Shows
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar: Stop the Press! PR is Not DeadWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.
This week, we dive back into the obsession marketing commentators seem to have with declaring things as dead. Recently, it seems PR has been getting the “it’s dead” treatment from the cool kids high on social media Kool-Aid, but in an age when networks, human-to-human marketing, and influence are so important, the chaps discuss why PR should be very...
2026-01-1723 min
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar: Desperately Seeking StorytellersWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.
This week, there is a story that has been doing the rounds on LinkedIn for the last three weeks, that keeps appearing in Ian’s feed from the Wall Street Journal called Companies Are Desperately Seeking ‘Storytellers’ that has got a lot of commentary, pointing out its flaws.
As an expert and author of three books on Conte...
2026-01-1024 min
The Rockstar CMO F'in' Marketing PodcastThe Rockstar CMO Studio: 5 F’in’ Fails When Your Machine is BrokenThis week, with our host Ian Truscott, Managing Partner at Velocity B, Jeff Clark, our resident strategist and former Forrester Research Director, shares his experience of what happens when one of our 5 Fundamentals, The Machine, is broken.
The fails that Jeff identifies:
Poor Reputation with internal customers
Campaigns miss their mark
Poor sales productivity
Customer lose trust
Marketing loses business credibility
As always, we welcome your feedback. If you have a hot topic you'd like us to discuss, please get in touch using the links...
2026-01-0732 min
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar: AI Strategy is so 2025Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.
This week, as they lift their glasses to the new year, Ian and Robert dig into one of Robert’s favorite predictions for 2026, and they discuss:
AI strategy will be integrated into everyday business and the term 'AI strategy' will be quickly outdated.
AI tool use will increasingly be driven by personal productivity, rather tha...
2026-01-0323 min
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar: Meet Lyla Rae HightowerWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.
However, this week, as we ease into the holidays, Ian and Robert are doing something different, not talking directly about marketing but a fascinating AI collaboration project Robert has been working on, as he has unveiled the next country music star - Lyla Rae Hightower.
We learn about the process Robert has gone through over the l...
2025-12-2022 min
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar: Are Websites Dead (Again)?Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.
Inspired by Robert’s post on LinkedIn talking about how marketing tactics go through a cycle of “died.. frankensteined .. re-monetized .. enshittified .. repeat”, they discuss the future of corporate websites with the changes in our behavior with AI and how Google will evolve the search experience.
They discuss:
How marketers often ruin nice things.
Are we...
2025-12-1324 min
The Rockstar CMO F'in' Marketing PodcastThe Rockstar CMO Studio: 2025 WrappedThis week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, celebrate Jeff’s last episode of the year, before he takes off for the holidays, and discuss five things that stood out for them from their conversations on the show in 2025.
The five things they selected:
#1 - The buyer's AI assistant
#2 - Brand is back
#3 - Unifying marketing and sales as a revenue department
#4 - The rise of fractional
#5 - CMOs need to be the C-suite’s market analyst
2025-12-1038 min
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar: Content Marketing in 2026Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.
Inspired by an article by Robert - Content Marketing in 2026: Why Your System Matters More Than Your Content - this week, over a modern English cocktail, Ian and Robert look forward to what 2026 will bring for content marketing, which inevitably means chatting about AI.
They discuss:
The changing role of AI in content creation
2025-12-0624 min
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar: Less AI Froth in 26?Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.
This week, Ian and Robert discuss whether the froth will be blown off AI and we’ll return to the fundamentals in 2026 with AI as a tool, or will the hype continue?
They discuss:
If AI's frothiness will continue or if reality will set in during 2026.
A prediction that the marketing landscape is...
2025-11-2924 min
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar: Still Thanking LinkedIn?Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.
This week, over a splendid seasonal cocktail, Ian and Robert discuss the apparent shift in LinkedIn from a community platform we perceive it to be to an attention-grabbing ad platform, with reported changes in the algorithm and the experience of folks with big audiences not getting the impressions they once did.
They ask if LinkedIn is st...
2025-11-2225 min
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar: WTF Does Being Good at AI Mean?Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.
This week, over a seasonal cocktail with a biscuit rim (yes, it’s a thing), they discuss the idea of being good at AI - and whatever the hell that means.
They discuss a study by a University in Finland covered by Inc magazine and the Dunning-Kruger effect it found, both in people’s perceptions of their...
2025-11-1525 min
The Rockstar CMO F'in' Marketing PodcastThe Rockstar CMO Studio: The ART of the Revenue DepartmentThis week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, discuss creating a joined up sales and marketing team - The Revenue Department - and if we can use the ART (Awareness, Revenue and Trust) framework and their 5 F’in’ Marketing Fundamentals to guide that process.
As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.
Enjoy!
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The Links
The people:
...
2025-11-1231 min
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar: Pritchard’s 5 FundamentalsWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a former CMO but not a rockstar, picks his brain on a marketing topic.
This week, over a fancy martini, Ian and Robert discuss a keynote from P&G’s Marc Pritchard at this year’s ANA Masters of Marketing Conference, where he outlined his five marketing fundamentals and Robert’s take in an article for the Content Marketing Institute blog.
The five points from Pritchar...
2025-11-0827 min
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar: DifferentWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a former CMO but not a rockstar, picks his brain on a marketing topic.
This week, Ian learns that Robert is re-reading a marketing classic, Different by Youngme Moon, and asks why Robert keeps revisiting this book. They discuss the importance of differentiation, how different is better than better, and how we need to be wrong for some to be right for others.
Plus, the i...
2025-11-0118 min
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar: Robert’s Robot Writing RighthandWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
As Robert is a prolific writer, Ian returns to pulling at the thread of Robert’s writing process that they discussed last month. This week, they explore the process that Robert has developed for using ChatGPT as a writing and research assistant.
The discussion includes:
Robert’s 8-point process for devel...
2025-10-2523 min
The Rockstar CMO F'in' Marketing PodcastThe Rockstar CMO Solo: The Emdash, Snakes, Art and Remaining HumanThis week, due to a clash in Jeff and Ian’s schedules, it’s a solo episode this week and Ian takes to the studio alone.
