Shows
The Product ManagerHow to Use AI to Supercharge Product-Led Growth (with Ramli John, Dani Grant, and Anuj Adhiya)If we were to rank the top paradigm shifts in product in the last 10 years, I'd reckon AI and product-led growth would sit at the top of that list. Both concepts really come down to amplifying efficiency, doing more with less. But the real cheat code is bringing them together and using the time saving power of LLMs to enhance your PLG strategy.In a recent panel event, How to Use AI to Supercharge Product-Led Growth, we brought together three awesome PLG experts — Ramli John, the founder of Delight Path, Dani Grant, the CEO of Jam.dev, an...2024-12-1747 min
Product Growth PodcastOnboarding Done Right: A Masterclass with Ramli John, Author of Product-Led OnboardingIn this episode, Ramli John dives deep into the biggest onboarding mistakes teams make and shares proven strategies to optimize the process — personalization, behavior-driven emails, outreach, and identifying key upgrade moments for monetization.If you want to reduce churn, improve retention, and create onboarding experiences that turn users into loyal fans, this episode is for you.Agenda:What Everyone Gets Wrong About Onboarding — 00:00:27The Onboarding Lessons from CrossFit — 00:03:34Is This the Best Onboarding Technique You Haven’t Tried Yet? — 00:08:18What Makes Duolingo’s Onboarding So Addictive? —...2024-12-141h 51
Onboarding TherapyReducing Friction in Customer Onboarding with Ramli JohnIn this episode of Onboarding Therapy, Kim and Shareil welcome their first guest, onboarding expert and author Ramli John. Together, they dive into the nuances of friction in onboarding and how internal misalignment often becomes the root cause of a disjointed customer experience.Highlights include:Why internal misalignment on onboarding goals and ownership creates friction for customers.Common gaps in onboarding programs, including selfish tasks and fragmented responsibilities.How to identify and address points of friction in your onboarding process using data and customer feedback.The importance of providing multiple learning pathways to cater to...2024-12-0430 min
The Product ManagerAn Onboarding Expert’s Playbook for Maximizing Product Adoption Rates (with Ramli John)As the saying goes, you can lead a horse to water, but you can't make it drink. I think that old chestnut really sums up the product onboarding to adoption pipeline; just because a user has found your product doesn't mean they'll end up paying for it. I get it; it's frustrating when new users seem to arrive at your product, take a sniff, and gallop off into the sunset. But we're not here to commiserate about runaway users, we're here to zoom out on this kooky little analogy and understand how to get that horse to drink. Because...2024-12-0331 min
Marketing Spark (The B2B SaaS Marketing Podcast)Onboarding That Sticks: Ramli John's Guide to Turning New Users into Lifelong AdvocatesIn this episode of Marketing Spark, Mark Evans talks with Ramli John, founder of Delight Path and author of Product-Led Onboarding, about the secrets to effective onboarding and customer retention. They explore why retention efforts often begin too late, the three pillars of customer engagement, and the pivotal role onboarding plays in fostering long-term loyalty. Ramli shares actionable strategies for developing a retention-focused onboarding process and explains the "hyper-personalization" potential of AI in creating tailored customer journeys. Tune in to learn how to keep your customers excited, engaged, and loyal beyond the initial sal...2024-11-1332 min
Delivering Value with Andrew CaplandProduct-led Onboarding Expert Gets Screamed at By CEO: Lessons Learned (Ramli John)Ramli John - Founder of Delight Path, shares core memories from his teenage years that inspired his entrepreneurial journey. Explores how attaching his worth to his achievements was making him act like a jerk. Shares stories from the worst boss he ever had. And discusses the toughest feedback that he’s received (and what he’s doing about it).Ramli opens up about:1. Seeing his dad get laid off after 15 years and how that shook his belief in relying on one employer.2. A CEO screaming at their CTO and team members, creating a toxi...2024-10-1550 min
Marketing PowerupsAlli Blum's Tips for Getting Org-Wide Buy-In for The JTBD FrameworkToday, Alli Blum shares her expert insights on getting organizational buy-in for the Jobs To Be Done (JTBD) framework. Dive into discussions on understanding customer progress, building relationships for buy-in, and implementing JTBD with host Ramli John.🎉 About Alli BlumAlli Blum is a growth, innovation, and leadership consultant who is an advocate for customer-centric initiatives within organizations. With a passion for creating positive change and building collaborative relationships, Alli has honed her expertise in gaining org-wide buy-in for the Jobs to be Done (JTBD) framework. ✨ Useful linksAlli Blum's website — https...2024-05-1233 min
The Long GameProduct-Led Onboarding, Video-First Content, and AI Repurposing with Ramli John (AppCues)In this conversation, Alex and Ramli John discuss their experiences with podcasting, the evolution of content creation, and the importance of standing out in a crowded market. They also touch on the concept of product adoption and the goals of the Product Adoption Academy within AppCues. In this conversation, Ramli John and Alex discuss the concept of product-led growth and its misconceptions. They explore the role of marketing and sales in a product-led growth model and the importance of personalized user experiences. They also touch on the use of AI in content creation and the potential impact on the...2024-05-0847 min
Marketing PowerupsI'm ending this show in 5 weeks (not clickbait)Ramli John is closing the Marketing Powerups Show to pursue greater opportunities and focus on his priorities. He emphasizes the importance of saying no to good things to make room for great things. He also discusses the concept of embracing his zone of genius and capitalizing on his natural abilities. Lastly, he shares the framework of the 'next next job' to make big career moves and align actions with long-term aspirations.2024-04-1105 min
The SaaSiest Podcast120. Ramli John, Author of ”Product-Led Onboarding” - Why does it matter for B2B SaaS companies?In this episode, we speak with Ramli John, Author of "Product-Led Onboarding”
We talked with Ramli about why Product-Led Onboarding is important for many B2B SaaS Companies. Some of the questions covered were:
- What is Product-Led Onboarding?
- When does it start (outside / inside product)?
- What are typical components?
- How do you measure success?
