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The Equestrian Business Podcast3 Things I’d Fix First If I Took Over Your Marketing TomorrowIf your content feels all over the place, your offers aren’t converting, and you’re constantly second-guessing your marketing… this episode is for you.I’m breaking down the exact 3 things I’d fix first if I stepped into your business tomorrow and had to sort out your sales and marketing from the inside out. These are the foundational shifts I make with 1:1 clients and the truth is, they don’t require more time or effort. They just require clarity.In this episode, I’ll show you:Why your current marketing might be confus...2025-06-0514 minThe Equestrian Business PodcastWhy You’re Not Making Sales: How to Fix It in 90 DaysIT'S BACK!The 90 day sales planner is back and free for the entirety of June! If you’re showing up, posting, maybe even launching — but the sales just aren’t landing this episode is for you.I’m exploring the real reason your marketing isn’t converting and why it’s not your pricing, your content, or your mindset. It’s that no one ever gave you a clear, practical structure for building a sales plan that actually works.In this episode, I’ll walk you through:Why your marketing feels like a full...2025-06-0312 minThe Equestrian Business PodcastBrain Friendly Marketing Series: Ep. 7: This is why you're not motivated with business & marketingIf marketing your business feels harder than it should, you’re not alone and you’re definitely not lazy, you're not bad at your job or bad at business.In this final episode of the Brain-Friendly Marketing series, I’m flipping the script.We’ve spent 6 episodes talking about how to make your marketing easier for your customer/client’s brain to process.Now we’re talking about your brain, as a business owner.This one’s for you if you feel like you’re constantly playing catch-up, second...2025-05-2720 minThe Equestrian Business PodcastBrain Friendly Marketing Series - Ep 6- Why Buyers Freeze - The science of overwhelm & cart abandonmentYou’ve got people watching your stories, liking your posts, maybe even messaging you… but not booking or buying... So what’s going on?Today, we break down the neuroscience behind buyer inaction why your audience might feel interested but still not take the next step. (And no, it’s not just about your pricing.)You’ll learn how the prefrontal cortex and amygdala work together to keep your potential clients in “freeze mode” when your marketing feels overwhelming, vague, or too mentally demanding.If you’re tired of getting ghosted after enquiries...2025-05-2222 minThe Equestrian Business PodcastBrain Friendly Marketing: Ep 5- The Dopamine Trap - Is your marketing rewarding?The neuromarketing series:In this episode, we’re diving into the dopamine system the brain’s motivation and momentum centre and why your marketing might be falling flat not because it’s bad, but because it’s not rewarding enough for your audience’s brain to engage withIf you’re an equestrian business owner and you feel like your content isn’t converting, this episode is going to change how you approach everything from Instagram posts to calls-to-action.You're going to understand the neuroscience behind why people take action and how to make your conte...2025-05-2014 minThe Equestrian Business PodcastBrain Friendly Marketing Ep 4. Mirror Neurons and "Me too!" MarketingHave you ever seen someone stub their toe and flinched on their behalf? This happens because of what we call mirror neurons!Mirror neuros play a big role in marketing, especially when it comes to making people feel seen, heard and understood. In this episode of Brian Friendly Marketing, we're talking all about how you can use mirror neurons in your content and copy writing to make people feel seen and build trust and the "me too!" effect.🧠 In This Episode, You'll Learn:What are Mirror Neurons and their...2025-05-1517 minThe Equestrian Business PodcastBrain-Friendly Marketing Series. Episode. 3 The Psychology of TrustIn this episode, we'll explore the psychology of trust.Trust underpins every sale you've ever made (or lost)So how do you create trust in marketing without being the loudest most extroverted person in the room?Building trust is so important in a high emotion industry like the equestrian world. Trust is a core fundamental surrounding our horses and the equine industry.