Shows
The Avalanche PodcastMarketing Momentum: The 211 ProblemThis episode covers why the best marketing plays the long game. Lance breaks down DreamData’s new study that shows the average B2B buyer journey is 211 days. He explains why most of the decision happens quietly and how to build content that earns trust before someone is ready to buy. You will hear how to create content people want to follow, not just find. Subscribe to get every new episode. #MarketingPodcast #ContentMarketing #BuyerJourney #SEO #AvalancheCreative Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.
2025-12-1702 min
The Avalanche PodcastMarketing Momentum: Volume Over ValueThis episode covers why keyword volume is not the metric that matters most.Lance breaks down the trap of chasing high-volume keywords and explains why low-volume, high-intent searches often bring the best customers.You will walk away with a simple way to prioritize keywords that lead to real revenue, not vanity traffic.Subscribe to get every new episode. #MarketingPodcast #SEO #KeywordResearch #AvalancheCreativeGet these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.
2025-12-1002 min
The Avalanche PodcastMarketing Momentum: Improve Before Starting NewThis episode covers how to grow by improving what you already have. Lance talks about why your next marketing win often comes from refining existing content rather than creating something new. He breaks down how to identify pages with early traction and how to strengthen them using real search data. You will walk away with a simple way to focus your time on upgrades that bring more traffic, better rankings, and stronger results. Get these lessons sent straight to your inbox by subscribing to our weekly newsletter.Get these lessons sent str...
2025-12-0303 min
The Avalanche PodcastMarketing Momentum: The Recipe Vs. The MealThis episode covers why your marketing should focus on the experience, not the features. Lance explains why most teams talk about their product like a recipe card when customers care about the meal. You will hear how to uncover the human stories behind what you sell and use them to create stronger messaging. Subscribe to get every new episode. #MarketingPodcast #BrandMessaging #Storytelling #DigitalMarketing #AvalancheCreativeGet these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.
2025-11-2602 min
The Avalanche PodcastMarketing Momentum IntroductionThis episode covers what you can expect from the Marketing Momentum episodes.Lance shares why this exists and what you will hear each week. The focus is simple: honest marketing guidance, clear SEO thinking, and real stories from working with service-based businesses. Get these lessons sent straight to your inbox by subscribing to our weekly newsletter.Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.
2025-11-2600 min
The Avalanche PodcastMarketing Momentum: Visibility vs PreferenceThis episode covers why preference matters more than visibility. Lance explains why brands are focused on AI search visibility while overlooking the part that actually drives demand. You will hear how to build a reputation that people choose before they ever search. You will walk away with a clearer way to think about brand trust, recognition, and the role they play in your SEO strategy. Get these lessons sent straight to your inbox by subscribing to our weekly newsletter.Get these lessons sent straight to your inbox by subscribing to the Ava...
2025-11-2602 min
The Avalanche PodcastMarketing Momentum: Sucking Is Better Than SkippingThis episode covers the power of showing up consistently. Lance shares what running 600 miles taught him about marketing and why steady effort beats motivation. You will hear how to build habits that keep your marketing moving forward, even on days when the work feels hard. You will walk away with a realistic approach to consistency that helps you create work that builds trust and long-term growth.Get these lessons sent straight to your inbox by subscribing to our weekly newsletter.Get these lessons sent straight to your inbox by subscribing to th...
2025-11-2602 min
The Small Business Association of Michigan's Small Business Weekly PodcastAward-winning firm helps small businesses thrive in the evolving world of SEO and AIOn today's program, Michael Rogers talks with Rayanne and Lance Beaudry, the co-owners of Avalanche Creative, a company recently honored by being named to the Michigan 50 Companies to Watch list for 2025. Avalanche Creative is a marketing agency specializing deeply in search engine optimization (SEO), also building websites for strategic revenue outcomes from search engines and AI. The Beaudrys discuss SEO's evolving role, noting that its principles benefit AI visibility. "Websites for businesses are still incredibly important for the moment of transaction," Lance says. "And you can influence your visibility as people learn about your business off platform...
