Shows
Biz Help For YouHow to Use Psychology-Driven Marketing to Attract Pre-Sold Buyers Without Ads with Rai CornellSend a textAre you tired of pushy marketing that feels fake and manipulative? In this episode, Rai Cornell reveals how psychology-driven marketing builds trust, attracts 90% pre-sold buyers, and creates long-term demand, without relying on ads. #MarketingStrategy #BuyerPsychology #ContentMarketing #Entrepreneurship #BusinessGrowth #AuthenticMarketing #NoAdsNeeded #ClientAttraction #SustainableGrowth #BizHelpForYou C-Suite PerspectivesElevate how you lead with insight from today’s most influential executives.Listen on: Apple Podcasts SpotifySupport the showResources: https://affordablebookkeepingandpayroll.com/resource-opt-in Become a supporter of the show: https://www.buzzsprout.com/1522381/support
2025-09-0231 min
The Empathy EdgeRai Cornell: The Psychology of a Savvy BuyerEmpathy is the key to effective marketing. You've heard that here before. But what is really going on in the brains of savvy buyers, and how can we tap into that - not to manipulate, but to connect and engage with what they need and who they want to be?Today, Rai Cornell shares her unique journey, including being a psychologist in the prison system. We discuss how to appeal to today's savvy buyers and why everyone is a skeptical buyer. We talk about the mistakes companies make when they "pitch” and why 70% of th...
2025-09-0240 min
Cut The Tie | Own Your Success“The Hustle Is Not a Badge of Honor” —Rai Cornell on Unlearning Toxic AmbitionSend us a textCut The Tie Podcast with Rai CornellIn this episode of Cut The Tie, Thomas Helfrich sits down with Rai Cornell, founder of Cornell Content Marketing, to unpack what it really takes to build a business that reflects who you are—and supports the life you actually want.From freelancing burnout to scaling an agency, Rai shares hard-won lessons on money, mindset, mental health, and identity. This episode is a must-listen for anyone tired of chasing hustle culture and ready to build something rooted in value and vision....
2025-07-2922 min
Vital Wealth Strategies089 | The Psychology Tools Missing From Your Marketing with Rai CornellAre you pouring money into marketing but not seeing the results you hoped for? What if the real problem isn’t your strategy, but your psychology? In this episode of the Vital Wealth Strategies Podcast, host Patrick Lonergan sits down with Rai Cornell, founder of Cornell Content Marketing and former correctional psychologist, to uncover how applying behavioral science can transform the way entrepreneurs attract, convert, and retain clients. With nearly two decades of marketing experience and a deep understanding of human behavior, Rai breaks down her signature ELITE Method, showing business owners how to move from scattered tactics to a...
2025-07-2259 min
ShowUp2Win(11) Rai Cornell - From Trauma to Triumph: Rae Cornell's JourneyIn this conversation, Dwayne Morton and Rae Cornell explore Rae's journey from a challenging childhood to becoming a successful marketing professional. Rae shares her experiences with resilience, the impact of her upbringing on her career choices, and the importance of support in overcoming trauma. They discuss the transition from counseling to marketing, emphasizing the value of empathy and understanding in both fields. Rae outlines her future aspirations, including her goals for her marketing business and her desire to teach others about the psychological aspects of marketing.
2025-07-1845 min
Expert In YouLeveraging Psychology to Pre-Sell Leads and Increase Market Share with Rai CornellIn this episode, host Ann Carden sits down with the incredible Rai Cornell, CEO and founder of Cornell Content Marketing. Rai brings a unique blend of expertise to the table—not only is she a seasoned marketing leader and fractional CMO, but her background in psychology sets her apart as a true marketing psychology strategist.
Ann and Rai dive deep into how understanding human behavior and leveraging psychological frameworks can revolutionize your marketing, cut unnecessary spending, and dramatically boost your results—all with an organic approach. Rai shares her journey from the mental health field to entrepreneurship, expl...
2025-07-1638 min
Grow A Small Business PodcastQFF: Unlock Buyer Minds! Rai Hyde Cornell of Cornell Content Marketing Reveals How to Outsmart Big Brands, Build Trust, & Win Market Share Without Burning Out – Empathy-Driven Marketing That Lasts. (Episode 694 - Rai Hyde Cornell)QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In th...
2025-07-1018 min
Digital BanterUsing Psychology to Build Better B2B Content | Rai Hyde CornellThis week we’re joined by Rai Hyde Cornell, founder of Cornell Content Marketing and former behavioral therapist, to explore how psychology — yes, real clinical frameworks — can radically reshape your content strategy. Rai breaks down how the Stages of Change, the CBT Triangle, and her own ELITE Method help marketers go beyond the funnel and speak directly to a buyer’s thoughts, emotions, and behaviors. We challenge the idea that B2B must be rational, unpack why most messaging fails, and show how a psychology-first approach can make your content actually move people.
2025-07-0355 min
The Site Shed | Systems, Strategy and Growth for Tradies and ContractorsWhy Your Marketing Feels “Icky” (And How to Fix It!) | Rai CornellIn this episode of The Site Shed Podcast, Matt Jones and Rai Cornell discuss the psychology behind marketing and why it can often feel uncomfortable or 'icky.' They explore the importance of authenticity, relationship building, and creating valuable content that resonates with audiences. The conversation delves into overcoming fears of content creation, the role of marketing beyond traditional ads, and introduces the 'Four M's' framework for effective marketing. The episode concludes with key takeaways for listeners to implement in their own marketing strategies.You can watch it on 🎥 YouTube: https://youtu.be/9Nro-yhQTxgTimestamp:
2025-06-2433 minThe Site Shed | Systems, Strategy and Growth for Tradies and ContractorsWhy You Should Never Rely on Ads for Sustainable Growth | ft. Rai CornellWe dive into the intricacies of modern marketing. In today's episode, titled "The Psychology of a Savvy Buyer: Appealing to Modern Informed Audiences," hosts Matt Jones and Rai explore the powerful connection between psychology and marketing. Joined by Rai from Cornell Content Marketing, they kick off a fascinating mini series about achieving 90% presold buys using psychology-driven strategies. This first episode unpacks how understanding the psychology of today's informed buyers can transform your marketing approach, and why building authentic relationships with your audience is crucial in standing out amidst the noise. Listen to the video version of this p...
