Shows
The Health HunsEP.13 Breaking Down Sexism in Health and Fitness: From Lionesses to Lifting WeightsSexism in the health and fitness industry creates significant barriers, particularly for women, manifesting in everything from marketing language to funding disparities and objectification in gym spaces. We explore how these systemic issues affect participation and achievement in fitness, and what changes are needed to create more inclusive environments.• Fitness marketing uses dramatically different language for men ("beast mode," "dominate") versus women ("tone up," "slim down")• Women athletes and those who train intensely are often unfairly labeled as having disordered behaviours• Women's sports receive significantly less funding - female footballers earn 90% less than male counterparts•...
2025-08-0857 minThe Health HunsEP.12 Q&A Listener SpecialWe explore the messy side of health and fitness, addressing listener questions with honesty, humor, and practical wisdom to help you feel less alone in your journey.• Health and fitness as a lifelong journey rather than an "on or off" approach• Women's health myths versus reality and the lack of research in this area• Practical strategies for managing calf pain while running• How to mentally handle weight gain without self-sabotage• Finding the right balance between having quality fitness gear versus essentials• Realistic expectations for progress when starting out at the gym• Building fitne...
2025-08-011h 05The Health HunsEP.11: SLEEP, REST, RECOVEREver felt guilty for taking a rest day? You're not alone. Sleep, rest, and recovery might not be the sexiest topics in fitness, but they're the secret weapons that can transform your health journey.We dive into the science of sleep cycles and why waking up naturally feels so different from that jarring alarm sound. Understanding your own sleep patterns could be the game-changer your body's been craving. Did you know sleep debt accumulates over time, potentially leading to serious health consequences? Or that shift workers have higher rates of metabolic disorders not because of diet, but...
2025-07-2549 min2025-07-1809 minThe Health HunsEP.10 Body Image: The Messy Truth About How We See OurselvesIf you enjoyed this episode please share, rate, and review! Follow us on IG @thehealthhunspodThe mirror doesn't lie—but our perception certainly can. In this raw, unfiltered conversation about body image, we peel back the layers of how we see ourselves and why that vision is so often distorted by external forces.From our earliest memories of being called "piglet" or feeling out of place in gymnastics leotards, we share our personal journeys with body image and the complicated emotions that persist even after significant weight loss. That crushing rea...
2025-07-111h 00The Health HunsEP.9 Soak Your Beans and Empty Your Wallet: The Wellness GriftShare this episode and tag us!! Even if you didn’t like it! @thehealthhunspodWellness sounds like it should be a universally good thing, right? Who wouldn't want to be "well"? Yet beneath the serene Instagram aesthetics and expensive product lines lies a troubling reality that we're diving into headfirst.This episode unravels how the wellness industry has essentially rebranded toxic diet culture with a fresh coat of paint and a significantly higher price tag. What began as perhaps genuine interest in holistic wellbeing has transformed into a multi-billion pound machine that cr...
2025-07-0350 minThe Health HunsEP.8 Nutrition Myths: The Truth Beyond the TrendsEver wondered why nutrition advice feels like it's constantly contradicting itself? In this refreshingly honest discussion, we cut through the noise surrounding what we eat, exposing how the same basic principles of nutrition have been endlessly repackaged and complicated by the wellness industry.We tackle the simplicity that's been lost in modern nutrition discourse by highlighting an eye-opening truth: most seven-year-olds can tell you the basics of healthy eating better than adults confused by trending diets and Instagram nutritionists. This childlike wisdom—eat your vegetables, enjoy treats sometimes, have a bit of everything—remains the foundation of sens...
2025-06-271h 08The Health HunsEP.7 Do You Really Need That Running Vest?Ever stared at a cupboard full of abandoned fitness gear and wondered where you went wrong? You're not alone. The UK fitness industry is booming at £5.7 billion annually, despite economic challenges. But how much of that spending translates to actual progress, and how much collects dust in our homes?Between us, we represent opposite ends of the fitness spending spectrum – one cautious with purchases, the other more experimental. This contrast allows us to explore the psychology behind fitness consumerism with both skepticism and firsthand experience. Why do we convince ourselves that a new gadget or supplement will tra...
