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Randy Angsten

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Built To Grow Fitness BusinessBuilt To Grow Fitness BusinessStretch Your Revenue With Evans Armantrading Jr.Sooner or later, gym owners hit a revenue ceiling, finding themselves stuck making the same amount for a long time. We're all searching for ways to boost income without adding more hours or stress to our day. But can this really go on forever? Well, maybe not forever, but definitely longer than you might think.In this episode, Randy and Zach chat with a guest who's cracked this code by introducing a new service in his gym that boosted his revenue. Plus, his clients keep coming back for more.Randy and Zach are j...2024-08-2733 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness BusinessCoach Up To Avoid ThisMany gym owners are chained to their gym. Maybe not literally, but no matter how hard they work, they can't step away without everything falling apart.In addition to lacking systems, doing everything on their own, and micromanaging, one of the main reasons for this is because they are constantly stepping in to cover for missing staff. These gym owners are always the go-to person for every little thing — from fixing toilets to making sales calls.Are you recognizing yourself in this picture? Then this episode is the one you don’t want to miss beca...2024-06-2511 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness BusinessSecret Fitness Business Metrics with Dan UyemuraImagine having access to secret business metrics that could dramatically increase your retention rates, optimize your operations, and enhance your customer service. That’s exactly what Tim and Randy’s guest can offer gym owners.In this episode, Tim and Randy sit down with Dan Uyemura, CEO and founder of PushPress, to discuss how technology is transforming fitness business operations. Dan shares his journey from opening a gym to developing PushPress, a gym management software focusing on solving the specific needs of gym owners with a strong emphasis on customer service.Dan's story is a...2024-02-1544 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness BusinessHOLY $#!T EPISODE 500!A milestone is reached for Tim and Randy - the Built to Grow podcast hits the 500th episode! Over four and a half years, they've consistently delivered twice-weekly episodes packed with insights to inspire and educate their audience.But this one is a bit different. Over the last month, gym owners have been calling in with their questions, and Tim and Randy are going to answer them in this special edition.The questions range from client onboarding to memorable episodes, gym stability, the ideal structure for a $1m micro gym, transitioning to a s...2024-01-251h 16Built To Grow Fitness BusinessBuilt To Grow Fitness BusinessWhat’s in Store for '24Tired of the same old gym strategies that produce the same old average results? Can you imagine yourself scaling your business with new approaches that go far beyond gym-related stuff and traditional marketing?No?Yes?You don’t know?Easier said than done?  Well, Tim and Randy have a solution for you! They know exactly where you can learn how to diversify your income, build a strong personal brand, manage finances, scale up, develop investment strategies, lead effectively, understand tax benefits and strategies, master negotiation tactics, and so mu...2024-01-0421 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness BusinessKey Takeaways From Ben Newman's Vegas BootcampIn this episode, Tim and Randy share insights from their recent experience at a bootcamp organized by Ben Newman, a top-notch performance coach. Ben has a big reputation - he's worked with many athletes, teams, and business entrepreneurs.At this event, instead of just fitness talks, Tim and Randy heard from experts across various fields.By exploring beyond their industry, they discovered valuable insights that they can tailor and use in the fitness world. This Bootcamp experience has also underscored what Tim and Randy have been teaching for years in their program.Tune...2023-10-1924 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness BusinessHigh Ticket vs. Recurring RevenueWith so many gurus and coaches promoting high-ticket fitness business programs that promise earnings of $50,000 or even $100,000 in a single month, it's hard for any gym owner, whether new or veteran, to ignore such promises. And let's be honest: who wouldn't want an extra $100,000 in their pocket?But there's a catch. As you delve deeper into these glamorous figures, the shine often fades. Much like the bulk of an iceberg that remains hidden beneath the surface, there's more to these programs than meets the eye.One certainty with this way of doing business i...2023-09-2120 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness BusinessAre You Winning?A couple of weeks back, Randy checked in with a gym owner from Iron Circle. The owner felt he'd been out of the loop. "July's been rough," he said.It wasn't just his gym. Across the board, July posed challenges for many gym owners. Randy comforted him, saying business has its ups and downs and all that jazz. But when the owner mentioned his $9,000 Delta growth in May compared to a modest $900 growth in July, they had to dive deeper.Here's the twist: for three out of the four weeks in July, he w...2023-09-1930 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness BusinessThe Man in The MirrorIn the world of fitness business, taking action and implementing effective strategies is essential for long-term success.In this episode, Randy and Zack shed light on the critical need for gym owners to embrace change, prioritize business systems, and challenge their own habits to achieve sustainable growth.Drawing parallels between gym owners and their clients, they emphasize the importance of urgency and application of knowledge.They compare gym owners' tendencies to clients seeking instant results through fad diets or fitness gimmicks.While gym owners may be enticed by quick cash flow...2023-07-1336 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness BusinessHow To Snipe Your Perfect ClientTm and Randy discuss how to “snipe” that perfect client. Every gym has what is called an avatar, the ideal clientele for your gym. It is important to step back and define what your avatar might be. This is the launching point for your marketing, programs, pricing and so much more. Tim and Randy help you define what your “avatar” might be.-----Want to immediately book a call with Randy? You will have a call with Randy to go in-depth on how our private client coaching program can help your gym business become more successf...2022-06-0715 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business97 Leads in 7 DaysTim and Randy discuss receiving leads for your gym and handling the load. Many gym owners assume that once they get to a point of doubling their memberships and revenue, everything will be great and they can take that on no problem. But in reality, most gym owners aren't prepared for that. So, in this episode, Tim and Randy give you tips and ideas on how you can be better prepared when you get more leads than you know what to do with.