Shows
The Agents of Change Digital Marketing PodcastGrow Your Organic Traffic Through Pinterest with Nadalie BardoIs your business missing out on free, organic traffic from Pinterest? Many small business owners overlook Pinterest, thinking it's just another social platform or a place for DIY crafts and recipes. But today's guest opened my eyes to the massive potential Pinterest has as a search engine for driving qualified traffic to your site. Nadalie Bardo, known as "Your Pin Coach," has spent eight years mastering Pinterest marketing and has helped over 7,000 businesses boost their traffic and sales without spending a dime on ads. She's sharing practical, actionable strategies you can implement today—even if you're starting from scratch or re...2025-05-1434 min
The Agents of Change Digital Marketing PodcastSpinning Customer Stories into Marketing Gold with Joel KlettkeEver notice how we're all drawn to a good story? That's especially true when it comes to marketing your business. This week on the Agents of Change, I'm chatting with Joel Klettke, founder of Case Study Buddy (now sold to Testimonial Hero). Joel breaks down exactly why customer stories are so valuable for businesses of all sizes and—more importantly—shares his repeatable process for creating them without the usual headaches. If you've been struggling to showcase your best work or convince prospects you're the right choice, this episode delivers the actionable tactics you need. https://www.theagentsofchange.com/582 Need help...2025-05-0736 min
The Agents of Change Digital Marketing PodcastFinding the Right ESP for Your Email Marketing Needs with Robert BrandlEmail marketing remains one of the most powerful tools in your digital toolkit, but choosing the right email service provider (ESP) can feel overwhelming. That's why I invited Robert Brandl, founder of Email Tool Tester, to break down everything you need to know about ESPs. In this episode, we dive into pricing structures, deliverability secrets, essential features for businesses of all sizes, and the AI innovations changing the email marketing landscape. No fluff, just practical advice you can implement today. https://www.theagentsofchange.com/581 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today...2025-04-3032 min
The Agents of Change Digital Marketing PodcastEmotional Targeting: The Key to Higher Conversions with Talia WolfWhen's the last time you changed a button color and saw your conversion rates skyrocket? Never? Yeah, me neither. That's because real conversion optimization isn't about tweaking elements—it's about understanding the emotional drivers behind why people buy. This week on The Agents of Change Podcast, I'm joined by Talia Wolf, a conversion optimization expert who's worked with companies around the globe to boost conversions through her emotional targeting framework. Forget the tactics you've been using; Talia shares how uncovering your customers' real motivations leads to meaningful tests and sustainable growth. If you're tired of looking and sounding like everyone el...2025-04-2330 min
Author's Edge: the Go-to Marketing Podcast in PublishingHow to Build Visibility and Grow Your Platform with Rich Brooks | Ep. 58Send me a text!What if your book launch isn’t over, it’s just getting started? Allison Lane sits down with digital marketing expert Rich Brooks to unravel the myths around visibility, author platforms, and the outdated tactics holding authors back. Whether you’re writing your book, launching it, or trying to breathe life back into it post-pub, this conversation breaks down the essential steps to get discovered in today’s noisy digital world. You’ll learn how to reverse-engineer your author marketing strategy and find your readers using tools you already have....2025-04-2243 min
Simpli.fi TVThe Remarkability Formula | Rich BrooksRich Brooks, Founder and President of Flyte New Media