2025-06-2047 minThe Health HunsEP.6 COUCH TO 5KFIND US ON:IG: @thehealthhunspodGMAIL: thehealthhuns@gmail.comRemember that first moment when you realized you could run without stopping for 20 minutes? That initial sense of accomplishment is something we all treasure as runners. Whether you're contemplating your first steps off the couch or already have several races under your belt, this episode celebrates the journey of becoming a runner.We dive deep into the democratization of running and how programs like Couch to 5K have transformed it...
2025-06-1346 minThe Health HunsEP.5 GYM FEARWe tackle the common fears and anxieties people face at the gym, from intimidating environments to uncomfortable interactions, and how to overcome them with practical advice and real-life examples.• Gym fear often stems from feeling judged or that you don't "belong" in that space• Most gym-goers are actually regular people, not the ultra-fit "gym bros" we imagine• What to wear to the gym can be a significant source of anxiety, particularly for women• Personal space issues and unwanted interactions can make people feel uncomfortable• Finding the right personal trainer can transform your gym experience...
2025-06-1344 minThe Health HunsEP.4 WEIGHT-LOSS: THE GOOD, THE BAD, AND THE UGLYFor support head to https://www.beateatingdisorders.org.uk/get-information-and-support/The conversation around weight loss can feel like navigating a minefield – fraught with judgment, toxic messaging, and shame. We kick off this raw, honest episode with a content warning because we know these topics touch deep nerves for many. Weight loss, dieting, and body image sit at the intersection of health, identity, and societal pressure – and we're diving straight into the messy truth of it all. Drawing from vastly different experiences but arriving at surprisingly similar viewpoints, we unpack our personal journeys through diet c...
2025-06-0649 minThe Health HunsEP.3 COMPARISON-THE THIEF OF PROGRESSFollow us on Instagram!@thehealthhunspodWhat happens when we constantly measure ourselves against others? In this deeply personal conversation, we unpack the psychological impact of comparison and how it can derail even our best health intentions.We've all been there - scrolling through social media only to feel utterly inadequate compared to the perfectly curated fitness journeys we see online. But what's really happening when we compare ourselves to others, and how does it affect our progress? Together we explore this universal struggle, sharing our own vulnerabilities around comparison in...
2025-06-0640 min
The Equestrian Business Podcast3 Things I’d Fix First If I Took Over Your Marketing TomorrowIf your content feels all over the place, your offers aren’t converting, and you’re constantly second-guessing your marketing… this episode is for you.I’m breaking down the exact 3 things I’d fix first if I stepped into your business tomorrow and had to sort out your sales and marketing from the inside out. These are the foundational shifts I make with 1:1 clients and the truth is, they don’t require more time or effort. They just require clarity.In this episode, I’ll show you:Why your current marketing might be confus...
2025-06-0514 minThe Equestrian Business PodcastWhy You’re Not Making Sales: How to Fix It in 90 DaysIT'S BACK!The 90 day sales planner is back and free for the entirety of June! If you’re showing up, posting, maybe even launching — but the sales just aren’t landing this episode is for you.I’m exploring the real reason your marketing isn’t converting and why it’s not your pricing, your content, or your mindset. It’s that no one ever gave you a clear, practical structure for building a sales plan that actually works.In this episode, I’ll walk you through:Why your marketing feels like a full...
2025-06-0312 minThe Health HunsE.p 2 Finding Your ThingWhat if the perfect workout for you isn't what everyone else is doing? What if your fitness journey looks completely different from the Instagram-perfect version we're shown daily?In this episode, we dive deep into the concept of "finding your thing" - that sweet spot where exercise becomes something you genuinely look forward to rather than dread. Both of us share our personal fitness evolutions, from Amber's body pump obsession (until a shoulder injury forced her to explore alternatives) to Rhi's weightlifting passion and our mutual surprising love for running that developed later in life....
