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Rene Morozowich

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Storylines LiveStorylines LiveHelping Small Businesses Shine Online with Rene MorozowichAlmost a decade ago, Rene Morozowich decided to pivot her career and become a freelance web developer. As a solo business owner with a passion for helping other small businesses succeed, there’s nothing Rene loves more than helping service businesses showcase their offerings by building and supporting websites and collaborating on email marketing. In this episode, Rene and Paul discuss her professional journey and expertise, what makes her different from competitors, her podcast, and why storytelling is essential for connecting with people. Learn more about your ad choices. Visit megaphone.fm/adchoices2025-05-2028 minPlayhouse FriendsPlayhouse FriendsCreating a Website that is Easy to Find, Read, and Understand with Rene MorozowichIn this 5 Minute Masterclass, Rene Morozowich delves into the essential elements of a functional and intuitive business website. Discover practical strategies to ensure your website is easy to find, read, and understand. Whether you’re designing yourself or working with a professional, these tips will help you create an online experience that captivates and converts visitors into clients. Don't miss out on this quick dive into optimizing your digital presence!Learn more about Rene at: renemorozowich.com/connect/Other resources from this episode:https://www.figma.com/color-contrast-checker/https://responsively.app/ If...2025-05-0105 minProfitable WomenProfitable Women45. Unpacking Your Money Story: How Upbringing Shapes Financial Decisions with Rene MorozowichThis episode explores the powerful influence of money stories and mindset on our financial decisions and entrepreneurial journeys. Rene Morozowich is here today to talk about her transition from corporate America to running her own business and how our upbringing and other life experiences impact our financial decisions. We discuss how our upbringing and personal experiences shape our financial decisions and narratives, often without us even realizing it. Her story is one of navigating dissatisfaction with the rigidity of corporate jobs and embracing the control and flexibility that come with entrepreneurship.Rene loves helping service b...2024-12-1941 minYour First Digital ProductYour First Digital ProductSeason 3 Recap – Reflections, Challenges and Plans for the ShowAt the end of every season, I ask myself four questions. What happened? What went well? What didn't go well? And what's next? In this episode, I'll share ALL the answers to those questions, plus some specific financial information on the brand and why this episode will likely be the last.Links 🔗- Season 1 Recap- Season 2 Recap- Podcast appearances- Send me a voice message- Get in touchShare a link to this episode 👉 https://yfdp.show/ep682024-06-1814 minYour First Digital ProductYour First Digital ProductWhy accessibility in your product and business is so important with Erin PerkinsThere's no better time to start thinking about accessibility than today! Erin talks about the why and how to make your digital products (and business) more accessible.Erin Perkins is a champion for disability rights and an entrepreneur promoting accessibility and inclusiveness. As a deafblind woman, she founded Mabely Q, an independent online business. Erin also serves as a speaker and educator. Her unique experiences foster genuine inclusion, empowering people with disabilities. With Erin's guidance, businesses embrace diversity and unlock the potential of every individual.Links 🔗- Free Social Media Scorecard- Accessibility Mad...2024-06-1143 minYour First Digital ProductYour First Digital ProductLaunching a product before you have a big audience with Brionna Ned"Build an audience" is one of the biggest pieces of advice in the online world, but what if you create a product first? Brionna created her Contracts Foundations course knowing that because it was so valuable, people would find it. She also recommends the course to new leads when they can't afford her 1:1 services or just to get up to speed with the fundamentals of contracts before they start working with her.Brionna is a self-described multi-dimensional misfit. She started her career in law working at various firms in California before she became the second legal hire...2024-06-0447 minYour First Digital ProductYour First Digital ProductWhat if your digital product was easy and fun with Liz WilcoxDigital products don't have to be so hard! Listen to Liz's story of selling her first product, then creating it and how she continues to create and sell with relative ease.The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from.In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the thir...2024-05-2841 minWomen in WP | WordPress PodcastWomen in WP | WordPress Podcast094: Rene Morozowich on Creating Your First Digital ProductAbout Rene Morozowich: Rene helps established service providers create their first digital product so they can gain an additional income stream, grow their impact without increasing 1:1 work, and experience more time freedom. She’s the host of Your First Digital Product, a podcast and YouTube show where she talks to business owners who have launched digital […]2024-05-2339 minYour First Digital ProductYour First Digital ProductGaining clarity for a product by working closely with clients with Yasmine Salem HamdanTune in for a very meta episode! Yasmine shares the story of creating digital products (contract templates for service providers) but also talks about the contracts you need as a service provider and digital product creator.Meet Yasmine Salem Hamdan, an award-winning entrepreneur and intellectual property attorney based in Dallas, Texas. She's the founder of Coachesandcompany.com, where she's revolutionizing legal protection for entrepreneurs by offering plug-and-play legal solutions and lawyer-created business contracts without the hefty law firm fees. Her innovative approach has helped thousands of entrepreneurs safeguard their businesses and financial futures. Yasmine also hosts The...2024-05-2147 minYour First Digital ProductYour First Digital