In this episode Ian explores the importance of remaining human, while still benefiting from the efficiency benefits that AI powered marketing automation offers.
Enjoy!
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The Links
The people:
Ian Truscott on LinkedIn
Mentioned this week:
The Era of AI-Made Everything (501) - This Old Marketing podcast
The Rose & Rockstar: Personalization is Still Creepy
Why AI Gene...
2025-10-2211 min
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar: Personalization is Still CreepyWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
Chris Ross, a VP and Analyst at Gartner for CMOs, recently published on LinkedIn that their research found that 45% of consumers find personalization creepy, inspiring Ian and Robert to take a trip down memory lane and discuss the two-decade challenge that personalization has faced and if anything has really changed, even with the rise o...
2025-10-1819 min
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar: CMI B2B Marketing TrendsWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, over a fierce absinthe cocktail, Ian and Robert discuss the 2026 B2B Content and Marketing Trends Report from the Content Marketing Institute, based on a survey of 1000 marketers and research that Robert was the lead analyst for this year.
Some key points they discuss from the research:
AI sh...
2025-10-1128 min
The Rockstar CMO F'in' Marketing PodcastThe Rockstar CMO Studio: A B2B Buyer's Journey Through the 5 F’in’ FundamentalsThis week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott discuss their 5 F’in’ B2B marketing fundamentals, this time through the lens of implementing a B2B buyer's journey, demonstrating how to put these fundamentals into practice.
Their 5 F’in’ Marketing Fundamentals are the Masterplan, Knowledge, Story, Campaign, and Machine, and they step through each one to explain how it helps you engage the buyer throughout the buyer's journey.
As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please ge...
2025-10-0841 min
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar: Does The Fractional Abide?Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, with a nod toward the Dude of the Big Lebowski, Robert keeps his Russian dark, and Ian asks what Robert makes of the trend for fractional marketing leadership.
Key talking points this week:
The term 'fractional' may be more of a sell-side term than a buy-side term.
2025-10-0419 min
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar - This Old Marketing MilestoneWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, over a classic cocktail, Ian congratulates Robert on 500 episodes of his podcast “This Old Marketing” that he hosts with his chum Joe Pulizzi.
They discuss what he’s learned, some of the enduring themes that have continued to resonate since they started the podcast in 2013, and some of the hot trends t...
2025-09-2724 min
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar: Robert’s Writing HabitWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, over a classic cocktail, having just published his fifth book and maintained his prolific writing for Content Marketing Institute and his newsletter, Ian asks Robert about his writing habit.
Some key points from the discussion:
Writing is a process of storytelling, not just output
Using AI to...
2025-09-2027 min
The Rockstar CMO F'in' Marketing PodcastThe Rockstar CMO Studio: AI and our 5 F’in’ FundamentalsThis week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott review their 5 f’in’ B2B marketing fundamentals and how AI can help with each of them.
As a reminder, our 5 F’in’ Marketing Fundamentals are:
The Masterplan
The Knowledge
The Story
The Campaign
The Machine
As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.
Enjoy!
—
The Links...
2025-09-1744 min
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar: Is it Time You Reddit?Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, over a classic cocktail, Ian and Robert discuss Reddit, how it is informing search results, generative AI, and how we should engage with it to support our B2B content marketing.
Some key points from the discussion:
The culture of Reddit
Building credibility on Reddit takes t...
2025-09-1329 min
The Rockstar CMO F'in' Marketing PodcastThe Rockstar CMO Studio: Seeking the Hidden BuyerThis week, Jeff Clark, former Forrester Research Director, is back, and he and our host Ian Truscott, discuss some new research into the hidden B2B buyer from Edelman, and, adhering to the Rockstar CMO editorial policy, they share 5 f’in’ things to help reach them through your thought leadership.
The five f’in’ things this week:
The "safest choice" isn't always the winning one
Develop the extended personas
Define tactics that attract the hidden buyer
Why thought leadership works when other tactics don't
Setting up your CRM to i...
2025-09-1035 min
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar: Has Marketing Lost Its Creative Heart?Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, over a refreshing cocktail, Ian and Robert discuss an idea Robert shared about losing creativity in B2B marketing on Goldenhour, a LinkedIn Live event with Anthony Kennada, founder of Audience Plus and three-time CMO.
Some key points from the discussion:
Data and processes are overshadowing creativity in m...
2025-09-0623 min
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar: Real Beats PerfectWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, over a refreshing cocktail, Ian and Robert discuss an idea Robert shared on the CMI blog, that real beats perfect in content marketing.
Some key points from the discussion:
AI is dominating marketing conversations, overshadowing fundamentals.
Brands are chasing automation at the expense of relationships.
...
2025-08-3018 min
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar: Launching Valuable FrictionWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, over a refreshing cocktail, Ian and Robert discuss Robert’s new book, being launched this week: Valuable Friction, an idea that they first discussed on this podcast back on episode 248.
Some key points from the discussion:
Speed has become a foundational value in business culture
How rel...
2025-08-2327 min
The Rockstar CMO F'in' Marketing PodcastThe Rockstar CMO Solo: Peering Into the Dark FunnelThis week, with Jeff back on holiday and emboldened by some good feedback from his last solo outing, our host Ian Truscott goes it alone and peers into the so-called dark funnel where 95% of potential buyers are hanging out with a few ideas we need to implement as B2B marketers to reach them.
Ian covers:
The dark funnel and changing buyer behavior
The decline of traditional influencers
The power of useful data and research
Content that builds trust
The role of real people and internal thought...
2025-08-2013 min
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar: Efficient AI-Powered Zombie ProcessesWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, over a refreshing cocktail, Ian and Robert quote Drucker and wonder if AI will solve our zombie process.
Key points from their discussion:
AI is automating inefficient processes.
Understanding the entire marketing process is crucial before implementing AI.
Curiosity and asking 'why' are essential in...
2025-08-1622 min
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar: The Mullet Content StrategyWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, over a refreshing cocktail, we discover more about Robert’s latest content marketing strategy - The Mullet.
They discuss:
The debate around what content we should share with the LLMs
Robert’s research into answer engine optimization
Robert suggests we need to be business at the...
