Shows
Train Thrive Grow: The Course Creator's PodcastEpisode 14: Should I Beta Test My CourseBeta testing can be a great way to improve your content. In fact, I used to beta test all my programs! But I’ve discovered an approach I like even better: working with founding members! This approach means you don’t have to create content before getting paid for it. It also allows you to get “credit card proof” early in the course creation process.
2018-11-1307 minTrain Thrive Grow: The Course Creator's PodcastEpisode 13: Building a Brand on Social Media Through Clarity + Consistency with Xenia HerreraWoohoo! I am so excited for this episode. This week, we're hearing from Xenia Herrera, a San Jose based social media strategist who got her start helping her husband build his real estate investment company. Today, Xenia helps others achieve success through social media. Our conversation covers the importance of showing up as your full self, being consistent, and ensuring your message is clear.
2018-11-0142 minTrain Thrive Grow: The Course Creator's PodcastEpisode 12: Building a Brand and Balancing Your Passions with Faith JenkinsToday on the podcast we have an awesome guest, Faith Jenkins of @wooseandwilly ! I loved this interview and can’t wait for you all to listen. We chat all about how Faith balances her multiple side hustles with a full-time job. Faith also shares tons of awesome information about building your brand and creating a consistent aesthetic for your business.
2018-10-2634 minTrain Thrive Grow: The Course Creator's PodcastEpisode 11: How to Price Your Online CourseIn this episode, I share some of my favorite strategies for pricing your online course. We cover why you shouldn’t make pricing an emotional decision, but instead want to focus on the value of your product. We also talk about dodging imposter syndrome, and why there’s no one size fits all strategy for pricing your courses.
2018-10-1707 minTrain Thrive Grow: The Course Creator's PodcastEpisode 10- Engaging Your Instagram Audience with Amanda CampeanuI am so excited for you all to hear this episode! Amanda and I chat all about how to build and engage your audience on Instagram, as well as her journey with photography and entrepreneurship.
2018-10-1138 minTrain Thrive Grow: The Course Creator's PodcastEpisode 9: Basics of Successful OnboardingIn this episode, I chat about some of the basics of successful on-boarding, from designing personalized materials, to sharing the why behind your company, and giving your new employee room to learn.
2018-10-1008 minTrain Thrive Grow: The Course Creator's PodcastEpisode 8: Visual Strategy and Brand Identity with Marielle DavisIn this week's episode, I chat with Brisbane-based brand stylist Marielle Davis. We chat about everything from developing a consistent brand strategy, to pairing fonts, how to avoid common branding pitfalls, and what's next for Marielle as she adds passive income to her service-based business. Find Marielle on insta @ivyandellestudio and online at ivyandellestudio.com.
2018-10-0521 minTrain Thrive Grow: The Course Creator's PodcastEpisode 7: What to do When Your Course Doesn't SellI’m back with a new solo show! I wanted to talk about a question that I get asked a lot, which is what should I do when my course does not sell? My biggest piece of advice in this situation is not to give up! But to learn from your results and use them to help you create successful launches in the future. We start with some tough but important questions to ask yourself. Then we get into action steps: surveying people who expressed interest but did not actually end up buying your course and analyzing your funnel to as...
2018-10-0213 minTrain Thrive Grow: The Course Creator's PodcastEpisode 5: Social Media Strategy and Getting Started with FB AdsThis episode with @feliciawright was so. much. fun. We chat all about social media strategy: how to find your tribe online, when's the right time to get into Facebook ads, and the importance of mindset-- PLUS Felicia explains why Linked In can be a great tool for finding great clients for your B2B services. Felicia's book recommendation is The Tapping Solution for Manifesting Your Greatest Self by Nick Ortner!
2018-09-1426 minTrain Thrive Grow: The Course Creator's PodcastEpisode 4: Top Trends in eCourse CreationThe online course world changes all the time, so this week I wanted to highlight some of the important trends I have seen over the past few months. Today, success with course creation is all about cutting through the noise, targeting a specific need, building relationships and providing a source of community. What trends have you noticed in online courses? Anything I missed?
2018-08-3012 minTrain Thrive Grow: The Course Creator's PodcastEpisode 3: Your First Course Sales Page with Natalie TaylorI am soo excited about this week's podcast! We have a very special guest with us: Natalie Taylor is the owner of The Missing Ink and a copywriter to course creators and online business owners who are ready to elevate their brands and turn their dreamiest clients into paying customers.
In this episode, Natalie shares her 5 part framework for course sales pages and talks about how first-time course creators can get started with copywriting.
As a special gift, Natalie is also sharing her course launch master map-- a great resource for helping you put together your launch copy! Find it at...
2018-08-2238 minTrain Thrive Grow: The Course Creator's PodcastEpisode 2: 3 Books I Recommend for ALL Course CreatorsIt’s “book club week” and I’m sharing three books I recommend to all course creators… and actually, none of them are technically about education. Rather they are each focused on a different idea that I think is key for online course creators.
2018-08-1409 minTrain Thrive Grow: The Course Creator's PodcastEpisode 1: The Three Things You Need to Launch a CourseOne of the questions I get asked most often is whether or not I think an entrepreneur is ready to create an online course. The truth is, being ready to start an online course is not all about numbers or how long you've been in business-- rather, it's about having a topic you're passionate about, an audience who trusts and loves your work, and a good sense of what that audience needs in a course. In this episode, we're talking more about how you can find your niche, build your audience, and get to know what your audience needs.
2018-07-3117 minTrain Thrive Grow: The Course Creator's PodcastTRAILERComing soon! A new podcast for course creators looking to share their knowledge online. Want to be a guest on my show or have ideas for content? Send me a message at hello@rachelreclam.com
2018-07-2201 min