Shows
The Unscripted SEO Interview PodcastPsychology Meets Marketing: The ELITE Method with Rai Hyde CornellIn this episode of the Unscripted SEO Podcast, host Jeremy Rivera interviews Rai Hyde Cornell, founder of Cornell Content Marketing. With a background in psychology and criminology, Rai shares how she applies behavioral science principles to content marketing to help companies change buyer behavior without increasing ad spend.
Key Takeaways
Marketing should focus on the internal experiences of potential buyers, not just their behaviors
Empathy is crucial to SEO because Google is all about intent matching
Quality human-created content is more valuable than ever despite AI advancement
Create feedback loops between marketing, sales, and customer support
...2025-04-2435 min
The Soar! PodcastEpisode 88 - Serial Entrepreneurship & Being Human (Not Perfect)Have you ever been told, "Stop jumping around! Just pick something and do that!" with the implication being that you should stay in the same place and routine for 20+ years like your grandparents did? Most serial entrepreneurs have had these moments where the world seems to want to snuff out your flame of creativity. In this episode, we talk with serial entrepreneur, author, and leadership coach, Matt Shoup, about what it really means to be a serial entrepreneur and how to build a successful life on that mindset. 2024-02-0237 minThe Soar! PodcastEpisode 87 - Leading the Way: Growing from Operator to ConsultantWe all start out in "doer" mode. We do a thing – ideally something that we love and really enjoy. But what happens when you get so passionate about what you do and you see other people doing it wrong to the point where it's hurting them, their business, and the industry you care so much about? You become a consultant and take the lead with an attitude of "make it better!" In this episode, we talk to Cory Waggoner, CEO and Founder of Higher Yields Cannabis Consulting, about what it takes to be at the helm and lea...2024-01-1929 minThe Soar! PodcastEpisode 86 - Double Feature: Enhancing Your Brand AND Your MindsetWhen the covid pandemic made working in the world of interior design "nonessential," Ericka Saurit saw an opportunity to pivot into being her own boss. Taking with her years of expertise, experience, and relationships, she launched Saurit Creative, a boutique branding agency that specializes in the home industry. Just a few years later, Saurit is wildly successful! But what does she credit her success to? Mindset.In this episode, we discuss Saurit's ninja mind moves, as well as her E3 model for building an unforgettable brand that your audience will love and connect with. Listen in! 2024-01-0542 minThe Soar! PodcastEpisode 85 - Healing Burnout by Shifting Your Energy: Tips & ToolsWhat do you do when you feel like you're on the right track, but you're still hitting burnout? You have come so far to design your life and your business around what you believe to be your true calling, but something is still missing – and you're not yet "living the dream" as everyone promised you would. In this episode, we talk to Dr. Vic Manzo, a chiropractor who went from burning out every 4-6 months to making small but transformative shifts in his business that now have him working 3 ½ days per week and breaking revenue records year over...2023-11-1043 minThe Soar! PodcastEpisode 84 - Launching Your Own Podcast: Dos, Don'ts & Why-NotsConsidering podcasting as a marketing tool, revenue stream, or passion project? Then this episode is for you! Listen in as we talk with podcasting expert, Lindsay McMahon, as she gives tips for choosing your topic, publishing schedule, episode duration, and audience building strategy. With more than 2,000 episodes on her own show, Lindsay has seen it all in the podcast world. Now's your chance to learn from the best and launch your show with purpose! 