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Rachel Lopez

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Growing a Deeply Rooted BusinessGrowing a Deeply Rooted Business3 Ways Live Launching is Different in 2025Online launches are changing fast and in this episode of the Deeply Rooted Business Podcast, we’re diving into what’s working right now (and what’s no longer cutting it) as we head deeper into 2025.We’re sharing the behind-the-scenes strategies that are helping us and our clients launch with more clarity, connection, and conversions. From tightening your messaging to building real momentum before you open the cart, this episode is packed with real talk and actionable advice.Whether you’re planning your first launch or looking to level up an existing one, this episo...2025-05-0815 minGrowing a Deeply Rooted BusinessGrowing a Deeply Rooted BusinessGetting more done with less time without hiringToday, we’re sharing the behind-the-scenes tools and strategies that help us—and our clients—get more done without burning out.We’re diving into the ways we use AI, automation, and systems to run our businesses with more ease and less manual effort. From delegating to AI assistants (yes, we talk ChatGPT!) to setting up automated workflows and organizing everything inside Notion, we’re giving you a look at how we streamline our day-to-day so we can focus on what really matters.If you’ve ever felt like you're doing way too much or wearing ever...2025-04-2417 minMindful Warrior Alliance: Mental Health, IVF & Fertility for Military Members and SpousesMindful Warrior Alliance: Mental Health, IVF & Fertility for Military Members and SpousesBreaking the Stigma: Mental Health, Mindset & Military Culture with Lt Col Rachel Lopez | Mindful Warrior Alliance PodcastHow do we break the silence around mental health in the military—especially in special operations? In this powerful episode of the Mindful Warrior Alliance Podcast, host Kerri Bicskei speaks with Lt Col Rachel Lopez about the unspoken struggles, cultural barriers, and mental load carried by elite service members.Together, they explore:The mindset that keeps many in special ops from asking for helpThe stigma surrounding mental health in military communitiesAnd the steps leaders can take to build a more resilient, human-centered forceRachel’s hone...2025-04-191h 12Growing a Deeply Rooted BusinessGrowing a Deeply Rooted BusinessOur beef with boundaries - why it’s so hard to stick to themSetting boundaries in business is easier said than done. Today, we share our personal experiences and insights on navigating the challenges of establishing and maintaining healthy boundaries as entrepreneurs.Whether you're a new business owner or have years of experience, this episode offers relatable stories and actionable tips to help you create a sustainable and balanced business.In this episode, we cover:02:24 The lies we tell ourselves about boundaries03:29 Importance of saying no04:50 Availability and communication08:09 Charging for your time11:37 Systems and automation to help you with maintaining boundariesLinks...2025-04-1718 minGrowing a Deeply Rooted BusinessGrowing a Deeply Rooted BusinessFrom Burnout to Balanced: Resetting Your Business When Everything Feels Like Too MuchFeeling buried under your to-do list? Trust us, we’ve been there. In this episode of the Deeply Rooted Business Podcast, we’re having a real and honest conversation about what it looks like to manage overwhelm, especially as Q1 wraps and the pressure to stay productive is high.We’re sharing personal experiences and walking you through the exact process we use to reset when life and business feel like a lot. This isn’t about pushing through—it’s about pausing, getting grounded, and finding a rhythm that works.From evaluating our calendars to...2025-04-1018 minGrowing a Deeply Rooted BusinessGrowing a Deeply Rooted BusinessBehind the Scenes of a $3 Million Launch: Lessons and StrategiesEver wondered what it really takes to pull off a multi-million dollar launch? In this episode, we’re giving you a behind-the-scenes look at a $3M+ launch that I (Jess) had the honor of managing—and Rachel is asking all the questions to help unpack the strategy, systems, and lessons that made it such a success.Whether you’re planning your first launch or looking to scale your next one, you’ll walk away with practical takeaways, big-picture insight, and encouragement to trust your process.In this episode, we cover:02:25 The big differences between high-lev...2025-04-0323 minGrowing a Deeply Rooted BusinessGrowing