- How does Product-Led Onboarding evolve when companies evolve
- What are some areas where you see a lot of SaaS companies fail with their Product-Led Onboarding
...2024-01-0253 min
Marketing PowerupsThe 5 Best Marketing Powerups of 2023That's a wrap of the Marketing Powerups Show for 2023! In this special episode, Ramli John shares clips from the top 5 best marketing powerups of the year. Download all 5 powerups cheatsheet for free: https://marketingpowerups.com/050🏆 Sponsored powerupB2B demand and sales these days have been sloooooow.But smart marketers from companies like ProfitWell, Teamwork, and Hubdoc aren’t panicking! It’s because they’ve doubled down on sustainable growth, all thanks to 42/Agency (the sponsor of today's newsletter).They've built a demand gen playbook for generating leads and closed deals for...2023-12-2834 min
Marketing PowerupsChristina Garnett's Hierarchy of Customer DelightChristina Garnett, Principal Marketing Manager of Offline Community and Advocacy at HubSpot, shares her hierarchy fo customer delight. Download the free powerups cheatsheet: https://marketingpowerups.com/048🏆 Sponsored powerupB2B demand and sales these days have been sloooooow.But smart marketers from companies like ProfitWell, Teamwork, and Hubdoc aren’t panicking! It’s because they’ve doubled down on sustainable growth, all thanks to 42/Agency (the sponsor of today's newsletter).They've built a demand gen playbook for generating leads and closed deals for B2B SaaS companies—even during economic uncertainty!→ Lear...2023-12-0856 min
Marketing PowerupsEli Schwartz's SEO Strategy for AI Search EnginesEli Schwartz, Author of Product-Led SEO, shares his SEO strategy for AI search engines. Download the free powerups cheatsheet: https://marketingpowerups.com/032🏆 Sponsored powerupI want to thank the sponsor of this episode, 42/Agency.When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.They’re a strategic partner that’s helped B2B SaaS...2023-08-1852 min
Marketing PowerupsCasted's B2B Podcast Maturity Curve ft. Kate DeGrootKate DeGroot, Director of Demand Gen at Casted, shares the 5 stages of the B2B Podcast Maturity Curve. Download the free powerups cheatsheet at https://marketingpowerups.com/025/.In this Marketing Powerups episode, you’ll learn:The benefits of starting a podcast as a B2B brand.The 5 stages of the B2B Podcast Maturity Model.An example of a great B2B podcast show.How to hone your marketing instincts.🎉 About Kate DeGrootKate Degroot is the Director of Demand Generation at Casted, a podcasting platform that helps B2B brand...2023-06-3034 min
Content, BrieflyAppcues: Ramli John's Multi-Pronged Strategy for Running a Mature Content ProgramOn this fascinating episode of Content Briefly, Ramli John, Product Growth Marketer and Director of Content at Appcues, joins Jimmy on the show.Ramli is a Toronto based product growth marketer who helps product-led businesses convert more of their free users into lifelong customers. His book, Product-Led Onboarding: How to Turn Users into Lifelong Customers is a best seller, and covers just that. Today, Jimmy and Ramli look at the various elements of product based growth marketing, and comprehensively cover Ramli’s strategy to effectively run a mature content program. They look at the power and...2023-06-1230 min
Tech Bound PodcastThe Eureka Model: A Framework for Effective Onboarding with Ramli JohnIn this episode, I chat with Ramli John, onboarding expert and author of the book "Product-Led Onboarding." Ramli shares his journey into the field of onboarding and the importance of effective onboarding for customer retention. We talk about the difference between product-led and sales-led onboarding and the Eureka model, which includes three stages: the aha moment, activation, and habituation. Ramli provides insights into setting goals and metrics for successful onboarding, creating user personas, and the importance of a seamless user experience. We also venture into his process for writing a book and the role of beta readers. Tune in...2023-04-2041 min
Listen to Latest Full Audiobooks in Business & Economics, Business & Career DevelopmentProduct-Led Onboarding: How to Turn New Users Into Lifelong Customers by Ramli JohnPlease visit https://thebookvoice.com/podcasts/1/audiobook/683356 to listen full audiobooks. Title: Product-Led Onboarding: How to Turn New Users Into Lifelong Customers Author: Ramli John Narrator: Ramli John Format: Unabridged Audiobook Length: 3 hours 16 minutes Release date: April 10, 2023 Genres: Business & Career Development Publisher's Summary: 'Product-Led Onboarding is a must-read for anyone embarking on the critical activity of improving their user onboarding.' - Sean Ellis, Founder of GrowthHackers.com and Author of Hacking Growth 'Product-Led Onboarding provides a detailed, practical, how-to guide to crafting the perfect user onboarding experience.' Nir Eyal, author of Hooked / Indistractable Just like dating, your company's...2023-04-1005 min
Listen to Latest Full Audiobooks in Business & Economics, Business & Career DevelopmentProduct-Led Onboarding: How to Turn New Users Into Lifelong Customers by Ramli JohnPlease visithttps://thebookvoice.com/podcasts/1/audiobook/683356to listen full audiobooks.
Title: Product-Led Onboarding: How to Turn New Users Into Lifelong Customers
Author: Ramli John
Narrator: Ramli John
Format: Unabridged Audiobook
Length: 3 hours 16 minutes
Release date: April 10, 2023
Genres: Business & Career Development
Publisher's Summary:
'Product-Led Onboarding is a must-read for anyone embarking on the critical activity of improving their user onboarding.' - Sean Ellis, Founder of GrowthHackers.com and Author of Hacking Growth 'Product-Led Onboarding provides a detailed, practical, how-to guide to crafting the perfect user onboarding experience.' Nir Eyal, author of Hooked / Indistractable Just like dating, your company's growth...2023-04-103h 16
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsHow to Build a World-Class New User Onboarding Experience with Ramli John (Appcues)Steve Klein from LaunchNotes talks with Ramli John about his EUREKA framework that companies like Appcues use to build world-class new user onboarding experiences. Ramli and Steve also talk about how to keep users motivated and engaged throughout the onboarding process.
🔗 Links
Onboarding Iceberg: https://www.appcues.com/blog/the-onboarding-iceberg
Bj Fogg behavior change model: https://behaviormodel.org/
The EUREKA framework: https://productled.com/blog/the-eureka-framework-to-improve-user-onboarding/
Ramli’s book: https://www.amazon.com/Product-Led-Onboarding-Users-Lifelong-Customers/dp/1777717701
🚀Check out LaunchNotes: https://launchnotes.com
🙏Join Launch Awes...2023-04-041h 00
The Pocus Unlocking Revenue PodcastEpisode 2: Going beyond the “aha:” Product-led onboarding with Ramli JohnTune in to learn about Ramli John’s — Director of Content at Appcues — three-step onboarding formula that drives retention, his thoughts on who owns and who informs onboarding in a modern product-led company, how to deliver the best onboarding experience per customer segment, and how to convince your sales-led organization to adopt product-led onboarding.
