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Rich At QBD
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QBD Podcast: The Marketing Pow Wow
Social Ads for Success: Generating Leads on Facebook, Instagram, and Beyond (Part 2)
Welcome to another engaging episode of The Marketing PowWow, hosted by Molly Sneath. This is part 2 of our Paid Social podcast where we’re diving deep into the dynamic world of paid social advertising with expert insights from our guest, Rich Brown, Head of Lead Generation at QBD.🔍 In this episode, we explore: • The evolution of the paid social landscape and its impact on businesses. • Key platform-specific strategies for Facebook, Instagram, TikTok, and more. • The role of AI in ad creative, audience targeting, and campaign automation. • How social commerce and private e...
2025-05-15
43 min
QBD Podcast: The Marketing Pow Wow
Social Ads for Success: Generating Leads on Facebook, Instagram, and Beyond (Part 1)
Welcome to another engaging episode of The Marketing PowWow, hosted by Molly Sneath. This month, we’re diving deep into the dynamic world of paid social advertising with expert insights from our guest, Rich Brown, Head of Lead Generation at QBD.🔍 In this episode, we explore: • The evolution of the paid social landscape and its impact on businesses. • Key platform-specific strategies for Facebook, Instagram, TikTok, and more. • The role of AI in ad creative, audience targeting, and campaign automation. • How social commerce and private engagement spaces are transforming advertising.Rich bri...
2025-05-08
38 min
QBD Podcast: The Marketing Pow Wow
PPC Essentials: What Every Business Should Know About Pay-Per-Click
The world of PPC is evolving fast. In this episode of The Marketing PowWow, host Rich Brown sits down with Digital Marketing Specialist Molly Sneath to break down the essential things every business needs to know about PPC.Key Topics:How PPC has moved from keyword-based to audience-focused targetingThe role of AI and automation in managing campaignsWhy a multi-platform PPC approach is crucial (Google, LinkedIn, Meta, TikTok & more)How businesses can measure success and maximise return on investmentGuest: Molly SneathMolly is a Digital Marketing Specialist with a focus on PPC...
2025-04-01
44 min
QBD Podcast: The Marketing Pow Wow
QBD insights: AI made search smarter, will you thrive or dive? (Part 2)
This is part 2 of this podcast, make sure you listen to part 1 first.How much has AI really changed the search landscape over the past couple of years?Why does optimising content for generative search need to be part of every business’s SEO arsenal? And, with AI evolving at a rapid pace, what can online businesses do to thrive in the age of AI?In this first instalment of a special two-part QBD Marketing Pow Wow podcast, host Rich Brown sits down to talk with QBD Director and in-house SEO sp...
2025-03-11
27 min
QBD Podcast: The Marketing Pow Wow
QBD insights: AI made search smarter, will you thrive or dive? (Part 1)
How much has AI really changed the search landscape over the past couple of years?Why does optimising content for generative search need to be part of every business’s SEO arsenal? And, with AI evolving at a rapid pace, what can online businesses do to thrive in the age of AI?In this first instalment of a special two-part QBD Marketing Pow Wow podcast, host Rich Brown sits down to talk with QBD Director and in-house SEO specialist Paul Dyer about the rise of AI and its implications for SEO and digital mar...
2025-03-04
46 min
QBD Podcast: The Marketing Pow Wow
Content Mastery: The Key to Business Growth
In this insightful episode of QBD Podcast: The Marketing Pow Wow, Rich sits down with Jon, the brilliant mind behind QBD's content strategy. Join us as we dive deep into the world of content and its pivotal role in driving business growth.Topics Covered:The Importance of Content: Why content is a cornerstone for modern businesses.Long-Form vs. Short-Form Content: Understanding the differences and their unique benefits.Jon's Top Content Tips: Proven strategies and insider tips for creating compelling content.The Role of AI in Content Creation: How artificial intelligence is revolutionising content generation....
2024-06-12
30 min
QBD Book Club: The Podcast
Season 4, Episode 6: “The Busy Body” by Kemper Donovan
In this week’s episode, our host Victoria Carthew sits down with Kemper Donovan to talk about his brand-new book “The Busy Body”.In this story, our narrator is witty, nosy, and a professional weaver of lies - aka ghostwriter for the rich and famous - and now, lander of The Dream Assignment (that is, a politicians tell-all memoir). This is a story even our ghostwriter wasn't expecting. And for once, it's all hers.To order “The Busy Body”, you can visit QBD Books in-store or online here: https://www.qbd.com.au/the-busy-body/kemper-donovan/9780733651632/Follo...