2025-07-0111 min
Work Like A LakerCareers in BusinessIn this episode, Megan and Grace discuss the huge variety of career paths within business. They are joined by Lori Staggs, Associate Director in the Career Center, and career advisor for the Seidman College of Business. Lance and Rayanne Beaudry from Avalanche Creative share their experience as entrepreneurs. The functional areas of accounting, human resources, entrepreneurship, marketing, finance, supply chain management, and more are covered in this episode.
Resources:
Business and Entrepreneurship Career Community
Career Guides by Major:
Accounting
Economics
Finance
Hospitality & Tourism Management
Human Resources
International Business
Management
Management Information Systems
Marketing
Sport Management
Supply...
2021-11-0232 min
The Avalanche PodcastVanity Workplace Benefits - Episode 58Did you know that there are more job openings in the United States right now than there has ever been in history?! Crazy, right? So, how do you break through the noise as a job-seeker or employer? It’s all in the benefits. Join Rayanne and Lance as they discuss which benefits to look out for, which benefits to embrace, and which benefits to ask more questions about in this week’s episode of The Avalanche Podcast.Sign up for Chase Ink and receive amazing sign-up bonuses at https://www.referyourchasecard.com/21f/4PZX1PGXJ4.Start building your...
2021-05-3136 minThe Avalanche PodcastInterview with Tara Jones-Williamson from Your Pretty Pennies - Episode 57Today Lance and Rayanne are joined by financial success coach, Tara Jones-Williamson from Your Pretty Pennies. Check out this episode to learn about the biggest money mistakes you’re probably making, easy ways to improve your finances, and more.Check out Tara at yourprettypennies.com or @yourprettypennies on Instagram.Sign up for Chase Ink and receive amazing sign-up bonuses at https://www.referyourchasecard.com/21f/4PZX1PGXJ4 Start investing with Acorns today! Receive a $5 bonus at https://www.acorns.com/invite/?code=AAWV7E Chase Ink Business CardsKeep your business fina...
2021-05-1754 minThe Avalanche PodcastWill Automation Take All of Our Jobs? - Episode 56This question has been asked many times since the start of the 21st century: is automation going to take all of our jobs? The short answer? Some of them, yes. The long answer? Well, it’s a bit more complicated than that. Join Rayanne this week as she discusses this question as well as the implications that it has for business owners.Watch David Auter’s TED talk, “Will automation take away all of our jobs?” here: https://www.ted.com/talks/david_autor_will_automation_take_away_all_our_jobs?language=en Learn more and start building...
2021-05-1023 minThe Avalanche PodcastMarketing Your Side Hustle - Side Hustle School 2 - Episode 55Welcome back to Side Hustle School! Now that you’ve created your side hustle and you’ve decided who your ideal target audience is, you’re ready to get some customers and get the ball rolling. Join Rayanne and Lance this week as they discuss their favorite forms of marketing and their tips to get new costumers for your business.Sign up for Chase Ink and receive amazing sign-up bonuses at https://www.referyourchasecard.com/21f/4PZX1PGXJ4 Start building your website with Basecamp at https://avalanchegr.com/base-camp.Base CampBase...
2021-05-0332 minThe Avalanche PodcastHow to Grow Your Team - Episode 54When it comes to growing your business, growing your team can be one of the hardest (but also most vital) parts. In this episode, Rayanne gets into the nitty-gritty of hiring - who to hire, when to hire, what you really need to know before hiring.Sign up for Chase Ink and receive amazing sign-up bonuses at https://www.referyourchasecard.com/21f/4PZX1PGXJ4 Start investing with Acorns today! Receive a $5 bonus at https://www.acorns.com/invite/?code=AAWV7E Get these lessons sent straight to your inbox by su...
2021-04-2626 minThe Avalanche PodcastHabits for Success - Episode 53Have you ever struggled with building habits, or don’t know what habits would help make your life easier? Look no further! Join Rayanne and Lance as they discuss their mindset around habits, the habits they’ve worked to build, and how habits have positively impacted the life they live.Learn more and start building your website with Basecamp at https://avalanchegr.com/base-camp.Start investing with Acorns today! Receive a $5 bonus at https://www.acorns.com/invite/?code=AAWV7E Get these lessons sent straight to your inbox by subsc...