🪄 Read episode takeaways here.
About Ramli John:
Ramli is Director of Content at Appcues, PLG coach at ProductLed, and "Product-Led Onboarding" author. He uses his multidisciplinary skills in marketing, design, and software development to help produ...2023-03-1239 min
Behind The ExperienceOur favorite episodes of 2022 feat. Lyla Rozelle and Ramli JohnJoin hosts Lyla and Ramli as they revisit some of their favorite episodes of 2022 and take a trip down memory lane. They'll be cherry-picking the most memorable guests and highlighting the key takeaways that they've learned throughout the year.Don't miss this chance to relive the best podcasting moments of 2022!Quotes from this episode"The biggest takeaway I have for that particular episode is, you know, it's the name of his company; delivering value. When we're thinking about activation moments, think about when the user gets value and use that to define your...2023-01-1924 min
The Content Cocktail HourHow Content Can Support Your PLG Go-to-Market Motion with Ramli John of Appcues
In this episode, Brett and Ramli John discuss how content can support PLG (product led growth) go-tomarket motions. Ramli is the Content Programing Director at Appcues, a company that makes it easy to measure and improve product adoption without a developer. After seeing freemium models fail, he wrote Product-Led Onboarding: How to Turn New Users Into Lifelong Customers. Full of tips to power up your marketing efforts, Ramli is a wealth of knowledge for the modern day marketer. 0:00 Intro 01:05 Conversation with Ramli4:18 PLG 10:55 Rise of introverts 14:33 Role of content marketer 17:30 Quality of...2022-11-0400 min
Marketing UnpluggedRamli John — A Product-Led Approach to Marketing and Customer RetentionRamli John is a Podcaster, Engineer-turned-Marketer, and Author of Product-Led Onboarding, a book about how to turn new users into lifelong customers. In this episode, Ramli shares his thought process on what marketers need to think about when creating a product-led marketing strategy that’s focused on the customer. Key Takeaways: [1:50] How did Ramli get interested in marketing? [3:35] Ramli’s background is in math and engineering; was the transition to marketing difficult? [6:15] What is product-led onboarding? [11:10] If something is too product-led, wouldn’t you lose the customer in this...2022-11-0342 min
Metric StackWhat is User Activation Rate? with Ramli John, AppcuesIn today’s episode, Allan talks to Ramli John, Director of Content at Appcues and the #1 Amazon bestselling author of Product-Led Onboarding. Allan and Ramli talk about User Activation Rate, arguably one of the most important Pirate Metrics or “AARRR”: Acquisition, Activation, Retention, Referrals, and Revenue. Activation is a critical metric for the first impression of a product, but the activation moment looks a little bit different for every company. Is defining activation an indicator of conversion or retention? How closely linked are acquisition, activation, and retention in the activation journey? Does activation extend beyond...2022-08-0923 min
Humans of Martech62: Ramli John: Writing the book on product-led onboardingHey folks, today we’re joined by Ramli John, one of my favorite marketers and someone I’ve admired and followed on Twitter for many years.Ramli got his start in marketing at PepsiCo as a Marketing Systems Analyst where he stayed for 4 years. After a co-founding stint Ramli moved to Toronto where started his freelancing career as a SaaS growth consultant. Along the way he also worked at a few different companies including SkyVerge which exited to GoDaddy.He also spent a few years teaching as a Marketing Instructor at big name spots like RED...2022-06-2142 min
Product Innovation Series with Aram MelkoumovTruth about user onboarding and it’s biggest myths - Ramli John, ProductLedHighlights:- Why onboarding is a critical part of your customer experience- The significance of establishing a cross-functional onboarding team- What is the EUREKA framework - How to transition from free to paid and offering more ‘free’ in your product.About Ramli: Ramli John is well known in the Toronto ecosystem as a demand gen marketer. A product growth marketer with over 10 years of experience, he runs a successful podcast as the founder and host of the Growth Marketing Today and Managing Director at Product Led Institute. ...2022-04-1143 min
ProductLed Podcast2022 PLG Predictions and 2021 in Review with Wes Bush and Ramli JohnA lot happened in 2021—both good and bad—but today’s episode is all about wins!
ProductLed founder and CEO Wes Bush and managing director Ramli John wrap up the year by looking back on some of its highlights. They go through two of the ProductLed Podcast’s most episodes and weigh in on what’s next for the podcast. They also touch on some things from the ProductLed blog, give examples of products that have done well, and share their predictions for product-led growth in 2022.
And because this is the season of giving, stick around unt...2022-01-1131 min
Marketing News CanadaRamli John (Product-Led Onboarding)The one where Daryl interviews Ramli John, author of the book Product-Led Onboarding.Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programFollow Marketing News Canada:Twitter...2021-08-1336 min
One Knight in ProductAll Aboard! Why You Need To Get Product Onboarding Right (with Ramli John, MD @ ProductLed)An interview with Ramli John. Ramli is the Managing Director of ProductLed, the Robin to Wes Bush's Batman, and the author of "Product-Led Onboarding", a book that aims to shine a light on getting users to value sooner and ensuring you retain them long term.
We speak about a lot, including:
The mission behind ProductLed, and how the pandemic has really focused people's minds on ensuring their tools are seen as valuable
What the Managing Director of ProductLed does, and whether he's really the Robin to Wes Bush's Batman
How Ramli went from studying mathematics & being...2021-07-2738 min
Building With Buyers42 - Just Because You're Freemium Doesn't Mean You're Product-Led With Ramli John, Managing Director at ProductLedRamli John is the Managing Director at ProductLed (community for PLG professionals) and host of Growth Marketing Today (top 5% podcast). ProductLed has a Slack community of 6,500+ product-led growth enthusiasts and world-class PLG practitioners.
If you're trying to get both a high-level understanding plus dig deeper into PLG, this is the episode for you to listen to.