2025-05-3043 minThe Equestrian Business PodcastBrain Friendly Marketing Series: Ep. 7: This is why you're not motivated with business & marketingIf marketing your business feels harder than it should, you’re not alone and you’re definitely not lazy, you're not bad at your job or bad at business.In this final episode of the Brain-Friendly Marketing series, I’m flipping the script.We’ve spent 6 episodes talking about how to make your marketing easier for your customer/client’s brain to process.Now we’re talking about your brain, as a business owner.This one’s for you if you feel like you’re constantly playing catch-up, second...
2025-05-2720 min
The Sentimental GardenerRhiannon Dowding on her father the chemist, painting gum leaves and not being much of a gardenerIn this episode, host Cass Dowding talks with writer and artist Rhiannon Dowding (also her mother-in-law) about a lifetime of garden stories from Wales to Victoria. Though Rhiannon says she's "not much of a gardener," her life has been shaped by the plant lovers around her, from grandparents with berry patches to her chemistry professor father who filled their first Australian garden with native trees. In this conversation, Cass and Rhiannon talk about: Growing up in Wales surrounded by berry patches and her grandfather's famous "poo tea" experiments Her father's love of Australian native p...
2025-05-2533 minThe Health HunsEp.1 Who are we?Share your tea, tales and health and fitness fails with us!Instagram @thehealthhunspodGmail: thehealthhunspod@gmail.com
2025-05-2333 minThe Equestrian Business PodcastBrain Friendly Marketing Series - Ep 6- Why Buyers Freeze - The science of overwhelm & cart abandonmentYou’ve got people watching your stories, liking your posts, maybe even messaging you… but not booking or buying... So what’s going on?Today, we break down the neuroscience behind buyer inaction why your audience might feel interested but still not take the next step. (And no, it’s not just about your pricing.)You’ll learn how the prefrontal cortex and amygdala work together to keep your potential clients in “freeze mode” when your marketing feels overwhelming, vague, or too mentally demanding.If you’re tired of getting ghosted after enquiries...
2025-05-2222 minThe Equestrian Business PodcastBrain Friendly Marketing: Ep 5- The Dopamine Trap - Is your marketing rewarding?The neuromarketing series:In this episode, we’re diving into the dopamine system the brain’s motivation and momentum centre and why your marketing might be falling flat not because it’s bad, but because it’s not rewarding enough for your audience’s brain to engage withIf you’re an equestrian business owner and you feel like your content isn’t converting, this episode is going to change how you approach everything from Instagram posts to calls-to-action.You're going to understand the neuroscience behind why people take action and how to make your conte...
2025-05-2014 minThe Equestrian Business PodcastBrain Friendly Marketing Ep 4. Mirror Neurons and "Me too!" MarketingHave you ever seen someone stub their toe and flinched on their behalf? This happens because of what we call mirror neurons!Mirror neuros play a big role in marketing, especially when it comes to making people feel seen, heard and understood. In this episode of Brian Friendly Marketing, we're talking all about how you can use mirror neurons in your content and copy writing to make people feel seen and build trust and the "me too!" effect.🧠 In This Episode, You'll Learn:What are Mirror Neurons and their...
2025-05-1517 minThe Equestrian Business PodcastBrain-Friendly Marketing Series. Episode. 3 The Psychology of TrustIn this episode, we'll explore the psychology of trust.Trust underpins every sale you've ever made (or lost)So how do you create trust in marketing without being the loudest most extroverted person in the room?Building trust is so important in a high emotion industry like the equestrian world. Trust is a core fundamental surrounding our horses and the equine industry.🧠 In This Episode, You'll Learn:1. How trust and safety are neurologically intertwindDoes your marketing make people feel safe?2. Conscious decision mak...
2025-05-1327 minThe Equestrian Business PodcastBrain-Friendly Marketing Series - Ep. 2 Is marketing harder in 2025?If you’ve been feeling like marketing just isn’t working the way it used to, you’re not imagining it!In this episode, we dive into what’s really happening under the surface—from content fatigue to dopamine burnout, and how the buyer’s brain has changed post-2020.We’ll break down the neuroscience behind why people aren’t buying, what the modern brain is scanning for, and how to adapt your strategy so it actually lands.Whether you’re burnt out, baffled by your metrics, or just sick of do...
