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Up ArrowUp ArrowUp Arrow Podcast | Audience Is Everything: Rand Fishkin on AI Search, SEO, and the Future of MarketingRand Fishkin is the Co‑founder and CEO of SparkToro, a software company he launched in 2018 to make audience and market research more accessible to marketers and creators. He previously co‑founded Moz (originally SEOmoz) in 2003 and helped scale it into a leading SEO software company before stepping down as CEO in 2014. Rand authored Lost and Founder: A Painfully Honest Field Guide to the Startup World, co‑authored The Art of SEO, and is widely recognized for his Whiteboard Friday video series and keynote speaking at over 100 international events.  In this episode… Modern marketers face a harsh rea...2025-07-2958 minUp Arrow PodcastUp Arrow PodcastAudience Is Everything: Rand Fishkin on AI Search, SEO, and the Future of MarketingRand Fishkin is the Co‑founder and CEO of SparkToro, a software company he launched in 2018 to make audience and market research more accessible to marketers and creators. He previously co‑founded Moz (originally SEOmoz) in 2003 and helped scale it into a leading SEO software company before stepping down as CEO in 2014. Rand authored Lost and Founder: A Painfully Honest Field Guide to the Startup World, co‑authored The Art of SEO, and is widely recognized for his Whiteboard Friday video series and keynote speaking at over 100 international events.  In this episode… Modern marketers face a harsh rea...2025-07-2958 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO InsightsFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO InsightsRand Fishkin with Jason Barnard on Fastlane Founders And Legacy. Lost and FounderRand Fishkin talks with Jason Barnard about the Lost and Founder. Rand Fishkin, the Cofounder and CEO of SparkToro and Snackbar Studio, and author of "Lost and Founder, reflects on how his public association still heavily favors his past with Moz over his current ventures like SparkToro, highlighting how deeply embedded digital narratives are and how hard they are to shift. Rand shares with Jason Barnard the realities of startups, venture capital, and the misleading myths of Silicon Valley. Rand explained the harsh truth behind venture funding—most startups fail, only a tiny few succeed, and the pressure for hypergrowth da...2025-06-1727 minThe Edward ShowThe Edward ShowRand Fishkin on SEO, AI Overviews, and the Future of Content MarketingE674: Rand Fishkin joins the pod! Founder of Moz. Creator of SparkToro. Hugely influential in how millions of people - myself included - approach marketing. He goes deep on: - The future of SEO in an AI world - Why engagement beats backlinks (confirmed in Google’s own court testimony) - The unexpected top-of-funnel gap being left to exploit - The marketing metrics he actually tracks - And why audience insights are the most overlooked growth lever ⭐️ Rand and his companies: Rand on Threads: https://www.threads.com/@r...2025-05-091h 06The Founder-Led Marketing ShowThe Founder-Led Marketing ShowRand Fishkin: Calm Growth, Brand Power & Life After MozRand Fishkin is the co-founder of SparkToro and previously built Moz to $50M ARR—before stepping away and rethinking everything about how he works, hires, and grows a company.Today, SparkToro is a 3-person, profitable SaaS business doing $1.5M+ in revenue, and it’s intentionally calm: no cold calls, no demos, and no aggressive sales playbooks.In this episode, Rand explains how to grow sustainably without chasing scale, how he leveraged brand to jumpstart SparkToro, and why product, not integrations, features, or funnels, is the real growth engine.2025-05-0837 minThe Snoball EffectThe Snoball EffectRand Fishkin: After Dark Marketing Challenges [AFTER DARK]Send us a textWatch on YouTube for full experience!This episode contains content that may make you laugh and perhaps even cry. Viewer discretion is not needed.Learn About Snoball:Schedule DemoWebsiteMarketing legend Rand Fishkin joins The Snoball Effect After Dark to drop some skibidi facts about marketing, audience research (SparkToro), and why blindly trusting Google is like letting a raccoon manage your retirement fund. In classic Snoball fashion, things go off the rails quickly—with absurd games, ruthless heckling, and even a surprise in...2025-03-131h 08Play It SmartPlay It SmartThe Path to Independent Success: Rand Fishkin on How to Build Without VC FundingIn this podcast episode, Alexej and Rand Fishkin discuss the advantages of angel funding over venture capital for startups, emphasizing sustainable business growth over rapid scaling. Rand shares insights from his experience with Moz and SparkToro, highlighting alternative investment structures and the potential impact of AI on search and SaaS industries. They also explore wealth-building approaches for entrepreneurs and the importance of antitrust policies in fostering innovation.🔍Timestamps:00:01 Alexej welcomes Rand to the conversation00:44 Rand introduces himself, discussing Moz and SparkToro02:19 Discussion on non-VC funding choices04:40 Reasons for pre...2024-10-2857 minAttributed - A podcast by DreamdataAttributed - A podcast by DreamdataRand Fishkin: How to make a big marketing impact with a small budgetIn this session, we’re diving into marketing on limited resources with none other than Rand Fishkin, SEO wizard and founder of SparkToro.Rand will share invaluable insights on how businesses can achieve significant marketing impact without breaking the bank.Follow Rand Fishkin on LinkedIn: https://www.linkedin.com/in/randfishkin/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it....2024-08-2649 minHawkeTalkHawkeTalk115. Rand Fishkin: Founder of Moz and Creator of an SEO EmpireDuring the early years, SEO was the gas that drove the Internet engine. If you wanted your website or your business to go anywhere, the only way it could move was with the proper SEO strategy. It’s not as important as it once was, but there was a time when keyword placement, rankings, taglines, and on and on, were all part of a successful online effort. They were essential and no one was more connected to those things and how to leverage them than today’s guest. Rand Fishkin is considered by most to be one o...2024-05-1453 minSEOPRESSO PODCAST - Der SEO Podcast mit Björn DarkoSEOPRESSO PODCAST - Der SEO Podcast mit Björn DarkoRand Fishkin in SEO Persönlich | Ep.155Summary In diesem SEPresso Podcast spricht Björn Darko mit Rand Fishkin, einem einflussreichen Experten in der SEO- und Marketingbranche. Sie diskutieren über Rands Bücher, seine Erfahrungen bei der Gründung von Moz und seine aktuellen Unternehmen SparkToro und Snackable Studio. Rand betont die Bedeutung von Content-Marketing und wie es Moz geholfen hat, Kunden zu gewinnen. Er teilt auch seine Ansichten über Venture Capital und das Wachstum von Unternehmen. Rand spricht auch über seine persönliche Entwicklung und wie er sich als öffentliche Figur verändert hat. Das Gespräch endet mit einer Diskussion...2024-05-1254 minAnimation Industry PodcastAnimation Industry PodcastEpisode 250: Rand Fishkin & How He's Funding Snackbar Indie Game StudioThis chat features