2021-04-1941 minThe Avalanche PodcastInterview with Chris Summers - Episode 52Have you ever wondered what a professional athlete does after they retire in their thirties? In this week’s podcast episode, Lance and Rayanne get the inside scoop from professional hockey player turned real estate agent, Chris Summers, as he describes his career transition, the impact of the pandemic, and more.Follow Chris at @summersrealtygroup on Instagram!Sign up for Chase Ink and receive amazing sign-up bonuses at https://www.referyourchasecard.com/21f/4PZX1PGXJ4 Start building your website with Basecamp at
2021-04-121h 03The Avalanche PodcastThe Work From Home Revolution - Episode 51COVID-19 has forced many businesses to “fast-forward” their work from home policies throughout the past year. As a newly growing business and an intentionally “remote-friendly” team, Avalanche Creative has faced some unique challenges during the work from home “revolution” that we’re ready to share with you. Join Lance and Rayanne as they talk about working from home, building a team from home, and what the future holds.Sign up for Chase Ink and receive amazing sign-up bonuses at https://www.referyourchasecard.com/21f/4PZX1PGXJ4 Start investing with Acorns today! Receive a $5 bonus at https://www.aco...
2021-04-0536 minThe Avalanche PodcastAccelerate Your Career with LinkedIn - Episode 50With the world going virtual over the past year, networking online has become more and more important! LinkedIn has grown from an online resume to a full blown social network - from hundreds of users, thousands of posts, and dozens of daily job postings, it can be pretty intimidating and hard to stand out. Join us on this episode to learn how to spruce up your LinkedIn profile, gain those connections, and accelerate your career.Learn more and start building your website with Basecamp at https://avalanchegr.com/base-camp.Start investing with Acorns today! Receive...
2021-03-2938 minThe Avalanche PodcastThe Hiring Mistakes You Don't Want to Make - Episode 49If you’re a business owner or entrepreneur and thinking about hiring your first employee, listen to this episode before you make one more move! Hiring is an exciting, major, and necessary step in the growth of your business, but it is also one of the hardest and scariest! Between trusting someone else with your baby to the endless HR regulations, laws, and paperwork, hiring your first employee is really hard and can go wrong in countless ways. Join Rayanne as she discusses Avalanche Creative’s real-life experience of how everything seemed to go wrong when hiring their firs...
2021-03-2228 min
The Avalanche PodcastHappy Birthday, Pandemic - Episode 48Happy Birthday, COVID-19! Can you believe it’s already been a year? Yeah, us neither. However, despite all of the uncertainty that this past year has held, there are plenty of silver linings. Join Rayanne and Lance as they talk through the past year of growing Avalanche Creative, navigating through a crisis, and more. Learn more and start building your website with Basecamp at https://avalanchegr.com/base-camp. Sign up for Chase Ink and receive amazing sign-up bonuses at https://www.referyourchasecard.com/21f/4PZX1PGXJ4 Get these lessons sent straight to your inbo...
2021-03-1531 min
The Avalanche PodcastThe (Not) Dying Art of Email Marketing - Episode 47Despite some opinions, email marketing is far from dead! In fact, HubSpot has shared that for every $1 you invest into email marketing, you get a $38 return - that’s a 3800% ROI! Join us as we delve into what email marketing is, how to grow your list, and how to use this key digital marketing tool effectively. Acorns: https://www.acorns.com/invite/?code=AAWV7E Base Camp: https://avalanchegr.com/base-campGet these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.
2021-03-0838 min
The Avalanche PodcastStarting Your Side Hustle - Side Hustle School 1 - Episode 46Welcome to our first episode in the Side Hustle School series! That’s right: the Side Hustle School SERIES! With the success of our original Side Hustle School episode, we took it as a sign to expand it into a series of episodes, covering everything from starting your side hustle to marketing your side hustle to financing your side hustle and more. In this episode, we will be covering starting your side hustle - how do you decide when to turn your hobby into a side hustle? How do you pick a side hustle? What do you need to ma...
2021-03-0148 min
The Avalanche PodcastNot Your Grandpa's Investing - Episode 45With the whole Reddit and Gamestop fiasco nearing the horizon behind us, a lot of people are eager to dip their toes into the world of investing. However, people believed for a long time that investing just wasn’t for regular people - but that’s completely untrue. Rayanne and Lance are ready to dispel these myths, share how they got started investing, and more. Chase Ink Business Preferred referral link: https://www.referyourchasecard.com/21f/4PZX1PGXJ4 Acorns referral link: https://www.acorns.com/invite/?code=AAWV7E Get these lessons...
