Resilience At Google - Podcast Details

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Google AI: Release Notes Google I/O 2025 Recap with Josh Woodward and Tulsee DoshiLearn moreAI Studio: https://aistudio.google.com/Gemini Canvas: https://gemini.google.com/canvasMariner: https://labs.google.com/mariner/Gemini Ultra: https://one.google.com/about/google-a...Jules: https://jules.google/Gemini Diffusion: https://deepmind.google/models/gemini...Flow: https://labs.google/flow/aboutNotebook LM: https://notebooklm.google.com/Stitch: https://stitch.withgoogle.com/Chapters0:59 - I/O Day 1 Recap02:48 - Envisioning I/O 203008:11 - AI for Scientific Breakthroughs09:20 - Veo 3 & Flow7:35 - Gemini Live & the Future of Proactive Assistants20:30 - Gemini in Chrome & Future Apps22:28 - New Gemini Models: DeepThink, Diffusion & 2.5 Flash/Pro Updates27:19...

2025-05-2240 min

Search Off the Record Designing Google Doodles and delightful experiencesWhat does recursion, Weather Frog, and Momo the Magic Cat have in common? In this episode of SOTR, Lizzi and John go behind the scenes of a Google Doodle with Jessica Yu, the lead for Doodles and delight on Google Search, about designing experiences that resonate with your audience. Listen along as we learn more about what's involved in getting an easter egg into Google Search, from hatching the idea to designing (and deploying) the experience and measuring success. Resources: Episode transcript → https://goo.gle/sotr084-transcript Jess...

2024-10-1731 min

Google Cloud Cast O melhor do Google Cloud Next ‘24Em abril de 2024, aconteceu em Las Vegas o Google Cloud Next, nosso maior evento global, onde são divulgados todos os lançamentos que vão ajudar a transformar os negócios e o dia a dia dos profissionais que trabalham com tecnologia em nuvem. E o Google Cloud preparou um encontro exclusivo em São Paulo para apresentar os destaques do Next: o Highlights do Google Cloud Next 2024, com a presença de especialistas e clientes, que compartilharam as novidades do evento, além de suas experiências com as tecnologias. Neste episódio, nosso apr...

2024-05-2928 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Account Management - Foundations of Google Ads #10 (Episode #399)Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on YouTube: https://youtu.be/DrIl_ykaG5kSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPodPrincipals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhMPrincipals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpRPrincipals of Google Ads #3 - Pay Per Value...

2024-02-1243 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Boundaries - Foundations of Google Ads #9 (Episode #398)Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on YouTube: https://youtu.be/hJEC_OXQeL4Submit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPodPrincipals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhMPrincipals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpRPrincipals of Google Ads #3 - Pay Per Value - h...

2024-02-0538 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Policy Issues in Google Ads (Episode #397)Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on YouTube: https://youtu.be/EHSNkUZGJyMSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPodPrincipals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhMPrincipals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpRPrincipals of Google Ads #3 - Pay Per Value - https://o...

2024-01-2942 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Quality Before Volume - The Principals of Google Ads #8 (Episode #396)Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on YouTube: https://youtu.be/EINOefRZYX4Submit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPodPrincipals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhMPrincipals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpRPrincipals of Google Ads #3 - Pay Per Value - https://o...

2024-01-2242 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Metrics of Success - The Principals of Google Ads #7 (Episode #395)Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on YouTube: https://youtu.be/VQF7GfwSnvUSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPodPrincipals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhMPrincipals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpRPrincipals of Google Ads #3 - Pay Per Value - h...

2024-01-1543 min

Google Cloud Cast De IA Generativa aos dados: o melhor do Google Cloud Cast Apresenta em 2023No mês de janeiro, o Google Cloud Cast vai entrar no clima de retrospectiva! Toda semana, cada um dos nossos programas vai ganhar um episódio de recap, com os melhores momentos do ano. Essa foi uma temporada muito especial, porque o Google Cloud Cast deixou de ser apenas um podcast e virou um hub, com quatro programas diferentes: o Google Cloud Cast Apresenta, o Conversas na Nuvem, o Ouça Mais Alto e o Devs na Sala. Nós publicamos 30 episódios ao longo do ano, com participação de 65 convidados incríveis, entre clientes, especial...

2024-01-1045 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Risk Management - The Principles of Google Ads #6 (Episode #390)Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on YouTube: https://youtu.be/C4uOJPL0uEESubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPodPrincipals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhMPrincipals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpRPrincipals of Google Ads #3 - Pay Per Value...

2023-12-1143 min

Google Cloud Cast SAP e Google Cloud - O futuro do Open Data e IA para empresasOs clientes de SAP e Google Cloud agora contam com uma novidade: uma parceria que promete transformar a forma que empresas lidam com seus dados. Assim, tanto quem já gerava dados SAP, quanto quem acaba de chegar com dados de outras plataformas, pode se juntar e trazer novos insights, para tornar a estratégia ainda mais assertiva. Para discutir mais sobre as novas funcionalidades dessa parceria, Daniel Leite e Marcelo Gomes recebem Marco Bravo, Country Lead Google Cloud Brasil, e Adriana Aroulho, Presidente da SAP Brasil. Entenda um pouco mais sobre o contexto dessa expansão, como RIS...

2023-09-0642 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 347: Amazing Google Ads Q&A About Performance Max for B2B, Chat Bots, Manual Bids on High Spend Accounts and More!Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:We're jumping back into our inbox for another amazing Google Ads Q&A episode! This week we're answering questions about the form asset in Google Ads, location settings, Performance Max for B2B, chatbots, manual bidding on large accounts, and more.(4:04) Do you use the form asset i...

2023-01-3040 min

Google Cloud Cast T3E13 - O melhor do Google Cloud Next ‘22: Diversidade & SustentabilidadeDiversidade, Equidade e Inclusão é um tema cada vez mais presente no mercado e um valor importante para o Google Cloud, assim como Sustentabilidade - temos muito orgulho de operar a nuvem mais limpa do setor. Neste bloco do episódio especial do Google Cloud Cast sobre o Next '22, nossos hosts Daniel Leite e Marcelo Gomes, Executivos de Vendas do Google Cloud, conversam com Flávia Cunha, Arquiteta de Indústria e Especialista em Sustentabilidade do Google Cloud, e Melina López, Gerente de Produto e Inclusão no Google Cloud. As duas comentam o que foi dest...

2022-12-0513 min

Google Cloud Cast T3E13 - O melhor do Google Cloud Next ‘22: ColaboraçãoA sua empresa está criando o melhor ambiente de trabalho híbrido para os seus times? Neste bloco do episódio especial do Google Cloud Cast sobre o Next '22, nossos hosts Daniel Leite e Marcelo Gomes, Executivos de Vendas do Google Cloud, conversam com Lucas Smit, Especialista do Google Workspace, e Fred Almeida, Gerente de Marketing de Produto do Google Workspace na América Latina, sobre as novidades da plataforma e tudo o que você precisa saber sobre colaboração. O Google Cloud Cast é o podcast oficial do Google Cloud no Brasil, no qual discutim...

