Shows
Super Entrepreneurs PodcastHow Randy Wootton Cultivates Fearless Leadership & Builds Impactful Teams FREE TRAINING: https://start.shahiddurrani.com/ Shahid Durrani sits down with Randy Wootton on the Super Entrepreneurs Podcast for a conversation that's packed with real insights. Randy's spent years turning around SaaS companies and building teams that actually work well together, and he credits a lot of that success to lessons he learned in the military. In this episode, Randy breaks down his approach to fearless leadership and talks about the four key support systems he relies on when business gets tough. He also walks through his go-to 90-day game plan for making real changes...2025-06-1133 min
Predictable B2B Success7 Critical SaaS Monetization Strategies That Prevent 79% Revenue LossWhat if you discovered that 79% of your company’s top-line revenue could be slipping away, right under your nose, all because of outdated billing and invoicing processes? In this episode of Predictable B2B Success, host Vinay Koshy sits down with Randy Wootton, CEO of Maxio, to dig into one of the most overlooked deal killers and revenue drains in B2B SaaS: broken financial operations.
With over 25 years in tech and a history of scaling and exiting firms, Randy brings deep, candid insights from the frontlines of SaaS operations. Together, they unpack why so many CFOs st...2025-05-2154 min
Mission Matters Innovation with Adam TorresScaling SaaS, Growth Strategies & Leadership InsightsWhat are the key factors SaaS CEOs should focus on to balance rapid growth with operational efficiency? In this episode, Adam Torres and Randy Wootton, CEO at Maxio, explore Maxio and trends in B2b Saas market. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be a guest on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/2025-03-1218 min
Mission Matters Business Podcast with Adam TorresScaling SaaS, Growth Strategies & Leadership InsightsWhat are the key factors SaaS CEOs should focus on to balance rapid growth with operational efficiency? In this episode, Adam Torres and Randy Wootton, CEO at Maxio, explore Maxio and trends in B2b Saas market. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be a guest on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/2025-03-1218 min
Hire Power Radio ShowScaling Success: Hiring Strategies and Leadership Insights with Randy WootenIn this episode of the Higher Power Radio Show, host Rick Gerard discusses essential hiring techniques and leadership strategies with Randy Wooten, the CEO of Maxo. They delve into the importance of frequent team communication, the value of planned and celebrated resignations, and the various stages of company growth from Series A to scaling up. Randy shares his vast experience transitioning companies through critical inflection points and highlights the importance of setting effective company operating systems, such as the V2MOM framework. They underscore the significance of having a clear vision, mission, and values, and how these principles can...2025-03-0729 min
The LeadrPulse PodcastWhy Most Aspiring Leaders Fail—and How to Avoid It with Nick Mehta, CEO of GainsightThis week on The LeadrPulse Podcast, we welcome back Nick Mehta, CEO of Gainsight—The Customer Success Company. Nick is no stranger to leadership success, having been named Entrepreneur of the Year for Northern California and leading Gainsight to become one of Glassdoor’s Best Places to Work.In this episode, Nick shares his top three tips for aspiring leaders, dives into the mindset shifts that every leader needs, and reveals how responsiveness can give you a competitive edge.What You’ll Learn in This EpisodeTip 1: Be super responsive and be there for people...2025-01-2309 min
The Remarkable SaaS PodcastRandy Wootton, CEO of Maxio - on strategic growth through integrationThis podcast interview focuses on the entrepreneurial journey to successfully merge and integrate two distinct SaaS companies while balancing stakeholder interests, maintaining growth, and navigating complex market dynamics.My guest is Randy Wootton, CEO of Maxio.Randy is a serial CEO. Before becoming CEO, he held senior positions at industry giants like Microsoft and Salesforce, where he led sales, service, and marketing teams.His career has given him a truly global outlook. He has worked internationally, opening up divisions in England...2025-01-2245 min
Sit Down Startup[Sustaining Competitive Edge] CEO Randy Wootton of Maxio on the Dynamics of Product-Market Fit in a Changing LandscapeWelcome back to this week’s episode of Sit Down Startup! Today, host Adam O'Donnell sits down with Randy Wootton, CEO of Maxio, to delve into the intricate dynamics of sustaining product-market fit in the ever-evolving landscape of B2B SaaS.Join us as Randy shares his unique journey from military leadership to the helm of a transformative billing and revenue management company. He discusses how Maxio is redefining the standards of product-market fit, particularly in a market increasingly influenced by AI and changing customer needs. Randy highlights the critical importance of continuous adaptation, co...2025-01-1522 min
Subscription Stories: True Tales from the TrenchesSeason Six Wrap-Up and Season Seven Sneak Peek with Robbie Kellman BaxterSeason 7 is launching soon, but while you wait, catch up on our most recent season. Some of Season 6's most popular episodes include Best Practices in Subscription Funnel Management with Ken Houseman of the New York Times, Subscription Pricing, Metrics and the Changing Role of the CFO with Maxio’s Randy Wootton and How a Subscription can “Smooth the Lumps” in B2B Services with DDI’s Dr. Tacy Byham.