2021-02-2237 min
The Avalanche PodcastHaving the Confidence of a Mediocre White Man - Interview with Jessica Lynn Parsons - Episode 44Welcome to the first ladies-only episode of the Avalanche Podcast! Today, Rayanne is joined by her life-long best friend, Jessica Lynn Parsons. As a long distance friendship success story, Rayanne and Jessica haven’t lived in the same city for over a decade, but their friendship is stronger than ever. Check out this episode as Rayanne interviews Jessica, exploring her journey into freelance marketing, the highs and lows of being a woman in business, and more. Check out the Mila Kunis episode that was referenced here. Find Jessica on Instagram, Twitter, and her website. Check ou...
2021-02-151h 01
The Avalanche PodcastHow to Get Hired in 2021 - Episode 43It’s no secret that the struggle to find a job right now is a common one. Rayanne takes on our first ever solo episode and shares her advice to new grads - or anyone looking for a job - as someone who graduated during the Great Recession. With experience as both the interviewee and interviewer, here is some of her best advice.Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.
2021-02-0842 min
The Avalanche PodcastSkyrocketing Your LinkedIn Engagement - Interview with Camille Trent - Episode 42As a self-described mix of Phoebe and Monica from Friends, Camille Trent at MarketerHire is dominating the field of marketing on LinkedIn. In this episode, she tells us more about how her engagement has skyrocketed and gives us her secrets to help you do the same. Whether you’re a freelance marketer, someone who wants to take their LinkedIn profile to the next level, or someone who’s just starting out on the platform, you’re going to want to give this episode a listen. Check out Camille on LinkedIn: linkedin.com/in/camillehansentrent/Get these...
2021-02-0156 min
The Avalanche PodcastPropensity for Intensity - Episode 41As an Enneagram 3 and 7, we are programmed to do all the things, to go hard or go home...in short, we have a propensity for intensity. Hustle culture is real, especially for entrepreneurs, but we are realizing that it’s not an either-or. You can work hard and be disciplined without completely sacrificing your present joy. We’re learning to pay attention to how certain activities make us feel and intentionally slow down when we need to. If you’re feeling stressed and burnt out, this might just be the episode for you. If you want to make y...
2021-01-2529 min
The Avalanche PodcastNew Year, New Hustle - Episode 40It's a new year, a fresh start, and time to set some goals for the year ahead! If your goals for 2021 include starting a side hustle or taking your side hustle to the next level, this episode is for you! We're talking about the nitty-gritty of starting and running a business and setting it up to scale. Need a business credit card? Check out the Chase Ink cards: https://www.referyourchasecard.com/21f/4PZX1PGXJ4 Need a website for your hustle? Try Base Camp: https://avalanchegr.com/base-camp Get these lessons sent straight to your inbox by subsc...
2021-01-1144 min
The Avalanche Podcast2020 Year in Review - Episode 392020 has been a hot mess and a rollercoaster and the wildest year we could ever imagine. But we survived it and made it to 2021! Join us as we reflect on the high, low, and just plain weird moments of the past year. *Including a bonus surprise that 2020 gave us as a parting gift during the first attempt at recording this episode.*Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.
2021-01-0433 min
The Avalanche PodcastInterview with Tyler Anderson from DoorDash - Episode 38We had the chance to catch up with Tyler Anderson, the first person that we met through our podcast back in the Spring! The pandemic cut his year-long traveling sabbatical short and caused him and his wife to make a 180 change in plans. He now works in Analytics and Data Science at DoorDash and shared lots of interesting insight into what it’s like to work at a company that is booming because of the pandemic. Connect with Tyler on LinkedIn: https://www.linkedin.com/in/tyleranderson20/ As promised, an analysis of our most commonly ordered DoorDash food: A to...
2020-12-2144 min
The Avalanche PodcastAnthology of Lance's Business Ideas - Episode 37In this episode, we reminisce about Lance’s entrepreneurial journey from building dorky websites his freshman year of high school through some failed startups to running a successful business and beyond. The ideas never stop, and the domain name collection just keeps growing, but one thing is for sure...there is never a dull moment in the lives of the Beaudry’s. Chase Ink Business Preferred Card: https://www.referyourchasecard.com/21f/4PZX1PGXJ4 Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.
