Shows
Minds of EcommerceRecycling, Retail, and Rapid Pivots: The RAREFORM Growth Playbook With Alec AvedissianAlec Avedissian is the Co-founder and CEO of RAREFORM, an innovative brand that recycles vinyl billboards into one-of-a-kind bags, backpacks, and accessories. With over a decade of experience in entrepreneurship, Alec has led RAREFORM from its roots as a surf bag company to a thriving eight-figure ecommerce business, recycling 80% of billboard materials in the US. He is passionate about sustainability, creative product design, and building purpose-driven brands that adapt to market needs. In this episode… Pivoting too late can be fatal, and moving too fast can derail a growing brand. For ecommerce founders, knowing when and...2025-04-3018 minMinds of EcommerceHow Team Alignment and Founder-Led Marketing Fueled FiftyFlowers’ Explosive Growth With Liza RoeserLiza Roeser is the Founder and CEO of FiftyFlowers, an innovative online floral retailer that delivers farm-fresh flowers directly to customers across the US. Her journey began in the early 1990s with the Peace Corps in Ecuador, where she developed a passion for the floral industry and later spent over a decade building relationships with sustainable farms worldwide. Under her leadership, FiftyFlowers has grown into a multimillion-dollar business with over a million orders delivered. A serial entrepreneur, Liza also founded Flower Fix, Farm Exports, Inc., and The Flower CEO, where she shares insights on entrepreneurship, ecommerce, and the floral...2025-04-2319 minMinds of EcommerceFrom Paid Media Struggles to 70% YoY Growth: Veiled’s Dashboard-Driven Strategy With Kareem ElgendyKareem Elgendy is the Chief Executive Officer of Veiled, an eight-figure fashion brand for Muslim women. Under his leadership, Veiled has achieved impressive growth, with consistent revenue increases and a strong emphasis on analytics to optimize the company’s ecommerce strategy. Kareem previously served as a Senior Marketing Strategist at Baked Bouquet and held project management roles at Frank Seta & Associates. His multifaceted background, including roles as a sustainability expert, software engineer, and unit manager in banking, adds a unique perspective to his approach in the fashion industry. In this episode… Ecommerce founders often face mounti...2025-04-1620 minMinds of EcommerceBootstrapped Growth: Inside Tumble’s DTC Journey With Justin Soleimani and Zach DannettJustin Soleimani is the Co-founder and Co-CEO of Tumble, a Los Angeles-based company specializing in machine-washable, spillproof rugs designed for modern living. Before establishing Tumble in 2021, he worked as a consultant at Bain & Company, advising clients across various industries. Justin holds an MBA from Columbia Business School and a BA in Economics from Emory University, where he met his Co-founder, Zach Dannett. Under their leadership, Tumble has grown significantly, scaling to high eight-figures in revenue within four years. Zach Dannett is the Co-founder and Co-CEO of Tumble. Before Tumble, he served as the General Merchandise Manager and...2025-04-0917 minMinds of EcommerceFrom Tackle to Tech: The Omnia Fishing Strategy With Matt JohnsonMatt Johnson is the Co-founder and CEO of Omnia Fishing, an innovative ecommerce platform that personalizes tackle shopping through map-based technology and community engagement. In 2010, he co-founded Contour Innovations, developing the lake mapping platform Insight Genesis, which was acquired by Lowrance in 2014. Matt also co-founded Able Seedhouse and Brewery in Northeast Minneapolis. An avid angler, he has fished globally, from lake trout in Lake Superior's Apostle Islands to yellowtail kingfish in New Zealand. In this episode… Choosing the right product online can feel overwhelming — especially when selection depends on real-time local conditions. Shoppers want confidence in th...2025-04-0224 minMinds of EcommerceHow Bay Smokes Scaled to Eight Figures Without Traditional Advertising With William GoodallWilliam Goodall is the Founder of Bay Smokes, a national cannabis company specializing in high-quality smokable hemp products. Under his leadership, Bay Smokes has expanded its product line to include THC, CBD, Delta-8, and other plant-based medicines, gaining a significant following on social media platforms. William studied biomedical engineering at Arizona State University before leaving to pursue entrepreneurial ventures. His innovative approach to marketing and product development has positioned Bay Smokes as a prominent brand in the evolving cannabis industry. In this episode… How do you grow a brand when traditional marketing channels are off-limits? Fo...2025-03-2623 minMinds of EcommerceScaling Unconventional Products Online: TerraSlate’s B2B Growth Blueprint With Kyle EwingKyle Ewing is the Founder and CEO of TerraSlate Paper, a company specializing in high-quality waterproof and rip-proof paper products. After leaving the corporate world in 2014, he launched Guerrilla Tags ID Systems, which experienced rapid growth and was acquired in 2015. Building on his entrepreneurial success, Kyle established TerraSlate in 2015, growing it into a multimillion-dollar company serving clients in over 85 countries. A serial entrepreneur with ventures across multiple industries, he is also the Chairman of Windward Equity and Owner of Big Island Honey Co. In this episode… Many entrepreneurs struggle to scale unconventional products online, especially wh...2025-03-1922 minMinds of EcommerceFrom Pop-Ups to Profits: The Growth Formula Behind Maguire Shoes With Myriam Belzile-MaguireMyriam Belzile-Maguire is the Founder and Designer at Maguire Shoes, an independent fashion footwear and accessories brand based in Montreal, Canada. Co-owned by Myriam and her sister, Romy, the award-winning brand has built a strategic presence in digital and physical marketplaces. Under Myriam’s leadership, Maguire Shoes operates boutiques in Montreal, Toronto, and New York and was honored with the Emerging Talent Award in Accessories at the 2022 Canadian Arts and Fashion Awards. Before founding Maguire, Myriam designed for dozens of renowned brands, such as Opening Ceremony, and held creative positions at United Colors of Benetton in Italy and Aldo Gr...2025-03-1220 min