In this conversation, David McBee interviews Rich Brooks about his formula for uncovering remarkability in marketing. The formula, called the Remarkability Formula, consists of four lenses: Find, Focus, Forge, and Frame. By applying these lenses, businesses can identify unique qualities that set them apart from the competition and build strong barriers to entry. Rich provides examples, such as a painting company that completed a job in record time with a large team, and Red Bull’s successful repositioning as an energy drink. The Focus lens emphasizes the importance of...2025-04-1710 min
The Agents of Change Digital Marketing PodcastStand Out in a Noisy Digital World with Miriam SchulmanDo you ever feel like your business is drowning in a sea of sameness, especially with AI making everyone's copy sound alike? In this episode, I chat with Miriam Schulman, author of the best-selling book "Artpreneur" and host of The Inspiration Place Podcast (ranked in the top 0.5% of all podcasts globally). Miriam shares some truly refreshing insights about how entrepreneurs and creators can stand out in our increasingly noisy, AI-saturated world. If you're tired of sounding like everyone else and want to connect with your ideal customers in a way that feels authentic and effective, this conversation is packed with...2025-04-1630 min
Bold Women In Business Podcast by honeybeboldEpisode 20: Stand Out Online with Rich Brooks' Remarkability Formula✨ Episode SummaryLet’s be honest: standing out online feels harder than ever. Between algorithm drama and an endless stream of noise, it’s easy to feel invisible.In this episode of Bold Women in Business, I chat with the brilliant Rich Brooks — digital marketing OG and founder of Flyte New Media — about how to make your brand unforgettable using his Remarkability Formula.It’s a simple, powerful 4-part framework that helps you uncover what makes you different (without trying to be someone you’re not), and how to express...2025-04-1432 min
The Agents of Change Digital Marketing PodcastPractical AI Applications for Your Marketing Strategy with Rich BrooksI want to talk to you today about practical ways of using AI in your marketing and business. Not theoretical discussions or predictions about what might happen someday, but tangible, tactical applications we're actually implementing right now at flyte. I recently did a webinar called "AI Marketing in Action: A Practical Guide for Your Business," and I want to share some of those insights with you here. My focus is giving you specific ways to use this technology to work smarter without getting bogged down in the hype or fear surrounding AI. https://www.theagentsofchange.com/578 Need help with your...2025-04-0934 min
Becoming UnDone119 | Part 8: Positive Coaching Alliance’s Rich Tomey Reflects on the Lasting Impact of his Dad, Coach Dick TomeyAbout the Guest Rich Tomey is the son of the late Dick Tomey, a revered football coach known for his impactful leadership at institutions such as the University of Hawaii, University of Arizona, and San Jose State University. Rich is a dedicated advocate for character-driven coaching and currently works with the Positive Coaching Alliance, where he continues to build upon his father's legacy by promoting positive and effective coaching techniques. Raised on the sidelines of football fields, Rich has first-hand experience with the impact his father had on many lives both on and off the f...2025-04-041h 02
The Agents of Change Digital Marketing PodcastWhen and How to Hire a Videographer for Your Business with Kurt GrazerVideo is everywhere, but for many businesses, creating high-quality content still feels overwhelming. How do you move beyond basic smartphone clips and craft videos that truly elevate your brand? In this episode, Kurt Grazer, owner of Knack Factory, helps us break down the process of working with a videographer, from planning and scripting to filming and distribution - so you can get the most out of your investment. https://www.theagentsofchange.com/577 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact2025-04-0228 min
The Professor's Playbook026 | Unveiling Toby Brooks: 10 Things You Didn't Know About Me
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About the Host
