Shows
The Fiduciary U™ PodcastEp #49: Fueling Business Development with Strategic Marketing Investments: A Discussion with Rebecca Hourihan from 401(k) MarketingOn this episode, Rebecca Hourihan from 401(k) Marketing and I discuss the changes in marketing strategies over the past decade and the importance of differentiation in the industry. She emphasizes the visual identity of advisors' websites and the need to showcase their office and team to create familiarity and connection with potential clients. She also highlights the significance of brand guidelines and professional photography in conveying a unique client experience.She suggests focusing on email marketing campaigns, LinkedIn engagement, and maintaining an active blog to attract and retain clients. We discuss the importance of...2024-03-281h 04
Top Advisor Marketing PodcastHow To Seize the Unbelievable 401(k) Opportunity for Advisors With Rebecca Hourihan (Ep. 450)Quick question for you: what percentage of advisors are retirement plan advisors in the United States?
Less than 3%. 2.3% to be precise. But the retirement plan market is booming, with assets expected to double by 2033, and 2.5 million new plans starting soon. This translates to 51 million new retirement savers and huge potential for advisors who can capture a piece of the pie.2024-01-1625 min
401(k) Specialist PodcastRebecca HourihanRetirement Advisor Marketing with Rebecca HourihanWe were curious to learn more about what 401(k)-focused advisors are doing with their 401(k) marketing efforts these days, and what kind of investments in time and resources they are making in efforts to grow their business.For answers, we checked in with Rebecca Hourihan, Founder and Chief Marketing Officer with San Diego-based 401(k) Marketing, a full-service marketing agency for retirement plan professionals. A familiar face on the retirement industry conference speaking circuit, Rebecca works with a wide range of top retirement plan professionals, providing help with...2023-06-2313 min
The PT BuzzLearn How a Specialized Marketing Firm Can Enhance Your EffortsPT’s John Pojeta welcomes owner of 401K Marketing, Rebecca Hourihan. Rebecca shares how her firm is uniquely positioned to help advisors with their marketing efforts. She discusses how they stay current on industry trends and regulations and details the benefits of working specialists to produce and share great content.2022-12-0239 min
Be Advised - Leading with ValueEpisode 26 – The New Environment of Effective Marketing — with Guest Rebecca HourihanEffective marketing can take an advisor’s practice to new levels—but what does that look like with the many redefined styles of marketing? In this episode, Brad Swineheart is joined by Rebecca Hourihan AIF®, chief marketing officer at 401(k) Marketing to discuss how advisors can invest their time into their digital reputation without losing sight of … Continue reading Episode 26 – The New Environment of Effective Marketing — with Guest Rebecca Hourihan →2021-06-2328 min
The Retirement AdvisorEp. 10 Marketing Strategies for Retirement Plan Advisors in 2021The COVID outbreak has changed the retirement industry and the way advisors must do things. How are advisors setting themselves apart in 2021? Join guest host Brian Flynn, Regional Director at American Trust, as he is joined by experts from 401(k) Marketing®. Rebecca Hourihan, Founder and CMO, and Sasha Cibrian, Retirement Plan Marketing Manager, join Brian to discuss: Elements that should be in your 401(k) business game plan Marketing in the Corona age Tips for improving your digital reputation 2021-05-1222 minTop Advisor Marketing PodcastEpisode 288 – 5 Mistakes That Keep Podcasters From Building a Loyal AudienceEvery podcaster hopes to have loyal listeners. These are the people who know what day you release new episodes on, are super eager to tune in, and never miss an opportunity to recommend your podcast to their friends.
Sounds awesome, right? So what holds some podcasters back from building this level of loyalty?
In this episode, Matt and Kirk dig into this big question. They walk you through the five mistakes that keep podcasters from building a strong base of loyal fans. You will get the same strategies they use to draw in thousands of listeners to the Top Advisor Ma...2021-03-0933 min
The 401(k)lub PODRebecca Hourihan's 401(k) Marketing MagicI rarely find an advisor in the 401(k) space that hasn't heard Rebecca Hourihan. She is THE AUTHORITY in marketing for anyone looking to do 401(k) business. She is the CMO at her firm, 401(k) Marketing. They provide help for advisors who need a full brand, brochures and sales processes. They also offer ongoing 401(k) content creation.
In this episode we cover a lot of ground with ideas for you to use in 2021 and beyond. Enjoy the show and connect with Rebecca!
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Send in a voice message: https://anchor.fm/401...2020-12-2156 min
The Retirement AdvisorEp 2. What retirement plan advisors must focus on during this new "normal"Welcome to the second episode of the Retirement Advisor Podcast from American Trust Retirement. The retirement plan industry is constantly changing, and this time in history is no different. So this month, as the emergence of this new normal in our industry becomes, well, normal, we welcome Rebecca Hourihan of 401(k) Marketing, Jason C. Roberts of the Pension Resource Institute, and Paul Grutzner of Gallagher and we focus on: Creative marketing ideas leveraging technology What tools, technology and resources are Advisors having success with to drive more efficiency in their small market retirement plan business What is important...2020-06-0500 min
Top Advisor MarketingEpisode 224: How to Create Lasting Brand Awareness — With Rebecca HourihanDo you need to become more recognizable? Are you the top search in your region?
In this episode, Matt speaks with Rebecca Hourihan, founder and CMO of 401(k) Marketing. She elaborates on how she helps retirement-plan advisors market their expertise and build long-lasting brand awareness.
In this episode, you will learn:
What led Rebecca to start this company and serve plan advisors
Why is it important for the 401(k) market to be branded like other businesses
How Rebecca and her team will assist you as a plan advisor
And more!
Tune in now an...2020-03-2425 min
Marketing – Top Advisor MarketingEpisode 224: How to Create Lasting Brand Awareness — With Rebecca HourihanDo you need to become more recognizable? Are you the top search in your region? In this episode, Matt speaks with Rebecca Hourihan, founder and CMO of 401(k) Marketing. She elaborates on how she helps retirement-plan advisors market their expertise and build long-lasting brand awareness. In this episode, you will learn: What led Rebecca to … Continue reading Episode 224: How to Create Lasting Brand Awareness — With Rebecca Hourihan →2020-03-2400 min
Top Advisor Marketing PodcastEpisode 224: How to Create Lasting Brand Awareness — With Rebecca HourihanDo you need to become more recognizable? Are you the top search in your region?
In this episode, Matt speaks with Rebecca Hourihan, founder and CMO of 401(k) Marketing. She elaborates on how she helps retirement-plan advisors market their expertise and build long-lasting brand awareness.
In this episode, you will learn:
What led Rebecca to start this company and serve plan advisors
Why is it important for the 401(k) market to be branded like other businesses
How Rebecca and her team will assist you as a plan advisor
And more!
Tune in now and learn how to start building long-lasting b...2020-03-2425 min
More Cheese Less WhiskersEp133: Rebecca HourihanToday on the More Cheese Less Whiskers podcast we're talking with Rebecca Hourihan from San Diego, and Rebecca helps financial advisors with their marketing, branding, and content strategies. We had a really great conversation about all of the tools she’s able to help people with, and some of the strategies she can apply right now to increase the number of people they can help. When we got to the bottom of it, we figured out that the thing that's going to make the biggest impact for Rebecca right now is working on some Profit Ac...2019-01-271h 05