a Deeply Rooted BusinessBuild a Quiz Funnel That Works For You: Our Favorite Lead Magnet StrategyWant to create a lead magnet that not only grows your email list but also drives sales and builds real connection with your audience? In this episode, we break down our ALIGNED Quiz Funnel Framework—the exact method we use to help service-based businesses turn quiz takers into clients.Whether you're a coach, dietitian, practitioner, or creative entrepreneur, this episode walks you through how to use quiz funnels to attract the right leads, segment your list, and automate your marketing in a way that still feels personal.If you’ve been wondering how to build a qu...2025-03-2717 minGrowing a Deeply Rooted BusinessGrowing a Deeply Rooted BusinessBreaking Down the Email Nurture Sequence: What to Send After Someone Joins Your Email List (Most Get This Wrong!)You’ve done the work to attract aligned leads to your email list—now what? If your strategy stops at “send them a welcome email and hope for the best,” you are leaving money on the table.In this episode, we break down the email nurture sequence and how to guide new subscribers from interested to invested. We see so many business owners get this wrong by either selling too soon or failing to build trust. So, we are walking you through exactly what to send, when to send it, and how to turn your email list into a c...2025-03-2028 minGrowing a Deeply Rooted BusinessGrowing a Deeply Rooted BusinessFrom Leads to Loyalty: Increasing Sales & Enhancing Client Retention Through Strategic Email MarketingWhat if your marketing could work for you—attracting leads, nurturing clients, and boosting sales—without adding more to your plate?In this episode of the Deeply Rooted Business Podcast, we are breaking down the marketing funnels every service provider, coach, dietitian, and practitioner needs to bring in more clients and increase revenue—without the overwhelm. We’ll dive into lead magnet funnels, onboarding funnels, and upsell/downsell funnels—showing you exactly how they can streamline your business, improve client experience, and maximize sales. If you’re tired of feeling like you have to hustle for every sale, this e...2025-03-1329 minGrowing a Deeply Rooted BusinessGrowing a Deeply Rooted BusinessThe Aligned Leads Formula: The Proven Framework to Grow an Email List for Coaches That SellsIn this episode of the Deeply Rooted Business Podcast, we dive into the truth about email marketing that most business owners miss—bigger isn't always better. We reveal why chasing subscriber numbers might be hurting your business and provide actionable strategies to build a list that actually converts.From identifying which subscribers are truly engaged to creating targeted lead magnets that attract qualified prospects, this episode breaks down exactly how to transform your email list from a vanity metric to a revenue-generating asset. You'll discover why cleaning your list is essential for deliverability, how to segment effectively wi...2025-02-2722 minGrowing a Deeply Rooted BusinessGrowing a Deeply Rooted BusinessAvoiding Burnout Through Effective Project Planning | Bring Your Business Goals to LifeIn this episode of the Deeply Rooted Business Podcast, we're diving into the art of turning big ideas into actionable plans. If you're a visionary who struggles with breaking down your dreams into manageable steps, or someone who feels overwhelmed by project planning, this episode is your roadmap to clarity.Whether you're planning a launch, creating a new offer, or implementing systems in your business, you'll discover practical strategies that work, especially if traditional planning methods haven't served you well.In this episode, we cover:01:33 Breaking down big ideas (without losing the vision)2025-02-1319 minGrowing a Deeply Rooted BusinessGrowing a Deeply Rooted BusinessAre YOU the Bottleneck in Your Business? The CEO’s Guide to Delegation: Scale Your Business FasterIn this episode of the Deeply Rooted Business Podcast, we're tackling a challenge every successful business owner faces: becoming the bottleneck in your own growth. From overwhelming to-do lists to the struggle of letting go, we're sharing practical solutions to help you break free from being your business's biggest constraint.Drawing from our combined experience in systems strategy and marketing, we'll walk you through how to identify bottlenecks, develop effective delegation strategies, and build a team that can truly support your vision. Whether you're just starting to delegate or looking to optimize your existing