Shows
Growing a Deeply Rooted BusinessThe Psychology of Email Segmentation (That Builds Trust + Sales)Today, I’m pulling back the curtain on one of the most overlooked opportunities in email marketing: segmentation. If you’re still treating your email list like a crowd instead of a community, it’s time to shift.I walk you through why sending one-size-fits-all emails is costing you conversions and how even simple segmentation strategies can build trust and drive more intentional engagement. Whether you're using ConvertKit, ActiveCampaign, or something else, the strategies I share are tech-agnostic and focused on what really matters: making your subscribers feel seen and supported.In this episode, we cov...
2025-08-2114 minGrowing a Deeply Rooted BusinessTrust Economy: The Psychology of EngagementIn this episode of the Deeply Rooted Business Podcast, we’re diving into the market shifts that are changing the way people buy and what that means for how you sell.Buyers today are more cautious, more discerning, and more intentional than ever. Gone are the days of fast yeses from a quick story post or a shiny freebie. Instead, we’re operating in what we’re calling the trust economy—where personalization, micro commitments, and data-driven decisions lead the way.If your sales feel slow or your marketing feels flat, this episode will help you...
2025-08-1421 min
The Daily PourThe Daily Pour Podcast with Rachel Lopez - Episode 8: Ryan TenneyIn this episode, we’re hanging out with worship pastor Ryan Tenney - lover of Jesus, his family, his Harley, and a big bowl of ice cream. He shares his real and relatable journey to faith, how he fell in love with worship, and why he's passionate about reaching young adults for Jesus. It’s a laid-back convo full of laughs, heart, and encouragement. If you enjoyed this episode, please subscribe, leave a review and share with a friend. Have a question or topic suggestion? Email us at: thedailypourpodcast@gmail.com
2025-08-0840 minGrowing a Deeply Rooted BusinessWhy Notion Is My PM Tool of Choice for Solopreneurs and Tiny TeamsIn this episode, I’m walking you through exactly why Notion is my go-to for organizing my backend and how it’s helped me reduce mental fatigue, make better decisions faster, and actually feel in control of my day-to-day. Whether you’re a solopreneur or managing a small team, I’ll share how to start small, avoid overwhelm, and create a system that grows with you.In this episode, we cover:01:02 How Notion became a total game changer02:18 Why simplifying your tech stack makes everything easier03:30 How I built a system that didn’t burn me out05:16 L...
2025-08-0713 minThe Daily PourThe Daily Pour Podcast with Rachel Lopez - Episode 7: Charleton ChurchillToday I sit down with my friend and world-renowned adventure wedding photographer Charleton Churchill, known around the world for capturing the first iconic, Mt. Everest wedding. His work has gone viral, landed on the covers of top magazines, and been featured on major shows like Live with Kelly and Ryan. But Charleton’s story goes far deeper than epic images.In this conversation, Charleton shares his journey to faith, the incredible moments that have unfolded behind the camera, and what it’s really like to chase love stories at high altitudes—both literally and spiritually. From ph...
2025-08-0237 minGrowing a Deeply Rooted BusinessWhy Your Email List Isn't Converting (5 Fixes That Work)What if the problem with your email list isn’t the content...but the way your systems are set up?In this solo episode, Rachel breaks down five of the most common reasons your email list isn’t converting and what to do instead. From fixing disconnected customer journeys and rethinking sales timing, to segmenting based on real behavior and tracking the right metrics, this episode is packed with actionable fixes that prioritize sustainability, ethics, and real connection.If you’ve been wondering why your open and click rates look fine but no one’s buying...
2025-07-3117 minGrowing a Deeply Rooted BusinessWhen Motherhood Changes Everything in Your Business: Rachel’s Rebrand, Redefinitions & Radical HonestyIn this raw and reflective episode of the Deeply Rooted Business Podcast, Rachel shares what it really looked like to rediscover her business after maternity leave and why she chose to burn it all down to rebuild something that felt truly aligned.From navigating marketing ick during postpartum, to redefining her values, voice, and client offers, Rachel opens up about how motherhood radically reshaped her priorities and exposed cracks in her previous brand. She and Jess unpack how the online business space often overemphasizes urgency, performance, and polished perfection and why they’re both moving toward slower, mo...
