Stop and listen to this first. If you're discounting without a margin strategy, you're sabotaging your brand. Here's how to sell smarter. In this episode of The Business of Apparel Podcast, Rachel is getting into the nitty gritty of strategic discounting, helping apparel founders avoid the biggest profit-killing mistake of the holiday season. Whether you're running markdowns on dead stock or bundling bestsellers, this episode walks you through how to use your line planning worksheet (grab yours at...
2025-11-1319 minThe Business of ApparelUse AI in Your Apparel Brand (Without Losing Your Voice or Identity)Use AI in Your Apparel Brand (Without Losing Your Voice or Identity) AI is reshaping how customers shop and how founders build. From virtual try-ons to AI-assisted sketching and content workflows. Today, Rachel shares how to use it wisely without sounding like a bot. In this episode of the Business of Apparel Podcast, Rachel breaks down the most practical ways apparel brands can leverage AI today, on both the consumer side (virtual try-ons that change how people buy) and the operator side (faster sketching, tech packs, and content support). She shares real tools she's testing...
2025-10-3023 minThe Business of ApparelHow to Find the Right Manufacturer for Your Apparel Brand (Without Wasting Time or Money)How to Find the Right Manufacturer for Your Apparel Brand (Without Wasting Time or Money) Think finding a manufacturer is as easy as a Google search? Think again. In this episode of The Business of Apparel, Rachel breaks down the crucial process of sourcing and interviewing manufacturers the right way, so you don't waste thousands of dollars or end up with unsellable inventory. With 25+ years in the industry and real experiences from members inside her mentorship program The Board, Rachel shares very crucial steps to compare vendors, calculate true unit costs, negotiate MOQs, and protect...
2025-10-1625 minThe Business of ApparelWhy Sustainability Is the Future of Apparel: How New Laws & Tariffs Are Changing the IndustryWhy Sustainability Is the Future of Apparel: How New Laws & Tariffs Are Changing the Industry Fast fashion is losing its grip and the shift is accelerating...FAST. In this episode of The Business of Apparel, Rachel breaks down the rising tide of sustainability in the fashion industry. From changing tariff laws to game-changing EU regulations and the fall of influencer-driven fast fashion, the apparel landscape is undergoing a major shake-up. Whether you're an emerging brand or a seasoned entrepreneur, you'll learn what these shifts mean for your business and how to build a...
2025-10-0219 minThe Business of ApparelAre You Really Ready for Q4? How to Prep for Your Biggest Revenue Season + 2026 PlanningAre You Really Ready for Q4? How to Prep for Your Biggest Revenue Season + 2026 Planning Are you underestimating Q4?? In this episode of The Business of Apparel Podcast, Rachel is giving a wake-up call for fashion founders who haven't fully prepared for the busiest, and most profitable, time of year. Rachel takes you behind the scenes on why Q4 can make or break your revenue goals, and why now is the time to be finalizing your 2026 financial plans, holiday discount strategy, and inventory forecasting. Whether you're a new brand gearing up for your...
2025-09-2520 minThe Business of ApparelFiring Fast: Hard Truths Every Apparel Leader Needs to HearFiring Fast: Hard Truths Every Apparel Leader Needs to Hear Firing someone is never easy, but avoiding it can be even worse. In this raw episode of The Business of Apparel Podcast, Rachel is flipping the conversation from last week's hiring advice to the tough reality of letting people go. Rachel shares the real, behind-the-scenes experience of managing a toxic employee at a major apparel brand and the emotional, strategic, and leadership lessons that came with it. From missed expectations to managing a prototyping lab gone sideways, she goes into performance improvement plans...
2025-09-1127 minThe Business of ApparelWhy You Need To Hire Before You're Ready: A CEO's Guide to Strategic GrowthWhy You Need To Hire Before You're Ready: A CEO's Guide to Strategic Growth Don't wait until you're drowning to hire! In this episode of The Business of Apparel Podcast, Rachel is going into the CEO mindset around building a powerful team before you need it. Whether you're a solopreneur juggling it all or a growing apparel brand ready to scale, this conversation will change how you think about hiring. Rachel shares candid stories from her own entrepreneurial journey, what she learned about burnout, bottlenecks, and building a dream team. You'll get a...
2025-09-0428 minThe Business of ApparelHow to Create A Capsule Wardrobe Strategy: Save Time, Make Money & End Closet StressHow to Create A Capsule Wardrobe Strategy: Save Time, Make Money & End Closet Stress In this week's episode of The Business of Apparel, Rachel is hitting pause on the heavy stuff and diving into something fun, practical, and surprisingly profitable: the capsule wardrobe. Rachel shares how a well-curated closet can help you eliminate decision fatigue, stop overspending, and even earn money through smart resale and donation strategies. Learn why what size on your clothing label doesn't matter, and how building a functional, stylish wardrobe can free up mental space for more important business decisions.
2025-08-1414 minThe Business of Apparel5 Critical Mistakes Successful Fashion Brands Never Make (Do These Instead!)5 Critical Mistakes Successful Fashion Brands Never Make (Do These Instead!) In this powerful episode of The Business of Apparel, Rachel is flipping the usual script. Instead of talking about what you should do to grow a fashion business, we're diving into what mistakes successful apparel brands absolutely avoid. From product development to customer targeting, Rachel walks us through the five most common mistakes that new brands fall into, and how top-performing companies steer clear of them. You'll learn why selling to everyone is a recipe for burnout, why launching with 10+ items could crush your budget...
2025-08-0721 minThe Business of ApparelLosing Top Clients and Refocusing? Behind the Scenes of A Pivot in BusinessLosing Top Clients and Refocusing? Behind the Scenes of A Pivot in Business In this behind-the-scenes episode of The Business of Apparel, Rachel is pulling back the curtain on a major transition at Unmarked Street. After losing two of our top-paying clients, months earlier than expected, we're doubling down on what lights us up: building our annual membership community. Rachel walks you through the mindset shift, the tough team conversations, and the intentional reallocation of resources as we align our entire company around serving startup and plateaued apparel brands through our advisory membership. You'll hear...
2025-07-3121 minThe Business of ApparelTariffs Are Crushing Apparel Margins: How to Survive & Thrive in 2025's Tough EconomyEP 125 - Tariffs Are Crushing Apparel Margins: How to Survive & Thrive in 2025's Tough Economy How will tariffs affect your apparel business? Are you prepared to not just survive, but THRIVE in this economy? In this episode of The Business of Apparel Podcast, Rachel takes an unplanned but essential detour to talk about the escalating impact of tariffs on apparel brands, and what you must do to prepare. From 10% import fees threatening wholesale margins to predictions of even steeper tariff hikes, Rachel shares why ignoring these trends could cost you your business. She also breaks d...
2025-07-2426 minThe Business of ApparelUnmarked Street vs. The Business of Apparel: What's the Difference? Behind the ScenesUnmarked Street vs. The Business of Apparel: What's the Difference? Behind the Scenes Have you ever wondered what really separates Unmarked Street from The Business of Apparel? In this episode of the Business of Apparel Podcast, Rachel pulls back the curtain and breaks down the purpose and vision behind her two companies, and how they each can help you grow and protect your apparel business. Sparked by a question from the community, Rachel shares the story of why she left corporate after burnout and illness to launch Unmarked Street as a consulting agency dedicated to...