team, this episode...2025-02-0629 minGrowing a Deeply Rooted BusinessGrowing a Deeply Rooted Business5 Ways to Future-Proof Your Business from Social Media Shakeups & Tiktok BanIn this episode of the Deeply Rooted Business Podcast, we're tackling a challenge that's keeping many business owners up at night: what happens when the social media platforms you rely on suddenly change or disappear?From TikTok's uncertain future to ever-changing algorithms, we're sharing real strategies to protect your business from social media upheaval. Whether you're heavily invested in social platforms or just starting to build your online presence, this episode provides actionable steps to create a more resilient business.You'll discover how to build a marketing ecosystem that withstands platform changes, create genuine...2025-01-3023 minGrowing a Deeply Rooted BusinessGrowing a Deeply Rooted BusinessAvoid Burnout: Practical Solutions to Expand Your Capacity and Grow Your Business with GraceIn this episode of the Deeply Rooted Business Podcast, we're tackling a challenge every business owner faces: how to grow without burning out.After experiencing our own capacity challenges, we're sharing real strategies for sustainable growth that actually work. Whether you're drowning in client work or struggling to find time for business development, this episode provides practical solutions for managing your energy and workload.From tracking your time to optimizing your routines, we break down the systems that help you work smarter, not harder. Plus, discover when and how to start delegating—even if yo...2025-01-2320 minGrowing a Deeply Rooted BusinessGrowing a Deeply Rooted BusinessCrafting a Strategic Plan for Your Wellness Business in 2025In this episode of the Deeply Rooted Business Podcast, we're exploring exactly what it takes to turn your 2025 goals into reality. This isn't your typical "new year, new me" conversation, as we're getting into the nitty-gritty of what's actually working in business right now.Join us as we share real-time insights from the field, including an unexpected January surge in business inquiries and practical ways to handle growth while maintaining work-life balance. You'll discover how to evaluate your marketing ecosystem, identify gaps, and create systems that actually work.Whether you're refining your approach or...2025-01-1625 minGrowing a Deeply Rooted BusinessGrowing a Deeply Rooted Business2025 Trends for Dietitian Coaches & Course Creators: Insights to Stay AheadIn this episode of the Deeply Rooted Business Podcast, we're diving deep into the trends that will shape your wellness business success in 2025. From the evolving landscape of authentic marketing to the strategic use of AI, we're breaking down what really matters for your business growth.Think beyond the typical "trends to watch" lists. We're sharing practical insights on how to implement these changes in your business, ensuring you're not just following trends but leading with purpose.Whether you're a seasoned entrepreneur or building your business foundation, this episode provides actionable strategies to help...2025-01-0222 minGrowing a Deeply Rooted BusinessGrowing a Deeply Rooted BusinessHow to Create a High-Converting Quiz Funnel to Boost Leads and Sales in 2025Learn how to create a quiz funnel that captivates your audience, segments your leads, and drives conversions! In this episode of the Deeply Rooted Business Podcast, Jess and Rachel share their proven strategies for building quiz funnels that work like mini sales teams.Perfect for established health and wellness professionals, you'll discover:• Why quiz funnels outperform traditional lead magnets• Step-by-step guide to crafting an effective quiz funnel• Tips for leveraging your funnel to nurture leads into clientsWant to maximize your marketing in 2025? Watch now and take your business to the...2024-12-1917 minGrowing a Deeply Rooted BusinessGrowing a Deeply Rooted BusinessGoodbye Burnout, Hello Big Moves: Your 2025 Planning GuideIn this episode of the Deeply Rooted Business Podcast, we’re leaving burnout behind and stepping into 2025 with a bold and intentional plan. Jess and Rachel share their step-by-step playbook for planning your most aligned and impactful year yet. From reflecting on 2024 to defining success, refining offers, and building sustainable systems, this episode is packed with actionable insights to help you scale without sacrificing balance. Download our free 30-day reflection guide and start making moves today!In this episode, we cover:01:47 The reflection practice that