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Not In My House (A Basketball Podcast)Ralph Sampson III: University of Minnesota Great & ProSend us a textWe have a University of Minnesota great in the house! Ralph Sampson III joins us for an episode we know you will love. Our local listeners who supported our Reno Bighorns back in the day especially!Ralph Sampson III is the son of the Hall of Fame player Ralph Sampson. He carved out an amazing high school career making a name for himself quickly. He went on to have a great career at University of Minnesota where he joined Kevin McHale and Mychal Thompson as one of the...2024-09-301h 29
Way Up With Angela YeeFULL INTERVIEW: Drew Sidora Talks Altercation With Marlo Hampton, 'Breaking Point' In Ralph Pittman Marriage + MoreDrew Sidora Talks Altercation With Marlo Hampton, 'Breaking Point' In Ralph Pittman Marriage + MoreSee omnystudio.com/listener for privacy information.2023-06-2725 min
Perpetual TrafficHow an eCommerce Brand Scaled From $1K to $15K/Day with Molly PittmanJoin Ralph and Kasim on this episode of Perpetual Traffic, as they catch up with Facebook advertising expert Molly Pittman. Molly shares her journey in the industry, including launching an agency and utilizing advertorials for scalability. She also provides tips on using pre-sell articles, creating short landing pages, and affiliate links for generating sales. Molly discusses successful ad campaigns for bloating products and makeup tips for older women. Furthermore, she shares her insights on hybrid strategies for successful businesses in 2023 and beyond, including combining face yoga business with direct sales strategies.In This Episode, You'll Learn:00:00:00...2023-05-0245 min
I Ken Not with Kendrick TuckerEMERGENCY EPISODE! Ralph Pittman & Drew Sidora DIVORCING! w/ Emily Hanks! SHE SPEAKS BRAVO!EMERGENCY! RING THE ALARM! SOUND THE BELLS!How often do I give you guys an EMERGENCY episode?! I was minding my business today at work, stressing over my afternoon meetings when all of a sudden… BOOM! Ralph Pittman files for divorce from Drew Sidora?! HUH?! No, wait, Drew got there first?! WHAT IS HAPPENING! You know I had to have my RHOA partner-in-crime Emily Hanks of the “She Speaks Bravo” podcast here with me to FLIP OUT! It’s another Thursday mini episode, so GET INTO IT!Follow Emily on Instagram!Check out Emily’s...2023-03-0232 minI Ken Not with Kendrick TuckerEMERGENCY EPISODE! Ralph Pittman & Drew Sidora DIVORCING! w/ Emily Hanks! SHE SPEAKS BRAVO!EMERGENCY! RING THE ALARM! SOUND THE BELLS!How often do I give you guys an EMERGENCY episode?! I was minding my business today at work, stressing over my afternoon meetings when all of a sudden… BOOM! Ralph Pittman files for divorce from Drew Sidora?! HUH?! No, wait, Drew got there first?! WHAT IS HAPPENING! You know I had to have my RHOA partner-in-crime Emily Hanks of the “She Speaks Bravo” podcast here with me to FLIP OUT! It’s another Thursday mini episode, so GET INTO IT!Follow Emily on Instagram!Check out Emily’s...2023-03-0232 min
Tea Talk with ShaMini Sip:Ralph Pittman files for divorce #RHOAJoin me as we discuss the soon to be divorce of Drew and Ralph
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Support this podcast: https://podcasters.spotify.com/pod/show/shara-202/support2023-03-0106 min
Ms. FitOne Lifestyles with Elizabeth ColenEP 107: The Pittman’sDrew Sidora and Ralph Pittman’s relationship commanded a lot of our attention on Bravo’s TV Season 14 of “Real Housewives of Atlanta”! You already know this podcast is going to be full of steamy hot tea, so get out your finest tea cup and a notepad so you can get all the nuggets they are tossing out. We talk in depth about their relationship and how it is portrayed on the show, Drew’s new book, “Step In Parenting” and why this book came into play, and of course to clear up all the confusion around the Drop it With Drew prog...2022-10-1353 min
First Class Fatherhood#637 Ralph PittmanEpisode 637 - Ralph Pittman is a First Class Father, speaker, business strategist and the Founder and CEO of My Mind Music. He is married to American Celebrity and Real Housewives of Atlanta star Drew Sidora. Ralph attended Rutgers University where he played football and graduated with a degree in Business Economics while also studying Music Theory. He’s been able to attain success in both of his passions and over the past 15 years has served as an advisor to Fortune 500 companies. He is the author of the forthcoming book, The Step In Parenting. In this Episode, Ralph shares...2022-09-2322 min
HomeFLD The PodcastSit Down w/ Ralph HolleyIn Episode 2 of HomeFLD The Podcast your host Pitt sit downs for a candid conversation with good friend Ralph Holley. Ralph is a current student-athlete at Western Michigan University and captain in their football program. Ralph and Pitt talk upbringing, football, give tips on how to conduct yourself during the recruiting process and how important it is to be a man of high character at all times. If you could be so kind to Like, Comment, Subscribe and Share. We hope you enjoy the conversation and content. IG: homefld.otl | pitt.otlEmail: home.fld.xx@g...2021-12-2259 min
BEHIND THE VELVET ROPERALPH PITTMAN (on RHOA Freshman Season, Wife Drew Sidora, Tampa, FL, & Much More!)Ralph Pittman Jr. steps Behind The Rope. Mr. Real Housewives of Atlanta is here to chat about it all. Made in New Jersey, we knew we liked Ralph for a reason, Ralph chats about life off camera, some of which we have yet to see on our TV screens each week on Bravo’s highest rated of the Housewives’ Franchises - football (Go Rutgers University), music (“My Mind Music” Project, “The Preacher’s Son” Movie), and Fitness (‘Ripped With Ralph”, “Drop It With Drew and Ralph”), to name a few. Ralph breaks down how and where he met Mrs. Drew Sidora, what their first d...2021-07-291h 19
Side Piece with Melissa PfeisterRalph Pittman Jr: The Sexiest Side Piece on RHOAOn this episode, Melissa sits down with RHOA newest sexy Side Piece, Ralph Pittman Jr. Ralph gives Melissa more details on the infamous 3 day Tampa trip, why it took some convincing for him to be on RHOA, and he lets her know if we will be getting more steamy bathroom pictures.Learn more about your ad choices. Visit megaphone.fm/adchoices2021-06-3055 min
Sanya On-AirRalph Pittman Talks "RHOA" and Raising Another Man's ChildSend us a textRalph Pittman Jr. is an entrepreneur and t.v. personality married to RHOA's Drew Sidora. With a successful career in IT, Ralph shares what it means for a black man to work in a predominately white field. Candid and raw, Ralph shares intimate moments of raising another man's child, how he and Drew Sidora keep it spicy in the bedroom, Kenya Moore's flirting, Porsha Williams' recent engagement and so much more!SUBSCRIBE! SUBSCRIBE! SUBSCRIBE! SUBSCRIBE...2021-06-211h 04
SUAVV Sessions: The PodcastGetting REAL with RHOA's Ralph Pittman, Jr.The Real Housewives of Atlanta husband Ralph Pittman, Jr. joins the virtual studio to talk about his upbringing, Life, Fatherhood, and how his life has changed since he and wife Drew Sidora entered the world of reality TV.2021-06-1936 min
Bravo TV’s The Daily DishWhat Did Drew Sidora’s Husband Ralph Really Do on His Mysterious Trip to Tampa? (with Margaret Josephs)Kenya Moore was at the center of the drama on The Real Housewives of Atlanta Reunion Part 1 as Drew Sidora confronted Kenya for calling her a “stray” and Porsha Williams reacted to Kenya knocking her activism. Plus, Drew’s husband Ralph Pittman took the stage to share what really happened during his trip to Tampa. Hannah Berner took the majority of the heat during Summer House Reunion Part 1 due to the fact that almost all of her fellow housemates were displeased with her behavior this season. And on The Real Housewives of New Jersey, Joe Gorga couldn’t seem to keep...2021-05-011h 27
