Shows
Inside Marketing with MarketSurgeWhy “Unsexy” Service Businesses Win Big (Scaling Poop Away with Systems & Marketing) Mark ReganWelcome to Inside Marketing with MarketSurge — your front-row seat to the boldest ideas and smartest strategies in the marketing game. Your host is Reed Hansen, Chief Growth Officer at MarketSurge.In this episode, Reed sits down with Mark Regan, co-founder of Poop Away, a pet waste management company that took one of the least glamorous services imaginable and turned it into a scalable, franchise-ready growth business.Launched in 2018 with a single truck, Poop Away focused on one simple promise: make pet owners’ lives easier through reliability, personality, and systems that actually work. Since then, Mark and...
2026-01-2818 min
Inside Marketing with MarketSurgeAI Search, ChatGPT Visibility & the New Discovery Land Grab (with Apoorv Sharma)Getting fired on Day 1 doesn’t mean you failed — sometimes it means you’re just getting started.In this episode of Inside Marketing with MarketSurge, host Reed Hansen, Chief Growth Officer at MarketSurge, sits down with Apoorv Sharman — a marketer, founder, and AI discovery strategist who’s helping brands get found inside ChatGPT, AI search, and LLM-powered recommendations instead of getting buried on page 10 of Google.Apoorv’s journey is anything but conventional:Fired as an Amazon delivery driver on Day 1 Freelancing nights while grinding a 9–5 Building and selling a startup pre-COVID Cl...
2026-01-2621 min
Inside Marketing with MarketSurgeAI, Data Privacy & Consumer Trust — What Every Brand Needs to Know (with Andy Sambandam)Welcome back to Inside Marketing with MarketSurge — your front-row seat to the boldest ideas and smartest strategies shaping modern marketing.In today’s episode, host Reed Hansen, Chief Growth Officer at MarketSurge, dives into a topic most businesses know they should care about… but often don’t until it’s too late:AI, data privacy, and consumer trust — and how those three forces are colliding right now.Reed is joined by Andy Sambandam, a proven entrepreneur, technologist, and privacy innovator. Andy is the Founder & CEO of Clarip, where he’s leading the charge in redefining...
2026-01-2319 min
Inside Marketing with MarketSurgeWho Really Owns Your Content in the Age of AI? (What Creators Need to Know Now) - Julie Trelstad🚀 Who Owns Your Content When AI Gets Involved?Welcome to Inside Marketing with MarketSurge — your front-row seat to the boldest ideas and smartest strategies shaping the future of marketing, publishing, and business.In this episode, host Reed Hansen, Chief Growth Officer at MarketSurge, sits down with Julie Trelstad, Head of U.S. Publishing at Alet.ai and a publishing industry veteran with over 30 years of experience.Julie has seen every major shift in publishing — from CD-ROM eBooks to Amazon’s rise — and today she’s helping creators navigate the next massive disruption: AI, content ownership, an...
2026-01-2120 min
Inside Marketing with MarketSurgeFinding the Money You’re Missing: Hidden Profits, AI, and Smart Growth with Stacey HylenWelcome to Inside Marketing with MarketSurge — your front-row seat to bold ideas, real-world strategies, and unfiltered conversations shaping modern marketing and business growth.In this episode, host Reed Hansen, Chief Growth Officer at MarketSurge, sits down with Stacey Hylen, a globally recognized business growth strategist, international keynote speaker, and author of Hidden Profits and More Clients & Cash.Stacey has coached entrepreneurs from early-stage startups to eight-figure companies and previously served as VP of Consulting for Chet Holmes and Tony Robbins’ Business Mastery Program. Together, Reed and Stacey unpack how business owners can scale smarter by unco...
2026-01-1922 min
Inside Marketing with MarketSurgeThe “WOW Factor” That Turns $30/Day Ads Into Thousands of Leads | John DwyerIn this episode, host Reed Hansen, Chief Growth Officer at MarketSurge, sits down with John Dwyer (JD) — founder of The Institute of WOW and one of the most unapologetic voices in direct response marketing.JD doesn’t believe in “spray and pray” advertising, brand vanity metrics, or waiting patiently for results. His philosophy is simple:👉 Marketing exists to make the cash register ring. Period.From helping small businesses generate avalanche-level leads on tiny budgets, to orchestrating iconic campaigns that brought Jerry Seinfeld into the world of banking ads, JD breaks down what actual...