2022-12-0515 min

Google Cloud Cast T3E13 - O melhor do Google Cloud Next ‘22: Inteligência Artificial & MLVocê quer ter mais sucesso na sua jornada de desenvolvimento na nuvem usando Inteligência Artificial e Machine Learning? Neste bloco do episódio especial do Google Cloud Cast sobre o Next '22, nossos hosts Daniel Leite e Marcelo Gomes, Executivos de Vendas do Google Cloud, conversam com Luciano Martins, Developer Advocate de Machine Learning no Google Cloud, e Amanda Brinhosa, Customer Engineer especialista em Machine Learning no Google Cloud, sobre as principais novidades dessas duas soluções e as novas possibilidades de execução com elas. O Google Cloud Cast é o podcast oficial do Google Cl...

2022-12-0510 min

Google Cloud Cast T3E13 - O melhor do Google Cloud Next ‘22: SegurançaNovas ameaças surgem diariamente, colocando em risco a segurança de uma organização. Para se proteger, é preciso investir em soluções poderosas que ajudem a manter funcionários, clientes e parceiros sempre seguros. Neste bloco do episódio especial do Google Cloud Cast sobre o Next '22, nossos hosts Daniel Leite e Marcelo Gomes, Executivos de Vendas do Google Cloud, conversam com Marcos Cavinato, Head de Segurança e Networking do Google Cloud na América Latina, e Renato Marcovitti, Líder de Segurança e Compliance do Google Cloud na América Latina, sobre a importância...

2022-12-0514 min

Google Cloud Cast T3E13 - O melhor do Google Cloud Next ‘22: Data AnalyticsVocê sabe como analisar e explorar o melhor dos dados para definir ações e estratégias certeiras na sua empresa? Neste bloco do episódio especial do Google Cloud Cast sobre o Next '22, nossos hosts Daniel Leite e Marcelo Gomes, Executivos de Vendas do Google Cloud, conversam com Beatriz Alonso e Laís Donghia, Customer Engineers do Google Cloud, sobre as principais novidades da área de Dados & Analytics anunciadas no evento global. O Google Cloud Cast é o podcast oficial do Google Cloud no Brasil, no qual discutimos quinzenalmente temas como transformação digital, inovação e...

2022-12-0508 min

Google Cloud Cast T3E13 - O melhor do Google Cloud Next ‘22Quer saber quais as novidades, anúncios de produtos e previsões do Google Cloud vão moldar o futuro da nuvem? No 13º episódio da terceira temporada, nossos hosts Daniel Leite e Marcelo Gomes, Executivos de Vendas do Google Cloud, receberam ao vivo um time de 10 convidados especiais para repercutir os principais highlights do Next ‘22, o maior evento do Google Cloud, realizado em outubro. Nesse especial, os participantes se dividiram para comentar os lançamentos e novidades de cada tema. Veja quem são os convidados de cada bloco: Data Analytics, com Beatriz Alonso e...

2022-11-301h 06

Google Cloud Cast T3E9 - Google Cloud Cast convida Americanas S.AQuer saber como a tecnologia tem ajudado a Americanas S.A a ser uma das gigantes do varejo online brasileiro? Após migrar sua infraestrutura de dados para a nuvem, a companhia ganhou velocidade para testar e validar hipóteses para diferentes áreas de negócio, além de garantir a segurança dos dados e aprimorar a experiência de seus 53 milhões de clientes. No nono episódio da terceira temporada, nossos hosts Daniel Leite e Marcelo Gomes, executivos de vendas do Google Cloud, conversam com Jean Lessa, CTO da Americanas S.A, sobre ino...

2022-10-0538 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 330: The Focus Style Management in Google AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:There are so many metrics involved in optimizing a Google Ads campaign that it can be overwhelming. In this episode, we're answering a question from a listener about how to identify your problem so you can clarify your goals through focus style management. We'll address how to attract quality traffic, how...

2022-10-0342 min

Google Cloud Platform Podcast Launching Products at Google Cloud with Anita Kibunguchy-Grant and Gabe WeissThis week, Max Saltonstall and Stephanie Wong go behind the scenes at Google Cloud with Gabe Weiss and Anita Kibunguchy-Grant to learn how new products move from idea to market. To start, our guests walk us through a typical end-to-end life cycle as Google creates new and exciting products for users. Starting with a problem sometimes brought to light by users, a solution is workshopped, and a team is brought together to tackle the issue. Once the product is workable, Gabe and his team step in to evaluate and pass it on to Anita for market launch...

2022-08-2444 min

Google Cloud Platform Podcast Google Cloud for Higher Education with Laurie White and Aaron YeatsOn the podcast this week, our guests Laurie White and Aaron Yeats talk with Stephanie Wong and Kelci Mensah about higher education and how Google Cloud is helping students realize their potential. As a former educator, Laurie has seen the holes in tech education and, with the help of Google, is determined to aid faculty and students in expanding learning to include cloud education as well as the standard on prem curriculum. Aaron and Laurie work together toward this goal with programs like their Speaker Series. Laurie’s approach involves supporting faculty as they design courses that in...

2022-08-1748 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 323: The New Google Tag Looks Amazing!Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Links:About the Google tag - https://support.google.com/tagmanager/answer/11994839Simplifying measurement with the Google tag - https://blog.google/products/ads-commerce/simplify-measurement-with-google-tag/ Show Notes:Chris recently came across a couple of articles about the new Google tag that discuss some of the exciting changes you c...

2022-08-1541 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 321: How to Get to the Top of Google AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:New advertisers often ask how they can get to the top of Google Ads, but is that really what's best for their account? In this episode, Jason and Chris explain what it takes to get the top position in Google Ads and talk through common mistakes and pitfalls you'll likely encounter.

2022-08-0154 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 318: Interesting Experiments to Run in Google Ads Right NowPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:We are both big fans of running experiments in Google Ads, so in this episode we’re taking a look at six interesting experiments you can try right now. (7:04) Why we like running experiments in Google Ads(12:37) Running an experiment in Google Ads to test bi...

2022-07-1157 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 317: What’s the Best Bidding Strategy in Google Ads?Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:In this episode, we're going deep on a topic always up for debate - bidding strategies in Google Ads. While there not be one single "best" strategy, there may be a best for you. We're taking a look at five different strategies and diving into when you should use them and...

2022-07-0458 min

Google Cloud Cast T3E1 - Google Cloud Cast convida DotzÉ com muita alegria que estreamos a terceira temporada do Google Cloud Cast! E começamos bem acompanhados! No primeiro episódio, nossos hosts Marcelo Gomes e Daniel Leite, executivos de vendas do Google Cloud, recebem Jonathas Mendes, Head de Data, e Lawrence Fernandes, Data Architect e Tech Lead, ambos da Dotz, que vão falar sobre como a empresa migrou 4TB de dados para o Google Cloud e conseguiu, com isso, uma economia de R$ 800 mil por ano. Descubra mais sobre como foi essa migração, entenda o funcionamento da plataforma 100% operada pelo Google Cloud, conheç...

2022-06-151h 10

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 314: Week 1 Checklist for New Google Ads CampaignsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:Whether you're a new advertiser or a seasoned Google Ads professional, we all add new campaigns to our accounts. In this episode, Chris walks through a one-week checklist for Google Ads campaigns that begin with three essential steps - check search terms, add negative keywords, and add keywords (if needed).

2022-06-1349 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 313: How to Improve Your Clickthrough Rate in Google AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Links:About Quality Score - https://support.google.com/google-ads/answer/6167118Clickthrough rate definition - https://support.google.com/google-ads/answer/2615875Show Notes:Clickthrough rate is extremely important, but because it's so fundamental, it's not something we often consciously think about. However, we still get a lot...

