Shows
The Agents of Change Digital Marketing PodcastAI Image Generation for Marketing with Lauren deVaneDescription: Remember when stock photography meant scrolling endlessly through the same crying-into-salad images that every other brand was also using? Or spending actual money on "custom" photos that somehow ended up on your competitor's website too? Yeah, those days might finally be over. Lauren deVane—creative director turned AI educator and your friendly neighborhood "AI auntie"—joins the show to explain how AI image generation has evolved from six-fingered curiosities into legitimate marketing tools. And if you haven't checked out what these tools can do in the past six months, you're in for a surprise. Lauren breaks down exactly how...
2026-02-0450 min
The Agents of Change Digital Marketing Podcast7 AI Lessons for Every Marketer in 2026 with Rich BrooksStop chasing the "AI-first" dream. After a year of experimenting with every AI tool, framework, and workflow I could find, I learned that building a human-first company that smartly uses AI beats trying to become an AI company every time. In this solo episode, I walk through seven lessons from 2025 that completely changed how I think about AI in marketing—from why perfect prompts don't exist to why you should use AI in your personal life. Whether you're drowning in AI hype or just getting started, these insights will help you use AI more strategically in 2026. Ne...
2026-01-2124 min
The Agents of Change Digital Marketing PodcastKill Your White Paper: Smarter Lead Funnels with Maeve FergusonIf your lead magnet is a beautifully designed PDF that no one reads, congratulations—you're normal. Also: that thing isn't working anymore. In this episode, Maeve Ferguson explains why traditional lead magnets are failing and how diagnostic assessments can attract better leads, pre-sell your expertise, and stop wasting your time on bad-fit prospects. https://www.theagentsofchange.com/611 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact
2026-01-0733 min
The Agents of Change Digital Marketing PodcastUsing Behavioral Science to Drive Change with Melina PalmerLet's be honest: we've all been there. You have a brilliant new idea—a product launch, a software switch, or a new marketing campaign—and you present it to your team or your customers with total enthusiasm. And what do you get back? Crickets. Or worse, pushback. It's not because the idea is bad. It's because the human brain is hardwired to hate change. In this episode, behavioral economist Melina Palmer returns to explain why our brains cling to the status quo and exactly how you can use behavioral science to get the buy-in you need. https://www.theagentsofchange.com...
2025-12-1740 min
The Agents of Change Digital Marketing PodcastGrow Your Business on YouTube in 90 Minutes with Jerry PotterLet's be honest: social media can feel like a hamster wheel. You post on Instagram or LinkedIn, get a few likes, and 24 hours later, that content is dead and you're back to square one. But what if your content worked for you, building momentum over months and even years? That's the promise of YouTube. In this episode, I sit down with YouTube strategist Jerry Potter, who breaks down exactly how busy business owners can build a lead-generating channel in just 90 minutes a week—without becoming a full-time content creator. https://www.theagentsofchange.com/609 Need help with your branding, website, or...
2025-12-0335 min
The Agents of Change Digital Marketing PodcastOutside-In Marketing Strategy with James HipkinMost of us think our websites are working just fine. They look good. They're fast. They have all our information right there on the homepage. But here's the problem: your website isn't about you. If you're standing on your digital rooftop shouting about how awesome you are—your 15 years in business, your features, your awards—you're doing inside-out marketing. And it's probably why your growth has stalled. James Hipkin has been building businesses with digital marketing since 2010, and he's here to flip the script. Today, we're talking about the shift from inside-out to outside-in marketing, why your website needs to e...
2025-11-1926 min
The Agents of Change Digital Marketing PodcastCreate Custom AI Assistants with Mike AlltonYou're wearing all the hats. Marketing, operations, sales, customer service—maybe even IT support when the printer acts up again. And somewhere in there, you're supposed to actually grow your business. Here's the thing: You don't need to hire a whole team to get help. You need to build one out of AI. Mike Allton, creator of The AI Hat and AI architect for solopreneurs, is going to show you how to create your first AI assistant—one that doesn't just spit out generic responses, but actually works the way you work. We're talking about AI that challenges your assu...
2025-11-1237 min
The Agents of Change Digital Marketing PodcastCreating Messages That Stick with Tamsen WebsterIf you've ever wondered why some marketing messages stick while others vanish faster than your last new year's resolution, you're not alone. The problem isn't that you're bad at messaging—it's that you're only talking to half your audience's brain. Message designer Tamsen Webster returns to the show to explain why speaking to both the analytical and automatic brain is the difference between messages that get ignored and ones people can't unhear. She breaks down her ITBA framework (if, then, because, and) and shows us how to craft messages that create not just clicks, but lasting change. If you've be...
2025-11-0541 min
The Agents of Change Digital Marketing PodcastPaid Search for Small Budgets with Brooke OsmundsonLook, I get it. You've got a modest marketing budget, and every time you hear about Google Ads, you think: "That's for the big players with deep pockets." But here's the thing: paid search can absolutely work for small budgets—you just can't play by the same rules as enterprise brands throwing around unlimited cash. Brooke Osmundson, Director of Growth Marketing at Smith Microsoftware, joined me to break down exactly how small businesses can make paid search work when you're working with $20 to $50 a day (or even less). She's been in the trenches on both the agency and in-house si...
2025-10-2935 min
The Agents of Change Digital Marketing PodcastThe Secret Sauce That's Missing from Your Messaging with Jay AcunzoYou know that sinking feeling when you realize your carefully crafted content sounds exactly like everyone else's? (Yeah, me too.) Here's the uncomfortable truth: expertise has been commodified. You can share everything you know, and it still won't be enough to stand out because a hundred other voices are saying the same thing—just maybe with different GIFs. Jay Acunzo spent years building a speaking career without a book, without fame, just by owning a singular premise that made people stop and think differently. Now he works behind the scenes with executives and entrepreneurs, helping them transform ge...
2025-10-2232 min
The Agents of Change Digital Marketing PodcastBuild Powerful Marketing Frameworks with Melanie DezielYou've got brilliant ideas rattling around in your head. Your process works. Your approach gets results. But when someone asks what makes you different, you stumble through an explanation that sounds like everyone else's pitch. Here's the thing: the difference between "yeah, I do marketing" and becoming the go-to expert isn't just what you know—it's how you package it. Melanie Deziel has built her reputation helping speakers, coaches, and businesses transform messy expertise into frameworks people actually remember and share. In this conversation, she walks us through her IRON framework (yes, a framework for building frameworks) and explains wh...