And you don't want to miss out on our most loved episodes of all time, Product-Led Growth for Subscriptions, Using Examples from Medium, LinkedIn and The Athletic with Cai...2025-01-0801 min
Accounting Answers PodcastThe Need for Fit for Purpose Accounting Software SolutionsEp: 19 Top experts answer: "What could the tech/software vendors do better to serve accountants?"The Accounting Answers Podcast, hosted by Rob Brown, asks critical questions of the experts, leaders and influencers who shape the decision-making of accountants, CPAs and finance professionals. Today we ask:What could the tech/software vendors do better to serve accountants?You'll hear insightful and passionate answers from these 5 experts and influencers:Randy Johnston | Thought Leader & Genuine Renaissance Spirit for all Accounting TechnologyRandy Wootton | CEO at Maxio advising B2B SaaS companies on...2024-12-3110 min
Career Sessions, Career LessonsFrom The US Navy To The Tech Sector To The C-Level, With Randy WoottonThose who have served in the military develop a strong sense of discipline, responsibility, and humility. After Randy Wootton’s service, he made good use of these values he acquired to find success in the tech sector. In this conversation with J.R. Lowry, the former Navy pilot and Harvard School graduate talk about his inspiring transition from the military to C-level positions at major tech companies, including Microsoft and Salesforce. He also shares about his current position as the CEO of Maxio and offers valuable insights every CEO should know to make this leadership role an opportunity for conti...2024-12-1848 min
Scuttlebutt Podcast: Veteran Owned Business Growth119. Pricing and Monetization of B2B SaaS with Randy Wootton (Maxio)In this episode, Brock interviews Randy Wootton, CEO of Maxio, as they delve into various aspects of pricing and monetization strategies for B2B SaaS companies. Randy shares his extensive career history, including his time in the military, his rise through the corporate ranks, and his experiences leading multiple companies.
The discussion covers key metrics like ARR, CAC, gross retention, and net revenue retention, and how these affect overall business success. Randy also emphasizes the importance of segmenting the market, tailoring pricing strategies based on customer value, and the need for regular pricing reviews through a dedicated...2024-12-1755 minThe LeadrPulse PodcastA CEO’s guide to conflict & career growth with Randy Wootton, CEO of MaxioIn this episode of the LeadrPulse Podcast, we bring you the full conversation between Randy Wootton, CEO of Maxio, and Matt Tresidder, CEO of Leadr. Over the past few weeks, Randy has shared invaluable insights on leadership, and today, we dive deeper into those themes with a candid, in-depth discussion.They discuss:Why open disagreement is a catalyst for growthPractical strategies for building a high-performing executive team through constructive conflictStriking the right balance between relationship-driven and performance-driven leadershipThe secret to career advancementAnd so much more. If you're looking to elevate your leadership s...2024-12-0517 minThe LeadrPulse PodcastThe #1 way to advance your career With Randy Wootton, CEO at MaxioWhat does it really take to climb the ladder of success? Is it ambition, patience, or something else entirely?In this episode of The LeadrPulse Podcast, Randy Wootton, CEO of Maxio, shares his insights on the path to career growth and the essential steps professionals need to take to earn that next promotion. Spoiler alert: there’s no shortcut to the top.Leadr's CEO Matt Tresidder and CMO Holly Tate join the conversation to explore the unique challenges that come with each new level of responsibility. They reveal why true growth often involves expanding your sk...2024-11-2614 minThe LeadrPulse PodcastThe #1 way to drive results with Randy Wootton, CEO of MaxioSmall talk can drive big results.In this episode of The LeadrPulse Podcast, Randy Wootton, CEO of Maxio, returns to share his hot take on small talk in the workplace. When the pressure is on, should you skip the chit-chat and get straight to business, or could cutting out the relational moments actually hurt your team’s performance?Leadr’s CEO Matt Tresidder and CMO Holly Tate weigh in, debating how to strike the right balance between relationship-driven and performance-driven conversations. They dive into why building meaningful connections might just be the secret to unlocking your...2024-11-2115 minThe LeadrPulse PodcastStop Avoiding Conflict: Randy Wootton on why your team needs it to thriveThis week, we welcome Randy Wootton, CEO of Maxio to the LeadrPulse Podcast to share his take on how embracing healthy conflict can transform team dynamics and drive business success.He and host, Matt Tresidder dive into:The game-changing mindset of "strong opinions, loosely held"Why open disagreement is a catalyst for growth, not just tensionPractical strategies for building a high-performing executive team through constructive conflictAfterward, Matt is joined by cohost Holly Tate, Leadr's CMO, to break down these insights even further. Hear their unfiltered takes as they debate the real impact of healthy...2024-11-1427 min
SaaS Expert Voices presented by MaxioNavigating Uncertainty: Lessons in Leadership with Chris HeaslipThis week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Chris Heaslip, a four-time Founder and Executive Chairman. Randy and Chris talk the importance of unlocking team potential and the critical competencies required for leadership success. Chris shares insights on personal development, emphasizing that taking jobs for learning rather than just for money can significantly shape one's career trajectory. Chris also discusses the unique role of an executive chair, and the necessity of adaptability in leadership, particularly during times of transition, to foster a culture of growth and development. Expert Ta...2024-11-1344 min
Transmusic AirwavesTMA Fresh Air Special #6 Jim Fisher Tribute Radio Hijack VersionTransmusic Airwaves presents our 6th Fresh Air special, featuring fragments from 3 shows hosted by JimFisher. Jim passed away in November of 2015. The Fresh Air Archives has several recordings of hisshows, so in tribute we present the first three of his archived programs. The first fragment is a specialon the band Gong. The second is a portion of his “regular” Fresh Air show, which starts off with asegment Jim created and called “The Whispering Yeast Hour”, which was a set-aside of his own quirkymusic. The final fragment is centered on the band...2024-11-133h 09SaaS Expert Voices presented by MaxioFrom Growth at All Costs to Efficient Growth: Adapting Your Sales Strategy with Pete KazanjyThis week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Pete Kazanjy, entrepreneur, author, and early stage GTM expert. Exploring the evolving dynamics of sales in the tech industry, Pete and Randy discuss the current sales landscape and the challenges faced by organizations in adapting to rapid changes. They also discuss the 'Sales Performance Gap,' a phenomenon that refers