Some more fun facts about Ramli:
- he's the author of Product-Led Growth and Product-Led Onboarding
- he's got an array of skills including marketing, design, and software development
- he's in Canada2021-07-2048 min
The Audience ExplorerRamli John: Product-led onboardingRamli has written a great book called "Product-led onboarding". Matthias has to onboard new users to his SaaS called "GetTheAudience", and so he read Ramli's book and thought it would be a great idea to have him on the podcast.It turned out to be a great chat! Ramli talked about- an interesting approach that got them the first audience for their company- why sales-led firms should now make the move to become a product-led organization- and what makes a great onboarding experience for new usersRead the...2021-07-0339 min
Net PositiveOnboarding Frameworks & Psychology with Ramli JohnToday on the podcast we are speaking with the incredible Ramli John, Managing Director at ProductLed • Author of "Product-Led Onboarding"Ramli is a marketing, design, and software development expert helping product-led SaaS companies. Today we discuss how onboarding is like throwing a MASSIVE party, the role that psychology plays in onboarding. And different frameworks you can implement to improve your sign up flow.2021-06-1031 min
Beer With MarketeersProductLed Will Alter Your Sales Experience... For The Better Featuring Ramli John From ProductLedJoin Darren as he speaks to Ramli John, Managing Director at ProductLed. The pair dig deeper into what ProductLed really means and the do's and don'ts that go with it. Ramli started his career in marketing before becoming a consultant and finally landing at ProductLed back in 2020. You can also follow along on Ramli's journey with ProductLed in the highly informative slack community and newsletter here.2021-06-0726 min
Everything Is MarketingRamli John — User Onboarding, Product-Led Growth, and Prolific PodcastingOn the show today is Ramli John. Ramli is the Managing Director of ProductLed, author of the book EUREKA, and the host of the Growth Marketing Today podcast.I wanted to bring Ramli on because he's an expert on product-led growth and user onboarding. He's also writing a book on user onboarding called EUREKA that I've been fortunate enough to get an early version of and am super impressed by. And he's a fellow podcaster, podcasting for over 3 and a half years now.You'll hear about the step-by-step frameworks and models for user onboarding, the...2021-04-061h 13
ProductLed PodcastHow to Become a Product-Led Pro with Wes Bush and Ramli JohnIn this special episode, Wes and Ramli will introduce a new and unique product to support companies or teams in climbing up the ladder of success in handling their Product-Led business: the Product-Led Pro Accelerator Program. This program uses a nonlinear approach to learning. It helps in transitioning or scaling up a Product-Led business and being successful through learning from the experts.
Learn more about the program as Wes and Ramli will answer these questions: Who are the target participants/audiences? What are the benefits for those who will be joining the enriching program? What are the...2021-02-0215 min
Top Of Mind with Stewart HillhouseKeep Customers For Life Using These Onboarding Tips with Ramli JohnGetting a new customer is cool. But you know what's really cool? Keeping a customer for life. Ramli John joins Stewart Hillhouse to discuss why investing in user onboarding could save your business.
On this episode of Top Of Mind, Ramli and Stewart chat about:
• Why More SaaS Businesses Should Think Like Costco
• The 3 Things That Build High Converting User Onboarding
• Ramli's Favourite Examples of Quality Onboarding
• And So Much More
Ramli John is the Program Lead at the Product-Led Institute and the host of Growth Marketing Today.
LinkedIn: https://www.linkedin.com/in/ramlijohn
Twitter: https://twitter.com/ramlijohn
Podcast...2020-12-0944 min
Better Done Than PerfectJTBD for User Onboarding with Ramli JohnWhy is it so critical to be aware of customers’ Jobs to Be Done, especially when you work on their onboarding? In this episode, we chat with Ramli John, founder of Growth Marketing Today, fellow podcaster and consultant. You’ll hear about Ramli’s EURECA user onboarding framework, as well as his insights on segmentation, minimizing friction, success metrics, analytics tools, and more. Visit our website for the detailed episode recap with key learnings.Show notesgrowthtoday.fm — Ramli’s podcastWhen Coffee and Kale Compete — a famous book on JTBD by Alan KlementThe Stewart Butterfield in...2020-11-0242 min
Martech StackedRecord, Transcribe, Edit and Mix - As Easy as Typing. With Ramli JohnI’m joined today by a product growth specialist who helps product-led companies optimize their user onboarding experiences to convert more trial users into lifelong customers.
He’s host of two podcasts - Growth Marketing Today and Product-Led Podcast - and the producer and host of the Product Onboarding Teardown video series for Product Led. Welcome to Martech Stacked, Ramli John.
Here are the 3 top tools in Ramli’s current martech stack:
#1: Descript: Record. Transcribe. Edit. Mix. As easy as typing. Take control of your podcast with Descript.
#2: FullStory: Deliver exceptional experiences by letting our easy-to-use, intelligent software pinpoint when, where...2020-08-2700 min
Growth Marketing TodayThe 5-Step Conversion Optimization Process Used at 3M, eBay, and Target with Khalid Saleh, Founder of Invesp (GMT104)There’s no magic bullet to increase conversions. What works for one business may not translate to another. If you want to boost your conversions, unfortunately, you have to put in the work. That doesn’t mean you have to start from scratch! In this episode, Khalid Saleh, Co-founder of Invesp and author of Conversion Optimization: The Art and Science of Converting Prospects to Customers, outlines his five-step conversion optimization process that his team has used at companies like 3M, eBay, Target, and more.
Get the free growth cheat sheets with all actionable tips and notes from this episode in a on...2020-08-2041 min
Growth Marketing TodayThe 7-Step Roadmap to Marketing and Sales Alignment with Jeff Davis (GMT103)According to a recent Harvard Business Review article, sales and marketing misalignment is the number one reason why an organization’s annual revenue stagnates or, worse, declines. The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing, and we all need to know more about our customers. In this episode of Growth Marketing Today, Jeff Davis, a keynote speaker, author, and CEO of JD2 Consulting Group, reveals his 7-step roadmap to sales and marketing alignment.
Get the free growth cheat sheets with all ac...2020-08-1332 min
Growth Marketing Today5 Customer Marketing Strategies Guaranteed to Grow Your Business with Tara Robertson (GMT102)Marketing can sometimes feel like climbing a mountain - we are always pushing and finding new ways to scale our business. To get to the top of the mountain, however, we have to be ruthless in our process while always learning and testing. In this episode, Tara Robertson, the Head of Customer Marketing at Sprout Social, shares five customer marketing strategies guaranteed to grow your business.
