Shows
Bring Your Product Idea to LifeHow to create a sales plan for 2025 - with Catherine ErdlyWhat Does a Sales Plan Look Like for a Small Business?You’ve probably heard that you should have a sales plan—but what does that actually look like? Why is it important, and how do you go about setting meaningful sales targets?These are big questions, and I have the perfect guest to help answer them: Catherine Erdly of the Resilient Retail Club. Catherine specialises in helping independent retailers and e-commerce brands grow their profits and take control of their cash flow.In this episode, we discuss:Why a sales plan is e...2024-12-2739 min
The Resilient Retail Game PlanFour Retail Trends That Will Shape 2025Grab your essential FREE guide - How to clear excess stock without damaging your brand.-----The holiday rush is behind us, and if you’ve been busy running your business up until Christmas, you’re probably taking a well-deserved breather, pulling yourself together, and getting your sanity back. But before you get too comfortable, let’s take a moment to look ahead at what’s coming for 2025. In this episode, I want to talk you through what’s on the horizon for next year...2024-12-2626 minThe Resilient Retail Game Plan229 | Paid Advertising Secrets for Retailers with Aggie Meroni of White Bee DigitalGrab your essential FREE guide - How to clear excess stock without damaging your brand. ----- In this episode, I’m joined by paid ad specialist Aggie Meroni to discuss everything about paid advertising in 2024 and projections for 2025. Aggie, founder of White Bee Digital, shares valuable insights on Meta ads, ad trends during Black Friday, and practical tips to enhance ad performance for retailers. The discussion covers how you should measure your ad performance against buyer behavior, the importance of being strategic with which products you put money behind, the evolving Meta platform, and the su...2024-12-1926 minThe Resilient Retail Game Plan219 | Practical Solutions to Avoid Shortages Shortages: Consulting with Driftwood DesignsIn this exciting episode, I introduce a brand-new format for the Resilient Retail Game Plan, featuring a live consulting call with Becky Barratt from Driftwood Designs. Becky shares with me that at times they have found that they are surprised to discover that they are out-of-stock on their most popular products only to find that it might be up to eight weeks before they can get new inventory from the manufacturer. Becky is looking for guidance on how she can move from being reactive to limited stock to be proactive. I offer a couple of...2024-10-1022 minThe Resilient Retail Game Plan213 | Mastering Retail Profit Margins with Catherine ErdlyToday we are diving deep into the critical topic of profit margins and their importance in maintaining a profitable, sustainable and abundant retail business. I’m sharing examples from my retail industry experience to break down how to calculate profit margins, common mistakes to avoid, and practical strategies for improving profitability.I will also share how to balance costs and manage cash flow. Don't miss this episode filled with fundamental principles and actionable advice. If you are looking for some additional help to working out what your profit margins should be you can download my cal...2024-08-2935 minThe Resilient Retail Game Plan211 | Clearing Slow Stock Without Damaging Your Brand with Catherine ErdlyIn this episode of the Resilient Retail Game Plan, I'm addressing one of the most requested topics from my audience: how to clear slow stock without damaging your brand. We'll explore what makes a discounting strategy harmful to your brand, and why it's crucial to avoid blanket discounts in favor of targeted promotions. I'll walk you through practical steps for categorizing your stock into prime, okay, ends of line, slow sellers, and out-of-season, and provide actionable tips on how to manage each category effectively. We'll also discuss backup methods like secondary market sales and...2024-08-1519 minThe Resilient Retail Game Plan210 | Routines Of Highly Successful Retailers with Catherine ErdlyThe Power of Routines: Key Habits of Successful Retailers Today we are delving into the routines and habits that highly successful retailers adopt to thrive. I’m breaking down essential routines—from daily to yearly planning—that help businesses stay proactive and in control. I discuss the importance of structure, focusing on critical tasks first, and regularly reviewing business performance. Listen in for practical tips on setting priorities, planning time blocks, and maintaining focus to grow and sustain a resilient retail business. Don't forget to check the show notes for a handy PDF guide on these r...2024-08-0821 minThe Resilient Retail Game Plan209 | Crafting Creative Christmas Content with Alice LovedayMaking Christmas Content Fun: Tips for Product Businesses with Alice Loveday Today I’m joined by Alice Loveday, founder of Loveday Social, to discuss how small businesses can create fun and engaging Christmas content. We emphasize the importance of planning and starting early (we mean now, in the summer!) with a strategy that includes breaking down content purposes, using creative techniques like stop motion and video transitions, and nurturing customer relationships throughout the year. Alice shares practical tips and app recommendations for creating compelling content and stresses the value of showing passion and personality to connect with aud...2024-08-0128 minThe Resilient Retail Game Plan208 | Stress-free Christmas Marketing for Retailers with Catherine ErdlyIn this episode, I'll be sharing insights on how to prepare your Christmas marketing strategy efficiently. We've already covered strategies, handling burnout, product preparation, and more in previous episodes of this series. Today, I'll guide you on creating a structured marketing plan, breaking down the 13-week period before Christmas, and offer tips on repurposing successful past content to ease your workload. We'll also discuss the importance of a balance between planned content and spontaneous social media posts to keep your marketing fresh and engaging. [02:03] Importance of a Christmas Marketing Plan [02:50] Creating a W...2024-07-2511 minThe Resilient Retail Game Plan202 | How Your Mindset Impacts Your Business with Annabel GonifasIn this episode of the Resilient Retail Game Plan, host Catherine Erdly and coach Annabel Gonifas explore how mindset influences business performance. Catherine discusses her personal experiences and emphasizes the importance of addressing mindset in her Product Business Mastermind. Annabel elaborates on the key challenges small business owners face, such as limiting beliefs, values alignment, and understanding personality strengths using tools like Clarity 4D. They discuss how understanding these elements can help business owners overcome procrastination, enhance motivation, and align their businesses with their true values and strengths. The conversation offers practical insights into how a strong partnership between...2024-06-1329 minThe Resilient Retail Game Plan200 | Celebrating 200 Episodes!I can't believe I'm actually saying this, but it's episode number 200 of the Resilient Retail Game Plan. It is unbelievable to me that the podcast that I started nearly four years ago in 2020 has just hit its 200th episode, and I wanted to do something a little bit different today. I have swapped places with my guests and I am being interviewed for today's episode. I'm being interviewed by Sarah Scott, who is my podcast manager. We are diving into why I started the podcast, what I love about hosting this sho...2024-05-3035 minThe Resilient Retail Game Plan193 | The First Golden Rule for Effective Stock Management with Catherine