ProductAdapting your business around your life and knowing yourself with Laura RobinsonLaura has gone through several evolutions of her business, from 1:1 work to a membership to a group cohort to courses and beyond. Her goal is always to build her business around her life, and she has developed a really great sense of self to know what works for her and what doesn't.Laura is an online marketing mentor and experienced digital copywriter. Over the last 10 years, she has helped hundreds of business owners create and sell 1-1 services, courses, memberships, and group programs. She’s taught thousands of people around the world, through the copywriting training she cr...2024-05-1452 minYour First Digital ProductYour First Digital ProductGetting your first product out there and building your business with Samantha BurmeisterWith Black Friday quickly approaching, Samantha saw an opportunity to create a set of emails to help people sell their products. It was fast and without any tech; she emailed her list and manually invoiced customers. After seeing success, she went on to create more products.Sam is the founder & lead copywriter at Nomad Copy Agency & Copy On Demand. Get copy that sounds like you, but better! Links 🔗- Get free guides - Check out Copy on Demand - Follow Samantha on InstagramShare a link to this episode 👉 https://yfdp.s...2024-05-0746 minYour First Digital ProductYour First Digital ProductThe top five tips for a successful online course with Deb BarnesIf you're looking to create an online course, check out this episode where Deb shares her top tips including: - Have a proven process, method or framework- Help others get results- Make sure your topic is in demand- Plan well (including market research and finding the gap)- Include touch points and accountabilityDeb is the CEO of DB Course Strategies – an online course creation business. With over 20 years in the world of learning and development, including over a decade spent as an Instructional Designer, Deb specializes in creating le...2024-04-3052 minYour First Digital ProductYour First Digital ProductGrowing as business owner after a failed product with Raina WillickI don't get many business owners who want to come on the show and share that their first product didn't sell at all, but I am so glad that Raina Willick joined me to tell her story. Even though her first product failed from a sales perspective, she doesn't consider it a failure. She learned a lot and grew from the experience. We also chat about potential digital products for her new venture, Baguette Bound.Raina Willick guides business owners to create more flow and fun in their work by cutting through their Shiny Object Syndrome and...2024-04-2347 minYour First Digital ProductYour First Digital ProductCommunicating well on social media and other marketing channels with Corrie OberdinIt's another different kind of interview! Corrie is here to tell us all about using social media (and other marketing channels) to share the good news about our digital products and more. We dive into which channels are best for you, how often to post based on your capacity, consistency and how social media is a long game.With over 22 years in digital marketing and over 17 years of experience developing social media campaigns, Corrie's career spans not only years but also industries. She's developed community marketing programs for video games & television shows and created social media programs...2024-04-161h 07silverliningproductions\'s podcastsilverliningproductions's podcastE0529 - The KitchensinkWP Podcast - Where Are They Now - Part 3This week I share Where Are They Now #3   Upcoming Events WordCamp Leipzig 20 April, 2024 WordCamp Bilbao, Bizkaia, Spain 20 April–21 April, 2024 Segment 1: In the News Beeper is joining Automattic Admin Bar Survey Segment 2:  Where Are They Now - Part 3 Rene Morozowich on podcast #397 - October 4, 2021 Joe Simpson on podcast #330 - June 22, 2020 Alisa Herr on podcast #237 - Sept 10, 2018   Segment 3: Tip/Tool of the Week PDF “Marketers-Guide-to-WooCommerce” From Katie Keith: Barn2 Plugins / Filter Agency 2024-04-1618 minRavel RadioRavel RadioMastering Digital Products: Key Insights for Entrepreneurial Success with Rene MorozowichCara Steinmann is joined by the expert in web development and small business strategist, Rene Morozowich. Together, they delve into the world of digital products—uncovering the benefits, challenges, and strategies for creating and launching these valuable assets for entrepreneurs.From setting up effective automations to understanding market analytics, the discussion revolves around the power of digital products in diversifying income sources and nurturing potential clients.Join us as we explore the misconceptions, mindset issues, and practical approaches to successful product creation and marketing, with a focus on long-term su...2024-04-0937 minYour First Digital ProductYour First Digital ProductStart here on the path to your digital productThere's a lot that goes into creating a digital product, but a common question that people ask is, where do I even start?In this episode I'll share five steps to get started – scope, topic, audience, result and timeframe. Links 🔗- Brainstorming guide for potential digital product topics- Schedule a free 30-minute strategy call- Send me a voice messageShare a link to this episode 👉 https://yfdp.show/ep582024-04-0928 minYour First Digital ProductYour First Digital ProductDigital products can help you find your people with Deanna SeymourDeanna and I are all over the place today talking about her audio courses and private podcasts, how digital products can help you connect with people, how her teaching background has helped her as a product creator and figuring out exactly what you want and need as an online business owner.As the host of Big Fun Content, Deanna Seymour understands the power of creativity, fun, and lettin' your freak flag fly when it comes to content creation. She’s all about bold branding, lively design, and making less content, but doing it better.With a...2024-04-0259 minYour First Digital ProductYour First Digital ProductHow to make your digital product more accessibleAccessibility is the quality of being able to be reached, entered, used, or