2026-01-1524 min
Inside Marketing with MarketSurgeAI Knows Your Customers Better Than You Think (w/ Russ Evans, ZS)In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Russ Evans, Partner at ZS, to explore how AI is fundamentally changing consumer insights, brand strategy, and customer experience.Russ leads ZS’s B2C practice, working with Fortune 100 brands to turn massive amounts of data into actionable insight — and insight into real business growth. This conversation goes beyond AI hype and into how brands can actually use AI to uncover hidden truths, map better customer journeys, and connect brand health to revenue.If you’re a marketing leader, strategist, or founder trying...
2026-01-0920 min
Inside Marketing with MarketSurgeAI Can Copy Stories — But It Can’t Create This (w/ FPW Media’s Owen Garrity)In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Owen Garrity, Founder of FPW Media, to break down what actually makes storytelling work in a world flooded with AI-generated content.Owen isn’t just talking theory — he’s built a fastest-growing agency by combining cinematic storytelling, in-house execution, and a relentless focus on authenticity. From award-winning films to brand campaigns that scale across every touchpoint, this conversation goes deep on why content is still king — and why AI doesn’t get the crown (yet).Whether you’re a founder, marketer, or agency owner...
2026-01-0720 min
Inside Marketing with MarketSurgeFrom Homicide Detective to $5M E-Commerce Growth: The Retention Strategy Most Brands Miss | Dan NikasIn this episode, host Reed Hansen, Chief Growth Officer at MarketSurge, sits down with Dan Nikas, Founder of Elite Brands and the strategist behind the explosive growth of GearBunch, an e-commerce brand that scaled from zero to over $5 million in its first year.Dan’s journey is anything but typical. Before entering e-commerce, he spent 17 years as a homicide detective in Australia. That background shaped his unique approach to marketing, audience research, and customer psychology. Today, Dan is a Meta-certified lead trainer, Klaviyo partner, and a trusted voice in retention-driven growth for DTC brands.This ep...
2026-01-0526 minInside Marketing with MarketSurgeDifferentiation Isn’t Branding: How Iconic Brands Win Hearts & Market Share - Barry LabovIn this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Barry Labov, one of the world’s leading experts on differentiation, brand strategy, and emotional connection.Barry is a two-time Ernst & Young Entrepreneur of the Year, founder of Labov Marketing Communications and Training, and a trusted advisor to iconic brands like Harley-Davidson, Audi, Mack Trucks, and The Macallan. He’s also the author of The Power of Differentiation, a #1 new release in marketing on Amazon, and a frequent speaker at institutions like Cambridge, Stanford, and Chicago Booth.In a world where technology and...
2026-01-0221 minInside Marketing with MarketSurgeWhy Most Agencies Fail: No-BS Marketing with Ivan Janku, Digital RocketIn this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Ivan Janku, CEO of Digital Rocket, the agency famously allergic to marketing waste.Ivan and his team have helped e-commerce and SaaS brands generate over $250M in client revenue by fixing profit leaks across ads, CRO, email, and tracking. What makes Digital Rocket different? Their No-BS Guarantee: If they don’t deliver, you don’t pay.This conversation is raw, practical, and unapologetically focused on what actually makes money.💡 What You’ll Learn:• Why most agencies fail by working in...
2025-12-3121 minInside Marketing with MarketSurgeCan You Prove ROI Without Tracking Everyone? Inside the Future of Ethical Ad Tech - Ollie James, AdttributionIn this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Ollie James, CEO of Adttribution, to unpack one of the most confusing—and most important—topics in modern marketing: how to measure performance without destroying consumer trust.As cookies crumble, AI reshapes search, and privacy regulations tighten worldwide, Ollie explains how brands can still prove ROI, make smarter ad decisions, and protect the ecosystem that keeps publishers and creators alive.Whether you’re a founder, CMO, or growth marketer, this episode delivers clarity in a world full of acronyms.💡 What You’ll Le...