Aux Quatre CoinsAux Quatre Coins - épisode 1 - Alexandre DaigleDans ce premier épisode du balado Aux Quatre Coins, Maxime Van Houtte et Raphaël Doucet discutent des plus récentes actualités à travers la ligue.Justin Poirier est en feu à Baie-Comeau; les équipes de l'heure - dont l'Océanic de Rimouski, qui accueillera le tournoi de la Coupe Memorial -; et les meilleurs espoirs de la LHJMQ en vue du Repêchage 2025 de la LNH paraissent très bien.En entrevue, Alexandre Daigle se remémore son parcours avec les Tigres de Victoriaville et y va d'un conseil aux jeunes joueurs d'aujourd'hui: soyez patients!2025-01-3147 min
Perpetual TrafficMUST Listen! The Top 5 Most Engaging Perpetual Traffic Shows of 2024Today, we’re diving into something special — a curated highlight reel of the five most engaged episodes of 2024. And no, we’re not talking about the most popular ones — these are the episodes that had you glued to your headphones, taking notes, and implementing game-changing strategies. From unraveling the three biggest CRO myths with Raphael Paulin-Daigle to Lauren dropping some Q5 knowledge bombs that slashed CPAs by 90%, this collection is packed with insights. Oh, and let’s not forget the moment we finally cracked the code on Google Search Ads lead generation — a nut we’ve been trying to crack for year...2024-12-2724 minPerpetual TrafficThe 3 Big CRO Myths DEBUNKED with Raphael Paulin-DaigleRalph Burns and Lauren Petrullo tackle some of the biggest misconceptions about Conversion Rate Optimization (CRO) with industry expert Raphael Paulin-Daigle. They dig into why obsessing over conversion rates alone can backfire and why metrics like lifetime value (LTV) and average order value (AOV) matter more in the long run. The discussion also hits on how platforms like TikTok are shaking up the CRO space and what that means for modern businesses. Raphael shares his story of turning a passion for marketing as a teenager into a thriving career working with top DTC brands. Packed with examples and no-nonsense...2024-11-2247 minMinds of EcommerceFrom Series A to Nine Figures: Leveraging Offer Testing for Ecommerce GrowthCherene Aubert is the VP of Digital and Ecommerce at ILIA Beauty, an LA-based cosmetics brand, where she leads the charge in digital innovation and sales transformation. With a history of driving growth for over 100 DTC brands and managing nearly $300 million in media spend, Cherene's expertise spans from Series A startups to established companies post-acquisition. Her strategic mind was pivotal at Bobby, a DTC brand that soared to nine figures in revenue in just two years. Specializing in offer testing, Cherene's approach to marketing is data-driven, customer-focused, and geared toward maximizing ROI. In this episode… Ar...2024-07-2424 min
INspired INsider Podcast[Top Agency Series] Insider Strategies for Maximizing E-Commerce Growth With Raphael Paulin-DaigleRaphael Paulin-Daigle is the CEO of SplitBase, an e-commerce conversion optimization agency for fashion, luxury, and lifestyle brands. SplitBase combines rigorous customer research with A/B and AI testing to enable long-term growth for DTC luxury brands. SplitBase is at the forefront of conversion optimization, generating revenues of over $1 million for famous brands like Kiehl’s and its parent company L’Oréal, and increasing conversions by double digits for many DTC brands like DIFF Eyewear and Dr. Squatch. Before founding SplitBase, Raphael led special projects at Blockstream and was a digital marketing consultant. Raphael also hosts the Mi...2024-07-2344 minMinds of EcommerceScaling Celebrity-Backed Brands: The Chamberlain Coffee SuccessChris Gallant is the CEO of Chamberlain Coffee, a thriving coffee, matcha, and tea brand founded by renowned YouTube influencer Emma Chamberlain. Launched in 2019, Chamberlain Coffee has expanded from an online DTC brand to rapidly branching out to over 10,000 stores nationwide. With over 15 years of experience in commercial beverage management, Chris spearheads the brand’s growth strategy and expansion. He holds an MBA from the MIT Sloan School of Management, bringing insights into growing brands with a focus on product quality and consumer behaviors for sustained growth. In this episode… Can celebrity appeal translate into expo...2024-06-1217 minMinds of EcommerceBoosting Ecommerce Sales Through Instagram DMs and Micro-Influencer Landing PagesJustin Silver is the Co-founder of AAVRANI, an Ayurvedic beauty brand focusing on skin and hair care. Ranked in Mintoiro's Top 100 Trending Skincare Brands in January 2014, the brand has expanded globally. Justin started his career in investment banking and private equity before venturing into investing in consumer goods and partnering with businesses in the food, beauty, and beverage niches. He is an investor turned entrepreneur with experience growing digital-first luxury brands through ecommerce, retail, and wholesale. A Wharton Business School alumnus, Justin imparts industry knowledge as a Venture Advisor to students at Yale, Entrepreneur in Residence at Venture Lab...2024-03-2024 minMinds of EcommerceHow to Redesign Your Website Without Killing Your Conversion RateRaphael Paulin-Daigle is the CEO of SplitBase, an ecommerce conversion optimization agency for fashion, luxury, and lifestyle brands. SplitBase combines rigorous customer research with A/B and AI testing to enable long-term growth for DTC luxury brands. As the only conversion optimization