2025-07-1024 minThe Business of ApparelThe Biggest Contract Mistakes Apparel Founders Make (That Could Cost You Thousands)The Biggest Contract Mistakes Apparel Founders Make (That Could Cost You Thousands) In this episode, Rachel shares a very personal story that highlights a critical legal and business lesson for every apparel entrepreneur: always get it in writing. Through the lens of her current rental dispute, she draws strikingly similar parallels between landlord agreements and the contracts apparel founders sign with vendors, manufacturers, and clients. If you've ever relied on a verbal agreement, this is a must-listen. Rachel unpacks why tech packs and vendor agreements are contracts (even without a signature), how to handle redlining...
2025-05-2919 minThe Business of ApparelSmart Product Naming Strategies to Elevate Your Apparel BrandSmart Product Naming Strategies to Elevate Your Apparel Brand In this episode, Rachel is touching on the underestimated challenge of naming your apparel products—and why getting it wrong can cost you time, clarity, and customer trust. Drawing from her corporate experience (including a years-long product renaming project), Rachel shares how naming impacts everything from marketing to scalability, and why founders need to set up a thoughtful naming structure from day one. You'll learn why descriptive names matter, how to avoid bottlenecking expanding your product line, and creative approaches (like using personal names or themes) to...
2025-05-2212 minThe Business of Apparel3 CEO Mistakes That Are Killing Apparel Brands (And How to Avoid Them)3 CEO Mistakes That Are Killing Apparel Brands (And How to Avoid Them) In this episode, Rachel is going deep into the hidden challenges facing apparel brand CEOs—and the critical mistakes that can sabotage even the most promising businesses. Drawing from years of firsthand experience at Unmarked Street and working with dozens of clients, Rachel shares real stories (with names changed) of three distinct CEO types: the over-scaler, the financially unstable, and the relentless micromanager. You'll learn what red flags to watch for in your own leadership style, how scaling too fast, neglecting finances, or ho...
2025-05-1538 minThe Business of ApparelHow to Use MOQs to Budget Smarter & Grow Your Apparel BrandHow to Use MOQs to Budget Smarter & Grow Your Apparel Brand In this episode, Rachel is addressing the subject of Minimum Order Quantities (MOQs) and how they can make or break your apparel brand. As one of the most asked-about (and most misunderstood) topics in the industry, Rachel goes over how MOQs impact your production, budget, and growth strategy. Rachel breaks down exactly what an MOQ is, why it exists, and how to use this number to your advantage when negotiating with manufacturers. She also explores minimum color quantities (MCQs), the connection between MOQs and...
2025-05-0119 minThe Business of ApparelHow to Start An Apparel Brand the Right WayHow to Start An Apparel Brand the Right Way In this episode, Rachel strips it all down and gets real about what it actually takes to start an apparel brand. If you've ever typed "how to start a clothing line" into Google or YouTube, this is the episode you've been waiting for. Rachel breaks down the pros and cons of drop shipping, and what sets a real apparel brand apart — especially when your goal is long-term success and not just selling tees with a trendy logo. She explains why drop shipping might be a good learning tool, bu...
2025-04-2422 minThe Business of ApparelBehind the Scenes of a Fashion Photoshoot!Behind the Scenes of a Fashion Photoshoot! In this episode, Rachel offers a backstage pass into the world of fashion photography, revealing the realities of what to expect, but also how to prepare to have a successful photoshoot for your own brand. Learn how tools like shot lists can help you be more efficient and ensure you capture every necessary image. As the industry shifts towards digital advancements, Rachel throws out the exciting potential of AI and 3D renderings as sustainable and cost-effective alternatives to traditional methods. The spotlight shifts to the crucial team roles...
2025-04-1022 minThe Business of ApparelShould You Start A Trend or Innovation-Based Apparel Business? How To Decide What Is Right For YouShould You Start A Trend or Innovation-Based Apparel Business? How To Decide What Is Right For You In today's episode, Rachel is comparing a trend vs. innovation-based business in the apparel industry and helping you decide which is right for you. She goes through the process of how high-end runway styles trickle down into ready-to-wear collections. Rachel even recommends a resource like WGSN that are essential for trend forecasting and planning. Rachel also talks about navigating the apparel industry's patent process presents unique challenges, particularly for innovations-based products. We're weighing the benefits and costs of patenting, and le...
2025-04-0320 minThe Business of ApparelEfficient PLM Solutions for Emerging Apparel Brands with OnBrand Founder, Preston PlowmanEfficient PLM Solutions for Emerging Apparel Brands with OnBrand Founder, Preston Plowman In today's episode, Rachel sits down with Preston Plowman, co-founder and CEO of OnBrand PLM System! Preston has crafted a PLM system that uniquely serves small and emerging fashion brands alike. This episode uncovers how OnBrand PLM stands apart by slashing high costs and enhancing user experience, offering project management capabilities that empower startups to employ sophisticated tools once out of reach (and budget) reserved for larger enterprises. We touch on the cutting-edge features of OnBrand's PLM software designed for the apparel industry...
2025-03-2034 minThe Business of ApparelUse These Tools to Build A Tech Pack in 2025 (The Great Tech Pack Debate)Use These Tools to Build A Tech Pack in 2025 (The Great Tech Pack Debate) In this episode, Rachel turns to the Great Tech Pack Debate and clarifying what the best tools actually are to build an amazing tech pack. Essential tools shaping the industry's future, like Adobe Illustrator, Excel, Google Sheets are all great, but that's not all. Our focus is the art of transforming stylized fashion sketches into precise technical drawings, a critical step for accurate communication with manufacturers. We also break down the technical aspects of creating efficient and clear tech packs. Adobe...
2025-03-0619 minThe Business of ApparelHow to Run Your Business Like An Elite AthleteHow to Run Your Business Like An Elite Athlete In this episode, Rachel is channeling her inner athlete as an entrepreneur? Yes, you read that right! Rachel realized that the lessons learned on the field could transform anyone's approach to business success. This episode offers a fresh perspective on structuring ambitious goals, breaking them down into actionable steps, implementing strategies, and maintaining consistency, even when you may not be feeling like getting up and doing the thing. We also highlight the importance of teamwork, positivity, and well-being—qualities essential for both athletes and business leaders. Rac...
2025-02-2015 minThe Business of ApparelStruggling In Your Business? This One is For YouStruggling In Your Business? This One is For You In this episode, Rachel is raw and real. The struggles of maintaining optimism amidst the pressures of business growth, especially in the wake of the pandemic and all of the other obstacles we have in front of us are REAL. This episode explores the realities of entrepreneurship, where trust is tested, and expectations aren't always met. From challenging interactions with old friends to the frustration of investing in opportunities that don't deliver, Rachel is not holding back from the emotional highs and lows that many of us face d...
2025-02-1326 minThe Business of ApparelCelebrating Episode 100 with Rachel's Husband!EP 100 - Celebrating Episode 100 with Rachel's Husband! In this episode, Rachel welcomes her husband to the podcast to help celebrate our 100th episode of the Business of Apparel! We go from the playful dynamics of being each other's supporters—like when Rachel thought she'd be a "sugar mama"—while sharing tips for maintaining sanity and a healthy marriage. The secrets to a successful partnership? A good dose of humor, effective communication, and continuously challenging each other to grow. After numerous adventures have taken them all over the country and back to Colorado, each move has broug...
