Shows
Sales Culture with Joe Lemon176. 5x Sales Growth with the Category Evangelist Method - MedTech Sundays176. Boosting Sales with Category Evangelist Method feat. Joe Lemon
In this episode of the Sales Culture Podcast, Joe Lemon delves into the Category Evangelist Method with guest Rasmus Basilier. They explore how this innovative method has 5x-ed sales in the medical device space by leveraging Key Opinion Leaders (KOLs), patient testimonials, and a dedicated category evangelist. Discover actionable insights on creating authentic content, driving pipeline growth, and transforming your sales strategy.
Introduction to the Sales Culture Podcast
Introduction to the Category Evangelist Method
Discussion on Key Opinion Leaders
Gathering and Using Patient Testimonials
Role and Strategy of a Category...
2024-07-2950 min
The Authentic Content Method w. Rasmus Basilier500K+ Followers: The Appeal of Fred Cary's Content
Fred Cary, an entrepreneur extraordinaire whose story will leave you inspired. What makes Fred truly special is his genuine connection with his audience, cultivated through platforms like Instagram and LinkedIn.
Fred's adventure began with a simple realization: the power of social media transcends borders, offering a global stage for authentic storytelling. He saw an opportunity to share not just his successes, but also his failures, knowing that true growth comes from embracing both.
With a following of over 500,000 on Instagram, Fred's content isn't just about business—it's about resilience, empathy, and the human experience. He's not afraid to show vu...
2024-05-2044 min
The Authentic Content Method w. Rasmus BasilierFrom Automotive Engineer to Entrepreneur With Vesa TiainenToday, we're diving into the world of automotive innovation with our guest, Vesa Tiainen, an engineer and entrepreneur who's changing how we think about electric vehicle (EV) efficiency. Vesa isn't just churning out content; he's on a mission to share his groundbreaking work on making cars last longer and drive better.
Vesa transitioned from being an automotive engineer to becoming an entrepreneur. He used his engineering skills and knowledge to start his own company, where he designs and innovates products aimed at enhancing vehicle performance and efficiency. This shift allowed him to expand his...
2024-04-2241 min
The Authentic Content Method w. Rasmus BasilierFrom One Deal to Five | Content Strategy
Welcome to another exciting episode of the Authentic Content podcast!
Today, we're diving deep into a topic that many companies often miss out on - the power of genuine advocacy. Have you ever wondered why some products or services seem to have an army of supporters rallying behind them? Well, it all comes down to having someone who passionately believes in what they're offering.
Our guest, Joe Lemon, is back with us, and he's got something truly remarkable to share. Joe has cracked the code on how to supercharge sales effectiveness, taking...
2024-03-2754 min
The Authentic Content Method w. Rasmus BasilierMastering Authentic Content: Secrets with Tanja TörnroosTimestamps:
00:00:00 Intro
00:00:50 Start
00:01:58 What is good content?
00:05:30 Showcasing your product?
00:08:50 How to analyze what is going good and bad?
00:14:25 What should you talk about?
00:18:09 How to become comfortable in front of the camera?
00:21:01 Learning how to record yourself
00:23:15 Recording and uploading
00:25:50 How often should you post?
00:29:26 Post scheduling & The algorithm
00:32:35 Thoughts on social media platforms
00:34:56 Youtube as a social media platform?
00:36:50 What platform to post on?
00:37:40 A hunch on...
2024-03-0552 min
The Authentic Content Method w. Rasmus BasilierAuthentic Content B2B Success | With Jade Ventoniemi
In today's episode of the Authentic Content podcast, we dive deep into the world of content marketing with Jade Ventoniemi, an American living in Finland with extensive experience in both B2B and B2C content creation. Jade shares invaluable insights into the often overlooked potential of authentic content in the B2B space, challenging the traditional notions of formal and stuffy marketing.
In this talk, you'll learn more about
- The misconception surrounding the impact of social media and creative content in B2B industries
- Jade's experiences in the manufacturing sector and how diverse content formats engage...
2024-02-2146 min
The Authentic Content Method w. Rasmus BasilierCreating Content vs. Making Art (What is the Secret?)
In this episode, we explore how media, including Christmas music and classic movies, leaves a lasting impression on our lives. We discuss the difference between creating engaging content and producing timeless works of art.
Let's unravel the intricate relationship between content creation and artistic expression, and uncover the meaningful experiences they bring to audiences around the globe.
00:00:00 Intro
00:00:26 The power of media
00:00:56 Good content lives forever
00:01:42 Content & Making art
00:03:17 Ending
_________________________________________________
WHO AM I?
I’m Rasmus Basilier, CEO of The Authentic Content Company, based in...