Rand Fishkin, Creative Director and CEO of Snackbar Studio, a new video game studio working on its first title. Fishkin, who is better known for founding the SEO software company Moz, and the consumer intelligence company SparkToro, shares why he made the jump from the world of business into video games. Fishkin also covers the extensive research he did to figure out exactly what type of game to make, and how he put together a winning team. Tune in to Ibele and Fishkin to hear: *How Fishkin is funding Snackbar studio (and for how much) *How Fishkin’s...2024-04-1050 minGroundswell Origins PodcastGroundswell Origins PodcastRand Fishkin | The Sea Change of Search and Ai🎙️In this episode, we're joined by Rand Fishkin 🚀 , a leading figure in digital marketing. Rand highlighting his expertise in the industry. They cover the evolving landscape of digital marketing, SEO, and the impact of AI. Fishkin challenges the common belief in AI's immediate transformative role in Google's search operations, emphasizing other influential factors. The discussion explores attribution data loss, AI's role in search experiences, and the future of marketing strategies in an AI-integrated world.  🤖 Fishkin shares insights on challenges like zero-click searches and the dominance of large corporations in Google's results. Personal anecdotes and professional experiences enrich the conversa...2024-03-151h 03The Dealer PlaybookThe Dealer PlaybookThe DEATH of Marketing Attributions | Rand FishkinRand Fishkin is cofounder and CEO of  SparkToro, makers of fine audience research software, and indie game developer Snackbar Studio. He’s dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book, Lost and Founder.What We Discuss In This Episode:Get ready to challenge everything you know about marketing attribution with Rand Fishkin, who brings his formidable expertise back to The Dealer Playbook Podcast. We're tearing apart the myths that big tech wants you to believe about sales attribution, and giving you the straight talk...2024-02-2237 minFourandhalf Marketing Agency for Property ManagersFourandhalf Marketing Agency for Property ManagersShifting Tides in Digital Marketing with Rand Fishkin Marie Tepman and Brittany Jones are on The Property Management Show, interviewing Rand Fishkin, co-founder of Moz and founder of SparkToro, about the changing landscape of digital marketing. This is only Part 1 of our discussion, which includes a look at the shift from SEO-centric strategies to a more diverse approach, the distinction between platforms of influence and entertainment, and the challenges of marketing attribution. Introducing Rand Fishkin Rand Fishkin is a name that’s synonymous with the world of SEO and digital marketing. He founded Moz, which revolutionized SEO tools and ed...2024-02-0839 minBulletproof EntrepreneurBulletproof EntrepreneurS03E11 - Rand Fishkin, the founder who turned down a $250 million offer, reveals the painful truth about life as an entrepreneur.Send us a textMy guest today, Rand Fishkin, is the author of one of the best business books I’ve ever read, and trust me, I’ve read a lot of business books!It’s called Lost and Founder, and it charts his journey as a marketing tech business entrepreneur who raised money from Venture Capital investors and was growing at 100% year on year.It’s a ruthlessly honest book in which Rand breaks down the details and behind-the-scenes experiences of an entrepreneur. I think it’s essential reading fo...2024-01-251h 11SaaS FuelSaaS FuelRand Fishkin - Unconventional Growth Hacks: Beyond the VC BubbleAre you tired of the same old fish in the sea of the SaaS world? Well, get ready to dive into a fresh catch of insights in this latest episode of SaaS Fuel as Jeff Mains chats with the legendary Rand Fishkin, the co-founder and CEO of SparkToro and the author of Lost and Founder Book. Rand shares his insights on building a successful SaaS business and the importance of designing a company around what you choose not to do. From debunking the growth-at-all-costs mentality to democratizing data and market research, Rand serves up a feast of w...2023-10-3157 minForte GrowthForte GrowthRand Fishkin – 'Zero click marketing' is closer than everIn episode #8 of Forte Growth, James de Lacey and Gareth Boyd speak with the founder of Moz and now co-founder of SparkToro, Rand Fishkin – one of the most popular and well-known SEO and marketers of the noughties. We speak with Rand on his spin on modern marketing called 'Zero Click Marketing' and a tonne of golden nuggets to marketing going forward – simply, listen to the podcast. This is an awesome episode – really hope you enjoy it as it was for us speaking with Rand Fishkin and producing this. ...2023-10-031h 01Free Time with Jenny BlakeFree Time with Jenny BlakeFrom Lost and Founder to Chill Work with Rand Fishkin“When you’re in debt to the truth, the interest rate sucks.” That’s just one of many so-true-it-hurts gems in Rand Fishkin’s 2018 book Lost and Founder, an accounting of his leadership journey through the often-Faustian bargain of building a company through venture funding, for all but a select few types of start-ups who do benefit from that route.In this conversation, he shares why he dislikes the term lifestyle business, how he views some of his biggest business regrets in hindsight, his definition of chill work, and how he’s building his new business through open-sourced...2023-07-2556 minThe Undefeated UnderdogsThe Undefeated UnderdogsRand Fishkin - How anyone can be legendary at marketing!👉🏼 About the Guest:Rand Fishkin is cofounder and CEO of SparkToro, makers of fine audience research software. He’s dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter. If you bribe him with great pasta or fancy cocktails, he’ll pull back the curtain on big tech’s dark secrets.👉🏼 About the Host:Sharath is a founder, creator, and community...2023-02-021h 20It\'s a Good Start PodcastIt's a Good Start PodcastThe Real Side of Entrepreneurship with Rand Fishkin: The Software Model and BeyondWhen Rand Fishkin accidentally stumbled upon the software model in 2007, his rocket ship of success grew from zero to $30 million in revenue and millions of visitors, yet the challenge of selling his product in the early days of SaaS software was anything but easy.You will learn how entrepreneurs built their path to success and the software products they used to help them get there.Rand Fishkin is the founder of MOZ and SparkToro, two successful companies in the SEO and digital marketing industry. He has been involved in the SEO industry for over 15 years...2023-01-261h 00Your Truth SharedYour Truth Shared#37 How to Market Your Start-Up with Rand FishkinDo you constantly wonder how to best market your start-up!? Rand Fishkin, best known as Moz founder and current co-founder and CEO of SparkToro and Inbound.org, joins Finola this week to discuss each step of the start-up journey and scaling for success.  