Reza Hooda - Podcast Details

Shows

The Fun CPA PodcastReza Hooda - Building a £1,000,000 FirmThis week’s guest comes from ‘across the pond’ – but his insights and expertise is far from foreign CPAs and firm owners alike.Reza Hooda is the founder of Capture Accounting and a serious authority in the accounting industry. Reza delivers an invaluable service to his clients: He gets their time back and simplifies their processes so that they can focus on scaling, growing and generating revenue.Additionally, Reza coaches others like him on how they can grow their own firm – everything from pricing, generating leads, closing deals and much more. You can check him...2025-04-1537 min

The Profitable Accountant Podcast#200 Making Employee Onboarding A BreezeHow to Onboard Employees Without the Headache Bringing in new employees is exciting—but it can also feel like a massive headache. The admin, the training, the constant hand-holding… it’s enough to make you put off hiring altogether. But what if you could completely remove yourself from the onboarding process? That’s exactly what I’ve done in my firm. In this episode, I break down: ✅ The step-by-step system I use to onboard employees seamlessly ✅ How I ensure new hires hit the ground running—without me being involved ✅ The tools I use to aut...2025-03-0816 min

The Profitable Accountant Podcast#199 My Week In Qatar (Double Downing On Our Niche)This week, I’m recording from the Qatar Airways lounge in Doha—just wrapping up a week at the Web Summit and setting up a new business entity in Qatar. Why? Because niching down has opened doors I never expected. In this episode, I break down:✅ How focusing on one niche (content creators) led to massive growth✅ Why specializing in relocations to Dubai created even more opportunities✅ The surprising business incentives in Qatar—and why we’re expanding there✅ The simple strategy that will help you stand out, attract clients, and charge more ...2025-03-0117 min

The Profitable Accountant Podcast#198 Is Trusting People Worth The Risk?One of the biggest fears I hear from accountants is, “What if I hand off client relationships and my team leaves with my clients?” I get it—I used to think the same way. But over time, I realized that holding on too tightly was actually holding me back. In this episode, recorded from the Heathrow lounge before I head to the Web Summit in Doha, I break down:✅ Why the fear of losing clients is overblown✅ How trusting my team gave me more freedom and a stronger firm✅ The key to creating a p...2025-02-2214 min

The Profitable Accountant Podcast#197 How To Buy Back Your Time🕒 How to Buy Back Your Time – And Get More Done 💡 Ever feel like there’s never enough time in the day? 😩 You’re juggling client work, admin tasks, and trying to grow your business—but nothing really moves the needle. 🎙️ In this episode, I share a simple framework from Dan Martell’s Buy Back Your Time and explain how I’ve applied it to buy back hours every week so I can focus on high-value work (without burning out). 🔑 Here’s what we cover:✅ The Time & Energy Audit: How to track where your time goes✅ The DEA Metho...2025-02-1518 min

The Profitable Accountant Podcast#196 Should I Invest £100,000 In Developing Software?In today’s episode, I’m doing something a little different—I’m thinking out loud and taking you through my decision-making process on a BIG business move I’m considering. 📌 The dilemma? Whether or not to invest £100K+ into developing my own pricing and proposal software for accountants. 🚀 In this episode, I break down:✅ How I evaluate big financial and business decisions✅ The risks and rewards of launching a software product✅ Why niching down and solving real problems is key to business growth✅ The role of AI in modern accounting practices This is...2025-02-0823 min

The Profitable Accountant Podcast#195 Using AI In Marketing (Listen To This TODAY)New Podcast Out Today! 🎙️ Is your marketing strategy keeping up with the AI revolution? This episode is a must-listen if you want to attract high-value clients effortlessly and stay ahead of the competition. We dive into:🚀 Why relying on referrals alone isn’t sustainable🤖 How AI is changing the game for accountants📈 The exact system to generate consistent leads on autopilot💡 Real examples of AI in action—including how it can write content that sounds just like you! Plus, I’m giving podcast listeners an exclusive offer to finally build a marketing syste...2025-01-3115 min

The Profitable Accountant Podcast#194 My Weekly Productive Routine (And How To Avoid Distraction)My Weekly Productivity Routine Struggling to stick to your goals and make meaningful progress? In this episode, I’m sharing my personal productivity routine, packed with lessons from books like Atomic Habits, Indistractable, and Make Time. Here’s what you’ll learn:✔️ How I structure my week for maximum productivity.✔️ Why living by your calendar is a game-changer.✔️ Simple strategies to manage distractions and reclaim your focus.✔️ The role of environment design in boosting creativity and focus.✔️ How accountability (and investing in coaching) can fast-track your success. Whether you're battling tax season...2025-01-2524 min