agency specializing in luxury and fashion, Raphael and his team have generated revenues of over $1 million for famous brands like Kiehl's by L'Oréal and boosted conversions by double digits for many DTC brands like DIFF Eyewear and Dr. Squatch. Before founding SplitBase, Raphael led special projects at Blockstream and was a digital marketing consultant. H...2024-03-1333 minMinds of EcommerceHow Laundry Sauce Scaled to Eight Figures Without EmployeesIan Blair is the Founder and CEO of Laundry Sauce, a fast-growing DTC brand creating designer laundry detergent pods. A seasoned entrepreneur passionate about SaaS and internet marketing, Ian started his ecommerce journey selling golf balls on eBay. Leveraging his background in inbound marketing, SEO, and paid media, he has transformed Laundry Sauce into a thriving enterprise, scaling the brand to eight figures in two years. Ian is also a partner and board member at Fast Lane Drive, a members-only exotic car club, and the CEO of BuildFire, a mobile app development platform that has powered creative professionals and...2024-03-0621 minMinds of EcommerceBoosting Your Ecommerce Sales With Direct-Response Ads: Top StrategiesAndrew Case is the Co-founder of NoonBrew, which creates superfood teas for improving sleep and energy. Launched in 2021, NoonBrew has shipped over 100,000 packages of tea to customers in all 50 states. Before his venture into ecommerce, Andrew worked as an account executive selling enterprise SaaS at several product-led companies. A graduate of International Business at Webster University, he leverages his sales background and passion for entrepreneurship to scale NoonBrew, growing the company to seven figures within two years. In this episode… Direct-response advertising is all about enticing leads to take a specific action. However, for ecommerce su...2024-02-2819 minMinds of EcommerceHarnessing the Power of User-Generated Content for Ecommerce GrowthDiego Camejo is the Founder and CEO of She's Waisted, a premium shapewear and activewear brand empowering women to feel confident and beautiful in their skin. A serial entrepreneur with a diverse background in filmmaking, music production, and digital marketing, Diego is also the Founder and Creative Director of Artec Media, a digital media production company, and has built multiple ecommerce ventures with eight-figure lifetime sales. He leverages his passion for creativity and a keen eye for disruptive ideas to spearhead She’s Waisted’s accelerated growth. In this episode… In today's digital landscape, user-generated conten...2024-02-2120 minMinds of EcommerceRetention and Churn Reduction Strategies for Ecommerce BrandsJohn Roman is the CEO of the Battlbox Group, an outdoor subscription service delivering hand-picked survival, EDC, and other cool gear from its expert team of outdoor professionals. John is an experienced ecommerce executive and board member with a demonstrated history of working in the consumer goods and technology industry. He leveraged his DTC and B2B expertise to scale BattlBox into an industry leader with a $30 million subscription portfolio. A renowned speaker and industry expert, John contributes valuable insights to the industry and shares ecommerce lessons on his blog, Online Queso. In this episode… Wh...2024-02-1425 minMinds of EcommerceHow Industry-Specific Landing Pages Boost Conversion RatesRiley Stricklin is the Co-Founder and CEO of Lume Cube, an ecommerce brand designing premium lighting tools for the creator economy. Established in 2014, Lume Cube started with a portable waterproof light for GoPro cameras and has since expanded to portable lights, partnering with notable retailers like Best Buy and the Apple Store. Before Lume Cube, Riley led sales and marketing teams across various companies, including Octagon and Ludus Sports. He was also a member of the Board of Directors at the San Diego chapter of the Entrepreneurs' Organization. In this episode… A landing page, also kn...2023-12-2022 minMinds of EcommerceCategory Creation: How To Thrive in a Crowded MarketMatt Bertulli is the Co-founder and CEO of Pela Case and Lomi, certified B-corp brands operating at the intersection of waste innovation and consumer technology. Fueled by a mission to minimize global waste, Pela creates sustainable phone cases from eco-friendly materials, while Lomi transforms food waste into nutrient-rich plant food with its Smart Waste™ kitchen composter. Pela Case and Lomi have been named Top 10 in the Canadian Business Growth 500 ranking and #1 in Deloitte’s Fast 50 for cleantech businesses in Canada. After over a decade as a software developer, Matt started his entrepreneurial journey by co-founding Demac Media, an aw...2023-12-1324 min
Pixel Retentive PodcasteCommerce Best Practices | Raphael Paulin-DaigleRaphael Paulin-Daigle is the CEO of SplitBase, a business helping fashion and lifestyle e-commerce companies sell more through its Testing Trifecta optimization program. They have worked with clients including L'Oréal, Kiehl's, BestSelf, Frank + Oak, and more. He has previously served as a digital marketing consultant and has founded several companies throughout his fruitful career. In this episode… Every online store or vendor wants to convert all their visitors, but the reality is often far from this. Getting the attention of a potential customer is only the first step. The tricky part is getting the fol...2023-12-0639 minMinds of EcommerceTV Ads Secrets for DTC Ecommerce GrowthGreg Schwartz is the Founder of Household, a boutique TV consultancy that works with direct-to-consumer brands on creative, media planning, and overall TV growth strategies. Passionate about transforming brands into household names, Greg has created over 150 TV commercials and helped many eight-figure brands, such as Moon Pod and Solgaard, profitably scale using TV as the main growth