2022-06-061h 01

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 309: How Small Businesses Should Think About Advertising on Google AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:A lot of small businesses know they need Google Ads, but they’re nervous to get started. In this episode, we're teaching you the right way to think about it simply and effectively.(4:49) Why should small businesses advertise on Google?You can start small, track th...

2022-05-0953 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 308: The Best Google Ads Q&A We’ve Ever DonePlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:We're back with our best Q&A yet answering questions about getting great results with deeper optimizations, spending Google Ads Grant account budgets, managing search term reports, and setting values on primary and secondary conversions. We also share our thoughts on dynamic geographic insertion in responsive ads and how to set...

2022-05-021h 01

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 307: Exciting Updates to Conversion Tracking in Google AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Links:Prepare for the future with Google Analytics 4 - https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/About primary and secondary conversion actions - https://support.google.com/google-ads/answer/11461796Show Notes:There have been some recent updates to conversion tracking in Google Ads that...

2022-04-2553 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 304: How to Eliminate Google Ads StressPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:There are a lot of things that can cause stress when you're managing a Google Ads campaign including new competitors, Google Ads changes, and people. In this episode, Chris and Jason give scenarios that lead to stress and explain how they handle them. (7:02) Intro to topic(9:42) Search t...

2022-03-2854 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 302: Amazing Google Ads Q&A EpisodePlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:We're back with another Q&A with some amazing questions from our listeners about targeting a national campaign for good results, software as a service (SaaS) keywords, blocking websites in a dynamic remarketing campaign, SKAGs for e-commerce, and how NFTs might affect Google Ads.(4:04) Targeting a national campaign for...

2022-03-1445 min

Google Cloud Platform Podcast Google Cloud Reader with Jenny BrownOn the show this week, we’re talking about Google Cloud Reader, a nifty podcast we created to narrate Google Tech blog posts. Host Jenny Brown tells us her inspiration for creating Google Cloud Reader and she and cohost Stephanie Wong walk us through a series of published episodes. First up, we learn what Cloud SQL Maintenance is and how customers can customize maintenance schedules to limit the impacts of downtime. Region picker is the topic of our next segment, and we hear how it helps projects stay cost efficient while conserving resources. Using three inputs, companies ca...

2022-03-0748 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 297: 5 Data Columns in Google Ads You Must Understand!Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Links:About optimization score - https://support.google.com/google-ads/answer/9061546Relative CTR - https://support.google.com/google-ads/answer/2454071 Understand your conversion tracking data - https://support.google.com/google-ads/answer/6270625About view-through conversions - https://support.google.com/google-ads/answer/6270625Show Notes:

2022-02-0748 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 296: Awesome Google Ads Q&A About SKAGS, Click Share, Negative Keyword Match Types, Showing At The Top, and More!Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Links:About click share - https://support.google.com/google-ads/answer/6299696About negative keywords - https://support.google.com/google-ads/answer/2453972Show Notes:We're back with another Q&A with some awesome questions from our listeners about click share, bounce rate vs. engaged sessions, transitioning a complex...

2022-01-3158 min

Google Cloud Cast [ESPECIAL] Google Cloud Next '21No universo da nuvem do Google Cloud, o Next '21 é um evento sobre a perspectiva dos nossos especialistas para os próximos anos, incluindo o lançamento de inovações tecnológicas. Nosso evento anual aconteceu entre os dias 12 a 14 de outubro de 2021, mas ainda temos muito a discutir sobre as principais soluções anunciadas. Nesta edição especial do Google Cloud Cast, Daniel Leite, Executivo de Vendas do Google Cloud, e Marcelo Gomes, especialista em Modernização de Infraestrutura do Google Cloud, recebem Giovane Moura Jr., Especialista em Nuvem Híbrida do Google Cloud, e Ricardo Geh, Especialis...

2022-01-2641 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 295: What Should My Google Ads Budget Be? And Other Common Google Ads Budget QuestionsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Links:Choose your bid and budget - https://support.google.com/google-ads/answer/2375454About average daily budgets - https://support.google.com/google-ads/answer/6385083Show Notes:The most common questions from clients center around budget, so in this episode, Chris and Jason are answering the questions they...

2022-01-241h 02

Google Cloud Cast T2E11 - Google Cloud Cast convida CarrefourPara muitas empresas, a tecnologia é usada como um viabilizador de suas estratégias, agregando novas possibilidades de inovar. Esse é o caso do Carrefour, que prioriza sua transformação digital para ser um agente de mudanças em seu mercado, entendendo que esse processo é sobre seus consumidores — e não sobre as ferramentas que o possibilitam. Neste décimo primeiro episódio da segunda temporada do Google Cloud Cast, Daniel Leite, Executivo de Vendas do Google Cloud, e Marcelo Gomes, especialista em Modernização de Infraestrutura do Google Cloud, recebem Paulo Henrique Farroco, CIO do Grupo Carrefour Brasil, para conversar...

2021-12-0847 min

Google Cloud Cast T2E9 - Google Cloud Cast convida Folha de S.Paulo e AssetwayMuito além da possibilidade de criar experiências digitais e soluções cada vez melhores, a transformação digital também democratizou o acesso à informação. Um dos grandes representantes desse movimento é a Folha de São Paulo, um dos maiores veículos de informação do Brasil. Em seu aniversário de 100 anos, o Grupo Folha contou com a parceria da Assetway, empresa especializada na gestão inteligente de ativos digitais, junto com Google Cloud, para realizar a migração de mais de 10 TB de informações para a nuvem. No nono episódio da segunda temporada do G...

2021-11-101h 10

Google Cloud Cast T2E8 - Google Cloud Cast convida GloboNeste período de mudanças intensas no mundo dos negócios, a digitalização permite que as empresas continuem inovando e se adaptando a diferentes cenários. A transformação digital das empresas anda a passos largos após quase uma década de crescimento estável, enquanto as empresas precisam otimizar os seus investimentos para garantir a continuidade de seus negócios. No oitavo episódio da segunda temporada do Google Cloud Cast, Daniel Leite, Executivo de Vendas do Google Cloud, e Marcelo Gomes, especialista em Modernização de Infraestrutura do Google Cloud, contam com a participação...

2021-10-2725 min

Google Cloud Platform Podcast Google Cloud Next Data, Analytics, and AI Launches with Eric Schmidt and Bruno AzizaMark Mirchandani is back this week with cohost Bukola Ayodele. We’re talking with Eric Schmidt and Bruno Aziza about all the awesome new analytics, data, and AI launches from last week’s Google Cloud Next conference. Our guests start the show outlining the challenges clients face when storing, organizing, and analyzing data in the cloud. These needs have inspired Google solutions that focus on simplifying data management for customers. Next announcements like BigQuery Omni, which helps customers achieve full data visibility with cross-cloud analytics, and DataPlex, which facilitates data management at scale, will change the way comp...

2021-10-2035 min

Google Cloud Platform Podcast Google Cloud Next '21 with Brian Hall and Forrest BrazealOn the podcast this week, Mark Mirchandani and Stephanie Wong hear all about the cool stuff happening at Cloud Next 2021. Brian Hall and Forrest Brazeal join the show to outline exciting announcements, fun partnerships, and what the future holds for Google Cloud. The immense prep and planning that went into Next shows through in the intentional and unified strategy of announcements and offerings at the conference. Our guests talk about this process and the challenges and decisions that went into the content choices and scheduling. The addition of Community Day, for example, was implemented to create a...

