Shows
Talking AI in Market ResearchTransforming Market Research with AI in Emerging Markets: An Interview with Dharmendra Jain of Actnable AIIn this free episode of Talking AI, host Ray Poynter sits down with Dharmendra Jain, Founder & CEO of Actnable AI (Nairobi, Kenya), to uncover how AI-driven solutions are revolutionizing market research across emerging markets. Drawing on nearly two decades of experience spanning India and Africa in market research, operations, data, and technology, Jain explains Actnable’s all-in-one SaaS platform—featuring:
Multilingual language solutions: translation in 132 languages and transcription in over 60
End-to-end qualitative research: recruitment (online/offline), FGD moderation, transcription & AI analytics
Cloud-based creative testing: automated emotional expression and topic-modeling analytics
Chatbot Data Insights: real-time survey data upload for early-trend visualization
Conv...
2025-08-0417 min
Talking AI in Market ResearchAI-Powered Qualitative Pharma Research: PJ Quinn’s Structured ProtocolsIn this episode of Talking AI, host Ray Poynter sits down with Laura Quinn, president and co-founder of PJ Quinn, Inc. With over 25 years in marketing research and a background in biology and medical training, Laura has built her two-person boutique practice into a go-to qualitative partner for specialty-care pharmaceutical and healthcare clients.
Laura shares her journey from AI skeptic to enthusiastic adopter: attending early AI-focused industry conferences, evaluating multiple platforms, and ultimately choosing a research-dedicated solution (CoLoop) that meets strict HIPAA and GDPR requirements. She walks through the structured protocols and prompt-engineering techniques she and her team developed—alongside ke...
2025-07-2834 min
Talking AI in Market ResearchMastering AI-Driven Research: Depth & Quality with Reveal’s Alok JainIn this free episode of Talking AI, Ray Poynter welcomes Alok Jain, co-founder and CEO of Reveal (doReveal.com), to dive into achieving true depth and quality in AI-powered research. Drawing on his journey from founding the first UX team at the World Bank through leading research at Fortune 50 Centene, Alok reveals how Reveal uses human-centric design and built-in prompt best practices to help researchers focus on craft, not busywork.
Together, they explore:
Why simply “10xing” breadth isn’t enough—and how depth delivers real value
The pros and cons of generic LLM chat platforms versus specialist tools like Reveal
Guardrai...
2025-07-2115 min
Talking AI in Market ResearchTaming AI Hallucinations in ResearchTech: 5 Pitfalls and Solutions with Scott SwigartIn this free episode of Talking AI, host Ray Poynter sits down with Scott Swigart, SVP of AI Innovation at Shapiro & Raj and Head of Product for Stellar, to uncover the five core causes of AI hallucinations in ResTech—and how to crush them. From visually dense slide decks and the “chunking chainsaw massacre” to outdated training data, overconfidence bias, and data contradictions, Scott shares practical, human-augmented workflows that ensure your AI-powered insights are rock-solid.
Scott Swigart brings over 20 years of experience at the intersection of market research and technology. A former co-owner of a boutique insights agency and a life-l...
2025-07-1433 min
Talking AI in Market ResearchTalking AI: Leveraging LLMs for Cultural Insights with Ramona DanielIn this Talking AI episode, Ray Poynter welcomes Ramona Daniel—an independent cultural insights consultant with over 25 years in research—to discuss how generative AI has transformed her workflow. Ramona recounts her journey from telephone interviewer at Ipsos to leading a 79-market media study at Group M, and finally to striking out on her own in 2024. Facing the challenges of solo consulting, she turned to LLMs to replicate the role of missing team members, ask critical questions, and uncover patterns in cross-cultural data.
What You'll Learn
Ramona’s AI Onboarding Story
Why she began experimenting with ChatGPT, Claude, Gemini, DeepSeek, Copala...
2025-06-0223 min
Talking AI in Market ResearchDeep Research with LLMs: How ChatGPT, Gemini & Perplexity Super-Charge Insight GatheringIn this Talking AI episode, co-founders Ray and Will Poynter break down the rise of
Deep Research—an AI workflow that combines live web search, long-context reasoning and
citation-linked summarisation.
What You'll Learn
What “Deep Research” Means
Why multiple vendors (ChatGPT, Gemini, Perplexity) use the same term
How it differs from standard chat prompts or Canvas sessions
Speed vs. Depth Trade-offs
178 web hits & 30 sources in < 10 min: when the wait is worth it
When iterative Canvas-style prompting is still faster
Source Quality & Hallucination Control
Forcing reputable domains, spotting blocked sites (e.g. BBC, pay-walled press)
Using the final summary first, then drilli...
2025-05-2014 min
Talking AI in Market ResearchRethinking Vibe Coding: AI Pair Programming & the Future of DevelopmentIn this deep-dive episode of Talking AI, co-founders Ray and Will Poynter unpack the concept of Vibe Coding—a term coined by Andrej Karpathy to describe using AI to generate executable code. They separate hype from reality, explore real-world productivity studies, and forecast how AI will reshape both professional and hobbyist coding.
What You'll Learn
Defining Vibe Coding: Understand the broad definition of AI-generated code and why it's more than just hype.