2025-06-1724 min
The Site Shed | Systems, Strategy and Growth for Tradies and ContractorsThe Psychology Behind Creating Content that Sells | ft. Rai Cornell | Ep. 450We dive into the intricacies of modern marketing. In today's episode, titled "The Psychology of a Savvy Buyer: Appealing to Modern Informed Audiences," hosts Matt Jones and Rai explore the powerful connection between psychology and marketing. Joined by Rai from Cornell Content Marketing, they kick off a fascinating mini series about achieving 90% presold buys using psychology-driven strategies. This first episode unpacks how understanding the psychology of today's informed buyers can transform your marketing approach, and why building authentic relationships with your audience is crucial in standing out amidst the noise. Listen to the video version of this p...
2025-06-1142 min
Invest In Yourself: The Digital Entrepreneur PodcastCreating Demand-Driven Marketing Strategies That Work with Rai CornellIn this episode of Invest In Yourself: The Digital Entrepreneur Podcast, Phil Better, The Podcast Mogul, sits down with Rai Cornell, CEO and strategic marketing consultant at Cornell Content Marketing. Together, they rip the curtain off conventional marketing and dive headfirst into Rai’s refreshingly honest approach—using psychology to build authentic, high-trust marketing systems for B2B businesses.Tired of manipulative ads and “growth hacks” that make you feel icky inside? Rai’s story of overcoming adversity, ditching red-tape bureaucracy, and scaling her business with empathy is packed with raw insights and practical steps for any entreprene...
2025-05-0936 min
SEO Success StoriesEPISODE 55: SEO Success Stories – Talking Psychology driven content SEO with Rai CornellListen as Impressive’s Russ Macumber talks with Rai Cornell about Psychology driven content SEO
2025-05-0541 min
The Unscripted SEO Interview PodcastPsychology Meets Marketing: The ELITE Method with Rai Hyde CornellIn this episode of the Unscripted SEO Podcast, host Jeremy Rivera interviews Rai Hyde Cornell, founder of Cornell Content Marketing. With a background in psychology and criminology, Rai shares how she applies behavioral science principles to content marketing to help companies change buyer behavior without increasing ad spend.
Key Takeaways
Marketing should focus on the internal experiences of potential buyers, not just their behaviors
Empathy is crucial to SEO because Google is all about intent matching
Quality human-created content is more valuable than ever despite AI advancement
Create feedback loops between marketing, sales, and customer support
...
2025-04-2435 min
Women Choosing GrowthRai Rose Cornell | Scaling Your Business Without Being the Bottleneck🎧 Episode Summary: In this episode of Women Choosing Growth, host Tina Sue sits down with Rai Cornell, CEO and Strategic Marketing Consultant at Cornell Content Marketing. Rai shares her incredible journey from psychology to marketing and how she scaled her business by reducing owner dependency. She reveals how business owners can use psychology-driven marketing to attract pre-sold buyers and build sustainable growth. This conversation is packed with actionable insights to help entrepreneurs step out of the daily grind and create systems that allow their businesses to thrive.🗝️ Key Topics Covered:How Rai transitioned from psychology to marketin...
2025-04-1448 min
The Sales Dojo's Podcast360 - Special Episode - Rai CornellThis week we chat to Rai Cornell. Rai is a former psychologist-turned-copywriter and content marketing strategist for B2B businesses. We can't wait for you to tune in to this exciting episode!
2025-04-0142 min
Digital Dominance: Proven Marketing Strategies to Grow Your Service BusinessThe Psychology and Ethics Behind the Marketing Tactics of Marquis Who’s Who ...with Rai CornellSummaryIn this episode, Jeffro and Rai Cornell delve into the marketing psychology behind Marquee Who’s Who, exploring the psychological triggers used in their marketing tactics, the ethical implications of manipulative marketing, and the lessons that can be learned for ethical business practices. They discuss the importance of understanding consumer behavior, the sunk cost fallacy, and how to apply psychological strategies ethically in marketing. The conversation highlights the need for transparency and integrity in marketing practices, emphasizing that trust and genuine value should be at the forefront of business interactions.Takeaways...
2025-03-1830 min
B2B Marketers on a MissionHow to Get 90% Pre-sold Buyers Using Psychology-driven MarketingHow to Get 90% Pre-sold Buyers Using Psychology-driven Marketing
In B2B marketing, success comes from building genuine relationships with customers rather than viewing them as transactions. If we can understand their pain points and challenges and empathize with their needs, B2B marketers can develop solutions that resonate with what motivates and inspires customers, leading to business transformation. What can B2B marketers do to create more meaningful and effective marketing initiatives?
That’s why we’re talking to marketing psychologist and B2B content marketing expert Rai Cornell (Founder & CEO, Cornell Content Marke...
2025-03-1347 minDigital Dominance: Proven Marketing Strategies to Grow Your Service BusinessBuyer Psychology Says This Method Is Superior To Paid Ads... with Rai CornellSummaryIn this conversation, Jeffro and Rai Cornell discuss the importance of understanding buyer psychology in marketing, particularly in the context of B2B businesses. Rai emphasizes the drawbacks of relying on ads and advocates for a long-term content marketing strategy that builds trust and relationships with potential clients. They explore the significance of transparency, the need for effective follow-up sequences, and the importance of choosing the right platforms for content distribution. Raiy also shares insights on measuring success in a psychology-driven approach and the role of human connection in content marketing....
