Shows
The Public Relations PodcastGuest: PR for personal branding in booksAre you getting your "goals" wrong?In the old days of book PR, your goal was to raise awareness in order to sell copies — but not anymore. There’s a new goal. It’s the same in many sectors, where the objective has shifted but people sometimes miss the change.Kourtney Jason is from Pacific & Court in Brooklyn, USA, an agency that specialises in book PR in 2025.They realised that books on their own are rarely "news" anymore, so they needed to focus instead on what was newsworthy. The answer was often the author t...2025-05-0514 minThe Public Relations PodcastAI: The reality of AI in Public Relations – from someone building itIf you want the truth about where AI is taking PR — and what it’s already capable of today — this is the episode for you.In this episode, I talk to Jeroen Bos — a friend, technologist, and the man leading innovation at Pr.co, a well-known platform in the PR space.We talk about what Jeroen himself is trying with his team, what barriers they are coming up against, what’s working, what’s not, and how you can start preparing now.In this episode:Why AI can't replace PR pros — not from a “sa...2025-04-2913 min
The Public Relations Podcast5 reasons why AI wont take you comms job... yet"BUT! We can just get AI to do our PR and comms? We can automate it?"It's an argument being put forward by a growing number of organisations — even if no one quite knows how to do that yet. And that’s the rub. Is it actually possible?Can you get AI — or perhaps a junior plus AI — replace experienced comms pros?That was one of the big questions I discussed with Komal Lath (founder of Tute Consult) and Tarunjeet Rattan (of Nucleus PR).I think we found 5 reasons why it’s not over yet...2025-04-1412 minThe Public Relations PodcastINSIGHT: Why PR Still Gets Treated Like It's 1985 – and How To Fix ItWhy is PR still being treated like it's 1985 – and how do you fix it?If your clients or organisation still thinks PR is just about "media coverage”, then you are not alone. It's backed up by the new PR Agency Insight Survey 2025.In this full episode below (15 mins), I'm chatting with two PR leaders from India’s independent agency scene – Komal Lath (Tute Consult) and Tarunjeet Rattan (Nucleus PR).We talk about how they explain PR is more than press releases, we discuss ways of proving ROI to stakeholders who don’t get it...2025-04-0714 minThe Public Relations PodcastTIP: "We need a quote in 30 minutes, or we're dropping the story." - Kayley Hamilton"We need a quote in 30 minutes, or we're dropping the story."The problem you have is that your client is in back-to-back meetings today.Do you tell the journalist you can't help and potentially lose a contact and possibly your client, or find another way? In this episode, award-winning former entertainment journalist turned PR agency founder Kayley Hamilton has been trying to find a solution and has discovered one. Kayley reveals not just the fact she's using AI, but how she does it. She also explains how to avoid genera...2025-03-2414 minThe Public Relations PodcastGuest: How to prove the value of PREvery PR pro knows the struggle—proving ROI. You know your work has impact, but when your boss or client asks for hard numbers, the conversation gets awkward. In this episode, we challenge the idea that PR can't demonstrate return on investment.I talk to Liz Riley from NextPR, who says they have the answer. We break down:📊 The real way to track PR-driven traffic and leads (beyond vanity metrics)🎙️ Why podcasts might be a goldmine for credibility and client conversion📣 The mistake PR pros make when shifting between social media platforms2025-03-1814 minThe Public Relations PodcastAI: Sentiment analysis in 2025 - Maha Global's DarwinPR professionals are under constant pressure to prove their value—but traditional sentiment analysis and media monitoring only scratch the surface. In this episode of The Public Relations Podcast, we dive deep into how AI is revolutionising PR measurement, helping comms teams move beyond ‘gut feeling’ to hard data that links PR efforts directly to financial impact. Joining me is Haider Nazer, CEO of Darwin, a platform designed to show PR teams where their reputations stand, what messaging will resonate, and how to measure the real-world impact of comms strategies on business performance. We explor...2025-03-1014 minThe Public Relations PodcastQuestion: What do you need from AI tools?A quick question for you?What do you need from AI tools for PR and comms? What would make the difference for you?I'm talking to developers and I want you ideas to pass on to help them get it right when building tools for the industry. Let me know on LinkedIn by searching for "Richard Midson"2025-02-2303 minThe Public Relations PodcastGuest: Reach the right people, not everyone in your PR - Liz BrooksIf you want to know how to pitch to podcasts, the best way is to ask the people who do it all day long.For years, podcasting has been called "the new media," but many clients still cling to traditional outlets, struggling to see its value. The biggest mistake? Treating podcasts like mass media.Podcasting isn’t about reaching the biggest audience—it’s about reaching the right audience. Too many clients say, “Put me on Joe Rogan,” assuming more listeners means better results. But, just...2025-01-3014 minThe Public Relations PodcastGuest: Reach Different Audiences By Changing The Message
How do you craft messages that resonate with different audiences? Whether you're navigating the complexities of global PR campaigns or fine-tuning your outreach for niche markets, the ability to tailor your messaging is essential for success in 2025.
