Shows
The Association PodcastDigital Strategy and Company Culture with Ray Van HilstOn this episode of The Association Podcast, industry veteran Ray Van Hilt, VP of Strategy at Yoko Co, joins the show to discuss UX strategies, effective content strategy, and the vital intersection between marketing and IT. Ray shares personal anecdotes from his career journey, such as working for Ringling Brothers and his experience within the association industry. The conversation dives into the importance of a user-centric approach to web design, the evolving role of AI in content strategy, and ways to foster a strong, inclusive company culture.
2025-06-1047 min
Association Tech InsiderS1E27: The Responsibility of Vendor OversightTune into the latest episode of "Association Tech Insider," where we examine the vital dynamics of vendor management in the association sector. Hosted by Gretchen Steenstra, Director of Client Strategy at DelCor, and Alex Mouw, Principal Strategic Advisor for Membership Organizations at AWS for Nonprofits, this discussion navigates the shared responsibilities and strategic alignments necessary between associations and their technology vendors.
Episode Highlights:
1. Balanced Responsibilities: Explore with TPAC members and association community leaders the intricate balance of responsibility in vendor relationships. Ensuring both parties are proactive and clearly define their roles is crucial for a...
2024-06-0444 minAssociation Tech InsiderS1E25: Unlocking User Perspective: Usability Testing and UX Insights for AssociationsThis episode of Association Tech Insider dives into the realm of user research and usability testing, highlighting its significance for enhancing digital experiences for associations.
Hosted by Ray van Hilst (Yoko Co), this roundtable discussion brings together experts Rhoni Rakos (fusionSpan), Jacqui Olkin (Olkin Communications), and Ella Fielding (Optimal Workshop) to share their experiences, best practices, trends, and the transformative power of usability testing to improve digital experiences for associations.
The conversation touches on methodologies, the value of research in strategy and product development, and practical advice for organizations...
2024-05-2347 min
Shark Bite Biz - Business Growth Podcast#106 Design What Your Clients Desire with Ray van Hilst of Yoko CoHome pages are so overrated! Shark Bite Biz's David Strausser chats with Ray van Hilst of Yoko Co about the value of having SEO driven landing pages be the driving factor to your digital success.
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2021-07-2944 min
Busy Business Owner PodcastDecades of Marketing Experience - Ray Van HilstRay is an inventive soul and his wit and charisma are present from the moment that you meet him. Ray seamlessly blends 20+ years of marketing experience with modern web principles to establish and advance the web presences of organizations that help build a better world. When Ray isn’t in the office, or coffee shop, or client office, or wifi hotspot… he is frequently found speaking at events about web strategy and marketing technology.Brought to you by: https://senditrising.com
2021-06-3029 min
Predictable B2B SuccessHow to create a persona that powerfully and easily boosts business growthRay Van Hilst is the director of client results of Yoko Consulting.
Ray seamlessly blends 20+ years of marketing experience with modern web principles to establish and advance the web presences of organizations that help build a better world.
In this episode, Ray shares his experiences and lessons learned in how to create a persona that powerfully and easily boosts business growth. Insights he shares include:
Why do companies struggle with developing a holistic approach to their websitesThe best ways to make the shift from selling to empathetically understanding your customersWhy are user personas key...
2021-05-1449 min
WP-Tonic | WordPress | SaaS | Bootstrap SaaS | Startups#573 WP-Tonic Show With Special Guest Ray van Hilst Director of Client Results at YokoWe Discuss Membership And Engagement Trends For 2021 Ray van Hilst is Director of Client Results at Yoko Co, a web design and marketing agency with a mission to help organizations "Do good. Better." Ray blends 20+ years of marketing experience with modern web principles to create high value websites that help organizations meet their goals. His diverse background includes Fortune 500 brands such as Disney and The Home Depot and non-profits and associations including the National Wildlife Federation, the American Institute of Architects (AIA), American Association of Endodontists, National Association of Attorneys General, and many more.