🧠 In This Episode, You'll Learn:1. How trust and safety are neurologically intertwindDoes your marketing make people feel safe?2. Conscious decision mak...2025-05-1327 minThe Equestrian Business PodcastBrain-Friendly Marketing Series - Ep. 2 Is marketing harder in 2025?If you’ve been feeling like marketing just isn’t working the way it used to, you’re not imagining it!In this episode, we dive into what’s really happening under the surface—from content fatigue to dopamine burnout, and how the buyer’s brain has changed post-2020.We’ll break down the neuroscience behind why people aren’t buying, what the modern brain is scanning for, and how to adapt your strategy so it actually lands.Whether you’re burnt out, baffled by your metrics, or just sick of do...2025-05-0814 minThe Equestrian Business PodcastWhy "Hype Bro" marketing gives you "The Ick" The Neuromarketing Series Episode 1Welcome to the Neuromarketing series! Where brain science, psychology and marketing collide!In this episode, I’m digging into why that style of high-pressure, loud, overhyped marketing triggers a full-body cringe response and what’s actually happening in the buyer’s brain when they experience the “ick.”We’ll look at the neuroscience behind trust, cognitive dissonance, and emotional mismatch, and why some people fall for the hype while others run a mile.If you’ve ever thought “I don’t want to be salesy,” but also don’t want to be invisible this one’...2025-05-0519 minThe Equestrian Business PodcastThis is the future of equestrian business! - Sophie Clark from CavagoThis might just be my favourite episode yet!I sat down with Sophie Clark, Managing Director of Cavago, to talk about building a revolutionary equestrian app, scaling a global brand, and what it really takes to lead from the front in a fast-moving industry.Cavago is like Airbnb meets booking.com but also a management software for your equine business... From lessons to retreats, experiences to livery—you can list your services or book unforgettable riding experiences around the world.Cavago becomes a booking management system for the business and a directory and boo...2025-04-091h 07
Unpolished Players In BusinessWhat Strip Club Taught Me About Business | Ep.04 Sales & Marketing Expert Rhiannon-Amber LeavettFrom strip club manager to founder of five businesses. She once had £17,000 in debt, lived on credit cards, and couldn’t afford breakfast for her kids.But she said: “I had to start a business — because there was no way back.” “I want to earn so much money that my kids never have to struggle the way I did.” “And even then — I want to live a life that’s anything but ordinary.” How did it all begin? For Rhiannon, the earliest lessons came from dancers, debt, and disasters. In this episode, she opens up about:🟡 Why st...2025-04-091h 25The Equestrian Business PodcastHow to Make Your Business 'Stick' in Someone’s BrainIf your marketing isn’t memorable, it’s forgettable. And in a crowded market, being forgettable is the kiss of death.In this episode, we’re diving deep into the neuroscience of memory, attention, and brand recall—so you can position your equestrian business in a way that sticks in your audience’s mind long after they’ve scrolled past.Here’s what we’ll cover:🧠 The Science of Memory – How the brain decides what’s worth remembering (and why most businesses fail at this).👀 Attention vs. Retention – Grabbing attention is...2025-02-2717 minThe Equestrian Business PodcastThe Psychology That Makes People Buy!Ever wonder what makes someone go from mildly interested to throwing their money at you? Why do some buyers hesitate, while others hit that "Buy Now" button without a second thought?In this episode, we’re diving into the neuroscience of urgency, persuasion, and decision-making—breaking down what makes a buyer say “HELL YES!” and how you can ethically tap into that psychology in your marketing.By the end of this episode, you’ll have actionable strategies to make your business irresistible—so that when your dream client finds you, their only thought...2025-02-2616 minThe Equestrian Business PodcastBehind the Scenes of The National Equine Show with Liz OrmesherAre Trade Stands Worth It? Behind the Scenes of The National Equine Show with Liz OrmesherTrade shows can be a game-changer for equestrian businesses—but are they worth the investment? How do you make the most of exhibiting? And what does the future of trade events look like in a