2020-12-1441 min
The Avalanche PodcastGet Rich Slowly - Episode 36Are you looking to get rich quick!? Then keep moving along because we're coming at you with a hot take! We think that getting rich slowly is where it's at. Join us for a lot of ranting, some funny stories, and our real-life experience with building wealth slowly. Haven't started investing yet? Make it easy with Acorns! Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.
2020-12-0736 min
The Avalanche PodcastBlood, Sweat, and Hustle: Interview with Dom Davis of Motivated X Design - Episode 35In this episode, we have the privilege of hearing the story of how Dom Davis started his gym, Motivated X Design, in 2020. Yes, that’s right. He opened a gym during a pandemic! This is an inspiring tale of bootstrapping a business based on demand and making creative choices to grow intentionally and build a community. Connect with Dom: https://www.facebook.com/motivatedbydesign https://www.instagram.com/motivatedxdesign Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.
2020-11-3037 min
The Avalanche PodcastYou'll Be Hearing From My Lawyer - Episode 34Some things about running a business are very fun, some are very stressful, and some are downright scary! That’s why it helps to have a good team of professionals to make sure you’re legally protected. Contracts, payment terms, HR, oh my! Things can get really complicated really fast as your business grows, and you may not even be aware of the risks that may lie ahead. We want to help you be prepared and know what experts you want on your side to set your company up for success. Get these lesso...
2020-11-2330 min
The Avalanche PodcastHow to Deal with Friends and Family When You Level Up - Episode 33If you’ve started your own business, you may have experienced some interesting reactions from the people around you. This episode is one big segment of “Rants with Rance” as we talk about some of the funny (and some of the frustrating) things we’ve encountered as we’ve taken Avalanche Creative from side hustle to full-blown business. We love all the support we’ve received along the way from friends and family...but we’re still pretty sure our parents couldn’t explain what we do to a stranger. And contrary to the popular belief of our grandmas, what we do is a...
2020-11-1631 min
The Avalanche PodcastIntentionally Slowing Down - Episode 32As entrepreneurs, we always want to move at lightning speed, but is there a case for intentionally slowing down? The more rowers you get in your boat, the slower it takes to make a turn without sending anyone overboard. In this episode, we chat about why we’re intentionally slowing down to set our company up for long-term growth. Other episodes referenced: Episode 29 Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.
2020-11-0928 min
The Avalanche PodcastThe Power of Delayed Gratification - Episode 31What is the secret to success? Well, there isn’t one, but grasping the concept of delayed gratification doesn’t hurt! Learning to sacrifice short-term pleasures for long-term gains is possibly the single greatest contributing factor to getting out of the paycheck-to-paycheck grind and building a future you can get excited about. We talk about how delayed gratification helped us pay off our student loans, save up an emergency fund, buy our house, and grow our business - and how it has built the habits we need to keep the goal train rolling. Start investing in your futur...
2020-11-0240 min
The Avalanche PodcastWhat the Enneagram Has Taught Us About Ourselves - Episode 30If you haven’t heard of the Enneagram, you must be living under a rock. In this episode, we’re sharing about how the Enneagram has helped us in our personal lives, careers, and marriage. If you’ve been wondering what this thing is all about and if it’s worth it to learn more, take a listen! Recommended resources: Instagram: @enneagramandcoffee, @enneagramashton Website: The Enneagram Institute Book: The Road Back to You Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.
2020-10-2645 min
The Avalanche PodcastInterview with Tim Brown from Hook Agency - Episode 29In this episode, Lance gets to play fanboy to Hook Agency founder and CEO, Tim Brown. Hook Agency is a fellow quickly-growing SEO agency based out of Minneapolis, MN, and we’re talking shop about starting and growing an agency, SEO, content marketing, running a business with your spouse, and so much more! Hook Agency Website: https://hookagency.com/ Connect with Tim on LinkedIn: https://www.linkedin.com/in/tim-brown-%F0%9F%8E%A3-3160bb35/ Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.