changes everything04:27 What your client list is trying to t...2024-12-1225 minGrowing a Deeply Rooted BusinessGrowing a Deeply Rooted BusinessLocal Clients vs Online Clients? What’s better?In this episode of the Deeply Rooted Business Podcast, we're tackling a question that stumps so many wellness entrepreneurs: should you focus on local clients, go fully online, or find a sweet spot in between?Drawing from our combined experience with both local and online businesses, we break down the real pros and cons of each approach. We're sharing what actually works (and what doesn't) when it comes to building your business presence, whether that's in your hometown or across the globe.You'll discover why starting local might be your secret weapon for faster growth...2024-12-0520 minLegacy Building MamasLegacy Building MamasWhy You Feel Like a Fraud: The Truth About Imposter Syndrome with Rachel Lounds (S2 E65)Ever found yourself questioning if you really deserve to be where you are, even when everyone else sees your worth? That, my friends, is imposter syndrome. Today, I’m diving into this powerful topic with Rachel Lounds, a Confidence Coach and imposter syndrome expert, with a deep background in psychology and personal development. Join us as Rachel breaks down imposter syndrome and its roots, revealing how our early beliefs shape the way we see ourselves. From personal strategies to reframe self-doubt to essential tips for new entrepreneurs, this episode is packed with actionable advice to build confidence and...2024-12-0334 minGrowing a Deeply Rooted BusinessGrowing a Deeply Rooted BusinessEnd-of-Year Reflection and Business Planning for 2025: A Guide for Women Entrepreneurs to Sustainable GrowthWelcome to Deeply Rooted Business! In this episode, Jess and Rachel explore the importance of pausing and reflecting to root your business in purpose for 2025. Together, they’ll walk you through their deeply rooted values, share actionable planning tips, and introduce their free 30-Day Reflection Workbook—a tool designed to help you map out a profitable, sustainable, and balanced business year.This conversation is packed with guidance for women entrepreneurs who want to step into 2025 with clarity, purpose, and a plan that aligns with their values.In this episode, we cover:00:11 Why refl...2024-11-2823 minGrowing a Deeply Rooted BusinessGrowing a Deeply Rooted BusinessTransforming Wellness Sales: Why FOMO Tactics Don't WorkIn this episode of the Deeply Rooted Business Podcast, we're diving into a crucial conversation about why traditional marketing tactics might be hurting your wellness business more than helping it.Ever noticed how those high-pressure, FOMO-driven strategies that work so well in business coaching feel... off when you're promoting your health programs? There's a reason for that, and we're unpacking it all.We start by examining why copying business coaching tactics can backfire in wellness, and how understanding the emotional journey of your health-focused clients changes everything about your marketing approach. You'll discover how to...2024-11-2118 minGrowing a Deeply Rooted BusinessGrowing a Deeply Rooted BusinessMarketing Strategy for Dietitians & Wellness Coaches: Building A Marketing Ecosystem to Boost Client Leads & Streamline Content CreationToday, we're focusing on bridging the biggest gaps in your marketing plan so you can maximize your impact, work more efficiently, and see consistent growth.Whether you’re struggling to find the time to create content, trying to decide between local and online strategies, or figuring out what offers to focus on, I’ve got a practical roadmap for you.In this episode, we’ll tackle key gaps like making time for marketing and playing to your audience’s needs. I’ll share tips on systemizing your approach with tools like the Content Hero System, and we’ll...2024-11-1423 minGrowing a Deeply Rooted BusinessGrowing a Deeply Rooted BusinessDemystifying Your Launch Analytics - A Deep Dive into Launch Goals and MetricsIn this episode of the Growing a Deeply Rooted Business Podcast, Jess and Rachel are diving straight into the numbers game of successful launches!Ever set a launch goal that felt like a shot in the dark? That's why we're unpacking how to set goals that aren't just pulled from thin air but are backed by real data (and yes, we'll make it way less scary than it sounds!).You'll discover our good, better, and best approach to goal setting, because who doesn't love options? We explore top-of-funnel strategies that actually work in today's market...2024-11-0720 