2025-10-1532 min
The Agents of Change Digital Marketing PodcastGoogle Ads Success on a Small Budget with Andy JanaitisSmall budgets and Google Ads don't have to be enemies. Andy Janaitis, founder of PPC Pitbulls, has spent over a decade proving that point by helping founder-led brands and e-commerce businesses grow past seven figures without breaking the bank. His engineering background brings a refreshingly technical (but not overwhelming) approach to paid advertising that cuts through the noise and gets straight to what actually works. Today, we're diving into why copying big brands backfires for small businesses, how to feed those hungry AI algorithms the data they crave, and the minimum budget you really need to make Google and Meta...
2025-10-0129 min
The Agents of Change Digital Marketing PodcastMarketing Attribution Made Simple with Scott DesgrosseilliersYou're spending money on Facebook ads, and after a week, you see barely any sales coming through. Naturally, you think Facebook is a bust and pull the plug. But what if those ads were actually working—just not in the way you expected? That's exactly what happened to a Maine lobster company that almost wrote off Facebook as useless after spending $4,000 and seeing only one $200 sale. Turns out, they were actually breaking even within a month and making 10-to-1 returns after 90 days when you accounted for the full customer journey. The person who uncovered this hidden goldmine? Scott Desgrosseilliers, founder an...
2025-09-2424 min
The Agents of Change Digital Marketing PodcastHow to Streamline Your Podcast Workflow with Rich BrooksAfter 600 episodes of interviewing digital marketing experts, I've learned a thing or two about efficiency and workflow. What started as a solo endeavor has evolved into a streamlined workflow that leverages AI, remote production teams, internal teams, and a not-so-virtual assistant—from guest vetting to social media promotion. Whether you're thinking about starting a podcast or just want to see how AI can transform your content creation process, this behind-the-scenes look at my current workflow might give you some ideas you can steal for your own business. https://www.theagentsofchange.com/600 Need help with your branding, website, or digital marketing? Re...
2025-09-1719 min
The Agents of Change Digital Marketing PodcastWhat Working NOW in Paid Social with Karen NelsonIf you've been feeling overwhelmed by the constant changes in Facebook and Pinterest advertising, you're not alone. Between iOS updates killing our targeting superpowers and algorithms that seem to change faster than a toddler's mood, it's enough to make any marketer want to throw in the towel. But here's the thing: while the platforms have evolved, the opportunities haven't disappeared—they've just shifted. Today's guest, Karen Nelson, manages millions in Facebook, Instagram, and Pinterest ad spend for her clients, and she's got some refreshing insights that might just change how you think about paid social. Instead of chasing the latest ha...
2025-09-1029 min
The Agents of Change Digital Marketing PodcastIn an AI World The Human Touch Becomes a Competitive Advantage with Jay BaerAI is everywhere - and soon every business will have access to the same tools. What will set you apart is the human touch. Jay Baer shares why adding back small, meaningful moments of connection can become your strongest competitive advantage in a world where AI is just table stakes. https://www.theagentsofchange.com/598 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact
2025-09-0334 min
The Agents of Change Digital Marketing PodcastLocal SEO Secrets: Google Business Profile with Greg GiffordMost small business owners treat their Google Business Profile like it's some afterthought—maybe they fill out the name and address and call it good. But here's the thing: your Google Business Profile is basically the homepage of your business online. It's often the first impression potential customers get, and it's your ticket to showing up in those coveted top three map pack results. My guest today, Greg Gifford from SearchLab, has been helping businesses crack the local SEO code for over two decades, and he's got some eye-opening insights about what actually moves the needle (spoiler: it's not what yo...
2025-08-2741 min
The Agents of Change Digital Marketing PodcastPsychology Hacks for Better Marketing with Richard ShottonYour customers aren't making decisions the way you think they are. They're not carefully weighing pros and cons or conducting rational cost-benefit analyses. Instead, they're relying on mental shortcuts—psychological triggers that happen so fast they don't even realize it's happening. Richard Shotton has spent over two decades studying these invisible forces, and in this episode, he reveals how small businesses can harness the same psychological principles that power billion-dollar brands. From the counterintuitive reason why listing fewer benefits can boost sales to the simple trick that makes any promotion 59% more appealing, these aren't theoretical concepts—they're proven tactics you can...
2025-08-2032 min
The Agents of Change Digital Marketing PodcastDigital PR Strategies That Actually Work with Vince NeroYou know that feeling when you hear "link building" and immediately think of sketchy tactics that'll get your site penalized? Yeah, me too. But here's the thing—while the spammy guest posting networks got nuked by Google's helpful content updates, the smart marketers pivoted to something way more sustainable: digital PR. My guest today, Vince Nero from BuzzStream, spent years at agencies like Siege Media figuring out what actually works (spoiler: it's not buying links from "tech123.com"). Instead of chasing quick wins that blow up in your face, he's going to show you how to create content that journalists ac...
2025-08-1333 min
The Agents of Change Digital Marketing PodcastSEO Sales Funnels: Beyond Keywords with Nina ClappertonNina Clapperton went from hating her job as an estate law clerk to building a seven-figure business through SEO—and she did it by completely ignoring what most "experts" tell you to do. Instead of chasing algorithms and obsessing over backlinks, she focused on something revolutionary: actual humans. Her audience-first approach to SEO has helped her grow blogs to 50,000 sessions in six months and scale to six-figure monthly income. Today, she's sharing how to build SEO sales funnels that guide prospects from "What's SEO?" to "Take my money!" without relying on social media burnout or algorithm guessing games. If you're ti...
2025-07-3031 min
The Agents of Change Digital Marketing PodcastSmart Content Distribution Strategies with Ross SimmondsMost business owners hit publish and immediately start planning their victory lap. But here's the uncomfortable truth: pressing publish isn't the finish line—it's barely the starting gun. Ross Simmonds, founder of Foundation and Distribution.ai, has built his career on what happens after you hit that button. In our conversation, he breaks down why your best content is probably gathering digital dust and shares his surprisingly simple framework for turning one piece of content into a distribution goldmine. If you've ever wondered why your brilliant blog post got crickets while someone else's mediocre LinkedIn carousel went viral, this episode wi...
2025-07-2326 min
The Agents of Change Digital Marketing PodcastFlex Your Email Marketing Superpowers with Jessica BestEmail marketing isn't dead—it's just been sleeping on the couch while you've been chasing the latest social media trends. While everyone's panicking about Instagram going down or TikTok's latest algorithm changes, smart marketers know there's one channel that nobody can take away from you: your email list. Today's guest, Jessica Best, has spent over 15 years proving that email isn't just alive—it's got superpowers that make every other marketing channel jealous. She's going to show us exactly how to wake up those powers without turning into the marketer everyone hits "unsubscribe" on. https://www.theagentsofchange.com/592 Need help with your...