In this episode, we’re joined by Andrew Healy from Water & Wall (waterandwall.com), a leading financial PR agency based in New York, to explore the art and science of tailored communication in his work. Andrew shares real-world insights from campaigns that required rethinking approaches for diverse audiences—like adapting European ESG messaging for the American market—and why localisation and audience unders...2025-01-0814 minThe Public Relations PodcastBites: Why momentum building will be essential in 2025....and more
Welcome to Season 8 of The Public Relations Podcast! 🎉 This episode kicks off 2025 with a bang as we dive into one of the most critical strategies for PR professionals and marketers in the year ahead: momentum building campaigns.
Are your campaigns falling flat or feeling like one-off efforts that don't build traction? Discover why momentum-driven campaigns are the secret to long-term success, how they can revolutionise your results, and practical steps to make them work for you.
In This Episode, You’ll Learn:
The key principles behind momentum building and why they matter in 2025.
How to break free from the trap...2025-01-0514 minThe Public Relations PodcastCQT1: Getting the public to care about what you doI'm sharing the first three pilot episodes of CommsQuestionTime on The Public Relations Podcast feed to see what you think.
In this first "pilot" episode of the new podcast, Comms Question Time, Richard Midson teams up with communication/PR experts Sonali Sokhal and Jim McCarthy to solve listeners' comms questions.
In this episode, they take questions from a non-profit heart health campaign struggling to gain media attention and from a local council struggling to get across their environmental efforts.
We also cover using personal stories, celebrity endorsements, social media, and community engagement in o...2024-10-3145 minThe Public Relations PodcastGuest: Adapting PR Strategy to a Rapidly Changing World - Seth Linden - Dukas Linden PRThe world is changing, so how does PR need to adapt?
It's something I chatted to Seth Linden about last week and I'm sharing the recording below. Seth is from the top New York business services PR firm Dukas Linden Public Relations.
In this bite-sized chat (all of which is below) we covered:-
- How they have adapted and grown in one of the most intense cities on earth
- How society is influencing what they say and do and how...2024-09-1114 minThe Public Relations PodcastHow Niche PR Agencies Can Win Big Against the GiantsMike Mejer has cornered a niche PR market in the United States with his firm GreenLaneCommunication.com
By doing so, he's made his agency a go-to agency on the topic, allowing him to compete with and beat major industry giants.
In this short episode, we get a taste of how he did it.
We also talk about the challenges of working in a highly regulated sector, the importance of knowing your audience deeply, and why being a specialist can be a powerful advantage in...2024-08-1414 minThe Public Relations PodcastWhen the public turn against you - Part 2Do you stand and fight with every PR technique in the book, or release a watered-down statement when the public narrative goes against you?
In part 2 of my chat with Jim McCarthy from CounterPoint Strategies LTD, we discuss some of the ways organisations can fight back and how perceptions of "media" and the public are changing the options available to communicators.
This stuff, as usual with this podcast, is not theoretical. It’s the stuff Jim does straight after he finishes talking with his clients every day.
2024-07-2414 minThe Public Relations PodcastPR Technique - When the press turn against youIf you want good coverage, cosy up to reporters. That's the conventional wisdom in Public Relations, right? But what do you do when that's not working?
Jim McCarthy from CounterPoint Strategies LTD takes on clients where a negative narrative has often developed around them.
To understand Jim's approach, you need to see (or listen) to the two parts of this chat. But, in essence, Jim fact-checks the reporters and points out when they make assumptions based on narrative rather than data or when they get facts wrong from his c...2024-07-1611 minThe Public Relations PodcastHow to get organisations to take crisis PR planning seriouslyToday, I'm bringing back Kathleen Lucente, a good friend and a favourite on the podcast, to share some invaluable insights into proactive crisis management.
Just before we started recording, Kathleen had just come out of a crisis communication workshop with clients in a healthcare startup.
Getting it right is crucial for a sector with so much regulation, as things can unfold quickly.
I asked her about how she had been teaching them, how she approaches teaching crisis management generally, and how she gets people onboard and involved with critical planning. For example, some...2024-07-0814 minThe Public Relations PodcastHow to Navigate Taboo Topics in PR CampaignsI think India is fascinating for PR, not just because of the ideas there, but because of the environment comms people work in.
