Shows
Confident Content with Rachel KlaverConfident Content: What Lifestyle is Your Marketing Growing For You?Do you ever stop to think about the lifestyle your business is carving out for you? Is it the one you dreamed of when you first started, or has it taken on a life of its own? This episode is all about aligning your marketing efforts not just with your business goals, but with the very life you want to live. Hi, I’m Rachel Klaver, and today we’re diving deep into how your marketing choices shape your daily routine, influence your weekly rhythms, and ultimately define the lifestyle you lead. In this episode, we'l...
2024-10-1020 min
THE SMALL BUSINESS OWNER PODCAST with Rachel KlaverThe Small Business Owner Podcast Ep2- Renee JoblinThe Small Business Owner Podcast: Episode 2 - Choosing to Focus with Renee Joblin, Joblin EngineeringIntroductionWelcome back to The Small Business Owner Podcast. I’m Rachel Klaver, and in this episode, I’m chatting with Renee Joblin from Joblin Engineering. Renee’s story is one that many of us as small business owners can relate to—the challenge of balancing more than one business and the difficult decision to let one go so you can focus entirely on the other. We’ll dive into her journey, the reasons behind her choice, and the impact it’s had on both her...
2024-10-0841 min
Confident Content with Rachel KlaverEvergreen Content: Should You, Would You and Will You?There was a time when I thought evergreen content was lazy, and the worse option for small business owners. Now I teach it because I know it not only makes content marketing more manageable, but also increases leads. Are you tired of the relentless content creation treadmill? Ever wonder if there’s a better way to keep your marketing engine running without chaining yourself to your desk? Enter my not so secret weapon:: evergreen content. Today, we're exploring the ins and outs of evergreen content—your secret weapon for consistent sales and a relaxed marketing sched...
2024-10-0320 min
Confident Content with Rachel KlaverConfident Content: How To Tell a Business Story (Part Two)Storytelling in business can be very simple, or a little more complex. The key is to really understand WHY you are telling the story, and what the expected takeaway will be for your ideal audience. This means being selective with what you talk about, and why. The wrong stories can attract the wrong clients! I’m Rachel Klaver, a content marketing coach who loves telling stories to help people understand and lead. I’ve told stories to explain concepts to everyone fro two year olds to ninety year olds. And I love helping small business owners...
2024-06-1324 min
Confident Content with Rachel KlaverConfident Content: How To Tell a Business StoryI love a good story. Best thing I ever did for my business was start prioritizing fiction in my reading to give my brain breaks for work thoughts. I love a pretend good story, but I especially love a enticing real story with real people doing real things. Storytelling is such an overused term in marketing, and it’s become almost meaningless in marketing speak. But stories are powerful. I’m Rachel Klaver, a content marketing coach who loves telling stories to help people understand and lead. I’ve told stories to explain concepts...
2024-06-0614 min
Confident Content with Rachel KlaverConfident Content: How To Build Your E-mail ListWant to have a super effective marketing strategy? Make sure it includes email. If you’re not getting enough sales and you are avoiding emailing your list - you’re missing out on growth right now. But what happens if you don’t have a list? Or if it’s tiny? How do you grow it? In this episode we walk through the steps you need to get your email marketing started up and sorted. My name is Rachel Klaver, and I care about your marketing. I’m a content marketing strategist and coach who is...
2024-05-3034 min
Confident Content with Rachel KlaverConfident Content: What Happens When You Give Your Psychographic Profile To ChatGPT (Part 4)One of my favorite parts of having a detailed psychometric profile is being able to load it up into chatGPT, and then asking it to help me work out what type of content marketing I can do. Yes, some of it is not the best. Yes I’ll always rewrite the content it produces. But getting it to generate ideas using an in depth profile helps you target your audience in fresh ways you may not have thought of My name is Rachel Klaver, and I care about your marketing. I’m a conten...
2024-05-2318 min
Confident Content with Rachel KlaverConfident Content: Psychographic Profiling (Part 3) - Where To Get The InfomationHaving a super robust psychographic profile of your ideal customer (you may need one per offer, or a few for your business over all) can help you better create content, decide where to spend your marketing time and energy, and develop further products and services that you know they will love (making your business easier to grow) When I look at one of mine, it immediately helps me think of content that best fits their needs and is going to attract people like my current ideal clients. I have two overlapping sets of common types - and...
2024-05-1634 min
Confident Content with Rachel KlaverConfident Content: What We're Looking At When We Use Psychographics in Marketing (Part 2)What are the common personality traits of your ideal customer? And what values do they hold that make buying from you such a great fit? This is part two of a series on using Psychographics to determine your ideal audience. We’re going to talk about how to choose the right ones in part three, but today we’re digging deep on what areas you can look like, with real examples you can note down and look at This episode before this focused on Lifestyle, Hobbies and Interests. Please do listen to that one and this...
2024-05-0929 min
Confident Content with Rachel KlaverConfident Content: What We're Looking At When We Use Psychographics in Marketing (Part 1)This topic was decided upon after I got myself into a wee argument with an anonymous account on Tiktok. I’ve been creating some content around thriving during the recession as a small business owner and this person made the comment that “all anyone needs to do is focus on selling to Boomers” Well if only marketing was that simple! Yes, it’s true that some people in the Boomer generation are well placed to spend money. But there’s money to be found in every generation. I’m not a fan of marketi...
2024-05-0233 min
Confident Content with Rachel KlaverConfident Content: Building Business Success with Virtual Assistant Help - with Sarah GreenerIf you’re a business owner with big dreams, at some point you’re going to need more help than just you to reach them. Using outsourced help can feel scary initially as it’s all about investing in something and someone else who will have control over areas you’ve always run But this gives you more time, capacity and energy to not only focus on what you do best, but to get more of your time for other things you love. In today’s Confident Content episode we talk to business coach Sarah...
2024-04-2547 min
Confident Content with Rachel KlaverConfident Content Live Coaching: Growing a Following as an Artist - with Bernadette BallantyneWhat’s the next steps in growing a small business where some of your work is products, and some of it is one of pieces? This is the question I helped Benadette Ballantyne answer for her art business in today’s live coaching session Bernadette Ballantyne is mother of two residing in Waikato. After a career as a teacher, she managed to turn my passion for art, into a full-time gig and resigned from teaching in 2022. In her commission based art business, she specialises in soft pastel portrait drawings, focusing mainly on both pets and people...