2024-04-23
26 min
QBD Book Club: The Podcast
Season 3, Episode 12: “The Seven” by Chris Hammer
In this week’s episode, our host Victoria Carthew sits down with internationally bestselling author Chris Hammer to discuss his brand-new book “The Seven”. In this story, Yuwonderie's seven founding families have lorded it over their district for a century, growing ever more rich and powerful. But now-in startling circumstances-one of their own is found dead in a ditch and homicide detectives Ivan Lucic and Nell Buchanan are sent to investigate. What are the secrets The Seven are so desperate to keep hidden?To order “The Seven”, you can visit us in-store or online here: https://bit...
2023-12-10
27 min
The Impact of Social Media
How to get better results from social media Ads
In this free online workshop, we will show you how to get better results from social media Ads. Rich Brown, our Head of Digital Marketing, will share best practice and his top tips on how to get better results from social media Ads.
2020-06-25
00 min
The Impact of Social Media
How to find prospects and clients using social media
In this free online workshop, we will show you how to find prospects and clients using social media.
2020-06-17
00 min
The Impact of Social Media
Emergencies And Social Media
What is it like to use social media in an emergency? I speak to DaveThroup to find out. If you need any help with your social media please contact me at Rich.Brown@QuickByDesign.co.uk or find me on social media at @RichatQBD.
2020-06-08
00 min
The Impact of Social Media
How To Drive More Traffic To Your Website
Find out how to drive more traffic to your website. In this free online workshop, we will show you how to drive more traffic to your website. Rich Brown will share best practice and their top tips on how to drive more traffic to your website.
2020-06-03
00 min
The Impact of Social Media
How to know if your website is fit for purpose
In this free online workshop we will show you how to know if your website is fit for purpose. Liam Maskell will take you through a series of checks you can do on your website to know if it's fit for purpose or not.
2020-05-27
00 min
The Impact of Social Media
How To Create Great Social Media Content
Find out how to create your own great social media content. In this free online workshop we will show you how to create great social media content. Rich Brown, our Head of Digital Marketing, and our Head of Design, Matt Gibson, will share best practice and their top tips on how to create your own great social media content.
2020-05-25
00 min
The Impact of Social Media
How To Know If Your Website Is Really Workoing For You
Find out how to know if your website is really working for you. In this free online workshop we will show to find out if your website is really working for you. Our website and Google Analytics expert, Liam Maskell, will share best practice and his top tips on how best to monitor the performance of your website, including how to use Google Analytics and what metrics you should be measuring.
2020-05-25
00 min
The Impact of Social Media
How To Manage Your Social Media During The Lockdown
Find out how to manage your own social media efficiently and effectively during the lockdown. In this free online workshop we will show you how to manage your own social media. Rich Brown, our Head of Digital Marketing, will share best practice and his top tips on how to manage your own social media.
2020-05-25
00 min
The Impact of Social Media
Leaders And Social Media
What is the impact social media is having on the leaders of today, and tomorrow? I speak to Lucy Barkas to find out. Listen to Lucy's The Leader X podcast here - https://www.buzzsprout.com/873508 If you need any help with your social media please contact me at Rich.Brown@QuickByDesign.co.uk or find me on social media at @RichatQBD.
2020-03-07
00 min
The Impact of Social Media
Fashion And Social Media
The rise of social media influencers is changing the way we can advertise our business, especially in the fashion industry. I speak to Beth, founder of Mama Life London, to find out more. Follow Mama Life London on Instagram here - https://www.instagram.com/mamalifelondon/ Visit their website here - https://mamalifelondon.com/ If you need any help with your social media please contact me at Rich.Brown@QuickByDesign.co.uk or find me on social media at @RichatQBD.
2019-11-18
00 min
The Impact of Social Media
Provocation And Social Media
Many people are fearful to be opinionated on social media in case they cause offense or damage their business reputation. I speak to the brilliant, personal brand provocateur, Lucy with a Why to find out why, and how you should be provocative on social media. If you need any help with your social media please contact me at Rich.Brown@QuickByDesign.co.uk or find me on social media at @RichatQBD.