2025-05-0814 minThe Equestrian Business PodcastWhy "Hype Bro" marketing gives you "The Ick" The Neuromarketing Series Episode 1Welcome to the Neuromarketing series! Where brain science, psychology and marketing collide!In this episode, I’m digging into why that style of high-pressure, loud, overhyped marketing triggers a full-body cringe response and what’s actually happening in the buyer’s brain when they experience the “ick.”We’ll look at the neuroscience behind trust, cognitive dissonance, and emotional mismatch, and why some people fall for the hype while others run a mile.If you’ve ever thought “I don’t want to be salesy,” but also don’t want to be invisible this one’...
2025-05-0519 minThe Equestrian Business PodcastThis is the future of equestrian business! - Sophie Clark from CavagoThis might just be my favourite episode yet!I sat down with Sophie Clark, Managing Director of Cavago, to talk about building a revolutionary equestrian app, scaling a global brand, and what it really takes to lead from the front in a fast-moving industry.Cavago is like Airbnb meets booking.com but also a management software for your equine business... From lessons to retreats, experiences to livery—you can list your services or book unforgettable riding experiences around the world.Cavago becomes a booking management system for the business and a directory and boo...
2025-04-091h 07
Unpolished Players In BusinessWhat Strip Club Taught Me About Business | Ep.04 Sales & Marketing Expert Rhiannon-Amber LeavettFrom strip club manager to founder of five businesses. She once had £17,000 in debt, lived on credit cards, and couldn’t afford breakfast for her kids.But she said: “I had to start a business — because there was no way back.” “I want to earn so much money that my kids never have to struggle the way I did.” “And even then — I want to live a life that’s anything but ordinary.” How did it all begin? For Rhiannon, the earliest lessons came from dancers, debt, and disasters. In this episode, she opens up about:🟡 Why st...
2025-04-091h 25The Equestrian Business PodcastHow to Make Your Business 'Stick' in Someone’s BrainIf your marketing isn’t memorable, it’s forgettable. And in a crowded market, being forgettable is the kiss of death.In this episode, we’re diving deep into the neuroscience of memory, attention, and brand recall—so you can position your equestrian business in a way that sticks in your audience’s mind long after they’ve scrolled past.Here’s what we’ll cover:🧠 The Science of Memory – How the brain decides what’s worth remembering (and why most businesses fail at this).👀 Attention vs. Retention – Grabbing attention is...
2025-02-2717 minThe Equestrian Business PodcastThe Psychology That Makes People Buy!Ever wonder what makes someone go from mildly interested to throwing their money at you? Why do some buyers hesitate, while others hit that "Buy Now" button without a second thought?In this episode, we’re diving into the neuroscience of urgency, persuasion, and decision-making—breaking down what makes a buyer say “HELL YES!” and how you can ethically tap into that psychology in your marketing.By the end of this episode, you’ll have actionable strategies to make your business irresistible—so that when your dream client finds you, their only thought...
2025-02-2616 minThe Equestrian Business PodcastBehind the Scenes of The National Equine Show with Liz OrmesherAre Trade Stands Worth It? Behind the Scenes of The National Equine Show with Liz OrmesherTrade shows can be a game-changer for equestrian businesses—but are they worth the investment? How do you make the most of exhibiting? And what does the future of trade events look like in a digital-first world?In this episode, I’m joined by Liz Ormesher, event director of The National Equine Show and BETA International, to discuss the real value of trade shows, how small businesses can stand out, and the...
2025-01-2932 minThe Equestrian Business PodcastThe one question 99% of business owners forget to ask themselves"Why will make my business fail?” It’s the one question almost no one wants to ask but every business owner needs to answer. In this episode, we’re diving into why addressing the potential pitfalls of your business is one of the smartest things you can do—and how it can save you time, money, and a whole lot of stress down the road.I’ll walk you through the concept of a pre-mortem and how it helps you prepare for challenges before they happen, turning potential failures into opportunities for growth.What You’ll Lea...