2024-04-1138 min
Confident Content with Rachel KlaverConfident Content: What Needs To Be Behind “I Need Help with Social Media”One of the worst things you can waste your money on as a small business owner is outsourced marketing. And the two biggest sucks of money are often SEO and social media marketing. Before all those offering those services come at me, I do often recommend outsourced help to small business owners. I’m not opposed to people getting help at the right stage. But what makes my nose crinkle up in distaste and I let out a deep sigh of frustration is the number of times I’ve worked with a small business owner who’s...
2024-04-0415 min
Confident Content with Rachel KlaverConfident Content: How To Get a Sale From That Marketing Lead - with Natalie TolphoffI adore content marketing because it makes getting hot leads coming in at scale, with low to no cost marketing, a completely possible experience. With a sticky content web, talking to all parts of the customer journey, you can attract, build a relationship with, and convert completely from your marketing. If you’re a service based business you may also need to have a one on one meeting to talk details, dates and get them over the line. That’s where many small business owners get into problems There’s no point getting those beautiful content...
2024-03-2858 min
Confident Content with Rachel KlaverConfident Content: How to Increase Engagement From Your Content to Get Better ResultsThere’s nothing worse than creating content that just attracts the sound of crickets. And look - it’s going to happen to all of us in some capacity at some stage, and that’s normal. What’s not normal or good is if it happens nearly every time you post. We need to get engagement on our posts to build out a community. And there’s lots of ways you can do that! My name is Rachel Klaver and I am a content marketing coach. I work with small business owners to help them c...
2024-03-2125 min
Confident Content with Rachel KlaverConfident Content: Getting That Essential Camera Confidence for Content - with Michelle SokolichHi - my name is Rachel Klaver and I’m a content marketing coach and strategist for small business owners. If you’ve seen my content you know I love cameras. But it wasn’t always like that. Yes, as a young child I loved performing, but adolescents and early adult life really robbed me of my confidence. When I started my business, the last thing I wanted to do was turn up on video or show my face. Now, I love it. In fact, a dirty little secret… I find being in front of the camera one of my...
2024-03-1450 min
Confident Content with Rachel KlaverConfident Content: My content strategy for launching my course in 2024I’m using the phrase “Imagine how thankful March Rachel will be if you do this now” when working on my marketing tasks at the moment. I’m looking at a very booked March and April, and anything I do now to ensure my marketing goes on no matter what is going to make that easier. I’m not naturally good at working ahead. My ADHD and my propensity to over book my calendar, coupled with my distincy love of no work nights and weekends means that it’s much more preferable to wing it.
2024-03-0717 min
Confident Content with Rachel KlaverConfident Content Live Coaching: Content Structuring for E-Commerce E-mail - with Perzen PatelMy heart dies a little everytime I spy any business saying they can’t see the point of email marketing but ESPECIALLY when it comes to ecommerce and retail Before I introduce my live coaching client today and her incredible business let me rant a bit - Emails are meant to make you money. If they aren’t it’s not the platform's fault. It’s yours. And.. if you are really serious about growing your business you need to be serious about email! Today we’re talking e commerce email marketing, and how to bes...
2024-02-2957 min
Confident Content with Rachel KlaverConfident Content: From Cringe to Creative Content - with Leanne SheltonMy brain started to switch off when I read content created by AI. There are tells. And I swipe on by. That’s not the worst of it though. I have also noticed I trust that brand a little less. I feel less connected to it. I can’t see “what’s the point?” It’s becoming very obvious that our brains are learning what is human and what is not. Today I talk to Leanne Shelton, a marketer who decided last year to embrace and dive down deep into the waters of AI a...
2024-02-2255 min
Confident Content with Rachel KlaverConfident Content: My Content Strategy For/launching My Course in 2024Before you even start to write your course you should think about how you’re going to market it. Big call I know, but here’s the thing… If you exert all your energy on creating the course, you’ll forget to make sure people know about it and buy it. Your marketing needs to be closely aligned with your course creation. And it will actually help you create a better course! Hi - my name is Rachel Klaver and I’m a content marketing coach and strategist for small business owners. I’ve just shut...
2024-02-1524 min
Confident Content with Rachel KlaverConfident Content: How To Unlock Your Website’s Superpowers- with Iona Elwood-SmithWe know we need a website for our business, but are we expecting less from it than we should? Back in the day people used to call websites a “brochure.” While some people still just see it as a must have “expensive flyer on the internet”, it can and should be so much more than that. I like to see a website as your storefront or welcoming office. A place where people walk in (land on) and know they are in the right place, it’s a good feeling, they get you AND they can ask for he...
2024-02-0858 min
Confident Content with Rachel KlaverConfident Content: The Marketing Mindset Blocks Holding You Back (Part 1)Are you terrified of failing? Worried to show your less than perfect efforts? Scared if someone's there ready to stand and shout LIAR LIAR every time you show up? (Queue The Princess Bride fans!) Or perhaps the technical stuff just gets you anxious, you feel too busy, or things marketing just tie you up in knots. What if it all starts with a mindset issue making this stuff harder than it needs to be? And what if by shifting that a little, you open up new ways of getting the clients and customers...
2024-02-0123 min
Confident Content with Rachel KlaverConfident Content Live Coaching: Content Planning for Time-Poor Business OwnersIf you are extremely time poor, and need to make sure your content marketing works, but isn’t going to take up too much time then this is the episode for you. Today I help my client Siobhan Richards find a manageable way for her to ensure your marketing is regular and converting as she runs her business alongside a busy full time job, and her role as a parent. Siobhan does the marketing for her business Home of Huggles, who custom make and sell waterproof sheeting and pillow slips. She does this role alongside a j...
2024-01-2529 min
THE SMALL BUSINESS OWNER PODCAST with Rachel KlaverConfident Content: How to Get Your Sales Up and Going Before Content Marketing Kicks In - with Nick ManarangiOne of the worst things about using organic content marketing to build out your business and get those leads in is that it can take timeAnd while it’s happening you still might need to get some leads today.Every time I’ve started a business I’ve had to do some cold calling, or networking to drum up initial leads. It’s hard work! But it works, and that work helps make it possible for me to grow my business while I’m waiting for the content marketing to kick in....
2024-01-181h 05
Confident Content with Rachel KlaverConfident Content: How to Get Your Sales Up and Going Before Content Marketing Kicks In - with Nick ManarangiOne of the worst things about using organic content marketing to build out your business and get those leads in is that it can take time And while it’s happening you still might need to get some leads today. Every time I’ve started a business I’ve had to do some cold calling, or networking to drum up initial leads. It’s hard work! But it works, and that work helps make it possible for me to grow my business while I’m waiting for the content marketing to kick in. Today Nick...