Rand's professional life is dedicated to helping others excel and market to their best ability through his writing, videos and speaker sessions. In this discussion, Rand delves into his journey from failure to success. We learn how Rand was ejected from the company he passionately founded and built and how it was a harsh r...2023-01-0357 minThe Marketing Plan PodcastThe Marketing Plan PodcastThe Wizard Of All Things Digital Marketing With Rand Fishkin: Episode 9In this episode of The Marketing Plan Podcast, we interview digital marketing guru Rand Fishkin. Rand is well known in the SEO industry for starting one of the most popular SEO-related websites, Moz.com (he was formerly known as the “Wizard of Moz.”) But Rand has since moved on to start the audience research software company, SparkToro – and do LOTS of other things not related at all to SEO.During this interview, we learn how Rand first got into digital marketing (hint: it involves his mom!) We also learn some key digital marketing strategies that will help your b...2022-12-1049 minStrategic Advisor BoardStrategic Advisor BoardEpisode 276 "War Room Round Table": Rand Fishkin and The Target Audience Handshake with SparktoroIn this episode, Phillip Lanos and Jason Miller are joined by Rand Fishkin, Founder, and CEO of SparkToro. Rand Fishkin is the co-founder and CEO of audience research software makers, SparkToro. He previously was co-founder and CEO of Moz, and the author of Lost & Founder, a Painfully Honest Field Guide to the Startup World. You will also uncover how to overcome a business struggle that may help save your business. Tune in to learn more!Connect:Strategic Advisor Board: www.linkedin.com/company/strategic-advisor-boardJason...2022-10-1736 minCoffee N° 5 with Lara SchmoismanCoffee N° 5 with Lara SchmoismanHow to Reach Your Audience with Rand FishkinSend us a textOn this episode of Coffee N° 5, Lara sits down with analytics expert Rand Fishkin. Rand is the CEO of SparkToro and a leader in the world of search engine optimization. He and Lara enjoy a conversation in which they discuss the importance of knowing your audience on a deeper level, how to use competitor research to your company’s advantage, and why raising venture capital was surprisingly not a good idea for his business.What you’ll learn:Rand explains that when it comes to SEO...2022-06-2828 minThe Business Of MarketingThe Business Of MarketingRand Fishkin - Digital Marketing Intelligence, from SEO to Audience ResearchIn this episode, Rand Fishkin and A. Lee Judge discuss digital marketing, SEO, audience research, and more!Rand Fishkin shares his expertise on how to attract the right audience by creating content that converts and shares tools that every marketer should be utilizing for the best ROI.In this episode of the Business of Marketing podcast, Rand Fishkin and I discuss how using specific software tools and research can help marketers create the right content to attract an audience and/or find the right audience to send content to.Conversation points:You...2022-06-1651 minThe Art of Social MediaThe Art of Social MediaPart 2: The Future of Social Media Marketing Strategy with Rand Fishkin, CEO of SparkToro and Author of "Lost and Founder"To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our:WebsiteFacebook pageTwitterLinkedInYouTubeDon't forget to follow us so you never miss an episode!Learn more about Rand Fishkin:Rand Fishkin’s LinkedInRand Fishkin’s TwitterEpisode resources:Rand Fishkin’s BookSparkToro LinkedInSparkToro WebsiteSocialPilot LinkedInSocialPilot WebsiteThe Art of Social Media is hand crafted by our friends over at: fame.soPrevious guests include: Rand Fishkin of SparkToro, Sujan Patel of Mailshake, Neal Schaffer of nealschaffer.com, Mark Schaefer of Schaefer Market...2022-03-1621 minThe Art of Social MediaThe Art of Social MediaPart 2: The Future of Social Media Marketing Strategy with Rand Fishkin, CEO of SparkToro and Author of "Lost and Founder"To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our:WebsiteFacebook pageTwitterLinkedInYouTubeDon't forget to follow us so you never miss an episode!Learn more about Rand Fishkin:Rand Fishkin’s LinkedInRand Fishkin’s TwitterEpisode resources:Rand Fishkin’s BookSparkToro LinkedInSparkToro WebsiteSocialPilot LinkedInSocialPilot WebsiteThe Art of Social Media is hand crafted by our friends over at: fame.soPrevious guests include: Rand Fishkin of SparkToro, Sujan Patel of Mailshake, Neal Schaffer of nealschaffer.com, Mark Schaefer of Schaefer Market...2022-03-1621 minThe Art of Social MediaThe Art of Social MediaPart 1: The Foundations of Social Media Marketing with Rand Fishkin, CEO of SparkToro and Author of "Lost and Founder"To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our:WebsiteFacebook pageTwitterLinkedInYouTubeDon't forget to follow us so you never miss an episode!Learn more about Rand Fishkin:Rand Fishkin’s LinkedInRand Fishkin’s TwitterEpisode resources:Rand Fishkin’s BookSparkToro LinkedInSparkToro WebsiteSocialPilot LinkedInSocialPilot WebsiteThe Art of Social Media is hand crafted by our friends over at: fame.soPrevious guests include: Rand Fishkin of SparkToro, Sujan Patel of Mailshake, Neal Schaffer of nealschaffer.com, Mark Schaefer of Schaefer Market...2022-03-1616 minThe Art of Social MediaThe Art of Social MediaPart 1: The Foundations of Social Media Marketing with Rand Fishkin, CEO of SparkToro and Author of "Lost and Founder"To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our:WebsiteFacebook pageTwitterLinkedInYouTubeDon't forget to follow us so you never miss an episode!Learn more about Rand Fishkin:Rand Fishkin’s LinkedInRand Fishkin’s TwitterEpisode resources:Rand Fishkin’s BookSparkToro LinkedInSparkToro WebsiteSocialPilot LinkedInSocialPilot WebsiteThe Art of Social Media is hand crafted by our friends over at: fame.soPrevious guests include: Rand Fishkin of SparkToro, Sujan Patel of Mailshake, Neal Schaffer of nealschaffer.com, Mark Schaefer of Schaefer Market...2022-03-1616 minActionable Marketing PodcastActionable Marketing Podcast[Best of Season] AMP 081: How To Do Remarkable Customer Research With Rand Fishkin From SparkToroCoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content.    Where do your customers hang out? What kinds of things do they like? What publications do they read? Customer research involves a lot of leg work, so does this information even matter? How can you leverage such insight for SEO?   