Bravo TV's The Daily DishWhat Did Drew Sidora’s Husband Ralph Really Do on His Mysterious Trip to Tampa? (with Margaret Josephs)Kenya Moore was at the center of the drama on The Real Housewives of Atlanta Reunion Part 1 as Drew Sidora confronted Kenya for calling her a “stray” and Porsha Williams reacted to Kenya knocking her activism. Plus, Drew’s husband Ralph Pittman took the stage to share what really happened during his trip to Tampa. Hannah Berner took the majority of the heat during Summer House Reunion Part 1 due to the fact that almost all of her fellow housemates were displeased with her behavior this season. And on The Real Housewives of New Jersey, Joe Gorga couldn’t seem to keep...2021-05-011h 26
The B. Scott ShowRHOA's Drew Sidora Pittman and Ralph PittmanB. Scott chats it up with Drew Sidora Pittman and Ralph Pittman of Bravo's 'Real Housewives of Atlanta' As a listener, you’ll get 10% off your first month by visiting betterhelp.com/bscott! Learn more about your ad choices. Visit podcastchoices.com/adchoices2021-01-2840 min
Perpetual TrafficEP257: Watch Molly Build an Entire Traffic System from Scratch! Part TwoMolly Pittman is building a brand new ad account from scratch. And guess who gets to watch?! In the second part of this episode, Molly explains why it’s so crucial to market the end result of using your product (not the product itself), her lead magnets and offers, and how they’re thinking about bringing this system to other platforms—like Youtube—in the future. RESOURCES MENTIONED IN THIS ARTICLE Click Happy (Molly’s Book!) My #1 Facebook Ad Formula How To Scale Your Agency To $100K per Month (And Beyond) Work...2020-06-0131 min
Perpetual TrafficEP256: Watch Molly Build an Entire Traffic System from Scratch! Part OneMolly Pittman is building a brand new ad account from scratch and guess who gets to watch?! In the first part of this episode, Molly breaks down her paid ads strategy from starting with understanding the difference between marketing a product-centric business vs. a market-centric business, creating a foundation that can scale, and running campaigns focused on cold traffic. RESOURCES MENTIONED IN THIS ARTICLE Click Happy (Molly’s Book!) My #1 Facebook Ad Formula How To Scale Your Agency To $100K per Month (And Beyond) Work with Tier 11 Ep...2020-05-3151 min
Perpetual TrafficEP251: The 2 Essential Elements to Ultra High-Converting Video AdsEvery direct response video needs to be two things: engaging and compelling. In this episode, Andrew Eckblad of Convert Views joins Ralph Burns and Amanda Powell to explain what makes a video ad engaging and compelling. He talks about the importance of editing, why you don’t need the best film equipment available to get started creating video ads, and how he relies on tests and analytics to show him what’s working and what’s not. RESOURCES MENTIONED IN THIS EPISODE Convert Views Genesis Digital Frank Kern Kartra ...2020-04-2841 min
Perpetual TrafficEP250: How To Be On Point with Your Facebook and Instagram Messaging Right NowMolly Pittman is back for this episode of Perpetual Traffic and she’s here to remind marketers of some very important stats. Overrall Internet traffic is up 30% (and rising) and Facebook traffic is up 70%—which means this isn’t the time to stop advertising. It’s the time to open up your audience interests for cold traffic, make live campaign decisions faster, and reset your campaigns so your marketing is on point. Molly will explain how she’s doing that and give you real time metrics that she’s seeing in her active campaigns right now. RESOURCES MENTIONED IN...2020-04-2157 min
Perpetual TrafficEP242: Using User-Generated Content For Level 1 Traffic with Molly Pittman & Amanda PowellDid you know this is the best time of year to buy cold traffic? This means that now is the time to push new ad creatives on your campaigns that have seen better days (or CTR’s). Today Ralph, Molly Pittman, and Amanda Powell converge forces to explain why user-generated content (UGC) is working so well for cold traffic right now, how to get UGC from your customers, and how to deploy these campaigns to cold traffic and retargeted audiences. Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and...2020-02-2527 min
Perpetual TrafficEP226: How Molly Got A 5x ROAS By Relying On Cold Traffic Part TwoIn this episode, Molly finishes explaining her and Ezra’s 6-step Facebook product launch campaign for her Train My Traffic Person mentorship program. In Part Two, she explains who she targeted with her direct sales ads, why she’s so happy she didn’t cut her budgets back, and the scarcity ads she ran in the last step of her campaign. RESOURCES MENTIONED IN THIS EPISODE: Molly Pittman Ad Library Ezra Firestone Ad Library Train My Traffic Person Smart Traffic Live Thanks for joining us this week. Want t...2019-11-0434 min
Perpetual TrafficEP225: How Molly Got A 5x ROAS By Relying On Cold Traffic Part OneIn this week’s episode, Molly explains the campaign she and Ezra Firestone used to create a 5x ROAS for their Train My Traffic Person mentorship program. She brings us behind the scenes of each of their offers, how much they spent on ads, their results, and the objectives they used on Facebook. RESOURCES MENTIONED IN THIS EPISODE: DIY Gift Kits Ad Library Molly Pittman Ad Library Train My Traffic Person Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and le...2019-10-2936 min
Perpetual TrafficEP198: 5 Facebook Updates You MUST Know Right NowAlmost all Facebook advertisers are making this one big mistake: too many campaigns, too many ad sets and too many ads. But don’t worry, our hosts are breaking down a bunch of new updates that Facebook and Instagram have rolled out over the past month. Ralph and Molly explain two of "the Power 5" taken from a study Facebook did with its largest direct response advertisers. They also explain the customer satisfaction score, the 3 new metrics that are replacing relevance score by April 30th, how many ads a marketer should be running at one time, and how to...2019-04-2342 min
Perpetual TrafficEP195: How to Use Facebook Ads to Grow Your Local BusinessWhile you may see mostly ecommerce or national brands in your newsfeed, Facebook ads can be just as effective for local businesses if you use them right. Molly Pittman is joined by Allie Bloyd, the marketer for a local home renovation company in Louisville, Kentucky. Allie is making 7-figures annually from $5,000–$7,000 in ad spend on Facebook. In this episode, she explains her audience targets, the copy she uses, and how she’s using Messenger campaigns to fill live events. IN THIS EPISODE YOU’LL LEARN: The content Allie is using to target cold leads—value-dr...2019-04-0241 min
Perpetual TrafficEP193: The 5-Step Social Media Strategy with Chris & Nick HarderIn this episode, Chris and Nick Harder, the men behind the For The Love of Money Podcast and Masterclass, join Molly Pittman to talk about the Instagram growth strategy that has grown Chris’ profile to 171,000 followers. Chris, Nick, and Molly talk about how to choose the social media platform best suited for your business, what new entrepreneurs/businesses need to do to stand out on social, and the well kept secret of Instagram brokers. IN THIS EPISODE YOU’LL LEARN: What to look for when products aren’t selling the way you predicted—are you tryin...2019-03-1956 min