2024-01-181h 05
THE SMALL BUSINESS OWNER PODCAST with Rachel KlaverConfident Content Live Coaching: Planning a Lead-Generating Webinar - with Kate RyanWebinars remain one of the most effective methods to attract and convert new people to your course or coaching programme. It’s an opportunity for the participants to see you, and learn from you. It’s also a perfect time for you to explore holes in their knowledge or how to meet their needs and show them how you can solve that all for themJoin me and my coaching client Kate Ryan as we walk through why her current webinar wasn’t the best fit, how to identify the right topic, what structure she should use, a...
2024-01-1152 min
Confident Content with Rachel KlaverConfident Content Live Coaching: Planning a Lead-Generating Webinar - with Kate RyanWebinars remain one of the most effective methods to attract and convert new people to your course or coaching programme. It’s an opportunity for the participants to see you, and learn from you. It’s also a perfect time for you to explore holes in their knowledge or how to meet their needs and show them how you can solve that all for them Join me and my coaching client Kate Ryan as we walk through why her current webinar wasn’t the best fit, how to identify the right topic, what structure she should use, and ho...
2024-01-1152 min
Confident Content with Rachel KlaverConfident Content: Should We Get Political in Our Marketing?Should we talk about politics in business posts, or as part of our marketing? For a long time my recommendation was to “tread carefully” and if you do, make sure it's after you’ve considered all the possible outcomes. That’s still true. However what if stating a political view becomes essential for you, to stay in line with the core values of who you are as a person, and as a business owner In this episode we talk about the balance of speaking your truth, and running a business, the benefits...
2024-01-0419 min
THE SMALL BUSINESS OWNER PODCAST with Rachel KlaverConfident Content: Should We Get Political in Our Marketing?Should we talk about politics in business posts, or as part of our marketing?For a long time my recommendation was to “tread carefully” and if you do, make sure it's after you’ve considered all the possible outcomes.That’s still true. However what if stating a political view becomes essential for you, to stay in line with the core values of who you are as a person, and as a business ownerIn this episode we talk about the balance of speaking your truth, and running a...
2024-01-0419 min
Confident Content with Rachel KlaverConfident Content: Marketing and the Holiday SeasonIf you’re planning to make the most of your holiday season this year, to help set yourself up for success in 2024 then this episode is for you. Marketing requires goal setting, focus, and energy and we’re going to talk about how to get those things this week. (This is a short and sweet episode and you’ll catch me again in the New Year.) I used to do all the wrong things over the holiday period to get ready for a big year so this is my advice to you as a refo...
2023-12-2113 min
THE SMALL BUSINESS OWNER PODCAST with Rachel KlaverConfident Content: Marketing and the Holiday SeasonIf you’re planning to make the most of your holiday season this year, to help set yourself up for success in 2024 then this episode is for you.Marketing requires goal setting, focus, and energy and we’re going to talk about how to get those things this week.(This is a short and sweet episode and you’ll catch me again in the New Year.)I used to do all the wrong things over the holiday period to get ready for a big year so this is my advice to you...
2023-12-2113 min
Confident Content with Rachel KlaverConfident Content Live Coaching: How To Overcome Analysis Paralysis in MarketingOne of the most exciting and terrifying things you can do is launch a new business. Especially when it’s a step forward into doing something you really want to do. However after the first flurry of excitement it’s so simple to then get stuck. It’s far more scary to launch a business that’s close to your core passions and where you want to go - because failure suddenly feels more personal. That’s where Lesely Lucas, event marketing coach is during this episode. She’s one of my content marketing clients, and made a m...
2023-12-141h 13
THE SMALL BUSINESS OWNER PODCAST with Rachel KlaverConfident Content Live Coaching: How To Overcome Analysis Paralysis in MarketingOne of the most exciting and terrifying things you can do is launch a new business. Especially when it’s a step forward into doing something you really want to do.However after the first flurry of excitement it’s so simple to then get stuck. It’s far more scary to launch a business that’s close to your core passions and where you want to go - because failure suddenly feels more personal.That’s where Lesely Lucas, event marketing coach is during this episode. She’s one of my content marketing cl...
2023-12-141h 13
THE SMALL BUSINESS OWNER PODCAST with Rachel KlaverConfident Content: Introducing YOU - How to Get This Type of Content Startedour host of Confident Content. I’m a content marketing coach who works with small business owners who know they need to be the face of their business. Today I’m going to help you become more confident in creating content that builds your authority and increases sales by giving you some hooks to try. I’d love to know which ones you give a go. If you’d like to let me know how you’d find the podcast, please send me a message via confidentcontentpodcast.com - I’d love to hear from you!Today I walk...
2023-12-0712 min
Confident Content with Rachel KlaverConfident Content: Introducing YOU - How to Get This Type of Content Startedour host of Confident Content. I’m a content marketing coach who works with small business owners who know they need to be the face of their business. Today I’m going to help you become more confident in creating content that builds your authority and increases sales by giving you some hooks to try. I’d love to know which ones you give a go. If you’d like to let me know how you’d find the podcast, please send me a message via confidentcontentpodcast.com - I’d love to hear from you! Today I walk you t...
2023-12-0712 min
Confident Content with Rachel KlaverConfident Content Live Coaching: Marketing a Juicy Lead Magnet Part 3If you don’t have any sort of lead magnet for your business, you’re missing out on sales! It’s one of my high priority content marketing tasks with my clients, straight after ‘sorting out your email” This is part THREE of a three part live coaching series with my client Julie from Thinking Caps where we work together to plan and release her lead magnet. If you want to catch the first sessions, look for episode seven and episode 12. Julie’s now completed her lead magnet and her draft nurture sequence. In this session we wa...
2023-11-3035 min
THE SMALL BUSINESS OWNER PODCAST with Rachel KlaverConfident Content Live Coaching: Marketing a Juicy Lead Magnet Part 3If you don’t have any sort of lead magnet for your business, you’re missing out on sales! It’s one of my high priority content marketing tasks with my clients, straight after ‘sorting out your email”This is part THREE of a three part live coaching series with my client Julie from Thinking Caps where we work together to plan and release her lead magnet. If you want to catch the first sessions, look for episode seven and episode 12. Julie’s now completed her lead magnet and her draft nurture sequence. In this sessi...
2023-11-3035 min
Confident Content with Rachel KlaverConfident Content 7 Simple Reel Types You Could Be CreatingCreating reels and other short form videos (e.g. TikToks or Youtube shorts) is a common part of our small business marketing these days. Yet I see so many small business owners still try to overcomplicate the process, or try to focus on trends that can be so hit and miss. Yes you might need to get over the block of talking to the camera. You might also need to get over the block of “will anyone actually want to hear from me” And you need to remember that you’re a busi...