2024-02-0903 min
Roman Shamray PodcastRasmus Basilier. Be known, liked and trusted in 3 hours of your time - Founder -The Authentic content company.Rasmus is an entrepreneur and content creator who really likes teaching and is currently scaling his company which helps businesses to increase sales through content. He is the author of 2 books and a Linkedin creator with over 5k followers. In this discussion, he gives a lot of practical tips and explanations as well as on-the-spot coaches Roman to be better with content.
Connect with guest:
LinkedIn
The Authentic Content Company
Rasmus’s podcast
Your host - Roman: On the self-improvement journey, building and scaling things. Connect:
LinkedIn
Instagram
About:
Get Cracking podcast...
2024-02-0645 min
The Authentic Content Method w. Rasmus BasilierA Story about what NOT to do! (Norse Mythology)
Hey there! Ever heard of Fenrir, the legendary wolf from Norse mythology? Well, buckle up because we're diving deep into his story and uncovering some seriously eye-opening lessons that directly apply to YOU and your relationships.
Picture this: gods, giants, and a colossal wolf named Fenrir. Sounds epic, right? But it's not just about gods and monsters; it's about trust, betrayal, and the consequences of our actions.
So, imagine you're Fenrir, this powerful wolf, and the gods come to you with a challenge. They promise to release you if you can break free from these chains. Easy, right? But...
2024-01-3108 min
The Authentic Content Method w. Rasmus BasilierWhat is the difficult part in creating content?
The real challenge of creating content—it's not about time or finding topics; it's about hitting that record button.
In this episode, I'll share a bit from my coaching days with Rick Parker, who taught me the power of repetitive practice.
I encourage you to focus on the simple steps of hitting record regularly. My recording setup is nothing fancy! The more you record, the more confident you become.
Embrace the learning journey, and hey, send me your first piece of content for some friendly feedback. Thanks a bunch for watching and listening!
...
2024-01-2606 min
Joe Lemon Podcast139. Authentic Content Method with Rasmus BasilierConnect with Joe LemonLinkedin: https://www.linkedin.com/in/joealexlemon/Joe Lemon interviews Rasmus Basler, an authentic content performance coach. We discuss the importance of content for boring businesses.Rasmus advises against repurposing content, importance of short-form content. The conversation highlights the potential for businesses to leverage content marketing, with Rasmus emphasizing the importance of authenticity.Connect with Rasmus BasilierLinkedin: https://www.linkedin.com/in/rasmusbasilier/The Authentic Content Method: https://podcasters.spotify.com/pod/show/rasmus-basilierConnect with Joe LemonLinkedin: https://www.li...
2023-12-2619 min
The Authentic Content Method w. Rasmus BasilierFrom mystery voice to a super streamer - with Joni UutelaHow do you start making content if you don't want to be on camera?
Many people are afraid to make videos because of this. So, what can you do about it? Joni Uutela has a great solution. He started WITHOUT it.
Today, Joni is streaming his face and voice to thousands of people when he is gaming, but 10 years ago, Joni was shy about being on camera. He talked to his audience using only his voice and the chat box section.
In the beginning, it worked!
The initial success of getting...
2023-12-1940 min
The Authentic Content Method w. Rasmus BasilierContent strategy for B2B business with Delfin Vassallo, Marketing Director of UponorIf you're tired of the same old ads and campaigns, this episode is for you.
Today's episode is super exciting because we've got Delfin Vassallo, the Marketing Director of Uponor, on board. He's here to spill the beans on how Uponor does marketing differently from their competitors.
In detail, you will explore Uponor's philosophy of not just promoting products but addressing the core problems faced by their audience. It's a game-changer, trust us.
The three layers of Uponor's content strategy are:
1. Problem advocating, not product promotion: sharing an honest conversation about...
2023-11-2746 min
The Authentic Content Method w. Rasmus BasilierA Short Episode on Content Strategy with Joe LemonContent = 🏪 ?Back in the day, people were out and about, looking at billboards and storefronts.Not anymore.At least not as much.Because they spend 2 to 4 hours on average on their phones (or more!)That is why content makes more sense today than ever before, it allows you to get noticed by your customers. ✅This episode is a bit different than my usual ones since here, I am getting interviewed here by Joe Lemon, the host of the sales culture podcast channel.
Here, we will go through topics related to authentic conte...
2023-11-2219 min
Sales Culture with Joe Lemon161. Authentic Content for Boring B2B Businesses with Rasmus BasilierIn this episode of the Shaping Culture podcast, host Joe Lemon interviews Rasmus Basler, an authentic content performance coach. We discuss the importance of content for boring businesses.
Rasmus advises against repurposing content, importance of short-form content. The conversation highlights the potential for businesses to leverage content marketing, with Rasmus emphasizing the importance of authenticity.
Connect with Rasmus Basilier
Linkedin: https://www.linkedin.com/in/rasmusbasilier/The Authentic Content Method: https://podcasters.spotify.com/pod/show/rasmus-basilier
Connect with Joe Lemon
Linkedin: https...