2025-07-1640 min
The Agents of Change Digital Marketing PodcastCustomer-Led Growth Strategy Tips with Georgiana LaudiWhat if the key to growing your business isn't doing more, but listening more? Georgiana Laudi, co-author of Forget the Funnel, explains how customer-led growth flips the script on traditional marketing by using real customer insight to guide strategy, improve onboarding, and uncover the moments that truly move the needle. https://www.theagentsofchange.com/591 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact
2025-07-0936 min
The Agents of Change Digital Marketing PodcastInsider PR Strategies for Small Businesses with Nancy MarshallMost small business owners think earning media coverage is about luck or having the right connections. The truth? It's about understanding that journalists are humans with preferences, deadlines, and pet peeves—and treating them accordingly. PR maven Nancy Marshall has spent 35 years building relationships with journalists, from local Maine reporters to Al Roker from the Today Show. Her approach isn't about flashy pitches or aggressive follow-ups. It's about showing up consistently, being genuinely helpful, and remembering that every journalist operates differently. Some prefer a quick text, others want a formal email, and a few still appreciate the old-school coffee meeting. Wh...
2025-07-0235 min
The Agents of Change Digital Marketing PodcastMeasurement Marketing Framework Secrets with Jeff SauerIf you've ever stared at a Google Analytics dashboard wondering what the heck all those numbers actually mean for your business, you're not alone. Most small business owners are drowning in data but starving for insights. They've got conversion rates of 100% (because they're tracking page views as conversions), bounce rates that mean nothing, and reports they never actually look at. That's exactly why I was excited to sit down with Jeff Sauer, a data-driven marketing expert who's trained over 50,000 digital marketers and delivered keynotes in 20 countries. Jeff recently partnered with analytics guru Chris Mercer to tackle one of the biggest...
2025-06-2532 min
The Agents of Change Digital Marketing PodcastWhy Playing the Villain in Marketing Actually Works with Brian MasseyWhat if everything we've been taught about brand positioning is backwards? While most businesses scramble to cast themselves as the hero swooping in to save the day, conversion optimization expert Brian Massey argues there's real power in embracing your inner villain. Not the mustache-twirling, world-destroying kind of villain—but the purposeful antagonist who sees something wrong with the world and has the audacity to change it. In this conversation, Brian breaks down why being the villain in your customer's journey might be exactly what your marketing needs to cut through the noise, attract your ideal customers, and yes, even make th...
2025-06-1835 min
The Agents of Change Digital Marketing PodcastGA4 Analytics: Beyond Accuracy to Real Results with Dana DiTomasoFor many marketers GA4 isn't exactly the analytics platform we were hoping for when Google forced us to make the switch. But while everyone's been complaining about GA4, some smart marketers have figured out how to actually make it work for them. That's exactly what Dana DiTomaso has done. As a digital analytics expert who teaches at the University of Alberta and has helped over 170,000 learners through her LinkedIn Learning courses, Dana doesn't just accept GA4's quirks—she's mastered them. In this conversation, she's going to show us how to stop obsessing over perfect accuracy (spoiler: it never existed) an...
2025-06-1134 min
The Agents of Change Digital Marketing PodcastThe LinkedIn Content Strategy That Actually Works with Joe McKayLinkedIn can feel like a numbers game—post content, hope someone notices, and cross your fingers for leads. But what if there was a systematic approach that actually worked? Joe McKay discovered this the hard way after earning just $500 for his first batch of LinkedIn posts. Fast-forward two years, and he's built a six-figure business helping solopreneurs and CEOs generate over 2 million impressions while building powerful personal brands. His secret? A three-pillar content strategy that moves beyond random posting to create genuine business results. Whether you're struggling to get noticed on LinkedIn or ready to turn your presence into consistent le...
2025-06-0430 min
The Agents of Change Digital Marketing PodcastFixing Your Sales Funnel: Real Strategies That Convert with Jason WrightYou've built the landing page, set up the emails, and even ran a few ads - but your funnel still isn't converting. What gives? Jason Wright joins us to break down the real reasons sales funnels fail, how to create offers your audience actually cares about, and the simple automations that keep leads moving and revenue growing. If you're tired of throwing money at marketing that doesn't work, this episode will give you the practical strategies to turn your funnel into a revenue machine. https://www.theagentsofchange.com/585 Need help with your branding, website, or digital marketing? Reach out to...
2025-05-2829 min
The Agents of Change Digital Marketing PodcastBoost Your LinkedIn Visibility with Kate PaineLinkedIn isn't exactly the flashiest social platform out there, but it remains unmatched as a professional networking tool. And if you're not using it properly, you're leaving valuable business connections on the table. In this episode, I chat with personal branding expert Kate Paine about how to transform your LinkedIn profile from a boring digital resume into a dynamic personal brand that attracts your ideal clients. Kate brings 30+ years of PR and marketing expertise to the conversation, sharing tactical advice on making your profile stand out, creating content that resonates, and leveraging LinkedIn's latest features to boost your visibility. https...
2025-05-2133 min
The Agents of Change Digital Marketing PodcastGrow Your Organic Traffic Through Pinterest with Nadalie BardoIs your business missing out on free, organic traffic from Pinterest? Many small business owners overlook Pinterest, thinking it's just another social platform or a place for DIY crafts and recipes. But today's guest opened my eyes to the massive potential Pinterest has as a search engine for driving qualified traffic to your site. Nadalie Bardo, known as "Your Pin Coach," has spent eight years mastering Pinterest marketing and has helped over 7,000 businesses boost their traffic and sales without spending a dime on ads. She's sharing practical, actionable strategies you can implement today—even if you're starting from scratch or re...
2025-05-1434 min
The Agents of Change Digital Marketing PodcastSpinning Customer Stories into Marketing Gold with Joel KlettkeEver notice how we're all drawn to a good story? That's especially true when it comes to marketing your business. This week on the Agents of Change, I'm chatting with Joel Klettke, founder of Case Study Buddy (now sold to Testimonial Hero). Joel breaks down exactly why customer stories are so valuable for businesses of all sizes and—more importantly—shares his repeatable process for creating them without the usual headaches. If you've been struggling to showcase your best work or convince prospects you're the right choice, this episode delivers the actionable tactics you need. https://www.theagentsofchange.com/582 Need help...
2025-05-0736 min
The Agents of Change Digital Marketing PodcastFinding the Right ESP for Your Email Marketing Needs with Robert BrandlEmail marketing remains one of the most powerful tools in your digital toolkit, but choosing the right email service provider (ESP) can feel overwhelming. That's why I invited Robert Brandl, founder of Email Tool Tester, to break down everything you need to know about ESPs. In this episode, we dive into pricing structures, deliverability secrets, essential features for businesses of all sizes, and the AI innovations changing the email marketing landscape. No fluff, just practical advice you can implement today. https://www.theagentsofchange.com/581 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today...