2021-10-1344 min

Google Cloud Cast [Edição Varejo] #4 - Descubra as soluções de Google Cloud para o varejoNesta série de episódios, nos aprofundaremos nos temas e aprendizados do nosso estudo FlashBlack - descobertas da última Black Friday para a próxima temporada, realizado pela R/GA a pedido do Google Cloud. No quarto episódio do Google Cloud Cast - Edição Varejo, Daniel Leite, executivo de Vendas do Google Cloud, e Marcelo Gomes, especialista em Modernização de Infraestrutura do Google Cloud, contam com a presença de Silvia Somazz, Head de Retail do Google Cloud e Alexander Carvalho, Vice Presidente Global de Entregas na Avenue Code, para compartilharem suas perspectivas sobre as f...

2021-09-2225 min

Google Talks Retail (GTR)Google Talks Retail - Mit Shopping-Anzeigen 30% mehr Conversion Value bei gleichbleibenden Kosten erzielenFür die viele Händler sind Shopping-Anzeigen einer der wichtigsten Bestandteile ihrer Werbeaktivitäten bei Google. Was man alles beachten sollte und was man konkret tun kann, um unterschiedliche Ziele zu erreichen hören wir in dieser Folge GTR (Google Talks Retail) von Julian, unserem Produktspezialisten im Bereich Shopping-Anzeigen.Mehr über unsere Shopping-Anzeigen erfahrt ihr auf den folgenden Seiten in der Google-Hilfe:Smarte Shopping-Kampagnen: https://support.google.com/google-ads/answer/7674739?hl=deZu GTR:Mit dieser Reihe an kurzen Audiocasts wollen wir, das Google Retail Team, insbesondere Händlern dabei helfen...

2021-09-1713 min

Google Talks Retail (GTR)Google Talks Retail - 70% mehr Store Visits und 30% geringere CPCs mit der optimalen Omnichannel-Strategie75% der Käufe im stationären Geschäft sind durch vorherige Online Recherche beeinflusst. Was solltet ihr tun, um eine ganzheitlich Kunden-Experience zu schaffen? Welche Lösungen bietet Google an diese zu bewerben und zu messen? Welche Resultate könnt ihr damit erzielen? Das und mehr besprechen wir heute mit dem Omnichannel-Spezialisten Thyge Backen.Mehr über unsere Omnichannel-Lösungen erfahrt ihr auf den folgenden Seiten in der Google-Hilfe:Store Visit Bidding/Omnichannel Bidding: https://support.google.com/google-ads/answer/9462119Local Campaigns: https://support.google.com/google-ads/answer/9118422?hl=deLocal Inventory Ads (LI...

2021-09-1709 min

Google Talks Retail (GTR)Google Talks Retail - Mit performanceorientierten Displaykampagnen 11% Conversions mehr erreichenIn dieser Folge von GTR (Google Talks Retail) hören wir von unserem Spezialisten für Display-Werbung Selcuk, wie ihr mit der Automatisierung eurer Displaykampagnen die Performance verbessern könnt.. Welche Werbelösungen gibt es eigentlich? Welche Formate sind für eure Werbeziele geeignet? Wo werden die Anzeigen ausgespielt? Diese und weitere Fragen zur Displaywerbung mit Google beantworten wir in dieser Folge.Mehr über unsere Display Lösungen erfahrt ihr auf den folgenden Seiten in der Google-Hilfe:Discovery Kampagnen: https://support.google.com/google-ads/answer/9176876?hl=deSmarte Displaykampagnen: https://support.google.com/google...

2021-09-1707 min

Google Talks Retail (GTR)Google Talks Retail - Tools zur Vorhersage von Produkttrends, Nachfrage und Performance.Was wird der nächste Fidget Spinner, welches Produkt fehlt noch in meinem Sortiment, zu welchem Preis bietet es der Markt und wie viel Budget sollte ich für meine Werbemaßnahmen kalkulieren? Diese Fragen und viele mehr könnt Ihr mit Google Tools beantworten. Welche es gibt und wo sie helfen können hören wir in dieser Folge GTR (Google Talks Retail) von Marvin, dem Analytical Champion für unsere zahlreichen Tools.Mehr über unsere Tools findet ihr auf folgenden Links:Google Trends: https://trends.google.com/trends/?geo=DEPer...

2021-09-1707 min

Google Talks Retail (GTR)Google Talks Retail mit flaconi - Wie flaconi den Optiscore verwendet und fortlaufend Account Performance verbessertIn dieser Folge von GTR (Google Talks Retail) berichtet Ann-Kathrin von flaconi, wie sie intern den Optiscore nutzen, um fortlaufend die Performance ihrer Accounts über mehrere Märkte hinweg im Blick zu behalten und zu verbessern. Sie erzählt, wie sie mit den Empfehlungen umgehen und wie sie entscheiden, welche sie annehmen und welche nicht.Ihr wollt mehr über den Optiscore erfahren? Dann folgt dem Link zu unserer Google-Hilfe:https://support.google.com/google-ads/answer/9061546?hl=deZu GTR:Mit dieser Reihe an kurzen Audiocasts wollen wir, das Google Retail Team, insb...

2021-09-0707 min

Google Talks Retail (GTR)Google Talks Retail mit Tchibo - Wie schaut die optimale Omnichannel Strategie aus?In dieser Folge von GTR (Google Talks Retail) berichtet Julia von Tchibo, wie ihre Omnichannel Strategie ausschaut und wie sie es geschafft haben, Channel übergreifend potenzielle Kund*innen mit lokaler Werbung anzusprechen und zu einem kompetitiven Cost per Store Visit in ihre Ladengeschäfte zu bringen.Mehr über Local Campaigns und Local Inventory Ads erfahrt ihr auf den folgenden Seiten in der Google-Hilfe:Local Campaigns: https://support.google.com/google-ads/answer/9118422?hl=deLocal Inventory Ads (LIA): https://support.google.com/google-ads/answer/6275309?hl=deZu GTR:Mit dieser Rei...

2021-09-0707 min

Google Talks Retail (GTR)Google Talks Retail - Effizienter mehr Keywords abdecken mit Google SearchDer Auktionsdruck nimmt insbesondere an Peak-Days wie Black Friday deutlich zu. Wie ihr in diesen Hochphasen effizienter mehr relevante Keywords abdecken könnt, erklärt Niklas (Search & Automation Specialist) in dieser Folge von GTR (Google Talks Retail).Mehr über Broad Match erfahrt ihr hier:https://support.google.com/google-ads/answer/2407779?hl=deZu GTR:Mit dieser Reihe an kurzen Audiocasts wollen wir, das Google Retail Team, insbesondere Händlern dabei helfen, sich optimal auf Black Friday und das Weihnachtsgeschäft vorzubereiten. Dazu führen wir Interviews mit Kunden und Spezialisten, um aus er...

2021-09-0312 min

Google Talks Retail (GTR)Google Talks Retail - Inspirieren und konvertieren mit YouTube Video Action CampaignsIn dieser Folge von GTR (Google Talks Retail) berichtet Carsten (Video Experte bei Google), dass YouTube nicht nur Awareness, sondern auch Consideration und Action kann. Wie das genau geht, welches Format man am besten dafür verwendet und welche Best Practices es zu beachten gilt hört ihr hier.Mehr Info zu Video Action Campaigns findet ihr hier:https://support.google.com/google-ads/answer/10147229?hl=deZu GTR:Mit dieser Reihe an kurzen Audiocasts wollen wir, das Google Retail Team, insbesondere Händlern dabei helfen, sich optimal auf Black Friday und das...