2025-02-2725 min
The Digital Agency Show | Helping Agency Owners Transform Their Business Mindset to Increase Prices, Work Less, and Grow ProfitsEpisode 371: Psychology-Driven Marketing: Building Trust for Long-Term Growth with Rai CornellRai Cornell is the CEO and strategic marketing consultant at Cornell Content Marketing, where she helps B2B businesses build long-term demand generation strategies. With over 17 years in the industry, Rai has evolved her agency to focus on psychology-driven marketing, helping clients attract emotionally engaged buyers while moving away from short-term, manipulative tactics. Her approach emphasizes building trust, authority, and sustainability through organic marketing strategies.
2025-01-1728 min
The Doctor of Digital™ GMick Smith, PhDHow Does Psychology-Driven Strategies Attract Pre-Sold Buyers and Drive Sustainable Growth? Rai Cornell Interview Episode #DCXXIX The DoctorThe purpose of the show is to transform your business and life with education and inspiration. I introduce busy business leaders to trends in business, technology, and marketing to highlight people you should know.First ParagraphAre you tired of throwing money at ads and tactics that don't deliver sustainable results? Do you struggle to connect with your ideal buyers and build a loyal following? Today's guest, Rai Cornell, is here to challenge your assumptions about marketing and show you a better way. As the CEO and Strategic Marketing Consultant of Cornell Content Marketing, Rai has helped nu...
2025-01-1223 min
The Agents of Change Digital Marketing PodcastPsychology-Driven Marketing Strategies with Rai CornellEver wonder why some marketing feels icky while other approaches just click? In this episode, I chat with Rai Cornell, a former counselor turned marketing strategist who brings a fresh perspective to demand generation. Drawing from her background in psychology and criminology, Rai shares how businesses can create marketing that actually makes people feel good while driving results. No manipulation required. https://www.theagentsofchange.com/565
2025-01-0826 min
The Exceptional Sales Leader PodcastSustainable Demand Creation Strategies with Rai CornellWhen it comes to marketing a business or a service, many turn to paid ads as the ‘quick fire’ way to create demand in order to convert business. Whilst this approach does have its place, it is also important to create more long term, sustainable demand creation strategies that enables a business to create credibility, deliver value, and educate their market through the buying process. In this episode, I’m joined by Rai Cornell, CEO at Cornell Content Marketing, and we delve into the psychology behind marketing and the intricate art of content creation. It is a fascinating conversation and on...
2024-12-1958 min
Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World1206: Become a Trusted Content Marketing Ally and Build a Long-Term, Empathy-Driven Demand Generation Strategy with CEO of Cornell Content Marketing Rai CornellIt’s frustrating when marketing feels like a hamster wheel—always chasing the next big thing but never quite getting anywhere. Jumping from trend to trend can leave you stretched thin and wondering if any of it actually works. Real results often come from stepping back and focusing on what truly connects with your audience. It’s less about doing everything and more about doing the right things consistently.
Rai Cornell is the CEO and Strategic Marketing Consultant of Cornell Content Marketing. With a background in psychology, Rai helps B2B businesses become thought leaders by creating long-term demand generation strate...
2024-12-1627 minMarketer of the Day with Robert Plank1206: Become a Trusted Content Marketing Ally and Build a Long-Term, Empathy-Driven Demand Generation Strategy with CEO of Cornell Content Marketing Rai CornellIt’s frustrating when marketing feels like a hamster wheel—always chasing the next big thing but never quite getting anywhere. Jumping from trend to trend can leave you stretched thin and wondering if any of it actually works. Real results often come from stepping back and focusing on what truly connects with your audience. It’s less […]
The post 1206: Become a Trusted Content Marketing Ally and Build a Long-Term, Empathy-Driven Demand Generation Strategy with CEO of Cornell Content Marketing Rai Cornell first appeared on Marketer of the Day with Robert Plank.
2024-12-1627 min
Let's Talk MarketingDemand generation for B2B with Rai CornellThis episode of Let's Talk Marketing explores the power of psychology-driven marketing and its impact on demand generation. Host Katya Allison interviews Rai Cornell, CEO and Strategic Marketing Consultant at Cornell Content Marketing, about her approach to B2B marketing, her transition from mental health to marketing, and how her framework, "The ELITE Method," is revolutionizing how businesses connect with their ideal buyers. Rai discusses the importance of empathy in marketing, how to build long-term demand generation strategies, and why understanding buyer psychology is crucial for success.Listeners will walk away with insights on:Rai's background...
2024-12-1350 min
Business Innovators RadioRai Cornell Reveals the Psychology Behind Effective “Demand Generation” MarketingIn this episode, Nina Hershberger talks with Rai Cornell, a marketing expert who specializes in using psychology to build genuine relationships between businesses and their ideal customers.Rai Cornell has a unique background, having started her career in the criminal justice and mental health fields before transitioning into marketing and content creation. This diverse experience has given her a deep understanding of human behavior and decision-making, which she now applies to helping companies transform the way they connect with their target audience.During the interview, Rai breaks down her “ELITE” methodology – a five-step process that involves examin...
2024-11-2637 minMegaBucks Radio with Nina HershbergerRai Cornell Reveals the Psychology Behind Effective “Demand Generation” MarketingIn this episode, Nina Hershberger talks with Rai Cornell, a marketing expert who specializes in using psychology to build genuine relationships between businesses and their ideal customers.Rai Cornell has a unique background, having started her career in the criminal justice and mental health fields before transitioning into marketing and content creation. This diverse experience has given her a deep understanding of human behavior and decision-making, which she now applies to helping companies transform the way they connect with their target audience.During the interview, Rai breaks down her “ELITE” methodology – a five-step process that involves examin...
2024-11-2637 min
Catalytic LeadershipThe Ultimate Guide to Preventing Entrepreneur Burnout and Thriving with Rai CornellSend a textBurnout is a constant threat for many entrepreneurs, especially those who feel like they must do everything on their own. In this episode of the Catalytic Leadership Podcast, I sit down with Rai Cornell, a highly successful content marketing agency owner, who shares her journey from working 18-hour days as a solopreneur to building a thriving agency with a fully engaged team.Rai opens up about her initial resistance to delegating tasks and how that mindset nearly drove her to exhaustion. She explains the pivotal moment that led her to trust others...