understood by everyone, especially people with disabilities. Accessibility is a way to reach more people and help more people understand the information you're sharing with them. It's good for everyone and really just good practice.In this episode, we'll talk about a few ways that you can make your digital product more accessible, without having to do a ton of extra work.Links 🔗- Book your free strategy session- Send me a voice messageShare a l...2024-03-2613 minWebCami PodcastWebCami Podcast52. A Year on the Mic: Lessons from Podcasting WeeklyPosted on WebCamiCafe.com on March 21,2024 In this episode, I share the invaluable lessons learned from a year of weekly podcasting, reflecting on the challenges, growth, and unexpected joys of connecting with the WordPress community through the WebCami Podcast. The original post can be found here: https://webcamicafe.com/a-year-on-the-mic-lessons-from-podcasting-weekly/ About the author: Cami MacNamara, otherwise known as WebCami, has 22 years of experience running a small, profitable, one-person web design business, so she can walk her dog whenever she likes. She has co-hosted a beginner WordPress Meetup in Seattle since 2018 and has been...2024-03-2109 minYour First Digital ProductYour First Digital ProductMarketing your product with pillar content with Abby HermanWe're mixing it up today and instead of talking about Abby's digital products, she came on the show to talk about all things marketing. From creating pillar content to getting in front of other people's audiences, Abby answers all of my marketing questions!Abby Herman is a fractional marketing director, content strategist and podcast manager for service-based businesses who want to gain more visibility for their businesses with personalized content strategies and implementation. She helps business owners let go of the day-to-day frustration around their marketing so her clients can get back to doing what they love...2024-03-1942 minYour First Digital ProductYour First Digital ProductWhy should I spend time on a $50 product when my services are thousands of dollars?I love this question because on the surface it makes sense. It looks like a valid comparison, but if you really look at it, the comparison is just not there. In this episode, I dive into many ways that you can look at this.Links 🔗- Episode on audiences to sell to- Send me a voice messageShare a link to this episode 👉 https://yfdp.show/ep542024-03-1213 minYour First Digital ProductYour First Digital ProductIncorporating print on demand into your suite of products with Tim KrywulakHave you ever thought about print on demand products as part of your offerings? Tim shares why and how he added these to his product list which also includes a few templates available on Gumroad.Tim is a podcaster and YouTuber who covers content creation and social media strategy. He has spent much of his career in education, applied research, and project management, all of which involve elements of content creation and storytelling. Now, he's on a mission to use that experience to help other content creators and entrepreneurs develop their skills, build sustainable businesses, and achieve...2024-03-0544 minYour First Digital ProductYour First Digital ProductIf I have a lead magnet, do I have a digital product?A new connection recently asked, If I have a lead magnet, do I have a product? And the answer is YES.Smaller products are great because like lead magnets, they solve one problem really well. They are easier for you to create and easier for your customers to consume and get a big win from!Today I'll share a few options when it comes to creating a digital product, all from the perspective of lead magnets.Links 🔗- Hollie's story- Kyle's story- Schedule a free, 30-minute strategy call2024-02-2710 minYour First Digital ProductYour First Digital ProductTurning her lead magnet into a paid product with Hollie ArnettHollie created the Ultimate Branding Checklist as a lead magnet for her list. After seeing a lot of success, she decided to expand on it and now offers three additional paid options. Hollie Arnett is a brand strategist and coach for creatives, and the founder of Maker & Moxie. With a background in graphic design and experience with her own art practice, Hollie knows the power of creativity and how building a brand can enable your creative business to thrive. That's why she's on a mission to help creators build their brand, grow their audience, and share their...2024-02-2047 minYour First Digital ProductYour First Digital ProductWhat’s the best sales platform for my digital product?There are tons of sales platforms out there for your digital product – how do you know which is the best one for you? Let's talk about a few questions to ask when vetting sales platforms. I'll also share a variety of options and talk a bit about each.Links 🔗- Sign up for your free, 30-minute strategy session- Watch my YouTube live on Lemon Squeezy and check out the blog post- Sign up for reminders about my upcoming live on Gumroad- Send me a voice messageShare a link...2024-02-1311 minYour First Digital ProductYour First Digital ProductYou may already have a digital product with Debbie CampbellWe don't all have an idea for a product – sometimes it takes a friend or colleague to show us that we already have something to sell!Debbie had been maintaining websites for many years, communicating with clients using email templates and snippets from Google docs. She was looking for a better way to clearly let her clients know what was and wasn't included in her care plans (and to upsell additional services). Once she created a comprehensive document, she also had a product to sell to her peers.Links 🔗- Three types of audiences you c...2024-02-0625 minYour First Digital ProductYour First Digital ProductAdvice you're not hearing about digital productsEverything you think about digital products is wrong. As I was putting together the season 2 bonus episode with all of the advice from the digital product creators of season 2, I realized that SO many of the ideas we have about digital products are just plain incorrect.Today I walk through things you may think you need to be or do, but that no guest on the show has ever actually mentioned.Links 🔗- Sign