Shows
Unbreakable Mind & BodyScratch That Itch: A Story of Career Pivots and Personal GrowthHave you ever pursued something you thought was the answer to the curiosity you carried inside, only to discover it wasn't meant for you? That's the journey I explored and share in this deeply personal episode of Unbreakable Mind & Body.After putting my online fitness brand to sleep, I dove headfirst into construction—an industry I'd always been fascinated by. Three jobs and 16 months later, I found myself processing the disappointment of multiple career setbacks. From hellish commutes to toxic environments and misleading job descriptions that promised "flexibility" but delivered 24/7 expectation, these experiences confirmed what was NOT ri...2025-03-2416 min
Parents Who ThinkNo Kids, No Apologies with Rachel PessoIn this episode of Parents Who Think, Danusia is in conversation with Rachel Pesso, brand designer and unapologetic truth-teller, about her choice to skip motherhood—despite the relentless pressure to conform. Rachel gets real about the fear of judgment, the selfish-woman stereotype, and those infuriating "you'll change your mind" conversations. Spoiler: she hasn’t. Together, they blow up the outdated myth that motherhood is the only path to fulfillment. Rachel opens up about navigating anxiety, holding onto her ambitions, and the deeply ingrained expectations that make women feel like they have to disappear when they becom...2025-02-1514 min
CommunityRachel Pesso: Creating Emotional Experiences Through Your Business’ BrandWelcome back to Community! In this episode, Kristina is chatting with Rachel Pesso, founder of RP Creative, a branding agency known for creating custom visual brands that evoke emotion & authentic connection. Kristina met Rachel in person through an Entreprenista event and immediately was drawn to her for her wisdom and creativity.In this episode they talk about how transformative in-person events have been for building connections, launching businesses, and fostering meaningful relationships in both Rachel and Kristina’s journeys.They also discuss the connection between branding and showing up with confidence online and in person. Th...2025-01-1334 min
The Lindsey Anderson ShowHow to Build a Brand That Sells with Rachel PessoWelcome to this episode of The Millionaire Maker Show. I’m thrilled to introduce our guest, Rachel Pesso, a branding expert and founder of RP Creative. In this episode, we dive deep into how to build a brand that sells through visual storytelling in building connections and boosting sales for online businesses. Rachel shares her insights on overcoming common branding obstacles and making an emotional connection with your audience. We also explore actionable tips on how to infuse branding into our everyday business practices.Guest IntroductionRachel Pesso is a visual storyteller, branding expert, and fo...2024-10-0824 min
Behind DesignEp. 30 - Unlock Next-Level Growth: Kristina Bartold On Building Thriving Communities And Leveraging Social Media For Real ImpactIs your social media strategy missing the mark? On this episode of Behind Design, host Rachel Pesso sits down with Kristina Bartold, CEO and co-founder of The Social Snippet, to dive deep into the art of community-driven growth. Kristina reveals why focusing on connection over followers is the key to sustainable success in today’s digital landscape. From growing a loyal network to using platforms like Instagram and LinkedIn strategically, Kristina offers high-impact insights for entrepreneurs ready to scale their influence and build communities that convert. Tune in to learn how to stop chasing vanity metrics and start creating re...2024-09-2429 min
She Can ShareEp: (80) Do I Need a Rebrand with Rachel PressoHave you asked yourself, "Should I Rebrand?" Maybe you started off one way but no longer feel like your website, photos or digital presence reflects who you are today. In today's episode, I have the privilege of having Rachel Pesso on the show to talk about all things brand design! She has been in the brand design space for over 10 years and worked with clients like Laverne Cox, Lori Harder, Jen Gottlieb, and Kelly Roach. We discuss how to create an emotional connection with your audience through brand design, how to know if it's time to rebrand and the...2024-09-0442 minShe Can ShareEp: (80) Do I Need a Rebrand with Rachel PressoHave you asked yourself, "Should I Rebrand?" Maybe you started off one way but no longer feel like your website, photos or digital presence reflects who you are today. In today's episode, I have the privilege of having Rachel Pesso on the show to talk about all things brand design! She has been in the brand design space for over 10 years and worked with clients like Laverne Cox, Lori Harder, Jen Gottlieb, and Kelly Roach. We discuss how to create an emotional connection with your audience through brand design, how to know if it's time to rebrand and the...2024-09-0442 minBehind DesignEP. 29 - Mastering Brand Positioning and High-Ticket Sales: A Conversation with Julie CabezasWhat truly sets a brand apart in a crowded market? In this episode of Behind Design, I sit down with Julie Cabezas, the "copywriter to the stars," to uncover the secrets behind creating a brand that not only stands out but also drives high-ticket sales. Julie shares her journey from launching her copywriting agency, Copycrimes, to building a high-ticket sales company that focuses on long-term results and authentic brand experiences. We dive into her unique approach to brand positioning, why brand voice is critical in conversion copy, and how collaborating with the right partners can elevate your brand to...2024-08-2725 minBehind DesignEp. 28 - From Living in a Funeral Home to Going Viral: Melissa Hughes on Faith and ResilienceHave you ever questioned your path during times of adversity? In this episode of Behind Design, Rachel Pesso is joined by Melissa Hughes, a social media expert dedicated to empowering women in building authentic personal brands. Melissa shares her extraordinary journey from living in a funeral home during a personal crisis to achieving viral success with her very first video. Discover how she transformed her hardships into a thriving business and how her faith and resilience have shaped her approach to brand-building. Tune in to learn the importance of clarity, authenticity, and staying true to your mission in the...2024-08-1334 minBehind DesignEp. 