2025-01-2327 minThe Equestrian Business PodcastWhy "I work 24/7!" is a red flag, not a flex.Are you tired of seeing “I quit my job and now I work 24/7” posts? So am I. In this episode, we’re breaking down why glorifying burnout isn’t the badge of honor the internet makes it out to be. I’ll explain why working around the clock is a sign of a poorly run business—not entrepreneurial success—and how you can build a sustainable business that works for you, not the other way around.Whether you’re running an equestrian business or just trying to keep your sanity intact, this episode is for you. Let’s d...
2025-01-1715 minThe Equestrian Business PodcastStrategic investing - Spending money to make money in 2025!Running an equestrian business often feels like a constant battle between cutting costs and maintaining quality. But what if I told you that spending strategically could actually save you money in the long run? In this episode, I’m breaking down why the right investments—whether it’s in technology, training, or expert help—can lead to long-term growth and profitability.Here’s what I’ll cover:•Why strategic spending isn’t about throwing money at problems—it’s about solving them for good.•How investing in technology can save time and redu...
2025-01-0921 minThe Equestrian Business PodcastIt's Planuary! Let's crush 2025!Welcome to the first episode of The Equestrian Business Podcast in 2025! 🎉 As we usher in the new year, it’s time to transform January into “Planuary”—a month dedicated to strategic planning and goal-setting for your equestrian business.In this episode, we delve into:•Setting Intentions for 2025: Learn how to define clear, actionable goals that align with your vision.•Prioritising Tasks: Discover techniques to identify and focus on activities that drive the most impact.•Overcoming Overwhelm: Gain insights into managing the myriad responsibilities...
2025-01-0317 minThe Equestrian Business PodcastWhy she got more clients AFTER increasing her prices by over £100! (Client success story!)When Annabel, The Equine Ecologist, first came to me, she was stuck. She was charging just £45 for consultations, struggling to attract clients, and even when inquiries came through, she couldn’t convert them.Fast forward to today: Annabel now charges £145 per hour, is fully booked, and is positioned as the go-to expert in equine ecology and land management.In this episode, I break down:✨ The pricing strategies we implemented to reflect her true value.✨ How we refined her messaging to connect with her ideal clients.✨ The steps we took to build her visibility...
2024-12-1023 min
A Kind of Meadow with Rhiannon VaughnA Kind of Centering after Narcissistic AbuseHow to Reclaim Your Sacred Path and Trust in What’s YoursWelcome to A Kind of Meadow with your host, Rhiannon Vaughn! This episode kicks off a powerful series of healing sessions tailored to overcome the trauma of narcissistic abuse. Together, we'll delve into the wounds left by these dynamics and embark on a journey to reconnect with our inner power and trust in our divine path.In this week’s episode, we tackle the belief that no matter what we create, someone can take it away. This narrative keeps us boun...
2024-11-241h 28The Equestrian Business PodcastCould your business be more tax efficient? Ceandice from Main tax CoIf you live int he UK, you've probably seen the budget and potentially feel a little confused by it.Today I'm joined by Ceandice, Charter accountant from her own business, Main Tax Co to discuss how you can make your business more tax efficient, how the budget changes will affect you and what you can do to save more money in your business.We'll cover all sorts from pensions to savings, to business! If you'd like to get in touch with Ceandice to discuss how she can help you with your business, You ca...
2024-11-141h 01The Equestrian Business PodcastInside a 1-1 Session: Marketing Strategies for VisibilityIn this episode of The Equestrian Business Podcast, we take you inside a real 1-1 mentoring session focused on building visibility and refining marketing strategies. Join me as I work with Mike, a carriage driving business owner, who offers both luxury carriage rides and carriage driving lessons. Together, we dive into strategies for effectively reaching two very different client bases and making each service stand out.Listen in as we tackle key challenges like defining ideal clients, crafting targeted messaging, and using the right marketing channels to attract more of the right people. Whether you’re balancing mu...