2025-07-2417 minThe Daily PourThe Daily Pour Podcast with Rachel Lopez - Episode 6: Doreen HicksIn this inspiring episode, we sit down with Doreen as she shares her powerful faith journey — one marked by a deep longing to know God that began in childhood. Though questions stirred in her heart early on, it wasn’t until adulthood that Doreen made the life-changing decision to follow Christ. With honesty and grace, she opens up about the struggles, the searching, and the moments of clarity that led her to a true relationship with Jesus. We also explore the vital role of sharing our faith stories, and how our testimonies can impact others who are still seeking. Whet...
2025-07-1819 minThe Daily PourThe Daily Pour Podcast with Rachel Lopez - Episode 4: Jeff HodsdonGod’s Got You, Jeff – Peace in the Face of GlioblastomaIn this powerful and heartfelt episode, I sit down with my brother-in-law, Jeff, who was diagnosed with glioblastoma—a rare and aggressive form of brain cancer. While Jeff doesn’t go into the medical specifics of his treatment, his journey through surgery, radiation, and chemotherapy is marked by a deep and abiding peace. He shares what it’s been like to face an uncertain future with absolute confidence in the God who holds that future. Rather than dwelling on fear or outcomes, Jeff lives anch...
2025-07-0324 minGrowing a Deeply Rooted BusinessShould I Start a Substack? (The Honest Answer for Coaches & Service Providers)In this episode of the Deeply Rooted Business Podcast, we're diving into a question we’ve been hearing a lot lately—should you use Substack or stick with a traditional email platform like Flodesk, ConvertKit, or ActiveCampaign?Rachel, our go-to email marketing strategist, breaks down the pros and cons of each. We talk about why Substack is trending, especially among thought leaders and content creators who want a low-maintenance platform with monetization built in. But we also highlight where traditional platforms shine—think advanced automations, segmentation, lead gen, and more robust control over your strategy.If you...
2025-07-0316 minGrowing a Deeply Rooted BusinessEmail-First, Life-First: How to Sustain Sales During a Slow Season Without BurnoutFeeling the summer slowdown in your business? You're not alone — but you don’t have to panic post or chase quick wins. In this solo episode, Rachel shares how she helps life-first business owners create sustainable, sales-driven strategies using email as the heart of their marketing ecosystem.You’ll learn how to pivot with purpose (not panic), what it really means to humanize your marketing, and why putting your email list at the center of your strategy is the smartest way to create consistent income — even when your audience is quiet.✨ In this episode:Why “pan...
2025-06-2616 minThe Daily PourThe Daily Pour Podcast with Rachel Lopez - Episode 3: Wendi Cross🎙️ New Episode Out Now: “Hope in Action” with Wendi CrossIn this powerful and inspiring episode, we’re joined by Wendi Cross — CEO and Founder of XHope (xhopemissions.org). Wendi is a passionate leader, a dedicated ministry partner, a cherished friend, and a proud mom whose life mission is to serve others through compassion, faith, and action.Wendi shares her journey of founding XHope, the heart behind her global impact, and how her faith has fueled her work in empowering communities both locally and internationally. From advocating fo...
2025-06-2527 minGrowing a Deeply Rooted BusinessAI, Authenticity & Alignment: What 2025 Businesses Need to Thrive Without Burning OutFeeling the speed of 2025 like it’s moving at double time? You’re not alone. In this episode, we’re unpacking the four key trends reshaping the way health and wellness professionals, coaches, and founders do business — without losing their soul in the process.We’re diving deep into how to integrate AI in a human-first way, why depth is officially beating volume, how to turn community into your most valuable currency, and why authenticity 3.0 isn’t just a buzzword — it’s your edge.If you’re navigating the tightrope between staying relevant and staying real, this...
2025-06-2120 minThe Daily PourEpisode 2: A Conversation with My Husband (and Pastor) Brian LopezWelcome back to The Daily Pour Podcast! In this meaningful episode, I’m joined by my husband and pastor, Brian Lopez for a conversation you don't want to miss.Brian shares his personal faith journey, how his relationship with God has shaped who he is today, and we open up about our own story as a couple. So grab your coffee, tea, or whatever fuels your day, and join us for a rich conversation that will pour fresh encouragement into your day.If you’re enjoying the podcast, please subscribe, leave a review, and s...