2024-10-1031 minThe Doctor of Digital™ GMick Smith, PhDHow Does Psychology-Driven Strategies Attract Pre-Sold Buyers and Drive Sustainable Growth? Rai Cornell Promo Episode #DCXIX The DoctorThe purpose of the show is to transform your business and life with education and inspiration. I introduce busy business leaders to trends in business, technology, and marketing to highlight people you should know.First ParagraphAre you tired of throwing money at ads and tactics that don't deliver sustainable results? Do you struggle to connect with your ideal buyers and build a loyal following? Today's guest, Rai Cornell, is here to challenge your assumptions about marketing and show you a better way. As the CEO and Strategic Marketing Consultant of Cornell Content Marketing, Rai has helped nu...
2024-10-0303 min
Your Brand AmplifiedRai Cornell on the Art of Emotionally Intelligent Content MarketingEver wondered how a background in psychology and criminology could revolutionize the content marketing world? Rai Cornell, the mastermind behind Cornell Content Marketing, joins us to share his unique blend of emotional intelligence and ethical persuasion that's shaking up the industry. Discover how Rai's expertise in human behavior empowers his approach to marketing, fostering deep connections between brands and their audiences. His journey is a testament to the value of diverse experiences, offering fresh perspectives on creating marketing campaigns with heart and integrity.
Navigating the growth of a content creation agency into a full-fledged organic m...
2024-10-0234 min
Scenic Route through Midlife— Mindset, Society & Mental HealthThe Psychology Behind Creating Real Connections: What No One Will Tell You with Rai Hyde CornellWelcome to a riveting conversation with Rai Hyde Cornell, business mentor, coach, and CEO of Cornell Content Marketing. Rai's journey from the mental health sector to a successful entrepreneur provides a rich backdrop to our discussion on the intersection of psychology, sociology, and business. We peel back the layers of this complex relationship and how it's crucial in building irrevocable customer trust.Why Tune In:Rai's Journey: Discover how Rai transitioned from the mental health sector to entrepreneurship, and how this unique path shapes her approach to business.Building Trust:...
2023-09-2657 min
Strap on your BootsZero to CEO: Leveraging your natural talents to build a thriving business with Rai Hyde-CornellIn this episode of Zero to CEO, join us as we explore the power of leveraging your natural talents to build a thriving business with writer and serial entrepreneur Rai Hyde-Cornell. We often find ourselves forcing our way into building businesses that we believe the market wants or needs, rather than pursuing what we love and what comes naturally to us. But everyone possesses a unique natural gift, whether it’s art, music, building things, fixing things, or something else entirely. In this episode, Rai Hyde-Cornell, a natural-born writer who has successfully built a thriving content marketing agency, shares he...
2023-08-2816 min
The Soar! PodcastEpisode 78 - When Did You Stop "Playing Business?"In this episode, Rai kicks off Season 3 with a loving slap-in-the-face wakeup call for listeners. If you're tired of floundering and feeling like nothing is working exactly as you want it to, then you may still be operating in the world as a direction-less freelancer who's still "playing at business." Listen in as Rai describes the six layers of how we humans operate in the world and precisely what you need to do to break through the glass ceiling of limitation and powerlessness to get to the life you want.
2023-08-1121 min
People-Powered SolutionsThe Power of Human-Centric Marketing With Rai Hyde CornellIn this episode, we are joined by Rai Hyde Cornell, a marketing expert with a background in psychology. Ray shares valuable insights on how to build a successful marketing strategy that resonates with customers and creates long-lasting relationships. With her unique perspective on connecting with people on a deeper level and understanding their needs and motivations, Rai emphasizes the importance of aligning marketing efforts with the company's values and delivering authentic messaging that truly connects with the target audience. Tune in as we delve into the significance of connecting on a human level to retain...
2023-08-0835 min
Body and Soul Wisdom PodcastEp 189 Ignite your Creative Spark with Rai HydeIn this episode, Jen interviews Rai Hyde about igniting your creative spark. Rai Hyde Cornell has been freelancing for more than 16 years as a copywriter turned agency owner. Now, she's sharing all of her most powerful business AND manifestation hacks with other freelancers. As a business mentor at Chiron Consulting, Rai hosts barrier-shattering workshops on pricing, client acquisition, and mindset and works one-on-one with private clients to help them triple their incomes within one year. As an agency owner at Cornell Content Marketing, Rai builds and executes psychology-informed content strategies for her clients while training her team in efficient...
2023-08-0350 min
Writing and Editing205. How to Be Better at FreelancingSend us a textMy guest today is Rai Cornell. She has worked in copywriting, content creation, and web development for 15 years, and now runs a successful marketing firm providing advice to a range of clients, large and solo. I asked her to be on the show to talk about the business of being a freelancer, especially as a writer or editor. And she came through, talking articulately from a base of solid knowledge, experience, and training about what a freelancer can do to improve their business.◘Cornell Content Marketinghttps://www.cornellcontentmarketing.com/
2023-08-0326 min
Writing & Editing205. How to Be Better at FreelancingMy guest today is Rai Cornell. She has worked in copywriting, content creation, and web development for 15 years, and now runs a successful marketing firm providing advice to a range of clients, large and solo. I asked her to be on the show to talk about the business of being a freelancer, especially as a writer or editor. And she came through, talking articulately from a base of solid knowledge, experience, and training about what a freelancer can do to improve their business.◘Cornell Content Marketinghttps://www.cornellcontentmarketing.com/Rai’s Free SEO Deplo...