engine. Before Household, he helped run and launch many ecommerce brands. With a robust skill set that includes direct-response advertising, growth marketing, video production, and performance marketing, Greg contributes valuable insights to the industry. In this episode… When it...2023-12-0623 minMinds of EcommerceThe Strategy That Dramatically Increased Tenzo Tea's LTV by 50%Steve O'Dell is the Co-founder and CEO of Tenzo Tea, a DTC organic matcha tea company. Available in thousands of stores and featured in Entrepreneur, CBS, and People, Tenzo Tea provides healthy energy through organically sourced and sustainable ingredients. Steve's roots are deeply entrenched in entrepreneurship, and he is an investor in multiple startups, including Jibby Coffee. He also co-founded The Odd Job Brothers, KOTU Inc., Iliad Tech, ACCESS, and Ad Valorum. Steve attended UCLA briefly before deciding to leave to explore entrepreneurial opportunities. In this episode… In the digital world of ecommerce, where customer sat...2023-11-2918 minMinds of EcommerceHow a DTC Cookware Brand Leveraged Product Bundling To Accelerate GrowthJordan Nathan is the Founder and CEO of Caraway, a fast-growing direct-to-consumer cookware brand. Launched in 2019, Caraway is on a mission to create well-designed, non-toxic, ceramic-coated home goods. Before founding his own company, Jordan was the CEO of Vremi, a kitchen and home goods company owned by the Mohawk Group. His strategic vision and leadership have been instrumental in Caraway's exponential growth and partnerships with notable wholesalers, including Amazon, Nordstrom, Zola, and West Elm. A graduate of consumer psychology from Colby College, Jordan was a Forbes 30 Under 30 honoree in the retail and ecommerce category in 2018. In this...2023-11-2221 minMinds of EcommerceThe Partnership-Building Strategy That Positioned Eight Sleep as a Market LeaderAlexandra Zatarain is the Co-founder and Vice President of Brand and Marketing at Eight Sleep, a sleep fitness company specializing in smart mattresses and mattress covers that heat and cool to regulate body temperature. Before launching the San Francisco-based startup, Alexandra worked in public relations in New York City. At Eight Sleep, she leads the company’s brand marketing strategies and partnerships with health-conscious technologists and elite athletes such as Lewis Hamilton and Justin Medeiros. In 2017, Alexandra was included in the Forbes 30 Under 30 in Consumer Technology list, and in 2020, Inc. recognized her as one of the Top 100 Fem...2023-11-1525 minMinds of EcommerceUnlocking the Power of SEO and Content Marketing for Ecommerce Business GrowthSuzie Cyrenne is the Co-founder of Zumalka, a company that delivers natural and homeopathic pet supplements for holistic pet wellness. For over a decade, Suzie has nurtured and cared for pets in over 70 countries through Zumalka’s natural alternatives and the company’s dedication to pet well-being. A certified homeopath who co-founded her first business in 2013, Suzie's roots are deeply entrenched in entrepreneurship. She is also the Co-founder and COO of Buster Fetcher™, an automated tracking system that helps businesses cut shipping costs and boost profit margins. In addition, Suzie hosts the Women Powering Ecommerce Podcast, inspiring others...2023-11-0823 minINspired INsider Podcast[Top Agency Series] Website Conversion Optimization Tips for E-Commerce Brands With Raphael Paulin-DaigleRaphael Paulin-Daigle is the CEO of SplitBase, an ecommerce conversion optimization agency for fashion, luxury, and lifestyle brands. SplitBase combines rigorous customer research with A/B and AI testing to enable long-term growth for DTC luxury brands. SplitBase is at the forefront of conversion optimization, generating revenues of over $1 million for famous brands like Kiehl's and its parent company L'Oréal, and increasing conversions by double digits for many DTC brands like DIFF Eyewear and Dr. Squatch. Before founding SplitBase, Raphael led special projects at Blockstream and was a digital marketing consultant. Raphael also hosts the Minds o...2023-11-0242 min
Up Arrow PodcastCRO: The Good, the Bad, and the Ugly With Raphael Paulin-DaigleRaphael Paulin-Daigle is the Founder and CEO of SplitBase, a conversion optimization and landing page agency helping e-commerce companies increase conversion rates and profit margins. As a digital marketing consultant, Raphael has helped leading brands add millions to their bottom line, including Dr. Squatch, Hyperice, and L’Oréal. He is also the host of the Minds of Ecommerce Podcast, where he interviews e-commerce brand executives on top growth strategies. In this episode… The ascent of e-commerce requires companies to compile user data to determine effective marketing strategies that resonate with their target audiences. Brands who u...2023-09-1958 minMinds of EcommerceSuccessfully Growing a DTC Brand Beyond US Borders - with Stephen Pinto, Dr. SquatchStephen Pinto is Director of Product Management at Dr. Squatch, one of the fastest-growing brands in the DTC space. In this episode, Stephen shares how they've scaled Dr. Squatch beyond American borders, starting with Canada, and then Europe, while keeping operations lean and efficient.2022-11-3021 min
Commerce Élite30: +800 000$/ mois en revenus supplémentaires e-commerce grâce au CRO avec Raphael Paulin-DaigleBienvenue à tous au 30e épisode du Podcast Commerce Élite!
30 épisodes déjà, ça passe vite!
Et cette semaine, on aborde un sujet dans l'univers du e-commerce qu'on n'a pas encore eu la chance de discuter sur le podcast...
L'optimisation des pages de ventes.
Dans le jargon du marketing numérique, on appelle cette spécialité le CRO (conversion rate optimisation).
Et j'ai fait appel à un expert en la matière aujourd'hui, nul autre que Raphael Paulin Daigle, CEO et fondateur de l'agence Splitbase.
