Shows
Podcast - Rana AlBasri Mouawad#62: What does “Showing-up” really mean for Business Owners?
One of the key pillars when intentionally controlling the narrative and building your Personal Brand is showing-up online & offline.
Being visible has been one of the biggest struggles for entrepreneurs and business owners because of the preconceived pressures of “figuring-out” visibility on social media.
After working with many business owners, I share with you the common mindset blocks that most of them face when it comes to showing up online.
In this episode, I take you through:
– The mindset shifts that need to happen to unlock how to understand being on social...2025-05-2129 minLET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, Entrepreneurship#62: What does “Showing-up” really mean for Business Owners?
One of the key pillars when intentionally controlling the narrative and building your Personal Brand is showing-up online & offline.
Being visible has been one of the biggest struggles for entrepreneurs and business owners because of the preconceived pressures of “figuring-out” visibility on social media.
After working with many business owners, I share with you the common mindset blocks that most of them face when it comes to showing up online.
In this episode, I take you through:
– The mindset shifts that need to happen to unlock how to understand being on social...2025-05-2129 minPodcast - Rana AlBasri Mouawad#61: Mastering the Mic – Insights from a Public Speaking Pro with Dr. Rana Sabra
What is about Public Speaking that can be exhilarating for some and nerve recking for others?
No person is better to talk about mastering the mic and the art of public speaking than 4-time TedX Speaker and Forbes Women Speaker Dr. Rana Sabra – a global business strategist and marketing advisor.
In addition to empowering over 2000 clients and students worldwide by providing tailored marketing solutions in 15+ countries, Rana has mastered different types of stages, from the boardroom and university classrooms to global stages and forums.
I sat with Rana to pick her brain about pu...2025-05-071h 00LET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, Entrepreneurship#61: Mastering the Mic – Insights from a Public Speaking Pro with Dr. Rana Sabra
What is about Public Speaking that can be exhilarating for some and nerve recking for others?
No person is better to talk about mastering the mic and the art of public speaking than 4-time TedX Speaker and Forbes Women Speaker Dr. Rana Sabra – a global business strategist and marketing advisor.
In addition to empowering over 2000 clients and students worldwide by providing tailored marketing solutions in 15+ countries, Rana has mastered different types of stages, from the boardroom and university classrooms to global stages and forums.
I sat with Rana to pick her brain about pu...2025-05-071h 00Podcast - Rana AlBasri Mouawad#60: How to Build a Brand that Reflects your Style & Vibe with Marina Gerges
Everyone’s journey in entrepreneurship is different, few things are common that many of us experience at one point of our journey:
Stagnating. Uninspired. Overwhelmed. Imposter. Unheard. Or worse… Unseen.
Building a business that you dream of creating, yet playing by everyone else’s rule is part of the problem. The loud “cookie cutter approaches” to branding, marketing, social media presence can cause founders to fall-out of love with their business.
In this episode, my guest, Marina Gerges – Brand Strategist. Personal Brand Coach. Speaker and World Traveler – breaks it down and shares her unique strateg...2025-04-231h 09LET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, Entrepreneurship#60: How to Build a Brand that Reflects your Style & Vibe with Marina Gerges
Everyone’s journey in entrepreneurship is different, few things are common that many of us experience at one point of our journey:
Stagnating. Uninspired. Overwhelmed. Imposter. Unheard. Or worse… Unseen.
Building a business that you dream of creating, yet playing by everyone else’s rule is part of the problem. The loud “cookie cutter approaches” to branding, marketing, social media presence can cause founders to fall-out of love with their business.
In this episode, my guest, Marina Gerges – Brand Strategist. Personal Brand Coach. Speaker and World Traveler – breaks it down and shares her unique strateg...2025-04-231h 09Podcast - Rana AlBasri Mouawad#59: Mastering Storytelling & The Art of Self-Reliance with Maha AbouElEnein
Personal Branding, Networking, Storytelling, Growth Mindset and Self Reliance are some of the key topics discussed in this episode with the communications powerhouse, Maha Abouelenein— a trailblazer in bridging cultures and industries.
With over 30 years of experience, Maha has worked with some of the biggest names in tech and business, including Google, Netflix, and Careem. She’s the founder and CEO of Digital & Savvy, advising figures like Gary Vaynerchuk and Deepak Chopra.