Just like Hollywood can teach us about narrative due to its intense focus, India can teach us how to handle topics in a diverse environment where getting it wrong can backfire badly.
Take women's health. For many, it was and still is a taboo topic there. So how do you then launch a women's health campaign within that context?
Sonali Sokhal...2024-06-2414 minThe Public Relations PodcastCreating social movements behind your organisationHow do you create a social movement for your organisation?
It's something that we all try, but it doesn't always work.
In this episode, we're looking at two recent movements to see if we can reverse engineer them.
We'll look at the importance of a strong narrative, of a David versus Goliath story, of real-time feedback, and more.
THE PROJECT - www.commsbreak.com
Video and Audio links here - https://thepublicrelationspodcast.com/listen/2024-06-1110 minThe Public Relations PodcastHow to ensure reporters come to an eventEvent PR - You tell journalists about the event and who is speaking, and then sit back.
Well actually no.
I was speaking to a journalist recently who said it's getting harder and harder to justify going to events, especially if they can't guarantee they will get lots of good stories.
The fact an event happened isn't a story. They are looking for launches, announcements, key new details being released, etc. They want angles for the business section, education, etc.
2024-06-0314 minThe Public Relations PodcastHow to Engineer Eco-Friendly PR Success - Ivan MartinToday... going behind the scenes of an environmental campaign that needed to be launched in a place where being eco-conscious is quite hard.
How do you do that?
Ivan Martin from PRSSWRKS.com lives on the island of Malta in the Mediterranean.
They have a big problem. When you have so little space, being environmental is hard due to the logistics.
So how did he help his client do that and get the message across?
I've been chatting to Ivan for more than a year after he moved from...2024-05-2214 minThe Public Relations PodcastA growing threat to the Crisis Comms PR sectorAI has helped the rapid growth of misinformation online and the ability of less sophisticated groups to target organisations with devastating effects. But just how serious a threat is this?
In this episode, we look at the capabilities this new technology is bringing and some ideas on how to prepare for it.
I chat to Rafi Mendelsohn from Cyabra to....
Understand the Landscape: We learn about the technological advances that have allowed more people to easily manipulate public perception, making no company too small to be unaffected.
Actionable Strategies: We talk abo...2024-05-0917 minThe Public Relations PodcastDo you send affiliate links with your media pitches?As you know, I'm always interested in the reality of the world of communications, not just what we might wish to believe.
That's why I was so pleased when April White from Trust Relations reached out recently to discuss their observations.
They've noticed that when pitching consumer products to outlets of nearly any size, including some sort of incentive has become essential.
Note, she specified consumer products. This focus is due to the challenge these products face in developing narratives that transcend blatant advertising.
Unless there's truly something innovative, or you...2024-03-1214 minThe Public Relations PodcastWhy story trumps factsA couple of weeks ago a TV drama hit the headlines in the UK. It changed government policy.
It told the true story of how post office workers had been wrongly convicted of fraud by a faulty computer system. But the story wasn't new. Journalists had been trying to report on it for years.
So, why did it suddenly gain national attention now and more importantly what can professional communicators learn from this?
Helen Barnett was a national newspaper website editor for the Express Newspaper in the UK and saw both sides. She's...2024-02-2912 minThe Public Relations PodcastEncouraging others to tell your story with Komall Lath, Tute ConsultingPR and its study human nature is of course global and so it was such a delight to finally welcome a true legend of PR in India, Komal Lath from Tute Consulting on the show.
Komal is someone with huge energy and tons of experience. We discussed her campaign with Minimalist, a skincare brand, and how they got influencers to tell the story of the brand.
We talk about whether 2024 is the year that organizations should be keeping quiet and avoiding speaking up. Spoiler - they shouldn't.
2024-01-0956 minThe Public Relations PodcastHow far can you push a PR stunt? and more!In this episode of The Public Relations Podcast I'm joined by Kathleen Lucente from Red Fan Communications.
One of the topics we focus on this week is the question of how far is too far to go with publicity stunts. Our goal as communicators is to get attention and generate conversations. To do that we have to be saying or doing something that stands out. But, what is too much?
We also talk about influencer fatigue, the role of authenticity, and the importance of integrating both internal and external communication strategies for brand success.
2024-01-0259 minThe Public Relations PodcastWhen people don't listen to the messageWhat do you do when people are just not listening to your message? Do you change it? Sit in a room and come up with some new ideas? Listen to industry experts?
In this episode, we use a declining sport as a case study for any organisation to see if we can suggest ways to turn it and bring back its glory days.
