Shows
The Courageous Podcast with Ryan BermanJeff Ragovin - Founder & CEO at Ragovin VenturesJeff Ragovin is a visionary entrepreneur who’s turned industry shake-ups into his playground. From co-founding Buddy Media, which led to a $745M acquisition by Salesforce, to steering Semasio through a high-stakes rebrand and acquisition by Samba TV, Jeff has mastered the art of navigating complex transformations with grit and a strategic eye. In this episode, Jeff dives into his journey of leadership, from making the tough calls during a company pivot to having radical, transparent conversations with his team. He reveals how the mantra “action overrides inadequacy” fueled his success and why surrendering his ego led to breakthroughs in both...2024-12-1854 min
Grassroots MarketingFyllo with Chief Commercial officer Jeff Ragovin (MJ Biz Con)Fyllo with Chief Commercial officer Jeff Ragovin, today on Grassroots Marketing only on Cannabis Radio.Tech pioneer and industry veteran, Jeff Ragovin has a proven track record of leading and scaling technology platforms. Co-founder of Buddy Media, Ragovin played a central role in guiding the company from start-up to the largest enterprise social marketing software in the world. Founded in 2007, Buddy Media empowered brands and agencies with a SaaS platform to organize and control their social marketing programs globally. Buddy Media enabled companies to publish content, place and optimize social ads, and measure the effectiveness of social marketing...2021-10-2923 min
Marketing MixJoshua Rahn & Steven Rosenblatt, Co-Founders & Partners, Oceans VenturesJoshua and Steven discuss their careers at Facebook and Foursquare, their journey launching Oceans Ventures and how they’re helping other Founders to launch successful startupsShow Notes: https://podcast.socialnative.com/marketing-mix-oceans-ventures2020-03-0429 min
Marketing MixJoshua Rahn & Steven Rosenblatt, Co-Founders & Partners, Oceans VenturesJoshua and Steven discuss their careers at Facebook and Foursquare, their journey launching Oceans Ventures and how they’re helping other Founders to launch successful startupsShow Notes: https://podcast.socialnative.com/marketing-mix-oceans-ventures2020-03-0429 min
Marketing MixSoyoung Kang, CMO, eosSoyoung discusses her role as the first-ever CMO at eos, the biggest challenges and opportunities for beauty marketers in 2020, and strategy for the brand’s recent #MakeItAwesome TikTok campaign that generated over 3 billion views.Show Notes: https://podcast.socialnative.com/marketing-mix-eos2020-02-0521 minMarketing MixSoyoung Kang, CMO, eosSoyoung discusses her role as the first-ever CMO at eos, the biggest challenges and opportunities for beauty marketers in 2020, and strategy for the brand’s recent #MakeItAwesome TikTok campaign that generated over 3 billion views.Show Notes: https://podcast.socialnative.com/marketing-mix-eos2020-02-0521 min
Marketing MixChad Bronstein, Founder & CEO, FylloChad discusses breaking into the unknown of cannabis advertising, how Fyllo is creating safe marketing automation for cannabis brands, and his strategy for shaping company culture from inception to acquisition. Show Notes: https://podcast.socialnative.com/marketing-mix-fyllo2020-01-3024 minMarketing MixChad Bronstein, Founder & CEO, FylloChad discusses breaking into the unknown of cannabis advertising, how Fyllo is creating safe marketing automation for cannabis brands, and his strategy for shaping company culture from inception to acquisition. Show Notes: https://podcast.socialnative.com/marketing-mix-fyllo2020-01-3024 min
Marketing MixGhadi Hobeika, US CMO & Group CDO, Unibail-Rodamco-WestfieldGhadi discusses digital, data and customer engagement strategies, the role of Silicon Valley in retail spaces, and the top technologies and trends reshaping in-store experience in 2020.Show Notes: https://podcast.socialnative.com/marketing-mix-urw2020-01-2217 minMarketing MixGhadi Hobeika, US CMO & Group CDO, Unibail-Rodamco-WestfieldGhadi discusses digital, data and customer engagement strategies, the role of Silicon Valley in retail spaces, and the top technologies and trends reshaping in-store experience in 2020.Show Notes: https://podcast.socialnative.com/marketing-mix-urw2020-01-2217 min
