Shows
The Marketing MillennialsThe Marketing Psychology Secrets Behind the World’s Best Brands with Richard Shotton | Ep. 375Why does social proof actually matter? What’s the psychology behind FOMO?
Behavioral science legend Richard Shotton is back, and he’s dropping some of the most practical psychology-backed tactics marketers can use today. Richard and Daniel break down the biases that shape real-world buying behavior, including why social proof works far better when it’s specific and localized, AND how to make customers draw their own conclusions.
You’ll also learn:
- The subtle language shift between “out of stock” and “sold out” that changes irritation levels by 15%
2025-12-1741 min
Mail Unleashed with Rory SutherlandEp 14: Use behavioural science to unlock campaign potential with Richard ShottonIf mail is distinctive, does it become more memorable? Richard Shotton, behavioural scientist and author of The Choice Factory, and Rory Sutherland, get under the skin and into the minds of consumers. Together, they explain: Techniques brands can use to become more memorable The value of costly signalling How mail’s physicality can enhance engagement and attention Why Christian Aid Week’s mail campaign was a success Plus, they discuss fascinating behavioural studies that explain how people react to mail, what that means for brands...
2025-12-1013 min
Growth Minds with Sean KimMarketing Expert Reveals Dark Psychology Behind How Billion Dollar Brands Trick YouRichard Shotton is a behavioral science expert, author, and consultant specializing in applying psychological research to marketing and consumer behavior. He is best known for his bestselling books "The Choice Factory" and "The Illusion of Choice", which reveal how insights from behavioral science can influence decision-making and brand success. With over two decades of experience in advertising, Shotton works with leading companies to apply evidence-based strategies that drive real-world results. He is also a sought-after speaker, known for making behavioral science practical, engaging, and actionable.In our conversation we discuss:
2025-12-051h 16
Markenkraft - Der Podcast über Markenführung und MarkenforschungHacking the Human Mind - Richard Shotton, Author (Englisch)The behavioral science secrets behind the world´s strongest brands
https://www.richardshotton.com/
https://www.linkedin.com/in/richard-shotton/
Hacking the Human Mind - Harriman House
2025-12-051h 30
PojačaloThe Choice Factory: Behavioural Biases - Why We Buy I Richard Shotton I Adriaticfest EP2Sitne psihološke nijanse donose profit - Shotton otkriva koje pravilo gradi, a koje ruši brend.
U drugoj epizodi specijalnog serijala snimljenog na Adriatic Festu u Pržnom, Ivan razgovara sa Richardom Shottonom, jednim od vodećih svetskih stručnjaka za primenu bihejvioralne nauke u marketingu. Kroz konkretne primere, istraživanja i duhovitu razmenu, Richard otkriva kako male psihološke nijanse oblikuju odluke potrošača i zašto marketing često promaši cilj kada ignoriše ljudsku prirodu.
Razgovara se o raskolu između akademije i industrije i načinima da se taj jaz premosti, o snazi konteksta, socijalnog doka...
2025-12-0349 min
Adam's Favorite PodcastsMedia Roundtable - Ad Infinitum S3E15 - Human HacksAs a marketer, you have to guess what will make people act. But what if you could just know?The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 15: "Human Hacks."Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes best-selling behavioral science author Richard Shotton (The Choice Factory, Hacking the Human Mind). They’re looking at some of the most relevant behavioral studies for marketers and applying that lens to top-spending podcast ads from McAfee, AmBev, Tide Pods, and IBM....
2025-12-031h 00Media RoundtableAd Infinitum S3E15 - Human HacksAs a marketer, you have to guess what will make people act. But what if you could just know?The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 15: "Human Hacks."Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes best-selling behavioral science author Richard Shotton (The Choice Factory, Hacking the Human Mind). They’re looking at some of the most relevant behavioral studies for marketers and applying that lens to top-spending podcast ads from McAfee, AmBev, Tide Pods, and IBM....
2025-12-031h 00
The Persuasion GameUnlock huge brand growth using behavioural science, with Richard Shotton“Behavioural science is the most relevant field out there for a marketer. If you are in marketing, you are in the business of behaviour change.”
Our guest on this episode of The Persuasion Game podcast is Richard Shotton, a behavioural science expert and author of The Choice Factory and Hacking the Human Mind.
Richard shares some of the principles of behavioural science and how they can be used marketing teams to grow their brands.
He has an incredible wealth of knowledge and enough real-world examples to fill a book (or three).
Amon...
2025-12-0229 min
Ad InfinitumHuman Hacks | Exploring Behavioral Science in Marketing with Richard Shotton | Transforming Audio Ads into Persuasive Brand MessagingHave you ever wondered how some brands' audio ads seem to effortlessly influence your decisions while MOST fade into oblivion? Join host Stew Redwine as he dives deep into the fascinating world of behavioral science and marketing with the renowned expert Richard Shotton, author of the groundbreaking book "Hacking the Human Mind." In this riveting episode of Ad Infinitum, Redwine and Shotton explore the psychological principles that govern human decision-making and how brands can leverage these insights to create compelling advertising strategies.Richard Shotton is a leading voice in the realm of behavioral science...
2025-11-271h 00
The ChangemakersWhy B2B buyers aren't as rational as they think: Richard Shotton, Author of The Choice FactoryIn this episode of The Changemakers, which was recorded as part of our virtual summit Bring Your Own Bold, we dive deep into the forces that truly drive customer decisions with Richard Shotton, author of the influential book The Choice Factory.Richard's work is celebrated for taking the academic, jargon-filled world of behavioral science and making it usable and applicable for marketers. We wanted to get him on to bust the myth that these principles are purely a consumer thing. Spoiler: They're not. B2B professionals are just as influenced by biases as B2C...
2025-11-2136 min
Audience ConnectionMake it Easy: The One Nudge that Moves People with Richard ShottonOliver Atkinson sits down with behavioral-science heavy hitter Richard Shotton to unpack the simple nudges, concreteness, distinctiveness, and smart pricing frames that help your ideas get noticed, remembered, and bought in B2B and consumer campaigns alike.
We dig into Richard’s new book, Hacking the Human Mind: The Behavioral Science Secrets Behind 17 of the World's Best Brand, referencing well-known brands as living case studies to show why distinctiveness beats differentiation and how context reshapes value, what you place next to an offer matters as much as the offer itself.
In a world of crowded fe...
2025-11-181h 26
Irish Marketing Podcast10 - Richard Shotton: Hacking The Human MindOn this week's podcast, we are popping a tiny metaphorical champagne cork to celebrate our tenth edition and to celebrate we have a special interview with Richard Shotton: behavioural science svengali and co-author of the recently released and universally acclaimed book Hacking the Human Mind. We caught up with Richard when he was in town for the recent Sounding Out event.On the pod, we talked to him aboutthe origins of the quirky name for his company AstrotenHow Snickers successfully applied the Intention to Action GapHow Hacking The Human Mind uses brand examples as points of...