2019-11-03
00 min
The Impact of Social Media
HR And Social Media
As social media has become a more integral part of our lives. So how is it impacting HR and employment? I speak to Claire Hill from Hill HR to find out more. If you need any help with your social media please contact me at Rich.Brown@QuickByDesign.co.uk or find me on social media at @RichatQBD.
2019-10-20
00 min
The Impact of Social Media
Franchises And Social Media
As a franchise owner, how has social media changed the way you can promote your business? I speak to Stuart Janes, franchise owner to find out. If you need any help with your social media please contact me at Rich.Brown@QuickByDesign.co.uk or find me on social media at @RichatQBD.
2019-10-05
00 min
The Impact of Social Media
Languages And Social Media
Social media has brought the world closer together, but how is it affecting the languages we use? I speak to bilingual graphic designer Janina Neumann to find out. If you need any help with your social media please contact me at Rich.Brown@QuickByDesign.co.uk or find me on social media at @RichatQBD.
2019-09-20
00 min
The Impact of Social Media
YouTube and Social Media
We've all heard of 'YouTubers', people who make money from having a YouTube channel. So how do they do it? I speak to Brett, Founder of FPL TV about how he became a 'YouTuber'. If you need any help with your social media please contact me at Rich.Brown@QuickByDesign.co.uk or find me on social media at @RichatQBD.
2019-09-08
00 min
The Impact of Social Media
Overseas Trading And Social Media
Social media, for good and bad, has brought the world closer together. I speak to Steve Parker (and Maisie) to find out how that has impacted businesses that trade overseas. If you need any help with your social media please contact me at Rich.Brown@QuickByDesign.co.uk or find me on social media at @RichatQBD.
2019-07-14
00 min
The Impact of Social Media
Hotels And Social Media
From Trip Advisor to free WiFi, the hotel industry has certainly had to change a lot over the past few years. I speak to Robert Elliot from Hogarth's Hotels to find out more. If you need any help with your social media please contact me at Rich.Brown@QuickByDesign.co.uk or find me on social media at @RichatQBD.
2019-06-29
00 min
The Impact of Social Media
Groups And Social Media
Groups on social media have become a day-to-day aspect of many people's lives. I speak to Siani Driver, founder of Worcestershire Mums Network, to find out what it's like to manage a group with over 7,500 members. To learn more about Worcestershire Mums Network you can find it here -https://www.facebook.com/groups/worcestermumsnetwork If you need any help with your social media please contact me at Rich.Brown@QuickByDesign.co.uk or find me on social media at @RichatQBD.
2019-06-15
00 min
The Impact of Social Media
Cars And Social Media
The car industry is changing at an incredible rate, but what is the impact social media is having? I speak to Dave Middleton from The Vehicle Network to find out. If you need any help with your social media please contact me at Rich.Brown@QuickByDesign.co.uk or find me on social media at @RichatQBD.
2019-05-31
00 min
The Impact of Social Media
Mindset And Social Media
What is the impact social media is having on our mindset? I speak to Alan Clark from Exponential Coaching to learn how we can use social media to have a positive impact on our mindset. If yovu need any help with your social media please contact me at Rich.Brown@QuickByDesign.co.uk or find me on social media at @RichatQBD.
2019-05-15
00 min
The Impact of Social Media
Teenagers And Social Media
What's it like to be a teenager on social media? I speak to Rosie, Mia, and Holly from Student Voice at St Michaels High School to find out. If you'd like to learn more about Student Voice or get in touch with them go to - http://www.st-michaels.sandwell.sch.uk/student-voice. If you need any help with your social media please contact me at Rich.Brown@QuickByDesign.co.uk or find me on social media at @RichatQBD.
2019-04-28
00 min
The Impact of Social Media
Copyright And Social Media
When we share something on social media who else can use it? If you've ever wondered where you stand on copyright laws when using social media please listen to this podcast. I speak to Steve Murray from Harrison Clark Rickerbys to find out more. If you have any questions regarding intellectual property or copyright laws when using social media you can contact Steve on SMurray@hcrlaw.com. If you need any help with your social media please contact me at Rich.Brown@QuickByDesign.co.uk or find me on social media at @RichatQBD.
2019-04-11
00 min
The Impact of Social Media
Cancer And Social Media
People often 'overshare' on social media, but how can sharing the most personal aspects of our lives help? I speak to Tonya O'Donnell about how she used social media to help her get through her treatment.