2025-08-0925 min
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar - Hiring with Free WorkWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, over a Michelada, Ian asks Robert’s advice about providing 90-day plans during a recruitment process, and Robert shares the relaunch of his website robertrose.net.
They discuss:
Making assumptions before you can do proper discovery
Whether it’s reasonable to ask for this level of effort...
2025-08-0222 min
The Rockstar CMO F'in' Marketing PodcastA Rockstar CMO Solo Special: Creating a Real First 90 day PlanThis week, with Jeff still on his long holiday to the Nordics, Ian goes solo and shares a recent experience of being asked to create a 90-day plan as part of a CMO selection process.
Using the framework he and Jeff created - The 5 F’in’ Marketing Fundamentals - Ian shares how he then built the plan, the structure of the deck, and some tips on what to include.
Enjoy!
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The Links
The people:
Ian Truscott on LinkedIn and Bluesky
Mentioned this week:
Rockstar...
2025-07-3121 min
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar: Culture JackingWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, the topic is culture jacking, as Robert wrote a very timely piece on the Content Marketing Institute's blog: How B2B Brands Capitalize on Meme-Worthy Moments, as our LinkedIn feeds are filled with images of a kisscam from a Coldplay concert.
Key points from the chat:
Less “newsjacking” as pol...
2025-07-2620 min
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar: What are you teaching AIWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
However, this week, we have a slightly different episode as Robert couldn’t make our regular virtual bar recording, so to get our Robert Rose fix, we share something he recorded for the Content Marketing Institute and his Rose-Colored Glasses blog, titled “Old Content, New Risk: What’s AI Learning About Your Brand?”
We hope...
2025-07-1911 min
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar: The Marketing Bar TabWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, the chaps discuss the complexities of marketing budgets, the importance of setting pragmatic marketing strategies, and the concept of lean marketing teams.
They explore various budgeting methods, the challenges of aligning marketing goals with financial realities, and the need for marketing to be viewed as a strategic investment rather than a...
2025-07-1318 min
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar: Educating the LLMsWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, on Ian’s mind is whether we should be educating LLMs with our content, and Robert suggests that there might be lessons to be learned from Google’s rise two decades ago.
They discuss:
How our content gets served, aggregated, and we don’t pick the experience
What...
2025-06-2826 min
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar: The From LineWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, on Ian’s mind is is the importance of individual credibility vs brands in content marketing and what this means for B2B. Should we worry about creating thought leaders, and they leave?
They discuss:
AI is influencing how we perceive content authenticity.
The 'from line' in e...
2025-06-2125 min
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar: AI is FiiiiiineWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, Mary Meeker, who some describe as the queen of the internet, has published a 340-page report called Trends – Artificial Intelligence, that Robert has some thoughts on, so that’s this week’s topic, discussed over a cocktail blended especially for Father's Day tomorrow.
They discuss:
The challenge of reportin...
2025-06-1424 min
The Rockstar CMO F'in' Marketing PodcastThe Rockstar CMO Solo: Creating ART with Content MarketingAs it’s Saturday, you may be expecting our host Ian Truscott to be sipping a cocktail and picking the brains of Robert Rose in the Rose & Rockstar, our virtual bar. However, an overrunning appointment means Robert didn’t make it to the bar, so Ian goes solo.
For this last-minute solo, Ian picks a topic he recently shared in a webinar for Marketing Profs - “The ART of Content Marketing” - where he shares the role content marketing plays in creating Awareness, Revenue, and Trust.
The main points Ian makes this week:
Marketing...
2025-06-0738 min
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar: Uncommon ValueWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, over a fancy cocktail with a fancy name, Ian and Robert discuss the importance of being distinct yet remaining relevant, the challenges of standing out in a crowded market, and the concept of 'uncommon value' as a competitive advantage.
The critical concept of being distinct.
Avoiding confusion about y...
2025-06-0121 min
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar: EpissedomologyWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, Ian laments a missed opportunity for the podcast's name as Robert shares tips on using AI for research and introduces him to the term epistemology as they discuss Robert’s recent post for The Content Marketing Institute - Gen AI Isn't Marketing's Best Intern — It's Something More
Topics in the bar t...
2025-05-2426 min
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar: Short Measures and Podcast LessonsWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, following a discussion about alcohol measures in Scotland, Ian asks Robert about lessons from his successful podcast and if he’d start This Old Marketing today. Some of the things they discussed:
Building an audience before launching a podcast
Video offers better discoverability than audio alone
The...
2025-05-1724 min
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar: Controversy and ConnectionWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, over a classic tipple, Ian and Robert step into the minefield of controversial content. How edgy and different should we be?
Based on a recent article Robert published on the Content Marketing Institute’s blog - Surprise! Your Most Controversial Content Might Be Your Weakest”
The main points from...
2025-05-1021 min
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar: Gartner’s Digital Detox PredictionWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week Ian and Robert discuss a prediction from Gartner that we will need to put 70% of our marketing budget into offline to reach an audience who will be digital detoxing.
The main points from the bar this week:
Digital detoxing could be a thing, es...
2025-05-0321 min
The Rockstar CMO F'in' Marketing PodcastThe Rockstar CMO Studio: First 90 Days in The MachineThis week, Ian and Jeff finalize their discussion about a CMO’s first 90 days, coming to the last of the 5 F’in’ Marketing Fundamentals - The Campaign.
The Machine, roughly equates to Marketing Operations a role that Jeff knows well, having created several marketing operations teams before going on to advise enterprises through his work at Sirius Decisions and Forrester.
In this episode, Ian and Jeff step through the five cylinders of the machine and what the new CMO needs to pay attention to in those first few months:
Data
Technology
...
2025-05-0135 min
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar: Slowing Down the VibeWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, Ian and Robert discuss an idea Robert shared in his Content Marketing Institute column about slowing down marketing.
The main points from the bar this week:
The idea of vibe marketing
Speed in marketing often correlates with quantity, not quality
S...