2023-11-2318 min
THE SMALL BUSINESS OWNER PODCAST with Rachel KlaverConfident Content 7 Simple Reel Types You Could Be CreatingCreating reels and other short form videos (e.g. TikToks or Youtube shorts) is a common part of our small business marketing these days.Yet I see so many small business owners still try to overcomplicate the process, or try to focus on trends that can be so hit and miss.Yes you might need to get over the block of talking to the camera.You might also need to get over the block of “will anyone actually want to hear from me”And you need to reme...
2023-11-2318 min
Confident Content with Rachel KlaverConfident Content: How To Start A Podcast (And Why You Should) - with Johnelle HoskingThe growth in using podcasts to help grow your personal brand and get noticed is exploding. The power of being in someone’s ear allows us to build a connection and relationship that helps build trust and confidence. (This feels weird saying on the show notes of MY podcast!) Confident Content is my third podcast. I now feel like an old hand at it - and I still am astounded at the positive impact it’s given my business. Not only has it brought in clients, but it’s also given me a library of rich co...
2023-11-161h 05
THE SMALL BUSINESS OWNER PODCAST with Rachel KlaverConfident Content: How To Start A Podcast (And Why You Should) - with Johnelle HoskingThe growth in using podcasts to help grow your personal brand and get noticed is exploding. The power of being in someone’s ear allows us to build a connection and relationship that helps build trust and confidence. (This feels weird saying on the show notes of MY podcast!)Confident Content is my third podcast. I now feel like an old hand at it - and I still am astounded at the positive impact it’s given my business. Not only has it brought in clients, but it’s also given me a library...
2023-11-161h 05
THE SMALL BUSINESS OWNER PODCAST with Rachel KlaverConfident Content Live Coaching: How To Get More E-mail Engagement and Sales - with Anj YoungKnow you need to get your email marketing sorted for 2024 but have a major block around how to make your emails with opening and not sent straight to the trash?I’ve got you!Email marketing is one of my very favourite marketing activities, and one I will ask my clients to prioritise over social media if they have an email listWhich is why it was so important to help my client Anj Young with her email planAnj is the owner of Top Notch Osteo an...
2023-11-0952 min
THE SMALL BUSINESS OWNER PODCAST with Rachel KlaverConfident Content: Email Marketing - Your Top Questions AnsweredEmail marketing is so often ignored in our marketing. We take for granted the gift we get when someone gives us our email address.I reckon it’s because of a range of reasons. We all get a pile of really bad emails which can skew how we feel about them. We might not actually think we’ve got anything relevant or useful to say. We’re not sure about email rules. We might just get really hurt if someone unsubscribes and don’t want to go through that pain?But over it all, the...
2023-11-0228 min
THE SMALL BUSINESS OWNER PODCAST with Rachel KlaverConfident Content Live Coaching: How to Create a Juicy Lead Magnet Part 2If you don’t have any sort of lead magnet for your business, you’re missing out on sales! It’s one of my high priority content marketing tasks with my clients, straight after ‘sorting out your email”This is part TWO of a three part live coaching series with my client Julie from Thinking Caps where we work together to plan and release her lead magnet. If you want to catch the first session, look for episode seven. Julie’s gone away and planned out her lead magnet. In this session we walk through...
2023-10-261h 00
THE SMALL BUSINESS OWNER PODCAST with Rachel KlaverConfident Content: How To Make Sure You're Using The Right Hashtags - with Matthew PierceIf there’s a weak area in my content marketing, it’s likely to include hashtags. I know they can still help us make an impact. I know that platforms will still use them to help us get our content in front of our ideal audience. And while we all need to think about the images we use, and making sure our content is captivating, hashtags can give us that extra icing on the cake when it comes to reach. It used to be we could use thirty hashtags per post.
2023-10-1947 min
THE SMALL BUSINESS OWNER PODCAST with Rachel KlaverConfident Content: Live Coaching: Creating Converting Content for a 'Boring Business' - with Renee JoblinIn the age of “it pays to be creative” how do you create content that helps people choose you? How do you create this sort of content and what should it look like?In this live coaching session I work with Renee Joblin who owns Joblin Engineering with her husband (the engineer). ( check it out if you’re listening near Rolleston in Canterbury NZ. This small but awesome firm’s focus is being the most convenient for their often rural, and very time constrained customers. As they say “We’re here to help look after yo...
2023-10-1243 min
THE SMALL BUSINESS OWNER PODCAST with Rachel KlaverConfident Content: Which of These 25 Core Beliefs Are You Talking to in Your Marketing?One of the biggest mistakes we make in our marketing is trying to get people to “get ready” to work with us, instead of talking to people who already know they need someone like us. While there is a time and a place for education and opening people up to new ideas and opportunities, as a small business we need to be focused and clear on our ideal client, and focus on them. We’re looking at twenty-five beliefs that your ideal customer could/should feel to be ready to buy from you.
2023-10-0529 min
THE SMALL BUSINESS OWNER PODCAST with Rachel KlaverConfident Content: Live Coaching: Getting Started on Tiktok Part 1Still thinking about Tiktok and not sure where to start? Or perhaps had a go, and can’t work out how it all works? Join me in a live coaching session as I work with business coach Alana Swain as we work out how to set up her account up right, what she’s got to do before she starts, how to make it an account that’s working for her business, what sort of content she needs to make, and generally as much as we can squeeze into a session!Learn alongside Alana and create...
2023-09-281h 01
THE SMALL BUSINESS OWNER PODCAST with Rachel KlaverConfident Content: Live Coaching: How to Create a Juicy Lead Magnet Part 1If you don’t have any sort of lead magnet for your business, you’re missing out on sales! It’s one of my high priority content marketing tasks with my clients, straight after ‘sorting out your email”So today I’m working with my client Julie from Thinking Caps in a live coaching session to help her (and you) work out how to choose a great topic, what the structure of it needs to be like, how to organise the content, and then how to set it up (including what platforms I recommend)Learn alon...
2023-09-2148 min
THE SMALL BUSINESS OWNER PODCAST with Rachel KlaverConfident Content: The DIY Content Marketing Audit Part Three: Getting More Eyes On Your BusinessWe’re part three on the mission to find out where you can work on your content marketing (and we’re focusing on social media content for this episode)In this episode we’re focusing on the NOTICED stage. This is the moment that people discover you, and who you are. This is your chance to shine.We need to make sure when someone notices us, they stick around. This means our bio needs to be clear, and the rest of our content needs to be a good fit. (This is what we’ve cover...