2019-03-23
00 min
The Impact of Social Media
Wellbeing And Social Media
How does social media affect our wellbeing? I speak to Caroline Buchanan to find out how by managing our social media we can improve our own wellbeing. If you need any help with your social media please contact me at Rich.Brown@QuickByDesign.co.uk or find me on social media at @RichatQBD.
2019-03-07
00 min
The Impact of Social Media
Mental Health And Social Media
Social media is often sighted as having a huge impact on our mental health. I speak to Jon and his daughter Millie to find out more about how and why social media affects our mental health. If you need any help with your social media please contact me at Rich.Brown@QuickByDesign.co.uk or find me on social media at @RichatQBD.
2019-02-22
00 min
The Impact of Social Media
Campaigns And Social Media
Social media is no longer a 'bolt-on' feature to marketing campaigns. I speak to Claire Robinson from Campfire about how social media can improve your campaign results. If you need any help with your social media please contact me at Rich.Brown@QuickByDesign.co.uk or find me on social media at @RichatQBD.
2019-02-09
00 min
The Impact of Social Media
Events And Social Media
Social Media is a great place to promote events, but how has it changed the events themselves? I speak to Paul Spicer from LNP Sound to find out how social media is enhancing the event experience. If you need any help with your social media please contact me at Rich.Brown@QuickByDesign.co.uk or find me on social media at @RichatQBD.
2019-01-27
00 min
The Impact of Social Media
PR and Social Media
How is social media changing PR and how we interact with journalists? I speak to Rachael Taplin about how you can use social media to generate your own press coverage. If you need any help with your social media please contact me at Rich.Brown@QuickByDesign.co.uk or find me on social media at @RichatQBD.
2019-01-15
00 min
The Impact of Social Media
Personal Data And Social Media
How our personal data is being harvested and used by social media companies one of the biggest issues at the moment. I speak to Tim from Resolve IT to discuss it in more detail. If you need any help with your social media please contact me at Rich@IM9ACT.com or find me on social media at @IM9ACT.
2018-12-08
00 min
The Impact of Social Media
Profiles and Social Media
The line between our 'professional' social media profiles and 'personal' social media profiles is becoming more and more blurred. I speak to Jessica Deadman from Hayward Wright Accountants to find out this effects her role as a Cloud Accountant. If you need any help with your social media please contact me at Rich@IM9ACT.com or find me on social media at @IM9ACT.
2018-11-23
00 min
The Impact of Social Media
Bullying and Social Media
In support of Anti Bullying Week I speak to Marlon Walters from MW Fitness & Community Care to learn about the role social media is plays in bullying. #antibullyingweek #abw2018 #StopSpeakSupport #socialmedia
2018-11-11
00 min
The Impact of Social Media
Family Law and Social Media
Can your social media activity by used as evidence in a court of law? I've been speaking to James Osborne from Harrison Clark Rickerbys to find out how much social media influence a court ruling. If you need any help with your social media please contact me at Rich@IM9ACT.com or find me on social media at @IM9ACT.
2018-10-28
00 min
The Impact of Social Media
Business Networking and Social Media
The majority of businesses will use networking as a way generating leads and business, but what is the impact social media has had on networking. I speak to Sean Fergusson, Co-Founder of "FORE" Business about how he's seen social media change the business networking landscape. If you need any help with your social media please contact me at Rich@IM9ACT.com or find me on social media at @IM9ACT.
2018-10-14
00 min
The Impact of Social Media
Georgie Moseley (part 2)
In part 2 of my podcast with Georgie Moseley, mum of Harry Moseley and Founder & CEO of Help Harry Help Others, we discuss grief and how we use social media to keep the memory of a loved one alive. If you need any help with your social media please contact me at Rich@IM9ACT.com or find me on social media at @IM9ACT.
2018-09-08
00 min
The Impact of Social Media
Georgie Moseley (part 1)
In this 1st or 2 podcasts, I speak to Georgie Moseley mum of Harry Moseley and Founder & CEO of Help Harry Help Others. We discuss how social media played a role in starting the charity and how Harry himself used social media to raise over £750,000. If you need any help with your social media please contact me at Rich@IM9ACT.com or find me on social media at @IM9ACT.
2018-09-08
00 min
The Impact of Social Media
Christianity and Social Media
What is the impact social media is having on our belief systems and faith? In this episode, I speak to Reverend Philip Bromiley about how social media is used throughout the Church of England and the effects it is having. If you need any help with your social media please contact me at Rich@IM9ACT.com or find me on social media at @IM9ACT.