2023-08-0326 min
The Dead Pixels Society podcastUnveiling the Power of Content Marketing with Rai Hyde CornellHave an idea or tip? Send us a text!Ever wonder how content marketing could change the game for your business? The Dead Pixels Society is fortunate to chat with Rai Hyde Cornell, the CEO and senior copywriter for Cornell Content Marketing. Cornell shares her journey into content marketing and the difference it holds against traditional advertising. She shares that content marketing isn’t just about pushing a product or service; it's about supplying your audience with crucial information to aid them in making the best decisions, creating a bond of trust, and fostering a lo...
2023-07-2035 minThe Soar! PodcastEpisode 77 - How to Get Clients to Stop Trying to Control YouHas a client every tried to control too many aspects of your working relationship? Do you feel like you're seen as an "order taker" rather than a reliable, trustworthy, and valued partner? If you want to establish a healthy business that protects you from burnout, then you need to take back that control. In this episode, Rai Hyde Cornell talks about the practical and energetic steps you need to take to establish healthy boundaries and command respect as a service provider.
2023-06-1642 minThe Soar! PodcastEpisode 72 - How to Efficiently Launch Your Freelance BusinessToday's episode is about a question that has come up a number of times from members of our Chiron Community in Slack: How to Efficiently Launch Your Freelance Business. A lot of people think they need a few thousand dollars (or more!) to launch their business. You DON'T! You need very little. In this episode, Rai walks you through a 4-step process for launching your freelance business with nothing more than a computer and an internet connection. Listen in – and soar!
2023-05-1218 min
Label Free: ”To live your best life, live label free.”Rai Hyde Cornell’s Unexpected Path to EntrepreneurshipHappy Monday Friends!
Time for a new episode. In this episode we welcome serial entrepreneur and agency owner, Rai Hyde Cornell, to share her story of how she found success being an entrepreneur. Rai discusses how she became a freelance writer out of necessity due to a traumatic incident in college that led to PTSD, and how this eventually paved the way for her to achieve her dreams of becoming a counselor in the prison system and a obtaining master's degrees. She also talks about how she turned to Google to learn how to make money as a...
2023-03-2726 min
B.O.O.S.T. PodcastRelationship Reboot | Rai Hyde Cornell EP117Building strong, mutually beneficial relationships is critical to the success of any business. In this episode, Rai Hyde Cornell and I chat about this and how to get more leads without having to prospect as much. Rai is the owner and senior copywriter at Cornell Content Marketing.She also serves as a business mentor for creative entrepreneurs who want to build healthier, happier, and more profitable businesses. Tune in, take notes and then tap into Rai’s FREE guide to building a successful freelance business -https://chironconsulting.us/guideWebsites: www.chironconsulting.us | ww...
2023-03-2320 min
Balance Your LifeHolistic Ways to Deal with Anxiety and Stress So You Can Be the Best Version of Yourself with Rai CornellEpisode #191: This week on the podcast I am joined Rai Hyde Cornell. Rai has been freelancing for more than 15 years, and is now sharing all of her most powerful business AND manifestation tricks and techniques with other freelancers. If you've been freelancing for a while and haven't hit your goals, or you're just getting started and you're feeling overwhelmed by it all, Rai wants to help you. From barrier-shattering monthly workshops to courses on pricing and client acquisition to private coaching and the group mastermind, she has a way to support you and help you triple –your income within on...
2023-03-2051 minThe Soar! PodcastEpisode 64 – Burnout vs Depression vs Unfulfilling WorkToday's episode was created in response to a request we received in The Chiron Community (https://chironconsulting.ck.page/slack). Our community member asked, "How do I know if I'm experiencing burnout, depression, or just unfulfilling work?" This smart question is an important one for entrepreneurs to ask because each situation requires you to take different steps to get back to where you want to be. In this episode, Rai draws from her psychology background to help freelancers recognize the difference between burnout, depression, and unfulfilling work, and take the right steps to remedy each.
2023-03-1722 min
Dynamic Women®Build a Successful Freelance Business with Rai Hyde CornellHave you been thinking about having a freelance business? There are so many things to know, and it might feel a little intimidating to take that big leap. In this episode, Rai Hyde Cornell gives you tips and tricks on how to have a successful freelancing business. Don’t miss:How Rai started her freelancing journeyWhat people can do if they don’t know what they’re good atWhere Rai got her clients from when she started freelancingWhat Rai did when she hit burnout Where she found her energy and what she loves writing aboutWhat W-2 means Ho...
2023-03-1435 minThe Soar! PodcastEpisode 60 – Nicky Billou: Service, Not Selling: How to Add 1 to 2 Zeros to Your RevenueYour success is the difference between letting life happen to you and making life happen for you, on your terms. In this episode, Rai talks with Nicky Billou, Executive Coach and Business Mentor for people who want to work less, earn more, and do more good in the world by putting service first.
2023-02-1745 minThe Soar! PodcastEpisode 56 – Podcast Takeover: Alternative Careers, Anti-Niching & How Not to Buy ChickensIn this episode, The Soar! Podcast is TAKEN OVER by Emma Kobs – a long-time client, team member, and friend of Rai's. Emma flips the script and interview's Rai for an inside look at the woman behind the brand. We talk about alternate careers, why niching is BS, client horror stories, homestead dreams, and...hair care!
2023-01-2047 min
The Simpler Business Podcast with Marissa RobertsDesigning your energy-aligned schedule to work smarter and easier, not harder with Rai CornellWe start our businesses because we have a passion for our industry and we want to help people, but we also want more freedom as well as a great income.
The problem is, when we first jump into entrepreneurship, we tend to go ALL IN. We’re not working 9-5 in our first few years of business, we’re working 24/7. We’re up till midnight on our laptops while the rest of the family is asleep. We’re thinking about our business ALL DAY and finding it hard to switch off and have downtime because we’re so intent...
2023-01-1022 min
Positioning to ProfitFreelancing with Rai Hyde CornellReady to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/
Hey there, my friend! Patty Dominguez here with episode 160 of the Positioning to Profit Podcast. Today's a guest show with Rai Hyde Cornell. We're going to be talking about "to freelance or not to freelance?" That is the question. So if you have been considering freelancing, I have a great conversation with Rai. She's been building an online business for over 15 years and has been making wild and crazy should happen purely through willful energy and manifestation. So we talk about freelancing, we talk about...