up for your free, 30-minute strategy session- Send me a voice messageShare a lin...2024-01-3010 minWebCami PodcastWebCami Podcast42. Reaching Your Goals With The 12 Week Year, by Rene MorozowichPosted on ReneMorozowich.com on December 7, 2023 In this episode, Rene Morozowich explores "The 12 Week Year", a system designed to help you achieve your goals by breaking the year into 12-week periods, creating urgency and focus. The original post can be found here: https://renemorozowich.com/reaching-goals-with-12-week-year/ About the author: Rene Morozowich, based in Pittsburgh, PA, is a digital product strategist, WordPress developer, speaker, and instructor with a rich background in computer science and development. She also hosts the Your First Digital Product Podcast, Helping maxed-out service providers create their first digital product...2024-01-1120 minYour First Digital ProductYour First Digital ProductReviewing season 2 and how you can review parts of your life and businessJoin me as I walk through my four question framework (what happened, what went well, what didn't go well and what to try next time) as it applies to season 2 of the show. We'll also talk about how you can use this framework in any area of your life.Links 🔗- Check out the season recaps Canva presentation- YouTube lives- Instagram and Threads- Case studies – Stories from the Road- Market research calls- Cold open episodeShare a link to this episode 👉 https://yfdp.show/ep472023-12-1211 minThe Recognized AuthorityThe Recognized AuthorityHow to Launch Your First Digital Product with Rene MorozowichAre you struggling to launch your first digital product? Not sure how to validate your ideas or what type of offering to create? Tune into this insightful interview between host Alastair McDermott of The Recognized Authority podcast and digital product expert Rene Morozowich as they dive into the most effective strategies and step-by-step process for launching your first digital product, even with no experience.  Learn how to validate your digital product ideas without wasting months of effortDiscover the best types of digital products for service providers beyond just online coursesGet actionable frameworks for streamlining your f...2023-12-1152 minYour First Digital ProductYour First Digital ProductOffering value in each part of a sales funnel with Kathleen CelminsKathleen has been creating digital products for 10 years and most recently launched Quizillionaire, a toolkit to create a high-converting online quiz that attracts your ideal customer. We talk about the pieces of Kathleen's sales funnel along with creator mindset blocks and shifts.Kathleen Celmins, the founder and CEO of The Well-Paid Expert, has more than 15 years of experience in the online marketing world - in both large Fortune 500 companies and start-ups. She's on a mission to help creators (service providers, writers, designers, marketers, podcasters) become well-paid experts.Links 🔗- Find her at thewellpaidexpert.com 2023-12-0540 minYour First Digital ProductYour First Digital ProductOngoing marketing for your digital productThere are two types of marketing when it comes to digital products – launch marketing and ongoing marketing. Today we'll talk about several things that you can do to market your product ongoing, beyond that initial launch period. From showcasing your products in easy-to-get-to places to creating content for your audience to leveraging other audiences, I share a number of ideas that you can try.Links 🔗- Maximizing your website for converting digital products- Affiliate marketing alongside your digital product with Angela Markham- Send me a voice messageShare a link to th...2023-11-2819 minYour First Digital ProductYour First Digital ProductAllowing your products to evolve with your energetic capacity and circumstances with Maggie GentryMaggie joins me to talk about her Solo Business Retreat Planning Guide and how this low-priced product is an offering for anyone at any point in their journey.Maggie Gentry is a thought partner for high-conscious entrepreneurs—acting as a confidant and co-conspirator—gently guiding them towards their growth edges, pointing them back to their truth, and redefining how they do business on their own terms. When these elements flow together synchronistically, magic happens. Nothing gives her more joy than finding patterns amidst the (perceived) chaos so that her clients may step more fully into their genius and...2023-11-2144 minYour First Digital ProductYour First Digital ProductBalancing existing client work with creating a new digital productYou may be wondering (like Roy on Threads) how to actually find time to work on a new digital product when you have client work and other obligations. In this episode, I share some questions around mindset to make sure you're in a good place, plus a few strategies for planning and time management.Links 🔗- Schedule your free call- Why Mondays are a great day to work on your digital product- Digital product roadmap- Using an email autoresponder- Send me a voice messageShare a lin...2023-11-1416 minYour First Digital ProductYour First Digital ProductAffiliate marketing alongside your digital product with Angela MarkhamAngela talks about her first product, The Flourishing Affiliate and how the process was much different from her new product, The Affiliate Ascent. I also ask all of my burning questions about using affiliate marketing with your digital products.Angela Markham has been helping small business owners grow their income and impact with affiliate marketing since 2014. She educates and motivates her clients through online courses, coaching programs and management services, which are all built on establishing and growing genuine relationships to generate scalable income sources.Links 🔗- Find Angela at angelajoymarkham.com - Con...2023-11-0745 minYour First Digital ProductYour First Digital ProductMaximizing your website for converting digital productsI posted a question on Twitter and Threads recently that I was planning solo episodes. I asked, what are you interested in learning about digital products? Fatima responded and said, maximizing your website for converting digital products. I love to talk about websites and have a ton of tips for you in this episode. Links 🔗- What are you interested in learning about?