We look in detail at how technologists are engaging with public bodies like the military when it comes to products and services with TJ Ortega from...2023-12-1952 minThe Public Relations PodcastHow to use timing for impactful PRAnother week discussing PR strategies for in-house teams and independent agencies with PR pros. This time I'm joined by the delightful Amanada Proscia from LightSpeedPR.
This week we look at a study showing TikTok is becoming the new Google when it comes to search for Gen-z. We discuss the way Sam Altman handled his departure and return to OpenAI from a Public Relations points of view and what we can learn from that. We look at working with politicians, how to translate complex tech messages to language the media and content creators will resonate...2023-12-1247 minThe Public Relations PodcastHow to make a thought leaderKayley Hamilton, 2 times Emmy award-winning entertainment reporter (uplvlagency.com) and I discuss the latest strategies from the world of PR this week.
We take a deep dive into how thought leaders are created focusing on the strategies that have turned Neil Degrass Tyson from a scientist to a global name.
We also look at framing stories when pitching to journalists of different ages and backgrounds. We look at the power of influencers, at the techniques of people like Taylor Swift as well as the economics of influence engagement and how any organisations can take part. 2023-12-1047 minThe Public Relations PodcastValue, Events and StorytellingDavid Barkoe joins me this week on the show to discuss the latest strategies in PR.
We focus on conferences and events this time, looking at what any independent agency or in-house PR comms pro should be thinking about when setting up stands at events. We talk about what it takes to get noticed by journalists and give some practical experiences we've had on both sides as journalists and PRs.
We also talk about the role of influencers in pharmaceutical marketing again and any industry that has a negative perception.
David Shares how...2023-11-0759 min
Public Speaker WorldCharlotte Kemp - From Failure to FutureThere is a knock at the door.
The time has finally come.
Standing at the door is a policeman and a man whose job it is to take away all your possessions. You are about to lose everything.
What do you do? Do you panic? Cry? How do you protect your young children in the other room?
Charlotte Kemp went through this and survived.
She turned this business "failure" around and turned it into a successful speaking business.
For event organizers, this episode shows how a first-hand...2022-07-2443 minPublic Speaker WorldAnand Tamboli - The speaker who experimentsA speaker who stands still will be left behind.
Speaking is changing and the ideas that used to work are not working anymore.
In this series, we've heard how the glory days of writing one speech and delivering it at venue after venue, is just not as possible as it was in the past.
More and more events want to record what you do and share it with their team and more and more events want to pay for your talk in exposure rather than cash.
So it takes a new...2022-07-1538 minPublic Speaker WorldBeing a speaker without the hard sellIf you want to be a speaker and the idea of sending cold emails to people and pressure selling fills you with the shivers then this episode is for you.
Paul ter Wal has built a career as a global public speaker without any of that.
As he says, you won't find his email address and social media links plastered all over his last "slide" and you won't hear him talking about how his latest special offer that will end in 15 minutes.
In this episode, Paul tells us how he does it. He...2022-07-1242 minPublic Speaker WorldIs there a market in Spanish speaking events?"The office is like a fetish!", says remote working specialist Raul Anton.
Raul has been working in a remote environment for more than 10 years. He has a PhD in communications in distributed teams. As well as leading teams he is a data analytics specialist too, using statistics to help manage processes like hiring in remote environments.
He spent his first 25 years in a traditional office and in factories but discovered the benefits of remote working long before COVID forced it upon many companies.
As he says in the podcast, many firms saw remote...2022-07-1027 min
The Public Relations PodcastWhy are journalists grumpy?Ok. So another catchy title but why is it that sometimes when you ring up a journalist with a cold pitch, they can be pretty grumpy?
That is the question we're talking about in today's episode.
This week I've got a series of short special episodes.
Do let me know whether you prefer them or find them less useful on Twitter @thatprchap or Richard Midson on LinkedIn2022-06-2803 minThe Public Relations PodcastAre you making this mistake with press releases?Are your press releases failing to get journalists' attention?
Have you thought about the story you are trying to put across? Is it the right one?
This week, I've going to be recording a few shorter episodes and I'd love to know what you think.
