Shows
The Places We'll Go Marketing ShowThe Psychological Trick Behind Every Great Ad - Richard ShottonThe Psychological Trick Behind Every Great Ad is revealed by Richard Shotton in this must-watch episode of The Places We’ll Go Show. If you want to know why some ads go viral, stick in your memory, and drive real behaviour—this is the psychology behind it. Shotton, a leading voice in behavioural science and author of The Choice Factory, breaks down the hidden biases that make ads work (or fail) and how smart marketers use psychology to get noticed.We dive deep into marketing psychology explained:→ The sunk cost fallacy→ So...2025-05-0844 min
That's What I Call MarketingS4 Ep11: Hacking The Human Mind with Richard ShottonRichard Shotton delves deep into the world of behavioural science, exploring how human psychology profoundly influences marketing strategies. Richard shares his journey from being a media planner to discovering the power of behavioural science through Malcolm Gladwell's The Tipping Point.Richard recounts the pivotal moment when he was working on an NHS brief to encourage blood donations. Reading The Tipping Point by Malcolm Gladwell inspired him to apply behavioural science theories to real-world problems, leading to a successful campaign that dramatically increased blood donations.He explains how applying the findings of 1960s behavioural...2025-05-0556 min
Price Writer PodcastBooks of 2024 on the Price Writer Podcast Episode 23Books mentioned:Best of the yearA Risky Business: An Actuary's Guide to Quantifying and Managing Risk in Society - Catrin TownsendNon-fictionFluke - Dr Brian KlaasEscape from Model Land - Erica ThompsonYou're Better Than They Think You Are - Sir Rod AldridgeBlue Ocean Strategy - W. Chan Kim, Renee MauborgneThe Power of Moments - Chip Heath, Dan HeathEnzo Ferrari - Luca Dal MonteThe Diary of a CEO: The 33...2025-03-1846 min
grit. | startup turunduse podcastHERTWILL. Joosep Sibul – Reddit, Shopify app store ja alustava ettevõtte turundusStuudios on Hertwilli asutaja Joosep Sibul, kes räägib meile sellest, kuidas Hertwill on enam kui 1000 e-poodi endale kliendiks saanud.Rääkisime:• sõnumite A/B testimine LinkedInis• Redditi reklaamid ja orgaaniline turundus• Shopify app store ja Shopify ads• negatiivsete review’dega toimetulekPõhjalikumalt rääkisime alustava idufirma turundusest: kuidas kiiresti traffic’ut tuua, kuidas tulla toime “the cold start” probleemiga ja miks vahel tasub turunduses debiilsusi teha.H...2025-02-181h 27
The Humans vs Retirement PodcastHow to Make Better Choices in Retirement with Richard Shotton Summary In this episode I get to chat with author and behavioural scientist, Richard Shotton. Richard specialises in how humans make choices and has written 2 excellent books on this subject, the choice factory and the illusion of choice. He further specialises on applying findings from psychology and behavioural science to how businesses market their services and why consumers buy stuff In this episode, Richard discusses the intersection of behavioural science and marketing, particularly in the context of how people make spending decisions in retirement. He shares insights from his research and experiences, highlighting the...2025-01-251h 02
Negotiate AnythingRichard Shotton: The Illusion of ChoiceWant to share your thoughts?Fill out our listener formRequest A Customized Workshop For Your CompanyIn this episode of Negotiate Anything, host Kwame Christian, Esq., M.A., and guest Richard Shotton delve into the fascinating world of behavioral science and its application in negotiations. Richard, a renowned behavioral scientist and author, shares insights from his latest book, The Illusion of Choice, discussing how understanding human behavior can supercharge your negotiation tactics. The episode explores the relevance, robustness, and range of behavioral science principles and dives into specific phenomena...2024-11-1332 minNegotiate AnythingRichard Shotton: The Illusion of ChoiceWant to share your thoughts?Fill out our listener formRequest A Customized Workshop For Your CompanyIn this episode of Negotiate Anything, host Kwame Christian, Esq., M.A., and guest Richard Shotton delve into the fascinating world of behavioral science and its application in negotiations. Richard, a renowned behavioral scientist and author, shares insights from his latest book, The Illusion of Choice, discussing how understanding human behavior can supercharge your negotiation tactics. The episode explores the relevance, robustness, and range of behavioral science principles and dives into specific phenomena...2024-11-1332 min
Markenkraft - Der Podcast über Markenführung und MarkenforschungBrand Building and the Digital Media Scam (English) - Bob Hoffmann - Media Person of the YearThe dangers of adtech and timeless lessons how to build brands
https://www.bobhoffmanswebsite.com/
https://www.amazon.de/ADSCAM-Advertising-Historys-Greatest-Democracy/dp/0999230743/ref=sr_1_5?__mk_de_DE=%C3%85M%C3%85%C5%BD%C3%95%C3%91&crid=1D3Z8QQ4F0UB3&keywords=adscam&qid=1665072418&qu=eyJxc2MiOiIwLjAwIiwicXNhIjoiMC4wMCIsInFzcCI6IjAuMDAifQ%3D%3D&sprefix=adscam%2Caps%2C390&sr=8-5
The Choice Factory - Richard Shotton
https://www.amazon.de/Choice-Factory-Behavioural-Biases-Influence/dp/085719609X/ref=sr_1_1?__mk_de_DE=%C3%85M%C3%85%C5%BD%C3%95%C3%91&crid=217Z4LKU4IPWM&keywords=richard+shotton&qid=1665122681&qu=eyJxc2MiOiIwLjAwIiwicXNhIjoiMC4wMCIsInFzcCI6IjAuMDAifQ%3...2024-11-011h 19
Future ProofUnveiling the power of behavioural science in marketing: A deep dive with Richard ShottonAre you a marketer looking to understand how behavioural science can open up new opportunities for your brand? Then look no further than this Future Proof Podcast episode. Dr Nicki Morley, Head of Innovation and Behavioural Science Expertise at Kantar, and Richard Shotton, author of The Choice Factory and the Illusion of Choice, discuss the challenges of behavioural science in the industry, how it can drive sustainability agendas and, of course, their favourite behavioural science interventions 🧠🧪 Hosted on Acast. See acast.com/privacy for more information.2024-09-2627 min