2025-04-2625 min
The Rockstar CMO F'in' Marketing PodcastThe Rockstar CMO Studio: First 90 Days of the CampaignThis week, Ian and Jeff continue to discuss the CMO’s first 90 days, focusing on the fourth of their 5 F’in’ Marketing Fundamentals - The Campaign.The first three fundamentals are primary inputs to when and how you communicate to your customers and prospects, and this fundamental is where the rubber hits the road as you use that insight and content to engage with relevant, customer-centric campaigns. Clearly, in the first 90 days, this is primarily about listening and understanding what is working, and Ian and Jeff outline five steps to this process:
Focus on a custom...
2025-04-2333 min
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar: The Google Does Not AbideWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, Robert feels that the dude does not abide, inspiring his cocktail choice, and he and Ian discuss the AI-dominated Google search experience and how this impacts our content marketing.The main points from the bar this week:
AI is changing the way search engines op...
2025-04-1922 min
The Rockstar CMO F'in' Marketing PodcastThe Rockstar CMO Studio: First 90 Days of the StoryThis week, Ian and Jeff continue to discuss the CMO’s first 90 days, focusing on the third of their 5 F’in’ Marketing Fundamentals - The Story, which is developing a content marketing strategy. The five steps they discuss this week
Know why you are creating a content strategy
Doing the knowledge
Being useful
Understanding why you
Launch it like a product
As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below. Enjoy!
2025-04-1630 min
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar: It’s Called MarketingWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, Robert reaches for a classic cocktail that is appropriate for this week’s topic as he and Ian discuss the marketing classics as an antidote to today’s apparent obsession with reinventing marketing. The main points from the bar this week:
The classic principles of market...
2025-04-1222 min
The Rockstar CMO F'in' Marketing PodcastThe Rockstar CMO Studio: Going Nuts for a MasterplanThis week, Ian and Jeff continue to discuss a CMO’s first 90 days, focusing on the third of their 5 F’in’ Marketing Fundamentals - The Masterplan, plus a bonus conversation about nuts. Some talking points from this week:
Aligning marketing with business objectives and defining measurable goals and OKRs
Assessing dependencies and evaluating the tech stack
Balancing short-term wins with long-term strategy
Adapting your master plan
As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using th...
2025-04-0934 min
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar: Artificially IntelligentWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, Robert has a fabulous cocktail for the Californian sunshine, and him and Ian discuss a LinkedIn post by author, keynote speaker, and business transformation consultant Tom Goodwin that starts with the line “The less you know about something, the better the AI solution seems to...
2025-04-0521 min
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar: Ignoring Mark TwainWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose, behind the bar serving a fabulous weekend cocktail while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, ignoring the advice of Mark Twain to never discuss politics or religion in polite company, the chaps tackle brands navigating the politicization of everything. They discuss:
Brands must navigate the politicization of just about eveything
Aligning with political figures ca...
2025-03-2922 min
The Rockstar CMO F'in' Marketing PodcastThe Rockstar CMO Studio: First 90 Days of KnowledgeThis week, Jeff Clark is back to kick off a new series about a CMO’s first 90 days, and this week, he and our host, Ian Truscott, focus on the first of their 5 F’in’ marketing fundamentals - The Knowledge - and the first steps of figuring out the current situation.In this discussion, they cover:
Recap on the 5 B2B F’in’ Marketing Fundamentals
The STARS model and market and category analysis
Customer insights and understanding the ideal customer profile
Effective communication
Assessing success and identifying areas for improvement
Collaboration with sales and other de...
2025-03-2638 min
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar: Are Corporate Websites Dead?Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose, behind the bar serving a wonderful weekend cocktail while our host Ian Truscott picks his brain on a marketing topic. This week in The Rose and Rockstar, over a cachaça cocktail, Ian and Robert discuss the future (or not) of corporate websites. They discuss:
What is cachaça?
How corporate websites need to evolve, not die
How technology and SEO have driven the web experience
A futur...
2025-03-2226 min
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar: Content, Charisma & CommunityWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose behind the bar serving a wonderful weekend cocktail while our host Ian Truscott picks his brain on a marketing topic. This week, over a luxurious cocktail, Ian and Robert discuss thought leadership in the AI age and the importance of charisma and community.They discuss:
The evolution of thought leadership as AI makes research a commodity
Storytelling and the charisma of the storyteller are becoming more important t...
2025-03-1521 min
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar: Gated CommunitiesWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose behind the bar serving a wonderful weekend cocktail while our host Ian Truscott picks his brain on a marketing topic. This week, Ian and Robert discuss creating communities as an extension of gating content. Once they got past the weather and politics, the key points in the discussion were:
The Shift to Gated Communities
Building and Marketing Exclusive Communities
Engagement and Value in Community Building
...
2025-03-0828 min
The Rockstar CMO F'in' Marketing PodcastThe Rockstar CMO Studio: Awareness SNAFUsThis week, former Forrester Research Director Jeff Clark and Ian Truscott, a CMO and not a rockstar, dive into their AMPED B2B buyers' journey to explore 5 SNAFUs a buyer might discover when they are in that phase and what we as marketers can do about it. The 5 SNAFUs they discuss:#1 Lack of understanding the problem or potential solution #2 Does any other business have this problem? #3 Who else (internally) feels this pain? #4 Unable to invest the time #5 Can I get executive buy-i...
2025-03-0636 min
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar: Just Say No!Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose behind the bar serving a wonderful weekend cocktail while our host Ian Truscott picks his brain on a marketing topic. This week, Ian challenges Robert on his claim in the Content Marketing Institute newsletter that saying “no” is a marketer's superpower. It sounds easy, but in reality, it can make you very uncomfortable - so how do you really say no, and why is it important you do?Key p...
2025-03-0123 min
The Rockstar CMO F'in' Marketing PodcastThe Rockstar CMO Studio: Thomas Peham, GEO and OtterlyThis week, experienced B2B CMO Thomas Peham is back for a chat with Ian about how generative AI affects search and a new project he is working on - Otterly.ai - and how he is finding life as a founder and start-up marketer. They discuss:
The rise of generative AI is reshaping marketing strategies
SEO is evolving with the introduction of AI search engines
Marketers must adapt to the declining organic traffic due to AI
Content management systems need to evolve to meet new demands
Creative marketing strategies can help startups s...