2021-09-0313 min

Google Talks Retail (GTR)Google Talks Retail - 10% Mehr Conversions bei gleichbleibenden Kosten mit dem Opti-ScoreIn dieser Folge von GTR (Google Talks Retail) geht es darum, wie ihr mit dem Optiscore 10% mehr Conversions bei gleichbleibenden Kosten erzielen könnt. Stefan ist unserer Google-Experte auf dem Gebiet und erklärt, wie genau das funktioniert und was man dafür machen muss.Mehr zum Optiscore findet ihr hier:https://support.google.com/google-ads/answer/9061546?hl=deZu GTR:Mit dieser Reihe an kurzen Audiocasts wollen wir, das Google Retail Team, insbesondere Händlern dabei helfen, sich optimal auf Black Friday und das Weihnachtsgeschäft vorzubereiten. Dazu führen wir In...

2021-09-0207 min

Google Cloud Cast T2E3 - Google Cloud Cast convida Iron MountainMuito se fala sobre a importância do gerenciamento adequado de dados para a jornada de transformação digital das empresas. Afinal, eles representam uma ferramenta poderosa para as organizações, gerando insights acionáveis para as tomadas de decisão e servindo como base para as suas estratégias de inovação. E, ao unirmos modelos de IA e ML com todo o potencial da nuvem, soluções como a Iron Mountain InSight podem servir como facilitadoras desse processo. No terceiro episódio da segunda temporada do Google Cloud Cast, Daniel Leite, Executivo de Vendas do Google Cloud...

2021-08-1855 min

Google Cloud Cast T2E2 - Google Cloud Cast convida Sky.OneA computação em nuvem tem ganhado cada vez mais relevância, apresentando um crescimento de 35,5% ao ano, segundo relatório da Associação das Empresas de Software (Abes). A expansão é justificada: para líderes de TI, o investimento em cloud representa uma oportunidade de modernizar infraestruturas on-premise, impulsionando a sua performance e ainda desfrutando de uma arquitetura ágil, flexível e com alta escalabilidade. Mas como implantar uma infraestrutura em nuvem na sua empresa? No segundo episódio da segunda temporada do Google Cloud Cast, Daniel Leite, Executivo de Vendas do Google Cloud, e Marcelo Gomes, Espec...

2021-08-0445 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 254: Comparing Google Shopping Ads To Google Search AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:This week we compare Google Shopping Ads to Google Search Ads and we cover three important areas to consider when starting a Shopping campaign: cost per click, bidding, and campaign optimization. We look at these three areas in relation to a shopping campaign and we compare and contrast the differences to a traditional search campaign. We hope you enjoy the episode, and if you’d like more...

2021-03-2252 min

Google Cloud Platform Podcast Google Cloud Game Servers with Mark MandelFormer GCP Podcast host Mark Mandel is our guest this week. He’s talking Google Cloud Game Servers, Agones, and more with Mark Mirchandani and guest host Stephanie Wong. Mark explains how dedicated game servers work and why gaming has embraced the idea of dedicated servers. Online multiplayer gaming with its need for fast, consistent state sharing among players benefits from dedicated servers and offers cheating mitigation and reduced latency, as well as development flexibility. He tells us a little about the history of the open source project, Agones, and how it has helped Kubernetes run memory-state ga...

2021-02-1042 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 234: Improve Your Performance And Efficiency With Google Ads EditorPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:Google Ads Editor is an amazing tool, and it’s free! This amazing tool helps speed up so many aspects of setting up and managing a Google Ads account. In this episode, the guys share their favorite parts of Google Ads Editor, tips on how to use Editor to do things faster in Google Ads, and they share some unique tools that you can only do on E...

2020-10-1249 min

Google News Update Episode 20: Google News UpdateComing up on the show! ◤◢◣◥◤ ◢◣ Articles ◢◣◥◤◢◣◥ New Google Search, Maps Tools Help Track California Wildfires pcmag.com/news/new-google-search-maps-tools-help-track-california-wildfires Google Launches Career Certificates For High-Demand Fields Google’s news licensing program still coming this year, will emphasize publisher branding ◤◢◣◥◤ ◢◣ Podcast ◢◣◥◤◢◣◥ Spotify: https://open.spotify.com/show/2PnvOqxXqmLcNJeTwp9UvB Apple iTunes: https://podcasts.apple.com/us/podcast/google-news-update/id1488575987 Google Play: https://play.google.com/music/listen#/ps/Iowanddyw5izpuadjqfnd6e6n6u Stitcher: https://www.stitcher.com/s?fid=484826&refid=stpr ◤◢◣◥◤ ◢◣ Social […]

2020-08-2300 min

Google News Update Episode 17: Google News UpdateComing up on the show! ◤◢◣◥◤ ◢◣ Articles ◢◣◥◤◢◣◥ ‘GTA 5’ Publisher CEO Says What Everyone Is Thinking About Google Stadia Massive Google Photos Change Impacts One Billion Users Google just announced it will automatically delete your location history by default ◤◢◣◥◤ ◢◣ Podcast ◢◣◥◤◢◣◥ Spotify: https://open.spotify.com/show/2PnvOqxXqmLcNJeTwp9UvB Apple iTunes: https://podcasts.apple.com/us/podcast/google-news-update/id1488575987 Google Play: https://play.google.com/music/listen#/ps/Iowanddyw5izpuadjqfnd6e6n6u Stitcher: https://www.stitcher.com/s?fid=484826&refid=stpr […]

2020-08-0200 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 210: What Metrics To Look At When Testing Ad Copy In Google AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Listen to Google Ads Strategy With Kyle Sulerud - https://googleadsstrategy.com/Show Notes:Clickthrough rate, conversion rate, or some other metric? The question is, what metric should you use to guide your ad optimization decisions in a Google Ads campaigns? On today’s show Chris and Jason get to the bottom of this question and talk about how they optimize ads in Google Ads. Thanks for l...

2020-05-0344 min

Google News Update Episode 14: Google News UpdateComing up on the show! ◤◢◣◥◤ ◢◣ Articles ◢◣◥◤◢◣◥ Two children sue Google for allegedly collecting students’ biometric data https://www.cnet.com/news/two-children-sue-google-for-allegedly-collecting-students-biometric-data/ Google Shares Data on How Virus Has Changed Movement in Cities https://www.bloomberg.com/news/articles/2020-04-03/google-shares-data-on-how-virus-has-changed-movement-in-cities Google and USCF collaborate on machine learning tool to help prevent harmful prescription errors ◤◢◣◥◤ ◢◣ Podcast ◢◣◥◤◢◣◥ Spotify: https://open.spotify.com/show/2PnvOqxXqmLcNJeTwp9UvB Apple iTunes: https://podcasts.apple.com/us/podcast/google-news-update/id1488575987 […]

2020-04-0500 min

Google News Update Episode 12: Google News UpdateComing up on the show! ◤◢◣◥◤ ◢◣ Articles ◢◣◥◤◢◣◥ Contrary to Trump’s claim, Google is not building a nationwide coronavirus screening website https://www.theverge.com/2020/3/13/21179118/google-coronavirus-testing-screening-website-drive-thru-covid-19 Google: G Suite now has 2 billion users https://news.google.com/search?q=gsuite%202%20billion&hl=en-US&gl=US&ceid=US%3Aen Google’s next streaming player will reportedly run Android TV and come with a remote https://www.theverge.com/2020/3/10/21173765/google-streaming-player-dongle-android-tv-chromecast-remote ◤◢◣◥◤ ◢◣ Podcast ◢◣◥◤◢◣◥ Spotify: https://open.spotify.com/show/2PnvOqxXqmLcNJeTwp9UvB Apple iTunes: […]