2023-11-1519 min
The Authentic Content Method w. Rasmus Basilier"Done is better than perfect" content strategy from Saila Marin (Laavu)Picture this: You're on a mission to take your brand recognition to the next level. You're eager to establish yourself as a thought leader and make your ideas shine.
Well, that's exactly what we're diving into today with Saila Marin, Growth Marketing Manager at Laavu, a pioneering startup in psychological coaching for founders and business leaders.
In this episode, you'll discover how to turn your audience into clients, just like Saila does at Laavu. We're talking about powerful content strategies that Saila has been implementing at "Laavu Content Lab".
But what's even more...
2023-11-0739 min
The Authentic Content Method w. Rasmus BasilierThings to know about content-creation as a beginnerAre you a beginner in content creation and find it hard to engage your audience?
In this episode, we delved deep into content-making strategy with Martin Koskei, CEO of Kiki’s Home Box, a start-up company.
If you still want to become more active on your social media platforms and find your way to begin, then this episode is going to help you. Because here, we talk about:
1. Promoting category: You don’t promote your product, but you promote the category. You need to show your audience why the current way of doing thing...
2023-11-0352 min
The Authentic Content Method w. Rasmus BasilierHow to NOT making Sh!tty (BAD) content?Have YOU ever had that fear of creating BAD content that no one would ever care about your brand or worse, they would laugh at you? Then you don't feel like creating content for your brand anymore 🤔
If you've experienced this, know that you're not alone. That fear actually stems from caring deeply about your work and its perception, so you want to strive for the greatness. I've been there too.
But, trust me, the magic will happen when YOU take the first steps, share your work to the world. It might sound cliché but let...
2023-10-2704 min
The Authentic Content Method w. Rasmus BasilierVilpe: An Industrial Company's TikTok Journey from 0 to 100,000+ followersCan you make money as a B2B company from content on TikTok? Vilpe can, and so can you.
In this episode of the Authentic Content Podcast, we sit down with Maria Erikslund from @VILPE, an industrial company that dared to step into the world of TikTok. It's a journey of skepticism turned into success as they went from having no presence on the platform to reaching over 100,000 followers.
VILPE, primarily an industrial B2B business, caters to a niche audience of roofers, planners, resellers, and architects. You might wonder, why would such a company...
2023-10-221h 05
The Authentic Content Method w. Rasmus BasilierMust-know equipment tips for creating Authentic Content!Substance matters more than gear. Plus, you'll learn some affordable but valuable equipment that I'm using (even though I say its' not important) on my content creation journey so you can consider trying it out 🙂
There are two common ways people approach production quality.
1. Those who start creating content with basic equipment
2. Or, those who get caught up in trying to match the pros, thinking they need the latest gadgets to be at a "good level"
But here's the deal - you don't need a fancy setup to get started. Take Pet...
2023-10-1903 min
The Authentic Content Method w. Rasmus BasilierIdentio's Authentic Content Making JourneyCan you imagine running a company and not having any sales team but still making money?
Sounds impossible, right?
Then let’s meet the company Identio, a 30 people software consultancy company where the only salesperson is the CEO of the company Joonas Korgan and he has been doing it through Authentic Content.
I had a good time making the podcast with Wille Heino, the creative brain behind Identio’s content. In this episode, we will cover Identio’s authentic content-making method and how it can lead a company to make money.
Here...
2023-10-121h 00
The Authentic Content Method w. Rasmus BasilierEmployee Branding: How to encourage your team to post on Linkedin?Are you ready to take your company's LinkedIn to the next level? 🌟
In this episode, we're diving deep into the art of encouraging your employees to become passionate advocates for your brand on their LinkedIn profiles.
Imagine the impact of having your entire team enthusiastically spreading the word about your company, sharing its achievements, and engaging with a wider network of potential clients and partners.
❓But, how to encourage people to do it without forcing them? How to make the process go naturally? Here in this video we will share 5 easy tips to get y...
2023-10-0703 min
The Authentic Content Method w. Rasmus BasilierHow to promote your category without sounding like an idiotIsn’t it frustrating that you have a good product or service, but still people don’t want to buy from you?
It happens because they don’t have any desire to buy your product.
In this episode, Rasmus will discuss how you create a desire for your product and why authentic content methods should be a part of your demand-generation strategy.
First, you must change your customers’ perspectives. You don’t promote your product, but you promote the category. You need to show them why t...
2023-09-3006 min
The Authentic Content Method w. Rasmus BasilierHow FRIENDS teaches us to create contentsIn this episode, we're diving into a content method called Filming your employees with the use of FRIENDS, an all-time favorite series of many people. The television show will explain why being authentic in your content matters and why it's essential to showcase the same faces and voices in your content repeatedly.
Welcome to our The Authentic Content Podcast hosted by Rasmus Basilier. Here we talk about creating authentic content that helps B2B business, marketers to be Known, Liked and Trusted in their market. Each idea will be explained with relevant and practical case studies for...