digital-first world?In this episode, I’m joined by Liz Ormesher, event director of The National Equine Show and BETA International, to discuss the real value of trade shows, how small businesses can stand out, and the...2025-01-2932 minThe Equestrian Business PodcastThe one question 99% of business owners forget to ask themselves"Why will make my business fail?” It’s the one question almost no one wants to ask but every business owner needs to answer. In this episode, we’re diving into why addressing the potential pitfalls of your business is one of the smartest things you can do—and how it can save you time, money, and a whole lot of stress down the road.I’ll walk you through the concept of a pre-mortem and how it helps you prepare for challenges before they happen, turning potential failures into opportunities for growth.What You’ll Lea...2025-01-2327 minThe Equestrian Business PodcastWhy "I work 24/7!" is a red flag, not a flex.Are you tired of seeing “I quit my job and now I work 24/7” posts? So am I. In this episode, we’re breaking down why glorifying burnout isn’t the badge of honor the internet makes it out to be. I’ll explain why working around the clock is a sign of a poorly run business—not entrepreneurial success—and how you can build a sustainable business that works for you, not the other way around.Whether you’re running an equestrian business or just trying to keep your sanity intact, this episode is for you. Let’s d...2025-01-1715 minThe Equestrian Business PodcastStrategic investing - Spending money to make money in 2025!Running an equestrian business often feels like a constant battle between cutting costs and maintaining quality. But what if I told you that spending strategically could actually save you money in the long run? In this episode, I’m breaking down why the right investments—whether it’s in technology, training, or expert help—can lead to long-term growth and profitability.Here’s what I’ll cover:•Why strategic spending isn’t about throwing money at problems—it’s about solving them for good.•How investing in technology can save time and redu...2025-01-0921 minThe Equestrian Business PodcastIt's Planuary! Let's crush 2025!Welcome to the first episode of The Equestrian Business Podcast in 2025! 🎉 As we usher in the new year, it’s time to transform January into “Planuary”—a month dedicated to strategic planning and goal-setting for your equestrian business.In this episode, we delve into:•Setting Intentions for 2025: Learn how to define clear, actionable goals that align with your vision.•Prioritising Tasks: Discover techniques to identify and focus on activities that drive the most impact.•Overcoming Overwhelm: Gain insights into managing the myriad responsibilities...2025-01-0317 minThe Equestrian Business PodcastWhy she got more clients AFTER increasing her prices by over £100! (Client success story!)When Annabel, The Equine Ecologist, first came to me, she was stuck. She was charging just £45 for consultations, struggling to attract clients, and even when inquiries came through, she couldn’t convert them.Fast forward to today: Annabel now charges £145 per hour, is fully booked, and is positioned as the go-to expert in equine ecology and land management.In this episode, I break down:✨ The pricing strategies we implemented to reflect her true value.✨ How we refined her messaging to connect with her ideal clients.✨ The steps we took to build her visibility...2024-12-1023 min
A Kind of Meadow with Rhiannon VaughnA Kind of Centering after Narcissistic AbuseHow to Reclaim Your Sacred Path and Trust in What’s YoursWelcome to A Kind of Meadow with your host, Rhiannon Vaughn! This episode kicks off a powerful series of healing sessions tailored to overcome the trauma of narcissistic abuse. Together, we'll delve into the wounds left by these dynamics and embark on a journey to reconnect with our inner power and trust in our divine path.In this week’s episode, we tackle the belief that no matter what we create, someone can take it away. This narrative keeps us boun...2024-11-241h 28The Equestrian Business PodcastCould your business be more tax efficient? Ceandice from Main tax CoIf you live int he UK, you've probably seen the budget and potentially feel a little confused by it.Today I'm joined by Ceandice, Charter accountant from her own business, Main Tax Co to discuss how you can make your business more tax efficient, how the budget