The Marketer's DebriefHabits, Language, and the Science Behind Effective Marketing | Richard ShottonIn the latest episode of the Marketer's Debrief podcast, behavioural science expert and marketer, Richard Shotton, discusses the importance of understanding human decision-making in marketing. In this fascinating conversation, Billy and Richard explore the psychology behind habits, humour and language - and how brands can use these unique insights for marketing success. Breakdown ✍️ 🤝 The Bystander Effect: How personalised messaging can drive performance ⏱️ Fresh Start Moments: The crucial times your consumer is most receptive 🏃♂️➡️ Breaking Habits: When brands can disrupt a habit ✍️ Framing: The effect words can have on the perception of a message 😂...2024-08-2719 min
BrainfluenceThe Illusion of Choice with Richard ShottonIn this episode of Brainfluence, host Roger Dooley welcomes back Richard Shotton, a marketing expert with 23 years of experience working with major brands like Google and Mondelez. Shotton specializes in applying behavioral science to marketing and is the author of two books, including his latest, "The Illusion of Choice: 16.5 Psychological Biases That Influence What We Buy." LIsteners will learn about the reliability of behavioral science findings in marketing, the power of precise numbers in advertising, and how to use psychological principles like the "generation effect" to make marketing messages more memorable. Shotton also discusses the importance of...2024-08-2333 min
Think with Google FirestartersTakeOuts: The Choice Factory author Richard Shotton's Key Insights In 10 MinutesNew: Firestarters TakeOuts! Our fast-paced, all-you-need-to-know version of the Think with Google Firestarters podcast. In this series, we’ll be sharing highlights of our favourite episodes in 10 minutes or less. We hope you enjoy it. Richard Shotton, best-selling author of The Choice Factory, explains how advertising has “dropped the ball” when it comes to consumer psychology, and what marketers can do to unlock its power.2024-08-0610 minThe Places We'll Go Marketing ShowMind-Blowing Marketing Tips from Behavioral Scientist Richard Shotton!Join us on the Places We'll Go Show as we welcome Richard Shotton, a renowned behavioral scientist and author. Richard shares insights from his bestselling books, "The Choice Factory" and "The Illusion of Choice," exploring consumer behavior and effective marketing strategies. Learn about biases like the sunk cost fallacy, social proof, the pratfall effect, and the Ikea effect, with real-world applications for marketers. Don’t miss this masterclass in behavioral science!2024-07-2643 min
Social Media Marketing PodcastHacking the Human Mind With Applied Behavioral MarketingWant your marketing to be more memorable? Looking for psychology-backed tactics that will improve your results? To discover how to put applied behavioral science to work in marketing, I interview Richard Shotton.Guest: Richard Shotton | Show Notes: socialmediaexaminer.com/617Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2024-05-3043 minNegotiate AnythingBehavioral Science in Negotiations with Richard ShottonRequest A Customized Workshop For Your Company: https://www.americannegotiationinstitute.com/services/workshops/In this insightful episode of "Negotiate Anything," host Kwame Christian welcomes Richard Shotton, an expert in applying behavioral science to marketing and persuasion. Together, they delve into the power of psychology in negotiation, discussing how understanding human behavior significantly enhances negotiation tactics. Listen to Richard share fascinating studies and real-world applications that help bridge the gap between theory and practice. The episode is packed with actionable tips that can transform your negotiation skills and boost your professional impact.2024-05-0130 minNegotiate AnythingBehavioral Science in Negotiations with Richard ShottonRequest A Customized Workshop For Your Company: https://www.americannegotiationinstitute.com/services/workshops/In this insightful episode of "Negotiate Anything," host Kwame Christian welcomes Richard Shotton, an expert in applying behavioral science to marketing and persuasion. Together, they delve into the power of psychology in negotiation, discussing how understanding human behavior significantly enhances negotiation tactics. Listen to Richard share fascinating studies and real-world applications that help bridge the gap between theory and practice. The episode is packed with actionable tips that can transform your negotiation skills and boost your professional impact.2024-05-0130 min
The Marketing Society podcastThe Whole Marketer Ep121 - Psychological Biases with guest Richard ShottonEpisode #121. Today’s episode is a technical skill on psychological biases, where we’ll discuss the patterns found in decision-making that marketers can use to better understand their customers and consumers biases and how we can address them and work with them. Abby’s guest expert is Richard Shotton, author of bestselling and award-winning book The Choice Factory and founder of Astroten, a consultancy that applies findings from behavioural science to improve marketing, working with brands such as Google, Mondelez and Meta. In Richard’s latest book ‘The Illusion of Choice’ he highlights 16 and ½ key biases that influence the...2024-04-3037 min
The Whole Marketer podcastEpisode 121 - Psychological Biases with guest Richard Shotton Episode #121. Today’s episode is a technical skill on psychological biases, where we’ll discuss the patterns found in decision-making that marketers can use to better understand their customers and consumers biases and how we can address them and work with them. Abby’s guest expert is Richard Shotton, author of bestselling and award-winning book The Choice Factory and founder of 2024-04-2937 min
Rallen's RantRichard Shotton - Episode 79Richard Shotton has written two books about behavioural science and also began his career in marketing twenty-one years ago before setting up his own company, Astroten. In this episode we talk about Gen Z, ethics around marketing, the effects numbers have on us & much much more.