The Profitable Accountant Podcast#193 90% of Accountants Are Rubbish🎙️ 90% of Accountants Are Letting Clients Down – Here’s How to Stand Out In this episode, I’m fresh off a 2.5-day mastermind event packed with insights, connections, and game-changing ideas. My mind is buzzing with strategies to grow my coaching business and bring even more value to the accounting world. But let me tell you—what I heard at this event about accountants shocked me. A staggering 90% of business owners shared negative experiences with their accountants, from lack of guidance to poor communication. While this might sound disheartening, it’s a massive opportunity for proactive, value-driven ac...2025-01-1726 min

The Profitable Accountant Podcast#192 My 2025 Marketing Strategy🌟 Mid-January Check-In: Building Marketing Systems for 2025 In this episode, I’m reflecting on my personal growth journey, why I joined a £25K marketing mastermind, and how self-development plays a critical role in building a successful business. The main focus? My 2025 marketing strategy—a system that’s already brought in £36K of recurring fees last month alone. I’ll share how niching down, leveraging Google and YouTube, and positioning yourself as an expert can create a marketing engine that works for you—even while you sleep. As always, this is about working smarter, not harder, and unl...2025-01-1425 min

The Profitable Accountant Podcast#191 My Goals For 2025 And Goal Setting ProcessIn this episode, we're kicking off the new year with a focus on goal-setting and strategies to make 2025 your best year yet. Fresh from a holiday in Qatar, I’m sharing insights on how time away allowed me to reflect, reset, and prepare for the months ahead. Here’s what we cover in this packed session: A new methodology I’m adopting: the 12-Week Year approach to supercharge focus and execution. Why writing down your goals can be a game-changer (and what happened when I did it last year!). The importance of protecting your most precious resour...2025-01-0927 min

The Profitable Accountant Podcast#190 What Good Employees Are Looking ForWhat Good Employees Want and Building Your Personal Brand Struggling to find the right team members for your practice? This episode dives into what makes top talent choose you—and how your personal brand can make all the difference. Fresh off the success of hiring a senior client manager, I share the key learnings and strategies from the process. You’ll discover:→ Why alignment of values and goals is the foundation of successful hiring.→ How to create an Employee Value Proposition (EVP) that attracts A-players.→ The critical role of multiple touchpoint...2024-12-2115 min

The Profitable Accountant Podcast#189 The Final System To A Freedom FirmThe Final System for Building a Freedom Firm Ever wondered what it really takes to run an accountancy practice that doesn’t rely on you? In this episode, I reveal the final system I’ve implemented that’s unlocking true freedom for my firm—and it’s all about hiring. You’ll discover:→ Why a transparent salary and progression structure transforms team dynamics.→ How I’m building a hiring system to recruit top talent on autopilot.→ The importance of aligning roles with clear expectations and responsibilities.→ The tools and processes I use to str...2024-12-1428 min

The Profitable Accountant Podcast#188 My Hiring ProcessHow to Attract and Hire Top Talent for Your Accountancy Firm Struggling to find the right people for your growing practice? You’re not alone. Hiring top talent is one of the biggest challenges firm owners face, and in this episode, I’m sharing exactly how I tackle it. From leveraging LinkedIn Sales Navigator to crafting irresistible job ads, I walk you through my hiring process step by step. You’ll learn:→ How to position your firm to attract A-players who share your values.→ The importance of creating an Employee Value Propositio...2024-12-0730 min

The Profitable Accountant Podcast#187 My Onboarding System + Software ProjectFrom Great Processes to Even Better Profits How do you streamline your accountancy practice while delivering an exceptional client experience? In this episode, I walk you through the systems I’ve built to automate workflows and onboard clients with ease. You’ll discover:→ Why first impressions in the sales process matter more than anything else.→ The tools I use to create a seamless prospect-to-client journey.→ How to integrate pricing, CRM, and onboarding into one efficient system.→ The mindset shift needed to hire the right people and build a culture fit. ...2024-11-3020 min

The Profitable Accountant Podcast#186 From A Garage To An Award-Winning Accounting Firm - Interview With Arun SachdevFrom Garage Beginnings to an Award-Winning Firm How do you take a family business from a garage to an award-winning accounting firm? In this episode, Reza speaks with Arun Sachdev of Sachdev Accountants. Arun shares how he transformed the firm his grandfather started in 1972 into a modern, thriving practice. You’ll discover:→ How to position yourself to charge higher fees.→ The mindset shift needed to transition from accountant to entrepreneur.→ The key hires that allow your firm to run smoothly without you.→ Why specialising can be the turning po...2024-11-2347 min