ErdlyIs your cash flow problem really a stock management problem? The reason I asked this question is because recently when I ran the Retail ROAR summit, I asked everyone who signed up what their biggest issues were. And the biggest issue that came up, particularly in people with a six-figure (or more) businesses, was their cash flow and people were talking about issues that they were having managing it. This happens to be an area that I love to geek out about so I wanted to share my experience from the retail industry to...2024-04-1119 minThe Resilient Retail Game Plan190 | Four Golden Rules to Creating a Business You LoveBeing in the retail business today has been described to me as standing on one side of the Grand Canyon and being able to see the other side, but having no idea how to get across. You are an ambitious, focused business owner who has big plans, and big dreams for their businesses, but you just can’t see how to bridge the gap between where you are today and where you want to be. So today I'm going to be sharing with you some of the behaviors and actions that I've seen small b...2024-03-2132 minThe Resilient Retail Game Plan176 | The Power of Influencer Marketing in Retail with Lindsay SchneiderIn episode 176 of the Resilient Retail Game Plan, host Catherine Erdly, founder of the Resilient Retail Club, engages in an insightful discussion with Lindsay Schneider, founder of the self-tanning brand, Get Into the Limelight. We discuss the trials and triumphs of building a brand, focusing on Lindsay's experience in product sourcing, the process of creating a quality self-tanner, and the marketing strategies that worked best for her. Lindsay emphasizes the importance of influencer marketing, discussing strategies for selecting influencers that have a genuine love for the product and authenticity in their promotion. She also talks ab...2023-12-1427 min
Bring Your Product Idea to LifePreparing to sell your products at Christmas - with Catherine ErdlyThis episode is a timely release of episode I record a while ago with Catherine Erdly, the founder of the Resilient Retail ClubCatherine helps product businesses start, grow and scale profitable businesses that last. In this podcast Catherine shares the best things that you can do as a product-based business now to prepare for Christmas, get ahead and boost your sales.It is an episode packed full of specific, actionable steps, and is going to help so many of you have a less stressful Christmas season! Listen in to hear Catherine share:A...2023-06-2338 min
Building your BrandUnleashing your profit potential: Catherine Erdly's guide to retail successFor those of you who've been around a while, you'll know that before I focused solely on branding I used to run a stationery shop alongside my full-time job, selling at markets on weekends so I know just how hard running a product-based business can be. I'm really excited to share today's episode with retail expert, author of Tame Your Tiger and Resilient Retail founder Catherine Erdly who joined me to talk all things retail. We explore the hurdles that can consume product-based businesses if not addressed effectively. Even if you don't run a product-based b...2023-06-1454 minThe Resilient Retail Game Plan127 | The Most Important Thing You Can Do For Your Business In 2023So, we’ve made it - 2023 is here! Times have been tough for the retail industry for a good, long while now and who knows what unforeseen events lie ahead as we enter a new year, but against the odds and throughout the uncertainty I still believe the most important thing I can recommend you do for your business this year is to plan, plan and plan! Now, you may well be asking, “Catherine! Why make a plan when things are always changing?”, and it all comes down to perspective - we’re a very outcome-led society and I want to...2023-01-0523 min
Bring Your Product Idea to LifePreparing to sell your products at Christmas - with Catherine ErdlyCatherine Erdly is the founder of the Resilient Retail Club, and helps product businesses start, grow and scale profitable businesses that last. In this podcast Catherine shares her top tips for how you can prepare to sell your products this Christmas.EPISODE NOTES**Please remember to rate and review the podcast - it really helps others to find it.**Today on the podcast I'm re-releasing a conversation I recorded with Catherine Erdly last September about how to prepare for Christmas.Catherine is the founder of the Resilient Retail Club. Catherine worked...2022-06-2439 min
The PR SpotlightINTERVIEW: Catherine Erdly on how PR has accelerated her businessIn this episode I want to introduce you to Catherine Erdly, Retail Expert, Small Business Champion and Founder of The Resilient Retail Club. Catherine & I started working together in 2020, not long before the first national COVID-19 lockdown. We met when we were both presenting at Top Drawer 2020 and then started a conversation about how PR could help increase Catherine’s visibility as a retail expert. Catherine has absolutely SMASHED her visibility objectives and is now a ‘go to’ when it comes to small business retail; her results have been incredible. Take a list...2022-03-0756 minThe Resilient Retail Game Plan82 | Pricing And Profitability In The Era Of Rising CostsIf you’re not already feeling the pinch yourself, you’re no doubt aware from the news that the cost of living is increasing across the board. From household energy through to groceries, as well as the seemingly exponential rise of fuel costs, the hike in national insurance contributions and the shift in variable-rate mortgages it’s no wonder that people are looking more closely at their outgoings and are managing their costs more carefully. Outside the household, this is of course impacting businesses and retail too. Freight, materials, packaging and duty costs are all subject to these fi...2022-02-2426 minThe Resilient Retail Game Plan81 | Classics, Candles, Community And Circularity With Thalia Caddy Of Wild BooksIn episode 81 of The Resilient Retail Game Plan, I speak to Thalia Caddy. As a theatre manager hit hard by the pandemic, Thalia wanted to create opportunities for the moments of escapism that were all but stripped from the national playhouses by numerous lockdowns. Enter Wild Books, a business with circularity and community writ large from page one, where Thalia bundles pre-loved literature with hand-made candles that immerse you in each book’s location. In today’s episode, we talk about getting people to think about their purchases differently, taking people along on the journey and being trans...2022-02-1730 minThe Resilient Retail Game Plan80 | Innovation In The Circular Economy With Charlotte Morley Of The Little LoopBetween the ongoing climate crisis, a global pandemic and waves of continent-wide lockdowns, the last few years have seen marked shifts in consumer behaviours and attitudes, with more people considering the sustainability of their shopping habits and the ethics of production and manufacturing, than ever before. Things are moving in the right direction but it’s often the case that we don’t respect or care for products when they’re inexpensive, which inevitably results in a more disposably-inclined mindset and more waste - and this is no more true than when it comes to fast fashion. So, in...2022-02-1035 minThe Resilient Retail Game Plan79 | Empowerment, Experience and Innovation With Connie Nam of Astrid & MiyuIn today's episode of The Resilient Retail Game Plan, I speak to the founder of jewellery brand Astrid & Miyu, Connie Nam. Dissatisfied with a market of impersonal jewellery brands sold by uninspiring stores Connie made it her mission to create her own range of innovative jewellery products, delivered via a personal, engaging and empowering