Marketing MixSavannah Sachs, CEO, TULASavannah discusses creating customized digital experiences, when and why direct-to-consumer beauty brands need to expand into third-party retailers, and the value of influencers in driving revenue in 2020. Show Notes: https://podcast.socialnative.com/marketing-mix-tula2020-01-1517 minMarketing MixSavannah Sachs, CEO, TULASavannah discusses creating customized digital experiences, when and why direct-to-consumer beauty brands need to expand into third-party retailers, and the value of influencers in driving revenue in 2020. Show Notes: https://podcast.socialnative.com/marketing-mix-tula2020-01-1518 min
Marketing MixEric Kuhn, Co-Founder & CMO, Layer3 TVEric discusses improving customer experience in the golden age of television, his experience launching the first new cable company of the decade, and how his love for the arts and storytelling earned him a Tony award for producing a Broadway showShow Notes: https://podcast.socialnative.com/marketing-mix-layer-3-tv2020-01-0826 minMarketing MixEric Kuhn, Co-Founder & CMO, Layer3 TVEric discusses improving customer experience in the golden age of television, his experience launching the first new cable company of the decade, and how his love for the arts and storytelling earned him a Tony award for producing a Broadway showShow Notes: https://podcast.socialnative.com/marketing-mix-layer-3-tv2020-01-0826 min
Marketing MixMichael Rothman, Co-Founder & CEO, FatherlyMichael discusses how to life stage market to men, why brands often play an important role in shaping progressive gender norms, and the direct value of SEO and email marketing today.Show Notes: https://podcast.socialnative.com/marketing-mix-fatherly2019-12-1820 minMarketing MixMichael Rothman, Co-Founder & CEO, FatherlyMichael discusses how to life stage market to men, why brands often play an important role in shaping progressive gender norms, and the direct value of SEO and email marketing today.Show Notes: https://podcast.socialnative.com/marketing-mix-fatherly2019-12-1820 min
Made by MarketingSmartyPants: The End of the AOR ModelNick Mazzucco, Senior Director of Integrated Marketing at SmartyPantsdiscusses the end of the AOR model, how to maintain a startup story through rapid national growth, and driving the best results for different platforms as a highly distributed in-store and online brand.Show Notes: https://podcast.socialnative.com/made-by-marketing-smartypants2019-12-1324 min
Marketing MixKaren O'Brien, VP of Social Media, Signet JewelersKaren discusses how to activate authentic influencer marketing campaigns, the shift from static image to story content, and the democratization of content creation on new platforms.Show Notes: https://podcast.socialnative.com/marketing-mix-signet-jewelers2019-12-1120 minMarketing MixKaren O'Brien, VP of Social Media, Signet JewelersKaren discusses how to activate authentic influencer marketing campaigns, the shift from static image to story content, and the democratization of content creation on new platforms.Show Notes: https://podcast.socialnative.com/marketing-mix-signet-jewelers2019-12-1120 minMade by MarketingDynamo Events: How to throw a successful eventChrissy Thompson, Founder & Senior Event Producer at Dynamo Events discusses the value of events in the brand and tech world, top trends to incorporate into your event, and how to evaluate event impact and ROI.Show Notes: https://podcast.socialnative.com/made-by-marketing-dynamo-events2019-11-2235 minMarketing MixMark Mersman, CMO, USA FinancialMark discusses marketing an intangible service in a highly regulated industry, building trust and credibility without third-party validation, and why high-value purchase or investment decisions are the most rewarding challenge for financial marketers.2019-11-2018 min