changes will affect you and what you can do to save more money in your business.We'll cover all sorts from pensions to savings, to business! If you'd like to get in touch with Ceandice to discuss how she can help you with your business, You ca...2024-11-141h 01The Equestrian Business PodcastInside a 1-1 Session: Marketing Strategies for VisibilityIn this episode of The Equestrian Business Podcast, we take you inside a real 1-1 mentoring session focused on building visibility and refining marketing strategies. Join me as I work with Mike, a carriage driving business owner, who offers both luxury carriage rides and carriage driving lessons. Together, we dive into strategies for effectively reaching two very different client bases and making each service stand out.Listen in as we tackle key challenges like defining ideal clients, crafting targeted messaging, and using the right marketing channels to attract more of the right people. Whether you’re balancing mu...2024-11-061h 04The Equestrian Business PodcastTired of Time-Wasters? Set Up a Velvet Rope PolicyIn this episode of The Equestrian Business Podcast, we’re diving into a game-changing strategy that every equine professional needs to know: the Velvet Rope Policy. Imagine working only with clients who value your expertise, respect your time, and bring out the best in your business. That’s what the Velvet Rope Policy is all about—creating an exclusive “VIP” experience for the clients who truly fit your business while setting boundaries that protect your energy and improve your service.Whether you’re a riding instructor, equine physiotherapist, or any equestrian entrepreneur, you’ll learn how to identify your...2024-10-2720 min
Daggers and Shadow DaddiesEp 41: 'Fourth Wing' Chapters 16-20 | Review & DiscussionListen in as we discuss chapters 16 through 20 of Fourth Wing by Rebecca Yarros.Podcast inspired by Shadow Daddy, Xaden Riorson, in The Fourth Wing, Iron Flame, and Onyx Storm by Rebecca Yarros. JOIN OUR BOOK CLUB! https://fable.co/club/shadow-daddies-podcast-club-with-shadow-daddies-podcast-352545487676 Also enjoy our summary book notes:Chapter 16: • Excerpt: They don't know how dragons govern themselves • Jack bonded while fleeing, orange baide.• Tynyn " not your kill to take credit for" - Tarin. • The empire empyrean is the dragon leadership?• Stay close to the wing leader - Tarin• Ridoc big hug, and Rhiannon and sawyer too.•...2024-10-251h 24The Equestrian Business PodcastMemory and marketing (the neuroscience one)Today I'm yapping on all about neuroscience behind why you can't remember anything (and why your clients can't remember your marketing efforts)We'll be looking at why Noel Gallagher's Instagram bio "People will never, ever forget how you made them feel" is probably the best marketing advice you'll ever get! We're be looking at two areas of the brain, the Hippocampus and the amygdala.Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 c...2024-09-2719 minThe Equestrian Business PodcastIs Facebook dead for marketing?I get asked this in pretty much any webinar or consultation I've held since I firsts started consulting.Here's my answer:No, but also yes. It depends on how you're using it.Like all platforms and algorithms, Facebook has it's advantages and its disadvantages. So let's dive into what you can do to stand out on Facebook!Get your business... FULLY BUCKED!CODE SEPTEMBER GETS YOU 30% OFF! (until the end of September, obviously)https://www.equestrianbusinessspecialist.com/fully-bucked-onlineWant to work...2024-09-2417 minThe Equestrian Business PodcastHow to keep up with ever-changing algorithmsI'm sorry. It's not the algorithm. It's you... As a marketing expert, professional algorithm pleaser and sales psychology guru... I have a few things to clear up because the algorithm is taking a right battering on social media recently and honestly it's not fairThe algorithm (there isn't one there are hundreds working simultaneously) has one single purpose. To keep you scrolling. It chooses content that is relevant, fun, engaging and interesting. If you fail to make content that is fun, interesting, relevant, engaging and interesting the algorithm will not pick up...2024-09-1718 minThe Equestrian Business PodcastThree reasons why you don't have more clients!Wondering why you're not getting as many clients as you'd like? Wondering what you can do about this? In this episode, I'm sharing how you can set yourself up to attract more clients and make consistent income in your business.Watch my FREE marketing training here: https://www.equestrianbusinessspecialist.com/the-trusted-expert-webinarSign up to Fully Bucked here: Use code SEPTEMBER at check out to get 30% off! https://www.equestrianbusinessspecialist.com/fully-bucked-onlineWant to work with me?Drop m...2024-08-3029 min