2025-12-2921 minInside Marketing with MarketSurgeSEO Is Not Dead: What Actually Works in an AI-Driven Search World | Jan Watermann - Pragmatic Business🚀 Is SEO really dead — or just misunderstood in the age of AI?In this episode of **Inside Marketing With MarketSurge**, host **Reed Hansen**, Chief Growth Officer at MarketSurge, sits down with **Jan Watermann** — SEO and content marketing expert, growth strategist, and co-founder of **Pragmatic Business**.Jan has been behind **millions in organic growth** for marketers, consultants, and agencies, and is known for blending time-tested SEO fundamentals with a modern, AI-powered lens. In this conversation, we break down what SEO actually looks like in 2025 and beyond — factoring in Google’s evolving algorithms, AI-driven search tools like ChatGPT and...
2025-12-2619 minInside Marketing with MarketSurgeHow AI Is Rewriting Performance Marketing (And Why Creative Volume Wins) - Hikari Senju, Omnekey🚀 Ready to see how AI is actually transforming performance marketing?In this episode of Inside Marketing With MarketSurge, host Reed Hansen sits down with Hikari Senju, Founder & CEO of Omneky, an AI-powered creative platform helping brands generate, analyze, and optimize ad creative at scale.Hikari is a trained computer scientist turned entrepreneur with a mission to bridge the gap between generative AI and measurable marketing performance. Under his leadership, Omneky has helped brands unlock higher ROAS by turning machine creativity into real business results — without sacrificing brand safety or strategy.In this conversation, we di...
2025-12-2419 minInside Marketing with MarketSurgeLeadership, Growth & Chaos: What It Really Takes to Scale a Business | Ed JareckiIn this episode, host Reed Hansen, Chief Growth Officer at MarketSurge, sits down with Ed Jarecki, a seasoned business growth coach, leadership advisor, and COO, to unpack what it really takes to scale a business without burning out your team—or yourself.This isn’t fluffy “feel-good” leadership talk. Ed brings real-world experience from the operator’s seat, sharing how founders and executives can:Build teams that actually executeLead with clarity during growth and chaosCreate systems that support scale instead of slowing it downWhether you’re a founder, C...
2025-12-2219 minInside Marketing with MarketSurgeHow Top Leaders Land Roles Without Job Boards | Strategic Networking with Penny PearlHow Top Leaders Land Roles Without Job Boards | Strategic Networking with Penny PearlIn this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Penny Pearl, Founder & CEO of 2Actify, executive career strategist, and trusted advisor to technology leaders and PhD scientists navigating high-stakes career transitions.With over a decade of experience guiding high performers into roles that truly fit, Penny breaks down why traditional job searching is broken — and what actually works instead.This conversation goes deep on strategic networking, personal branding, and value proposition clarity, with practical frameworks you ca...
2025-12-1926 minInside Marketing with MarketSurgeWhy Only 5% of Brands Are Winning AI Search — And How Reddit Is Their Secret Weapon - Danny KirkToday’s guest is someone who’s rewriting the rules for brand growth in one of the most misunderstood — and overlooked — corners of the internet: Reddit.Meet Danny Kirk, founder of ReddiReach, the bootstrapped agency that’s helped 500+ brands grow organically on Reddit while also future-proofing their visibility across AI search platforms like ChatGPT and Claude.Danny isn’t just “doing Reddit.” He’s engineering how brands show up in the age of AI — through what he calls Generative Engine Optimization (GEO) — and turning niche community discussions into real-world business results.If you've ever wondered:
2025-12-1720 minInside Marketing with MarketSurgeFrom Etiquette to Storytelling: How Communication Builds Trust with Nisha TrivediIn this episode, Reed Hansen sits down with Nisha Trivedi, one of the top-ranked MBA admissions consultants at MBA Mission, a LinkedIn Learning author, and a leading voice in business etiquette and professional communication.In a world dominated by hustle, automation, and speed, this conversation zooms in on what many businesses overlook — the art of communication, etiquette, and authentic storytelling — and how mastering these skills can elevate your career, personal brand, and leadership presence.Nisha has been featured in Poets & Quants, Bloomberg, and the Los Angeles Times, and she helps professionals and organizations communicate with clar...