2025-04-3032 min
The Agents of Change Digital Marketing PodcastEmotional Targeting: The Key to Higher Conversions with Talia WolfWhen's the last time you changed a button color and saw your conversion rates skyrocket? Never? Yeah, me neither. That's because real conversion optimization isn't about tweaking elements—it's about understanding the emotional drivers behind why people buy. This week on The Agents of Change Podcast, I'm joined by Talia Wolf, a conversion optimization expert who's worked with companies around the globe to boost conversions through her emotional targeting framework. Forget the tactics you've been using; Talia shares how uncovering your customers' real motivations leads to meaningful tests and sustainable growth. If you're tired of looking and sounding like everyone el...
2025-04-2330 min
The Agents of Change Digital Marketing PodcastStand Out in a Noisy Digital World with Miriam SchulmanDo you ever feel like your business is drowning in a sea of sameness, especially with AI making everyone's copy sound alike? In this episode, I chat with Miriam Schulman, author of the best-selling book "Artpreneur" and host of The Inspiration Place Podcast (ranked in the top 0.5% of all podcasts globally). Miriam shares some truly refreshing insights about how entrepreneurs and creators can stand out in our increasingly noisy, AI-saturated world. If you're tired of sounding like everyone else and want to connect with your ideal customers in a way that feels authentic and effective, this conversation is packed with...
2025-04-1630 min
Bold Women In Business Podcast by HoneyBeBoldEpisode 20: Stand Out Online with Rich Brooks' Remarkability Formula✨ Episode SummaryLet’s be honest: standing out online feels harder than ever. Between algorithm drama and an endless stream of noise, it’s easy to feel invisible.In this episode of Bold Women in Business, I chat with the brilliant Rich Brooks — digital marketing OG and founder of Flyte New Media — about how to make your brand unforgettable using his Remarkability Formula.It’s a simple, powerful 4-part framework that helps you uncover what makes you different (without trying to be someone you’re not), and how to express...
2025-04-1432 min
The Agents of Change Digital Marketing PodcastPractical AI Applications for Your Marketing Strategy with Rich BrooksI want to talk to you today about practical ways of using AI in your marketing and business. Not theoretical discussions or predictions about what might happen someday, but tangible, tactical applications we're actually implementing right now at flyte. I recently did a webinar called "AI Marketing in Action: A Practical Guide for Your Business," and I want to share some of those insights with you here. My focus is giving you specific ways to use this technology to work smarter without getting bogged down in the hype or fear surrounding AI. https://www.theagentsofchange.com/578 Need help with your...
2025-04-0934 min
Becoming UnDone119 | Part 8: Positive Coaching Alliance’s Rich Tomey Reflects on the Lasting Impact of his Dad, Coach Dick TomeyAbout the Guest Rich Tomey is the son of the late Dick Tomey, a revered football coach known for his impactful leadership at institutions such as the University of Hawaii, University of Arizona, and San Jose State University. Rich is a dedicated advocate for character-driven coaching and currently works with the Positive Coaching Alliance, where he continues to build upon his father's legacy by promoting positive and effective coaching techniques. Raised on the sidelines of football fields, Rich has first-hand experience with the impact his father had on many lives both on and off the f...
2025-04-041h 02
The Agents of Change Digital Marketing PodcastWhen and How to Hire a Videographer for Your Business with Kurt GrazerVideo is everywhere, but for many businesses, creating high-quality content still feels overwhelming. How do you move beyond basic smartphone clips and craft videos that truly elevate your brand? In this episode, Kurt Grazer, owner of Knack Factory, helps us break down the process of working with a videographer, from planning and scripting to filming and distribution - so you can get the most out of your investment. https://www.theagentsofchange.com/577 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact
2025-04-0228 min
The Agents of Change Digital Marketing PodcastUsing AI as a Strategic Marketing Partner with Liza AdamsCurious about how AI can transform your marketing strategy? AI strategist Liza Adams shares her expertise on using AI as a thought partner to elevate marketing from tactical execution to strategic innovation. She explains her GRACE framework and teaches us how to balance AI's potential with human insight, to uncover how AI can amplify the best of your business. https://www.theagentsofchange.com/566 Rich's article on How to Use AI for Content Creation: https://www.takeflyte.com/blog/high-quality-ai-content-creation
2025-01-1538 min
The Agents of Change Digital Marketing PodcastHow to Stay Visible in Search with AI with Greg BrooksToday's episode dives into the cutting edge of SEO in an AI-driven world, featuring insights from Greg Brooks of SearchTides. Greg shares how businesses can avoid the trap of outdated content strategies and embrace a more focused approach to personalization and expertise. From core focus principles to the evolving landscape of search engines, Greg delivers actionable advice for marketers looking to stay competitive. If you've been wondering about the best ways to leverage AI and sharpen your content strategy, this episode's for you. https://www.theagentsofchange.com/558
2024-11-0633 min
Cut The Tie | Own Your SuccessEasy Ways to Identify Your Ideal Client Profile with Rich BrooksSend us a textNever Been Promoted Podcast with Thomas HelfrichRich Brooks, founder of flyte new media and host of the Agents of Change podcast, joins Thomas Helfrich for an engaging discussion on building a digital marketing agency, the role of AI in content creation, and the power of networking in a digital world. With over 27 years of experience, Rich shares his journey, insights, and practical advice for scaling a business in today’s rapidly changing marketing landscape.About Rich Brooks:Rich Brooks is th...
2024-09-0342 min
The Agents of Change Digital Marketing PodcastMarketing with Blockchain: What You Need to Know with Jimmy HaightIn this episode of The Agents of Change, Rich Brooks interviews Jimmy Haight, a marketing professional at Chainlink Labs, who discusses the transformative potential of blockchain technology. Jimmy breaks down the concept of tokenization, explaining how this new technology can provide unique "superpowers" to businesses, allowing them to tokenize assets and streamline financial systems. He also dives into innovative marketing opportunities and real-world applications, sharing how businesses can align incentives and create exclusive value for their customers. Tune in to discover how blockchain can shape the future of marketing and unlock new revenue streams. https://www.theagentsofchange.com/535 Grab your...
2024-05-2231 min
The Agents of Change Digital Marketing PodcastStrategies for Successful Podcast Guest Appearances with Mischa ZvegintzovJoin us on this episode of "The Agents of Change" where host Rich Brooks chats with Mischa Zveginzov, a seasoned expert in transforming podcast guest appearances into powerful tools for business growth. Discover Mischa's journey from yoga teacher to marketing strategist, and learn how you too can amplify your message, boost your SEO, and create compelling, repurposable content. Whether you're a heart-centered entrepreneur or a business owner looking to scale up your digital presence, this episode is packed with actionable insights. https://www.theagentsofchange.com/533 Grab your early bird ticket to the Agents of Change Digital Marketing Conference in Portland...