Toby Brooks is the host of "The Professor's Playbook" podcast. He is an accomplished academic with over two decades of experience in higher education. Toby is a first-generation college graduate holding five degrees, including a doctorate. He has a rich background in both professional and collegiate sports, having worked as an athletic trainer and strength coach. He is also a published author and aspiring public speaker, passionate about strategic personal development. Toby's career spans across public, private, community colleges, and major universities. He is currently engaged in podcasting and writing...2025-01-2009 min
The Agents of Change Digital Marketing PodcastUsing AI as a Strategic Marketing Partner with Liza AdamsCurious about how AI can transform your marketing strategy? AI strategist Liza Adams shares her expertise on using AI as a thought partner to elevate marketing from tactical execution to strategic innovation. She explains her GRACE framework and teaches us how to balance AI’s potential with human insight, to uncover how AI can amplify the best of your business. https://www.theagentsofchange.com/566 Rich's article on How to Use AI for Content Creation: https://www.takeflyte.com/blog/high-quality-ai-content-creation2025-01-1538 min
The Agents of Change Digital Marketing PodcastHow to Stay Visible in Search with AI with Greg BrooksToday’s episode dives into the cutting edge of SEO in an AI-driven world, featuring insights from Greg Brooks of SearchTides. Greg shares how businesses can avoid the trap of outdated content strategies and embrace a more focused approach to personalization and expertise. From core focus principles to the evolving landscape of search engines, Greg delivers actionable advice for marketers looking to stay competitive. If you've been wondering about the best ways to leverage AI and sharpen your content strategy, this episode’s for you. https://www.theagentsofchange.com/5582024-11-0633 min
Cut The Tie | Success UnleashedEasy Ways to Identify Your Ideal Client Profile with Rich BrooksNever Been Promoted Podcast with Thomas HelfrichRich Brooks, founder of flyte new media and host of the Agents of Change podcast, joins Thomas Helfrich for an engaging discussion on building a digital marketing agency, the role of AI in content creation, and the power of networking in a digital world. With over 27 years of experience, Rich shares his journey, insights, and practical advice for scaling a business in today’s rapidly changing marketing landscape.About Rich Brooks:Rich Brooks is the founder of flyte new media, a...2024-09-0342 min
The Growth PodHow to Build an Audience of Your Dream Customers (with Rich Brooks)Are you sick of attracting bad-fit customers and clients? It might be your content! In this episode of The Growth Pod, Rich Brooks shares a clear roadmap for creating a content strategy that attracts your dream customers. Specifically, Rich shares:How to create content that people actually readThe #1 way to convert website lurkers into paying customersConversion-killing mistakes to avoid on your websiteMentioned in This Episode:Rich's Podcast - The Agents of ChangeConnect with Rich on LinkedInAbout Rich:Rich Brooks is the founder and president of Flyte New...2024-08-0121 min
Leaders & Legacies122 - Agents of Change - Navigating Digital Marketing with Rich BrooksRich Brooks is a veteran in the digital marketing realm and the president of flyte New Media. Brooks shares his profound insights on the intersection of neuromarketing and digital strategy, emphasizing the importance of understanding consumer behavior to optimize marketing efforts.Rich discusses the evolution of his agency and the significant role of neuromarketing in today’s marketing landscape. He delves into the challenges and opportunities presented by emerging technologies like AI and blockchain in marketing. Highlighting his upcoming Agents of Change conference, Rich invites listeners to explore the future of digital marketing through expert-led sessions.W...2024-07-1836 min