2025-12-1521 minInside Marketing with MarketSurgeFrom College Dropout to $100M+ Influence: Paul Leon’s Sales & Leadership BlueprintIn today’s episode of Inside Marketing with MarketSurge, Reed sits down with Paul Leon — the powerhouse sales enablement trainer who’s transformed 500+ companies, influenced $100M+ in revenue, and built one of Apple’s Top 50 Management Podcasts, The Manager’s Mic.Paul went from self-described college dropout who never saw himself in corporate to MBA candidate, elite sales trainer, podcaster, and communication strategist. With a 4.9/5 workshop satisfaction score and a teaching style that blends psychology, sales science, and comedy, Paul shows teams how to communicate clearly, lead confidently, and close more business.This episode gets into why m...
2025-12-1226 minInside Marketing with MarketSurgeGoogle Says One Thing, Meta Says Another… Who’s Right? (Jeff Greenfield Explains)Inside Marketing with MarketSurge welcomes Jeff Greenfield — a 3x founder, analytics pioneer, and CEO/co-founder of Prova (getprova.com). If you’ve ever wondered why your marketing data says one thing while your financials scream something else, this episode is your intervention.Jeff has been fixing attribution chaos for decades — building companies that pioneered multi-touch attribution, created viewability standards, and cracked privacy-safe measurement long before the industry caught up.Today, he's on a mission to solve the biggest existential crisis in marketing:👉 There is no single source of truth — and it's costing brands millions.
2025-12-1021 minInside Marketing with MarketSurgeWhy Most Founders Stay Stuck — And How to Build a Business That Actually Scales | Rick MeekinsStrap in, founders — today’s episode is a masterclass in building businesses that actually last. We’re joined by Rick Meekins, Managing Partner at Aepiphanni Business Consulting and host of the Relentless Pursuit of Winning Podcast — a guy who’s spent 20+ years helping founders stop running their businesses like a flaming circus and start operating like a well-engineered machine.Rick has helped leaders navigate growth, fix broken systems, and build companies that scale without the chaos tornado. And today? He’s dropping the exact mindset shifts and operational frameworks founders need to break out of reactive growth cycles.
2025-12-0820 minInside Marketing with MarketSurgeMarketing Creates Attention. PR Creates Trust. Anna Tran on Storytelling That Sells.Today’s guest brings a refreshing — and much-needed — perspective to the world of PR.Meet Anna Tran, a values-driven PR strategist with 15+ years in sales and 7+ years in marketing, who’s built her career on one core belief:👉 Marketing creates attention.PR creates trust.And trust is what converts.Anna's approach to PR goes far beyond “get me in a magazine.” Her philosophy centers on purpose-driven storytelling, shaping narratives that actually mean something — and turning brand stories into momentum that compounds over time.In this episode, we dive into:✨ How PR con...
2025-12-0518 min
Inside Marketing with MarketSurgeWhy EVERYONE Should Have a Podcast — Justin Nolan Reveals the Truth Behind Creator ConfidenceToday, Reed sits down with someone who embodies the phrase “Just Keep Learning” — Justin Nolan, creator and host of the powerful JKL Podcast @justkeeplearningpodcast coach helping creators unlock clarity, confidence, and momentum.Justin doesn’t just talk about growth. He lives it.In this episode, we dig into:How the chaos of COVID sparked Justin’s podcast journeyWhy “everyone should have a podcast” (and why most people misunderstand that advice)How creators can stop overthinking and finally start publishingPractical confidence-building for entrepreneurs, coaches, and anyone sharing their vo...
2025-12-0324 minInside Marketing with MarketSurgeAI Is Killing the Old Marketing Playbook — Len Ward on What’s Coming Next💥 In this episode, Reed Hansen sits down with Len Ward — former Wall Street VP, digital marketing pioneer, and Managing Partner at Commexis — to break down what’s really happening at the intersection of AI, marketing, and business strategy.If you’ve been wondering whether AI is the next dot-com boom or just another tech bubble, Len’s been on both sides — and he’s here to share what business leaders need to know right now.🎙️ What You’ll Learn• Why today’s AI wave mirrors the dot-com boom — but is moving way faster • The shift from search...