2024-05-0839 min
Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Linkedin for Expert Business Owners & Executives.The Art of Brand Flyte, with Rich BrooksThis week on the podcast I had the pleasure of talking with *Rich Brooks*, founder of Flyte New Media ✈️ and the Agents of Change brand. Among many things Rich shared a strategic pivot in business that has not only changed the game for his agency but also for anyone looking to make their mark in the digital space.Having been in business for over 25 years, Rich stepped away from day-to-day client work to focus on what truly drives business growth: content creation, sales, and owning the stage. By building and supporting a talented team, he harnesses their expe...
2024-04-0839 min
The Agents of Change Digital Marketing PodcastDifferentiate Your Content with Joe ZappaIs your message being lost in a sea of homogenous content? In this episode of The Agents of Change podcast, Rich Brooks sits down with content marketer Joe Zappa, the founder of Sharp Pen Media. Joe shares invaluable insights on avoiding homogenous content in marketing, emphasizing the critical need for strategic narrative building before diving into content creation. Discover how to differentiate your company, resonate with your audience, and elevate your business with Joe's expert advice. https://www.theagentsofchange.com/526 Learn more about our Digital Marketing Summit: https://www.theagentsofchange.com/summit
2024-03-1326 min
The Agents of Change Digital Marketing PodcastHow to Make Things Easy for Your Customers with Roman BuričRich Brooks is joined by Roman Burič, a senior behavioral consultant and copywriter at Mindworx, who brings a fresh perspective on making customer interactions as effortless as possible. Roman, with a PhD in experimental psychology, shares his expertise on reducing perceived effort to enhance customer engagement and satisfaction. This episode dives deep into the psychology behind customer actions and offers practical tips for businesses to streamline their processes for better online lead generation and customer success. https://www.theagentsofchange.com/523 Learn more about our Digital Marketing Summit: https://www.theagentsofchange.com/summit Pre-Register now: https://www.theagentsofchange.com/summit/register
2024-02-2124 min
The Agents of Change Digital Marketing PodcastCopywriting with AI and EI (Emotional Intelligence) with Nick UsborneIn this episode of the podcast, Rich Brooks converses with Nick Usborne, a renowned copywriting expert who emphasizes the integration of Artificial Intelligence (AI) and Emotional Intelligence (EI) in copywriting to create compelling, human-centric content. Nick shares insights on differentiating content in an AI-dominated landscape by infusing more emotional intelligence, storytelling, and human elements, which AI cannot replicate. He argues that while AI significantly enhances productivity and creativity, the unique touch of EI makes content stand out. https://www.theagentsofchange.com/522 Learn more about our Digital Marketing Summit: https://www.theagentsofchange.com/summit Pre-Register now: https://www.theagentsofchange.com/summit...
2024-02-1436 min
The Agents of Change Digital Marketing PodcastHow to Create a Successful Virtual Summit with Chris MercerAre you considering putting on a virtual event? Are you looking for ways to build your audience, your credibility, and your business? In this episode of The Agents of Change, Rich Brooks engages Chris Mercer, a renowned expert in digital analytics and co-founder of MeasurementMarketing.io. Mercer returns for the third time to share his invaluable insights. This time, he delves into the intricate world of creating successful virtual summits, drawing from his extensive experience and the success of Measure Summit. Listeners can expect to unravel the secrets behind organizing impactful virtual events and learn how Mercer's strategies have led...
2024-01-3138 min
The Agents of Change Digital Marketing PodcastThe Secret Sauce of SEO with Crystal CarterIn this episode of The Agents of Change, Rich Brooks sits down with Crystal Carter, the head of SEO Communications at Wix, to delve into the pivotal role of schema in SEO. Crystal, with over 15 years of experience and insights from global giants like Disney and McDonald's, will enlighten us about how schema, or structured data, can be the game-changer in your quest for the top spot in Google rankings. If you're looking to elevate your website's visibility and traffic through organic search, this is an episode you can't afford to miss. https://www.theagentsofchange.com/517
2024-01-1041 min
The Agents of Change Digital Marketing PodcastHow to Get on Wikipedia: The Marketer's Guide with Rhiannon RuffLooking to get you or your brand on Wikipedia? It's not as simple as just creating a page. Discover what Wikipedia looks for and what to avoid. Rhiannon Ruff from Lumino Digital joins Rich Brooks to explore what it takes to get yourself or your business on Wikipedia!
2023-09-1933 min
The Agents of Change Digital Marketing PodcastCelebrating 500 episodes of the Agents of Change Podcast with Rich Brooks!What's a "secret" about AI that no one's telling us? - What's the best B2B strategy for a small business with a national audience? - What's the best alternative to a website? - If you could have a superhero's power to enhance your digital marketing skills, which power would you choose and why? - Who has been your most unusual or memorable guest? I answer all those questions and more in this milestone for the Agents of Change podcast, episode 500!
2023-08-3030 min
She Is A Leader - The Podcast for Women Creating Impact, Profit, and Peace in Their BusinessFrom Solopreneur to Agent of Change w/ Rich BrooksImagine this: you find yourself at a crossroads, yearning for a change and seeking a path that leads to entrepreneurial success. You're not alone. Many of us have experienced that relentless drive to carve our own path, to create something remarkable out of our passions. And in the realm of digital marketing, one name stands out as an unexpected entrepreneur who defied the odds and built a thriving agency from the ground up: Rich Brooks.Rich Brooks, the Founder of Flyte New Media, embarked on a remarkable journey that t...
2023-08-0230 min
Build Your TeamGrowing Pains: The Challenges Rich Brooks Faced in Expanding His BusinessDo you want to learn from someone who has successfully built and grown a team from scratch? If so, then listen to the experiences of Rich Brooks, a successful entrepreneur who has learned valuable lessons on hiring employees, building and growing a team, and improving his leadership skills.In this video, you will learn valuable insights from Rich Brooks on hiring employees, building and growing a team, and improving your leadership skills. Don’t miss this opportunity to learn from a successful entrepreneur who has been there and done that!Chapters: 00:00 Intro00:49 Wh...
2023-04-1627 min
The Agents of Change Digital Marketing PodcastHomepage Essentials: Winning Business from Page OneA website homepage serves as the digital front door to any business or organization's online presence. It is the first impression that a visitor has of the brand, and it can make or break their decision to explore further. Rich Brooks takes you through his best practices to help you create an optimized homepage that will increase engagement, build trust, and drive conversions.
