Shows
Book Profit Secrets with Ray Brehm#116: Secrets to a Winning Book Launch with Matt McWilliamsMatt McWilliams is living proof that you can pursue your passion in life and do so while making a profit. He’s worked with some of the top companies and entrepreneurs on the planet, including Shark Tank’s Kevin Harrington, Tony Robbins, and Lewis Howes. Matt’s here to help you on your quest to turn your own passion and message into a profitable and growing business. We begin our conversation by talking about Matt’s journey, which he outlines in his new book, Turn Your Passions into Profits. Matt’s a genius when it comes to book launc...
2023-08-2452 minBook Profit Secrets with Ray Brehm#114: The Power of Audiobooks with Derek DoepkerDerek Doepker went from being a broke valet parker to best-selling author. He’s sold over 100,000 books using free and low-cost strategies. Today, he shares those strategies with authors to turn their passions for writing into thriving businesses. Derek has also been featured in Forbes, Entrepreneur, and Success magazines as well as several other world-renowned publications. Here, Derek and I talk about how to market your book, specifically through an audiobook.A solid marketing strategy typically involves you putting yourself and your message out there in various forms of media. Derek and I discuss which formats make th...
2023-08-1040 minBook Profit Secrets with Ray Brehm#113: Book Marketing 101 with Joris van LeeuwenJoris van Leeuwen is the CEO of Cutting-edge-studio.com where he helps self-published authors publish and market their books successfully by providing all the author services they would need. Joris and his sister company, Cutting-edge-business.com, create websites and promo videos that can help authors grow and promote their businesses. Joris loves to work with first time self-published authors who are overwhelmed with the publishing and marketing process. Here, we’re diving into a bit of book marketing 101. Basic book marketing is a tough hurdle to get over, and Joris is an expert. The process involves a ton...
2023-08-0320 minBook Profit Secrets with Ray Brehm#112: Finding Your Path to Freedom with Glen KowalskiGlen Kowalski is an ex-Microsoft software engineer who said, “Screw the commute,” moved to Panama, and now helps business owners get their message out without worrying about being cancelled or censored. He’s a fierce freedom lover who believes that freedom of speech should be a core human right and is fundamental to living a life outside of tyranny. Here, Glen shares his story of how he wound up in Panama, the evolution of his marketing business ventures, and how he became more involved in freedom movements.Freedom comes in many shapes and sizes, and many people simply...
2023-07-2721 minBook Profit Secrets with Ray Brehm#111: Springboard Your Business with Speaking Events with Jackie LapinJackie Lapin helps leaders grow their online and live audiences by getting booked faster, easier, and in more places. Here, we talk about springboarding your business using live and virtual speaking events on multiple platforms. Jackie was one of the first female sports writers in America, and she then segued into having one of the largest sports special events and PR companies in the United States with a world-class client list. Jackie later rebranded her agency as Conscious Media Relations, where she does radio podcast tours for authors, leaders, and experts. Today, Jackie also runs SpeakerTunity, a s...
2023-07-2024 minBook Profit Secrets with Ray Brehm#110: Standing Out in a Niche Market with Susan FriedmannSusan Friedmann is a certified speaking professional (CSP). She’s also an international best-selling author of 18 books. Susan is on a mission to wipe out sameness and add vitality and differentiation to author marketing. Through her company, Aviva Publishing, she has guided hundreds of non-fiction authors to use their books to become trusted and recognized authorities in their niche markets. Susan started her career training exhibitors at trade shows. There, she got her expertise in honing in on a niche market and going from unknown to one of the go-to experts.Susan joins me here to talk ab...
2023-07-1337 minBook Profit Secrets with Ray Brehm#109: How to Leave Your Job to Build Your Empire with Honorée CorderHonorée Corder is a good friend of mine and the OG of self-publishing. She’s an author, publishing consultant, TEDx speaker, Founder of Indie Author University, and co-founder of the Empire Builders MasterClass. Honorée has published more than 50 books, and helped hundreds of professionals and entrepreneurs successfully craft, write, publish, launch, market, and monetize their books. There’s a new term out there called “quiet quitting”, which is doing the bare minimum in a job just to get by. Here, Honorée and I discuss how to transfer your life from a dead-end career and build your empire.
2023-07-0630 minBook Profit Secrets with Ray Brehm#108: Starting Your Entrepreneurial Journey with Kris SafarovaKris Safarova is a Wall Street Journal, USA Today, and Amazon best-selling author. She’s a former management consultant and banker who managed billion-dollar portfolios, and she’s also a concert pianist! Kris is currently the CEO of FirmsConsulting.com and StrategyTraining.com and the host of the 90 Day Business Building Summit. She helps people get out of their corporate cubicles so they can move into the world of entrepreneurship. Here, Kris shares her own story and journey from the corporate world to where she is today.Kris and I discuss how physical ailments and mental stress can...
2023-06-2924 minBook Profit Secrets with Ray Brehm#107: Making Sales from 30-Minute Webinars with Jon SchumacherWebinar and event expert Jon Schumacher has worked with more than 300 private clients and over 1,000 students. He’s helped them generate over $50 million in sales, and here, Jon shares all the details on how to use 30-minute webinars to sell your flagship programs. We kick things off by discussing the four things you’ll need for your webinar: your goal, offer, messaging, and how to get people to attend. Jon talks about the different types of webinars you can use depending on your end goal. Your offer is where the rubber meets the road, and it’s the most import...
2023-06-2239 minBook Profit Secrets with Ray Brehm#106: Group Coaching and Masterminds with Susan EpsteinSusan Epstein is a licensed clinical social worker (LCSW) as well as a business coach and strategist. She works with coaches, therapists, and healers to fill their practices and helps them leverage their time through groups and masterminds. After finishing school to become an LCSW, Susan spent several years building a psychotherapy practice. Over time, she started running groups and clubs and eventually discovered coaching. Susan got certified and began building her business, including creating a landing page, an email list, and writing a book. She began attracting others who wanted to build their own businesses, and in 2017, Susan...
2023-06-1526 minBook Profit Secrets with Ray Brehm#105: From Wages to Wealth with Bri SeeleyBri Seeley is a bespoke business designer who works with both established and emerging entrepreneurs to create highly profitable businesses through consistent revenue creation. Whether you’re ready to make your first dollar or your first million, Bri will help you create a long-term, sustainable path to success on your own terms. She also recently recorded a TED talk called “Going from Wages to Wealth”. Here, Bri shares her story about how she accidentally started her business. After leaving an unaligned opportunity, she was thrust into the unknown and figured out how to create lasting wealth for herself.Br...
2023-06-0828 minBook Profit Secrets with Ray Brehm#104: Story Branding 101 with Paul BrodiePaul Brodie is a 21-time best-selling author and CEO of the Brodie Consulting Group. He helps people share their stories and positions them as experts in their field. Paul’s company accomplishes this by launching their clients’ books to guaranteed best-seller status. He’s done 92 best-selling book launches, including his own latest books, Entrepreneurship 101 and Book Publishing and Marketing Secrets. Here, Paul and I take a detour from the topics we usually discuss and get into story branding and how folks can start and scale a side hustle.According to Paul, story branding is the best way to sel...
