Shows
Decoding Real EstateHow Agents can Leverage AI Tools with Jeff LobbThis month’s episode of Decoding Real Estate is centered on a hot topic: Generative AI for real estate. Reggie and Genie from RPR® (Realtors Property Resource®) welcome special guest Jeff Lobb, founder and CEO of SparkTank media and Coach 52. Jeff brings over twenty-six years of real estate experience to the table, where he specializes in mobile tech branding, social media, video content creation and digital marketing. And for this conversation, he brings deep insight as a specialist who is experienced at marrying technology with real estate.Jeff and the DRE crew discuss generative AI Chat...2023-12-0635 minDecoding Real EstateHow RPR is Helping REALTORS® Navigate a Challenging Market, Featuring Reggie NicolayThere’s a twist to this month’s Decoding Real Estate as the show welcomes host-turned-guest Reggie Nicolay! As the VP of Marketing and Social Media at RPR® (Realtors Property Resource®), Reggie is a real estate tech and marketing thought leader. And the only thing he knows better than that, is RPR itself! He’s also married to a very successful full-time agent, which gives him a special POV on real estate pain points and challenges. And he has first-hand knowledge on how the latest and greatest RPR data-centric tools on local market trends can help ease and solve...2023-09-1330 minDecoding Real EstateUsing Social Channels to Create Connections With Tamany HallThis month’s Decoding Real Estate welcomes Tamany Hall. Tamany is a real estate marketing and lead generation expert, who brings a wealth of social media know-how to the table. Her company, The Simple Touches, specializes in helping real estate agents bolster their social presence, set up lead gen funnels, and effectively learn how to use video and design templates, especially Instagram, to establish a brand and grow a business.Tamany joins Reggie and Genie from RPR (Realtors Property Resource) to discuss how REALTORS® can leverage Instagram to generate quality leads consistently. They talk about content creation, use...2023-08-0136 minDecoding Real EstateLeveraging ChatGPT for Content Creation with Katie LanceIn this episode of Decoding Real Estate, we welcome Katie Lance. Katie is a real estate and social media trainer, coach, author and speaker. She has been working in marketing and branding for over twenty years, and has focused the last ten years on social media’s role in real estate success.She joins the show to discuss the power and potential of AI ChatGPT in relation to creating top-notch real estate content. Katie’s blog features all sorts of ChatGPT tips, from creating listing descriptions, newsletter topics and how to prompt the bots for an overall cont...2023-06-1433 minDecoding Real EstateBuild Confidence, Captivate Viewers and Convert Them Into Leads With Chelsea PeitzIn this episode of Decoding Real Estate, we welcome real estate’s go-to guide for social media marketing, Chelsea Peitz. As a consultant and coach, Chelsea specializes in camera-first branding and social media strategies. She frequently speaks to real estate agents, teams and companies on topics ranging from disruptive innovation, social media trends and video-friendly platforms such Facebook, Instagram and Snapchat.Join hosts Reggie Nicolay and Genie Willett as they chat with Chelsea about her unique journey from REALTOR® to social media maven, combining her background in clinical psychology and passion for neuroscience to create a powerful mar...2023-05-041h 01Decoding Real EstateVideo as a Lead Generating Machine with Karin CarrToday we welcome a special guest, Karin Carr, the Amazon bestselling author of, "YouTube for Real Estate Agents," and founder of the Video Boss Agent Academy. With over fifteen years of experience as a REALTOR®, Karin has become a sought-after speaker on video marketing, and she's here to share her expertise with us.In this episode, we'll explore video as a lead-generating machine and how Karin fell into the YouTube video niche. We'll learn about the competitive advantage of using video, the difference between leads generated through video versus traditional lead generation sites, and how agents can c...2023-02-2837 minDecoding Real EstateMinimizing Buyer’s Remorse w/ Bernice RossThis installment of Decoding Real Estate is all about how to set up home buyer expectations and curb buyer remorse in the current, shifting market.Real estate coach and nationally syndicated columnist Bernice Ross joins the DRE crew to discuss different strategies on how to approach buyers and how to pre-communicate to them in this new, high interest rate market. Bernice gives tips on in-depth buyer interviews and how to assess new home wants versus new home needs. She also offers other great ideas on communication preferences, how to prep first-timers on paperwork, disclosures and k...2022-11-2823 min