Splitbase se spécialise en une seule cho...2022-11-2227 min
The Long GameHow to Fulfill Customers’ Needs with CRO with Raphael Paulin-DaigleWant to optimize your conversion rates? First, you have to know what’s attracting your customers to your brand. Raphael Paulin-Daigle is the founder and CEO of SplitBase, a CRO agency that works with major D to C and ecommerce brands to improve conversion rates, revenue, and customer experiences. Raphael has walked many companies through the process of optimizing their conversion rates. The key is finding out what your customers truly need—whether they know it or not. In this episode, Raphael explains the difference between A/B testing and CRO, why you shouldn...2022-11-0956 minMinds of EcommerceLanding Pages and A/B Testing to Win at Media Buying - Ash Melwani of ObviAshvin Melwani is the co-founder and CMO of supplement company Obvi. Like most DTC brands, the recent changes with Facebook ads have hit them hard, but they managed to emerge from those challenges with quite a bit of success, mostly by focusing on A/B testing and landing pages. In this episode, we discuss how Obvi reduced their Cost Per Acquisition (CPA) by 57% through landing pages and on-site testing, how long it took them to get results from optimization, and Ash's top tips for brands looking to boost ad performance through CRO and landing pages.2022-08-2525 minMinds of EcommerceGrowth Through Brick & Mortar for Ecommerce Brands - Ben Sehl of KotnBen Sehl is the Senior Product Lead of Hydrogen, Shopify’s new framework for building next-generation custom storefronts; as well as the Co-founder of Kotn, a sustainable lifestyle brand; and Margin, a new men’s grooming brand. In this episode, Ben shares how his company Kotn is using Brick and Mortar stores as a growth strategy. He shares the do's and don'ts, how to calculate ROI on physical stores, as well as plenty of other actionable tips for DTC execs, brand owners, and marketers.2022-04-2724 minMinds of EcommerceHow Understanding Their Customers Led to 1400% Growth - Ben Smith of DiscoBen Smith is the founder of Disco, a DTC skincare brand for men. They've grown significantly over the past years, and Ben credits much of this growth to customer research. By carefully listening to their customers, Disco has been able to use those insights to improve their performance marketing, their website, and overall marketing strategy. In this episode, Ben shares how they do customer research, and how they apply those insights to grow the brands and continuously improve marketing performance.2022-04-0619 minMinds of EcommerceHow to Scale a DTC Brand Using Freelancers - With Chris Meade of CROSSNETChris Meade is the co-founder and CMO of CROSSNET, the world's first four-way volleyball game. The brand has had solid growth over the years, and they've also worked really to deploy their capital in the most efficient ways possible as they scale. One way they're doing that is by primarily hiring freelancers instead of full-time employees. How can any DTC brand replicate the success they've had with freelancers? What mistakes are brands doing when hiring them? And how do you keep freelancers as accountable as full-time staff? The answers, and more, will be found in this episode.2022-03-2321 minMinds of EcommerceActionable Tips for a Highly Effective Referral Program - with Jason Wong of DoeJason Wong is the Founder of Wonghaus Ventures and Doe Lashes, a DTC brand that he managed to scale to millions in just one year. He credits a lot of that growth to their referral program, and that's exactly what we'll talk about in this super actionable episode. Get ready to learn why he thinks most referral programs are a waste, what most brands are doing wrong, and what they've done differently at Doe to make their program one of their most valuable customer acquisition assets.2022-03-1620 minMinds of EcommerceHow Snow Made SMS One of Their Most Profitable Customer Acquisition Channels - With Josh Snow Josh Snow, is the founder and CEO of $100M+ DTC oral care brand, Snow. In this episode, we talk about the best ways for ecommerce brands to use SMS to grow their customer base, extend LTV, and scale profitably. Josh shares how they're doing it at Snow, and his top advice for brands looking to get serious with SMS. You don't want to miss this one. 2022-03-0920 min
DTC POD: How The Best Brands Are BuiltHow to convert website visitors into paid customers without friction (with Raphael Paulin-Daigle, CEO of SplitBase)8:21 - Pivoting from SaaS to ecommerceRaphael was surrounded by Saas founders, but followed his instincts when he found himself far more interested in the ecommerce space.“I started SplitBase when most of my friends were SaaS founders, because that's what I was familiar with. I always like, well, SplitBase is going to be a conversion optimization agency for SaaS companies. Now a couple of things. One, I think it would have been better positioned as a churn reduction agency maybe, or something a bit more focused than conversion optimization. Because I realized after maybe a...2022-01-2758 min
Up Next In CommerceWebsite Optimization and the Importance of A/B Testing and Qualitative and Quantitative DataEvery business needs a website, and every website needs a landing page. These are universal truths. Where things become fuzzy is when you try to understand what makes a landing page good versus just good enough. The difference between having a landing page that is optimized versus one that just works could be huge: we’re talking more conversions, higher LTV, and, ultimately, more money headed toward your bottom line. So then why are brands still neglecting their landing pages? And what can they do to make them better?I asked those exact questions to Raphel Paulin-Daigle, th...2021-08-3135 min
The Dimond Download by Chase Dimond & Cardinal MasonEcommerce Conversion Rate Optimization Misconceptions and Best Practices with Raphael Paulin-DaigleSend us a textRaphael Paulin-Daigle is the Founder of SplitBase, an ecommerce optimization and growth agency.SplitBase has helped famous brands like Kiehl's increase revenues by $1.6M, its parent company L'Oréal build large-scale experimentation programs, and many direct-to-consumer brands like DIFF Eyewear, and Dr Squatch increase conversions by double digits.In this episode we talk about ecommerce conversion rate optimization (CRO) misconceptions and best practices. Raphael also talks about how he learned CRO, how he acquires and retains clients, how he finds talented people to join his team, and s...2021-05-0225 min