She’s also the author of “7 Rules of Self-Reliance”, a bestselling book that inspires readers to take control of their destinies and thrive in uncerta...2025-04-0944 minLET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, Entrepreneurship#59: Mastering Storytelling & The Art of Self-Reliance with Maha AbouElEnein
Personal Branding, Networking, Storytelling, Growth Mindset and Self Reliance are some of the key topics discussed in this episode with the communications powerhouse, Maha Abouelenein— a trailblazer in bridging cultures and industries.
With over 30 years of experience, Maha has worked with some of the biggest names in tech and business, including Google, Netflix, and Careem. She’s the founder and CEO of Digital & Savvy, advising figures like Gary Vaynerchuk and Deepak Chopra.
She’s also the author of “7 Rules of Self-Reliance”, a bestselling book that inspires readers to take control of their destinies and thrive in uncerta...2025-04-0944 minPodcast - Rana AlBasri Mouawad#58: Your Personal Brand’s Superpower is in your Positioning
“What do I want to be known for?”
Let’s talk about something that can completely transform how you’re seen in your professional world: POSITIONING.
It’s not just a fancy term—it’s the key to being memorable, impactful, and truly you. Whether you’re a CEO, a founder, or a working professional, nailing your positioning can open doors you didn’t even know existed.
Your positioning is your power. It’s what turns your personal brand from a whisper into a roar!
In this solo episode, I explain
What Is Position...2025-03-2610 minLET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, Entrepreneurship#58: Your Personal Brand’s Superpower is in your Positioning
“What do I want to be known for?”
Let’s talk about something that can completely transform how you’re seen in your professional world: POSITIONING.
It’s not just a fancy term—it’s the key to being memorable, impactful, and truly you. Whether you’re a CEO, a founder, or a working professional, nailing your positioning can open doors you didn’t even know existed.
Your positioning is your power. It’s what turns your personal brand from a whisper into a roar!
In this solo episode, I explain
What Is Position...2025-03-2610 min
Café & Networking PodcastRana AlBasri Mouawad, Personal Branding Expert, Toronto, CanadaWhy should companies encourage employees to bulid theitr personal brands? Rana Albasri Mouawad shares her advice. A Brand & Communication Consultant, Specializng in Public Relations, Content Marketing and a Personal Branding Expert. https://www.linkedin.com/in/ranamouawad https://everything-personal-brand.kit.com/cd9611cb63Find other Café & Networking Business Expert Interviews2025-03-1709 minPodcast - Rana AlBasri Mouawad#57: From Exclusivity to Desire – Luxury Brand Strategy with Moe Samman
Building a brand is not an easy feat – let alone building a luxury brand!
My guest this week is Moe Samman; a luxury brand consultant and expert, co-founder of Longe Black Branding Firm, co-founder of Lxias Consulting, entrepreneur, educator and a disruptor.
His mission is to redefine the standards of how luxury brands are built and marketed from MENA to the world.
Moe Samman is someone who is celebrated for his capacity to elevate local brands to the international market in record time. His success stories with Longeblack illustrate his exceptional talent in bra...2025-03-1352 minLET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, Entrepreneurship#57: From Exclusivity to Desire – Luxury Brand Strategy with Moe Samman
Building a brand is not an easy feat – let alone building a luxury brand!
My guest this week is Moe Samman; a luxury brand consultant and expert, co-founder of Longe Black Branding Firm, co-founder of Lxias Consulting, entrepreneur, educator and a disruptor.
His mission is to redefine the standards of how luxury brands are built and marketed from MENA to the world.
Moe Samman is someone who is celebrated for his capacity to elevate local brands to the international market in record time. His success stories with Longeblack illustrate his exceptional talent in bra...2025-03-1352 minPodcast - Rana AlBasri Mouawad#56: Credibility & Trust creates Influence
In the early days of my career in communications and PR, I worked with leadership personalities & public figures, where we created communications strategies to help them build credibility & trust.
At the time, no one called it “Personal Branding”, but that was exactly what we were doing! The work, communications strategy, content, media interviews, publishing books and public speaking was all used to ultimately build my client’s influence.