to the disparity between sales expectations and actual outcomes, and why sales leaders need to recalibrate their strategies for the current market environment. Pete emphasizes the importance of proactive sales management and accountability and argues...2024-11-0646 minSaaS Expert Voices presented by MaxioLessons from the SaaS Trenches: Adapting to a Changing Market with Roee HartuvThis week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Roee Hartuv, Head of Revenue Architect Practice at Winning by Design. Roee sheds a light on the drastic drop in IPOs from 98 in 2021 to just a handful in the subsequent years, underscoring a trend that has left many private companies in a precarious position. This bottleneck has forced SaaS leaders to reassess their strategies, focusing on sustainability rather than growth at all costs. Hartuv articulates that many companies are now faced with the challenge of maintaining operations amidst declining investment and a tightening market, emphasizing...2024-10-3043 minSaaS Expert Voices presented by MaxioFrom VC to PE: What Founders Need to Know for a Successful Transition with Dave WoolliscroftThis week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Dave Woolliscroft, Finance Leader and Big 4 Managing Director. Randy and Dave discuss the key differences between venture capital and private equity, particularly focusing on what it means for companies preparing for a sale to a PE firm. The conversation highlights the importance of understanding the operational changes that occur under PE ownership, emphasizing that companies often experience increased scrutiny and a more rigorous reporting structure. Dave shares insights on what makes a great PE firm and how their approach to growth can differ significantly from...2024-10-2345 min
SaaS FuelRandy Wootton - The Revenue Game: Avoid RevOps Pitfalls and Boost ValuationWelcome to another exciting episode of SaaS Fuel, where we ignite your journey from traction to scale in the SaaS world. In today's episode, we're joined by Randy Wootton, the CEO of Maxio, as we delve into the strategic intricacies of business growth. Prepare to explore essential business strategies, from planning and resource allocation to managing investors and company culture in hybrid environments. Discover how Maxio efficiently streamlines billing operations, tackles revenue challenges, and enhances financial reporting. Randy also unveils his "seven secrets of success for CEOs" and shares insights from the Maxio Institute Growth Report.2024-10-221h 01
The Bliss Business PodcastThe Role of EQ in Leadership with Randy WoottonJoin us on The Bliss Business Podcast for an insightful episode on The Role of EQ in Leadership featuring Randy Wootton, CEO of Maxio and an experienced SaaS leader with over 20 years of helping companies grow and scale through emotional intelligence, innovation, and strategy.
🔑 Key Discussion Points:
+ How Emotional Intelligence (EQ) drives leadership success in today’s rapidly evolving business landscape.
+ The crucial role EQ plays in fostering collaboration, innovation, and resilience in high-growth organizations.
+ Randy’s experiences at Percolate, Rocket Fuel, and Maxio, where empathy...2024-10-1748 minSaaS Expert Voices presented by MaxioBuilding Trust in Product Leadership with The Product Coach Tami ReissThis week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Tami Reiss, Founder and CEO of The Product Leader Coach. Tami shares how understanding customer needs and creating a compelling vision that aligns with the company’s goals, leads to successful product management. Randy and Tami talk about the value of coaching for product leaders and the necessity of collaboration across departments to drive growth and innovation. Her upcoming children's book, 'What Do Product Managers Do?', showcases her passion for demystifying the role of product managers, particularly for aspiring young professionals. QuotesSo...2024-10-1642 minSaaS Expert Voices presented by MaxioCreating Customer Champions: How to Cultivate Loyalty and Advocacy with Drew NeisserThis week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Drew Neisser, Founder and CEO of Renegade Marketing. Drew shares his extensive experience and key insights into the dynamic relationship between CEOs and CMOs, especially for early-stage founders. Randy and Drew explore crucial aspects such as hiring strategies for the first CMO, balancing roles between C-suite executives, and how to set up CMOs for success in the evolving SaaS landscape. Drew illustrates how innovative marketing strategies can significantly affect business outcomes and common pitfalls that can lead to CMO failures. Quotes“You nee...2024-10-0947 minSaaS Expert Voices presented by MaxioFrom Autocratic to Empowered: Leading the Gen Z Workforce with Matt TresidderThis week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Matt Tresidder, Co-founder and CEO of Leadr, a software company dedicated to enhancing personal and professional development. He is also the author of the thought-provoking book, "Management is Dead: There's a Better Way." Randy and Matt discuss the evolving landscape of management, exploring why traditional management methods are becoming obsolete in today's hybrid and generationally diverse workplace. Matt also sheds light on the various shifts affecting today's workplace—particularly the challenges of leading hybrid teams and the differing needs of Gen X, Millennials, and Gen Z...2024-10-0245 minSaaS Expert Voices presented by MaxioOptimizing High-Intent Pages: Secrets to Streamlining Conversion Forms with Sahil PatelThis week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Sahil Patel, CEO of Spiralyze, a firm specializing in optimizing website conversions through data-driven A/B testing. The conversation kicks off with an exploration of Spiralyze's mission to make websites the most efficient and productive sales tools for B2B SaaS businesses. Patel elaborates on common pitfalls companies encounter when A/B testing, such as relying on anecdotes, running meek tests, and facing operational bottlenecks. Sahil and Randy discuss the importance of utilizing comprehensive data analytics to inform testing processes, mentioning Spiralyze’s approach of cr...2024-09-2542 minSaaS Expert Voices presented by MaxioDiagnose Before You Deploy: Smarter Strategies for CEOs with Michelle ValentineThis week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, welcomes back Michelle Valentine, Co-founder and CEO of Anrok and a prominent figure in the SaaS industry known for her innovative strategies and effective leadership. Randy and Michelle explore the "Seven Secrets of Success," focusing on delivering results, building winning strategies, and shaping company values. Michelle shares her unique experiences and methodologies, including the concept of "murphyjitsu," a strategic approach to anticipate and mitigate potential failures in business projects. She also shares how creating culture holds people accountable and fosters growth, elaborating on the power of intuition...2024-09-1839 minSaaS Expert Voices presented by MaxioSmall Companies, Big Growth: Why SaaS Companies Under $1M are BoomingThis week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Ray Rike, CEO of Benchmark IT, a company specializing in providing the SaaS industry with comprehensive and contextualized benchmarking data. Randy and Ray discuss the growth trends seen among private B2B SaaS companies, emphasizing how certain market dynamics are influencing growth rates. They further break down the distinction between small companies under $1 million in revenue and their larger counterparts, elucidating intriguing growth patterns and the impact of pricing models on these dynamics. Listen as Randy and Ray examine infrastructure industries, pointing out how investment...2024-09-1147 min