2025-02-2738 min
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar: To Gate or Not to Gate?Our sixth visit to the officially renamed virtual bar - The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose. Over one of his fabulous cocktails this week, our host, Ian Truscott, asks the big B2B question - to gate or not to gate?They discuss:
The classic tension between marketing and sales
How to create urgency and scarcity to improve engagement
Creating communities can serve as a new form of gating
Sneaky gating tactics that may backfire
Is...
2025-02-2229 min
The Rockstar CMO F'in' Marketing PodcastThe Rockstar CMO Studio: Brand Awareness, Perceptions and PreferenceThis week, Jeff Clark, former Forrester Research Director and CMO, not a Rockstar, Ian Truscott discuss some practical advice on how to measure brand, and in this week’s chat, they cover:
The Value of Brand in B2B Measurement
Understanding Brand Awareness
Perception: What Do Customers Think?
Preference: Measuring Customer Loyalty
Operationalizing Brand Metrics
The Cumulative Effect of Marketing Strategies
As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below. E...
2025-02-1933 min
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar: Is Marketing Getting Harder?Our fifth visit to the officially renamed virtual bar - The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose. Over one of his fabulous cocktails this week, our host, Ian Truscott, asks the big question - is marketing getting harder?They discuss:
The marketing as a large shallow ocean - it’s getting wider, not deeper
Understanding marketing requires both art and science
Measurement in marketing has always been challenging
The influx of opinions complicates marketing strategies
Efficiency in...
2025-02-1526 min
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar: Back on the BookIn our fourth visit to the officially renamed virtual bar - The Rose and Rockstar - we continue to dive into the book writing process with the Chief Troublemaker at Seventh Bear and author of several books, Robert Rose, over one of his fabulous cocktails, as our host, Ian Truscott, continues to struggle to complete his first book.They discuss:
Cocktail of the week - Grapefruit Negroni
The writing process and editing
Self-publishing vs. traditional publishing
Setting writing goals and deadlines
Being disciplined in writing and editing
As always...
2025-02-0822 min
The Rockstar CMO F'in' Marketing PodcastThe Rockstar CMO Studio: Making the Dream Work with CathyThis week, Cathy McKnight, Chief Problem Solver at Seventh Bear joins Ian in the Rockstar CMO studio to chat about teamwork. They cover:
The Importance of teamwork in marketing
Understanding team dynamics and collaboration
The concept of “the collaboration edge”
Measuring success and shared purpose
The dreaded “breaking the silos”
Understanding organizational goals and OKRs
Diagnosing and addressing organizational challenges
The 3 C’s - Clarity, Connection, and Cadence
As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the...
2025-02-0535 min
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar: Writing a Marketing BookIn our third visit to the officially renamed virtual bar - The Rose and Rockstar - this week, Robert Rose, the Chief Troublemaker at the newly launched Seventh Bear, shares one of his fabulous cocktails and as our host, Ian Truscott, struggles to complete his first book, he picks Robert’s brains on his process as an author of a series of marketing books. They discuss:
Cocktail of the week: The Mayan Michelada
Robert’s writing process
Answering big questions and having a hypothesis
The importance of feedback, editing, and refining
Commitment and discip...
2025-02-0128 min
The Rockstar CMO F'in' Marketing PodcastThe Rockstar CMO Studio: 5 SNAFUs on the MuseThis week, Jeff Clark and Ian Truscott dig into the Muse stage of the Rockstar CMO buyer's journey, called AMPED (Awareness, Muse, Purchase, Engage and Develop), and leverage Jeff’s expertise in advising B2B buyers to explore five challenges they face at this early inspiration stage of the buyer’s journey and how vendor marketers can help. They list five potential SNAFUs:#1 – Unable to collaborate with key internal decision-makers #2 - Overcoming FOFU (Fear of F’in’ Up)#3 – Not knowing the full requirements of a solution ...
2025-01-2939 min
The Rockstar CMO F'in' Marketing PodcastRockstar CMO Solo: Tune in to the Business and it’s ICPDue to a loss of internet for his virtual bar buddy Robert, instead of his scheduled visit to the Rose and Rockstar, Ian goes solo and shares some thoughts planned for his book about tuning into the business when you first get a marketing leadership gig, discovering the market and the ideal customer profile for your B2B product or service. In this solo performance, he shares:
The Five B2B Marketing Fundamentals
Understanding Business Objectives
Evaluating Company Status with the STARS Model
Market Understanding and Customer Profiles
Market Dynamics a...
2025-01-2538 min
The Rockstar CMO F'in' Marketing PodcastThe Rockstar CMO Studio: Does The World Need Another F’in’ Buyers Journey?This week, Jeff Clark and Ian Truscott get amped about buyers journey models, unveiling the Rockstar CMO buyers journey, called AMPED, riffing off the greatest hits of their favorite models from AIDA, Gartner, Forrester, and Pedowitz Group. The model they discuss:
Awareness - The buyer becomes aware they have a problem that can be solved
Muse - The buyer is looking for inspiration and finding the solution
Purchase - The buyer is now evaluating the solutions and making a decision
Engage - The buyer is now a customer, and we nee...
2025-01-2237 min
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar: MQL Gumball Machines and BrandIn our second visit to the officially renamed virtual bar - The Rose and Rockstar - this week, Robert Rose, the Chief Troublemaker at the newly launched Seventh Bear, shares a simple but classy cocktail, and Ian Truscott picks his brains on pivoting on the B2B gumball machine of MQLs and the hope and aspiration that maybe we’ll recognize the value of brand in B2B in 2025 - and rebuts the view that if we can’t attribute something directly to revenue it’s not worth doing. They discuss:
Can we shift to...