2020-10-191h 00
The Avalanche PodcastInterview with Aaron Mason from Next Door Photos - Episode 28In this episode, we have the privilege of hanging out with Aaron Mason, Director of Expansion for Next Door Photos. If you’re interested in learning about a business with one of the most unique, impactful, and well-positioned business models out there, tune in! Next Door Photos has managed to find a way to empower local owner-operators around the country to support the quickly-evolving media needs of the real estate industry all while developing a global supply chain that gives thousands of people an opportunity for meaningful employment. If you’re a real estate agent, local photographer, or so...
2020-10-0554 min
The Avalanche PodcastReal Small Business Owners of COVID-19 (Pt. Deux) - Episode 27At the end of April, we shared what it was like to experience the COVID-19 pandemic as small business owners. It is one of our most popular episodes, so we thought we’d record a follow-up episode now that we’re 6 months into the pandemic. If you’re wondering what it’s really like to lead a small company and team through an unpredictable time, have a listen. If you’re a fellow small business owner looking for some company for your misery...well, we try to bring the positive vibes, but this episode might help you not feel so alone.
2020-09-2840 min
The Avalanche PodcastHow to Use Keywords for SEO - Episode 26So you want to know about keywords - what they are, how to find them, how to use them...we have your answers! Today's new podcast episode is all about keywords and how to use them for SEO! Try SEM Rush with a 14-day trial - https://www.semrush.com/partner/avalanchegr Email contact@avalanchegr.com for more information about keyword research.Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.
2020-08-3134 min
The Avalanche PodcastFormal Education vs. The School of Life - Episode 25If you find yourself at a crossroads in your career (like the millions of other people laid off from their jobs due to COVID-19), you might be wondering what's next for you. Should you pursue a graduate degree? What else can you do to progress in your career? Is formal education the answer? A current MBA student and a self-taught entrepreneur/marketer hash it out as we discuss the considerations that you should think through before making the decision. If you're looking for a way to level up your skills without getting a degree, check ou...
2020-08-2438 min
The Avalanche PodcastMarketing Operations - Interview with Adam Clarke of 1 Bold Step - Episode 24Tune in to this awesome conversation with our friend and colleague, Adam Clarke of 1 Bold Step. Adam provides some great insight into marketing operations (what it is and why it's important), the evolution and future of marketing, tips for marketers and fellow business owners, and advice for how to network in a pandemic. This episode is full of both practical tips and high-level perspective. You won't want to skip this one!Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.
2020-08-1757 min
The Avalanche PodcastGrowing Pains - Episode 23Making the transition from solopreneur to business-owner is a huge step, and it’s not for everyone. We are in the midst of this awkward but exciting period of growth, and we’re definitely feeling some growing pains, so we wanted to share some of those things and give you guys a little heads up on what you might want to consider and think about before heading in this direction. Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.
2020-08-1032 min
The Avalanche PodcastYou Want It, You Got It - Episode 22In this episode, we're talking about taking your fate into your own hands and making your dreams a reality. You want it, you got it! We're talking about understanding the lens you see the world through, manifesting your destiny, and going with your gut. It's amazing how powerful your mind can be once you start to understand how to harness it. Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.
2020-07-2031 min
The Avalanche PodcastCustomer Centricity - Episode 21In this episode, we give you a little history lesson on the evolution of marketing. Today, marketing is all about customer-centricity and the constant flow of communication. We talk about common misconceptions and mistakes in how many companies approach marketing and how you can be more effective in your approach. Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.
2020-07-1339 min
The Avalanche PodcastRocketfuel & Running a Business with Your Spouse - Episode 20Ever wonder what it's like to run a business with your spouse? We're spilling the tea on how it works for us! We are a classic Visionary/Integrator duo, and understanding the concept of Rocketfuel has been integral in figuring out our roles within the company. As for running a business with your spouse? It's a lot like marriage! As a bonus in this episode, you will get serenaded on several occasions. Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.
2020-06-2934 min
The Avalanche PodcastContent Marketing 101 - Episode 19Have you ever felt like your business needed to be doing content marketing but had no idea where to start? In this episode, we're sharing the Avalanche Creative approach to developing a content strategy for producing effective content that will drive traffic to your website. Pie analogies are involved.Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.