experience. From being stocked in Selfridges to counting Jessica Alba amongst her customer base, it’s important to remember that Astrid & Miyu’s wonderful success hasn’t happened overnight, and in this podcast, Connie shares a number of her observations and tips when it com...2022-02-0328 minThe Resilient Retail Game Plan78 | Recommerce With Wilson Griffin and Karin Dillie of Recurate Charity shops and thrift stores have been firm fixtures of the modern retail space since at least the 1950’s and primarily second-hand product websites like eBay and Craigslist are now both running into their mid-twenties - resale is certainly not a new phenomenon, but it’s in recent years that advances in technology and shifts in consumer habits have allowed the second, and even third-hand market to flourish like never before. In episode 78 of The Resilient Retail Game Plan, I speak to Wilson Griffin and Karin Dillie of the tech-enabled resale service, Recurate. Recurate’s mission is to loo...2022-01-2729 minThe Resilient Retail Game Plan77 | What Does Success Look Like In 2022? I’ve said it before and I’ll say it again - there’s no silver bullet when it comes to creating a successful product business, but we can look at industry stories, review the data and trace trends to help us sketch out a bit of a roadmap for each coming year. In episode 77 of The Resilient Retail Game Plan, there are some key themes that I want to run through that I think are less the “secrets to success” and more a pragmatic approach to ensuring you and your business can weather these uncertain times, for both retail and...2022-01-2027 minThe Resilient Retail Game Plan76 | Making Plans For Uncertain TimesOne question I get a lot, and one that's certainly become much more pertinent in the last few years, is "Why bother making plans when things are so uncertain?" Even without the wildcard of a global pandemic, the retail landscape is constantly changing and does so at a dramatic pace - it's no surprise then that business owners are frustrated and fatigued by making plans that might be redundant by the end of the month, if not week! I've worked many years in the retail industry, through periods of major instability, and this is the oft-quoted motto that has...2022-01-1322 minThe Resilient Retail Game Plan75 | Creating Communities With Jessica Rose In the age of Coronavirus, we’re fortunate enough to be better connected than ever. Social media platforms, online forums and community-centric apps have given us the tools to enjoy, learn and share our interests and passions with like-minded people from all around the world - but when it comes to product businesses, it's a surprisingly under-utilised engagement tool. Online communities can not only extend your reach far beyond a traditional brick-and-mortar store but can help produce organic and long-lasting brand engagement with customers who will willingly champion and support your brand. In today’s epis...2022-01-0636 minThe Resilient Retail Game Plan74 | 2021: A Year In Review Merry Christmas to all you small businesses owners out there - I hope you had a good season of sales and that you’re having a well-earned rest before we all hit the ground running for 2022. As this is the last podcast episode of 2021 I thought it would be a good opportunity to take a look at the last year in retail - from what trends have developed over the last 12 months, to how the industry has been continually shaped by global events. Despite seeing a stronger start to the year than expected and physical st...2021-12-3020 minThe Resilient Retail Game Plan73 | Value and Values: What Lies Ahead For Retail In 2022?With Christmas Day but a few sleeps away, I hope you and your business have not only survived but thrived this festive season, and hopefully, you can look forward to some well-deserved rest once those last few orders are picked, packed and shipped! Never one to rest on my laurels I’m already looking ahead to 2022 to try and ascertain what trends we could expect to see, even whilst the shadow of Omicron-driven uncertainty stretches into next year. In today’s episode, pulled from my research as a Forbes contributor, I cover the four key themes...2021-12-2330 minThe Resilient Retail Game Plan72 | Slow Marketing, Social Enterprise And The Personal Touch With Charlotte Pearce As business owners, and in a world that seems to be evolving at an ever-increasing pace, the convenience, reach and speed that today's marketing tools afford us is very appealing - but the bigger question is: are they effective? As customers, it can often feel like we're being pummeled by a barrage of marketing from every source of tech that we owe - we're snowed under by email subscriptions, solicited over SMS and interrupted mid-video and song by flash-bang advertising. Maybe it's time we slowed things down and reconsidered how we connect, engage and retain our valued customers. 2021-12-1635 minThe Resilient Retail Game Plan71 | Staying Resilient: Self Care and Rest with Ekua Cant With the big day but a few weeks away, we're truly bang-in-the-middle of Christmas crunch-time. You're no doubt juggling orders and shipments as well family commitments and making plans for the festive holidays. But, with so many different elements to manage and demands being made of your time, I'd be willing to bet that the one thing you're not prioritising is you. In today’s episode, I speak to Confidence Coach and author of “Be Your No.1 Cheerleader” Ekua Cant. With a mission of being positive in business, career and in life, Ekua helps women to back themselve...2021-12-0924 minThe Resilient Retail Game Plan70 | Managing The Demands Of Your Business And Your Body With Beth Coldrick Between the numerous learning curves, family commitments, marketing schedules, profit margins, post office runs and, well, the list goes on, I think we’d all agree that running your own business can be exhausting. Intense work schedules can lead to fatigue and we’re all likely to experience burn-out and brain fog at some point - but how do you manage running a business whilst suffering from chronic or long term illness. In today’s episode of The Resilient Retail Game Plan, I speak to the founder of BAO Skincare, Beth Coldrick. With a background in natural beauty therapy and nutrit...2021-12-0231 minThe Resilient Retail Game Plan69 | Charitable Giving And Purpose-Led Product Businesses with Veronica Bamford-Deane Happy Thanksgiving everyone! Today marks one of the US’s biggest holidays, as well as the eve of one of the biggest retail events of the year: Black Friday. Historically a day for bagging unbelievable bargains, the consensus on this massive shopping event has shifted somewhat in recent years, with some people and companies pushing back against this festival of consumerism with a message to shop small and in some cases offering to support charitable causes through their sales. Customers are getting more attuned to purpose-led businesses and want to buy from people that are putting purpose at...2021-11-2531 minThe Resilient Retail Game Plan68 | Real-life Retail With Club Members Rani, Annabelle and EmilyWhether this is your first festive sales season or you’re a Christmas retail veteran there’ll always be challenges to overcome and surprises you didn’t anticipate. Everyone's business is different and operates with its own set of rules and idiosyncrasies, which means even with the best direction from dependable sources it can feel like much of the advice available is a bit abstract when comes to trying to apply it to your own business. So, for today's episode, I’ve enlisted the help and perspectives of three of my Resilient Retail club members to try and give...2021-11-1845 minThe Resilient Retail Game Plan67 | Quick Wins And Tik Tok With Charis Varley Social