Richard's Website - https://www.richardshotton.com/
Rallen's Rant Spotify Link - https://open.spotify.com/show/3gcUGQrJzDdCxYKnWfbSjG
Rallen's Rant YouTube Link - https://www.youtube.com/channel/UC7figpYlzwDgI9wHu5eyAZA2024-04-0154 min
The Agents of Change Digital Marketing PodcastUnlocking Your Customer’s Mind: Behavioral Science Secrets with Richard ShottonIn this episode, we delve into the fascinating world of behavioral science with marketing maestro Richard Shotton. With 23 years under his belt and collaborations with giants like Google and BrewDog, Shotton unveils the secrets behind consumer decision-making. Discover how his latest book, "The Illusion of Choice," provides groundbreaking insights into marketing strategies and consumer engagement. Tune in to uncover the psychological underpinnings that can revolutionize your marketing approach! https://www.theagentsofchange.com/528 Grab your seat now for our Digital Marketing Summit: https://www.theagentsofchange.com/summit Thank you emailtooltester! https://www.emailtooltester.com2024-03-2739 min
Coffee Isn't Lunch25. The Recruitment Crisis w/ answers from Alex SmithDo you find yourself wondering what type of leadership style you have when it comes to running a thriving salon? Dive into this episode as we have an invigorating chat with salon owner Alex Smith. Discover Alex's innovative recruitment strategies in the face of industry challenges and her experience in managing client services among her skilled team. Plus she shares the intricacies of Alex's unique leadership approach and the lessons she has learned by understanding how she leads.Together, we discuss important topics like maintaining a healthy work-life balance and promoting employee well-being, especially in the wake...2024-03-1142 min
Call To Action10,634 brilliant marketers listened to our maiden episode with Richard Shotton. Now he’s back, almost exactly 5 years and 1 book better.
Go, Shotton, it’s our birthday, we gon’ podcast like it’s our birthday. This week, we claimed that 50 Cent is better than 49 Cent to coax out and catch a man who knows his onions on the ‘left hand digit effect’; Richard Shotton.
In February 2019, Richard agreed to be our inaugural guest to launch the Call to Action® podcast. Almost exactly 5 years, 343309 listens (or 686618 ears), and 1 book better, we're snaring him for a second, celebratory episode to mark the occasion.
Drawing on academic research, previous ad campaigns, and his own original field studies, Richard is the best in the...2024-02-0258 min
You Can Too with James Brackin IV#226: Richard Shotton ⎼ Psychological Hacks Behind Behavior ChangeOnly this January, get help gearing up to crush your 2024 New Year resolutions fully focused.
You get 1 month for free when you’re subscribing for 3 months at:
https://www.magicmind.com/JANyoucantoo
And with my code: YOUCANTOO20
It’s an extra 20% off, which gets you a 75% off. This only lasts until the end of January, so hurry up before it goes away.
Richard Shotton is an Author, consultant, & speaker.
00:00 The Tipping Point and Behavioral Science
03:08 Making Behavioral Science Practical and Understandable
04:19 The Evergreen Insights of Behavioral Science
06:35 The Importance of Replicating Experiments
08:09 The Power of C...2024-01-251h 03
Truth, Lies and WorkWhat makes your team say Yes? Exploring the Psychology of Influence with Phill AgnewIn this thought-provoking episode, we sit down with Phill Agnew, renowned for his work on the Nudge podcast. Phill, with his rich expertise in behavioural science, delves into the intricate psychology of influence. We explore the fine line between influence and manipulation, uncovering how subtle cues and messaging impact team decision-making and motivation. Phill provides valuable insights into creating persuasive communications that ethically sway opinions and actions. Whether you're a leader, marketer, or anyone interested in the art of influence, this episode is packed with strategies and psychological principles to understand and harness the power...2024-01-2541 min
Unofficial Partner PodcastUP367 Biased! Fans, Decisions and The Illusion of ChoiceRichard Shotton, author of 'The Illusion of Choice,' joins Richard to talk about how the findings of behavioural science apply the sports market.We make hundreds of decisions every day. What club to support, what subscription to keep and how much is too much to pay for a match ticket? These decisions may appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave.The Illusion of Choice identifies the most important psychological biases that everyone in the sports b...2024-01-2351 min
The Human Risk PodcastRichard Shotton on ChoiceWhat drives the choices we make, and how can we influence the choices that others make?On this episode, I’m speaking to an expert in human decision-making. Richard Shotton is a behavioural science practitioner who has written two best-selling books, ‘ The Choice Factory’ and ‘The Illusion of Choice’. Having begun his career in marketing, Richard now helps companies apply behavioural science to solve problems, particularly, as the titles of his books imply, when it comes to influencing the choices people make. During our discussion, we talk about:Richard’s...2023-12-311h 00
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast4 ½ Psychological Biases Every Marketer Needs to KnowI’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Richard Shotton is a pioneer in applying behavioural science to marketing. He started his career as a media planner, handling esteemed accounts like Coke, Lexus, and comparethemarket, before founding Astroten, a consultancy dedicated to leveraging behavioural science in marketing.With a robust...2023-12-1949 min
Media RoundtableAd Infinitum Ep. 5 "Substantiation" with Special Guest Richard Shotton“Don't think you have to solve these problems yourselves–there's 130 years of experiments into how to persuade people more effectively.”
Richard Shotton, author of “The Choice Factory”
The world’s only podcast solely dedicated to audio ads is back with an all-timer of an episode. Presenting Ad Infinitum Episode 5 - “Trust Factories, or Illusions of Credibility.”