2023-09-2303 min
The Authentic Content Method w. Rasmus BasilierStart creating content with "One Small Thing" related to your audience - Case: Eero TimonenIn this episode, we're diving into "A little small thing" method used by a remarkable guy named Eero Timonen, who hails from the cold installation business in Finland. Eero has a unique approach to engaging his audience, and we're excited to share it with you.
Welcome to our The Authentic Content Podcast hosted by Rasmus Basilier. Here we talk about creating authentic content that can help B2B business, marketers to be Known, Liked and Trusted in their market.
Eero Timonen's method:
Looking at Eero's videos, what stands out is how he starts...
2023-09-1806 min
The Authentic Content Method w. Rasmus BasilierEero Timonen: Create content consistently with "One small thing" methodIn this episode, we're diving into "One small thing" content method used by a remarkable guy named Eero Timonen, who hails from the cold installation business in Finland. Eero has a unique approach to engaging his audience, and we're excited to share it with you.
Welcome to our The Authentic Content Podcast hosted by Rasmus Basilier. Here we talk about creating authentic content that can help B2B business, marketers to be Known, Liked and Trusted in their market.
Eero Timonen's method:
Looking at Eero's videos, what stands out is how he starts...
2023-09-1604 min
The Authentic Content Method w. Rasmus BasilierVilpe: An industrial B2B business wins sales by simple TikTok videosIn this episode, Rasmus discusses about Vilpe, an ordinary Finnish B2B company in the building industry. A year ago, they decided to experiment with TikTok and gained over 100,000 followers and 2 million likes with videos averaging 4,000 views.
Despite having a basic corporate website, they managed to generate sales from their TikTok presence, demonstrating the power of authentic content.
So, what did they do to get people know, like and trust the brand? Let's figure it out through this 2-minute episode!
Subscribe, stay creative, and more in depth analysis of Vilpe and cases similar...
2023-09-1002 min
The Authentic Content Method w. Rasmus BasilierVilpe: An industrial B2B business win sales by (simple) TikTok videos
In this episode, Rasmus discusses the success story of Vilpe, an industrial B2B company, on TikTok.
Despite having a corporate website, Vilpe gained over 100,000 followers and 2 million likes on TikTok, with videos averaging 4,000 views. They managed to generate sales from their TikTok presence, demonstrating the power of authentic content.
What strategy did Vilpe use to allow B2B buyers to get to know, like, and trust the brand? How can authentic contents generate sales? Let's find out in this short episode!
2023-09-1002 min
The Authentic Content Method w. Rasmus BasilierWhy you should care about creating Authentic ContentWelcome to our podcast!
In this short episode, Rasmus dives deep into the importance of creating authentic content and why it should matter to you and your employees. Get ready for some valuable insights into why putting your face and voice out there can be a game-changer for your business.
Here Rasmus talks about:
- Creating authentic content doesn't require a massive budget. Rasmus explains how this approach can be not only cost-effective but also highly impactful.
- Learn how the power of authenticity can help y...
2023-09-0207 min
The Authentic Content Method w. Rasmus BasilierA Proven Strategy for TikTok Viral Success w. Saana Nieminen: Part 2Welcome to our second podcast episode, where we dive into the exciting world of TikTok for business! Join us as we uncover the secrets to success with TikTok strategist Saana Nieminen. From captivating video hooks to delivering value effectively, we'll share practical tips for creating compelling content across TikTok, YouTube Shorts, and more. Discover the game-changing potential of video content and why conferences are losing ground. Tune in now to level up your business growth with TikTok! And if you want to connect with Saana, check out her TikTok page or her LinkedIn profile.
• Saana's LinkedIn profile: ht...
2023-05-2319 min
The Authentic Content Method w. Rasmus BasilierA Proven Strategy for TikTok Viral Success w. Saana Nieminen: Part 1In this episode, we're diving into the exciting world of TikTok for business! Join us as we explore the secrets to success on this platform with TikTok strategist Saana Nieminen. From behind-the-scenes glimpses of your business to understanding the platform's algorithm, Saana shares practical tips and tricks to help you create engaging and relatable content that resonates with your audience. We'll also discuss why authenticity is key to building a loyal following and how TikTok can help you take your business to the next level. Don't miss out on this opportunity to learn from the best - tune in...
2023-05-0223 min
The Authentic Content Method w. Rasmus BasilierMicro Events and Community-led Growth w. Joe LemonThis specific episode was recorded during a workshop on April 30th, 2023 on Micro Events and Community-led Growth organized by our medical sales specialist from the US, Joe Lemon. Instead of hours of cold calls, blind emails, and attending trade shows, Joe has shifted his attention to building communities and hosting peer-to-peer learning experiences that educate HCPs and seek mutual partnerships.
In this episode, by illustrating his own experience, Joe will share with you how you can make money from building an online community, how small events are done efficiently, and how you can benefit from...