----------Learn more at: https://www.pfmarketingsolutions.com/ to find out more...2022-04-0517 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness BusinessHow to Sell BetterTim and Randy discuss the difficulties of selling personal training. They talk about the struggles and hurdles gyms face and what steps they can do to overcome them. ------https://fitprogrowthsummit.com/----------www.ironcircle.netwww.youtube.com/builttogrowpodcast----------Jump on a Call with RandyAdditional Resources: Client Lifecyle Automation WorkshopGPS Marketing PlatformMarketing Talk with Fitness Professionals Facebook Group--You can find out more about Tim an...2022-03-1026 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness BusinessChallenge The Little ThingsTim and Randy open up eyes on what it takes to go from good, to great. For business owners, it can be obvious when there's areas of the business that demand attention or when something's going wrong. But what happens when business seems to be good? What can you do to continually dive the needle forward and grow? Today's podcast will help you explore areas in your business you can dive in and improve today.------https://fitprogrowthsummit.com/----------www.ironcircle.netwww.youtube.com/builttogrowpodcast----------2022-03-0814 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness BusinessIron Circle Weekend Recap - Sundance, UtahTim and Randy recap the weekend they just spent with the Iron Circle in beautiful Sundance, Utah! From the private chef preparing top-notch meals in-house, the immense learning from world-class leaders, to the afternoon exploring the mountains of Utah by snowmobile, every aspect of this weekend was over the top for each and every member in attendance. Make sure and head to our YouTube Channel to see a recap video of this weekend within this episode!------www.ironcircle.netwww.youtube.com/builttogrowpodcast----------Jump on a Call with...2022-03-0318 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness BusinessHow To Get Your Gym To $30K Per MonthIn this episode Tim and Randy talk about the numbers in the math behind a $30,000 month, and why it is a big milestone in this industry in the personal training, training gym, large group training facilities.------www.winninggym.com/coachingwww.winninggym.com/IC----------Jump on a Call with RandyAdditional Resources: Client Lifecyle Automation WorkshopGPS Marketing PlatformMarketing Talk with Fitness Professionals Facebook Group--You can find out more about T...2022-02-2415 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness BusinessFlashback Episode: Double Down On Your Gym's IdentityIn this episode, Tim and Randy will discuss the importance of a gym matching their brand identity to their avatar client, and how it contributes to growth. Brand identity is all about how a business owner wants to portray their business to their customers and includes how one chooses their business name, the design of their logo, the colors and shapes or graphics they use, and the type of language they use (their “tone of voice”).Brand identity is different to brand image, which is the result of brand identity efforts, that is, a successful brand identity tran...2021-12-0239 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness BusinessTeam Training vs Semi Private with Matt Weaver----------www.winninggym.com/blackfriday2021----------Check out our FREE Black Friday Masterclass at www.winninggym.com/bfwebinarInterested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! Jump on a Call with RandyAdditional Resources: Client Lifecyle Automation WorkshopGPS Marketing PlatformMarketing Talk with Fitness Professionals Facebook Group--...2021-11-0439 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness BusinessAdapt or Die----------www.winninggym.com/blackfriday2021----------Check out our FREE Black Friday Masterclass at www.winninggym.com/bfwebinarInterested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! Jump on a Call with RandyAdditional Resources: Client Lifecyle Automation WorkshopGPS Marketing PlatformMarketing Talk with Fitness Professionals Facebook Group--...2021-10-2822 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness BusinessYour Marketing Plan----------www.winninggym.com/blackfriday2021----------Check out our FREE Black Friday Masterclass at www.winninggym.com/bfwebinarInterested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! Jump on a Call with RandyAdditional Resources: Client Lifecyle Automation WorkshopGPS Marketing PlatformMarketing Talk with Fitness Professionals Facebook Group--...2021-10-2618 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business5 STEPS TO DOMINATING BLACK FRIDAY----------Check out our FREE Black Friday Masterclass at www.winninggym.com/bfwebinarInterested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! Jump on a Call with RandyAdditional Resources: Client Lifecycle Automation WorkshopGPS Marketing PlatformMarketing Talk with Fitness Professionals Facebook Group--You can find out more about Tim an...2021-10-211h 07Built To Grow Fitness BusinessBuilt To Grow Fitness BusinessPolitics Are Affecting Your Business----------www.winninggym.com/blackfriday2021----------Check out our FREE Black Friday Masterclass at www.winninggym.com/bfwebinarInterested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! Jump on a Call with RandyAdditional Resources: Client Lifecyle Automation WorkshopGPS Marketing PlatformMarketing Talk with Fitness Professionals Facebook Group--...2021-10-1922 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness BusinessBuilding Brand Loyalty----------www.winninggym.com/blackfriday2021----------Check out our FREE Black Friday Masterclass at www.winninggym.com/bfwebinarInterested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! Jump on a Call with RandyAdditional Resources: Client Lifecyle Automation WorkshopGPS Marketing PlatformMarketing Talk with Fitness Professionals Facebook Group--...2021-10-1429 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness BusinessFlashback Episode: Marketing Must Do'sCheck out our FREE Black Friday Masterclass at www.winninggym.com/bfwebinarInterested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! Jump on a Call with RandyAdditional Resources:Client Lifecycle Automation WorkshopGPS Marketing PlatformMarketing Talk with Fitness Professionals Facebook Group--You can find out more about Tim and Randy the strategies cover...2021-10-1233 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness BusinessFlashback Episode: Brick And Mortar Gyms Are Not DeadCheck out our FREE Black Friday Masterclass at www.winninggym.com/bfwebinarInterested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! Jump on a Call with RandyAdditional Resources: Client Lifecyle Automation WorkshopGPS Marketing PlatformMarketing Talk with Fitness Professionals Facebook Group--You can find out more about Tim and Randy the st...2021-10-0922 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness BusinessI've Got Some Beef With The IndustryCheck out our FREE Black Friday Masterclass at www.winninggym.com/bfwebinarInterested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! Jump on a Call with RandyAdditional Resources: Client Lifecyle Automation WorkshopGPS Marketing PlatformMarketing Talk with Fitness Professionals Facebook Group--You can find out more about Tim and Randy the st...2021-10-0737 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness BusinessMarketing With Multiple PolesCheck out our FREE Black Friday Masterclass at www.winninggym.com/bfwebinarInterested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! Jump on a Call with RandyAdditional Resources: Client Lifecyle Automation WorkshopGPS Marketing PlatformMarketing Talk with Fitness Professionals Facebook Group--You can find out more about Tim and Randy the st...2021-10-0520 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness BusinessFlashback Episode: Dominate Black Friday Using This StrategyCheck out our FREE Black Friday Masterclass at www.winninggym.com/bfwebinarInterested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! Jump on a Call with RandyAdditional Resources: Client Lifecyle Automation WorkshopGPS Marketing PlatformMarketing Talk with Fitness Professionals Facebook Group--You can find out more about Tim and Randy the st...2021-10-0230 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness BusinessClosing Your Customer Feedback LoopCheck out our FREE Black Friday Masterclass at www.winninggym.com/bfwebinarInterested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! Jump on a Call with RandyAdditional Resources: Client Lifecyle Automation WorkshopGPS Marketing PlatformMarketing Talk with Fitness Professionals Facebook Group--You can find out more about Tim and Randy the st...2021-09-3016 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business$80 an HourInterested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! Jump on a Call with RandyAdditional Resources: Client Lifecyle Automation WorkshopGPS Marketing PlatformMarketing Talk with Fitness Professionals Facebook Group--You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.