Hustle & Flowchart: Mastering Business & Enjoying the JourneyMolly Pittman — Facebook Ad Changes And How To Adjust For ThemAfter moving to Austin on a whim, Molly Pittman took an unpaid internship at Digital Marketer. Out of a dozen interns, she knew just a couple would get hired. She gave it her all to be one of them. A year later, she was VP of Marketing. Now Molly is a digital marketing expert and educator. She is the co-host of Perpetual Traffic, one of the most highly regarded marketing podcasts around. She also coaches and consults with businesses to provide unique digital marketing plans tailored to their goals and setting strategy for some of the world’s...2019-01-311h 00
Perpetual TrafficEP181: Best of Perpetual Traffic 2018This week, we dove into the archives of Perpetual Traffic to find some of the best moments of 2018. There are clips from our 6 favorite episodes of this year, with links out to the originals. These episodes can help you hone your paid traffic strategy and prepare for the new year. LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Episode 158: How Molly Pittman Generated 157,362 Leads from 1 Facebook Campaign Episode 160: Not Getting Conversions with Facebook Ads? Follow These 11 Steps Episode 166: Why Facebook Traffic is NOT Your Problem Episode 174: New Facebook Ad Structures...2018-12-2538 min
Perpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP175: 3 Ways to Increase the Average Order Value for Your Ecommerce BusinessLooking to increase the average order value for your ecommerce business? Who isn’t, amirite? As this week’s guest explains, adding the following options can drastically increase the average order from your consumers: quantity, priority processing, or an order bum. Repeat guest Tanner Larsson, Founder of Build Grow Scale & Ecom Insider, explains first how to price your ecommerce products, and then how to get customers to pay more at checkout. Finally, he walks us through the 3 pre-purchase average order values and shows us how to combine them to maximize your profits. IN THIS...2018-11-1347 min
Hustle & Flowchart: Mastering Business & Enjoying the JourneyRalph Burns — This Is The Future Of Facebook AdvertisingTwelve years ago, Ralph Burns was working an admittedly slimy corporate job. He had a great salary, but he was absolutely miserable. As a side gig, he started blogging about sales management to see if he make a better career happen. When a scandal broke at work, Ralph got pinned as the fall guy. He was out of a job and had to make his side gig bring in some real money. He decided to try advertising a client on Facebook. An hour later, traffic was pouring in and he knew he’d found the career he wa...2018-11-131h 12Perpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP174: New Facebook Ad Structures to Implement Before the Holiday SeasonIf you are selling anything, but especially if you run an ecommerce business, you have already started ramping up for the holiday season. And that doesn’t mean putting up tinsel or mistletoe. It means ramping up your ad game and honing your landing pages. Repeat guest, Ezra Firestone, returns to talk about some new shifts in online advertising and how you can take advantage of them this holiday season. He and the experts discuss new Facebook ad structures and trends, what’s working for Ezra right now, and where he thinks the ecommerce sales cycle is goin...2018-11-0644 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP173: 10 Facebook Best Practices to Optimize Your Auction StrategyOur hosts are back from the Facebook Global Partners Summit in NYC, and they have the scoop on the 10 best practices to optimize your Facebook auction strategy. They walk you through each practice and explain Facebook’s strategy to increase your return of investment, give real world examples of clients we are currently working with, and explain how they are using these strategies in their campaigns today. Ralph and Molly also share how the Facebook campaign algorithm works and what agencies can do to increase the success of their campaigns. IN THIS EPISODE YO...2018-10-3046 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP172: How to Make Chatbots Work for Your BusinessHow can you start using chatbots in your marketing strategy to increase conversions, today? Nehal Kazim is the CEO of Ad Pros Marketing and an expert in Facebook marketing. He’s figured out how to use ManyChat for Facebook Messenger to increase conversions—and he shares how you can apply these tactics to your business. Nehal walks us through the 4 steps of a successful Messenger Bot Campaign. He explains the ManyChat growth tools to use for specific products, how to use chat to drive cold traffic, and triggers to use to increase your discovery. IN...2018-10-2353 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP171: How Spending $5 a Day on Facebook Ads Boosted Brick-and-Mortar SalesDo online Facebook ads translate into in-person, brick-and-mortar sales? Mackensie Liberman, a scientist turned marketer, has proved that they really can. Her agency, Orca Marketology, uses Facebook bots to increase revenue for both brick and mortar and ecommerce businesses, some for just a few dollars of ad spend a day. In this special episode, also recorded from the 2018 Conversations Conference, return co-host Dan Gamito joins Molly and Ralph to talk with Mackensie about her bots. She walks them through her most successful Facebook ad and explains how she set up this campaign to stay live...2018-10-1619 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP170: Drive More Conversions from Facebook Messenger Using “The FSMC Formula”Today’s episode was recorded live from the 2018 Conversations Conference, hosted by ManyChat. We’re talking with return guest, Oli Billson. Oli previously talked to us about his phone funnel framework several episodes ago. And in this episode, he explains his “FSMC formula” and gives us real campaign examples of how he uses this formula to generate conversions. Learn how Oli uses Facebook Messenger to drive qualified leads into sales appointments, how to create milestones within your campaign, and when to use contingencies to increase the success of your ad. IN THIS EPISODE YOU’LL L...2018-10-0923 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP169: What ALL Retailers Need to Know About AdvertisingWhile there are definitely some big differences between brick-and-mortar and online stores, there are also some things that BOTH should be doing, especially when it comes to advertising… This week, Perpetual Traffic hit the road and traveled all the way to Las Vegas, Nevada to the Shop.org E-Commerce Conference. Adam Killam, VP of Business Development at Tier 11, joined Ralph Burns to record live at the event and discuss all things retail. These experts talk about some untapped ad platforms, like Snapchat, and why you should be using them. With millions of users, many of wh...2018-10-0234 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP168: Choosing the Right Facebook Campaign Objective for You (Part 2)Choosing the right objective is an essential lever in your campaign strategy. The right objective can achieve a 20%, or more, ad conversion rate, while the wrong one can put you below 10%. If you listened to last week’s episode, but still have questions about some of the other campaign objectives, you’re in luck! (And if you haven’t listened to last week’s episode, click here.) In this concluding episode, we talk about the remaining objectives: video views, lead generation, messages, conversion, catalog sales, and store visits. The experts give you real campaign examples they’ve...2018-09-2536 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP167: Choosing the Right Facebook Campaign Objective for YouIt might seem like a simple factor of your campaign settings, but Facebook Campaign Objectives can have a big impact in achieving your goals for your ads. So, if your campaign is struggling, you might want to look at your objective settings. In this week’s episode, the experts talk about a few of the 11 objective options and how to use them to your advantage. They give you real campaign examples of how they’ve used some of the objectives to drive website traffic, increase sales, and successfully retarget. And tune in next week where they...2018-09-1828 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP166: Why Facebook Traffic is NOT Your ProblemSounds like a strange episode title for a podcast all about Facebook traffic, but bear with us. This week’s episode is one you NEED to listen to, especially if you have an ecommerce business. Ralph Burns and his guest, Tanner Larsson, Co-Founder of Ecom Insider and Buildgrowscale.com, talk about a new way to think about increasing your revenue that doesn’t involve getting more traffic. Tanner will teach you all about revenue optimization, a more holistic way to optimize your Customer Value Journey, and why it might be a better thing to focus on than conver...2018-09-1144 min
Perpetual TrafficEP 165: How One Woman Rocketed Her Swimwear Company’s Annual Revenue from $150,000 to Nearly $2 Million in 2 YearsRoxelle Cho was born an entrepreneur. She has been selling since she was a kid, peddling snacks from her backpack during school. But her creativity and knack for sales thrived when she turned to Facebook ads to help her struggling swimwear store, Fused Hawaii. This week, paid traffic expert Molly Pittman and guest co-host Jeanna Pool—from Clientsinbulk.com—take on Roxelle’s case study. They look at more than just the numbers, impressive as they are, and get to the bottom of what made Fused Hawaii so successful—and how you can apply the same str...2018-09-0429 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP 165: How One Woman Rocketed Her Swimwear Company’s Annual Revenue from $150,000 to Nearly $2 Million in 2 YearsRoxelle Cho was born an entrepreneur. She has been selling since she was a kid, peddling snacks from her backpack during school. But her creativity and knack for sales thrived when she turned to Facebook ads to help her struggling swimwear store, Fused Hawaii. This week, paid traffic expert Molly Pittman and guest co-host Jeanna Pool—from Clientsinbulk.com—take on Roxelle’s case study. They look at more than just the numbers, impressive as they are, and get to the bottom of what made Fused Hawaii so successful—and how you can apply the same str...2018-09-0429 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP164: 7 New Facebook Ad Updates (That Actually Matter for Your Business)Facebook has been making so many changes to their advertising lately, it can be hard to know what really matters to YOU. That’s where Perpetual Traffic comes in! Join Ralph as he shares insights from Tier 11’s Facebook Partner Manager and dives in to the latest Facebook ad updates… and updates that are on the horizon. He boils down the buckets of info, focusing in on the 7 changes that are important for you and your business. If you or your business are running Facebook or Instagram ad campaigns, you’ll want to tune in to this e...2018-08-2827 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP163: A Day in the Life of a Media BuyerHave you ever wondered what a paid traffic expert does all day? How does a media buyer create campaigns that drive leads and generate sales? This week, tune in to hear a segment of a private online training done by our co-host and paid traffic specialist, Molly Pittman. She takes you through what she does every day, and then she shows you how these paid ad strategies are scalable to anyone (even if you aren’t spending millions of dollars on ads). From how she approaches creating brand new campaigns to what to do when an...2018-08-211h 00
Perpetual TrafficEP163: A Day in the Life of a Media BuyerHave you ever wondered what a paid traffic expert does all day? How does a media buyer create campaigns that drive leads and generate sales? This week, tune in to hear a segment of a private online training done by our co-host and paid traffic specialist, Molly Pittman. She takes you through what she does every day, and then she shows you how these paid ad strategies are scalable to anyone (even if you aren’t spending millions of dollars on ads). From how she approaches creating brand new campaigns to what to do when an...2018-08-2100 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP162: 4 MORE Ways to Drop Your Facebook Ad’s Cost Per AcquisitionMaybe you’ve listened to the last few episodes of Perpetual Traffic and followed all the advice, and you’re still seeing a high cost per acquisition (CPA). Your ads might have a different problem entirely. But don’t worry… in Part 3 of their Facebook ad troubleshooting mini-series, the experts tackle how to fix another set of potential problems that nearly every media buyer has. Listen to learn the 2 main causes of a low click-through rate (CTR) and a high cost per click (CPC) and 4 ways to get your ads back on track, increase your CTR, and...2018-08-1433 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP161: Spending Too Much on Your Customer Acquisition? Here Are 4 Steps to Lower Your CPAEveryone who runs ads would love to acquire customers at a lower price. But sometimes your cost per acquisition (CPA) is too high... even if you have a high click-through rate and low cost per click. And even with the data that Facebook gives you, it’s not always clear what went wrong. If this sounds far too familiar to you, this is the episode for you. In the second installment of their Facebook ad campaign troubleshooting mini-series, the experts teach you how to wade through the ad manager data and find out what may be...2018-08-0748 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP160: Not Getting Conversions with Facebook ads? Follow These 11 StepsRunning Facebook ads is not a “set it and forget it” sort of experience. Even the pros have to keep an eye on their ads to make sure things are running smoothly. And things don’t always run smoothly… If you’ve turned on a campaign and you’re getting 0 impressions or 0% conversions, listen up. In this week’s episode, the experts talk about some common mistakes that people make when setting up a Facebook ad campaign. They walk you through 11 things that you can check and fix to get your campaign converting again. IN THIS EPISODE YOU...2018-07-3134 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP159: 6 Updates to Facebook and Instagram That Can Give You More Bang for Your BuckInstagram users are now spending just as much time scrolling as Facebook users. So, if you aren’t putting your ads on both platforms, you are missing out on some great opportunities to leverage your advertising dollars. Luckily for you, in this episode, the experts are breaking down a bunch of new updates that Facebook and Instagram have rolled out over the past month. This includes multiple new ad formats (and a future ad placement) to make your advertising more effective, a new feature on the Ads Manager app that will give you more control of...2018-07-2434 min