2020-06-2235 min
The Avalanche PodcastThe Importance of Taking Time Off - Episode 18After having to indefinitely postpone a big vacation and a weekend getaway during the COVID-19 lockdown, we finally reached our breaking point and took a Wednesday off to turn off our notifications and get out of the house. We felt like brand new people! In this episode, we reflect on the importance of taking time off and the value of physically stepping away from the day to day and discuss how it benefits not only your personal life but also your business!Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.
2020-06-1532 min
The Avalanche PodcastInterview with Local First - Episode 17In this interview with Local First of West Michigan's Kathleen Roark, we talk about our love for local businesses and how they impact our great community. Local First is the third-largest organization of its kind in the country, and Kathleen shares some great statistics about the impact that spending your dollars in locally owned businesses can have on your community. She also shares about the upcoming Independents Week happening June 27 - July 4 and how you can get involved! #IndependentsWeek Local First website: https://www.localfirst.com/ Local First on Facebook: https://www.facebook.c...
2020-06-0836 min
The Avalanche PodcastSEO for a Unique Industry - Interview with Brady Madden - Episode 16In this episode, we interview one of the Avalanche Creative team members about his story, how he ended up working in SEO, and some of the unique industries he's worked in. From selling nutraceuticals on Twitter to figuring out how to sell products in the highly restricted cannabis industry. Learn about Brady and pick up some great SEO tips along the way!Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.
2020-06-011h 05
The Avalanche PodcastWhy Having Our Personal Finances in Order Has Been Game-Changing for Our Business - Episode 15We spent much of our early twenties getting our finances in order - sticking to a budget, paying off our debt, growing an emergency fund, and all that work set us up to be able to become full-time entrepreneurs with confidence. We have built the behavioral habits to manage our money well and the tangible assets to protect us during economic downturns (like maybe, I don't know...a pandemic!) This is not every entrepreneur's story, but it's our story, and we want to tell it to you! Don't forget to leave a review for a chance to...
2020-05-1835 min
The Avalanche PodcastThe Trip Where Everything Went Wrong - Episode 14If you're missing travel as much as we are during this pandemic, take a stroll down memory lane with us as we reminisce about our 2-week trip to Italy and Greece in 2018. It was simultaneously an incredible experience and an almost comical series of unfortunate events! We dealt with every travel delay/cancellation/change in the book from planes to trains to automobiles to boats to ATV's and everything in between. Have a laugh and hear about what we learned and how we were able to still make incredible memories!Get these lessons sent straight to your...
2020-05-1158 min
The Avalanche PodcastHow To Make Your First Sales - Episode 13You might have a great idea, an awesome skill, or an innovative product...but you can't turn any of those things until a business until you figure out how to get people to give you money. If you're wondering how to tangibly take your concept and turn it into cold, hard cash, this is the episode for you. We're walking through some practical tips for how to find customers and get them to open up their wallets for what you have to offer. For more practical guidance on how to build a lead-generating website, check out The...
2020-05-0433 min
The Avalanche PodcastReal Small Business Owners of COVID-19 - Episode 12We're getting real about what it's like to navigate a small business through this crazy time. The economy has come to a screeching halt, and here in Michigan, we've been living in quarantine for about 7 weeks now with a few left to go (at least). Running a business during this time is scary and stressful, but there have been some great silver linings, too. We want to share a glimpse into the struggle while we're knee-deep in the muck. Maybe you can relate, maybe you can gain some perspective...or maybe you just need a little company for your...
2020-04-3032 min
The Avalanche PodcastCheap Travel Hacks - Episode 11In this episode, we're giving away all of our best tried and true tips and tricks on how to travel for cheap or even free! As a "points hobbyist" herself, Rayanne has scored many amazing discounts through credit card points, loyalty accounts, vouchers, and other hacks. We're sharing what we've actually done to score free vacations! Blog Post: https://budgetninjablog.com/cheap-travel/cheap-travel-hacks-vol-1/ The Points Guy: https://thepointsguy.com/ Nerd Wallet: https://www.nerdwallet.com/blog/category/travel/Get these lessons sent straight to your inbox by subscribing to the Avalanche...