2025-11-0716 min
The Art of CharmWhy Flaws Make You More Likable | Richard ShottonWhat makes people trust you faster, remember your message longer, and say “yes” more often? Behavioral science has the answers. In this episode, AJ and Johnny sit down with behavioral science expert and author Richard Shotton to break down the psychological tactics behind persuasion, trust, and influence that anyone—not just brands—can use.
From the power of concrete language to the pratfall effect, messenger bias, social proof, and scarcity hacks, Richard explains why these timeless psychological triggers work just as well in networking and sales as they do in billion-dollar marketing campaigns. Whether you’re trying to stand o...
2025-10-271h 05
Social Media Marketing PodcastApplying Behavioral Science for Improved ConversionsStruggling to convert interested prospects into paying customers? Wondering why your perfectly logical marketing messages aren't driving the results you expect? To discover how to apply behavioral science principles to improve your pricing strategy, enhance quality perception, and increase conversions, I interview Richard Shotton.Guest: Richard Shotton | Show Notes: socialmediaexaminer.com/689Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2025-10-2345 min
"World of DaaS"Astroten Founder Richard Shotton - why your A/B tests fail and how behavioral science can fix themRichard Shotton is the founder of Astroten and author of several bestselling books on marketing, including The Choice Factory, The Illusion of Choice, and most recently Hacking the Human Mind, co-authored with MichaelAaron Flicker. He specializes in applying behavioral science to marketing and has worked with brands like Google, Meta, BrewDog, and Barclays.In this episode of World of DaaS, Richard and Auren discuss:Why A/B testing often steers product wrongSocial proof and scarcity in marketing strategiesCognitive biases affecting executive decision makingThe illusion of effort in B2B contextsLooking for more tech, data...
2025-10-2145 min
Uncensored CMOThe behavioural hacks that create $Billion brands - Richard ShottonRichard Shotton, author of The Choice Factory and the newly released Hacking the Human Mind, joins us to explore the behavioural science behind the world’s most iconic brands. From Guinness’ 119.5 second pour to Red Bull’s unconventional rise, Richard explains the psychological shortcuts that drive consumer decisions. We cover why 4-star reviews beat 5-stars, the secret behind Liquid Death’s success, and how humour, jingles, and even “concrete expressions” can help brands stick in our minds.Timestamps:00:00 - Start01:07 - Why Richard is launching a new book02:54 - Why Guinness takes 119.5 seconds to pour0...
2025-10-081h 05
Negotiate AnythingHow Subtle Biases Completely Change Your ChoicesEvery day, you make choices that feel completely your own — but what if they aren’t? In this episode, bestselling author Richard Shotton (The Choice Factory, The Illusion of Choice) reveals how small, almost invisible biases shape the way we think, buy, and negotiate. From the words we use to the way we frame decisions, Richard explains how psychology quietly steers our behavior — and how you can use this knowledge to persuade, influence, and connect more effectively.
Whether you’re a negotiator, leader, or simply curious about why humans act the way we do, this conversation will change t...
2025-10-0256 min
DataFramed#324 Using Behavioral Science to Hack Your Customers Minds with Richard Shotton, Founder at AstrotenBehavioral science is revolutionizing how businesses connect with customers and influence decisions. By understanding the psychological principles that drive human behavior, companies can create more effective marketing strategies and product experiences. But how can you apply these insights in your data-driven work? What simple changes could dramatically improve how your audience responds to your messaging? The difference between abstract and concrete language can quadruple memorability, and timing your communications around 'fresh start' moments can increase receptivity by over 50%. Whether you're designing user experiences or communicating insights, understanding these hidden patterns of human behavior could be your competitive advantage.
2025-09-2958 min
Behavioral Grooves PodcastThe Secret Psychology Behind 17 Iconic Brands | Richard ShottonRichard Shotton joins us to reveal the behavioral science secrets behind 17 iconic brands — from Guinness and Snickers to Apple and Dyson. He explains how psychological biases like concreteness, trigger moments, and the illusion of effort drive real-world success, and why making things easy often beats motivation.
©2025 Behavioral Grooves
Topics
[0:00] Intro and speed round with Richard Shotton
[7:52] The single bias every marketer should know
[13:09] Guinness and the power of the pratfall effect
[19:32] Snickers, trigger moments, and habit formation
[26:51] Apple’s “1,000 songs in your pocket” and concreteness
[34:32] Dyson, th...
2025-09-291h 11
Michael Covel's Trend FollowingEp. 1356: Richard Shotton with Michael Covel on Trend Following RadioMy guest today is Richard Shotton. Richard is the founder of Astroten, a consultancy that applies behavioral science to marketing. He regularly runs training session with brands, big and small, using insights from behavioral science to help solve their problems. The topic is his co-authored book Hacking the Human Mind: The Behavioral Science Secrets Behind 17 of the World’s Best Brands. In this episode of Trend Following Radio we discuss: Reciprocity and perceptual fluency in behavior Apple’s use of behavioral science and concrete language Simplicity and clear communication Ethics of behavioral science in busin...
2025-09-1550 min
Call To ActionRichard Shotton and MichaelAaron Flicker on hacking the human mind.This week we broke a golden rule and crossed podcast streams with a pair of excellent guests, Richard Shotton and MichaelAaron Flicker, hosts of the Behavioural Science for Brands podcast and co-authors of the soon-to-be released (and definitely-to-be brilliant) Hacking The Human Mind.
Richard is, of course, returning for a record third appearance on Call To Action® although we have respectfully honoured his request to not be left alone with Giles. Responsible for opening industry eyes to the potential of behavioural science, Richard is the author of two books that serious marketing types like you and I could n...
2025-08-291h 03
The Agents of Change Digital Marketing PodcastPsychology Hacks for Better Marketing with Richard ShottonYour customers aren't making decisions the way you think they are. They're not carefully weighing pros and cons or conducting rational cost-benefit analyses. Instead, they're relying on mental shortcuts—psychological triggers that happen so fast they don't even realize it's happening. Richard Shotton has spent over two decades studying these invisible forces, and in this episode, he reveals how small businesses can harness the same psychological principles that power billion-dollar brands. From the counterintuitive reason why listing fewer benefits can boost sales to the simple trick that makes any promotion 59% more appealing, these aren't theoretical concepts—they're proven tactics you can...
2025-08-2032 min
Embracing Marketing MistakesEP 77: Mind Games: Richard Shotton Reveals Marketing's Hidden SecretsTired of marketing campaigns that miss the mark? Richard Shotton, bestselling author of "The Choice Factory" and "The Illusion of Choice," reveals why understanding human psychology is the secret sauce behind effective marketing.The gap between what consumers say influences them and what actually drives their behavior creates a golden opportunity for marketers who master behavioral science principles. Shotton demystifies these concepts, proving they're not just for academics with psychology doctorates but practical tools any marketer can deploy immediately.Want to raise prices without losing customers? Frame increases as "pennies per day" rather than larger...