2025-01-1925 min
The Rockstar CMO F'in' Marketing PodcastThe Rose & Rockstar: Connecting through Nostalgia and TribesThis week, Robert Rose, the Chief Troublemaker at the newly launched Seventh Bear, hosts Ian in our virtual bar, which has also been renamed The Rose and Rockstar, where Robert continues to suggest a cocktail for the week, but in a change to previous episodes, they enjoy a bit more time in the bar with a discussion on a topic that has come to mind this week.As he serves his first Rockstar CMO cocktail of the New Year, Robert shares his favorite prediction for 2025, and this opens up a conversation that includes:
2025-01-1125 min
The Rockstar CMO F'in' Marketing PodcastThe Rockstar CMO Studio: 5 Content Marketing Predictions with Cathy McKnightIt’s a New Year and a change on the podcast as we split the show into two parts: The Studio, which will drop on Wednesdays, and The Bar (The Rockstar & Rose), which will drop on Saturdays. This week in The Rockstar CMO Studio, Cathy McKnight joins Ian to share her opinions on five content marketing predictions for 2025 that they plucked from a splendid collection of over 40 predictions and trends assembled by the Content Marketing Institute.Some get a “hell yeah”, while others, maybe not so much. ...
2025-01-0842 min
The Apartment Rockstar PodcastEp. 36 | Apartment Rockstar Podcast | Michael Ketchen | From Classroom to CashflowIn this episode, we dive into the incredible story of an educator, @MichaelKetchen , who broke free from the traditional teaching path and built a fortune through strategic mentorship and smart investments in apartment communities. 🏢💰
Discover the invaluable lessons and insights from his journey to financial independence. Learn how he transitioned from the classroom to creating a thriving real estate portfolio, and get inspired to take control of your own financial future.
📌 Key Takeaways:
• The power of strategic mentorship
• How to leverage apartment investments for long-term wealth
• Real-life lessons from a remarkable journey to fina...
2024-06-1434 min
Real Estate Rockstar PartnershipReal Estate Rockstar Partnership Podcast Episode 1An Introduction to what the Real Estate Rockstar Partnership podcast is all about
Our goal is to help Real Estate Agents & Investors kick ass by growing scaling their business & Life.
I hope you guys enjoy this episode. If so, make sure to like 👍 smash that subscribe ❤️ button and click the notification 🔔or favorite it. Don’t forget to share with your friends and family. I would love to hear your opinions, comment down below. Thanks so much for listening. God Bless
Do Real Estate the Rockstar ⭐️ Way!! - Earn More - Have Fun - Live Free...
2022-02-0401 min
The Rockstar CMO F'in' Marketing PodcastThe Virtual Rockstar CMO Bar Lock-In - A Holiday Special with Robert Rose Episode'Tis the night before Christmas, and like many good things, this episode starts and ends in the bar - The Rockstar CMO Virtual Bar.This podcast started as a lockdown project, and over the last 85 or so episodes, Robert Rose has joined Ian Truscott in the Rockstar CMO Virtual Bar to help us escape. While sharing a cocktail each week, he's transported us to somewhere exotic (and Wales) for a marketing thought. But, who is this guy that has inspired us to drink quite so much gin? Robert Rose is a sought-after consultant, best-selling author, k...
2021-12-241h 00
The Rockstar CMO F'in' Marketing PodcastThe Virtual Rockstar CMO Bar Lock-In - A Holiday Special with Robert Rose EpisodeIt's the night before Christmas, and like many good things, this episode starts and ends in the bar - The Rockstar CMO Virtual Bar.This podcast started as a lockdown project, and over the last 85 or so episodes, Robert Rose has joined Ian Truscott in the Rockstar CMO Virtual Bar to help us escape. While sharing a cocktail each week, he's transported us to somewhere exotic (and Wales) for a marketing thought. But, who is this guy that has inspired us to drink quite so much gin? Robert Rose is a...
2021-12-2459 min
The Rockstar CMO F'in' Marketing PodcastRockstar CMO FM #35: The Jam Tomorrow, Christian Beer, Robert Rose, and a Cocktail EpisodeIn this week's episode, Ian Truscott, Editor of Rockstar CMO, dives into a rabbit hole he finds in the virtual pages of Rockstar CMO, chats to the CEO of Dynamicweb Christian Beer, and again joins Robert Rose in the virtual Rockstar CMO bar. --Ian's flick through the virtual pages of the latest Rockstar CMO issue has him landing down the rabbit hole of Alice in Wonderland as Keith Smith, Managing Director of The Advertist, quotes Lewis Carrol as he explores the topic of this month’s issue.If you’re a regular list...
2020-11-0743 minThe Rockstar CMO F'in' Marketing PodcastRockstar CMO FM #34: The Quibi, Kathryn Strachan, Robert Rose, and a Cocktail EpisodeIn this week's episode, Ian Truscott, Editor of Rockstar CMO, talks about Quibi, chats with Kathryn Strachan, the Managing Director of Copy House Ltd, and joins content marketing guru Robert Rose for a cocktail and a chat in the virtual Rockstar CMO bar.---In keeping with this month's theme on Rockstarcmo.com, building brands on rented land, Ian Truscott, Editor of Rockstar CMO, opens this episode talking about Quibi, the failed short-form mobile video platform. Talking about what we can learn from it as content marketers as it was built on rented content.
2020-10-3143 minThe Rockstar CMO F'in' Marketing PodcastRockstar CMO FM #33: The Sabrina "The Wordpress Witch" Chevannes, Robert Rose, and a Cocktail EpisodeIn this week's episode, Ian Truscott, Editor of Rockstar CMO, shares what's new in the publication, chats with Sabrina Chevannes, Founder & MD of Complex Creative, and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.---Ian opens the virtual pages of the latest issue of Rockstar CMO and points us at The Life for Rent Issue as our house band of marketing writers and Rockstar CMOs discuss building their brands on the rented land of big tech social media channels or building an...
2020-10-2452 minThe Rockstar CMO F'in' Marketing PodcastRockstar CMO FM #32: The Blogs, Grant Johnson, Robert Rose, and a Cocktail EpisodeIn this week's episode, Ian Truscott, Editor of Rockstar CMO, shares a thought, chats with Grant Johnson, CMO of Emburse, and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.---After opening his RSS reader for the first time in a couple of years and realizing how many of his former favorite blogs have gone quiet or cease to be, Ian gives a hat tip to all those bloggers that keep showing up. This week's interview mainstage is Grant Johnson, CMO...