minGrowing a Deeply Rooted BusinessGrowing a Deeply Rooted Business[Throwback Episode] Finding Your Own Path: Releasing the Black Friday PressureIn this episode of The Deeply Rooted Business Podcast, we're pulling back the curtain on Black Friday - and trust me, it's not just about those midnight doorbusters!Having spent years in retail trenches, Jess will share what really goes on behind those "biggest sale of the year" signs. We're talking about the exhausting prep work, the strategic planning, and yes, even why some savvy business owners choose to sit this one out completely.Jess and Rachel will unpack the real impact of discounting on your business (it's not just about the bottom line), why...2024-11-0118 minGrowing a Deeply Rooted BusinessGrowing a Deeply Rooted Business3 Limiting Beliefs That Are Sabotaging Your Launch SuccessStruggling to hit your launch goals or break through the same revenue ceiling? In this episode of The Growing Deeply Rooted Business Podcast, Jess uncovers the 3 limiting beliefs that could be holding your launches back. If you’ve ever felt stuck in a cycle of burnout, perfectionism, or constant strategy-hopping, this episode is for you.Discover how these mental blocks show up during launches—and, more importantly, learn practical mindset shifts you can make to build sustainable, stress-free, and profitable launches. Stay tuned until the end, where Jess shares her Launch Cure Guide—a powerful, pay-what-you-want resource filled...2024-10-2409 minGrowing a Deeply Rooted BusinessGrowing a Deeply Rooted BusinessThe Launch Cure: How to Diagnose and Fix Your Launch Problems for Better and Bigger ResultsCan a launch ever be less stressful? In this episode of the Growing A Deeply Rooted Business Podcast, I'm tackling this question head-on and sharing strategies to transform your launches from anxiety-inducing events into profitable, manageable processes.As an operations and project manager specialist, I've gathered valuable insights to help you navigate the launch journey more smoothly.We'll also discuss common pitfalls that lead to underperforming launches, including the persistent challenge of shiny object syndrome and why long-term strategies often outperform quick fixes.You might be wondering if these approaches will...2024-10-1714 minGrowing a Deeply Rooted BusinessGrowing a Deeply Rooted Business4 Tips to Maximize Profits and Minimize Stress During Your Next LaunchIn this episode of the Deeply Rooted Business Podcast, Jess discuss the common causes of burnout during the launch of group programs or courses and provides strategies to avoid it.Jess explores over-complicating launch strategies, lacking a strategic plan, inadequate support, and neglecting personal wellness as key reasons behind launch burnout. The episode emphasizes that a successful launch is not only about execution but also maintaining one's wellbeing to attract clients effectively.In this episode, we cover…01:35 Root causes why launch burnout happens06:46 Four strategies for a successful and stress-free laun...2024-10-1010 minGrowing a Deeply Rooted BusinessGrowing a Deeply Rooted BusinessCreate a Workshop That Converts with Melanie Battistelli and Branda VillacobIn this episode of the Deeply Rooted Business Podcast, Melanie, an experienced online business manager, and her podcast co-host Branda, a skilled copywriter and content strategist, join Jess to discuss the benefits of incorporating workshops and masterclasses into a sustainable business model.They cover the differences between workshops and webinars, share insights on planning and executing successful paid workshops, and provide actionable tips for maintaining energy and simplifying the process.The guests also delve into how workshops build trust with an audience and can serve as an introduction to larger courses or programs.2024-10-0322 minThe Liberated Latina Podcast - Marketing, Energetics, & Visibility for Women of Color CoachesThe Liberated Latina Podcast - Marketing, Energetics, & Visibility for Women of Color CoachesBuilding Six Figure Businesses After Losing Everything Feat. Rachel FriedmanIt’s often said that success comes with repetition, and Rachel’s story of growing MULTIPLE six-figure businesses after hard losses is one that every entrepreneur needs to hear.   As you’ll hear, it wasn’t always linear progress and hitting six figures didn’t mean the end of all challenges… In many ways, it was just the beginning.   