Shows
Entrepreneurs Gone WildReuben Swartz: Best CRM for Consultants & Coaches Who Hate SellingLooking for the best CRM for consultants, coaches, and solopreneurs who hate selling? Most CRMs are built for big sales teams, not for independent professionals. That’s why they feel overwhelming, complicated, and designed to track quotas instead of building relationships.
Reuben Swartz, founder of Mimiran CRM, flips the script. Mimiran is the CRM built specifically for independent consultants, coaches, and fractional executives who need clients but hate the sales grind. In this Entrepreneurs Gone Wild interview, Reuben explains how to make sales feel natural, why conversations are more powerful than funnels, and how simple tools can tr...
2025-09-0429 min
GOALBUSTERS - Productivity TipsUnlock Effortless Client Conversations in Just 7 Minutes with Reuben SwartzJoin Reuben Swartz, founder of Mimiran, as he shares how independent consultants can ditch awkward selling and embrace fun, authentic conversations to build a thriving client base. Discover how to make business development feel easy—even for introverts! https://getresultsology.com/podcast/reuben_swartz/
2025-07-0311 min
Freelance Business Unlocked#81: You Don't Need a Sales Team, You Need a Referral Network – Reuben SwartzIf the thought of follow-ups fills you with dread, stick around because today's guest is going to shift your entire perspective.I’m joined by Reuben Swartz, founder of an anti-CRM system called Mimiran, host of the Sales for Nerds podcast, and an introvert who’s cracked the code and was able to flip the “icky sales cycle” into an enjoyable, productive one.Reuben shares how he turned his own sales struggles as a solo consultant into a tool that now helps thousands of freelancers build better relationships—with less stress and more ease.
2025-05-2749 min
Agency Rainmaker TVHow To Find The Right CRM For Your Agency With Reuben SwartzOur agency rainmaker of the week is Reuben Swartz. Reuben is the founder of Mimiran, the fun, “anti-CRM” for independent consultants, born of his experience as a sales and marketing consultant for the Fortune 500 who struggled with his own business development efforts. He's also the host and chief nerd on the Sales for Nerds podcast.https://www.mimiran.comhttps://indiebooksintl.comSeason 3 Episode 11
2025-04-0410 min
The Soloist LifeAligning Your Podcast With Your Business Growth with Reuben SwartzHave you noticed that expertise podcasts—even from “celebrities”—tend to have an arc? They grow, they evolve, they might even shrink or pause for awhile and at some point they end.When Sales for Nerds host Reuben Swartz put his highly rated 100-episode podcast on hiatus with an intriguing announcement, I invited him to the show to talk about:Why he hit the pause button on Sales for Nerds.Where his podcast aligns with his core Soloist business—and where it diverges.How he thinks about the value of his time and t...
2025-04-0337 min
Teach the Geek: Public Speaking and Communication Skills for Technical ProfessionalsEP. 346: Reuben Swartz, What's a CRM?Reuben Swartz, What's a CRM?
My guest is Reuben Swartz. He’s the founder of Mimiran CRM, built for solo consultants to help them with client relationship management. He’s also the host of the Sales for Nerds podcast, interviewing experts to help consultants with their sales skills. Let’s learn more about his decision to start Mimiran, the goals for his podcast, and the ways in which public speaking has benefited him.
To get in touch with Reuben, visit https://mimiran.com.
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2025-02-1228 min
The Zee Marketing PodcastSales Secrets for Solopreneurs with Reuben SwartzStart the new year off right with sales strategies and tools that will help you build connections, cultivate strong relationships, and win more referrals! Reuben Swartz is the host of the Sales for Nerds Podcast and founder of Mimiran, the fun "Anti-CRM" CRM solution for solopreneurs and consultants who hate "Selling" but love serving clients. Utilizing his background of doing sales and marketing for Fortune 500 companies, and his own experience overcoming his personal aversion to selling, Reuben Swartz created, Mimiran a CRM specially designed for consultants, solo entrepreneurs, and solo professionals who may not be...