--R...2021-09-2821 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness BusinessFlashback Episode: Small Business Success With Keap Founder And CEO Clate MaskInterested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! Jump on a Call with RandyAdditional Resources: Client Lifecyle Automation WorkshopGPS Marketing PlatformMarketing Talk with Fitness Professionals Facebook Group--You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.--R...2021-09-2638 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness BusinessHow To Raise Your Rates SuccessfullyInterested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! Jump on a Call with RandyAdditional Resources: Client Lifecyle Automation WorkshopGPS Marketing PlatformMarketing Talk with Fitness Professionals Facebook Group--You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.--R...2021-09-2334 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness BusinessWhy You Should Be Paying For MediaInterested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! Jump on a Call with RandyAdditional Resources: Client Lifecyle Automation WorkshopGPS Marketing PlatformMarketing Talk with Fitness Professionals Facebook Group--You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.--R...2021-09-2116 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness BusinessWhy You Should Be Paying For MediaInterested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! Jump on a Call with RandyAdditional Resources: Client Lifecyle Automation WorkshopGPS Marketing PlatformMarketing Talk with Fitness Professionals Facebook Group--You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.--R...2021-09-2134 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness BusinessFlashback Episode: What Do You Want From Your BusinessInterested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! Jump on a Call with RandyAdditional Resources: Client Lifecyle Automation WorkshopGPS Marketing PlatformMarketing Talk with Fitness Professionals Facebook Group--You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.--Ra...2021-09-1834 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness BusinessLeadsInterested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! Jump on a Call with RandyAdditional Resources: Client Lifecyle Automation WorkshopGPS Marketing PlatformMarketing Talk with Fitness Professionals Facebook Group--You can find out more about Tim and Randy the strategies covered in this episode by checking out our website.--R...2021-09-1631 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness BusinessQR Codes Are The FutureInterested in growing your business or struggling to understand why you’re not? Let’s have a chat! Click the following link to schedule a free discovery call with Randy to see where we can help! Jump on a Call with RandyAdditional Resources: Client Lifecyle Automation WorkshopGPS Marketing PlatformMarketing Talk with Fitness Professionals Facebook Group -- You can find out more about Tim and Randy the strategies covered in this episode by checking out our website...2021-09-1426 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness BusinessFlashback Episode: Is Your Business An Asset?In this episode, Tim and Randy will talk about the business side of fitness businesses which presents a problem for a lot of gym owners. One of the biggest issues in that arena is that gym owners use their businesses as a personal ATM or checking account. They run all their personal expenses out of the business, which may be rooted in the fact that most of them started out as solopreneurs, and that just ends up creating a big mess because they can never tell how their business is doing at any one time.It’s ve...2021-08-3121 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness BusinessInside A $40,000 MastermindTim and Randy joined a new mastermind group! Give today's episode a listen and hear what it's like being part of a $40k mastermind! They also have something special coming down the road; listen in for early details!Having decided to invest in Todd Brown's Top One mastermind, Tim and Randy already see the benefits of being in a group of highly successful entrepreneurs barely two weeks in. They already have some golden nuggets that will greatly benefit the business, and looking forward to learning more.As an entrepreneur, being in an environment of successful...2020-11-0315 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness BusinessDoes Your Offer Suck?When was the last time you revamped your trial offer? Tim and Randy discuss what you should be offering to your marketplace and how to attract the clients you desire for your premium services.In our interaction with gym owners, we see some of their offers, hooks and we question some of the things they are doing. You'll see some gyms offering a free consultation, which, frankly speaking, is no longer appealing to anybody. Whatever offers you are giving your prospects, you should look a little harder and try to make it more appealing.To...2020-10-1325 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness BusinessYou Better Be Prepared For Black FridayThat time of the year when everyone is ready to spend money is around the corner; yes, we're talking about Black Friday. As a gym owner, the time to start getting ready for this year's Black Friday is now. Tim and Randy believe that with the disruption caused by COVID this year, there is a massive opportunity to get ahead.To stand a chance against other Black Friday deals, you need to be among the first to market to your leads. There are so many crazy offers from retailers, and people have only so much money to...2020-10-0819 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness BusinessUse This Content Marketing Strategy All Year LongTim and Randy walk you through one of their favorite marketing strategies and the strategy they personally use to repurpose content and remarket offers to engaged prospects all year long. Implement this strategy for yourself and provide yourself with an evergreen strategy for growth.Direct response and content-based strategies are typically considered to be the yin and yang of the marketing world. Both can be incredibly lucrative and successful though Tim and Randy do prefer to use a content-based approach. They've found that it brings them new leads, new clients, new trials, and is something that anyone...2020-09-2220 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business116: Your Gym Is Open, Now What? With Special Guest Rick MayoIn this episode, Tim and Randy will be joined by a return special guest, Rick Mayo. Rick is the owner of Alloy Personal Training