Shows
Limited SupplyS10 E2: Metrics, Motion, and More: Creative Analytics Rundown (with Reza Khadjavi, CEO of Motion)Do you consider yourself to be creative?Nik’s sitting down with Reza Khadjavi of Motion, the SaaS brand designed to help creatives manage their analytics. When you create for creatives, your marketing and product design HAVE to be top notch—otherwise, it’s pretty embarrassing to be for creatives without being creative. How do you get people to have a conversation around data when they’re more creatively inclined?Plus, using data to your advantage is the key to your performance. When are people stopping their scroll? Should you put your energy towards click and conv...2024-11-0654 min
Marketing OperatorsE030: Reza Khadjavi, Motion Founder, on Building a Creative-first Approach to DTC MarketingThis week we are joined by Reza Khadjavi, Founder and CEO at Motion, our premier sponsor. We’re talking the evolution of performance creative and the importance of creative strategy in DTC marketing, and Reza shares his insights on the rise of the creative strategist role, the impact of AI on creative workflows, the future of creative strategy and his advice for brands who are just starting to venture into performance marketing, his contrarian views on marketing and much more.
00:00 Introduction
06:08 The Rise of the Creative Strategist Role
08:59 Navigating the Sh...2024-10-221h 19
Equation of ExcellenceCreative Minds Meet Data: The New Marketing Paradigm with Reza KhadjaviSummaryReza Kajabi, co-founder of Motion, discusses his background in commerce enablement and the evolution of the creative strategist role. He explains how Motion aims to facilitate the balance between creativity and data-driven decision-making in order to drive high-performing assets. Reza also shares his admiration for Intercom and their approach to building companies. He highlights the importance of creative in marketing and the need for a process that constantly produces winning creative. Lastly, he discusses trends in the industry and the potential impact of the presidential election. The conversation covers various topics related to the advertising industry...2024-09-1249 min
Secrets To Scaling Your Ecommerce BrandEp 521: What Matters For Creative Performance in 2024 with Reza Khadjavi, MotionSend us a textThe importance of defining the problem before implementing solutions and aligning the team on problem-solving, providing tangible advice for those aiming to scale their own e-commerce brand.In this episode, Jordan West and Reza Khadjavi, CEO of Motion delve into the evolving landscape of creative analytics for e-commerce brands, exploring the pivotal role of Motion in driving high-quality, high-volume creative output. With insights on industry trends, the impact of iOS updates, and the changing dynamics of media buying and creative collaboration....2024-01-2537 min
DTC PodcastBonus: Mastering the Alchemy of Creativity & Data: A Deep Dive with Reza Khadjavi of MotionTo Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast, I'm Eric Dyck. Today, we're privileged to have a conversation with Reza Khadjavi, the driving force behind Motion—a game-changing platform tailored for experienced media buyers looking to harness the combined might of creativity and data.
https://motionapp.com
In this enlightening chat, we delve into:
How the evolving intricacies of Facebook's advertising algorithm impact strategies for veteran media buyers.
Th...2023-10-1849 min
2X eCommerce PodcastS06 EP66: How Best-In-Class Peformance Marketing Teams are Structured and Operate w/ Reza Khadjavi 🔂In today’s episode, Kunle is joined by Reza Khadjavi, CEO of Motion, a platform that supercharges your creative testing and reporting workflow from Ads Manager so you can focus on scaling creatives that convert.Gone are the days when you could scale ad campaigns using just 3-4 images as creatives. The competition for attention and eyeballs has gotten so intense that stopping the scroll is easier said than done. And this was before the privacy-driven changes to the ecosystem. Knowing what works and why has become an even tougher nut to crack.Through all th...2022-03-1759 min
Honest Ecommerce153 | Instill a Culture of Content Production in Your Brand | with Reza KhadjaviReza Khadjavi is the CEO and co-founder of Motion, a visual analysis tool for marketers and media buyers to identify which creatives perform best and why. On a mission to improve the creative analysis workflow efficiency between brand and performance marketing teams, he is passionate about helping marketers identify specific attributes behind what makes creatives click to drive revenue. Reza previously co-founded Shoelace, a full-funnel marketing agency focused on helping DTC brands scale. In This Conversation We Discuss: [00:00] Intro[01:31] Reza’s Shopify background and journey[03:59] The evolution of Shoelace[05:49] The conception of Motion...2021-12-2735 min
DTC POD: How The Best Brands Are BuiltBe an expert at finding winning Facebook ad creative (with Reza Khadjavi, CEO of Motion)“We're helping brands and agencies learn what creatives are working best and why” @rezakhadjavi #DTCPOD“Teams who take naming conventions really seriously have a really important cultural effect.” @rezakhadjavi #DTCPOD“We want to create an environment where our creative strategy is data driven.” @rezakhadjavi #DTCPOD“People are putting on a lot more of a creative strategist hat and thinking critically about the way that they're positioning their product.”@rezakhadjavi #DTCPOD“Most people don't know exactly what they're doing and they're trying to figure it out. So don't be discouraged.” @rezakhadjavi #DTCPODWe Speak About:[01:46] Reza introduces himself and Motion [02:45] Biggest...2021-11-2437 min
2X eCommerce PodcastS06 EP38: How Best-In-Class Performance Marketing Teams are Structured and Operate w/ Reza KhadjaviOn today’s episode, Kunle is joined by Reza Khadjavi, CEO of Motion, a platform that supercharges your creative testing and reporting workflow from Ads Manager so you can focus on scaling creatives that convert.Gone are the days where you could scale ad campaigns using just 3-4 images as creatives. The competition for attention and eyeballs has gotten so intense that stopping the scroll is easier said than done. And this was before the privacy-driven changes to the ecosystem. Knowing what works and why has become an even tougher nut to crack.2021-09-301h 01
Mallama Presents Take Care PodcastEP. 15 - Reza Khadjavi - How the Pandemic as changed Online AdvertisingEP. 15 - Reza Khadjavi - How the Pandemic as changed Online Advertising | Brought to you by Mallama
🙋🏻♂️Hey You!