Accounting Influencers PodcastPanel: The Evolution of Accounting & Staying RelevantAre you ready for the AI revolution in accounting? Can the profession attract young talent in the face of tech-driven disruption?In this thought-provoking episode, host Rob Brown brings together industry veterans Bobby Lane, Randy Wootton, Rick Richardson, and Tony Szczepaniak to dissect the evolving landscape of the accounting profession. The panel dives deep into the integration of AI, the looming talent crisis, and the shifting demands of modern clients.Despite acknowledging significant challenges, including waning interest from younger generations and the disruptive force of emerging technologies, the experts offer a beacon of hope. They...2024-09-0958 minSaaS Expert Voices presented by MaxioThe Evolution of FP&A: Building Financial Models for Success with Paul BarnhurstThis week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Paul Barnhurst, an expert in Financial Planning & Analysis (FP&A). Known as the "FP&A Guy," Paul explores the evolution of FP&A over the past two decades, highlighting shifts from back-office reporting functions to becoming strategic partners within organizations. Randy and Paul discuss essential modeling principles and tools that today's FP&A professionals should master, including modern Excel capabilities and the strategic use of AI in forecasting and planning processes. Quotes“FP&A is a lot more than just the reporting and...2024-09-0440 minSaaS Expert Voices presented by MaxioFrom Startup to Success: The Journey of SaaSOptics with Clayton WhitfieldThis week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Clayton Whitfield, Co-founder of SaaSOptics, a company that revolutionized financial operations for SaaS businesses by addressing critical gaps in their finance and operational systems. Clayton discusses the evolving roles within the office of the CFO, particularly focusing on critical SaaS metrics like revenue recognition, customer churn, and the composition of revenues. Randy and Clayton also underscore the importance of a finely-tuned work environment that facilitates a balance between front-office growth and back-office efficiency. Quotes“When you're trying to run a SaaS business to...2024-08-2841 min
Scale Your SaaS330: What is the Best SaaS Metric to Track - with Randy WoottonEPISODE SUMMARYIn the competitive world of B2B SaaS, understanding the nuances of billing, financial operations, and growth metrics is crucial for success. Recently, we had the pleasure of hosting Randy Wootton, CEO of Maxio, on the Scale Your SaaS podcast with host and B2B SaaS Sales Coach Matt Wolach. With over 25 years of leadership experience at tech giants like Microsoft and Salesforce, Randy brought knowledge about scaling businesses and driving growth. Maxio, a B2B SaaS platform, simplifies billing, invoicing, subscription management, accounts receivable, and c...2024-08-2728 minSaaS Expert Voices presented by MaxioFrom Cash Basis to Accrual: Transforming Financial Reports for SaaS with Chris MorganThis week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Chris Morgan, CEO of LBMC. Randy and Chris highlight the evolving intricacies in financial operations within B2B SaaS companies. They discuss the necessity for moving beyond simple cash accounting to sophisticated systems capable of managing accrual accounting and providing deeper insights into business performance. With a rich background in accounting and finance, Chris talks about the significance of order-to-cash cycles, the dangers of revenue leakage, and the sophisticated demands placed on modern CFOs in today's data-rich business environment.Quotes“I think it...2024-08-2142 minAccounting Answers PodcastBeyond the Numbers: The Future for Accountants & CPAsEp: 109 Top experts answer: "What are your top 3 predictions for the accounting world in coming years?"The Accounting Answers Podcast, hosted by Rob Brown, asks critical questions of the experts, leaders and influencers who shape the decision-making of accountants, CPAs and finance professionals. Today we ask:What are your top 3 predictions for the accounting world in coming years?You'll hear insightful and passionate answers from these 5 experts and influencers:Randy Johnston | Thought Leader & Genuine Renaissance Spirit for all Accounting TechnologyRandy Wootton | CEO at Maxio advising B2B SaaS...2024-08-1913 minSaaS Expert Voices presented by MaxioCulture is Connection: How to Empower Your Team with Purpose with Cory SanfordThis week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Cory Sanford, Vice President of Culture and Talent at Guidant Financial. Randy and Cory dig into what it takes to be a successful CEO, offering actionable advice for founders, leaders, and aspiring entrepreneurs. Cory's innovative framework for measuring and fostering organizational culture through connection is meticulously detailed. While emphasizing the importance of effective one-on-ones and streamlined performance management, Cory also discusses the need for simplicity and clarity in leadership practices. Quotes“There's not a silver bullet in leadership. The closest thing that I h...2024-08-1446 minSaaS Expert Voices presented by MaxioAvoiding Early Stage Mistakes: SaaS Growth Strategies Unleashed with Alex ShartsisThis week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Alex Shartsis, a seasoned expert in go-to-market strategy and execution for early-stage companies. Alex shares his extensive experience working with startups, highlighting crucial aspects such as hiring the right talent, setting realistic goals, and managing investor expectations. Randy and Alex discuss the significance of hiring competent sales leaders, the importance of revenue operations, and strategies for maintaining honest communication with investors. Listen as Alex shares valuable insights for technical founders navigating the complexities of scaling their businesses from seed to Series A and beyond.2024-08-0749 minSaaS Expert Voices presented by MaxioScaling: How to Build a Strong Back Office Early with Bill HollowskyThis week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Bill Hollowsky, VP of Accounting Services at Kruze Consulting. Bill shares his journey through various organizations like KPMG, Oracle, and SunGard. He offers insights into the changing landscape of accounting in the startup world, and the importance of implementing effective technology stacks from QBO to NetSuite, and shares his perspective on the industry's labor shortages. Randy and Bill discuss critical industry trends, such as the cryptocurrency boom and bust, as well as the recent AI surge, and explore what to expect in the near future. 2024-07-3148 min