2025-01-3024 minThe Business of ApparelBehind the Scenes of PodcastingBehind the Scenes of Podcasting In this episode, Rachel is sharing her personal journey of starting this podcast in a way that suited her introverted nature. From choosing the right equipment to mastering camera engagement techniques, get an insider's look at the essential tools and strategies that keep the content fresh, engaging, and flowing. Consistency is key, and Rachel shares how life happening, like moving, makes it a little challenging to maintain a regular release schedule filled with diverse content—from solo episodes to industry leader interviews. Plus, get a sneak peek into exciting changes coming in 2025 th...
2025-01-0928 minThe Business of ApparelGoal Setting 101: How to Set Goals for 2025Goal Setting 101: How to Set Goals for 2025 Happy New Year! In this episode, Rachel is walking us through how to set goals for 2025, and even sharing a few of her own goals with unmarked Street. Rachel also talks about her inspiration from Rachel Hollis's audiobooks and discusses the significance of envisioning long-term goals and working backward to create actionable steps. Whether you're an entrepreneur, a small business owner, or someone with personal aspirations, you'll discover the importance of setting realistic targets in the pursuit of success. Finally, Rachel shares effective strategies for improving conversion rates t...
2025-01-0227 minThe Business of ApparelWhat to Expect in The Fashion Industry in 2025 (Happy Holidays)What to Expect in The Fashion Industry in 2025 (Happy Holidays) Happy Holidays and welcome back! In this episode, Rachel is reflecting on personal traditions for this time of year along with goal setting and what to expect in 2025 in the fashion industry. As we approach 2025, it's a perfect opportunity to hit the reset button, close the books on 2024, and set fresh goals for the coming year. Despite the challenges faced by the fashion industry in 2024, Rachel offers encouragement and reminds you that we are all in this together, with signs of economic improvement on the horizon. Let's em...
2024-12-2609 minThe Business of ApparelNew Potential Tariffs, How They Will Impact the Apparel IndustryEP 93 - New Potential Tariffs, How They Will Impact the Apparel Industry In this episode, Rachel is tackling a subject that's been on everyone's minds, tariffs and what that means for businesses AND consumers. We start by unraveling the concept of duty rates, how tariffs are calculated based on the manufacturer's cost rather than the retail price, highlighting how this affects brand expenses and consumer prices. Rachel also touches on the importance of sourcing materials strategically to maintain favorable rates and make informed manufacturing decisions. We'll explore the challenges of U.S. apparel manufacturing amidst...
2024-12-1221 minThe Business of ApparelThanksgiving Gratitude and Being Grateful For What's NextThanksgiving Gratitude and Being Grateful For What's Next Happy Thanksgiving! In today's episode, Rachel is giving thanks and reflecting on her daily practice of gratitude that truly transforms her mindset, as well as expressing how grateful she is for what's coming up! Focusing on small, daily joys can lead to a more positive outlook, even when life gets tough. Recently, Rachel was inspired by the vibrant energy of students at Colorado State University, where she had a fulfilling experience of engaging with these future industry leaders through speaking engagements and mock interviews. This co...
2024-11-2813 minThe Business of ApparelChasing Revenue vs. Chasing ConsistencyChasing Revenue vs. Chasing Consistency In this episode, Rachel is aiming to shift focus from immediate revenue to long-term stability through consistency and tips on how to modify your approach. After her experience with hiring a bookkeeper and seeing how they transformed her financial management views, it helped Rachel gain perspective and remain positive, even if revenue targets for 2024 remain unmet. Laying a rock-solid foundation is crucial for achieving future success. We also touch on the impact of patience and routine tasks that we do every day and how these tasks are actually what set...
2024-11-2118 minThe Business of ApparelCalifornia's New Legislation for Apparel SustainabilityCalifornia's New Legislation for Apparel Sustainability In this episode, Rachel is getting into the nitty gritty about California's new legislation coming into place that focuses on apparel sustainability, AB 347 and SB 707.. These regulations are not just another legal hurdle but a driving force compelling brands to rethink their materials and processes, particularly in reducing reliance on harmful PFAS (forever chemicals). European precedents have actually been pushing the U.S. to adapt swiftly for years now and we're examining the innovations emerging from this challenge and the industry's race to maintain product quality without compromising on these new...
2024-11-0730 minThe Business of ApparelOur Community Asked, We Have Answers! Unmarked Street Q&A with RachelOur Community Asked, We Have Answers! Unmarked Street Q&A with Rachel In this episode, Rachel addresses the questions asked by those in the Unmarked Street community like, How has Unmarked Street grown so fast, How have we gotten to 15,000 Instagram followers, and so much more! First, it's important to know that personal definitions of success can vary greatly. Rachel shares her initial vision of achieving a steady five-figure monthly income and how this mindset, inspired by witnessing other success stories, propelled our company forward. Rachel answers each question in detail and drops inv...
2024-10-2427 minThe Business of ApparelDon't Make This Mistake! The Importance of Product OwnershipDon't Make This Mistake! The Importance of Product Ownership In this episode, Rachel is getting really passionate about the possibility of making one huge mistake…not taking ownership of your products in your apparel brand. In Rachel's 20+ years of experience in the apparel industry, she's seen and heard it all. She shares real-life stories and recent client calls that demonstrate how skipping certain steps can compromise your product's quality and jeopardize your brand's future. From production mishaps to changing vendors, she goes deep in explaining the significant dangers and highlights why it's important to retain control over you...
2024-10-1014 min
The Business of ApparelFashion Freelancer vs. High-End Consultant: How to Choose the Right Industry Professional For YouFashion Freelancer vs. High-End Consultant: How to Choose the Right Industry Professional For You Welcome back to The Business of Apparel Podcast! In this episode, Rachel is breaking down the characteristics of both freelancers and high-end consultants in the Fashion industry, and what to think about when making this choice. There is an infectious enthusiasm to freelancers new to the industry, but one thing is for sure, real-world experiences will absolutely come into play here, which you will find out why when we use our recent project with a cycling apparel brand that struggled with fit and c...
2024-09-2617 min
The Business of ApparelNew Rebrand Announcement + Exciting Updates for Unmarked Street!New Rebrand Announcement + Exciting Updates for Unmarked Street! We are so excited!! In this episode, Rachel is announcing the new rebrand of The Business of Apparel and Unmarked Street! You may notice a few changes as you're watching this new episode and going forward, but that's not all that's happening. Rachel and her team have been working around the clock to bring a much-needed refresh including color palette changes and content updates. The episode begins with a little bit of a personal update and how Rachel is approaching this new era and what exactly led to...
2024-09-1231 min
The Business of Apparel40 to 40 Series, Week 6: Confirming and Questioning My Stance on Religion40 to 40 Series, Week 6: Confirming and Questioning My Stance on Religion In this episode, Rachel is wrapping up the 40 to 40 series with the controversial topic of Religion. Rachel grew up in a devout Catholic family, and was accustomed to the rituals and traditions that defined her early years—attending Catholic school, participating in weekly mass, and going through various sacraments like baptism and first communion. She recounts her journey through Catholicism, the doubts that surfaced, and how these experiences prompted her to question if this faith truly resonated with her personal beliefs and values. Transitioning from a s...