media platforms like Facebook and Instagram have completely revolutionised the way in which small independent businesses can reach potential customers. The democratisation of the online retail space paired with widely accessible, user-friendly marketing tools like Canva have helped elevate the profile of many small brands and start-ups. Increased visibility is great but the work you’re putting into market yourself needs to translate to orders. In episode 67 of The Resilient Retail Game Plan, we speak to the founder of Sparkle Storm UK, Charis Varley. A previous apprentice of mine, Charis has discovered huge success through using Ti...2021-11-1130 minThe Resilient Retail Game Plan66 | The Importance Of Showing Up At Christmas With Elizabeth Stiles I think we can all agree that Christmas wouldn’t be much of a success if Santa Claus didn’t show up, and the same holds true for your business. If you don’t put the time and effort in to get yourself out there and make your brand and your products more visible you won’t be taking full advantage of one of the most lucrative sales seasons in the calendar. Incredible products will sell themselves, but some of your lines will need a little TLC to get them flying off the shelves. That’s why it’s not only impor...2021-11-0438 min
Bring Your Product Idea to LifePreparing to sell your products at Christmas - with Catherine ErdlyChristmas is coming! Catherine Erdly is the founder of the Resilient Retail Club, and helps product businesses start, grow and scale profitable businesses that last. In this podcast, Catherine shares her top tips for how you can prepare to sell your products this Christmas.EPISODE NOTES**Please remember to rate and review the podcast - it really helps others to find it.**Today on the podcast I'm talking to Catherine Erdly, founder of the Resilient Retail Club. Catherine worked in the retail sector for two decades, working with household names such as Coast...2021-10-2938 minThe Resilient Retail Game Plan65 | What Does Black Friday Mean For Your Business?Since originating in the United States, developed as a major sales stimulus event based around Thanksgiving, Black Friday has since migrated to many other economies around the globe where businesses offer a wide range of deals and discounts for a limited time, effectively marking the beginning of the festive shopping season. Small businesses often don’t have the resources to pull off the seemingly too-good-to-be-true offers that larger retailers flood the market with at the end of November, and with the degree of push-back we’ve seen from consumer-conscious campaigns in the form of counter-events like ‘Small-business Saturd...2021-10-2833 minThe Resilient Retail Game Plan64 | Anxiety-Reducing Accounting with Rachel MartinManaging finances can prove to be a major source of anxiety for many business owners. From trying to navigate the maze of bureaucracy that is self-employment to juggling multiple income streams, there’s a lot to keep track of, and the last thing you need is to get caught out come the end of the tax year. If you feel like you’re sinking in spreadsheets it might be time to enlist the services of an accountant. In today’s episode, I speak to Rachel Martin. As the founder of ‘Accountant_She’, Rachel wants to change the way business...2021-10-2131 min
Start Scale SucceedEpisode 15 - Getting Ready for Black Friday & the Christmas Selling Period with Catherine ErdlyBlack Friday is one of the key promotional events of the year. This week on Start Scale Succeed Nicole is joined by Catherine Erdly, founder of the Resilient Retail Club. Find out all about how to prepare for Black Friday and what you need to think about in the lead up to the event itself. KEY TAKEAWAYS Interest in Black Friday is on the decline a little with a lot of deals not actually being the best deals of the year and the lack of a connection from the UK market to the American tradition. Don’t ge...2021-10-2132 minThe Resilient Retail Game Plan63 | Spreading Happiness with John’s Crazy Socks Consumers are thinking more about how they connect and relate to their purchases than ever before - from shopping small and local to seeking out products that align with their values. As a consequence, it is truly encouraging to see such a large rise in the number of purpose-driven businesses coming to market that cater for people who want their cash to contribute to something greater than a business’s bottom line. From fair-trade and B-Corp certification to profit percentage pledges to charity, retailers big and small and showing how having a mission beyond making money benefits everyone. ...2021-10-1436 minThe Resilient Retail Game Plan62 | Connected Packaging With Cameron Worth From AI chatbots to cloud computing, I hardly need to tell you, small business owners, that technology is constantly changing how the retail industry operates - we’ve all become very familiar with self-checkouts, targeted advertising and next or same-day delivery, but cutting-edge tech often comes at a steep price and requires robust infrastructure, and so is often outside the grasp of many fledging independent businesses and startups. However, two technologies that don’t require a huge outlay of capital are NFC, the near field communications tech that powers contactless payments, and one technology that has become ubiqu...2021-10-0725 minThe Resilient Retail Game Plan61 | Consumer Personalization with Michael OsborneIf there’s one advantage of being a small business over mainstream retailers, it’s the personal touch and connection you can foster between you and your customers - when you’re the one making the products, fielding customer questions and organising deliveries, closer proximity to your buyers is baked into the very nature of your business-running role. In today's episode of The Resilient Retail Game Plan, I speak to Michael Osborne - president of Wunderkind, a marketing firm that helps digital businesses to deliver one-to-one messages at scale, about the vital importance of personalisation in retail, which w...2021-09-3030 minThe Resilient Retail Game Plan60 | How Can You Maximise Your Efficiency?With just under 100 days left until Christmas Day, I’ve got my festive fingers crossed that with a little help from The Resilient Retail Game plan you’re feeling well prepared for the busy Christmas sales season. If you’ve got your stock levels sorted and your marketing scheduled now is the time now to look ahead for bottlenecks - to see if you can anticipate and pre-empt pinch points and tackle them head-on by being practical and resourceful. The crunch you experience in your business at Christmas is usually indicative of how your business will fe...2021-09-2319 minThe Resilient Retail Game Plan59 | Mapping Out And Planning For The Festive SeasonAs we’ve covered over the last 10 or so episodes, there’s a lot to consider and arrange when it comes to getting ready for the festive season. From securing stock to marketing and delivery, there are so many moving parts to keep track of, and as the orders fly in and things get busier, it’s all too easy to lose focus, make mistakes and burn out. Strategising week-by-week might be effective for the majority of your trading year, but once the holidays roll around you really need to look at the entire festive period in one go...2021-09-1619 minThe Resilient Retail Game Plan58 | Bringing Big Retail And Small Brands Together With Matt HopkinsWhilst big retail isn’t exactly going anywhere, we’re seeing more and more that customers want something that mass-produced products and high street giants generally can’t offer - to be part of a journey when it comes to the consumer experience. Whether it’s getting their hands on something handmade and unique or voting with their wallet by buying