Shows
Dear Marketers with Emily Kramer & Friends“Dear Marketers, How has the product launch playbook changed?”How has the product launch playbook changed?Summary: In this episode of 'Dear Marketers,' Host Emily Kramer and her friends Devon Watts, Head of Product Marketing & Partner Marketing at Mercury, and Jenny Thai, Head of Content at Vanta, discuss the old versus new way of launching products, and what marketers need to know to succeed in 2025. They highlight the shift from one-day events to sustained marketing efforts, the role of internal alignment and the importance of adjusting your launch checklists.Dear Marketers is produced by MKT1 & Caspian Studios in partnership with Typeform. Episode 11 is sponsored by F...2025-07-251h 03
An Operator's Blog - with Soumitra SharmaGTM Learnings For US-India B2B Martech StartupsThis episode goes in-depth into building a US-India marketing tech startup. We cover everything from finding & engaging with 0-to-1 design partners, building MVPs, using Indian customers as a springboard to global markets, US GTM best practices & case studies, how to differentiate against global competition including the value of product craftsmanship, org. design, pricing, and finally, learnings from VC fundraising.
Joining me for this discussion is Srikrishna Swaminathan, Co-founder and CEO of Factors.ai, a go-to-market intelligence & automation platform backed by Elevation, Stellaris, and Emergent. Before this, Sri was Vice President at InMobi, an IIM Calcutta alumnus, and...2025-02-041h 03
The Revenue StreamEp10: Marketing Planning & Forecasting with Emily Kramer - Part 2This is part 2 of the episode with Emily Kramer on Planning and Forecasting. If you haven't checked out part 1 yet, I highly recommend it.
In this episode, Emily pulls up a sample forecasting spreadsheet I created and walks me through how I can improve my current planning and forecasting process.
We spoke in depth on granular forecasting techniques, including separating new revenue from expansion forecasts, analyzing traffic sources, and creating accurate forecasts across different marketing channels. Emily underscores the significance of using historical data, setting realistic assumptions, understanding marketing's...2024-10-2341 minThe Revenue StreamEp09: Marketing Planning & Forecasting with Emily Kramer - Part 1In this episode of The Revenue Stream, I had the chance to sit with Emily Kramer, co-founder of MKT1 and a seasoned marketing leader, and dive into the essentials of planning and forecasting.
Emily shared actionable insights on setting KPI, project, and ops goals (KPO), and how to navigate the complex relationship between planning and forecasting, teams you need to involve in your planning process.
Join us for a deep dive into how businesses can set themselves up for both short-term and long-term success.I had so much fun...2024-10-1520 minThe Revenue StreamEp08: Using podcasts to drive pipeline in B2BIn this episode of The Revenue Stream, I had the opportunity to sit down with Sam Kuehnle, VP of Marketing at Loxo, to discuss how he's driving pipeline with podcast.
Sam spilled the beans on Loxo's approach to marketing in the recruiting software space by pivoting away from traditional Google ads and leveraging podcasts as a core strategy to drive brand awareness and demand.
He shared his thought process on which types of companies should think about podcast, how he convinced his leadership team to trust in podcast as a strategy, his distribution plan, the backend ops process he...2024-10-0944 min
Humans of Martech140: Jared DeLuca: Appcues’ Director of Ops on integrating demo bookings within your product and using AI to uncover incremental lifts from drip campaignsWhat’s up everyone, today we have the pleasure of sitting down with Jared DeLuca, Director of Operations at Appcues.Summary: Jared takes us inside the mad but amazing world of martech at Appcues – the top product adoption SaaS on the planet. We cover his transition from demand gen to ops, how he’s integrated demo bookings within the product using RevenueHero, the difference between ops and revops. We also cover a ton of ground on AI topics for marketers like machine learning lifecycle management, how to QA AI-driven messages and how to leverage AI to uncover increm...2024-10-0858 minThe Revenue StreamEp07: Driving pipeline using partnerships as a GTM motionIn this episode of The Revenue Stream, I had the opportunity to chat with Gayathri, the head of global partnerships at Intercom.
Having scaled partnerships as a channel previously at Freshworks, Gayathri shares with us all the things she has learned in the last 11 years on what it takes to successfully set up and scale partnership initiatives within organizations. We cover key strategies for introducing partnerships, different approaches across different regions, necessary organizational structures, partnership-driven pipeline building, CAC calculation, and effective co-marketing activities.