Solutions and has been a great friend and mentor to Tim. He will join Tim and Randy to talk about the fact that he has recently reopened his fitness business and share what the experience has been like. He’s based in the state of Georgia where the governor announced phase one for the reopening of specific businesses, including gyms. Rick has several gyms in the state and one of them reopened successfully while the bi...2020-05-0559 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business111: How To Leverage Automation For Online (Virtual) TrainingIn this episode, Tim and Randy will talk about how gym owners can leverage the ProFit Client Lifecycle Automation for their online training programs, and they will focus more on communication automation which includes email, text message, and voicemail. Voicemail, for example, is a very underutilized but effective way for a gym to get the message to their prospects and clients. When Tim and Randy were transitioning to online training at Pulse Fitness, they used a software to blast out all of their current clients to give them instructions on a recording that went right to their voicemail. They...2020-04-1623 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business107: Shut Down? Its Time To Take ActionIn this episode, Tim and Randy will continue sharing their advice to gym owners on how they can maneuver the shutdowns happening due to the Coronavirus pandemic, so they can keep serving their members as best as possible. They’ll start off by addressing the fact that most gym owners are concerned about how they can keep their businesses running and growing. The last two weeks or so have been tough for them, and they’ve been on the defensive trying to keep every one of their clients and maintain their revenues. Some gym owners have so far c...2020-03-3125 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business105: Special Episode - The CoronavirusIn this episode, Tim and Randy will talk about the recent shutdown of businesses all over the US, including gyms, and how scary a time it is for gym owners. They have personally been affected and their clients have been affected too, which means they won’t be in business until it’s announced that businesses can re-open. Tim predicts that 25% of gyms will not make it out of the shutdown because right now it all boils down to whether gym owners will be able to adapt and sustain their businesses. The government has promised financial assistance to bu...2020-03-2132 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business104: Client Spotlight - Custom CLA With Wendy LennonIn this episode, Tim and Randy will have a conversation with Wendy Lennon of Create Fitness 24/7 in Brisbane, Australia, who came all the way to meet with Tim and Randy so they could help her with the custom client life-cycle automation (CLA) for her gym. She has owned her gym for five years now and had left the corporate world with no previous fitness experience when she started it. Her main goal with the business was to start something that would enable her to also take care of her young family. Wendy has spent the five years o...2020-03-1915 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business102: Once You Figure This Out, You'll Keep More Clients!In this episode, Tim and Randy will discuss something that takes a gym owner stopping and looking at what’s going in their gym to figure it out. And this is the issue of churn rate. Every gym gets to a point where it has achieved a specific number of clients and starts losing some at a certain rate. That’s what the churn rate refers to and it can be a very difficult balancing act trying to sign up new members into a gym to replace the ones who leave especially as the number of members continues to grow...2020-03-1228 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business101: Inside The Iron Circle EventIn this episode, Tim and Randy will give us a bit of a behind the scenes look at their just concluded Iron Circle event, where they have their Iron Circle members fly in and have round tables where they share the biggest needle movers in their gym businesses and what they’re struggling with. The Iron Circle is made up of gym owners who make upwards of $400,000, and that is basically what guides the conversations at the event, because such gym owners only talk about how to further their business growth.Tim and Randy will share some of...2020-03-1026 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business100: The StoryIn this episode, and in celebration of the 100th episode of the podcast, Tim and Randy will go back in time and share their backstories to give us a mental picture of just how far they’ve come to be where they are as far as the podcast, Pulse Fitness, and PF Marketing Solutions are concerned. Tim goes all the way back to college where he played college football and studied construction management which then led him into a pretty great job in construction out in California where he even engaged in real estate investing quite successfully. That is wh...2020-03-051h 17Built To Grow Fitness BusinessBuilt To Grow Fitness Business99: Double Down On Your Gym's IdentityIn this episode, Tim and Randy will discuss the importance of a gym matching their brand identity to their avatar client, and how it contributes to growth. Brand identity is all about how a business owner wants to portray their business to their customers, and includes how one chooses their business name, the design of their logo, the colors and shapes or graphics they use, and the type of language they use (their “tone of voice”).Brand identity is different to brand image, which is the result of brand identity efforts, that is, a successful brand identity tran...2020-03-0339 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business98: Leaders LeadIn this episode, Tim and Randy will dive into the leadership side of gym ownership and talk about how the business side of personal training or fitness coaching has evolved from being more of a hobby-oriented operation to become more professional and well organized. Since the 80s, the perception people had of personal training as a profession had a beach body vibe to it, but with time, it’s become important for fitness business owners to focus on building formidable business and leadership skills to keep running their business successfully in the industry.When most fitness business ow...2020-02-2726 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business96: The Solution For GrowthIn this episode, Tim and Randy will discuss a problem that affects a lot of gym owners and entrepreneurs in general. And that is the issue of what to do when one gets stuck. A gym owner always has a lot of things to do, and they may sometimes have it all planned out or be totally confused about what step to take next and how. Sometimes they might make a difficult decision for the best interests of the business or choose to just settle into what they know and leave things as they are, but at the end...2020-02-2023 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business95: Client Lifecycle Automation Workshop RecapIn this episode, Tim and Randy will recap their recent client lifecycle automation workshop where 30 gym owners from all over the country were present. The gym owners learned about everything automation and were even able to automate their gyms from the workshop with some of them seeing great results less than a week after the workshop.Running a gym is a lot of work. Between teaching classes, personal training and making schedules, there's not much time left to take care of marketing and communication with members. Automation is a great and