2022-12-2133 minThe Soar! PodcastEpisode 49 – April White: The Truth About Agency Ownership & PR"If I had known what I know now when I started, I wouldn't have done it. But I'm glad I didn't know because it's truly a labor of love and I'm glad to be where I am," says April White off-camera after her episode. In this episode of The Soar! Podcast, April White and your host, Rai Hyde Cornell, talk about the beast that is the PR industry, what it really takes to be successful in it, and whether or not agency ownership is right for you.
2022-12-0237 minThe Soar! PodcastEpisode 48 – Rai Hyde Cornell: Being a Freelancer in a W2 HouseholdEarlier this year, I asked our community to share with me a few questions or obstacles they've been struggling with. Today's episode is a fantastic question that comes from one of our lovely Chiron Community members:What if you have a partner at home or relatives who aren't freelancers and don't necessarily understand the commitment and the challenges and the ups and downs? How do you deal with that and stay the course?We'll address all of this, plus give you a bit of a motivating kick in the ass (!!!), in this episode with your...
2022-11-2518 minThe Soar! PodcastEpisode 42 – Rai Hyde Cornell: Behind the Scenes: A Tell-All Interview with Writer & Agency Owner Rai Hyde CornellGet to know the host of The Soar! Podcast on a deeper level as you tune into this riveting episode. For the first time ever, Soar! participates in a podcast takeover. Listen as Rai's friend, Chelsea Greenway, hosts this week's episode and helps her listeners uncover what goes on behind her entrepreneurial career. In this tell-all interview, Rai opens up about a very special experience that has helped shape more than just her own life!
2022-10-1450 minThe Soar! PodcastEpisode 36 – Rai Hyde Cornell: Working When You Don't Feel Like ItLet's face it... being a creative entrepreneur isn't easy when you have work piling up, deadlines creeping in, and you just don't feel like being creative. What you produce as a creative is strongly influenced by your mood; so how do you produce good work – or get any work done at all – when you're not in the mood? Listen in as Rai discusses working when you don't feel like it – through depression, PTSD, anxiety, or even just a rainy day.
2022-09-0219 minThe Soar! PodcastEpisode 34 – Nate Palmer: Owning Your "Expert" Status & Becoming a Prolific CreatorDo you have the courage to call yourself an expert in the things that you do well but at the same time granting yourself the opportunity to learn more? In this episode, fitness and nutrition expert, Nate Palmer, discusses the importance of allowing ideas time to percolate, keeping the good and bad content put out there by your business, and above all, forward momentum. It could be that “consistent effort overtime” is the missing key to unlocking your inner-expert and the successful business that you so crave, find out more on this episode of the Soar! Podcast.
2022-08-1936 minThe Soar! PodcastEpisode 33 – Merit Kahn: From "Selling" to "Selecting": A New Sales Method for Entrepreneurs“Have you already decided things can’t get better or are you open to a new possibility?” Merit Kahn poses a question that could revolutionize an industry, turning the average everyday sales pitch into a selection process with a mutually beneficial outcome for both freelancer and client. A personal touch could make all the difference, there is a way to have a transactional business in a relational way - listen to this podcast episode to find out how!
2022-08-1248 minThe Soar! PodcastEpisode 32 – Misty Milioto: Mastering Pitching for PublicationsIn a constantly changing hyper-digital world, is your voice loud enough to be heard? Misty Milioto took a risk and became a successful freelance travel writer. In this episode hear how she got started, helpful tips for beginning freelancers, and ways to build meaningful professional relationships where your voice can be heard.
2022-08-0531 minThe Soar! PodcastEpisode 31 – Katelyn Magnuson: Business Entities: Sole Proprietor, LLC, or S-Corp – Which Is Right for You?It's easy to do what you do well in your business – whether that's writing, designing, problem-solving, tasking. The business-y stuff of being a self-employed creative is where it starts to get far more difficult and far less sexy. Join us for this episode where we get a breakdown of when you should be a sole proprietor, an LLC, or an S-Corp (or, god forbid, a C-Corp!) with The Freelance CFO, Katelyn Magnuson. Inside, you'll learn about the smart factors you'll want to consider to save big at tax time, plus a number of financial knowledge bombs you'll want to pi...
2022-07-2944 minThe Soar! PodcastEpisode 30 – Michelle Clarke: Becoming Magnetic & Overcoming the Fear of EntrepreneurshipAre you dialed in to the right frequency to benefit your business? How do you cope with shifting energy and the things that tank your energy levels? In this episode, Michelle Clarke explores helpful suggestions that could cleanse your energy, realign your energetic field, and cut what no longer lights you up.
2022-07-1630 minThe Soar! PodcastEpisode 29 – Rai Hyde Cornell: The Most Important Factor in Your SuccessWe live in a dog-eat-dog world that uses competition and comparison as fuel to drive people to work harder and give more of themselves to a thankless system. Now, before you go getting all depressed about that, there's a wonderful, beautiful solution: Don't live in that world! In this episode, we dive into the questions you need to ask yourself and the levers you need to pull in order to create a world of your own – one where you can thrive!
2022-07-1520 min
Time To Shine TodayEmbrace Your Natural Abilities and Level UP your Freelance Career - TTST Interview with Consultant and Author Rai Hyde CornellShow Notes:Rai Hyde Cornell has been self-employed for over 15 years. From being a solo copywriter to building a full-service content marketing agency, her experience spans countless industries and types of writing. Today, she teaches aspiring freelancers how to build healthier, happier businesses so they can enjoy stable, reliable income doing what they love.Quote: - Go as far as possible with your own evolution, get efficient at evolving yourself to another level - Rai Hyde Cornell Kn...