I had loads of fun chatting with Gayathri in this episode and...2024-10-0137 min
B2B Pipeline PioneersBrand Recognition for Pipeline GrowthVikash Koushik, Head of Marketing at RevenueHero, leads a team that generates 80% of the company’s pipeline. Learn how RevenueHero's brand-focused marketing drives awareness, referrals, and deal closures.About the Pioneer > 00:51Biggest Challenge > 02:46Looking Forward > 04:42100 Pennies > 07:16Final Thoughts > 10:13View the 100 Pennies Game: Click Here!Follow Vikash Koushik on LinkedInFollow Manoj Ramnani on LinkedInAbout this PioneerI currently lead marketing at RevenueHero. I geek out about all things data (qualitative and quantitative) and how we can use it to...2024-06-1011 minThe Revenue StreamEp06: How to improve sales and marketing funnel in B2B?On today's episode of The Revenue Stream, I had the opportunity to chat with Andrew Allsop, Senior Demand Gen Manager at BRYTER.
Andrew comes with several years of experience running his own agency (Wonderkind), selling it to Powered by Search, and running Demand Gen that drives pipeline and closes into revenue for several B2B companies.
We talk about the importance of understanding the impact of channel metrics on your bottomline metrics, what it takes to convert an MQL to Opportunity efficiently, why and how you should segment your campaign efforts, forecasting and planning your campaigns for it, and...2024-05-1535 min
Breaking B2B - B2B Marketing & Demand Generation Podcast#380 Find And Close Deals With B2B Buying Signals► What are buying signals and signal based selling?Sam talks to Srikrishna Swaminathan, Founder @ Factors.AIThey cover:👉 What signals should we look out for in b2b marketing for our sales & marketing team?👉 How to turn signals into b2b sales👉 Problems you could face and how to fix👉 Walkthrough of using signals to win deals for your b2b company📌 Srikrishna Swaminathan📢 LinkedIn🔗 Web link======================The show is brought to you by... RevenueHero — 3X your in...2024-04-2948 minThe Revenue StreamEp05 - How to crack B2B outbound prospecting?On today's episode of The Revenue Stream, I had the opportunity to chat with Lydia Hutchison, Head of Business Development at Acryl Data.
Lydia comes with several years of experience building and leading teams that build pipeline through outbound.
We talk about the impact of AI in prospecting, videos, openers that work for her, and more. If you're wondering what it takes to level up your prospecting efforts in today's world, this is the episode for you.
I had loads of fun chatting with Lydia in this episode and I hope you enjoy the show too. See ya on...2024-04-2344 minBreaking B2B - B2B Marketing & Demand Generation Podcast#379 How To Run ABM On A Budget!► Is ABM a good fit for your biz?Sam talks to Mason Cosby, Founder @ Scrappy ABMThey cover:👉 What kind of b2b companies should be running ABM (Account Based Marketing)?👉 Min budget or resources needed to run ABM effectively👉 Some practical plays you can start from today📌 Mason Cosby📢 LinkedIn🔗 Web link======================The show is brought to you by... RevenueHero — 3X your inbound conversions this quarter with the same traffic: 🔗 RevenueHeroFactors.ai — Empower intent...2024-04-2237 minBreaking B2B - B2B Marketing & Demand Generation Podcast#378 B2B Marketing Metrics That Matter!► The importance of measurement in B2B marketing!Sam talks to Vikash Koushik, Head of Marketing @ RevenueHeroThey cover:👉 Key metrics to measure and why👉 MQLs and SQLs broken down👉 Using data over emotion👉 Using your website to qualify leads👉 What’s working well for RevenueHero to drive pipeline that closes📌 Vikash Koushik📢 LinkedIn🔗 Web link======================The show is brought to you by... RevenueHero — 3X your inbound conversions this quarter with the same traffic: 🔗 RevenueHero2024-04-1542 minBreaking B2B - B2B Marketing & Demand Generation Podcast#376 Why B2B Companies Need Evangelists (B2B Evangelist Breakdown)► What is a B2B Evangelist? Sam talks to Logan Lyles, Evangelist @ teamwork.com They cover: 👉 Why do B2B companies need them?