2020-03-1400 min

Google News Update Episode 11: Google News UpdateComing up on the show! ◤◢◣◥◤ ◢◣ Articles ◢◣◥◤◢◣◥ Google is indexing WhatsApp group chat links, making even private groups discoverable https://www.theverge.com/2020/2/21/21147073/whatsapp-google-group-chat-join-indexing-links-search-privacy-facebook Google Resists Demands From States in Digital-Ad Probe https://www.wsj.com/articles/google-resists-demand-from-states-in-digital-ad-probe-11582281000 Google is cracking down on Android apps that track your location in the background https://www.theverge.com/2020/2/21/21146834/google-play-store-background-location-tracking-review-process-android-11 ◤◢◣◥◤ ◢◣ Podcast ◢◣◥◤◢◣◥ Spotify: https://open.spotify.com/show/2PnvOqxXqmLcNJeTwp9UvB Apple iTunes: https://podcasts.apple.com/us/podcast/google-news-update/id1488575987 […]

2020-03-0100 min

Google News Update Episode 10: Google News UpdateComing up on the show!◤◢◣◥◤ ◢◣ Articles ◢◣◥◤◢◣◥ The straight line from Google Maps to Clearview AI https://www.theverge.com/interface/2020/2/7/21126498/google-maps-birthday-privacy-street-view-germany-clearview-ai Google Parent Alphabet Is No Longer A $1 Trillion Company After Latest Earnings Miss https://www.forbes.com/sites/sergeiklebnikov/2020/02/04/google-parent-alphabet-is-no-longer-a-1-trillion-company-after-latest-earnings-miss/#5164d813347f Google reportedly testing Play Music’s best feature for YouTube Music https://www.theverge.com/2020/2/6/21127070/youtube-music-google-play-streaming-service-uploads-library-sources ◤◢◣◥◤ ◢◣ Podcast ◢◣◥◤◢◣◥ Spotify: https://open.spotify.com/show/2PnvOqxXqmLcNJeTwp9UvB Apple iTunes: https://podcasts.apple.com/us/podcast/google-news-update/id1488575987 Google Play: […]

2020-02-2000 min

Google Edu Podcast 04. Saca partido a Google SitesEn el episodio de hoy... 🎯Repasaremos las últimas actualizaciones de las herramientas de G Suite.Os daremos una serie de ideas para sacarle partido a Google Sites.Introduciremos el modelo Flipped Classroom. Y os contaremos cómo podemos sacar provecho de la herramienta Google Keep para ser más productivos y organizarnos mejorG Quizz 🤔⁉¿Cuántos alumnos y profes puede haber como máximo en una clase de Classroom? Conoce la respuesta al final de este episodio.Actualizaciones y novedades 💡Destacamos algunas de las actualizaciones y novedades más importantes de l...

2019-10-0757 min

Method Podcast from Google Design Google UX InternsGarrett Tolbert, Andrea Davila, and Alex Lim talk to us about life as a Google UX intern. In this episode, we talk with a trio of UX interns with three very different paths to Google: What led them to their internships? How their experience has changed them. What’s next in their UX journeys? Handy links for this episode: Learn about internships at Google Meet our guests: Garrett Tolbert – UX Engineering intern at Google Andrea Davila – UX Writing intern at Google Alex Lim...

2019-09-1700 min

Google Cloud Platform Podcast Google Cloud Platform UX with Michael KleinermanOn this episode, our hosts Mark Mirchandani and Gabi Ferrara dive into Google Cloud Platform UX with guest and Google Product Designer Michael Kleinerman. Michael’s path to Product Designer started with “ancient” tech designing with Flash and 3D motion graphics and progressed from there through interaction designer to his place now with Google. His experience has helped him appreciate the many different kinds of designers needed for projects and how they have to work together for a good product. At Google, Michael’s team builds design systems that create a balance between what Google uses and what the...

2019-06-2633 min

Google Cloud Platform Podcast Google Maps Platform with Angela YuYour favorite Marks Mirchandani and Mandel are back hosting this week to touch base with Angela Yu about recent updates in Google Maps. As Angela describes Google Maps at a high level, it is your window into the real world, with coverage of Earth’s land and oceans. Google works hard to keep that information updated with satellite pictures, street view Google vehicles, and even backpacks for hikers to record hard to reach areas. The Google Maps API makes it easy for developers to use Maps data in their own projects. It can be used for something as...

2019-06-1237 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 152: Time Saving Tips For Google AdsTry Opteo free for 6 weeks - https://opteo.com/psp Get a custom proposal from Directive Consulting - https://directiveconsulting.com/ Have you heard about our new Patreon show? We put out a new episode every week and membership is only $2 a month! - https://www.patreon.com/paidsearchpodcastYes! Hello everyone and welcome back to the Paid Search Podcast. This week we're focusing on ways you can save time in Google Ads. Whether you're a busy business owner who wants to save time on Google Ads, or if you're a freelancer or agenc...

2019-05-2047 min

Method Podcast from Google Design Roxanne Pinto, Google FlightsIn this episode, host Travis Neilson interviews Roxanne Pinto, a content strategist at Google, about the role of UX writing in helping people use—and understand—machine learning-driven products. Listen in as Pinto shares insightful anecdotes about unpacking errors and how mental models shape product interactions and user trust. Handy links for this episode:Get an overview of Google IOExplore Google FlightsExplore Google Ads Meet our guest:Roxanne Pinto is a content strategist at Google, currently writing UX content for Google Flights and the Google Trips app. Previously she work...

2019-04-2300 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 144: Huge Google Ads Questions And Answers Show!Try Opteo free for 6 weeks - https://opteo.com/psp Get a custom proposal from Directive Consulting - https://directiveconsulting.com/Our Patreon Show - https://www.patreon.com/paidsearchpodcastFirst 100 PSP Episodes available - https://paidsearchpodcast.com/archive/Nursing Home build resources - http://paidsearchpodcast.com/nursinghomeMeasuring reach and frequency - https://support.google.com/google-ads/answer/2472714YES!!! This week we do a serious Google Ads questions and answers show. You've been sending us your Google Ads questions and today we answer a ton of the...

2019-03-2547 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 141: Nursing Home Google Ads Build Part 4 - Creating AdsTry Opteo free for 6 weeks - https://opteo.com/psp Get a custom proposal from Directive Consulting - https://directiveconsulting.com/ PSP Insider - https://paidsearchpodcast.com/insider/ Episode Archive - https://paidsearchpodcast.com/archive/ Yes! Welcome back to the Paid Search Podcast! This week we kick off the show with some news about the average position column being removed, then we take a listener question about the bail bond industry, and then we get back to the Big Daddy Nursing Home build and we cover ad formats and how we create ads a...

2019-03-0447 min

Method Podcast from Google Design Isabelle Olsson, Google HardwareIn this special crossover episode, Google Method shares an interview from Design Notes—a show about creative work and what it teaches us. Taped at Google Design’s 2018 SPAN Helsinki conference, host Aaron Lammer interviews Isabelle Olsson about her journey to becoming an industrial designer and the intricacies of crafting the design language for Google Hardware. From learning the basics of design from her grandfather (a self-taught industrial designer) to her fascination with materiality and color, tune in as Olsson discusses why it’s critical for designers to be inspired by the context in which products live. Meet o...