2024-12-2635 min
Sales for NerdsReuben Swartz on the Secret of SecretsDifferentiation is hard. So many people try to differentiate themselves in ways that aren't meaningful, or hard to prove. What if you could let your ideal prospects in on your secret(s)? What if you could help them see their world with new insight? In this episode, I delve into the secret of "secrets". (You can catch more information and a free training session on secrets here: https://www.mimiran.com/whats-your-secret/)
2024-12-1617 min
The Business Spotlight SeriesMY APPROACH TO RELATIONSHIP-BASED SALES | With Reuben Swartz and Kay Cote | The Business SpotlightIn this episode of the Business Spotlight Series, host Kay Cote sits down with Reuben Swartz, Founder and CEO of Mimiran CRM, to explore his journey from working with enterprise-level clients to creating a CRM that serves solo consultants and small business owners. Reuben shares how his innovative approach to relationship-based sales helps service providers focus on authentic connections rather than pushy sales tactics. He delves into how Mimiran CRM simplifies client relationship management, nurturing leads, and overcoming common sales pain points for independent professionals. Tune in to learn actionable strategies to improve your business development efforts and foster...
2024-11-0423 min
Podcasting in Professional ServicesSales for Nerds: Making BD Feel Less Icky, with Reuben SwartzFor many consultants and solo business professionals, sales can feel uncomfortable. But even one-person businesses need sales to survive, let alone grow. Reuben Swartz is solving this problem with his monthly podcast, “Sales for Nerds” and his product, Mimiran—the fun, simple anti-CRM for solo consultants. In this episode, Reuben shares his experience publishing 100 episodes since launching his show in 2016. In this conversation, you'll hear:Why most CRMs suck for solo consultantsWhy he sat on his podcast idea for six monthsThe importance of a minimum audio quality thresholdWhat the future has in store for "Sales for Nerds"...
2024-09-0933 min
Determined To Succeed with Dawn MullarneyOvercoming Entrepreneurial Overwhelm with Reuben SwartzIn this episode of "Determined to Succeed," host Dawn Mullarney, also known as the Unique Connector, engages in a compelling conversation with Reuben Swartz from Mimiran CRM. They tackle the common feelings of overwhelm and anxiety, particularly prevalent among entrepreneurs. Dawn opens the discussion by acknowledging the stress many people face and asks Reuben how to simplify systems to reduce this burden. Reuben explains how overwhelm in one area of life can spill over into others, creating a vicious cycle. He shares a story about his dog, who initially reacted to a perceived crisis but quickly calmed down, illustrating...
2024-08-2222 min
More Clients, Less Effort.039: Selling Made Simple with Reuben SwartzDo you absolutely hate the sales process, so much so that you dread Monday mornings because it means getting yourself back into the grind again? In this insightful episode of More Clients Less Effort, Tim Hyde interviews Reuben Swartz, founder of Mimiran, a CRM designed specifically for independent consultants. Reuben shares the start of his journey working at a software company to starting his own consulting firm, where he struggled with sales and marketing until realising he needed a better approach tailored for solo consultants.Reuben discusses the importance of clearly defining your ideal client and having intentional c...
2024-04-0135 min
Rainmakers RoundupEp 7 Leading Your Ideal Client to Your Business with Rainmakers Roundup Guest Reuben SwartzRainmakers Roundup with Mark Iorio Episode 7 "Leading Your Ideal Client to Your Business with Rainmakers Roundup Guest Reuben Swartz"Mark dives into lead generation, closing business deals, software side of business, business culture, and how it impacts the bottom line with Reuben Swartz. Reuben is the founder, and CEO of Mimiran. Mimiran turns more web visitors into leads, more leads into conversations, and more conversations into closed deals.Join Mark every Tuesday as he brings on top notch guests to talk about how they have leveraged their skills to make their business into a Rainmakers business!
2024-01-1628 min
Sales for NerdsReuben Swartz on the 2 Step Sales Process for ConsultantsIt's easy to make sales overly complicated. (I've been guilty of that many times.) So here's the simple, 2-step sales process for consultants that doesn't require fancy sales skills or any of the hard selling at all. You can implement it when you're busy with clients or don't have any client work. And it's fun, sustainable, and effective (Naturally, Mimiran, the fun CRM for solo consultants, makes this all easy.)