MarTech Podcast ™ // Marketing + Technology = Business GrowthMaking Your SaaS Biz A “Must Have”Randy Wootton, CEO of Maxio, delves into what drives SaaS success. In the last two years, there's been a shift in the landscape of SaaS. Achieving "must-have" status for your SaaS business hinges on nurturing a comprehensive strategy that addresses each stage of the customer journey, from initial awareness to conversion and beyond. This approach requires a strong foundation built upon understanding your customers' problems and showcasing your product as the solution. Today, Randy discusses how to make your SaaS business a must-have.Connect With: Randy Wootton: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // ...2024-07-2915 min
MarTech Podcast ™ // Marketing + Technology = Business GrowthMaking Your SaaS Biz A “Must Have”Randy Wootton, CEO of Maxio, delves into what drives SaaS success. In the last two years, there's been a shift in the landscape of SaaS. Achieving "must-have" status for your SaaS business hinges on nurturing a comprehensive strategy that addresses each stage of the customer journey, from initial awareness to conversion and beyond. This approach requires a strong foundation built upon understanding your customers' problems and showcasing your product as the solution. Today, Randy discusses how to make your SaaS business a must-have.Connect With: Randy Wootton: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // ...2024-07-2915 minMarTech Podcast ™ // Marketing + Technology = Business GrowthUnit Economics Deciphering The State Of SaaSRandy Wootton, CEO of Maxio, delves into what drives SaaS success. In the last two years, there's been a shift in the landscape of SaaS. It seems the days of growth at all costs are over, and instead, there's a growing emphasis on efficient growth, leading to a change in the metrics for marketers and SaaS business valuations. Today, Randy discusses how we can decipher the state of SaaS.Connect With: Randy Wootton: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https...2024-07-2825 minMarTech Podcast ™ // Marketing + Technology = Business GrowthUnit Economics Deciphering The State Of SaaSRandy Wootton, CEO of Maxio, delves into what drives SaaS success. In the last two years, there's been a shift in the landscape of SaaS. It seems the days of growth at all costs are over, and instead, there's a growing emphasis on efficient growth, leading to a change in the metrics for marketers and SaaS business valuations. Today, Randy discusses how we can decipher the state of SaaS.Connect With: Randy Wootton: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https...2024-07-2825 minSaaS Expert Voices presented by MaxioEvolving Skillsets: The Modern and Future CFO's Playbook with Michelle ValentineThis week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Michelle Valentine, CEO of Anrok. Michelle’s multifaceted career journey—from civil engineering at Stanford to coding at Airtable, and her foray into finance and venture capital—sets the stage for a deep dive into the evolving role of the CFO in today's dynamic market. Michelle underscores the role of technology in transforming how CFOs and companies operate, urging leaders to prepare for a paradigm shift where creating software becomes incredibly efficient.Listen as Michelle and Randy explore investor skills, how CFOs can levera...2024-07-2432 minSaaS Expert Voices presented by MaxioHow to Transform Your Pricing Strategy with the Power of Value Conversations with Dan BalcauskiThis week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Dan Balcauski, Founder and Chief Pricing Officer of Product Tranquility. Randy and Dan explore the nuances of pricing from multiple angles and unravel the intricacies of how to structure effective pricing strategies that align with company objectives to drive both revenue and profitability. Dan emphasizes that successful pricing involves far more than just setting the right price—it's about understanding who you charge and how you charge. They also discuss the emerging impact of AI on pricing models and the importance of sophisticated tools and st...2024-07-1746 minSaaS Expert Voices presented by MaxioRevolutionizing FP&A: How AI is Shaping Financial Analysis with Nicolas BoucherThis week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Nicolas Boucher, an AI Applications in Finance expert. Nicolas shares his rich career trajectory from PwC auditor to corporate finance leader and his eventual transition into AI and finance training. He sheds light on the immense potential of AI in streamlining financial processes and enhancing decision-making. Nicolas and Randy discuss automated invoice processing, real-time financial reporting, and leveraging AI for strategic finance operations. They also explore the transformative impact of AI on business efficiency, explaining its practical applications and the importance of continuous learning for...2024-07-1046 minSaaS Expert Voices presented by MaxioThe Power of Intent: How Clear Communication Drives Success with Amber Wendover and Tom PerryThis week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with two SaaS industry veterans, Amber Wendover, Principal at Thinking People Consulting, and Tom Perry, Chief Career Officer and Founder of Engaged Pursuit. Randy, Tom, and Amber discuss the intricacies of employee engagement and the indispensable role that personal growth plays in organizational success. They take a look at the poignant necessity for CEOs to focus on unlocking their team's potential, referencing Randy’s seven secrets of CEO success that are pivotal in steering organizational strategies. Amber and Tom also talk about the "8th" secret - th...2024-06-2647 minAccounting Answers PodcastFuture Accountants: the New Breed Is Changing the GameEp: 79 Top experts answer: "Will the next generation of accountants be any different from their predecessors?"The Accounting Answers Podcast, hosted by Rob Brown, asks critical questions of the experts, leaders and influencers who shape the decision-making of accountants, CPAs and finance professionals. Today we ask:Will the next generation of accountants be any different from their predecessors?You'll hear insightful and passionate answers from these 5 experts and influencers:Randy Johnston | Thought Leader & Genuine Renaissance Spirit for all Accounting TechnologyRandy Wootton | CEO at Maxio advising B2B SaaS...2024-06-2011 minSaaS Expert Voices presented by MaxioFrom Numbers to Narrative: Crafting a Compelling Financial Forecast with Josh AharonoffThis week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Josh Aharonoff, CEO of Mighty Digits and Your CFO Guy, and the Founder of Modelwiz. With a diverse background that includes a start at the Big Four accounting firm KPMG, experience as a startup founder, and strategic finance roles, Josh has carved out a niche as a fractional CFO. Josh emphasizes the importance of having a robust financial model, detailing the four stages of building one. He also highlights the critical differences between traditional accounting roles and the value-add of a fractional CFO, especially for...2024-06-1947 minSaaS Expert Voices presented by MaxioSaaS Growth Trends Report 2024 with Jon CochraneThis week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Jon Cochrane, Director of the Maxio Institute, to discuss the latest insights from their SaaS Growth Trends report. Randy and Jon delve into the significant findings of the Q1 2024 report, discussing the differences in growth patterns between subscription-based and consumption-based pricing models, as well as the dynamics between companies below and above one million dollars in revenue. Jon also shares a detailed analysis of the strongest and weakest sectors, with notable mentions of the developer and engineering tech space and the transportation and logistics sector. 