2025-06-1921 minThe Daily PourThe Daily Pour Podcast with Rachel Lopez - Season One, Episode 1Welcome to The Daily Pour Podcast, where we’re all about pouring out encouragement and hope to help you navigate life’s highs and lows. I’m your host, Rachel Lopez, and I am so thrilled to kick off this journey with you.This first season is all about laying the foundation for what The Daily Pour is going to be—a space for real conversations, uplifting stories, and practical inspiration to brighten your day.In today’s episode, I want to take a little time to introduce myself, share the heart behind this podcast, and give y...
2025-06-1124 minGrowing a Deeply Rooted BusinessHow to Grow a Business in an Overwhelming Time (Without Burning Out or Blowing It All Up)Feeling overwhelmed by the pace of online business lately? You’re not alone. In this solo episode, Jess shares a grounded and personal look at what it really takes to grow a sustainable business in a season full of noise, trends, and pressure to “do more.”From navigating the chaos of constant content strategies to choosing calm over burnout, Jess explores the real-life lessons she's learned while supporting multi-six- and seven-figure clients behind the scenes—and building her own business that values systems, intention, and peace.If you’ve ever felt behind, scattered, or just plain...
2025-06-0512 minGrowing a Deeply Rooted Business5 Must-Haves for Sustainable MarketingMarketing shouldn’t feel like a full-time job on top of your actual job.In this episode of the Growing a Deeply Rooted Business podcast, we’re breaking down the five essential ingredients every solopreneur and small team needs to build a sustainable marketing strategy—one that supports your business goals without burning you out.We’re sharing the real strategies we use in our own businesses and with our clients, especially when time, capacity, and support are limited. From streamlining your message to protecting your mental bandwidth, these five must-haves will help you work smarter—...
2025-05-2920 minGrowing a Deeply Rooted BusinessWhy Systems, Not Hustle, Are the Key to Sustainable MarketingIf you’ve ever felt like you’re doing all the things in your marketing but still not gaining traction…this episode is for you.In this conversation, we unpack why systems, not just effort, are the key to sustainable marketing. We talk about the difference between motion and momentum, and how easy it is to fall into the trap of staying “busy” without moving the needle forward.You’ll hear how we use our One-Hour Content System, how AI fits into the process without making it feel robotic, and why accountability and time boundaries matter more...
2025-05-2217 minGrowing a Deeply Rooted Business3 Ways Live Launching is Different in 2025Online launches are changing fast and in this episode of the Deeply Rooted Business Podcast, we’re diving into what’s working right now (and what’s no longer cutting it) as we head deeper into 2025.We’re sharing the behind-the-scenes strategies that are helping us and our clients launch with more clarity, connection, and conversions. From tightening your messaging to building real momentum before you open the cart, this episode is packed with real talk and actionable advice.Whether you’re planning your first launch or looking to level up an existing one, this episo...
2025-05-0815 minGrowing a Deeply Rooted BusinessGetting more done with less time without hiringToday, we’re sharing the behind-the-scenes tools and strategies that help us—and our clients—get more done without burning out.We’re diving into the ways we use AI, automation, and systems to run our businesses with more ease and less manual effort. From delegating to AI assistants (yes, we talk ChatGPT!) to setting up automated workflows and organizing everything inside Notion, we’re giving you a look at how we streamline our day-to-day so we can focus on what really matters.If you’ve ever felt like you're doing way too much or wearing ever...
2025-04-2417 minGrowing a Deeply Rooted BusinessOur beef with boundaries - why it’s so hard to stick to themSetting boundaries in business is easier said than done. Today, we share our personal experiences and insights on navigating the challenges of establishing and maintaining healthy boundaries as entrepreneurs.Whether you're a new business owner or have years of experience, this episode offers relatable stories and actionable tips to help you create a sustainable and balanced business.In this episode, we cover:02:24 The lies we tell ourselves about boundaries03:29 Importance of saying no04:50 Availability and communication08:09 Charging for your time11:37 Systems and automation to help you with maintaining boundariesLinks...
2025-04-1718 minGrowing a Deeply Rooted BusinessFrom Burnout to Balanced: Resetting Your Business When Everything Feels Like Too MuchFeeling buried under your to-do list? Trust us, we’ve been there. In this episode of the Deeply Rooted Business Podcast, we’re having a real and honest conversation about what it looks like to manage overwhelm, especially as Q1 wraps and the pressure to stay productive is high.We’re sharing personal experiences and walking you through the exact process we use to reset when life and business feel like a lot. This isn’t about pushing through—it’s about pausing, getting grounded, and finding a rhythm that works.From evaluating our calendars to...