2023-10-2740 minThe Soar! PodcastEpisode 83 - Overcoming Stress via Heart CoherenceStress is the insidious killer. It's at the root of all major health problems today – cardiovascular disease, depression, anxiety, digestive issues, food intolerances, sleep disturbances, and so much more. Many of us have become so acclimated to stress that we don't even realize that we're living in the danger zone. It's time to prioritize your health and overcome stress once and for all.On today's episode, we talk with stress and resilience expert Virginie Ferguson about how to heal from stress through heart coherence. Tune in to learn what heart coherence is, tools and resources to help yo...2023-10-1441 minThe Soar! PodcastEpisode 82 - How to Develop TRUE Self-ConfidenceNo matter what happens outside of ourselves – in the world, in the workplace, at home – we always have control of what is happening inside of us. And yet... self-confidence (emphasis on "self"!) is one of the most illusive resources for entrepreneurs and creatives. In this episode, we dig into why that is, what you can do about it, and what it actually looks like to be self-confident, speak up, and affect your outer world via your inner world. 2023-09-2936 min
Scenic Route, Social Change and Mental Health Conversations for PerfectionistsThe Psychology Behind Creating Real Connections: What No One Will Tell You with Rai Hyde CornellWelcome to a riveting conversation with Rai Hyde Cornell, business mentor, coach, and CEO of Cornell Content Marketing. Rai's journey from the mental health sector to a successful entrepreneur provides a rich backdrop to our discussion on the intersection of psychology, sociology, and business. We peel back the layers of this complex relationship and how it's crucial in building irrevocable customer trust.Why Tune In:Rai's Journey: Discover how Rai transitioned from the mental health sector to entrepreneurship, and how this unique path shapes her approach to business.Building Trust:...2023-09-2657 minThe Soar! PodcastEpisode 81 - Elevator Pitches, Introverted Entrepreneurship & ConfidenceHow do you start a brand new business as a young entrepreneur? If you also happen to be an introvert, the idea of building a business from scratch and putting yourself out there can be daunting. But despite being 23, introverted, and new to entrepreneurship, Noah Hutton did just that. In this episode, Noah drops tip after tip about how to build a successful creative business simply by showing up, having a clear elevator pitch, and embracing the true entrepreneurial spirit. 2023-09-1542 minThe Soar! PodcastEpisode 80 - Getting Un-Stuck with Systems & Positive Productivity"Productivity" carries a lot of negative connotations for people. But it doesn't have to mean working harder, working more, or hustling. In this episode, we talk to productivity and systems expert Dawn Robles about how self-employed creatives can be more productive and leverage their time, energy, and attention in a positive way without contributing to exhaustion or unrealistic expectations. 2023-09-0138 min
Strap on your BootsZero to CEO: Leveraging your natural talents to build a thriving business with Rai Hyde-CornellIn this episode of Zero to CEO, join us as we explore the power of leveraging your natural talents to build a thriving business with writer and serial entrepreneur Rai Hyde-Cornell. We often find ourselves forcing our way into building businesses that we believe the market wants or needs, rather than pursuing what we love and what comes naturally to us. But everyone possesses a unique natural gift, whether it’s art, music, building things, fixing things, or something else entirely. In this episode, Rai Hyde-Cornell, a natural-born writer who has successfully built a thriving content marketing agency, shares he...2023-08-2816 minThe Soar! PodcastEpisode 79 - 10 Needs of a Happy Worker + How to Self-MotivateWhether you work for yourself or you work for an employer, we all need the same things. The problem is that society has told us (and companies try to woo us) that those things are money, health insurance, and retirement plans. But the world is changing and movements like The Great Resignation have shown us that those are not the things people truly value. If you want to live a happier, more fulfilling life in your career, then tune in to this week's episode with Lori Duguay, HR expert and the founder of People-Powered Solutions. Plus, we'll t...2023-08-1837 minThe Soar! PodcastEpisode 78 - When Did You Stop "Playing Business?"In this episode, Rai kicks off Season 3 with a loving slap-in-the-face wakeup call for listeners. If you're tired of floundering and feeling like nothing is working exactly as you want it to, then you may still be operating in the world as a direction-less freelancer who's still "playing at business." Listen in as Rai describes the six layers of how we humans operate in the world and precisely what you need to do to break through the glass ceiling of limitation and powerlessness to get to the life you want. 2023-08-1121 min