2024-09-0518 min
The Business of Apparel40 to 40 Series, Week 5: My Gender Discrimination Story40 to 40 Series, Week 5: My Gender Discrimination Story In this episode, Rachel is discussing another hard-hitting topic in the 40 to 40 Series, this time…gender discrimination. Growing up, Rachel was always told that hard work would pave the way to success, but her journey in the corporate fashion industry has shown a harsher reality. Rachel shares very personal stories of confronting gender discrimination and the systemic biases that undermine women's ambitions. She touches on the harsh perceptions and roadblocks she faced, especially when her choice to be child-free led to judgments and obstacles that no amount of hard work co...
2024-08-2928 min
The Business of Apparel40 to 40 Series, Week 4: Adrenaline Junkie!40 to 40 Series, Week 4: Adrenaline Junkie! In this episode, Rachel is taking us along for the ride in the next part of the 40 to 40 Series! What happens when a skydiving enthusiast, a Formula 1 fanatic, and a triathlete steps into the business world? Rachel is sharing the more thrilling side of her life — from the heart-pounding jump out of a plane to the high-speed excitement of following Lewis Hamilton on the Formula 1 circuit. Plus, Rachel shares details about her journey back into triathlon training and her mutual love for cycling. Let's also not forget the giant leap from leaving a...
2024-08-2216 min
The Business of Apparel40 to 40 Series, Week 3: Our Childfree by Choice Story40 to 40 Series, Week 3: Our Childfree by Choice Story In today's episode, Rachel is going a little deeper in the 40 to 40 Series and approaching the subject she and her husband rarely, if ever, talk about publicly…the decision to be Childfree by choice. Together with her husband Kyle, Rachel navigated the realm of societal expectations and internal struggles to make a conscious decision that aligns with their values and aspirations. Rachel reflects on her early experiences with babysitting and being a nanny, and how much she absolutely adores kids and supports the lifestyle choice to have them. ...
2024-08-1522 min
The Business of Apparel40 to 40 Series, Week 2: You Can Take the Girl Out of the Midwest, but You Can't Take the Midwest Out of the Girl40 to 40 Series, Week 2: You Can Take the Girl Out of the Midwest, but You Can't Take the Midwest Out of the Girl In today's episode, Rachel is continuing the 40 to 40 series with an intimate exploration of how her Midwest upbringing and large family dynamics have shaped her journey as a fashion entrepreneur. Growing up in Ohio with a strong German Catholic background and a very large family, reminiscent of Hulu's "The Bear," Rachel certainly took on a few unique experiences and values. She touches on how living near her grandparents' farm instilled a deep respect for nature...
2024-08-0817 min
The Business of Apparel40 to 40 Series, Week 1: Confessions!40 to 40 Series, Week 1: Confessions! In today's episode, Rachel is embarking on a special six-week "40 to 40 Countdown" series to celebrate her 40th birthday! In this inaugural episode, Rachel candidly shares her journey of overcoming discomfort with social media and highlighting her commitment to honesty, as it is consistently one of her most treasured values. She bravely opens up about personal experiences, including the need to occasionally lie for security reasons and a traumatic home robbery. In the second part of the episode, Rachel goes deeper into the critical importance of cybersecurity in her daily routine from...
2024-08-0122 min
The Business of ApparelOn the Move: Our Crazy Moving Stories from Over the Years, Part 2On the Move: Our Crazy Moving Stories from Over the Years, Part 2 In today's episode, Rachel is continuing the journey with part 2 of the On the Move series. This unique series features part 1 of the crazy moving stories from over the years, beginning with just before the Great Recession all the way up to right before this last move in the last episode. Part 2 covers the recent epic move from California back to Colorado—Rachel's 12th relocation! From the exceptional service of Atlas Van Lines to the chaotic nightmare with an unnamed moving company, Rachel shares her bes...
2024-07-2528 min
The Business of ApparelOn the Move: Our Crazy Moving Stories from Over the Years, Part 1On the Move: Our Crazy Moving Stories from Over the Years, Part 1 In today's episode, Rachel has got us wondering…where in the world is Rachel!? This unique series features part 1 of the crazy moving stories from over the years, beginning with just before the Great Recession all the way up to right before this last move JUST made (stay tuned for part 2). We'll also talk about the latest transformations in our business and podcast. We promise you'll gain practical insights into high-level business ownership and the creative process of rebranding Unmarked Street. Plus, get an exclusive pee...
2024-07-1833 min
The Business of ApparelDon't Just Survive, Learn How to Thrive in Your Apparel Business!Don't Just Survive, Learn How to Thrive in Your Apparel Business! In today's episode, Rachel is showing us that it is absolutely possible to thrive in the apparel industry during challenging economic times. She doesn't hold back on the real struggles—and welcomes triumphs, of running an apparel business. Even as Rachel enters her third year at Unmarked Street, making great money doesn't necessarily translate to annual profit. This episode explores the importance of scrutinizing every dollar spent and assessing the ROI to finally achieve that elusive profitability. We'll also dive into topics like making su...
2024-07-1125 min
The Business of ApparelHow Unmarked Street Does It Differently: Tips to Avoid BurnoutHow Unmarked Street Does It Differently: Tips to Avoid Burnout In today's episode, Rachel is addressing a chronic issue in the apparel industry, burnout. Unmarked Street is leading the charge in creating healthier work environments by setting clear boundaries and recognizing what truly matters. You'll hear practical tips like avoiding work apps on personal devices and maintaining meaningful communication that can transform your daily work experience and help your team thrive. The pursuit of a balanced life led us to loosely follow a four-day workweek, where Fridays become CEO days for strategic focus and creativity...
2024-07-0425 min
The Business of ApparelCrossing the Goal Line: From Corporate to Consulting with Prashanth PeketiCrossing the Goal Line: From Corporate to Consulting with Prashanth Peketi In today's episode, Rachel is sitting down for a chat with Prashanth Paketi, an experienced project manager and consultant who has worked with corporate giants like Adidas and Nike, to share his career journey and insights from the world of apparel. Prashanth takes us through his fascinating transition from Ohio to Germany, painting a realistic picture of the innovative environment and immense resources at major companies like Adidas and Nike. He also candidly discusses the trade-offs of working in large corporations, where roles can be highly...
2024-06-2733 min
The Business of ApparelOn the Way to Hellville: My Brandy Melville Documentary ReviewOn the Way to Hellville: My Brandy Melville Documentary Review In today's episode, Rachel is putting a twist on the subject of sustainability and fast fashion by offering her review of a popular HBO MAX documentary, Brandy Hellville & The Cult of Fast Fashion. Having spent her fair share of time in the trenches of manufacturing with Abercrombie & Fitch, the exclusive yet criticized world of brands like Brandy Melville feels all too familiar. In the "glamor" of fashion, we often ignore the pressing issues of sustainability and inclusivity. These experiences have sharpened Rachel's skills in creating attire for t...
2024-06-1324 min
The Business of ApparelHow to Play The Office Politics GameHow to Play The Office Politics Game In today's episode, Rachel diving right into corporate office politics and in the industry of apparel, Rachel has learned a thing or two about securing that next promotion or pay raise. It's a journey layered with challenges and requires a combination of strategy, education, and sometimes defensive measures when things go haywire. Rachel goes into how to distinguish yourself from your peers through self-motivated learning in a sector that rewards but doesn't always require it, and offers insights into how a savvy supervisor can be the key to shielding their...