locally and sustainably, consumers are savvy and know that it’s small, independent businesses that they need to go to for gift-able treats, purpose-led products and exciting exclusives. But as you may have experienced yourself, ge...2021-09-0928 minThe Resilient Retail Game Plan57 | Three Questions To Ask Yourself When Ordering Your Christmas StockAs we’ve covered in previous episodes, Christmas has all the potential to be the most profitable point of your financial year, but a lot of your sales success is dependent on how well prepared you are to meet the demands of your customers. From making sure you’ve secured enough of your bestsellers to avoiding creating a stockpile of those dreaded ‘brown bananas', forecasting your sales and ordering stock can be a difficult and abstract task. So, in episode 57 of The Resilient Retail Game Plan, I run through three vital questions you need to ask yourself before...2021-09-0223 minThe Resilient Retail Game Plan56 | 5 Books That Have Made An Impact On Me And My BusinessIn my first solo episode in three and a half months and as a break from my Xmas content, I thought I’d spend this podcast sharing with you the five books that have made an impact on me and my business. You can always find me reading, I mostly have my head buried in novels, but when I started The Resilient Retail Club digging into business books keep me focused and helped me absorb info that has helped me work more productively and effectively. First up is “Profit First” by Michael Michalowicz where he ultimately discusses why ta...2021-08-2624 minThe Resilient Retail Game Plan55 | The Power Of The Personal: PR And Branding With Lucy WernerConsumers, now more than ever, want to connect and relate to the brands and businesses that they buy from. It’s not enough to just send your products out into the world and expect them to fly off the shelves - you have to convey who you are and what you value if you want to stand out to your customers. Regardless of whether your product business was born from a simple hobby, has grown out of a search for sustainable alternatives, or aims to disrupt the market, when it comes to PR and branding, as my guest on to...2021-08-1942 minThe Resilient Retail Game Plan54 | Mastering Management with Pip FoulshamWhether you’ve already established a crew of handy helpers or you’re looking to add your first extra pair of hands to the production line in time for your Xmas orders, recruiting is just the first step in putting a trustworthy team together. Setting expectations, engaging your workforce and ultimately managing your staff is a whole other ballgame with its own challenges and intricacies. In episode 52 of The Resilient Retail Game Plan, I speak to Human Resources Consultant Pip Foulsham. From working in retail to being employed as part of the NHS, Pip now assists business owne...2021-08-1229 minThe Resilient Retail Game Plan53 | Seeing The Funny Side With Small Biz MemesSo, today's episode is a little different for two reasons. Firstly, we experienced a little technical issue during this recording, consequently, there’s a shift in my audio quality from around 25 minutes into the episode - my apologies! But secondly, and more importantly, we’re taking a break from getting ready for Christmas to let off some steam. The life of a small business owner is generally a rewarding one, but it can be lonely and monotonous with few, if any, colleagues to vent frustrations to, or co-workers to support you through periods of stress and p...2021-08-0532 minThe Resilient Retail Game Plan52 | Santa’s Little Helpers: Hiring and HR with Mandy HamerlaIt may not be a workshop at the North Pole, but your small business is likely to be just as busy come Christmas time. By the same token, you may not have quite as many ‘customers’ as Santa Claus but you certainly might need a band of elves to ensure your orders are fulfilled, your products are produced and your deliveries are sent out on time. Taking on team members can feel like a big step for small business owners, but building a workforce, whether it’s seasonal or not, doesn’t have to be as scary as it might se...2021-07-2938 minThe Resilient Retail Game Plan51 | (Merry) Digital Marketing with Narada McKoyIf the previous few episodes hadn’t made it abundantly clear, prepping and optimising your product business for Christmas is absolute vital if you want to make the most of the year’s peak purchasing season. Building genuinely engaged audiences and deploying successful marketing campaigns doesn’t happen overnight, you have to get a strategy in place and when it comes to the festive period, the earlier the better. In today’s episode we speak to Narada McKoy, founder and director of Bravada, who specialise in digital strategy, performance marketing and app marketing. Having learnt a thing or two at...2021-07-2233 minThe Resilient Retail Game Plan50 | PR, Press And Product Placement With Rosie Davies-SmithYou may remember that the power of PR played a large part in the results of my recent product business survey, and with Christmas, technically, on the way, getting into gift guides and being found in features could make a big difference to your sales come the festive season. Approaching press outlets, however, can be a bit intimidating, so, as part of this series of episodes focusing on getting set for Christmas, I spoke to PR Dispatch founder, Rosie Davies-Smith to discuss how to plan out pitching your products. Founded in 2017, PR Dispatch puts the power in the hands...2021-07-1531 minThe Resilient Retail Game Plan49 | Getting Ready For Christmas…In July with Joanne GriffinFrom the sounds of Slade and Band-Aid permeating the airwaves to the snowflake fringed points of sale at seemingly every checkout, for better or worse, Christmas seems to start earlier every year. On average, the buying public might resent the idea of turning their thoughts to the festive season as soon as the Hallowe’en decorations are down, but with one-third of all retail sales taken in the six-week run-up to Xmas, the reality for retailers is that their Chrimbo considerations have to start a whole lot earlier...and I'd suggest that's as early as July! So fo...2021-07-0829 minThe Resilient Retail Game Plan48 | Pitching To The Press with Komal Pandya-RaoThis episode marks the one year anniversary of the launch of The Resilient Retail Game Plan podcast, and to all my guests and those that have tuned in over the last 47 episodes, I can’t thank you enough! I hope the podcast continues to entertain and educate you, and I look forward to sharing more of my product business knowledge with you in the episodes to come! In today's episode, I speak to Komal Pandya-Rao of The Design Palette, a self-taught designer making bright and bold luxury stationery. Komal’s colourful paper goods have been featured in the l...2021-07-0134 minThe Resilient Retail Game Plan47 | Purchase-Planning and Pinterest with Vanessa RinaldiWith ever-improving engagement platforms and tools giving business owners so many different ways to reach potential customers, it’s important to diversify your marketing channels in order to get your products in front of the right people. Due to their cultural ubiquity, Facebook and Instagram might be some of the first platforms that come to mind when you’re thinking of where to advertise and even sell your products - but social media platforms users aren’t primarily scrolling for products, meaning you might not see the best return on your time and money. Built to drive...2021-06-2432 minThe Resilient Retail Game Plan46 | Guest Blogging with Colette MachadoBetween securing product placements and getting featured in gift guides, guest blogging isn’t perhaps the first thing you’d think of when it comes to possible PR opportunities, but it can