2024-11-061h 04The Equestrian Business PodcastTired of Time-Wasters? Set Up a Velvet Rope PolicyIn this episode of The Equestrian Business Podcast, we’re diving into a game-changing strategy that every equine professional needs to know: the Velvet Rope Policy. Imagine working only with clients who value your expertise, respect your time, and bring out the best in your business. That’s what the Velvet Rope Policy is all about—creating an exclusive “VIP” experience for the clients who truly fit your business while setting boundaries that protect your energy and improve your service.Whether you’re a riding instructor, equine physiotherapist, or any equestrian entrepreneur, you’ll learn how to identify your...
2024-10-2720 minThe Equestrian Business PodcastMemory and marketing (the neuroscience one)Today I'm yapping on all about neuroscience behind why you can't remember anything (and why your clients can't remember your marketing efforts)We'll be looking at why Noel Gallagher's Instagram bio "People will never, ever forget how you made them feel" is probably the best marketing advice you'll ever get! We're be looking at two areas of the brain, the Hippocampus and the amygdala.Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 c...
2024-09-2719 minThe Equestrian Business PodcastIs Facebook dead for marketing?I get asked this in pretty much any webinar or consultation I've held since I firsts started consulting.Here's my answer:No, but also yes. It depends on how you're using it.Like all platforms and algorithms, Facebook has it's advantages and its disadvantages. So let's dive into what you can do to stand out on Facebook!Get your business... FULLY BUCKED!CODE SEPTEMBER GETS YOU 30% OFF! (until the end of September, obviously)https://www.equestrianbusinessspecialist.com/fully-bucked-onlineWant to work...
2024-09-2417 minThe Equestrian Business PodcastHow to keep up with ever-changing algorithmsI'm sorry. It's not the algorithm. It's you... As a marketing expert, professional algorithm pleaser and sales psychology guru... I have a few things to clear up because the algorithm is taking a right battering on social media recently and honestly it's not fairThe algorithm (there isn't one there are hundreds working simultaneously) has one single purpose. To keep you scrolling. It chooses content that is relevant, fun, engaging and interesting. If you fail to make content that is fun, interesting, relevant, engaging and interesting the algorithm will not pick up...
2024-09-1718 minThe Equestrian Business PodcastThree reasons why you don't have more clients!Wondering why you're not getting as many clients as you'd like? Wondering what you can do about this? In this episode, I'm sharing how you can set yourself up to attract more clients and make consistent income in your business.Watch my FREE marketing training here: https://www.equestrianbusinessspecialist.com/the-trusted-expert-webinarSign up to Fully Bucked here: Use code SEPTEMBER at check out to get 30% off! https://www.equestrianbusinessspecialist.com/fully-bucked-onlineWant to work with me?Drop m...
2024-08-3029 minThe Equestrian Business PodcastHow to rank higher on Google and get more website visitors! Rhiannon from Purple Horse MarketingHave you ever wondered "What do I need to do to get my equestrian business to rank higher on Google?" or wondered "Are Google ads worth it?" or even just thought about what you can do to get more visitors to your website then this episode is going to help so much!Today it's a Rhiannon overload. We're both marketing experts. We're both equestrians and we're both called Rhiannon!Rhiannon Harradine ACIM is a business SEO consultant and content marketing expert who helps you to utilise Google to attract more clients and customers through shareable...
2024-08-151h 00The Equestrian Business PodcastLet's get social with Emily Meakin Grand Prix SocialsToday I'm talking to Emily Meakin from Grand Prix SocialsEmily is an expert social media manager specialising in Instagram and Pinterest.If you're wondering "How do I get better results from my social media" or "What should I post on social media to grow my equestrian business?" this episode was written for you personally! Emily is one of the most bright and bubbly personalities I've had the pleasure of chatting with on the Equestrian Business Podcast. I hope you enjoy this episode as much as I did!If you want t...
2024-08-091h 04The Equestrian Business PodcastNot doing this is holding your business back!Welcome to The Equestrian Business Podcast, the show that talks about business, for equestrians!I'm your host Rhiannon-Amber The Equestrian Business Specialist, multi-time CEO and business owner and business and marketing consultant and sales psychology expert.Today we're talking all about how not establishing the foundations of your business is damaging your business and your marketing.I'm talking about clarity on who your audience is and what your areas of expertise are, clarifying your niche and doing your market research. I'm also personally inviting you to my FREE webinar...