Marketing MixMark Mersman, CMO, USA FinancialMark discusses marketing an intangible service in a highly regulated industry, building trust and credibility without third-party validation, and why high-value purchase or investment decisions are the most rewarding challenge for financial marketers.2019-11-2019 minMade by MarketingCAULIPOWER: The problem with traditional creative agenciesNathan Jacroux, Head of Brand Marketing at CAULIPOWER discusses bringing community management in-house, the brand’s high-performing paid social strategy and the shifting brand-agency relationship. Want to try out CAULIPOWER? Here’s a link to a $2 chicken tender coupon good through 12/31! https://caul.us/SocialNative Show Notes: https://podcast.socialnative.com/made-by-marketing-caulipower2019-11-1138 min
Marketing MixKristen D'Arcy, CMO, PacSunKristen discusses her incredible career in marketing that named her in AdAge’s 40 Under 40, how she has revamped multiple global brands with a digitally-driven eCommerce strategy, and why brands shouldn’t apply a one size fits all approach to creative moving into 2020.Show Notes: https://podcast.socialnative.com/marketing-mix-pacsun2019-11-0625 minMarketing MixKristen D'Arcy, CMO, PacSunKristen discusses her incredible career in marketing that named her in AdAge’s 40 Under 40, how she has revamped multiple global brands with a digitally-driven eCommerce strategy, and why brands shouldn’t apply a one size fits all approach to creative moving into 2020.Show Notes: https://podcast.socialnative.com/marketing-mix-pacsun2019-11-0625 minMade by MarketingThe Knot Worldwide: Maintaining brand relevance in the mobile eraAmanda Goetz, VP of Marketing at The Knot Worldwide discusses brand versus performance marketing, how Gen Z is shifting the wedding industry, and how to keep a brand relevant in today’s changing landscape. Show Notes: https://podcast.socialnative.com/made-by-marketing-the-knot-worldwide2019-11-0431 minMarketing MixEunice Byun, CEO & Co-Founder, Material KitchenEunice discusses the launch and development of her direct-to-consumer brand, the decision to start partnering with well-aligned third-party distributors, and how platforms like Pinterest are getting more consumers into the funnel. Show Notes: https://podcast.socialnative.com/marketing-mix-material-kitchen2019-10-2928 min
Marketing MixEunice Byun, CEO & Co-Founder, Material KitchenEunice discusses the launch and development of her direct-to-consumer brand, the decision to start partnering with well-aligned third-party distributors, and how platforms like Pinterest are getting more consumers into the funnel. Show Notes: https://podcast.socialnative.com/marketing-mix-material-kitchen2019-10-2928 minMade by MarketingSky Zone: Organic vs. paid social, reaching Gen Z, and avoiding ad fatigue with micro-influencersRyan Reid, Director of Brand Engagement and Chryssie Banfell, Social Media Manager at Sky Zone discuss the brand’s organic vs. paid social strategy, how they are reaching Gen Z through YouTube, and avoiding ad fatigue by switching from macro to micro-influencers.Show Notes: https://podcast.socialnative.com/made-by-marketing-sky-zone2019-10-2536 minMade by Marketingarfa: The diversification of the beauty industry and supplementing personalized content needs at scaleSophia Aladenoye, Head of Growth Marketing at arfa, discusses her transition from law school into the marketing world, working through acquisitions by L’Oreal and Unilever, and the value of influencers for supplementing personalized content needs at scale.Show Notes: https://podcast.socialnative.com/made-by-marketing-arfa2019-10-1847 minMarketing MixJosh Cole, CMO, Sky ZoneJosh discusses the creative advantages of marketing in the entertainment sector, the importance of earned media and publicity, and the value of media integrations with Hollywood movies.2019-10-1728 min
Marketing MixJosh Cole, CMO, Sky ZoneJosh discusses the creative advantages of marketing in the entertainment sector, the importance of earned media and publicity, and the value of media integrations with Hollywood movies.2019-10-1729 minMade by MarketingWell Traveled: How to start a business and build a brand voiceSamantha Patil, Founder & CEO at Well Traveled discusses her career in international marketing, the importance of building an authentic connection with your audience and the decision to launch her own business venture, Well Traveled.Show Notes: https://podcast.socialnative.com/made-by-marketing-well-traveled2019-10-1140 minMarketing MixDan Reich, CEO & Co-Founder, Troops.aiDan discusses the power of chatbots, the ways in which instant messaging is reshaping the way businesses communicate internally, and how Troops.ai is building upon platforms like Slack to improve businesses’ CRM, sales pipelines and revenue.2019-10-0923 min