2023-12-1538 min
The Business Ownership PodcastAnti-CRM for Sales - Reuben SwartzTraditional CRMs are too complex and require people working on it for you? Want something more simple yet effective?In this episode of The Business Ownership Podcast I interviewed Reuben Swartz. He is the Founder of Mimiran CRM, simple system that can replace many other tools. It works great for small professional services firms (consultants, coaches, lawyers, etc), where you have to have conversations with prospects. Reuben was talking about conversation with prospects and how big part they play in sales. If you aren't following up with your past clients, current clients, prospects or others - your...
2023-11-0127 min
Own Your AwkwardAwkward Sales with Reuben SwartzReuben Swartz is the founder of Mimiran, the fun CRM for independent consultants who love serving clients but hate "selling". He's also the host and chief nerd on the Sales for Nerds podcast. He went from a background in computer science and software engineering to sales and marketing consulting for the Fortune 500, while struggling with sales and marketing for his own firm. His mission is to help other independent consultants make a bigger dent in the universe and get more clients by using their talents to teach instead of market, connect instead of network, and help instead of sell.
2023-10-1139 min
Conversational SellingReuben Swartz: Unlocking CRM Magic: The Art of Effective Sales ConversationsAbout Reuben Swartz: Reuben Swartz is the founder of Mimiran, the “anti-CRM” for independent consultants who love serving clients but hate “selling.” Mimiran helps companies sell faster and more profitably by streamlining the sales process, converting more visitors into leads, more leads into conversations, and more conversations into e-signed proposals. He’s also the host and chief nerd on the Sales for Nerds podcast. He went from a computer science and software engineering background to sales and marketing consulting for the Fortune 500. His mission is to help other independent consultants make a bigger dent in the universe and get more clients...
2023-08-1721 min
How to Sell Advice207. Reuben Swartz on the mindsets and strategies of successful sellingThe other week, I chatted with former software consultant turned CRM SaaS owner, Reuben Swartz about how to do sales in a way that doesn't feel like selling and instead sets up your relationships for success.In this episode, we chat about things like:Why traditional sales processes don't workHow he helps people win clients without being sales-yHow having a clear target market helps your sales successReframing "sales" as "educating" and "networking" as "connecting"Why having a strong marketing engine allows you to be better at salesA mental model for generating more referralsShould...
2023-08-0747 min
Smashing the PlateauHow to Get More Clients When You Hate Selling Featuring Reuben SwartzReuben Swartz is the founder of Mimiran, where his experience as a sales and marketing consultant for the Fortune 500, who struggled with his own sales and marketing efforts, led him to create the fun “anti-CRM” for independent consultants who love serving clients but hate "selling." He's also the host and chief nerd on the Sales for Nerds podcast.In today’s episode of Smashing the Plateau, you will learn how you can have great conversations in an organized way and increase new business.Reuben and I discuss:How Reuben ended up creating a CRM [02:41]Why in...
2023-07-1021 min
Sales for NerdsS4N 086 Richard White on Taking Good NotesTaking good notes is essential for effective meetings, but most of us never learn how to do it well. In this episode, Richard White, founder and CEO of Fathom.video, a Zoom note-taking tool, explains how challenges with note-taking at his previous company led him to create this solution. Reuben wanted to do this episode because he uses Fathom every day (see the show notes for a view of Reuben's custom bookmarks). Get your free Fathom account. And of course, Fathom pairs nicely with Mimiran, the fun, "anti-CRM" for independent consultants...
2023-06-1524 min
Access To Anyone with Michael RoderickStreamlining Conversations Into Proposals With Reuben SwartzReuben Swartz is the Founder of Mimiran CRM and Chief Nerd at Sales for Nerds. Reuben began his career as a Software Engineer for Oracle and Microsoft while attending Princeton University for his BSE. After graduation, he was Mr. Pricer for Trilogy Software, where he worked in engine coding, sales, product management, consulting, and training. In this episode… If you’ve been trying to scale your brand using a CRM, but you’re falling behind, what steps can you take to generate growth? How can you generate structured conversations that are engaging and fun? Accor...