2025-07-2258 min
PontoGeek - Resumo de NotíciasA Ilusão da Escolha [Livro]Richard Shotton é um proeminente especialista em ciência comportamental aplicada ao marketing, reconhecido por sua capacidade de traduzir descobertas psicológicas complexas em estratégias práticas e acionáveis para o mundo dos negócios. Com mais de duas décadas de experiência em planejamento de mídia e passagens por agências renomadas como ZenithOptimedia, Shotton fundou a Astroten, uma consultoria que aplica a ciência comportamental a marcas globais como Google e Facebook. Sua transição para a ciência comportamental foi influenciada por obras como "The Tipping Point" de Malcolm Gladwell.Antes de "A Ilusão da...
2025-07-1216 min
Browse Basket BuyThe Choice Shop: Richard Shotton on the psychology of eCommerce decisions
In this episode of Browse Basket Buy, Dan spoke with behavioral science expert Richard Shotton about the psychological principles that drive purchasing decisions.
Richard, author of “The Choice Factory” and “The Illusion of Choice,” shared key insights that can help retailers.
What you’ll learn
Why thinking is energy-intensive, leading customers to make quick, intuitive decisions rather than deeply considered ones.
How small, seemingly insignificant barriers can dramatically impact behavior.
Why adding multiple reasons to buy can actually dilute your strongest selling point (the “gold dilution effect”).
The power of social proof, and why it works equal...
2025-06-1857 minNegotiate AnythingYour Weakness Might Be Your Greatest Persuasion ToolWhat if the key to persuading someone wasn’t hiding your flaws—but revealing them?
In this episode, Kwame Christian sits down with behavioral science expert and bestselling author Richard Shotton (The Illusion of Choice) to uncover the hidden psychological levers behind trust, influence, and decision-making. From the Stolen Thunder effect to the surprising power of using precise numbers, you’ll learn how small shifts in language and strategy can drastically increase your credibility and impact at the negotiation table.
Whether you’re a negotiator, marketer, or just someone who wants to get bett...
2025-05-2330 min
The Places We'll Go Marketing ShowThe Psychological Trick Behind Every Great Ad - Richard ShottonThe Psychological Trick Behind Every Great Ad is revealed by Richard Shotton in this must-watch episode of The Places We’ll Go Show. If you want to know why some ads go viral, stick in your memory, and drive real behaviour—this is the psychology behind it. Shotton, a leading voice in behavioural science and author of The Choice Factory, breaks down the hidden biases that make ads work (or fail) and how smart marketers use psychology to get noticed.We dive deep into marketing psychology explained:→ The sunk cost fallacy→ So...
2025-05-0844 min
That's What I Call MarketingS4 Ep11: Hacking The Human Mind with Richard ShottonRichard Shotton delves deep into the world of behavioural science, exploring how human psychology profoundly influences marketing strategies. Richard shares his journey from being a media planner to discovering the power of behavioural science through Malcolm Gladwell's The Tipping Point.Richard recounts the pivotal moment when he was working on an NHS brief to encourage blood donations. Reading The Tipping Point by Malcolm Gladwell inspired him to apply behavioural science theories to real-world problems, leading to a successful campaign that dramatically increased blood donations.He explains how applying the findings of 1960s behavioural...
2025-05-0556 min
grit. | startup turunduse podcastHERTWILL. Joosep Sibul – Reddit, Shopify app store ja alustava ettevõtte turundusStuudios on Hertwilli asutaja Joosep Sibul, kes räägib meile sellest, kuidas Hertwill on enam kui 1000 e-poodi endale kliendiks saanud.Rääkisime:• sõnumite A/B testimine LinkedInis• Redditi reklaamid ja orgaaniline turundus• Shopify app store ja Shopify ads• negatiivsete review’dega toimetulekPõhjalikumalt rääkisime alustava idufirma turundusest: kuidas kiiresti traffic’ut tuua, kuidas tulla toime “the cold start” probleemiga ja miks vahel tasub turunduses debiilsusi teha.H...
2025-02-181h 27
The Humans vs Retirement PodcastHow to Make Better Choices in Retirement with Richard ShottonSummary In this episode I get to chat with author and behavioural scientist, Richard Shotton. Richard specialises in how humans make choices and has written 2 excellent books on this subject, the choice factory and the illusion of choice. He further specialises on applying findings from psychology and behavioural science to how businesses market their services and why consumers buy stuff In this episode, Richard discusses the intersection of behavioural science and marketing, particularly in the context of how people make spending decisions in retirement. He shares insights from his research and experiences, highlighting...
2025-01-251h 02Negotiate AnythingRichard Shotton: The Illusion of ChoiceWant to share your thoughts?Fill out our listener formRequest A Customized Workshop For Your CompanyIn this episode of Negotiate Anything, host Kwame Christian, Esq., M.A., and guest Richard Shotton delve into the fascinating world of behavioral science and its application in negotiations. Richard, a renowned behavioral scientist and author, shares insights from his latest book, The Illusion of Choice, discussing how understanding human behavior can supercharge your negotiation tactics. The episode explores the relevance, robustness, and range of behavioral science principles and dives into specific phenomena...
2024-11-1332 min
Markenkraft - Der Podcast über Markenführung und MarkenforschungBrand Building and the Digital Media Scam - Bob Hoffmann - Media Person of the Year (English)The dangers of adtech and timeless lessons how to build brands
https://www.bobhoffmanswebsite.com/
https://www.amazon.de/ADSCAM-Advertising-Historys-Greatest-Democracy/dp/0999230743/ref=sr_1_5?__mk_de_DE=%C3%85M%C3%85%C5%BD%C3%95%C3%91&crid=1D3Z8QQ4F0UB3&keywords=adscam&qid=1665072418&qu=eyJxc2MiOiIwLjAwIiwicXNhIjoiMC4wMCIsInFzcCI6IjAuMDAifQ%3D%3D&sprefix=adscam%2Caps%2C390&sr=8-5
The Choice Factory - Richard Shotton
https://www.amazon.de/Choice-Factory-Behavioural-Biases-Influence/dp/085719609X/ref=sr_1_1?__mk_de_DE=%C3%85M%C3%85%C5%BD%C3%95%C3%91&crid=217Z4LKU4IPWM&keywords=richard+shotton&qid=1665122681&qu=eyJxc2MiOiIwLjAwIiwicXNhIjoiMC4wMCIsInFzcCI6IjAuMDAifQ%3...
2024-11-011h 19
Future ProofUnveiling the power of behavioural science in marketing: A deep dive with Richard ShottonAre you a marketer looking to understand how behavioural science can open up new opportunities for your brand? Then look no further than this Future Proof Podcast episode. Dr Nicki Morley, Head of Innovation and Behavioural Science Expertise at Kantar, and Richard Shotton, author of The Choice Factory and the Illusion of Choice, discuss the challenges of behavioural science in the industry, how it can drive sustainability agendas and, of course, their favourite behavioural science interventions 🧠🧪 Hosted on Acast. See acast.com/privacy for more information.