2023-06-0126 minBook Profit Secrets with Ray Brehm#103: Running a Business on One Email a Day with Ellen FinkelsteinEllen Finkelstein helps experts get their knowledge out to the world with online products and courses. She’s well-known for her email newsletter (I’m a subscriber), which earns her top rankings on the leaderboards. Ellen got started writing books for big names like McGraw-Hill and Wiley. Author platforms were starting to kick off in the 90’s and Ellen started her website and email list in 1999. Her list grew automatically within her niche, and she realized she could make more money selling eBooks to her audience. Ellen eventually started Change the World Marketing to show others her email...
2023-05-2525 minBook Profit Secrets with Ray Brehm#102: The Power of Three-Day Events with Pam ObasaPam Obasa turned £500 into a seven-figure business while working from home and taking care of two young children. Pam has a background in acting and while she was working in that field, there were periods of time where she was out of work. This prompted her to think about what she could do with the money in her bank account along with her skills to get some income flowing in between acting jobs. Pam then created her first offer and sold it to schools, which then became a six-figure business. Eventually, it became her main thing. Pam s...
2023-05-1823 minBook Profit Secrets with Ray Brehm#101: Turning Your Passions into Profits with Matt McWilliamsMatt McWilliams is a four-time affiliate manager of the year and has worked for big names like Tony Robbins, Dean Graziosi, Shark Tank’s Kevin Harrington, Adidas, Shutterfly, and more. Matt helps online business owners make money as an affiliate and leverage the power of affiliate partners to grow their businesses. He’s also the author of Turn Your Passions into Profits, which reached number one best-seller status before officially launching. We talk about the book launch and get into details on ads and affiliate partnerships.Matt and I discuss how to create a long-term book sales stra...
2023-05-1142 minBook Profit Secrets with Ray Brehm#100: 1982 VBC BowlHere, I’m sharing a boat racing story from my childhood from back in May of 1982 with a lesson about entrepreneurship. It was an early Saturday morning, and I went to the Vermillion Boat Club Bowl with my family. We had been racing this for years and never won. There was a light breeze when we started, but it quickly died, which was rare for Lake Erie. There were also a ton of mosquitoes and flies, and because we slowed down, they landed all over us. They covered the seats in our boat, and I’ll always remember my dad...
2023-05-0415 minBook Profit Secrets with Ray Brehm#099: Gaining Media Visibility Without a Publicist with TeeJ MercerAlthough you may not be familiar with TeeJ Mercer, chances are you’re familiar with her work. For over two decades, she has worked on major Hollywood projects with A-list talent like Kevin Hart, Tiffany Haddish, and Samuel L. Jackson. TeeJ has worked on movies like Shrek, The Incredibles, Cars, and The Chronicles of Narnia and for big name networks like Disney, ABC, and MTV. She’s arguably the queen of visibility, influence, and authority, and she now leverages her experience to help authors, speakers, coaches, and entrepreneurs book themselves in the media without a publicist. TeeJ shar...
2023-04-2726 minBook Profit Secrets with Ray Brehm#098: The Secrets of Scaling Your High-Ticket Business with Ryleigh KlimenkoRyleigh Klimenko is a highly sought-after business sales coach. She specializes in helping high-ticket ambitious coaches and service providers seamlessly scale their businesses without awkward pitches. Ryleigh teaches high conversion, heart-centered conversational sales and has worked for Bank of America, TD Bank, and other top financial institutions. She’s been published and interviewed by several top media outlets, including CBS, Fox, and NBC. Ryleigh’s unique conversational sales flow will transform the way you sell while building confidence and breaking toxic sales practices. Ryleigh’s revolutionary method is perfect for anyone who wants to create sustainable change in the...
2023-04-2041 minBook Profit Secrets with Ray Brehm#097: The Empire Builder’s Masterclass with Lucas MarinoLucas Marino is a doctor of engineering, project management professional, and a serial entrepreneur in the training business. Lucas is a former military engineer who spent 21 years as a naval and training manager in the United States Coast Guard. He’s the founder of Marino Training and EAST Partnership and the co-founder of the Empire Builder’s Masterclass. Lucas helps entrepreneurs and authors launch and sustain online training products. He’s also a Thinkific expert, the host of the Conversations with Course Creators podcast, and author of the book Monetize Your Book with a Course. Course creation is a g...
2023-04-1324 minBook Profit Secrets with Ray Brehm#096: Falling in Love with Funnels with Carolyn ChoateAfter receiving degrees in poetry and creative writing, Carolyn Choate unexpectedly fell in love with sales and marketing funnels. Today, she helps coaches, speakers, and authors utilize funnels to connect with prospective clients, free up their time, and scale bigger. As a child, Carolyn loved looking at the descriptions of products in catalogues and she says she always loved marketing but didn’t know it. Marketing gets a bad reputation, but Carolyn realized that so much of it is all about storytelling and connection. She decided to take marketing on as a career so she could help others come to...
2023-04-0625 minBook Profit Secrets with Ray Brehm#95: Rewiring Subconscious Beliefs through Trance with Andre LoiblAndre Loibl is the founder of Changenow.de where he helps people with their subconscious money blockages, allowing them to thrive in their businesses and do more things that they love. You can do amazing things if you get your mind right. Whether you’re trying to start your own business or create authority and influence in the marketplace, it all starts with how you think of yourself and what you’re worthy of. Here, Andre and I talk about “giving it all to God” and how powerful that kind of connection can be. We tend to only pray and ask...
2023-03-3046 minBook Profit Secrets with Ray Brehm#094: Getting Started with Virtual SummitsFor this particular influence and authority piece, I’m interviewing myself! Virtual summits, or virtual events, are one of the best ways I know to make yourself visible and create instant authority. As an interviewer, you don’t have to be the expert, but you can gain credibility and authority through association. Here, I’m sharing some quick ideas about virtual summits that get you in the mindset that you can do this. The beauty of a virtual summit is you can do one even if you’re just starting out. As long as you know how to ask question...
2023-03-2320 min
Making It: How to Be a Successful Online EntrepreneurHaving Flexible Goals (Ray Brehm)Special "Business Revenue Leak Checklist" offer free at http://www.mrse.co/leak.Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it. “Get to your second try of anything as quickly as possible.” – Ray BrehmRay Brehm is the Chief Summit Officer at TheSummitGuy.com. With a background that includes tech, software sales, and real estate investing, sales, and property management, he considers his career a learning-based journey into what it...
2023-03-1711 minBook Profit Secrets with Ray Brehm#093: How To Develop an Effective Author Platform with Eric Van Der HopeEric Van Der Hope is a three-time number-one internationally best-selling author, a book publishing shepherd, and a book launch strategist. His experience in digital and print publishing began in the late ‘90s. Eric’s helped thousands of struggling content creators navigate the often-confusing publishing process and shorten the time it takes to become a published author. We’ve been talking a lot about authority, visibility, and influence lately and Eric has seven steps to develop an effective author platform. Here, we go into each of the steps and focus on a couple of them and how they can help.