Enjoy this epic interview w/ entrepreneur & my good friend, Reza Khadjavi ! In this incredible interview, he shares with us how he turned his passions by founding Shoelace! He also talks about how he entered into entrepreneurship helping people and the world lead more fuller lives & also the routine he uses to make himself a change-maker in the space!!! 📈
Sign up for Rish's email newsletter (“Take Care Newsletter”) at Mallama.com/Newsletter
...2021-02-0339 min
The Commerce LabRetargeting Ads: How to Increase Conversions and Retention With Better Customer Journey AdsReza Khadjavi is the CEO of Shoelace, a retargeting platform that helps businesses identify overlooked opportunities for increasing conversions and optimizing their retargeting ads and customer journeys. The Shoelace platform lets you mirror successful email advertising campaigns as ads. This is just one example of the many ways that you can layer different elements of your business, including reviews and loyalty programs, to make retargeting ads more effective and profitable. Resa calls this “customer journey retargeting”, and it’s an elevated way of running retargeting ads. It’s something you need to understand because in an environ...2019-11-2000 min
Analytive PodcastRetargeting Masterclass with Reza Khadjavi - The Analytive PodcastRetargeting ads: you know, those annoying ads that follow you around the web after you’ve looked at something online?
What if there was a better way to do retargeting? A way that was less annoying, more profitable in the long run, and managed to build your brand?
That’s what Shoelace does. And I hope today’s conversation with Reza Khadjavi will give you tons of ideas on
Reza is the CEO at Shoelace and helps DTC brands generate more revenue and build brand equity with Customer Journey Retargeting.
If you...2019-11-0857 min
2X eCommerce PodcastSE4 EP43: Retention, Storytelling, and Brand Equity are Key to Growth - Shoelace • Klaviyo:BOSIn this interview with Reza Khadjavi, CEO of Shoelace. He tells us why the era of paid advertising arbitrage is over and how marketing should evolve with the rising cost of CAC and the need to serve the right messages at the right stage of their customer journey. Here is a summary of what was discussed: The early 2010s was the golden age of Facebook and Google advertising which gave rise the direct-to-consumer boom Brands made profitable sales on the first transaction which is very difficult to do now Brand is important to drive retention How d...2019-10-0418 min
Shopify with Milk Bottle ShowEpisode #10: Customer Journey Retargeting with ShoelaceBrands are needing to adapt to the reality of new times in the ever-changing landscape of marketing to customers. We chat to Reza Khadjavi co-founder and CEO of Shoelace. Shoelace is an app that believes ad experiences should be more engaging by telling a story which builds an emotional connection to create loyal customers.
As Generation Z enters the workforce, brands need to be smarter in how to engage with customers. Reza chats about how as a startup they continually talked and listened to customers to build their concepts that lead to their philosophy of how ad...2019-06-1232 min
Honest Ecommerce020 | What is Customer Journey Retargeting (CJR)? | with Reza KhadjaviWhy do some ads delight us, yet others frustrate us to no end? As an experienced entrepreneur and current CEO of Shoelace, the world-class retargeting solution for Direct-to-Consumer businesses, Reza Khadjavi wants all marketers to consider that question. The days of annoying ads are numbered. Instead the path forward for successful brands is to start leveraging each and every single touch point as an opportunity to build meaningful connections and foster long-term relationships with digitally adept audiences – and he believes you can do this through Customer Journey Retargeting (CJR). To learn more, visit: htt...2019-05-2039 min
Think Mighty: Podcast for building your brand and accelerating growthShoelace: Using customer journey retargeting to improve your conversion rates.Shoelace has written the book on customer journey retargeting (seriously, they have a 54-page slide deck). They've also written the code to make customer journey retargeting easier and more effective than ever for ecommerce brands.