2024-09-2627 min
BrainfluenceThe Illusion of Choice with Richard ShottonIn this episode of Brainfluence, host Roger Dooley welcomes back Richard Shotton, a marketing expert with 23 years of experience working with major brands like Google and Mondelez. Shotton specializes in applying behavioral science to marketing and is the author of two books, including his latest, "The Illusion of Choice: 16.5 Psychological Biases That Influence What We Buy." LIsteners will learn about the reliability of behavioral science findings in marketing, the power of precise numbers in advertising, and how to use psychological principles like the "generation effect" to make marketing messages more memorable. Shotton also discusses the importance of...
2024-08-2333 min
Think with Google FirestartersTakeOuts: The Choice Factory author Richard Shotton's Key Insights In 10 MinutesNew: Firestarters TakeOuts! Our fast-paced, all-you-need-to-know version of the Think with Google Firestarters podcast. In this series, we'll be sharing highlights of our favourite episodes in 10 minutes or less. We hope you enjoy it. Richard Shotton, best-selling author of The Choice Factory, explains how advertising has "dropped the ball" when it comes to consumer psychology, and what marketers can do to unlock its power.
2024-08-0610 minThe Places We'll Go Marketing ShowMind-Blowing Marketing Tips from Behavioral Scientist Richard Shotton!Join us on the Places We'll Go Show as we welcome Richard Shotton, a renowned behavioral scientist and author. Richard shares insights from his bestselling books, "The Choice Factory" and "The Illusion of Choice," exploring consumer behavior and effective marketing strategies. Learn about biases like the sunk cost fallacy, social proof, the pratfall effect, and the Ikea effect, with real-world applications for marketers. Don’t miss this masterclass in behavioral science!
2024-07-2643 minSocial Media Marketing PodcastHacking the Human Mind With Applied Behavioral MarketingWant your marketing to be more memorable? Looking for psychology-backed tactics that will improve your results? To discover how to put applied behavioral science to work in marketing, I interview Richard Shotton.Guest: Richard Shotton | Show Notes: socialmediaexaminer.com/617Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2024-05-3043 minNegotiate AnythingBehavioral Science in Negotiations with Richard ShottonRequest A Customized Workshop For Your Company: https://www.americannegotiationinstitute.com/services/workshops/In this insightful episode of "Negotiate Anything," host Kwame Christian welcomes Richard Shotton, an expert in applying behavioral science to marketing and persuasion. Together, they delve into the power of psychology in negotiation, discussing how understanding human behavior significantly enhances negotiation tactics. Listen to Richard share fascinating studies and real-world applications that help bridge the gap between theory and practice. The episode is packed with actionable tips that can transform your negotiation skills and boost your professional impact.
2024-05-0130 min
The Marketing Society PodcastThe Whole Marketer Ep121 - Psychological Biases with guest Richard ShottonEpisode #121. Today’s episode is a technical skill on psychological biases, where we’ll discuss the patterns found in decision-making that marketers can use to better understand their customers and consumers biases and how we can address them and work with them. Abby’s guest expert is Richard Shotton, author of bestselling and award-winning book The Choice Factory and founder of Astroten, a consultancy that applies findings from behavioural science to improve marketing, working with brands such as Google, Mondelez and Meta. In Richard’s latest book ‘The Illusion of Choice’ he highlights 16 and ½ key biases that influence the...
2024-04-3037 min
The Whole Marketer podcastEpisode 121 - Psychological Biases with guest Richard Shotton Episode #121. Today's episode is a technical skill on psychological biases, where we'll discuss the patterns found in decision-making that marketers can use to better understand their customers and consumers biases and how we can address them and work with them. Abby's guest expert is Richard Shotton, author of bestselling and award-winning book The Choice Factory and founder of
2024-04-2937 min
Rallen's RantRichard Shotton - Episode 79Richard Shotton has written two books about behavioural science and also began his career in marketing twenty-one years ago before setting up his own company, Astroten. In this episode we talk about Gen Z, ethics around marketing, the effects numbers have on us & much much more.
Richard's Website - https://www.richardshotton.com/
Rallen's Rant Spotify Link - https://open.spotify.com/show/3gcUGQrJzDdCxYKnWfbSjG
Rallen's Rant YouTube Link - https://www.youtube.com/channel/UC7figpYlzwDgI9wHu5eyAZA
2024-04-0154 min
The Agents of Change Digital Marketing PodcastUnlocking Your Customer's Mind: Behavioral Science Secrets with Richard ShottonIn this episode, we delve into the fascinating world of behavioral science with marketing maestro Richard Shotton. With 23 years under his belt and collaborations with giants like Google and BrewDog, Shotton unveils the secrets behind consumer decision-making. Discover how his latest book, "The Illusion of Choice," provides groundbreaking insights into marketing strategies and consumer engagement. Tune in to uncover the psychological underpinnings that can revolutionize your marketing approach! https://www.theagentsofchange.com/528 Grab your seat now for our Digital Marketing Summit: https://www.theagentsofchange.com/summit Thank you emailtooltester! https://www.emailtooltester.com
2024-03-2739 min
Coffee Isn't Lunch25. The Recruitment Crisis w/ answers from Alex SmithDo you find yourself wondering what type of leadership style you have when it comes to running a thriving salon? Dive into this episode as we have an invigorating chat with salon owner Alex Smith. Discover Alex's innovative recruitment strategies in the face of industry challenges and her experience in managing client services among her skilled team. Plus she shares the intricacies of Alex's unique leadership approach and the lessons she has learned by understanding how she leads.Together, we discuss important topics like maintaining a healthy work-life balance and promoting employee well-being, especially in the wake...
2024-03-1142 min
Call To Action10,634 brilliant marketers listened to our maiden episode with Richard Shotton. Now he’s back, almost exactly 5 years and 1 book better.
Go, Shotton, it’s our birthday, we gon’ podcast like it’s our birthday. This week, we claimed that 50 Cent is better than 49 Cent to coax out and catch a man who knows his onions on the ‘left hand digit effect’; Richard Shotton.
In February 2019, Richard agreed to be our inaugural guest to launch the Call to Action® podcast. Almost exactly 5 years, 343309 listens (or 686618 ears), and 1 book better, we're snaring him for a second, celebratory episode to mark the occasion.
Drawing on academic research, previous ad campaigns, and his own original field studies, Richard is the best in the...
2024-02-0258 min
You Can Too with James Brackin IV#226: Richard Shotton ⎼ Psychological Hacks Behind Behavior ChangeOnly this January, get help gearing up to crush your 2024 New Year resolutions fully focused.
You get 1 month for free when you’re subscribing for 3 months at:
https://www.magicmind.com/JANyoucantoo
And with my code: YOUCANTOO20
It’s an extra 20% off, which gets you a 75% off. This only lasts until the end of January, so hurry up before it goes away.
Richard Shotton is an Author, consultant, & speaker.