2023-03-1631 minBook Profit Secrets with Ray Brehm#092: Building Visibility, Influence, and Authority with Derek DoepkerDerek Doepker’s no stranger to the show. If you don’t know his story, he went from being a broke valet parker to a best-selling author. He’s sold over 100,000 books using free or low-cost strategies. Now, he shares those strategies with authors and helps them turn their passion for writing into thriving businesses. Derek’s been featured in Forbes, Entrepreneur, and Success magazines, among other world-renowned publications. He’s also the only person I know who sold a book to somebody who thought he was Deepak Chopra! Derek has one of the most responsive audiences out of eve...
2023-03-0941 minBook Profit Secrets with Ray Brehm#091: The Magic of 90-Minute Workshops with Liam AustinLiam Austin is the co-founder of Entrepreneurs HQ and a virtual event strategist. To date, Liam has launched over 15 successful virtual summits, averaging 10,000 attendees. He’s also launched countless online events and workshops with a more intimate setting, hosted over 400 speakers, and educated over 100,000 business owners through his programs. Liam walks through his career journey and how he started his business empire. His motivation to focus on online events was driven by his desire for freedom and the ability to travel around the world.Liam and I discuss his strategy for driving attendance to online events and vi...
2023-03-0241 minBook Profit Secrets with Ray Brehm#090: Achieving Sales in Your First 90 Days with Anthony GarciaAnthony Garcia is the founder of Catapulting Commissions Inc. and an expert in sales training, goal achievement, and motivating business professionals to peak performance. Anthony’s here to talk about achieving sales in your first 90 days. He started his career at the age of 22 and spent 20 years building sales teams for large corporations. As he was building out these teams, Anthony realized he didn’t see the same things happening in the small business community. Four years ago, he founded Catapulting Commissions where he builds sales processes and systems for service-based professionals.Sales are often one of the...
2023-02-2326 minBook Profit Secrets with Ray Brehm#089: Amazon vs. Authors with Paul BrodieIf you don’t already know Paul Brodie, he’s a 20-time best-selling author. As the CEO of Brodie Consulting, he’s launched 79 consecutive best-selling books for his clients, even amidst all the nonsense going on with Amazon right now. Lately, Amazon has been having issues with the algorithm and they’ve been really annoying. Part of the issue is that they’re not tracking sales correctly. Paul has launched four books in the last two weeks and here, we chat about how things went and what’s different.If you’re planning an Amazon launch, it’s important to h...
2023-02-1629 minBook Profit Secrets with Ray Brehm#088: Striving for Best Seller Status with Rob KosbergRob Kosberg is a USA Today and Wall Street Journal best-selling author. He’s the founder of Best Seller Publishing and has been featured in some of the biggest media outlets in the country. Rob has spoken to tens of thousands of entrepreneurs, coaches, and consultants on how to stop hunting for clients and instead position themselves as the hunted. Rob and I have talked zillions of times and here, we’re discussing examples of some of Rob’s clients and whether or not it’s worth striving for best-seller status.Your book is about authority and credibil...
2023-02-0920 minBook Profit Secrets with Ray Brehm#087: Email Marketing for Authors with Derek DoepkerI’m back with Derek Doepker and in case you don’t know his story, he went from being a broke valet parking attendant to a best-selling author. He’s sold over 100,000 books using free or low-cost marketing strategies. Today, he shares those strategies with his fellow authors to empower them to turn their passion for writing into businesses and rewarding careers. I got to know Derek by originally being a member of his email list and eventually buying one of his courses. The reason why we wanted to talk about email marketing for authors is because it made me a s...
2023-02-0256 minBook Profit Secrets with Ray Brehm#086: How To Succeed with Speaking as an Author with Amy DixAmy Dix is a two-time international best-selling author. She’s also a sought-after keynote speaker, professional artist, founder of Authority Speakers Agency, and one of the happiest people I’ve ever met! Before she became the queen of speaking, Amy wrote a business-focused book that allowed her to see the business side of what a speaking career had to offer. Then, she wrote a more motivational book which helped her see the full picture. This session is all about the secrets of best sellers and here, Amy and I get into how authors can make the transition into speaking gigs...
2023-01-2626 minBook Profit Secrets with Ray Brehm#085: Taking the Leap into Virtual Summits with Philip DuncanPhilip Duncan is an award-winning and Amazon best-selling author. He’s also the host of the Powerhouse Authoring Summit. Philip’s success story is a great example of an author who knows exactly how to build an audience. Almost two years ago, Philip and I discussed working together on one of my done-for-you summit services, but it wasn’t in his budget at the time. A year later, I sent him info on a pilot program for my lower-investment Summit Lab course and he went for it. Six months later, Philip hosted the Powerhouse Fiction Summit, and today, he’s in the...
2023-01-1927 minBook Profit Secrets with Ray Brehm#084: Booking Speaking Gigs as a New Author with Jackie LapinJackie Lapin helps leaders and authors get booked faster, easier, and more frequently through her company, SpeakerTunity. She also does done-for-you radio and podcast tours for authors and has a lot of wisdom to share with those who want to create a speaking career from their book. Jackie is passionate about helping people gain the visibility they deserve, as they’ve poured their heart and soul into publishing their work. She started her career as one of the first female sports writers in America. Jackie then started her own public relations agency. As that was winding down, she wrote tw...
2023-01-1225 minBook Profit Secrets with Ray Brehm#083: Creating a Persuasive Narrative with Alfonso InclanAlfonso Inclan is an entrepreneur who helps investors, authors, public speakers, and other entrepreneurs write books and become best-sellers in order to promote their businesses. He’s based in Phoenix, AZ close to where I live, and is also a successful real estate investor. Alfonso’s work is focused on helping Hispanic entrepreneurs and he’s had an incredible journey so far. One of the things he works on with clients is helping them craft a persuasive narrative to turn their readers into customers. Alfonso started by writing his own best-selling book and many people started asking him how he did...
2023-01-0523 minBook Profit Secrets with Ray Brehm#082: The Secret to Becoming a Best-Selling Author with Alinka RutkowskaMy friend, Alinka Rutkowska, is the founder and CEO of Leaders Press. She’s also a Wall Street Journal and USA Today best-selling author and a top 100 Amazon best-selling author in business and money. Alinka has sold over 100,000 copies of her books. Her book creation process has been showcased in Entrepreneur magazine and she’s been featured in several top media outlets, including ABC, NBC, and Fox Business. She’s also the founder of LibraryBub, which connects independent authors with over 10,000 librarians worldwide.Alinka’s been on the show before, and here, we talk about how she started...
2022-12-2928 minBook Profit Secrets with Ray Brehm#081: Elevate Your Writing Career with Podcasting with Kent SandersKent Sanders is the author and co-author of several amazing books, including 18 Words to Live By, The Artist’s Suitcase, and The Faith of Elvis, which he wrote with Elvis’ stepbrother, Billy Stanley. Kent is also the host of The Daily Writer Podcast as well as the founder of The Daily Writer Club, a membership community for writers who are building a business. Kent’s here to share his story as well as what you can do to get your own podcast going, which is incredibly useful to authors looking to establish authority and grow an audience.Kent s...