Host Stew Redwine (Oxford Road’s VP of Creative Services) welcomes Richard Shotton, author of “The Choice Factory” and “The Illusion of Choice.” Richard has written extensively on consumer behavior and is a renowned thought leader in the advertising space, applying findings from psychology and behavioral science to...2023-11-2937 min
MI Inspiration: dé podcast voor marketing intelligence professionals25 Dennis Hoogervorst - DPG MediaWeetlust is het Vlaamse synoniem voor nieuwsgierigheid. En voor Dennis Hoogervorst - B2B research lead bij DPG media – is dat veruit de belangrijkste eigenschap die marktonderzoekers moeten hebben. In deze podcast een ode aan deze weetlust, door de enorme hoeveelheid leestips die Dennis in deze podcast deelt.Met zijn team doet Dennis Hoogervorst onderzoek onder consumenten om adverteerders, mediabureaus en pers van insights te voorzien. Waarbij Dennis het leuk vindt als onderzoek een innovatief randje heeft. Bijvoorbeeld veel op het gebied van neuro en impliciet meten. Maar ook via experimenteren met biometrisch meten, ge...2023-11-2028 min
The High Performance LifeHow Businesses Use Psychology To Turn You Into A Customer | Richard ShottonIn this week’s episode, I am joined by Richard Shotton! Richard started his career as a media planner 18 years ago, working on accounts such as Coke, Lexus, and compare the market, before specializing in applying behavioral science to business problems. His bestselling book The Choice Factory, is a masterclass in how to apply his findings from behavioral science to advertising. Richard has just launched a brand new training course, Furmint, showing how companies big and small can apply behavioral science to marketing campaigns to solve their problems and incr...2023-11-141h 02Think with Google FirestartersUnlocking the power of behavioural science in marketing with author Richard ShottonBehavioural science is a powerful tool for advertising, but many marketers overlook it, says Richard Shotton, best-selling author of The Choice Factory. Tune in to hear how it can be used to tap into mood, situation, and human biases to craft more impactful campaigns. Check out our YouTube video series at: https://goo.gle/3t13pWt2023-11-0230 min
Jonny Ross Fractional CMO#86 Scaling D2C Brands with E-Commerce Marketing & Behavioural Science with Kyle Hoffman🎙️ Dive into another exhilarating episode of the "Jonny Ross Fractional CMO" podcast! Join us as we delve deep with Kyle Hoffman, the powerhouse behind Wellow's soaring growth and Director of Growth Strategy at Function Growth.In this episode, we uncover:- 🚀 The Wellow growth story: Bamboo compression socks, sustainability, and big business numbers.- 🧠 Behavioural science's pivotal role in D2C brand strategies. - 💡 Pro tips on scaling Direct-to-Consumer brands sustainably.- 🤖 The tech, resources, and teams D2C brands need to scale exponentially.I...2023-10-0831 min
B2B-poddenKorta inspirationstips för din B2B-marknadsföring - del 1 av 2Inläst artikel: Vi på Crescando ger dig våra personliga tips på källor där du hittar mycket information och inspiration. Här är de fyra första tipsen från våra medarbetare, och resterande tips kommer i del två.
📗Robert B Cialdini "Influence - the psychology of persuasion"
📘Richard Shotton "The Choice Factory"
🕸️https://www.linkedin.com/in/richard-shotton/
🏫https://www.udemy.com/
🔎https://learningseo.io/
📧https://www.marketingfomo.com/
🎧https://tonyhammarlund.io/podcasts/2023-09-2704 min
Call To ActionWhy you can't afford NOT to be creative with Contagious co-founder, Paul Kemp-Robertson
This week, we caught something Contagious. Luckily for us, it’s their Co-Founder Paul Kemp-Robertson.
A chap with serious smarts for global marketing communications, Paul is the brain behind Contagious. Part editorial, part consultancy, part research, they get their kicks helping brands and agencies be more creative, get smarter, and deliver better work.
Paul spreads his smarts across a tonnes of topics, including; being the intern who became editor at Shots, thinking Saatchi & Saatchi was an investment bank, creativity as giving the world something it didn’t know it was missing, Nordic socks on Instagram, zero based...2023-08-251h 02
42courses PodcastRichard Shotton - Behavioural Science and the Illusion of ChoiceThe self-taught super successful behavioural scientist Richard Shotton shares his secret to finding his many incredible insights, as well as chatting about his new book "The Illusion of Choice" + we also discuss how you can get a pay rise too!
Richard's Website: richardshotton.com
Richard's Twitter: twitter.com/rshotton
Richard's new book: https://amzn.to/45vPOEr2023-08-1536 min
The Innovation RoomEpisode 36: Adapting Behaviours to Embrace ChangeSend us a textIn the first installment of our Summer Podcast Series for the Innovation Room: 'AI; Return on Change' we explore the behaviour adaptions needed to embrace change. Our #Geeks CEO, Somayeh speaks with behavioural science expert Richard Shotton. Richard discusses the challenges businesses face when undergoing strategic changes, stressing the importance of appeal over ease in this process, a concept he dubs the "ostrich effect". Delving into practical examples, he illustrates how seemingly minor obstacles can disproportionately impact results. The conversation extends into the realm of artificial intelligence, exploring the intricate relationship b...2023-07-0546 min
B2B Insights Podcast#51: Building Value-Driven Brand Experiences - Richard ShottonTo kick off the new series, Nick Hague is joined by Richard Shotton, behavioral science expert and author of the hugely popular The Choice Factory. Richard discusses the key learnings from his latest book, The Illusion of Choice, and explains how behavioral science can be used to understand and influence the way buyers behave.2023-06-0151 min
The GrapevineHuman behaviour: influencing consumer changeIt was our absolute pleasure to welcome the brilliant Richard Shotton, bestselling author and expert in applying behavioural science to marketing, on our last podcast of the season.
Richard, Ed and Tom dig into some of the fundamentals of behavioural science, and what it actually means for smart marketers.
“What motivates us hasn’t changed in millennia and isn’t going to change. Yet still not many marketers look at human behaviour as a way of influencing consumer change. Those who take the time to learn are giving themselves a headstart,” says Richard.
If you’r...2023-05-2936 min
Chris Williamson8 Psychology Hacks Behind The World’s Biggest Businesses - Richard ShottonRichard Shotton is a behavioural scientist, Founder of Astroten and an author.
Humans are predictably irrational. By studying these behaviours through clever techniques, advertisers and marketers have been able to boost sales and influence you in ways you might not realise or expect. So it's pretty important to discover how you're being manipulated.
Expect to learn what are the most powerful words in persuasion, which human biases are over tested & overrated, how a small commitment can be the beginning of a huge commitment, which hacks make advertising campaigns stick in people’s minds, how to overcome the problem of analysis pa...2023-05-111h 28
Modern Wisdom#626 - Richard Shotton - 8 Psychology Hacks Behind The World’s Biggest BusinessesRichard Shotton is a behavioural scientist, Founder of Astroten and an author.Humans are predictably irrational. By studying these behaviours through clever techniques, advertisers and marketers have been able to boost sales and influence you in ways you might not realise or expect. So it's pretty important to discover how you're being manipulated.Expect to learn what are the most powerful words in persuasion, which human biases are over tested & overrated, how a small commitment can be the beginning of a huge commitment, which hacks make advertising campaigns stick in people’s minds, how to ov...2023-05-111h 28
Behavioral Grooves PodcastWhy Random Rewards Feel So Much Better Than Earned Ones with Richard ShottonEarning your 10th cup of coffee for free isn’t nearly as satisfying as being randomly awarded a free coffee from your barista. These uncertain rewards are a genius way of enforcing new habits, which our guest Richard Shotton outlines in his fantastic new book.