The Profitable Accountant Podcast#185 My Advice To A Top 10 FirmIn this episode, I’m taking you behind the scenes of a unique experience: a meeting with a top 10 accounting firm and the surprising challenges they face. I’ll share my candid advice to them and reveal how their struggles are actually similar to those of smaller firms. We discuss the limitations of hourly billing, the benefits of value-based pricing, and how their resistance to change is holding them back. For firms like yours, this is a reminder of the advantage you have in being nimble and adaptable. I also walk you through a busy week...2024-11-1633 min

The Profitable Accountant Podcast#184 When And How Do We Charge For Ad Hoc Advice?In this episode, I’m diving deep into one of the biggest challenges accountants face: how to charge for all that “off-the-cuff” advice we often give away for free. I’m breaking down my approach to getting paid for the value you provide without resorting to hourly billing. I walk you through my “give away advice, charge for implementation” model – a method that helps you support clients with valuable insights while making sure you’re compensated when it’s time to take action. We’ll cover real-world examples, like turning those quick tax-saving tips into paid services. Inste...2024-11-0929 min

The Profitable Accountant Podcast#183 How To Get More And Better Quality ReferralsIn this episode, I’m giving you a behind-the-scenes look at everything I’ve been up to, from a deep-dive session on building a referral system to my journey back from sunny Dubai to cloudy England. I dive into the essentials of creating a referral process that works. I share tips on systemising referral requests through client meetings, feedback surveys, and a simple language shift to get more immediate introductions. Plus, I’m exploring how building a niche can naturally attract more of your ideal clients, creating partnerships that keep referrals coming in without relying on con...2024-11-0220 min

The Profitable Accountant Podcast#182 My Week In Dubai Creating ContentThis week, I’ve been all about making the most of my time in Dubai and Muscat for Capture Accounting. I met up with clients and connected with industry experts, ensuring our relationships remain strong and beneficial. I’m also creating content that builds credibility—think in-depth podcasts and YouTube videos—so that people find us easily when searching for advice on setting up and doing business in Dubai. I’m going deeper into serving content creators and influencers, helping them navigate the move to tax-free destinations like Dubai. With a niche focus, I’m building aut...2024-10-2620 min

The Profitable Accountant Podcast#181 What content should I produce to win clients?This week, I’ve been all about growth and content creation strategies for accounting firm owners. I hosted a webinar showing how firms are landing £10k+ in fees without relying on social media or expensive marketing agencies. It’s about using smarter systems and focusing on what works. I also spent time with a mastermind group, refining strategies and discussing the power of content creation. I’m building evergreen content—blogs, YouTube videos—that answers key questions for my audience and keeps driving leads. It’s all about creating valuable content that ranks on Google and works for...2024-10-1921 min

The Profitable Accountant Podcast#180 What I Learned From A $25,000 MastermindI recently joined a high-level mastermind that’s completely changed the game for me. In just the last few months, I’ve invested 25k into my own growth and the results have been incredible. From scaling through YouTube ads to sharpening my public speaking skills, I’m seeing real, measurable growth. I’ve stepped away from the daily grind, and now I’m focused on working ON my business, not just in it. It’s all about finding shortcuts, investing in yourself, and working smarter, not harder. Curious how I’m doing it? Listen to this...2024-10-1218 min

The Profitable Accountant Podcast#179 How I Built A 7 Figure Accounting Firm And Spend Less Than 5 Hours A Week Running ItI left PwC in January 2008 to buy a small accounting firm. Just weeks later, the world went into financial meltdown—the 2008 crisis. I was the guy mortgaged to the hilt, taking a 70% pay cut, trading my cozy PwC job for the unknown, right in the middle of the worst financial crisis since the Great Depression. People thought I was crazy. But what’s even crazier? How I ran that business in the first 5 years! I made every mistake possible. No one teaches you how to price, win work, or manage a team in acco...2024-10-0559 min

The Profitable Accountant Podcast#178 How THIS Accountant Doubled Turnover To £1.3 Million In Just 2.5 YearsI recently sat down with a brilliant accounting firm owner who's absolutely smashing it. In just 2.5 years, this chap has more than doubled his practice, turning it into a 7-figure firm. Impressive, right? He's taken a traditional 3-person outfit and transformed it into a modern 10-person powerhouse. No more trading time for money - he's now all about taking a share of the value. This savvy owner's stepped away from the daily grind and is now focusing on working ON the business. He's invested in himself, found shortcuts to growth, and even managed...2024-09-281h 01

The Profitable Accountant Podcast#177 How To Get More Prospects To Say YESWant to know how to get more prospects to say YES? In this episode, I'm sharing my tried-and-tested method for running effective sales meetings that convert. You'll learn how to ask the right questions in the right order, positioning yourself as the guide who can help your prospects achieve their goals. I'll walk you through the psychology of getting prospects to admit they need your help, and show you how to tailor your solution to their specific needs. Plus, I'll reveal why your marketing efforts are crucial for making sales a breeze. 2024-09-2126 min