2020-10-1756 min
The Apartment Rockstar PodcastEp. 28 | The Apartment Rockstar Podcast ft. Meagan BlanchetteWelcome to The Apartment Rockstar Podcast. On this episode Robert is joined by Meagan Blanchette who came from Rhode Island to meet the Rockstar Team. Meagan Blanchette is currently a student at University of Rhode Island pursuing her degree in digital marketing. This semester their project was to pick a niche market and with her fascination in multifamily real estate, it was easy for her to pick that as her niche market. Meagan reached out to Tracey Tyler, the VP of Digital Marketing for Rockstar Capital, and wanted to learn about the team. After interactions back and forth, she...
2020-10-1336 min
The Apartment RockstarPodcast 43 | The Apartment Rockstar Podcast ft. Meagan BlanchetteWelcome to The Apartment Rockstar Podcast. On this episode Robert is joined by Meagan Blanchette who came from Rhode Island to meet the Rockstar Team.
Meagan Blanchette is currently a student at University of Rhode Island pursuing her degree in digital marketing. This semester their project was to pick a niche market and with her fascination in multifamily real estate, it was easy for her to pick that as her niche market. Meagan reached out to Tracey Tyler, the VP of Digital Marketing for Rockstar Capital, and wanted to learn about the team. After interactions back and fo...
2020-10-1337 minThe Rockstar CMO F'in' Marketing PodcastRockstar CMO FM #31: The Top Ten, Rachel Eisenhauer, Robert Rose, and a Cocktail EpisodeIn this week's episode, Ian Truscott, Editor of Rockstar CMO, shares their top ten articles, interviews Rachel Eisenhauer, VP of marketing at SundaySky, and retires for the weekend with a cocktail with Robert Rose.---This week Ian Truscott encourages you to explore the Top Ten articles on Rockstar CMO over the last 90 days, including articles from Jane Scandurra, Ted Rubin, and Jasmine Martirossian. And backstage interviews with Eric Jan van Putten, VP Marketing at Dynamicweb, Sally Yates, CMO of Xceptor, and founder and CEO of Lately, Kate Bradley Chernis.On the mainstage...
2020-10-1055 minThe Rockstar CMO F'in' Marketing PodcastRockstar CMO FM #28 The Sample, Paige O'Neill, Robert Rose, and a Cocktail EpisodeIn this episode, Ian Truscott, Editor of Rockstar CMO, plays a sample, chats to Paige O'Neill, the CMO of Sitecore, and retires for the evening with a cocktail with Robert Rose.--- This week's dip into the virtual pages of Rockstar CMO features The Sample, a regular series where we spin the dial on the interwebs and sample what we hear based on the theme for this month's issue. The theme this month was the blurry lines between work, home, and social media, and for The Sample, we found some gems on this to...
2020-09-1944 minThe Rockstar CMO F'in' Marketing PodcastRockstar CMO FM #27 The Green Room, Emil Kristensen, Robert Rose, and a Cocktail EpisodeIn this episode, Ian Truscott, Editor of Rockstar CMO, takes us into the Green Room, a regular series on Rockstar CMO, chats to Danish entrepreneur, podcaster, and founder of Sleeknote Emil Kristensen, and retires for the evening with a chat and a cocktail with Robert Rose. --This week's dip into the virtual pages of Rockstar CMO features The Green Room. A regular series on Rockstar CMO where we return to some of the CMO's we've interviewed in the Backstage Q&A Series and ask them for their opinion and advice on the topic for...
2020-09-1245 minThe Rockstar CMO F'in' Marketing PodcastRockstar CMO FM #26 The Blur, Ian Lowe, Robert Rose, and a CocktailIn this episode, Ian Truscott, Editor of Rockstar CMO, discusses the latest issue of the publication, chats to Ian Lowe, VP Marketing at Crownpeak, and joins Robert Rose in the virtual bar for a cocktail. This week saw the launch of the September issue of Rockstar CMO and Ian suggests we take a look at that. 2020 has been a bit of a blur, many people talk about how lockdown has changed their routine to the point they are unsure what day, week, or even month it is, and our work and home lives have become...
2020-09-0553 minThe Rockstar CMO F'in' Marketing PodcastRockstar CMO FM #25 Focus on the ordinary, the extraordinary Tom Wentworth and a Simple CocktailIn this episode, Ian Truscott, Founding Editor of Rockstar CMO, dips into the publications virtual pages and suggests something to take a look at, he chats to the CMO of Recorded Future Tom Wentworth and then retires to the virtual Rockstar CMO bar with Robert Rose for a cocktail. --The story plucked out of the pages of Rockstar CMO this week is by Robert Rose The Ordinary Seat at the Extraordinary Table where Robert encourages us to pay less attention to the hustle of creating new and different and get mindful about the ordinary...
2020-08-2951 minThe Rockstar CMO F'in' Marketing PodcastRockstar CMO FM #24 Personal Brand, The Punk is Back and a CocktailIn this episode, Ian Truscott, Founding Editor of Rockstar CMO, dips into its virtual pages and suggests something to read, he chats to the MD of Corporate Punk Phil Lewis in the second part of his interview, and then retires to the virtual Rockstar CMO bar with Robert Rose for a cocktail. --Recently Mark Schaefer shared an article "How I was saved by my personal brand" that talks about his recent experience contracting coronavirus and his business bouncing back when he recovered, that he believes is due to his personal brand.Which i...
2020-08-2249 minThe Rockstar CMO F'in' Marketing PodcastRockstar CMO FM #22 Dr. Christine Bailey, Cigarettes and a CocktailThis episode, hosted by Ian Truscott, Founding Editor of Rockstar CMO, features a backstage CMO story about selling cigarettes, an interview with Dr. Christine Bailey, CMO of Valitor, and finishes with a cocktail in the company of content marketing guru Robert Rose.Ian dips into the virtual pages of Rockstar CMO to suggest something you might like and this week he plucks out the backstage interview with Oliver Pilgerstorfer, CMO of IFS. How he figured out the 4P's of marketing in the school playground, it's a great story. The interview segment is with Dr. Christine...