00:00 The Tipping Point and Behavioral Science
03:08 Making Behavioral Science Practical and Understandable
04:19 The Evergreen Insights of Behavioral Science
06:35 The Importance of Replicating Experiments
08:09 The Power of C...
2024-01-251h 03
Truth, Lies and WorkWhat makes your team say Yes? Exploring the Psychology of Influence with Phill AgnewIn this thought-provoking episode, we sit down with Phill Agnew, renowned for his work on the Nudge podcast. Phill, with his rich expertise in behavioural science, delves into the intricate psychology of influence. We explore the fine line between influence and manipulation, uncovering how subtle cues and messaging impact team decision-making and motivation. Phill provides valuable insights into creating persuasive communications that ethically sway opinions and actions. Whether you're a leader, marketer, or anyone interested in the art of influence, this episode is packed with strategies and psychological principles to understand and harness the power...
2024-01-2541 min
The Human Risk PodcastRichard Shotton on ChoiceWhat drives the choices we make, and how can we influence the choices that others make?On this episode, I’m speaking to an expert in human decision-making. Richard Shotton is a behavioural science practitioner who has written two best-selling books, ‘ The Choice Factory’ and ‘The Illusion of Choice’. Having begun his career in marketing, Richard now helps companies apply behavioural science to solve problems, particularly, as the titles of his books imply, when it comes to influencing the choices people make. During our discussion, we talk about:Richard’s...
2023-12-311h 00
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast4 ½ Psychological Biases Every Marketer Needs to KnowI've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel...
2023-12-1946 min
Media RoundtableAd Infinitum Ep. 5 "Substantiation" with Special Guest Richard Shotton“Don't think you have to solve these problems yourselves–there's 130 years of experiments into how to persuade people more effectively.”
Richard Shotton, author of “The Choice Factory”
The world’s only podcast solely dedicated to audio ads is back with an all-timer of an episode. Presenting Ad Infinitum Episode 5 - “Trust Factories, or Illusions of Credibility.”
Host Stew Redwine (Oxford Road’s VP of Creative Services) welcomes Richard Shotton, author of “The Choice Factory” and “The Illusion of Choice.” Richard has written extensively on consumer behavior and is a renowned thought leader in the advertising space, applying findings from psychology and behavioral science to...
2023-11-2937 min
The High Performance LifeHow Businesses Use Psychology To Turn You Into A Customer | Richard ShottonIn this week's episode, I am joined by Richard Shotton! Richard started his career as a media planner 18 years ago, working on accounts such as Coke, Lexus, and compare the market, before specializing in applying behavioral science to business problems. His bestselling book The Choice Factory, is a masterclass in how to apply his findings from behavioral science to advertising. Richard has just launched a brand new training course, Furmint, showing how companies big and small can apply behavioral science to marketing campaigns to solve their problems and increase ef...
2023-11-141h 02Think with Google FirestartersUnlocking the power of behavioural science in marketing with author Richard ShottonBehavioural science is a powerful tool for advertising, but many marketers overlook it, says Richard Shotton, best-selling author of The Choice Factory. Tune in to hear how it can be used to tap into mood, situation, and human biases to craft more impactful campaigns. Check out our YouTube video series at: https://goo.gle/3t13pWt
2023-11-0230 min
Jonny Ross Fractional CMO#86 Scaling D2C Brands with E-Commerce Marketing & Behavioural Science with Kyle Hoffman🎙️ Dive into another exhilarating episode of the "Jonny Ross Fractional CMO" podcast! Join us as we delve deep with Kyle Hoffman, the powerhouse behind Wellow's soaring growth and Director of Growth Strategy at Function Growth.In this episode, we uncover:- 🚀 The Wellow growth story: Bamboo compression socks, sustainability, and big business numbers.- 🧠 Behavioural science's pivotal role in D2C brand strategies. - 💡 Pro tips on scaling Direct-to-Consumer brands sustainably.- 🤖 The tech, resources, and teams D2C brands need to scale exponentially.I...
2023-10-0831 min
B2B-poddenKorta inspirationstips för din B2B-marknadsföring - del 1 av 2Inläst artikel: Vi på Crescando ger dig våra personliga tips på källor där du hittar mycket information och inspiration. Här är de fyra första tipsen från våra medarbetare, och resterande tips kommer i del två.
📗Robert B Cialdini "Influence - the psychology of persuasion"
📘Richard Shotton "The Choice Factory"
🕸️https://www.linkedin.com/in/richard-shotton/
🏫https://www.udemy.com/
🔎https://learningseo.io/
📧https://www.marketingfomo.com/
🎧https://tonyhammarlund.io/podcasts/
2023-09-2704 min
42courses PodcastRichard Shotton - Behavioural Science and the Illusion of ChoiceThe self-taught super successful behavioural scientist Richard Shotton shares his secret to finding his many incredible insights, as well as chatting about his new book "The Illusion of Choice" + we also discuss how you can get a pay rise too!
Richard's Website: richardshotton.com
Richard's Twitter: twitter.com/rshotton
Richard's new book: https://amzn.to/45vPOEr
2023-08-1536 min
B2B Insights Podcast#51: Building Value-Driven Brand Experiences - Richard ShottonTo kick off the new series, Nick Hague is joined by Richard Shotton, behavioral science expert and author of the hugely popular The Choice Factory. Richard discusses the key learnings from his latest book, The Illusion of Choice, and explains how behavioral science can be used to understand and influence the way buyers behave.
2023-06-0151 min
Modern Wisdom#626 - Richard Shotton - 8 Psychology Hacks Behind The World’s Biggest BusinessesRichard Shotton is a behavioural scientist, Founder of Astroten and an author.Humans are predictably irrational. By studying these behaviours through clever techniques, advertisers and marketers have been able to boost sales and influence you in ways you might not realise or expect. So it's pretty important to discover how you're being manipulated.Expect to learn what are the most powerful words in persuasion, which human biases are over tested & overrated, how a small commitment can be the beginning of a huge commitment, which hacks make advertising campaigns stick in people’s minds, how to ov...
2023-05-111h 28
Behavioral Grooves PodcastWhy Random Rewards Feel So Much Better Than Earned Ones with Richard ShottonEarning your 10th cup of coffee for free isn’t nearly as satisfying as being randomly awarded a free coffee from your barista. These uncertain rewards are a genius way of enforcing new habits, which our guest Richard Shotton outlines in his fantastic new book.
In fact, Richard’s book “The Illusion of Choice: 16 ½ psychological biases that influence what we buy" is a treasure trove of research and anecdotes which bridge the gap between the very technical world of academia and the “wild” application of behavioral science in real world marketing.
Kurt and Tim don’t delve into...