In this conversation, you’ll hear: How Rachel organically grew her first six-figure business with no business knowledge and only word of mouth The pivot into growing a brick-and-mortar yoga studio and...2024-09-2744 minGrowing a Deeply Rooted BusinessGrowing a Deeply Rooted BusinessReflecting on One Year of Podcasting: How Strategic Systems Fuel Our SuccessIn this episode of the Growing a Deeply Rooted Business podcast, we’re celebrating the one-year anniversary of their podcast. We reflect on our journey, lessons learned, and our approach to sustainable growth without focusing on vanity metrics.We also discuss planning ahead, the importance of having fun, and our strategy for consistent content delivery. We outline our goals moving forward, including integrating the podcast into our newsletter strategy, monetizing the podcast, and offering free resources for each episode.Tune in as we explore what has worked, what needs to start or stop, and ou...2024-09-1915 minGrowing a Deeply Rooted BusinessGrowing a Deeply Rooted Business5 Essential Habits for Sustainable Business Success: Lessons from our Corporate CareersReady to cultivate lasting success in your business? In this episode, we’re sharing 5 essential habits that have been key to our growth, inspired by years of experience in the corporate world. Discover how to implement strategies like effective time management, systems-driven operations, and long-term planning to create a business that thrives sustainably. Whether you’re an entrepreneur just starting out or looking to refine your approach, these habits will help you build a strong, resilient business. Join us as we dive deep into the practices that can help you stay rooted and grow with intentionIn this...2024-09-1221 minGrowing a Deeply Rooted BusinessGrowing a Deeply Rooted BusinessEvergreen Sales Funnel vs. Live Sales Launch: Which Strategy is Right for Your Business?Are you debating between setting up an evergreen sales funnel or going for a live sales launch? In this episode, we break down the pros and cons of each approach to help you decide which strategy aligns best with your business goals. Learn how to maximize revenue, build trust with your audience, and avoid common pitfalls in both evergreen funnels and live launches. Whether you're aiming for consistent passive income or big cash infusions, this video will guide you through choosing the right method for your next product launch. Tune in to find out which strategy will take your...2024-09-0517 minGrowing a Deeply Rooted BusinessGrowing a Deeply Rooted BusinessMaster Your Launch Timeline: Step-by-Step Guide to a Stress-Free Launch CalendarDiscover the secrets to planning a successful launch with our comprehensive guide on creating an effective launch timeline. Learn how to avoid common pitfalls, maintain your energy throughout the launch, and ensure every detail is covered, from ramp-up to cart close. Whether you're a seasoned entrepreneur or launching for the first time, this video provides actionable tips and strategies to help you stay on track and achieve your launch goals. Tune in to master your launch calendar and set your business up for success!We cover:01:24 The Dual Calendar Strategy02:14 Common launch mistakes...2024-08-2913 minGrowing a Deeply Rooted BusinessGrowing a Deeply Rooted BusinessBlack Friday 2024: Early Planning Secrets for Maximum ProfitsBelieve it or not, it's time to start thinking about Black Friday 2024. In this episde, we're diving into why August isn't too early to plan and how you can set yourself up for a record-breaking sales season. From mapping out your calendar to targeting the right audience, we're covering all the essentials to make sure your Black Friday campaign isn't just good—it's epic. Don't get lost in the holiday chaos—start planning now and crush your sales goals this Black Friday!”Timestamp:00:18 Why plan for Black Friday in August?02:17 How to create a target...2024-08-2219 minGrowing a Deeply Rooted BusinessGrowing a Deeply Rooted Business5 Essential Steps to Avoid a Flopped LaunchReady to crush your upcoming launch? 