2023-04-1941 min
The Authentic Content Method w. Rasmus BasilierHow to Write a Business Book and Make it FunIn this short episode, based on his own experience, Rasmus guides you through the process of writing a good business book that engages and educates your readers.
Rasmus talks about:
How can you unlock your writing potential and become a successful author and thought leader
How to start and why is Manifesto useful
What to do when you are stuck
On Scale With Sales, Rasmus Basiliers, a sales coach and mentor of 100+ companies explores how startups managed to scale, found their own sales methods, and shares his personal insights on how magical...
2023-04-0515 min
B2B SaaS CEOs41. Jonas Ehne (Goava) - The growth of Sales-techHe's been working in sales and Sales-tech for decades.Now he's the CEO & Founder of Goava, and we're talking about the importance of thinking "Low-tech" and putting yourself in the everyday work tasks of your customers.We're talking about:1:30 - Goava's elevator pitch.2:20 - The story of why and how Goava was founded.05.10 - Goava's top KPIs.08:20 - Jonas's best strategies regarding business development for a company going from startup to scaleup. (Structure, Sales, ICP, and more)13:00 - The best...
2023-03-2735 min
The Authentic Content Method w. Rasmus BasilierMillion Dollar Consulting - Insights from the Book, Lessons LearntIn this episode, Rasmus shares his insights from the famous book Million Dollar Consulting by Alan Weiss.
Rasmus talks about:
- how to help consultants master the diverse skills needed to market and grow a successful consulting practice
-how networking, creating meaningful long-term relationships and references are the right way to client acquisition
-discovering practical tips for marketing, selling, and delivering high-value consulting services
On Scale With Sales, Rasmus Basiliers, a sales coach and mentor of 100+ companies explores how startups managed to scale...
2023-03-2026 min
The Authentic Content Method w. Rasmus BasilierHow to do the Authentic Content MethodIn this episode, Rasmus talks about
how you use authenticity in your business.
why is Authentic Content Method the secret to producing quality demand-generation content with minimal effort
why should you care about authentic content now.
On Scale With Sales, Rasmus Basiliers, a sales coach and mentor of 100+ companies explores how startups managed to scale, found their own sales methods, and shares his personal insights on how magical sales results are delivered.
• Rasmus’s Linkedin profile: https://www.linkedin.com/in/rasmusbasilier/
• Euro Scaler's website: https://www.euroscalers.com/
2023-03-0229 min
The Authentic Content Method w. Rasmus BasilierHow to use Short Videos in Email CommunicationsIn this episode, Rasmus, Josef and Thibaud talk about the benefits and best practices of using short videos in emails. Does it represent a Better Way to Communicate with Your Prospects? What are the benefits of short videos and how to do them?
On Scale With Sales, Rasmus Basiliers, a sales coach and mentor of 100+ companies explores how startups managed to scale, found their own sales methods, and shares his personal insights on how magical sales results are delivered.
Josef Fallesen is the CEO of Vaam, the screen recording tool that streamlines...
2023-02-2326 min
The Authentic Content Method w. Rasmus BasilierHow To Do Heart-to-Heart Sales?You hear the word “Sales”, and the first thing that comes to your mind is some nasty sales tactics. Your mind goes instantly, no, thank you, not interested… often without even knowing what it is about. And there’s a reason why so many people have very little trust in salespeople: they know that they will say or do anything in order to close a deal.
Nowadays, in this post-trust world, it is your authentic self that is critical for sale success. You have something amazing that can help to improve someone's life. If they don’t know about...
2023-02-1626 min
The Authentic Content Method w. Rasmus BasilierBusiness culture in Japan & Do the Japanese have a script for everything?: Part 4In this short clip, Rasmus explains what is the business culture in Japan like.
In Western Europe, we can almost describe our business culture as one-night stands: if it doesn’t work out, we just separate.
In Japan, dedication, hard work, loyalty, and manners are the words describing their culture, which are also reflected in how they do business.
On Scale With Sales, Rasmus Basiliers, a sales coach and mentor of 100+ companies explores how startups managed to scale, found their own sales methods, and shares his personal insights on how magical sales results are delivered.
• Rasm...
2023-02-0902 min
The Authentic Content Method w. Rasmus BasilierWhy it is Important to Attend Events in Japan: Part 3In this short clip, Rasmus explains why it is so important to attend events in Japan.
What is one of the problems of selling in Japan?
Why meeting face-to-face matters
Why calls and emails do not function well
On Scale With Sales, Rasmus Basiliers, a sales coach and mentor of 100+ companies explores how startups managed to scale, found their own sales methods, and shares his personal insights on how magical sales results are delivered.