The Profitable Accountant Podcast#176 Should I Give A DiscountShould you give a discount to your clients? In this episode, I share my recent experience buying a car and how it relates to pricing in your accounting firm. You'll learn why giving discounts can be harmful to your business. I explain three key reasons to avoid discounting: it sets a precedent, affects trust, and undermines your pricing integrity. Discover how standing firm on your prices can actually increase client trust and respect. I'll show you why clients asking for discounts often still want to buy from you. Listen for practical insights on...2024-09-1416 min

The Profitable Accountant Podcast#175 Making Profit From Compliance ServicesAre you looking to boost your profits from compliance services? In this episode, I share valuable insights on how to make your accounting practice more profitable. I discuss the importance of pricing your services correctly and explain why you should charge monthly fees instead of annual lump sums. You'll learn about the benefits of using a pricing system and how it can help you avoid leaving money on the table. I also reveal how my firm has achieved significant growth through annual price increases and by offering a one-stop-shop service model. This approach includes compliance...2024-09-0725 min

The Profitable Accountant Podcast#174 I Paid £20,000 To Sponsor A VideoIn this episode, I share my experience of paying £20,000 to sponsor a video. You’ll learn about the importance of understanding your target audience before investing in marketing tactics. I discuss the value of clarity in your marketing strategy and how it can lead to better results. I also dive into the decision-making process behind choosing the right sponsorships and ads to get in front of the right audience. Tune in to hear my insights and advice on effective marketing for your business. ---------- If you’ve enjoy...2024-08-2417 min

The Profitable Accountant Podcast#173 How To Get Started With Creating ContentStruggling to get started with creating content? You’re not alone. In this episode, I’ll share my personal journey and tips to help you overcome your fears. Whether it’s video, audio, or the written word, I’ve got you covered. I’ll discuss the importance of just getting started, using simple tools like your phone, and the stop-pause technique to make recording easier. Learn how to create engaging content that resonates with your audience and helps you achieve your goals faster. Join me for practical advice and a friendly chat on ho...2024-08-1724 min

The Profitable Accountant Podcast#172 My Favourite Books, Podcasts & YouTube ChannelsIn this episode, I share my top recommendations for books, podcasts, and YouTube channels that have had a huge impact on my professional growth. You'll hear about my favourite marketing, sales, and productivity resources. I also dive into leadership and culture, sharing the best reads and listens to help you build a stronger team. I talk about the benefits of investing in a YouTube subscription and how it can be a goldmine for learning. Plus, I give you tips on how to get the most value from books and podcasts. Listen in to...2024-08-1025 min

The Profitable Accountant Podcast#171 Only 2 Things To Focus On To Grow Your FirmIn this episode, I share what I've been up to over the past few weeks, including dealing with some personal challenges and my ongoing journey of growing my accounting firm and coaching business. I talk about the importance of investing in yourself and learning from others to advance your business faster. I discuss the two key skills you need to focus on to grow your accounting firm: marketing and hiring. I also share my plans for joining a seven-figure mastermind to help take my business to the next level. Tune in...2024-08-0619 min

The Profitable Accountant Podcast#170 My Top Sales Tips For Converting Prospects To ClientsIn this episode, I share my top sales tips for converting prospects into clients. You'll learn how to let your marketing do the heavy lifting, making the sales process smoother and more effective. I cover the importance of specialization and pre-qualifying your prospects to ensure you're talking to the right people. Discover how to use questions and routing forms to filter out time-wasters and focus on high-quality leads. I'll walk you through the steps of a successful sales call, from understanding your prospect's pain points to positioning yourself as the solution.2024-07-2037 min

The Profitable Accountant Podcast#169 This Will KILL Your ProfitabilityIn this episode, I dive into what can kill your profitability. I share insights from a recent team meeting and discuss how focusing on niche markets can significantly enhance your business's efficiency and profitability. You'll hear examples from my own practice and get actionable tips on how to avoid common pitfalls that drain your resources. Tune in to find out how specializing can transform your business and help you achieve higher profits with less effort. Don't miss this one! ---------- If you’ve enjoyed my po...2024-07-1318 min

The Profitable Accountant Podcast#168 How To Overcome Your Fear Of Repricing Existing ClientsAre you struggling with the fear of repricing your existing clients? In this episode, I share my insights on how to overcome this fear and drive your business profitability. You'll learn about rejection therapy and how facing rejection head-on can build your resilience. I also walk you through my three-step repricing process to help you get the fees you deserve. Real-life success stories from my members will inspire you to take action and transform your practice. Tune in to find out how to reprice confidently and efficiently. ...2024-07-0633 min