Let me know on Twitter @thatprchap or reach out to me on LinkedIn "Richard Midson"2022-06-2706 min
Post Status PodcastsRichard Midson on Podcasting and WordPressRichard Midson is a podcaster, techie, public relations officer, as well as a journalism and communications veteran now working at Automattic. Richard sat down with Post Status Publisher Cory Miller during WordCamp Europe 2022 to talk about the future of podcasting and the opportunities for WordPress as a podcasting platform.🙏 Sponsor: PagelyTop-Tier Managed WordPress hosting solutions for Enterprise, the Public Sector, and Media companies. We invented Managed WordPress and we never stopped raising the bar. Expect Extraordinary!🔗 Mentioned in the show:Cory Miller (Twitter)Craig Hewitt (Twitter)Castos (Twitter) The Pos...2022-06-1718 minPublic Speaker WorldKatja Schleicher - The Student of CommunicationsKatja Schleicher is a non-nonsense speaker who works with people to help them communicate in business.
When what you say can make a firm succeed or fail, Katja's role is vital in helping people craft both internal and external communication.
For event organisers, Katja helps attendees focus on what they say to achieve the maximum effect.
For speakers, Katja is someone who can share some powerful ideas on how to make the talks you deliver quotable in boardrooms long after you have finished speaking.2022-05-0836 min
Can I Make A Hit Podcast?This is it. The last one.Do you want the good or the bad news?Click play for more.Links:www.ThePublicRelationsPodcast.comandwww.PublicSpeakerWorld.com2022-03-2603 min
Public Speaker WorldThe power of networking in the speaking businessHow does the professional public speaking industry work?
At the top end are people being paid hundreds of thousands of dollars to speak for 30 minutes. At the lower end are people being paid nothing or even having to pay themselves to give long talks and workshops to try to build their brand.
Last year I got the opportunity to speak in front of a conference for professional public speakers and it was an eye opener.
I made some very good friends and I asked them if they minded me interviewing them about their car...2022-03-1443 minPublic Speaker WorldSteve Bustin - The event compereWhat is it like to stand in front of 3500 people without a script and have to entertain them? How do you do it?
What is it like when some of that goes wrong?
Can you really get paid to do this?
Steve Bustin knows. He is a former journalist turned speaker who now comperes events.
In this chat with another professional public speaker, I discover the secrets behind compering events. We find out about the business model, the marketing and we discover some tips on how to approach the role or...2022-03-1337 minPublic Speaker WorldIs this the reality of public speaking?Neils Brabandt isn't mincing his words. The public speaking industry can draw you in, milk you for every last penny of your savings and dump you out with little to nothing to show for it.
Neils knows because he's been through it.
But Neils turned things around. He is now a very successful public speaker.
So what is wrong with the public speaking industry? What pitfalls are there? How do you avoid them and can you really come out the other side as a successful speaker?2022-03-1250 minPublic Speaker WorldDr Mark van Rijmenam: The always on speakerDr Mark van Rijmenam understands the speaking business.
He's a master at spotting trends and then adapting himself to what events want.
He's used that insight to stay on top of the technology space for years and continues to evolve to meet the market.
So how does he do it? How does he ensure he's always what events want?
In this fascinating chat, Mark shares many of his insights with us. 2022-03-1136 minPublic Speaker WorldTryon Leigh Harding - The Powerful Story SpeakerWhat if your life was suddenly turned upside down one day and within hours doctors were saying you were going to die.
Then someone came along and said, "Let's try and save you".
This is what happened to Tyron Leigh Harding.
So far in Public Speaker World, we've heard from people who have found topics that they developed into talks and into brands based on their curiosity.
In this episode, we hear from a speaker who didn't just learn how to live again but learned how to speak in order to sha...2022-03-1035 min
Public Speaker WorldWelcome to Public Speaker World Starts 14th March 2022In 2021 I conducted a series of interviews with paid professional public speakers.
I wanted to understand how this billion dollar industry operates.
I asked them how their business works, how they market themselves and how they developed their talks. I asked them about their greatest successes and their worse moments.
It's now time to share those with you.
Series one is made up of ten, roughly half hour length shows.
In each episode I also look at trends in the speaking industry too.
By the way, I'm Richa...2022-02-2601 minCan I Make A Hit Podcast?What has happened to the project?In this short update on the "Can I Make A Hit Podcast" project, I explain what is currently happening with the show and website.2021-10-2004 min
Can I Make A Hit Podcast?All podcasts that try to sell things fail, true or false?Only today I was reading a comment on a podcast forum that said if your goal is to make money from your podcast you will fail. And based on the enthusiastic "likes" the comment got, you would think it was a proven scientific fact. But that doesn't seem to be the case and.. here is why. If you would like to know more head to https://www.CanIMakeAHitPodcast.com2021-07-3014 min
Can I Make A Hit Podcast?Can you use Amazon's business model to grow a podcast audience?Can you grow a podcast audience using Amazon's business model?In this special "short" episode I look at that very question. 2021-06-2104 min
Can I Make A Hit Podcast?The first question to ask when designing a new podcastBefore you even start producing a podcast or recording anything, the best thing to do is to put all your equipment away and get out your laptop instead.From my research there are around eight questions which help you determine how to make a successful podcast. The first of these is probably the most important. It's the question "why?" Why are you doing this? Before you rush off thinking, "I know that!!!" pause for a moment.Is the reason for doing it that you have in your head something to do with marketing o...2021-06-1514 min
Can I Make A Hit Podcast?Welcome to the Can I Make A Hit Podcast ProjectSeries Trailer
Welcome to the Can I Make A Hit Podcast Project. A show that takes a journalistic look at the world of podcasting to find out the what really works in backed by evidence.