Get the free growth cheat sheet with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/102.2020-08-0640 min
Growth Marketing TodayRamli John: The 3 Biggest Lessons After 100 Episodes of Growth Marketing Today (GMT101)Yo! yo! It's your boy Ramli John here. In this episode, I turn the tables and have Anuj Adhija, the VP of Growth at Jamber and previous Director of Analytics of Growthhackers.com, interview me. I share the top three lessons after 100 episodes of Growth Marketing Today.
Get the free growth cheat sheets with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/1012020-08-041h 08
Growth Marketing TodayThe Definitive Guide To Growth Hacking with Anuj Adhiya, Author of Growth Hacking for Dummies (GMT100)Today is the day Growth Marketing Today releases its 100th episode. It's only appropriate that the topic for this episode is all about growth. Ever since Sean Ellis, previously the founder and CEO of GrowthHackers.com, coined the term "growth hacking" in 2010, there's been a lot of misconception about that term.
Today, I have Anuj Adhiya, who worked with Sean Ellis at Growthhackers as the Director of Engagement and Analytics, but also recently wrote the book Growth Hacking for Dummies. Anuj has mentored and coached many startups on the growth methodology at Harvard Innovation Labs. He's currently the VP of...2020-07-3048 min
Growth Marketing TodayThe 3 Step B2B Framework to Sustainable Growth in the New Norm (GMT099)One of the most critical things you need to think about as you grow your startup is how to make your business stand out from the crowd. In a marketplace where being different means a better chance of surviving and getting funding, having a unique point of difference is one of the most important things you can do for your business.2020-07-2329 min
Growth Marketing TodayHow HubSpot Went From 4.1 Million Monthly Visitors To Their Blog to 6.3 Million in 10 Months with Aja Frost, Head of Content SEO at Hubspot (GMT098)After a year and half of flat traffic at HubSpot, Aja Forst, now the Head of Content SEO at HubSpot, implemented a new “organic first” strategy, which increased the organic traffic to HubSpot's blog from 4.1 million unique monthly visitors to 6.3 million in less than 10 months. In this episode, I grill Aja on the details of how they were able to achieve that extraordinary increase in organic traffic.2020-07-1643 min
Growth Marketing TodayThe User Activation Framework At Wave with Vivek Balasubramanian, Director of Growth at Wave (GMT097)According to Vivek, the Head of Growth at Wave, your job of onboarding new users doesn't end when they experience the first "aha" moment, but what he calls the "First Activation Event" or FAE for short. In this episode, Vivek shares his user activation framework that helped Wave get acquired by H&R Block for $537 million.2020-07-091h 01
Growth Marketing TodayHow to Make the Most Out of a Diminished Marketing Budget Due To COVID-19 with Ruth Zive, Head of Marketing at Ada (GMT096)Let's say your marketing budget has been cut due to COVID-19. What do you do?
With consumers cutting spending in response to COVID-19, for a lot of companies, this is reality.
This week, I have Ruth Zive, the Head of Marketing at Ada, a platform that empowers industry-leading organizations like Telus and UpWork to transform their customer service with AI-powered automation. She shares her tips for what her marketing team is focused on with a reduced marketing budget during this pandemic.2020-07-0230 min
Growth Marketing TodayHow Brands Can Respond to #BlackLivesMatter And Avoid A Backlash with Michael B. Jordan (GMT095)Major companies are often wary of conflict, especially in a polarized time. But some are now taking a stand on racial injustice and police violence. Companies like Nike, Twitter, and Citigroup have aligned themselves with the Black Lives Matter movement. But, Some have called out brands for their canned response. Does this sound familiar? “We at [Brand] are committed to fighting injustice by posting images to Twitter that express our commitment to fighting injustice."2020-06-2539 min
Growth Marketing TodayThe Six User Onboarding Mistakes You Should Avoid with Melanie Crissey, Product Marketing Manager at FullStory (GMT094)When they redesigned FullStory’s onboarding process, Melanie Crissey, Product Marketing Manager at FullStory, scored some definite wins. However, her team also made a few mistakes along the way. In this episode, Melanie shares the six onboarding mistakes they made so you can avoid them!2020-06-1834 min
Growth Marketing TodayHow to Increase Your Product Activation Rate by 400% with Aaron Krall (GMT093)Did you know that 60% of users who signup for a SaaS product only logs in once? That's crazy but it speaks to how vital your onboarding experience is. That's why I decided to hang out with SaaS onboarding expert Aaran Krall and get his advice on how we can build a better experience for our users.2020-06-1147 min
Growth Marketing TodayHow to achieve 2,475% revenue growth with the five-star growth framework with Ed Fry (GMT092)As the team at the SaaS commerce platform Paddle has learned, real growth is about entering new markets, and that takes thoughtful attention to pricing, making inroads into new geographic regions, deciding whether to move upmarket (or downmarket), and offering new standalone products instead of bloated features tacked on to old ones. In this episode, Ed Fry, Paddle’s growth ops, shares his five-star growth framework that describes how Paddle achieved 2,475% revenue growth.2020-05-2856 min
Growth Marketing TodayHow to Drive More Conversion with a User-Focused Content with Carolyn Lyden (GMT091)Topic clusters have been a big trend in content marketing and SEO--and with good reason. However, the way the model is created doesn't take the user into consideration. And there's nothing more frustrating as a consumer than being forced down the funnel when you're not ready or not finding the next step you need in your journey. In this episode, Carolyn Lyden, Founder of searchhermit.com, proposes a user-focused content matrix to remedy the inward-looking content generation method with the topic cluster model.2020-05-2136 min
Growth Marketing TodayTikTok Marketing 101 with Lauren Pope from G2 (GMT090)Still trying to wrap your mind around the fast-paced world of TikTok? You’re not alone. Since its launch in 2018, TikTok has quickly become one of the hottest social media apps on the market. However, the concept for this type of app isn’t new. What makes TikTok unique is the speed at which it’s gaining popularity. In this episode, Lauren Pope, Content Manager at G2 and self-proclaimed TIkTok expert, explains how businesses can take advantage of TikTok’s popularity to grow their brand.2020-05-1429 min
Growth Marketing TodayPatrick Campbell: How ProfitWell is Supporting SaaS Companies During COVID-19 (GMT089)These last few weeks have been tough for SaaS and DTC operators. What's been most impressive are the communities coming together, whether it's your local communities supporting restaurants and healthcare workers or entrepreneurs and operators working together to help one another understand and weather the storm. In this episode, Patrick Campbell, CEO and founder of ProfitWell, talks about how SaaS businesses can thrive during these times and how you can take advantage of ProfitWell’s Subscription Stimulus Package2020-05-0841 min
Growth Marketing TodayHow to Navigate Your Business in Unsettling Times with John Doherty (GMT088)Right now, with the COVID-19 virus spreading and the oil war going on in the Middle East, we seem to be in a perfect storm of things going on that could go either way. It might all recover quickly, and it might get a lot worse. In this episode, John Doherty, Founder and CEO Credo (a marketplace for companies hire pre-vetted digital marketing agencies and consultants), shares his advice to help you navigate your business in these unsettling times.2020-04-2333 min
Growth Marketing TodayIncreasing Organic Traffic by 70% with Structured Data with Geoff Atkinson (GMT087)How can a simple technical SEO fix increase organic traffic by 70% and the number of pages that rank in Google's top 10 and top 100 results by 100%? In this episode, Geoff Atkinson, founder of Huckabuy (a performance-based software for the organic search channel), breaks down the topic of structured data markup, covering what it is, why it matters, how it works, how to implement it, and more. Geoff's company Huckabuy works with companies large and small to implement structured data markup on their websites, and he has seen incredible before-and-after results.2020-04-1638 min
Growth Marketing TodayThe Importance of Building a Diverse Team That Reflect Your User Base with Amanda Munday (GMT086)In the last few years, diversity has become somewhat of a buzzword, and having a diverse group of people working together is seen as an advantage. With a diverse group of teams, you're more likely to have a wide spectrum of ideas, backgrounds, and skills that can help your organization develop more and quicker. But, it also avoids embedding biases in your marketing campaigns and product development.