2024-06-0622 min
The Business of ApparelClean Out the Proverbial Closet: My Small Wardrobe is On Purpose!Clean Out the Proverbial Closet: My Small Wardrobe is On Purpose! In today's episode, Rachel is addressing the digital trolls, encouraging us to clean out our proverbial closets by way of realizing that focusing on the negative comments is worthless, and the reasons why her wardrobe is intentionally small. Rachel shares real strategies to brush off the most unwelcome of digital feedback—yes, even those unsolicited "boob jokes" and those relentlessly negative comments. Maintaining focus on the positive comments to continue pedaling towards success is essentially highlighted in this episode. When it comes to dressing fo...
2024-05-2321 min
The Business of ApparelGirl Math: Shatter the Stigma and Make It Work For YouGirl Math: Shatter the Stigma and Make It Work For You In today's episode, Rachel is approaching the ever-so-popular subject of Girl Math, the stereotype along with it and how to make it work FOR you. We are reclaiming the term as a symbol of women's financial acumen. Rachel describes how, *gasp,* women are actually good with numbers! We will touch on Nicole Lapin's empowering reads and we navigate the misconceptions that often undermine women's abilities in math and money management. Here, being a 'boss bitch' is a badge of honor, symbolizing control over your own life a...
2024-05-1619 min
The Business of ApparelHow to Train for Running A Successful Business with Martha SchoeneweHow to Train for Running A Successful Business with Martha Schoenewe In today's episode, Rachel is sitting down with Martha Schoenewe, the creative force behind Tangent Tees, who joins us to weave her personal narrative of overcoming doubt to become a staunch advocate for runners and human beings of every shape and size. We will discover the vibrancy of community and empowerment that color Martha's journey, setting a new standard in the industry that celebrates diversity without penalizing it financially. Both Rachel and Martha share stories of triumph over trials, and even learning, yes, learning...
2024-05-0930 min
The Business of ApparelGrade Rules vs. Body Size ChartsGrade Rules vs. Body Size Charts In today's episode, Rachel is addressing a topic that's been garnering some questions from clients and social media followers, Grade Rules and how they're different from Body Size Charts. Knowing this difference is a crucial aspect for any apparel brand looking to ensure their clothing fits their customers just right. Rachel goes through the distinctions between body size charts and garment grade rules, emphasizing the need for non-linear grade rules in apparel to accommodate the varied ways body proportions change with size. Brands like Alpine Parrot have mastered size charts, and...
2024-05-0211 min
The Business of ApparelLet's Nerd Out on Cycling Apparel!Let's Nerd Out on Cycling Apparel! In today's episode, Rachel is taking us on a ride through the exciting world of cycling and apparel! With Rache's background as a triathlete and experiences from a cycling-enthusiastic environment, we are bringing to light the importance of proper gear in this super-niche yet fascinating sport. We'll also go through Rachel's triathlon training to the nuances of different cycling genres. Whether you're pedaling on a road bike, cruising to the beach, or navigating rugged mountain trails, there's something for every cyclist in this episode. We'll also nerd out on...
2024-04-2518 min
The Business of ApparelThe Values That Define Who We AreThe Values That Define Who We Are In today's episode, Rachel opens up about a recent personal discovery based on a VIA (Values In Action) test that she took and how it led her to understand her true values. We reflect on the wealth of roles Rachel embraced in the industry, from technical design to product management, and how these varied experiences now empower the brands and corporations we support through Unmarked Street. The profound impact that recognizing love as her #1 core value has been monumental in pacing the path forward in personal and professional growth.
2024-04-1114 min
The Business of ApparelInternational vs. Domestic Manufacturing, What You Need To Think AboutInternational vs. Domestic Manufacturing, What You Need To Think About In today's episode, Rachel is exploring the nuanced debate of international versus domestic apparel manufacturing. Drawing from Rachel's extensive experience, we tackle the pressing question of which manufacturing route is best for your apparel brand. We dig into the complexities of cost comparisons, not just focusing on base unit prices but expanding to the additional fees like customs and duties that can heavily influence overall expenses. Using a women's cycling jersey as a practical example, we illuminate how customs codes and duty rates are assigned and their...
2024-04-0416 min
The Business of ApparelGetting Into Details About Project Management CertificationGetting Into Details About Project Management Certification In today's special episode, Rachel is shining light on the benefits of project management skills, specifically Project Management Professional (PMP) Certification in the apparel industry. We get into the details about what exactly PMP is and why it can bring value to your career and business. Rachel's evolution at Specialized serves as a testament to how a robust project management toolkit can elevate one's professional journey, regardless of the industry. The road to PMP certification is an intellectually rigorous one, and we're pulling back the veil o...
2024-03-2821 min
The Business of ApparelWhy Your Leadership Style is Key in The Hiring and Firing ProcessIn today's special episode, Rachel takes us through the crucial process of hiring for success in apparel brands. Rachel shares how she crafted a dream team by connecting with former colleagues, stressing the value of nurturing a supportive and family-like work environment. At Unmarked Street, Rachel lays out her strategy for recognizing when it's time to bring in additional help to sustain growth, a proactive approach that has proven essential in the journey. Navigating the complexities of hiring presents unique challenges, especially for entrepreneurs. We explore the hurdles of recruiting for roles outside your expertise, like marketing...
2024-03-2118 min
The Business of ApparelHow to Get Your First Promotion at WorkIn today's special episode, Rachel reflects on the insights she's gained from a 20-year career in the corporate world, especially when it comes to climbing the ladder with promotions and raises. It's a journey that demands more than just showing up – it's about ambition, curiosity, and a proactive mindset. I open up about the misconceptions that growth opportunities are a given and how demonstrating your ability to shoulder more responsibility is crucial for moving up. If you're hungry for that next step in your career, this is a conversation you won't want to miss. Rachel als...
2024-03-1419 min
The Business of ApparelCelebrating One Year of Podcasting!Celebrating One Year of Podcasting! In today's episode, we celebrate an incredible milestone – a full year of the Business of Apparel podcast and Rachel is reflecting on the journey! We've weathered the ups and downs of the apparel industry in 2023, including the loss of significant contracts. These setbacks have only fueled our commitment to resilience and growth, both for Unmarked Street and the industry as a whole. Our conversation also tackles the complex issue of fast fashion and sustainability. As we explore the high environmental costs of brands like Shein and Amazon apparel, we confront th...
2024-02-2917 min
The Business of ApparelBuilding and Scaling an Apparel Brand With a Purpose, featuring Kelly RoachBuilding and Scaling an Apparel Brand With a Purpose, featuring Kelly Roach In this episode, Rachel sits down with the Founder & CEO of Kelly Roach International, Kelly Roach! Kelly is also the co-founder of the Give Her Courage movement and The Courageous Brand. Together, we unwrap the essence of what it takes to empower young girls through fashion and leadership development. Listen in as Kelly shares the journey of creating a performance apparel line that stands as a wearable sign of courage, designed to instill confidence and self-worth in both women and girls. Embarking on...