2019-02-0500 min

Method Podcast from Google Design Google UX ConfessionalsFrom inventing fictitious calendar entries to incorporating personal photos in design mocks, listen in to Google designers’ deepest design confessions. In this episode, host Travis Neilson and a panel of Google UX designers discuss and reflect on their peers’ anonymous confessions and offer insight on important topics, quirky habits, and design struggles that don’t often get airtime. Meet our panel:Simon Pan is a senior interaction designer at Google working on Google News. Before joining Google, he was a senior designer at Medium, Uber, and Amazon music. Brynn Evans is a UX lead at You...

2019-01-0800 min

Method Podcast from Google Design Illustrators at GoogleIn this episode, host Travis Neilson interviews a trio of Google illustrators creating images to inform and delight millions of people around the world. Designer Mat Helme shares insights from his work creating the guidelines for Google’s product illustrations. Motion Designer Laura Dumitru talks about her creative process and the animations she designed for the new Pixel startup sequence. Doodler Hélène Leroux shares the story of her illustrations for Back To The Moon—a Google doodle about filmmaker Georges Méliès, and the first doodle to be nominated for an Emmy. A few highligh...

2018-09-1900 min

Google Cloud Platform Podcast Google AI with Jeff DeanJeff Dean, the lead of Google AI, is on the podcast this week to talk with Melanie and Mark about AI and machine learning research, his upcoming talk at Deep Learning Indaba and his educational pursuit of parallel processing and computer systems was how his career path got him into AI. We covered topics from his team’s work with TPUs and TensorFlow, the impact computer vision and speech recognition is having on AI advancements and how simulations are being used to help advance science in areas like quantum chemistry. We also discussed his passion for the development of AI...

2018-09-1244 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 116: Age, Gender, and Income Demographics Options In Google Ads (EXPLAINED)Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ Yes! Welcome back to the Paid Search Podcast. This week we discuss the age, income, and gender demographic targeting options in Google Ads. We talk about the different targeting options, how we use them, and what this data is based on. Show notes - https://paidsearchpodcast.com/demographics-in-google-ads/ Google Ads Help article about demographic targeting - https://support.google.com/google-ads/answer/2580383 On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share...

2018-08-2531 min

Method Podcast from Google Design Jens Riegelsberger of GoogleIn this episode, Travis Neilson interviews Jens Riegelsberger, a UX Director at Google, about the company’s evolving design identity. Riegelsberger discusses his role in launching Google’s Product Excellence program—an initiative that sets the bar for quality and usability across all Google products—and what it means to build teams that favor multiple perspectives and diverse skillsets. A few highlights: On being a good leader“Look at your job as chiefly to enable other people's insights and eureka moments. That doesn't mean abdicating responsibility. It takes actually quite a bit of work to do this...

2018-08-2100 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 113: Important Google Ads UpdatesCheck Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ Hi everyone, welcome back to the Paid Search Podcast, the number one Google Ads podcast! Today we kick off the show with some banter about Google Ads and Facebook. Jason tells a story of how a moving company client was telling him Facebook was doing better than Google Ads, but then in Google Analytics the Facebook data was horrible! Then they we cover two new important Google Ads updates including an important display network placement exclusion and the new audience overlay feature on search campaigns.

2018-08-0543 min

Google Cloud Platform Podcast Connected Games with Unity and Google Cloud with Brett Bibby and Micah BakerHappy 4th of July! Today, Melanie and Mark go in depth with Brett Bibby and Micah Baker to learn more about Unity and its new strategic alliance with Google Cloud. We explore how an alliance between Google Cloud and Unity means easier development for game creators and better gaming for fans. Brett Bibby Brett Bibby is Unity’s Vice President, Engineering. Prior to his current role, Brett served as a Field Engineering and Evangelist at Unity consulting with developers throughout Southeast Asia, Australia, India, and greater Asia. Before Unity, Brett founded and ran a game st...

2018-07-0427 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 110: New AdWords Interface Is Here... Let's Talk New Features! (Google Ads)Please share this feedback video with Google so they add these two missing features into the new interface - https://www.youtube.com/watch?v=guyd2j6PuEc Hi everyone, thanks for checking out the Paid Search Podcast. This week open the show talking about the Google AdWords rebranding news. Google AdWords is becoming Google Ads! Then we dive into the new Google AdWords interface. We cover the best, new features in the new Google Ads interface. And we also highlight two crucial features the new interface is missing. How are you liking the new Google Ads interface? What are...

2018-07-0132 min

Google Cloud Platform Podcast Actions on Google with Mandy ChanThis week is all about Voices! 🎶🎤🔊 Mandy Chan joins Melanie and Mark to discuss the intricacies of building user Voice user interfaces with Actions on Google, developing with SSML and more! Mandy Chan Mandy Chan is the developer community manager for the Actions On Google team. Her role is to help expand the funnel of the Actions on Google developer community by creating practical tools and content like http://bit.ly/aog-codelab-1 and http://bit.ly/aog-codelab-2 Mandy began to build voice applications back in early 2016, and since then, she has built more than a dozen Voi...

2018-06-1134 min

Google Cloud Platform Podcast Open Source at Google Cloud Platform with Sarah NovotnyMark and Melanie are joined by Sarah Novotny, Head of Open Source Strategy for Google Cloud Platform, to talk all about Open Source, the Cloud Native Compute Foundation and their relationships to Google Cloud Platform. Sarah Novotny Sarah Novotny leads an Open Source Strategy group for Google Cloud Platform. She has long been an Open Source community champion in communities such as Kubernetes, NGINX and MySQL and ran large scale technology infrastructures at Amazon before web-scale had a name. In 2001, she co-founded Blue Gecko, which was sold to DatAvail in 2012. She is a program chair emeritus for...

2018-05-0238 min

Method Podcast from Google Design Josh Lovejoy from Google ClipsIn this episode, Aidan Simpson interviews UX Designer Josh Lovejoy about the design of the Google Clips camera, building user trust in ‘magical’ products, and ways of using UX to help people feel more in the moment. Learn more about the journeys and creative decisions of designers at Google by subscribing to the Method podcast. A few highlights: On overcoming the myths of magic, neutral AI, 10:22 “We can use technology to connect better with the self that we aspire to be. If we can get over some of these myths… I think we are capa...

2018-02-2700 min

Google Cloud Platform Podcast Google Play Marketing with Dom Elliott and Stewart BrysonIn this episode, Google Play Marketing is the customer of Google Cloud Platform. Melanie and Mark chat with Dom Elliott (Google Play) and Stewart Bryson (Red Pill Analytics) about how they use our big data processing and visualisation tools to introspect what is happening in the Google play ecosystem. Dom Elliott Dom Elliott leads global developer marketing communications for Google Play. His goal is to help Android app and game developers improve their app quality and business performance on Google Play, by raising awareness and understanding of features that can help them find success. Stewart Bryson

2018-02-2131 min

Google Cloud Platform Podcast Google Developer Experts SummitThis week your cohosts Francesc and Mark travel all the way to sunny Sunnyvale, CA to interview some Google Developer Experts on the amazing things they do. Google Developer Experts are a very interesting group of highly skilled people with a passion for technology and spreading their knowledge. We will talk about how they are using the cloud to improve research on cancer. Cool thing of the week How to avoid a self-inflicted DDoS Attack - CRE life lessons blog post Interviews: Alexis Moussine-Pouchkine Alexis is a Developer Relations Program Manager for the Google Cloud...