The Agents of Change Digital Marketing PodcastMarketing with Blockchain: What You Need to Know with Jimmy HaightIn this episode of The Agents of Change, Rich Brooks interviews Jimmy Haight, a marketing professional at Chainlink Labs, who discusses the transformative potential of blockchain technology. Jimmy breaks down the concept of tokenization, explaining how this new technology can provide unique "superpowers" to businesses, allowing them to tokenize assets and streamline financial systems. He also dives into innovative marketing opportunities and real-world applications, sharing how businesses can align incentives and create exclusive value for their customers. Tune in to discover how blockchain can shape the future of marketing and unlock new revenue streams. https://www.theagentsofchange.com/535 Grab your...2024-05-2231 min
Bridge Mastermind Podcast#12 - Framing Success: Rich Wiseman's Blueprint for Entrepreneurial TriumphIn this inspiring episode of the Bridge Mastermind Podcast, host Nathan Brooks sits down with Rich Wiseman, a renowned contractor turned savvy entrepreneur from the Kansas City area. Rich shares his incredible journey from rough-in framer to owning a highly successful general contracting business, delving into the challenges and triumphs of scaling operations from residential projects to major commercial ventures. Listen as Rich recounts the evolution of his career, the lessons learned along the way, and his recent foray into real estate investment, providing valuable insights for aspiring entrepreneurs and seasoned business owners alike. This conversation is a must-listen...2024-05-1532 min
The Agents of Change Digital Marketing PodcastStrategies for Successful Podcast Guest Appearances with Mischa ZvegintzovJoin us on this episode of "The Agents of Change" where host Rich Brooks chats with Mischa Zveginzov, a seasoned expert in transforming podcast guest appearances into powerful tools for business growth. Discover Mischa's journey from yoga teacher to marketing strategist, and learn how you too can amplify your message, boost your SEO, and create compelling, repurposable content. Whether you're a heart-centered entrepreneur or a business owner looking to scale up your digital presence, this episode is packed with actionable insights. https://www.theagentsofchange.com/533 Grab your early bird ticket to the Agents of Change Digital Marketing Conference in Portland...2024-05-0839 min
Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern EntrepreneurThe Art of Brand Flyte, with Rich BrooksThis week on the podcast I had the pleasure of talking with *Rich Brooks*, founder of Flyte New Media ✈️ and the Agents of Change brand. Among many things Rich shared a strategic pivot in business that has not only changed the game for his agency but also for anyone looking to make their mark in the digital space.Having been in business for over 25 years, Rich stepped away from day-to-day client work to focus on what truly drives business growth: content creation, sales, and owning the stage. By building and supporting a talented team, he harnesses their expe...2024-04-0839 min
How to Scale a BusinessHow Rich Brooks Leverages AI to Transform Marketing StrategiesDigital marketing maestro Rich Brooks is here to talk to us about the power of digital strategies in scaling businesses. Rich, with his wealth of experience from founding Flyte New Media and Agents of Change, discusses SEO, content optimization, and the pivotal role of AI in revolutionizing marketing approaches. Rich shares his journey from website creation to leveraging cutting-edge digital tools, offering invaluable insights into adapting business models for sustainability and growth. This episode not only gives us a peek at the twists and turns of digital marketing but also illuminates the path for businesses striving to enhance their...2024-04-0223 min
What Are You Made Of?Empowering Entrepreneurs: Insights and Strategies with Rich BrooksJoin host Mike C-Roc for an engaging and candid conversation with the dynamic entrepreneur and digital marketing expert, Rich Brooks. In this episode, Rich shares his insights on navigating the world of podcasting, finding your niche, and embracing your strengths in the ever-evolving digital landscape.
Rich dives into his journey, from being a jack-of-all-trades entrepreneur to embracing a leadership role focused on mentorship and cultivating young talent. He discusses the importance of authenticity in podcasting and how to leverage the medium to connect with your audience effectively.