2024-02-1623 min
The Business of ApparelThe Business of Apparel Podcast Series: The Importance of Brand StandardsThe Business of Apparel Podcast Series: The Importance of Brand Standards In this episode of the Business of Apparel Series, Rachel continues to unlock the mystery behind the success of billion-dollar apparel brands. Now that we've identified your target audience, we can focus on brand standards and how resources such as WGSN can help you stay ahead of the curve. Let's delve into the intriguing world of trends-based versus innovation-based businesses, and uncover where your brand could fit into this dynamic landscape. We'll then switch gears to the fascinating realm of product naming, a...
2023-12-2913 min
The Business of ApparelThe Business of Apparel Podcast Series: Your Target CustomerThe Business of Apparel Podcast Series: Your Target Customer In this episode of the series, Rachel unlocks the secret to thriving in the apparel industry as she walks us through the crucial role of identifying and understanding your target customer. She shares a memorable fitting experience that triggered a profound question - who exactly is our target customer? Recollecting this insightful moment, we spotlight how successful billion-dollar brands consistently keep their target customer in the heart of their business operations, reinforcing their importance through regular meetings. The narrative continues with our candid confession a...
2023-12-2217 min
The Business of ApparelIntroduction to the New Business of Apparel Podcast Series!Introduction to the New Business of Apparel Podcast Series! Exciting news! We are launching a brand-new podcast series where we unlock the secrets of the billion-dollar apparel industry! Rachel Erickson, owner and CEO of Unmarked Street and seasoned industry expert, is eager to share her 17 years of experience with you, and reveal how understanding your target customer can immensely impact your decision-making processes. We'll also explore the dynamics of brand standards and discuss trends versus innovation. Rachel's intimate knowledge of the industry is set to provide you with a comprehensive understanding of the cr...
2023-12-1517 min
The Business of ApparelWhat I Would've Done Differently, A Journey of Gratitude and GrowthWhat I Would've Done Differently, A Journey of Gratitude and Growth In this episode, Rachel tells us about a time when she found herself stretched thinly between her growing business, Unmarked Street, and her ambitions in the real estate industry. It was a chaotic period of juggling responsibilities, but it was also a time of tremendous growth and learning. This episode unpacks that journey, exploring the trials and triumphs, the mistakes and the lessons that have shaped Rachel as an entrepreneur. We uncover the potent power of gratitude in transforming our daily experiences. We talk...
2023-11-2428 min
The Business of ApparelAll About Tech Packs: The Ultimate GuideAll About Tech Packs, The Ultimate Guide In this episode, Rachel is geeking out and spilling the secrets of creating a professional tech pack that successfully communicates your apparel design vision. With a tech pack, you can ensure your product meets the quality and production standards that you and your customers demand. Throughout the episode, Rachel offers insights into what details are critical to include in a tech pack, the essential tools for creating one, and the importance of specificity. We expand on the significance of flat sketch designs and the 'nine heads technique'. Learn t...
2023-11-1034 min
The Business of ApparelThe Power of Perseverance with Lume Six Founder, Margaux ElliottThe Power of Perseverance with Lume Six Founder, Margaux Elliott In this episode, Rachel goes on an adventure with Margaux Elliott, a powerhouse in the apparel industry and the visionary behind the innovative brand, Lume Six. A story that begins in the hallways of the Fashion Institute of Technology and meanders through the thrilling realms of snow, cycling, and skate industries, Margot's journey is as inspiring as it is enlightening. From climbing a million feet on a mountain bike within a year to the struggle of finding a comfortable sports bra leading to the inception of Lume...
2023-10-2029 min
The Business of ApparelBlueprint For Successful Apparel Product DevelopmentBlueprint For Successful Apparel Product Development In this episode, Rachel shares the details of a unique blueprint for creating a successful apparel brand, which is now being offered as a free gift! Rachel's special approach emphasizes the importance of understanding your numbers before diving into the creative process. That's a game-changer! She will be guiding you through the ins and outs of financial planning for your line and explain why launching with one or two products can be a wise strategy. Learn how the groundbreaking technology of 3D design can significantly cut your ca...
2023-10-1314 min
The Business of ApparelTailoring a Greener Future with Contingenci by Good Human Founder, Linda TangTailoring a Greener Future with Contingenci by Good Human Founder, Linda Tang In this episode, Rachel chats with Contingenci by Good Human founder, Linda Tang about her mission regarding sustainability in the apparel industry. Linda recalls her family's generational practice of sustainability and how it greatly influenced her life ethos. She gracefully navigated the apparel industry, working with a renowned brand like The North Face and eventually launching her own line using discarded fabric samples. She is a testament to how sustainability can be seamlessly woven into the business model. Good Human's initiatives su...
2023-10-0620 min
The Business of ApparelFrom Student to Scaling with StartUp FASHION Founder, Nicole GiordanoFrom Student to Scaling with StartUp FASHION Founder, Nicole Giordano In this episode, Rachel welcomes Nicole Giordano, the mastermind behind Startup Fashion, to the podcast! Nicole's impressive journey from a textile design student to a successful entrepreneur in the apparel industry is nothing short of inspiring. We dive into a variety of subjects, from the nitty-gritty of business operations and fabric sourcing to the art of content creation and marketing, all aimed at helping you navigate the complex fashion landscape. Nicole opens up about her unique membership program at Startup Fashion, providing aspiring fashion brand...
2023-09-2920 min
The Business of ApparelMentorship vs. Management: Mastering the DynamicsMentorship vs. Management: Mastering the Dynamics In this episode, Rachel unlocks the secrets of personal and professional growth through a unique exploration of mentorship and management in the corporate world. Rachel shares valuable insights from her two-decade-long corporate journey and recent consulting experiences. We will be delving into the distinctive roles of a manager and a mentor, and how each one can influence your career trajectory significantly. This episode is brimming with personal anecdotes, clear definitions, and practical tips. Learn how a single compliment can be the spark to a productive mentor-mentee relationship or how...
2023-09-2213 min
The Business of ApparelShifting From Corporate to Independent with Developer and Designer, Jessica KuczekShifting From Corporate to Independent with Developer and Designer, Jessica Kuczek In this episode, Rachel chats with seasoned pro, Jessica Kuczek, who has navigated the fashion industry through various corporate roles, and now is thriving as an independent contractor. She shares her unique journey, from her earlier roles in sports-licensed apparel to her transformative role at Isaco International. Buckle up, as we unravel the varied roles of the fashion industry and how they can differ greatly depending on the company. As we progress, we delve into the revolutionary impact of 3D technology on th...
2023-09-1520 min
The Business of ApparelNegotiating Your Way to Success in the Apparel BusinessNegotiating Your Way to Success in the Apparel Business In this episode, Rachel steps into the fascinating world of apparel costing and negotiation in the apparel business. Get ready to gain valuable insights and practical strategies to navigate the complex apparel industry successfully. We will guide you through the essentials of apparel costing, revealing the hidden elements that constitute the cost of a garment - from materials and trims to production time - to ensure you never find yourself in the dark again. In the second half of our discussion, we dive into t...
2023-09-0817 min
The Business of ApparelMastering Love and Fear While Building a Brand: Simon Fisher, Headspace Design Lab FounderMastering Love and Fear While Building a Brand with Headspace Design Lab Founder, Simon Fisher In this episode, Rachel wanders through the intriguing maze of brand creation and scaling with her past mentor, the seasoned Simon Fisher. The voyage unveils Simon's trials with corporate restructuring, illuminating the pivotal decisions that sculpted his journey. We explore his unique New Year's resolution and how this philosophy propelled him to face daunting tasks for his exciting new venture, Headspace Design Lab. Simon offers compelling insights from the field of project management, shedding light on its multifaceted ro...