Today, this is thought leadership and personal branding. The media scene changed but so many principles are still standing strong.
In this solo episode, I explai...2025-02-2615 minLET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, Entrepreneurship#56: Credibility & Trust creates Influence
In the early days of my career in communications and PR, I worked with leadership personalities & public figures, where we created communications strategies to help them build credibility & trust.
At the time, no one called it “Personal Branding”, but that was exactly what we were doing! The work, communications strategy, content, media interviews, publishing books and public speaking was all used to ultimately build my client’s influence.
Today, this is thought leadership and personal branding. The media scene changed but so many principles are still standing strong.
In this solo episode, I explai...2025-02-2615 minPodcast - Rana AlBasri Mouawad#55: Building a Business with Purpose & the 7 Female Founder Principles – with Helen McGuire
If you’re a founder or working on becoming one, this episode will give you lifeline advice that will impact your entrepreneurial journey.
In this episode, my guest is Helen McGuire – a founder who pioneered 2 global diversity-focused platforms all while building her family of 5.
We talk about her entrepreneurial experience, her purpose principles in founding a business, building a business from a female lens, her book, her soon to launch program and everything in between.
Some of the topics covered in our chat:
Failure and different issues founders face
Finding the right info...2025-02-121h 10LET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, Entrepreneurship#55: Building a Business with Purpose & the 7 Female Founder Principles – with Helen McGuire
If you’re a founder or working on becoming one, this episode will give you lifeline advice that will impact your entrepreneurial journey.
In this episode, my guest is Helen McGuire – a founder who pioneered 2 global diversity-focused platforms all while building her family of 5.
We talk about her entrepreneurial experience, her purpose principles in founding a business, building a business from a female lens, her book, her soon to launch program and everything in between.
Some of the topics covered in our chat:
Failure and different issues founders face
Finding the right info...2025-02-121h 10Podcast - Rana AlBasri Mouawad#54: ⏰ Fascinate Your Audience With The Right Content
Fascinating your audience with the “right” content takes a mindset shift towards content creation and how it is received by the audience – starting with understanding that to create a connection, the content needs to tick several boxes:
Leveraging storytelling when applicable
Creating a clear emotional connection
Consistency with brand voice, purpose & mission
Hosting it on the right platforms
Being part of an overall strategy, designed towards a specific goal
In this episode, I take you through what takes professionals like you, to build a personal brand that resonates with the right target audience, and how to recognize effect...2024-10-0929 minLET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, Entrepreneurship#54: ⏰ Fascinate Your Audience With The Right Content
Fascinating your audience with the “right” content takes a mindset shift towards content creation and how it is received by the audience – starting with understanding that to create a connection, the content needs to tick several boxes:
Leveraging storytelling when applicable
Creating a clear emotional connection
Consistency with brand voice, purpose & mission
Hosting it on the right platforms
Being part of an overall strategy, designed towards a specific goal
In this episode, I take you through what takes professionals like you, to build a personal brand that resonates with the right target audience, and how to recognize effect...2024-10-0929 minPodcast - Rana AlBasri Mouawad#53: I’m Sharing Bits of my Mid-Year Review
This is the last episode of the season… I come to you in this raw unscripted episode, giving you an inside look into what will I be looking at when conducting a mid-year review for my work and for my personal brand.
In this episode, I take you through some of my annual goals, and how did I perform during the course of these first 6-months… and my plans while reviewing some of those results.
The aim is not only to reach the goals that I set in the beginning of the year, but...2024-06-1922 minLET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, Entrepreneurship#53: I’m Sharing Bits of my Mid-Year Review
This is the last episode of the season… I come to you in this raw unscripted episode, giving you an inside look into what will I be looking at when conducting a mid-year review for my work and for my personal brand.
In this episode, I take you through some of my annual goals, and how did I perform during the course of these first 6-months… and my plans while reviewing some of those results.
The aim is not only to reach the goals that I set in the beginning of the year, but...2024-06-1922 minPodcast - Rana AlBasri Mouawad#52: Relevance, Relatability & The Importance of Values when building a Brand – with the Brand Scientist, Baaghil
What is a Brand without authenticity, relatability and connection?
What is a Brand without a clear promise that is rooted in the Value Chain?
What is a Brand that is built on social platforms VS thought leadership and content creation?