2023-03-1635 min
A Better HR BusinessEpisode 188 - Cool Software To Help HR Consultants Generate More Business - with Reuben Swartz of MimiranToday I'm joined on the show by Reuben Swartz, Founder of Mimiran, a fun "anti-CRM" for solo consultants who hate 'selling' but love serving clients. He’s also the host and “Chief Nerd” of the Sales for Nerds podcast.
Reuben considers himself a software engineer by training, a consultant by background (helping firms from startups to Global 100 firms sell more profitably), and a sales rep by necessity.
Reuben has blended his computer science expertise with his experience as a sales and marketing consultant for Fortune 500 companies, along with his dissatisfaction with conventional sales tools. His object...
2023-02-2029 min
Screw The Commute PodcastA fun CRM for those who need one: Tom interviews Reuben SwartzWe got Reuben Swartz here. He's the founder of mimiran.com. It's the fun CRM program for independent consultants who love serving clients but hate selling. And he's also the host and chief nerd. We love nerds and propeller heads and techno geeks on the Sales for Nerds podcast. Now, Reuben went from a background in computer science and software engineering to sales and marketing for big shot companies Fortune 500, Fortune 100. And while he was helping them, he was struggling with his own sales and marketing for his own firm. So his mission became to help other independent consultants...
2023-01-0428 min
Franklin Taggart's Virtual Coffee BreakA CRM for the Solopreneur - Reuben SwartzAs a solopreneur consultant, Reuben Swartz found that the learning curve and the frustration he experienced trying to adapt off-the-shelf enterprise customer relationship management software made his marketing and selling experience much less than enjoyable. As he started to put together tools of his own to track and manage his customer relationships, he started to look forward to his sales calls, and the friction he'd experienced with the larger software packages dissolved.
As he showed people his new systems, he discovered there was a product opportunity there, and Mimiran was born. Mimiran is the "Anti-CRM" designed specifically...
2022-12-0237 min
Ditching HourlyReuben Swartz - Anti-CRM For People Who Hate SellingFounder of Mimiran, Reuben Swartz, joined me on Ditching Hourly to talk about the unique client relationship management needs of solo consultants and shared the novel approaches he took when building his “anti-CRM”.Reuben’s LinkedInMimiran CRMJonathan on Reuben’s Podcast
----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours wr...
2022-10-0434 min
The One Big Tip Podcast with Jeff MendelsonE270 - Make Connections with Intention and Your Business Will Flourish | with Reuben SwartzReuben Swartz is a software engineer who found his true passion in sales and marketing. What drove his passion was that different-sized companies require different practices when it comes to marketing strategies. That’s why Reuben founded Mimiran, a CRM platform for small business owners and solopreneurs who wanted to expand their business without a lot of overwhelmed. Reuben founded Mimiran on this principle: the best way to grow your business is by helping people instead of selling, teaching people instead of marketing, and connecting with people instead of networking.One strategy Reuben suggests is to...
2022-09-2723 min
This Shit WorksCRM’s For People Who Hate Selling with Reuben SwartzCRMs, Customer Relationship Management - more specifically the technology and the platform for managing and supporting customer relationships is supposed to help us streamline our marketing, outreach and lead generation. But more often than not companies invest lots of money into systems that their employees never use. Why? Because they chose the wrong platform. Listen in as I talk with Reuben Swartz, founder of Mimiran, a CRM for people who hate sales. He tells us how he went from hating sales and networking to enjoying it once he created a platform that worked!...
2022-09-2137 min
Startup SavantWhat is an Anti-CRM? with Reuben Swartz of MimiranReuben Swartz is the founder and CEO of Mimiran, a CRM (customer relationship manager) specifically designed for solo consultants. Reuben worked as a consultant himself and wanted a tool for managing clients. Although these tools were abundant for large enterprises, he could not find a tool that met his needs and was made for a one-man team. So, Reuben built the tool himself and created Mimiran. Episode Notes Reuben’s story creating his own business [1:00]“There's a right tool for the right situation” so you don’t need to compete with the multimillion dollar com...