Marketing MixDan Reich, CEO & Co-Founder, Troops.aiDan discusses the power of chatbots, the ways in which instant messaging is reshaping the way businesses communicate internally, and how Troops.ai is building upon platforms like Slack to improve businesses’ CRM, sales pipelines and revenue.2019-10-0923 minMade by MarketingAlaska Airlines: Curating new brand stories with hyperlocal marketingKatie D’Amato, Director of Brand & Social Activation at Alaska Airlines discusses the importance of creating memorable experiences for Gen Z, creating passenger loyalty in a price-driven market, and the impact of events, partnerships and hyperlocal marketing on Alaska Airlines’ brand awareness.Show Notes: https://podcast.socialnative.com/made-by-marketing-alaska-airlines2019-10-0434 min
Marketing MixWill Flaherty, VP, Growth, RoWill discusses building trust through different channels in the healthcare market, the importance of analyzing media consumption habits, and Ro’s successful television ads and sports partnership with MLB.2019-10-0225 minMarketing MixWill Flaherty, VP, Growth, RoWill discusses building trust through different channels in the healthcare market, the importance of analyzing media consumption habits, and Ro’s successful television ads and sports partnership with MLB.2019-10-0225 min
Marketing MixMark Viden, Senior Vice President, Brand, CommonSpirit HealthMark discusses how marketing in the healthcare space has evolved over the last 20 years, the impact of the internet on healthcare brands, and the shift in power from physicians to patients in the new media era.2019-09-2421 minMarketing MixMark Viden, Senior Vice President, Brand, CommonSpirit HealthMark discusses how marketing in the healthcare space has evolved over the last 20 years, the impact of the internet on healthcare brands, and the shift in power from physicians to patients in the new media era.2019-09-2420 min
Marketing MixAJ Nicholas, CMO, The InsideAJ discusses her experience on the founding team at Rent the Runway, the importance of democratizing the design process for consumers in 2019 and the challenges and benefits of building a digitally native brand.2019-09-1817 minMarketing MixAJ Nicholas, CMO, The InsideAJ discusses her experience on the founding team at Rent the Runway, the importance of democratizing the design process for consumers in 2019 and the challenges and benefits of building a digitally native brand.2019-09-1816 min
Marketing MixSarah Hoffmann, CMO, DrybarSarah discusses creating personalized in-store experiences, building 360 holistic content marketing strategies, and reaching consumers beyond retail proximity.2019-09-1021 minMarketing MixSarah Hoffmann, CMO, DrybarSarah discusses creating personalized in-store experiences, building 360 holistic content marketing strategies, and reaching consumers beyond retail proximity.2019-09-1020 minMade by MarketingONE Brands: The power of UGCAbbie Walker, Digital & Social Marketing Manager at ONE Brands, discusses launching UGC campaigns at various stages in the marketing funnel, removing subjectivity from creative, and exploring new opportunities for advertising on Pinterest and TikTok.Show Notes: https://podcast.socialnative.com/made-by-marketing-one-brands2019-09-0937 minMade by MarketingHopSkipDrive: Supply and demand-side acquisition, multi-channel marketing, and tracking ROI in the new digital landscapeOlivia Smith, Acquisition Marketing Manager at HopSkipDrive discusses diversifying away from Facebook in light of upcoming changes to targeting regulations, developing a multi-channel approach to paid advertising and how to create high-performing ads that resonate with target audiences.Show Notes: https://podcast.socialnative.com/made-by-marketing-hopskipdrive2019-09-0942 minMade by MarketingLitehouse & Crafted Communications: How (and why) to extend the shelf-life of influencer contentCamille Balfanz, Sr. Brand Manager at Litehouse and Kari