• Rasmus’s Linkedin profile: https://www.linkedin.com/in/rasmusbasilier/
• Euro Scaler's website: https://www.euroscalers.com/
2023-02-0603 min
The Authentic Content Method w. Rasmus BasilierWhy is Japan an interesting market (especially for Nordic companies): Part 2In this short clip, Rasmus explains why is exploring the Japanese market worth a shot:
Why do Japanese people like Nordic people and Japanese companies like to work with Nordic companies?
How big is the Japanese market? A ton of people, a ton of B2B customers?
It’s hard to get to the market. Why is a barrier to entry a benefit?
On Scale With Sales, Rasmus Basiliers, a sales coach and mentor of 100+ companies explores how startups managed to scale, found their own sales methods, and shares his personal insights on how magical sales results are...
2023-02-0201 min
The Authentic Content Method w. Rasmus BasilierWhy Going to Japan now makes sense: Part 1In this short clip, Rasmus explains why now is the right time to go to Japan.
The Japanese public sector is warming up to startups and taking action. What we did in Finland 15 years ago, Japan just started doing now. They realized that focusing only on domestic companies is not effective anymore and if they want the economy to keep on growing, the best solution is to get foreign startups to come to Japan and start running their business.
But unfortunately, they are not getting the flow of companies going to Japan.
Cities and government have changed their...
2023-01-3002 min
The Authentic Content Method w. Rasmus BasilierHow to be a Tribal Leader: The Big ManHave you ever wondered about internal organization dynamics and why some groups of people (who aren’t on the same team) are more successful than others? We know that just like how birds migrate in flocks and cattle move in herds, people have naturally formed tribes throughout history, and for good reason: We need each other to survive.
In this short 15-minute episode, Rasmus explains:
Who is the ”Big Man”, and what can today´s organizations learn from this tribal perspective?
What can a tribal leader do and what can´t he do?
How to do Tribal L...
2023-01-1915 min
The Authentic Content Method w. Rasmus BasilierFinding and Committing to your Niche w. Jenni MobergIn this episode, Rasmus and Jenni discuss the importance of finding your own niche and owning your market.
This specific episode was recorded in November 2022 at the Slush event, and therefore the quality of the audio is not at the highest level, however, we found the insights so interesting that we wanted to share them with you and see what you think.
On Scale With Sales, Rasmus Basiliers, a sales coach and mentor of 100+ companies explores how startups managed to scale, found their own sales methods, and shares his personal insights on how magical sales...
2023-01-1219 min
The Authentic Content Method w. Rasmus BasilierThe Advantage of Making Conntections Face to Face w. Joni Huotariin this episode, Rasmus and Joni discus top tips for going to events. Best practises for networking, preparing for the events and how to make them financialy viable.
On Scale With Sales, Rasmus Basiliers, a sales coach and mentor of 100+ companies explores how startups managed to scale, found their own sales methods, and shares his personal insights on how magical sales results are delivered.
Joni Huotari is the CEO of TopTester who provide environmental and mechanical reliability tests for companies R&D and verification purposes.
• TopTester's website: https://toptester.com/
• Joni's Link...
2022-12-1923 min
The Authentic Content Method w. Rasmus BasilierContent Creation as a Sales Activity - Conversations with Joe Lemon Part 3This is the third and final part of our conversations with Joe Lemon. In this part Joe and Rasmus talk about some networking tips for your events, the best practises for creating valuable content and the importance and results of content creation as a sales activity.
Joe Lemon is a Podcaster and host of the Joe Lemon Show. Joe is an expert in sales and community building within the health tech industry. You can check out the Joe Lenon Podcaster Here
On Scale With Sales, Rasmus Basiliers, a sales coach and mentor of 100+ companies explores how...
2022-12-1225 min
The Authentic Content Method w. Rasmus BasilierOrganic Community Growth and How it can Affect your Business - Conversations with Joe Lemon Part 2This is the second part of our conversation with Joe. In this episode Joe and Rasmus discuss how to brand your community, how to create value for its members and how that results in organic growth. They also deep dive into events, social experiences and how all of this can make your sales process a lot easier.
Joe Lemon is a Podcaster and host of the Joe Lemon Show. Joe is an expert in sales and community building within the health tech industry. You can check out the Joe Lenon Podcaster Here
On Scale With Sales...
2022-12-0527 min
Joe Lemon PodcastCommunity Building as a Sales - Rasmus Basilier with EuroScalers #CommunityLedGrowth Part 1In the first of this three part series Rasmus interviews Joe Lemon on the power of community building, the tools needed to start building your community and how you can use it to increase your sales. On Scale With Sales, Rasmus Basiliers, a sales coach and mentor of 100+ companies explores how startups managed to scale, found their own sales methods, and shares his personal insights on how magical sales results are delivered.• Joes Linkedin Profile: https: https://www.linkedin.com/in/joealexlemon/• Rasmus’s Linkedin profile: https://www.linkedin.com/in/rasmusbasilier/
2022-11-3024 min
The Authentic Content Method w. Rasmus BasilierCommunity Building as a Sales Technique - Conversations with Joe Lemon Part 1In the first of this three part series Rasmus and Joe dive into the world of community building, the tools needed to start building your community and how you can use it to increase your sales.