2025-04-1018 minGrowing a Deeply Rooted BusinessBehind the Scenes of a $3 Million Launch: Lessons and StrategiesEver wondered what it really takes to pull off a multi-million dollar launch? In this episode, we’re giving you a behind-the-scenes look at a $3M+ launch that I (Jess) had the honor of managing—and Rachel is asking all the questions to help unpack the strategy, systems, and lessons that made it such a success.Whether you’re planning your first launch or looking to scale your next one, you’ll walk away with practical takeaways, big-picture insight, and encouragement to trust your process.In this episode, we cover:02:25 The big differences between high-lev...
2025-04-0323 minGrowing a Deeply Rooted BusinessBuild a Quiz Funnel That Works For You: Our Favorite Lead Magnet StrategyWant to create a lead magnet that not only grows your email list but also drives sales and builds real connection with your audience? In this episode, we break down our ALIGNED Quiz Funnel Framework—the exact method we use to help service-based businesses turn quiz takers into clients.Whether you're a coach, dietitian, practitioner, or creative entrepreneur, this episode walks you through how to use quiz funnels to attract the right leads, segment your list, and automate your marketing in a way that still feels personal.If you’ve been wondering how to build a qu...
2025-03-2717 minGrowing a Deeply Rooted BusinessBreaking Down the Email Nurture Sequence: What to Send After Someone Joins Your Email List (Most Get This Wrong!)You’ve done the work to attract aligned leads to your email list—now what? If your strategy stops at “send them a welcome email and hope for the best,” you are leaving money on the table.In this episode, we break down the email nurture sequence and how to guide new subscribers from interested to invested. We see so many business owners get this wrong by either selling too soon or failing to build trust. So, we are walking you through exactly what to send, when to send it, and how to turn your email list into a c...
2025-03-2028 minGrowing a Deeply Rooted BusinessFrom Leads to Loyalty: Increasing Sales & Enhancing Client Retention Through Strategic Email MarketingWhat if your marketing could work for you—attracting leads, nurturing clients, and boosting sales—without adding more to your plate?In this episode of the Deeply Rooted Business Podcast, we are breaking down the marketing funnels every service provider, coach, dietitian, and practitioner needs to bring in more clients and increase revenue—without the overwhelm. We’ll dive into lead magnet funnels, onboarding funnels, and upsell/downsell funnels—showing you exactly how they can streamline your business, improve client experience, and maximize sales. If you’re tired of feeling like you have to hustle for every sale, this e...
2025-03-1329 minGrowing a Deeply Rooted BusinessThe Aligned Leads Formula: The Proven Framework to Grow an Email List for Coaches That SellsIn this episode of the Deeply Rooted Business Podcast, we dive into the truth about email marketing that most business owners miss—bigger isn't always better. We reveal why chasing subscriber numbers might be hurting your business and provide actionable strategies to build a list that actually converts.From identifying which subscribers are truly engaged to creating targeted lead magnets that attract qualified prospects, this episode breaks down exactly how to transform your email list from a vanity metric to a revenue-generating asset. You'll discover why cleaning your list is essential for deliverability, how to segment effectively wi...
2025-02-2722 minGrowing a Deeply Rooted BusinessAvoiding Burnout Through Effective Project Planning | Bring Your Business Goals to LifeIn this episode of the Deeply Rooted Business Podcast, we're diving into the art of turning big ideas into actionable plans. If you're a visionary who struggles with breaking down your dreams into manageable steps, or someone who feels overwhelmed by project planning, this episode is your roadmap to clarity.Whether you're planning a launch, creating a new offer, or implementing systems in your business, you'll discover practical strategies that work, especially if traditional planning methods haven't served you well.In this episode, we cover:01:33 Breaking down big ideas (without losing the vision)
2025-02-1319 minGrowing a Deeply Rooted BusinessAre YOU the Bottleneck in Your Business? The CEO’s Guide to Delegation: Scale Your Business FasterIn this episode of the Deeply Rooted Business Podcast, we're tackling a challenge every successful business owner faces: becoming the bottleneck in your own growth. From overwhelming to-do lists to the struggle of letting go, we're sharing practical solutions to help you break free from being your business's biggest constraint.Drawing from our combined experience in systems strategy and marketing, we'll walk you through how to identify bottlenecks, develop effective delegation strategies, and build a team that can truly support your vision. Whether you're just starting to delegate or looking to optimize your existing team, this episode...