Today, we’...2022-03-0131 minGrowth MastersGrowth MastersEP 61: RAND FISHKIN – REALITY OF ENTREPRENEURSHIP AND OPTIMISING YOUR MARKETING STRATEGY Our success rate is extremely low, however, when we do get success, it’s so wildly incredible…that we can invest in 1000 companies knowing that only 10 of them will make us any money…” – Rand Fishkin, Sparktoro co-founder A tech entrepreneur, author, blogger, and leader in SEO, Rand Fishkin is well-versed in everything you would need to know in marketing and starting your own business. Having co-founded the world’s most popular resource for search marketers, Moz, and Sparktoro a few years ago, he’s experienced all the ups and downs of entrepreneurship. Sparktoro is the latest platform that collects...2022-02-1749 minGrowth MastersGrowth MastersEP 61: RAND FISHKIN – REALITY OF ENTREPRENEURSHIP AND OPTIMISING YOUR MARKETING STRATEGY “Our success rate is extremely low, however, when we do get success, it’s so wildly incredible…that we can invest in 1000 companies knowing that only 10 of them will make us any money…” – Rand Fishkin, Sparktoro co-founder A tech entrepreneur, author, blogger, and leader in SEO, Rand Fishkin is well-versed in everything you would need to know in marketing and starting your own business. Having co-founded the world’s most popular resource for search marketers, Moz, and Sparktoro a few years ago, he’s experienced all the ups and downs of entrepreneurship. Sparktoro is the latest platform that collects da...2022-02-1749 minMAKE YOUR MARKetingMAKE YOUR MARKeting29. SparkToro: Accurate and Uncomplicated Audience Research with Rand FishkinDo you know where your ideal customers hang out online? My guest today, Rand Fishkin, started SparkToro to help content marketers, social media marketers, advertising pros, and PR folks crawl millions of social and web profiles to find out what (and who) your audience reads, listens to, watches, follows, shares, and talk about online. This tool is amazing!The data SparkToro returns is invaluable to marketers of all kinds. Acquiring it previously required months of expensive surveys and interviews, but with SparkToro's database, it's right there at your fingertips, waiting to be searched. Engage your target customers where...2022-01-1541 minVoices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastVoices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastRand Fishkin's Strategy For Integrating SEO & Marketing Outreach -- Rand Fishkin // SparktoroThis is the 3rd and last part conversation with the godfather of modern SEO himself, Rand Fishkin. Rand is the Co- founder and CEO at SparkToro. So far this week, Rand and I have discussed the evolution of search marketing. We also talked about why he has started a company that is based on audience research and how SparkToro works. Today, we're going to talk about the practice of integrating PR, social influencers and SEO . Show NotesConnect With: Rand Fishkin: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at...2021-11-1915 minVoices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastVoices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastRand Fishkin's Guide To Understanding Your Audience -- Rand Fishkin // SparktoroThis is our 2nd part conversation with Rand Fishkin, Co- founder and CEO at SparkToro. Yesterday, Rand and I talked about his view of the evolution of search and how it is blending in with other marketing channels. Today, we're going to continue our conversation talking a little bit about Rand’s current projects and how you can better understand your audience. Show NotesConnect With: Rand Fishkin: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#d...2021-11-1818 minVoices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastVoices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastRand Fishkin's View Of The Evolution Of SEO -- Rand Fishkin // SparktoroToday, we're incredibly fortunate to be graced by the presence of the godfather of modern SEO himself, Rand Fishkin, Co- founder and CEO at SparkToro, which helps enterprise marketers and product folks of all stripes uncover the publications and people that influence their target audience. spark Toros powerful data set contains 70 million public websites and social profiles with a simple to use research tool that is free to try. Rand is also the author of the book, Lost and Founder. He was also the founder of a little SEO company called Moz. For our 1st part conversation, Rand and I...2021-11-1715 minFounder ChatsFounder ChatsWriting a New Startup Narrative with Rand FishkinAbout Rand Fishkin: Rand Fishkin is cofounder and CEO of audience research software startup, SparkToro. He’s dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter. If you bribe him with great pasta or remarkable cocktails, he’ll happily pull back the curtain on big tech’s dark secrets. About SparkToro:SparkToro® is a software company founded by Casey Henry...2021-10-201h 01Business & Lifestyle LEGENDS PodcastBusiness & Lifestyle LEGENDS PodcastHow to Build a SaaS Business From Scratch With Only 2 People and Getting a $1.2 Million Investment with Rand Fishkin"If you start something for the first time, you're gonna make a lot of mistakes–no matter how much you've studied it and how much you've practiced. But, if you expose yourself to it a few times, you build up some of that knowledge, and then you can apply it.."– Rand Fishkin, Founder of SparkToroJoin Rand Fishkin and Ben Schneider as they talk about the issues surrounding hiring talents in-house vs. outsourcing, building a cost-efficient business model, and the secret to building a successful startup with only 2 people. The road to success did not come easy...2021-05-2446 minAuthentic Leadership for Everyday PeopleAuthentic Leadership for Everyday People008 Rand Fishkin - A Different View of Tech StartupsIf you enter the phrase “top digital marketers in the world” in a google search, chances are you will get a list with 10 names, and among those names, you will find Rand Fishkin, our guest for today. Rand is an entrepreneur and author. Currently he is CEO of SparkToro, an organization that helps entrepreneurs, marketers, and product folks of all stripes uncover the publications and people that influence their target audience. In this episode, Rand talks about the importance of building organizations with strong core values and best practices for being a conscientious, thoughtful and empathetic leader. Rand presents a vi...2021-05-2451 minHey SeeryHey SeeryGoing Far Beyond SEO with Rand FishkinSpecial Guest: Rand Fishkin.2021-05-131h 02Billion Dollar TechBillion Dollar TechRand Fishkin on growing Moz from $0 to $30MM: Lessons, Mistakes, and Painfully Honest InsightsRand Fishkin is the Co-Founder and former CEO of Moz, author of Lost and Founder: A Painfully Honest Field Guide to the Startup World, and currently founder and CEO of SparkToro. Join us to hear Rand share his story, as well his insights on what’s effective in growing companies today: Rand Fishkin on growing Moz from $0 to $30MM: Lessons, Mistakes, and Painfully Honest Insights. In this episode: • Why SEO is no longer as effective at growing a business? • How Rand Fishkin grew Moz from an SEO blog to a million-dollar software company? • The goal beh...2021-05-0158 minStartups For the Rest of UsStartups For the Rest of UsEpisode 537 | On Launching, Funding, and Growth with Serial SaaS Founder Rand FishkinIn this episode, Rob is joined by Rand Fishkin for an honest and transparent conversation about his time at Moz, raising funding, his book Lost and Founder, as well as his current effort, SparkToro. They discuss growth levers and the importance of owning the channel where you build your audience. The topics we cover [01:44] Impacts from writing a book [08:41] Transitioning from Moz but continuing to work there [15:53] Venture capital vs angel investing [19:59] Launching SparkToro [36:08] Raising capital for SparkToro [44:14] Growth levers that are working today 2021-02-2352 minHustle & Flowchart: Mastering Business & Enjoying the JourneyHustle & Flowchart: Mastering Business & Enjoying the JourneyRand Fishkin - Growing An Audience Without Facebook Or GoogleWe are hanging out with Rand Fishkin today, who previously co-founded the SEO company MOZ, and has most recently started a new venture with SparkToro. This tool is quickly becoming one of our favorite pieces of software to do a lot of research. It helps us figure out what content to create around specific topics, what topics resonate around audiences, and you can literally plug in your URL or social media channel and it will kick out all this research from a variety of platforms.    