2024-06-1230 minSaaS Expert Voices presented by MaxioWinning Long-Term: Creating Media-Led Growth and Driving Revenue with Nathan LatkaThis week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Nathan Latka, CEO of Founderpath. Known for his entrepreneurial spirit, data-driven approach, and thought-provoking insights, Nathan shares his three-phase entrepreneurial journey, starting with his initial foray into the booming social media world and progressing into the creation of the Latka Agency, and then Founderpath. Randy and Nathan discuss the changing landscape of the startup market, the importance of media-led growth, and the role of debt financing in funding software companies. Nathan shares insights from his extensive experience interviewing SaaS CEOs and highlights the need for...2024-06-0544 minSaaS Expert Voices presented by MaxioThe Five Components of a Successful CEO: Focus, Communication, People, Values, and Results with Joelle KaufmanThis week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Joelle Kaufman, a seasoned B2B SaaS expert. Together, they delve into the intricacies of what makes CEOs successful, the importance of executive team dynamics, and strategies for driving company growth in challenging markets. Joelle Kaufman shares her five foundational components for CEO success, exploring themes like organizational focus, effective communication, driving team motivation, empowering teams through growth opportunities, and the embodiment of company values by leaders. Randy and Joelle also discuss the essential aspects of creating a high-functioning revenue engine and the nuances of...2024-05-2946 minAccounting Answers PodcastBusiness Advisors: The Evolving Identity of AccountantsEp: 59 Top experts answer: "Are business owners any closer to receiving proactive advice from accountants?"The Accounting Answers Podcast, hosted by Rob Brown, asks critical questions of the experts, leaders and influencers who shape the decision-making of accountants, CPAs and finance professionals. Today we ask:Are business owners any closer to receiving proactive advice from accountants? You'll hear insightful and passionate answers from these 5 experts and influencers:Randy Johnston | Thought Leader & Genuine Renaissance Spirit for all Accounting TechnologyRandy Wootton | CEO at Maxio advising B2B SaaS companies on...2024-05-2310 minSaaS Expert Voices presented by MaxioEfficiency in Finance: Navigating the Essentials of Early-Stage Startups with Alex Diaz-AsperThis week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Alex Diaz-Asper, Principal & Founder of Tarsus, and an experienced figure in the financial dimension of SaaS businesses. With an extensive background in private equity and M&A, Alex shares key financial concepts and strategies within the SaaS landscape. Randy and Alex explore the importance of clean financials, the impact of accounting errors on M&A, and navigate through the potential risks and rewards of dealing with client concentration. Delving into the transition from PE to an operational role, Alex also shares insights from the strategic...2024-05-2244 minSaaS Expert Voices presented by MaxioInfluence vs. Impact: Redefining Success in the Accounting Profession with Rob BrownThis week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Rob Brown, Co-Founder of Accounting Influencers Roundtable (AIR), and author of the book “Build Your Reputation.” Rob and Randy delves explore the evolving responsibilities of accountants and accounting firms as they navigate an industry that demands a shift from traditional compliance to more strategic advisory roles. Rob touches upon the challenges faced due to an aging profession, technological advancements, and the shift towards value-added services. Listen this week as Rob shares effective strategies for making an impact and selling to accountants, highlighting the significance of esta...2024-05-1553 minSaaS Expert Voices presented by MaxioBuilding Revenue Architecture for Startup Success with Jim Delaney and Kristian MarquezThis week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Jim Delaney, CEO of Traction AI, and Kristian Marquez, President, CEO, and CFO of FinStrat Management. Randy, Jim, and Kristian discuss the significance of pairing robust revenue operations with meticulous financial strategies to foster startup growth. Jim shares his experience at Canvs AI and the intriguing role AI plays in gauging human emotions—a significant leap from traditional social media monitoring tools. He highlights the importance of unifying marketing, sales, and customer success teams with integrated systems to drive performance metrics. Kristian, with his telemedicine an...2024-05-0855 minSaaS Expert Voices presented by MaxioThe Tech Stack and The Tech Pile: Creating Seamless Data Flow with Anthony NitsosThis week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Anthony Nitsos, Founder and CEO of SaaS Gurus. With a background that intriguingly intertwines medical school education and extensive expertise in finance, Anthony has over 25 years of experience building SaaS financial models. Randy and Anthony discuss principles for building and scaling backend financial systems that can transition from startup to scaleup without creating a "tech pile." By drawing parallels between human anatomy and business functionalities, Anthony emphasizes the significance of a single source of truth in accounting systems and the critical nature of precise and...2024-05-0148 min
GrowCFO Show#181 The Effect of AI on the Workforce with Randy Wootton CEO at MaxioRandy Wootton is an experienced technology executive with over 20 years of experience in corporate leadership roles. He joins Kevin Appleby as a guest on the GrowCFO Show ahead of appearing as a panellist at the GrowCFO Global Finance Summit. He has served as CEO of three startups: Rocket Fuel, Percolate, and Maxio. Randy spent 8 years in the U.S. Navy before transitioning to the corporate sector with Microsoft and Salesforce. He holds an MBA from Harvard Business School and a Master's in Great Books.