Ramsey, Senior Vice President at Crafted Communications, discuss the benefits of building a successful agency and brand partnership, best practices for operationalizing creative ideas and how (and why) to extend the shelf-life of influencer content.Show Notes: https://podcast.socialnative.com/made-by-marketing-litehouse-crafted2019-09-0935 minMade by MarketingSavage X Fenty: Micro-influencers, scaling diversity, and the value of creative freedomLisa Perez, Head of Social Media and Influencer Marketing at Savage X Fenty, discusses the evolution of influencer marketing, the twofold value of micro-influencers and her top tips for securing internal buy-in for influencer activations.Show Notes: https://podcast.socialnative.com/made-by-marketing-savage-x-fenty2019-09-0442 min
Marketing MixRachel Tipograph, Founder & CEO, MikMakRachel discusses how she came to fill a senior global position at the Gap at the young age of 24, her decision to leave and start her own business in the social video shopping space, and how MikMak is fulfilling a scalable gap in the e-commerce ecosystem while improving the consumer journey.2019-09-0327 minMarketing MixRachel Tipograph, Founder & CEO, MikMakRachel discusses how she came to fill a senior global position at the Gap at the young age of 24, her decision to leave and start her own business in the social video shopping space, and how MikMak is fulfilling a scalable gap in the e-commerce ecosystem while improving the consumer journey.2019-09-0326 min
Marketing MixJay Livingston, CMO, Shake ShackJay discusses his decision to move on from a Fortune 500 company after 20 years, his role as the first-ever CMO at Shake Shack and the importance of an art and science equilibrium in marketing.2019-08-2723 minMarketing MixJay Livingston, CMO, Shake ShackJay discusses his decision to move on from a Fortune 500 company after 20 years, his role as the first-ever CMO at Shake Shack and the importance of an art and science equilibrium in marketing.2019-08-2722 min
Marketing MixMatt Repicky, CMO, GenexaMatt discusses building trust in the OTC medical market, the importance of educational marketing as an industry disruptor and why DTC websites are still important in the age of online marketplaces.2019-08-1321 minMarketing MixMatt Repicky, CMO, GenexaMatt discusses building trust in the OTC medical market, the importance of educational marketing as an industry disruptor and why DTC websites are still important in the age of online marketplaces.2019-08-1320 min
Marketing MixKate Huyett, CMO, BombasKate discusses how Shark Tank put Bombas on the national map, the one-for-one business model and the importance of a brand mission for consumers today.2019-08-0619 minMarketing MixKate Huyett, CMO, BombasKate discusses how Shark Tank put Bombas on the national map, the one-for-one business model and the importance of a brand mission for consumers today.2019-08-0619 min
Marketing MixJeremy Lowenstein, CMO, Kopari BeautyJeremy discusses transitioning from a global beauty brand to a smaller startup, the importance of maintaining an entrepreneurial spirit throughout company growth, and the ever-increasing fluidity of consumer channels.2019-07-1730 minMarketing MixJeremy Lowenstein, CMO, Kopari BeautyJeremy discusses transitioning from a global beauty brand to a smaller startup, the importance of maintaining an entrepreneurial spirit throughout company growth, and the ever-increasing fluidity of consumer channels.2019-07-1730 min
Marketing MixJackson Jeyanayagam, VP & GM DTC, The Clorox CompanyJackson discusses what makes a great marketer, the rising demand for unicorn marketers, and how the role of the CMO is evolving.2019-07-0221 minMarketing MixJackson Jeyanayagam, VP & GM DTC, The Clorox CompanyJackson discusses what makes a great marketer, the rising demand for unicorn marketers, and how the role of the CMO is evolving.2019-07-0220 min