2023-09-1417 min
THE SMALL BUSINESS OWNER PODCAST with Rachel KlaverConfident Content: The DIY Content Marketing Audit Part Two: Building AuthorityWe’re part two on the mission to find out where your content marketing isn’t firing. And we’re now in the middle of your customer journey and how it fits into your marketingIn this episode we’re focusing on the CONNECTED stage. This is the first step after someone’s discovered you (we’re covering that stage in the next episode).Our content needs to be good enough for them to see we’re worth a follow, we’re worth hanging around to see again. (I call this coming on our sticky conte...
2023-09-0727 min
THE SMALL BUSINESS OWNER PODCAST with Rachel KlaverConfident Content: The DIY Content Marketing Audit Part One: Getting More Sales We’re on a mission to find out where your content marketing isn’t firing. And we’re going to go backwards. We often focus on “how to grow an audience”. But I always focus on how to look after the audience you already have.If you have stopped expecting big things from your content marketing, if you’ve stopped having goals and targets to hit in terms of leads and sales from your content, then this episode is for you.We’re covering the warning signs that your conten...
2023-08-3127 min
THE SMALL BUSINESS OWNER PODCAST with Rachel KlaverConfident Content: Reset Your E-mail Marketing With ConfidenceToday, I'm diving into a topic that's close to my heart: transforming your mindset towards email marketing.We're going to explore the incredible power of email marketing and how it has the potential to establish even stronger connections with our audience. It's time for us to shatter that misconception that emails are just lost in the sea of an overflowing inbox. I'm excited to share how we can engage and re-engage our audience without sounding overly pushy with sales.In this episode we start with why we need to shift our mindset and...
2023-08-2433 min
THE SMALL BUSINESS OWNER PODCAST with Rachel KlaverConfident Content: Building a Three Posts a Week StrategyOne of the questions I ask my content coaching clients is how many posts they will commit to creating a week on their primary platform. Before they answer I’ll slide in “and the minimum is three”.So often the reply is “well, I guess it’s three then!”The framework for building up your content output takes into account all the key parts of a customer journey, and makes sure you’ve got all your bases covered. It’s also created backwards, from the core and most important (for your business) posts, backwards to the...
2023-08-1722 min
MAP IT MarketingWhy I'm Doubling Down on Content Marketing in the Age of AIOne of the best parts of being a content marketing veteran (aka, in my 50’s and having been involved in content marketing in one way or the other for over twenty years) is seeing patterns show up in how technology impacts our content and our marketing. The ebb and flow of “too much info” has been one that we’ve struggled with as humans since the internet became an integral part of our lives. 20 years ago I was writing keyword stuffed four-hundred word blogs for companies that had no consideration for the reader and were all about getting...
2023-08-1724 min
THE SMALL BUSINESS OWNER PODCAST with Rachel KlaverConfident Content: Why It’s All About Building True Confidence?Welcome welcome welcome!This is the very first episode of CONFIDENT CONTENT, a podcast designed to help you become more confident in your content marketingConfidence allows us to be generous with our content. It doesn’t pull on people’s feelings in a way that makes they feel they’ve been grabbed by something slimy. It doesn’t need to shout what we do over and over again. And it doesn’t hide away our best stuff.It’s not easy to become confident in your content marketing. But it is simple...
2023-08-1734 min
Confident Content with Rachel KlaverConfident Content: Why It’s All About Building True Confidence?Welcome welcome welcome! This is the very first episode of CONFIDENT CONTENT, a podcast designed to help you become more confident in your content marketing Confidence allows us to be generous with our content. It doesn’t pull on people’s feelings in a way that makes they feel they’ve been grabbed by something slimy. It doesn’t need to shout what we do over and over again. And it doesn’t hide away our best stuff. It’s not easy to become confident in your content marketing. But it is simple. And I love s...
2023-08-1734 minMAP IT MarketingThe 15 Reasons Your Content Marketing's Not Getting ResultsWhen someone says that social media marketing is a waste of time, email is a waste of time, any part of marketing is a waste of time my response (at the very least in my head!) is “No, you just didn’t take the time to fix the problems to make it successful” There are two really big reasons when content marketing can fail so miserably. The first one is you haven’t taken time to develop a plan AND stick to it, and the second is you haven’t taking time to learn how to present it in the...
2023-08-1030 minMAP IT MarketingUsing Empathy to Build Out Your Messaging for Your MarketingWe spend a lot of time looking at our ideal clients and what they “look like” but what if we spent more time looking at what they are experiencing, what they are being influenced by, and what they are needing from us more. Using empathy in our marketing strategy can help us identify the core needs of our ideal clients, so we can talk to them better. We can show we have grace for the sticking points that are making life harder, be aware of the blocks they might have in the way of assessing succe...
2023-07-2723 minMAP IT MarketingHow Service-Based Businesses Can Target the Nine Types of BuyersI’ve only ever talked about buyer profiles before in a retail environment but we’re all talking to people and selling to them (even if we are selling to a business we are still selling to a person IN the business) So the nine buyer profiles are still worth looking at. There are some buyers who come in hot. Is this a good thing or a warning sign? How can you tell the difference? What can you do to warm up someone and are any of them timewasters or are they just misu...
2023-07-1330 min
MAP IT MarketingDo You Need a Media Kit and What Do You Put Inside It?If you are a small business owner who’s the face of your business, and wanting to build a profile using podcasts and media coverage, taking the time to create a media kit can help you do just that. In today’s podcast, we explore how to articulate your unique selling proposition, values, and mission within the media kit. We also cover what visual branding elements you need to include to help build your brand identity, and what other accompanying images and logos you need to have to accompany it. We’ll also talk ab...
2023-06-2917 minConfident Content with Rachel KlaverConfident ContentWelcome to CONFIDENT CONTENT. Are you a small business owner looking to create marketing content with confidence? Well, this is just for you! Welcome to "Confident Content," the podcast that provides small business owners like you with the training and support you need to become a pro at content creation. I'm Rachel Klaver, a content marketing coach, and I'm here to guide you every step of the way. In each episode, we'll dive into the world of content creation, covering everything from long and short-form content including captivating captions, engaging blogs, compelling videos, a...
2023-06-2102 min
THE SMALL BUSINESS OWNER PODCAST with Rachel KlaverConfident ContentWelcome to CONFIDENT CONTENT. Are you a small business owner looking to create marketing content with confidence? Well, this is just for you!Welcome to "Confident Content," the podcast that provides small business owners like you with the training and support you need to become a pro at content creation. I'm Rachel Klaver, a content marketing coach, and I'm here to guide you every step of the way.In each episode, we'll dive into the world of content creation, covering everything from long and short-form content including captivating captions, engaging b...