The Profitable Accountant Podcast#167 Why Do I Coach Instead Of Growing My Firm?In this episode, I'll take you on a journey through my career, explaining why I chose to coach instead of focusing solely on growing my accounting firm. You'll get insights into my passion for learning and teaching, and how I've been able to run two successful businesses simultaneously. I'll also share some exciting stories about achieving significant results, implementing new strategies, and the joy I get from helping others succeed. Plus, you'll learn about my Four Pillar Framework, a formula I've developed to help accountants like you build a firm that gives you more time...2024-06-2929 min

The Profitable Accountant Podcast#166 Are Accountants Ashamed Of Making Money?Are you holding back from showing your success? Is there an underlying fear that your clients or team might judge you if they see you driving a nice car or living in a nice house? In this episode, I challenge these limiting beliefs and explain why showing success can actually attract better clients and inspire your team. Remember, success breeds success. So let's break free from these fears and embrace the rewards of our hard work. Tune in and let's talk about why it's okay to be a successful accountant! ---------- If you’ve enjoyed my...2024-06-2214 min

Accounting High212 Exiting Firm Ops with High Profit Margins (feat. Reza Hooda, FCA)Episode 212 FACULTY: Reza Hooda, FCA CLASS: #Shoperations In this podcast episode, Scotty interviews Reza Hooda, FCA, founder of Capture Accounting and mentor at The Profitable Accountants Community. They dive deep into innovative accounting practices, focusing on results over timesheets. Reza shares his journey from implementing traditional timesheets to focusing on value pricing and the principles of a results-only work environment. They discuss the evolution of his practice, the importance of positioning in the marketplace, and the future potential of a new pricing and proposal software. Reza also offers actionable advice on managing change...2024-06-1644 min

The Profitable Accountant Podcast#165 Using LinkedIn To Win BusinessIn this episode, I dive deep into how to use LinkedIn to win business and attract your ideal clients. I discuss the importance of understanding your audience, optimizing your profile, and creating content that resonates with them. I also share my experiences with posting on LinkedIn and offer tips on how to experiment with content to see what lands. If you've ever wondered how to use LinkedIn effectively for your business, this episode is for you. Join me as I share my insights and help you get started on your LinkedIn journey. ---------- If you’ve...2024-06-1525 min

The Profitable Accountant Podcast#164 I Got Banned From Instagram!In this episode, I share an unexpected turn of events - I got banned from Instagram! You'll hear the peculiar reason behind this surprising ban, and how it led me to some important realizations. We'll delve into the transient nature of social media and why you should never put all your eggs in one basket. I'll share my insights on why building your email list is crucial, and how you can leverage social media to do that. You'll also hear about the power positioning system and how it can help you attract premium clients, paying...2024-06-0826 min

The Profitable Accountant Podcast#163 Is Your Pricing Mindset Holding You Back? Join me on a deep dive discussion about the 'pricing mindset' that may be holding you back. We explore why you could be undervaluing your services and how to overcome these limiting beliefs. You'll discover how to better understand and communicate your worth, and why it's crucial to detach from the time-for-money equation. We chat about the importance of solving bigger problems for clients and why this helps justify higher prices. I also share personal anecdotes about my own transformation in pricing strategy and how it revolutionized my results. Find out how challenging y...2024-06-0121 min

The Profitable Accountant Podcast#162 What I Do To Get 4-5 Qualified Prospect Meetings A WeekIn this episode, I share the secrets behind getting 4-5 qualified prospects a week. You'll discover the power of content generation and SEO in attracting leads, and why it’s critical to focus your efforts here. I also expose the step-by-step process I use to tap into a niche market and become the solution people are searching for on Google. Ever wondered why some ads work and others don't? I delve into this too, offering insights on why organic reach often wins over paid advertising. Finally, I share a real-life example of how my...2024-05-2527 min

The Profitable Accountant Podcast#161 Stop Wasting Time On The Latest Shiny APP!Tired of chasing the latest shiny APP? In this episode, we dive into why you should stop worrying about missing out on the next shiny toy and focus on the core of your business. We explore the importance of niching down, specialising, and communicating your value. You'll also discover how building your marketing system on autopilot can significantly move the needle in your business. Join me as I share tips on how to avoid app overwhelm and concentrate on what really matters - growing your business. Ready to save time and focus on what truly...2024-05-1821 min