2022-12-2222 minBook Profit Secrets with Ray Brehm#080: Virtual Summits for Authors with Derek DoepkerIf you’ve ever been a participant in a virtual summit, you may have wondered how you could create a similar experience for others. Virtual summits are not only profitable, but they help you build your audience as well. I had the opportunity to be part of one of Derek Doepker’s summits and here, we dive into how authors can collaborate with experts in their niche to create a winning summit of their own. You can create a valuable asset without carrying all of the burden. We kick off by talking about my own story and journey into crea...
2022-12-1544 minBook Profit Secrets with Ray Brehm#079: Sustaining Best-Seller Status with Kris SafarovaKris Safarova is a USA Today, Wall Street Journal, and Amazon best-selling author. She’s an entrepreneur and consultant with extensive experience in online businesses and publishing and has been in business for over 12 years. Kris has written more than 20 books and publishing is very close to her heart. Kris and I are also working on some projects together as well. Here, she shares her wisdom about how to maximize your chances of your own book becoming a best-seller on an ongoing basis. It’s one thing to hit the top of the charts and head right back down to z...
2022-12-0831 minBook Profit Secrets with Ray Brehm#078: Make More Sales with LinkedIn with Brynne TillmanBrynne Tillman is the CEO of Social Sales Link which helps sales professionals have better sales conversations through the power of LinkedIn. Brynne’s been in sales since she graduated college and she says she became a LinkedIn expert by accident. Although she loved the problem-solving aspects of sales, she didn’t like cold calling. Brynne dreamed of having access to her clients’ Rolodex and today, LinkedIn can provide the same information. For the last 12 years, she’s been teaching folks how to use LinkedIn for business development.There’s no cheating in sales and it takes a lot of h...
2022-12-0124 minBook Profit Secrets with Ray Brehm#077: Selling Without Sleaze with Sarah Jolley JarvisSarah Jolley Jarvis specializes in helping people build the businesses of their dreams on their own terms. She’s an international best-selling author and a multi-six-figure business owner and she’s an expert on turning your passion into profits. Sarah started her career in medical device sales about 17 years ago in the UK and learned a lot about selling and building relationships. After the birth of her first child, she realized she couldn’t go back to her original job while raising a family. Sarah then decided to dip her toes in the online business world and today, she contin...
2022-11-2435 minBook Profit Secrets with Ray Brehm#076: Creating a Business on the Back End of Your Book with Troy BroussardTroy Broussard is my mentor, friend, and coach. I use several of his amazing software products. Troy is a prolific content and offers creator and here, we’re talking about how to create great things from the back end of your book. Troy’s services make me look like a champ to my clients, and his RedirectMe.io platform has been a game changer. We get into the benefit of QR codes and how they could help you capture more leads. We also talk about how to use Amazon and whether or not it’s more beneficial to sell books...
2022-11-1737 minBook Profit Secrets with Ray Brehm#075: Sales and Marketing Magic with Tim HydeSales, marketing, and automation are all things that scare authors, but they’re the fundamentals of building a business from your book. Tim Hyde is a fixer, a Keep Certified Partner, and an authority in these scary topics, which we’re diving into here. After founding one of Australia’s first social media sites, Tim has since moved on to help businesses convert more of the attention they create from their digital marketing efforts. Over the last eight years, he’s worked with more than 1,000 business owners in 36 countries to help them optimize their sales and marketing strategies. He focuses...
2022-11-1022 minBook Profit Secrets with Ray Brehm#074: Elevating Your Brand Through Podcasts with Melanie BensonMelanie Benson is an authority brand amplifier for expert-preneurs. She’s also the host of the Amplify Your Success Podcast where she shows you how to stand out in a crowded market and attract high-paying clients and opportunities. Melanie’s been in business for 21 years and has a proven track record of accelerating results for her clients. In fact, it’s not uncommon for them to experience a revenue increase of up to five times in the first six months. As a business coach, Melanie searched for ways to set herself apart from the competition and consistently be seen by cli...
2022-11-0330 minBook Profit Secrets with Ray Brehm#073: Launching a Winning Online Course with Chris KyleChris Kyle is a coach, teacher, and e-learning expert. He’s also the founder and CEO of Launch Academy, a deep-dive online training program community to help authors, speakers, and experts create and launch profitable online courses. Chris is the co-author of the number one best-selling book Internet Marketing Secrets. He started as a coach doing one-on-one work with business owners and entrepreneurs and then received a full-time Chief Marketing/Development Officer role through a client where he created courses with some of the world's most well-known teachers. Chris fell in love with the e-learning space and eventually started La...
2022-10-2744 minBook Profit Secrets with Ray Brehm#072: Creating a Successful Online Course with Dr. Gena LesterDr. Gena Lester is a Wall Street Journal best-selling author and professional speaker. She’s also an educator with over 20 years of experience in college admissions counseling. Dr. Gena helps business owners, coaches, and consultants take their skills into the entrepreneurial world by developing their "uniquely you” formula. Through this formula, her clients develop their passions and become more successful on their journey. After working as an admissions counselor for several years, Dr. Gena was inspired to write her first book, which was geared toward helping the average student. She then moved towards creating a program that was more affo...
2022-10-2026 minBook Profit Secrets with Ray Brehm#071: Attracting Clients and Opportunities with Paul BrodieSince 2015, Paul Brodie has launched 71 consecutive best sellers for his clients through his book launch service. He’s also a best-selling author himself and has written and published several books. Paul lets me pick his brain on making money after the book and has some great advice for authors. He shares his go-to method for doing business with authors, which includes a high-ticket offer. Paul attracts his clients in a number of different ways, including podcasts, websites, summits, books, and referrals. He runs one summit a few times a year and interviews some of his top affiliates. This year, he...
2022-10-1323 minBook Profit Secrets with Ray Brehm#070: Breaking Through Roadblocks as an Author in Business with Heather DempseyHeather Dempsey is a business coach who specializes in emotional health, mindset, and the psychology of business. She focuses on helping introverts, highly sensitive people (HSP), and those struggling with anxiety show up powerfully and comfortably in their businesses by creating radical mindset transformations. Heather and I discuss the roadblocks authors often face after publishing our first books, dealing with imposter syndrome, and not knowing what to do next. She helps her clients carve out a path to public speaking, live coaching, and workshops based on their book, which also uncovers valuable market research.You can create...
2022-10-0627 minBook Profit Secrets with Ray Brehm#069: A Crash Course in Publicity with Jill LublinIf you need a crash course in publicity, you came to the right place! Jill Lublin is a four-time best-selling author, international speaker, and master publicity expert. She helps authors get book deals and teaches a virtual publicity course. Jill’s books include Guerrilla Publicity and The Profit of Kindness, which went number one in four different categories. “How do I get publicity?” is one of the most common questions authors have, and here, Jill demystifies the process. Jill became a publicity expert out of her own frustrations with getting her message out, as both a businessperson and an author...
2022-09-2916 minBook Profit Secrets with Ray Brehm#068: Building a Business through Email with Derek DoepkerDerek Doepker has achieved best-selling author status multiple times. When I first got to know Derek, he helped me with audiobooks, and he’s got an amazing instructional course on them. Derek’s also a rock musician as well as a successful digital entrepreneur and I’m always learning something new from him. He’s got a ton of great tips around email and here, he’s sharing his tips and tricks. Building a business off the back end of our books is a major goal for us authors, and you can take things to the next level with a smart em...