powerful tool of keeping up with...2020-02-1830 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business88: ProFit GPS For The WinIn this episode, Tim and Randy will talk about their ProFit GPS platform and how powerful it is as a lead generation tool for fitness businesses. They will talk about how they used to run lead generation and low barrier offer campaigns for clients and how they transitioned from that by putting everything they had on lead generation into the GPS platform.When they cover the topic of the GPS in their Ultimate Funnel Workshop, they emphasize the importance of a gym having an evergreen funnel, which is basically an offer that never goes away. That funnel...2020-01-2313 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business87: Is Your Business An Asset?In this episode, Tim and Randy will talk about the business side of fitness businesses which presents a problem for a lot of gym owners. One of the biggest issues in that arena is that gym owners use their businesses as a personal ATM or checking account. They run all their personal expenses out of the business, which may be rooted in the fact that most of them started out as solopreneurs, and that just ends up creating a big mess because they can never tell how their business is doing at any one time.It’s ve...2020-01-1621 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business83: Goal Setting For Intentional GrowthIn this episode, Tim and Randy will talk goal setting in 2020 from a gym owner’s side of things. In January, everybody sets, tries to set, or at least aims at setting new year's resolutions, and gym owners are no exception when it comes to their fitness facilities. We all have a million things that we have great intentions around, especially at the beginning of a year, but it takes applying action and deliberately working on those things to be successful in achieving them. The same applies to the business-oriented goal setting for a gym business. The fir...2020-01-0226 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business82: 2020 PredictionsIn this episode, Tim and Randy will share their predictions of what's to come in the personal training industry for 2020. They asked a couple of their iron circle members what they thought would happen in the industry in 2020 and some of them shared the kind of topics they want to hear covered while the rest actually gave their predictions.Tim and Randy are so well informed and always updated on the on-goings in the industry from being in the industry for many years, managing their own successful fitness facility, and working with gym owners from all over...2019-12-3135 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business81: The Best of The Built To Grow PodcastIn this episode, Tim and Randy will recap the best of the Build to Grow Podcast by presenting the best ten episodes of 2019. They did their first episode in March 2019 and they’re now at episode 81 after nine months. When they started out they were really keen on consistency and have continuously ensured that they stick to it throughout despite the challenges of coming up with content, making sure they’re in the office together, and Tim having to come up with all the different names that he has for Randy in every episode.They will dive into...2019-12-2632 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business80: Is Outsourcing Your Processes A Good IdeaIn this episode, Tim and Randy will discuss a trend they’ve been coming across of gym owners using other companies to set appointments for them at their gyms. Basically, how the service works is, a gym owner generates leads from their sources and the third party company works on setting appointments, nurtures them, gets them to show up at the gym, and then charges the gym owner a fee for every potential client that shows up.Depending on the kind of operation a gym owner is running, it may not make sense for them to manage th...2019-12-2417 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business79: How To Leverage Content For GrowthIn this episode, Tim and Randy will discuss how gym owners can get the most out of their content. This is especially for the gym owners who have very little content, have no idea what content is, or how to create it. For gym owners, content can be very hard to figure out if they don’t have a game plan. And one of the best ways to go about it is to listen to what clients are asking out on the training floor because that can be the basis for their content creation.Creation of content is...2019-12-1922 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business78: Gratitude Your Way To WinningIn this episode, Tim and Randy will discuss the power of gratitude in business as far as appreciating clients is concerned. It's much cheaper to keep clients than it is to find new ones, but a lot of times gym owners get their eye off the ball when they think that they don’t need to focus so much on their existing clients, and direct all their efforts into looking for new ones. That’s a really big mistake because existing clients are the ones a business generates its revenues from to keep the business running and growi...2019-12-1724 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business77: Is Your Content King, Or Is It Crushing You?In this episode, Tim and Randy will talk about content, the trends that are coming up in the area, and how to properly go about it. There have been some done-for-you content services coming up, mostly social media-based, which offer to manage content for business owners, but they have some pros and cons that every gym owner should know in advance before they choose to procure the services.Tim and Randy will dive into those pros and cons in great detail, and share what they know about content so every gym owner who listens in will be...2019-12-1223 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business76: How To Pay Coaches For Maximum ProfitabilityIn this episode, Tim and Randy will talk about the number of ways that gym owners pay their coaches/personal trainers and staff. This is an area that is very important for the livelihood of a gym and it’s the one thing that every gym owner does differently.A gym owner can very easily bury their business if they pay their staff the wrong way, and this is something that is not talked about widely because it’s not considered necessary when in reality some gym owners take care of their staff so much that it hurt...2019-12-1038 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business74: Making the Transition to Small Group TrainingIn this episode, Tim and Randy will talk about a trending issue right now that has been coming up on their calls with clients, and that is the issue of gym owners seeing the need to transition from a single service boot camp style team/large group training into small group training that has higher profits.Gym owners understand that small group training is beneficial for both their businesses and clients in the long run, but they struggle with how to take their clients from one on one personal training to a small group, how to price...2019-12-0314 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business73: New Profit Center - Yes or No?In this episode, Tim and Randy will discuss the industry-wide issue of when a gym owner should bring in a new service, product, piece of equipment, or other potential profit centers into their facility. This is something that challenges gym owners every single month of the year because they’re constantly being bombarded with all sorts of product/service offers by equipment companies, independent trainers, and even their own clients.Tim and Randy will