In fact, Richard’s book “The Illusion of Choice: 16 ½ psychological biases that influence what we buy" is a treasure trove of research and anecdotes which bridge the gap between the very technical world of academia and the “wild” application of behavioral science in real world marketing.
Kurt and Tim don’t delve into...2023-05-081h 11
The Green Room: Questions That Matter Most In BusinessWhat’s the secret to changing behaviours? With Richard Shotton and Stuart WestWe spend our days reacting, responding, pivoting. To the latest trends, headlines and/or that urgent email in your inbox. It’s not you – it’s your brain. It’s how we’re wired. But understanding why we all behave the way we do is incredibly powerful. It allows us to align with the things that matter to us most – from personal change to climate change. So, we thought we’d ask the experts and invited Richard Shotton, author and behavioural scientist and Stuart West, UK net zero lead at Deloitte into The Green Room....2023-05-0240 min
The WARC PodcastWARC Talks: Behavioural science in an age of volatilityMarketing consultant and founder of Astroten, Richard Shotton joins WARC’s Imaad Ahmed, Head of Advisory in EMEA and Americas to discuss Richard’s latest book, The Illusion of Choice, and how marketers can use behavioural science to make their work more effective.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.2023-04-2038 min
Growth Minds with Sean Kim133. Psychologist Expert Reveals Top Secret Techniques to Be More Persuasive | Richard ShottonRichard is a behavior scientist, consultant, and the author of Illusion of Choice, and The Choice Factory, a best-selling book on how to apply findings from behavioral science to advertising. He is the founder of Astroten, a consultancy that applies behavioral science to marketing.
Top questions Richard answers in his work:
How do cognitive biases impact consumer decision-making?
What role do emotions play in driving behavior and decision-making?
How can marketers harness social influence to encourage consumer action?
How can anchoring and framing techniques be employed effectively for persuasion?
What's the significance of scarcity and the fe...2023-04-131h 02
The Media Leader PodcastWhy reframing is better than convincing - with marketing author Richard Shotton"Reframe the problem," says renowned marketing consultant and author Richard Shotton in his new book on behavioural psychology and its impact on advertising and media.In his new book, The Illusion of Choice, Shotton describes the various psychological biases (16-and-a-half, to be precise) that influence what we buy.Reviewing the title in The Media Leader, VCCP Media's joint chief strategy officer Steve Taylor called it a page turner and an “antidote” to “a sea of increasingly ineffectual sameness” in marketing.Shotton came on The Media Leader Podcast to discuss the book, and how knowledge of p...2023-04-0428 min
The Marketing Millennials151 - 16½ Psychological Biases That Influence What We Buy, With Richard ShottonHow do you convince customers your brand has authority? You get into the specifics. Richard Shotton is the behavioral science expert armed with the tactics you need.Richard is the Founder of Astroten, the company helping brands like Google, Mondelez, BrewDog and Barclays apply behavioral science to solve their challenges.Daniel and Richard discuss how generalizations make customers feel unsure about your brand, why visual language is sticky, and tactical psychological biases you can use today to get your emails read.And thanks to our episode sponsor, Retention. What do brands l...2023-04-0447 min
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral EconomicsThe Illusion of Choice with Richard ShottonIn today's conversation, I am joined by Richard Shotton. His first book, The Choice Factory, is a best-selling book on how to apply findings from behavioral science to advertising. His new book, The Illusion of Choice: 16 ½ Psychological Biases that Influence Why We Buy, is a phenomenal add to what he has already contributed to the field of behavioral science. This book (and conversation!) are both full of great examples from traditional academic research and from practical application. And, one of my favorite things that Richard does is take research and recreate it. Sometimes it replicates (and does ev...2023-03-3146 min
Uncensored CMOFeel free to ignore this podcast episode - Richard ShottonA return for podcast guest number 1, Richard Shotton, following the launch of his brand new book "The Illusion of Choice: 16½ psychological biases that influence what we buy"."Every day, people make hundreds of choices.Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription?These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave.The Illusion of Choice i...2023-03-291h 06
The School of Thought: The place for marketing and advertising talent to grow what they know.A School of Thought: Gillian Rightford in conversation with Richard Shotton, Behavioural Science expert and author of The Choice Factor and Illusion of ChoiceRichard is one of the most sought-after experts at the intersection of brands and behavioural science. For more than a decade now, he's been teaching marketers and advertisers how to craft their product and communications so that they work with human nature, rather than against it.
His best-selling book The Choice Factory can be found on the bookshelves of marketers, businesspeople and academics worldwide.
He has just launched an online Masterclass : How to Supercharge your Brand with Behavioural Science which is offering The School of Thought members a 10% discount (Discount Code on https://theschoolofthought.co...2023-03-0839 min
HUM Curated Podcasts#592 - Richard Shotton - 8 Fascinating Psychological Biases Podcast: Modern Wisdom (LS 68 · TOP 0.05% what is this?)Episode: #592 - Richard Shotton - 8 Fascinating Psychological BiasesPub date: 2023-02-20Get Podcast Transcript →powered by Listen411 - fast audio-to-text and summarizationRichard Shotton is a behavioural scientist, Founder of Astroten and an author.This might not be news to you, but the human brain isn't designed to be rational. There are cheat codes to get the brain to believe strange things, do strange things and change in ways you might not anticipate. Richard has one of the best ins...2023-03-011h 37
Sweathead, A Strategy Podcast"The Illusion of Choice: 16 ½ psychological biases that influence what we buy" - Richard ShottonFive years ago this week (February 25, 2018-2023), I published the first episode of Sweathead. Richard Shotton was my first interview. So I've called him back for two episodes this week.
In this episode, we discuss Richard's new book "The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy".
