Shows
Mastering MarTech SeriesEpisode 2: Mastering MarTech Webinar with Natthawan Apiratanapimolchai, EVP from TMB Bank PCL (Brought to you by www.themartechsummit.com)Natthawan is an expert on leading customer understanding and customer value proposition for retail banking and acts as the changing agent to lead the strategic direction with value chain to deliver P&L and target customer experience. In this episode, she's discussing topics such as Maintaining a Customer Relationship | Data Driven Approaches in Marketing Professionals | Advice for Getting into her Industry/Role | Why she Chose to go into this Industry | What she is Most Looking Forward to After the Pandemic.
2020-08-0315 minMastering MarTech SeriesEpisode 1 - Mastering MarTech Webinar with Juthamas Vadhanapanich, Digital Specialist from Banpu (Brought to you by www.themartechsummit.com)Juthamas is a Digital Specialist of DCOE, BANPU. She has 18 years of experience working on UX/UI design and managing teams of young and enthusiastic designers and researchers. In this episode, she discusses Building a Persistent Relationship with Customers | Interactions that Doesn't Need to be Automated | Combining Different Aspects to Form a Marketing Strategy | Why She Chose to go into this Industry/Company | What She is Most Looking Forward to After the Pandemic | Her Top Working From Home Tips.
2020-07-2712 minMastering MarTech SeriesEpisode 10 - Mastering MarTech Webinar with Siddharth Bhatia from National University of Singapore [Brought to you by www.themartechsummit.com]Siddharth a PhD candidate at National University of Singapore (NUS). His research, MIDAS finds anomalies or malicious entities in time-evolving graphs. MIDAS can be used to detect intrusions, Denial of Service (DoS), and Distributed Denial of Service (DDoS) attacks. In this episode he discusses MIDAS - Anomaly/Intrusion/Fake News Detection | Why he went into Research | How his Research will be Useful | What makes MIDAS Different from Existing Methods | Real Life Applications of MIDAS | Future Plans to take MIDAS Forward | What he is Most Looking Forward to After the Pandemic
2020-07-1612 minMastering MarTech SeriesEpisode 9 - Mastering MarTech Webinar with Jonathan Wan from Japan Airlines [Brought to you by www.themartechsummit.com]Jonathan is the Director of Global Marketing of Japan Airlines responsible for driving growth and communications initiatives across JAL’s key markets in Asia, Europe and North America. In this episode, Jonathan talks about Business Transformation | 2020 MarTech Investment Priorities | How Deprecation of 3rd Parties Cookies will Change the Ecosystem | Connecting, Engaging and Building Relationships with Customers | How the Aviation Industry is Handling the Pandemic and it's Aftermath | His Top Working from Home Tip
2020-07-1310 minMastering MarTech SeriesEpisode 8 - Mastering MarTech Webinar with Peerapat Sirichot from Index Living Mall [Brought to you by www.themartechsummit.com]Peerapat is an expert in many areas such as, Advanced E-commerce and Online Business planning/Strategies, OKRs (Objective & Key Results) and PPPs (Plan-Process-Problems), Effective Organisational Structure, Report, Goal setting and measurement. In this episode he will discuss Challenges in Dealing with Consumer Data | Why he Chose to go into his Industry | Who to Meet to Understand the Industry Better | How his Industry is Handling the Pandemic | His Morning Routine.
2020-07-0113 minMastering MarTech SeriesEpisode 7 - Mastering MarTech Webinar with Tatchaphol Srichankij from Grand Sport Group [Brought to you by www.themartechsummit.com]Tatchaphol is a business professional with excellent leadership qualities and interpersonal communication skills. Specialized in Entertainment & Sports business strategy, which covers digital marketing strategy, digital transformation, online media platforms, retail management & team coaching. In this episode he will talk about Maximizing Cross Team Communication with MarTech | One App he can't Live Without | Why he Chose his Industry | His Greatest Win | His Morning Routine.
2020-06-2812 minMastering MarTech SeriesEpisode 6 - Mastering MarTech Webinar with David Thomas Boucher from Bumrungrad International Hospital [Brought to you by www.themartechsummit.com]David Boucher has worked in healthcare for over 40 years, the last 2 years as Chief Business Transformation Officer at Bumrungrad International Hospital in Bangkok, Thailand. For the 18 years prior to 2018, David served as an executive of BlueCross & BlueShield of South Carolina, as President of UCI Medical Affiliates where he managed 80 retail medical care centers. He was also President of Companion Global Healthcare, Inc.–the world’s only medical tourism facilitator owned by a major health insurer. Prior to 2000, David served as CEO at several hospitals in the U.S. Mr. Boucher earned his BS degree from Slippery Rock University (PA) and...