2023-03-1540 min
The Long Game Podcast with Sandra ScaianoThe Remarkability Formula with Rich BrooksAs entrepreneurs, we know that we’re supposed to have a unique value proposition, but knowing this isn’t enough. For a lot of us, we get stuck on how to implement and communicate what sets us apart. “There’s always something remarkable in your business, and it’s just up to you to identify it and name it.” -Rich Brooks To help us move beyond knowing what sets us apart and to actually implement and effectively communicate it, Rich Brooks is joining us today. Rich is the founder and president of flyte new media, a digital agen...
2023-02-2438 min
Grow Your Video Business with Ryan Koral298. The Remarkability Formula for Filmmakers with Rich BrooksToday Rich Brooks from Flyte New Media joins me to discuss how to separate yourself from your competition by looking at your business through four lenses… Find, Focus, Forge, and Frame. We dig deeper into forging new ways to stand out by doing things outside your normal services while still staying in line with your mission. We also discuss when is the right time to grow your business and how to make it an attractive place for people to want to work there. If you want to grow your business and stand out amongst the noise then th...
2022-09-1241 min
The Agents of Change Digital Marketing PodcastDo You Need to Pay Attention to Web3? (Cryptocurrency, NFTs, and the Metaverse…oh my!) - Rich BrooksSocial media and digital marketing experts are talking up Web3…is this something you need to pay attention to or can you safely ignore it? https://www.theagentsofchange.com/442
2022-06-2922 min
Funnel RebootThe Lead Machine by Rich Brooks - Summer BooksThis is the first show of our "Summer Books" series, our featured book is called The Lead Machine: The Small Business Guide to Digital Marketing by Rich Brooks. Businesses know that for their marketing to have a significant impact on revenue, they have to put some effort into it. Many are confused by where effort is most needed and how to measure it all. Rich Brooks gets this and his hope in writing the Lead Machine was to break this whole marketing puzzle down into its constituent pieces. ...
2021-07-0241 minFunnel RebootThe Lead Machine by Rich Brooks - Summer BooksThis is the first show of our "Summer Books" series, our featured book is called The Lead Machine: The Small Business Guide to Digital Marketing by Rich Brooks. Businesses know that for their marketing to have a significant impact on revenue, they have to put some effort into it. Many are confused by where effort is most needed and how to measure it all. Rich Brooks gets this and his hope in writing the Lead Machine was to break this whole marketing puzzle down into its constituent pieces. ...
2021-07-0241 min
The Agents of Change Digital Marketing PodcastHow to Purge Your Blog of Underperforming Posts - Rich BrooksHave you noticed that your blog traffic is dropping off? Or that certain posts aren't bringing in as much traffic as they used to? Perhaps you've been blogging since 2005 and you've got a lot of blog content that's no longer relevant. If any of th
2021-01-1328 min
The Agents of Change Digital Marketing Podcast9 Things to Consider for Your Next Digital Marketing Budget - Rich BrooksAre you putting together next year's marketing budget, trying to navigate the coronavirus minefield? Wondering how much to spend, what channels to use, and what your messaging should be? Here are nine things to consider when developing out your own digital marketing plan.
2020-12-1625 min
Tougher than Life with Dr. Brooks TillerCody Rich is a Healthy HunterCODY RICH
Today's guest is truly obsessed with hunting. He once broke his back and when the doctor told him of the severity and long recovery process involved and that he may never walk again, his response was a simple yet determined “I don’t have time for that, hunting season is coming!”
Cody Rich is a husband, father, hunter, podcaster, entrepreneur, outdoor educator, and adventure seeker.
We dive into hunting and how being healthy is so vital to outdoorsmen. Cody shares great tips on being productive and prepared so that we can optimi...
2020-11-1600 min
The Agents of Change Digital Marketing PodcastContent marketing is about creation, curation, & channels - Rich BrooksThis week we've got a two-fer for you. I've got John Paglio from flyte talking about SCHEMA: what it is, why you need it, and how to implement it on your site.
2020-10-0126 min
The Agents of Change Digital Marketing PodcastWhat Now? Moving Beyond the Pivot - Rich Brooks This week's episode is about moving beyond the pivot. No doubt you pivoted when COVID first upended the world and your business, but did you stop there? It's easy to fall back into a groove, but thinking things have "normalized" is the wrong approach. In this episode I share five things you can do to make sure you continue to evolve as your customers' needs do.
2020-08-2617 min
The Agents of Change Digital Marketing PodcastHow a Mastermind Helps Your Business Grow - Rich BrooksDo you ever wish you could get free business advice from someone in your industry, or who has been through what you're going through now? The answer may be in joining or starting a mastermind. We'll delve into what a mastermind is, how to start one, and how to run one successfully.
2020-08-1939 min
The Agents of Change Digital Marketing PodcastAOCP BLM Special Message - Rich BrooksIn this episode I share how my thinking on "Black Lives Matter" vs. "All Lives Matter" has evolved. Not usually the material we cover on the Agents of Change podcast, but I'm realizing how this movement touches every aspect of our lives, regardless of our color. I don't have any answers, as I'm just beginning the journey myself.
2020-06-1608 min
The Agents of Change Digital Marketing PodcastNurturing Resilience In Yourself and Your Team During a Crisis - Dr. Robert Brooks What message do customers want to hear from you right now? What can you say and do to nurture resilience in your team? In yourself? While these aren't usually the topics covered in the Agents of Change podcast, these are unusual times. So I turned to my dad, Dr. Robert Brooks, a clinical psychologist who researchers, presents on, and writes about resilience. I wanted to hear from him what we should be saying to our prospects and customers, as well as our team members, to nurture resilience and help them through this crisis.
2020-04-221h 02
The Agents of Change Digital Marketing PodcastHow to Marketing During the Coronavirus - Rich BrooksThis is a special episode of The Agents of Change Podcast. I've been getting a lot of questions around how—or even if—you should market a business during the Coronavirus (COVID-19.) As someone who owns a digital marketing agency, (and runs a podcast on digital marketing), I've been giving this a lot of thought. Here's my take on marketing and advertising during a crisis.
2020-03-2518 min
The Self-Employed Life567: Rich Brooks- How Virtual Business Translates Into the Real WorldFor some of us, online transactions are nerve-wracking. For others, live events are where the anxiety lies. Many businesses do perfectly well existing in one space over the other. But as technology and life become more and more integrated, shouldn't we always be looking at how to exist in a field we're not playing in? Before getting overwhelmed trying to navigate an unfamiliar industry, it's important to think about your "why." What is it that you provide your market? Why are you doing it? How can you expand your purpose to reach people in other audiences different...