2025-02-0629 minGrowing a Deeply Rooted Business5 Ways to Future-Proof Your Business from Social Media Shakeups & Tiktok BanIn this episode of the Deeply Rooted Business Podcast, we're tackling a challenge that's keeping many business owners up at night: what happens when the social media platforms you rely on suddenly change or disappear?From TikTok's uncertain future to ever-changing algorithms, we're sharing real strategies to protect your business from social media upheaval. Whether you're heavily invested in social platforms or just starting to build your online presence, this episode provides actionable steps to create a more resilient business.You'll discover how to build a marketing ecosystem that withstands platform changes, create genuine...
2025-01-3023 minGrowing a Deeply Rooted BusinessAvoid Burnout: Practical Solutions to Expand Your Capacity and Grow Your Business with GraceIn this episode of the Deeply Rooted Business Podcast, we're tackling a challenge every business owner faces: how to grow without burning out.After experiencing our own capacity challenges, we're sharing real strategies for sustainable growth that actually work. Whether you're drowning in client work or struggling to find time for business development, this episode provides practical solutions for managing your energy and workload.From tracking your time to optimizing your routines, we break down the systems that help you work smarter, not harder. Plus, discover when and how to start delegating—even if yo...
2025-01-2320 minGrowing a Deeply Rooted BusinessCrafting a Strategic Plan for Your Wellness Business in 2025In this episode of the Deeply Rooted Business Podcast, we're exploring exactly what it takes to turn your 2025 goals into reality. This isn't your typical "new year, new me" conversation, as we're getting into the nitty-gritty of what's actually working in business right now.Join us as we share real-time insights from the field, including an unexpected January surge in business inquiries and practical ways to handle growth while maintaining work-life balance. You'll discover how to evaluate your marketing ecosystem, identify gaps, and create systems that actually work.Whether you're refining your approach or...
2025-01-1625 minGrowing a Deeply Rooted Business2025 Trends for Dietitian Coaches & Course Creators: Insights to Stay AheadIn this episode of the Deeply Rooted Business Podcast, we're diving deep into the trends that will shape your wellness business success in 2025. From the evolving landscape of authentic marketing to the strategic use of AI, we're breaking down what really matters for your business growth.Think beyond the typical "trends to watch" lists. We're sharing practical insights on how to implement these changes in your business, ensuring you're not just following trends but leading with purpose.Whether you're a seasoned entrepreneur or building your business foundation, this episode provides actionable strategies to help...
2025-01-0222 minGrowing a Deeply Rooted BusinessHow to Create a High-Converting Quiz Funnel to Boost Leads and Sales in 2025Learn how to create a quiz funnel that captivates your audience, segments your leads, and drives conversions! In this episode of the Deeply Rooted Business Podcast, Jess and Rachel share their proven strategies for building quiz funnels that work like mini sales teams.Perfect for established health and wellness professionals, you'll discover:• Why quiz funnels outperform traditional lead magnets• Step-by-step guide to crafting an effective quiz funnel• Tips for leveraging your funnel to nurture leads into clientsWant to maximize your marketing in 2025? Watch now and take your business to the...
2024-12-1917 minGrowing a Deeply Rooted BusinessGoodbye Burnout, Hello Big Moves: Your 2025 Planning GuideIn this episode of the Deeply Rooted Business Podcast, we’re leaving burnout behind and stepping into 2025 with a bold and intentional plan. Jess and Rachel share their step-by-step playbook for planning your most aligned and impactful year yet. From reflecting on 2024 to defining success, refining offers, and building sustainable systems, this episode is packed with actionable insights to help you scale without sacrificing balance. Download our free 30-day reflection guide and start making moves today!In this episode, we cover:01:47 The reflection practice that changes everything04:27 What your client list is trying to t...
2024-12-1225 minGrowing a Deeply Rooted BusinessLocal Clients vs Online Clients? What’s better?In this episode of the Deeply Rooted Business Podcast, we're tackling a question that stumps so many wellness entrepreneurs: should you focus on local clients, go fully online, or find a sweet spot in between?Drawing from our combined experience with both local and online businesses, we break down the real pros and cons of each approach. We're sharing what actually works (and what doesn't) when it comes to building your business presence, whether that's in your hometown or across the globe.You'll discover why starting local might be your secret weapon for faster growth...