Joe Lemon is a sales professional and a podcaster, host of the Joe Lemon Show. Joe is an expert in sales and community building within the health tech industry. You can check out the Joe Lenon Podcaster Here
On Scale With Sales, Rasmus Basiliers, a sales coach and mentor of 100+ companies explores how startups managed to scale, found their own...
2022-11-2823 min
Sales Culture with Joe Lemon148. How to add value with podcasting post-sales with Rasmus Basilier #CommunityLedGrowthToday's Topic: How to add value with podcasting post-sales Rasmus Basilier #CommunityLedGrowth
Market Research - 3:00 to 4:45
Tactical Post Sales - 4:45 to 5:30
Podcast Value Add Process - 5:30 to 6:00
Connect with Rasmus Basilier
Website: https://www.euroscalers.com/
Linkedin: https://www.linkedin.com/in/rasmusbasilier/
Connect with Joe Lemon
Instagram: @joealexlemon
Email: Joe@joealexlemon.work
Website: www.JoeAlexLemon.work
Linkedin: https://www.linkedin.com/in/joealexlemon/
2022-11-0906 min
The Authentic Content Method w. Rasmus BasilierChanging the business model due to an external situation w. Kalle KoskelaIn this episode, Rasmus and Kalle discuss how to develop your business/company after major change caused by the pandemic, developing systematic and successful prospecting as well as the key steps when moving to a new territory, and more ideas and topics will be covered through this podcast.
On Scale With Sales, Rasmus Basiliers, a sales coach and mentor of 100+ companies explores how startups managed to scale, found their own sales methods, and shares his personal insights on how magical sales results are delivered.
Kalle Koskela, Managing Director of G...
2022-11-0920 min
The Authentic Content Method w. Rasmus BasilierDoing sales and helping business entrepreneurs simultaneously w. Pasi LaineIn this episode, Rasmus and Pasi discuss the tips for a successful sales process, how to use the customer approach, what is market validation and how you can benefit from it. Furthermore, how the reach outs and prospecting should be done, how the work could be simple, and more ideas and topics will be covered through this podcast.
On Scale With Sales, Rasmus Basiliers, a sales coach and mentor of 100+ companies explores how startups managed to scale, found their own sales methods, and shares his personal insights on how magical sales results are delivered.
Pasi L...
2022-11-0237 min
The Authentic Content Method w. Rasmus BasilierHow to do sales while providing well-being services w. Mervi LamminenIn this episode Ramus and Mervi discuss how the interest in health and mental well-being led her to create a company that highly cares about people’s benefit. How to maintain your clients, how to be known by new customers, how the brand should be, and more topics and questions will be covered through this podcast.
On Scale With Sales, Rasmus Basilier, a sales coach and mentor of 100+ companies explores how startups managed to scale, found their own sales methods, and shares his personal insights on how magical sales results are delivered.
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2022-10-2636 min
The Authentic Content Method w. Rasmus BasilierFrom not finding nothing similar to create her own one w. Jenny LawIn this episode Rasmus and Jenny Law discuss how it is to create and run a childcare centre when you don’t have any influence from. What the main basis should be? A previous feedback before starting in order to know the real needs? The meaningful communication and showing the process as a key part of getting the clients involved are some of the points and questions that arise during this interview.
On Scale With Sales, Rasmus Basilier, a sales coach and mentor of 100+ companies explores how startups managed to scale, found their own sa...
2022-10-1939 min
The Authentic Content Method w. Rasmus BasilierThinking and acting locally, expanding internationally w. Anu Passi-RausteIn this episode Rasmus and Anu discuss how headai gets clients to talk about them. How to increase sales by streamlining the sales process and how to make sales a shared goal amongst your whole company as well as keeping the connections through communication.
On Scale With Sales, Rasmus Basilier, a sales coach and mentor of 100+ companies explores how startups managed to scale, found their own sales methods, and shares his personal insights on how magical sales results are delivered.
Anu Passi-Rauste the CMO of Headai, a AI company that helps businesses colour the world o...
2022-10-1137 min
The Authentic Content Method w. Rasmus BasilierThe Best Practices when dealing with International Consultants w. Anders PechurinIn this episode Anders Pechurin shows the benefit of Accelerators. His best practises on creating effective working relationships with international consultants and how one of the keys to growth can be participation.
On Scale With Sales, Rasmus Basilier, a sales coach and mentor of 100+ companies explores how startups managed to scale, found their own sales methods, and shares his personal insights on how magical sales results are delivered.
Anders Pechurin is the managing director of Acoustic Extra Freezing Oy. A company that provides a revolutionary innovation to frozen food processing.