People-Powered SolutionsThe Power of Human-Centric Marketing With Rai Hyde CornellIn this episode, we are joined by Rai Hyde Cornell, a marketing expert with a background in psychology. Ray shares valuable insights on how to build a successful marketing strategy that resonates with customers and creates long-lasting relationships. With her unique perspective on connecting with people on a deeper level and understanding their needs and motivations, Rai emphasizes the importance of aligning marketing efforts with the company's values and delivering authentic messaging that truly connects with the target audience. Tune in as we delve into the significance of connecting on a human level to retain...2023-08-0835 min
The Dead Pixels Society podcastUnveiling the Power of Content Marketing with Rai Hyde CornellHave an idea or tip? Send us a text!Ever wonder how content marketing could change the game for your business? The Dead Pixels Society is fortunate to chat with Rai Hyde Cornell, the CEO and senior copywriter for Cornell Content Marketing. Cornell shares her journey into content marketing and the difference it holds against traditional advertising. She shares that content marketing isn’t just about pushing a product or service; it's about supplying your audience with crucial information to aid them in making the best decisions, creating a bond of trust, and fostering a lo...2023-07-2035 minThe Soar! PodcastEpisode 77 - How to Get Clients to Stop Trying to Control YouHas a client every tried to control too many aspects of your working relationship? Do you feel like you're seen as an "order taker" rather than a reliable, trustworthy, and valued partner? If you want to establish a healthy business that protects you from burnout, then you need to take back that control. In this episode, Rai Hyde Cornell talks about the practical and energetic steps you need to take to establish healthy boundaries and command respect as a service provider. 2023-06-1642 minThe Soar! PodcastEpisode 76 - How to Financially Plan for Your Bucket ListWhat's the point of financial planning, really? Is it to give you one more thing to manage in your business? One more thing to stress over? One more financial "should" to slave over? HELL NO! The point of financial planning is to set you free and allow you to live a life you LOVE while putting your hard-earned money to good use. THAT is the definition of self-care for today's guest, Lisa Sakai, Financial Consultant to self-employed women. In this episode, we talk about the REALITY of financial planning, how to build your plan based on the l...2023-06-0935 minThe Soar! PodcastEpisode 75 - The Difference Between a VA & OBV + How to Hire the Right HelpWe all got into business to do more of what we love, own our time, and maximize our freedom. But what happens when your business has you pinned down at your desk 50, 60, 70, or more hours per week? Well, it's time to hire help and get back to what you love.In this episode, we talk to Nicole Bandes, founder of Virtual A Team, about the difference between a VA and an OBM, what you can expect to pay for each, how to find the right person for you, and red flags to watch out for. If you're...2023-06-0239 minThe Soar! PodcastEpisode 74 - Stop "Faking It 'Til You Make It" & Start Living in Energetic AlignmentIn the entrepreneurial world, we hear certain terms and phrases a lot, like "live in alignment," "mindset shift," "fake it 'til you make it," and "be the person you want to be!" But what the f*ck does any of that really MEAN or LOOK LIKE in real life?In this episode, we talk to Jen Mons, Mentor for Coaches, Healers & Conscious Leaders, to dive deep into what it truly means to live in alignment and how to get to where you want to be when that life feels so far removed from where you are now...2023-05-2643 minThe Soar! PodcastEpisode 73 - The Truth About Coaching & Consulting + How to Scale with IntegrityWe've all seen it – the coaching industry has boomed in recent years and not always in a good way. The market is saturated with coaches selling