2024-12-0520 min
Legacy Building MamasWhy You Feel Like a Fraud: The Truth About Imposter Syndrome with Rachel Lounds (S2 E65)Ever found yourself questioning if you really deserve to be where you are, even when everyone else sees your worth? That, my friends, is imposter syndrome. Today, I’m diving into this powerful topic with Rachel Lounds, a Confidence Coach and imposter syndrome expert, with a deep background in psychology and personal development. Join us as Rachel breaks down imposter syndrome and its roots, revealing how our early beliefs shape the way we see ourselves. From personal strategies to reframe self-doubt to essential tips for new entrepreneurs, this episode is packed with actionable advice to build confidence and...
2024-12-0334 minGrowing a Deeply Rooted BusinessEnd-of-Year Reflection and Business Planning for 2025: A Guide for Women Entrepreneurs to Sustainable GrowthWelcome to Deeply Rooted Business! In this episode, Jess and Rachel explore the importance of pausing and reflecting to root your business in purpose for 2025. Together, they’ll walk you through their deeply rooted values, share actionable planning tips, and introduce their free 30-Day Reflection Workbook—a tool designed to help you map out a profitable, sustainable, and balanced business year.This conversation is packed with guidance for women entrepreneurs who want to step into 2025 with clarity, purpose, and a plan that aligns with their values.In this episode, we cover:00:11 Why refl...
2024-11-2823 minGrowing a Deeply Rooted BusinessTransforming Wellness Sales: Why FOMO Tactics Don't WorkIn this episode of the Deeply Rooted Business Podcast, we're diving into a crucial conversation about why traditional marketing tactics might be hurting your wellness business more than helping it.Ever noticed how those high-pressure, FOMO-driven strategies that work so well in business coaching feel... off when you're promoting your health programs? There's a reason for that, and we're unpacking it all.We start by examining why copying business coaching tactics can backfire in wellness, and how understanding the emotional journey of your health-focused clients changes everything about your marketing approach. You'll discover how to...
2024-11-2118 minGrowing a Deeply Rooted BusinessMarketing Strategy for Dietitians & Wellness Coaches: Building A Marketing Ecosystem to Boost Client Leads & Streamline Content CreationToday, we're focusing on bridging the biggest gaps in your marketing plan so you can maximize your impact, work more efficiently, and see consistent growth.Whether you’re struggling to find the time to create content, trying to decide between local and online strategies, or figuring out what offers to focus on, I’ve got a practical roadmap for you.In this episode, we’ll tackle key gaps like making time for marketing and playing to your audience’s needs. I’ll share tips on systemizing your approach with tools like the Content Hero System, and we’ll...
2024-11-1423 minGrowing a Deeply Rooted BusinessDemystifying Your Launch Analytics - A Deep Dive into Launch Goals and MetricsIn this episode of the Growing a Deeply Rooted Business Podcast, Jess and Rachel are diving straight into the numbers game of successful launches!Ever set a launch goal that felt like a shot in the dark? That's why we're unpacking how to set goals that aren't just pulled from thin air but are backed by real data (and yes, we'll make it way less scary than it sounds!).You'll discover our good, better, and best approach to goal setting, because who doesn't love options? We explore top-of-funnel strategies that actually work in today's market...
2024-11-0720 minGrowing a Deeply Rooted Business[Throwback Episode] Finding Your Own Path: Releasing the Black Friday PressureIn this episode of The Deeply Rooted Business Podcast, we're pulling back the curtain on Black Friday - and trust me, it's not just about those midnight doorbusters!Having spent years in retail trenches, Jess will share what really goes on behind those "biggest sale of the year" signs. We're talking about the exhausting prep work, the strategic planning, and yes, even why some savvy business owners choose to sit this one out completely.Jess and Rachel will unpack the real impact of discounting on your business (it's not just about the bottom line), why...
2024-11-0118 minGrowing a Deeply Rooted Business3 Limiting Beliefs That Are Sabotaging Your Launch SuccessStruggling to hit your launch goals or break through the same revenue ceiling? In this episode of The Growing Deeply Rooted Business Podcast, Jess uncovers the 3 limiting beliefs that could be holding your launches back. If you’ve ever felt stuck in a cycle of burnout, perfectionism, or constant strategy-hopping, this episode is for you.Discover how these mental blocks show up during launches—and, more importantly, learn practical mindset shifts you can make to build sustainable, stress-free, and profitable launches. Stay tuned until the end, where Jess shares her Launch Cure Guide—a powerful, pay-what-you-want resource filled...