2020-03-0452 min
The Agents of Change Digital Marketing PodcastChanges are coming for AOC in 2020 - Rich BrooksYou may have caught our Press Conference on Facebook Live earlier this week, but if you didn't we announced some major changes to our live events for 2020.
2019-12-1818 min
The Agents of Change Digital Marketing PodcastDigital Marketing Questions from the Mailbag - Rich Brooks How do you market to people who don't even realize you, your business, or your industry exist? How do you best use social buttons on your website? And how many branded domains should you be renewing each year? Answers to these questions and more on this week's episode of the Agents of Change podcast!
2019-10-2325 min
The Agents of Change Digital Marketing PodcastFive (important) takeaways from the Agents of Change conference - Rich BrooksOne of the most important things you can do after a big event, launch, or campaign, is to review it and figure out how you can do it even better the next time.
2019-10-0324 min
The Agents of Change Digital Marketing PodcastBusiness Advice for My Younger Self - Rich BrooksBusiness advice I'd give my younger self
2019-06-1826 min
The Agents of Change Digital Marketing PodcastMarketing on a Budget - Rich BrooksBudgets sound cheap. Budget travel, budget hotel, budget wedding. Budgets also sound restricting. What's the budget? Keep to the budget! Don't go over the budget!! But budgets are really about understanding how much your clients are worth, how much it cos
2018-12-0722 min
The Agents of Change Digital Marketing PodcastYour Digital Marketing Needs to Change - Rich BrooksAre you just going to "roll over" your current marketing plan into next year? With 2018 rapidly coming to a close, Rich Brooks of flyte new media shares his agency's changing strategies for the new year. How they plan to refocus their attention and generate more leads going forward. He reminds us that if you plan to do the same thing in 2019 that you did in 2018 – or just more of it – then you should expect disappointing results. Remember, your competition is already pivoting with the changes and you need to, too. Whether it's diving into AI with chatbots, changing the way...
2018-11-2823 min
The Agents of Change Digital Marketing PodcastHow to Take a Sabbatical from Work - Rich BrooksAfter 21 years in business, I finally decided to take a sabbatical. If you've been wondering if you can take a sabbatical, or how to make it happen, I'll share my process in this episode! And, if you're not sure why you should take a sabbatical, I'll share with you why I'm taking mine, and maybe it will resonate with you. https://www.theagentsofchange.com/255
2018-07-0430 min
The Agents of Change Digital Marketing PodcastPinterest Makeover - How to Clean Up Your Pinterest Account - Alisa MeredithWhat happens when you let a Pinterest expert take over your business account? Rich Brooks found out the answer when he let Alisa Meredith do that very thing. The result: she helped him turn his dumpster fire into a well-oiled machine. If only more businesses saw Pinterest as the search engine that it is, instead of just a social site to pin crafty ideas. Pinterest can help build brand awareness and loyalty. It has its own amazing analytics to help you in your marketing campaigns and strategies. There are incredible opportunities here for content creators. You can u...
2018-04-1851 min
The Agents of Change Digital Marketing PodcastHow to Get the Most Out of Conferences - Rich BrooksThere's nothing quite like a live event--a conference, expo, or business networking gathering--to learn a connect with like minded people. However, too many people don't take full advantage of the opportunity. In today's episode we're going to talk about how you can get more out of any business event with a little bit of preplanning, whether you're a newbie or an old hand. Also, I'm going to be sharing some of what I picked up at Social Media Marketing World 2018 and what changes I'll be making to my own business. https://www.theagentsofchange.com/239
2018-03-1430 min
The Agents of Change Digital Marketing PodcastHow to Build Your Email List - Rich BrooksIn preparation of a recent presentation on building your email list, I discovered that our email funnels were a complete mess! I went in, cleaned them up, and I've noticed a surge in email signups since then. In this week's podcast I share both the tips from the presentation as well as how I cleaned up our email funnels to jumpstart our signups. Building your email list should be at the top of your priority list for 2018, and this episode will give you the tools, ideas, and directions, to make that happen. https://www.theagentsofchange.com/225
2017-12-0628 min
The Agents of Change Digital Marketing PodcastWhy Isn't Anyone Filling Out Your Contact Form? - Rich BrooksYour website contact form is potentially your best source of quality leads, so when no one's using it, you're missing out on a lot of potential business. In this article, we'll take a look at some of the biggest reasons why your site visitors aren't completing your online form, and what you can do about it so you can generate more leads and sales from your website. This past week I was doing some outreach for a side project of mine: Streamline Marketing Workshops and our first ever Spring Conference. It's a marketing conference for wedding professionals...
2017-03-0131 min
The Agents of Change Digital Marketing PodcastThe Lead Machine: The Small Business Guide to Digital Marketing with Rich BrooksSo, it's finally here. The Lead Machine. The reason I wrote this book is because after twenty years, I've worked with an incredibly wide range of businesses. Marinas, psychologists, bed & breakfasts, authors, jewelry makers, insurance companies, septic specialists, ticket sellers, universities and English as a second language schools! So many of them came into our offices at flyte and told me that their business was unique. That they were not like other companies in their town, region, or industry. That how they did business, reached their customers, or delivered their product or service was unlike...
2017-02-1521 min
The Agents of Change Digital Marketing Podcast12 Killer Blog Post Types for SEO, Traffic, and Leads with Rich BrooksEvery business is constantly looking for ways to reach their audience and drive more traffic to their website. Unfortunately often overlooked, blogging is actually a fantastic and robust way to do just that. But maybe you're not confident in your writing ability, or just aren't sure how to start or what to write about. Have no fear, Rich Brooks - creator of the Agents Of Change podcast - is here to share 12 different and creative examples of blogging ideas that anyone can do. Now you have no excuse not to start that business blog and reap all...
2016-11-3027 min
The Agents of Change Digital Marketing PodcastPinterest Success: Time, Testing & Visuals with Tina GammonIf you're looking for a visually creative way to market your business, then look no further than Pinterest. Pinterest offers a visually rich platform that appeals to customers in a way that blogging or other text mediums do not. It's also a fantastic way to build brand awareness as well as a personality for your company. With a little patience and common sense, you can find that Pinterest offers another playing field to not only reach your audience, but also to position yourself to get more traffic through Google and other search engines. Tina Gammon uses her...