dive into what a gym owner should do when making those kinds of decisions, and share the four specific questions they should ask th...2019-11-2916 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business71: January's Dirty Little SecretIn this episode, Tim and Randy will start off by talking about their plans for next year and share their four-quarter strategy. They’ll then dive into the dirty little secret in the fitness industry that nobody likes to talk about, and that’s the rash of membership cancellations that happen in January.The dip in memberships is caused by people reevaluating their fitness programs, finances, and everything else in January. Gym owners tend to focus more on getting new clients and end up losing a large number of their existing clients, and Tim and Randy will teac...2019-11-2117 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business69: Dominate Black Friday Using This StrategyIn this episode, Tim and Randy will talk about this interesting time in fitness that comes up every year, Black Friday. Black Friday is always great because a lot of people are kind of conditioned to purchase things at that time, and Tim and Randy will talk about how gym owners can leverage that in their businesses.They will also share the winning strategy that they’ve used for years to dominate Black Friday and add upwards of $50,000 to their business in a single weekend. Listen in to learn how you can implement this strategy this Black Fr...2019-11-1430 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business62: Structuring Your Day For SuccessIn this episode, Tim and Randy will be talking about time management and how gym owners can maximize their time. This is one of the most important things because it goes into the everyday life of a gym owner.Tim and Randy will share how they structure their day and everything they do on a daily basis to ensure that they are productive consistently. This will definitely help you become more effective and successful in running your gym business, so listen in.  Key Takeaways:Intentional meditation, reading and journaling (03:44)Figuring out when you’re most...2019-10-2224 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business58: Is Your Business Running You?In this episode, Tim and Randy will talk to gym owners about their businesses and whether or not their businesses are driving them or vice versa. A lot of gym owners are driven by their businesses and that’s not a good place to be.Tim and Randy will dive into the specifics of business to help you determine the areas of possible improvement in your business and truly become a business owner (versus self employed). Don’t miss it.Key Takeaways:Taking action versus reacting: The core determining factor (01:49)Avoid the guesswork and lous...2019-10-0840 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business57: Growth Through AutomationIn this episode, Tim and Randy will discuss automation and how gym owners can use it to their advantage in their businesses. There are plenty of business processes that a gym owner can automate so they can focus solely on marketing, and that would, of course, ensure a consistent increase in revenue, and so much more.Tim and Randy will share their own experience with automation and talk about all its benefits. If you’re looking to increase the effectiveness and consistency of certain client nurtures, get some of your time back, and so forth, automation can he...2019-10-0319 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business55: How To Create MomentumIn this episode, Tim and Randy will talk about momentum and how important it is for entrepreneurs, gym owners included. Entrepreneurs are either happy or sad based on momentum. When momentum in their business is high, they're the most happy, and vice versa.Listen in as Tim and Randy share some tips on how you can create momentum in your gym business by staying in action while also increasing your quality of life.Key Takeaways:Work-life balance doesn’t apply to entrepreneurs (04:23)You lose momentum when you step away (06:25)Creating momentum by planning out in...2019-09-2617 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business54: Do You Even Business?In this episode, Tim and Randy will talk about the business side of things in relation to gym businesses. This is the one thing that gym owners tend to neglect when they start their brick and mortar businesses. In most instances, they lack the necessary business acumen to grow their businesses and they invest more in technical knowledge than anything else.Tim and Randy will ask all the hard questions about that and discuss areas that you should be investing in, in order to grow your business.Key Takeaways:The first requirement f...2019-09-2432 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business53: Why Is Fitness Marketing This Way?In this episode, Tim and Randy will read off a post on their Marketing Talk with Fitness Professionals Facebook group about the fact that the fitness business seems to have gone all-in on spamming cold traffic with gimmicky low barrier offers while other relationship based businesses are marketing so differently.Tim and Randy will talk about how it has really lowered the professionalism of the industry and share some actionable advice on how you as a gym owner can be different. Stay tuned!Key Takeaways:Fitness marketing for fitness professionals (02:44)Why fitness went so...2019-09-1930 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business48: Position Yourself As The Expert By Writing A BookIn this episode, Tim and Randy are joined by Mike Fallat of DreamStarters Publishing. Tim, Randy, and Mike discuss how telling your story and writing your book can help you position yourself as an expert in your area, make you more relatable, and allow clients to like, trust, and respect you before they've even met you. Mike helps entrepreneurs bring their stories to life in a book so they can elevate their brand and get their story out into the right hands. This is super resourceful so don’t miss it. Key Takeaways: Mike’s ze...2019-09-0343 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business46: This Is Hurting Your BusinessIn this episode, Tim and Randy will offer some much-needed advice to gym owners who progressed either from personal trainers or managers at different gyms, to start their own gyms so they could have more control. One of the biggest mistakes these new gym owners make is to try and mimic what existing gyms are doing, which beats the purpose of starting a gym in the first place. Listen in as Tim and Randy share some actionable tips on how to be clear on your identity and effectively present it to the marketplace. Key Takeaways:2019-08-2721 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business45: Do Not Do This When You Need ClientsIn this episode, Tim and Randy will discuss the issue of some gyms opting to cut their marketing budgets whenever they are facing financial difficulties. This is a huge mistake that only makes the financial woes worse. Marketing should not be considered an expense because it’s one of the only things a business owner can invest in to get a good return on investment. Tim and Randy will talk about that in greater detail so you can see just how marketing done right is the quickest way to dig yourself out of the rut that you’re i...2019-08-2228 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business43: Skyrocket Your Show RateIn this episode, Tim and Randy will talk about the issue of low show rate, something that affects a lot of fitness businesses, and how you can dramatically increase it. Show rate refers to the number of leads who