If you are running ads, you are probably noticing lately higher costs, few...2021-01-211h 20Business & Lifestyle LEGENDS PodcastBusiness & Lifestyle LEGENDS PodcastHow to Build a SaaS Business From Scratch With Only 2 People and Getting a $1.2 Million Investment with Rand Fishkin"If you start something for the first time, you're gonna make a lot of mistakes–no matter how much you've studied it and how much you've practiced. But, if you expose yourself to it a few times, you build up some of that knowledge, and then you can apply it.."– Rand Fishkin, Founder of SparkToroJoin Rand Fishkin and Ben Schneider as they talk about the issues surrounding hiring talents in-house vs. outsourcing, building a cost-efficient business model, and the secret to building a successful startup with only 2 people. The road to success did not come easy...2021-01-2046 minJordan Platten\'s Audio ExperienceJordan Platten's Audio ExperienceRAND FISHKIN - Gettin' Chatty With Platty #4Send us a textWelcome back to the fourth episode of the “Gettin’ Chatty With Platty” podcast, today I am joined by Rand Fishkin, the Founder of SparkToro.SparkToro is a software company that assists organizations to accurately identify where their audience spends time and pays attention, so marketing efforts can be better targeted and more effective.Rand was formerly co-founder and CEO of Moz, co-founder of Inbound.org, and author of 'Lost and Founder: A Painfully Honest Field Guide to the Startup World'.He is also a frequent keynote speaker on mar...2020-11-2848 minUnbottleneck - Digital Marketing SolutionsUnbottleneck - Digital Marketing SolutionsShop Talk: Marketing + Entrepreneurship with Rand FishkinUnbottleneck Shop Talk with Rand Fishkin In this “Shop Talk” episode of Unbottleneck – the digital marketing podcast – Steve welcomes acclaimed digital marketing expert Rand Fishkin in this no nonsense conversation not to be skipped by business owners and entrepreneurs. Here’s your chance to join an informative and laid back conversation with two esteemed […] The post Shop Talk: Marketing + Entrepreneurship with Rand Fishkin appeared first on Wiideman Consulting Group.2020-11-181h 03Brief Audio BookBrief Audio BookLost and Founder (A Painfully Honest Field Guide to the Startup World) by Rand Fishkin [Business & Career] {#221} #BriefAudioBook - 2 November 2020Lost and Founder by Rand Fishkin   [Business & Career] {#221} #BriefAudioBook - 2 November 2020 Lost and Founder A Painfully Honest Field Guide to the Startup World Rand Fishkin 17 min read overview Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley “wisdom” leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love. Fishkin pulls back the curtain on tech startup mythology, exposing the...2020-11-0127 minHow to Market Your DTC BrandHow to Market Your DTC BrandHow to Build a Dedicated Community with Rand FishkinRand Fishkin dropped out of the University of Washington in 2000 to work full-time at his mother’s small business marketing firm as a web designer. In 2004, he created the SEOmoz blog, which, over the next decade, became the world’s most popular community and content resource for search marketers. In 2007, Rand became CEO of SEOmoz, Inc (now called Moz), the software company he co-founded with his mom based on the blog’s success.Over 7 years as CEO, Rand grew Moz from 7 employees to 134, revenues from $800K to $29.3mm, and traffic from 1 to 30mm annual visitors. He raised two ro...2020-10-2640 minSocial PR Secrets by Lisa BuyerSocial PR Secrets by Lisa BuyerDeep Dive With Rand Fishkin on All Things Digital MarketingCan your business survive without Google? Does Facebook still work for marketing or is it just a jungle of politics and sensationalism? Is influencer marketing the new PR? Listen to this episode to hear Rand Fishkin’s hot and not takes on the digital marketing domain, start-up world, agency futures, mental health, and beyond.   In the 100th episode of the Social PR Secrets Podcast, host Lisa Buyer interviewed Rand Fishkin, best-selling author, award-winning author of Lost and Founder and co-founder of  Spark Toro. He also happens to tweet about 30x a week on the topics of marketing, tech...2020-10-1652 minBillion Dollar TechBillion Dollar TechFrom $0 to $30MM: Lessons, Mistakes, and Painfully Honest Insights from Rand FishkinRand Fishkin is the Co-Founder and CEO of SparkToro, a software company that puts audience intelligence at every marketer's fingertips. Before this, Rand was the CEO of Moz, an SEO software business and inbound marketing community that he co-founded in 2004. He is also the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World, as well as a frequent keynote speaker on marketing and entrepreneurship topics around the world. In this episode… Is SEO still as powerful for growing a business as it was 15, 10, or even five years ago? According to Ra...2020-09-221h 00Marketer of the MonthMarketer of the MonthCEO and Co-founder of SEO software company, Moz, and SparkToro, Rand Fishkin on Finding, Building And Becoming The Right AudienceWe have Rand Fishkin with us, the Founder and CEO of SparkToro, a company specializing in high-quality market research and audience intelligence. Join us on this podcast as Rand Fishkin answers some intense questions on how you can find the right audience and create your own space in a market dominated by the big players.    - Learn about Rand Fishkin, his role, his vision and his story behind the name "Spark Toro".    - Listen to us talk about how important it is to find the right audience. Identify the best ways to source traffic and new...2020-09-0932 minVulnerable EntrepreneursVulnerable EntrepreneursBreaking Norms by Being Vulnerable: Interview with Rand FishkinThis week’s special guest is Rand Fishkin, former CEO of Moz, and most recently Founder and CEO of SparkToro. Rand speaks of the experiences that caused him to share vulnerably with other people. Listen as Sean uncovers interesting facts about Kham's and Rand's names. The three entrepreneurs also reveal advice that they would tell a 20-something year old who wants to be a millionaire. In this episode, they cover:The American entrepreneur’s obsession with wealthThe Silicon Valley startup tech mentalityPurpose vs profitabilityBreaking away from norms of masculinityHelping people and long term creating demandSuccess is biasedFo...2020-09-081h 00My Worst Investment Ever PodcastMy Worst Investment Ever PodcastRand Fishkin – Don’t Be Afraid to Stand up Against the Growth-at-All-Cost Venture Capital ModelRand Fishkin is CEO & co-founder of SparkToro, author of Lost and Founder: A Painfully Honest Field Guide to the Startup World, and previously co-founded and ran Moz. Since publishing his book in 2018, he has earned 4.7 stars out of 5 from 170 reviews, a remarkable achievement!   “Find something you’re passionate about, where you can add unique value, and where your audience wants to pay attention. Nail those three, and you’ll do great marketing.” Rand Fishkin   Worst investment ever Time to grow business funds Rand’s worst inve...2020-07-0734 minThe HeyCreator ShowThe HeyCreator ShowRand Fishkin on the Future of Content MarketingThe cofounder and CEO of SparkToro, Rand Fishkin, took a timeout to speak with host Darrell Vesterfelt about his current mission to help content creators reach the right audiences (without wasting money), how to create empathetic content during a pandemic, and why you need help amplifying your message. Rand Fishkin is the co-founder of SparkToro, and previously co-founder of Moz and Inbound.org. He’s also the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. In this episode, Darrell and Rand discussed: How digital marketers can utilize Rand’s la...2020-06-0837 minThe Jason Cavness ExperienceThe Jason Cavness ExperienceA Talk Rand Fishkin of SparkToroOn this episode of the Jason Cavness Experience I talk to Rand Fishkin – Founder of SparkToro CavnessHR website: https://www.cavnessHR.com Jason’s email: jasoncavness@cavnessHR.com @cavnessHR  across social media @jasoncavnessHR across social media We talk about the following How he grew Moz from 7 to 134 people and was that the right thing to do. His new company SparkToro. His advice to marketers and founders in our new economic reality. Why HR is...2020-05-3157 minINspired INsider PodcastINspired INsider PodcastGrowing Your Business Through a Recession with Rand Fishkin of SparkToroRand Fishkin is the co-founder and CEO of SparkToro, a company that helps marketers, PR folks, entrepreneurs, and product builders to get audience intelligence without the need for expensive, time-consuming, inaccurate surveys. Before co-founding SparkToro, Rand is also the co-founder and former CEO of Moz, a company he founded with his mother after dropping out of the University of Washington 2 classes away from completing his degree. The company, which started as a blog called SEOmoz, attracted 30 million visitors annually and grew into a consulting business and now a software company.  He is the author of t...2020-04-2352 minEveryone Hates Marketers | No-BS Marketing & Brand Strategy PodcastEveryone Hates Marketers | No-BS Marketing & Brand Strategy Podcast[REPLAY] Rand Fishkin's Step-by-Step Guide to Inbound MarketingI’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***How to sell more? By earning the awareness, trust, and respect of people who could buy from you. This is, in essence, the core of Rand Fiskin's inbound marketing philosophy. In this episode, Rand Fishkin shares his step-by-step guide to selling onlin...2019-11-261h 04Marketing Growth PodcastMarketing Growth PodcastThe Cheat Code to Rank #1 on Google with SEO Mozart - Rand FishkinListen to Shane Barker and Rand Fishkin talk all about SEO. Discover the secrets to ranking #1 on Google’s SERPs. Learn it all from the SEO Mozart and implement these ideas to improve the ranking of your website.     In a time when everyone heads to search engines like Google to look for things they want, it can be challenging to grow your business without SEO.    Rand Fishkin is one of the most prominent figures when it comes to SEO, and he co-founded Moz and Inbound.org. He’s also recently co-founded SparkToro and authored three books.    Listen as he talks all about i...2019-10-3043 minStayin\' Alive in TechStayin' Alive in TechRand Fishkin: "Humble and Kind"Rand Fishkin, founder of Moz and co-founder of SparkToro, has an unrivaled wisdom and candor perfect for podcasting. Over his years at Moz, Rand led marketers to a deeper understanding of SEO,  armed with a well-placed whiteboard and an impressive mustache. Now Rand is bringing us SparkToro, a software product that opens up information on your audience you can’t see anywhere else. Listen in as Rand candidly discusses what it’s really like to go through dark times as a founder, how content marketing has changed in the past ten years, and the type of tech companies he imagi...2019-09-1956 minAnatomy of a StrategyAnatomy of a StrategyLost and Founder Rand FishkinWhile we were at Social Media Camp in Victoria, B.C. this spring we had the chance to sit down and talk with Rand Fishkin who is the Co-Founder of Sparktoro.com.  Rand Fishkin was also the CEO & Co-Founder of SEOmoz, a leader in the field of search engine optimization tools, resources & community. In 2009, he was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek, and has been written about it in the Seattle Times, Newsweek and the New York Times. Rand was very generous with his time and sat down with us to t...2019-06-1600 minLion\'s Share Marketing PodcastLion's Share Marketing PodcastEP 51: The Latest in Search Engine Optimization and Google's Anti-Trust Issues with SparkToro's Rand FishkinEP 51: The Latest in Search Engine Optimization and Google's Anti-Trust Issues with SparkToro's Rand Fishkin In Episode 51 of Lion's Share Marketing Podcast, Tyler and Jen discuss the new in-app purchase feature on Instagram. Then, we welcome back Rand Fishkin, former Co-Founder of Moz and the Founder of SparkToro, a new audience intelligence resource.  Tyler and Jen start with discussing the growing use of social media for e-commerce and retailers. Jen brings up the popularity of the Instagram's new feature to support e-commerce stores with in-app purchases, and Tyler discusses the underlying financial aspects like the potential regulation of influencer marketing b...2019-03-2738 minLion\'s Share Marketing PodcastLion's Share Marketing PodcastEP 51: The Latest in Search Engine Optimization and Google's Anti-Trust Issues with SparkToro's Rand FishkinEP 51: The Latest in Search Engine Optimization and Google's Anti-Trust Issues with SparkToro's Rand Fishkin In Episode 51 of Lion's Share Marketing Podcast, Tyler and Jen discuss the new in-app purchase feature on Instagram. Then, we welcome back Rand Fishkin, former Co-Founder of Moz and the Founder of SparkToro, a new audience intelligence resource.  Tyler and Jen start with discussing the growing use of social media for e-commerce and retailers. Jen brings up the popularity of the Instagram's new feature to support e-commerce stores with in-app purchases, and Tyler discusses the underlying financial aspects like the p...2019-03-2738 minMarketing for CreativesMarketing for CreativesHow to Optimize Your Blog Post for SEO to Get on the First Page of Google with Rand Fishkin | #78Ep #78: There are many factors that affect SEO on your website: the keywords, quality of your article, meta tags, and others. It seems a little complicated, but let’s try to go through everything step by step. In this episode, Rand Fishkin shares how to optimize your blog post for SEO to get on the first page of Google. Rand is the founder of SparkToro and was previously co-founder of Moz and Inbound.org. He’s dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series, his blog, and his bo...2018-11-0534 minTheory of ContentTheory of ContentEpisode 24 – Rand Fishkin Interview<p>Episode 24 – Rand Fishkin Interview by Theory of Content</p> <p>The post <a rel="nofollow" href="https://theoryofcontent.com/episode-24-rand-fishkin-interview/">Episode 24 – Rand Fishkin Interview</a> appeared first on <a rel="nofollow" href="https://theoryofcontent.com">Theory of Content</a>.