2016-11-0924 min
The Agents of Change Digital Marketing PodcastDigital Marketing in an Hour a Day - with Rich BrooksI can't believe we're TWO DAYS from the Agents of Change conference. There's STILL so much to get done it's crazy! So, I hope you can forgive me that instead of a typical interview, or me reading a chapter of my upcoming book, I'm instead sharing with you my presentation from last year, Digital Marketing in an Hour a Day. I've also posted the full video from last year's presentation at the show notes if you'd prefer to watch this week instead of listen. www.agentsofchangecon.com/168
2016-09-2145 min
The Agents of Change Digital Marketing PodcastWebsite Essentials: Your Checklist for Success - with Rich BrooksThere are certain things that every business website needs. In this podcast I want to talk about a few things that you just can't do without… www.agentsofchangecon.com/167
2016-09-1422 min
The Agents of Change Digital Marketing PodcastHow to Come Up with Better Keywords for SEO - with Rich BrooksOne of the first things I do when sitting down with a client for SEO, is to ask them two questions: What do you think are some of the phrases that your ideal customer would search for to find a product, service, or company like yours? What do you want to rank well for? These questions might start a brainstorming session, but really they're not enough. Too many of us have spent too much time in our own industry. We're not thinking about the questions that a brand new customer--someone not familiar with our industry--might ask.
2016-08-1018 min
The Agents of Change Digital Marketing PodcastExpanding Your Local Footprint with Digital Marketing - with Rich BrooksThanks to all of the digital marketing and social media platforms available to us today, businesses have the availability to reach their customers on a global scale. But what if you’re looking to concentrate on a more local level? Learning to expand your local footprint using these same platforms can be very important, too.
Once you figure out the best digital market action plan that works for your particular business, you can begin to use the abundance of tools that these various platforms offer to niche down and target exactly the people you need to reach fo...
2016-03-0924 min
The Agents of Change Digital Marketing PodcastThe 4 Critical Ingredients in Your Digital Marketing Plan - With Rich BrooksBeing part of a startup is an exciting time. There’s a reason why people compare it to a rollercoaster ride!
The ups: You’re filled with passion about creating something that will bring value to others. There’s a certain energy that fuels your dreams--no, that’s not the Red Bull--and allows you to take on new challenges that you might have felt impossible before.
The downs: However, there are many hurdles ahead of you. You lack visibility, credibility, and leads. You have few or no customers. No one knows who you are. You’re on a sh...
2016-02-1019 min
The Agents of Change Digital Marketing PodcastYour SEO Mailbag Questions Answered - With Rich BrooksYou’ve got yourself a website and a blog, but how do you get people to notice you? You can’t just post a few blog entries, sit back, and wait for the traffic to come. So how do you get noticed, find an audience and keep them?
There’s more to content creation than just writing a few articles. Learning how to write effectively to reach the people searching for your topics will be your key to success. And there are a lot of tools out there to help you, you just need to invest the time a...
2015-12-2323 min
The Agents of Change Digital Marketing Podcast3 Reasons You Need a Business Blog - With Rich BrooksWe love to receive feedback, comments and questions from our listeners and relish the opportunity to answer any specific questions or pain points that you may have.
Recently we received an email from a communications and marketing student from Canada seeking some information specifically around the area of blogging.
So we decided to help her out with her school homework and answer some of her burning questions on the topic and offer a few pointers as well.
http://www.agentsofchangecon.com/podcasts/119
2015-10-1424 minThe Agents of Change Digital Marketing PodcastHow to Tell a Visual Story in Social Media - With Ekaterina WalterMixing in pictures, graphics and photos with your content and advertising is nothing new, but are you doing it effectively to get more bang for your buck as far as your audience is concerned? When you can effectively lay out your conversation point for your audience and convince them right away that the content is worth reading, then you’ve won half the battle already. It’s also a fact that the human brain processes visuals much faster than text.
Powerful visuals give rise to certain emotions and feelings, which in turn drives a deeper audience engagement. You...
2015-09-3035 minThe Agents of Change Digital Marketing Podcast8 Steps to Better Audience Engagement - Gregarious NarainThere are many ways to go about marketing your brand, and with the endless amount of social media platforms out there right now, visual marketing is topping the charts.
But how do you connect with your audience through visual marketing in a way that influences and shapes the way they perceive your brand?
Most important is to always be true to your audience. Find out where they hang out and be there. Maybe even consider finding ways to include your audience in the marketing with campaigns that include customer’s media such as photos. Steer cl...
2015-07-0832 minThe Agents of Change Digital Marketing PodcastBreaking Down Search, Social & Mobile From The Past 100 EpisodesCan you believe it’s been 100 episodes already? For the past 2 years Rich Brooks has brought you experts covering all aspects of search, social and mobile marketing and asked them the tough questions you need the answers to, so that small businesses can get a leg up on their future success.
Rich reflects back on some particular topics and guests that he found insightful and helpful, and shares some of the tips that he personally has implemented in his own business practices. And as a special “twist”, the tables get turned on our fearless leader when he become...
2015-06-0349 minThe Agents of Change Digital Marketing PodcastYour Blogging Questions Answered! [Mailbag Episode]Whether you’re a veteran blogger or new to the world of blogging, the same goals apply: find, reach and engage your readers, and turn them into eventual customers. You achieve this success by building your readership and email lists, for starters. But how exactly do we do that?
The Marketing Agents Podcast host, Rich Brooks, reaches into the mailbag to discuss vital aspects of blogging including; creating value for your audience, keyword research, consistency, guest blogging, promotion using various social media platforms, as well as weighing in on how much value we should really be...
2015-04-0824 minThe Agents of Change Digital Marketing PodcastHow to Get Your Business Book Written and Published - Rich MintzerDo you have a strong desire to write a book but aren’t exactly sure where to start? Are you trying to decide whether self publishing or a larger publishing house is the best option for you? Unsure of where to even start with the basic writing process?
81% of Americans feel they have a book in them just waiting to be written. Sadly, the process overwhelms many and the books never get written. But there are people and resources that can help you through the process and guide you not only through the writing process but...
2015-03-2523 minThe Agents of Change Digital Marketing PodcastThe Marketing Agents Mailbag - Rich BrooksYou've got digital marketing questions, we've got digital marketing answers!
It's our first ever mailbag episode. Questions from you, our listeners on how to drive more search engine traffic, how to use digital marketing to beat the competition, how to separate yourself from the competition, and more!
If you've got questions about your own business and marketing, let us know at http://www.themarketingagents.com/contact
http://www.themarketingagents.com/79
2015-01-0522 min
Digital Marketing RadioDMR #7: Rich Brooks – Is blogging still important?David Bain: What's the difference between a website and a blog? What's the best setup for a blog in 2014? What's the future for blogging? Those are just three of the questions that I intend to ask our special guest today, Rick Brooks. Rich, welcome to DMR.
Rich Brooks: Thank you very much for having me. I'm looking forward to it.
David Bain: You're welcome. Rich is president of Takeflyte.com, a web design and internet marketing agency based in Portland, Maine. He's also founder of the Digital Marketing Conference, Agents of Change taking place just a couple of weeks after...
2014-09-0927 min