actually show up for a consultation where you can get to convert them into clients. Despite often well-executed lead generation campaigns, smart strategies and the best of intentions, lead conversion still frequently suffers. Sound familiar? Worry not, because Tim and Randy will share a number of tools, tips and tricks you can use to increase that...2019-08-1529 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business42: Marketing Must Do'sIn this episode, Tim and Randy will dive into all the marketing do’s that a lot of gym owners don’t know exist. They are very crucial to making a gym owner’s life easier, ensuring the growth of their business, and helping them elevate from their competition. Tim and Randy will discuss those unique marketing tactics and teach you how to seamlessly implement them in your business. Key Takeaways: The different forms of content and their importance (01:55) Start doing video content and don’t get stuck on perfection (05:00) Automation will take a lot of w...2019-08-1333 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business41: 5 Ways To Generate More Revenue TodayIn this episode, Tim and Randy are going tactical and giving you 5 things you can do today to generate more revenue from your gym. They will cover strategies that range from how to attract new clients, to how to win back old clients. The best part is, 4 out of the 5 strategies that they share with you are zero cost. All you need to do is execute them with existing assets and tools you have in your business. If you are a gym owner that is looking to generate capital for your business asap, without taking out a...2019-08-0824 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business40: The Ultimate Lead To Conversion Flow ChartIn this episode, Tim and Randy will share the ultimate lead to conversion flow chart that they just recently put together to help gym owners identify the breakdown in their lead to conversion process. A lot of gym owners can’t figure out why their campaigns aren't working or why when they work in generating leads, the leads don’t convert all the way into memberships. Tim and Randy will tell you what you need to change so you can win in the game. Key Takeaways: The lead to conversion process (02:50) If your offer suck...2019-08-0621 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business39: The Revenue Gap In Gym BusinessesIn this episode, Tim and Randy are going to share the results of a recent survey they sent out to a batch of gym owners. The results they got back from this survey were shocking. In fact, they actually had to update the questions based on the responses they were receiving. The question that needed modifying was around estimated gross annual revenue. Many of the respondents were making far less money than Tim or Randy envisioned. They will dive into what could be the drivers behind this and how they hope to help with a Live event...2019-08-0127 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business36: What Is Your Gym's IdentityIn this episode, Tim and Randy will talk about a gym’s identity and what happens when a particular gym’s identity is driven by offers versus their core beliefs. When a gym owner bases their marketing solely on offers instead of consistently presenting their services to the marketplace, they never get momentum because they have to keep changing them. Gym owners should drive their offers based on their identity and facility, not create offers that will hopefully bring people and leads. Are you wondering how you can do that? Well, Tim and Randy have all the answ...2019-07-2321 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business35: What Do You Want From Your BusinessIn this episode, Tim and Randy will talk about the issue of a lot of people getting into the fitness business without really knowing what they want out of it. Business ownership should be all about working on your business and not in your business, but you need to set the necessary systems and processes in place to support that. Tim and Randy will help you figure all that out by sharing some very actionable tips on what you need to do and where you need to start. If you’ve ever felt stuck in your business, th...2019-07-1834 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business34: Your Future Marketing StrategyIn this episode, Tim and Randy will talk about short term versus long term marketing strategies, which are basically all about how to continue to get clients into your gym business. Most gym owners focus mostly on short term marketing strategies which only work for not more than a month or two, but with long term strategies, they can get to keep new clients coming in all year round. Tim and Randy will dive deeper into the differences between the two strategies, and share some actionable tips on exactly how a gym owner can plan out both...2019-07-1645 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business28: The Value Ladder and Why It's ImportantIn this episode, Tim and Randy will talk about one of their four systems, ascension, and how important it is for every gym business. Ascension refers to the things that a gym owner can offer in their business to not only increase revenue per client, but also increase results, longevity and retention with the clients. Most gyms tend to offer one core product which limits them in as far as unlocking potential revenue sources is concerned. At the end of this episode, Tim and Randy will have taught you how to develop an effective ascension model for...2019-06-2527 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business25: How Much Should I Spend On Marketing?In this episode, Tim and Randy will answer a very common question among gym owners about how they can determine how much they can spend on their marketing. Whether you’re a small gym or a large chain of gyms, marketing your business is one of the most important parts of running the business. Figuring out how much to spend on it starts by calculating the client lifetime value to the gym, and Tim and Randy will teach you several highly effective techniques of doing just that. Key Takeaways: How to calculate your gym’s cl...2019-06-1324 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business23: Should You Join A Mastermind Group or Coaching Program?In this episode, Tim and Randy will talk about the importance of gym owners being in a mastermind or procuring the services of business coaches. Despite there being numerous bad coaching services, the good ones can really be instrumental in helping a gym owner grow and sustain their business. Tim shares the great experience he’s had with masterminds and how ProFit was actually built out of sharing his expertise in a mastermind group. Listen in as Tim and Randy share the pros and cons of both masterminds or coaches, so you can decide what will work fo...2019-06-0621 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business22: How To Price Your Products For SalesIn this episode, Tim and Randy will talk about pricing models and specifically tackle the issue of having different price options that are just all over the place. Every fitness business owner must ensure that their pricing options are limited enough to make sense to clients and that they always prescribe the solution to them instead of letting them choose from a bunch of confusing options. Tim and Randy will also talk about the kind of systematic changes a gym owner can make to ensure they close more clients than they usually do. Overall, this episode will...2019-06-0428 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business20: Job of The Product - With Special Guest Rick MayoIn this episode, Tim and Randy