Marketing MixChristi Lazar, Content & Personalization, Nestle Waters North AmericaChristi discusses the depths of consumer insights, what authenticity really means, and connecting with audiences on a 1:1 basis.2019-06-2621 minMarketing MixChristi Lazar, Content & Personalization, Nestle Waters North AmericaChristi discusses the depths of consumer insights, what authenticity really means, and connecting with audiences on a 1:1 basis.2019-06-2620 minMarketing MixCraig Dubitsky, Founder, Hello ProductsCraig discusses the importance of great packaging, how to effectively break into dominated markets, and the reason to maintain an innovation mindset in product development.2019-06-1930 min
Marketing MixCraig Dubitsky, Founder, Hello ProductsCraig discusses the importance of great packaging, how to effectively break into dominated markets, and the reason to maintain an innovation mindset in product development.2019-06-1930 minMarketing MixBrian Bushell, CEO & Co-Founder, by HumankindBrian discusses market solutions to the single-use plastic waste epidemic, how local influencers are achieving global impact and the growing collaboration between private and public players when it comes to the environment.2019-06-1224 min
Marketing MixBrian Bushell, CEO & Co-Founder, by HumankindBrian discusses market solutions to the single-use plastic waste epidemic, how local influencers are achieving global impact and the growing collaboration between private and public players when it comes to the environment.2019-06-1224 min
Marketing MixGeoff Cook, CEO & Co-Founder, The Meet GroupGeoff talks the future of video, the development of one-to-one live streaming and the rise of audio. In discussing how the mediascape has evolved over the past 15 years, Geoff describes how he has grown a social network by leveraging the power of users as marketers in today’s network society.2019-06-0519 minMarketing MixGeoff Cook, CEO & Co-Founder, The Meet GroupGeoff talks the future of video, the development of one-to-one live streaming and the rise of audio. In discussing how the mediascape has evolved over the past 15 years, Geoff describes how he has grown a social network by leveraging the power of users as marketers in today’s network society.2019-06-0519 minMarketing MixYoann Pavy, Head of Digital Marketing, DepopYoann talks advantages to marketing on a “dying” platform, empowering their sellers as mini-entrepreneurs and leveraging events and workshops to improve the platform’s user-generated content. In his path from engineer to marketer, Yoann describes the need for innovation and testing to challenge marketing status quo and how being a pioneer in an uncommon space has given Depop a unique edge.2019-05-2216 min
Marketing MixYoann Pavy, Head of Digital Marketing, DepopYoann talks advantages to marketing on a “dying” platform, empowering their sellers as mini-entrepreneurs and leveraging events and workshops to improve the platform’s user-generated content. In his path from engineer to marketer, Yoann describes the need for innovation and testing to challenge marketing status quo and how being a pioneer in an uncommon space has given Depop a unique edge.2019-05-2216 minMarketing MixAlysse Burroni, Director of Brand Marketing, SnackNationAlysse talks breaking the taboo of CBD snacks, capitalizing on cultural tensions in consumption and shifting from a subscription service to a membership model. In sharing her top tips on leading a complete company rebrand, Alysse discusses data-driven messaging in two-sided marketplaces and the importance of defining a brand persona.2019-05-1522 min
Marketing MixAlysse Burroni, Director of Brand Marketing, SnackNationAlysse talks breaking the taboo of CBD snacks, capitalizing on cultural tensions in consumption and shifting from a subscription service to a membership model. In sharing her top tips on leading a complete company rebrand, Alysse discusses data-driven messaging in two-sided marketplaces and the importance of defining a brand persona.2019-05-1522 min
Marketing MixSandra Campos, CEO, Diane von FurstenbergSandra talks successfully shifting luxury heritage brands into the digital landscape, the value of localized influencer marketing strategies and how to avoid the risk of offensive brand messaging. In discussing the impact technological innovations have on the fashion industry, Sandra shares how Diane von Furstenberg is using nuanced methods of customer service to provide the ultimate shopping experience by bridging the gap between online and in-store.2019-05-0825 min