👉 How does evangelism drive sales pipeline and revenue?👉 How to choose the right evangelists👉 A step-by-step breakdown of driving results for your company👉 How to measure results 📌 Logan Lyles📢 LinkedIn🔗 Web link======================The show is brought to you by... RevenueHero — 3X your inbound conversions this quarter with the same traffic: 🔗 RevenueHer...2024-04-081h 04Breaking B2B - B2B Marketing & Demand Generation Podcast#374 How To Build A B2B Media Company (1M+ Followers Founder Shares Secrets)► What is a media company in a B2B setting? Sam talks to Daniel Murray, Founder @ The Marketing Millennials.They cover: 👉 Why and who should be building one?👉 How it drives revenue?👉 How Daniel has grown The Marketing Millennials to nearly 1 million followers on LinkedIn👉 Practical steps to build a media company📌 Daniel Murray📢 LinkedIn🔗 Web link======================The show is brought to you by... RevenueHero — 3X your inbound conversions this quarter with the same traffi...2024-04-021h 02Breaking B2B - B2B Marketing & Demand Generation Podcast#373 How To Fix Your Go-To-Market Strategy► Why so many B2B go-to-market (GTM) strategies are sub par! Sam talks to Christopher Rack, CEO @ MRP They cover: 👉 GTM mistakes to avoid 👉 What makes a solid GTM strategy👉 How to put the fundamentals in place for your B2B GTM📌 Christopher Rack📢 LinkedIn🔗 Web link======================The show is brought to you by... RevenueHero — 3X your inbound conversions this quarter with the same traffic: 🔗 RevenueHeroFactors.ai — Empower intent-based outreach & make every marketing d...2024-03-2549 minBreaking B2B - B2B Marketing & Demand Generation Podcast#371 5 Steps To Demand Generation Success► How to win with Demand Gen! Sam talks to George Coudounaris, Co-Host @ The B2B Playbook They cover: 👉 Should every B2B company be doing demand gen? 👉 George’s 5 BEs framework to nail demand generation 👉 Practical steps for you to start a demand gen campaign from today👉 How to get exec buy-in📌 George Coudounaris📢 LinkedIn🔗 Web link======================The show is brought to you by... RevenueHero — 3X your inbound conversions this quarter with the same traffic: 🔗 Revenue...2024-03-1851 minBreaking B2B - B2B Marketing & Demand Generation Podcast#369 How To Book A Meeting With Anyone (Crazy Outreach Strategy)► Can you really land a meeting with anyone?Sam talks to Dale Dupree, Founder @ ThesalesrebellionThey cover:👉 The problem with most b2b outreach today👉 Top outreach & b2b marketing tips👉 Unusual ideas to land b2b meetings📌 Dale Dupree📢 LinkedIn🔗 Web link======================The show is brought to you by... RevenueHero — 3X your inbound conversions this quarter with the same traffic: 🔗 RevenueHeroFactors.ai — Empower intent-based outreach & make every marketing dollar count towards revenue: 🔗 Factors.ai2024-03-1154 minThe Revenue StreamEp04 - How to create sexy ads for your next campaign?On today's episode of The Revenue Stream, I had the opportunity to chat with Joseph Hill, Founder of Revenu Agency.
Joseph comes with several years of experience creating paid campaigns that look incredible, tell a story, and more importantly drive pipeline and revenue.
We talk about lead generation vs demand generation, gating content, and what it takes to create thumb-stopping creatives for your next paid social campaign. If you're thinking about spinning up a new paid social campaign, this episode will give you the framework on how to approach it.