2022-09-2238 minBook Profit Secrets with Ray Brehm#067: Connecting Your Book to Your Business with Adam HoulahanInternational keynote speaker Adam Houlahan specializes in LinkedIn strategies for entrepreneurs. He’s the CEO of a global LinkedIn agency called Prominence Global. Adam hosts one of the world’s largest free online LinkedIn training events with thousands of people registering five times a year. He’s considered to be one of the world’s leading experts in harnessing the power of LinkedIn for business. Adam shares his journey and how he was led to be a powerful authority in the LinkedIn space.If you have a book but are struggling to connect it with your business, making st...
2022-09-1535 minBook Profit Secrets with Ray Brehm#066: Moving from Author to Entrepreneur with Darnyelle HarmonDarnyelle Harmon is an award-winning CEO that’s moving entrepreneurs to millions. She started on the entrepreneurial path by deciding she was going to be successful and let nothing stand in her way. Darnyelle showed up consistently and fully, doing the work that needed to be done, but she also made sure to take time to rest and reflect, as you can’t pour from an empty cup. Darnyelle is also a motivational speaker, and she developed her coaching program to expand her portfolio to her ideal customers. Although she’s a multi-passionate entrepreneur, Darnyelle and her team d...
2022-09-0823 minBook Profit Secrets with Ray Brehm#065: How to Go from Author to Speaker with Amy DixAmy Dix is a two-time international best-selling author, artist, and international motivational speaker. Her company, Authority Speakers Agency books stages for speakers guaranteed. Amy has a fantastic story about how she built her business on the back end of a book and has a lot of wisdom to share. Amy started an event planning company while she was still working a full-time corporate job. She grew it very quickly and wound up selling that company and walked away from the event world for a while. When Amy finally quit her corporate job, she wrote a book and then eventually...
2022-09-0124 minBook Profit Secrets with Ray Brehm#064: Going Deep in Mastery with Troy BroussardToday I’m with Troy Broussard, my friend and mentor. He’s the creator of multiple SaaS platforms that I use every day. I’m in a coaching program with Troy and he’s also the author of Memoirs of Mastery, which is a monthly book series where the books get sent directly to your house. If you’re just starting a business or trying to build it up, Troy goes through everything you need to know in his series and in this episode, I get to pick his brain and share all of the secrets with you.Troy s...
2022-08-2547 minBook Profit Secrets with Ray Brehm#063: 90 Days to Business Success with Honorée CorderHonorée Corder is back for another session, and this time, we’re talking about what you’d need to do in your first 90 days to launch a successful business venture. Honorée is a strategic book coach who helps professionals and entrepreneurs become authors. She helps them turn their books into multiple income streams by leveraging their education, experience, and knowledge. Honorée is also a best-selling author and runs a very successful mastermind. Honorée and I discuss what you need to do within your first 90 days of building your business to make sure you’re on top...
2022-08-1829 minBook Profit Secrets with Ray Brehm#062: Moving From Author to High-Ticket Entrepreneur with Rob KosbergRob Kosberg is a Wall Street Journal and USA Today best-selling author and the founder of Best Seller Publishing. He’s been featured in some of today’s most prestigious publications, podcasts, and media outlets. Through his trademarked program, Publish Promote Profit, Rob helps clients perfect their own professional best-selling book guaranteed. He also teaches them how to use that book to grow their income and impact through speaking engagements, free PR and media, and cutting-edge lead generation strategies. Today, Rob also has several done-for-you services, and he shares some valuable information on how he put together his high-ticket offe...
2022-08-1132 minBook Profit Secrets with Ray Brehm#061: The Beauty of Franchising with Greg MohrToday, I’m with Greg Mohr who is a former corporate ladder climber, author, and business owner. Throughout his career, he’s owned several businesses, including dry cleaners, storage units, rental properties, and franchises. Greg’s helped hundreds of people invest in a number of different franchise units. We discuss a ton of great stuff here, like how to get into brick-and-mortar ventures from digital and owning versus being an owner-operator. Greg started his experience with franchises back in high school when he ran a couple of Taco Bells. Eventually, he got his master’s degree and realized...
2022-08-0420 minBook Profit Secrets with Ray Brehm#060: High-ticket Group Coaching with Karen FerreiraKaren Ferreira is the founder of Get Your Book Illustrations. She helps children’s book authors master the process of writing, creating, publishing, and selling their books by providing all the know-how and expert support they need through online courses, and coaching. Karen joins me today to talk about her high-ticket offers. Her current offering is a group coaching program called Children’s Book Mastery. Included in the program are weekly calls, a Facebook group, and guest speakers. It’s also a full-year program, which she believes enables her to spend enough time to truly help her authors. Ka...
2022-07-2839 minBook Profit Secrets with Ray Brehm#059: Thriving as an Entrepreneurial Couple with Charylle WolfeCharylle Wolfe helps entrepreneurial couples unleash their combined superpowers so they can position themselves to be business partners while living they're happily ever after. She’s created a high-ticket program called Spouse in the House and here she shares how she came up with her offering and all the important details. Charylle is also running a virtual summit called How to Master Residual Income.I think Charylle’s program is fantastic because if your personal life isn’t great, chances are your business won’t be so great either. Finding balance and being able to work together as an en...
2022-07-2120 minBook Profit Secrets with Ray Brehm#058: Purpose-Driven High-Ticket Offers with Laura Di FrancoLaura Di Franco is the CEO of Brave Healer Productions, a company that specializes in publishing and business strategies for healers. Laura’s up to some cool stuff, way too much to fit inside this podcast. She has a 30-year background in holistic physical therapy and has been a healer her whole life. Laura has also been writing and publishing her own books for quite some time and published her first book back in 2012. Brave Healer Productions was born in 2016 while she was still running her physical therapy practice. She started helping other healers write their copy and books, as...
2022-07-1432 minBook Profit Secrets with Ray Brehm#057: Building a Successful Mastermind with Honorée CorderHonorée Corder is a strategic book coach who helps professionals and entrepreneurs become authors. She helps them turn their books into multiple income streams by leveraging their education, experience, and knowledge. Honorée is also a best-selling author, writing 53 books in 39 different languages. After spending decades in masterminds herself, Honorée founded her Empire Builders Mastermind. I personally am a member and I’ve been learning so much from Honorée when it comes to developing my own programs.Honorée and I chat about what it takes to put together a successful mastermind and how to invi...
2022-07-0735 minBook Profit Secrets with Ray Brehm#056: Providing Value with High Ticket Offers with Derek DoepkerBest-selling author Derek Doepker went from being a broke valet parker to a successful entrepreneur, selling over 100,000 copies of his book. He did it using free or low-cost marketing strategies and he now shares his method with other authors so they can turn their passion for writing into a thriving business. Derek’s an expert in a lot of things and today, he shares some great information on how you can create a successful business from your own book. We talk about what you should do if you’re just getting started and how to structure your own course and...