2023-06-2102 min
MAP IT MarketingEmergency Marketing! How to Jumping Selling Action While Still Building for the FutureThings are hard out there for many small business owners right now. And I’m finding more and more small business owners are freezing, and spending more time freaking out than actively taking action to generate sales. If that’s you, or you don’t want that to ever be you, this episode is for you. I want you to be doing two core things at all times in your marketing. Finding a way to get new sales today and.. Laying down foundations to make number one much easier in the futur...
2023-06-1524 min
MAP IT MarketingIs Your Pricing Telling The Right Story About Your Value?Pricing right isn’t just about making sure we make some money (that’s the bare minimum expectation). It’s also about sending a message that you’ll marketing will build out about who you are selling to, what you are selling and why you’re the best option at that level of pricing Setting yourself too low and providing a high value product or offer may mean people don’t trust you enough to buy it. Or setting your price high, and now having a brand that can carry your pricing might also become a problem...
2023-06-0127 min
MAP IT MarketingWhat is G4 and Why Do I Need To Have It?Most regular listeners will know I love talking content marketing, and while I know just how important analytics are, we don’t spend a huge amount of time talking about them However the change from Google Analytics to G4 is a huge move, which requires a little work from your end, and some massive changes to your reporting G4 will help you have greater visibility on how people are seeing your website, and allow you to make changed based on the learning G4 is making all the time around best practice and...
2023-05-1824 min
MAP IT MarketingStorytelling for Success: How to Captivate Your Audience and Boost Your BusinessI often say “tell a story, change a mind” Storytelling helps us talk to a part of the brain that is geared towards connection. But when we think about storytelling we often think of those big, powerful life changing moments of our lives and use these as our stories. And that’s not where the magic is. In this episode we take a look at the power of storytelling. We look at how to choose the right story, why it’s not about you at all (annoying!), and how simple your story can be I also...
2023-05-0424 min
MAP IT MarketingThe Best Type of Marketing Strategy For Small BusinessesAfter working with over a thousand of small business owners one-to-one on on their marketing strategies, I know what business owners need in their strategies and action plans and what they don’t I don’t hunt around for what other people do, but every now and again I’m sent a strategy from a business owner who has paid thousands for what amounts to a four page document, or a thick array of pretty graphs, or a spreadsheet. None of these have been able to translate into the actions a small business owner needs to take to make...
2023-04-2024 min
MAP IT MarketingWhat We Learned From Running A Free Challenge - with Sheryl TakayamaI once swore I’d never run a free challenge. And here I am, with two completed and done at the time this podcast goes live. I blame my amazing client Sheryl Takayama, who is part of The Content Masterweb. As part of our coaching, I want my clients to explore any part of content marketing they need, and Sheryl wanted part of her activity to include a challenge. Sheryl’s a weightloss coach, specialising in helping people thrive on a low carb lifestyle. Her challenge was based around sharing photos of foo...
2023-04-1349 min
MAP IT MarketingHow To Work Out Why A Customer Needs YouIf you don’t know this deep inside your soul, if it’s not something you think about when you create your content, you might end up talking to the wrong sorts of people, or letting your ideal customers go to someone else I was that once! I struggled to really own what I do for my clients. This was a mix of under valuing what I do best, taking my particular skills for granted, being too scared to narrow what I did, and having huge mindset issues around my own value. It w...
2023-04-0629 min
MAP IT MarketingWill You Build An Alliance with Me? (Strategic Alliances)What are strategic alliances and do you need them for your small business? How do they work, and what makes a good one? In this episode of MAP IT Marketing we walk though one of the most powerful marketing strategies of all, and it’s one that anyone can use, it’s not based around digital marketing and it can help your business continue to grow effectively. A strategic alliance can help you extend your network, increase the coverage of your marketing and make getting new customers a breeze. The key is choosing the right partn...
2023-03-2318 min
MAP IT MarketingMaking The Most Out of Your Virtual AssistantThe first time I got a Virtual Assistant it bombed. It wasn’t the VA’s fault. It was 100% mine. I knew I needed one, but actually my head and systems were too much in disarray to make it work. I felt their expectations pulling on me, and when I did brief them, I wasn’t able to get the levels of work I wanted from them. The bad news was it wasn’t their fault. The good news is, I fixed it. We now have a completely remote team that includes a couple of...
2023-03-0924 min
THE SMALL BUSINESS OWNER PODCAST with Rachel KlaverMarketing a Vegan Product to Meat Eaters - with Debbie Stowe from VinceThe first time I tried Vince it was in a white paper bag, passed to me by its creator Debbie Stowe at one of my live training events. I took it home and over the next few days used it in my family cooking. Nobody noticed until I fessed up that I’d been “watering down” our meat with a dehydrated vegetable mince look alike. That of course was exactly how Debbie and her husband Nigel had imagined their vegan product would be most used. Not as a product just for vegans, but as a way...
2022-09-2242 min
MAP IT MarketingMarketing a Vegan Product to Meat Eaters - with Debbie Stowe from VinceThe first time I tried Vince it was in a white paper bag, passed to me by its creator Debbie Stowe at one of my live training events. I took it home and over the next few days used it in my family cooking. Nobody noticed until I fessed up that I’d been “watering down” our meat with a dehydrated vegetable mince look alike. That of course was exactly how Debbie and her husband Nigel had imagined their vegan product would be most used. Not as a product just for vegans, but as a way to e...
2022-09-2242 min
MAP IT Marketing14 Steps to Get Started with TiktokTik Tok can be an incredible timesucker. It can also be incredible for your business. We often suggest the addition to Tik tok to our clients, especially those who sell products, or those wanting to build a personal brand. Part of Tik tok’s charm is its ability to help you quickly learn what content works, and what doesn’t. The video content you make is easily sharable or can be published on other platforms. This was a key reason I decided to jump all in this year, as part of my goal to grow my Youtube chann...
2022-03-1734 min
THE SMALL BUSINESS OWNER PODCAST with Rachel Klaver14 Steps to Get Started with TiktokTik Tok can be an incredible timesucker. It can also be incredible for your business. We often suggest the addition to Tik tok to our clients, especially those who sell products, or those wanting to build a personal brand. Part of Tik tok’s charm is its ability to help you quickly learn what content works, and what doesn’t. The video content you make is easily sharable or can be published on other platforms. This was a key reason I decided to jump all in this year, as part of my goal to grow my Youtu...
