Shows
Rock Your Wedding Biz54: Why Styling and Design Matter for Your EventsWedding pros, how much do you know about design? How about the proper way to set a table? Or, maybe you're wondering why this matters? Good design is part form, part function, and absolutely can be learned ... or refined. We are joined today by Robin Baab Olascoaga of Ro & Co. Events, who breaks down the elements of design, how to shepherd your clients along their design journey, and how to refine your own design eye - whether you're a planner, photographer, florist, or any other wedding pro. Let's get visual, intentional, and dive into this week's awesome episode...2019-05-0832 min
Rock Your Wedding Biz53: How to Intentionally Submit to BlogsPhotographers, listen up! This one is for you! (um, and also planners and anyone who wants to be published ... so ... everyone.) Today we welcome our special guest, Creative Consultant Sarah Love, formerly of The Knot, to teach us all about submitting your real weddings to blogs. We all know that getting featured is essential to a successful and profitable wedding business, but there is a lot of mystery surrounding the selection process. Sarah breaks it down for us into actionable steps and takes us behind the curtain to the decision making process at one of the industry's most influential...2019-05-0131 min
Rock Your Wedding Biz52: Book Club - 'The Big Leap'Rockstars, this is our very FIRST Book Club episode! We chose this self-help/business book because it tackles so many entrepreneurial "issues." We dive into the Zone of Genius vs. Zone of Excellence - and what it means for your business. And we deep dive into the Upper Limit Problem too. Have you ever been unable to enjoy your own successes? Well, friend, you may have an Upper Limit Problem. Let's talk about it! So, listen in and let us know how YOU liked this book selection! And ... if you didn't read the book, that's okay too. There are...2019-04-2443 min
Rock Your Wedding Biz51: Managing a Facebook Group for Your BusinessHave you ever considered running a Facebook group for your business? Mindy breaks it all down for you today: why it is a great idea, who you can serve and how it can benefit your business, and how running a group can position you (or train you!) to step out as a leader in your online community. Let's be real: Everyone is on Facebook - and that's not changing anytime soon - so why not capitalize on the mindless scrolling you do every day? Let's get to it, Rockstars! Read this episode's show notes at: http...2019-04-1731 min
Rock Your Wedding Biz50: Luxury Weddings Vs Premium WeddingsHave you ever thought to yourself "It would be so nice to only do 10 weddings a year ... as long as they are luxury weddings?" Well, today we are talking about the differences between the Luxury market, the Ultra-Luxury Market and the Premium Market. What does it all mean? Who should you be marketing to? What audience should you be serving? We break it down for you to the nitty-gritty. You may leave this episode with a new outlook on your ideal client! Listen in, Rockstars!2019-04-1033 min
Rock Your Wedding Biz49: Do NOT Price Shop Your CompetitionRaise your hand if you've ever been told the best way to set your price is to find out what others in your market are charging. Yeah, it used to be the way people did business. But honestly? It's an outdated and old fashioned way to set your prices. More importantly, it's completely inaccurate. We break down what you should do instead, and set you up for financial success! Also, listen to the end because we have a cool announcement - we are starting a Book Club, and we picked our first book. Listen in to get all the...2019-04-0337 min
Rock Your Wedding Biz48: How to Do a Brand RefreshWe're sure that by now, you've peeped The Knot's new logo and branding. And we're pretty sure you have feelings about it. We know we do! On this week's episode, we talk about how to do a Brand Refresh - which is JUST what The Knot just did. A slight tweak to your logo, colors, tag line, or even just changing up the font can make a huge difference in your biz. We dive in deep and give you actionable steps to give your brand a mini-makeover! Listen in and buy a new lipstick for your brand!2019-03-2729 min
Rock Your Wedding Biz47: Working with Gen ZJust when you were getting used to Millennials ... here comes Gen Z! Gen Z will be the next generation to get married, and they are SO different than Millennials. They are digital natives, hard workers, video bingers, and they crave authenticity and philanthropy. Listen in and learn how you can position your business to appeal to this up and coming group of potential clients. Marketing to Gen Z is a whole new game! Trust us, this episode is a Do Not Miss!2019-03-2034 min
Rock Your Wedding Biz46: Understanding Taxes for Your BusinessToday we're talking about taxes. Go put yourself a glass of wine! Or grab a cupcake or something. If you have tax questions, we have answers! Our special guest, Braden Drake, LOVES talking about taxes, and we love Braden, so let's get to it.2019-03-1332 min