2022-06-3043 minBook Profit Secrets with Ray Brehm#055: Done-For-You High-Ticket Offers with Paul BrodiePaul Brodie is a multi-best-selling author and the CEO of Brodie Consulting Group. He helps people share their stories with a proven system that works through book launch marketing, book publishing, and virtual summits. Paul’s launched over 70 consecutive best-selling books for his clients since 2015. I’m thrilled to have him on so he can share his high-ticket strategy with us. Paul started his book publishing journey after a health scare in 2015 and his story is super inspiring. He then started public speaking and others approached him for advice on how they could get their message out into the worl...
2022-06-2325 minBook Profit Secrets with Ray Brehm#054: Selling High-Ticket Programs with Confidence with Alinka RutkowskaAlinka Rutkowska is the CEO of Leaders Press, a USA Today and WSJ best-selling press where she creates books for entrepreneurs from scratch. Alinka then launches the books to bestseller status with a 100% guaranteed rate of success. 172 of the Leaders Press authors have ranked on the nation’s top bestsellers lists. Alinka’s been featured in prestigious publications like Forbes and Entrepreneur magazine. She’s also on a mission to help 10,000 entrepreneurs share their wisdom with the world by 2030.Alinka got started by self-publishing her own book and the royalties allowed her to quit her corporate job to pur...
2022-06-1622 minBook Profit Secrets with Ray Brehm#053: Leveraging Podcasts for High-Ticket Offers with Melanie BensonMelanie Benson is an authority brand amplifier for expert-preneurs. She also hosts the Amplify Your Success Podcast. Melanie specializes in showing her clients how to stand out in crowded markets and how to find high-paying clients and opportunities. In fact, many of her clients achieve three to five times revenue growth after just six months of working with her. Leveraging podcasts as a guest expert is a fantastic way to not only position yourself as an authority in your niche but also to attract clients for your high-ticket offers. Melanie shares her expertise around this topic and has some...
2022-06-0934 minBook Profit Secrets with Ray Brehm#052: Writing for High Ticket Offers with Troy BroussardTroy Broussard is a prolific author, entrepreneur, software developer, and high-end private coach. He’s also the founder of four SaaS platforms with more on the way. I’m also in his coaching program, full disclosure. What impresses me the most about Troy is that he’s so down to earth, and shares his wisdom, and I thought he’d be the perfect person to discuss high ticket offers with. Troy got his start in writing for back-end sales, and he wrote his first book about it. He delayed writing it and then delayed the publishing process, which he says rea...
2022-06-0237 minBook Profit Secrets with Ray Brehm#051: Creating the Anthology OfferOne of the most interesting things to me is learning how other entrepreneurs think. In my anthology series, The Co-Author Project, we do two to three books per year. We take authors on to contribute chapters and make sure the book hits bestseller on Amazon. They also get attached to the “code” series, which currently has 100 authors across five different books. The beauty of being a contributor to this series is that when one author sends someone to one book, they send them to all five, which is great for exposure. These books get awesome reviews and people love them...
2022-05-1952 minBook Profit Secrets with Ray Brehm#050: Creating Meaningful Summits and High-Ticket Offers with Kris SafarovaKris Safarova is a best-selling author, recognized by Amazon, USA Today, and The Wall Street Journal. She’s also the founder and CEO of FIRMSconsulting.com and StrategyTraining.com. Kris began her career as a concert pianist and then moved to South Africa to start her business career. She then started working for Deloitte Consulting and quickly moved up the ranks. Over time, Kris started to feel burned out and unfulfilled, which led her to start up her business. Today, she helps others fulfill their own missions, empowering people with the skills they need to do so.Kr...
2022-05-1228 minBook Profit Secrets with Ray Brehm#049: Cultivating a Healthy Mindset for Authors with Heather DempseyBusiness coach Heather Dempsey specializes in emotional health, mindset, and the psychology of business. She helps introverts, highly sensitive individuals, and those who struggle with anxiety show up powerfully and comfortably in their work. Many first-time authors get stuck with where to go next after publishing. Heather assists authors with market research in their niches so they can create businesses and become successful public speakers. Writing your book is often just the first step in the journey.Humans are community creatures that benefit from learning from others and approaching your work with a service mindset makes all the d...
2022-05-0526 minBook Profit Secrets with Ray Brehm#048: Training and Course Creation for Authors with Lucas MarinoLucas Marino is a serial entrepreneur of training businesses. He’s the CEO of Marino Consulting Services and the EAST Partnership. He’s also the co-founder of Honey Do Today Academy. Lucas spent 21 years as a naval engineer in the US Coast Guard and has a doctoral degree in engineering. While he was in the Coast Guard, he was sent on a training assignment, and it was one of the best jobs he’s had throughout his career. In 2018, Lucas retired from the service and began his entrepreneurial journey. One of the challenges authors face when creating online...
2022-04-2840 minBook Profit Secrets with Ray Brehm#047: Building on The FlyWhen I was first starting out and thinking about products to launch, I went to a Jeff Walker live event where he discussed something called a “seed launch”. The idea behind it is you sell the course but create it on the fly. When delivering a course, it’s common to find out that some of the things you’re teaching are things people already understand. You might also find out that you cover some material that people don’t know enough about. The beauty of creating a course on the fly is being able to customize things based on where y...
2022-04-1413 minBook Profit Secrets with Ray Brehm#046: The Beauty of Book FunnelsIf you read my book, Book Profit Secrets, chances are you got it from a book funnel. I love to buy from book funnels and enjoy seeing how the author structures everything. It completely changes your concept of price as well. On Amazon, people are looking for the cheapest price among other competing books. When you set up a funnel, there is no competition. This goes back to thinking like a publisher and becoming your own platform by selling on your own site. Book funnels not only bring people to your book, but they also introduce customers to...
2022-04-0714 minBook Profit Secrets with Ray Brehm#045: The Five Pillars - Success Leaves CluesAs Tony Robbins says, success leaves clues. A few years ago, I was determined to figure out how people were seeing massive financial success from their book launches. At my very first virtual summit, I asked people how they made money and the common theme was that they all looked beyond royalties. From the feedback I received, I put together a list of the five pillars of an online business. Whenever you create a new book or product, it has to be worth your while to fulfill. You also have to grow an audience to be able...
2022-03-3113 minBook Profit Secrets with Ray Brehm#044: Think Like a PublisherThe truth about publishing on Amazon is they can turn off your publishing account at any time. They don’t always give you a clear reason for it. I’m not saying don’t publish on Amazon but being at the mercy of a big corporation is thinking like an author, not a publisher. A publisher would make sure that there are several avenues to get your book out into the world. A publisher mindset is a business owner’s mindset. Taking control of all aspects of your book can make you exponentially more money.From a strategi...
2022-03-2411 minBook Profit Secrets with Ray Brehm#043: The Bittersweet SymphonyToday, I want to talk to you about what I call the “bittersweet symphony. I went to visit my parents in December 2016, fired up my laptop, and found that my first book hit bestseller. It took ten or eleven months of work, self-editing, writing, and more and I made it! I had multiple books in my mind ready to go, and I envisioned bringing in more and more passive income. But the bittersweet part of the story is, about three weeks later, I checked my royalties, and my heart sank. What I thought was going to be a...