2022-03-1734 min
MAP IT MarketingHook Them In - How to Capture Interest FastWith the internet getting noisier and noisier, the quest to get people’s attention is getting harder and harder. We now have three seconds to help people make the call - slow and take a look, or move right along. What we need is a hook. Join your MAP IT Marketing host Rachel Klaver as she explains what a hook is, why we need it, and what the three core types of hooks are. She’ll then take you through eight common hook ideas, and give you a few hooks you can use right...
2022-02-1720 min
THE SMALL BUSINESS OWNER PODCAST with Rachel KlaverHook Them In - How to Capture Interest FastWith the internet getting noisier and noisier, the quest to get people’s attention is getting harder and harder. We now have three seconds to help people make the call - slow and take a look, or move right along.What we need is a hook. Join your MAP IT Marketing host Rachel Klaver as she explains what a hook is, why we need it, and what the three core types of hooks are.She’ll then take you through eight common hook ideas, and give you a few hooks you c...
2022-02-1720 min
MAP IT MarketingSocial Media - What's New, What's Working, What We Know - with Sarah GalbraithBONUS: Social Media update, 8th February 2022 with Sarah Galbraith The social media landscape is constantly changing. And it’s hard to keep up In 2021 Sarah Galbraith from The Social Approach, and I started to regular fortnightly lives on Instagram to talk through what we had learned, what we had tested, what we thought didn’t apply to Kiwi and Australian businesses, and what we discard. We cover Instagram, Facebook, Tiktok, Linkedin, YouTube most sessions. **SUBSCRIBE TO GET ALL FUTURE EPISODES*** We love being able to bounce ideas around as two s...
2022-02-0741 min
THE SMALL BUSINESS OWNER PODCAST with Rachel KlaverSocial Media - What's New, What's Working, What We Know - with Sarah GalbraithBONUS: Social Media update, 8th February 2022 with Sarah GalbraithThe social media landscape is constantly changing. And it’s hard to keep upIn 2021 Sarah Galbraith from The Social Approach, and I started to regular fortnightly lives on Instagram to talk through what we had learned, what we had tested, what we thought didn’t apply to Kiwi and Australian businesses, and what we discard.We cover Instagram, Facebook, Tiktok, Linkedin, YouTube most sessions. **SUBSCRIBE TO GET ALL FUTURE EPISODES***We love being able to bo...
2022-02-0741 min
MAP IT MarketingFacebook Ads for ECommerce in 2022If there’s one thing you can be assured of, about all else, it’s that digital marketing is in a constant state of change. While I guess many of us were all hoping the introduction of IOS14 this time last year was going to come and do its worst, then everything would settle down again, it looks like the truth is anything but. However many ecommerce businesses are still seeing spectacular results from their Facebook advertising, by digging in deeper to the way Facebook and Instagram want you to engage with their platform. Others have...
2022-02-0346 min
THE SMALL BUSINESS OWNER PODCAST with Rachel KlaverFacebook Ads for ECommerce in 2022If there’s one thing you can be assured of, about all else, it’s that digital marketing is in a constant state of change. While I guess many of us were all hoping the introduction of IOS14 this time last year was going to come and do its worst, then everything would settle down again, it looks like the truth is anything but. However many ecommerce businesses are still seeing spectacular results from their Facebook advertising, by digging in deeper to the way Facebook and Instagram want you to engage with their platf...
2022-02-0346 min
MAP IT MarketingGetting Lost in NZ, Getting Found in the USA with Cat MacnaughtanWhat do you do if you’ve had a few too many “no’s” recently and you need to find an extra ten thousand dollars? Well for Cat and her husband, the answer was simple. Start a business. Cat and her husband had long talked about turning a family game, where the family would explore New Zealand with a whimsical mystery tour of directions set out from the kids in the back for years. They’d built a community of ten thousand readers of Cat’s blog “Getting Lost” detailing their adventures, and had requests of how to help o...
2021-10-1451 min
THE SMALL BUSINESS OWNER PODCAST with Rachel KlaverGetting Lost in NZ, Getting Found in the USA with Cat MacnaughtanWhat do you do if you’ve had a few too many “no’s” recently and you need to find an extra ten thousand dollars?Well for Cat and her husband, the answer was simple. Start a business.Cat and her husband had long talked about turning a family game, where the family would explore New Zealand with a whimsical mystery tour of directions set out from the kids in the back for years. They’d built a community of ten thousand readers of Cat’s blog “Getting Lost” detailing their adventures, and had requests of...
2021-10-1451 min
MAP IT MarketingHow people pleasing may be harming your business"The hardest thing for me as a people pleaser was to discover my attempts to please everyone caused people to trust me less. That was the thing that made me the most devastated" I used to be a sold out, all seasons pass People Pleaser. I was terrible at saying no if something wanted it, even if I had no idea how I was going to make it happen. Sometimes it all paid off. Other times, it didn’t. In one of the very first episodes of MAP IT Marketing I shared the story of how I bu...
2021-10-0728 min
THE SMALL BUSINESS OWNER PODCAST with Rachel KlaverHow people pleasing may be harming your business"The hardest thing for me as a people pleaser was to discover my attempts to please everyone caused people to trust me less. That was the thing that made me the most devastated"I used to be a sold out, all seasons pass People Pleaser. I was terrible at saying no if something wanted it, even if I had no idea how I was going to make it happen. Sometimes it all paid off. Other times, it didn’t. In one of the very first episodes of MAP IT Marketing I shared the story of how I...
2021-10-0728 min
THE SMALL BUSINESS OWNER PODCAST with Rachel KlaverLocked borders? Launch a business with Charlotte GreerWhat do you do when a pandemic blocks your opportunity to go on the OE you’ve been planning and saving for for years? Well for Charlotte Greer, it was the perfect opportunity to start a business.After saving, while studying for her degree in Economics, Charlotte was all set to explore beyond the borders of New Zealand. When she realised that OE wasn’t going to happen any time soon, Charlotte picked up a project she’d initiated at university, where she’d created a business plan, with costings and sales projections, to help understand and proc...
2021-09-2340 min
THE SMALL BUSINESS OWNER PODCAST with Rachel KlaverHow to gain 150k Instagram followers in a year with Lucas O’KeefeHave you ever wondered how to get over a hundred thousand followers in a year on Instagram?I know I have! So I was thrilled that Lucas O’Keefe agreed to share exactly what he did to grow his account by over 150 thousand followers in a year, using engagement and community building methods."So my big takeaway it's been, you know, in a world where we need consistency, we need content, to just share our message and build that community. Start with one platform, One soapbox to stand on and make that a th...