2024-10-2409 minGrowing a Deeply Rooted BusinessThe Launch Cure: How to Diagnose and Fix Your Launch Problems for Better and Bigger ResultsCan a launch ever be less stressful? In this episode of the Growing A Deeply Rooted Business Podcast, I'm tackling this question head-on and sharing strategies to transform your launches from anxiety-inducing events into profitable, manageable processes.As an operations and project manager specialist, I've gathered valuable insights to help you navigate the launch journey more smoothly.We'll also discuss common pitfalls that lead to underperforming launches, including the persistent challenge of shiny object syndrome and why long-term strategies often outperform quick fixes.You might be wondering if these approaches will...
2024-10-1714 minGrowing a Deeply Rooted Business4 Tips to Maximize Profits and Minimize Stress During Your Next LaunchIn this episode of the Deeply Rooted Business Podcast, Jess discuss the common causes of burnout during the launch of group programs or courses and provides strategies to avoid it.Jess explores over-complicating launch strategies, lacking a strategic plan, inadequate support, and neglecting personal wellness as key reasons behind launch burnout. The episode emphasizes that a successful launch is not only about execution but also maintaining one's wellbeing to attract clients effectively.In this episode, we cover…01:35 Root causes why launch burnout happens06:46 Four strategies for a successful and stress-free laun...
2024-10-1010 minGrowing a Deeply Rooted BusinessCreate a Workshop That Converts with Melanie Battistelli and Branda VillacobIn this episode of the Deeply Rooted Business Podcast, Melanie, an experienced online business manager, and her podcast co-host Branda, a skilled copywriter and content strategist, join Jess to discuss the benefits of incorporating workshops and masterclasses into a sustainable business model.They cover the differences between workshops and webinars, share insights on planning and executing successful paid workshops, and provide actionable tips for maintaining energy and simplifying the process.The guests also delve into how workshops build trust with an audience and can serve as an introduction to larger courses or programs.
2024-10-0322 minGrowing a Deeply Rooted BusinessReflecting on One Year of Podcasting: How Strategic Systems Fuel Our SuccessIn this episode of the Growing a Deeply Rooted Business podcast, we’re celebrating the one-year anniversary of their podcast. We reflect on our journey, lessons learned, and our approach to sustainable growth without focusing on vanity metrics.We also discuss planning ahead, the importance of having fun, and our strategy for consistent content delivery. We outline our goals moving forward, including integrating the podcast into our newsletter strategy, monetizing the podcast, and offering free resources for each episode.Tune in as we explore what has worked, what needs to start or stop, and ou...
2024-09-1915 minGrowing a Deeply Rooted Business5 Essential Habits for Sustainable Business Success: Lessons from our Corporate CareersReady to cultivate lasting success in your business? In this episode, we’re sharing 5 essential habits that have been key to our growth, inspired by years of experience in the corporate world. Discover how to implement strategies like effective time management, systems-driven operations, and long-term planning to create a business that thrives sustainably. Whether you’re an entrepreneur just starting out or looking to refine your approach, these habits will help you build a strong, resilient business. Join us as we dive deep into the practices that can help you stay rooted and grow with intentionIn this...
2024-09-1221 minGrowing a Deeply Rooted BusinessEvergreen Sales Funnel vs. Live Sales Launch: Which Strategy is Right for Your Business?Are you debating between setting up an evergreen sales funnel or going for a live sales launch? In this episode, we break down the pros and cons of each approach to help you decide which strategy aligns best with your business goals. Learn how to maximize revenue, build trust with your audience, and avoid common pitfalls in both evergreen funnels and live launches. Whether you're aiming for consistent passive income or big cash infusions, this video will guide you through choosing the right method for your next product launch. Tune in to find out which strategy will take your...
2024-09-0517 minGrowing a Deeply Rooted BusinessMaster Your Launch Timeline: Step-by-Step Guide to a Stress-Free Launch CalendarDiscover the secrets to planning a successful launch with our comprehensive guide on creating an effective launch timeline. Learn how to avoid common pitfalls, maintain your energy throughout the launch, and ensure every detail is covered, from ramp-up to cart close. Whether you're a seasoned entrepreneur or launching for the first time, this video provides actionable tips and strategies to help you stay on track and achieve your launch goals. Tune in to master your launch calendar and set your business up for success!We cover:01:24 The Dual Calendar Strategy02:14 Common launch mistakes...