2023-05-081h 11
The Green Room: Questions That Matter Most In BusinessWhat's the secret to changing behaviours? With Richard Shotton and Stuart WestWe spend our days reacting, responding, pivoting. To the latest trends, headlines and/or that urgent email in your inbox. It's not you – it's your brain. It's how we're wired. But understanding why we all behave the way we do is incredibly powerful. It allows us to align with the things that matter to us most – from personal change to climate change. So, we thought we'd ask the experts and invited Richard Shotton, author and behavioural scientist and Stuart West, UK net zero lead at Deloitte into The Green Room. Tune in to...
2023-05-0240 min
Growth Minds with Sean Kim133. Psychologist Expert Reveals Top Secret Techniques to Be More Persuasive | Richard ShottonRichard is a behavior scientist, consultant, and the author of Illusion of Choice, and The Choice Factory, a best-selling book on how to apply findings from behavioral science to advertising. He is the founder of Astroten, a consultancy that applies behavioral science to marketing.
Top questions Richard answers in his work:
How do cognitive biases impact consumer decision-making?
What role do emotions play in driving behavior and decision-making?
How can marketers harness social influence to encourage consumer action?
How can anchoring and framing techniques be employed effectively for persuasion?
What's the significance of scarcity and the fe...
2023-04-131h 02
The Media Leader PodcastWhy reframing is better than convincing - with marketing author Richard Shotton"Reframe the problem," says renowned marketing consultant and author Richard Shotton in his new book on behavioural psychology and its impact on advertising and media.In his new book, The Illusion of Choice, Shotton describes the various psychological biases (16-and-a-half, to be precise) that influence what we buy.Reviewing the title in The Media Leader, VCCP Media's joint chief strategy officer Steve Taylor called it a page turner and an “antidote” to “a sea of increasingly ineffectual sameness” in marketing.Shotton came on The Media Leader Podcast to discuss the book, and how knowledge of p...
2023-04-0428 min
The Marketing Millennials151 - 16½ Psychological Biases That Influence What We Buy, With Richard ShottonHow do you convince customers your brand has authority? You get into the specifics. Richard Shotton is the behavioral science expert armed with the tactics you need.Richard is the Founder of Astroten, the company helping brands like Google, Mondelez, BrewDog and Barclays apply behavioral science to solve their challenges.Daniel and Richard discuss how generalizations make customers feel unsure about your brand, why visual language is sticky, and tactical psychological biases you can use today to get your emails read.And thanks to our episode sponsor, Retention. What do brands l...
2023-04-0447 min
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral EconomicsThe Illusion of Choice with Richard ShottonIn today's conversation, I am joined by Richard Shotton. His first book, The Choice Factory, is a best-selling book on how to apply findings from behavioral science to advertising. His new book, The Illusion of Choice: 16 ½ Psychological Biases that Influence Why We Buy, is a phenomenal add to what he has already contributed to the field of behavioral science. This book (and conversation!) are both full of great examples from traditional academic research and from practical application. And, one of my favorite things that Richard does is take research and recreate it. Sometimes it replicates (and does e...
2023-03-3146 minUncensored CMOFeel free to ignore this podcast episode - Richard ShottonA return for podcast guest number 1, Richard Shotton, following the launch of his brand new book "The Illusion of Choice: 16½ psychological biases that influence what we buy"."Every day, people make hundreds of choices.Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription?These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave.The Illusion of Choice i...
2023-03-291h 06
The School of Thought: The place for marketing and advertising talent to grow what they know.A School of Thought: Gillian Rightford in conversation with Richard Shotton, Behavioural Science expert and author of The Choice Factor and Illusion of ChoiceRichard is one of the most sought-after experts at the intersection of brands and behavioural science. For more than a decade now, he's been teaching marketers and advertisers how to craft their product and communications so that they work with human nature, rather than against it.
His best-selling book The Choice Factory can be found on the bookshelves of marketers, businesspeople and academics worldwide.
He has just launched an online Masterclass : How to Supercharge your Brand with Behavioural Science which is offering The School of Thought members a 10% discount (Discount Code on https://theschoolofthought.co...
2023-03-0839 min
HUM Curated Podcasts#592 - Richard Shotton - 8 Fascinating Psychological Biases Podcast: Modern Wisdom (LS 70 · TOP 0.05% what is this?)Episode: #592 - Richard Shotton - 8 Fascinating Psychological BiasesPub date: 2023-02-20Get Podcast Transcript →powered by Listen411 - fast audio-to-text and summarizationRichard Shotton is a behavioural scientist, Founder of Astroten and an author.This might not be news to you, but the human brain isn't designed to be rational. There are cheat codes to get the brain to believe strange things, do strange things and change in ways you might not anticipate. Richard has one of the best ins...
2023-03-011h 37
Sweathead, A Strategy Podcast"The Illusion of Choice: 16 ½ psychological biases that influence what we buy" - Richard ShottonFive years ago this week (February 25, 2018-2023), I published the first episode of Sweathead. Richard Shotton was my first interview. So I've called him back for two episodes this week.
In this episode, we discuss Richard's new book "The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy".
You can find Richard here: https://www.astroten.co.uk/
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2023-02-2221 min
Podcast Notes Playlist: Signal From The Noise: By Podcast Notes#592 - Richard Shotton - 8 Fascinating Psychological BiasesModern Wisdom: Read the notes at at podcastnotes.org. Don't forget to subscribe for free to our newsletter, the top 10 ideas of the week, every Monday
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Richard Shotton is a behavioural scientist, Founder of Astroten and an author. This might not be news to you, but the human brain isn't designed to be rational. There are cheat codes to get the brain to believe strange things, do strange things and change in ways you might not anticipate. Richard has one of the best insights into this world of mental models, psychology, consumer behaviour, principles for advertising...
2023-02-2200 minSweathead, A Strategy Podcast"The Choice Factory" Author Richard Shotton Compares Notes About Going Out On His Own On Our Fifth AnniversaryFive years ago this week (February 25, 2018-2023), I published the first episode of Sweathead.
I was doing talks up the West Coast of the USA and I was trying to work out what to do with the next phase of my life. Yes, I was 39 at the time.
I interviewed Richard Shotton about his book "The Choice Factory" from a hotel room in Los Angeles. It was all very raw. I published it unedited. I was just trying to re-find my voice and get a sense of new momentum in my life.
So, fo...
2023-02-2034 min
Modern Wisdom#592 - Richard Shotton - 8 Fascinating Psychological BiasesRichard Shotton is a behavioural scientist, Founder of Astroten and an author.This might not be news to you, but the human brain isn't designed to be rational. There are cheat codes to get the brain to believe strange things, do strange things and change in ways you might not anticipate. Richard has one of the best insights into this world of mental models, psychology, consumer behaviour, principles for advertising and social change.Expect to learn the marketing secret about behaviour change that everyone forgets about, how to make habit formation absolutely seamless, why IKEA...
2023-02-201h 37
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast[BEST OF] 5 Little-Known Facts About Consumer BehaviorI've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel...