2022-06-221h 06
Better Presentations More SalesDeliver Compelling Sales Proposals with Reuben SwartzIn this episode of the Better Presentations More Sales Podcast Reuben Swartz from Mimiran.com share tips and ideas to help you deliver compelling sales proposalsReuben talks about the need to make the buyer the hero of your proposal rather than yourself and to ensure that from your first paragraph, in whatever format you deliver your proposal, the buyer recognises that you have understood the situation they have, the problem they need to solve etc…Far too many proposals are sent out with incomplete understanding of the buyers situation often as Rueben says because we...
2022-04-2530 min
Coffee Break - Loc-Doc SecurityEP 168 | How To Improve Your Sales Process | Guest: Reuben SwartzChad Lingafelt chats with Reuben Swartz, founder of Mimiran and Sales for Nerds joining us from Austin, Texas. Mimiran helps companies sell faster and more profitably by streamlining the sales process.
On this episode, we talk about how you can improve your sales process and convert leads into clients. Reuben shares his thoughts on understanding the market and who your product or service helps best and identifying who will pay for it.
We dive in to what you can do to make it easier for people to buy, how to talk in their language, and...
2022-04-0540 min
Grow Your Independent Consulting BusinessEP. 048 CRM for the Independent Consultant with Reuben SwartzAs an independent consultant, you might be wondering “when is the best time to implement a CRM solution for my consulting business?” “What is the best way to track my consulting pipeline?” And, “how can I make tracking my consulting pipeline and follow-ups easier?”My guest today, Reuben Swartz, shares that using a CRM is the best method to help independent consultants manage and grow their consulting practice. In fact, Reuben has created a CRM solution called Mimiran which is specific for solo, independent consultants. Listen in to learn more about when's...
2022-02-1038 min
Sales for NerdsReuben Swartz on strategic business and life planning for 2022Have you started (or finished?) business and life planning for 2022? Here are some thoughts on how to plan (and execute) effectively.
2021-11-1132 min
2021-08-0553 min
Sales for NerdsMichelle Tillis Lederman on forging authentic connectionsAs a "recovering CPA", Michelle Tillis Lederman never imagined becoming an author and expert on human connections. But you can benefit from her journey and learn how to forge authentic connections that will make your journey faster, easier, and better, and also more fun.
2021-07-0733 min
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2020-12-3120 min
Your First Thousand Clients with Mitch Russo224: Mimiran: A Whole New CRM System (Yes, We Need Another One) With Reuben SwartzYou’d think that the last thing we need is another CRM, but most systems fail in one spectacular way or another. Mimiran is more than just a CRM. It is a whole way of thinking, a whole philosophy embedded in software that solves problems instead of creating new ones. Behind this innovative tool is the nerdy, introverted and just plainly brilliant mind of Reuben Swartz, the Chief Nerd at Sales for Nerds. Do you hate selling? Well it’s probably you and the greater part of the world. Listen in as Reuben shares with Mitch Russo how he turned h...
2020-12-1842 min
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Sales for NerdsRussell Thackeray gains multiple degrees, loses 168 pounds, and forgets to learn that sales is hard
2020-10-0154 min
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2019-12-2824 min
Working Without Pants - Creative Entrepreneurship149: Sales for Nerds with Reuben SwartzIn this week’s episode, learn how to release the vicious cycle of selling that only leaves you feeling frustrated and fake. Join us as Reuben Swartz, head of the Sales for Nerds podcast and Founder of Mimiran- a CRM for people who hate “selling,” talks through all of the failed approaches he’s attempted at sales and what has finally brought him to his success with customers. Reuben is not a “natural-born” salesperson, but he thought he was prepared for what would make him successful at sales. He quickly learned this was not the case and, for a long t...