Throughout the...2024-03-2030 min
The Agents of Change Digital Marketing PodcastDifferentiate Your Content with Joe ZappaIs your message being lost in a sea of homogenous content? In this episode of The Agents of Change podcast, Rich Brooks sits down with content marketer Joe Zappa, the founder of Sharp Pen Media. Joe shares invaluable insights on avoiding homogenous content in marketing, emphasizing the critical need for strategic narrative building before diving into content creation. Discover how to differentiate your company, resonate with your audience, and elevate your business with Joe's expert advice. https://www.theagentsofchange.com/526 Learn more about our Digital Marketing Summit: https://www.theagentsofchange.com/summit 2024-03-1326 min
The Agents of Change Digital Marketing PodcastHow to Make Things Easy for Your Customers with Roman BuričRich Brooks is joined by Roman Burič, a senior behavioral consultant and copywriter at Mindworx, who brings a fresh perspective on making customer interactions as effortless as possible. Roman, with a PhD in experimental psychology, shares his expertise on reducing perceived effort to enhance customer engagement and satisfaction. This episode dives deep into the psychology behind customer actions and offers practical tips for businesses to streamline their processes for better online lead generation and customer success. https://www.theagentsofchange.com/523 Learn more about our Digital Marketing Summit: https://www.theagentsofchange.com/summit Pre-Register now: https://www.theagentsofchange.com/summit/register2024-02-2124 min
The Agents of Change Digital Marketing PodcastCopywriting with AI and EI (Emotional Intelligence) with Nick UsborneIn this episode of the podcast, Rich Brooks converses with Nick Usborne, a renowned copywriting expert who emphasizes the integration of Artificial Intelligence (AI) and Emotional Intelligence (EI) in copywriting to create compelling, human-centric content. Nick shares insights on differentiating content in an AI-dominated landscape by infusing more emotional intelligence, storytelling, and human elements, which AI cannot replicate. He argues that while AI significantly enhances productivity and creativity, the unique touch of EI makes content stand out. https://www.theagentsofchange.com/522 Learn more about our Digital Marketing Summit: https://www.theagentsofchange.com/summit Pre-Register now: https://www.theagentsofchange.com/summit...2024-02-1436 min
The Agents of Change Digital Marketing PodcastHow to Create a Successful Virtual Summit with Chris MercerAre you considering putting on a virtual event? Are you looking for ways to build your audience, your credibility, and your business? In this episode of The Agents of Change, Rich Brooks engages Chris Mercer, a renowned expert in digital analytics and co-founder of MeasurementMarketing.io. Mercer returns for the third time to share his invaluable insights. This time, he delves into the intricate world of creating successful virtual summits, drawing from his extensive experience and the success of Measure Summit. Listeners can expect to unravel the secrets behind organizing impactful virtual events and learn how Mercer's strategies have led...2024-01-3138 min
The Agents of Change Digital Marketing PodcastThe Secret Sauce of SEO with Crystal CarterIn this episode of The Agents of Change, Rich Brooks sits down with Crystal Carter, the head of SEO Communications at Wix, to delve into the pivotal role of schema in SEO. Crystal, with over 15 years of experience and insights from global giants like Disney and McDonald's, will enlighten us about how schema, or structured data, can be the game-changer in your quest for the top spot in Google rankings. If you're looking to elevate your website's visibility and traffic through organic search, this is an episode you can't afford to miss. https://www.theagentsofchange.com/5172024-01-1041 min
The Agents of Change Digital Marketing PodcastHow to Get on Wikipedia: The Marketer’s Guide with Rhiannon RuffLooking to get you or your brand on Wikipedia? It’s not as simple as just creating a page. Discover what Wikipedia looks for and what to avoid. Rhiannon Ruff from Lumino Digital joins Rich Brooks to explore what it takes to get yourself or your business on Wikipedia!2023-09-1933 min
The Agents of Change Digital Marketing PodcastCelebrating 500 episodes of the Agents of Change Podcast with Rich Brooks!What's a "secret" about AI that no one's telling us? - What's the best B2B strategy for a small business with a national audience? - What's the best alternative to a website? - If you could have a superhero's power to enhance your digital marketing skills, which power would you choose and why? - Who has been your most unusual or memorable guest? I answer all those questions and more in this milestone for the Agents of Change podcast, episode 500! 2023-08-3030 min
She Is A Leader - The PodcastFrom Solopreneur to Agent of Change w/ Rich BrooksImagine this: you find yourself at a crossroads, yearning for a change and seeking a path that leads to entrepreneurial success. You're not alone. Many of us have experienced that relentless drive to carve our own path, to create something remarkable out of our passions. And in the realm of digital marketing, one name stands out as an unexpected entrepreneur who defied the odds and built a thriving agency from the ground up: Rich Brooks.Rich Brooks, the Founder of Flyte New Media, embarked on a remarkable journey that t...2023-08-0230 min
The Mighty Oregon Podcast105. Rich Brooks PART 2: Pasadena and BeyondMost of the students walking around campus at the University of Oregon have long known the football program as winners. A national powerhouse. Conference championships. Rose Bowls. It’s all become the norm in Eugene. But that success didn’t happen overnight. It was a long and winding road to become a destination spot in college football. A road that points back to one man. Before Lanning and Helfrich…before Kelly and Bellotti…there was Rich Brooks. Brooks would bring success to the Ducks the team hadn’t seen in over a century of playing football. After taking Oregon to their f...2023-07-2429 min
Talk, UnleashedDr. Judith Rich - Living in Purpose and HumilityBold. Fierce. Wise. Just a few of the words that come to mind when thinking about Dr. Judith Rich. Deeply involved in transformational leadership for nearly 50 years as a coach, trainer and mentor, Dr. Rich also is author of the best-selling book “Beyond the Box: Lean Out, Break Free, Rise Up”.