2022-03-1710 minBook Profit Secrets with Ray Brehm#042: Virtual Summit Mastery with Jan KochJan Koch is the owner of Virtual Summit Mastery. VSM is a leading course that teaches people how to run successful virtual events and it’s my favorite course on the internet. It’s helped students bring their content to countless attendees to their summits. Jan experienced burnout in his former career which led him to become self-employed. The previous owner of VSM taught Jan how to run his own virtual summits which took him to the next level. Today, he helps others stand out from the crowd to see their own massive successes through their own events....
2022-03-1044 minBook Profit Secrets with Ray Brehm#041: Email Campaigns that Convert with Anthony HallCOO of Real Fast Publications, Anthony Hall, creates email campaigns that are responsible for over seven figures in sales. He started over five years ago in a support desk role and was given more responsibilities until he eventually landed in his current position. One of the biggest tasks in his role is email marketing, which he loves because he gets to see the ROI and it forces him to continue to develop his writing skills. He’s an expert on being concise and compelling and he shares why email marketing is so important.Email is such a hu...
2022-03-0330 minBook Profit Secrets with Ray Brehm#040: Advanced Amazon Ads with Alex StrathdeeAlex Strathdee is an Amazon ads expert. He married his passion for books with technology to create his company, Advanced Amazon Ads. Alex started out as an eager author, under the impression that his book was going to sell tons of copies. He quickly realized that without a game plan, that just doesn’t happen. Alex’s first attempt at running ads on Amazon didn’t turn out so well. He wound up working with someone who was more of an expert and learned as much as he could about the process. He also noticed that there was a lack o...
2022-02-2427 minBook Profit Secrets with Ray Brehm#039: First-time Summit Successes with Karen FerreiraKaren is a master of everything related to illustrations. Her passion for illustrating children’s books prompted her to start her own business, Get Your Book Illustrations, in 2016. Her company has grown and now includes a team of ten amazing illustrators. Karen helps indie children’s book authors win during every step of the journey, including writing, publishing, and marketing. She hosted her own virtual summit and is a guest on others as well.Karen was inspired to do a virtual summit for many reasons. She went in without any major expectations and the results were way bett...
2022-02-1737 minBook Profit Secrets with Ray Brehm#038: Virtual Summits in a Niche Business with Ted DemopolousTed Demopolous has been running his own business for over 30 years. I collaborated with him on a virtual summit that catapulted his business afterward. Ted had been thinking about running a summit for a while, since he’s a pro at product launches. His computer security business is very niche and the speakers he had didn’t have email lists. His opt-in rate wasn’t as high as some others, but his conversion rate and engagement were off the charts. Ted used his first summit as more of a proof of concept and was thrilled with the outcome.Th...
2022-02-0330 minBook Profit Secrets with Ray Brehm#037: Virtual Summit Strategies with Jonathan GreenInternational bestselling author Jonathan Green built an island life he enjoys with his family from a consistent stream of passive income. Jonathan’s done multiple virtual summits, including his latest around high ticket offers. He used an innovative three-tier pricing strategy to maximize profits and offer his audience a wide variety of resources. Through using the strategy, he boosted the income of his summit by 40%.Going after summit speakers who aren’t super-famous but are enthusiastic and great at interviews has worked out well for Jonathan. He’s also shifting towards driving summit attendees to his membership space...
2022-01-2722 minBook Profit Secrets with Ray Brehm#036: The M.U.S.I.C of Digital Product Creation with Doug PewDoug Pew helps info-marketers launch online courses to their existing email lists through his M.U.S.I.C. framework. Doug is an expert copywriter, and I had the chance to spend time with him during one of his live events. He is a musical composer by trade. After losing his teaching job five years ago, he decided to make a pivot into marketing and copywriting, growing his skills with the help of a mentor. Your copy isn’t as big as the offer itself and it’s more important to get it to the right people at the righ...
2022-01-2040 minBook Profit Secrets with Ray Brehm#035: Monetizing Your Message Through Audio with Steve OlsherSteve Olsher has been a multi-passionate entrepreneur for over 30 years. He’s the founder and editor in chief of Podcast Magazine and the original founder of Liquor.com. Steve also created the largest Podcast club on Clubhouse (ClubPod) and the New Media Summit. He’s an international keynote speaker and strategic coach who helps businesses of all sizes leverage the power of new media strategies to succeed and grow. Steve’s also the author of the book “What Is Your What,” which is a book that’s near and dear to my heart.As an author, your book is a wa...
2022-01-1333 minBook Profit Secrets with Ray Brehm#034: Creating Powerful High-Ticket Offers with Jake SchmelzerJake Schmelzer is the founder of Boring Old Business.com and his passion is helping experts create, market, and sell transformational high-ticket offers. We’re in some masterminds together and I personally love his content. He’s also a pastor. A couple of years ago, Jake and his wife started a church. He decided he wanted to bring in an extra $500 a month through a side hustle and started selling content on Amazon. He quickly realized he didn’t want to give away his proprietary information on that platform, so he did some research and created a course. Jake was wi...
2022-01-0625 minBook Profit Secrets with Ray Brehm#033: Passive Income from Public Domain Works with Daniel HallDaniel Hall is a WSJ and USA Today best-selling author who has extensive knowledge on generating income from public domain works. Daniel started his career by going to nursing school, then law school, but always had a passion for writing and publishing. After becoming unhappy with his law career, he wrote his first book. It became very successful and he was able to learn the whole business of publishing from that experience. Today, Daniel loves working with authors and content creators and his own story prove you can start from anywhere. Authors are always looking for ways...
2021-12-3022 minBook Profit Secrets with Ray Brehm#032: Creating and Selling Audiobooks with Derek DoepkerDerek Doepker went from being a valet driver to a best-selling author. He successfully sold 75,000 books using free or low-cost marketing strategies and he now helps others do the same through workshops, coaching, and retreats. Derek started out with no business or marketing background and a degree in music. After moving to LA, he became a valet driver and started blogging and making content for YouTube about his true passion - fitness. His first attempt at writing and selling a book didn’t go as well as he’d hoped (he sold two books) but Derek continued to study diffe...
2021-12-2333 minBook Profit Secrets with Ray Brehm#031: Taking the First Step with Paul BrodiePaul Brodie is the author of 18 best-selling books and is an expert on getting published. Through his company, he’s helped launch 49 books for other authors, getting them to bestseller status as well. He’s all about figuring out how to leverage a book and move onto the next level. Creating a foundation around your story helps you build a successful business and elevates you as an authority figure in your niche. Paul started out by writing his own book about his health journey and it changed his life in so many ways. He created a marketing system that got...
2021-12-1633 minBook Profit Secrets with Ray Brehm#030: Making Ads Work for You with Brian BerniBrian Berni is the co-founder and Head Strategist of BookAds. Through his company, he helps over 150 people every month find success through managing their ads across several platforms to sell more books. He’s an Amazon expert and he’s built an amazing reputation as an author himself of both fiction and non-fiction books. Brian also runs virtual summits to help fiction authors succeed in publishing to turn their passion into a lucrative business.Brian started self-publishing in 2014 with no experience. He took a basic course and then became hooked. Being around books his entire life, he deci...