2024-07-2616 minThe Equestrian Business PodcastStop starting videos and lives like this!Are you boring your audience? Does this sound familiar?"Hi guys I thought I'd just pop on and show my face because I haven't been on for a while and I erm, thought it would be good to hop on. Please don't mind my hair and lack of make-up..." Today we're talking all about presence, first impressions and personal branding!In order to leave a good impression, it's best not to start your content dithering about talking about why you're recording a video and just get straight to the point! R...
2024-06-2719 minThe Equestrian Business PodcastYou're probably making these marketing mistakes...In this episode of The Equestrian Business Podcast I, your delightful host Rhiannon-Amber will be telling you all about three things you need to stop doing in your marketing! You already know I'm going to be telling you to do some market research!But as well as that we'll be discussing the biggest mistakes I see service-based equine business owners making as well as the 80/20 rule!Make sure you never miss an episode by subscribing to the show!and don't forget to head over to Equestrianbusinessspecialist.com and grab your FREE co...
2024-06-2318 minThe Equestrian Business PodcastI hate marketing! (so this is the alternative)I don't hate marketing, I love it, I live and breathe it. But I know you might hate it!Today is one of those philosophical sessions, where we think a little bit deeper episodes.Let's talk lifestyle businesses, let's talk doing jobs we love, let's talk easy and authentic ways to grow businesses, and the easiest way to do the minimum amount of marketing. The most efficient version of anything is something which requires the least input for the greatest outputSo today is alllll about referral schemes and how to...
2024-06-1122 minThe Equestrian Business PodcastWhy they like your content but don't buy...We've all been there, it's frustrating! People like your content (or maybe not even that)It gets shares on facebook or you're getting good views on your reels, but no one is buying from you and you don't know why.I've audited a lot of business social media accounts in my time. The main problem is: You're giving all the answers away. No one wants to pay for what they can get for free. (This is why Wikipedia is always asking for money!)So if you're not sure why your marketing isn't getting results...
2024-05-3026 minThe Equestrian Business Podcast"Selling makes me feel pushy!"If selling leaves you feeling gross, pushy, salesy and all-around cringey and awkward, there are probably a few factors at play here!1 - you don't have confidence in yourself or what you're sellingYou think people will think your product is cheap or not good enough, or perhaps you will doubt if you're an expert. 2 - You're putting too much pressure on the sales and thinking about the transactional side of things but not enough emphasis on solving the problem...3 - You have a big old fear of rejection - the fear a...
2024-05-2419 minThe Equestrian Business PodcastNumber 1 in "10 Best UK Equestrian Podcasts" Thank you!I'm thrilled to announce that I've made the number one spot in the Buzzfeed "Best UK Equestrian Podcasts worth listening to in 2024!" It's all because of you guys!Thank you to all my listeners and supporters of the show!I want to talk about all the different ways that I can help you earn more money in your equestrian business!Here's a wee breakdown of all the ways I can support you for the rest of 2024.If you'd like to get my support or just have my eyes solely on your business...
2024-05-1736 minThe Equestrian Business PodcastUnexpected marketing lessons with Drake & Kendrick Lamar?!The Equestrian Business Podcast is now ranked as Number 1 in the UK's best equestrian podcasts worth listening to in 2024! This is insane! I can't believe it. It's all thanks you you lovely listeners and your ongoing support! So a huge thank you!I never thought I'd find myself discussing celebrity gossip. It's not me at all!But today I'm discussing the unexpected marketing lessons you can learn from the latest hot-topic celebrity drama! Do I think it's all just a big money-making scheme? Kinda! Tune in to find out how Drake and...
2024-05-1034 min
Consider the Wildflowers085. Rhiannon Bosse: Follow the *Joy* in Your BusinessDespite the online noise telling her that 7-figures is the goal to aim for, Rhiannon is taking things at her own pace. “Once I understood taxes, net profit, pricing…it was easy to decide that the operations it would require to make a 7-figure salary didn’t align with the kind of life I wanted to live.”Rhiannon Bosse is a wedding florist and designer with nearly 15 years of experience in the luxury and destination event industry. Her work has been recognized by BRIDES, Martha Stewart Weddings, and Vogue Magazine.In this episode, we talked about ev...