The Profitable Accountant Podcast#160 What I’m Investing In Right NowReady to take your business to the next level and want to know how? You're at the right place! In this episode, I share personal insights from my journey. I discuss how I invest in myself through coaching and why you should too. Learn how I optimize my LinkedIn profile, improve my public speaking, and get specific advice from experts. Hear about why investing in yourself is the best decision you'll ever make. I believe that everyone should have a coach, and this episode might just convince you too. Join in as I...2024-05-1123 min

The Profitable Accountant Podcast#159 How A PAC Member Won A Fee of £51,500In this podcast episode, I reveal how you can communicate the value of your services to win big fees. I share real success stories, including how one member of my PAC (Profitable Accountants Community) earned a whopping fee of £51,500! I also walk you through my unique pricing system and strategies that could radically transform your accounting practice. If you're looking to multiply your turnover, this episode is a must-listen. Remember, you're not just a bookkeeper or an accountant – you're the key to managing your client's entire finance function. Let me show you how to unlock your full potential. ...2024-05-0422 min

The Profitable Accountant Podcast#158 5 Critical Interview Questions To Ask Your Next CandidateIn this episode, I dive into the art of asking the right questions during interviews to separate the problem solvers from the problem bringers. You'll learn how to phrase your questions to get honest and revealing answers about a candidate's character and attitude. I also share my journey of potentially starting some software development, aiming to create a solution that streamlines the process from inquiry to client onboarding. If you're tired of using multiple apps to manage these processes, this might pique your interest. You're invited to join me on this journey! Let's collectively create...2024-04-2725 min

Humanise The Numbers - for ambitious accountants in practiceReza Hooda, firm owner, coach, mentor and authorIf you or a loved one is unfortunate enough to need a medical or surgical procedure, chances are you'd prefer, for example, to have a kidney transplant specialist, if you needed a kidney transplant, rather than consulting with a general practitioner or even a general surgeon. On this podcast, Reza Hooda talks about the fact that your business clients would prefer to work with a specialist in their field, their market, their sector, rather than with a generalist. But Reza also makes the point that, ultimately, your business owner clients would much prefer to work with someone w...2024-04-261h 03

The Profitable Accountant Podcast#157 How We’ll Add £100k This Year (Without Taking On Any New Clients)In this episode, I pull back the curtain on how my firm is adding £100k this year without taking on any new clients. You'll hear an honest discussion about the power of price increases and the impact on your bottom line. I also share a behind-the-scenes look at a recent webinar and the lessons learned about our ad campaign. This episode is a must-listen if you've been hesitant to raise your prices or are unsure about the quality of your leads. Expect to walk away with tangible takeaways on how to grow your f...2024-04-2017 min

De-stress Your BusinessE110: Master the Art of Profitability, with Reza HoodaFeeling like you're constantly pushing a boulder uphill when it comes to your business's profitability? You're not alone. Many entrepreneurs pour their heart and soul into their ventures, only to find themselves trapped in a cycle of hard work with minimal financial reward. This relentless struggle can lead to burnout, frustration, and the haunting question: "Will my business ever achieve the financial success I dream of?" Enter Reza Hooda, a true powerhouse in the world of business finance. Reza's journey is nothing short of inspirational — from facing the grim reality of a failing accounting practice to catapulting it into a £1 million succ...2024-04-1542 min

The Profitable Accountant Podcast#156 How I’m Recruiting For Our Next Role Building a Top-Heavy Team and Mastering Recruitment In this episode, I’m diving into one of the biggest challenges for practice owners—recruiting top talent to reduce your workload and scale effectively. I share:✔️ My personal strategy for creating a top-heavy team structure.✔️ Why client managers are the key to running a firm in less than 5 hours a week.✔️ How to craft compelling job ads that sell your firm and attract the best candidates.✔️ The power of LinkedIn headhunting and why your profile matters.✔️ Insider tips on hiring for attitude over experience. I...2024-04-1428 min

The Profitable Accountant Podcast#155 What To Put (And Not To Put) On Your WebsiteJoin me in this episode where I dive deep into the art of creating an effective website for your firm. I'll be sharing the real purpose of a website and how it can be a game-changer for your business. You don't need a flashy site; what you need is a clear message that speaks directly to your audience. I'll walk you through the elements your website needs to have, and what it doesn't. From calling out your target audience, articulating the problem you solve, introducing yourself as the solution, to adding social proof, I cover...2024-04-0221 min

The Profitable Accountant Podcast#154 Move From Commodity To AuthorityAre you struggling to convert prospects into clients? In this episode, I share my secret formula for making sales feel easy! You'll hear about my recent sales call where I managed to convert a prospective client in just 20 minutes. You'll learn how perceived value, content creation, and urgency can skyrocket your conversion rates. Plus, you'll discover how a well-crafted proposal and a clear onboarding process can seal the deal. This episode is packed with actionable insights that could transform your sales process and boost your profitability. So, tune in and let's dive right in! ---------- ...2024-03-0920 min