- Free calls- Carrd- Episode 8- Gill's LinkedIn post- Send me a voice messageShare a link to this episode 👉 https://yfdp.show/ep412023-10-3116 minYour First Digital ProductYour First Digital ProductContinuous learning and experimentation in business with Kim DoyalKim has been a serious student of marketing for as long as she's been in business. She also walks her talk and gets "clarity through the doing." In this episode, Kim also shares her love of physical products and how she's been offering those from the very beginning.With over 15+ years in the digital marketing space, Kim is an email & newsletter enthusiast, podcaster, and founder of Create It - The Content Planner. Focused on living with intention & purpose, while maximizing fun.Links 🔗- Copy School- Ann Handley- 12-Step Foolproof Sales Let...2023-10-241h 00Your First Digital ProductYour First Digital ProductExploring the wheel of emotions on your journey to your first digital productIn the last solo episode, I talked about dealing with disappointment in your digital product, but that's not the only emotion you may feel. In this episode, I explore the wheel of emotions and identify others you may encounter on your journey.Links 🔗- The wheel of emotions- Gill's episode- Kay's episode- Rubber duck debugging- Emily's episode- Send me a voice messageShare a link to this episode 👉 https://yfdp.show/ep392023-10-1713 minYour First Digital ProductYour First Digital ProductLiving her mantra, "Action Creates Clarity" with Shawn FinkShawn is a business coach who advises her clients to act because action creates clarity. Learn how she has embodied this mantra with her first and second businesses and the digital products she's created over the years.Shawn Fink is a creative business strategist who has been creating digital and virtual offers, coaching and selling online for 15 years. She's a gentle instigator and changemaker who prefers to operate as a free spirit and think outside the box of the online industry.In 2013, she built a 6-figure membership business that helped her build a village of...2023-10-1047 minYour First Digital ProductYour First Digital ProductDealing with disappointment in your first digital productDigital products are not all rainbows and bubbles and baskets of kittens and buckets of money. There are a couple of different ways that you may experience disappointment with your digital product and in this episode, I talk about three of them.Links 🔗- Send me a voice messageShare a link to this episode 👉 https://yfdp.show/ep372023-10-0310 minYour First Digital ProductYour First Digital ProductPrototypes and passion projects to overcome the fear of producing with Bridget WillardBridget started with a prototype/passion project, an Amazon book, before diving into other Amazon books, a free content planner and her premium product, Launch With Words. Author of several marketing books, Bridget Willard is a teacher who focuses on building relationships first, brands second. She prides herself in offering in-house training, marketing strategy, copywriting, and social media account management.Her WordPress Plugin “Launch With Words” is a value-add for developers who focus on niche marketing. To equip small business owners, she writes, teaches, presents to small groups, and creates tutorials.When she’s not i...2023-09-2623 minYour First Digital ProductYour First Digital ProductTraveling on the path of least resistance to your first digital productMany times we hold the "hard path" in high regard; if it's not hard, it's not worth it. But I think that taking the path of least resistance is your best bet to your first digital product.Links 🔗- Sign up for your free 15-minute call- Send me a voice messageShare a link to this episode 👉 https://yfdp.show/ep352023-09-1909 minYour First Digital ProductYour First Digital ProductUsing your digital product as a gateway into a relationship with Kristina RomeroKristina Romero has created a wide variety of products over the years and has used those products to create ongoing relationships, often with recurring revenue. Kristina Romero began as a website developer creating websites for companies that included the Coca-Cola Company, Food Network, and Hollywood celebrities. Through her experience running an agency, she developed a passion for helping other website professionals grow their businesses and better serve their clients. Kristina has trained thousands of business professionals with content across the web through webinars and courses. With her training programs and recently published book The Revenue Relationship, Kristina's b...2023-09-1243 minYour First Digital ProductYour First Digital ProductMoving past imposter syndrome to create, launch and market your first digital productIf imposter syndrome has been holding you back from creating, launching or marketing your first digital product, check out this episode where I share a few strategies for moving past it.Links 🔗- Schedule your free, 15-minute, no strings attached call- Send me a voice messageShare a link to this episode 👉 https://yfdp.show/ep332023-09-0509 minYour First Digital ProductYour First Digital ProductTaking small steps and big leaps thanks to business support with Kay PeaceyEach step of the way, Kay has felt resistance getting to the next level. By asking for help, she's been able to break through barriers and has created a digital product and membership community that she's excited about.Kay Peacey has honed her email marketing automation skills to ninja levels over 5 years of consulting and training for small businesses all over the world.She’s the UK’s leading ActiveCampaign specialist and the founder of Slick Business. Their ActiveCampaign Academy provides expert help, training and support to email marketers all over the globe.Kay’...2023-08-2953 minYour First Digital ProductYour First Digital ProductPermission to launch a small, imperfect product that's not overly designedI had an amazing conversation last week with someone who has not launched a product because of a few misconceptions. In this episode, I share four things that your product does not have to be.Links 🔗- Send me a voice messageShare a link to this episode 👉 