Marketing MixEric Edge, SVP Marketing & Communications, PostmatesEric talks how Postmates became a household verb, the creative success of its current out-of-home advertising campaign and the future of the on-demand gig economy. In discussing how celebrities such as Iggy Azalea have become an integral part of the Postmates brand, Eric shares his tips on how and when to leverage macro-influencers.2019-05-0118 min
Marketing MixTina Sharkey, Co-Founder & CEO, BrandlessTina talks curating experiential marketing popups, generating tri-directional conversations with consumer communities, and keeping costs low with a direct-to-consumer model. Reimagining what it means to be a brand, Tina describes how Brandless is tackling the paradox of choice modern consumers face.2019-04-2423 min
Marketing MixJessica Appelgren, VP Communications, Impossible FoodsJessica talks market-based solutions to sustainability, achieving impact at scale, and the importance of earned media. With the recent launch of the Impossible Burger 2.0, Jessica discusses success at CES 2019, a new partnership with fast-food giant Burger King and how they’re handing the keys over to consumers with new supermarket distribution plans.2019-04-1718 min
Leads2ScaleEp 26: High Performance UGC for Brands with Jeff Ragovin, Chief Growth Officer at Social NativeThis week’s episode of Social Media Week's Leads2Scale podcast features Jeff Ragovin, Chief Growth Officer and Investor at Social Native, the #1 Platform for high performing branded content on demand.
During the conversation, Jeff discussed his early work at Acxiom and Acronym and the leap he made into the startup world with Mike Lazerow and Buddy Media, the early days of getting Buddy Media off the ground and how ended up selling to Salesforce for $800M, and his latest venture, Social Native and how they are enabling brands like Crocs and Intel to de...2019-04-1252 min
Marketing MixMelissa Hobley, Global CMO, OkCupidMelissa talks driving positive social change through marketing, her experience in launching the infamous DTF campaign and the value of anthropologists for brands wanting to make a cultural impact. In discussing OkCupid’s recent Game of Thrones campaign, Melissa describes how the dating app is committed to creating deeper, meaningful connections that users have often been deprived of.2019-04-0917 min
Marketing MixElana Drell-Szyfer, CEO, ReVive SkincareElana talks influencer marketing, growing a business through e-commerce and international expansion into the Chinese market. With over twenty years of experience at companies such as L’Oreal, Avon and Estée Lauder, Elana delves into the benefits of managing a smaller brand.2019-04-0317 min
Marketing MixSabena Suri, Co-Founder and Chief Strategy Officer, BOXFOXSabena discusses trends in e-commerce, the importance of a personalized online experience and fulfilling a gap in the marketplace. Listed in Forbes 30 under 30, Sabena shares her top tips for women starting a business.2019-03-1216 min
Marketing MixTerry Lin and Jiake Liu, Co-Founders, OuterTerry and Jiake discuss launching a mission-based company, re-imagining the Patagonia model and the demand for community building through crowdsourcing.2019-03-0614 min
Marketing MixCharlie Cole, Global Chief eCommerce Officer, SamsoniteCharlie discusses keeping up with global brand expectations, personalization’s role in brand affinity and maintaining customer loyalty in the age of Amazon.2019-02-2720 min
Marketing MixLuke Droulez, CMO, ParachuteLuke describes transitioning the online brand into brick and mortar, the role of UGC for improving in-store experience, and competing with established players in the market.2019-02-2014 min
Marketing MixHanneke Willenborg, CMO, Seventh GenerationHanneke describes her journey at Unilever, the importance of transparency in marketing and global developments in purposeful purchasing.2019-02-1318 min
Marketing MixVimla Black Gupta, CMO, EquinoxVimla tells the story of Equinox’s evolution into a lifestyle brand, plans for opening the first Equinox hotel and the importance of incubating ideas.2019-02-0415 min