2023-09-0129 min
The Business of ApparelBehind The Scenes On Apparel Industry Work TravelBehind The Scenes On Apparel Industry Work Travel In this episode, Rachel takes us on an enlightening journey, from Istanbul's bustling bazaars, through Northern Italy's serene landscapes, to Southeast Asia's vibrant streets, all while navigating the world of apparel. Hear Rachel's firsthand account of working with international manufacturers to create the perfect Abercrombie and Fitch leather jackets and the amazing cultural discoveries along the way. That's not all. As we traverse across borders, indulge in the rich stories from my expeditions to research high-end cycling gear and the culinary delights I savored. But it...
2023-08-2520 min
The Business of ApparelUnearthing Sustainability and Innovation in the Apparel IndustryUnearthing Sustainability and Innovation in the Apparel Industry In this episode, Rachel unearths the hidden facets of sustainability in the apparel industry with us! She reveals the unsaid truth about the sample process and you'll be surprised to learn how much these samples contribute to landfill waste! We're going to dissect the potential of repair systems and their ability to reduce discarded garments significantly. We'll weigh its merits and demerits, and discuss the potential for recycling to create performance garments without contributing to plastic waste. Plus, we're looking at making sustainability more accessible by...
2023-08-1803 min
The Business of ApparelBreaking Down The Intricacies of SKU Rationalization with Merchandising Expert Sarah WhiteBreaking Down The Intricacies of SKU Rationalization with Merchandising Expert Sarah White In this episode, Rachel chats with Sarah White, a seasoned buyer and merchandiser. Sarah provides us with an insider's look into the world of merchandising, giving us valuable insights into the nitty-gritty from product selection to pricing management. Discover how the art of merchandising shapes the lifecycle of products and differs significantly from product line management. In the second half of our insightful chat, Sarah unveils the crucial role of SKU rationalization in successful merchandising. She shares intriguing examples of how a...
2023-08-1121 min
The Business of ApparelExploring Size Inclusivity and Redefining Standards in The Apparel IndustryExploring Size Inclusivity and Redefining Standards in the Apparel Industry In this episode, Rachel prepares you to have your perspective shifted as we shine a bright light on the murky world of apparel size inclusivity and standards. You're about to understand why you could be a size 12 in one shop and a size 16 in another, as we expose the vanity sizing issue and the wild inconsistencies between brands. The discussion won't stop there - we'll break down the complex process of fitting garments for a vast array of body types, and highlight the central role...
2023-08-0427 min
The Business of ApparelRedefining Success on a Journey of Personal and Professional GrowthRedefining Success on a Journey of Personal and Professional Growth In this episode, Rachel recounts her journey of how she learned to redefine success after losing two major contracts in early 2023. She goes into detail about the struggles and anxiety she felt after feeling like she was in a great place in her business, the books that helped her work through different processes, and how going through this situation helped her realize what truly makes her happy and that there's more to success than money. In this episode, you'll he...
2023-07-2827 min
The Business of ApparelThe Top 5 Things I Wish I Knew Sooner In The Apparel IndustryThe Top 5 Things I Wish I Knew Sooner In The Apparel Industry In this episode, Rachel reveals the secrets to career growth in the apparel industry, as she shares her personal journey and the valuable lessons she's learned along the way. From her time at the University of Cincinnati's Co-op Program to internships in graphic design, merchandising, and technical design, she'll guide you through the various paths in the fashion world and help you find the perfect fit for your career ambitions. Rachel also reveals essential tips on how to strengthen your presence in the...
2023-07-1416 min
The Business of ApparelBehind the Scenes of Product Development in the Apparel Industry with Jessica Ledin - Part 2Behind the Scenes of Product Development in the Apparel Industry with Jessica Ledin, Part 2 In this episode, Rachel continues the conversation with Jessica Ledin where they get into the unique issues within the apparel industry, such as the passionate opinions of those involved and the constraints of capital and upper management. They also discuss the pressures product developers face and the impact they can have on personal lives. Despite the struggles, they continue to find value in their experiences and the opportunity to contribute to the industry. Join the discussion and learn more about their stories, insights...
2023-07-0718 min
The Business of ApparelBehind the Scenes of Product Development in the Apparel Industry with Jessica Ledin, Part 1Behind the Scenes of Product Development in the Apparel Industry with Jessica Ledin, Part 1 In this episode, Rachel sits down with good friend and fellow industry veteran, Jessica Ledin, to uncover the often underappreciated role of apparel product developers. We'll take you on a journey through our experiences in design, production, product management, costing, and more, revealing the critical part developers play in understanding and making decisions on everything from design to margin goals. Jessica Ledin is the owner of Paive Apparel Consulting where the mission is to help bring apparel to life in a...
2023-06-3022 min
The Business of ApparelThe Secrets to Successful Garment Fittings in Your Apparel BusinessThe Secrets to Successful Garment Fittings in Your Apparel Business In this episode, Rachel dives into the nitty-gritty of what it takes to run a successful garment fitting. Rachel reveals important protocols she recommends and the critical role each person plays in the fitting. She also opens up on how to efficiently fit and pin garments, engage with fit models, and what tools to bring, plus, learn how small incremental changes during the fitting process can lead to the best results. With Rachel's guidance, you'll be able to master the art of garment fitting and...
2023-06-2319 min
The Business of ApparelDecoding Apparel Industry Jargon: A Comprehensive Guide to Industry Terminology and AcronymsDecoding Apparel Industry Jargon: A Comprehensive Guide to Industry Terminology and Acronyms In this episode, Rachel breaks down the meaning behind acronyms and terms widely used in the apparel industry like AOP, CMT, Grading, MOQ, and many more. Fear not, we'll help you understand these terms and their importance in the quality of your fabric, garments, and overall product construction and fitting. Don't let the jargon overwhelm you! By the end of this episode, you'll be well-versed in industry lingo and ready to conquer your apparel business journey. In this episode, yo...
2023-06-0923 min
The Business of ApparelEmpowering Women and Sustainability in Outdoor Apparel with Alpine Fit Founder, Jen LoofbourrowEmpowering Women and Sustainability in Outdoor Apparel with Alpine Fit Founder, Jen Loofbourrow In this episode, Rachel brings in Alpine Fit founder, Jen Loofbourrow to explore the challenges and successes of starting a clothing manufacturing business in Alaska, from Jen's determination to own her own facility to how Jen approached a fiber supplier to make her dream come true. Finally, Rachel and Jen delve into the importance of women supporting women in business, particularly in the outdoor apparel industry. Hear about Jen's experience as a female business leader, her leadership's positive impact on her daughter, and the...
2023-06-0229 min
The Business of ApparelCreate Your Business Plan: From Startup To Success In The Apparel IndustryCreate Your Business Plan: From Startup To Success In The Apparel Industry In this episode, Rachel shares her personal journey of founding Unmarked Street and the invaluable lessons she has learned along the way. From the importance of crafting a robust business plan to leveraging contractor dollars and fit education, this episode is packed with insights and practical tips for aspiring entrepreneurs ready to make their mark. Discover the decisive factors that led her to manufacture her first production run of RTQ Apparel right here in the US, such as lower minimum order quantities and...