At Maxio, Randy leads a business that helps B2B SaaS companies unlock their next stage...2024-04-3022 minAccounting Answers PodcastBeyond the Balance: Innovations Shaping AccountingEp: 39 Top experts answer: "What, if anything, will significantly change accounting in the next few years?"The Accounting Answers Podcast, hosted by Rob Brown, asks critical questions of the experts, leaders and influencers who shape the decision-making of accountants, CPAs and finance professionals. Today we ask:What, if anything, will significantly change accounting in the next few years?You'll hear insightful and passionate answers from these 5 experts and influencers:Randy Johnston | Thought Leader & Genuine Renaissance Spirit for all Accounting TechnologyRandy Wootton | CEO at Maxio advising B2B SaaS...2024-04-2514 minSaaS Expert Voices presented by MaxioThe Rule of X: The Art of Setting Ambitious and Attainable Targets with Jeff EpsteinThis week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Jeff Epstein, Operating Partner at Bessemer Venture Partners and a distinguished figure in the business and finance sectors. Randy and Jeff discuss the rationale behind budgeting, emphasizing its role in predicting financial futures, resource allocation, motivation, and maintaining fiscal discipline with investor funds. Jeff talks about the recent introduction of the Rule of X by Bessemer Venture Partners, examining the balance between growth and profitability. Jeff also shares pragmatic wisdom from his time at Oracle about setting realistic yet ambitious targets and flourishing within set...2024-04-2443 minSaaS Expert Voices presented by MaxioLeveraging Technology to Drive Better Decision Making with Dawoud NasratyThis week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Dawoud Nasraty, Director of Consulting at Armanino. After serving as an accountant at a Big Six firm, Dawood's career trajectory includes roles for a European telecommunications company in Afghanistan and as a CFO. Dawoud and Randy talk about the intricate world of data and decision-making, the technological advancements shaping accounting practices, and lay out the essential lessons and best practices drawn from Dawood's extensive stint as both a consultant and an in-house financial controller. They also discuss the necessity of solid infrastructural investment and why...2024-04-1725 minSaaS Expert Voices presented by MaxioImpact and Income: Investing in Your Tribe and Borderless Talent with CEO David NilssenThis week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with David Nilssen, CEO of DOXA Talent, and a forerunner of revolutionizing how businesses think about and engage with borderless talent. Randy and David take a look at the intricacies of borderless talent acquisition and the attributes that contribute to the success of a CEO in today's ever-evolving SaaS landscape. They discuss how purpose-driven approaches to outsourcing can bring about positive global change and how talent scarcity, remote work, offshoring, and AI integration are altering the business world permanently. David also talks about the value of...2024-04-1044 minSaaS Expert Voices presented by MaxioThe Power of Product-Led Growth: Unlocking Innovation with Dave BoyceThis week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Dave Boyce, a GTM-focused SaaS Advisor, board member for Winning by Design and Forrester, and professor at BYU. Dave shares his unique approach to career decisions, focusing on his need for challenging work that ensures personal growth and impact. This approach has shaped his strategies for businesses to adopt a customer-centric mindset that aligns the product with the user's core needs, creating a successful PLG strategy. Dave and Randy discuss the framework required for a PLG model, identifying the mindset, talent, and timeline necessary for...2024-04-0348 minAccounting Answers PodcastThe Need for Fit for Purpose Accounting Software SolutionsEp: 19 Top experts answer: "What could the tech/software vendors do better to serve accountants?"The Accounting Answers Podcast, hosted by Rob Brown, asks critical questions of the experts, leaders and influencers who shape the decision-making of accountants, CPAs and finance professionals. Today we ask:What could the tech/software vendors do better to serve accountants?You'll hear insightful and passionate answers from these 5 experts and influencers:Randy Johnston | Thought Leader & Genuine Renaissance Spirit for all Accounting TechnologyRandy Wootton | CEO at Maxio advising B2B SaaS companies on...2024-03-2810 minSaaS Expert Voices presented by MaxioWhat Makes a Great CFO?: The Journey of Transformation with CFO CJ GustafsonThis week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with CJ Gustafson, CFO, and writer behind Mostly Metrics, to discuss the CFO's transformation from a back-office statistician to a front-office strategist, the evolving landscape of SaaS, and the future of finance leadership. Randy and CJ discuss the qualities that distinguish outstanding CFOs, the integration of strategic planning with finance, and the powerful impact of technology on the CFO's role. Listen as CJ shares how CFOs are leveraging technology to streamline processes, enhance decision-making, and drive company performance while balancing risk in the dynamic SaaS sector.2024-03-2745 minSaaS Expert Voices presented by MaxioSolving the Churn Problem: Revolutionizing NRR with CEO Lihong HickenThis week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Lihong Hicken, Co-founder and CEO of TheySaid, about her journey in the SaaS industry and her insights on customer retention. Lihong shares her experiences as a sales executive and CRO, and discusses the challenges of preventing churn and driving net retention. Lihong shares how TheySaid is pioneering a way to capture customer sentiment and unearth early indicators of churn, fundamentally shifting how companies interact with their customers for improved retention and revenue growth. Listen as Randy and Lihong discuss strategies and solutions for improving customer...2024-03-2043 min