2022-02-1549 min
42courses PodcastRichard Shotton: How to get into Behavioural ScienceRichard Shotton is an adman turned Behavioural Scientist, he's also the author of the best selling book The Choice Factory and the man behind the incredibly popular Behavioural Science Twitter handle @rshotton. In this episode, Richard shares how he transitioned from ad man to Behavioural Scientist and shares advice on how to run Behavioural experiments on a budget as well as some general tips and great book recommendations.
To find out more about Richard visit richardshotton.com
2021-03-0325 min
The Brand WorkoutEpisode 3- Richard Shotton, CEO, AstrotenThe third episode of The Brand Workout welcomes Big Cat’s very own partner, author of The Choice Factory, CEO of Astroten and Behavioural Science Practitioner, Richard Shotton. Quite the intro! Richard and Anthony dive into the world of behavioural science to bust myths on uncovering and applying “nudges” to your brand and business. Grab your headphones and listen with us!https://www.astroten.co.uk/
2021-02-2539 min
The Behaviour Business PodcastThe Behaviour Business Episode 10 - How Brands Help Us BuyWhy is going to a foreign supermarket so confusing? Why did the very first car ads not feature a car? And whatever happened to Douglas, the animated trombonist from the Lurpak ads?Some brands are instantly noticeable, recognisable, familiar, and reassuring - and others are not. Millions are spent on developing and advertising brands every year - but how do they help businesses sell more? And how do we create effective brands that drive purchase?In this episode we hear from some leading experts on how behavioural science explains how brands help us buy - in...
2020-11-3053 minThe Behaviour Business PodcastThe Behaviour Business Episode 9 - Behavioural Science and Your CustomersYou may have a picture in your mind of your 'typical' customer - but, in reality, that person probably doesn't exist. And, when you do speak to your real-life customers, what they tell you about why they buy your products or services (or don't) is likely only 50% of the story. If you want to truly understand why your customers behave as they do, then behavioural science can help - in this episode we explore how. In this episode, you'll hear about some of the ways we can better find out what drives people (in both B2C and...
2020-10-2558 min
One Last Thought - Your Regular Dose of InspirationEp8: The Choice Factory by Richard ShottonTonight's #BusinessatBedtime reading comes from "The Choice Factory: 25 behavioural biases that influence what we buy" by Richard Shotton. A book that is more than just tried and tested business theories. It is also packed full of examples and suggestions for how you can apply the theories to your own business too.
This reading is called "States of Mind" taken from the chapter "The Curse of Knowledge"
Buy the book at https://www.richardshotton.com/the-choice-factory
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Send in a voice message: https://podcasters.spotify.com/pod/show/one-last-thought/m...
2020-10-0403 min
Rockstar CMO FMRockstar CMO FM #19 Emily Binder, The Choice Factory and a CocktailThis week Ian Truscott, Founding Editor of Rockstar CMO suggests an article to take a look at in the virtual pages of Rockstar CMO, brings us an interview with a rockstar marketing expert, and retires to the virtual Rockstar CMO bar with a cocktail.The article Ian suggests you take a look at is an interview with Richards Shotton, author of The Choice Factory, in the Tales from The Tour Bus series. Aside from sharing some comments about the article, Ian talks about Richard's book The Choice Factory, one of his favorite marketing books from last year.
2020-07-1845 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast[REPLAY] Marketing Psychology: 5 Little Known Facts About Consumer Behavior in AdvertisingI've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel...
2020-06-0949 min
Call To ActionListen to Richard Chataway reveal a great Behavioural Science idea from Norwich City F.C.We’ve laid an intricate trap of clever beer and wine based nudges this week to catch Richard Chataway, Vice President of the BVA Nudge Unit UK, founder of the Communication Science Group (CSG) and quite simply one of the most talented behavioural science practitioners in the world.
He chats away (sorry) on a load of topics, including an early temping job at the Royal College of Obstetricians and Gynaecologists’s examinations (written, ahem) department, direct marketing, behavioural science and how it can help in the Coronavirus crisis, the writing of his new book ‘The Behaviour Business’, his past roles for the UK...
2020-05-151h 07
Modern Wisdom#163 - Richard Shotton - Psychology, Advertising & Human BehaviourRichard Shotton is a behavioural scientist, Founder of Astroten and an author.One of my favourite guests returns today as we discuss mental models, psychology, consumer behaviour, principles for advertising, social change and much more.Expect to learn how you can tell someone's mood by the movement of their mouse, why the end of an experience is the most important, what makes the perfect advert, how you can increase workplace safety with skeleton gloves and much more.Get Surfshark VPN - https://surfshark.deals/MODERNWISDOM (Enter Promo Code MODERNWISDOM for 83% off & One Extra...
2020-04-271h 23The Behaviour Business PodcastThe Behaviour Business Episode 3 - Sciencing The Sh*t Out of ProblemsIn the movie 'The Martian', Matt Damon's NASA scientist "sciences the sh*t" out of problems to help him survive on Mars. Why don't we approach business problems - problems that require understanding and influencing human behaviour - in the same way? How can behavioural science be applied to help us find better solutions for business?In this episode, you'll learn about some of the ways evidence - not intuition - can be combined with behavioural science to help businesses make better decisions, from some leading experts:- Hannah Lewis, founder of Behave London, on using...
2020-03-1536 minThe Behaviour Business PodcastThe Behaviour Business: Introduction - The Business of BehaviourIf you are in business, you are in the business of behaviour. In this introductory episode, you'll hear about some of the ways behavioural science can help address business challenges, and get introduced to some of the experts who you'll hear from in future episodes, including:- Rory Sutherland, vice-chair of Ogilvy UK and TED talk superstar, on how behavioural science delivers better, counter-intuitive solutions for business;- Kate Waters, director of client and strategy at ITV, on how behavioural science can help solve one of society's biggest problems - smoking - and helps put advertising 'back...
2020-02-0926 min
Conversations in Depth: A QRCA Views PodcastWhat Marketers Need to Know about Human Bias: An Interview with Richard ShottonConsidered one of the most talented brand strategists in the UK, Richard Shotton is the author of The Choice Factory: 25 behavioral biases that influence what we buy. His book won the 2018 World Cup of Advertising Books, outperforming Ogilvy on Advertising as one of the most significant books on advertising of all time. In this Conversation in Depth with QRCA's Kay Aubrey, Rich points out that discussions about behavioral science and marketing usually include descriptions of many biases, but not enough talk about how to apply them. Be sure to listen for his references to ideas...
2020-01-2329 minUncensored CMOWhy we buy what we buy - Richard ShottonRichard is author of the No.1 Marketing Book The Choice Factory which was the winner of BBH’s World Cup of Advertising books in 2018 beating some industry heavy-weights. Richard has 20 years of experience in Advertising planning, market research and behavioural science and last year made the big leap to set up a consultancy following the success of his book.In this episodeHow he ended up writing the best-selling marketing book of 2019Why behavioural science should matter to every marketerWhy rhyming phrases are not just more memorably but also more believable tooHow the decline in CMO & ag...