What is a Brand without soft skills and just hard skills in the world of AI?
If these questions ever crossed your mind, you’ve come to the right place. In this episode , I had the pleasure of chatting with Baaghil, also known as The Brand Scientist, in an in-depth discussion about building a brand today and int...2024-06-0559 minLET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, Entrepreneurship#52: Relevance, Relatability & The Importance of Values when building a Brand – with the Brand Scientist, Baaghil
What is a Brand without authenticity, relatability and connection?
What is a Brand without a clear promise that is rooted in the Value Chain?
What is a Brand that is built on social platforms VS thought leadership and content creation?
What is a Brand without soft skills and just hard skills in the world of AI?
If these questions ever crossed your mind, you’ve come to the right place. In this episode , I had the pleasure of chatting with Baaghil, also known as The Brand Scientist, in an in-depth discussion about building a brand today and int...2024-06-0559 minPodcast - Rana AlBasri Mouawad#51: Your Brand Story is Relevant and Worth Telling – with Reme Mancera
A Personal Brand Story is all about You and Your Business or Profession.
While brand stories must be interesting and attractive, the key is that it must be strategic! It should be the bridge that connects your business to your target audience.
In this week’s episode, I chat with Reme Mancera, a personal brand strategist who is specialized in helping entrepreneurs share their story strategically to make their offering stand out.
Based in Spain, Reme works globally with course creators, coaches and service providers by using her framework “Story Connectors” to ide...2024-05-221h 08LET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, Entrepreneurship#51: Your Brand Story is Relevant and Worth Telling – with Reme Mancera
A Personal Brand Story is all about You and Your Business or Profession.
While brand stories must be interesting and attractive, the key is that it must be strategic! It should be the bridge that connects your business to your target audience.
In this week’s episode, I chat with Reme Mancera, a personal brand strategist who is specialized in helping entrepreneurs share their story strategically to make their offering stand out.
Based in Spain, Reme works globally with course creators, coaches and service providers by using her framework “Story Connectors” to ide...2024-05-221h 08Podcast - Rana AlBasri Mouawad#50: 5 Ways to Never Run out of Social Media Content Ideas
We’ve all been there… you’re on a mission to create social media content for your brand or business… you sit and stare at the screen and nothing is coming to you!
You’re not alone and this is more common than you think! We all know that creating content for our social media platforms is important for our personal brand and business, but the overwhelm is making the process difficult.
In this episode, we double down on 5 ways that will help you to never run out of content ideas!
In order fo...2024-05-0815 minLET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, Entrepreneurship#50: 5 Ways to Never Run out of Social Media Content Ideas
We’ve all been there… you’re on a mission to create social media content for your brand or business… you sit and stare at the screen and nothing is coming to you!
You’re not alone and this is more common than you think! We all know that creating content for our social media platforms is important for our personal brand and business, but the overwhelm is making the process difficult.
In this episode, we double down on 5 ways that will help you to never run out of content ideas!
In order fo...2024-05-0815 minPodcast - Rana AlBasri Mouawad#49: Redefining Branding Beyond the Cookie-Cutter Approach with Michelle Balaun
If in the midst of frustration, you asked yourself any of these questions:
Why is a “popular” guide not giving me the branding solutions I’m looking for?
What is at the heart of a brand?
How important is the brand story to my brand?
Why are big companies trying to put on a personal “face”?
Do I need to control the narrative and build my personal brand?
How do I know what is “wrong” with my brand?
Then this episode is for you.
I had the privilege of having a conversation with Michelle Balau...2024-04-241h 38LET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, Entrepreneurship#49: Redefining Branding Beyond the Cookie-Cutter Approach with Michelle Balaun
If in the midst of frustration, you asked yourself any of these questions:
Why is a “popular” guide not giving me the branding solutions I’m looking for?
What is at the heart of a brand?
How important is the brand story to my brand?
Why are big companies trying to put on a personal “face”?
Do I need to control the narrative and build my personal brand?
How do I know what is “wrong” with my brand?
Then this episode is for you.
I had the privilege of having a conversation with Michelle Balau...2024-04-241h 38Podcast - Rana AlBasri Mouawad#48: Unlocking the Power of Employee Advocacy
There’s a “lost-opportunity” for many companies today who do not actively shape their employees’ personal brands and benefit from creating an Employee Advocacy Program.