2024-05-021h 09The Equestrian Business PodcastShift your mindset!This is the episode you didn't know you needed!This week I'm joined by past client Susan Nienaber MSc. The Equestrian Mindset Specialist. Susan is a mindset practitioner and equine behaviour expert. We'll discover the art of "Niksen" which is Susan's native language, Dutch for "doing nothing"We'll also be discussing how sometimes the barrier between where you are now and where you'd like to be is the story you've been telling yourself. Want to work with me?Drop me an email to rhiannon@eq...
2024-04-251h 04The Equestrian Business PodcastEndless content ideas for your equestrian business!In this episode, I'm sharing why you should be developing some content for your equestrian business and how it can help you beyond just 'adding value to your audience"I've made twice my old annual salaries with nothing but content alone and how you can stand out and maintain an edge in your field, that's right you guessed it... With nothing but content.I'll also be sharing an exercise that will help you generate at least 30 business ideas in the time it takes to drink a cup of coffee!Fancy working with me...
2024-04-2120 minThe Equestrian Business PodcastHow to develop your personal brandIf you've been trying to improve your marketing you've probably had a lot of people talk to you about personal branding, and you've likely thought "WTF is that, why is it important and how can I build one"Today I'll be talking to you all about exactly that, personal branding and how you can improve yours.- A personal brand is your reputation, and regardless of who you are and what you do, you have a personal brand already- I'm going to teach you what you can do to expand on this...
2024-04-0335 minThe Equestrian Business PodcastTransparency and supply chain issues - Equiball spills the tea!Manufacturer disasters, empty trade stalls and months of business stress - Lauren & Josh are the faces behind the industry-disrupting Equiball and they're sharing with us how they've navigated the last 6 months.In this episode of The Equestrian Business Podcast, we delve into the recent supply chain challenges faced by Equiball, the innovative hot and cold massage ball designed for horse therapy. We'll hear directly from the Equiball founders Lauren & Josh about their experience:The Initial Setback: We'll discuss the breakdown in their original supplier relationship and the impact of delayed...
2024-03-3149 minThe Equestrian Business PodcastMistakes I made in businessHere are some of the fuck ups I made when I started out in business and why they've sent me back. From being scared to invest in business solutions to generally beating myself up mentally and telling myself I'm not good enough, here are the mistakes I made in business and how I navigated through them. Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your bu...
2024-03-2619 minThe Equestrian Business PodcastDo you rely on word of mouth to grow your business?Today's episode might ruffle some feathers... Word of mouth isn't a good thing to rely on to gro your business!Yes, you've heard me shout from the roof tops about social proof and trust and yes word of mouth is great for these BUT think of it like this:Do you think sitting around waiting for other people to promote your business is a good business growth strategy? I don't.Today Im going to explain my beef with word of mouth marketing hopefully convince you to take the plunge and start promoting y...
2024-03-2319 minThe Equestrian Business PodcastHow to be the trusted expert! (and get sales fast)I started a new company in the last 10 days. It officially launched on Saturday and already I have enquiries coming in! This is because of my expert formula which positions you as a trusted expert and makes people feel like they've known you for years.Today I'll be discussing one of my biggest tips for making sales and effective marketing:STAY RELEVANT! I mean talking about things that are important to your ideal client and relevant to the problems they're facing every single day. If you want to find out more, check out t...
2024-03-1820 minThe Equestrian Business PodcastStarting an unexpected equestrian business with Julie DriverToday on The Equestrian Business Podcast, Julie Driver tells us how her career as a Pilates instructor came into the equine world.We discuss everything from diversification, and marketing, to velvet rope policies and cutting off dud clients.We also discussed the rather interesting equipment in Julie's studio! If you want to get in touch with Julie or would like to find out more bout her services, you can find her on social media by searching "Julie Driver Pilates"Want to work with me?Drop me an e...
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