2019-12-1245 min
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2019-09-0552 min
Sales for NerdsLaura Briggs on SEO for the busy small business ownerFormer middle school teacher and TEDx speaker Laura Briggs just released her first book, Start Your Own Freelance Writing Business, and she joins Sales for Nerds to demystify SEO for the busy small business owner. Learn: Why you don't need to spend thousands of dollars on SEO to get some traction. How to find out the right keywords. How to write for both humans and Google. How to fit all this into an already overloaded schedule.
2019-07-3049 minA Better HR BusinessEpisode 12: (B2B Sales) Reuben Swartz of MimiranDo you love helping your clients but hate selling? If so, you'll love this episode.
Today's guest on A Better HR Business is Reuben Swartz, founder of Mimiran (the CRM for people who love serving clients but hate selling), and the host and Chief Nerd on the Sales for Nerds Podcast.
Reuben graduated with a computer science degree from Princeton University and got lost on his way out to Silicon Valley, ending up in Texas instead.
There, Reuben wrote code that powered hundreds of billions of dollars of transactions, before realizing that the i...
2019-07-0336 min
2019-06-2629 min
2019-05-2733 min
PROFITABLE HAPPINESS®032: Reuben Swartz, CEO of MimiranIn this episode, we meet Reuben Swartz, CEO of Mimiran: The simple CRM for people who love to serve clients but hate selling.You can reach Reuben at reuben@mimiran.comGet a free Trial of Mimiram at https://www.mimiran.com/Also, listen to the "Sales for Nerds" podcast at https://www.salesfornerds.io/ For Reuben's online courses, visit: https://coaching.salesfornerds.io/a/rnm1r My favorite Quote from Reuben on this episode: "I like helping, but I don't like selling!"
2019-05-0732 min
2019-04-2444 min
Sales for NerdsRick Middlemass on Sales PsychologyVP of Sales and Marketing for National Association of Sales Professionals, so he's like an uber meta-sales person, but that's not how he started. He got a summer internship knocking on doors for a painting company. Learn about his journey, and hear Rick's insights on sales psychology.
2019-03-2647 min
Sales for NerdsCraig Elias on using trigger events and the right words to sellCraig Elias goes from computer science degree to Canadian sales rock star and learns some things along the way, such as: How people end up in the Window of Dissatisfaction What they do when they get there How do be the first to know someone is in the window Why you need to analyze your wins more than your losses What kinds of words you need to use to sell
2019-02-2042 min
2019-01-2252 min
Sales for NerdsTerry Hansen on preventing objections in the sales processTerry Hansen was once on the verge of running away to join the circus. Literally. He's now an established sales trainer. It didn't happen overnight. In this interview, Terry shares his story, and how to prevent objections instead of trying to overcome them. Plus, learn Terry's PIMAT shorthand to make sure you've got a strong deal that won't get sabotaged by last minute objections.
2018-12-1844 min
The Predictable Revenue Podcast081: How to nail your proposals with Mimiran's Reuben SwartzOn this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Reuben Swartz, Founder of Mimiran Sales Acceleration Software. Reuben is a veteran sales operations professional and proposal specialist, with experience working in international enterprise companies, founding startups, and hosting his own podcast. Throughout the pod, Collin and Reuben discuss how to plan, execute, and, ultimately, win proposals. Highlights include: why people need help with proposals (3:34), Reuben's proposal mistakes (8:28), Reuben's proposal turning point (12:38), Reuben's proposal process (18:41), Cold call Collin (46:25).
2018-12-0546 minThe Predictable Revenue Podcast081: How to nail your proposals with Mimiran’s Reuben SwartzOn this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Reuben Swartz, Founder of Mimiran Sales Acceleration Software. Reuben is a veteran sales operations professional and proposal specialist, with experience working in international enterprise companies, founding startups, and hosting his own podcast. Throughout the pod, Collin and Reuben discuss how to plan, execute, and, ultimately, win proposals. Highlights include: why people need help with proposals (3:34), Reuben’s proposal mistakes (8:28), Reuben’s proposal turning point (12:38), Reuben’s proposal process (18:41), Cold call Collin (46:25).