In each show I draw together the results of my research, mixing it with findings, tutorials developed from the research and key background information.
The project has one mission, to discover the "science behind making podcasting that work."2021-06-0703 min
Can I Make A Hit Podcast?6 stories to grow your podcast this week6 stories this week that reveal how we can build and promote our podcasts.From YouTube videos, to audience feedback, to developing your personality, to guests. It's all covered.2021-04-2620 min
Can I Make A Hit Podcast?Modelling successful podcasters and other newsDissecting how one top podcaster does it plus, how to hyper target a specific audience, one secret of turning a podcast into a public talk and the latest on Clubhouse.2021-04-1414 min
Broadcast Media: The Inside TrackGet into the industry with no formal qualifications and how it's possible with Richard Midson.So when thinking of broadcast then radio is in mix too and so was a nice surprise when Richard was the first to comment in one of the Facebook groups I was posting in, he was genuinely interested about what the show as about and before long he was booked in.The standout theme was Richard got in without formal qualifications, it was this talking point that recurs throughout, it was also great to hear from somebody from radio background and just how it is being the talent broadcasting on the airwaves.You can find...2021-03-2918 min
Can I Make A Hit Podcast?Should you be on Clubhouse? and more…Podcast news you can use this week.Should you be on Clubhouse? It is time to give up pre-recorded podcasting? How Google could help reach more people and getting media coverage for your show2021-03-1428 min
Can I Make A Hit Podcast?Could you turn your podcast into a great talk?Could you turn your podcast into a great public talk?This week we find out how to do it from event organiser and speaker, Patricia Curty from "Gallery of Ideas".2021-03-0629 min
Can I Make A Hit Podcast?A public speaker helps podcasters get into public speakingCan I deliver a pitch to conference organisers that is good enough to get an opportunity to speak?2021-02-2725 min
Can I Make A Hit Podcast?Podcast Public Speaking (step2)Can I deliver a pitch to conference organisers that is good enough to get an opportunity to speak?2021-02-1915 min
Can I Make A Hit Podcast?If advertising doesn’t work, is there another way?I'm still digesting this episode. There was so much in it. Basically "real world" proven ways to get listeners and also what not to do.2021-02-1454 min
Can I Make A Hit Podcast?Can I use public speaking to promote my podcast?Can I promote my podcast with public speaking? Will it work? I'm testing it.2021-01-2819 min
Can I Make A Hit Podcast?Can I book better and better guests? (special)Can I get better and better guests?Mike Fisher is an awesome podcaster and so I invited him on my new thread "Cracking the Podcast Code" to pick his brains about explains what he's learnt going from no podcast to a show with "great" guests in such a short time.2021-01-2327 minBroadcast Media: The Inside TrackJourneys through broadcast media and guests 'paying it forwards' with Ben Anchor.A brand new weekly podcast for broadcast media, this is where you can listen in to how people got into the industry. For each episode we take them through: Where did you start off, how did you get into the industry? Did you have any calling signs, flags or sign posts on the way. What has your journey been like since and how things have turned out. What does success mean to you in your broadcast media career. If you could meet yourself young, what would you tell yourself?Episode 1 launches 1st February and...2021-01-1701 min
Can I Make A Hit Podcast?Can I avoid podfade?Can I avoid podfade? You know where people give up after making only 8-10 episodes?How do you avoid that. Mike Winter has been going for years. I pick his brains to find out how.2021-01-1417 min
Can I Make A Hit Podcast?Can I use Facebook ads to promote my podcast?The test: Can you get people to listen to your podcast using Facebook ads on a limited budget?Yes or no?2021-01-0818 min
Invest In Yourself: The Digital Entrepreneur PodcastInvesting in Richard Midson and the Mission to Make a Hit PodcastWelcome Team to the Final episode of 2020!
In the 11th and final episode of 2020, I have Richard Midson as my guest who is trying to make a hit podcast.