Rock Your Wedding Biz45: Creating an Overwhelm-Smashing Marketing PlanThe old adage "If you build it they will come" is only true for that baseball movie. With your wedding biz, you have to build it, run it, and then learn how to shine a spotlight on it ... yourself. If you're currently winging your marketing plan (or if you don't have one at all, no shame!) THIS is the episode for you! Heidi Thompson is our very special guest, and she breaks this ish down for you into 5 easy steps. Get ready, Rockstars, because after you put Heidi's tips into action, you are going to have so many leads...2019-03-0638 min
Rock Your Wedding Biz44: Using Stock Photos for Your BusinessWe all know we should be creating content pretty much 24/7. But what do you do when you don't have enough photos to show off your skills? This week we chat with Serena Waller, owner of Pops of Pretty, a new stock photo service specifically for wedding pros! Have you ever used stock photos before? Not sure how to start? Serena gives us her best tips and tricks on how to use stock photos to organically express you and your brand, and you guys, this is GOLD. Listen now!2019-02-2732 min
Rock Your Wedding Biz43: How to Rock Your Instagram StoriesBe honest: How much time today did you spend looking at other people's Instagram Stories?? Yeah, we feel you. But IG Stories aren't just for your viewing pleasure - they are also a goldmine for content creation. If you've been shy on IG Stories, NOW is the time to get in the game! Mindy breaks it all down for you - from just the basics to more advanced techniques, including what to post, how to find your analytics, and best tips and tricks. In fact, when you tune in to today's episode, take a screenshot, post it to...2019-02-2033 min
Rock Your Wedding Biz42: How to Handle a Canceled WeddingHappy Valentine's Day, lovers! Or should we say ... anti-Valentine's Day? On this episode we are covering a topic that doesn't get a lot of love: What to do when a client wants (or needs) to postpone or cancel their wedding. There are a variety of reasons why a client might need to cancel their event, and none of them are good. How you handle a canceled event depends mainly on the circumstances, and what your contract states. So grab some chocolates and champagne and settle in for some tough but necessary wedding biz education.2019-02-1329 min
Rock Your Wedding Biz41: How to Safeguard Your Biz for the UnexpectedHave you ever stopped to think about what would happen if you were suddenly unable to work? It's a scary thought, right? Well, it's what happened to this weeks guest, wedding planner Margaux Fraise, and she's here to tell us how she not only survived but thrived - and overcame her emergency situation. With a little forethought and preparation, you can safeguard your biz against the unexpected as well. Find out how, right now!2019-02-0636 min
Rock Your Wedding Biz40: Working On The GoRaise your hand if you walk away from your laptop only to pick up your phone and continue working. Yeah, us too. Since we now carry pocket computers around with us all day, this week we are talking about our fave apps for working on the go. Because you know you're going to be working, so you may as well maximize your awesomeness. From emails to photo editing to responding to client reviews, we've got an app for you! Let's go Rockstars!2019-01-3028 min
Rock Your Wedding Biz39: All About InquiriesWedding Pros: It's that time of year again! Get ready, because it's officially Inquiry Season! What? That's not what you call it? Listen in as we deep dive into all things Inquiry: response times, canned emails, messaging, knowing your calendar, emails vs. phone calls, and even the psychology of the sales process. Whew! There's a lot to cover, and we dig through it all! Let's go, Rockstars!2019-01-2338 min
Rock Your Wedding Biz38: 6 Top Hacks for Successful Creative Business OwnersWe are keeping our January resolutions to you going strong with this weeks episode! This week, we talk about the top hacks of Creative Business Owners. If you are overwhelmed and wondering which part of your biz needs to be Marie Kondo-ed, we've got your back. Just start here. Just do these six things, and you'll be starting the year off like the rockstar you know you are. Let's get to it!2019-01-1637 min
Rock Your Wedding Biz37: Productivity Tips for Wedding ProsDo you wish you could be more productive? Our modern life makes it so easy to be a victim of "shiny object syndrome". Also, mindlessly scrolling on IG or Facebook isn't helping us live our best lives either. We want you to work smarter, not harder, and part of that is mastering your personal productivity. This week, we bring you tips to increase your productivity and talk about productivity resolutions we are making for 2019. Listen in, and become more productive in just 39 minutes!2019-01-0940 min
Rock Your Wedding Biz36: Tips for Keeping Your Emails on BrandYou may have never considered this, but every single email you send out into the world IS your branding. Are you surprised? Your clients and other professionals in your life will interact with your emails far more than will interact with your website or social media. So, how are you making your impression via email? Are you "giving good email"? Listen in for tips, tricks and best practices for stellar emailing! Also, find out which fonts Mindy and Renee really hate. Happy New Year, rockstars!2019-01-0232 min