2025-12-0121 minInside Marketing with MarketSurgeFrom Bankruptcy to $56M: How Jeremy Barker Engineered Viral Growth with Murphy DoorWelcome back to Inside Marketing with MarketSurge — the show where real entrepreneurs unpack the unfiltered truth about growth, grit, and what actually works in marketing today.In this episode, Reed Hansen sits down with Jeremy Barker, CEO of Murphy Door, America’s #1 hidden door brand — a company that blew past $56 million, generated 1+ billion views, and grew 117% YoY… all from a product people didn’t even know they needed.But Jeremy’s story isn’t just about hidden doors, secret rooms, and viral videos. It’s about bankruptcy, resilience, reinvention, and the psychology behind products that people can’t...
2025-11-2824 minInside Marketing with MarketSurgeHow to Build Unshakable Confidence Using the RAD Method — with Breyel BanksIn this episode of Inside Marketing with MarketSurge, Reed sits down with the powerhouse herself — Breyel Banks: keynote speaker, confidence coach, founder of Queen Hood Finance, and the radical mind behind the RAD Methodology (Release, Align, Accomplish, Dream).If you’ve ever questioned your confidence, felt stuck in a pivot, or battled imposter syndrome while building something meaningful — this conversation is your shot of pure rocket fuel. 🚀Breyel’s journey is a masterclass in resilience and reinvention: • Dropping out of college… then returning for a psychology degree • Driving trucks across the country • Becoming a confidence...
2025-11-2623 minInside Marketing with MarketSurgeThe Future of Content, AI, and Brand Growth: A Masterclass with Maria Del Pilar CasalThis episode is PACKED with high-level insight AND hands-on, practical advice for marketers, founders, and content creators who want to stay ahead of the AI tsunami reshaping how brands communicate, convert, and grow.Today, Reed sits down with Maria Del Pilar Casal — an award-winning marketing executive with 15+ years crafting advertising campaigns for Unilever, Toyota, Verizon, and several global brands you definitely recognize. Pilar is known for creating campaigns that don’t just win awards — they move revenue.This conversation cuts through the noise and gets into:🚀 What You’ll Learn in This Episode🔥 How...
2025-11-2427 minInside Marketing with MarketSurgeThe Brutal Truth About B2B Email, Sales Teams & AI: Kevin Downey Tells AllLooking to scale your B2B sales? Build a real outbound engine? Or finally crack B2B cold email that actually gets replies (and not just pity opens)?Then buckle up — this episode is your masterclass.This week, Reed sits down with Kevin Downey, a Kansas City–based recruitment leader and B2B growth strategist who has sent over 100 million emails, built multiple high-performing sales teams, and perfected repeatable systems for outbound lead generation.From his early sales days at Slazenger and Callaway to launching his own recruitment and outbound firm, Kevin breaks down...
2025-11-2122 minInside Marketing with MarketSurgeFrom Rick Rubin to Gene Simmons: The Wild PR World of Brian GrossIn this episode, Reed sits down with Brian Gross, a 32-year veteran of PR, entertainment, and cultural storytelling. Brian has worked with some of the most iconic — and often infamous — names in music, pop culture, and media. From Rick Rubin to Gene Simmons, Vixen Media to Amarosa, Brian has been the guy behind the megaphone shaping how artists and brands show up in the world.You’ll hear how he went from a 17-year-old intern riding elevators with Rick Rubin……to launching BSG PR……to becoming the go-to publicist for edgy, unconventional, and high-impact clients.Brian sha...
2025-11-1921 minInside Marketing with MarketSurgeThe Outsourcing Blueprint: What Every Business Owner Must Know Before Hiring a VA - Kirsten GrahamWelcome back to Inside Marketing With MarketSurge, your front-row seat to the boldest ideas and smartest strategies in the marketing game — hosted by Reed Hansen, Chief Growth Officer at MarketSurge.Today, Reed is joined by Kirsten Graham, Business Growth Strategist and Co-Founder of Six Figure Business Coaching. With nearly two decades of experience helping entrepreneurs scale through smart outsourcing, Kirsten specializes in helping business owners unlock more freedom and profit by leveraging Marketing VAs, systemizing their business, and delegating the tasks that keep them stuck.In this episode, Kirsten breaks down exactly how small businesses ca...