2022-06-2833 min
Solopreneur MoneyStages of Business and Changes that Come with Them with Rai HydeAre you experiencing changes in your business but aren’t sure what that means? Have you been constantly comparing your business success with that of others on social media? My guest, Rai Hyde Cornell, joins me today to discuss the stages of business and what those stages mean. You won’t want to miss this interview if you are interested in aligning your business with your life dreams. You will want to hear this episode if you are interested in... Rai’s story [1:22] When did her whispers start [3:48] What are her clients' biggest needs [6:20] The 3 st...
2022-06-2737 minThe Soar! PodcastEpisode 28 – Rai Hyde Cornell: Designing Your Perfect Process & Wowing ClientsOne of – if not THE – biggest fear for freelancers is: How do I get clients? There are a few things you need: a) A portfolio of at least 3 examples of your work (and they don't have to be paid projects!); b) A way for them to easily get in touch with you; and c) A clear process that shows them you know what you're doing and they'll be in good hands. In this episode, we'll be talking about the last piece of that puzzle: your process and how to make life for you AND your clients easier. I'll walk you...
2022-06-2427 minThe Soar! PodcastEpisode 27 – Julie + Tash Lewin: Letting Your Intuition (Not Your Desperation) Guide You In Your BusinessJulie and Tash Lewin are a mother-daughter duo running a business based on intuition, energy healing, and coaching others into alignment. Though following your intuition can be terrifying at times as your intuitive mind and higher-source knowledge competes with your logical, physical-plane brain, Julie and Tash have some sound advice for anyone looking to get out of desperation mode and into flow and ease while making big and small decisions in their businesses.
2022-06-1742 min
The PR Wine DownRai Cornell - PR Practices for Long-Term Brand AuthenticityOn this show this week, hosts April and Laura welcome Rai Cornell, founder and CEO of Cornell Content Marketing, to discuss PR best practices for brands in the digital era. Together, they discuss why Rai believes it can be beneficial to be “polarizing” as a brand and how companies can determine whether to take a stand on social issues. Next, our hosts discuss Major League Baseball’s handling of the racism allegations against Josh Donaldson and analyze a recent announcement from The Guardian urging employees to delete old social media posts. April and Laura also share press release strategies, includ...
2022-06-171h 00The Soar! PodcastEpisode 26 – Dr. Piper Gibson: Using Referrals as Your Main Marketing TacticInterested in learning tips on how to incentivize your current clients to refer you to others? Dr. Piper Gibson, Board Certified Doctor of Natural Medicine, has built a business based solely on referrals. In this episode, you will hear how Dr. Gibson went from obtaining her dream job in the fashion world to helping scared, frustrated, and overwhelmed parents understand their child's neurodevelopmental disorders. Throughout her journey, she has created meaningful relationships with her clients and has been able to consistently attract new clients through positive word-of-mouth and referrals.
2022-06-1020 minThe Soar! PodcastEpisode 25 – Rai Hyde Cornell: When & How to Hire in Your BusinessMany people in the freelancing world look at building a team as a milestone of success. But is it really? Some people should never hire; and some people should hire before they really need the help. In this episode, we cover how to know when to bring someone into your business, for what role, and how to find, vet, and onboard that person.
2022-06-0340 minThe Soar! PodcastEpisode 24 – Christie Moran: The Energetic Transformation You Need to Go Through to Get UNSTUCK in Your CareerChristie Moran specializes in working with people who are stuck, dissatisfied, and caught in the societally-imposed mold of what life should look like. Better yet, she helps them shatter that mold while going through energetic transformations that free her clients from the burdens of emotions and limited consciousness. Listen in as Christie shares deep insights into how to break out of negative emotions and vibes and literally create the reality you really want to opt into.
2022-05-2740 minThe Soar! PodcastEpisode 23 – Esther Baseme: Creating Opportunities (Not Excuses!) for Yourself as a FreelancerAfter discovering her love for design in college, Esther set out to become a freelance graphic designer. While she was chasing her passion and developing her skills, she made sure of one thing: she wouldn't let the fear of reaching out to people get in her way. Her determination led her to literally create her own opportunities, including her first internship with a company that had never had an intern before. Listen in as Esther speaks about how to stop making excuses for yourself, how to focus on doing one thing each day, and how to create the opportunities...
2022-05-2026 minThe Soar! PodcastEpisode 22 – Sarah Greener: How to Stop Being Your Own Worst Boss & Design a Business + Life You LoveAfter launching her own (many) businesses, growing to 90 employees, and having a heartbreaking realization on her daughter's 5th Christmas, Sarah Greener knew she needed to redesign her life with her top priorities getting the time they deserved. Now, Sarah shares her best tips for embarking on this incredible process of living a life that has you pinching yourself every morning when you wake up because your life is just so damn perfect!
2022-05-1335 minThe Soar! PodcastEpisode 21 – Shulamit Ber Levtov: Entrepreneurs & Mental Health: Creating a Support System While Still Holding Autonomy Over Your Life & BusinessMental health isn't an easy thing for any of us to talk about – and yet, entrepreneurs are significantly more likely to be predisposed to mental health struggles and to feel the impact of the stressors of entrepreneurship. In this episode, hear from Shulamit Ber Levtov, a licensed therapist specializing in work with female entrepreneurs, as she talks about resilience (and what it really means), self-care, and building a support system so you can bring your CEO-self back online when life inevitably has us flipping our lids.
2022-05-0635 minThe Soar! PodcastEpisode 20 – Tarryn Reeves: You Have a Story Inside You that the World Needs to HearAs CEO and founder of Four Eagles Publishing House, Tarryn Reeves knows a thing or two about a good story. Not only does she help wannabe-authors find their path to a complete book, a successful launch, and goal-focused marketing, but also, she helps women find the stories within themselves and the strength to share them.
2022-04-2937 minThe Soar! PodcastEpisode 19 – Cathy Topping: Learning How to Pivot, Adapt & Know Yourself as a FreelancerAs a creative person with multiple passions, it's not always easy to find your way. Allowing yourself the room and grace to pivot your business will ultimately connect you with your true calling. Listen to Cathy Topping – photographer turned designer turned copywriter – to learn how to make this journey enjoyable and truly know yourself and leverage your strengths along the way.