The valuable potential within a company’s workforce often goes unnoticed and it is time for businesses to recognize the untapped potential of their employees in shaping the company’s success.
In this episode, we delve into the benefits of employee advocacy, the advantages it has for companies and outline what can be the next steps to kickstart this process of building employee advocacy.
If you have any que...2024-04-1009 minLET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, Entrepreneurship#48: Unlocking the Power of Employee Advocacy
There’s a “lost-opportunity” for many companies today who do not actively shape their employees’ personal brands and benefit from creating an Employee Advocacy Program.
The valuable potential within a company’s workforce often goes unnoticed and it is time for businesses to recognize the untapped potential of their employees in shaping the company’s success.
In this episode, we delve into the benefits of employee advocacy, the advantages it has for companies and outline what can be the next steps to kickstart this process of building employee advocacy.
If you have any que...2024-04-1009 minLET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, Entrepreneurship#47: “Designing Brand Success” – A Conversation with Jaafar Hamza
Have you ever found yourself wishing for a roadmap to navigate the complex world of brand building? That elusive guide that lays out the essential factors determining a brand’s triumph or downfall in today’s dynamic market?
If so, this episode is tailor-made for you…
I am thrilled to introduce our esteemed guest, Jaafar Hamza, a branding expert hailing from The Kingdom of Bahrain.
As an accomplished author (who has written 6 books and 2 are in the pipeline), founder of BOXOBIA (a renowned brand strategy and design communication house), speaker and lecturer, Jaafar gracio...2024-03-271h 37Podcast - Rana AlBasri Mouawad#47: “Designing Brand Success” – A Conversation with Jaafar Hamza
Have you ever found yourself wishing for a roadmap to navigate the complex world of brand building? That elusive guide that lays out the essential factors determining a brand’s triumph or downfall in today’s dynamic market?
If so, this episode is tailor-made for you…
I am thrilled to introduce our esteemed guest, Jaafar Hamza, a branding expert hailing from The Kingdom of Bahrain.
As an accomplished author (who has written 6 books and 2 are in the pipeline), founder of BOXOBIA (a renowned brand strategy and design communication house), speaker and lecturer, Jaafar gracio...2024-03-271h 37LET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, EntrepreneurshipNavigating Common Struggles in Building a Personal Brand
If I told you that your personal brand can
Serve you like a backstage pass to better opportunities in life and business
It’s your key to sharing your voice
It helps you connect with the right crowd
It supports in building a sustainable business
It helps in your career advancement
Would you still struggle in believing that your personal brand requires your focus to build?
This week’s podcast episode talks about the steps and elements that many professionals skip or ignore when building their personal brand, that could cause this struggle. I sh...2024-03-1306 minPodcast - Rana AlBasri MouawadNavigating Common Struggles in Building a Personal Brand
If I told you that your personal brand can
Serve you like a backstage pass to better opportunities in life and business
It’s your key to sharing your voice
It helps you connect with the right crowd
It supports in building a sustainable business
It helps in your career advancement
Would you still struggle in believing that your personal brand requires your focus to build?
This week’s podcast episode talks about the steps and elements that many professionals skip or ignore when building their personal brand, that could cause this struggle. I sh...2024-03-1306 minLET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, EntrepreneurshipMastering Content Marketing for Experts and Businesses
Do you find content marketing mysterious? It’s definitely not a buzzword, but a strategic approach that involves creating valuable, relevant, relatable and consistent content, that is aimed to build a foundarion for authority, trust, interest and connectivity.
In this week’s podcast episode, we talk about the kind of tailored content that is usually part of a well thought of content marketing plan….the type of content that contributes to building trust, authority, creates interest and engagement, contributes to user experience and supports search engine visibility.
If you have any questions or want t...2024-03-0607 minPodcast - Rana AlBasri MouawadMastering Content Marketing for Experts and Businesses
Do you find content marketing mysterious? It’s definitely not a buzzword, but a strategic approach that involves creating valuable, relevant, relatable and consistent content, that is aimed to build a foundarion for authority, trust, interest and connectivity.