be a powerful way to connect with your ideal clients and gain exposure. In today’s episode, I speak to PR specialist Colette Machado. From previously working as an online journalist for BBC News to helping entrepreneurs get in front of their target audience, Colette has 20 years of experience and a wealth of tips on how to approach blogs, how to provide value as a writer...2021-06-1732 minThe Resilient Retail Game Plan45 | SEO Strategy with Khaleelah JonesSearch Engine Optimisation or SEO, in simple terms, is the process of improving the quality and quantity of traffic to your website, and with more small businesses adopting a digital-first business model than ever, creating the optimal conditions for being found organically through search results is incredibly important. Compared to the simple transactional nature of paid advertising, SEO can seem highly technical and when I speak to small business owners they often report finding it overwhelming asking “Where do I start?” and “What should my priorities be?” So, for episode 45 of The Resilient Retail Game Plan, I’ve enliste...2021-06-1034 minThe Resilient Retail Game Plan44 | Effective E-Commerce With Anna HennebeckFrom marketplace apps like Depop to capitalist behemoths like Amazon, E-commerce comes in many shapes and forms but none often so critical as your own website. In this day and age, and especially in the aftermath of the Coronavirus pandemic, consumers expect your business, small or large, to have some form of online presence - fortunately, it’s easier than ever to set up a website. But how do you make sure that it’s working effectively, that it’s accurately conveying your range of products, and most importantly that it’s converting? In today’s episode, I speak to...2021-06-0328 minThe Resilient Retail Game Plan43 | The Power Of Email Marketing With Eman IsmailEmail has become as ubiquitous a form of communicating with customers as any of the traditional marketing mediums, and in an increasingly digital world, emails couldn’t be more valuable in helping customers to make a decision on what and what not to buy. It’s a powerful tool and really makes money when it works, but despite many small business reporting having an email list, email marketing is still hugely under-utilised. For this episode of The Resilient Retail Game Plan, I’ve enlisted email strategist and copywriter Eman Ismail. She never gets bored of talkin...2021-05-2733 minThe Resilient Retail Game PlanBirthday Bonus Episode - 5 things I've Learnt About Creative Product Businesses From Running My MembershipFrom my long career in the retail sector to working one-to-one with large clients and hosting numerous courses I know first-hand how confusing and overwhelming running a business can be and decided last May that I wanted to create, and make available, helpful content around running creative product businesses. I quickly decided to start a membership program and the rest, as they say, is history! And now, celebrations are in order! It’s not only my birthday this week, but the Resilient Retail Club turns one, and I thought it was the perfect opportunity to reflect on th...2021-05-2630 minThe Resilient Retail Game Plan42 | Lessons in Loyalty With Fiona Stevens Loyalty is absolutely key when it comes to selling creative products, but it’s something business owners often don’t prioritise. It’s easy to get distracted chasing new customers and with the prevalence of complicated legacy loyalty programs like Nectar and Tesco’s Clubcard, where consumers haven’t always seen the best return, it can be hard to know how best to entice, reward and retain your existing customer base. Loyalty, in traditional business terms, is ultimately about repeat purchases, but as today's guest Fiona Stevens explains, it’s also about engaging with customers between purchases. Fiona is Head...2021-05-2030 min
The Gift-CastResilient Retail Club with Catherine ErdlyIn this episode we're joined by Catherine Edly, founder of the Resilient Retail Club. We learn all about the path Catherine took to end up launching her business (including some time spend living in the USA) and, of course, all about the RRC - a group dedicated to the growth of product businesses, from start-ups to SMEs. We also discuss the significant change in buyer behaviours throughout the C19 pandemic. Enjoy! ------ Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shin...2021-05-1845 minThe Resilient Retail Game Plan41 | Etsy And Empowerment with Silvina De VitaWay back in episode 28 of The Resilient Retail Game Plan I spoke about where to sell your creative products. Each of the better-known e-commerce platforms tend to have their own kind of community and fulfil a certain niche - but in today’s episode, I want to focus on the marketplace offering unique crafts, personalised products and DIY designs: Etsy. To help me better understand what makes Etsy so special I’ve enlisted the font of e-commerce knowledge that is Silvina De Vita - designer, paper artist and founder of My Papercut Forest. Etsy was the f...2021-05-1333 minThe Resilient Retail Game Plan40 | The World Of Wholesaling With Therese ØrtenbladThe product business survey I conducted this march turned up a lot of interesting information as well as a few surprises, and in episode 36 of The Resilient Retail Game Plan I did a countdown of one of the collections of results that I found most fascinating - the things that contributors said made the most difference to their businesses. Answers ranged from establishing a stronger brand identity to cultivating consumer communities, but in this episode with the help of today’s guest, business mentor Therese Ørtenblad of Small Business Collaborative, I want to focus on the third most...2021-05-0628 minThe Resilient Retail Game Plan39 | Sharing your journey with Manmeet SokhiThere's been a massive sea change in recent years when it comes to consumers and the relationships that they have, and maintain, with the people, companies and even industries that they buy from. We've seen this in the advent of conscious consumerism and through the more recent drive to support small businesses in the wake of COVID-19. Part of this shift in consumer mindset can be attributed to the access and visibility created by social media - never before have we, as customers, had such unbridled access to and power over our favourite brands. Showing people behind the scenes...2021-04-2928 minThe Resilient Retail Game Plan38 | All Things Video With Jessica WrefordFrom our favourite classic adverts to the advent of celebrity Youtubers, can you think of a more powerful, versatile, or memorable way to promote a brand, business or product than through video? With the incredible reach afforded by social media and the digital wonders that are smartphones, video has become an indispensable tool for any business. So, for my second-ever interview on The Resilient Retail Game Plan, I thought I’d dig a little deeper into the subject and get in touch with video creator, consultant and collaborator Jessica Wreford. Back in 2019, inspired by her travels around Ne...2021-04-2243 min