</p>2018-09-0748 minNick\'s WinecastNick's WinecastOne Thing Series: Learning to Win from Failure w/ Rand FishkinDon’t miss this leadership interview with Rand Fishkin, @randfish. Rand is the founder of SparkToro and was previously cofounder of Moz and Inbound.org. He’s dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series, his blog, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World. When Rand’s not working, he’s most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. He did also say that if you feed him pasta or a decent whisky, he’ll gi...2018-08-1029 minTheSchoolHouse302 One Thing Series School Leadership PodcastTheSchoolHouse302 One Thing Series School Leadership PodcastOne Thing Series: Learning to Win from Failure w/ Rand FishkinDon’t miss this leadership interview with Rand Fishkin, @randfish. Rand is the founder of SparkToro and was previously cofounder of Moz and Inbound.org. He’s dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series, his blog, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World. When Rand’s not working, he’s most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. He did also say that if you feed him pasta or a decent whisky, he’ll gi...2018-08-0929 minFuture Squared with Steve GlaveskiFuture Squared with Steve GlaveskiEpisode #255: Rand Fishkin Returns to Talk The Hard Truth About Building a Startup  Rand Fishkin is the founder of SparkToro and was previously cofounder of Moz and Inbound.org. He’s dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series and his blog. If you feed him great pasta or great whisky, he’ll give you the cheat code to rank #1 on Google. Long time listeners of Future Squared might remember Rand from episode #22, when we discussed content marketing for large organisations as well as more importantly perhaps, Australia's Sullivan’s Cove whisky. One thing we also touched on in that convers...2018-07-2045 minFuture² - Corporate Innovation and EntrepreneurshipFuture² - Corporate Innovation and EntrepreneurshipEpisode #255: Rand Fishkin Returns to Talk The Hard Truth About Building a Startup  Rand Fishkin is the founder of SparkToro and was previously cofounder of Moz and Inbound.org. He’s dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series and his blog. If you feed him great pasta or great whisky, he’ll give you the cheat code to rank #1 on Google. Long time listeners of Future Squared might remember Rand from episode #22, when we discussed content marketing for large organisations as well as more importantly perhaps, Australia's Sullivan’s Cove whisky. One thing we also touched on in that convers...2018-07-2045 minLion\'s Share Marketing PodcastLion's Share Marketing PodcastEp 35: The Future of SEO and the Search for Profitable Growth with Rand Fishkin, the Wizard of MozThe Future of SEO and the Search for Profitable Growth with Rand Fishkin, the Wizard of MOZ   In Episode 35, Rand Fishkin, Founder and former CEO of Moz, Founder of SparkToro and author of the book Lost and Founder, talks about SEO and his new startup.   Rand starts off by talking about his background in the digital marketing world and his start in creating Moz. He shares an important lesson from his book about growing a company and elaborates on the necessary changes that come with exponential growth. Rand and Tyler also dish on company culture and how it is important to...2018-07-1354 minLion\'s Share Marketing PodcastLion's Share Marketing PodcastEp 35: The Future of SEO and the Search for Profitable Growth with Rand Fishkin, the Wizard of MozThe Future of SEO and the Search for Profitable Growth with Rand Fishkin, the Wizard of MOZ   In Episode 35, Rand Fishkin, Founder and former CEO of Moz, Founder of SparkToro and author of the book Lost and Founder, talks about SEO and his new startup.   Rand starts off by talking about his background in the digital marketing world and his start in creating Moz. He shares an important lesson from his book about growing a company and elaborates on the necessary changes that come with exponential growth. 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Fishkin's hard-won lessons are applicable to any kind of business environment and this audiobook can help solve your problems, and make you feel less alone for having them.2018-06-079h 01Grab A Powerful Full Audiobook On Your Commute.Grab A Powerful Full Audiobook On Your Commute.Lost and Founder: A Painfully Honest Field Guide to the Startup World by Rand FishkinPlease visithttps://thebookvoice.com/podcasts/1/audiobook/334547to listen full audiobooks. Title: Lost and Founder: A Painfully Honest Field Guide to the Startup World Author: Rand Fishkin Narrator: Rand Fishkin Format: Unabridged Audiobook Length: 9 hours 2 minutes Release date: June 7, 2018 Ratings: Ratings of Book: 5 of Total 2 Ratings of Narrator: 5 of Total 1 Genres: Business & Career Development Publisher's Summary: Penguin presents the audiobook edition of Lost and Founder written and read by Rand Fishkin. 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Everyone knows how a startup story is supposed...2018-04-249h 02Unlock Top Full Audiobooks in Business & Economics, Business & Career DevelopmentUnlock Top Full Audiobooks in Business & Economics, Business & Career DevelopmentLost and Founder: A Painfully Honest Field Guide to the Startup World by Rand FishkinPlease visithttps://thebookvoice.com/podcasts/1/audiobook/330521to listen full audiobooks. Title: Lost and Founder: A Painfully Honest Field Guide to the Startup World Author: Rand Fishkin Narrator: Rand Fishkin Format: Unabridged Audiobook Length: 9 hours 2 minutes Release date: April 24, 2018 Ratings: Ratings of Book: 5 of Total 4 Ratings of Narrator: 5 of Total 2 Genres: Business & Career Development Publisher's Summary: Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley 'wisdom' leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love. Everyone knows how a startup story is...2018-04-249h 02LeadersLeadersFight For Your Life - SparkToro Founder - Rand Fishkin (Part 2)This is part 2 of 2 with former CEO & Founder of Moz, Rand Fishkin. It’s hard to image Moz without Rand Fishkin. But even if you haven’t heard about Moz, or seen Rand with his unique hair dew and mustache this is a can’t miss conversation.We kick things off with Rand sharing the story of how he went from $500,000 in debt to growing Moz into a profitable company. This is a very heartfelt, real interview. We talk about topics ranging from Rands struggle with depression to how to navigate the difficult world of accepting venture capital from i...2018-03-2842 minLeadersLeadersFight For Your Life - SparkToro Founder - Rand Fishkin (Part 2)This is part 2 of 2 with former CEO & Founder of Moz, Rand Fishkin. It’s hard to image Moz without Rand Fishkin. But even if you haven’t heard about Moz, or seen Rand with his