Amanda Munday, Founder and CEO of The Workaround (a parent-friendly co-working space in Toronto), shares practical tips on how to build a diverse team.2020-04-0139 min
Growth Marketing TodayHow to Crush Churn and Use Retention to Fuel Growth with Andrew Michael (GMT085)In the real world tackling churn and increasing retention is one of the hardest problems a subscription business faces. It is a company-wide effort across multiple roles and requires a team to come together with a coherent strategy to tackle the problem head-on. In this episode, Andrew Michaels, Business Intelligence Manager at HotJar and Host of the Churn.fm podcast, shares lessons he's learned from his experience and discussion with growth marketers from HubSpot, Wistia, Basecamp, and more.2020-03-0538 min
Growth Marketing TodayHow to Get the Most Out of Your Ad Budget with Hudaina Baig (GMT084)Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Of course, it can be scary to move from an organic social strategy to putting real money on the table. So, it’s important to understand all the options. In this episode, I talk to Hudaina Baig, a paid social consultant who has managed more than $30 million in ad spend.2020-02-2644 min
Growth Marketing TodayBuilding a Growth Team at Jobber From Scratch with Connor Bradley – Growth Manager at Jobber (GMT083)When I first caught wind of the trend of companies building “growth teams,” I probably had a similar reaction to a lot of people: “Wait a second, isn’t everyone on the sales and marketing teams at a company already part of the growth team?” Then, of course, the follow-up question: “How about product managers? Aren’t they thinking about how to grow adoption of their products too?” In this episode, Connor Bradley, Growth Manager at Jobber, shares exactly what the growth does to adding value to the product, demand gen, customer success, and marketing teams at Jobber.2020-02-2053 min
Growth Marketing TodayMotivo's Journey To Raising $2.2 Million Seed Funding with Lauren Patrick, Head of Marketing at Motivo (GMT082)In December 2019, Motivo, the first platform for therapist tele-supervision, raised $2.2 million of seed financing. As the Head of Marketing of Motivo, Lauren Patrick knows first hand what it takes to grow a startup. In this episode, Lauren shares the scrappy, but effective ways she helped grow Motivo's revenue by 200% in five months2020-02-1837 min
Growth Marketing TodayThe Rise of Webflow and the No-Code Movement with Bryant Chou, Co-Founder and Head of Growth at Webflow (GMT081)I built my first website with Yahoo Geocities. It was ugly. But, I was so proud of my creation because but I made it. Today anyone with a computer and access to the internet can build a website using tools far more powerful than Dreamweaver from two decades ago. One of those tools is Webflow, where designers, coders, and marketers can easily build fully responsive, bespoke websites. In this episode, Bryan Chou, Co-Founder of Webflow, shares the early genesis and growth of Webflow.2020-02-1355 min
Growth Marketing TodayHow The Demand Gen and Growth Team Work Together at Wave with Sarah Bugeja – Director of Demand Generation at Wave (GMT080)How can demand generation and growth teams work together? Some might think that demand gen's role is to just get more signups, while growth takes it from there. In this episode, Sarah Bugeja, Director of Demand Generation at Wave, shares how the demand gen and growth teams work hand-in-hand to bring in qualified leads.2020-01-3048 min
Growth Marketing TodayThe Secret Weapon of Modern Brands: Experiential and Word of Mouth Marketing with Saul Colt – Founder of The Idea Integration Company (GMT079)Can you think of the last time you saw something and you just had to tell your friends about it? Do you remember having a great experience at a restaurant and later on tweeting about it? This is, essentially, word of mouth marketing (WOMM). It's an organic way of spreading information that utilizes components of viral marketing, though unlike viral marketing, it spreads by more natural channels. In this episode, Saul Colt, Founder and Creative Director of The Idea Integration Company, shares how he's planned, created, and launched experiential and word-of-mouth campaigns that helped brands like FreshBooks, Xero, Nike, and mor...2020-01-2350 min
Growth Marketing TodayHow Josh Ho Bootstrapped His SaaS from Zero to $70K MRR with Josh Ho, Founder and CEO of ReferralRock (GMT078)Everyone knows how powerful word of mouth marketing can be for a business. So what’s the problem? Largely word of mouth is unpredictable. One week you can get a ton of new customers through referrals, the next is crickets. For most businesses, it’s like trying to catch lightning in a bottle. Enter Josh Ho, Founder and CEO of ReferralRock, a referral program software. In this episode, he talks about how he started, bootstrapped, and grew ReferralRock.2020-01-1653 min
Growth Marketing TodayHow to Run an Effective Conference with Amrita Gurney – VP of Marketing at CrowdRiff (GMT077)The difference between hosting a memorable, worthwhile marketing conference and an expensive waste of time lies in the planning. It might seem tiresome and overly picky to think through every contingency before an event, but in nailing down questions in advance, you ensure that your event runs smoothly. In this episode, Amrita Gurney, VP of Marketing at CrowdRiff, shares how she and her team planned, organized, and hosted their first successful conference at CrowdRiff, SEE2019.2020-01-1032 min
Growth Marketing TodayHow Updating Content on CXL Increased Traffic to Old Blog Posts by 130% with Derek Gleason – Content Lead at CXL Institute (GMT076)Just like you regularly clean your kitchen to keep cobwebs and cockroaches away, you should regularly update old content. If you do, the results can be extraordinary. For example, Derek Gleason, Content Lead at CXL, updated old blog posts for CXL that resulted in 130 percent increase in traffic to those posts.2019-12-311h 01
The Growth EquationImplementing Frameworks For Driving Sustainable Growth with SAAS Expert, Ramli JohnGrowth is fundamental to a company's survival. To compete in today's crowded business environment, it is vital for companies to implement powerful strategies that drive healthy and sustainable growth. Successful growth strategies start with a framework tailored to your product and target audience that will increase your user base & activation rate. In today's episode of The Growth Equation we are joined by growth SAAS expert, Ramli John. Ramli is a growth expert focusing on helping start-ups scale. He discussed a wide variety of topics such as, what is growth, The concept of product led growth, How to...2019-12-3036 min