Rock Your Wedding Biz35: End of Year ReviewIn this final episode of 2018, Mindy and Renee look back at their first 30-something episodes and highlight the topics that resonated the most with you, our audience. No surprise that Pricing was our most liked topic, with 2 pricing episodes in the top 5 of the year! Who doesn't love talking about money, right? Our Top 5 rounds out with Wedding Management, Pinterest, Instagram, and Vendor Referrals - further proving that you guys are the smartest and savviest audience in podcast-land. Tune in as we recap the year, plan for next year, and announce two fun new ways to connect with us...2018-12-2622 min
Rock Your Wedding Biz34: How to Stop Negotiating Your PriceOn today's episode, we chat about all things sales with special guest Maria Bayer. We tackle confidence, mindset, how to sell without being "salesy" and what to do when a potential client asks for a dreaded discount. Maria shares actionable strategy and amazing tips to help you up-level your business and become oh-so-profitable in the process. "Change your mindset, change your life!"2018-12-1934 min
Rock Your Wedding Biz33: 5 Social Media Trends for 2019This week, Mindy leads a fascinating discussion all about Social Media Trends for 2019. What's in store for us next year? Augmented reality, more authenticity, ChatBots, Alexa, and MORE! As you know, we love social media, so we are here for it all! Listen in as Renee shares her encounter with a chatbot, Mindy discusses her boyfriend Lin Manuel-Miranda, and we share our social media goals for 2019. Also, hear more about Mindy's yearly online course, Step Up your Social Media, and visit our website to get a special discount code specifically for our listeners! Let's dig in!2018-12-1240 min
Rock Your Wedding Biz32: Paper Planners We LoveAre you obsessed with paper planners like Mindy & Renee are? Or have you always wanted to try a paper planner, but didn't know where to start? Either way, we've got you covered. Over the years, we've invested time, money, and online shopping into finding the perfect planner, and today, we bring this heavy research to you! We are recommending our fave planners and giving you the pros & cons of some popular brands too. Get out your good pens (don't lie, you know you have a favorite pen) and let's get to planning ... old school paper...2018-12-0536 min
Rock Your Wedding Biz31: Styled Shoot Success TipsStyled Shoots. If you are a Wedding Pro, we know you have an opinion on them. Whether you love them, hate them, or fear them, we've got you, boo! Styled Shoots are a necessary part of any Wedding Pros promotion and marketing budget, but you don't have to go it alone. We have best practices, tools, tips, and tricks to make your styled shoot efforts as successful as possible. We get down to the nitty-gritty and chat about budgeting, positioning, vendor relationships, and of course, design. Get ready rockstars, this is one you don't want to miss!2018-11-2830 min
Rock Your Wedding Biz30: Gratitude and Gift Giving'Tis the season for gift giving, and we have lots of ideas for you! In this episode, we are sharing some unique and easy gift options for your clients and vendor pals. Gifting doesn't have to be stressful or expensive. Sometimes the simplest gesture will go a long way. The most important part of gifting is showing gratitude, not just this time of year, but all year long!2018-11-2120 min
Rock Your Wedding Biz29: End of Year Review and Goal Setting for the New YearDo you struggle with goal setting, or keeping New Year's resolutions? We can help you with that! Molly Mahar is this week's guest, sharing her best tips for figuring out where you want to go and how to get there.2018-11-1434 min
Rock Your Wedding Biz28: The Death of Day-of CoordinationRenee and Mindy dive back into a topic that is near and dear to Renee's heart: The Death of Day-of Coordination. This one is for our Wedding Planners! We talk about why DOC and MOC terminology is so damaging to your sales process, and what you can do to turn that around. Renee gives tips and tricks on how to position yourself as an Expert in your market, and how you can use Wedding Management to express your unique service offerings.2018-11-0730 min
Rock Your Wedding Biz27: How to Deal with Scary ClientsWe are tackling a spooky topic for this week's episode: Managing scary clients. Sometimes you can't avoid being in a situation with a difficult client so we're chatting all about it, including how to break up with a client if absolutely necessary.2018-10-3130 min
Rock Your Wedding Biz26: Why You Need to Collect Emails for Your BusinessHere's what we know for sure: 1. Chocolate cures everything 2. Disneyland is the happiest place on Earth. 3. If you're not building an email list, you're missing out on a major opportunity to uplevel your biz. If Instagram disappeared tomorrow, how would you contact your fans? Uh huh. Exactly. Email list building is SO important for wedding pros, and Cristina Barragan walks us through her simple and, dare we say, easy process for building her list. Best of all, she does it without every using the dreaded word "newsletter"! This is a must-listen episode for everyone, at any...2018-10-2434 min