2023-05-2622 min
The Business of ApparelMastering the Entrepreneur Mindset with Chelsea VanBuskirkMastering the Entrepreneur Mindset with Chelsea VanBuskirk In this episode, Rachel talks to Chelsea VanBuskirk, an accountability partner, fellow female entrepreneur, and podcaster. Chelsea shares her incredible journey of self-discovery, which began in the fitness world before transitioning to the realm of mindset and spirituality. They discuss the importance of taking our time and slowing down, what that means, and discover how breaking down big ambitions into achievable habits can lead to lasting success in business and life. Chelsea VanBuskirk is an author, speaker, ordained spiritual counselor, energy healer, and host of The Heart AF P...
2023-05-1921 min
The Business of ApparelDesigning to a Cost: Reverse Engineering the Creative Process in the Apparel IndustryDesigning to a Cost In this episode, Rachel shares her experiences as a development and product manager in the apparel industry, focusing on the importance of collaboration between product management, design, and development teams when designing to a cost. We'll also unravel the complexities of FOB pricing and target costs, teaching you how to use them effectively when crafting a design brief. Learn strategies for working with development and materials teams to ensure that your product's cost is both efficient and effective. In this episode, you'll hear: -How to ha...
2023-05-1218 min
The Business of ApparelBuilding a Supportive Community for Fashion Entrepreneurs with Sandra MateuBuilding a Supportive Community for Fashion Entrepreneurs with Sandra Mateu In this episode, Rachel had the pleasure of talking with Sandra about the importance of building a supportive community for fashion entrepreneurs. Sandra shares her journey of starting a Facebook group for fashion entrepreneurs that has grown into a thriving community of designers, stylists, and many more in the fashion industry. The conversation also touches on the importance of changing the mindset of fashion entrepreneurs to focus on media exposure, interviews, and social media reach, rather than just sales. Additionally, we discussed her creation of digital and pa...
2023-05-0514 min
The Business of ApparelApparel Continuing Education: A Sneak Preview of the Work Rachel is doing at Unmarked StreetIn this episode, Rachel takes you through her passion regarding the need for more options in continuing education within the apparel industry. She describes her own experiences with feeling like there were points when she could have used continuing education to further her career in a shorter time span as well as her desire to help those either coming out of school or in leadership roles with courses she's creating through Unmarked Street. In this episode, you'll hear: -The commonality of continuing education in different industries. -Rachel's ch...
2023-04-2818 min
The Business of ApparelPart 2: How 3D Development is Changing the Game in the Apparel Industry with Ben GerdingIn this episode, Rachel chats with her good friend Ben Gerding about how 3D development and design are impacting the apparel industry. Ben takes us through his thought process on the importance of sharing knowledge within the industry, his own ideas for an apparel line, and the importance of sustainability in the apparel industry. Ben Gerding has taken his 10 years of technical design experience into 3D apparel design and visuals to bring brands hyper-realistic renders to elevate marketing, sales, and concepts. In this episode, you'll hear: -Ben's thoughts on the importance of...
2023-04-2117 min
The Business of ApparelPart 1: How 3D Development is Changing the Game in the Apparel Industry with Ben GerdingIn this episode, Rachel chats with her good friend Ben Gerding about how 3D development and design are impacting the apparel industry. Ben takes us through how he started his company, Retopo Dev., the positives and negatives of certain software, the process of 3D development, and the importance of sustainability in the apparel industry. Stay tuned for part 2 of Ben's interview! Ben Gerding has taken his 10 years of technical design experience into 3D apparel design and visuals to bring brands hyper-realistic renders to elevate marketing, sales, and concepts. In this episode, you...
2023-04-1423 min
The Business of ApparelLet's Talk About Burnout: Rachel's Journey Feeling Burt Out in Corporate Work and How it Led to the Beginning of Unmarked StreetIn this episode, Rachel takes you on the road through her mental health journey relating to burnout in business. She shares personal details about what led her to start her business, Unmarked Street, a couple of things she learned about herself along the way, and how she came to the conclusion that she needed to start improving her quality of life. She also shares how therapy has been a huge part of the journey. In this episode, you'll hear: -Rachel shares her burnout story and how she learned to work from ho...
2023-04-0723 min
The Business of ApparelPart 2: From Engineering Manager to Outdoor Apparel for Plus Sizes Company Founder with Raquel VélezPart 2: From Engineering Manager to Outdoor Apparel for Plus Sizes Company Founder with Raquel Vélez In this episode, Rachel chats with her friend and client, Raquel Vélez, a Puerto Rican woman from New Jersey, who discovered a passion for skiing only to be hindered by the lack of plus-size outdoor apparel. Raquel took matters into her own hands, launching a successful Kickstarter for her flagship product: The Ponderosa Pants. Raquel Vélez is now the founder of Alpine Parrot, an outdoor apparel company making clothes for bigger bodies. She is a mechanical engineer and...
2023-03-3133 min
The Business of ApparelPart 1: From Engineering Manager to Outdoor Apparel for Plus Sizes Founder with Raquel VélezIn this episode, Rachel chats with her friend and client, Raquel Vélez, a Puerto Rican woman from New Jersey, who discovered a passion for skiing only to be hindered by the lack of plus-size outdoor apparel. Raquel took matters into her own hands, launching a successful Kickstarter for her flagship product: The Ponderosa Pants. Raquel Vélez is now the founder of Alpine Parrot, an outdoor apparel company making clothes for bigger bodies. She is a mechanical engineer and roboticist turned software engineer turned CEO, who loves hiking and created Alpine Parrot to make the...
2023-03-2421 min
The Business of ApparelUnraveling the Benefits of The Best Fabric for Travel Apparel LinesIn this episode, Rachel shares what fellow travelers in her community tell her they feel when it comes to not getting sustainable travel comfort. She talks about the frustration from investing in travel apparel that isn't delivering the quality that consumers need and how to provide apparel that is comfortable, made well and even provides support on travel days so that you have happy, repeat customers – which she is tackling herself in her own travel apparel line, RTQ Apparel. In this episode, you'll hear: -How she...
2023-03-2425 min
The Business of ApparelMy Unexpected Path to Fashion Design and How It Led Me to Becoming a FounderIn this episode, Rachel shares her story of how she made the transition from academia to fashion design. She shares about her roots, her family's involvement, her tech design skills, and the story of how she landed her dream job. In this episode, you'll hear: -How she transitioned from a medical-focused academic path to one that led to a career in fashion design -How her upbringing shaped her values and outlook on life -How she gathered skills and experience at well-known brands and the evolutions she went thr...
2023-03-2429 min
The Business of ApparelTrailer EpisodeAre you looking to build a sustainable apparel brand but don't know where to start? Do you feel overwhelmed by the burden of fast fashion and want to make a positive change? You're not alone. With two decades of experience in the fashion industry, Rachel Erickson has seen it all. From her time as a technical designer for a billion dollar brand to launching her own business consulting company, Unmarked Street, Rachel is passionate about helping brands develop sustainable practices that don't include fast fashion and excess waste. In this trailer, Rac...
2023-02-1303 min