fashionbytes chatbyte 8: future of retail with Catherine ErdlyRecorded 23 July 2020 - Catherine Erdly has over 20 years experience working with product businesses of all sizes from high street names (such as Paperchase, Laura Ashley and Coast), all the way down to brand new businesses with just a handful of customers. She helps creative product businesses grow their sales, manage their stock and build long-lasting businesses. As well as speaking at numerous trade shows such as Top Drawer, The Stationery Show, Fashion SVP, Natural and Organic Products - Europe and the Retail Expo, Catherine is also on the Editorial Board of Modern Retail, a judge of the Good Retail awar...2021-04-1529 minThe Resilient Retail Game Plan37 | Award-Winning Aspirations with Katie Glickman of Bibbily Boo BibsAfter what seems like an eternity, lockdown has finally been lifted! Non-essential retail can now re-open, and I couldn’t be happier for all you creative product business owners out there - here’s to some healthy sales numbers and growing profits. I’m also very happy and excited to introduce my first ever guest on The Resilient Retail Game Plan, Katie Glickman! Katie is the owner and creator of the award-winning waterproof ‘Bibbily Boo’ bib, which launched in 2019. Inspired by her own dribbly baby, she launched her business whilst on maternity leave. Wanting to avoid bib rash, make...2021-04-1528 minThe Resilient Retail Game Plan36 | The Resilient Retail Product Business Survey: Part 3Welcome back to the final episode of my three-part analysis of the 2021 Resilient Retail Product Business Survey. In the previous two episodes, we’ve had a look at the numbers that the 300 plus respondents submitted, in an effort to find some realistic benchmarks to work against, and we also reviewed how those business owners used marketing to help build their brands and increase their sales. In episode 36 of The Resilient Retail Game Plan I’ll be counting down the top 11 results for each of the two questions I asked at the very end of the surv...2021-04-0830 minThe Resilient Retail Game Plan35 | The Resilient Retail Product Business Survey: Part 2Welcome back to my analysis of the 2021 Resilient Retail Product Business Survey. Last weeks episode was all about the numbers, and hopefully, you were able to draw inspiration from some of my key takeaways and use the statistics I shared to help you benchmark whereabouts your business currently stands and what you can do to help it grow. In today’s episode, we take a look at one of the most important elements of running a small product business - marketing! Marketing is a subject that I’ve discovered can cause a lot of stress to small busin...2021-04-0123 minThe Resilient Retail Game Plan34 | The Resilient Retail Product Business Survey: Part 1I’m excited to announce that this episode marks the start of my deep-dive into the long-awaited results of my recent product business survey. There’s a number of reasons I wanted to run a survey, partly to see whether certain patterns had changed since my 2019 study, but namely, it’s because there aren’t many benchmarks out there that convey the true reality of running a product business. It’s easy to get disheartened, or misled, by a lot of the messaging aimed at small businesses, so it’s with the information kindly provided to me by over 300 respondents t...2021-03-2529 minThe Resilient Retail Game Plan33 | Workload Management: Balancing The Demands Of Your BusinessToday’s episode was requested by one of our listeners, and the challenges it speaks to are something we’ve touched on in previous episodes - it’s a question that I’ve heard many times from Small Business Owners - to paraphrase - “How do you make life easier for yourself when you’re wearing so many different hats?” I’ve had many conversations with creatives, makers and retailers, just like you, that are actually scared of promoting their businesses because of the impact a flurry of sales, and their subsequent fulfilment, has on the demands of the rest of their bu...2021-03-1827 minThe Resilient Retail Game Plan32 | The State Of Retail In 2021Finally, the roadmap for lifting the current (and hopefully final) lockdown in England has been laid out and there’s plenty to review, analyse and dissect. With non-essential businesses being given the green light to reopen on April 12th there’s a lot of things to consider - whether that’s pivoting from online sales to shifting your focus back to your physical store or trying to get your head around the new post-Brexit EU shipping regulations. It’s been a tough start to the year in general for retail, but projections suggest there’s cause for some optimism moving for...2021-03-1131 minThe Resilient Retail Game Plan31 | My Breakdown Of Break-Even Analysis A Break-Even Analysis is an indispensable tool for businesses of every shape and size, and reaping its benefits only requires inputting a few simple figures, pulled from your outgoings and income, to help you better understand where your business is and what you need to do to take it forward. I know going over the numbers may not be the most exhilarating part of running your business, but it’s imperative that you know what it takes to keep everything running and what your levels of profitability are if you want to be able to cover your costs and pa...2021-03-0424 minThe Resilient Retail Game Plan30 | Paying Yourself In 2021 Firstly, a quick PSA - The Resilient Retail Game Plan has hit 10,000 downloads! Thank you so much to all of you that have, and continue to tune in - your listenership is hugely appreciated! Now, as I discussed back in episode 12, I’m a passionate advocate when it comes to the subject of paying yourself from your creative product business. Whether it’s a monthly allowance, an annual bonus or something as simple as buying yourself a delicious cup of coffee, I believe you should be committing yourself to setting a specific salary goal that’s achievable and no...2021-02-2525 minThe Resilient Retail Game Plan29 | The Trading Mentality - from Aggressive Arcadia to Positive PatagoniaThe Trading Mentality is an approach that is prevalent within the inner workings of some of the worlds biggest retailers. It’s an ideology that harks back to the days of market stall trading, with the message at its core being to “always be dissatisfied”. This mantra has been used as a tool to motivate businesses to pursue relentless sales growth and to endlessly maximise their profits, which is why the concept has become somewhat synonymous with some of the more ruthless and cutthroat business practices of retailers like Philip Green of the currently struggling Arcadia Group. It might then s...2021-02-1824 minThe Resilient Retail Game Plan28 | Where To Sell Your Creative Products From eBay to Etsy and Stripe to Paypal, there are a hundred different options when it comes to selling your creative products online and getting paid, and it seems a new sales platform or marketplace pops up every week - so where do you start and how do you know which platform is right for you and your business? In episode 28 of The Resilient Retail Game Plan, I cover the benefits and pitfalls of some of the most popular third party selling services, the importance of having your own web presence and how to get your priorities in order...2021-02-1119 minThe Resilient Retail Game Plan27 | Postage And PackagingPostage and packaging is one of those funny issues that you don’t really have to grapple with until you have to do it yourself - but as a creative product business, receiving an item is probably the first experience a customer will have with you and your products, so ensuring that the delivery experience is good, and that you make a good first impression, is almost as important as the product itself. In episode 27 of The Resilient Retail Game Plan, I want to break down the nuts and bolts of P&P so that you can st...2021-02-0420 minThe Resilient Retail Game Plan26 | Six Steps To Being More ProductiveWith a lot of people struggling to juggle life, work, homeschooling, side-hustles, relatives and self-care right now, I want to spend episode 26 of The Resilient Retail Game Plan on my six steps to being more productive. I’m a self-professed productivity nerd and am always looking at ways I can tweak and better manage the needs of my business as well as my own. The best place to start is to be realistic - being productive is as much about how you feel as it is about your business processes