LEADING BRANDS® — Wavebreak Podcast[164] How To Maximize What You Already Have With SplitBaseWe’ve been fortunate to watch ecommerce evolve over the years.As brands and trends come and go, a few things have remained constant.One thing in particular, that we’ve talked about a ton on this podcast, is conversion rate optimization.And luckily, today we’re talking with an expert on the topic, Founder and CEO of SplitBase, Raphael Paulin-Daigle.SplitBase specializes in helping brands increase conversions, maximize landing pages, design data-driven websites, and ultimately make the most of what they already have.In this episode we cover topics...2021-02-0149 min
Friendly Atheist PodcastEp. 353 - Why Does Joel Osteen's Church Need PPP Loans?Please support the show at https://www.patreon.com/friendlyatheistpodcast Jessica and I sat down to talk about several stories from the past week involving religion and politics. — Be sure to check out the Being Reasonable podcast if you enjoy street epistemology! — It's absurd that anyone is complaining about Jill Biden's Ph.D. (2:00) — A Denny's server quit after two Christians claimed religious exemptions to wearing face masks. (10:55) — Why does Pastor Joel Osteen‚Äòs megachurch need millions in PPP loans? (14:48) — And why did this preacher buy a private jet after rece...2020-12-181h 02
qamar radio sessionsqamar radio sessions 015 (EOYC 2020)00:00 | Dalmoori - Monochrome (Intro Edit) [Abora Recordings]
05:45 | Lasse Macbeth & Daniel Kandi - Gorgeous (Extended Mix) [In Trance We Trust]
11:01 | Gerome & Dennis Pedersen - Enjoyable (Extended Mix) [AVA White]
15:49 | Bryan Kearney & Deirdre McLaughlin - Open My Mind (Sean Tyas Remix) [Kearnage Recordings]
21:59 | DJ T.H. & Shuba - Paradise (Original Mix) [inHarmony Music]
26:47 | Jesper Olesen - Renaissance (Sandro Mireno Remix) [Synchronized Muzik]
31:22 | Lauren Daigle - You Say (Ciaran McAuley Extended Rework) [Free Download]
37:04 | Xpectra & Maureen Sky Jones - See The Light (Tycoos Dub Mix) [Trance All-Stars Records]
41:15 | Adam Taylor - Lost In Paradise (Extended Mix) [FSOE]
46:30 | Fischer & Miethig - Return To Paradise...2020-12-182h 44
The Winning EcommerceEp36: How to Increase DTC E-Commerce Revenue Through Data & ExperimentationIn this episode of The Winning E-Commerce Experience Show, Raphael Paulin-Daigle talks about how to Increase DTC Ecommerce Revenue Through Data & Experimentation. Specifically, he talks about:- Full-Site A/B Testing & Conversion Optimization- What is "Conversion Trigger Triangle"? and how to prioritize customer questions, doubts, needs- Landing Pages: How to Turn Clicks Into Sales?Raphael Paulin-Daigle is the founder of SplitBase Agency, a company that helps high-growth e-commerce companies increase conversions & profitsThis show is brought to you by DataCue. Your winning e-commerce experience starts from your...2020-09-1100 min
DTC POD: How The Best Brands Are BuiltRaphael Paulin-Daigle: How To Make Landing Pages That Convert Better And Generate More SalesIn this episode, Jay and Ramon are joined by guest Raphael Paulin-Daigle, Founder & CEO of SplitBase.SplitBase specializes in building high-converting landing pages and strong on-site experiences for eCommerce brands.With SplitBase’s experience in landing page optimization, Jay and Ramon join forces with Raphael to discuss how brands can get even more for their influencer marketing efforts using personas.One-to-one marketing, or at least the idea of it, has become increasingly important as consumers have become tired of catch-all traditional advertising. Thus, brands have turned to user-generated content to break through stale ad...2020-05-2119 minMinds of EcommerceHow Saatva Mattress Reached $250m+ in Revenue Through Differentiation in a Crowded Industry - Ricky JoshiRicky Joshi is co-founder of Saatva, one of the first and biggest direct-to-consumer mattress brands to emerge. In an industry where competition is tight, they've managed to grow exponentially over the years, now generating over $250M in annual revenue. In this episode, we talk about how to differentiate in a crowded industry and how to shape your brand's messaging to be able to compete against other giants.2020-05-2026 minMinds of EcommerceUnbound Merino's Strategy for Growing Into a Multi-Million Dollar Brand Through Crowdfunding, Dan DemskyDan Demsky is co-founder of DTC apparel brand Unbound Merino. They've successfully used crowdfunding to get the brand started, and still use it to this day as a growth strategy. In this episode we talk about storytelling in marketing, dive deep into Dan's strategy for launching through crowdfunding, some actionable tricks for a successful campaign, and how million-dollar brands can still use crowdfunding as a marketing channel.2020-04-1724 minMinds of EcommerceScaling a Food & Beverage DTC Brand: Tips to Grow Through Grocery Stores and Amazon - Wilson Hung, Kettle & FireWilson Hung is director of growth at Kettle and Fire, the fastest growing bone broth brand. He was employee #2 at the company, and in only 2 years grew revenues from 5 to 8 figures. In this episode we talk about when’s the right time for a DTC Food & Beverage company to start selling in physical retail stores, Wilson's top tips and tricks for a successful product launch in Whole Foods and other grocery stores, and a few tips for selling on Amazon.2020-03-2724 minMinds of EcommerceHow to Build an Emotionally Charged DTC Brand and Get Into Department Stores - with Andreas Palm of CDLPAndreas Palm, is the co-founder of CDLP, a DTC premium men's underwear brand who's been featured in major publications such as Vogue and GQ, and got into Mr Porter, SSENSE, Barney's and Selfridges right from the start! In this episode, the first of the podcast's 2nd season - Andreas explains why they chose to get into department stores early, HOW they did it, and how they've built a brand that's emotionally charged. You don't want to miss this one.2020-03-1729 min