In this episode you will learn:
Why is Richard trying to make a hit Podcast?How his background in Journalism is helping him this time around.Did he ever make money with YouTube?
I know I was amazed at the stories he shared from his time working at the 2nd largest news organization in the UK.
Let me know which...2020-12-311h 06
The Mayor on Air on 7XSMayor On Air - Dec 18Richard Moore speaks to GM, David Midson for mayor On Air this week.See omnystudio.com/listener for privacy information.2020-12-1805 min
Can I Make A Hit Podcast?Can I create a podcast advert using international marketing techniques?I've set a goal to increase my podcast listenership by 50% with advertising. But will advertising achieve that or is advertising a total waste of time after all? As always, I'm letting the data decide.2020-12-1314 min
That's Aloud!You Can Only Fail If You Give Up w/ Richard MidsonIt’s amazing what you can do if you don’t listen to the people who say you can’t do it. Guided by a desire to tell people’s stories, this week’s guest, Richard Midson (https://richardmidson.com/), takes us through his remarkable journey into the world of radio journalism, politics, and beyond, and shows us what you can do when you tune out the nay-sayers and tune into your own frequency.
Highlight Reel:
1:40 To hell with it - I achieve things
5:00 I have got to start listening to myself
9:00 Wha...2020-12-1057 min
Can I Make A Hit Podcast?Are there other ways to make money from podcasting?Update: Research into alternative ways to make podcast moneys and whether a news format could boost your listenership2020-12-0708 min
Can I Make A Hit Podcast?Can I learn how to make the perfect podcast advert?Can I use the techniques of international advertising firms to promote our podcasts.I'm giving it a go this week.2020-11-3012 min
Can I Make A Hit Podcast?Can I future proof my podcast?Your podcast is under threat. Not from independents but celebs. So how do you ensure your show doesn't disappear. I've been looking at 3 ways to stop it2020-11-1508 min
Podcast Interview MasteryThe Art of Asking Deeper Questions and Making a Hit Podcast with Richard MidsonFREE E-book on How to Start Your Own Epic Podcast: https://dedicated-trailblazer-5633.ck.page/ee938004ef (https://bit.ly/FREEPodcastGuide) Check Out the Podcast Mastery Course Here: http://bit.ly/PodcastMasteryCourse (http://bit.ly/PodcastMasteryCourse)
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BIGGEST TAKEAWAYS FROM THIS EPISODE
1 – Learn more about th...2020-11-101h 08
Can I Make A Hit Podcast?Could I get signed by a big podcast company?How do you get your podcast signed up by a big company?I wanted to know so I did some research.2020-11-0804 min
Can I Make A Hit Podcast?How to be a good podcast guest?Is "Guesting" the best marketing? If it is I need to do it right.In this episode I look at what I need to do to start appearing on other people's shows.2020-11-0211 min
Can I Make A Hit Podcast?Can you grow podcast listeners with paid ads?Can you get make your podcast reach more people buying advertising?I wanted the hard facts, not opinion so I did a test LIVE and this is what happened.2020-09-3026 min
Can I Make A Hit Podcast?Editing a hit show (part 1)How can you turn 5 hours of audio into a hit show without burning yourself out?I need to find out and I start uncovering some great techniques in this episode.2020-08-2116 min
Can I Make A Hit Podcast?Fixing the show (podcast)I'm diving much deeper into the topic of podcast "topics" this week and how to pick them.Once again I'm shredding up my own show and applying the lessons of the big podcast companies in an attempt to emulate their success.2020-08-1419 min
Can I Make A Hit Podcast?Making a podcast unmissableCan you make a podcast show that is so appealing that people have to click play on it?How do the big names do it and can you use their techniques to build a new show or "repair" a show which should be doing better?2020-08-0225 min
Can I Make A Hit Podcast?Nailing podcast guest interviewsIn this episode I try to do 4 hours of guest interviews in a week and learn a lot of things along the way.One thing is that it is you and not your guest who will make or break a guest interview.If you get it wrong, your whole podcast could be a waste of time.2020-07-1723 min
Can I Make A Hit Podcast?The final push for “landmark” podcast guestsA final push for "landmark" podcast guests throws up some pretty crucial lessons about efficiency and podcast guest booking.If you want good guests, this is a must listen.2020-07-1124 min
Can I Make A Hit Podcast?Case Study: How a 110 episode podcaster did itWhere will you be after 110 podcast episodes? Mike Winter has done it. What's his secret of longevity? How come after 5 years he's still making Wisecrackin' with Winter?2020-07-0414 min
Can I Make A Hit Podcast?Finding the time to make a hit podcastThere's no getting away from it. Without good time management the chances of making a hit show is looking unlikely. But instead of saying it's all too much work, I go in search of solutions to this problem.Can you use time management techniques for podcasting? Well take a listen.2020-06-2718 min