The Profitable Accountant Podcast#153 The Quickest Way To Make More ProfitIn this episode, I chat about the easiest way to increase profit in your business - repricing your services. I share my insights on how structuring your day can lead to significant progress and how you can make the most out of your time. I also delve into the importance of annual pricing reviews and how this can lead to growth in your business. I take you through our pricing system, providing practical advice on how to implement your own. We talk about the advantages of monthly billing, and I give you tips on how to communicate...2024-03-0215 min

The Profitable Accountant Podcast#152 Why Your Meetings Suck & The Solution: 4 Types Of MeetingTired of long, unproductive meetings in your firm? I use 4 types of meetings: The daily huddle The weekly tactical The monthly ad hoc The quarterly offsite. I explain in todays podcast why these meetings are crucial for managing capacity, keeping everyone on track, and fostering team accountability. I'll share my experiences and give you practical advice on how to make your meetings engaging, relevant, and ultimately, more productive. Whether you're a growing practice or just starting out, this episode will equip you with the insights to avoid 'meeting stew' and make...2024-02-2431 min

Building the Premier Accounting FirmFrom Ledgers to Leadership: Reza Hooda’s Blueprint for Accounting Success and MentorshipWelcome to today’s episode of Building the Premier Accounting firm with Roger Knecht, where we dive into the captivating journey of Reza Hooda, a seasoned chartered accountant and tax advisor turned mentor and coach for practice owners in the UK. Here are the highlights of her insightful discussion with Roger: Reza’s professional journey: Reza shares his diverse professional background, from cutting his teeth in PwC’s tax department to acquiring a small accounting practice and facing the trials and triumphs of running his own virtual firm. Beyond Technical Skills: Learn how Reza broadened his sk...2024-02-2155 min

Building the Premier Accounting FirmThis Week on BPAF : Reza HoodaJoin us this Wednesday for a new episode where Roger welcomes Reza Hooda to discuss his Blueprint for Accounting Success and Mentorship. 2024-02-1900 min

The Profitable Accountant Podcast#151 The Easiest Way To Get Higher PricesIn this episode, we delve into the transformative journey of setting and achieving your priorities, not just the urgent but the truly important ones that align with your personal and professional goals. As February ushers in a fresh start for many, including accountants embarking on their new year, we explore the significance of maintaining focus on your key objectives amidst the chaos of daily demands. Discover the power of a marketing masterclass designed to revolutionize the way you attract, engage, and retain clients. Learn about the strategic approach to marketing that allows for a seamless flow of...2024-02-1728 min

The Profitable Accountant Podcast#150 Why You Need To Have A Pricing SystemHey there! Welcome to today's episode, where we dive deep into the hustle of the week and share some golden nuggets that might just change your game. This week, I've been all over the place, from hosting a buzzing webinar on winning clients at higher prices to sharing the success story of my accounting firm. We're talking a turnover close to 300,000 in just 2.5 years, and all this without the daily grind on social media. Impressive, right? I spilled the beans on my "Power Positioning System" that's been the backbone of this success. It's a cocktail...2024-02-1034 min

The Profitable Accountant Podcast#149 The Power Positioning System To Get New ClientsIn this episode, we explore the transformative journey of mastering client acquisition and effective marketing in the accounting world. As tax season wraps up, we reflect on the lessons learned and how to apply them for a smoother experience next year. We invite you to join our Facebook group or email list for updates on our annual tax return challenge, designed to bring a gamified and competitive edge to tax planning. Diving into the core of the episode, we share insights from my Marketing Masterclass, focusing on the crucial role of marketing in attracting and retaining clients...2024-02-0328 min

The Profitable Accountant Podcast#148 My Week: Winning Clients Webinar, Investing In MyselfIn this week's episode, I dive deep into the exciting developments and insights from my busy schedule. I kick off by sharing the success of my recent webinar focused on winning new clients at higher prices without heavy reliance on marketing agencies. The positive response was overwhelming, with 15 new members joining the PAC, eager for the upcoming Power Positioning Course 2.0. I reflect on the impressive growth of Capture Accounting, emphasizing the power of a well-structured marketing system that generates leads on autopilot. I highlight the three mini-systems: Attraction, Conversion, and Referral, detailing how each contributes to consistent...2024-01-2724 min

The Profitable Accountant Podcast#147 Is Working From Home Working?Hey there! Hello, hope you're doing well and had a great start to your day. This week has been quite interesting for me, from being drafted into a full day at the practice to a mastermind meet in London with fellow business owners. In my latest podcast episode, I dive into the details of these experiences and share insights from a mastermind group where we discussed challenges, strategies, and business growth. Wednesday in London: I met up with a diverse group of entrepreneurs, including real estate fund managers, business performance coaches, software SAS...2024-01-2029 min