2020-06-2412 minMastering MarTech SeriesEpisode 5 - Mastering MarTech Webinar with Federico Brandi from Roojai.com [Brought to you by www.themartechsummit.com]With 8 years of marketing experience helping businesses succeed in Southeast Asia, Federico is leading the marketing team at Roojai.com, the fastest growing online car insurance platform in Thailand. In this episode Federico will talk about What makes Roojai.com Different to Others | How a Data-Driven Approach has Optimized Marketing Professionals | Dealing with Multiple Data Sources and it's Challenges | An Overview of Offline to Online Strategy | How the Insurance Industry is Handling the Pandemic and the Aftermath | His Morning Routine | His Top Working from Home Tips.
2020-06-2124 minMastering MarTech SeriesEpisode 4 - Mastering MarTech Webinar with Kevin Lam from Ronald Lu & Partners [Brought to you by www.themartechsummit.com]Kevin is a former journalist turned PR and Communications professional with over 20 years’ working experience across in house and agency. He is responsible for leading architecture firm's external and internal branding as well as business development. In this episode he will cover Maximizing Cross Team Communication with MarTech | What Makes his Company Different in the MarTech Landscape | How to Get into his Industry | Handling the Pandemic and Aftermath | His Top Working from Home Tip.
2020-06-1719 minMastering MarTech SeriesEpisode 3 -Mastering MarTech Webinar with Marcus Ho from Brew Interactive [Brought to you by www.themartechsummit.com]Marcus Ho is the founder of Asia's fastest-growing and award-winning digital marketing agency, Brew Interactive. Over the last 12 years, Marcus, alongside with his team has worked with numerous multinational brands such as Hitachi, Unilever, and Shell to grow their marketing automation efforts. In this episode Marcus will talk about The Webinar that Grossed $7.2 million in One Night | Tips on Running Webinars | Maximizing Cross Team Communication with MarTech Tools | Top 3 Concerns when Implementing a MarTech Stack | Seeing Actionable Goals with MarTech Tools | What makes Brew Interactive Different in the MarTech Landscape.
2020-06-1423 minMastering MarTech SeriesEpisode 2: Mastering MarTech Webinar with Elizabeth Kwong from MoneySmartGroup [Brought to you by www.themartechsummit.com]As a growth marketer with 10 years of digital experience, Elizabeth joined MoneySmart Hong Kong in 2017 as the first and founding member. In this episode she will talk about Deprecation of Third-Party Cookies | How to Prepare for a Cookieless World | Different Aspects to a Marketing Strategy | Advice for Getting into her Field & Role | Top Working from Home Tip.
2020-06-1015 minMastering MarTech SeriesEpisode 1 - Mastering MarTech Webinar with Alice Chiu from Stratasys [Brought to you by www.themartechsummit.com]Alice is a marketer and product/project manager with a demonstrated history of work in the mechanical or industrial engineering industry. Skilled in running integrated campaigns, storytelling, data analysis, and strategic planning to drive market awareness. In this episode Alice will talk about The Need to Visualize Data and her Favourite BI Tools | Data Driven Approaches and Performance | Advice to get into her Field and Role | How the 3D Printing Industry is Handling the Pandemic and the Aftermath | Why she went into this Industry/Company | What she is Most Looking Forward to After the Pandemic | Her Most Awkward Story...
2020-06-0121 minMastering MarTech SeriesEpisode 10: Mastering - MarTech Webinar with Manisha Seewal from Carro [Brought to you by www.themartechsummit.com]Manisha Seewal is the Group Chief Marketing Officer of South East Asia’s largest automotive marketplace - Carro. She oversees the marketing function for Carro in Singapore, Indonesia and Thailand and is a key member of Carro’s leadership team. Tune in to hear Manisha speaking about Preparation for a Cookieless World | Unnecessary Automations | Concerns when Implementing a MarTech Stack.
2020-05-2813 minMastering MarTech SeriesEpisode 9: Mastering MarTech Webinar with Victoria White from Sands China [Brought to you by www.themartechsummit.com]As Executive Director of Loyalty Marketing at Sands China, Victoria leads the strategy and design of collaborations with the leading digital platform partners for Sands China’s non-gaming ‘Sands Lifestyle’ brand in key Asian markets. In this episode Victoria will cover, Loyalty Program Evolution | Changes to Customer Approaches | Marketing Professionals Performance & Data Driven Approaches | Dealing with Data from Different Sources | 3 Concerns when Implementing a MarTech Stack | Nurturing a Persistent Customer Relationship.
2020-05-2619 minMastering MarTech SeriesEpisode 8: Mastering MarTech Webinar with Michael McDowell from Syno Asia [Brought to you by www.themartechsummit.com]Michael is responsible for building the business throughout Asia, in particular, ex-Japan and Korea. The company works with many different industries, including market research, media, and brands, to help them collect, process, and report on a wide range of data. This session will see Michael speaking on Approaches in Consumer Data | The Readiness of Singapore & the APAC region in Data Science | Preparation for a Cookieless World | Regaining Consumer Trust | Dealing with Consumer Data from Different Sources | BI Tools and Visualizing Data with Interactive Dashboards.