🚀 In this episode of the Deeply Rooted Business Podcast, Rachel, your marketing ecosystem architect, and Jess, the operations guru, dive deep into the 5 critical steps you need to ramp up your launch strategy for Q3 and Q4. From debriefing past launches to setting realistic goals, market research, social proof, and list building, we cover everything you need to ensure a successful launch. Don’t miss out on these expert tips that will help you avoid common pitfalls and set your business up for major success. Perfect for entrepreneurs and business owners geari...2024-08-1520 minGrowing a Deeply Rooted BusinessGrowing a Deeply Rooted Business5 Business Tools that Help Us Work Smarter Not HarderIn this episode of the Deeply Rooted Business Podcast, Jess and Rachel dive into their top five must-have tech tools that have significantly transformed their business operations.They provide insights on how each tool enhances efficiency, supports customer experiences, and keeps their business running smoothly. Jess also shares some advanced automation strategies, while Rachel highlights the advantages of using her go-to email platform for email marketing. This episode is packed with actionable tips and recommendations for business owners looking to optimize their tech stack and streamline their operations.Timestamp:00:17 The importance of tech...2024-08-0822 minGrowing a Deeply Rooted BusinessGrowing a Deeply Rooted BusinessBusiness Habits to avoid burnout - time tracking, lead source audit, conversion ratesIn this episode of the Deeply Rooted Business Podcast, Jess and Rachel discuss how business owners can avoid burnout by implementing effective habits and systems.Jess shares her personal experience of managing her business despite being seriously ill, emphasizing the importance of robust operational systems. Rachel and Jess explore three main types of business stress—financial worry, mental overwhelm, and energetic burnout—and provide actionable advice on how to address these issues.Key systems discussed include time tracking, lead source auditing, project management systems, and quarterly planning. They also highlight the importance of outsourcing and dele...2024-08-0120 minGrowing a Deeply Rooted BusinessGrowing a Deeply Rooted BusinessBusiness Systems for Self-CareIn this episode of the Growing A Deeply Rooted Business podcast, hosts Jess and Rachel dive into building effective systems for self-care and business management at every stage – starting, scaling, and stretching your business. They discuss the importance of time management, planning systems, and why systems can transform from being a mere to-do list item to a pivotal support system in your business growth. The episode also covers targeted inbound flows, the significance of live launching and evergreen funnels, and creating standard operating procedures (SOPs) for scaling your business. Tune in to learn how systems ca...2024-07-2527 minGrowing a Deeply Rooted BusinessGrowing a Deeply Rooted BusinessHow your email list fits into your marketing ecosystemIn this new episode of the Growing A Deeply Rooted Business Podcast, Rachel highlights the importance of integrating your email list into your overall marketing ecosystem. She discusses why many business owners fail to properly utilize their email lists and offers detailed advice on how to build and balance a marketing ecosystem.Key topics covered include understanding your marketing ecosystem, planning for top-of-funnel activities, segmenting your email list, and validating messaging through A/B testing. By the end of the episode, listeners will have actionable strategies to ensure their email lists support their business goals effectively.2024-07-1819 minGrowing a Deeply Rooted BusinessGrowing a Deeply Rooted BusinessRevenue Recovery: Top Tips to Hit Your 2024 Financial GoalsAre you struggling to meet your 2024 revenue goals? You're not alone! In this episode of the Deeply Rooted Business Podcast, Jess, our operational expert, and Rachel, our marketing mastermind, discuss actionable strategies to boost your revenue in Q3 and Q4. We'll take you through a proven framework to assess, align, and act on your business goals.Topics Covered:Understanding why Q1 and Q2 may have been slowThe importance of a seasonal resetHow to conduct an effective inbound auditAligning your offers with your audience's needsStrategies to improve conversion ratesTips to avoid burnout while pushing towards your goals2024-07-1129 minGrowing a Deeply Rooted BusinessGrowing a Deeply Rooted BusinessIntentional Goal Setting Strategies for Small Business OwnersIn this episode of the Growing A Deeply Rooted Business Podcast, hosts Jess and Rachel discuss the importance of setting intentional goals for business growth. They discuss the pitfalls of setting arbitrary goals and the significance of aligning goals with core values and desires. Key aspects covered include defining your 'why,' understanding the 'what,' and establishing the 'how' to ensure goals are achievable and meaningful. You will learn practical tips for reverse engineering goals, setting realistic benchmarks, and incorporating accountability into their routines. The episode also offers