Free IdeasConversion Optimization And Why You Need To Apply It Your Business TODAY! with Raphael Paulin-DaigleDuring the interview we talk about the Testing Trifecta. Interesting concept. If you sell online, this is going to be a great episode for you.For everyone else, you get the luxury of learning from a young founder. He’s won a ton of awards and been doing this since he was 15! Congrats Rapheal and enjoy the episode. Links mentioned in interview:---------------------------https://splitbase.comhttps://www.linkedin.com/in/raphaelpaulindaigle/http://meetraphael.com Follow Us:----------Podcast Webs...2020-02-1451 minMinds of EcommerceUnder-utilized Growth Opportunities, Selling on Amazon, and SMS Marketing with Andrew Youderian of eCommerceFuelAndrew Youderian built and sold numerous eCommerce stores. He now runs eCommerceFuel, a highly curated community of 7-figure+ eCommerce merchants. Over the years, he’s seen what works, and what doesn’t in terms of growth strategies, and what opportunities lie ahead for merchants in the coming year. He's also recently released his State of the Merchant Report, and he'll share with us the top insights. In this episode, you'll learn who should sell on Amazon (and why you may not want to), the top marketing opportunities for the coming year, and much more.2019-11-2222 minMinds of EcommerceA Hiring Process to Create the Best Ecommerce Marketing Team - with Brad PedersenBrad Pedersen is a serial entrepreneur who's built companies with revenues ranging from 7 to 9 figures, and with up to 130 employees. Recently, he co-founded a direct-to-consumer ecommerce company called Pela Case, which has been growing 4000% since its inception 2 years ago. They've also ranked #20, amongst the Growth 500 in Canada. Brad is an all-star at hiring and operations, and in this episode he'll share actionable strategies on how to hire the right team members for your team, starting with how to format the job posting to maximize success, all the way to the structure of the job interviews. ...2019-11-0826 minMinds of Ecommerce1.3m YouTube Subscribers to 7 Figures in Revenue: Beardbrand's Content Marketing Strategy RevealedEric Bandholz, is the founder of Beardbrand, a men's grooming ecommerce company that achieved 1.3 million YouTube subscribers so far, and credits most of it's 7-figure growth to their content strategy. In this episode, Eric shares their content marketing strategy, and more specifically, their YouTube strategy, and how it has evolved over the years. He explains how they find topics for their content, how they use customer feedback for better videos, and also how they convert YouTube viewers into paying customers.2019-11-0127 minMinds of EcommerceHow an Engagement-Driven Email Marketing Strategy Grew BombTech Golf to $7M - Tyler "Sully" SullivanTyler "Sully" Sullivan, is the founder of BombTech Golf, an ecommerce company selling Golf equipment, and he also runs eCom Growers, an email marketing agency. In this episode, Sully shares how he built BombTech Golf to over $7M in annual ecommerce sales, with only 2 employees, through highly engaging marketing campaigns. He dives deep into how he does email marketing to build relationships with his customers, validates new products, and achieves super successful product launches. We also talk about how he approaches paid ads and keeps all of his marketing strategies super simple, while...2019-10-1729 minMinds of EcommerceHow 8-Figure Athletic Greens Doubled in Size With a Research-Driven Product Experience Strategy - Adam TrouncerAdam Trouncer is the CEO of Athletic Greens, an 8-figure, direct-to-consumer, subscription-focused, ecommerce brand that sells a daily supplement of the same name. In this episode, Adam shares how they've doubled the business by focusing on creating a better brand and product experience for customers, how to calculate the ROI of a better customer experience, strategies to communicate to your different customer personas, and so much more. You do not want to miss this one.2019-10-0423 minMinds of EcommerceHow to Run a 7-Figure Ecommerce Business With No Employees - With Abby WalkerAbby Walker is the founder & CEO of Vivian Lou, Goldie Lou Footwear and TAOG. Not only does she run a 7 figure business, but even with 2 kids and 3 pets, she runs her companies with no employees. In this episode, Abby shares how she manages agencies, make decisions and builds her companies without employees.2019-09-2725 minMinds of EcommerceHow Worldwide Cyclery Grew to $15M/year With A Customer Service Strategy - With Jeff CayleyJeff Cayley is the founder & CEO of Worldwide Cyclery, an 8-figure ecommerce site in the bike industry, with 3 retail locations. In this episode, Jeff shares how he created a customer service strategy that is the backbone of their growth to nearly 15 million a year in sales. He also shares how they go above and beyond for customers, to keep them loyal to the brand while creating a word-of-mouth marketing strategy.2019-09-1122 minMinds of EcommerceHow Gary Nealon Scaled His Ecommerce Store to $40m/Year by Building Strategic Social Media AssetsGary Nealon scaled an ecommerce business to $40+ million/year in one of the toughest niches possible, and successfully exited it over a year ago. In this episode, we talk about how he used strategic social media assets as a key traffic acquisition strategy, how to achieve low customer acquisition costs for expensive products, and how to convert customers online when selling large and complicated products like kitchen cabinets.2019-09-0418 minMinds of EcommerceHow Dr. Squatch Grew to 100k+ Orders/Year Through a Viral Video & Thoughtful Branding - Jack HaldrupJack Haldrup is the founder & CEO of Dr. Squatch, an ecommerce company who's currently one of the largest sellers of men's soap online. In this episode, Jack will share how he grew Dr. Squatch to over 100,000 orders per year, how they created a viral video that achieved over 40+ million views, and how they created a brand that customers relate to so much they keep coming back, and convert at higher-than-average conversion rates.2019-09-0423 minMinds of EcommerceHow GothRider Uses Quizzes to Acquire & Convert Customers at Scale - With Phil KyprianouPhil Kyprianou is the founder of an ecommerce brand called GothRider. In this episode, he shares how he’s been using quizzes as a traffic acquisition and conversion strategy that has been adding millions of dollars to his company’s bottom-line while lowering his costs of customer