The Profitable Accountant Podcast#144 Is Paying For Coaching Really Worth It?Hey there! Hope you're having a fantastic start to your day. We're already into the second week of January, back to the grind and reality. Have you kicked off your January 2024 with a bang, executing those goals you set last week? I've been on a quest to level up my coaching business, searching for the right coach to take it to the next level. In today's session, I share my thoughts on whether paying for coaching is really worth it. Personally, coaching has been pivotal for me. Two years ago, I hired a...2024-01-1323 min

The Profitable Accountant Podcast#143 Make 2024 Your Best Ever YearHey there! Welcome back to the podcast! Can you believe it's 2024 already? Apologies for missing last week – hope your Christmas and New Year break was fantastic. Let's talk goals. Setting them can make a significant difference. Personally, my results soared when I started setting goals a few years ago. Dream big. Envision your life 10 years from now. Reflect on the past year and plan for the future. Connect emotionally with your goals. Understand the "why" behind them – it's your motivation. Focus on 90-day cycles. Live by your cale...2024-01-0628 min

The Profitable Accountant Podcast#142 Do Google and Facebook Ads Work?In this episode, I share insights on whether Google and Facebook ads work for accountants based on my recent experiences. I delve into the importance of clarity in your audience (the "who"), the value of investing in SEO, and how understanding the lifetime value of a client influences your marketing strategy. I also provide a special offer for loyal podcast listeners – use the code "podcast20" to access an exclusive discount for my upcoming Power Positioning 2.0 course, starting in February 2024. Don't miss this opportunity to boost your marketing skills and make 2024 your best year yet. For mo...2023-12-2327 min

The Profitable Accountant Podcast#141 How I scaled my firm to £1m in just 3 years, aged 30 with Rachel Harris🗣️ From £0 - £1million in just 3 years!! 😮 That’s the incredible story and journey of an awesome accountant called Rachel Harris. Rachel’s has built her firm StriveX into not only a 7 figure firm in just 3 years but also an enviable waiting list of applicants and clients wanting to join! A truly inspiring story of determination, entrepreneurialism and self-belief. In this podcast I've interviewed Rachel about her story and asking her questions around how she grew so fast, took on clients, recruited and built her personal brand which allows her to do some incredible...2023-12-1648 min

The Profitable Accountant Podcast#140 What’s Working To Win New ClientsIn this episode, I dived into mastering webinars, attended a mindset conference, and addressed the age-old question: How do we win new clients? The key is differentiation and intentional action. Niche down using the PPPV formula: Profit, Passion, and Value. Consistently create content that addresses your audience's concerns. Here's a link to my GoProposal session recording ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me: Free stuff Get a free copy of my book The Four Pillars from here Watch...2023-12-0926 min

The Profitable Accountant Podcast#139 How I Get 100% Of Our Tax Returns Done By 31 October With Nicola SorrellHow this accountant gets 100% of tax returns DONE by 31 October 😮 Impossible? Nope… Our guest for our podcast session has done just that.. And it’s not an anomaly either For the last 4 years, Nicola Sorrell and her team at Effective Accounting have been getting all their tax returns done sooner and sooner You must be thinking - how on EARTH does she do it??! 🤷‍♂️She has shared tips in this podcast, sit back and listen to the whole episode ---------- If you’ve enjoyed my...2023-12-0237 min

The Profitable Accountant Podcast#138 How I Recruited Someone In 48 HoursIn this episode, I spill the details on a recent mastermind day in London, rubbing shoulders with successful individuals from diverse industries. The insights shared were nothing short of phenomenal, emphasizing the power of investing in personal development. I also share a rapid-fire story about recruiting someone in just 48 hours using the online jobs platform. Whether you're considering offshoring or looking to enhance your team, this episode provides insights into crafting effective job posts, utilizing apply points, and conducting background checks. ---------- If you’ve enjoyed my podcasts, here’s how you can get m...2023-11-2523 min

The Profitable Accountant Podcast#137 How I Doubled My Revenue To £1.4m In Just 2 Years With Tej Gill🔇 How this accountant doubled his revenue to £1.4m in just two years! 😮 I’ve been fortunate working with Tej Gill over the last two years In that period Tej has doubled his revenue to £1.4m 🤯 Tej is an avid learner and someone who takes action It’s no surprise that he’s got such amazing results… In this podcast I talk to Tej about his journey, what he implemented and how he got such amazing results in such a short space of time ---------- If you’ve enjoyed my pod...2023-11-1850 min