Bad People108. I was Tinder SwindledPresenters Dr Julia Shaw and Amber Haque meet the world's most famous victim of romance fraud: Cecilie Fjellhoy. After exposing the so-called Tindler Swindler in a Netflix hit, Cecilie confronted him in person and set up a campaign to help other victims.Cecilie's life changed radically after she swiped right on the Tinder profile of Simon Leviev.He took her on a private jet on their first date, told her he was the son of a billionaire diamond dealer and seemed to live a jet set life. But though he dressed in designer clothes from...2024-08-2957 minBad People106. The Pyjama KillerBad People is back!Criminal psychologist, Dr Julia Shaw, is joined by a new co-host: journalist and documentary maker Amber Haque.The new season starts with a true crime story that went viral during lockdown.Penny Jackson looked as if she was living the middle class retirement dream. Holidays and a retirement home by the sea.But cooped up with her husband during lockdown, her anger got out of control. After a petty row about food she stabbed her husband to death. When police arrested for murder, she said, "Oh good."...2024-08-1552 minThe Equestrian Business PodcastHow to rank higher on Google and get more website visitors! Rhiannon from Purple Horse MarketingHave you ever wondered "What do I need to do to get my equestrian business to rank higher on Google?" or wondered "Are Google ads worth it?" or even just thought about what you can do to get more visitors to your website then this episode is going to help so much!Today it's a Rhiannon overload. We're both marketing experts. We're both equestrians and we're both called Rhiannon!Rhiannon Harradine ACIM is a business SEO consultant and content marketing expert who helps you to utilise Google to attract more clients and customers through shareable...2024-08-151h 00The Equestrian Business PodcastLet's get social with Emily Meakin Grand Prix SocialsToday I'm talking to Emily Meakin from Grand Prix SocialsEmily is an expert social media manager specialising in Instagram and Pinterest.If you're wondering "How do I get better results from my social media" or "What should I post on social media to grow my equestrian business?" this episode was written for you personally! Emily is one of the most bright and bubbly personalities I've had the pleasure of chatting with on the Equestrian Business Podcast. I hope you enjoy this episode as much as I did!If you want t...2024-08-091h 04
The SplatbookJohn and Kyle at GenCon 2024Are you tired of all the RPG podcasts publishing their "GenCon Reflections" episodes? Well tooooo baaaad. Here is ours. We have an interview with Amber Seger, and a special guest appearance from Kyle's mom. Plus, Kyle shares some huge life changing news. Contact Us!splatbookpod@gmail.comThe Splatphone!Map Crow YouTubeMap Crow PatreonThe Cloud CurioRoll For Topic
2024-08-0825 minThe Equestrian Business PodcastNot doing this is holding your business back!Welcome to The Equestrian Business Podcast, the show that talks about business, for equestrians!I'm your host Rhiannon-Amber The Equestrian Business Specialist, multi-time CEO and business owner and business and marketing consultant and sales psychology expert.Today we're talking all about how not establishing the foundations of your business is damaging your business and your marketing.I'm talking about clarity on who your audience is and what your areas of expertise are, clarifying your niche and doing your market research. I'm also personally inviting you to my FREE webinar...2024-07-2616 minThe Equestrian Business PodcastStop starting videos and lives like this!Are you boring your audience? Does this sound familiar?"Hi guys I thought I'd just pop on and show my face because I haven't been on for a while and I erm, thought it would be good to hop on. Please don't mind my hair and lack of make-up..." Today we're talking all about presence, first impressions and personal branding!In order to leave a good impression, it's best not to start your