unique hair dew and mustache this is a can’t miss conversation.We kick things off with Rand sharing the story of how he went from $500,000 in debt to growing Moz into a profitable company. This is a very heartfelt, real interview. We talk about topics ranging from Rands struggle with depression to how to navigate the difficult world of accepting venture capital from i...2018-03-2842 minLeadersLeadersSomething New - SparkToro Founder - Rand Fishkin (Part 1)This is part one of a two-part interview with Rand Fishkin the Founder of SparkToro (formerly of Moz). If you're in the SEO or digital marketing world then you've probably used Moz.com and even if you haven't you've probably seen Rand Fishkin pop up in your LinkedIn News Feed. We taped our original LEADERS interview with Rand a few months back as he was getting ready to leave Moz and go on to his next big adventure. But we weren't able to really dig into exactly what that next adventure was until recently when Rand announced he was officially...2018-03-2827 minLeadersLeadersSomething New - SparkToro Founder - Rand Fishkin (Part 1)This is part one of a two-part interview with Rand Fishkin the Founder of SparkToro (formerly of Moz). If you're in the SEO or digital marketing world then you've probably used Moz.com and even if you haven't you've probably seen Rand Fishkin pop up in your LinkedIn News Feed. We taped our original LEADERS interview with Rand a few months back as he was getting ready to leave Moz and go on to his next big adventure. But we weren't able to really dig into exactly what that next adventure was until recently when Rand announced he was officially...2018-03-2827 minThe Small Business Big Marketing Show | Insanely Effective Marketing IdeasThe Small Business Big Marketing Show | Insanely Effective Marketing IdeasRand Fishkin on how to optimise your podcast show notes so you rank on page 1 of Google | #380Today we’re joined by SEO doyon, Rand Fishkin from Moz, who’ll walk you step-by-step through how to create and optimise podcast show notes, blog posts and web pages so that they rank well in Google. “Unique value is something Google is really seeking out. So if you go and look at the results for the top 10 for a keyword that you really care about, and you can identify a hole, a gap, something that no-one else is filling where you can provide the value that no-one else has, that is a great opportunity to get ranking in Google.” - Rand F...2017-09-051h 16The Small Business Big Marketing Podcast with Tim ReidThe Small Business Big Marketing Podcast with Tim ReidRand Fishkin on how to optimise your podcast show notes so you rank on page 1 of Google | #380Today we’re joined by SEO doyon, Rand Fishkin from Moz, who’ll walk you step-by-step through how to create and optimise podcast show notes, blog posts and web pages so that they rank well in Google. “Unique value is something Google is really seeking out. So if you go and look at the results for the top 10 for a keyword that you really care about, and you can identify a hole, a gap, something that no-one else is filling where you can provide the value that no-one else has, that is a great opportunity to get rankin...2017-09-051h 16Podcasts - Rise Seattle PodcastPodcasts - Rise Seattle PodcastS2 E1: Rand Fishkin: MOZ, Activism, Depression & Writing a Book We're back! Season 2 kickoff!  Local tech founder, Rand Fishkin of Moz goes deep on the struggles of starting a company; what venture capitalists REALLY want to see and his personal struggle with depression.  If you live in Seattle, you must hear from this super smart and super awesome man who describes himself as a feminist.  Did you just attend MozCon? Hear more about what makes your favorite SEO wizard tick. What You’ll Learn…How Rand Fishkin came to create the global company Moz, what Moz does, and what SEO...2017-07-2500 minEveryone Hates Marketers | No-BS Marketing & Brand Strategy PodcastEveryone Hates Marketers | No-BS Marketing & Brand Strategy PodcastRand Fishkin's Step-by-Step Guide to Inbound MarketingI’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***How to sell more? By earning the awareness, trust, and respect of people who could buy from you. This is, in essence, the core of Rand Fiskin's inbound marketing philosophy. In this episode, Rand Fishkin shares his step-by-step guide to selling onlin...2017-05-301h 04Marketing SpeakMarketing Speak40. Simplify SEO with Powerful Tools with Rand FishkinRand Fishkin is the co-author of The Art of SEO, and is a thought leader in the SEO field. His title at Moz is “The Wizard of Moz”, he's a board member for Haiku Deck, the co-founder of Inbound.org, and blogs on Moz.com.   EPISODE The Marketing and SEO industry is growing, but tasks that should be simple can still take a huge amount of time. As a professional, your time is valuable, and Rand Fishkin, “The Wizard of Moz”, has created systems and tools that allow every busy SEO or marketing expert to...2016-07-2757 minThe Unofficial Shopify PodcastThe Unofficial Shopify PodcastRand Fishkin on SEO for Ecommerce WebsitesOne of the most misunderstood aspects of any online business is SEO. (And that’s for several reasons that I could do an episode on alone but I won’t.) Instead, we talk to a guest that I’m honored to have, Rand Fishkin Rand Fishkin uses the ludicrous title, Wizard of Moz. He's founder and former CEO of Moz, co-author of a pair of books on SEO, and co-founder of Inbound.org. Rand's an unsaveable addict of all things content, search, & social on the web, from his multiple blogs to Twitter, Google+, Facebook, LinkedIn, and a shared...2016-03-2235 minNerv with Ryan WilliamsNerv with Ryan Williams84: Battling Depression and Fighting Through Dark Times and Anxiety as a Creative Person w/ Rand FishkinRand Fishkin was depressed and anxious for around a year. He had trouble sleeping and got trapped in the loop of "regretting decisions from the past." He felt sunk and felt that nothing useful was coming from his business, Moz. Meanwhile the company was a $20 Million revenue business at the time, and has grown even more since 2013 when he was fighting through his dark period.   Rand speaks regularly about Moz and is an expert in online marketing. At the time, Rand was giving talks about marketing around the world. But it didn't matter while he was depressed. After giving inspiriting talks...2016-03-1752 minStories of The Influencer Economy with Ryan WilliamsStories of The Influencer Economy with Ryan Williams84: Battling Depression and Fighting Through Dark Times and Anxiety as a Creative Person w/ Rand FishkinRand Fishkin was depressed and anxious for around a year. He had trouble sleeping and got trapped in the loop of "regretting decisions from the past." He felt sunk and felt that nothing useful was coming from his business, Moz. Meanwhile the company was a $20 Million revenue business at the time, and has grown even more since 2013 when he was fighting through his dark period.   Rand speaks regularly about Moz and is an expert in online marketing. At the time, Rand was giving talks about marketing around the world. But it didn't matter while he was depressed. After giving inspiriting talks...2016-03-1752 min