In her book, and related podcast “The New Beyond”, Facebook Group and all her teachings, Dr. Rich does more than just talk about how people can change and what the world would be like if they did. She is all about empowerment, encouragement and evoking. It’s not abou...2023-07-201h 16The Mighty Oregon Podcast104. Rich Brooks PART 1: The Ducks Taking FlightMost of the students walking around campus at the University of Oregon have long known the football program as winners. A national powerhouse. Conference championships. Rose Bowls. It’s all become the norm in Eugene. But that success didn’t happen overnight. It was a long and winding road to becoming a college football destination spot. A road that points back to one man. Before Lanning and Helfrich…before Kelly and Bellotti…there was Rich Brooks. Brooks would bring success to the Ducks the team hadn’t seen in over a century of playing football. It all culminated in a trip to...2023-07-1058 min
The New Beyond with Dr Judith RichTalk Unleashed - Cathy BrooksS3 E28 Talk Unleashed- Cathy Brooks
My guest this week is Cathy Brooks, a communications and conversation “Ninja”. Her superpower is hearing the conversation that’s not being said, and coaching people to find their words.
Her background ranges from working in radio and television, as well as newspaper and digital platforms.
In 2012, she turned a life-long passion for canine behavioral study into a career, opening The Hydrant Club in Las Vegas, NV.
Applying expertise in communications to facilitate connection between dogs and their humans, Cathy realized she could transform the way people co...2023-07-071h 05
Build Your TeamGrowing Pains: The Challenges Rich Brooks Faced in Expanding His BusinessDo you want to learn from someone who has successfully built and grown a team from scratch? If so, then listen to the experiences of Rich Brooks, a successful entrepreneur who has learned valuable lessons on hiring employees, building and growing a team, and improving his leadership skills.In this video, you will learn valuable insights from Rich Brooks on hiring employees, building and growing a team, and improving your leadership skills. Don’t miss this opportunity to learn from a successful entrepreneur who has been there and done that!Chapters: 00:00 Intro00:49 Wh...2023-04-1627 min
The Agents of Change Digital Marketing PodcastHomepage Essentials: Winning Business from Page OneA website homepage serves as the digital front door to any business or organization’s online presence. It is the first impression that a visitor has of the brand, and it can make or break their decision to explore further. Rich Brooks takes you through his best practices to help you create an optimized homepage that will increase engagement, build trust, and drive conversions. 2023-03-1540 min
Becoming UnDoneEP28: PRECISION AGGRESSION with Rich Diviney, Peak Performance Expert, Author The Attributes, Retired US Navy SEALWhether in business, sports, the arts, or almost anywhere in between, the ability to assemble and grow a high- functioning team can be the difference between success and failure. And in some elite teams like the US military’s Special Ops, such can literally be the difference between life and death. Growing up in a pre-internet age with Cold War rhetoric and a steady stream of staples of my youth like GI Joe, the lure and appeal of groups like the Army Rangers and the Navy SEALs made them stuff of legend. They were real-life superheroes surrounded by mystique an...2023-02-2855 min