2025-11-1720 minInside Marketing with MarketSurgeStop Wasting Money: Corey Morris Reveals the START Framework Behind High-ROI Marketing PlansIn this episode, Reed sits down with Corey Morris — marketing leader, bestselling author, and creator of the START Planning Process, a framework helping businesses finally build a digital marketing plan that isn’t driven by guru advice, “best practices,” or random tactics.Corey’s book, The Digital Marketing Success Plan, breaks down a clear and repeatable system for building marketing strategy the right way — one that aligns goals, cuts waste, and gives businesses a plan they can actually follow, measure, and optimize.With 20+ years of experience, conference keynotes, agency leadership, and hands-on work across search, content, and...
2025-11-1420 minInside Marketing with MarketSurgeWhy Laughter Is the Ultimate Business Strategy — with Kevin Hubschmann of Laugh EventsIn this episode, host Reed Hansen sits down with Kevin Hubschmann, founder of Laugh Events — the company redefining how teams connect through laughter, creativity, and community. Kevin shares how he turned his passion for comedy into a thriving business that’s helping organizations transform workplace culture, boost engagement, and make meetings fun again.From improv insights to leadership lessons, this episode dives into the surprising science of laughter and why humor might be one of the most underrated growth strategies in business.💡 What You’ll Learn• How laughter builds stronger teams and improves workplace c...
2025-11-1223 minInside Marketing with MarketSurgeAI, Branding & the Rebel Mindset — Inside REBL Risty’s Playbook for B2B GrowthIn this episode of Inside Marketing with MarketSurge, we sit down with REBL Risty, founder of REBL Marketing and REBL Labs, to uncover how she’s shaking up B2B marketing with bold creativity, sharp strategy, and the smart use of AI.From getting laid off during the 2008 downturn to building a thriving agency and AI division, REBL’s journey is a masterclass in turning setbacks into springboards. We dive into:💡 How to align strategy with execution (and stop wasting time on “busy” marketing) 🤖 The right and wrong ways to use AI tools like ChatGPT for ma...
2025-11-1024 minInside Marketing with MarketSurgeSEO, Automation, and the Secret to Sustainable Growth — with Ken Tucker of Changescape WebIn this episode, we sit down with Ken Tucker, Founder and Chief Marketing Strategist at Changescape Web, to unpack what it really takes to build a digital marketing system that drives predictable, sustainable growth — without wasting time or ad spend.Ken has spent years helping small and midsize businesses master SEO, content strategy, local search visibility, and marketing automation. Today, he shares his battle-tested framework for turning chaos into consistency — and turning clicks into real customers.If you’ve ever felt stuck trying to balance organic growth with automation, this episode is your roadmap to gettin...
2025-11-0723 minInside Marketing with MarketSurgeHow to Become a Media Magnet: Dr. Richard Kaye on Profitable Publicity & InfluenceIn this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with Dr. Richard Kaye — a powerhouse in influence, visibility, and publicity.Dr. Kaye has spent over two decades helping entrepreneurs, authors, and thought leaders elevate their reach through profitable, powerful publicity. From being featured on PBS and ABC to helping clients appear in magazines alongside Tom Cruise and Tom Hanks, Richard knows exactly what it takes to turn obscurity into opportunity.Whether you’re pitching yourself to podcasts, TV, or radio — or simply want to understand the difference between PR, advertising, and public...
2025-11-0521 minInside Marketing with MarketSurgeThe Psychology of Trust: How Reviews and Reputation Drive 7X Growth with DJ SpragueIn this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with Dwayne “DJ” Sprague, CMO of Shopper Approved, co-author of Reputation King, and a globally recognized expert in behavioral science, trust, and brand reputation.DJ shares how your online reputation directly predicts your future revenue, and why mastering trust signals, reviews, and social proof could 7x your conversions. This isn’t fluff — it’s science-backed marketing you can actually apply.💡 What You’ll Learn: • The psychology behind how people decide to buy (and trust) • How reviews and social proof fuel conversion growth
2025-11-0327 minInside Marketing with MarketSurgeFrom Clicks to Clients: Alex Lloro on Building Profitable Marketing FunnelsIn this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with Alex Lloro, a true digital marketing veteran who’s been in the game since the ‘90s — back when websites were hard-coded by hand.Alex shares how he’s evolved from building his first website in 1995 to leading All Marketing Services, an agency obsessed with what actually matters: client revenue and profitability.He breaks down the biggest mistakes businesses make with paid ads, why most landing pages are conversion killers, and how to turn ad spend into true ROI. Plus, we dive into how...