cookie-cutter programs, selling people their expertise but never speaking to them after the sale, and otherwise leaving the industry devoid of integrity. But not any more!Ann Carden is on a mission to bring integrity back to the coaching and consulting world by helping coaches with real value and expertise reach their ideal clients and sell premium packages that are scalable. Want to learn how to create a win-win situation for yo...2023-05-1938 minThe Soar! PodcastEpisode 72 - How to Efficiently Launch Your Freelance BusinessToday's episode is about a question that has come up a number of times from members of our Chiron Community in Slack: How to Efficiently Launch Your Freelance Business. A lot of people think they need a few thousand dollars (or more!) to launch their business. You DON'T! You need very little. In this episode, Rai walks you through a 4-step process for launching your freelance business with nothing more than a computer and an internet connection. Listen in – and soar! 2023-05-1218 minThe Soar! PodcastEpisode 71 - Conversion Copywriting Tips, Business Building & What to Do About AIFreelance writers, this one's for you! If you've ever thought about dabbling in conversion copywriting or if you are a copywriter and you want to get better and writing copy that converts, listen in to this advice-packed episode with Nicole Elliott, a successful conversion copywriter with a proven process for wowing clients. Plus, we talk about the thing that's all the rage in the writing world nowadays – AI – and what to do about it as a freelance writer. 2023-05-0536 minThe Soar! PodcastEpisode 70 - Healing Your Relationship to MoneyNo matter how good your business model is or how amazing you are as a creative, if you have money mindset blocks, you'll never live the life you've been dreaming of. Whether you have deep-seated beliefs about the "evilness" of money, you are comfortable in the hustle and struggle, or you "simply" don't think you're worthy of charging more, there are ways to overcome every single money mindset issue you can imagine. On this episode, we talk about how to heal your relationship with money with expert Richard Friesen. Plus, get access to a FREE course, courtesy of Friesen...2023-04-2838 minThe Soar! PodcastEpisode 69 - Mindset, Emotionset & Energyset: It All Starts With YouI say it all the time: I could give you all the systems and business-building tips in the world, but nothing will work for you until you get your energy in alignment with what you're building. Today's guest, Luisa Ferrario, takes this concept even deeper by explaining what she calls "The 3 Powerful Ones": mindest, emotionset, and energyset. Learn how each of these takes shape in your business and how to level yourself up to actually hit the goals you're aiming for. 2023-04-2135 minThe Soar! PodcastEpisode 68 – What to Do When Clients Won't PayIt's one of the worst case scenarios in any business: when you've done the work... but the client won't pay you. In this episode, we sit down with small business attorney Taylor Tomanka – The Soar! Podcast's first-ever repeat guest! – to answer this important question: what can you do and should you do when clients don't pay?2023-04-1454 minThe Soar! PodcastEpisode 67 – Being the Leader of Your Own LifeWe tend to think of "leadership" as something that only applies when you're running a team. But the truth is that leadership is an energy, a state of being, and a mindset that affects everything in your life – not just your business. In this episode, we talk with leadership expert and coach, Yigal Adato, on what it really means to be a leader, how self-leadership can be your greatest tool in life, and what steps you need to take to develop those leadership skills. 2023-04-0732 minThe Soar! PodcastEpisode 66 – Selling Organically Without Icky TacticsIn this episode, sales expert Jeremy Miner teaches the psychological and human behavior principles behind the Neuro-Emotional Persuasion Questions (NEPQ) method. Jeremy introduces you to The ABDs of Selling so you can learn how to make your prospects feel comfortable and set yourself up for easier, more effective sales calls using these proven, nuanced skills. 2023-03-3139 min
Label Free: ”To live your best life, live label free.”Rai Hyde Cornell’s Unexpected Path to EntrepreneurshipHappy Monday Friends!