https://yfdp.show/ep312023-08-2209 minYour First Digital ProductYour First Digital ProductIncluding your audience when creating products to foster community with Paul CharltonIn this episode, Paul shares how he uses his email list, validation, pre-selling and a community approach to creating and selling digital products.Paul is a designer and content creator who is fuelled by a passion for education. In fact, his drive to educate has led him to create a thriving YouTube channel and community called WPTuts, where he shares all of his free content. But his journey doesn't end there. Recently, he’s taken on the exciting challenge of creating digital products, and it's been a truly eye-opening experience. This new endeavor has unlocked a world of...2023-08-1556 minYour First Digital ProductYour First Digital ProductSelling templates, the story of my second digital productI created some content in an area of interest for me and it got some traction. Here's the story of how I created some small digital products around it — templates and instructional videos — plus what I've learned.Links 🔗- Episode 10 on my first digital product- Episode 11 with Kyle Van Deusen- Reaching your goals with The 12 Week Year- Episode 13 with Gill Andrews- Episode 28 with Sara Dunn- Send me a voice messageShare a link to this episode 👉 https://yfdp.show/ep292023-08-0818 minYour First Digital ProductYour First Digital ProductFinding success in a second digital product with Sara DunnSara saw so many wedding professionals blogging incorrectly, so she created a product — a blogging guide. The guide wasn't overly successful because it wasn't a solution to an important problem in the eyes of her audience. Learn how she created her next product based on actual feedback, how it fits into her service offerings and how she's still able to use her first product.Sara Dunn is a Wedding SEO Specialist for wedding planners, photographers, venues, and other wedding professionals who want their websites to rank higher on Google.With a knack for making SEO ea...2023-08-0138 minYour First Digital ProductYour First Digital ProductWhy you’re not marketing your product and what to do about itIn this episode, I share four reasons that you're not marketing your digital product then dive into how you can start marketing again.Links 🔗- Review of the Revenue Growth Habit- Send me a voice messageShare a link to this episode 👉 https://yfdp.show/ep272023-07-2517 minYour First Digital ProductYour First Digital ProductAligning your products with your services with Nathan IngramNathan Ingram joined me to share how he's able to create products and services for WordPress business owners based on his experiences as an agency owner due to the concept of alignment.Nathan is the creator of MonsterContracts, battle-tested contracts for WordPress client work. As the founder of >ADVANCE Coaching, Nathan is a Growth Coach for WordPress Business owners, helping them become more successful in their businesses.You may also have heard Nathan as the Host at iThemes Training where he teaches WordPress and business development topics via live webinar. Based in Birmingham, Alabama, he...2023-07-1826 minYour First Digital ProductYour First Digital ProductGetting support on the journey to your first digital productDoing something for the first time can be scary. In this episode, I share a few personal experiences and strategies on how you can get support on your journey.Links 🔗- Upcoming YouTube live on Selling Digital Products with Lemon Squeezy- Send me a voice messageShare a link to this episode 👉 https://yfdp.show/ep252023-07-1114 minYour First Digital ProductYour First Digital ProductBuilding her business with services and digital products with Karmen KendrickIn this episode, Karmen Kendrick shares how she's continually experimenting with digital products and how she offers both services and digital products in her business.Karmen Kendrick is a marketing manager for LearnDash, a leading provider of online course creation and learning management software. With over five years of experience in the field, Karmen brings a wealth of knowledge and expertise to her role. Before joining LearnDash, Karmen worked as a freelancer, offering WordPress web design and digital marketing consulting to various clients. Alongside her role at LearnDash, Karmen helps service professionals and software brands...2023-07-0430 minYour First Digital ProductYour First Digital ProductMaking progress on important goals in your lifeIn this episode, I talk about how I use The 12 Week Year framework to make progress on important goals in my life, a huge disruption that I'm currently experiencing and thoughts on how you can get back to making progress on your own important goals.Links 🔗- Upcoming YouTube live on Selling Digital Products with Lemon Squeezy- The 12 Week Year on Amazon- My Q2 2023 12 Week Year ClickUp list- My podcast guesting plan- Send me a voice messageShare a link to this episode 👉 https://yfdp.show/ep232023-06-2715 minYour First Digital ProductYour First Digital ProductCreating for yourself and for your audience with Jolene DamesArtist Jolene Dames shares her experience creating her first digital product, a house-sitting guide and video from her travels.Jolene Dames is a self-taught artist who began her career in 1998 when hired at a local theater with no formal artistic training. She went on to work as a scenic artist painting sets for theater, television, and films such as The Avengers, The Dark Knight Rises, A Beautiful Day in the Neighborhood. During these two decades in the industry, Dames has developed herself as a set designer, charge artist and on set painter among other prestigious titles. 2023-06-2054 minYour First Digital ProductYour First Digital ProductThree realistic goals for your first digital productA few weeks ago I was on Instagram and saw an ad that read, “My online course made nearly 200K in 1 year completely on autopilot with 0 audience.” I don't think this is a realistic goal for most people, so in this episode I share three realistic goals for your first digital product. Links 🔗- Episode 10 on my first failed digital product- Episode 11 with Kyle Van Deusen - Episode 1 with Liz Fetchin- Episode 9 with Sara Loretta - Send me a voice messageShare a link to this episode...2023-06-1107 minYour First Digital ProductYour First Digital ProductExperimenting and refining — a process for business and for lifeIn this episode, I use my four reflection questions to recap season 1. What happened? What didn’t go well? What did go well? What can you try next time?Links 🔗- Episode 10- How are you experimenting in your business?