2022-10-0527 minThe Authentic Content Method w. Rasmus BasilierHow to do Localization Properly w. Sonja-Maria IgnatiusIn this episode Sonja-Maria tells us about her business expansion to 6 different countries. How she leant how to make a systematic and efficient sales process and finally how to get the best results from follow up meetings .
On Scale With Sales, Rasmus Basilier, a sales coach and mentor of 100+ companies explores how startups managed to scale, found their own sales methods, and shares his personal insights on how magical sales results are delivered.
Sonja-Maria Ignatius is the CEO and Co-Founder Kausal a SAS business that provides cities with the tools they need to turn climate...
2022-09-3027 min
The Authentic Content Method w. Rasmus BasilierStop Planning, Start Selling! Email Authenticity w. Simo LarmoFrom a family farm to an international business, Simo discusses his journey of international expansion. The Highs, the lows and the learnings of a Spelt farmer selling his products internationally.
On Scale With Sales, Rasmus Basilier, a sales coach and mentor of 100+ companies explores how startups managed to scale, found their own sales methods, and shares his personal insights on how magical sales results are delivered.
2022-09-2527 min
The Authentic Content Method w. Rasmus BasilierUsing conferences to get the right feedback w. Eerik HeijariI actually think conferences are usually a waste of time. Especially in the beginning. But Eerik made me change my mind. He explained ho how can you use conferences to validate key assumptions and get good insights from the market. In this episode I and Eerik discuss the power of conferences, LinkedIn, emails, who to employ and other strategies and best practices for international growth.
On Scale With Sales, Rasmus Basilier, a sales coach and mentor of 100+ companies explores how startups managed to scale, found their own sales methods, and shares his personal insights...
2022-09-1927 min
The Authentic Content Method w. Rasmus BasilierWhy You Should Do Sales Prospecting Yourself With Toni PajuHow to expand abroad with no money, no connections, and no local language?
Don't speak the local language? Time to turn that into an asset. On this episode of Scale with Sales, Rasmus and his guest Toni Paju discuss the art of sales prospecting and the importance of doing it yourself. Tune in to hear which tricks Toni uses to get prospective clients as well as the media excited about his company.
Toni Paju is the CEO and founder of Crowdsorsa, a gamified app that utilizes earn-to-play tactics for making data collection fun.
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2022-09-0739 min
The Authentic Content Method w. Rasmus BasilierThe Secret Sauce of Slow Cooking Emails with Christian JoutsenvuoriIn this episode of Scale with Sales, Christian Joutsenvuori shows the benefit of promising first, then delivering, and the secret behind contacting the wrong person.
Christian Joutsenvuori is the founder and CEO of Incoach, the leading esports coaching business in Finland that strives to make esports coaching obtainable for everyone interested in competitive gaming.
On Scale With Sales, Rasmus Basilier, a sales coach and mentor of 100+ companies explores how startups managed to scale, found their own sales methods, and shares his personal insights on how magical sales results are delivered.
About Scale With S...
2022-09-0527 min
The Authentic Content Method w. Rasmus BasilierHow to do smart email customization? w. Windi Muziasari of ResistomapHow to expand abroad with no money, no connections, and no local language?
Why is the "sales mindset" important? Is customizing every sales email worth it, or just a waste of time? Tune in to hear what Rasmus Basilier's guest, founder, and CEO Windi Muziasari has learned about her sales mindset and what types of sales hacks she uses.
On Scale With Sales, Rasmus Basilier, a sales coach and mentor of 100+ companies explores how startups managed to scale, found their own sales methods, and shares his personal insights on how magical sales results are delivered.
2022-08-3143 min
Grow with Tech podcastHow to boost your startup in Finland? | Boost TurkuThe motherland of Nokia, Angry Birds, Wolt, and many others, Finland was always a phenomenon with a fascinating startup scene. What makes it so special? Which startups most often investors from this ecosystem invest in? What about opportunities for foreign startups? Let’s find out in the third episode of Grow with Tech podcast. The host, Wojtek Giżowski from Infoshare talks with Rasmus Basilier, Network Manager at Boost Turku, the Finnish startup community.
2020-07-1448 min
Tribecast TRETribecast, episode 51An interview with the CEO of the winner of SWC Finland Comptek Solutions Vicente Calvo , and tips from Rasmus Basilier (Boost Turku) for organizing online workshops.
2020-04-1000 min
Joonas Korgan podcastBoost Turku Panel Discussion - How Identio Came to Be, Software Development GlorifiedThis episode is fully in english so please enjoy it!
In this episode I was invited to be a part of Boost Turku Founder stories. Together with Tomi Virtanen from Doerz and Rasmus Basilier from Boost Turku, we had a great panel discussion where we gave a short pitch about our companies, told our stories, what motivated us, why we chose to be entrepreneurs, whats our 2 or 3 year strategy in to the future and everything in between.
It was a great panel discussion and I hope I can attend more of these too in the future.
Thank you once again Ras...
2019-01-2645 min