2021-09-0947 min
THE SMALL BUSINESS OWNER PODCAST with Rachel KlaverHow to create engaging captions for social mediaToday we’re talking social media captions! Years ago, when I was a primary teacher, I discovered that the thing I was worst at teaching was art. And I was great at teaching PE. It was weird, because I love art, and creativity and PE? Well that’s not something I’m naturally good at!I was having to learn as I taught, often only about three of four steps in front of my learners. I realised that’s what made me so good at teaching beginners! I was learning as I went as well...
2021-08-0521 min
THE SMALL BUSINESS OWNER PODCAST with Rachel KlaverUse the seven elements of great storytelling to get better clients With Joel WoolleyToday in episode 15 of MAP IT MARKETING we’re talking stories, and the power of using them in your marketing And not just any story. But the most important story (for you)"Your customer is bombarded with over 5000 commercial messages per day. And so their poor brain is having to filter through all of this information just to understand what's going to be relevant to them" - Joel Woolley"Saying you don't know who your ideal customer is to me is like getting a blunt butter knife and stabbing me slowly in the ches...
2021-07-2942 min
THE SMALL BUSINESS OWNER PODCAST with Rachel KlaverSelling clothing through tall tales of Adelaide crime With Lisa ReinerThe demand for our attention is growing everyday. So how do we stand out in a crowd of voices? Today I’m so excited to introduce to you Lisa from Curvature clothing, whose instagram stories are often one of my favourite ways to time waste.One of the activities I ask many of our clients to do is instagram stories. This is for a few reasonsFirst it’s a great way to build a deeper relationship with your existing audienceIt’s a great place to sell your services or pro...
2021-07-0844 min
THE SMALL BUSINESS OWNER PODCAST with Rachel KlaverBacking yourself to move from markets to selling in stores with Sarah Primrose“Primrose and Co is about putting nature first. So we put nature at the heart of our decisions about our business” - Sarah Primrose“Going to the markets is like going to see your family every week. It’s been one of the best things for us, including getting to network with other small businesses” - Sarah Primrose“You can get stuck on a treadmill, to keep that cashflow going, because you’re having to show up all the time in person, and then COVID comes and breaks that treadmill and you realise you’ve built a...
2021-07-0142 min
THE SMALL BUSINESS OWNER PODCAST with Rachel KlaverCreate great social media content by learning how to be a goat in a tree“Goats in trees aren’t going “Hey, you know what? Today I’m going to be world famous by climbing into a tree.” They’re just doing normal stuff. It’s us that finds it interesting” - Rachel Klaver“So many business owners are stuck about what to write about for social media because all they see is a boring business. Your potential customers don’t see your business that way at all!” - Rachel Klaver“Think about your “goat in a tree” wisdom - all that insider knowledge and things that you find easy, but your customer...
2021-06-2412 min
THE SMALL BUSINESS OWNER PODCAST with Rachel KlaverWhat you can do on your website today to improve your ECommerce sales“My job is not to decide how someone is going to buy from me. Why are we putting hurdles in the way stopping people buying from us?” - Tracey Smith“We want to buy from artisans. We want to buy from small businesses. We want that real human touch” - Rachel Klaver“It’s like going out for dinner, we want our visitors to eat with their eyes, and your website is there to create desire and build that need” - Tracey Smith. If I could log all the common questions peopl...
2021-06-0353 min
THE SMALL BUSINESS OWNER PODCAST with Rachel KlaverYour budget is not their budget: Money mindset and pricing correctly“If you’re getting frustrated when people are taking you for granted - it’s a sign you might need to put your prices up” - Natalie CoombeIf there’s one thing I’ve learned from working with hundreds of small business owners, it’s that a large percentage of us do not value what we do enough to make sure we’re getting paid for all our hard work.We definitely pay our team, our suppliers and we’re all about the great deals for our customers… but when it comes to us? We come last...
2021-05-2746 min
THE SMALL BUSINESS OWNER PODCAST with Rachel KlaverRedefining your perfect niche by "Narrowing the Arrow"I used to spend a lot of time getting clients to create a customer avatar/ target persona.It’s something that big companies spend a huge amount of time on- and it’s foten because they are trying to find the targeted group in an audience of BILLIONSHowever, for many of us, we’re not fishing in a barrel of billions.If we live in a small regional town, or we offer a low competition service, or we don’t need that many clients, we might not need to describe...
2021-05-2020 min
THE SMALL BUSINESS OWNER PODCAST with Rachel KlaverHow to make brains stop and pay attention to your personal brand with Lauren ClemettLauren Clemett was an already successful business owner of a marketing agency specialising in working with professionals building a personal brand. But it wasn’t until she sharted showing what she could do through becoming an author of bestsellers, and winning awards, that she realised that it wasn’t enough to be the best - you need to make it easy for people to KNOW you are the bestLauren joined forces with Annette Densham to then found The Audacious agency - specifically designed to help coaches, leaders and consultants become a known brand to help grow...
2021-05-1354 min
THE SMALL BUSINESS OWNER PODCAST with Rachel KlaverHow to build a business without a ready-to-sell product with Maria BakerMaria Baker, 34, was left devastated when her dream job became a reality, then was taken away from her three weeks later due to COVID-19. Now, she is pursuing a new dream to innovate women's snow pants and provide them with the best fitting snow pants, ever. Being a pear-shaped, size 14, snowboarder herself, Maria found there was a large gap in the market for appropriately fitting snow pants for women and devised a crowd-funding campaign on Indiegogo to gauge the interest. The successful results of the campaign indicated she wasn’t alone. To date, Nobody’s Princess has raised over $12,000 - ba...
2021-05-0646 min
THE SMALL BUSINESS OWNER PODCAST with Rachel KlaverThe most important part of your marketingThis is probably one of the most important messages that I want any business owner to know. I’d love to say that it came from a place of great inspiration, but it actually came from a pile of mistakes from my part and a lot of disruption that caused me to have to search my soul and become a far better business owner. This is the most important part of your marketing - it’s not sexy, it has nothing to do with social media or really cool tricks and tactics. this is about the honest to goodness most...
2021-05-0622 min
THE SMALL BUSINESS OWNER PODCAST with Rachel KlaverWhy you need a marketing map for your businessIn our first episode, it is but necessary that we introduce our podcast and our business. We’re here to help you as a small business owner become more confident and capable with your marketing even if you never work with us. Today, we’re giving you an overview of what a marketing map is, why you need it, and the first step you can take to help you build your business’ marketing map. A short introduction to the podcastThe story behind the name MAP IT and why we started this busines...
2021-05-0610 min