2018-08-11
00 min
The Impact of Social Media
Business and Social Media
Social media has become an integral part of business, but how can it be used to promote a region as a business community? I speak to Paul Faulkner, Chief Executive of the Greater Birmingham Chambers of Commerce. If you need any help with your social media please contact me at Rich@IM9ACT.com or find me on social media at @IM9ACT.
2018-07-26
00 min
The Impact of Social Media
Social Media - A Force for Good?
Is social media a force for good? Can social media be a force for good? I speak to CEO of Acorns Children's Hospice, Toby Porter, about the impact social media is having on raising the awareness of humanitarian and social issues around the world. If you need any help with your social media please contact me at Rich@IM9ACT.com or find me on social media at @IM9ACT.
2018-07-11
00 min
The Impact of Social Media
Radio And Social Media
How has radio change as a result of social media and what challenges does it have to overcome? In this episode, I speak to Rich 'Hursty' Hurst from Free Radio Herefordshire and Worcestershire about how social media is changing radio. If you need any help with your social media please contact me at Rich@IM9ACT.com or find me on social media at @IM9ACT.
2018-06-29
00 min
The Impact of Social Media
Photography And Social Media
Nowadays, thanks to smartphones, we are all photographers. So how has social media changed photography? I speak to professional photographer Terry Livesey to find out how social media has changed photography. If you need any help with your social media please contact me at Rich.brown@qbd.co.uk or find me on social media at @RichatQBD.
2018-06-16
00 min
The Impact of Social Media
Copywriting And Social Media
Thanks to social media it's never been easier to talk to people, but it's also never been more complicated. How is social media changing the wording we use when talking to people? In this episode, I speak to Lucy who is a direct marketer and copywriter about how social media is changing the wording we use. If you need any help with your social media please contact me at Rich@IM9ACT.com or find me on social media at @IM9ACT.
2018-06-01
00 min
The Impact of Social Media
Travel Industry and Social Media
How has social media changed the travel industry? In this episode, I speak to Paul Knapper from Spires Travel and find out how different generations use social media to book holidays and what the main criteria for their holiday are. If you need any help with your social media please contact me at Rich@IM9ACT.com or find me on social media at @IM9ACT.
2018-05-18
00 min
The Impact of Social Media
Property Market And Social Media
How has social media change the process of buying and selling a house? In this episode I speak to Matt Nicol, owner of Nicol & Co estate agents to find out how they are utilising social media. Matt also share some insights in to how his company are embracing new technology that is transforming the property industry. If you need any help with your social media please contact me at Rich@IM9ACT.com or find me on social media at @IM9ACT.
2018-05-03
00 min
The Impact of Social Media
Client Relationships and Social Media
What role does social media play in the way we generate leads? How is it effecting the way we maintain a relationship with clients? In this episode, I speak to Liam Paddock from Gartner and find out how he's seen social media change the way he deals with some of the largest companies in the UK and across Europe. If you need any help with your social media please contact me at Rich@IM9ACT.com or find me on social media at @IM9ACT.
2018-04-28
00 min
The Impact of Social Media
GDPR And Social Media
How does social media relate to GDPR and what impact will GDPR have on social media advertising? In this episode of I discuss these, and more issues related to social media and GDPR, with Tim Winstanley from Resolve IT. Please subscribe to The Impact of Social Media podcast in iTunes. If you need any advice on GDPR you can contact Tim at timw@resolvetech.co.uk, via their website www.resolvetech.co.uk or via social media. If you need any help with your social media please contact me at Rich@IM9ACT.com or find me on social media...
2018-04-20
00 min
The Impact of Social Media
Video and Social Media
In this podcast I discuss the impact social media is having on video with Ravinol Chambers from Be Inspired Films. We discuss how it has changed the way we consume video, but also how we create and produce videos. You can learn more about Be Inspired Films at https://www.beinspiredfilms.co.uk/ and on social media at @beinspiredfilms. Please subscribe to The Impact of Social Media podcast in iTunes. If you need any help with your social media please contact me at Rich@IM9ACT.com or find me on social media at @IM9ACT.
2018-04-16
00 min
The Impact of Social Media
Welcome to The Impact of Social Media Podcast
Welcome to The Impact of Social Media Podcast by Rich at QBD
2018-04-14
00 min