Rock Your Wedding Biz25: What to do During the Slow SeasonEven though we may FEEL busy all the time, the wedding industry does go through a slow season every year. For most people, it's between November and February, which is why we are recording this episode in October. We want to get you prepped and ready to make the most of your slow season! Whether it's checking your systems or creating content for social media, the slow season is the perfect time to give your business a little reset.2018-10-1629 min
Rock Your Wedding Biz24: Using Facebook Pages to Attract Your Ideal ClientWe know Facebook is a tricky platform. But guess what? Pretty much everyone is there, so your business should be there too. In this episode we welcome Facebook guru Rachel Miller who has cracked the code of Facebook Page success. She's sharing a few of her secrets here today, including a few free resources you can use to jump start your Facebook Page back to life.2018-10-1035 min
Rock Your Wedding Biz23: How to Make the Most of an Industry ConferenceWhen was the last time you attended an educational conference for your biz? Not only is continuing education important for any industry professional, but conferences are a great place to network with your peers and engage in new collaborations. In this episode, Renee and Mindy provide their best tips for preparing for conferences, what to do while you're there, and how to make the most of all that new information AFTER the conference is over. Plus - we're sharing how you can see Renee speak at Wedding MBA in November 2018 and where you can meet up with us!2018-10-0337 min
Rock Your Wedding BizBONUS: The Knot and Wedding Wire MergerIn this special bonus episode, Renee and Mindy discuss the merger between The Knot and Wedding Wire and what this might mean for wedding pros who advertise with one or both companies.2018-09-2723 min
Rock Your Wedding Biz22: How to Have a Planned and Pretty Instagram FeedWe talk a lot about the importance of Instagram for wedding pros, so today we are getting down to the nitty gritty - HOW to actually plan your feed and make it pretty! Tips and tricks, methods we swear by, and lots and lots of app recommendation. Whether you love Instagram or post to it kicking and screaming, this episode will get you motivated to uplevel your IG game!2018-09-2634 min
Rock Your Wedding Biz21: 5 Simple Things You Should Never Do on InstagramInstagram - our friend and our foe. Kidding! But it does seem that way sometimes, yes? It's an essential platform for wedding pros, so you're committed to it. But are you sure you're doing it "right"? In this episode, we call out 5 mistakes we keep seeing wedding pros make on Instagram - and we tell you how to fix 'em! Are you curious to see if you've committed any of these 5 deadly Instagram sins? Let's go, wedding rockstars!2018-09-1934 min
Rock Your Wedding Biz20: Pricing Pitfalls to AvoidOn this weeks episode, we sit down for an honest and actionable chat with Kristin Kaplan, Business Strategist. Kristin walks us through her process for how to set your pricing in a way that sustains your business, your life, and your sanity. We talk about the dreaded undercutting, newbie vendors, and why you need to make a business plan...even if you've been in business a while. This episode is chock full of education and empowerment. Let's dig in!2018-09-1234 min
Rock Your Wedding Biz19: Coaching vs Mentoring vs MastermindsFeel like you need a little guidance in your business but are confused by the options? We're breaking it down for you! In this episode, Mindy and Renee discuss the difference between a business coach, a mentor, and a mastermind group. Our goal is to help you figure out which one is right for you at any stage of your business. Let's rock!2018-09-0533 min
Rock Your Wedding Biz18: All About Your "About Me" PageToday's episode is All About YOU, Rockstar! Well, it's about your About website page, and that's just as good. We walk you through the do's and don'ts of creating an About You page that helps your potential clients know, like, and trust you. And when they know, like, and trust you ... they buy from you. Boom. Let's get to it! 2018-08-2934 min
Rock Your Wedding Biz17: Using Pinterest to Boost Your BusinessRockstars, tell the truth...are you still pinning recipes you may never make or home decor ideas to Pinterest, but nothing else? Did you know that Pinterest is a VERY powerful search engine that can push your biz to the 1st page of Google? Jessica Carrillo of Art and Soul Events is our guest today, and we are talking All Things Pinterest - specifically, Using Pinterest to Boost Your Biz! Let's get to it! 2018-08-2230 min
Rock Your Wedding Biz16: From Scary to Sexy: Basic SEO Tips for Biz OwnersIs SEO something that feels like a mystery to you? Are you just ignoring it, hoping it goes away? SEO isn't scary, we promise. In fact, we are making SEO sexy in this episode! Well, as sexy as Search Engine Optimization can get. Join us for beginning tips and encouragement to get your SEO game off the ground!2018-08-1537 min