Women's Wisdom Network PodcastLess Stress, More Dollar Producing Productivity with Genie Willet and Reggie NicolayI, with Reggie Nicolay and Genie Willett of Realtors Property Resource, discuss how to boost productivity to earn more. We talked about the importance of awareness, self-care, and strategic planning for success. Tune in for more insightful information. If you want to hear more about their podcast, go to Decoding Real Estate You may also join us on the Women's Wisdom Network Facebook community group, where we put a number of resources for women helping women. It's a safe place. It's a no-mean-girl place. It's a place where you get to be your best you.2022-10-1830 minDecoding Real EstateDeliver Clarity to Clients Amongst Shifting Market Concerns w/ Reggie NicolayWhat’s everyone in real estate talking about these days? The shifting market and how it will affect inventory, sales and consumer confidence.This month’s Decoding Real Estate is talking about it too, but we’ve got a much more positive spin than the doom and gloom media narrative. That’s because RPR (Realtors Property Resource) has recently introduced new charts and graphs that can help REALTORS® deliver local market stats to their clients and prospects. Hyperlocal data that can ease fears and cut through the confusion.And there’s no better expert on the subject...2022-08-0422 minDecoding Real EstateManaging Climate Risk in Real Estate w/ Cal InmanRPR (Realtors Property Resource) recently introduced a new data set called ClimateCheck®. This integration allows REALTORS® to access and share a personalized climate risk rating and assessment for any property.Cal Inman, the founder and CEO of ClimateCheck, chats with Decoding Real Estate to give his insight and advice on how this valuable information can be used by home buyers and sellers, investors, brokers and commercial specialists. He stresses that ClimateCheck’s main goal is to arm agents with this data so they can help their clients understand the risks, protect themselves, and make more informed decisions....2022-06-0120 minDecoding Real EstateImproving Dollar-Producing Productivity Without Stressing Out with Terri Murphy“Available day or night”, “Multi-tasking” and “Call me during dinner” are shock collar terms that sound like they belong to hard-working real estate agents. However, they’re actually impossible to achieve and do way more harm than good.Communication specialist Terri Murphy discusses the importance of self-care and how to properly balance work and life in our latest episode. Terri also explains the importance of setting goals, setting boundaries, how to stay focused, and why delegating smaller tasks can make you a more dollar-productive agent at the end of the day.There’s also tips on how to say “n...2022-05-0228 minDecoding Real EstateGrowing Business Through Your CRM w/ Ricardo BuenoYou hear the acronym “CRM” all the time in real estate, and you probably even know it stands for Customer Relationship Management. But… are you really managing it? Ricardo Bueno, from Follow Up Boss, can help. His first take? “Your phone is not your CRM!”Ricardo joins Decoding Real Estate to offer strategies, tactics and checklists for utilizing a CRM to its fullest potential. Get tips for managing your contacts, mastering the software, automating “busy” tasks, engaging your sphere, how to revive your touchpoint campaigns, and how to evaluate and segment your database.2022-04-0142 minDecoding Real EstateClarify Your Marketing Message w/ Kristin SpiottoMarketing message mastermind Kristin Spiotto reveals how the Storybrand approach to marketing can help agents simplify their communication, establish their USP (Unique Selling Proposition), find their “superpower” and become “The Guide” to their customers’ journey. All that, plus the seven questions you need to answer to be successful with your marketing outreach. Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett. 2022-03-0130 minDecoding Real EstateSocial Media Marketing w/ Travis ThomFor many agents, social media and digital marketing as a whole are tough concepts to grasp, and they tend to have more questions than knowledge:How do I get started?Where do I get started?How much should I spend?One listen to Travis Thom, and you’ll have the answers. He’s the founder of Elevated REM, a full-service, digital marketing agency that specializes in helping real estate agents find their voice in the social/digital world. In our latest episode, Travis gives tips and shares strategic insight on how to break into social media mark...2022-02-0137 minDecoding Real EstateBuilding a Winning Real Estate Team w/ Verl WorkmanListen in as Reggie Nicolay and Genie Willett chat with Verl Workman, master coach and founder of Workman Success Systems, on the importance of real estate teams, including: when should you form a real estate team? How do you build a successful team? And how do you measure that success?This thirty minute episode flies by as Verl offers wisdom, insight and a blueprint for real estate success that any agent can put into action. This discussion also includes how to work less and spend more time with family, friends, fun and fitness, the three things to...2022-01-0326 minDecoding Real EstateIntroducing the Decoding Real Estate PodcastWelcome to Decoding Real Estate! A new podcast from Realtors Property Resource® breaking down the topics and trends critical to your real estate business. We’ll be chatting with industry thought leaders, market influencers and successful real estate pro’s. Listen in as we lift the hood, inspect the inner workings and engage in eye-opening discussions on all the moving parts that affect the real estate world. Don’t wait, subscribe to the Decoding Real Estate podcast today on your favorite podcasting platform. Hosted by Reggie Nicolay & Genie Willett.2021-12-1100 min