You can find Richard here: https://www.astroten.co.uk/
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Sweathead is a support group for strategists and account planners around the...2023-02-2221 min
Podcast Notes Playlist: Signal From The Noise: By Podcast Notes#592 - Richard Shotton - 8 Fascinating Psychological BiasesModern Wisdom: Read the notes at at podcastnotes.org. Don't forget to subscribe for free to our newsletter, the top 10 ideas of the week, every Monday
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Richard Shotton is a behavioural scientist, Founder of Astroten and an author. This might not be news to you, but the human brain isn't designed to be rational. There are cheat codes to get the brain to believe strange things, do strange things and change in ways you might not anticipate. Richard has one of the best insights into this world of mental models, psychology, consumer behaviour, principles for advertising...2023-02-2200 min
Chris Williamson8 Fascinating Psychological Biases - Richard ShottonRichard Shotton is a behavioural scientist, Founder of Astroten and an author.
This might not be news to you, but the human brain isn't designed to be rational. There are cheat codes to get the brain to believe strange things, do strange things and change in ways you might not anticipate. Richard has one of the best insights into this world of models, psychology, consumer behaviour, principles for advertising and social change.
Expect to learn the marketing secret about behaviour change that everyone forgets about, how to make habit formation absolutely seamless, why IKEA is so successful even though they...2023-02-201h 37Sweathead, A Strategy Podcast"The Choice Factory" Author Richard Shotton Compares Notes About Going Out On His Own On Our Fifth AnniversaryFive years ago this week (February 25, 2018-2023), I published the first episode of Sweathead.
I was doing talks up the West Coast of the USA and I was trying to work out what to do with the next phase of my life. Yes, I was 39 at the time.
I interviewed Richard Shotton about his book "The Choice Factory" from a hotel room in Los Angeles. It was all very raw. I published it unedited. I was just trying to re-find my voice and get a sense of new momentum in my life.
So, fo...2023-02-2034 min
Modern Wisdom#592 - Richard Shotton - 8 Fascinating Psychological BiasesRichard Shotton is a behavioural scientist, Founder of Astroten and an author.This might not be news to you, but the human brain isn't designed to be rational. There are cheat codes to get the brain to believe strange things, do strange things and change in ways you might not anticipate. Richard has one of the best insights into this world of mental models, psychology, consumer behaviour, principles for advertising and social change.Expect to learn the marketing secret about behaviour change that everyone forgets about, how to make habit formation absolutely seamless, why IKEA...2023-02-201h 37
The Innovate PodcastE02: Behavioural Science applied to Product InnovationEpisode 2 of the Innovate Podcast features Richard Shotton, author of the bestselling ‘The Choice Factory’. Richard discusses the intriguing application of Behavioural Science to Product Innovation, from common biases that influence purchasing decisions, to applications in situations like the cost-of-living crisis.
2022-08-2451 min
Content Is ProfitCan a Vlog Change Everything? 10 Year Old Project Comes to Life.For the longest time, this topic has been present.It has been the start of many things, projects, stories, and eye rolls (yes, you read that right)Over the last few weeks, the thought has been very intense and this week I made a decision.I want to try and execute on it. The results?Potentially MASSIVE. Here to something very exciting!Let's break it down!Get Your Minimum...2022-06-1820 minContent Is ProfitInfluence or Manipulation? Behavioral Science & MarketingWhat separates good marketing from great marketing?Marketing is much more than promoting ones’ products. It is the science behind influencing people into making a specific decision.And even though we believe we make most of our decisions consciously; our subconscious is consistently being influenced by marketing “nudges”: specific subtle actions that shift your decision-making.That’s what we explored in today’s conversation with our great guest, and host of the Nudge Podcast, Phill Agnew.Some of this conversati...2022-06-161h 06
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast[BEST OF] 5 Little-Known Facts About Consumer BehaviorI’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***What is marketing psychology?When it comes to digital marketing it's easy to drown ourselves in endless data analytics, campaign results, and market research. But marketing boils down to one thing only--humans. Marketing psychology is the study of con...2022-02-1552 min
42courses PodcastRichard Shotton: How to get into Behavioural ScienceRichard Shotton is an adman turned Behavioural Scientist, he's also the author of the best selling book The Choice Factory and the man behind the incredibly popular Behavioural Science Twitter handle @rshotton. In this episode, Richard shares how he transitioned from ad man to Behavioural Scientist and shares advice on how to run Behavioural experiments on a budget as well as some general tips and great book recommendations.
To find out more about Richard visit richardshotton.com2021-03-0325 min
The Brand WorkoutEpisode 3- Richard Shotton, CEO, AstrotenThe third episode of The Brand Workout welcomes Big Cat’s very own partner, author of The Choice Factory, CEO of Astroten and Behavioural Science Practitioner, Richard Shotton. Quite the intro! Richard and Anthony dive into the world of behavioural science to bust myths on uncovering and applying “nudges” to your brand and business. Grab your headphones and listen with us!https://www.astroten.co.uk/2021-02-2539 min
The Behaviour Business PodcastThe Behaviour Business Episode 10 - How Brands Help Us BuyWhy is going to a foreign supermarket so confusing? Why did the very first car ads not feature a car? And whatever happened to Douglas, the animated trombonist from the Lurpak ads?Some brands are instantly noticeable, recognisable, familiar, and reassuring - and others are not. Millions are spent on developing and advertising brands every year - but how do they help businesses sell more? And how do we create effective brands that drive purchase?In this episode we hear from some leading experts on how behavioural science explains how brands help us buy - in...2020-11-3053 minThe Behaviour Business PodcastThe Behaviour Business Episode 9 - Behavioural Science and Your CustomersYou may have a picture in your mind of your 'typical' customer - but, in reality, that person probably doesn't exist. And, when you do speak to your real-life customers, what they tell you about why they buy your products or services (or don't) is likely only 50% of the story. If you want to truly understand why your customers behave as they do, then behavioural science can help - in this episode we explore how. In this episode, you'll hear about some of the ways we can better find out what drives people (in both B2C and...2020-10-2558 min
One Last Thought - Your Regular Dose of InspirationEp8: The Choice Factory by Richard ShottonTonight's #BusinessatBedtime reading comes from "The Choice Factory: 25 behavioural biases that influence what we buy" by Richard Shotton. A book that is more than just tried and tested business theories. It is also packed full of examples and suggestions for how you can apply the theories to your own business too.
