Shows
Content Strategy InsightsRafaëla Ellensburg: Holistic, Semantic Content Engineering – Episode 191Rafaela Ellensburg
Serving personalized content about thousands of products to millions of people requires a sophisticated content operation.
At Albert Heijn, the big grocery store chain in the Netherlands, Rafaëla Ellensburg established a content engineering practice that lets the company deliver personalize-able omnichannel content at scale.
In the process, she also created a content engineering practice guild, positioned content within the company as an important enterprise asset, and began developing the semantic practices that will take their content operations into the future.
We talked about:
her work as a content engineering consultant at Albert Heijn, the big Netherlands grocery s...2024-06-1000 min
Content Strategy InsightsRafaëla Ellensburg: Holistic, Semantic Content EngineeringServing personalized content about thousands of products to millions of people requires a sophisticated content operation. At Albert Heijn, the big grocery store chain in the Netherlands, Rafaëla Ellensburg established a content engineering practice that lets the company deliver personalize-able omnichannel content at scale. In the process, she also created a content engineering practice guild, positioned content within the company as an important enterprise asset, and began developing the semantic practices that will take their content operations into the future. https://ellessmedia.com/csi/rafaela-ellensburg/2024-06-1032 min
The Plate SessionsWaarom je holistisch naar content moet kijken om te schalen | Rafaela Ellensburg (Albert Heijn) en Pieter Versloot bespreken het boek Designing Connected ContentIn dit boeiende gesprek ontleden we hoe je een enorme impact met content in je organisatie kunt bewerkstelligen zonder dat je telkens nieuwe content specialisten nodig hebt. Het geheim is gestructureerde content, het definiëren van het content domein, nadenken over de 'jobs to be done' en een blauwdruk over waar je start voor het maken en een digitale klantervaringHet boek waar we het over hebben is 'Designing Connected Content'2022-09-2440 min