Perpetual TrafficEP158: How Molly Pittman Generated 157,362 Leads from 1 Facebook Campaign157,362 leads generated. In 8 weeks. For just $1.08 per lead. All from 1 Facebook campaign! Join the experts as they share the exact strategy Molly used to achieve these results… and how you can apply it to your next Facebook ad campaign. We break down everything—the research process, how the ad sets were set up, how Molly maximized the relevance score, why ad sets were removed or boosted, and what the results from the campaign were. If you want to improve how you’re managing your own Facebook ad campaigns, grab a notebook and tune into th...2018-07-1751 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP158: How Molly Pittman Generated 157,362 Leads from 1 Facebook Campaign157,362 leads generated. In 8 weeks. For just $1.08 per lead. All from 1 Facebook campaign! Join the experts as they share the exact strategy Molly used to achieve these results… and how you can apply it to your next Facebook ad campaign. We break down everything—the research process, how the ad sets were set up, how Molly maximized the relevance score, why ad sets were removed or boosted, and what the results from the campaign were. If you want to improve how you’re managing your own Facebook ad campaigns, grab a notebook and tune into th...2018-07-1751 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP157: 1 BIG Facebook Ad Update You Need to Know AboutJoin the experts as they discuss a major update Facebook made to increase transparency, why this might be a bad thing for “Bush’s Baked Beans,” but why it is definitely a GOOD thing for your business. If you’ve ever had trouble researching your target market and coming up with ideas for ad creatives, this update is exactly what you’re looking for. Tune in to find out why. IN THIS EPISODE YOU’LL LEARN: A “sneaky” new way to spy on your competitors’ ads to learn what’s working for them What to test in...2018-07-1028 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP156: How DigitalMarketer has Launched a New Podcast, and How You Could TooThe podcast world is constantly changing. If you are wondering how to get your foot in the door with your own podcast, there are some things you need to know. In this episode, the experts interview the hosts of the new DigitalMarketer podcast on what their strategy is for launching their podcast in 2018. They cover everything from how many episodes they’re launching with to what kinds of ads they’re running. And for those podcasters who might be launching without an established audience, they cover strategies you can use to build your listenership and how t...2018-07-0334 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP155: How to Stop Implementation Paralysis with Sonya KeenanMost businesses already have the knowledge and tools they need, but they don’t necessarily know what to do, so they focus on the wrong things... Join the experts as they interview guest Sonya Keenan from Digital Marketer Down Under and learn how she took a client’s business from 6,000 subscribers to 20,000 and cut overhead by 75% by simply cutting out all the things they shouldn’t have been focusing on. Learn how to plan out what you should be focusing on so you can do the same in your business. IN THIS EPISODE YOU'LL LEARN: Ho...2018-06-2636 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP154: Customer Journey: How Long Does It Take to Turn Someone into a Customer?If you don’t know your customer better than they know themselves, your ads are basically shots in the dark. For example, how long does it take your audience, on average, before they make their first purchase? How many clicks do they have to make before they buy? What is the lifetime value of your best customers vs. your worst ones? Join the experts and guest expert Scott Desgrosseilliers as they go in depth about the Customer Journey and give you the ammo you need to make informed decisions about your ad campaigns. IN...2018-06-1933 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP153: What’s Google AI and How Will It Affect Your Business? Here’s What You Need to KnowWhat is AI, actually? Why should you care about machine learning? What’s on the horizon for this field and how will this impact your bottom line? Join the experts and guest expert Mike Rhodes to discover how Google’s AI will affect you, your business, and your paid traffic campaigns in the coming months, so you can make Google’s AI work for you and not against you. IN THIS EPISODE YOU’LL LEARN: What AI is and how Google is using it to make your ad campaigns more profitab...2018-06-1240 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP152: What You Need to Know About Facebook’s Analytics ProductAndrew Foxwell joins the experts to explain what Facebook Analytics is, how to set it up, and what your first steps should be to use Facebook Analytics to grow your business and marketing campaigns. If you’ve been wanting to try Facebook Analytics but aren’t sure what you need to do, you need to listen to today’s episode with Andrew. IN THIS EPISODE YOU’LL LEARN: The 3 steps you need to take to get started with Facebook Analytics as a new advertiser How to use Facebook Analytics to generate more sales for your ecom...2018-06-0529 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP151: How to Spend $16,766 and Make $90,281 [Case Study]If you’ve been running Facebook ads for your ecommerce business only to break even or lose money, this case study could change your business. Here’s Why: If your strategy only involves running ads to cold traffic, you’re flushing 97% of your potential customers down the toilet. In today’s episode, the experts give you the complete details of how they took an ecommerce company and more than DOUBLED their return on ad spend while also scaling their ad spend 10x. Listen to learn the types of ads they ran and the ad copy...2018-05-2936 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP150: 3 Facebook Funnels to Drive More High-Ticket LeadsSpecial guest Oliver Billson joins the experts to teach you 3 Facebook funnels that start conversations with the prospects who want your services—on the platform they’re most likely to read and respond on. These funnels generate high-ticket leads whether you’re a brick and mortar, SaaS, internet marketer, or anyone else who needs to have a conversation with their customer. IN THIS EPISODE YOU’LL LEARN: How you can fully leverage the power of mobile marketing to accelerate your sales process. How you can drive qualified sales appointments from stone cold traffic. 3 effective ways to...2018-05-2258 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP149: 7 Facebook Ad Updates You Need to Know AboutIf you want to stay competitive in Facebook marketing, you have to stay up to date with what changes are being made to the platform. Join the experts and stay on the cutting edge as they guide you through 7 Facebook ad updates, from what changes are being made to Messenger marketing (as well as ManyChat) to Facebook’s Ad platform and what they’re doing to eliminate low-quality content. IN THIS EPISODE YOU’LL LEARN: How you can use Facebook automated rules to increase your budget automatically (« without upsetting the algorithm). What ManyChat has impleme...2018-05-1540 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP148: What We Think of Free Fly Apparel, Lovepop Cards, and Flixel’s Facebook Ads (and What This Means for You)Do you ever wonder if you’re making mistakes on your Facebook ads that are costing you money? Join the experts as they critique 6 ads (that are making money on Facebook) and show you what the ads are doing right, what mistakes they’re making, and how you can fix them. Then, Ralph goes beyond the ads and shows you mistakes the website is making once people click through, and how they could be fixed. If you’ve ever found yourself wondering about your own Facebook