2020-04-2747 min
The Avalanche PodcastThe Value of Learning Lessons the Hard Way - Episode 10The only way to truly learn how to run a business is to do it. In this episode, we discuss why experience is so valuable. You can't skip past the tough stuff, and learning through failure, mistakes, and experience is incredibly valuable to you, your business, your customers, and your team. We offer some perspective on why you might be undervaluing (or overvaluing) what you have to offer.Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.
2020-04-2026 min
The Avalanche PodcastInterview with Nicholas Creative - Episode 9In the first ever Avalanche Podcast interview, we chat with Karlo and Filip Zadro of Nicholas Creative. We share an office with them and have partnered on countless projects. Learn about them, what they do, and their journey to entrepreneurship. If you're looking for a new website, check out https://nicholascreative.com/ Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.
2020-04-141h 08
The Avalanche PodcastSystems & Processes - Episode 8Creating systems and processes is Rayanne's sweet spot, and it has changed the game for Avalanche Creative. In this episode, we talk about why we love them, how they've helped us, and where to start. If you're the fly-by-the-seat-of-your-pants, spontaneous type, let us make you a converted believer! Bonus: You get a glimpse into the real-life musical we're living.Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.
2020-04-0930 min
The Avalanche PodcastOur Full SEO Process - Episode 7If you want to know exactly how Avalanche Creative optimizes our clients' websites to increase inbound leads, this is the episode for you. We walk through an overview of our entire step by step process. What we talk about project set up SEO audit keyword research sitemap planning competitive analysis content planning, creation, and promotion strategy & reporting SEM Rush link for 14 day trial: https://www.semrush.com/partner/avalanchegr/ The Avalanche Course sign-up: https://avalanchegr.com/avalanche-courseGet these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.
2020-04-0640 min
The Avalanche PodcastWhat It's Like to Live and Work in Taiwan - Episode 6As soon as we mention that we spent time teaching English in Taiwan, people always have a lot of questions! So we figured we'd capture the whole experience in a podcast in case you're curious or are thinking about doing it yourself. We walk you through all the details from how we got the idea to how we found jobs to what our daily life was like. Things we talk about in this episode: finding a job abroad the legal (and surprisingly not-so-legal) stuff finding a home abroad work schedule living in a country where you d...
2020-04-0253 min
The Avalanche PodcastBudgeting 101 - Episode 5This is a workshop-style, step by step guide to creating a budget, setting and reaching financial goals, and eliminating money worries for good! We walk you through the process we used to pay off our student loans, buy a house with a 20% down payment and emergency fund, and go from struggling with money to crushing goals. Print out the PDF linked below, and let's get to work! Downloadable PDF:https://avalanchegr.com/wp-content/uploads/2020/03/Budget-Ninja-101-Workshop.pdf The OG Budget Ninja blog: www.budgetninjablog.com Create an Acorns account: https://www.acorns.com/inv...
2020-03-3049 min
The Avalanche PodcastSide Hustle School - Episode 4If you find yourself with extra time on your hands during the COVID-19 quarantine and are looking to create a new income stream, pull that "someday" idea off the shelf and start that side hustle! In this episode, we share our experience on starting a business as a side hustle, knowing when to take the leap to make it your full-time gig, and when to grow your team. Sign up for the Avalanche Course at https://avalanchegr.com/avalanche-course Start investing now with Acorns at https://www.acorns.com/invite/AAWV7E Also i...
2020-03-2731 min
The Avalanche PodcastSEO for Dummies - Episode 3SEO is what we know best! In this episode, we give you an overview of how to think like Google and three tips on how to improve your business's search rankings. If you've never heard of Search Engine Optimization before or simply don't know where to start, this episode is for you!Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.
2020-03-2229 min
The Avalanche PodcastOur Best Advice - Episode 2We may not be experts in life, but we've learned a few things in our first few decades. In this episode, we share the top 4 things that have gotten us to where we are today. Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.
2020-03-2049 min
The Avalanche PodcastOur Story - Episode 1Get the quick and dirty rundown of who we are and how we got to where we're at today. If you're wondering why the heck we think we have anything worth sharing, this is our story. We're just a couple of crazy kids trying to run a business and a life and have a few good laughs doing it. We love entrepreneurship, travel, adventure, budgeting and personal finance, each other, and our little pup named Louie. Welcome to our world!Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.
2020-03-2031 min