will be joined by a special guest, Rick Mayo. Rick is the owner of Alloy Personal Training Solutions and has been a great friend and mentor to Tim. He joins Tim and Randy to talk about the concept of the “Job of the Product”, which is based on what the real job of a product or service is, and how to align a business’ marketing and customer experiences to what that job is. Once a fitness business owner figures out the job of the product, they can integrate their business to it to...2019-05-231h 23Built To Grow Fitness BusinessBuilt To Grow Fitness Business19: Staffing For SuccessIn this episode, Tim and Randy are going to discuss what are arguably the most important aspects of any gyms success - staffing and organizational structure. Although it isn’t glamorous to manage your staff and it’s structure, it is crucial. Tim and Randy share some real-life examples of clients that were struggling with staffing and the changes they made to improve their gym. In addition to the client examples, you’ll get some external resources that you can use to immediately take action and begin to structure your gym and hold your employees Key Ta...2019-05-2125 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business18: How To Get UnstuckIn this episode, Tim and Randy will share some tips on what things gym owners can do to get their businesses unstuck. Being stuck happens to all of us in both our personal and business lives, and to get ahead, one needs to first be aware that they are stuck before they can take any action. Tim and Randy are going to be very candid about their own experiences applying their strategies for getting unstuck so you can get some sense of direction on where to get started towards bigger and better opportunities for your gym business.2019-05-1632 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business17: The Best Offer To Use In Your MarketingIn this episode, Tim and Randy will talk about the different offers that gym owners can use to attract new clients. Offers are an integral part of marketing and they should be helpful, general and low pressure rather than salesy. Tim and Randy will talk about 7 different types of offers you can use, how you can use them in your gym, and the pros and cons of each. Key Takeaways: You have to test out the offers to see which one works best (01:24) Evergreen offers and how to systemize them (04:07) An offer’s success wi...2019-05-1449 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business15: Customer Experience, It's Your Time To Shine!In this episode, Tim and Randy will talk about customer experience and how gym owners can make it better in their businesses especially in the highly competitive market. Hedging your gym against competition will come from building a community of clients and sustaining a great client experience. Tim and Randy will extensively share some great tips on how every gym owner can improve their customer experience while sharing real life examples of gym owners who have succeeded in improving the experience in their gyms. Key Takeaways: To the consumer, we all do the same...2019-05-0729 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business11: Sales. Sales. Sales.In this episode, Tim and Randy will talk about the lifeblood of any business, fitness businesses included; sales. Most gym owners are very passionate about helping people and more often than not they view sales and making money as a betrayal to their passion, but as Tim and Randy will explain, generating revenue from serving gym clients is actually necessary for every gym business to effectively and sustainably help their clients achieve their desired results. Key Takeaways: Sales, sales, sales for revenue generation (01:19) The science of getting rich first and foremost (03:43) Sales/Money is an exchange...2019-04-2324 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business09: Do You Need Core Values?In this episode, Tim and Randy will talk about business core values and their importance for the growth, sustainability and success of a gym. They help in decision making processes, shaping a gym’s culture, and in guiding employees on how to act and how to go about their tasks in the best way possible because they aspire to live up to those values. Tim shares the core values that helped him develop the entire direction of his own gym business, and with Randy’s contribution, they will teach us how to effectively apply the same...2019-04-1625 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business08: Don't Get Left BehindIn this episode, Tim and Randy will talk about continual learning for fitness business owners and their staff, and how important it is for improving service delivery and overall business growth. As the business landscape changes, the need to adapt is as real as the changes themselves, and only continued education can ensure that your fitness business and your employees can stay at the forefront of industry changes and ensure competitiveness. Tim and Randy will advice you all about that so you can always build customer loyalty and stay ahead of the pack. ...2019-04-1119 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business07: Leadership Is More Than Being A BossIn this episode, Tim and Randy will talk about being a leader within a fitness business environment, and why being a leader is not just about being the boss. A boss pushes his team towards business goals, but a leader pulls his together and helps them successfully achieve the set goals. Tim and Randy will share some tips and ideas on how you can build up your leadership skills and effectively apply them in the day to day running of your fitness business, to ensure business growth. Key Takeaways: Just because you’re the bo...2019-04-0920 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business06: Surround Yourself With The Like-mindedIn this episode, Tim and Randy will talk about the importance of surrounding yourself with like-minded, powerful, positive, successful and up-leveled individuals. Randy is a huge believer of the law of averages which states that we are the average of the five people we spend our time with, and this actually has a direct and massive impact on the results of business, so it’s critical for any fitness business owner to be very intentional about the kind of people they spend surround themselves with. It’s going to be a super powerful episode. Don’t miss it.2019-04-0423 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business05: Get Out Of The WayIn this episode, Tim and Randy will talk about how to transition from being self-employed to a business owner. For a successful transition, one has to get out of the way and relinquish control to someone else who can do at least 70% as good a job as the owner in running the business. Tim and Randy will share some easy-to-implement steps on how to achieve that successfully. Key Takeaways: Self-employed Vs Business owner (01:51) Relinquishing control (03:37) Outsourcing the non-core tasks to others (06:31) Focusing on business growth (11:54) Leveraging software and tools to get back more time (13:26) A business...2019-04-0222 minBuilt To Grow Fitness BusinessBuilt To Grow Fitness Business00: Introductions & How We Will Help You WinIn this episode, you'll get introduced to the hosts of the Built To Grow podcast, Tim Lyons and Randy Angsten. We'll spend a few minutes giving a backstory on our journeys in the fitness industry and what makes us qualified to use our tag line " We Help Gym Owners Win". -- If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit -- You can find out more about Tim and the strategies covered in this episode by checking out our website. --2019-03-2309 min