27 - Podcasting Unplugged: Behind the Mic with Janine StellaEver wondered what it truly takes to create a successful podcast? In this episode, Rachel sits down with Janine Stella, her podcast editor and founder of Stellamix Podcast Production, to explore the multifaceted world of podcasting.Janine shares her journey and expertise, discussing the importance of passion, authenticity, and evolving content creation. Whether you're contemplating starting a podcast or looking to revitalize your existing show, this episode is packed with valuable advice and real-life experiences. Learn the secrets to maintaining podcasting stamina, leveraging AI tools, and staying true to your voice. Plus, get inspired by Rachel's own...2024-07-2341 minBehind DesignEp. 26 - From Pandemic Pastime to Impactful Brand: Rachel Pesso's Secrets to Building a Loyal TikTok AudienceAre you an entrepreneur or a TikTok enthusiast looking to build a vibrant online community and authentic brand presence? In this episode of "Behind Design," Rachel Pesso shares her journey from a pandemic pastime to creating a thriving TikTok account for her French Bulldogs, Bear and Lola, with 14,000 followers. How did she turn a simple hobby into a powerful brand-building tool? Rachel unveils the strategies, insights, and key lessons she learned along the way. Discover the magic behind building genuine connections, the power of live interactions, and tips to leverage TikTok for your business. Whether you're new to TikTok...2024-06-1816 minBehind DesignEp. 25 - Soul Chat: Unleashing Your Inner Creativity with Rachel PessoHow do you tap into your creative potential and bring it to life in your business and everyday activities? In this special episode of "Behind Design," host Rachel Pesso dives deep into the roots of her creativity, sharing stories from her childhood, influenced by her artist mother, to her current life as a visionary entrepreneur and designer.Rachel explores the importance of embracing creativity beyond structured work, the challenges of staying inspired, and the joy of engaging in creative projects. She offers practical tips on how to ignite your own creative spark and encourages listeners to break...2024-05-2812 minBehind DesignEp. 24 - Creating Content that Connects: Shannon Claire's Journey to SuccessHave you ever wondered how to create content that truly connects with your audience? Join us as we chat with Shannon Claire, a multi-talented photographer, business coach, and social media manager. Shannon shares her journey from starting out as a photographer nearly 20 years ago to expanding her business to include a content creation studio, the Content Creators Collective.In this episode, you'll learn Shannon's secrets behind emotionally driven content, the importance of high-quality imagery, and how to elevate your brand strategy. Shannon also provides an inside look at her new studio, designed for entrepreneurs and content creators...2024-05-2128 minBehind DesignEp. 23 - Unlocking the Power of Purpose-Driven Marketing with Max LowyAre you leveraging your marketing strategies to truly amplify your business goals? In this enlightening episode of Behind Design, Rachel Pesso sits down with Max Lowy, co-founder of Attention Trading, to explore the transformative power of purpose-driven and organic marketing. Max shares invaluable insights into how a deep understanding of business goals can radically shape marketing efforts, making them more effective and aligned with overall business objectives. Dive into a discussion that reveals the intricacies of marketing that not only reaches but resonates with the audience, ensuring sustained growth and success.Show Notes:2024-05-1440 minBehind DesignEp. 22 - Mastering the Art of Rebranding with Celi AriasEver felt a disconnect between who you are and how your brand represents you? Join host Rachel Pesso as she welcomes Celi Arias to 'Behind Design.' In this episode, Celi, a seasoned business growth strategist and certified mindset coach, shares her personal journey and pivotal moments that signaled it was time to rebrand. Celi opens up about the entire process. If you're contemplating a rebrand or seeking inspiration from someone who's successfully navigated this transformative journey, this conversation offers invaluable perspectives. Tune in as we explore how a well-timed rebrand can propel your business success.2024-05-0732 minBehind DesignEp. 21 - Is Your Website Stuck in 2023? Uncover What to Avoid in 2024!Are you making these common web design mistakes? Join Rachel Pesso in a compelling one-on-one soul chat on "Behind Design" as she delves into the crucial dos and don'ts for your website in 2024. From outdated carousels to overwhelming animations, Rachel shares her top tips to elevate user experience, streamline navigation, and optimize call-to-actions. Whether you're looking to revamp your site or just curious about the latest trends, this episode will equip you with the insights to make impactful changes. Tune in to transform your digital presence and connect more effectively with your audience!2024-04-3020 minBehind DesignEp. 20 - Creating Connections: Jenni Schwartz on Niche Branding and Building a Design BusinessHow do you turn a passion for design into a thriving business? This episode of Behind Design features Jenni Schwartz, founder of Solmark Creative, as she shares her unique journey from freelance gigs to establishing a specialized branding and digital design studio. Dive into the conversation with host Rachel Pesso, as Jenni discusses the importance of niching down, leveraging partnerships, and the transformative impact of integrating business with creativity. Tune in to explore how Jenni’s focus on the fitness and wellness industry has shaped her approach and led to success. A must-listen for any creative looking to carve ou...2024-04-2326 minBehind DesignEp. 19 - Unlocking the Power of Storytelling with Chris Ward: Transform Your Brand's NarrativeHow can the art of storytelling redefine your brand and deepen connections with your audience? Find out in this captivating episode of "Behind Design," where host Rachel Pesso welcomes storytelling expert Chris Ward. Discover Chris's profound insights into the role of authenticity and emotional engagement in storytelling, essential for personal and business branding success. Learn about the transformative journey Rachel embarked on with Chris's guidance, stemming from an unexpected TikTok interaction, and how it brought unparalleled clarity to her brand's message. This episode is a must-listen for anyone keen to leverage the dynamic power of storytelling to elevate their...2024-04-1626 min