ads, this is the episode you need to hear. ...2018-05-0833 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP147: The 4 Pillars of Advertising on GoogleIf you’re advertising on Facebook but not on Google, you’re missing out on a huge opportunity. (Especially if you run a product-based business.) After all, if someone sees a product they like, what’s the first thing they’re going to do? (Hint: Google it.) Join the experts and guest Brett Curry as they dive into the 4 pillars of advertising on Google so you can leverage Google’s advertising platform and reach your potential customers. You’ll learn how to run ads not only on Google’s search engine, but also on their shopping platf...2018-05-0156 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP146: 3 Case Studies to Grow Your Business with Facebook AdsWhether you’re launching an info product, running an ecommerce business, or creating a documentary, today’s episode has a case study that will help you grow your business with Facebook ads. Join us as we discuss how Molly helped one of her clients successfully launch a Christian documentary and generate 100,000 leads for less than $1/lead, how you can use the “MAGICC” method to convert cold traffic, and how the 3-step “Ecommerce Ad Amplifier” led to a 5.8X return on ad spend. Each of these Facebook ad case studies is packed with information you can apply today...2018-04-2444 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP145: How to Amplify Your Ecommerce Business Using Facebook AdsDo you run an ecommerce company? If so, chances are that you’re missing something. That thing is a holistic system for guiding people who have never heard of you through the buyer journey to become repeat customers. If you’re looking for a system that will bring you more customers while eliminating wasted ad spend, you must listen to today’s episode. IN THIS EPISODE YOU’LL LEARN: How to recognize the 5 levels of a prospect, and how to talk to each level to generate a customer. The types of Facebook ads you...2018-04-1754 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)No doubt about it, Cambridge Analytica has changed things for Facebook marketers. There’s a media storm, Mark Zuckerberg is appearing before Congress, and Facebook is reacting and removing some of the data marketers can target users based on. Join the experts as they break down what this situation means for you and why this is still the best time to be a Facebook marketer. Plus, listen in as Ralph shares insights from his recent visit to Facebook New York, Facebook’s corporate office in New York City. IN THIS EPISODE YOU’...2018-04-1048 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP143: Cambridge Analytica: What You Need to KnowIs Facebook burning to the ground? If you’ve been paying attention to the mainstream media, the feeling you probably have is yes. But what’s the real answer? Join us in today’s episode as Dan Gamito from ManyChat goes over what really happened, how (and why) we’re giving away all our data to Facebook without realizing it, and what Facebook’s response to this is. We’ll also discuss why Facebook is not allowing any new Messenger bots and what this means for the future of Messenger advertising. IN THIS EPIS...2018-04-0325 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP142: How Jason Swenk Used Chatbots to Generate $250,000 in 2 MonthsJoin the experts as they interview Jason Swenk, who successfully used chatbots to generate $250,000 in two months. What was his secret? Simply replacing his old, email focused contact form with a chatbot sequence. Discover what that sequence looks like, how Jason is sending traffic to it, and everything Jason did to create the messenger bot contact form that generated him $250,000 in a couple months. IN THIS EPISODE YOU’LL LEARN: How Jason DOUBLED his program sales and increased his high-end service sales by 74%. Learn the secret to reducing the number of...2018-03-2726 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP141: Ryan Deiss on Selling to a New Vertical (…And Other Questions Live from Traffic & Conversion Summit 2018)Ryan Deiss joins the PT crew in the third part of this special episode series to answer questions from Traffic & Conversion Summit attendees, live from the Summit! Hear from Ryan Deiss and the experts to learn why choosing a metaphor is the most important part when selling to a new vertical, how to get started using Facebook ads to generate leads for your agency, and how to sell original concepts to your market. IN THIS EPISODE YOU’LL LEARN: 3 ways to get started using Messenger to generate leads. How to sell a product to a...2018-03-2035 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP140: How to Scale Your Ad Spend (…And Other Questions Live from Traffic & Conversion Summit 2018)Join us in the second part of this special episode as the experts continue to answer questions from Traffic & Conversion Summit attendees, live from the Summit! Discover what you need to know in order to scale your ad spend, why you need to be using interest-based targeting in addition to lookalike audiences to scale (and how they compare), and how to come up with a Lead Magnet to capture the attention of a new source of cold traffic. IN THIS EPISODE YOU’LL LEARN: What you need to know to scale your ad spend an...2018-03-1331 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP130: 10 Digital Marketing Concepts to Scale Your Paid Traffic CampaignsJoin Ralph as he examines the most impactful Perpetual Traffic episodes of 2017. He breaks down 10 core concepts that will help you master paid traffic campaigns and the Facebook Advertising platform. Whether you’re a beginner, a business owner, or a consultant, listen to this episode to learn how to scale your ad campaigns in 2018. IN THIS EPISODE YOU’LL LEARN: Hear why the CEO of Social Media Examiner says organic social is dead and learn the social media tactics they’re using to reach their audience. The two types of Facebook Messenger ads and how yo...2018-01-0238 min
Perpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP128: Ask Molly Pittman Anything: Answers to Your Top 10 Digital Marketing QuestionsJoin Molly Pittman as she answers the most common digital marketing questions she’s asked — along with a few that surprised her — from DigitalMarketer’s private community, DM Engage. From what will make the biggest difference for your traffic campaigns to how to shave off two years of the digital marketing learning curve, the answers to these questions will give you the insight to grow as a digital marketer and tactics you can apply immediately to scale your paid traffic campaigns. IN THIS EPISODE YOU’LL LEARN: Learn if you can run a successful paid traff...2017-12-1921 min
Perpetual TrafficEP128: Ask Molly Pittman Anything: Answers to Your Top 10 Digital Marketing QuestionsJoin Molly Pittman as she answers the most common digital marketing questions she’s asked — along with a few that surprised her — from DigitalMarketer’s private community, DM Engage. From what will make the biggest difference for your traffic campaigns to how to shave off two years of the digital marketing learning curve, the answers to these questions will give you the insight to grow as a digital marketer and tactics you can apply immediately to scale your paid traffic campaigns. IN THIS EPISODE YOU’LL LEARN: Learn if you can run a successful paid traff...2017-12-1921 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP87: 3 Steps to Finding the Perfect Audience for Your AdsWhat’s the first thing the experts do when they devise the overall game plan of a paid campaign? They follow this 3-step strategy. Join the experts as they detail the process that will help your ads reach your perfect audience. Also, listen to learn how you can enter to win a full-day marketing strategy consultation with Molly Pittman and Ryan Deiss and support a good cause to boot! IN THIS EPISODE YOU’LL LEARN: The biggest mistake you can make when launching your paid traffic campaign (« and what you can do to avoid it...2017-03-0736 min