2020-08-0744 minThe Rockstar CMO F'in' Marketing PodcastRockstar CMO FM #20 Caroline Kay, Miseducation and a CocktailThis week Ian Truscott, Founding Editor of Rockstar CMO talks about the latest issue of Rockstar CMO, chats to a business development expert and coach Caroline Kay, and retires to the virtual Rockstar CMO bar with a cocktail with Robert Rose. In the latest monthly drop of Rockstar CMO, The Miseducation of Lauryn Hill Issue, the theme was "Do good marketers need a marketing education?" and Ian riffs a little on this, before pointing us at the expert opinion that comes from our house band of CMOs and marketing writers. This week's guest is Caroline...
2020-07-2557 minThe Rockstar CMO F'in' Marketing PodcastRockstar CMO FM #19 Emily Binder, The Choice Factory and a CocktailThis week Ian Truscott, Founding Editor of Rockstar CMO suggests an article to take a look at in the virtual pages of Rockstar CMO, brings us an interview with a rockstar marketing expert, and retires to the virtual Rockstar CMO bar with a cocktail.The article Ian suggests you take a look at is an interview with Richards Shotton, author of The Choice Factory, in the Tales from The Tour Bus series. Aside from sharing some comments about the article, Ian talks about Richard's book The Choice Factory, one of his favorite marketing books from last year.
2020-07-1845 minThe Rockstar CMO F'in' Marketing PodcastRockstar CMO FM #18 - Jasmine Martirossian, FOMO, FOGO and a cocktailIn this episode, Ian Truscott, Founding Editor of Rockstar CMO, takes a flick through the virtual pages of Rockstar CMO, suggesting an article to take a look at. He chats to Jasmine Martirossian, VP, Marketing at TÜV SÜD Americas and then retires to the virtual Rockstar CMO bar to meet Robert Rose, author, speaker, and Chief Trouble Maker at The Content Advisory. This week as we move tentatively out of lockdown, at least in the UK, Ian is drawn back to Jane Scandurra's article, "Managing the shift from FOMO (Fear of Missing Out) to FOGO (Fe...
2020-07-1139 minThe Rockstar CMO F'in' Marketing PodcastRockstar CMO FM #15 - Meet Jane Scandurra and write for us with a cocktailIn this episode, Ian Truscott, Founding Editor of Rockstar CMO, suggests something to take a look at from the pages of Rockstar CMO. He chats to Jane Scandurra, a senior marketing professional with more than three decades of experience working in technology, internet/online services, life sciences, and advertising and again joins Robert Rose for a cocktail.This week Ian recommends you take a look at the Rockstar CMO Write For Us page and pitch an article idea, or recommend a Rockstar CMO you know, or a marketer or agency we need to get on The Tour...
2020-06-2034 minThe Rockstar CMO F'in' Marketing PodcastRockstar CMO FM #14 - Meet Wendy Bryant-Beswick, visit the Green Room and have a cocktailIn this episode, Ian Truscott, Founding Editor of Rockstar CMO, suggests something to take a look at from the latest issue of Rockstar CMO, he chats to Wendy Bryant Beswick, CMO of Service Credit Union and again joins Robert Rose for a cocktail.From the latest issue of Rockstar CMO, Ian suggests a look at The Green Room feature where this month 5 of our Rockstar CMO's talk the Crisis Keepers, those things they've learned from the crisis around the pandemic that they will take forward after this crisis subsides. Summed up nicely by a reference to a...
2020-06-1232 minThe Rockstar CMO F'in' Marketing PodcastRockstar CMO FM #11: Backstage, John Andrews, CEO, Photofy and a CocktailIn this episode, Ian Truscott, Founding Editor of Rockstar CMO, talks about a regular feature on Rockstar CMO, the Backstage Q&A, which is pretty much why we do what we do, to share marketing street knowledge from those doing it. We've learned an awful lot about the backstory of a successful CMO, from karaoke, climbing Kilimanjaro, selling cigarettes in the playground to a former life as an opera singer.The interview this week is with John Andrews, CEO of Photofy, a mobile content creation platform used by individuals, enterprises, and small businesses to scale their influencer...
2020-05-2347 min
DJ Rockstar's dance music podcast.ROCKSTAR - 'THE LAST FREE MAN'A blissful blend of deep vocal house with tracks from Paul Oakenfold, Pretty Pink, Klingande and many more!
As usual please leave feedback in iTunes: http://bit.ly/10Bkyw3 Any comments please visit my website www.dj-rockstar.co.uk and click on the mix or get in touch via email on dj@roxstar.co.uk
Also please visit and subscribe to my YouTube channel - http://bit.ly/1KYCBb9
2016-04-141h 07
DJ Rockstar's dance music podcast.ROCKSTAR - 'DARK CORNERS'An absolutely lush chill-out blend of dubstep and trap with tracks from Mt. Eden, Luisa Pepe, Portishead, Jetta and many more!
As usual please leave feedback in iTunes: http://bit.ly/10Bkyw3 Any comments please visit my website www.dj-rockstar.co.uk and click on the mix Or get in touch via email on dj@roxstar.co.uk Also please visit and subscribe to my YouTube channel - http://bit.ly/1KYCBb9
2015-09-1853 min
DJ Rockstar's dance music podcast.ROCKSTAR - 'BEAUTIFUL PSYCHO'A bitchin blend of techno and tech house with tracks from Michael Woods, Nic Fanciulli, Raffaele Rizzi and many more!
As usual please leave feedback in iTunes: http://bit.ly/10Bkyw3 Any comments please visit my website www.dj-rockstar.co.uk and click on the mix Or get in touch via email on dj@roxstar.co.uk Also please visit and subscribe to my YouTube channel - http://bit.ly/1KYCBb9
2015-09-171h 01
DJ Rockstar's dance music podcast.ROCKSTAR - 'A NEW WHITE COAT'Chunky rolling techno with tracks from the likes of Maceo Plex, Stefano Noferini, Jay Lumen, Hollen and many more!
As usual please leave feedback in iTunes: http://bit.ly/10Bkyw3 Any comments please visit my website www.dj-rockstar.co.uk and click on the mix Or get in touch via email on dj@roxstar.co.uk
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2015-03-301h 00