acquisition and achieving super-profitable ad campaigns.2019-09-0424 minMinds of EcommerceHow to Calculate Customer Lifetime Value to Run Ultra-Profitable Ads - With Gareth EverardGareth Everard co-founded and led multiple ecommerce brands such as Rockwell Razors, Mr. Gladstone Solid Cologne, and most recently Keyto, the world's first ketogenic diet breathalyzer. He also raised over $2M through Kickstarter and Indiegogo campaigns, and in this episode, he will share how he calculates and utilizes the lifetime value of his customers to make paid ads ultra-profitable and a key driver of profit for his businesses.2019-09-0420 minMinds of EcommerceA Genius Step-By-Step Facebook Ad Strategy to Grow DTC Companies - With Nik SharmaNik Sharma was Director of DTC at Hint water, the fastest-growing non-alcoholic beverage brand. Within 1 year of Nik joining, Hint was named one of 'IAB's 250 Direct Brands To Watch for 2018', an award given to the fastest-growing DTC brands. Nik also led DTC ecommerce at VaynerMedia, and worked with brands to build audiences, such as Complex Media, Bustle Media Group, Refinery29, and others. In this episode, he shares step-by-step an online ad strategy that helped Hint Water become a $100M business, along with tips and tricks, mistakes to avoid, and examples that will help you...2019-09-0420 minMinds of EcommerceHow Haute Hijab Uses Data To Create A/B Tests and Make Better Web Design Decisions - With Ahmed ZedanAhmed Zedan, co-founder of an ecommerce company called Haute Hijab, shares how they managed to scale fast using data to make better web design decisions, how they use customer insights to drive their A/B testing program, and how they've built a culture of experimentation within the company.2019-09-0422 minMinds of EcommerceHow Audrey Castonguay Achieved $1M+/Month In Ecommerce Sales With The "Rule of One"Audrey Castonguay, founder and CEO of Wholesome Culture, has grown her ecommerce company to over 200,000 customers and inspired an online community of over 850,000 followers - and counting - in just 2 years. In this episode, she shares how she tests new products, double sales with existing ones, and uses her “rule of 1” to keep growing past a million dollar in sales per month.2019-09-0422 minMinds of EcommerceUtilizing User-Generated Content to Disarm Customer Objections - With Cathryn LaveryCathryn Lavery is co-founder and CEO of BestSelf Co. Along with her co-founder Allan Brouwer, they took the ecommerce company from zero to 8-figures in less than two years. In this episode, Cathryn shares how they've utilized user-generated content on their product pages and marketing campaigns to disarm customer objections and increase website conversion rates, used challenges to drive engagement, and other tips and tricks that allowed BestSelf to be the only company to win both Shopify awards (Build a Business and Build a Bigger Business) consecutively.2019-09-0423 minMinds of EcommerceTrailer2019-08-2002 min
HypercroissanceEp:02 - Splitbase - L’art d’optimiser les conversions de son e-commerce, avec Raphaël Paulin Daigle CEOSplitbase est une agence qui se spécialise dans l’optimisation de conversions pour les e-commerces dans le domaine du luxe, fashion et lifestyle. Raphaël nous partage ses méthodes pour aider les e-commerces à générer plus de ventes.
Un podcast de J7 Media : https://www.j7media.com/fr/
PS : Vous connaissez quelqu'un qui pourrait être sur notre podcast? On vous invite à nous écrire au email suivant : agagne@j7media.com. Ça nous fera un plaisir de discuter avec vous!2018-09-2830 min
Extra Paycheck PodcastEPP 156: Marketing For Luxury Brands With Raphael Paulin-DaigleIn this week's episode of the Extra Paycheck Podcast we're chatting with Raphael Paulin-Daigle the CEO of SplitBase. SplitBase is a fashion and luxury ecommerce agency that helps businesses increase their profits and revenue with the website traffic they already have through conversion rate optimization & A/B testing processes.2018-03-2047 min
The Copy and Design BrewCDB 059: Luxury Goods with Raphael Paulin-Daigle of SplitBase
CDB 059: Luxury Goods with Raphael Paulin-Daigle of SplitBase
Sometimes you find your niche, sometimes your niche finds you. Raphael outlines the pivots that brought him to where his agency sits today: as THE conversion optimization solution for luxury goods and high-end lifestyle and fashion brands.
Here are some of the things we talk about on today’s Brew:
http://splitbase.com/
https://us.hendricksgin.com/
https://blog.bulletproof.com/
https://www.fever-tree.com/
https://www.kiehls.ca/
http://www.ryschwartz.me/
https://www.frankandoak.com/
https://www.lorealparis.ca/en
http://www.prada.co...2018-03-0242 min
Commerce Growth LabRaphaël Paulin-Daigle, CEO, SplitBase | S1 03Today we’re chatting with Raphaël Paulin Daigle, the CEO and Founder of SplitBase, a luxury retail consultancy, specifically focused on conversion rate optimization (CRO).
Raphaël joins us to share his story, how he got into commerce, what motivated him to launch SplitBase, how he managed to get his first retail brands as customers, why conversion rate optimization (CRO) is important, common mistakes retails brands of all sizes make (and how to avoid them), and much more.
So let’s get start2018-01-3029 min
Run a Profitable GymEpisode 69: Raphael Paulin-Daigle of SplitBase Episode 69 – Raphael Paulin-DaigleToday’s guest is Raphael Paulin-Daigle of SplitBase.com. He is a conversions expert who is extremely passionate about helping businesses grow. He'll teach us not just about website and Facebook marketing conversions, but also about the first impressions clients receive when they come through the door and how to follow up with people. With Facebook ads in particular, many business owners boost a post or build an ad, hoping for an immediate payback. What they SHOULD do is plan the result they want to get, create a solid offer, target...2017-04-241h 00Extra Paycheck PodcastEPP 101: Conversion Optimization Secrets With Raphael Paulin DaigleIn this week's episode of the Extra Paycheck Podcast I am joined by Raphael Paulin-Daigle the founder of SplitBase.com. Raphael has been an entrepreneur since he was 11 years old. Today he's helping million dollar ecommerce companies get more sales from their existing website traffic through conversion optimization.2017-02-2748 min