Growth Marketing TodayHow To Create a 10X Content in a "Boring" Industry That Increases Organic Traffic By 800% with Andra Zaharia (GMT075)As you surf through the Internet for content marketing tips, strategies, and case studies, you may find plenty of examples of what works. But, unfortunately, not all of those examples resonate in a "boring" industry. So the questions you may have is: What do you do if you want to make your content exciting in an otherwise boring industry?2019-12-2058 min
Product-Led PodcastWelcome to The Product-led PodcastWelcome to the introductory episode of Product-Led Podcast. In this episode, you'll find out more about the hosts of this show, Wes Bush and Ramli John, and why you should subscribe today!2019-12-1507 min
Growth Marketing TodaySix Ways to Crush Imposter Syndrome and Get S@# Done with Tiffany Da Silva – Growth Marketing Consultant and Founder of Flowjo.co (GMT074)70 percent of people from all walks of life, both men and women, experience imposter syndrome at some point in their careers. With over 13 years of experience managing multi-million dollar budgets in various roles, including Geosign, Achievers, and Shopify as Head of CRO, you'd think that Tiffany Da Silva is the 30 percent who chomps on imposter syndrome for breakfast and rise to the top of the corporate ladder. But, deep down, she feels like a fraud. In this episode, Tiffany shares her own experiences along with the framework and tools she uses every day to crush it and get S@# done.2019-12-1256 min
Growth Marketing TodaySMBs vs. Enterprise: Adapting Your Marketing Strategy For Different Company Size with Kasey Bayne, Head of Marketing at DataTrue (GMT073)How does your content strategy, acquisition channels, and copy change when targeting businesses of different sizes? In this episode, we're going to take a deep-dive into the difference between marketing to an enterprise level business or a smaller business or solopreneur. Kasey Bayne shares her experience on how she adapted her marketing strategy when she targeted small businesses and solopreneurs at FreshBooks and enterprise companies at DataTrue as Head of Marketing.2019-12-0549 min
Growth Marketing TodayPage Speed and SEO: How to Increase Page Speed by Up To 3x – Lukas Haensch – Founder of Pathmonk (GMT072)There is a ceiling on your conversion rate. It's not your price. It's not your copy. It's not your form. It could be your page load time. Slow websites cause visitors to bounce, which impacts the potential search ranking of your website. In this episode, Lukas Haensch, former Page Speed Specialist at Google and now the Co-Founder and CEO of Pathmonk, shares with you practical tips to increase the speed of your website by up to 3x.2019-12-0347 min
Growth Marketing TodayThe Blogging Strategy That Directly Resulted in More Than $10k in Revenue with Kaleigh Moore, Co-Founder of Lumen Ventures (GMT071)Trends come and go, but content marketing — particularly blogging — remains one of the top marketing channels. In this episode, Kaleigh Moore, freelance content writer for SaaS and eCommerce, shares how to produce top-performing blog posts, promote them, leverage different media types, and make your content as evergreen as possible. Kaleigh has been hired by top companies on the Fortune 500 as well as growing SaaS companies, including AT&T, ReCharge Payments, HubSpot, and BigCommerce.2019-11-2835 min
Growth Marketing TodayHow A/B Testing SEO Resulted in 57% Increase in Organic Traffic with Ryan Bednar, CEO of RankScience (GMT070)When you think about A/B testing, the first thing that comes to mind probably is optimizing the conversion rate of two versions of a webpage or app against each other to determine which one performs better. RankScience, a YC-backed company, built technology that enabled companies to A/B test their SEO initiatives with one-line of code. In this episode, Ryan Bednar, Co-Founder and CEO RankScience, shares how their product sits next to your website, making hundreds of experiments to tweak your HTML for improved page rankings.2019-11-2647 min
Growth Marketing TodayThe Fundamentals of Customer Onboarding with Aazar Shad – Head of Growth at UserPilot (GMT069)Onboarding is a such critical phase of the customer journey when customers form their first impression of your product and decide whether to stick around or churn out. Like any first impression, once formed, it tends to stick. This can set you up for long-term success or doom your relationship to short-term failure. In this episode, Aazar Shad, Head of Growth at UserPilot, discusses the fundamentals of customer onboarding.2019-11-2156 min
Growth Marketing TodayThe Manifesto on Content Marketing Teams with Xenia Muntean, CEO of Planable.io (GMT068)In her latest book The Manifesto On Content Marketing Teams, Xenia Muntean, the co-founder and CEO of Planable, shares ideas on improving productivity within content marketing teams, making collaboration more inspiring, and presenting content ideas to clients with greater impact. Xenia is on a mission to build “the future of marketing teamwork."2019-11-1942 min
Growth Marketing TodayThe State Of Product-Led Experience with Despina Exadaktylou (GMT067)It seems like product-led growth is all the rage in marketing circles these days. What does it actually look like for organizations to be product-led? That's why Despina from ReinventGrowth.co surveyed 40 SaaS organizations and 50 executives who own or lead Product-Led Growth practices. The goal of this was to map, through real examples, Product-Led Growth techniques used and estimate how they affect the customer journey.2019-11-1430 min
Growth Marketing TodayWord of Mouth Marketing: Building a System That Really Works with Jason Resnick (GMT066)Word-of-mouth marketing is one of the most effective marketing strategies when growing a business. According to Hubspot, a whopping 90% believe brand recommendations from friends. But, for most businesses, referrals come in through luck or happenstance. Not for Jason Resnick (also known as Rezzz), who built a couple of successful businesses and hae taught thousands of business owners to create systems that make referral a predictable source of new leads.2019-11-1250 min