2025-10-3120 minInside Marketing with MarketSurgeHumans + AI = Viral Content | Inside the Mind of David Feinman (Viral Ideas)In this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with David Feinman, Co-Founder and CEO of Viral Ideas, a productized video editing powerhouse trusted by brands like eBay, Johnson & Johnson, and McKesson.From running zombie obstacle races in college to scaling a 7-figure global content agency, David has mastered the art of turning raw footage into revenue.🎧 What You’ll Learn:• How to make storytelling artful and repeatable• Why “productized” services are the future of agencies• How AI + humans = creative scale without burnout• What makes content truly viral (and how to...
2025-10-2921 minInside Marketing with MarketSurgeNot All PR Is Good PR: The New Rules of Reputation with Jen PetersonIn this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with marketing powerhouse Jen Peterson— a veteran strategist with over two decades of experience leading transformation across Fortune 100s, startups, and global agencies.Together, they unpack what’s really working in PR and marketing right now, how to handle bad press before it happens, and why not all publicity is good publicity.💡 What You’ll Learn:• The real difference between proactive and reactive PR (and why you need both)• How to handle political and cultural controversies without losing your brand’s soul• Why s...
2025-10-2730 minInside Marketing with MarketSurgeHow Groas.ai Is Using AI to Crush Google Ads Waste (and Boost ROI Fast)In this episode, we sit down with David, the growth strategist and innovator behind Groas.ai — a platform that’s redefining how businesses manage and optimize Google Ads using artificial intelligence.At Groas.ai, they’re building what’s essentially an autonomous team of AI marketing agents that works around the clock to improve ad performance, eliminate wasted budget, and turn every campaign insight into measurable ROI.💡 What You’ll Learn:• How AI is transforming the future of Google Ads management• The biggest ad spend mistakes businesses are making (and how to fix them fast)• R...
2025-10-2419 minInside Marketing with MarketSurgeTrust Over Traffic: How to Turn Video into Real Revenue with Justin VajkoIn this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with Justin Vajko, founder of Dialog Video Marketing, who’s helped more than 150 entrepreneurs turn video content into real conversations, pipeline growth, and booked-out calendars.Unlike the vanity-metric crowd chasing likes and viral spikes, Justin focuses on what actually drives results: trust, depth, and strategic visibility.💡 What You’ll Learn:• The #1 myth about video marketing that’s holding most founders back• How to build video systems that create trust over traffic• The secret to making 60-second founder-led videos that actually conver...
2025-10-2226 minInside Marketing with MarketSurgeMost Businesses Are Doing SEO Wrong — Here’s How to Fix It (w/ Jesse Ringer)In this episode, host Reed Hansen, Chief Growth Officer at MarketSurge, sits down with Jesse Ringer, founder and CEO of Method and Metric — a creative, data-driven SEO agency helping brands grow through strategy, ethics, and innovation.Jesse’s not your average SEO guy. With over a decade of experience transforming how businesses think about search, he’s known for turning complex algorithms into simple, actionable growth strategies that actually move the needle.Together, Reed and Jesse unpack:💡 Why most businesses are wasting their SEO efforts📊 How to think about search like a strategist, not a spamme...
2025-10-2025 minInside Marketing with MarketSurgeFrom Bartender to Business Builder: Neil Rogers on Turning Hospitality into Sales SuccessIn this episode, we’re joined by Neil Rogers, owner and VP of Marketing and Sales at Rogers Marketing, a full-service promotional marketing firm in Nashua, New Hampshire.With over 30 years of experience across industries — from pharma and logistics to government and defense — Neil brings a wealth of insight on how hospitality, humility, and human-first thinking can completely transform the way we sell and serve.He’s also the author of “Bar Tips”, where he distills lessons learned behind the bar into timeless sales and customer service wisdom that every entrepreneur needs to hear. 🍸💡 What You’ll...
2025-10-1730 minInside Marketing with MarketSurgeThe Future of Advertising: AI Agents, Contextual Targeting | Brendan Norman of ClassifyIn this episode of Inside Marketing with MarketSurge, we sit down with Brendan Norman, Co-founder and CEO of Classify — a groundbreaking platform organizing the world’s digital content to make it privacy-safe, searchable, and monetizable.Before founding Classify, Brendan helped scale the Facebook Audience Network into a $3B business and played a key role in Unity’s IPO. But when he tried to market a completely new platform, he hit a wall: there was no way to accurately find or understand content at the page level.So, he built the solution.Today, Classi...