2020-05-2118 minMastering MarTech SeriesEpisode 7: Mastering MarTech Webinar with Arvin Singh from Hoolah [Brought to you by www.themartechsummit.com]With deep experience in payments, Arvin Singh is the co-founder and Chief Operating Officer of Hoolah, A fintech business providing zero interest installment payments for consumer purchases. Formerly in the Visa New Channels team, Arvin Singh helped non-financial institution partners like fintech companies and non-bank entities across Asia Pacific scale their businesses. Arvin’s experience in payments began when he developed a co-brand Visa Credit card. He subsequently joined Worldpay to deliver comprehensive payment solutions to eCommerce retailers across APAC. In this episode, Arvin will cover, An overview of Hoolah | Which Aspects form a Marketing Strategy | Changes in Approach to...
2020-05-1811 minMastering MarTech SeriesEpisode 6: Mastering MarTech Webinar with Filippo Stefanelli from StashAway [Brought to you by www.themartechsummit.com]Filippo manages marketing for StashAway, the leading digital wealth manager in South-East Asia. He is responsible for all marketing and growth channels with the goal of empowering people to accumulate and manage wealth for the long-term.
Before StashAway, he co-founded a successful creative agency in Italy. He lectures at University and in seminars on brand positioning, promotional strategies, and effective communication. In this session, Filippo will cover One App he can't live without | Changes in Approach to Customer Retention/Engagement | Unnecessary Automations | Dealing with Consumer Data & its Challenges | Visualizing Data Needs & BI Tools.
2020-05-1413 minMastering MarTech SeriesEpisode 5: Mastering MarTech Webinar with Vira Douangphouxay from Lazada Group [Brought to you by www.themartechsummit.com]As a data evangelist and leader at Southeast Asia’s leading eCommerce platform Lazada, Vira Douangphouxay spearheads a vertical team of tech engineers, product designers, and analysts whose goal is to empower Lazada digital ecosystem of marketers, advertisers and publishers with data. With his extensive experience of marketing and customer journey Vira and team is driving the vision of Alibaba’s pioneering advertising steps outside of China. Former school teacher, Vira joined Lazada in 2014 and has since played a key role in setting up Lazada marketing tech foundations from tagging, tracking, processing, attribution to analysis, data sharing services and anal...
2020-05-1111 minMastering MarTech SeriesEpisode 4: Mastering MarTech Webinar with Suresh Chivukula from Ogilvy [Brought to you by www.themartechsummit.com]Suresh Chivukula has 14 years of experience as a business consultant, working at the cross-section of business, digital transformation and innovation. His work has taken him across India and S.E.Asia where he has partnered with small and large clients alike across diverse industries.
Some of his recent work includes improving productivity and collaboration for Singapore Airlines’ pilots; and enhanced user experience, improving productivity for employees and contractors for one of S.E. Asia’s largest greenfield refinery in Malaysia. In this session, Suresh will talk about Investing in MarTech | Setting Actionable Goals with MarTech Tools | One App he c...
2020-05-0725 minMastering MarTech SeriesEpisode 3: Mastering MarTech Webinar with Kushal Manupati from Zilingo [Brought to you by www.themartechsummit.com]Kushal Manupati is a digital marketing expert with over 10 years of experience pioneering digital transformation across multiple industries. Currently leading the eCommerce digital marketing team at Zilingo heading the acquisition, retention, SEO and marketing analytics teams.Built a global centre of excellence for CRM to design lifecycle journeys, drive growth and retention of users for Shopee and Uber. In this episode, Kushal will speak on One App he can't live without | Unnecessary Automations | Changes to Customer Approaches due to MarTech | Concerns when Implementing a MarTech Stack | Setting Actionable Goals using MarTech.
2020-05-0413 minMastering MarTech SeriesEpisode 2: Mastering MarTech Webinar with Wendy McEwan from Knight Frank [Brought to you by www.themartechsummit.com]Wendy McEwan is the APAC head of marketing, communications and digital at Knight Frank. In her role, Wendy is focused on leveraging Knight Frank's outstanding client service and long-term relationships to deliver connected customer experiences across service lines and regional markets. In this episode, Wendy will talk about Marketing Automation | Harnessing Customer Data | One App she can't live without | How to Start Implementing a MarTech Stack | Concerns when Implementing a MarTech Stack How to Prepare for a Cookieless World.
2020-04-2924 min
Mastering MarTech SeriesEpisode 1: Mastering MarTech Webinar with James Huang from NTUC Enterprise [Brought to you by www.themartechsummit.com]James was once a computer engineer but has spent more years in a career track of digital marketing and product, working with high growth internet start-up such as Rocket Internet and Wego. In this episode, James will explore more on Predictive Marketing | The One App he can't live without | Unnecessary Automations | Processing Consumer Data | Using MarTech to maximize cross team communication | The evolution of Artificial Intelligence and Data Science.
2020-04-2913 min