Perpetual TrafficEP87: 3 Steps to Finding the Perfect Audience for Your AdsWhat’s the first thing the experts do when they devise the overall game plan of a paid campaign? They follow this 3-step strategy. Join the experts as they detail the process that will help your ads reach your perfect audience. Also, listen to learn how you can enter to win a full-day marketing strategy consultation with Molly Pittman and Ryan Deiss and support a good cause to boot! IN THIS EPISODE YOU’LL LEARN: The biggest mistake you can make when launching your paid traffic campaign (« and what you can do to avoid it...2017-03-0736 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP81: How Laura Roeder Grew MeetEdgar to 7,000+ UsersSpecial guest Laura Roeder, founder of MeetEdgar, joins the experts to detail the strategies that grew MeetEdgar to over 7,000 customers—without venture capitalists. Laura, Molly, Keith, and Ralph discuss the funnels and acquisition tactics that are driving MeetEdgar’s success, along with how they’re reducing customer churn. Listen and learn how you can apply these same strategies in your own company. IN THIS EPISODE YOU’LL LEARN: The “catch-all” strategy inspired by MeetEdgar that is generating 500-700 opt-ins a week for DigitalMarketer (« that you can apply to your website, too). The three strategies MeetEdgar uses to generate le...2017-01-2435 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP79: 3 Ways to Sell with Facebook Paid Traffic in 2017Join the experts as they detail three proven traffic methods they’ve seen work and have used in their own businesses; the psychology behind these tactics is universal and can be applied to any business, no matter your industry. Molly, Keith, and Ralph set foundational guidelines to make sure the way you sell your product or service via Facebook ads is efficient and effective. IN THIS EPISODE YOU’LL LEARN: The low-risk way to build trust and goodwill with your audience while simultaneously growing your audience base (« Hint: You can do this for as little as $1/day...2017-01-1032 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP78: 8 Digital Marketing Predictions for 2017: Facebook Messenger Ads, Ad Load, and Brand PersonalityHow will digital marketing evolve in 2017? The experts make eight predictions and detail what they’re paying attention to in the new year. Listen so you can stay ahead of the trends and change your traffic strategy accordingly. IN THIS EPISODE YOU’LL LEARN: How the “Me” and the “We” cycles affect your business and how you can leverage it to your advantage. How you can build your brand’s personality, which will make your paid traffic more profitable. Dominate Web Media’s approach to the overcrowding of Facebook advertising and Ralph’s advice for dealing with ad...2017-01-0341 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP71: The Michigan Method: A Strategy for Scaling Ad CampaignsAre you having problems controlling your Facebook ads and keeping your conversion costs in check as you scale? Take back control from the Facebook ad platform using the Michigan Method, the “multivariate testing technique on steroids.” Ralph reveals how to use this strategy (and the origins of its name), so you can get the best ad results. This episode goes above and beyond the tactics discussed in Episode 69. IN THIS EPISODE YOU’LL LEARN: How to test multiple Facebook ad methods at once, so you can find the perfect ad as you scale. How yo...2016-11-1531 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP61: How to Spend Your First $100 on Facebook Ads for Local, Online, and Physical ProductsJust starting out with Facebook Ads Manager? Operating on a tight budget? You don't want to miss this episode. Molly, Ralph, and Keith each take you through their start-from-scratch approach using only $100 in Facebook ad spend in three different core industries: local or service based businesses, physical product (ecommerce) businesses, or digital/informational product businesses. IN THIS EPISODE YOU’LL LEARN: Local: The two types of ads (and the time frame) to run for local businesses. How to show off the biggest asset of your business (2016-09-0637 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP59: 7 Facebook Ad CritiquesFine tune your ad writing skills as the Perpetual Traffic crew reviews ad copy from businesses making education, SaaS and eCommerce offers on the Facebook ad platform. Keith, Molly, and Ralph reveal what works and what doesn't with the hooks, headlines, and calls to action of these ads. To see the images of each ad visit digitalmarketer/podcast and access the Episode 59 show notes. IN THIS EPISODE YOU’LL LEARN: How Concordia University uses a great "hook" and "copy specificity" to sell women on going back to school. A clas...2016-08-2329 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP50: How Frank Kern Generates Sales and Goodwill with Facebook LiveToday’s episode of Perpetual Traffic is a special occasion -- we’ve reached our 50th episode! As a thank you to our subscribers, we're offering a chance to win a free hour-long consultation with the Perpetual Traffic experts. This free consultation will take a deep examination of your business, campaigns, offers, and ads -- with the goal of seeing how we can help you scale your business and take it to the next level. Listen to the episode to learn how you can win the consultation. In this episode Frank Kern...2016-06-2128 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP36: What is Facebook’s ‘Relevance Score’? (…and other questions!)This week Perpetual Traffic hit another milestone — 400,000 downloads. Wow, thank you! It’s you — the listeners — that have gotten us to this mark, and we hope you’ve all gotten enormous value from every episode. This bring us to our episode this week…
In this episode, Molly, Keith, and Ralph answer questions sourced straight from the listeners. Members of DM Engage [https://www.facebook.com/groups/263136813871324/] and Facebook Ads University [https://www.facebook.com/groups/168133273395228/] posted their questions and upvoted popular topics for the experts to answer, explain, and share their experiences on.
IN THIS...2016-03-1525 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP34: 14 Elements of Persuasive Ad CopyLearn to write ad copy that converts without going through an extensive copywriting course. Ralph Burns shares 14 super simple tips that will get you started writing your ad copy. Look for the downloadable document in the podcast notes (digitalmarketer.com/podcast) that you can tack to the wall next to your workstation. Use it the next time you face the dreaded blank screen.IN THIS EPISODE YOU’LL LEARN: • How to make your ad copy stand out even though you can’t change the font size, use bold, italics and underlining.
• The “Homer not Hawking” a...2016-03-0139 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP32: 5-Step Facebook Video Ad Creation ProcessWant to know how to create a Facebook Video Ad like a pro? Keith, Molly and Ralph are back with Part 2 of this series on video advertising.
In this episode, Keith and the Perpetual Traffic crew will walk you through the five steps of success video ad creation on Facebook.