2025-10-1528 minInside Marketing with MarketSurgeWhy Your Marketing Isn’t Working (and How to Fix It) — with Fractional CMO Nishat JonesIn this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with Nishat Jones, Fractional CMO and Founder of Strate8, to talk about what’s really working in modern marketing — and what’s just noise.Forget the fluff — this conversation cuts straight to results-driven strategy, aligning sales and marketing, and creating content that converts instead of just collects likes.💡 What You’ll Learn:• Why “strategy” has become a marketing cop-out — and how to fix it• The simple framework for aligning sales and marketing goals• How to use data and CRM insights to drive real pi...
2025-10-1420 minInside Marketing with MarketSurgeHow to Create Videos That Actually Convert | Mike Vannelli (Envy Creative x MarketSurge)This week, we’re diving deep into the world of video with Mike Vannelli, Head of Creative at Envy Creative. Mike’s team has produced over 5,000 commercials and branded videos for startups, local businesses, and national brands — helping them grab attention fast and convert views into sales.Whether you’re a founder trying to stand out, a marketer struggling to make video work, or someone who’s just tired of being told to “make more content” without a strategy, this episode will change how you think about creative.🎙️ In this episode, you’ll learn:• How to make videos that...
2025-10-1121 minInside Marketing with MarketSurgeRewire Your Mind for Peak Performance: Daren Fields on Breaking Limits & Building Trust🚀 Ready to rewire your performance, mindset, and results?In this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with Daren Fields — a former motorsports athlete turned elite performance strategist and founder of Apex8 Advisory and DarenFields.com.They dive deep into the psychology of peak performance, breaking through self-imposed limits, and how to thrive in the AI era — where trust, authenticity, and human connection matter more than ever.💡 What You’ll Learn:• How to “rewire your internal operating system” to perform under pressure• Why automation and authenticity must coexist in toda...
2025-10-0824 minInside Marketing with MarketSurgeFrom Broke to a Multi-Million Dollar Law Firm: How Matt Hines Built a Brand That Lasts🚀 In this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with Matt Hines, founder of Hines Law — one of Georgia’s most recognized personal injury law firms. But Matt isn’t just an attorney — he’s a serial entrepreneur, marketing strategist, and leader who’s built a high-trust service brand in one of the toughest markets around.From pounding pavement and hand-placing yard signs to scaling a multi-location law firm, Matt reveals what it reallytakes to grow a business from scratch. You’ll hear how he overcame early financial struggles, avoided burnout, and built a thriving, reput...
2025-10-0625 minInside Marketing with MarketSurgeTelemarketing Reinvented: Richard Blank’s Journey to Building Costa Rica’s Call CenterIn this episode, we sit down with Richard Blank, founder and CEO of Costa Rica’s Call Center.From Northeast Philly to San José, Richard shares his journey of betting on himself, moving abroad, and building a thriving nearshore BPO from a one-seat operation to a company that now powers:✅ Inbound customer support✅ Lead generation✅ Appointment setting✅ Sales training & coachingHe’s trained over 10,000 bilingual telemarketers, launched a telemarketing school, and even infused gamification into company culture with retro arcade pinball, jukeboxes, and air hockey. His story is one of grit, creativity, a...
2025-10-0328 minInside Marketing with MarketSurgeWhy Organic Backlinks STILL Beat Paid Links in 2025 (Darcy Cudmore, RepuLinks)🎙️ Today’s Guest: Darcy CudmoreWe’re diving into one of the most misunderstood yet powerful areas of digital marketing: organic PR and link building.Darcy is a journalism graduate who has spent nearly a decade in PR and SEO. In 2024, he founded RepuLinks, a company dedicated to building trust and credibility through organic coverage and backlinks. While many marketers claim organic links are dead, Darcy proves daily that they’re more alive (and more valuable) than ever.💡 What You’ll Learn in This Episode:• Why organic links still matter in 2025 — and how they impact SEO...
2025-10-0122 min