content dithering about talking about why you're recording a video and just get straight to the point! R...2024-06-2719 minThe Equestrian Business PodcastYou're probably making these marketing mistakes...In this episode of The Equestrian Business Podcast I, your delightful host Rhiannon-Amber will be telling you all about three things you need to stop doing in your marketing! You already know I'm going to be telling you to do some market research!But as well as that we'll be discussing the biggest mistakes I see service-based equine business owners making as well as the 80/20 rule!Make sure you never miss an episode by subscribing to the show!and don't forget to head over to Equestrianbusinessspecialist.com and grab your FREE co...2024-06-2318 minThe Equestrian Business PodcastI hate marketing! (so this is the alternative)I don't hate marketing, I love it, I live and breathe it. But I know you might hate it!Today is one of those philosophical sessions, where we think a little bit deeper episodes.Let's talk lifestyle businesses, let's talk doing jobs we love, let's talk easy and authentic ways to grow businesses, and the easiest way to do the minimum amount of marketing. The most efficient version of anything is something which requires the least input for the greatest outputSo today is alllll about referral schemes and how to...2024-06-1122 minThe Equestrian Business PodcastWhy they like your content but don't buy...We've all been there, it's frustrating! People like your content (or maybe not even that)It gets shares on facebook or you're getting good views on your reels, but no one is buying from you and you don't know why.I've audited a lot of business social media accounts in my time. The main problem is: You're giving all the answers away. No one wants to pay for what they can get for free. (This is why Wikipedia is always asking for money!)So if you're not sure why your marketing isn't getting results...2024-05-3026 minThe Equestrian Business Podcast"Selling makes me feel pushy!"If selling leaves you feeling gross, pushy, salesy and all-around cringey and awkward, there are probably a few factors at play here!1 - you don't have confidence in yourself or what you're sellingYou think people will think your product is cheap or not good enough, or perhaps you will doubt if you're an expert. 2 - You're putting too much pressure on the sales and thinking about the transactional side of things but not enough emphasis on solving the problem...3 - You have a big old fear of rejection - the fear a...2024-05-2419 minThe Equestrian Business PodcastNumber 1 in "10 Best UK Equestrian Podcasts" Thank you!I'm thrilled to announce that I've made the number one spot in the Buzzfeed "Best UK Equestrian Podcasts worth listening to in 2024!" It's all because of you guys!Thank you to all my listeners and supporters of the show!I want to talk about all the different ways that I can help you earn more money in your equestrian business!Here's a wee breakdown of all the ways I can support you for the rest of 2024.If you'd like to get my support or just have my eyes solely on your business...2024-05-1736 minThe Equestrian Business PodcastUnexpected marketing lessons with Drake & Kendrick Lamar?!The Equestrian Business Podcast is now ranked as Number 1 in the UK's best equestrian podcasts worth listening to in 2024! This is insane! I can't believe it. It's all thanks you you lovely listeners and your ongoing support! So a huge thank you!I never thought I'd find myself discussing celebrity gossip. It's not me at all!But today I'm discussing the unexpected marketing lessons you can learn from the latest hot-topic celebrity drama! Do I think it's all just a big money-making scheme? Kinda! Tune in to find out how Drake and...2024-05-1034 min
Consider the Wildflowers085. Rhiannon Bosse: Follow the *Joy* in Your BusinessDespite the online noise telling her that 7-figures is the goal to aim for, Rhiannon is taking things at her own pace. “Once I understood taxes, net profit, pricing…it was easy to decide that the operations it would require to make a 7-figure salary didn’t align with the kind of life I wanted to live.”Rhiannon Bosse is a wedding florist and designer with nearly 15 years of experience in the luxury and destination event industry. Her work has been recognized by BRIDES, Martha Stewart Weddings, and Vogue Magazine.In this episode, we talked about ev...2024-05-021h 09