Evolving Your WorkplaceFrom Naval Academy to CEO: Unpacking Randy Wootton's Leadership Journey in TechIn today's episode, host Carol Schultz sits down with Randy Wootton, the CEO of Maxio, a financial operations platform for B2B SaaS companies. They explore the challenges and triumphs of competing in the B2B tech world, market contractions, and the importance of understanding company capabilities for future growth. Randy shares invaluable lessons from his past, from transitioning from a military background to corporate leadership, to leading a venture-backed company. The two explore the capital structure, taking on debt, and the importance of having a reliable CFO. They also discuss the company’s unique approa...2024-03-1451 minSaaS Expert Voices presented by MaxioThe Future of Finance: Embracing Technology and Shifting Roles with Tom HoodThis week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Tom Hood. Tom shares the myriad of challenges he's faced, victories achieved, and lessons learned throughout his career, which currently has him at the helm of AICPA's digital engagement and growth initiatives. Randy and Tom discuss the CPA Vision Project from 1999, which laid the groundwork for the accounting profession's future vision. This forward-thinking project has lasted well into the present, influencing the 2025 report and shaping the CPA's role in today's rapidly changing technological landscape. Listen this week as they touch on the breadth of opportunities...2024-03-1345 minMarTech Podcast ™ // Marketing + Technology = Business GrowthMaking Your SaaS Biz A “Must Have”Randy Wootton, CEO of Maxio, delves into what drives SaaS success. In the last two years, there's been a shift in the landscape of SaaS. Achieving "must-have" status for your SaaS business hinges on nurturing a comprehensive strategy that addresses each stage of the customer journey, from initial awareness to conversion and beyond. This approach requires a strong foundation built upon understanding your customers' problems and showcasing your product as the solution. Today, Randy discusses how to make your SaaS business a must-have.Connect With: Randy Wootton: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // ...2024-03-1315 minMarTech Podcast ™ // Marketing + Technology = Business GrowthMaking Your SaaS Biz A “Must Have”Randy Wootton, CEO of Maxio, delves into what drives SaaS success. In the last two years, there's been a shift in the landscape of SaaS. Achieving "must-have" status for your SaaS business hinges on nurturing a comprehensive strategy that addresses each stage of the customer journey, from initial awareness to conversion and beyond. This approach requires a strong foundation built upon understanding your customers' problems and showcasing your product as the solution. Today, Randy discusses how to make your SaaS business a must-have.Connect With: Randy Wootton: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // ...2024-03-1315 minMarTech Podcast ™ // Marketing + Technology = Business GrowthUnit Economics Deciphering The State Of SaaSRandy Wootton, CEO of Maxio, delves into what drives SaaS success. In the last two years, there's been a shift in the landscape of SaaS. It seems the days of growth at all costs are over, and instead, there's a growing emphasis on efficient growth, leading to a change in the metrics for marketers and SaaS business valuations. Today, Randy discusses how we can decipher the state of SaaS.Connect With: Randy Wootton: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at htt...2024-03-1225 minMarTech Podcast ™ // Marketing + Technology = Business GrowthUnit Economics Deciphering The State Of SaaSRandy Wootton, CEO of Maxio, delves into what drives SaaS success. In the last two years, there's been a shift in the landscape of SaaS. It seems the days of growth at all costs are over, and instead, there's a growing emphasis on efficient growth, leading to a change in the metrics for marketers and SaaS business valuations. Today, Randy discusses how we can decipher the state of SaaS.Connect With: Randy Wootton: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at htt...2024-03-1225 minSaaS Expert Voices presented by MaxioStrategic Finance: Applying the CAMELS Framework to Financial LeadershipThis week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Mark Gandy CEO of G3 CFO and the founder of the Financial Operating System. With an extensive career that started at KPMG, Mark has a background rich in accounting and financial expertise. Randy and Mark discuss the importance of a financial operating system and how it can help businesses get unstuck. Mark shares his insights on the CAMELS system, which stands for capital, asset quality, management, earnings, liquidity planning, and sensitivity to market risk. Listen this week as Randy and Mark explore growth trajectories, operational...2024-03-0648 minSaaS Expert Voices presented by MaxioUnbundling the Fintech Stack: Exploring Opportunities for Innovation with Brian BellThis week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Brian Bell, Managing Partner of Team Ignite Ventures, about his journey from finance to product management to becoming an investor. Brian highlights how his eclectic background has shaped his investment philosophy. Randy and Brian discuss the importance of customer validation, the impact of AI in the advertising industry, and the patterns of success and failure in early-stage startups. They also explore the trends in fintech and the office of the CFO, including the unbundling and bundling of services and how emerging AI technologies are forging...2024-02-2843 minSaaS Expert Voices presented by MaxioThe Rise of AI in Accounting: How Technology is Transforming the Finance Function with Matthew MayThis week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, welcomes Matthew May, President of Acuity and CEO at Verify IQ, for a deep dive into the evolving world of SaaS finance and the transformative roles of CFOs within technology companies. Randy and Matthew discuss the strategic evolution of the CFO's office and the vital adaptations necessitated by rapidly advancing technologies. Matthew talks about the impacts of technology automation and AI on traditional finance roles and the convergence of CFO and COO responsibilities. Listen this week as Randy and Matthew explore the upward shift from data processing...2024-02-2142 minSaaS Expert Voices presented by MaxioThe Maxio Institute Report: Insights for SaaS ExpertsThis week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Jon Cochrane, VP of Strategy at Maxio and Director of the Maxio Institute, to discuss the Maxio Institute Growth report and the future of the Maxio Institute. Randy and Jon delve into key insights from the report, including the resilience of B2B businesses and the impact of the pandemic on different industries. They discuss how data can drive growth and inform business strategies and the challenges faced by sales and marketing tech companies amid competitive pressures and shifting budgetary priorities. Listen as they explore...2024-02-1433 min