Time for a new episode. In this episode we welcome serial entrepreneur and agency owner, Rai Hyde Cornell, to share her story of how she found success being an entrepreneur. Rai discusses how she became a freelance writer out of necessity due to a traumatic incident in college that led to PTSD, and how this eventually paved the way for her to achieve her dreams of becoming a counselor in the prison system and a obtaining master's degrees. She also talks about how she turned to Google to learn how to make money as a...2023-03-2726 minThe Soar! PodcastEpisode 65 – Legal Protections for Self-Employed CreativesAs a creative, you probably never think of legal issues. After all, you got into business to focus on your art, hone your craft, and provide a profitable service to clients who love your work! But there are certain steps every self-employed creative needs to take to protect themselves and their households from legal issues. In this episode, we talk with Taylor Tomanka, a small business attorney who specializes in working with creatives. 2023-03-2439 min
B.O.O.S.T. PodcastRelationship Reboot | Rai Hyde Cornell EP117Building strong, mutually beneficial relationships is critical to the success of any business. In this episode, Rai Hyde Cornell and I chat about this and how to get more leads without having to prospect as much. Rai is the owner and senior copywriter at Cornell Content Marketing.She also serves as a business mentor for creative entrepreneurs who want to build healthier, happier, and more profitable businesses. Tune in, take notes and then tap into Rai’s FREE guide to building a successful freelance business -https://chironconsulting.us/guideWebsites: www.chironconsulting.us | ww...2023-03-2319 minThe Soar! PodcastEpisode 64 – Burnout vs Depression vs Unfulfilling WorkToday's episode was created in response to a request we received in The Chiron Community (https://chironconsulting.ck.page/slack). Our community member asked, "How do I know if I'm experiencing burnout, depression, or just unfulfilling work?" This smart question is an important one for entrepreneurs to ask because each situation requires you to take different steps to get back to where you want to be. In this episode, Rai draws from her psychology background to help freelancers recognize the difference between burnout, depression, and unfulfilling work, and take the right steps to remedy each. 2023-03-1722 min
Dynamic Women®Build a Successful Freelance Business with Rai Hyde CornellHave you been thinking about having a freelance business? There are so many things to know, and it might feel a little intimidating to take that big leap. In this episode, Rai Hyde Cornell gives you tips and tricks on how to have a successful freelancing business. Don’t miss:How Rai started her freelancing journeyWhat people can do if they don’t know what they’re good atWhere Rai got her clients from when she started freelancingWhat Rai did when she hit burnout Where she found her energy and what she loves writing aboutWhat W-2 means Ho...2023-03-1435 minThe Soar! PodcastEpisode 63 – Pivoting Your Business in Uncertain TimesWhether you were around for the crazy market crash of 2008 or you've been through the ringer as an entrepreneur during the covid pandemic, knowing how to pivot your business during times of uncertainty is critical to your ability to survive and, more importantly, thrive in your business.Listen in as we talk with Gail Doby, the Co-Founder and CVO of Pearl Collective, about how entrepreneurs can self-source the most important aspects of their success. 2023-03-1041 minThe Soar! PodcastEpisode 62 – Cathy Nesbitt: Pick Something You LoveFrom compost to sprouts to laughter, Cathy Nesbitt has figured out the formula to a happy, stress-free, miraculous life: do only what you love! For anyone wondering how this seemingly impossible dream-come-true can become their reality, Cathy has some incredible words of wisdom. Listen (and laugh!) to it all in this episode.2023-03-0340 minThe Soar! PodcastEpisode 61 – Lindy Nowak: How to Productize Your Creative ServicesSince leaving corporate life and running her own creative agency, Lindy has set out to do something no other marketing agency has: create a system to build websites in a day! Now, the founder of Up in a Day, Lindy shares her best tips for productizing your creative services and creating a system that you can lean on, rather than reinventing the wheel for every client. 2023-02-2435 minThe Soar! PodcastEpisode 60 – Nicky Billou: Service, Not Selling: How to Add 1 to 2 Zeros to Your RevenueYour success is the difference between letting life happen to you and making life happen for you, on your terms. In this episode, Rai talks with Nicky Billou, Executive Coach and Business Mentor for people who want to work less, earn more, and do more good in the world by putting service first. 