2021-03-0434 min
Video Marketing Secrets | Simple Strategies for Outrageous ROIBONUS EPISODE: Building an Impactful Web Presence with Ray van HilstRay van Hilst is the director of client results at Yoko Co., a company that does everything related to websites, including building engaging sites, developing content strategies, evolving your website, and ensuring conversions happen. With 20 years of experience and wisdom in the area of marketing and web presence, Ray has some great insight on how to create or upgrade your website to create a modern and effective web presence that truly makes a difference. You can find show notes and more information by clicking here: thedrawshop.com/ray-van-hilstVideo Marketing Secrets is handcrafted by our friends...
2021-02-2511h 48
The Winning Brand PodcastS3 E 132 Advance Your Web Presence with Ray van HilstThe Winning Brand Podcastwith Chase HunterPodcast – Show Notes [S3 EP 132] We have already talked about the importance of having a website to exponentiate your business. In today's episode, I want to take you to the next step to take your business to the next level. We will talk about: Content strategy.Delivering a clear message to our clients is the most important part of any enterprise; it plays a fundamental role in our content strategy.The content strategy will allow us to give a clear and consistent message to the audience.
2021-01-2642 min
Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World760: Be Pathologically Helpful: Content Strategy, Creation and Distribution with Ray Van HilstWith 20+ years of marketing experience, Ray is busy empowering account teams and clients to define their web and digital marketing strategies and overseeing project execution to ensure success for both the client's business and their overall goals. He is also an active volunteer in the association technology sector and a sought after speaker about technology, web marketing, and website development and management. Ray's mission is to establish and advance the web presence of organizations that help build a better world.
"Content strategy breaks down into three levels: the content your users need and are asking for, there's the content you w...
2020-12-1424 minMarketer of the Day with Robert Plank760: Be Pathologically Helpful: Content Strategy, Creation and Distribution with Ray Van HilstRay Van Hilst is a marketing expert with over 20 years of experience. He works at Yoko Co, a digital marketing agency, where he helps clients define their web and digital marketing strategies. In this conversation, Ray discusses the importance of continuous website improvement, rather than the common cycle of rebuilding a website every few […]
The post 760: Be Pathologically Helpful: Content Strategy, Creation and Distribution with Ray Van Hilst first appeared on Marketer of the Day with Robert Plank.
2020-12-1424 min
The Business Power Hour with Deb KrierRay van HilstRay van Hilst is Director of Client Results at Yoko Co, a web design and marketing agency with a mission to help organizations "Do good. Better." He works with clients to set the strategic direction for their website and online marketing by helping them get beyond the “wouldn't it be great if” conversations to the place of “this is what we should do.” He offers clients strategic consultation on web development, content strategy, creative direction, and on-going web operations. Ray is a frequent speaker about web strategy, web operations and marketing technology. He is also an active member of ASAE: Th...
2020-10-191h 00
Real Marketing Real FastHELPFUL WEBSITE STRATEGIES THAT CONVERTHelpful website strategies that convert with Ray van Hilst
When it comes to website strategies and marketing, let's master the simple and make sure we're doing that well.
Ask your self, "What are they coming to your site to do? What do they need from you?" Then let's help them do that and get to that next page where you're going to do that.
It's not about you. If someone's coming to your website or engaging with your marketing, they're looking to you to solve a problem.
Go look at the top landing pages on your site. If you were...
2020-04-1653 min
Association Chat PodcastTech Takeover - Are You Ready?Why aren't associations more innovative when it comes to tech maturity? What's holding us back? For this show, I jumped off the stage at AMS Fest in Washington, DC, and ran to my computer to talk with experts about tech innovation (or the lack thereof) in the association industry. [Sorry for any of the "crowd noise" behind me in the audio] This topic, studied by the American Society of Association Executives (ASAE) Foundation, sheds light on information technology (IT) maturity levels at associations. In its survey, only 9% of associations were found to be...
2017-11-2053 min