In this week’s podcast episode, we talk about the kind of tailored content that is usually part of a well thought of content marketing plan….the type of content that contributes to building trust, authority, creates interest and engagement, contributes to user experience and supports search engine visibility.
If you have any questions or want t...2024-03-0607 minLET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, Entrepreneurship#44: Launching Something Soon? 5 Communications Mistakes to Avoid
If you’re planning a launch, listen-up!
Launching comes in different sizes… it could be a big launch, such as launching a new business, a digital course, or introducing a new product. Or it could be a small launch like a holiday promotion or a discount offer…
Whatever type of launch you’re planning, there are common mistakes that takes place in the 3 stages of any launch: the Prelaunch stage, the Launch stage and the Post Launch stage.
In this episode, we shed the light on some mistakes that you could avoid dur...2024-02-2815 minPodcast - Rana AlBasri Mouawad#44: Launching Something Soon? 5 Communications Mistakes to Avoid
If you’re planning a launch, listen-up!
Launching comes in different sizes… it could be a big launch, such as launching a new business, a digital course, or introducing a new product. Or it could be a small launch like a holiday promotion or a discount offer…
Whatever type of launch you’re planning, there are common mistakes that takes place in the 3 stages of any launch: the Prelaunch stage, the Launch stage and the Post Launch stage.
In this episode, we shed the light on some mistakes that you could avoid dur...2024-02-2815 minLET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, EntrepreneurshipCreating a Lead Magnet by Repurposing Existing Content
If you’ve been consistent in content creation and value sharing, your content holds more value than you can imagine! This valuable content is an asset that can be used to support your list building efforts.
Whether it is email, phone numbers or any other information, list building is a powerful direct line to clients, a strategic asset, and an engine for driving sales. Building it with a lead magnet (or freebie) is a great option.
In this week’s podcast episode, we discuss how to make use of your powerful content asset and m...2024-02-2111 minPodcast - Rana AlBasri MouawadCreating a Lead Magnet by Repurposing Existing Content
If you’ve been consistent in content creation and value sharing, your content holds more value than you can imagine! This valuable content is an asset that can be used to support your list building efforts.
Whether it is email, phone numbers or any other information, list building is a powerful direct line to clients, a strategic asset, and an engine for driving sales. Building it with a lead magnet (or freebie) is a great option.
In this week’s podcast episode, we discuss how to make use of your powerful content asset and m...2024-02-2111 minLET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, EntrepreneurshipStand Out and Shine: Crafting Your Unique Selling Proposition
What is a key element in your brand building that is a “gem”? Something that will help you make a lasting impression, an essential step in your journey towards standing out and leaving a memorable mark?
This gem is your Unique Selling Proposition.
In this episode, we talk about:
Why is your USP so crucial in the grand scheme of personal branding?
How can you define your USP?
What happens next?
In addition to sharing examples of individual USPs and Company USPs, we talk more about the powerful effect of a capt...2024-02-1411 minPodcast - Rana AlBasri MouawadStand Out and Shine: Crafting Your Unique Selling Proposition
What is a key element in your brand building that is a “gem”? Something that will help you make a lasting impression, an essential step in your journey towards standing out and leaving a memorable mark?
This gem is your Unique Selling Proposition.
In this episode, we talk about:
Why is your USP so crucial in the grand scheme of personal branding?
How can you define your USP?
What happens next?
In addition to sharing examples of individual USPs and Company USPs, we talk more about the powerful effect of a capt...2024-02-1411 minLET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, EntrepreneurshipYour Brand, Your Story: Outlining a Personal Brand Communication Strategy
Many agree that companies benefit from a robust communications strategy, but neglect the fact that professionals, thought leaders, content creators and many more benefit from creating and implementing a communications strategy for their personal brand.
Just like businesses, individuals need many tools in the communications strategy toolbox.
In this week’s podcast episode, we discuss the outline of a communications strategy tailored specifically for a personal brand.
If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com or on I...2024-02-0711 minPodcast - Rana AlBasri MouawadYour Brand, Your Story: Outlining a Personal Brand Communication Strategy
Many agree that companies benefit from a robust communications strategy, but neglect the fact that professionals, thought leaders, content creators and many more benefit from creating and implementing a communications strategy for their personal brand.