- The results of my 90 day social media experiment- Joe’s content flywheel- Send me a voice messageShare a link to this episode 👉 https://yfdp.show/ep202023-05-0807 minAccelerating Your AuthorityAccelerating Your AuthorityCreating Your First Digital Product with Rene MorozowichIn this episode of Accelerating Your Authority, your host Alastair McDermott speaks with digital product pro, Rene Morozowich about Creating Your First Digital Product. Rene helps maxed-out service-based entrepreneurs create their first digital product so they can diversify their income, expand their client base and reclaim their time (and sanity) Rene Morozowich's No. 1 tip to build authority is: Share yourself with others Want to learn more? Check out Rene's website at https://scenicroutedigital.com/aya/ Social profiles:   https://linkedin.com/in/ReneMorozowich   https://twitter.com/ReneMorozowich   Be m...2023-05-0718 minYour First Digital ProductYour First Digital ProductProtecting yourself and your digital product with terms and disclaimers with Hans SkillrudTypically I interview people who have launched digital products, but in this episode, I talk with Hans Skillrud about protecting yourself and your digital product with policies. Hans is the cofounder of Termageddon, overseeing agency partnerships and growth. He's a former owner of a 12-person web design agency and has had experience both buying and selling agencies prior to running Termagedon full time. When not working, you can find Hans in his garage doing some (amateur) woodworking or programing arduinos to automate his house.On the show, we discuss:The three policies you need – pri...2023-05-0234 minYour First Digital ProductYour First Digital ProductAvoiding overwhelm in your digital productToday I share a story about being overwhelmed finding a place for brunch, plus knowing yourself and knowing your audience.Links 🔗- Send me a voice messageShare a link to this episode 👉 https://yfdp.show/ep182023-04-2407 minYour First Digital ProductYour First Digital ProductScaling back high expectations of yourself to get your first digital product launched with Emily RyanEmily shares her digital product experiments including a Mailchimp course that she didn't launch, paid workshops with replays and email templates. Together, we brainstorm some ideas on how she can scale back the expectations of herself and her products.Emily is a Mailchimp Pro Partner and has been working with brands and clients for the last 8 years to grow their business with email marketing. Emily is based outside of Chicago and has 3 little ones!On the show, Emily and I discuss:The course that Emily tried to create and how she quickly got overwhelmedTrying...2023-04-1742 minYour First Digital ProductYour First Digital ProductWhy you’re REALLY procrastinating on your first digital productToday let’s talk about four common reasons you’re REALLY procrastinating on your first digital product.Links 🔗- Episode 2- Eisenhower Matrix- Email about creating a clear plan- Resources- Send me a message- Send me a voice messageShare a link to this episode 👉 https://yfdp.show/ep162023-04-1007 minYour First Digital ProductYour First Digital ProductExpanding her customer base by creating non-1:1 offerings with Kristen RicuperoKristen Ricupero, a business and personal financial coach, had more leads coming her way than she could handle. That, coupled with an even larger demand due to covid, led her to create her first signature course, Path to Profitability. Learn how she created a big course, then some smaller offerings after the fact.Kristen is a business & personal financial coach & who specializes in helping small business owners and entrepreneurs develop and strengthen their money management skills, eliminate debt, and create cash flow systems to maximize profit and ultimately build wealth. By developing specific action plans that are...2023-04-0331 minYour First Digital ProductYour First Digital ProductMeeting your audience where they are instead of where you areIn this episode, I share five tips on how to meet your audience where they are (instead of where you are).Links 🔗- Send me a voice messageShare a link to this episode 👉 https://yfdp.show/ep142023-03-2506 minYour First Digital ProductYour First Digital ProductPowering through perfectionism and anxiety to build confidence and launch digital products with Gill AndrewsGill Andrews is a conversion copywriter and web consultant who helps small and medium businesses turn their underperforming websites into slick lead-generating machines. When she’s not writing copy or auditing websites, she’s blogging on her website Gillandrews.com teaching other business owners—especially those who take care of their websites themselves—how to make their websites work better.In this episode, Gill and I talk about:The story of her first book, how it “decided to start with her” and how her audience asked her to create itHow your first digital product can come from somethi...2023-03-201h 01Your First Digital ProductYour First Digital ProductWait, what exactly is a digital product?In this episode, I take a step back and share my definition of a digital product, including two important characteristics. Links 🔗- Send me a voice messageShare a link to this episode 👉 https://yfdp.show/ep122023-03-1306 minYour First Digital ProductYour First Digital ProductSolving important problems in his business and sharing solutions with peers with Kyle Van DeusenIn this episode, Kyle talks about how his digital products are solutions to problems he’s had in his own business.Born in California and raised in Texas, Kyle Van Deusen is a husband and proud father of three. After spending 15 years as a graphic designer and earning a business degree, Kyle launched OGAL Web Design in 2017, The Admin Bar community with Matt Sebert in 2018, and Docket WP with Andre Gagnon in 2020.In this