Marketing MixRyan Berman, Founder, CourageousRyan assesses purposeful marketing trends, tapping into consumer emotion and the notion of authenticity defining the industry today.2019-01-2823 min
Marketing MixGemma Craven, CMO, Melissa & DougGemma discusses her leadership in the Fearless Girl campaign, building for mobile, and what an in-store experience really means.2019-01-2232 min
Marketing MixDoug Zarkin, CMO, Pearle VisionDoug tells the story behind Pearle Vision, redesigning iconography of a traditional brand, and new opportunities for brick and mortar stores in the age of Amazon.2019-01-1520 min
Marketing MixMike Jaindl, Founder, HowardMike talks launching a technology-driven hotel operator, the evolution of personalized guest experience and hospitality trends in 2019.2019-01-0917 min
Marketing MixCharisse Ford Hughes, CMO, PANDORA (Americas)Charisse discusses omnichannel marketing strategies, enhancing in-store retail experience and ways to measure influencer impact.2018-12-1919 min
Marketing MixCandace Nelson, Founder, Sprinkles Cupcakes and PizzanaCandace reveals her thinking behind the world-famous cupcake ATM, the impact of celebrity advocacy and the evolution of UGC in product marketing.2018-12-1217 min
Marketing MixHelaine Knapp, Founder & CEO, CITYROWHelaine discusses launching a start-up fitness boutique, app, and creating a connected community through digital.2018-12-0518 min
Marketing MixJeff Glueck, CEO, FoursquareJeff discusses the power of media and technology in changing the world, concerns around global data protection, and the future of virtual reality in marketing and content creation.2018-11-2721 min
Marketing MixDan Kashman, CMO, PlatedDan discusses tapping into consumer senses, the value of “Instagrammable” content, and the resurgence of traditional marketing channels. Evaluating the effectiveness of auction-based digital marketing, Dan shares why he believes catalog and direct mail marketing is better targeting consumers in today’s crowded markets.2018-11-1413 min
Marketing MixLisa Sherman, President and CEO, Ad CouncilLisa discusses the growing cooperation between purpose and profit, the role of influencers in social impact today, and the underrepresented notion of belonging in the workplace.2018-11-0721 min
Marketing MixJennifer Kavanagh, SVP Marketing & Media, Philadelphia EaglesJennifer talks navigating through an attention economy, redefining consumer funnels and the mistake of marketing in echo-chambers. Explaining her theory of “earfluence”, Jennifer Kavanagh shares her predictions for the future of content consumption.2018-11-0119 min
Marketing MixErik Oberholtzer, Founder & CEO, Tender GreensErik talks transforming a passion into a business, breaking into new markets and the importance of re-branding for standing out in saturated markets. Transitioning from an executive chef to an executive business leader, Erik Oberholtzer discusses how Tender Greens can no longer solely rely on high-quality hospitality, guest experience, and ingredients to drive their success.2018-10-2416 min
Marketing MixMarisa Thalberg, CMO, Taco BellMarisa discusses the strategies behind the fast-food brand’s world-class marketing campaigns. For Marisa, her transition from the beauty industry to fast-food had more to do with seeing the similarities in the two industries rather than their differences. Tune in to hear how Taco Bell is using traditional, digital, earned and paid media to maintain its national fan base while navigating through the constantly evolving mediascape.2018-10-1718 min
Marketing MixEric Toda, Director of Marketing, Hill CityEric discusses taking a leap into the world of retail to build a brand from the bottom up. Tune in to hear how Hill City is using artificial intelligence to create a personalized communication experience with consumers.2018-10-1616 min
Marketing MixHannah Robbins, CMO, Maple HillHannah talks competing with big brands and the importance of micro-influence, transparency and consistent messaging. With an impressive runway of marketing leadership at Walgreens, Kraft and Sara Lee, Hannah Robbins discusses the process of narrowing down a core consumer base to developing the most effective ways of tapping into them using today’s digital technologies.2018-10-1618 min