Just like businesses, individuals need many tools in the communications strategy toolbox.
In this week’s podcast episode, we discuss the outline of a communications strategy tailored specifically for a personal brand.
If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com or on I...2024-02-0711 minLET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, EntrepreneurshipWhy Building Your Personal Brand is Crucial in Today’s Landscape!
In episode 40 of Let’s Make Waves Podcast, I’m thrilled to delve deep into the world of personal branding – something that’s often discussed but not always fully understood.
Let’s unravel the significance of investing in your unique identity. In this episode, I’ll take you through 18 reasons why crafting and nurturing your personal brand is not merely a choice but a game-changer for your career. From immediate impacts on your daily work to the long-term benefits shaping your professional trajectory, these insights are the keys to unlocking a transformative chapter in your career....2024-01-3113 minPodcast - Rana AlBasri MouawadWhy Building Your Personal Brand is Crucial in Today’s Landscape!
In episode 40 of Let’s Make Waves Podcast, I’m thrilled to delve deep into the world of personal branding – something that’s often discussed but not always fully understood.
Let’s unravel the significance of investing in your unique identity. In this episode, I’ll take you through 18 reasons why crafting and nurturing your personal brand is not merely a choice but a game-changer for your career. From immediate impacts on your daily work to the long-term benefits shaping your professional trajectory, these insights are the keys to unlocking a transformative chapter in your career....2024-01-3113 min
60 Minutes Business Arabiaدور المقاطعة و تأثير الاقتصادي ونمو المنتجات والعلامات المحلية في منطقة الشرق الأوسط وشمال أفريقيادور المقاطعة و تأثير الاقتصادي ونمو المنتجات والعلامات المحلية في منطقة الشرق الأوسط وشمال أفريقياA compelling discussion on "Grasping the Economic Implications of Boycott Campaigns and Local Products & Brands in MENA's Future." We're honored to host Ayman Rashed, a trailblazer in the MENA entrepreneurial landscape. Ayman, the founder of otlob.com and IT-Blocks, has been at the forefront of digital innovation and local brand development. His ventures, including ShawAwt and Naqdeya, exemplify his commitment to leveraging technology for strategic growth and regional empowerment.Don't miss the insights of this visionary entrepreneur as he delves into the economic dynamics of boycott movements and the rise of local brands. The session, moderated by the astute Basem Kadry and the perceptive Rana AlBasri Mouawad, promises to 2024-01-121h 56
60 Minutes Business Arabiaهل التسويق عبر وسائل التواصل الاجتماعي_ فنكوش أم صندوق أسود؟Join us on November 21, 2023, for a compelling episode of "60 Minutes Business Arabia" titled "Social Media Marketing Hard Talk." We're thrilled to welcome Said Mohamed Said, CEO of Boost Solutions, as our special guest. Saad brings a wealth of knowledge and experience in the dynamic world of social media marketing.Hosted by the insightful Bassem Kadry, the ever-engaging Rana AlBasri Mouawad, and Dr. Hanan El Basha, DBA, ASMEC, INHC this episode promises to delve deep into the challenges and strategies of marketing in the social media landscape.2024-01-101h 40Podcast - Rana AlBasri MouawadOn-Point Brand Messaging Helps Push Sales
It is uncommon to experience frustration or challenge around the process of sales, especially for entrepreneurs, as it something that doesn’t come naturally for many.
There’s a negative connotation that comes with the word, because most of us either had a bad experience with sales people personally OR have been affected by pop culture’s stereotypical portrayal of sales people.
However, sales is an important pillar in the overall health of the business, and getting comfortable selling has to come natural to business owners.
In this podcast episode, we shed the light...2022-01-2411 minPodcast - Rana AlBasri MouawadPersonal Brand Resolutions: Mistakes to Avoid in 2022
Building something on your own is not an easy feat. There is no permanent formula that clarifies the right amount of balance to create when sharing your values, staying on the path of authenticity, and sharing your voice to communicate and connect..all while building a strong personal brand and a solid actionable strategy for the benefit of your business.
As an entrepreneur, there are certain elements that you need to keep in-balance, where they work together in synergy to best represent you. Some of those elements are:
A clear missionCommunicating your valuesIdentifying your USPTarget audience n...2022-01-0315 minPodcast - Rana AlBasri MouawadHow do you Position yourself in a Competitive Market?