2018-12-0546 min
2018-10-2237 min
Sales for NerdsMichael Zipursky on the Elite Consulting MindMichael Zipursky didn't mean to start consulting with giant Japanese corporations in his early 20s. It just happened. Hear how he pulled it off, and how he started multiple businesses, including his most recent venture helping consultants learn from his mistakes (this should sound familiar to long time listeners). Plus, learn to improve your results by improving your mindset, from the author The Elite Consulting Mind. In this episode, learn how: Michael set himself up for success in his early 20s before he got on a plane for Japan. (He found a niche for helping Japanese companies market to...
2018-09-2659 min
Sales for NerdsRusty Shelton on Authority Marketing and Writing Books"Author" is the root of "authority". In this episode, young media mastermind Rusty Shelton shares tips for gaining authority and control over your own marketing channels, moving beyond other people's social media platforms, plus mistakes people make with their marketing. Plus, he gets me to commit to write a book.
2018-08-251h 00
Sales for NerdsDavid A Fields - 6 Steps to a Great Consulting PracticeConsultant and consultant to consultant David A. Fields shares wisdom from his latest book, The Irresistible Consultant’s Guide to Winning Clients, including how to think "right side up", how to price deals, how he got started in sales, and more.
2018-07-2458 min
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2018-05-2452 min
Sales for NerdsJustin Foster goes from ranching to sales to spiritual brandingJustin Foster grew up on a ranch in Oregon, got married and had a kid at 18, and accidentally learned B2B sales. Then he started his own firm and focused on "spiritual branding". In this episode, Justin tells his story, and provides practical tips for discovering and communicating your deeper mission, and inviting others to the journey.
2018-04-2543 min
Sales for NerdsChris Wike has an awesome networking strategy that you should immediately stealChris Wike has an amazing conference room that he uses to great effect, but you don't need this kind of conference room to use his great networking strategy. Plus, check out his rules for networking, why he doesn't like retainers, and more.
2018-03-2257 min
2018-02-2042 min
Forecast · The Marketing Podcast for Consultants and Professional Service FirmsHow to Create a Lead Magnet that Converts with Reuben SwartzReuben Swartz is the Founder of Mimiran, a web application that helps consultants convert more website visitors into leads, more leads into conversations, and more conversations into signed proposals. In this interview, we talk about Reuben’s journey from software developer to independent consultant. Then we talk about how to generate more leads from your consulting […]
The post How to Create a Lead Magnet that Converts with Reuben Swartz appeared first on Boutique Growth.
2018-02-0800 min
Sales for NerdsBryan Payne gets thrown out of school, starts companiesHow he started sales in elementary school, started (and sold) his first business in high school, and much, much more.
2018-01-221h 36
Sales for NerdsRohan Kale on escaping gambling, starting a video marketing company, and traveling the worldRohan Kale left the typical grind of software engineering for a giant company in India. He headed to Germany, learned German, and started a video marketing company. Find out how, including the coincidence that led to his company idea, how he got his first customers, and how you can use video to help grow your business.
2017-12-1942 min
Sales for NerdsLaura Roeder of MeetEdgar.comMeetEdgar.com founder Laura Roeder talks about how she started her consulting, online training and software businesses, and how she decided to move on from earlier efforts. Laura also discusses: How to connect with thought leaders online How she got her own panel at SXSW when she was just 29 How she got clients for her consulting business And much more.
2017-11-2727 min
Sales for NerdsMichael Katz on being a likeable expertWould you take marketing and customer service advice from someone who spent a decade at a cable company? In this case, you should, as Michael Katz, Chief Penguin and Blue Penguin Development, talks about the series of happy accidents that led him to a career in marketing, helping small services companies position themselves more effectively.
2017-10-3143 min
Sales for NerdsAaron Ross: From Impossible to InevitableAaron Ross, co-author of "Predictable Revenue", along with Mary Lou Tyler from episode 14, is back with a new book, "From Impossible to Inevitable: How Hypergrowth companies create predictable revenue". Learn what Aaron had to learn the hard way about sales, and how he manages to write books, consult, and raise 12 kids.