episode, we discuss:Kyle’s first digital product, the Website Owner’s Manual (WOM) and why he created itIts origins as a l...2023-03-0645 minYour First Digital ProductYour First Digital ProductReflecting on my first “failed” digital productIn this episode, I share all the details of my first digital product, a mini-course on asking for and using testimonials in your service business. I use my basic, 4-step reflection process including what happened, what didn't go well, what did go well and what I can try next time.Links 🔗- Send me a voice messageShare a link to this episode 👉 https://yfdp.show/ep102023-02-2708 minYour First Digital ProductYour First Digital ProductListening to her audience and asking for feedback with Sara LorettaLearn how Sara listened to her audience and built an amazing product, plus how she continues to get feedback and make changes to serve her customers better.Sara Loretta is the 10th Certified Notion Consultant in the US, and for the past decade has made it her mission to help freelancers evolve into badass CEOs using strategic processes through her SYSTMS™ Method. When she's not building for others, you can find her on Twitter and YouTube sharing spicy takes on the freelance space.In this episode, Sara and I talk about:Sara’s background and...2023-02-2049 minYour First Digital ProductYour First Digital ProductAudience — three easy groups of people you can sell your digital product toToday let’s talk about the audience for your first digital product.Links 🔗- Episode 5 with Erin Flynn- Send me a voice messageShare a link to this episode 👉 https://yfdp.show/ep82023-02-1306 minYour First Digital ProductYour First Digital ProductPositioning yourself and your digital product for success with Alastair McDermottLearn the mistakes that Alastair made with his first digital product, plus how he recommends that experts market and position themselves for success.Alastair McDermott helps “best-kept secret” experts & consultants to rapidly build authority by combining the power of video & podcasting so that you can command premium fees, cherry-pick the best projects, get off the gilded-hamster wheel of hourly-rate work, and never have to suffer a bad-fit client again!Alastair is an author, consultant & business coach who hosts The Recognized Authority Podcast, The Specialization Podcast, and the Accelerating Your Authority Podcast.On the show...2023-02-0640 minYour First Digital ProductYour First Digital ProductSwitch your focus from doing more to doing less (plus five strategies to get your digital product off the ground)In this episode, I talk about how less can end up being so much more, plus 5 strategies for getting your first digital product launched.Links 🔗- Episode 3 with Joe Casabona- Episode 2- Send me a voice messageShare a link to this episode 👉 https://yfdp.show/ep62023-01-3006 minYour First Digital ProductYour First Digital ProductIterating on digital products based on customer needs and feedback with Erin FlynnLearn how Erin has experimented with various types of products — templates, workshops, memberships, courses - plus her successes and failures along the way.Erin Flynn is the founder of Out of Office Entrepreneur, where she helps creative entrepreneurs systematize and automate their businesses so that they can spend more time out of office.After starting her own business in 2012 and finding that she was glued to her computer 24/7, Erin started simplifying and systematizing her business. Now, Erin runs a 6-figure business and works just 10-hour weeks (without a team!), and wants to help other creative en...2023-01-2444 minYour First Digital ProductYour First Digital ProductWhy you shouldn’t create a course as your first digital product (and what you should do instead)In this episode, I talk about why you shouldn’t create a course as your first digital product (and what you should do instead).Links 🔗- Fill out the quick course survey- Send me a voice messageShare a link to this episode 👉 https://yfdp.show/ep42023-01-2304 minYour First Digital ProductYour First Digital ProductTransitioning from courses to just-in-time learning with Joe CasabonaLearn how Joe pivoted based on audience feedback and how his new product not only helps customers but his 1:1 clients, too.Joe Casabona is a podcast producer and coach who helps people grow their podcasts into five-figure businesses. He does that through expert-tested systems that come with 10 years experience podcasting, 15 years teaching, and over 20 years working the web. You can learn more about him at podcastliftoff.com.On the show, we talk about:Joe’s first (not-so-successful) product — a self-paced, text-based course on how to start a WordPress blog, why it wasn’t succ...2023-01-2344 minYour First Digital ProductYour First Digital ProductWhy Mondays are the perfect day to work on your digital product (and how to actually make it happen)In this episode, I talk about why Mondays are the perfect day to work on your digital product (and how to actually make it happen).Links 🔗- Strides- Check out the blog post- Send me a voice messageShare a link to this episode 👉 https://yfdp.show/ep22023-01-2306 minYour First Digital ProductYour First Digital ProductStarting — all the details of a successful first product launch with Liz FetchinLearn how Liz built her audience, got help with her first product and had a successful first launch that she can now promote going forward.Liz Fetchin owns two businesses: Elm Ink, a media relations consulting agency which specializes in supporting nonprofits and small businesses, and Octofree, which is focused on providing beautiful, relatable recipes and other content to people with food allergies, intolerances and other dietary restrictions.On the show, Liz and I talk about:How hard it was to create — she already had all of the assets for her first di...2023-01-2347 minYour First Digital ProductYour First Digital ProductWelcome to Your First Digital ProductWelcome to Episode 0 of Your First Digital Product. In this episode, we're going to talk about who this show is for, what to expect from the show and my philosophy around digital products and business (and life, because really it's all the same).Share a link to this episode 👉 https://yfdp.show/ep02023-01-1403 min