Impact on Professional Developers:
Shift from boilerplate implementation to AI oversight, security, and system design
New skill sets for debugging AI-generated code versus human-written code
AI Pair Programming:
Wh...
2025-05-0619 min
Talking AI in Market ResearchBehavioral Science Meets AI: Elina Halonen's Deep DiveIn-Depth Exploration of AI, Behavioral Science, and LLMs
In this compelling episode of Talking AI, host Ray Poynter sits down with Elina Halonen, a pioneering behavioral strategy consultant and founder of Prismatic Strategy. With almost 20 years of experience in consumer insights and over a decade specializing in behavioral science, Elina offers a unique lens on how human behavior intersects with artificial intelligence.
What You'll Discover:
Behavioral Strategy & AI: How decades of expertise in human behavior are applied to unlock the full potential of AI and large language models (LLMs).
LLMs & Cognitive Science: An exploration of how machine learning models mimic...
2025-04-1435 min
Talking AI in Market ResearchAI Assistants and Evolving Trends with Dr Paul MarsdenJoin us on Talking AI as host Ray teams up with guest Paul Marsden to explore the rapidly evolving world of artificial intelligence and digital innovation. This episode is packed with insights on how AI and machine learning are transforming industries, enhancing business strategies, and driving global digital transformation.
In This Episode:
AI Evolution: Learn about the latest trends in AI and how they are reshaping industries.
Machine Learning & Data: Discover practical applications of machine learning and data-driven decision making.
Future Tech Insights: Gain expert predictions on emerging technologies and digital innovation.
Ethics & Regulation: Understand the ethical challenges and regulatory...
2025-04-0719 min
Talking AI in Market ResearchDiscussing where personas are going with Andrew JeavonsIn this episode of Talking AI, hosts Ray Poynter and Will Poynter from ResearchWiseAI sit down with Andrew Jeavons, co-founder of Signoi, to delve into the world of AI personas and how they’re reshaping market research. Discover why companies are using personas to bring segmentation data to life, the importance of privacy safeguards in synthetic research, and how AI can quickly (and cost-effectively) assist with concept testing—all without sacrificing data integrity.
Andrew also sheds light on quantitative semiotics, the interplay between AI and image analysis, and the ethical dilemmas posed by digital twins. You’ll hear about real-world use ca...
2025-03-3122 min
Talking AI in Market ResearchCreating your own AI with Custom GPTsIn this episode of Talking AI, Ray and Will Poynter—co-founders of ResearchWise AI—take a deep dive into the world of custom GPTs. They explore how these tailored AI assistants allow users to add unique instructions, integrate proprietary knowledge bases, and access specialized tools without requiring extensive coding skills. Ray and Will discuss how platforms like OpenAI’s Custom GPTs and Hugging Face Assistants let both novices and experts rapidly prototype AI-driven solutions for tasks ranging from HR and compliance to market research and client engagement.
A key focus in the conversation is how custom GPTs differ from conventional AI cha...
2025-03-2413 min
Talking AI in Market ResearchWhat different types of synthetic data are there?In this episode of Talking AI, Ray and Will Poynter, co-founders of ResearchWiseAI, discuss the practical uses, challenges, and future of synthetic data in market research. Synthetic data is defined as data created rather than collected, with Ray clarifying three main categories currently relevant to the market research industry:
Augmented Synthetic Data: The most common approach in market research, augmenting existing survey data by adding synthetic cases to fill gaps, improving upon traditional weighting methods. It is valuable for reducing cost and time, particularly addressing the last 10-20% of data collection that typically incurs the greatest expense.
Personas: Qualitative or...
2025-03-1725 min
Talking AI in Market ResearchWhat is a RAG AI and its journey from magical to mundane?In this episode, Ray and Will discuss the basics of RAG (Retrieval Augmented Generation). What is RAG? What is a RAG AI good for? And why are some people dismissive of it.
2025-03-1018 min
Talking AI in Market ResearchAdvanced Qualitative Analysis: How to embrace generative AIIn our fourth installment, Ray and Will discuss how to embrace generative AI to boost your qualitative analysis. Ray shares his experience with the latest tools and techniques coupled with his 45 years experience in the field of qualitative analysis.
2025-03-0312 min
Talking AI in Market ResearchGemini: Google's AIWhat is Google's answer to ChatGPT? Ray and Will discuss Google Gemini and its implications for the market research AI landscape.
2025-02-2411 min
Talking AI in Market ResearchAgents and AI: What they are and where they are goingRay and Will from ResearchWiseAI talk about agents—what they are, how they work, and where they fit into market research. We explain the difference between autonomous agents, like a Roomba or Grammarly, and reactive agents powered by advanced LLMs such as ChatGPT Operator.
We also discuss how agents can handle tasks such as dynamic data collection, cleaning, and analysis by autonomously selecting the right tools for the job. Tune in to learn more about how AI agents are evolving and how they might eventually assist with day-to-day research tasks.
2025-02-1711 min
Talking AI in Market ResearchHow & Why to Download AI Models on to Your ComputerThis is the first episode in a series we are calling Talking AI. In this episode, Ray and Will discuss how and why you might want to download AI models on to your computer.
2025-02-1012 min