I had loads...2024-03-0447 minBreaking B2B - B2B Marketing & Demand Generation Podcast#368 B2B Marketing: The Old Way vs The New Way► WTF is the Old Way and New Way? Sam talks to Tom Hunt, Founder & CEO @ Fame They cover: 👉 How Tom’s grown his B2B agency with the new way👉 Practical steps for you to start the new way of b2b marketing📌 Tom Hunt📢 LinkedIn🔗 Web link======================The show is brought to you by... RevenueHero — 3X your inbound conversions this quarter with the same traffic: 🔗 RevenueHeroFactors.ai — Empower intent-based outreach & make every marketing dollar count towards revenue: 🔗 Fact...2024-03-0433 minBreaking B2B - B2B Marketing & Demand Generation Podcast#367 Why B2B Teams Suck At Sales (And How To Fix It)► B2B SALES HARSH TRUTHS! Sam talks to Richard Harris, Owner @ The Harris Consulting Group They cover:👉 Why so many B2B teams suck at sales👉 Sales leadership & reps top mistakes👉 Is it marketing's fault for sending ‘bad’ leads?👉 What to do instead 📌 Richard Harris📢 LinkedIn🔗 Web link======================The show is brought to you by... RevenueHero — 3X your inbound conversions this quarter with the same traffic: 🔗 RevenueHeroFactors.ai — Empower intent-based outreach & make every marketing dollar...2024-02-2656 minBreaking B2B - B2B Marketing & Demand Generation Podcast#366 B2B SaaS SEO: 5 Easy Ways To Rank #1 And Drive Leads► B2B SaaS SEO Masterclass Sam shares 5 ways your B2B SaaS can rank #1 on Google and drive a steady flow of organic demos or sign-ups?.Sam covers keyword, page, content and ranking strategies: 1. Best [category] software 2. Your brand vs competitors 3. Competitor alternatives 4. Best [Tool/software] for [industry] 5. How to [ideal clients job to be done]======================The show is brought to you by... RevenueHero — 3X your inbound conversions this quarter with the same traffic: 🔗 RevenueHeroFactors.ai — Em...2024-02-1919 minBreaking B2B - B2B Marketing & Demand Generation Podcast#365 How To Start and Grow a B2B SaaS (to $8M+)► B2B SAAS GROWTH PLAYBOOK!Sam talks to Kyle Racki, Co-Founder @ ProposifyThey cover:👉 How to find a problem worth solving👉 First steps to building a SaaS👉 How to know if its the right thing to build👉 Kyle’s learnings from mistakes made👉 How to get your first 10+ customers👉 Main growth levers to hit $1M then $7M +👉 Marketing secrets learnt📌 Kyle Racki📢 LinkedIn🔗 Web link======================The show is brought to you by... RevenueHero — 3X you...2024-02-1254 minThe Revenue StreamEp03 - Setting up an ABM campaign for successOn today's episode of The Revenue Stream, I had the opportunity to chat with Mason Cosby, Founder of Scrappy ABM.
Mason comes with several years of experience running high impact ABM campaigns and was previously the host of a much beloved podcast called Marketing Ladder.
We dive into his thought process and opinions on how to think set up ABM campaigns for success and more importantly also talk about the things that usually lead to its failure. If you're thinking about spinning up a new ABM campaign, this episode will give you the framework on ho...2024-02-0637 minBreaking B2B - B2B Marketing & Demand Generation Podcast#364 Why B2B Marketing is Boring AF (And How To Fix It)► Why is B2B marketing so boring!?Sam dives deeply into the question with Tim Davidson, VP Marketing @ B2B Rizz.They cover:👉 How to fix it👉 Tim’s process for coming up with funny B2B content👉 How your B2B company can create entertaining content👉 How it drives awareness and inbound leads + revenue📌 Tim Davidson📢 LinkedIn🔗 Web link======================The show is brought to you by... RevenueHero — 3X your inbound conversions this quarter with the same traffic: 🔗 RevenueHeroFactors...2024-02-0542 minThe Revenue StreamEp02 - Experimentation, Hiring A players, and Hitting Pipeline Goals in B2B marketingOn today's episode of The Revenue Stream, I had the opportunity to chat with David Fallarme, who is the VP of Marketing at Owner.com.
Having worked at companies like HubSpot, Referral Candy, among many others, David comes with extensive experience growing marketing teams and solving big, fundamental problems for Series A startups.
We dig into his thought process and opinions on why you should approach marketing with an experimental mindset, what to do if you're behind pipeline goals this quarter, and his hot opinion on hiring A players.
I had loads of f...2024-01-2332 min
The Revenue StreamEp01 - How to think about attribution in B2B marketing?On today's episode of The Revenue Stream, I had the opportunity to chat with Kamil Rextin, Founder at 42 Agency.
Kamil comes with over a decade worth of experience running marketing and taking care of marketing ops. We dive into his thought process and opinions on how to think about attribution in B2B marketing. We also talk at length about Marketing Mix Models, self reported attribution, how you can combine qualitative data with the quantitative data to get a more rounded view of your buyer's journey.
I had loads of fun chatting with Kamil in t...2024-01-0932 min
808 Podcast#225 Krupesh Muthukumar - RevenueHeroKrupesh Muthukumar the Co-Founder of RevenueHero shares how to have your revenue teams close more deals by prioritizing prospects based on usage data.
Get more info at https://www.RevenueHero.io/2022-02-0308 min