Rock Your Wedding Biz15: How to Say NoOk, honesty time. Have you ever said yes to something that should have been a no? Do you have a hard time saying no in general? If so, you're not alone! Today we are talking about goal setting, boundaries, how to embrace your enthusaistic yesses and say NO to The Easy No's. We have the tools to support you in making the right choices for you and your business.2018-08-0835 min
Rock Your Wedding Biz14: Entrepreneur, You Need a Vacay! How to Take Time off without Tanking Your BizWhen was the last time you took a vacation? If you can't remember, then you need to listen to this episode of ROCK YOUR WEDDING BIZ immediately. And book yourself a cruise!2018-08-0133 min
Rock Your Wedding Biz13: 5 Secrets of Social Media SuccessIf you're frustrated with the results (or lack of results) you're getting on your social media accounts - fear not! Renee and Mindy are sharing 5 action items to light your social media engagement on fire!2018-07-2534 min
Rock Your Wedding Biz12: Why Words Matter - The Power of Language in Your Creative BizHow closely do you pay attention to the words you are using? And not just your spoken words, but email, too. In this episode Renee and Mindy will teach you how to identify limiting language and, more importantly, how to stop it!2018-07-1832 min
Rock Your Wedding Biz11: Creatives on the Move: How to Relocate your BizLife happens, and sometimes you need to pack up and move ... which means you ALSO need to pack up and move your business! It sounds nearly impossible, but our special guest Casey Brodley of Casey Brodley, Documentary Photo+Video is here to share how she successfully moved her photography and videography business from Los Angeles to Detroit without skipping a beat.2018-07-1134 min
Rock Your Wedding Biz10: Getting Started with Passive IncomeCurious about passive income but not sure how to go about it? Think passive income is only for full-time bloggers and online marketers? Think again! Any business owner can start earning passive income! In this episode, Renee and Mindy give a few examples of how wedding pros can start earning passive income, and how to come up with that amazing product that only YOU can create!2018-07-0433 min
Rock Your Wedding Biz9: Utilizing Facebook Groups to Grow Your BusinessIf you're not using Facebook Groups for your business, you're missing out on an important networking tool! In this episode, Renee and Mindy go over some basic Facebook Group etiquette and our favorite Groups for business owners.2018-06-2735 min
Rock Your Wedding Biz8: Advice for Non-Wedding Day VendorsFor this episode, Renee and Mindy welcome our podcast's first guest! Courtney Lipthay of Cecile's Paper Co joins us to talk about the struggles of the "non-wedding" day vendor; aka the people who work in the wedding industry but are not present on the wedding day. Courtney also shares her rock star idea that helps keep her connected to the wedding's other vendors and her client, even after her main work is done.2018-06-2030 min
Rock Your Wedding Biz7: Entrepreneurship and Mental HealthIn this episode, Renee and Mindy discuss a topic that needs to be discussed out in the open more - the subject of mental health. It is estimated 1 in 3 entrepreneurs will experience depression at some point in their lives. We explore why entrepreneurs may be more susceptible to mental health concerns, and share our separate experiences with depression and anxiety.2018-06-1341 min
Rock Your Wedding Biz6: How to Get More Industry Referrals from your PeersIn today's episode we talk about how over 90% of Renee's client referrals are from her industry peers. We also share some networking tips and ways to make sure you're the most beloved professional in your circle!2018-06-0636 min
Rock Your Wedding Biz5: How to Do a Brand AuditToday Renee and Mindy share their best tips for evaluating your business's brand, how to do a "brand refresh," and how to keep your branding consistent.2018-05-3029 min
Rock Your Wedding Biz4: PricingIn this episode we tackle one of the most confusing and secretive topics in the wedding industry: pricing! We discuss how should you price yourself when you're new, why undercutting your competition is horrible, and why you should raise your prices.2018-05-2340 min
Rock Your Wedding Biz3: Is Blogging Dead?Today's episode is all about blogging for your business. We discuss if the wedding blogging industry is dead or does it simply need to evolve? We also talk about the importance of maintaining your own blog on your business website.2018-05-1531 min
Rock Your Wedding Biz2: Wedding ManagementIn today's episode we will be covering the myth of day-of coordination, and why the industry should be calling it "wedding management."2018-05-1428 min
Rock Your Wedding Biz1: Introductions | What to ExpectWelcome to our first episode! Here you'll be introduced to Renee and Mindy, and we will discuss what you can expect on future episodes of Rock Your Wedding Biz!2018-05-1029 min