insights into balancing ambition with reality...2024-07-0433 minGrowing a Deeply Rooted BusinessGrowing a Deeply Rooted BusinessHarness the Summer Energy: Tips for Avoiding Burnout and Boosting Business Growth | Deeply Rooted Business Podcast Season 4 EpisodeWelcome back to Season 4 of the Deeply Rooted Business Podcast! In this episode, Jess and Rachel dive into the vibrant energy of summer and how it can transform your business. Discover how to integrate Ayurvedic principles for a holistic approach to growth and sustainability. Learn about balancing the Pitta dosha, managing business 'heat,' and avoiding burnout.Timestamps:01:22 - Balancing business and self-care04:07 - Delegation and outsourcing04:50 - Investing back into the business06:38 - Avoiding burnout and realignment11:18 - Maternity leave and future plans14:47...2024-06-2717 minGrowing a Deeply Rooted BusinessGrowing a Deeply Rooted BusinessPinterest Marketing 2024: Expert Tips for Sustainable Growth with Heather Farris | Guest EpisodeIn this guest episode of the Deeply Rooted Business Podcast, we're joined by Pinterest marketing expert Heather Farris to discuss Pinterest strategies for 2024. Heather shares her insights on how to use Pinterest as a background operation in your business effectively, the importance of a solid keyword plan, and the benefits of consistent pinning.We also explore the nuances of the Pinterest algorithm, creating a sustainable content system, and how to leverage Pinterest for long-term success. Whether you're a beginner or looking to refine your strategy, this episode is packed with valuable tips and actionable advice....2024-06-2030 minGrowing a Deeply Rooted BusinessGrowing a Deeply Rooted BusinessReviving Your Dead Email List: Improve Your Email List with These TipsDiscover actionable tips to improve your email list and revive a dead one in this solo episode with Rachel. Learn how to audit subscribers, refine inbound flows, and create sustainable strategies to turn crickets into conversions. Ideal for marketers facing low engagement.Key Takeaways:-Audit Your Subscribers: Understand who is on your list, how they got there, and what they are interested in. -Narrow In on Your Inbound Flows: Examine all the ways that a new subscriber can get onto your email list and ensure these entry points align with your target audience.2024-06-1312 minGrowing a Deeply Rooted BusinessGrowing a Deeply Rooted BusinessSpring Season Recap: Essential Lessons for Growing Your PodcastIn this insightful recap, we dive into the key strategies and lessons we've learned from growing our podcast over the spring season. Whether you're a seasoned podcaster or just starting out, these actionable tips will help you elevate your podcasting game.Key Takeaways:-The power of flexibility: Rachel and Jess share how they had to pivot halfway through the season, demonstrating the importance of adaptability in business.-Effective planning and scripting: They discuss their strategic approach to planning and scripting episodes, which has helped them deliver more cohesive and engaging content....2024-06-0614 minGrowing a Deeply Rooted BusinessGrowing a Deeply Rooted BusinessHow to determine priorities in business | What to focus on next to grow your businessAre you feeling overwhelmed by all the ideas you have for your business? In this episode, we dive deep into how to determine priorities in business and what to focus on to grow your business effectively. Learn how to plan like a corporation and handle a backlog of projects with ease. We'll share clarifying questions that will help you prioritize tasks, align with your values, and contribute to your most immediate needs. Watch now to discover actionable strategies that will make your business journey smoother and more fulfilling.Key Takeaways:- The importance of proactive...2024-05-3016 minGrowing a Deeply Rooted BusinessGrowing a Deeply Rooted BusinessHow to Scale Your Online Business: Sustainable Growth Strategies for Every Stage In this episode of the Deeply Rooted Business Podcast, your hosts Jess and Rachel dive into the essential strategies for scaling your online business at every stage. They break down the journey into three key phases - starting, stretching, and scaling - and provide insightful tips on what should be happening in each phase. From developing a signature offer to creating a validated offer suite, they cover all the critical steps to ensure sustainable growth for your online business.Key Takeaways- The importance of simplicity in your offer suite during the starting phase.2024-05-2315 min