Growth Marketing TodayRand Fishkin: Google Isn't a Search Engine Anymore, but Your Competitor (GMT065)Rand Fishkin is the CEO and Co-Founder of SparkToro, a new software company that makes it easier for you to connect with your audience in a less expensive and more effective way. He’s dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series, his blog, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World.2019-10-2957 min
Growth Marketing TodayHow to Turn User Research into Irresistible Website Copy – Jen Havice (GMT064)Imagine if you could connect with your website visitors the moment they landed on your site. They understood exactly what kind of value your product or solution provided. And they were eager to join your email list or hit the buy button. That's what Jen Havice does for companies she works with. She turns data, user research, customer interviews, and surveys into irresistible website copy that makes visitors say, "Yes!" Jen has been featured on the blog for Unbounce, ConversionXL and CopyHackers.2019-10-2248 min
Growth Marketing TodayHiten Shah on Starting and Scaling SaaS Companies (GMT063)Since 2005, Hiten Shah has started multiple SaaS companies, including Crazy Egg, KISSmetrics, and FYI. I've been a big fan of his tweets, articles and products. He’s built more than ten different products and has started companies like a marketing consultancy, a podcast advertising network, and a hosting company.2019-10-1637 min
Growth Marketing TodayThe First 100 Days as VP of Marketing of Superside.com with Amrita Mathur (GMT062)You're hired as VP of Marketing of a fast-growing YC-backed tech company. What do you do in your first 100 days? That was the situation Amrita Mathur was in when she took the VP of Marketing job at Superside.com. From hiring, re-branding, pricing changes and planning experiments, there are so many things to focus on and do. In this episode, Amrita breaks down exactly what she did to set up Superside for a growth trajectory.2019-10-081h 14
Growth Marketing TodayThe SaaS Onboarding Email Strategy After Reviewing 153+ Emails with Steph Knapp (GMT061)Writing your email onboarding series is an art in itself. Not only do you need to know everything there is to know about your product and your users, you also need to know the right timing for communicating with your users. In this episode, email specialist Stephanie Knapp shares her best practices based on 16 full email series breakdowns consisting of over 153 emails2019-10-0144 min
Growth Marketing TodayThe Social Proof Framework that Increased Sales by 20% with Louis Nicholls (GMT060)Have you ever walked past a restaurant with a line of customers outside eagerly waiting to get in? Did you join the line because you thought that with a line like that, the food must be outstanding? That's social proof in action! In this episode, Louis Nicholls, author of the Social Proof Handbook, and founder of Sales for Founders, describes his three-step process for crafting social proof that increases conversion by up 2% to 10%.2019-09-2443 min
Growth Marketing TodayTurn Your Blog into a Sales Machine with Jessica Mehring – CEO of Horizon Peak Consulting (GMT059)Tech world is full of jargons – AI, CMS, DNS and more. It may make us sound smart. But, it may just confuse the heck out of potential customers. After helping enterprise companies convert more browser visitors into buyers using content, Jessica Mehring, CEO and Senior Conversion Copywriter, at Horizon Peak Consulting, has experience in making complex subjects relatable, which is why her work in the tech space is second to none. For one of her clients, within the first 30 days, Jessica's work generated $27,000 in new revenue to leads that came from the content she helped us write.2019-09-1745 min
Growth Marketing TodayIndistractable with Nir Eyal – WallStreet Best-Selling Author of "Hooked" (GMT058)If you value your time, your focus, or your relationships, this episode is a must-listen. Nir Eyal, Wall Street Journal best-selling author of Hooked, just published Indistractable today. As high-achieving marketers and founders, how do we get more meaningful work done in a world full of so many distractions? From the ping of Slack or notifications that you just got mail, inborn tendencies ensure that we’ll always struggle with distraction. However, when you become Indistractable, your attention and your life become your own to focus on tasks to help achieve that next growth milestone.2019-09-1038 min
Growth Marketing TodayBuilding a Customer-Centric SEO Strategy – Stephen Kenwright – Co-Founder and Technical Director at Rise at Seven (GMT057)SEO is a complicated discipline that often requires technical tools and evolves constantly with frequent Google algorithm updates. But, according to Stephen Kenwright, Co-Founder and Technical Director at Rise at Seven, a creative SEO agency, and Co-Founder of SearchLeeds, what you need to focus on to win with SEO is to just give searchers the best customer experience overall. In this episode, Stephen discusses a customer-centric approach to SEO strategy.2019-09-0336 min
Growth Marketing TodayHow Venngage Went From 0 to 400k Monthly Blog Visits Without a Big Budget – Nadya Khoja – Chief Growth Officer at Venngage (GMT056)It's so much easier to drive traffic to your website when you have a big budget at your disposal. What happens when you don't have thousands of dollars to spend on Google or Facebook ads? In this episode, Nadya Khoja, Chief Growth Officer at Venngage, shares the 4-step content marketing framework, backlink strategy and promotional plan that increased Venngage's monthly organic blog visits 0 to 400k monthly organic blog visits2019-08-2939 min
Growth Marketing TodaySupercharge Your Marketing with The JTBD Framework – Claire Suellentrop – Co-Founder at Forget The Funnel (GMT055)Imagine having the superpower to read your customers' minds so you know how they talk, what triggers that caused them to purchase or leave your product, and how they describe your product and your competitors. That would be a marketer's ultimate superpower! You won't necessarily be cast in the next Marvel movie with this superpower. What I'm talking about is using Jobs-To-Be-Done (JTBD) framework to supercharge your marketing. In this episode, Claire Suellentrop, Co-Founder at Forget The Funnel, and former Head of Marketing at Calendly, shares exactly how she helped Autobooks use the JTBD framework to create more compelling and...2019-08-2036 min