2023-02-1745 minThe Soar! PodcastEpisode 59 – Josh Greene: Get Shit Done... The FUN Way!Being a solopreneur can be incredibly isolating. Whether you're an introvert or an extrovert, there are clear advantages to working in an office or co-working space that many people have been missing in their freelance and self-employed careers. Thanks to Josh Greene and his co-founders at Groove, the isolation of solopreneurship is no longer an obstacle to your productivity. Listen in as we discuss productivity, turning ideas into reality, and overcoming success thresholds in this episode! 2023-02-1041 minThe Soar! PodcastEpisode 58 – Patricia Lindner: Logosynthesis: Where Your Attention Goes, Energy FlowsWhat if there's more out there for you? What if there's more to life? What if there's more potential, more opportunities, more abundance, more freedom? And what if, when you're 80 years old and you're looking back on your life, you realize you never overcame yourself to experience all of the MORE? In this episode, empowering mentor Patricia Lindner shares her professional perspective on what you need to do in order to shatter the glass ceilings you're placing on yourself, get past your limiting beliefs, and heal your mindset in order to experience all of the MORE that's o...2023-02-0340 minThe Soar! PodcastEpisode 57 – Finding the Perfect-Fit Franchise BusinessIf you're fed up with the traditional W2 world of employment, but you're also not super excited about starting a business from scratch, building up your reputation, and taking on all of the risk and responsibility of a personal brand, it's time to rethink franchises.In this episode, The Franchise Fitter, Diane Pleuss, corrects many misconceptions about the world of franchise ownership and sheds light on what's really possible for entrepreneurs who want a turn-key, let's-get-down-to-business operation. 2023-01-2746 minThe Soar! PodcastEpisode 56 – Podcast Takeover: Alternative Careers, Anti-Niching & How Not to Buy ChickensIn this episode, The Soar! Podcast is TAKEN OVER by Emma Kobs – a long-time client, team member, and friend of Rai's. Emma flips the script and interview's Rai for an inside look at the woman behind the brand. We talk about alternate careers, why niching is BS, client horror stories, homestead dreams, and...hair care! 2023-01-2047 minThe Soar! PodcastEpisode 55 – Living & Thriving in "What If" ModeIf you look up "multi-passionate" in the dictionary, you'll see this man's face next to the definition. Paul Halme is a multi-talented man who can't seem to stop helping people. Growing up in a small town in South Dakota, Paul let the question "What if?" drive him to new experiences and bigger dreams than he ever thought possible. Now, he's sharing his best mindset tips for scaling your business, finding your passions, and tapping into what truly drives you so you can become an unreckonable force. 2023-01-1342 minThe Soar! PodcastEpisode 54 – Using Your Brain's Natural Power to Overcome FearFear is, ultimately, what does us in. It's at the root of stress, anxiety, bad decisions, hyperactivity, poor nutrition and self-care, failed relationships, and so much more. In this episode, Liam Naden shares his journey from hitting rock bottom to living a dream-come-true life all by ridding himself and his clients of fear. Listen in as we talk about the brain's biology and natural potential in the first half of the episode and the "how tos" for taking these principles into your daily life in the second half. 2023-01-0640 minThe Soar! PodcastEpisode 53 – Kirsi Englund: Entrepreneurial Energy: Moving Through the Slumps to MomentumKirsi Enlund thought she wanted a traditional, 9-to-5 job with stable income and predictability – until she was 2 years into her teaching career and realized she didn't love it the way she thought she would. Now, she helps entrepreneurs tap into, heal, and strengthen their energy through Reiki work, Kundalini Yoga, and coaching. Listen in as we talk about everything from collective energy slumps to finding a way to balance "action mode" and "just be" mode as an entrepreneur. 2022-12-3030 minThe Soar! PodcastEpisode 52 – Dave Combs: Balancing Your Art & Your BusinessThe dream is to make a wonderful, comfortable living from your art, right? Well that's exactly what songwriter and pianist Dave Combs has done over his long entrepreneurial career. But if you want to make that dream come true, you have to know that it's not all about making the art – it's about being a savvy businessman or businesswoman, too. Listen in as Dave shares his best tips for living the dream life of an artist while also leveraging your left-brain business savvy in the process. 2022-12-2340 min