2017-10-0232 min
Sales for NerdsBrennan Dunn on Selling without Sales and the Benefits of a Classical EducationBrennan Dunn wasn't always a whiz internet marketer. He started off pursuing a degree in electrical engineering, but switched gear to study Classical Languages (which did come in very handy later). Along the way, he learned how to do internet marketing, how to get sales without selling, and much more.
2017-08-2848 min
Sales for NerdsS4N 018: Ben Seigel on Website Planning and MoreIn this week’s show: Building awareness of a growing medium Systematization The intake process is all about the business owner Planning isn’t sexy Interrogating a problem Keeping it simple Ben’s top 3 quick tests for your website
2017-07-3152 min
Sales for NerdsAnil Dash on Sales Lessons from TechAnil Dash has done it all, except graduate from college. He's started companies, helped launch the social media revolution, served on President Obama's Office of Digital Strategy, uses Twitter prolifically, and is the CEO of Fog Creek Software. In this wide-ranging discussion, Anil talks about: how he first learned to sell (and overcome his distrust of sales reps) how he didn't learn to do marketing until much later (and what he did instead) how he tries to structure non-zero-sum incentives the critical concept of "bus-proofing" that's expected on the tech side, but not on the sales...
2017-06-061h 25
Sales for NerdsMaura Thomas on Attention Management and Really Getting Things DoneAuthor and productivity consultant Maura Thomas talks about how she got into the field (by accident), working with David Allen, where she agrees (and disagrees) with Getting Things Done (GTD), why time management is outdated, and how to manage your attention.
2017-04-1855 min
Sales for NerdsJill Konrath on removing distractions so you can sell more in less timeBest selling author and sales guru Jill Konrath details her own struggles with digital distractions and how to sell more in less time.
2017-04-051h 12
Sales for NerdsMarylou Tyler on going engineer writing software to a sales expertMarylou Tyler of Predictable Revenue and Predictable Prospecting fame discusses how she moved from writing code to sales success by using her engineering background instead of running away from it.
2017-03-211h 06
Sales for NerdsHow to priceFew things cause as much stress as pricing. But it doesn't have to be that way. This episode looks at how to think about pricing, how to align better to customers' needs so you can price better, how to move from cost to value-based pricing (and why most people get this wrong), how to negotiate discounts, how to present price in your proposal, and more.
2017-03-0840 min
Sales for NerdsCaleb Sidel on how technical people can find a market niche, sell effectively, and build a teamCaleb Sidel discusses how he got into consulting, why his company partners sell and stay deep in tech, the advantages of partnering with someone like salesforce.com, the simple way they train consultants to be effective sales people, and more.
2017-02-2136 min
Sales for NerdsBrian Spross on how to protect your company and your interestsAttorney (and mechanical engineer) Brian Spross on when you need a lawyer and how to protect yourself and your company.
2017-02-0749 min
Sales for NerdsScott Ingram on going from network engineering to sales engineeringScott Ingram, host of the Sales Success Podcast, discusses his journey from networking engineering to sales success, including: The importance of great mentors. A great short cut for nerdy sales success. His morning routine. Why women are overrepresented in top sales performers, and what you can learn from them.
2017-01-2448 min
Sales for NerdsMatthew Pollard, the Rapid Growth Guy, on learning to sell as an introvert How he taught himself to sell, including the steps of the sale, how to turn features into benefits, and how to close. How he taught his team to sell. "People hate to be sold to, but people love to buy." Why if you're doing too much "hard core selling", your message isn't right. Why introverts have a long term advantage in sales versus most extraverts. (And how to take that advantage.) Why he puts the message first, even before the audience. Why you need to turn features into benefits, and benefits into stories. Why stories are so important. What can...
2017-01-101h 04
Sales for NerdsErik Luhrs on PositioningErik Luhrs, "The Bruce Lee of Lead Generation", talks about how effective positioning creates a foundation for successful sales, and how poor positioning leads to frustration, not matter how well you execute on the tactics.
2016-12-271h 08