2024-08-2913 minGrowing a Deeply Rooted BusinessBlack Friday 2024: Early Planning Secrets for Maximum ProfitsBelieve it or not, it's time to start thinking about Black Friday 2024. In this episde, we're diving into why August isn't too early to plan and how you can set yourself up for a record-breaking sales season. From mapping out your calendar to targeting the right audience, we're covering all the essentials to make sure your Black Friday campaign isn't just good—it's epic. Don't get lost in the holiday chaos—start planning now and crush your sales goals this Black Friday!”Timestamp:00:18 Why plan for Black Friday in August?02:17 How to create a target...
2024-08-2219 minGrowing a Deeply Rooted Business5 Essential Steps to Avoid a Flopped LaunchReady to crush your upcoming launch? 🚀 In this episode of the Deeply Rooted Business Podcast, Rachel, your marketing ecosystem architect, and Jess, the operations guru, dive deep into the 5 critical steps you need to ramp up your launch strategy for Q3 and Q4. From debriefing past launches to setting realistic goals, market research, social proof, and list building, we cover everything you need to ensure a successful launch. Don’t miss out on these expert tips that will help you avoid common pitfalls and set your business up for major success. Perfect for entrepreneurs and business owners geari...
2024-08-1520 minGrowing a Deeply Rooted Business5 Business Tools that Help Us Work Smarter Not HarderIn this episode of the Deeply Rooted Business Podcast, Jess and Rachel dive into their top five must-have tech tools that have significantly transformed their business operations.They provide insights on how each tool enhances efficiency, supports customer experiences, and keeps their business running smoothly. Jess also shares some advanced automation strategies, while Rachel highlights the advantages of using her go-to email platform for email marketing. This episode is packed with actionable tips and recommendations for business owners looking to optimize their tech stack and streamline their operations.Timestamp:00:17 The importance of tech...
2024-08-0822 minGrowing a Deeply Rooted BusinessBusiness Habits to avoid burnout - time tracking, lead source audit, conversion ratesIn this episode of the Deeply Rooted Business Podcast, Jess and Rachel discuss how business owners can avoid burnout by implementing effective habits and systems.Jess shares her personal experience of managing her business despite being seriously ill, emphasizing the importance of robust operational systems. Rachel and Jess explore three main types of business stress—financial worry, mental overwhelm, and energetic burnout—and provide actionable advice on how to address these issues.Key systems discussed include time tracking, lead source auditing, project management systems, and quarterly planning. They also highlight the importance of outsourcing and dele...
2024-08-0120 minGrowing a Deeply Rooted BusinessBusiness Systems for Self-CareIn this episode of the Growing A Deeply Rooted Business podcast, hosts Jess and Rachel dive into building effective systems for self-care and business management at every stage – starting, scaling, and stretching your business. They discuss the importance of time management, planning systems, and why systems can transform from being a mere to-do list item to a pivotal support system in your business growth. The episode also covers targeted inbound flows, the significance of live launching and evergreen funnels, and creating standard operating procedures (SOPs) for scaling your business. Tune in to learn how systems ca...
2024-07-2527 minGrowing a Deeply Rooted BusinessHow your email list fits into your marketing ecosystemIn this new episode of the Growing A Deeply Rooted Business Podcast, Rachel highlights the importance of integrating your email list into your overall marketing ecosystem. She discusses why many business owners fail to properly utilize their email lists and offers detailed advice on how to build and balance a marketing ecosystem.Key topics covered include understanding your marketing ecosystem, planning for top-of-funnel activities, segmenting your email list, and validating messaging through A/B testing. By the end of the episode, listeners will have actionable strategies to ensure their email lists support their business goals effectively.
2024-07-1819 minGrowing a Deeply Rooted BusinessRevenue Recovery: Top Tips to Hit Your 2024 Financial GoalsAre you struggling to meet your 2024 revenue goals? You're not alone! In this episode of the Deeply Rooted Business Podcast, Jess, our operational expert, and Rachel, our marketing mastermind, discuss actionable strategies to boost your revenue in Q3 and Q4. We'll take you through a proven framework to assess, align, and act on your business goals.Topics Covered:Understanding why Q1 and Q2 may have been slowThe importance of a seasonal resetHow to conduct an effective inbound auditAligning your offers with your audience's needsStrategies to improve conversion ratesTips to avoid burnout while pushing towards your goals
2024-07-1129 min