2016-11-1642 min

Google Cloud Platform Podcast Google Analytics and BigQuery at Trade MeEmily Melhuish and Lester Litchfield share with your cohosts Francesc and Mark how Trade Me, the second most visited page in New Zealand, integrates Google Analytics and BigQuery to understand their traffic and provide statistics to their users. About Emily Emily Melhuish is an Electrical Engineering student by day and a software developer by night. She works at Trade Me as a Full Stack developer in between studying at the University of Auckland where she learns how to blow circuits up. At Trade Me, her latest project was one surrounding Big Data and how to...

2016-06-2928 min

Google Cloud Platform Podcast Google Cloud Platform Support with Terrance ShepherdToday our guest star host, Brian Dorsey, and Mark interview Terrance Shepherd about his role as Technical Solutions Engineer working for Google Cloud Platform’s Support Team. About Terrance Terrance is a Technical Solutions Engineer working for Google Cloud Platform’s Support Team. He has been working to help customers from single person developers to Enterprises with 100’s of Developers for the last 16 months. Terrance also leads the Cloud Platform Support new product review process, where the Support team has input on usability, reliability and supportability of few product or features released. All new features and pr...

2016-05-0433 min

Google News Update Episode 10: Google News UpdateComing up on the show! ◤◢◣◥◤ ◢◣ Articles ◢◣◥◤◢◣◥ The straight line from Google Maps to Clearview AI https://www.theverge.com/interface/2020/2/7/21126498/google-maps-birthday-privacy-street-view-germany-clearview-ai Google Parent Alphabet Is No Longer A $1 Trillion Company After Latest Earnings Miss https://www.forbes.com/sites/sergeiklebnikov/2020/02/04/google-parent-alphabet-is-no-longer-a-1-trillion-company-after-latest-earnings-miss/#5164d813347f Google reportedly testing Play Music’s best feature for YouTube Music https://www.theverge.com/2020/2/6/21127070/youtube-music-google-play-streaming-service-uploads-library-sources ◤◢◣◥◤ ◢◣ Podcast ◢◣◥◤◢◣◥ Spotify: https://open.spotify.com/show/2PnvOqxXqmLcNJeTwp9UvB Apple iTunes: https://podcasts.apple.com/us/podcast/google-news-update/id1488575987 Google Play: https://play.google.com/music/listen#/ps/Iowa...

1970-01-0100 min

Google News Update Episode 13: Google News UpdateComing up on the show! ◤◢◣◥◤ ◢◣ Articles ◢◣◥◤◢◣◥ Google Classroom is the most popular education app on Android and iOS amid coronavirus Coronavirus: Making us love Facebook and Google all over again https://www.zdnet.com/article/coronavirus-making-us-love-facebook-and-google-all-over-again/ Google is offering $340 million in free ads for small businesses as part of coronavirus help package https://www.cnbc.com/2020/03/27/google-offering-800m-coronavirus-help-package.html ◤◢◣◥◤ ◢◣ Podcast ◢◣◥◤◢◣◥ Spotify: https://open.spotify.com/show/2PnvOqxXqmLcNJeTwp9UvB Apple iTunes: https://podcasts.apple.com/us/podcast/google-news-update/id1488575987 Google Play: https://play.google.com/music/listen#/ps/Iowanddyw...

1970-01-0100 min

Google News Update Episode 14: Google News UpdateComing up on the show! ◤◢◣◥◤ ◢◣ Articles ◢◣◥◤◢◣◥ Two children sue Google for allegedly collecting students' biometric data https://www.cnet.com/news/two-children-sue-google-for-allegedly-collecting-students-biometric-data/ Google Shares Data on How Virus Has Changed Movement in Cities https://www.bloomberg.com/news/articles/2020-04-03/google-shares-data-on-how-virus-has-changed-movement-in-cities Google and USCF collaborate on machine learning tool to help prevent harmful prescription errors ◤◢◣◥◤ ◢◣ Podcast ◢◣◥◤◢◣◥ Spotify: https://open.spotify.com/show/2PnvOqxXqmLcNJeTwp9UvB Apple iTunes: https://podcasts.apple.com/us/podcast/google-news-update/id1488575987 Google Play: https://play.google.com/music/listen#/ps/Iowanddyw5izpuadjqfnd6e6n6u

1970-01-0100 min

Google News Update Episode 15: Google News UpdateComing up on the show! ◤◢◣◥◤ ◢◣ Articles ◢◣◥◤◢◣◥ Why did Google abandon plans to open in Hong Kong? After seven years, a clue Google working on a smart debit card to rival Apple Card https://www.gsmarena.com/google_card_details_surface-news-42747.php Uber says guilty engineer on his own for US$180mil to Google https://www.thestar.com.my/tech/tech-news/2020/04/19/uber-says-guilty-engineer-on-his-own-for-us180mil-to-google ◤◢◣◥◤ ◢◣ Podcast ◢◣◥◤◢◣◥ Spotify: https://open.spotify.com/show/2PnvOqxXqmLcNJeTwp9UvB Apple iTunes: https://podcasts.apple.com/us/podcast/google-news-update/id1488575987 Google Play: https://play.google.com/music/listen...

1970-01-0100 min

Google News Update Episode 16: Google News UpdateComing up on the show! ◤◢◣◥◤ ◢◣ Articles ◢◣◥◤◢◣◥ Google Maps adds ‘Black Lives Matter Plaza’ after giant mural completed in Washington https://www.kiro7.com/news/trending/google-maps-adds-black-lives-matter-plaza-after-giant-mural-completed-washington/CFJGMF2MBRDKJGRZNHZVBRWAV4/ Google Assistant can directly answer ‘do black lives matter’ YouTubers are creating monetized videos for those who can’t donate to Black Lives Matter https://www.polygon.com/2020/6/2/21278150/black-lives-matter-funds-donations-youtube-monetization-zoe-amira ◤◢◣◥◤ ◢◣ Podcast ◢◣◥◤◢◣◥ Spotify: https://open.spotify.com/show/2PnvOqxXqmLcNJeTwp9UvB Apple iTunes: https://podcasts.apple.com/us/podcast/google-news-update/id1488575987 Google Play: https://play.google.com/music/listen#/ps/Iowanddyw5izpuadjqfnd6e6n6u

1970-01-0100 min

Google News Update Episode 20: Google News UpdateComing up on the show! ◤◢◣◥◤ ◢◣ Articles ◢◣◥◤◢◣◥ New Google Search, Maps Tools Help Track California Wildfires Google Launches Career Certificates For High-Demand Fields Google’s news licensing program still coming this year, will emphasize publisher branding ◤◢◣◥◤ ◢◣ Podcast ◢◣◥◤◢◣◥ Spotify: https://open.spotify.com/show/2PnvOqxXqmLcNJeTwp9UvB Apple iTunes: https://podcasts.apple.com/us/podcast/google-news-update/id1488575987 Google Play: https://play.google.com/music/listen#/ps/Iowanddyw5izpuadjqfnd6e6n6u Stitcher: https://www.stitcher.com/s?fid=484826&refid=stpr ◤◢◣◥◤ ◢◣ Social Networks ◢◣◥◤◢◣◥ Facebook: https://www.facebook.com/thegooglenewsupdate Youtube: https://w...

1970-01-0100 min