This reading is called "States of Mind" taken from the chapter "The Curse of Knowledge"
Buy the book at https://www.richardshotton.com/the-choice-factory
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Send in a voice message: https://podcasters.spotify.com/pod/show/one-last-thought/m...2020-10-0403 min
Brandwidth® Big Ideas on Small Business MarketingCostly Signalling Theory and Behavioural Science in Marketing
In this episode we discuss:Traditional Economic Theory vs Behavioural Economic TheoryBehavioural biases – the shortcuts our minds use to make decisions and what it means for marketersCostly Signalling Theory and examples in life and marketingWhy a brand is a costly signalLoss aversion and its roots from our evolutionSignalling in a B2B contextHeuristicsResources MentionedRichard Thaler – Nudge: Improving decisions about health, wealth and happiness- https://www.amazon.com.au/Nudge-Improving-Decisions-Health-Happiness/dp/014311526XRichard Thaler – Misbehaving: The making of behavioural economics – https://www.amazon.com.au/Misbehaving-Behavioral-Economics-Richard-Thaler/dp/039335279XRichard Shotton – The Choice...2020-09-2139 min
Rockstar CMO FMRockstar CMO FM #19 Emily Binder, The Choice Factory and a CocktailThis week Ian Truscott, Founding Editor of Rockstar CMO suggests an article to take a look at in the virtual pages of Rockstar CMO, brings us an interview with a rockstar marketing expert, and retires to the virtual Rockstar CMO bar with a cocktail.The article Ian suggests you take a look at is an interview with Richards Shotton, author of The Choice Factory, in the Tales from The Tour Bus series. Aside from sharing some comments about the article, Ian talks about Richard's book The Choice Factory, one of his favorite marketing books from last year.2020-07-1845 min
The Ronak Shah Show | Ronak_blog | book summarysummary of The Choice Factory by Richard ShottonHello guys,
In today's video, I have shared a summary of The Choice Factory by Richard Shotton
buy here
https://amzn.to/3dqhhNi
Hope you like it.
you can send me Amazon gift cards at connect.ronak1@gmail.com
I will thank you in the next video.
so I can keep buying and introducing you to new books.
If you plan to buy any book and want to support me, use my link to purchase on Amazon:
https://amzn.to/3d7cCjN
m...2020-07-0715 min
Behave!Making video ads more memorablePedro Martins talks to Alex from Unruly and Graham from Affectiva whose recent research with Richard Shotton builds on the effectiveness work by Peter Field and Les Binet, proving that Noble Prize Winner Daniel Kahneman's 'peak nd rule' can positively work in advertising". Hosted on Acast. See acast.com/privacy for more information.2020-06-2531 minBehave!COVID-19: How brands can come out stronger - part 4Over the next few weeks Pedro Martins hosts a conversation with Richard Shotton and Will Hanmer-Lloyd on how to navigate COVID-19 and beyond. With lockdown rules easing and shops opening up, in the last episode of this short series we discuss how retailers and brands can help to drive their sales through the application of behavioural science. Hosted on Acast. See acast.com/privacy for more information.2020-06-1620 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast[REPLAY] Marketing Psychology: 5 Little Known Facts About Consumer Behavior in AdvertisingI’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***What is marketing psychology?When it comes to digital marketing it's easy to drown ourselves in endless data analytics, campaign results, and market research. But marketing boils down to one thing only--humans. Marketing psychology is the study of con...2020-06-0952 minBehave!COVID-19: How brands can come out stronger - part 3Over the next few weeks Pedro Martins hosts a conversation with Richard Shotton and Will Hanmer-Lloyd on how to navigate COVID-19 and beyond. In the third episode of the series we discuss behavioural techniques the government could apply to ensure people obey restrictions, and how brands can use these tactics to turn rejecters into customers. Hosted on Acast. See acast.com/privacy for more information.2020-06-0325 min
Call To ActionListen to Richard Chataway reveal a great Behavioural Science idea from Norwich City F.C.We’ve laid an intricate trap of clever beer and wine based nudges this week to catch Richard Chataway, Vice President of the BVA Nudge Unit UK, founder of the Communication Science Group (CSG) and quite simply one of the most talented behavioural science practitioners in the world.
He chats away (sorry) on a load of topics, including an early temping job at the Royal College of Obstetricians and Gynaecologists’s examinations (written, ahem) department, direct marketing, behavioural science and how it can help in the Coronavirus crisis, the writing of his new book ‘The Behaviour Business’, his past roles for the UK...2020-05-151h 07
Modern Wisdom#163 - Richard Shotton - Psychology, Advertising & Human BehaviourRichard Shotton is a behavioural scientist, Founder of Astroten and an author.One of my favourite guests returns today as we discuss mental models, psychology, consumer behaviour, principles for advertising, social change and much more.Expect to learn how you can tell someone's mood by the movement of their mouse, why the end of an experience is the most important, what makes the perfect advert, how you can increase workplace safety with skeleton gloves and much more.Get Surfshark VPN - https://surfshark.deals/MODERNWISDOM (Enter Promo Code MODERNWISDOM for 83% off & One Extra...2020-04-271h 23The Behaviour Business PodcastThe Behaviour Business Episode 3 - Sciencing The Sh*t Out of ProblemsIn the movie 'The Martian', Matt Damon's NASA scientist "sciences the sh*t" out of problems to help him survive on Mars. Why don't we approach business problems - problems that require understanding and influencing human behaviour - in the same way? How can behavioural science be applied to help us find better solutions for business?In this episode, you'll learn about some of the ways evidence - not intuition - can be combined with behavioural science to help businesses make better decisions, from some leading experts:- Hannah Lewis, founder of Behave London, on using...2020-03-1536 minThe Behaviour Business PodcastThe Behaviour Business: Introduction - The Business of BehaviourIf you are in business, you are in the business of behaviour. In this introductory episode, you'll hear about some of the ways behavioural science can help address business challenges, and get introduced to some of the experts who you'll hear from in future episodes, including:- Rory Sutherland, vice-chair of Ogilvy UK and TED talk superstar, on how behavioural science delivers better, counter-intuitive solutions for business;- Kate Waters, director of client and strategy at ITV, on how behavioural science can help solve one of society's biggest problems - smoking - and helps put advertising 'back...2020-02-0926 min