Can I Make A Hit Podcast?Which is best? The easy or the hard method of getting guests?Can you get exceptional guests easily or does it take plain and simple hard work.I put it to the test.2020-06-2118 min
Can I Make A Hit Podcast?How to get “good” podcast guests Part 2People are interested in appearing on the new show but will any of them be able to deliver what we need to make the new show a HIT show? Well let's see.2020-06-1218 min
Can I Make A Hit Podcast?How to get “good” podcast guests Part 1Can I actually reach "good" podcast guests? How do I do that? This is the first part of the quest to find the perfect guests for the new show.2020-06-0619 min
Can I Make A Hit Podcast?Guest booking – avoiding some huge mistakesIt's easy to book a guest for a podcast right? Pick up the phone, join a guesting group or send out a tweet perhaps and it's done right? That's what I thought. But then I realised that getting the wrong guests could be a huge waste of time and turn what could have been a hit show into an "also ran" show. So what is the "right" guest?In this episode I look at why I spent two weeks working on this issue before even approaching a single person. Hope it helps you too.2020-05-3118 min
Can I Make A Hit Podcast?How to record a podcast guest remotelyHow do you record a remote podcast interview? The first thing podcast guests are going to ask is where and how are we going to record this interview? As an independent podcaster with no budget who is trying to compete with the big podcast companies I've got to find another way. What I need is a system which will allow me to record guests in high quality remotely. In this episode I test out some of the top systems to record remote podcast interviews and let you hear the results to decide.2020-05-1516 min
Can I Make A Hit Podcast?How will I market the show through social media?If I'm to make (and market) a hit podcast, I've got to work out how to do social media right? From what I've been looking at there is a lot of very un-engaging social media. Some of it on the other hand is very good. So this week I want to go off at a tangent for one week and look at "podcasting and social media".2020-05-0816 min
Can I Make A Hit Podcast?Without a story it’s going to be boringIt's all about the power of story in Episode 8. I'm looking at what Gimlet Media suggest and what they actually do plus I look at the problems of making a story too without losing all the spontaneity.2020-05-0111 min
Can I Make A Hit Podcast?Yes, but where do I find the time?It's all well and good Gimlet Academy telling us how to make a hit show but when are we ever going to find the time to do what they suggest?In this episode I look at the problems and a tool to help solving one of these straight away.2020-04-2311 min
Can I Make A Hit Podcast?Cracking the Hit Podcast CODE using the Gimlet AcademyOne of the biggest podcast production companies (Gimlet media) have revealed their secrets in a podcast series. What's the secret?2020-04-1814 min
Can I Make A Hit Podcast?Can I grab people’s attention?How do podcasters hook you into listening to their episode. The principle is much like a sales pitch. So how do they do it and what are their techniques. In this episode I take a look. (Click to listen)2020-04-0312 min
Can I Make A Hit Podcast?Don’t listen to what they say, look at what they doDon't listen to what I say, look at what I do. It's a mantra that we should all pay attention to. Instead of reading advice, analyse what others are doing. That's what I did to try and find out the type of podcasts which would become hits by analysing what other big production companies were making.2020-03-2510 min
Can I Make A Hit Podcast?Stop! Logo first. Audio comes secondStop stop. Don't record anything until you've listened to this because I've realised this week that a podcast logo is almost more important than the audio. The thing is if people don't get attracted to your podcast by the artwork they may never even play your episode.So how do you make sure they do? What lessons can we learn this week?2020-03-0709 min
Can I Make A Hit Podcast?Don’t quit podcasting!Drink coffee, set big goals, small goals? Think big, think small? How do you make sure you don't quit podcasting. I was about to yet again as I explained last week. This is week two where I test out techniques to avoid podcast on myself and here's the thing... the techniques are working?If you are a podcaster facing podfade or thinking of quitting, or you are about to set up a podcast, then these techniques could make the difference between success and failure. Let me explain in 13 minutes which techniques I've found actually work.2020-02-2913 min
Can I Make A Hit Podcast?Confronting podfade head onThe reality is if you start a podcast, you are likely to stop after 8-10 episodes. Don't think it'll happen to you? Then just check the statistics. So how do you stop it?I'm on a mission to make a hit podcast which is sustainable along with a full time job, with no production company or support. Can it be done.In this episode I'm starting with tackling a problem I've dealt with myself multiple times. I want you to avoid podfade. Join me as I start to investigate the solution.2020-02-2214 min