and you can’t focus when you’re over...2021-01-2826 minThe Resilient Retail Game Plan25 | What Success In 2021 Looks LikeFacilitated by improvements in technology, we’re seeing a big rise in people starting creative product businesses. With digital services and the ever-increasing reach of the Internet making personal enterprises easier than ever to launch, and in creating an environment in which customers are more confident buying from small and local businesses online, how can you stand out in an increasingly crowded marketplace and find success in 2021? In episode 25 of The Resilient Retail Game Plan, I want to revisit some of my most useful tips and re-share some of my most enduring small business mantras to help yo...2021-01-2125 minThe Resilient Retail Game Plan24 | The Planning Process: SWOT Up And Get SMARTWith rolling lockdowns and forever changing pressures being placed on our time and availability, such as home-schooling and store closures, putting any sort of business plan in place right now might feel a bit hopeless. But, as one of my favourite sayings goes “Plans are useless, planning is priceless”. No matter what the outcome and how things may change, reviewing your goals and ambitions is imperative for you, at the very least, to get an idea of what you actually want for you and your business going forward. In episode 24 of The Resilient Retail Game Plan...2021-01-1429 minThe Resilient Retail Game Plan23 | Festive Feedback And Lessons LearntWelcome to 2021! The festive period may have come and gone, but we’re not quite done with it yet. As Small Business Owners the Christmas sales season can be the busiest and most profitable time of the year for us, so it’s important to take a look at how things panned out throughout November and December, to review what went well, what added value, and what didn’t, and adapt and implement changes accordingly. In episode 23 of The Resilient Retail Game Plan, we’ll use SWOT Analysis to identify your business's strengths, weaknesses, and possible opportunities and threats. From loo...2021-01-0720 minThe Resilient Retail Game Plan22 | 2021 Retail Trends2020…what a mind-boggling year for retail! With a lot of this year’s news and headlines having focused on depressed sales, supply chain challenges, and the collapse of Goliaths such as Debenhams and the Arcadia Group, you’d be forgiven for thinking that this year has been an end-to-end disaster for creative product businesses. However, research shows that a huge number of small and independent businesses have had a good, if not great 2020, thanks to changing trends, evolving technology, and consumer attitudes that in part have been accelerated by the pandemic. In episode 22 of The Resilie...2020-12-3133 minThe Resilient Retail Game Plan21 | Post Christmas Spring CleaningYou may have only just recovered from the Christmas rush but after some well-deserved rest and relaxation, we need to click ‘reset’ on our seasonal sales strategies and ‘snap-back’ to business as normal so that we hit the ground running in January and make sure that our creative products align with the changing needs and desires of our customers as we enter a new year. In this episode of The Resilient Retail Game Plan, I want to give you 5 areas of your business that you can review so that you’re sitting pretty for a (fingers crossed) better and brighter y...2020-12-2417 minThe Resilient Retail Game Plan20 | Growing And Scaling Your Creative Product Business The Christmas sales period, and the likely increase you’ve experienced both in traffic and purchases, might have offered you a brief taster of what it might be like to operate your business at a higher capacity - perhaps you’re now wondering how to take things to the next level? Whether you’ve been in business for a while, with dreams of multi-million-pound success, or are just getting started as an entrepreneurial hobbyist, it’s important to have an idea of how to manage greater demands on you and your business without getting overwhelmed and losing sight of...2020-12-1728 min
Make it British PodcastCatherine Erdly, The Resilient Retail ClubCatherine Erdly is the founder of The Resilient Retail Club. She has a background in retail as a merchandiser for some of the best-known High Street retailers but now works exclusively with independent retailers and small businesses.In this episode, we discuss what went wrong at Debenhams and Arcadia, how the buying model of the big retailers is now becoming less relevant, and how now is a good time for small and independent businesses to thrive.Discover:Why big retailers business models are no longer relevantHow sourcing from China and endlessly cutting costs is...2020-12-0840 minThe Resilient Retail Game Plan19 | Driving Traffic To Your WebsiteAs a creative product business, the first step to making a sale is driving traffic to your website - but it’s important to recognize that not all traffic is created equal - just like in a physical store, you’ll have people who have arrived at your business with the intention to buy but there’ll also be plenty of people just browsing. So how do you ensure that your website doesn’t become a leaky bucket of looky-loos that aren’t converting to customers? In Episode 19 of The Resilient Retail Game Plan, I want to give you what I like...2020-12-0329 minThe Resilient Retail Game Plan18 | Christmas Spending In 2020: Five Key Takeaways2020 has been a year like no other for retail. With the pandemic ongoing and the uncertainty surrounding what a post-lockdown December looks like, consumers are in a bit of a holding pattern, and as small business owners, we have to expect the unexpected. We will see a Black Friday boom or will there be more in-person purchasing once lockdown is lifted? With everything so up in the air I want to spend episode 18 of The Resilient Retail Game Plan looking at what current research indicates about the festive selling period and how you can use my five key takeaways to...2020-11-2623 minThe Resilient Retail Game Plan17 | How To Have A SaleIn my many years of experience working for and dealing with creative product businesses, and of the many tactics and strategies people use to shift their products, I’ve found that stock clearance is one of the most misunderstood and misused. Stale stock traps money in your business, takes up valuable space, and can be a drain on you mentally - so how do you deal with stock that’s not performing? In episode 17 of The Resilient Retail Game Plan, I want to give you my five top tips on how to have a sale. We’ll analyz...2020-11-1932 minThe Resilient Retail Game Plan16 | Staying Sane In The Run-up To ChristmasAs a creative product business owner, the run-up to Christmas can be stressful. There’s so much to do, plan, consider, and manage and it’s all too easy to become overwhelmed and lose focus during this important selling period. In episode 16 of The Resilient Retail Game Plan, I want to focus on mindset and give you my best advice on how to come out on the other side of the holidays with a successful sales season and your sanity. We’ll look at how everything ultimately comes down to prioritizing and time management - from as...2020-11-1211 minThe Resilient Retail Game Plan15 | My Guide To Christmas PromotionsIt’s easy to get overwhelmed in the hectic run-up to Christmas. As the winter months run away with us, it can sometimes feel like you’re constantly on the back foot trying to put an ad-hoc Xmas strategy together, and that was before you had a global pandemic and a national lockdown to contend with. So, in episode 15 of The Resilient Retail Game Plan, I want to go through a couple of points that will help you set some plans into action. We’ll look at how you can keep your customer base engaged through a cyclin...2020-11-0520 min