2022-04-2238 minThe Soar! PodcastEpisode 18 – Jeff & Leslie Blake: Marrying Reiki & Personal Training While Building an Indistructable Fitness BusinessWhen you refuse to accept "mediocre" as a standard, you can do pretty much anything! Jeff & Leslie Blake, a literal couple of personal trainers and reiki masters, built their fitness business on exactly that – excellence, people first, and love & light. Find out how they built and grew several successful brick-and-mortar fitness gyms (all without bank backing!) and transitioned to a completely virtual operation without losing a single client.
2022-04-1543 min
Gratitude GeekManifestation Tips & Techniques featuring Rai Hyde CornellRai Hyde Cornell has been freelancing for more than 15 years. Now, she’s sharing all of her most powerful business AND manifestation tricks and techniques with other freelancers. From barrier-shattering monthly workshops to courses on pricing and client acquisition to private coaching and the group mastermind, Rai has a way to support freelancers, helping some triple their income within one year. Show Notes & Resource Links: http://momgeek.com/114 Learn more about your ad choices. Visit megaphone.fm/adchoices
2022-04-1232 minGratitude Geek | Business Education for Gen X Women SolopreneursManifestation Tips & Techniques featuring Rai Hyde CornellRai Hyde Cornell has been freelancing for more than 15 years. Now, she’s sharing all of her most powerful business AND manifestation tricks and techniques with other freelancers. From barrier-shattering monthly workshops to courses on pricing and client acquisition to private coaching and the group mastermind, Rai has a way to support freelancers, helping some triple their income within one year. Show Notes & Resource Links: http://momgeek.com/114 Learn more about your ad choices. Visit megaphone.fm/adchoices
2022-04-1232 minThe Soar! PodcastEpisode 17 – Shelley Dennis: How to Know When a W2 Job Is Right For YouModel turned waitress turned copywriter... and yet it was all leading up to her dream job: being a comedy writer for a major television show in Hollywood! Listen to Shelley Dennis, staff writer for The Conners on ABC, give her best tips for leveraging your natural hustle into getting to your dream gig – and beyond!
2022-04-0835 minThe Soar! PodcastEpisode 16 – Rai Hyde Cornell: To Niche or Not to Niche At some point, every creative entrepreneur asks herself, "Should I niche down?" Many people will tell you niching is the only way to make good money as a freelancer. But that's simply not true. Tune into this episode to learn when you should niche down and how exactly you can define your niche.
2022-04-0132 minThe Soar! PodcastEpisode 15 – Matt Caskey: Surviving the Struggle + the Secret to NetworkingIt's one thing to work to stand out in a saturated industry, but what if what you really want to do in the world hasn't been done before? Hear from Matt Caskey, a basketball-obsessed entrepreneur with a knack for networking, building relationships, and focusing on the open horizon of possibilities, even when times get tough.
2022-03-2546 minThe Soar! PodcastEpisode 14 – Gina Strole: Overcoming Fear & Owning Your VisibilityDo you feel like you have blockages that are holding you back from your true potential? Gina Strole, intuitive energy healer and medium, shares the importance of connecting to your spiritual side to knock down the things that are standing in the way of your success. Learn how to lean into your inner “woo woo” as Strole guides you through her work as an intuitive energy healer and helps you discover the significance your self-worth has in your life choices.
2022-03-1144 minThe Soar! PodcastEpisode 13 – Eric Musick: Diversifying Your Entrepreneurial Revenue for Maximum StabilityEver wonder when the right time is to start that passion project? Eric Musick, pig farmer turned cable guy turned full-blown entrepreneur, shares his advice on the importance of making small changes now. Musick is successfully running four businesses after a life-altering shift in his perspective and he reveals the process it took to get him there. Always open to learning and even more eager to teach, Musick unveils key tips to create lasting success in your next business venture.
2022-02-2540 minThe Soar! PodcastEpisode 12 – Doc Wright: The Wolves & The SheepCan you imagine leaving a successful career for a passion project? The risk can feel terrifying – but for Doc, there was no question. He was ready to build something of his own and pour his heart and soul into his works of art.Listen in as this former geologist turned woodworking artisan shares how he went from his entrepreneurial journey and how he has built his own wolf pack around him.
2022-02-1127 minThe Soar! PodcastEpisode 11 – Crystal Lee Butler: Working Fewer Hours While Growing Your BusinessAs a freelancer, managing your time can be a learning curve, especially when it comes to a healthy work-life balance. After years of refining and evolving her process, Crystal Butler has made work-life balance a priority in her career. Butler shares powerful tips on how she achieves healthy balance and the benefits that come along with it. Learn about Butler’s process and how she runs a successful marketing agency as you travel through the evolution of her business.
2022-01-2833 minThe Soar! PodcastEpisode 10 – Angie Cibis: How to Leverage What Makes You Unique to Create a Signature Process Ready to make the transition to a full-time freelance designer but can’t showcase your previous work in your portfolio due to legality? Angie Cibis, graphic designer and freelancer, provides creative ways to share your experience with potential clients as you learn about her unique past in graphic design. Cibis shines a light on how a portfolio can sometimes limit a graphic designer in their search for new clients and explains the best ways to truly share your adaptability as a designer.
2022-01-1442 min
How We SolveHow Can Brands Use Content to Break Down the Barriers of Buying with Rai CornellThis episode features Rai Cornell, who studied Psychology and Human Behavior for ten years, intending to work as a therapist in the California prison system. Over time, her interests, and talents took her on a very different path. Today, she uses her thorough understanding of human emotions, reactions, and thought patterns to drive sales and engagement for top brands. Together with her team, she guides subscription brands to target audiences through every stage of resistance by answering all of their questions and objections before they even recognize them.
2022-01-0229 min