2021-12-091h 01Book Profit Secrets with Ray Brehm#029: Creating a Successful Online Course with Danny InyDanny Iny is the founder and CEO of Mirasee, a company that helps people launch successful online courses. He’s also the author of multiple best-selling books, including “Effortless” and his most recent release, “Online Courses” which is linked below. Danny started his entrepreneurial journey at a young age and stumbled along his path to success. Failing at a business venture and dealing with the financial fallout is also a very emotional experience, much like going through a breakup. It takes time to want to get back out there and start something new, but sometimes the rebound winds up being “the...
2021-12-0229 minBook Profit Secrets with Ray Brehm#028: Building a Business From Your Book with Greg RollettGreg Rollett is an Emmy award-winning producer, best-selling author, and founder of Ambitious.com where he offers an entire suite of products for entrepreneurs who want to be their best. I am a client of his, so I know first-hand how great he is at driving others to succeed. So many first-time authors get excited about their book launch, selling millions of copies and going to signings at big stores, and then feel let down when they realize that’s not what happens. The best thing to do when writing a book is ask yourself why you’re writing it. Usin...
2021-11-2541 minBook Profit Secrets with Ray Brehm#027: The Publisher Mindset with Ben SettleBen Settle is a marketer, entrepreneur, and author who writes about business, marketing, and selling -- as well as the occasional twisted monster story. He knows a thing or two about what it takes to be highly successful, and it mostly has to do with a simple mindset shift. Thinking about yourself as a publisher instead of an author removes so many limitations and allows you to create and sell whatever you want – the sky (and beyond) is truly the limit. Within traditional publishing deals, you are often bound by what to write and how to write it. When yo...
2021-11-1852 minBook Profit Secrets with Ray Brehm#026: When Patience is NOT a VirtueWe’ve all grown up with the phrase “patience is a virtue” being said to us, but that’s not always the case with entrepreneurship. As an author, pricing your book low and then working to make ten thousand dollars per month is a lot of work. People ask me all the time how they can get more eyes on their book when the question should be “how do I get more eyes on me?” Trying to make your book your breadwinner often translates to a long and frustrating road ahead. The same thing with courses – even if your course is pric...
2021-11-1112 minBook Profit Secrets with Ray Brehm#025: Would You Rather Pay for Knowledge or Results?In a continuation of the last episode’s discussion on high-ticket offers, I’m posing this question: would you rather pay for knowledge or results? Most people would say results, yet most of us wind up buying knowledge in the form of courses and coaching first. We go through what I like to call the “course collection” phase. The problem with courses is that sometimes they can give us an excuse to not start whatever it is we’re looking to get off the ground. It allows our fear to get in the way and delays us from taking action.
2021-11-0409 minBook Profit Secrets with Ray Brehm#024: The High-Ticket TripwireHigh-ticket offerings have become such a passion topic for me because of how much success I’ve seen from them. After a recent audit of my first virtual summit, I figured out that I made over 5 figures from premium passes to lifetime access, bonus courses, etc. I felt that my authority level was at an all-time high, so what better time to launch a high-ticket offer? The problem was that I had just launched a lower level offering at the time. I was able to relaunch using the same email sequence and sent it to my current list which no...
2021-10-2811 minBook Profit Secrets with Ray Brehm#023: Becoming a Transformational Author with Christine KloserChristine Kloser is a transformational author coach, a USA Today and WSJ bestselling author, and an award-winning publisher. She helps professionals and experts fulfill their calling to write and publish their own books that will leave an impact on the world. Christine got into writing and publishing in 2002 by helping her husband with his first book. In 2005, she published her own book, a collection of inspirational stories from women entrepreneurs. Her signature program, “Get Your Book Done”, is based on more than a decade of time-tested and proven processes to make writing your book easier and better than you ever...
2021-10-2128 minBook Profit Secrets with Ray Brehm#022: Income Streams Beyond Book Royalties with Eric Van Der HopeEric Van Der Hope is the creator of the Publishing Success Summit and is known for his expertise in digital publishing. Through his work, he has helped thousands of authors get published. Eric became interested in digital publishing in the late 90s and published a few books of his own. He studied some of the leaders in the industry, learned affiliate marketing, and then realized he could make money through his own products and services. Since 2010, he’s been dedicating most of his time to coaching other authors. Leveraging additional income streams along with selling copies of yo...
2021-10-1432 minBook Profit Secrets with Ray Brehm#021: Building Your Brand with Gundi GabrielleGundi Gabrielle is a digital nomad and branding expert. As a former conductor and pianist, she once ran her own successful music company. She also went to medical school and became a social entrepreneur, raising money for Doctors Without Borders. After a major crisis, Gundi decided to shift gears in her career and started researching ways to make money online. She fell into self-publishing and wrote her first book on how to build a blog, which did very well and allowed her to begin traveling more. Gundi has since published several books and started Sassy Zen Girl, a community...
2021-10-0729 minBook Profit Secrets with Ray Brehm#020: Building Influencer Relationships with Cloris KylieCloris Kylie is the author of Beyond Influencer Marketing and is an expert at making long-lasting connections. Collaborating with influencers saved Cloris’ business. After becoming frustrated with creating content and feeling like no one noticed, she started reaching out to influencers in her ideal audience. From there, everything changed. Cloris likes to send a signed copy of her book to influencers to start building relationships with them. If you’re reaching out to someone for the first time and want to collaborate, you’ll want to provide them something of value. Gifting influencers with your book goes beyond them giving...
2021-09-3023 minBook Profit Secrets with Ray Brehm#019: How to Become a Curator with Cary RichardsAuthor and entrepreneur Cary Richards always knew he wanted to run his own business. He first worked in a corporate setting, spending decades in outside sales. He eventually wanted to try doing something online and got into self-publishing books on Amazon. He was successful but realized that selling books alone wasn’t going to achieve the financial goals he was striving for. After taking several courses and reading many books, Cary stumbled across a concept known as curating bundles. A bundle is essentially material sourced from several experts within a niche, packaged into one product. Cary co-created Infostack, which is...
2021-09-2332 minBook Profit Secrets with Ray Brehm#015: Virtual Summits with Navid MoazzezNavid Moazzez is the founder of Virtual Summit Mastery, a program that I used to create Book Profit School. We all know how popular virtual summits are today, especially for building out your email list, promoting your book, and making solid connections with other influencers. Navid knows exactly what it takes to make your summit a success, even if you’ve never done one before.A virtual summit allows you to repurpose any content you’ve created inside of it to further promote your brand. Videos can turn into a YouTube channel, or you can use the tran...
2021-08-2636 min
Bestseller Revolution with Ray BrehmThe Phantom MenaceSocietal Mediocrity is common place in today's day and age. We need to revolt against it, and start a revolution to lead epic lives. In this episode, Ray explains what the Bestseller Revolution Podcast is all about and what you can expect. He also explains how Russell Brunson got him to start this podcast and why you should start one too. With a shout out to Star Wars, this first episode is called The Phantom Menace. That menace is mediocrity. To learn more, go to : BestsellerRevolution.co
2019-05-2522 min