In this episode, we sit down with Reza Khadjavi, co-founder and CEO of Shoelace, to discuss how they look at a customer journey and how to effectively retarget your customers based on their buyer's journey. Reza shares what cues to look for in the journey, and how you can personalize the messaging to take the customer one step closer to purchase.
...2019-04-2338 min
eCommerce FuelGetting 20x ROAS with Facebook Retargeting AdsToday’s show is all about retargeting. I’m joined by the co-founder of Shoelace, Reza Khadjavi, who is here to share what makes a great retargeting ad, advice for managing your budget, and much more. Since his company specializes in retargeting—especially for Shopify stores—we cover a lot of ground today. Listen in to learn how to optimize your campaigns if you’re already running them, and if you’re not, you’ll hear lots of great tips for getting started the right way. You can find show notes and more information by clicking here: http://bit.ly/22018-09-2835 min
eCommerce FuelGetting 20x ROAS with Facebook Retargeting AdsToday’s show is all about retargeting. I’m joined by the co-founder of Shoelace, Reza Khadjavi, who is here to share what makes a great retargeting ad, advice for managing your budget, and much more. Since his company specializes in retargeting—especially for Shopify stores—we cover a lot of ground today. Listen in to learn how to optimize your campaigns if you’re already running them, and if you’re not, you’ll hear lots of great tips for getting started the right way. You can find show notes and more information by clicking here: http://bit.ly/22018-09-2835 min
The My Wife Quit Her Job Podcast With Steve Chou206: The Right Way To Run Facebook Retargeting Ads With Reza Khadjavi Of ShoelaceToday I’m thrilled to have Reza Khadjavi on the show. Reza is the founder of Shoelace which is a company that boosts your sales with automated retargeting journeys. We’ll get into exactly what that means in a moment. But Reza is a master of running retargeting ads in the context of ecommerce and selling physical products online so today we’re going to pick his brain. Enjoy the episode! What You’ll Learn Why Reza founded Shoelace The main difference between sequential and behavorial retargeting Some good metrics to gauge yourself against other sellers Guidelines on ROAS, CTR vs AO...2018-04-2645 min
Boutique Chat#12 Mastering Facebook Ads & Retargeting: The Secret to Success for Boutique Retail, with Reza Khadjavi of ShoelaceHoly cow, grab a pencil before you listen to this episode. Reza & Ashley break down the nitty gritty details of Facebook Ads, from conversion rates, sales funnels, and so much more. If you have an ecommerce store, you NEED to be retargeting. As Reza says in this podcast, not every visitor to your site will have a credit card in their hand the first time they visit. How will you maximize your ad spend? Not an e-commerce store? That’s ok, Facebook Ads are a crucial piece of your strategy too! Driving paid traffic to your content, yo...2018-04-241h 10
Boost Your Boutique with Emily Benson010: Creating Authenticity in Your Boutique with Ashley AldersonNeed a boost in social media or sales? Great, Ashley Alderson, Founder of The Boutique Hub is on the podcast today with a mix of mindset and practical tips to get you going!
The Boutique Hub is a place where boutique owners can showcase their products, connect with other owners, bloggers and vendors. It's a membership site that can be found at www.theBoutiqueHub.com.
Ashley says it's vital for boutiques to create an authentic experience for their customers. People want to do business with people, not with companies. One of the most successful ways she has seen boutiques create...2017-04-1937 min
Boost Your Boutique with Emily Benson010: Creating Authenticity in Your Boutique with Ashley AldersonNeed a boost in social media or sales? Great, Ashley Alderson, Founder of The Boutique Hub is on the podcast today with a mix of mindset and practical tips to get you going! The Boutique Hub is a place where boutique owners can showcase their products, connect with other owners, bloggers and vendors. It's a membership site that can be found at www.theBoutiqueHub.com. Ashley says it's vital for boutiques to create an authentic experience for their customers. People want to do business with people, not with companies. One of the most successful ways she has seen boutiques create...2017-04-1932 min
Inspiring Entreprneurs Canada2013/02/25 Nettoyeurs ExpressFL Consultant: Patrick Sullivan, Corporate Restructuring and Insolvency
Khadjavi brothers, Reza and Ali, found a solution to the universal pain point of laundry. We’ll discuss their business model of dry-cleaning pickup and delivery, and look to the future and how they plan to expand outside the island of Montreal.2013-02-2436 min