2019-12-1650 min
Punk CX: Customer Experience Insights with Adrian Swinscoe25 behavioural biases and how they influence the choices our customers make - Interview with Richard Shotton25 behavioural biases and how they influence the choices our customers make - Interview with Richard Shotton, the Head of Behavioural Science at Manning Gottlieb OMD and the author of the book: The Choice Factory: 25 behavioural biases that influence what we buy. Richard joins me today to talk about his book, a few of the behavioural biases in the book, why we should pay attention to them and how we can utilise them in our businesses.
2019-11-2643 min
Modern Wisdom#091 - Richard Shotton - Some Very Important Effects In AdvertisingRichard Shotton is a behavioural scientist, the Founder of Astroten and an author.What is the reason that restaurants don't put £ signs in front of their prices? Why do marketing campaigns with huge flaws end up winning the market over? How does increasing wait times on comparison sites improve customer buy-in? And why do budget airlines reduce quality of experience to improve trust?We're talking all things behavioural science today. One of my favourite topic areas with a fascinating guest, this episode is absolute gold and packed with great concepts and hilarious real world examples. D...
2019-08-051h 10
Working better, together.#10: Actions vs BehaviourOriginally published at https://www.get5.io/podcast/10-richard-shotton-actions-vs-behaviour
We chat with Richard Shotton, author of “The Choice Factory”, experienced media planner & behavioural scientist and founder of Astroten media consultancy.
Richard Shotton started his career as a media planner working with brands such as Coke, Lexus and comparethemarket.com before he found his passion in applying behavioural science to business problems. He writes about the behavioural experiments he runs for publications such as Marketing Week, The Drum, Campaign, Admap and Quartz.
His first book, The Choice Factory: 25 Behavioural Biases that Influence What We B...
2019-02-2724 min
Call To ActionAuthor of The Choice Factory, Richard Shotton, tells us how to apply findings from behavioural science to advertisingIn our maiden episode we catch Richard Shotton.
Increasingly known as the author of The Choice Factory, a best-selling book on how to apply findings from behavioural science to advertising, Richard also operates as a consultant, speaker and trainer.
A choice choir of industry legends have collectively sung praise for his book, most notably Rory Sutherland, Dave Trott, Mark Ritson and Phil Barden, with the latter referring to it as “catnip for the industry”; which explains why one of our Account Managers likes to rub it all over himself when he arrives every morning.
...
2019-02-081h 03
ShoppernomicsEpisode 12 - Richard ShottonPhil and Richard discuss Richard's new book, The Choice Factory: 25 Behavioural Biases That Influence What We Buy
2018-12-1501 minShoppernomicsEpisode 12 - Richard ShottonPhil and Richard discuss Richard's new book, The Choice Factory: 25 Behavioural Biases That Influence What We Buy
2018-12-151h 01
Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastMarketing Psychology: 5 Little Known Facts About Consumer Behavior in AdvertisingI've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel...
2018-12-0449 min
Marketing Today with Alan Hart124: Richard Shotton on personality, context, and behaviorIn this week's episode of “Marketing Today,” Alan talks with Richard Shotton, author of the book, “The Choice Factory: 25 Behavioural Biases That Influence What We Buy,” which was published earlier this year.Shotton started in advertising as a media planner, working on brands such as Coke and Lexus, before becoming inspired by the idea of applying behavioral psychology to business problems. Presently, he is head of behavioural science at Manning Gottleib OMD. In addition, he recently founded the consultancy, Astroten.During his conversation with Alan, Shotton outlines the thinking and methodology that went into writing his book...
2018-11-2134 min
The PRovoke Media PodcastBehavourial Scientist Richard Shotton Talks Consumer Bias (Ep. 132)Richard Shotton, is head of behavioural science at Manning Gottlieb OMD. He published “The Choice Factory” – described by Ogilvy’s Rory Sutherland as “a Haynes Manual for understanding consumer behaviour” – earlier this year, outlining 25 common biases that affect consumer behaviour in terms of their responsiveness to brand messages and advertising. He joins us in the Echo Chamber to look at how behavioural science is relevant to PR and communications.
2018-10-3037 min
Get Lost In The Full Audiobook Everyone Is Talking About — So Best-Selling!The Choice Factory by Richard ShottonPlease visithttps://thebookvoice.com/podcasts/2/audible/97770to listen full audiobooks.
Title: The Choice Factory
Author: Richard Shotton
Narrator: Simon Cole
Format: mp3
Length: 5 hrs and 1 min
Release date: 08-24-18
Ratings: 4.5 out of 5 stars, 107 ratings
Genres: Advertising
Publisher's Summary:
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes...
2018-08-245h 01
The Strategy Inside EverythingRichard Shotton and The Choice FactoryWe were lucky enough to catch Richard Shotton just before his fantastic book The Choice Factory won BBH's World Cup of Advertising Books (well deserved, though I was pulling for Decoded). He's got so much information that our talk moves all over the board as it relates to decision making - but we sink our teeth into the pratfall effect and how we see it playing out in every day life; well beyond advertising. Get full access to The Strategy Inside Everything at specific.substack.com/subscribe
2018-08-0745 min
IPA PodcastAdTalk with Paul Bainsfair: Richard ShottonDo you know we believe that red painkillers are more effective than blue ones?
And did you also know that exposing your flaws can make you seem more attractive?
These are just a couple of the biases that effect our consumer behaviours.
In this month’s podcast, IPA Director General Paul Bainsfair interviews Richard Shotton, Deputy Head of Evidence, Manning Gottlieb OMD and author of The Choice Factory, to unpick the behavioural science behind our decision making.
2018-03-1938 min
Sweathead, A Strategy PodcastWhat Makes People Buy Things? - Richard Shotton, Data BossRichard Shotton is the Deputy Head of Evidence at MG OMD over in London and has just released a book called "The Choice Factory: 25 behavioural biases that influence what we buy."
We discuss the power of flaws, mirror strengths, virtue signaling, the principal-agent problem, the decline in rhyme, and many other biases.
You can find Richard's book on Amazon - https://www.amazon.com/Choice-Factory-behavioural-biases-influence/dp/085719609X/
You can find Richard on Twitter - https://twitter.com/rshotton
Sweathead strategy classes are in session: http://courses.sweathead.co
2018-02-2650 min
O BehaveEpisode 11 - The Choice Factory (with Richard Shotton and Rory Sutherland)Listen to Rory Sutherland in conversation with Richard Shotton about his soon to be released book The Choice Factory: 25 Behavioural Biases that Influence What We Buy.The Choice Factory available from Amazon: https://www.amazon.co.uk/Choice-Factory-behavioural-biases-influence/dp/085719609X/ref=sr_1_1?ie=UTF8&qid=1516097878&sr=8-1&keywords=the+choice+factoryFollow Richard on Twitter @rshottonFollow us @ogilvychangeLike us on www.facebook.com/OgilvyChange/Sponsor SoundLounge soundlounge.co.uk/
2018-01-1651 min