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Show Page Notes
IN THIS EPISODE YOU’LL LEARN:
Which objective to choose when setting up your Facebook Video Ad (HINT: It isn’t ‘Video Vi...2016-02-1632 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP29: Tell Your Brand Story With These 4 Ad Types (...While Still Generating Sales)In this episode of Perpetual Traffic, Keith, Molly and Ralph dive into the future of traffic in 2016 and the new definition of branding. As traffic evolves, business owners will need to evolve with the platforms they use. The biggest take away? You can no longer be a purely direct response company that just asks people to buy — there are no more ‘one-hit-wonder’ campaigns. You need to have a branding aspect to balance out your direct response efforts.
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Show Page Notes2016-01-2628 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP28: 7 Ways to Grow Local Businesses Using Paid TrafficIn this episode of Perpetual Traffic, Keith, Molly and Ralph share real life examples to get more customers for local businesses using paid traffic. For local businesses that struggle with paid traffic campaigns, implementing just one of these strategies can make a huge difference in your business.
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Show Page Notes2016-01-1942 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP27: 4 Keys to Filling A Webinar With Paid TrafficJermaine Massey, CEO of CashFlowDiary.com, joins the perpetual traffic crew to reveal his proven system for filling up a webinar that sells high-dollar products and services.Keith, Molly, Ralph and Jermaine teach you everything you need to know including the ad copy, budget type, timing and campaign objective to use to fill a webinar and make sales.
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Show Page Notes2016-01-1245 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP24: 4 P’s of YouTube Advertising [Part One]Tom Breeze runs a pay-for-performance ad agency. That means he doesn’t get paid unless he drives leads and sales for his clients. Tom’s ad network of choice is YouTube and he joins Keith, Molly and Ralph to teach you to generate results from YouTube ads.
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Show Page Notes2015-12-2232 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP23: Sell High-Ticket Events with Paid TrafficLooking to sell tickets to an event? The Perpetual Traffic crew is back on the air to teach you what they’ve learned about filling up live events using paid traffic campaigns.Selling event tickets is tricky business but Ralph, Molly and Keith will show you 3 campaigns proven to put “butts in seats.”
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Show Page Notes2015-12-1529 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP22: Create these 4 Facebook Custom Audiences FirstFeeling overwhelmed by all the options in the Facebook Ad Manager? This episode of the Perpetual Traffic podcast will show you where to start.Keith, Molly and Ralph will teach you the four Facebook Custom Audiences every business should set up right now. These audiences are the foundation of your Facebook ad strategy.
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Show Page Notes2015-12-0929 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP21: 3 New Facebook Ad TypesIn this episode of the PT podcast, you’ll learn to use three powerful new Facebook Ad types: Carousel Ads, Video Ads and Lead Ads.Keith, Molly and Ralph will teach you what these ads are, when you should use them and provide real “in the trenches” use cases for each ad type. No matter what you’re selling, you’ll find at least one of these new Facebook ad types a good fit for your business.
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Show Page Notes2015-12-0126 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP20: 5 Ways to Scale Paid Traffic Campaigns]Congratulations! You are seeing some success with your Facebook ad campaigns. It’s time to find new audiences like the ones that are converting and cut back on those that aren’t. The Perpetual Traffic experts (Keith, Ralph, and Molly) will show you five ways to scale and optimize your successful ad campaigns in this episode of the PT podcast.
Press and hold link to visit the page Show Page Notes2015-11-2429 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP 19: Facebook Ad Graduate School [Case Study: Betty Rocker Part Four]Bree Argetsinger (A.K.A. The Betty Rocker) is back to talk about
how she’s taken her business from organic Instagram advertising to
Facebook’s video ads. At the end of Bree’s 3-Part series, she had a
great educational video on her landing page that she wanted to turn
into a Facebook video ad. She turned it into an ad and started
running it… and Facebook disapproved it. Facebook’s ad policies
have tightened leading to a major increase in the number of
disapproved ads and — even worse — banned accounts.
In this episode of the Perpetual Traff...2015-11-1735 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP18: Preventing Facebook Ad Account Shut DownFacebook’s ad policies have tightened leading to a major increase in the number of disapproved ads and — even worse — banned accounts. In this episode of the Perpetual Traffic podcast, the Perpetual Traffic experts (Keith, Molly and Ralph) outline the information you need to run ads on Facebook without fear of being shut down.
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Show Page Notes2015-11-1027 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP14: Frank Kern on Selling High-Dollar Products and Services with Paid Traffic CampaignsAre you making offers that require an in-person meeting or consultative sales call?Frank Kern joins the Perpetual Traffic crew (Keith, Molly and Ralph) to reveal his 3-tiered system for creating paid traffic campaigns that sell high priced products and services.
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Show Page Notes2015-10-1336 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP13: Creating Perfect Ads Part 2: Warm and Hot Audience AdsIn Part 2 of this series on creating the perfect ad, the Perpetual Traffic experts turn their attention to warm and hot audiences. Keith, Molly and Ralph teach you how your ad copy, images, offers and targeting should change as the relationship with your prospect evolves.
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Show Page Notes2015-10-0630 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP11: Derek Halpern’s Traffic Strategy: Organic + Paid TrafficDerek Halpern of Social Triggers joins Keith, Ralph and Molly to reveal his method for building blog traffic using both organic and paid methods. Derek has built a massive following (and email list) on Social Triggers by creating curiosity based content and layering conversion based content with retargeting ads to complete the customer journey. Look out at the 25 minute mark as Derek, Keith, Ralph and Molly recap the Social Triggers traffic strategy and provide a tactical example you can apply to your business.
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...2015-09-2232 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP07: Picking the Right Ad Platform: Where is Your Market Hiding?Should you buy traffic from Google? Instagram? Bing? Facebook? It depends. In this episode, the Perpetual Traffic experts (Keith, Molly and Ralph) teach you to avoid the first (and biggest) mistake people make when buying traffic. You’ll learn to determine the right ad platform for your offer so you can put your marketing in front of your ideal customer.
The truth is that the quality of your offer, ad creative and landing pages means nothing if you don’t find your market. Learn the Perpetual Traffic method for picking the right ad platform in today’s ep...2015-08-2532 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP06: Betty Rocker’s Facebook Ad Plan: What’s Next? [Case Study: Betty Rocker Part Three]Bree Argetsinger (A.K.A. The Betty Rocker) is back for the third and final part of her Facebook ad case study. Since implementing here Facebook ad plan, Bree has been able to stabilize her sales and eliminate the need to run one exhausting product launch after another.
Bree and the Perpetual Traffic experts (Keith, Molly and Ralph) bring The Betty Rocker story to a conclusion by tying together tactics with her blog, Website Custom Audiences and Facebook Video ads. You’ll also get a glimpse into the next steps that Bree will be taking to ramp...2015-08-1834 min