Brand positioning is an absolute must for all businesses wanting to succeed.
The proof is everytime you ask for a ‘Kleenex’ instead of saying tissue papers, or wanting someone to ‘Google it”, instead of searching for something online. The proof also comes in numbers: brands that have a strong brand positioning see an average revenue increase of 10-20%, not forgetting increased customer loyalty, brand image, relatability and a clear differentiation from their competitors.
This is the power of brand positioning, which works in the same terms when it comes to business brand positioning or personal brand. 2021-12-0606 minPodcast - Rana AlBasri MouawadKickstarting your Referral Program
What is more exciting for a business owner than having a happy loyal customer?
Well, it is for that customer to refer their friends and family to your business and encourage them to buy into it.
This is the power of creating a referral program within your business.
A referral program is part of Word of Mouth Marketing, where it’s a systemic approach to generating continuous referrals to our business by tactically encouraging and gathering referrals with the support of existing customers or business partners.
This approach incentivizes loyal happy cu...2021-11-2910 minPodcast - Rana AlBasri Mouawad15 Lessons I Learnt from my 15 Years at Corporate
If you’ve been following my journey for a while, you would know that I am a corporate professional turned entrepreneur. For many years, I worked in communications for Middle East and Africa region, based out of Dubai… a. time in my career where I was able to work with large teams on multiple markets and with a spectrum of media outlets, ensuring that brand positioning, messaging and publicity was strategically implemented, to best interest of the organization.
During those years, and with the support of wonderful mentors, I believe that the lessons and experiences I accumulated shap...2021-11-2243 minPodcast - Rana AlBasri Mouawad10 Tips to Working with Influencers as a Small Business
In this digital space and as small business owners, we cannot afford to shy away from utilizing different marketing tools that can help us build our brand and our credibility… all while reaching more new audiences.
Influencer marketing uses endorsement, product mentions, and partnerships (amongst other tactics) with individuals who have a dedicated social media following – and who are viewed as social influencers or experts in their niche.
Influencer marketing has clearly become one of the most efficient and effective ways for us, business owners, to reach potential target audience, all while increasing brand awareness and...2021-11-1523 minPodcast - Rana AlBasri MouawadHow to Position yourself as a Thought Leader?
A Thought Leader is someone who is influencing the narrative by understanding what needs to be done in a specific field or topic. A thought leader is not just an expert and doesn’t necessarily need to be a social media influencer or a celebrity. These two attributes are not a must.
However, it is important to remember that thought leaders have a thought. They need to have opinions and ideas for improvement, or new strategies and concepts or even introduction of something new and original to a specific field or profession that they are focusing on....2021-11-0808 minPodcast - Rana AlBasri MouawadHow to make Data work for You?
There is a general uncomfortable feel and many barriers experienced by small business owners when it comes to Data. Sadly, because of these barriers, many plans and strategies are built on ‘a feeling’ or ‘hope’ or minimum information.
However, as uncomfortable as this may sound, it is not difficult to build confidence when it comes to working with data.
In today’s world, Data, more than ever, is playing an important role in our business. With the help of the valuable information and insights collected from monitoring and gathering data, business owners can take confident decisions w...2021-11-0111 minPodcast - Rana AlBasri Mouawad3 Strategies to Grow your Email List
Despite the rise of social media, email marketing is still the most effective way to boost customer loyalty and make sales online. However, getting a prospect’s email is no easy task!
People sign up and share their email only when they expect value in return.
That’s is the number one pillar to a successful email marketing strategy: Value.
For any list building strategy to work, there are important points to keep in-mind:
1st: Where is your prospect at now? Where are they in their customer journey, so that you can...2021-10-2517 min
Podcast - Rana AlBasri MouawadDo You Know Your Customer’s Journey?
What if I told you that the reason why your marketing strategy is not working to it’s full capacity is because of one very important element?
This element is: Not considering your customer’s journey when planning your marketing strategy.
What breaks the efficiency of your marketing or communications plan is building them without factoring-in the customer’s journey. It simply means your brand and business is focusing on a very small segment of the entire journey without instead of the full real experience of your customer (in relation to your business).
This n...2021-10-1816 min