Conversations in Depth: A QRCA Views PodcastWhat Marketers Need to Know about Human Bias: An Interview with Richard ShottonConsidered one of the most talented brand strategists in the UK, Richard Shotton is the author of The Choice Factory: 25 behavioral biases that influence what we buy. His book won the 2018 World Cup of Advertising Books, outperforming Ogilvy on Advertising as one of the most significant books on advertising of all time. In this Conversation in Depth with QRCA’s Kay Aubrey, Rich points out that discussions about behavioral science and marketing usually include descriptions of many biases, but not enough talk about how to apply them. Be sure to listen for his references to id...2020-01-2329 minUncensored CMOWhy we buy what we buy - Richard ShottonRichard is author of the No.1 Marketing Book The Choice Factory which was the winner of BBH’s World Cup of Advertising books in 2018 beating some industry heavy-weights. Richard has 20 years of experience in Advertising planning, market research and behavioural science and last year made the big leap to set up a consultancy following the success of his book.In this episodeHow he ended up writing the best-selling marketing book of 2019Why behavioural science should matter to every marketerWhy rhyming phrases are not just more memorably but also more believable tooHow the decline in CMO & ag...2019-12-1650 min
Punk CX with Adrian Swinscoe25 behavioural biases and how they influence the choices our customers make - Interview with Richard Shotton25 behavioural biases and how they influence the choices our customers make - Interview with Richard Shotton, the Head of Behavioural Science at Manning Gottlieb OMD and the author of the book: The Choice Factory: 25 behavioural biases that influence what we buy. Richard joins me today to talk about his book, a few of the behavioural biases in the book, why we should pay attention to them and how we can utilise them in our businesses.2019-11-2643 min
Thoughts de OMDAnálisis del libro "The Choice Factory" - Ep.10En este episodio de “Thoughts de OMD” María Rocamora, Insight Director de OMG, analizará “The Choice Factory”, un libro de Richard Shotton lleno de ideas para entender mejor el comportamiento humano. Y cómo determinados hábitos condicionan nuestras decisiones. ¡Una guía muy útil que, seguro, os va a encantar!2019-09-1000 min
Nudge#10: Time to stop targeting “millennials”Marketers are constantly told stories about how a brand targeted millennials with great success. But is it a smart tactic? In this episode I chat to best selling author Richard Shotton who explains that consumers aren’t really changing and to influence them we need to think beyond simple segmentations like ‘millennials’.
Link to Richard’s book: https://amzn.to/2ZtvLcB
Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
2019-08-2819 min
Marketing in 5 ActsBehavioral Science in Marketing: The Choice Factory interviewIn this week's episode my guest is Richard Shotton, author of The Choice Factory. In his book Richard examines 25 consumer biases, the science behind it, and the impact it could be having on your marketing and your business. We discuss why this is an important consideration set and also look at models and frameworks to introduce it to your business. Would love your feedback on this one. Get in touch and share your view. 2019-08-1300 min
Modern Wisdom#091 - Richard Shotton - Some Very Important Effects In AdvertisingRichard Shotton is a behavioural scientist, the Founder of Astroten and an author.What is the reason that restaurants don't put £ signs in front of their prices? Why do marketing campaigns with huge flaws end up winning the market over? How does increasing wait times on comparison sites improve customer buy-in? And why do budget airlines reduce quality of experience to improve trust?We're talking all things behavioural science today. One of my favourite topic areas with a fascinating guest, this episode is absolute gold and packed with great concepts and hilarious real world examples. D...2019-08-051h 10
Nudge#8: The power of scarcity and why less is moreYou’re influenced by scarcity, even if you don’t notice it. In this podcast Richard Shotton explains why marketers love scarcity, why so many Airbnbs contain pianos, and why cookies taste better when they’re the last in the jar.
Link to Richard’s book https://www.amazon.com/Choice-Factory-behavioural-biases-influence/dp/085719609X
Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list
2019-07-2919 min
Nudge#5: The science behind distinctive advertisingThere are simple rules that make brands stand out, but most marketers and advertisers dismiss them. In this episode Richard Shotton will explain the science behind distinctive marketing and why so many brands fail to capture our attention.
Link to Richard’s book https://www.amazon.com/Choice-Factory-behavioural-biases-influence/dp/085719609X
Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list
2019-06-0223 min
Marketing and Tech Book ClubMarketing & Tech Book Club: The Choice Factory by Richard ShottonIn this episode of the Marketing & Tech Book Club Carlos chats with Richard Shotton about his book The Choice Factory: 25 behavioural biases that influence what we buy.
The two chat about;
>> Tech giant Uber's success with the application of psychological principals...and where it might fail due to the consumers inherent bias towards 'punishing unfairness'
>> The application of the Pratfall Effect in recent ad campaigns by Carlsberg and Argos
>> Richard's advice for marketing newbies
>> Why marketers might be failing to analyse their social listening data
>> Why 'Brand Purpose' should not be the focus of marketing
>> and plenty more.2019-05-1441 min
Nudge#3: Why marketers want to know your habitsDid you know that companies spend millions trying to discover when customers have kids? In this episode I chat to best-selling author Richard Shotton about the power of habit. He explains how life events encourage purchases, why those aged 49 are more likely to run a marathon and how Sainsbury’s used habitual marketing to generate billions in revenue.
Link to Richard’s book https://www.amazon.com/Choice-Factory-behavioural-biases-influence/dp/085719609X
Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list
2019-04-3023 min
#MediaSnack#MediaSnack Meets: Bob Hoffman, The Ad ContrarianIf I was CEO of Facebook, "I'd lose billions of dollars for my shareholders" says Bob Hoffman, The Ad ContrarianBut for a good reason. "I have an immodest goal to save freedom and democracy" he says. You may know Bob as his alter ego The Ad Contrarian, which is a regularly updated blog which Bob founded over a decade ago. It is devoted to presenting the counter argument to the marketing industry’s obsessive narrative with technology, automation and the new shiny things. The increasingly popular blog has evolved into speaking engagements and a se...2019-03-2234 min